tv Fareed Zakaria GPS CNN July 14, 2013 10:00am-11:00am EDT
i'm candy crowley in washington. stay with cnn for continuing coverage of the george zimmerman verdict. kate bolduan and chris cuomo will return at 11:00 eastern. i'll be back at noon. i'll be back at noon. "fareed zakaria gps" is next. -- captions by vitac -- www.vitac.com this is "gps," the global public square. welcome to all of you in the united states and around the world. i'm fareed zakaria. we have a great show for you today, beginning with an exclusive interview with the new secretary of the treasury of the united states, jacob lew. i'll ask him about the american recovery, about cyber attacks from china, edward snowden's revelations, the irs scandals, lots more. also, is political islam dead in the wake of the egyptian coup, or is it now more deadly? we have a terrific panel. then -- why are hollywood movies today so bad? so many prequels and sequels and so many formulas and just --
>> fast. >> the producer of "sleepless in seattle" explains that there is hard logic and cold cash behind it all. and as egypt goes through convulsio convulsions, we found a dangerous near-failed state that is actually looking up. but first, here's my take. let me tell you what worries me most about the events in egypt. the greatest blow to islamic terrorism in recent years came not from the killing of osama bin laden in his compound in abbottabad, pakistan but rather from the arab spring. when millions of arabs went out into the streets in protests against their dictators, the world saw that they were asking for freedom and justice, not an islamic state. indeed, perhaps the sharpest blow to the jihadi worldview was to see egypt's muslim brotherhood, the largest islamist organization in the arab world, join the 2011 mass demonstrations in tahrir square to ask for elections, not sharia
law. the leader of al qaeda, ayman zawahiri, an egyptian, certainly saw this danger, and he denounced the brotherhood for participating in the democratic process. now morsi's government, a disaster in many dimensions, was almost certainly to be roundly defeated in the upcoming parliamentary elections. had it failed politically, electorally, and democratically, that would have been a huge boost for the forces of liberalism and reform in the arab world. it would have sent the signal that political islam may be a heartwarming, romantic idea but it is utterly unsuited to governing, that mullahs can preach but they cannot manage an economy. instead, the great danger of what has happened in egypt is that the followers of the muslim brotherhood will once again become victims, gaining in stature as they are jailed, persecuted, and excluded. and some of them will decide that democracy is a dead end. the most important debate in egypt since the july 3 ouster of the democratic government is
taking place behind closed doors and on websites and chat rooms, and it revolves around this question -- how will followers of political islam respond to the brotherhood's ouster? for decades there's been a dispute among these groups on whether to embrace democracy or work through underground means and methods. the brotherhood has renounced violence for some 40 years and chose to work through social and political organization since then, pressing for democratic change. this stance was actively criticized and opposed by many of the more extremist groups in egypt and beyond like al qaeda, which advocated violent struggle as the only way forward. these groups now feel vindicated. somalia's al qaeda-affiliated al shabba movement weighed in with a series of tweets. yes, it has a twitter account. they went like this -- "when will the muslim brotherhood wake up from their deep slumber and realize the futility of their efforts at instituting change?" and "it's time for the brotherhood to revise its
policies, adjust its priorities, and turn to the one and only solution for change, jihad." in egypt the muslim brotherhood ruled terribly, even unconstitutionally. were i an egyptian, i would never vote for the party. but it did win at the polls three times. it won in the parliamentary elections and the presidential election and then in its referendum for the new constitution, which passed with 64% of the vote. and what came of all that? well, last year a judge dissolved the lower house of parliament, and now the constitution has been suspended and the former president is in jail. egypt does have a second chance. the military has done some things right since the coup, quickly scheduling elections and the drafting of a new constitution. but the central challenge it faces is to bring the forces of political islam, the muslim brotherhood, back into the political process. remember that they still represent millions and millions of egyptians. the muslim brotherhood has to be allowed to compete in elections
at every level. otherwise, egypt will be neither democratic nor even stable in the foreseeable future. for more on this go to cnn.com/fareed. you will find the link to my cover story in "time" magazine this week. and let's get started. this week in washington treasury secretary jacob lew and secretary of state john kerry played host to their chinese counterparts. the annual meetings are dubbed the u.s.-china strategic and economic dialogue. this was the fifth installment. and their purpose is to hammer out issues between the two nations. cyber security issues were to be a big topic here, as they were when president obama and president xi met last month in california. since then, however, edward snowden's leaks have complicated matters quite a bit. i sat down earlier this week for an exclusive interview with
