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Ellen Merlo interviews William Campbell about Philip Morris' decision not to increase the price of Marlboro and other premium brands and to offer a variety of price promotions. Campbell attributes the decision to the effect of discount brand pricing in a recessionary economy on the sales of premium brands. (Tape has variable sound quality.)
Topics: tobacco, cigarette, sales, business activity, promotions, Browse by keywords in UCSF industry videos
Ellen Merlo talks with Bill Campbell about Philip Morris' decision to reduce the price of Marlboro cigarettes and to not increase the prices of the company's other premium brands.
Topics: tobacco, cigarette, cigarette brands, sales, business activity, profit, Browse by keywords in UCSF...
Two sessions from Philip Morris' 1989 National Sales Meeting in Hawaii. Concludes interview by Deborah Norville of Rich Medwar and Joe Champ [see Bates # 2058057008 for beginning]. Larry Zinsky introduces Larry Wilson, author of the One Minute Salesperson, who gives a motivational speech about sales. Meeting opens with a "Store Wars" video, song and dance routine and skit. Madelyn Hochstein of DYG, a market and social research organization, presents a historical view of consumer...
Topics: tobacco, cigarette, sales, marketing, business activity, marketing research, Browse by keywords in...
Promotional video made for the 1998 annual stockholders' meeting featuring Philip Morris products; most images taken from commercials. Video is repeated three times. Click Here to View Part 1 Click Here to View Part 2
Topics: tobacco, cigarette, business activity, advertising, promotions, food, alcoholic beverage, Browse by...
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Bill Murray and Geoffrey Bible meet with employees upon the occasion of Kraft General Food CEO Michael Miles resignation. Murray and Bible discuss their vision for Philip Morris and emphasize their confidence in the company's continued growth despite challenges faced by its tobacco division in the United States.
Topics: tobacco, cigarette, business activity, international trade, tobacco industry, industry structure,...
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At corporate headquarters in New York City, Geoffrey Bible speaks to employees about litigation and regulatory actions facing Philip Morris. In the face of attacks in the media and in the courts, he emphasizes that the company is "right," and that its ethical positions and willingness to fight will enable it to prevail over the "other side." He encourages employees to have a winning attitude. He points to Philip Morris' recent charitable donation to City Meals on Wheels as...
Topics: tobacco, cigarette, lawsuit, regulation, youth, mass media, nicotine, whistleblower, public...
Promotional video with images of Philip Morris companies products, mainly from commercials, and of sports and other events that the company sponsors, with brief narration by James Earl Jones.
Topics: tobacco, cigarette, business activity, advertising, promotions, sports sponsorship, food, alcoholic...
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Introductory video on the Master Settlement Agreement featuring Mike Szymanczyk, made to be shown at the beginning of employee trainings on the terms of the agreement.
Topics: tobacco, cigarette, corporate responsibility, business activity, master settlement agreement,...
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Philip Morris' 1989 annual stockholders' meeting includes Board of Directors elections and business reports, with commercials, on each of Philip Morris' divisions. A representative from the United Mine Workers speaks in opposition to Paul Douglas' board candidacy because of his anti-labor stand. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3
Topics: tobacco, cigarette, business activity, profit, product liability, industry strategy, public policy,...
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Bill Murray and Geoffrey Bible meet with employees upon the occasion of Kraft General Food CEO Michael Miles resignation. Murray and Bible discuss their vision for Philip Morris and emphasize their confidence in the company's continued growth despite challenges faced by its tobacco division in the United States.
Topics: tobacco, cigarette, business activity, international trade, tobacco industry, industry structure,...
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Introductory video on the Master Settlement Agreement featuring Mike Szymanczyk, made to be shown at the beginning of employee trainings on the terms of the agreement.
Topics: tobacco, cigarette, corporate responsibility, business activity, master settlement agreement,...
