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This video was made in connection with mediation in a patent dispute between Brown and Williamson and Philip Morris (civil action #c-89-0170-l). W.G. Joe Lloyd, Philip Morris' expert witness, narrates a demonstration of three tests on Benson and Hedges and Capri cigarettes. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3
Topics: tobacco, cigarette, legal activity, cigarette brands, cigarette design, filter, cigarette analysis,...
Excerpts from interviews with Philip Morris representatives about PaperSelect, a new paper that they claim may make cigarettes less likely to ignite certain fabrics. Also b-roll of paper being manufactured and of a comparison test showing how cigarettes with "traditional" and new paper burn. Tape may be incomplete.
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Topics: tobacco, cigarette, fire safe cigarette, cigarette design, Browse by keywords in UCSF industry...
UCSF Industry Archives Videos
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Components of a video promoting Philip Morris' new, unnamed "cigarette smoking system," including narrated package, b-roll, sound bites, animation, and exterior shot of Philip Morris headquarters. The system includes a cigarette that is inserted into the puff activated lighter, which heats the tobacco when it is puffed and results in no secondhand smoke or ash.
Topics: tobacco, cigarette, secondhand smoke, tar, safer cigarette, cigarette brands, cigarette design,...
UCSF Industry Archives Videos
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Film used to train employees in oven volatile testing procedures.
Topics: tobacco, cigarette, cigarette analysis, cigarette ingredient, tobacco industry employee, Browse by...
UCSF Industry Archives Videos
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Compilation of Marlboro commercials from the mid-1960s with the Marlboro Country theme. Click Here to View Part 1 Click Here to View Part 2
Topics: tobacco, cigarette, television, advertising, menthol cigarette, male, cigarette design, Browse by...
UCSF Industry Archives Videos
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Footage relating to Paper Select, a slower burning cigarette paper, includes laboratory comparison testing of cigarettes with traditional and new paper and computer generated image of cigarette with new paper (both silent) and a factory producing the new paper (ambient sound).
Topics: tobacco, cigarette, cigarette design, cigarette analysis, Browse by keywords in UCSF industry videos
UCSF Industry Archives Videos
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Ken Houghton gives a talk to Philip Morris Research and Development Department employees in Richmond upon his appointment as Vice President of R & D. Issues covered include the Philip Morris companies' corporate structure, Philip Morris USA's performance in 1985 and the role and goals of the Research and Development Department in 1986. Click Here to View Part 1 Click Here to View Part 2
Topics: tobacco, cigarette, profit, food, sales, alcoholic beverage, international trade, cigarette brands,...
UCSF Industry Archives Videos
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Video news release on Philip Morris' introduction of Paper Select, "a cigarette paper that may be less likely to ignite certain fabrics and more likely to extinguish on [its] own."
Topics: tobacco, cigarette, cigarette design, fire, fire safe cigarette, television, public relations,...
UCSF Industry Archives Videos
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Compilation of Marlboro commercials from the 1960s with the Marlboro Country theme and sponsorship of the Emmy Awards. Click Here to View Part 1 Click Here to View Part 2
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Topics: tobacco, cigarette, television, advertising, promotional merchandise, cigarette packaging, menthol...
UCSF Industry Archives Videos
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Using a television talk show format, Deborah Norville and Dick Schapp interview Philip Morris management about sales at a 1989 national sales meeting. Topics include PM's full margin segment, Benson and Hedges, Merit and Virginia Slims, the relatively smaller decline in sales of those brands relative to R.J. Reynold's full margin brands, regional marketing, direct marketing mailings, event sponsorship, merchandising, the different kinds of tobacco and the manufacturing process, and union...
Topics: tobacco, cigarette, sales, cigarette brands, cigarette additive, cigarette analysis, tobacco leaf,...
UCSF Industry Archives Videos
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Video promoting the Brown and Williamson company, including its history and tobacco products. After the promotional video, there are two Viceroy commercials, one in English, the other in Spanish.
Topics: tobacco farming, cigarette tax, tobacco industry employee, tobacco processing, tobacco chewing,...