secretary lew to talk about china and the u.s. economy. you will notice that the secretary is positively bullish about the u.s. economy. >> mr. secretary, thank you very much for joining us. >> great to be with you, fareed. >> isn't what snowden revealed very embarrassing for the u.s. government as it tries to get the chinese to stop their cyber theft? >> yeah, fareed, i think we have to just be very clear that what we're talking about with cyber theft is just different from any of the other cyber security issues that we've talked about. it is just a different kind of activity to be stealing trade secrets and to be using them to gain advantage against a competitor. and we've raised this issue. i raised it when i was in beijing a couple months ago. the president raised it when he met with president xi. and it is just a very different issue. >> so you're saying if they're doing stuff in terms of national security intelligence and we do it that's a separate issue, this
is about spying on companies for trade secrets? >> look, i'm -- i think there are issues of cyber security that cut across all boundaries. and i've had this conversation a number of times with my chinese counterparts. we all face risks in the world. there are all kinds of reasons governments collect information on a variety of topics. it is not the accepted practice for a country to steal trade secrets from another country. and if -- for the two largest economies in the world this has to be the kind of thing we can talk to each other about openly. china wants to sit at the table as one of the leading economies of the world. they are one of the two largest economies in the world. we welcom that. but this is the kind of issue we have to work our way through. >> let me get a sense from you of what you think of the u.s. economy right now. there are in a way two schools of thought. there's one that says the u.s.
economy is recovering very nicely, it's moving forward, you know, things are going well. and there's another that says when you look at the employment numbers, even more than the unemployment numbers, what you see is this is still a fundamentally depressed economy, we still need -- there still needs to be a lot more effort to stimulate it in various ways. where do you come out? >> fareed, i'm pretty optimistic about the american economy. i look at an economy that's proven its resilience. this year it's outperformed expectations already. this is a year when starting out the year we knew there were going to be some pretty strong headwinds because of government policy. the withdrawal of the payroll tax cut was a planned, you know, headwind. the imposition of across-the-board cuts known as sequestration was -- came about because congress failed to enact and we still hope will enact a substitute sensible middle and long-term balanced entitlement and revenue policies instead of
across-the-board cuts. with those two headwinds it's roughly 1.5% of gdp drag on the economy. the economy's growing at about 2% at its core. if we didn't have those headwinds, it would be growing faster than that. it leaves me optimistic that at the end of this year, beginning of next year we're going to start seeing, you know, somewhat more roh you bust growbust growt the jobs numbers, housing, a variety of statistics, you look at manufacturing it's all been moving in the right direction. we've had four years of consecutive growth and increasing employment. what i am troubled by is the pace of it. it's not fast enough. we had the deepest recession since the great depression. and i am as impatient as can be to catch up and start creating enough jobs so that we're seeing the unemployment rate fall more quickly and not just the overall unemployment rate but when we start getting to the long-term
unemployed. you know, what i worry about, we're in a path where barring a shock to the economy one can, without being wildly optimistic, see a return to more normal levels of unemployment overall. but the danger is there could be a lingering long-term unemployment problem, particularly for young people who came out of school during the recession or for older workers who lost their jobs during the recession and haven't been able to get back in. >> but if you see things as i think bullishly would be a reasonable characterization, do you then agree with those who think the fed should be talking about and thinking about tapering off the bond purchase, the extraordinary measures it has been undertaking to stimulate the economy? >> you know, fareed, as you know, it's a long tradition of treasury secretaries to refrain from commenting on monetary policy, and i will honor that tradition. i will say that the core strength of the u.s. economy
gives me optimism. i worry about the shocks that we don't control. i worry about developments in the world. u.s. growth will not be able to completely offset slow growth or recession in other important parts of the world. which is one of the reasons i've spent a fair amount of time with my european colleagues because if europe grows 1% faster that's a good thing for the american economy. it's our largest export market. and why we spend so much time worrying about the chinese economy. we know china's not going to stay at 10%, but it makes a big difference if it settles off at 8%, 7%, or 6%. the united states even if we were growing at 3%, can't grow at 5%, 6%, or 7%. so these 1% differences in europe and china make all the difference in the world in terms of the overall growth. so there are a lot of risks out there. the one thing i can say with some conviction is that we in washington have to make sure that washington does not cause any more self-inflicted wounds
