What Does it Mean to be Customer-centric? To have the customerâs best interests as the focus of your attention â not to be pre-occupied in your own interests at the customerâs expense. To do this, you need to: 1) Really know the customer in order to anticipate their best interests. 2) Differentiate between primary and secondary motives. How Marketing and Customer Reference Managers can help build customer-centricity enterprise-wide. From the blog Customer Experience Optimization at http://ClearActionCX.com (3:48).