UCSF Industry Archives Videos
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English and Spanish language Kool cigarette television commercials (a few animated) from the 1960s. Click Here to View Part 1 Click Here to View Part 2
Topics: tobacco, cigarette, television, advertising, menthol cigarette, male, Latino, Browse by keywords in...
Footage of different pieces of operating equipment at a paper manufacturing plant. The first half of the video is silent; the second half has ambient sound.
Topics: tobacco, cigarette, cigarette design, production, Browse by keywords in UCSF industry videos
Video news release on Jerome Rivers' recanting his testimony about nicotine in cigarettes in a deposition for the Food and Drug Administration. Click Here to View Part 1 Click Here to View Part 2
Topics: tobacco, cigarette, nicotine, production, cigarette ingredient, legal activity, whistleblower,...
UCSF Industry Archives Videos
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Spanish language Kool television commercials.
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Topics: tobacco, cigarette, television, advertising, filter, menthol cigarette, Hispanic American, Browse...
UCSF Industry Archives Videos
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Compilation of Kool cigarette commercials from the 1960s (one animated).
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Topics: tobacco, cigarette, television, advertising, menthol cigarette, Browse by keywords in UCSF industry...
UCSF Industry Archives Videos
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Compilation of Belair and Raleigh commercials from the early 1960s.
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Topics: tobacco, cigarette, television, advertising, promotional merchandise, menthol cigarette, filter,...
Shots of tobacco testing and analysis equipment with ambient sound only.
Topics: tobacco, cigarette, cigarette analysis, laboratory research, product development, Browse by...
UCSF Industry Archives Videos
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Video provides a step by step explanation of advertising portfolio testing including on-the-street interviews in front of New York City's Grand Central Station, the selection of participants, and discussions with them about advertising at New Jersey's Garden City Mall.
Topics: tobacco, cigarette, marketing research, demographics, cigarette brands, advertising, Browse by...
Compilation of segments about Philip Morris' use of technology to increase the speed and efficiency of tobacco growing, cigarette making and packaging.
Topics: tobacco, cigarette, tobacco farming, cigarette packaging, production, cigarette design, nicotine,...
UCSF Industry Archives Videos
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Compilation of Belair cigarette television commercials ("Breathe Easy, Smoke Clean") with a white hetereosexual couple on a beach.
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Topics: tobacco, cigarette, television, advertising, menthol cigarette, gender, Browse by keywords in UCSF...
UCSF Industry Archives Videos
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Compilation of Kool cigarette television commercials from 1962 to 1966. See History of Kool. Parts 1-2. Click Here to View Part 1 Click Here to View Part 2
Topics: tobacco, cigarette, television, advertising, menthol cigarette, Browse by keywords in UCSF industry...
UCSF Industry Archives Videos
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Compilation of live action and animated Belair television commercials ("Just the Right Touch of Menthol"), including game show hosts promoting the cigarettes on their shows.
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Topics: tobacco, cigarette, television, advertising, menthol cigarette, promotional merchandise, marketing,...
Ellen Merlo talks with Bill Campbell about Philip Morris' decision to reduce the price of Marlboro cigarettes and to not increase the prices of the company's other premium brands.
Topics: tobacco, cigarette, cigarette brands, sales, business activity, profit, Browse by keywords in UCSF...
Mark Serrano addresses Philip Morris employees at the Cabarrus facility. His speech, "The State of the Business and My Vision for the Future," covers the role of new capital expenditures, the proliferation of brands and types of cigarettes, and the danger of Philip Morris being lulled into a position of complacency because of its successes. The presentation is followed by questions and answers. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to...
Topics: tobacco, cigarette, production, business activity, cigarette brands, tar, low yield cigarette,...
UCSF Industry Archives Videos
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Joe Cullman recounts how Marlboro became Philip Morris' best-selling brand, starting with its early marketing campaign and ending with its introduction into international markets.
Topics: tobacco, cigarette, cigarette packaging, filter, advertising, female, male, television, gender,...
UCSF Industry Archives Videos
movies
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Compilation of Marlboro cigarette television commercials from the 1960s with the Marlboro Country theme.