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Presentation prepared for shareholders' meeting with images of Philip Morris companies' products (tobacco, food, beer, and real estate) drawn from commercials and promotional films. Both the United States and the international divisions are represented. It also includes images of sports and event sponsorship including auto racing, skiing, soccer, tennis, sailing, diving and country music. Musical soundtrack with no narration. (There is a high pitched tone present for most of the video.)
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Topics: tobacco, cigarette, television, advertising, cigarette, alcoholic beverage, food, international...
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Promotional video on Philip Morris' European Union Region: Our Story, Brands, People, Values, Responsibility and Future. Starting with Philip Morris' retail tobacco shop in London, PM has a long history in Europe. A division of Philip Morris International that serves 17 Western European countries, it has a 38% market share. Issues covered include production facilities, youth smoking prevention programs, philanthropy to the arts and sciences, and sports sponsorship.
Topics: tobacco, cigarette, international trade, youth, event sponsorship, marketing, business activity,...
Edited excerpts from an "Issues Panel" held at Philip Morris' management conference. Panel is moderated by syndicated columnist James Kilpatrick. Panelists take questions from Kilpatrick and by video from conference participants. Issues covered include secondhand smoke, price increases, generic cigarettes, management changes, industry financing, media prejudice against tobacco companies, tax stamping, morality and ethics, accommodation, public health research and the American Cancer...
Topics: tobacco, cigarette, secondhand smoke, anti-smoking advocacy, tobacco manufacturer, media advocacy,...
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November - December 1992 edition of News Line, an in-house news show for Philip Morris employees. Includes segments on the Marlboro Adventure Team, the introduction of Sales Force Automation, a Powerbook based system, and the Retail Masters program.
Topics: tobacco, cigarette, individual lawsuit, promotions, promotional merchandise, retail outlet, sales,...
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"This is Philip Morris: A Diversified Consumer Products Corporation" showcases PM's divisions: Philip Morris USA, Philip Morris International, General Foods, Miller Brewing Company, Mission Viejo Realty Company, and Philip Morris Credit Corporation. Video covers products, international trade, event sponsorship and arts philanthropy.
Topics: tobacco, cigarette, advertising, cigarette, alcoholic beverage, food, international trade, event...
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Philip Morris' 1990 annual stockholders' meeting includes Board of Directors elections, two shareholder resolutions (youth smoking prevention and divestment of tobacco division), and business reports, with commercials, on each of Philip Morris' divisions. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4
Topics: tobacco, cigarette, business activity, shareholder resolution, youth, advertising, anti-smoking...
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Philip Morris' 1991 annual stockholders' meeting includes promotional film, Board of Directors elections, four shareholder resolutions (boycott of coffee from El Salvador for human rights violations, restrictions on marketing of beer to youth, youth smoking prevention, and the placement of health warnings on cigarette packages in the third world), the announcement of major changes in senior management personnel, and business reports, with commercials, on each of Philip Morris' divisions. Click...
Topics: tobacco, cigarette, business activity, shareholder resolution, youth, advertising, anti-smoking...
Video newsletter aimed at Philip Morris' sales division includes five segments about various sales activities and promotions. Click Here to View Part 1 Click Here to View Part 2
Topics: tobacco, cigarette, international trade, sales, production, export, food, alcoholic beverage,...
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July - August 1992 edition of News Line, an in-house news show for Philip Morris employees. Includes segment on a Crime Prevention Conference for convenience store owners in Florida sponsored by the company.
Topics: tobacco, cigarette, business activity, production, marketing, sales, individual lawsuit, Supreme...
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Steve Darrah gives employees at the Cabarrus plant a general business overview of the Philip Morris Company and Philip Morris USA with a particular emphasis on manufacturing and takes questions from the audience. Tape is interrupted during his overview, resumes during the question and answer period and ends before the discussion is complete. Click Here to View Part 1 Click Here to View Part 2
Topics: tobacco, cigarette, business activity, sales, cigarette brands, profit, tobacco industry,...
