From the collection Dr. David P. Chandler on the site http://papaintellivision.com/
The documents herein regard the Mattel Electronics Intellivision project ranging from its inception in 1977 until the end of Chandler's involvement with the company in 1983.
This document holds several letters relating to Mattel’s continued plans to add a Videotex system to the Intellivision. Pages 1 to 6 date from April 1982 regarding discussions between Mattel and the company EECO Incorporated on their Teletex system called Pictureware. Page 7 is a December 1st, 1981 report about an earlier state of the Pictureware system. Page 8 features a Wall Street Journal article from June 24, 1981 on a different Videotex producer called Norpak Ltd in Canada.
Pages 9 to 10 discuss the meeting with EECO which occurred April 16, 1982. A slightly altered version of Pages 1 to 7 with additional handwritten notes appears from pages 11 to 18. Another post document on the EECO meeting takes up page 19 from Dennis Hightower of APh. Pages 20 to 22 are a draft of a preliminary agreement between Mattel and EECO Inc. regarding further development talks on the Pictureware system. Pages 23 to 24 contain a technical review. Page 25 gives a status update on evaluation of the Pictureware system from Mattel to General Instrument, dated June 11, 1982.
Pages 26 to 46 detail Mattel’s participation in the Yankee Group’s “Home of the Future” Planning Service, a business proposal network. Pages 38 to 46 contain an evaluation of the business proposal from June 1982 for the Pictureware system which explicitly suggests that Mattel does not enter the market due to not having a company built towards supporting the hardware. Page 45 contains a generalized pie chart which explicitly calls for Mattel to put more focus into software development and less into hardware development. From Page 47 to 58, they present evidence of their evaluation from trade magazines and newspaper articles.
Pages 59 to 75 contain further details on the joint venture between EECO and Mattel to support the Pictureware system. Several meetings through the months of August to October are discussed with the primary focus being on providing content to support the Videotex program. On Page 73, Hugh Barnes concludes that the costs to Mattel would far outweigh any potential benefits, but negotiations continued through towards the end of the year.
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