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Topics: tobacco, cigarette, television, advertising, male, menthol cigarette, Browse by keywords in UCSF...
UCSF Industry Archives Videos
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Silent footage of cigarettes being tested for propensity to ignite fabric.
Topics: tobacco, cigarette, fire safe cigarette, laboratory research, Browse by keywords in UCSF industry...
UCSF Industry Archives Videos
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The history of the Kool cigarette brand from 1968 to 1979 with an emphasis on its advertising, market share and societal factors influencing sales. The majority of the video is Kool television and radio commercials. Click Here to View Part 1 Click Here to View Part 2
Topics: tobacco, cigarette, television, advertising, menthol cigarette, female, African American, radio,...
Compilation of various segments: 1. footage of tobacco processing and cigarette manufacturing; 2. Accord cigarette commercial; 3. ABC News segment on Philip Morris "safer cigarette" paper; 4. footage of tobacco auction; 5. television news segment on increased fuel prices effect on farmers; and 6. "County Connection," a monthly program produced by the Virginia Farm Bureau. Click Here to View Part 1 Click Here to View Part 2
Topics: tobacco, cigarette, tobacco leaf, tobacco processing, advertising, television, cigarette design,...
UCSF Industry Archives Videos
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Speech by Paul Hendrys, taped for viewing at a Worldwide Corporate Affairs Conference held in Puerto Rico, on the challenges faced by Philip Morris International in 1999 and how the corporate affairs departments can assist PMI in meeting them.
Topics: tobacco, cigarette, international trade, food, profit, sales, cigarette brands, low yield...
Compilation of segments about Philip Morris' innovations in cigarette design and controlling the nicotine levels in tobacco.
Topics: tobacco, cigarette, cigarette design, cigarette additive, cigarette ingredient, nicotine, research...
UCSF Industry Archives Videos
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Steve Parrish gives a point by point rebuttal to portions of David Kessler's testimony in front of the House Subcommittee on Health and the Environment on the Food and Drug Administration's assertion of jurisdiction over cigarettes because nicotine is a drug.
Topics: tobacco, cigarette, biologically active substance, Congress, addiction, nicotine, cigarette brands,...
UCSF Industry Archives Videos
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Video news release about Philip Morris' libel suit against ABC for airing a Day One program on how the company adds nicotine to its cigarettes. Also includes b-roll footage and "How Cigarettes Are Made."
Topics: tobacco, cigarette, lawsuit, nicotine, production, tobacco leaf, cigarette ingredient, profit,...
UCSF Industry Archives Videos
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Video about Philip Morris' scientific research operations in Switzerland. Includes shots of cigarette testing and analysis equipment and discusses why Philip Morris needs to do laboratory research for its European market.
Topics: tobacco industry scientist, international trade, cigarette design, smoke constituent, secondhand...
Second part of a Philip Morris Board of Directors meeting held in Richmond, VA. Four department heads (Planning, Operations, Employee Relations, and Finance) present information on their departments' activities, followed by questions from the audience. (Image is very dark throughout tape. At the beginning of the tape an intermittent beep is heard.) Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3
Topics: tobacco, cigarette, business activity, production, female, African American, tobacco industry...
Two interviews (WCVB, Boston, unknown station in Charlotte, NC) with Michael Pfeil about Accord, a puff actuated filter smoking system and Paper Select, a banded paper with reduced ignition propensity. Both products are being test marketed. Pfeil touts the benefits of Accord as having no lingering odor, vastly reduced sidestream smoke and no ash. While not calling it a fire safe cigarette, he notes that Merit with Paper Select was less likely to ignite certain fabrics and if left unattended was...
Topics: tobacco, cigarette, fire safe cigarette, cigarette design, production, regulation, secondhand...
Show airing on PMTV featuring Peggy Roberts, Chuck Wall and Bill Ohlemeyer discussing the Engle case court decision and its impact on Philip Morris.
Topics: tobacco, cigarette, court decision, class action suit, legal activity, state legislation
UCSF Industry Archives Videos
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Slide show and talk about the history and production of Estron Acetate Filter Tow by the Eastman Chemical Products Company, for Philip Morris employees. Click Here to View Part 1 Click Here to View Part 2
Topics: tobacco, cigarette, filter, cigarette design, tar, nicotine, tobacco product attribute, Browse by...