to the economy. in 2011 we saw with the debate over the debt limit the debate over whether or not the united states should default. first time in our history there was a debate about whether or not we should default. it caused real damage to the economy. that can never be allowed to happen again. that's one of the reasons the president said congress has to increase the debt limit and we have to put at ease the concerns that the united states could once again find itself in a crisis of its own making. >> when we come back, we're growing to talk to secretary of the treasury jack lew about precisely that, how to avoid another debt limit debacle. >> they know they can't go back to where they were in 2011. it was a terrible thing for the economy. when we made our commitment to the gulf, bp had two big goals:
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precisely that. you know, people like paul ryan, john boehner, they say we're not going to increase the debt -- the debt limit for nothing. what do you say to them? >> you know, i would say to them what i would say in private, what i would say publicly is the same thing. they know they can't go back to where they were in 2011. it was a terrible thing for the economy. the world has changed since 2011. in 2011 we hadn't done a great deal of deficit reduction. at this point if you look at with all the noise and all the messiness of the washington political process, we're in a very different place than we were four years ago. four years ago we hadn't cut discretionary spending. we hadn't done an increase in the tax rates at the top rate. between those two decisions we took care of about 60% of the deficit problem. there was an agreement that we had a $4 trillion problem over ten years. now, sequestration kicked in
because -- >> the simpson-bowles number was they were trying to get it down 10 trillion over four years. >> it was simpson-bowles and it was also kind of a broad bipartisan consensus in washington that the goal for this period was $4 trillion. in the budget control act of 2011 this process of across-the-board cuts was put in place because it was seen as so odious, so bad for domestic and defense policy, that it would make it necessary and possible for congress to make hard decisions, to have balanced entitlement reforms and tax reforms to cut spending and raise revenue in the longer term. now, that hasn't happened. instead, these across-the-board cuts have kicked in. but when you combine together the decisions that were made and the policies that have now kicked in, that gives you $4 trillion of deficit reduction. so the debate we have on fiscal policy -- >> does it give you 4 trillion or -- >> with interest just about. i mean, it's in the range. it's almost $3 trillion of
policy and then interest on top of that. and i think that the question is now a question of composition. and our argument on budget, we are open to compromise on budget. when we say we won't negotiate over the debt limit, that we can't debate over whether or not the government of the united states should default for the first time in 237 years, that is a different question than are we open to a reasonable accommodation on budget policy. >> you are saying that you will not negotiate on the debt ceiling. >> the president has made very clear that we will not negotiate over whether or not the government should default and we will not get into negotiation like 2011 over the debt ceiling. and i'm trying to separate the issues of the debt ceiling and the larger fiscal questions. >> i have to ask you about the irs. many americans were stunned to discover that the irs seemed to be targeting groups for political reasons. do you believe that that was a real problem, and has it been
cleared up? >> well, fareed, i think it's now been pretty clearly established that the irs in its implementation of the tax-exempt program was making lists and scrutinizing not just one side but both sides of the political ledger. they were trying to implement the program to determine whether or not there was political activity. i've said many times that they exercised bad judgment and the criteria they used in terms of identifying institutions. but i think it's been carrily established that it was not politically motivated, that it was -- it was bad judgment. and when we appointed an acting commissioner of the irs, i gave them three tasks. one was to take action where individuals needed to be held accountable. he's done that. to identify the process problems in this tax-exempt program and fix it. he's done that. and third, to look more broadly
at whether there's a systemic problem in the irs. and he's in the process now of doing that. but i must say i was pleased in his 30-day report to learn that he did not think that there were broad problems in the irs. >> i've got to ask you in closing, so you have a new signature for the currency. are you going to keep your old signature for your checkbook? are there now two jack lews? how does it work? >> well, i would just say that it has been a work in progress for well over 40 years of me trying to have legible handwriting, and i suspect that will be a project that continues. >> mr. secretary, pleasure to have you on. >> pleasure to be with you, fareed. up next, what in the world? why the country once called the world's most dangerous now has reason to be hopeful. we'll be right back. geoff: i'm the kind of guy who doesn't like being sold to.
