tv 60 Minutes CBS December 12, 2010 7:00pm-8:00pm PST
captioning funded by cbs and ford-- built for the road ahead. >> stahl: basically, he called you a hostage taker. >> excuse me, mr. president. i thought the election was over. you know, a lot of that heated rhetoric during an election. but now, it's time to govern. >> stahl: he hasn't even taken over yet as speaker of the house and, already, john boehner and the president were at each other this past week. in our interviews with him, we wanted to know will boehner try for a better relationship? and what does he plan to do about the deficit? and why does he cry so often? >> it's important.
>> kroft: when most people think of brazil, they think of its passion and excellence in soccer. not of skyscrapers and sao paulo, the financial hub of a fledgling economic super power. they think of the pulsating beat of the samba and carnival, not commodities or the world's largest cattle industry. the most powerful country in south america. >> g.d.p.-wise, we are bigger than all the other countries together. this is it. hello. time for americans to wake up. >> pelley: how warm and sunny the future felt in august with the last snaps of training camp. then, jerry jones, owner of the dallas cowboys, met the season from hell. >> and he was blasted. >> pelley: jones will host the super bowl in his mammoth new stadium, but the owner who hand- picked one of the most expensive teams in sports won't be playing in it.
george steinbrenner was a great friend of yours. >> he was. he's someone i really admire. >> pelley: if you were steinbrenner's g.m. he might have fired you by now. >> of course, he would have. no doubt in my mind that he would have. >> i'm steve kroft. >> i'm lesley stahl. >> i'm bob simon. >> i'm morley safer. >> i'm lara logan. >> i'm scott pelley. those stories tonight on "60 minutes." ♪ [ ted ] for years, i was just a brewer.
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the country and third in line to the presidency. he was swept in with the biggest republican landslide in the house since 1938. as we set off to meet him, we had two questions: which john boehner will show up as speaker, the deal-maker he's been in the past, or the more hard-line conservative of late, who's aligned himself with the tea party that helped bring him and his party back into power? and what kind of a relationship will he develop with president obama? we met at the capitol the day after the president announced the new tax deal. when i asked him about the president, he dwelt on their differences. what do you think of him? >> congressman john boehner: i think he's engaging. certainly smart. brilliant. but, you know, we come from different backgrounds. and i think our view of the economy is also very different. >> stahl: that's for sure. i asked him about the president
saying, the day before, that the republicans are holding the american people hostage to get tax cuts for the wealthy. he basically called you a hostage-taker. >> boehner: excuse me, mr. president, i thought the election was over. you know, you get a lot of that heated rhetoric during an election. but now, it's time to govern. >> stahl: do you think that his tone will make it more difficult for you to come together as we move forward on issues? or are you just flicking it off? >> boehner: i... listen, i've got thick skin. and a lot of words get said here in washington. you just have to let them run off your back. the president was having a tough day. >> stahl: you're so understanding. >> boehner: i have a tough day, from time to time, myself. >> stahl: but later in the interview, it became clear that the president's jab about hostage takers had bothered him. there have been moments of disrespect shown to president obama. >> boehner: well, there was some disrespect, i would suggest, that was shown to me yesterday by the president. >> stahl: the most powerful
democrat, and the now most powerful republican, are sizing each other up. they may have exchanged more words via television than in person. and most of them have been, shall we say, unfriendly. >> boehner: and look at how this bill was written... >> stahl: mr. boehner was the one who urged republicans in the house to vote as a bloc... >> boehner: hell, no, you can't! >> stahl: ...against all of mr. obama's initiatives-- health care, the stimulus, and on and on. and he escalated the attacks during the campaign. >> boehner: your government is out of control. do you have to accept it? >> no. >> boehner: do you have to take it? >> no. >> boehner: hell, no, you don't! >> stahl: his strategy of defiance worked. and on election night, in his victory speech... >> boehner: this is a time to roll up our sleeves. >> stahl: ...the public saw something they probably never expected from mr. "hell no." it was called "the sob heard 'round the world." >> boehner: i've spent my whole life...