UCSF Industry Archives Videos
movies
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Compilation of Belair television commercials ("Just the Right Touch of Menthol").
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Topics: tobacco, cigarette, television, advertising, menthol cigarette, promotional merchandise, marketing,...
UCSF Industry Archives Videos
movies
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Compilation of Marlboro commercials from the beginning of its introduction into the market including the Marlboro Man series, "You get a lot to like in a Marlboro: filter, flavor, flip-top box," and "You can't say 'no' to a Marlboro." Intermittent poor quality sound and picture. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4
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Topics: tobacco, cigarette, television, advertising, filter, gender, male, female, cigarette packaging,...
Commercial opposing the passage of Question 1 (increase in cigarette tax); Jack Flood, former Chairman of the Massachusetts Committee on Taxation, speaks out against Question 1; Two commercials opposing Question 1; Focus group held in the Boston area discussing Question 1. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4 Click Here to View Part 5 Click Here to View Part 6 Click Here to View Part 7
Topics: tobacco, cigarette, referendum, television, political activity, cigarette tax, marketing research,...
UCSF Industry Archives Videos
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Marketing and promotions staff unveil merchandise that they plan to offer in 1992 in connection with cigarette purchases. The theme-based merchandise will be available for free with single pack and carton purchase as well as on a bounce back order basis. Brands with these promotional items include Marlboro, Benson and Hedges, Virginia Slims, Cambridge, Bucks, Alpine, Next and Parliament.
Topics: tobacco, cigarette, promotions, promotional merchandise, young adult smoker, male, female,...
UCSF Industry Archives Videos
movies
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Compilation of Raleigh television commercials from the early 1960s.
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Topics: tobacco, cigarette, television, advertising, promotional merchandise, menthol cigarette, Browse by...
UCSF Industry Archives Videos
movies
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Compilation of Belair cigarette television commercials ("Breathe Easy, Smoke Clean") with a white hetereosexual couple on a beach. Also sponsorship of "Mr. Lucky."
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Topics: tobacco, cigarette, television, advertising, menthol cigarette, gender, Browse by keywords in UCSF...
Classroom presentation by Lonnie Parrish about various pieces of equipment used in tobacco processing. (Poor audio and visuals.) Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3
Topics: tobacco, cigarette, Browse by keywords in UCSF industry videos
UCSF Industry Archives Videos
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Marketing video touting the benefits of Eclipse, R.J. Reynolds' cigarette with no ashes, less tar and nicotine, and less secondhand smoke.
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Topics: tobacco, cigarette, secondhand smoke, tar, nicotine, marketing, safer cigarette, cigarette brands,...
UCSF Industry Archives Videos
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Presentation by James Taylor to Philip Morris employees in Richmond about the new Marlboro Medium brand extension. Includes a promotional video on the history of the Marlboro brand with an interview with Leo Burnett about the origin of the Marlboro Man ad campaign. Click Here to View Part 1 Click Here to View Part 2
Topics: tobacco, cigarette, cigarette brands, young adult smoker, young adult male smoker, low yield...
UCSF Industry Archives Videos
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Presentation by James Taylor to Philip Morris employees in Richmond about the new Marlboro Medium brand extension. Includes a promotional video on the history of the Marlboro brand with an interview with Leo Burnett about the origin of the Marlboro Man ad campaign. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4
Topics: tobacco, cigarette, cigarette brands, young adult smoker, young adult male smoker, low yield...
UCSF Industry Archives Videos
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Attorney Arthur Levine explains the Food and Drug Administration's Quality System Regulations which pertain to the entire cigarette design and manufacturing process.
Topics: tobacco, cigarette, regulation, warning label, cigarette design, production, distribution, Browse...
UCSF Industry Archives Videos
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The tobacco growing process in Kentucky.
