When Ford joined us for CESlive, the focus was all on Sync 3, the in-car operating system. Sync's app link technology lets the car work with the apps on your phone to give you a personal experience. Sync 3 has a new interface which was designed with input from users of previous versions in mind, and improves on the voice recognition technology used in previous versions. It introduces the ability to do over-the-air software updates. Sync 3 equipped vehicles will be launching later in 2015.