chasing the american dream. >> stahl: we learned two things that night-- that the speaker- elect is one emotional guy... >> boehner: i put my... myself through school, working every rotten job there was. >> stahl: and that if ever there was an american dream story-- up from nothing-- it's john boehner's. does this look like it did when you were a kid...? >> boehner: kind of. >> stahl: ...when you came to the bar to work? >> boehner: kind of. >> stahl: he spent his childhood working here at andy's, his father's bar in reading, ohio, a factory town outside cincinnati. you worked here from the age of... >> boehner: i was about ten years old. we got to be about nine or ten, and we came in on saturday mornings with dad, and mopped the floor, helped cook breakfast, clean up the dishes, wash the windows. >> stahl: his brothers and sisters all worked at the bar, all 11 of them, most of whom we
met that day. is this the first time since the election? >> since the election. >> yes. >> yes. >> stahl: so, now are you have to... going to call him "mr. speaker." >> i don't think so. >> no. ( laughter ) >> stahl: john's the second oldest... >> boehner: i was the authoritarian. >> stahl: ...bossy with his three sisters and eight brothers. they lived in a small house, with only one bathroom. you had to get along. >> yeah. >> boehner: there wasn't enough room to not get along. >> stahl: you couldn't fight. >> boehner: it wasn't like you could hide in another room somewhere. >> we didn't think it was unusual that we had 12. >> boehner: well, the only different between six or seven and 12 is that the chaos lasts longer. >> stahl: how many days a week did you to church, did you go to mass? >> boehner: every morning. >> stahl: every morning? >> boehner: every morning. >> stahl: the boehners were john kennedy democrats. but in the 1970s, when he bought a small business and made millions in plastics, he was shocked at how taxes ate up so much of it and converted to his new political religion, reagan
republicanism. >> boehner: mr. speaker and my colleagues, i rise today... >> stahl: in congress, he was part of the republican leadership until then-speaker newt gingrich was forced out. then, as he put it, he clawed and plotted his way back to becoming speaker. on election night, what made you sad? what got to you that night? >> boehner: i was talking... trying to talk about the fact that i've been chasing the american dream my whole career. there's some things that are very difficult to talk about-- family, kids. i can't go to a school anymore; i used to go to a lot of schools. and you see all these little kids running around. can't talk about it. >> stahl: why? >> boehner: making sure that these kids have a shot at the
american dream, like i did. it's important. >> stahl: turns out his colleagues in congress are familiar with his waterworks. he even chokes up over legislation. >> boehner: and i think the top of our list is providing for the safety and security of the american people. >> stahl: remember when ed muskie cried? >> boehner: oh, yeah. >> stahl: that wasn't good. >> boehner: wasn't good. that's all right. listen... >> stahl: are you trying not to? >> boehner: no. what you see is what you get. i'm... i know who i am. i'm comfortable in my own skin. and everybody who knows me knows that i get emotional about certain things. >> stahl: so what kind of speaker will he be? newt gingrich was quoted in the paper, saying that you should look at the mistakes he made and learn lessons from that. >> boehner: i have. >> stahl: you have? >> boehner: i have. >> stahl: give us a hint of the mistakes that you're going to avoid. >> boehner: well, first and foremost, this is not going to be about me. >> stahl: gingrich was flamboyant, boehner is restrained.
gingrich was an ideologue; as a former businessman, boehner's more of an establishment republican. during the campaign, he was lampooned in ads for playing too much golf with lobbyists. but he also has a record of reaching across the aisle to work on legislation with the democrats. ted kennedy. people are going to be surprised to find out that you and ted kennedy were good friends. >> boehner: we were really good friends. >> stahl: tell us about that. >> boehner: he may have been this big liberal lion publicly; privately, he was a regular guy. you could work with him, work things out. >> stahl: the question now is whether he can work things out with the president. at his news conference on tuesday, mr. obama threw out a challenge. >> president barack obama: once john boehner's sworn in as speaker, then he's going to have responsibilities to govern. you can't just stand on the sidelines and be a bomb thrower.