Last segment of a meeting held at the Grand Hyatt Hotel in New York City to showcase Philip Morris' accomplishments to the investment community and its goal of increasing earnings and returns to stockholders. Geoffrey Bible takes questions from the audience about international tobacco sales, litigation by and against Philip Morris, and other issues. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3
Topics: tobacco, cigarette, international trade, cigarette brands, legal activity, smoker behavior,...
Edited excerpts from an "Issues Panel" held at Philip Morris' management conference. Panel is moderated by syndicated columnist James Kilpatrick. Panelists take questions from Kilpatrick and by video from conference participants. Issues covered include secondhand smoke, price increases, generic cigarettes, management changes, industry financing, media prejudice against tobacco companies, tax stamping, morality and ethics, accommodation, public health research and the American Cancer...
Topics: tobacco, cigarette, secondhand smoke, anti-smoking advocacy, tobacco manufacturer, media advocacy,...
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Video news release about employee privacy, "lifestyle discrimination" and Philip Morris' attempt to pass state legislation banning employers from making hiring and firing decisions based on a person's off-the-job activities.
Topics: tobacco, cigarette, employee rights, business activity, labor union, state legislation, smoker...
Steve Darrah presents his report on Philip Morris' business activities for 1993 and 1994. His presentation includes a discussion of Philip Morris Companies' financial status, PMUSA, and competition from other tobacco companies. He lays out his assumptions about the industry in 1994, provides statistics and states objectives. He concludes with an analysis of the operations area, productivity, the manufacturing improvement process, cash flow management, a potential increase in the federal excise...
Topics: tobacco, cigarette, sales, business activity, cigarette brands, marketing, retail outlet, tobacco...
Second part of a Philip Morris Board of Directors meeting held in Richmond, VA. Four department heads (Planning, Operations, Employee Relations, and Finance) present information on their departments' activities, followed by questions from the audience. (Image is very dark throughout tape. At the beginning of the tape an intermittent beep is heard.) Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3
Topics: tobacco, cigarette, business activity, production, female, African American, tobacco industry...
Second segment of a meeting held at the Grand Hyatt Hotel in New York City to showcase Philip Morris' accomplishments to the investment community and its goal of increasing earnings and returns to stockholders. Geoffrey Bible, Bill Webb and Hans Storr report on Philip Morris International and on the company's financial outlook. Click Here to View Part 1 Click Here to View Part 2
Topics: tobacco, cigarette, sales, international trade, advertising, television, cigarette brands, sports...
Presentation by Steve Darrah and Jay Poole to operations managers in Richmond, VA that reviews performance in 1993 and sets goals for 1994. Topics covered by Darrah include: industry trends, income and sales, pricing of Marlboro relative to discount brand prices, market share, the relationship between Marlboro sales internationally and nationally, distribution, risks such as federal excise tax increases and decisions by competitors that may destabilize the market, the decline of smoking in the...
Topics: tobacco, cigarette, sales, international trade, distribution, production, excise tax, cigarette...
Ratings of various commercials designed to raise public opinion about the Philip Morris Companies. A graph showing the extent to which people liked or disliked the company is superimposed on a video of the commercial. The ratings were taken in January and February 1999 in Denver and Columbus, Ohio. There are four groups of participants: a general audience, Generation X, parents, and opinion elites. The commercials focus on Philip Morris' philanthropic ventures, its employment policies, youth...
Topics: tobacco, cigarette, marketing research, corporate responsibility, youth, charitable donation,...
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the...
Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the...
Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...
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This edition of PM in Motion, Philip Morris' video magazine for employees, includes reporting on the company's operations in Switzerland, Turkey and Hungary as well as coverage of activities in the United States.
Topics: tobacco, cigarette, food, international trade, corporate responsibility, marketing, advertising,...
Report for employees from the heads of the Philip Morris companies on business performance in 1992 and the prospects for 1993.
Topics: tobacco, cigarette, business activity, sales, international trade, profit, secondhand smoke,...
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May - June 1992 edition of PM USA News Line, an in-house news show for Philip Morris employees.