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now for our "what in the world" segment. many of the countries we were so hopeful about only a couple of years ago are in turmoil. egypt's stability is precarious. turkey has been rocked by protests. the bric nations are sagging economically. on the other hand, there's one place once described as the world's most dangerous country that's offering up a pleasant
surprise. pakistan. i know, i know. it's full of islamic radicals, nuclear weapons, ambitious generals, and corrupt politicians. but things are changing. ♪ pakistan has just accomplished a first in its history, an elected government completed its five-year term, giving way to a new set of democratically elected leaders. this was never allowed to happen before. every prior civilian government in pakistan had been deposed by military coup. you see, pakistan's military is the world's seventh largest and has ruled the country for almost half its existence. the elections are even more exceptional when you consider the conditions. the pakistani taliban have declared war against democracy, targeting three major political parties for elimination. as a result the campaign period turned out to be the bloodiest
in pakistan's history. at least 80 people were killed and 400 injured in dozens of attacks. would you go to the polling booth in these conditions? i wouldn't. and yet voter turnout topped 55%. nearly the same as the last u.s. presidential election. in part this is because pakistan's demographics are vibrant. 1/3 of the electorate is under the age of 30. these are voters who are not burdened by the memories and missteps of the past. instead they're optimistic and forward-looking about their country. pakistan's economy remains in critical condition. foreign investment is drying up, deficits are crippling its government, but the new prime minister, nawaz sharif, has announced a series of measures to run state-owned companies more efficiently, to get the country's fiscal house in order, and to open up the economy. most tantalizing is the prospect of better economic relations with india. pakistan will get a huge boost if the government would remove barriers and burdens that are
the product of old animosities rather than any sensible economic thinking. this week al jazeera leaked an astounding report on pakistan. the supreme court investigated how on earth osama bin laden managed to live there for so long undetected. the report reveals a completely inept police and military, and it hints that certain elements within the pakistani establishment may have known about bin laden. it said connivance, collaboration, and cooperation cannot be entirely discounted. the message should be clear. pakistan's main enemies are not the ones its military would have you believe. india, afghanistan, or the united states. the real enemies lie within. extremism, military dictatorship, weak institutions and corruption. islamabad now has a mandate and the time to fight those enemies. pakistan is still a dangerous country. but for once there are hopeful signs from there as well.
up next, another country where the military has tussled with elected leaders -- egypt. where is its revolution headed? i have a great panel. >> the big problem in egypt is that respect for constitutions in this country is somewhat lacking. so you can imagine the same thing that happened on february 11th, 2011 and that happened on july 3rd, 2013 will happen at some future date because whatever constitution we're going to get there's no real public commitment. [ male announcer ] fight pepperoni heartburn and pepperoni breath fast with tums freshers. concentrated relief that goes to work in seconds and freshens breath. tums freshers. ♪ tum...tum...tum...tum... tums! ♪ fast heartburn relief and minty fresh breath. [ slap! ] [ male announcer ] your favorite foods fighting you? fight back fast with tums. calcium-rich tums starts working so fast you'll forget you had heartburn. ♪ tum tum tum tum tums you'll forget you had heartburn.
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i'm candy crowley in washington with a check of the headlines. hollywood is mourning the loss of "glee" star cory monteith, who was found dead in a vancouver, canada hotel room saturday. police say the cause of death is not immediately apparent but they have ruled out foul play. the 31-year-old actor spent time in rehab this year and had been frank about his struggles with substance abuse. medical examiners are expected to conduct an autopsy tomorrow. asiana airlines is considering legal action against oakland television station ktvu and the national transportation safety board. the tv station read fake names on the air supposedly of the four pilots in the asiana airline crash in san francisco. those names, fontically spelled out, embarrassing phrases. an ntsb summer intern reportedly confirmed the names to the tv station by mistake. both ktvu and the ntsb have
apologized. nsa leaker edward snowden has more damaging that could be a "nightmare" for the u.s. government. that's according to the journalist who first published his documents. the "guardian's" glenn greenwald tells an argentine newspaper snowden has a large number of documents relating to software and he's given copies to several people. snowden faces espionage charges in the u.s. he's currently holed up in the transit area of a moscow airport as he looks for a country to grant him asylum. mohamed elbaradei has been sworn in as egypt's interim vice president for foreign relations. it's a key step toward establishing a temporary government in the wake of a recent historic coup. the interim prime minister reportedly will meet with cabinet nominees today and tomorrow in an effort to complete the new government this week. the move comes as egyptian authorities launch an investigation of ousted president mohamed morsi. those are your top stories. a special edition of "new day"