Topics: cigarette, tobacco farmer, Browse by keywords in UCSF industry videos
UCSF Industry Archives Videos
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Testimony of Victor DeNoble and Paul Mele, two research scientists formerly employed by Philip Morris to investigate the behavioral and physiological effects of nicotine on rats, measuring self-administration, tolerance, and dependency. PM prevented these scientists from publishing their findings, fired them, and closed the unit conducting the research. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3
Topics: tobacco, cigarette, nicotine, animal subject, laboratory research, central nervous system, tobacco...
UCSF Industry Archives Videos
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First eight minutes of program is a repeat of segments on Bates # 2058057010 (television news show clips about Philip Morris event sponsorship). Deborah Norville and Dick Schapp host a morning news show, PM in the AM, and interview Philip Morris management Larry Wexler and Ed Van Dyke about the price value market segment and Manny Goldman, a securities analyst with Paine Weber, about PM's financial health. Goldman emphasizes that despite some challenges, such as increased excise taxes and legal...
Topics: tobacco, cigarette, event sponsorship, sports sponsorship, tobacco sales, cigarette brands,...
UCSF Industry Archives Videos
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Presentation by Geoffrey Bible and Murray Braun at a meeting at Sanford Bernstein, an investment research and management firm. Bible talks about earnings, sales, increasing shareholder value, brand strength in Philip Morris' food, tobacco and beer divisions, advertising, growth potential, global reach and a worldwide infrastructure, international growth, market share and volume, Marlboro, L & M, and lower tar products. Braun talks about external threats and the impact of lawsuits, the...
Topics: tobacco, cigarette, business activity, international trade, marketing, class action suit, Medicaid...
Focus group of African American Newport smokers held in New Jersey discussing issues such as menthol cigarettes, their decision to smoke Newports, and perceptions of smokers of various brands of cigarettes. Also mentioned was Newport's availability for purchase as a single or loosy cigarette. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3
Topics: tobacco, cigarette, marketing research, cigarette brands, menthol cigarette, alcoholic beverage,...
Video to explain to R. J. Reynolds sales and marketing force the history, rationale for, and elements of the Cigarette Advertising and Promotion Code.
Topics: tobacco, cigarette, cigarette promotion code, youth, marketing, promotions, advertising,...
UCSF Industry Archives Videos
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Compilation of Marlboro commercials including the Marlboro Man, Marlboro Woman, soft pack or box, better makin's, "Get the most from life with a Marlboro," "You get a lot to like in a Marlboro," "Where there's a man there's a Marlboro." Also, a Spanish language commercial shown in "Latin America," commercials aired in Great Britain, and sponsorship of Tombstone Territory and Mike Hammer with actor endorsements. Poor audio and video.
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Topics: tobacco, cigarette, television, advertising, filter, gender, male, female, cigarette packaging,...
Question and answer and evaluation segments of a meeting held for hourly Philip Morris employees at the Cabarrus plant in North Carolina about governmental issues facing the tobacco industry. Click Here to View Part 1 Click Here to View Part 2
Topics: tobacco, cigarette, Surgeon General, airplane, Congress, smoking restriction, fire safe cigarette,...
UCSF Industry Archives Videos
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Video promoting the Philip Morris companies, focusing on Kraft General Foods products and sponsorship of the arts and sports.
Topics: tobacco, cigarette, food, international trade, event sponsorship, corporate responsibility,...
Video newsletter aimed at Philip Morris' sales division includes five segments about various sales activities and promotions. Click Here to View Part 1 Click Here to View Part 2
Topics: tobacco, cigarette, international trade, sales, production, export, food, alcoholic beverage,...
UCSF Industry Archives Videos
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Melissa Johnston, Channel 15, Richmond, Virginia "interviews" three Philip Morris executives for a program to be shown at the National Sales Meeting in Hawaii. The three, managers of the Research and Development, Leaf and Manufacturing Departments, give descriptions of their departments' operations which are illustrated with previously recorded promotional videos.
Topics: tobacco, cigarette, product development, laboratory research, cigarette analysis, tobacco leaf,...