Topics: tobacco, cigarette, business activity, excise tax, international trade, youth, television, public...
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Presentation by Geoffrey Bible and Murray Braun at a meeting at Sanford Bernstein, an investment research and management firm. Bible talks about earnings, sales, increasing shareholder value, brand strength in Philip Morris' food, tobacco and beer divisions, advertising, growth potential, global reach and a worldwide infrastructure, international growth, market share and volume, Marlboro, L & M, and lower tar products. Braun talks about external threats and the impact of lawsuits, the...
Topics: tobacco, cigarette, business activity, international trade, marketing, class action suit, Medicaid...
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the...
Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...
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First eight minutes of program is a repeat of segments on Bates # 2058057010 (television news show clips about Philip Morris event sponsorship). Deborah Norville and Dick Schapp host a morning news show, PM in the AM, and interview Philip Morris management Larry Wexler and Ed Van Dyke about the price value market segment and Manny Goldman, a securities analyst with Paine Weber, about PM's financial health. Goldman emphasizes that despite some challenges, such as increased excise taxes and legal...
Topics: tobacco, cigarette, event sponsorship, sports sponsorship, tobacco sales, cigarette brands,...
Presentation by Dr. Cathy Ellis to Research and Development Department staff about the proposed Master Settlement Agreement, followed by questions and answers. She focuses on the potential impact of the MSA on the R&D Department and reviews Philip Morris' Quality Systems Strategy. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4
Topics: tobacco, cigarette, Medicaid lawsuit, advertising, nicotine, public relations, business activity,...
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the...
Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the...
Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...
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May - June 1992 edition of PM USA News Line, an in-house news show for Philip Morris employees.
Topics: tobacco, cigarette, business activity, excise tax, international trade, youth, television, public...
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the...
Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the...
Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the...
Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the...
Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the...
Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the...
Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the...
Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...
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PM in Motion, a quarterly video magazine for Philip Morris employees.
Topics: tobacco, cigarette, alcoholic beverage, corporate responsibility, business activity, profit, sports...
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Speech by Paul Hendrys, taped for viewing at a Worldwide Corporate Affairs Conference held in Puerto Rico, on the challenges faced by Philip Morris International in 1999 and how the corporate affairs departments can assist PMI in meeting them.
Topics: tobacco, cigarette, international trade, food, profit, sales, cigarette brands, low yield...
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the...
Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the...
Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...
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Hamish Maxwell, Joseph Cullman and Murray Bring answer questions from eight employees about the impact on Philip Morris of the trial court decision in the Cipollone case. Video was made to show to other employees. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3
Topics: tobacco, cigarette, lawsuit, court decision, addiction, sales, adverse effects, industry sponsored...
Philip Morris in Richmond: Promotional film about the building of Philip Morris' Richmond plant. National Sales Meeting: Day 3, Reel 3: Starts in the middle of a motivational speech by Dr. Dennis Waitley. Continues with Store War skits. Finishes with Vin Buccellato speaking on the conference theme, Take Charge of Tomorrow.
Topics: tobacco, cigarette, advertising, television, male, female, demographics, gender, production,...
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the...
Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the...
Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...
First edition of PM in Motion, a quarterly video magazine for Philip Morris employees. Click Here to View Part 1 Click Here to View Part 2
Topics: tobacco, cigarette, food, alcoholic beverage, marketing, event sponsorship, excise tax, promotions,...
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Peggy Roberts "interviews" Chuck Wall and Bill Ohlemeyer about the beginning of Phase 2B in the Engle class action lawsuit.
Topics: tobacco, cigarette, lawsuit, class action suit, state legislation, plaintiff lawyer, tobacco...
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Michael Miles addresses Philip Morris employees in Richmond, Virginia. Presentation focuses on a review of Philip Morris' performance in 1992, a preview of 1993, and corporate strategy relating to acquisitions and stock repurchases; he also answers audience questions. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4
Topics: tobacco, cigarette, business activity, cigarette brands, food, alcoholic beverage, international...