is coming up at the top of the hour and a live state of the union at noon eastern and the latest on the zimmerman verdict. now back to "fareed zakaria gps." this week egypt filled out its interim government, mostly with liberals. more importantly, perhaps, the muslim brotherhood has said it would not participate unless morsi is reinstalled as president. so what in the world does egypt do to heal its wounds? joining me now, a great panel. dahlia mogahed is the former executive director of the gallup center for muslim studies and the co-author of "who speaks for islam?" steven cook is a senior fellow frr middle east studies on the council of foreign relations and tarek masoud, of course, is middle east specialist who teaches public policy at harvard university. so tarek, where are we now in egypt? >> well, as you noted in your intro, the interim government with this newly installed president, has put forward a road map for egypt's new bright democratic future. and this includes constitutional
amendments that are going to take 3 1/2 months for them to write, and then they'll put that to a referendum. and then they'll have parliamentary elections. >> and then presidential elections. >> and then president elections at some future point. so what one worries about, right? the big problem in egypt. and i think it was revealed on june 30th, is that respect for constitutions in this country is somewhat lacking. and the idea that now they're going to put out this constitution in 3 1/2 months and have a rapid vote on, it it clearly means that there's not going to be kind of public process of buy-in to get people behind this document. and so you can imagine the same thing that happened on february 11th, 2011 and that happened on july 3rd, 2013 will happen at some future days because whatever constitution we're going to get there's no real public commitment to. >> and you know, the polling you've seen suggests that while there was a strong public support for the ouster of morsi
there was also strong public support for morsi, right? >> yes, there was. what we see in recent polls is while 50% of the public said they supported the rebellion campaign, the one that was asking for morsi to step down, 50% actually opposed it. so this was not by any means a question of the people versus a regime or the people versus a group of fanatics, as it's been framed by some opposition leaders. this was truly a case of the people versus the people. >> so how do you get the muslim brotherhood to buy into this process? because right now they're saying we won't participate in the government, we are not going to -- as far as i can see, they're saying we're not going to contest these elections because they see the whole edifice as being unconstitutional. >> in fact, they see it as illegitimate. and their political strategy is to stay outside of the political process and try to undermine this political process for any illegitimate coup d'etat that brought town a democratically
elected government. that's why there's a crackdown on the brotherhood. in part why there's a crackdown on the brotherhood right now. there's also been the implicit language about violence that they have used. but nevertheless, the brotherhood is going to be outside of this process, which throws into question this whole idea of building a new democratic egypt. this is a very important group, despite the fact that morsi was brought down, and the only way it seems to keep them from either agitating or worse, taking up arms, and there are some who have called for this kind of thing, is through a crackdown. something akin to 1954, when gamal abdul nasser essentially systematically undermined the brotherhood, threw them in jail and they ceased to be a political force in the political arena pour 20 years. >> if that happens, tarek, if the muslim brotherhood stays out of the process then you end up with this terrible sighing'll where you end up with a government that seems somewhat illegitimate because it doesn't represent all the people but then an opposition that becomes more extreme because it's
underground. >> i don't know what pactly is going to happen. i will note that your viewers can go on the muslim brotherhood's english language website where they've actually put up a poll. they said now that elections have been abrogated should we ever run in elections again, yes or no, and you can vote on this issue on their website. look, i think that the muslim brotherhood, that this organization has been committed to running in elections for the last 30 years and it's very makeup now. it's a political party. so for them to move to become a kind of violent actor i think is unlikely. especially since i think there will have to be some accommodation that's made with the brothers at some point in this process. you saw that the interim government tried to put the muslim brotherhood, give them some cabinet positions. i mean that will not be the last of these moves that they'll make. and so the question is as this negotiation process happens is there a way that they'll come on board. and if i had to bet, i'd say
yes, there is. >> do you believe that this will strengthen or weaken the appeal of the brotherhood and political islam? because now they are being seen as victims. a month ago they were seen as the corrupt, you know, incompetent administrators of egypt. is there a danger that they now go back to being seen as these romantic victims? >> i think there is a danger. i think that their strength was always when they were underground and didn't have the burden of having to govern. had they been actually beaten in an election, had they actually been kicked out of office in the next parliamentary election, for example, then we would have truly seen the diminishing of that roemtimanticism. but the more the government cracks down, the more it puts -- brings about violence rather than accommodation, reconciliation, the more we have a danger of further romanticizing the muslim brotherhood. >> irony here, steve, is egyptian liberals are now using