UCSF Industry Archives Videos
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Steve Darrah gives employees at the Cabarrus plant a general business overview of the Philip Morris Company and Philip Morris USA with a particular emphasis on manufacturing and takes questions from the audience. Tape is interrupted during his overview, resumes during the question and answer period and ends before the discussion is complete. Click Here to View Part 1 Click Here to View Part 2
Topics: tobacco, cigarette, business activity, sales, cigarette brands, profit, tobacco industry,...
UCSF Industry Archives Videos
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Video news release on efforts Philip Morris is taking to prevent youth smoking including lawsuits and advertising against trademark infringement on promotional merchandise, programs for cigarette retailers, and youth smoking prevention education.
Topics: tobacco, cigarette, youth, anti-smoking advocacy, candy cigarette, promotional merchandise,...
UCSF Industry Archives Videos
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Video news release on the Food and Drug Administration's decision to regulate tobacco as a drug.
Topics: tobacco, cigarette, regulation, cigarette ingredient, advertising, tax, tobacco industry employee,...
UCSF Industry Archives Videos
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"This is Philip Morris: A Diversified Consumer Products Corporation" showcases PM's divisions: Philip Morris USA, Philip Morris International, General Foods, Miller Brewing Company, Mission Viejo Realty Company, and Philip Morris Credit Corporation. Video covers products, international trade, event sponsorship and arts philanthropy.
Topics: tobacco, cigarette, advertising, cigarette, alcoholic beverage, food, international trade, event...
David Merrill, Director of Environmental Compliance and Engineering at Philip Morris, presents a talk with slides to a group of people at its Richmond offices, about the cigarette making process, focusing on the preparation of the tobacco leaf. Click Here to View Part 1 Click Here to View Part 2
Topics: tobacco leaf, tobacco processing, tobacco farming, tobacco storage, tobacco aging, low yield...
PM Newsbreak: Video news report for Philip Morris employees with two segments: Marlboro Adventure Team Miles and the introduction of a hotline for consumer complaints. 1992 Annual Shareholders' Meeting: B-roll of the meeting including exterior of Richmond facility, registration, reception, television monitor of tobacco control activists presenting shareholder resolutions (limiting beer sales and advertising of cigarettes to minors), and television reporters interviewing speakers. One of the...
Topics: tobacco, cigarette, promotional merchandise, sales, promotions, youth, advertising, alcoholic...
UCSF Industry Archives Videos
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Presentation prepared for shareholders' meeting with images of Philip Morris companies' products (tobacco, food, beer, and real estate) drawn from commercials and promotional films. Both the United States and the international divisions are represented. It also includes images of sports and event sponsorship including auto racing, skiing, soccer, tennis, sailing, diving and country music. Musical soundtrack with no narration. (There is a high pitched tone present for most of the video.)
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Topics: tobacco, cigarette, television, advertising, cigarette, alcoholic beverage, food, international...
UCSF Industry Archives Videos
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Produced by Philip Morris Europe this film explains the cigarette making process, focusing on research and development.
Topics: tobacco, cigarette, public relations, mainstream smoke, secondhand smoke, product development,...
UCSF Industry Archives Videos
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Compilation of Marlboro commercials including the Marlboro Man series, soft pack or box, "You get a lot to like in a Marlboro: filter, flavor, flip-top box" and "Where there's a man there's a Marlboro."
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Topics: tobacco, cigarette, television, advertising, filter, gender, male, female, cigarette packaging,...
UCSF Industry Archives Videos
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The history of the Kool cigarette brand from 1933 to 1967 with an emphasis on its advertising, market share and societal factors influencing sales. The majority of the video is Kool television and radio commercials. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3
Topics: tobacco, cigarette, television, advertising, menthol cigarette, radio, marketing, youth, African...
Last segment of a meeting held at the Grand Hyatt Hotel in New York City to showcase Philip Morris' accomplishments to the investment community and its goal of increasing earnings and returns to stockholders. Geoffrey Bible takes questions from the audience about international tobacco sales, litigation by and against Philip Morris, and other issues. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3
Topics: tobacco, cigarette, international trade, cigarette brands, legal activity, smoker behavior,...
