i·claim offers a new way to see argument - because there are things you can't do in a book.
In a book, you can't listen to Lou Gehrig make a speech, watch a presidential campaign commercial, change a greeting card's appeal, or drag and drop images to compose your own personal ad. We created this CD-ROM because arguments use more than words, and exist beyond the printed page.
The tutorials offer a concrete introduction to fundamental qualities good arguments share. Arguments make claims. They come from a specific context. They are driven by clear goals. They use support carefully. They consider multiple viewpoints. And they use logic.
The glossary defines and illustrates 50 key terms from argument theory and classic rhetoric - tying each abstract concept to a contemporary visual example.
The arguments section provides direct access to over 70 multimedia arguments. This flexible virtual index lets you sort the incredible variety in texts in multiple ways: by genre and medium (ads, comics, speeches, commercials); by type of appeal (ethos, logos, pathos); and by purpose (proposal, definition, evaluation).
i·claim offers a new way to see argument - with 6 tutorials, an illustrated glossary, and over 70 multimedia arguments.