as their mechanism back into power the military but then the saudi monarchy, the kuwaiti monarchy, the uae which have provided $12 billion of aid, is this a good thing for egypt or bad? because i look at it and say this means the army doesn't get out of the economy, this means they don't do the reforms they need to because they've just been bought off with a lot of cash. >> it's amazing, this country of great history but people have very short memories. it is not a good thing for the military to be back and resetting the political process and people to be welcoming them. military coups, military interventions do not create environments for democratic change. and it's not that the army and the people are one hand. we have seen, and we saw during the transition from mubarak to morsi that the military has the capacity to pursue its own interests at the expense of the will of the people. >> last thought. >> i think we should be a little bit careful in viewing this as the resurgence of the egyptian military. clearly you're right that the egyptian military has played a role here, but let's not forget
there were millions of people out in the streets and this may have been a coup by the dictionary definition but it reveals how limited the dictionary definition is. how many coups do you know that install a judge as president afterwards? i think there is still some space for some democratic development here. >> tarek masoud, steven cook, dahlia, pleasure to have you all on. up next we're going to talk about movies, why so many of them are so bad. so many prequels, sequels, part 4s. i have a great guest, a hollywood insider to explain. >> suddenly i wasn't able to get the movies i'd always gotten made in the first half of my career made. scripts that were made because they were good, because they were terrific scripts, because movie stars wanted to do them, because they were funny, because they were nuanced. something new had happened in hollywood, and i wanted to figure out why that was. matt's brakes didn't sound right... ...so i brought my car to mike at meineke...
this ship has no offensive capabilities -- >> "star trek into darkness." "man of steel." "the lone ranger." "fast & furious part 6." "the hangover part 3." "despicable me part 2." "vhs part 2." "grown-ups 2." "the smurfs 2." "kick-ass 2." these are the summer movies of 2013. do you notice a trend? each one is a tried and true formula. either a well-known franchise or a sequel or a prequel or in the
case of "fast & furious" the sixth installment. i don't know what one would call it. why is this? the answer is fascinating. and for it i turn to linda opes. she is the producer of such films as "contact" and "sleepless in seattle." she has a new book out, "sleepless in hollywood." welcome to the show. >> thank you so much, fareed. >> so you sort of answer the question that many of us have had, which is quite simply why are there so few good movies out? and you start by contrasting between the movies i think from 1991, roughly speaking 20 years ago, and you say if you look at the top ten movies let's say seven or eight of them were original screenplays. and if you look at the top ten movies in 2012, zero have original screenplays. what does that mean? what does that shift tell us? >> it tells us that the movie business underwent a fundamental shift in its dynamics and its business model. and my point was to try to figure out why that was.
i was experiencing it existentially. but i didn't understand, what was it about the business model that made that happen? >> what do you mean you were experiencing it existen lshlly? >> suddenly i wasn't able to get the movies i'd always gotten made in the first half of my career made. scripts that were made because they were good, because they were terrific scripts, because movie stars wanted to do them, because they were funny, because they were nuanced, because -- >> basically, great stories. >> great stories. >> great stories with great characters. >> exactly. >> you found nobody wanted to make these anymore? >> occasionally a miracle slips through. but something new had happened in hollywood, and i wanted to figure out why that was. and if i had to keep -- now start making movies that all were sequelizable. >> so the first thing you point out that happens in the 1990s is that the dvd business starts collapsing. >> the market completely collapsed because of technology. when all around the world everybody could download the
movies that we were making, even in america we could download the movies we were making for free, when our movies were being pirated all over the streets of hong kong, beijing, everywhere, then suddenly there was no need to buy our dvds anymore. and the dvds, and this was astonishing to me, were responsible for 50% of the profit margin of the movie business. we think of the movie business as this grand moneymaking machine that makes profits of billions of dollars. but in fact, very few movies make that much money. and the rest of them pay for the losses of those movies. but the constant profit, the constant profit stream was the dvd library, buying the movies you used to love, and people buying a copy of their favorite movie to watch forever. >> and the new model of sort of itunes and roku and people look at these, the problem there is we just don't pay enough for