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Philip Morris Annual Stockholders' Meeting, 1995 includes introduction and business review (including commercials and other media) by Geoffrey Bible, questions and answers from stockholders, stockholders' resolutions (executive compensation review, position on the Environmental Protection Agency's Environmental Tobacco Smoke report, spin-off of companies, Board of Directors' compensation, assisting tobacco farmers to diversify, and a committee of independent directors), and voting. Click Here...
Topics: tobacco, cigarette, business activity, food, alcoholic beverage, profit, marketing, distribution,...
O. Witcher Dudley III introduces Pride in Our Business, the second phase of the Building Our Business series. A promotional video "The Pride of Philip Morris" is shown. Three former heads of the Leaf Department give a history of their experiences with Philip Morris and the presentation concludes with Dudley discussing the present and future of the department. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3
Topics: tobacco, cigarette, international trade, advertising, marketing, sales, production, business...
Mark Serrano addresses Philip Morris employees at the Cabarrus facility. His speech, "The State of the Business and My Vision for the Future," covers the role of new capital expenditures, the proliferation of brands and types of cigarettes, and the danger of Philip Morris being lulled into a position of complacency because of its successes. The presentation is followed by questions and answers. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to...
Topics: tobacco, cigarette, production, business activity, cigarette brands, tar, low yield cigarette,...
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Ellen Merlo interviews Bill Campbell and Steve Parrish about some of the challenges that Philip Morris faced in 1992, the company's response to the Environmental Protection Agency's report on environmental tobacco smoke, and other issues.
Topics: tobacco, cigarette, secondhand smoke, cigarette brands, anti-smoking advocacy, mass media, sales,...
Meeting held at the Grand Hyatt Hotel in New York City to showcase Philip Morris' accomplishments to the investment community and its goal of increasing earnings and returns to stockholders. Opening with a promotional video, the presentation features Geoffrey Bible, James Kilts, Jack McDonough, James Morgan and Murray Bring reporting on Kraft, Miller Brewing Company, Philip Morris USA and on the legal and regulatory environment facing PM. The reports are interspersed with television...
Topics: tobacco, cigarette, sales, international trade, advertising, television, cigarette brands, sports...
Proceedings from Philip Morris' 1989 national sales meeting held in Hawaii. Day 1, Reel 1: Begins with multimedia (music, video, dance) production with the conference theme, "Take Charge of Tomorrow." Corporate leadership and senior management give an overview of Philip Morris' sales performance since the previous national sales meeting held three years earlier and a general presentation of future goals. Topics mentioned include Philip Morris magazine, the importance of protecting the...
Topics: tobacco, cigarette, business activity, tobacco sales, demographics, African American, Latino, young...
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Teleconference meeting filmed in New York City, with participation from, and shown to, Philip Morris employees in various cities around the United States, to educate employees about public policy issues facing the Philip Morris companies and to encourage them to become politically active on those matters. Six videos were interspersed through out the event which was moderated by Sander Vanocur. The videos were: a general promotional video; a history of, and current issues facing, the tobacco...
Topics: tobacco, cigarette, business activity, food, public policy, sports sponsorship, alcoholic beverage,...
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Philip Morris executives rehearse their presentations to a meeting of securities analysts in Richmond, Virginia. Topics covered include reports on all divisions of the Philip Morris companies, the state of the tobacco industry, challenges and opportunities facing Philip Morris USA and the status of litigation against the company. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4
Topics: tobacco, cigarette, business activity, profit, international trade, export, sales, cigarette...
Narrated slide show including such issues as the challenges facing the tobacco industry, a historical report on sales and volumes, the price value market segment, and a demographic report on Philip Morris' customers. It is acknowledged that a strong young adult market share is key to maintaining market position and that it is easier and ultimately more beneficial to recruit young, new smokers rather than getting older smokers to change brands. Click Here to View Part 1 Click Here to View Part 2
Topics: tobacco, cigarette, tobacco industry, mass media, Surgeon General, anti-smoking advocacy,...