Theatrical screen ad for one of the last pre-World War II automobiles, emphasizing Oldsmobile's adaptability under wartime conditions.
Ken Smith sez: A series of theatrical commercials hawking the "B-44" line of "handsomer, huskier, heavier" Oldsmobiles. Featuring good, pompous narration and scary low-angle shots of the last prewar road behemoths.
Screen ads Commercials Advertising Oldsmobile (Advertising) Automobiles (Oldsmobile) Military preparedness World War II (preparedness) Defense Steam whistles Whistles (steam) Manufacturing Assembly lines Weapons Artillery shells World War II (munitions manufacturing) World War II (industry) Automobiles (showrooms) Automobiles (automatic transmissions)
July 8, 2004 Subject:
Serving the Vital Needs of Today's America
This is a prototype television ad, probably shown in movie theatre between the cartoon and the feature, and just reeks of the hand of Jam Handy, the Godfather of TV advertising. Oh yes, Oldsmobile is making shells and cannons, but it is "vital" that rich, well dressed women have big tank-like cars with bomber names (B-44 - like a B-17 only bigger), "styled" and "designed" to beat the enemy combatants for space on the highway.
April 24, 2004 Subject:
Defense Comes Last with Oldsmobile
Even though the credits say that the producer of this ad is unknown, its brassy narration and pristine production values make me suspect that its by Jam Handy. In any case, it sends a cynical message that even though America is at war, it's business as usual at the Oldsmobile plant. We see groups of women ogling macho looking Oldsmobiles with military sounding names like the B-44. The narrator shouts about how the cars stand up as they stand out. There are shots of the cars on the road photographed from below to make them look bigger and they fill up the whole screen. They look like tanks. Who could afford to buy these cars during the war? Black marketeers? Oldsmobile wanted to have its cake and eat it.
April 16, 2003 Subject:
It's not what you think
In what started to be an Oldsmobile's fairly common salute to their workers working day and night to server war production line is REALLY a shill for their new line of 1941 cars. Pretty cleverly manipulative and crafty. It's short and Highly reccomended!