them, right? >> exactly. >> you can't charge a lot of them. >> it's a fraction of the cost. michael lynton, the head of sony, said to me if you look at a penny and you look at all of the resources they're now getting from the new technology, it probably amounts to a fifth of the penny, where the full penny, you know, was coming in from dvds. >> so that stream of revenue that was supporting a lot of good movies is collapsing. meanwhile, you point out there's another trend that is rising and increasing at the very same time. >> a huge new trend. and what it was was globalization. and the arrival of a huge foreign market that was developing at an exponential rate during globalization. and the most important of those markets became russia, brazil and south america, and then ultimately and most importantly china, which is making theaters,
creating new theaters at ten theaters a day. it's now the number two market in the world. and by 2020 it's going to be the number one market in the world. >> so describe what happens in real time with a movie like "ice age" and its sequels. >> ice age, jim giannapolis who's the head of fox, and when i met him was head of international at fox is one of the most wonderful piece 2349 movie business. he's smart, he understands the world, he loves movies. and he tried to explain sequelitis as i call it and why it works. as we look at the example of "ice age" he showed me this page of profits comparing domestic, that's north america, and international profits. and the first "ice age" made i think $170 million internationally -- domestically. and then 190 internationally. then -- which is about even. the second one the domestic, "ice age 2," the domestic went up $20 million but the
international doubled, went to $400 million. the third one flattened domestically, did no additional business, and went up $270 million. by the fourth "ice age" the domestic went down and the international continued to rise at this exponential rate. now, what that tells us is another key component of what i call this era of the new abnormal that so changed the way we made movies and why, which movies we would make. which is pre-awareness. we can't afford to market a movie, an original movie, the way we do domestically internationally. when we break a movie the way we broke "sleepless in seattle" or "the fisher king" or even "contact" or any great movie, "black swan" or "argo." we buy tons and tons of television advertisinging. tons and tons of trailers.
and we penetrate all across america to create word of mouth. well, there's no possible way that you can afford to do that around the world. that's just incalculably expensive. >> so what do you -- >> so we need pre-awareness. we need people to know our title, to know the name of the movie, to be familiar with it before it's even marketed. so that means either a movie star's name. that's one form of pre-awareness. but increasingly what that means is the name of the title. >> superman, batman. >> superman, batman, pirates of the caribbean man. any man movie. any comic book hero that we've grown up with. harry potter. any title with that kind of international recognition people will go to. >> you answer a question i'd always wondered, which is why there are so many movies being made in 3-d when 3-d doesn't really work well. well, it turns out that the
answer is china. >> china will not let the new 14 movies they allowed in over the quota over the 20 -- that is, now only 34, it was increased from 20, american films can enter china. and they all have to be 3-d and imax. 3-d is adored overseas while we're completely exhausted with. so they have to release it in two formats domestically and 3-d overseas. >> as always, the key to the puzzle because china. this is a terrific book. thank you so much. >> thank you very much. up next -- america is no longer number one at being the rich world's most obese nation. who took our crown? when we come back.
this cute baby was born 100 years ago today and given the name leslie lynch king jr. his name was changed, and it is by that new name that he will be remembered in history books. what name do you know leslie lynch king better buy? a, president gerald ford. b, president richard nixon. c, union leader jimmy hoffa. d, german chancellor willy brandt. stay tuned. we'll tell you the correct answer. go to cnn.com/fareed for more of the "gps" challenge and lots of insight and analysis. and you can follow us on twitter and facebook. this week's book of the week is
"the metropolitan revolution" by bruce katz and jennifer bradley. if you think that america is dysfunctional and its politics broken, you have to read this powerful corrective. the authors, scholars of the brookings institution, argue that across america mayors and metropolitan governments are reaching across party lines, partnering with the private sector, and solving problems. america is growing but from the bottom up, not the top down. now for the last look. the united states got some good news this week. it is no longer the most obese developed nation in the world, according to the u.n. mexico is now the heavyweight champion of the industrialized world. as countries develop, one unfortunate side effect is that their people also grow fatter. look at the rich gulf states. the u.n.'s latest numbers have 42.8% of kuwait's adult population obese. that's compared with 31.8% in the u.s., 35.2% in saudi arabia,
and 33.1% in qatar. and with ramadan starting this past week and the fasting that comes with it, amazingly the problem only gets worse. qataris' grocery bills are said to double during ramadan as people fast but then gorge during break fast. so qatar has decided to do something about the problem. the solution, a campaign to get its people moving. at least 10,000 steps a day. bhu how to do that in a country where summer temperatures top 120 degrees fahrenheit? well, walk in air-conditioned malls. they've set out courses with maps that tell you how far you've traveled, all in shopping malls. now, here's the bad news. we've tried in america, and obviously it hasn't worked. the correct answer to our "gps" challenge question was a, gerald ford was born 100 years ago today as leslie lynch king jr. three