Steve Darrah presents his report on Philip Morris' business activities for 1993 and 1994. His presentation includes a discussion of Philip Morris Companies' financial status, PMUSA, and competition from other tobacco companies. He lays out his assumptions about the industry in 1994, provides statistics and states objectives. He concludes with an analysis of the operations area, productivity, the manufacturing improvement process, cash flow management, a potential increase in the federal excise...
Topics: tobacco, cigarette, sales, business activity, cigarette brands, marketing, retail outlet, tobacco...
Focus group of young adult male smokers of Camel Regulars. Issues covered include merchandising and advertising campaigns and attitudes about Marlboro cigarettes. Click Here to View Part 1 Click Here to View Part 2
Topics: tobacco, cigarette, marketing research, smoker behavior, demographics, male, socioeconomic status,...
UCSF Industry Archives Videos
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Philip Morris executives rehearse their presentations to a meeting of securities analysts in Richmond, Virginia. Topics covered include reports on all divisions of the Philip Morris companies, the state of the tobacco industry, challenges and opportunities facing Philip Morris USA and the status of litigation against the company. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4
Topics: tobacco, cigarette, business activity, profit, international trade, export, sales, cigarette...
Presentation by Steve Darrah and Jay Poole to operations managers in Richmond, VA that reviews performance in 1993 and sets goals for 1994. Topics covered by Darrah include: industry trends, income and sales, pricing of Marlboro relative to discount brand prices, market share, the relationship between Marlboro sales internationally and nationally, distribution, risks such as federal excise tax increases and decisions by competitors that may destabilize the market, the decline of smoking in the...
Topics: tobacco, cigarette, sales, international trade, distribution, production, excise tax, cigarette...
Second segment of a meeting held at the Grand Hyatt Hotel in New York City to showcase Philip Morris' accomplishments to the investment community and its goal of increasing earnings and returns to stockholders. Geoffrey Bible, Bill Webb and Hans Storr report on Philip Morris International and on the company's financial outlook. Click Here to View Part 1 Click Here to View Part 2
Topics: tobacco, cigarette, sales, international trade, advertising, television, cigarette brands, sports...
UCSF Industry Archives Videos
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Video made for Philip Morris employees in which Steve Parrish refutes the allegations made in ABC's Day One investigative stories on the tobacco industry.
Topics: tobacco, cigarette, nicotine, public relations, tobacco industry, Congress, tobacco industry,...
UCSF Industry Archives Videos
movies
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Compilation of Belair and Raleigh television commercials from the early 1960s.
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Topics: tobacco, cigarette, television, advertising, promotional merchandise, menthol cigarette, filter,...
UCSF Industry Archives Videos
movies
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Talent show featuring Philip Morris Company employees at the Corporate Affairs Conference. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3
Topics: tobacco, cigarette, tobacco industry employee, Browse by keywords in UCSF industry videos
Video news release with a number of different responses by Ellen Merlo about a study of cigarette advertising aimed at youth published in the New England Journal of Medicine.
Topics: tobacco, cigarette, youth, advertising, television, public relations, Browse by keywords in UCSF...
UCSF Industry Archives Videos
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Video news release made prior to a North Carolina federal court ruling on the legitimacy of the tobacco industry's lawsuit against the Food and Drug Administration. This version of the news release assumed a defeat for the tobacco manufacturers.
Topics: tobacco, cigarette, court decision, lawsuit, advertising, youth, Congress, Browse by keywords in...
UCSF Industry Archives Videos
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Video news release, prepared by the Washington Legal Foundation, on the Food and Drug Administration's delay in approving drugs and medical devices. Also includes additional b-roll and interview.
Topics: tobacco, cigarette, regulation, government agency, public relations, Browse by keywords in UCSF...
UCSF Industry Archives Videos
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Compilation of three Spanish language Viceroy cigarette television commercials.
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Topics: tobacco, cigarette, television, advertising, filter, Latino, Browse by keywords in UCSF industry...
UCSF Industry Archives Videos
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Compilation of Viceroy cigarette commercials from 1968 including "Viceroy's Got the Taste That's Right," "Right Any Time of the Day," "The Good Taste Never Quits," and "All the Taste, All the Time." Click Here to View Part 1 Click Here to View Part 2
Topics: tobacco, cigarette, television, advertising, male, Latino, gender, African American, Browse by...
