June 24, 2018 Subject:
Summer of '53
Great color footage here of classic animated signage of Times Square.
There are several clues to the date of this film. The movies on the marquees are from 1952 & 1953. The one advertising first films of the Japan air crash probably refers to the Tachikawa air disaster of June 18, 1953 where a USAF C-124 crashed killing 129. It was the world's second worst air crash at that time.
So, I'm betting this film was shot in early summer 1953.