Philip Morris executives meet with employees at corporate headquarters in New York City to discuss the ramifications of the jury's verdict in the Engle lawsuit.
Topics: tobacco, cigarette, legal activity, class action suit, court decision, corporate responsibility
Philip Morris executives meet with employees at corporate headquarters in New York City to discuss the ramifications of the jury's verdict in the Engle lawsuit.
Topics: tobacco, cigarette, legal activity, class action suit, court decision, corporate responsibility
UCSF Industry Archives Videos
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Video describing the Filtered Air Control Technology ventilation system that was developed to address an increase in indoor air pollution.
Topics: tobacco, cigarette, indoor air quality, secondhand smoke, tobacco smoke, Browse by keywords in UCSF...
Testimony in hearings conducted by the House Committee on Energy and Commerce about whether Philip Morris' Bill of Rights advertising campaign violated the Federal Cigarette Labeling and Advertising Act.
Topics: tobacco, cigarette, hearing, Congress, advertising, advertising restriction, marketing, Browse by...
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Thomas Osdene, Director of Science and Technology at Philip Morris, practices speaking in front of a group in preparation for his deposition.
Topics: tobacco, cigarette, legal activity, lawsuit, Browse by keywords in UCSF industry videos
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National sales meeting held in Chicago (?). Includes short review of Philip Morris' 1990 entry into the low price market and longer presentations about the 1991 introduction of Marlboro Medium. (Meeting coverage starts six minutes into video and is interrupted at many points resulting in incomplete coverage of the meeting.) Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4
Topics: tobacco, cigarette, marketing, promotional campaign, marketing research, distribution, sales,...
Video news release about the next Master Settlement Agreement payment by Philip Morris, in which Carolyn Levy urges states to spend more of these funds on youth smoking prevention programs. There is additional b-roll at the end of the tape.
Topics: tobacco, cigarette, television, media advocacy, industry strategy, public relations, Browse by...
On the steps of the Greensboro, North Carolina court house, various parties involved in the suit against the Food and Drug Administration's regulations on cigarette advertising and marketing offer statements and respond to questions about the court's decision.
Topics: tobacco, cigarette, youth, advertising, lawsuit, court decision, legal activity, Browse by keywords...
Focus group discussing the role of the federal government in the regulation of tobacco, the image of tobacco companies, nicotine as a drug, addiction, youth education, individual choice, rights and responsibilities. The meeting was held in Charlotte, North Carolina at 8 pm on 12 June 1995 Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4
Topics: tobacco, cigarette, government, regulation, nicotine, marketing research, Browse by keywords in...
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Elements for a historical review of Marlboro cigarettes, including an interview with Leo Burnett about the development of early Marlboro advertising and Marlboro Man and Marlboro Country television commercials.
Topics: tobacco, cigarette, advertising, television, sports sponsorship, gender, male, female, Browse by...
Press conference held at Philip Morris New York City headquarters with the theme "The American Smoker: An Economic Force." Guy Smith announces the results of a four-page survey published in Philip Morris Magazine to which over 400,000 readers responded. He also unveils a multi-million dollar ad campaign touting the economic power of smokers. The tape was interrupted in the middle of the press conference but seems to resume fairly quickly. Click Here to View Part 1 Click Here to View...
Topics: tobacco, cigarette, marketing research, demographics, advertising, Browse by keywords in UCSF...
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Silent video of scientist showing a monkey in a plexiglass box with tubes and other laboratory aids.
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Compilation of Kent, True, Stag tipped cigars, Tiparillo and Erik commercials, a few in Spanish. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3 Click Here to View Part 4 Click Here to View Part 5
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Philip Morris customers talk about their experience ordering merchandise through the Marlboro Adventure Team catalog.
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Compilation of Kool and Capri cigarette television commercials from 1967 and '68 including "Come Up to the Kool Taste," the Capri taste test, and a Dollywood Production.
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Topics: tobacco, cigarette, television, advertising, menthol cigarette, Browse by keywords in UCSF industry...