>> boehner: we have to govern. that's what we were elected to do. >> stahl: but governing means compromising. >> boehner: it means working together. >> stahl: it also means compromising. >> boehner: it means finding common ground. >> stahl: okay, is that compromising? >> boehner: i made it clear-- i am not going to compromise on my principles, nor am i going to compromise the will of the american people. >> stahl: you're saying, "i want common ground, but i'm not going to compromise." i don't understand that. i really don't. >> boehner: when you say the word "compromise"... >> stahl: yeah. >> boehner: ...a lot of americans look up and go, "oh, oh, they're going to sell me out." and so finding common ground, i think, makes more sense. >> stahl: i reminded him that his goal had been to get all the bush tax cuts made permanent. so you did compromise. >> boehner: i've... we found common ground. >> stahl: why won't you say... you're afraid of the word. >> boehner: i reject the word. >> stahl: one reason is because half of his new members are tea partyers, who think "compromise" is a dirty word, even when it comes to raising the national debt limit, which mr. boehner has said the new congress will have to deal with as adults to
keep the federal government from defaulting. are you going to play the adult card with your caucus if they disagree with you? >> boehner: probably. >> stahl: sounds like... >> boehner: i'll have my moments, i'm sure. >> stahl: but it's sounds like a putdown, sounds like they're children. and you're going to have to... >> boehner: no, no. >> stahl: ...treat them as children. >> boehner: no. and i think we're on a pretty short leash. if we don't deliver what the american people are demanding, they'll throw us out of here in a heartbeat. >> stahl: but, obviously, you think the deficit is a major problem, don't you? >> boehner: i do. >> stahl: was the tax deal, in your opinion, worth the $900 billion added to the deficit? >> boehner: washington does not have a revenue problem; washington has a spending problem. >> stahl: but i'm asking you a simple question. was it worth... what you got-- was it worth it, in light of the $900 billion? >> boehner: i think it will... i think it's worth it.
i think it will create jobs and help our economy. >> stahl: you've said you're going to bring up a spending cutting measure... >> boehner: every week. >> stahl: every week. >> boehner: every week. >> stahl: what's your first one going to be? >> boehner: well, how about we start with cutting congress? i'm going to cut my budget, my leadership budget 5%. i'm going to cut all the leadership budgets by 5%. i'm going to cut every committee's budget by 5%. and every member is going to see a 5% reduction in their allowance. altogether, that's $25 million to $30 million, and it likely would be one of the first votes we cast. >> stahl: okay, but you admit that's not very much money. >> boehner: we've got to start somewhere, and we're going to start there. >> stahl: and what about building a relationship with the president? they do have several things in common. you play golf, president plays golf. you've never played together, right? >> boehner: no. >> stahl: how come? >> boehner: i don't know. usually, what happens is the president invites you. >> stahl: and you're a much
better golfer than he is, right? >> boehner: he understands that. ( laughter ) >> stahl: which... and that's why he hasn't invited you? >> boehner: no, i don't know. but listen, playing golf with someone is a great way to really get to know someone. you start trying to hit that little white ball, you can't be somebody that you're not, because all of you shows up. >> stahl: so is this a hint? are you saying, "come on, mr. president, let's go get to know each other." >> boehner: we've talked about it. we've talked about it a number of times. it just hasn't happened yet. >> stahl: the president teased boehner about something else they share... >> obama: after all, we have a lot in common. he is a person of color... ( laughter ) although not a color that appears in the natural world. ( laughter ) >> stahl: debbie boehner, his wife of 37 years, says he's had dark skin as long as she's known him. >> boehner: listen, i've never been in a tanning salon in my life. i've never used a tanning product in my life. >> stahl: so you never moved to washington.
>> debbie boehner: uh-uh. >> stahl: mrs. boehner stayed home in ohio with their two daughters, tricia and lindsay, through his 20 years in congress. i asked them how they met. >> boehner: oh, that was really romantic. >> stahl: was it? was it? >> boehner: i was emptying her garbage can one morning when i was a janitor. >> stahl: he was working nights to pay for college, which took him seven years to finish. so what do you think about him being speaker of the house? has it hit you? >> debbie boehner: no, it sure hasn't. real proud of him. he'll do a good job. i'm real proud of him. >> stahl: you know what's happening over here. >> boehner: no, no. my nose is running. >> stahl: no, it's not. what set you off that time? because she's proud of you? he cries all the time? >> debbie boehner: no, but he's going through an emotional period, too. i mean, this isn't... you know, as you say, this is not an ordinary job. whoever would have thought that
he'd be in this position? he was a janitor on the night shift when i met him. he's come a long way. >> stahl: somebody who's gone from mopping this floor to being speaker of the house. >> debbie boehner: yeah. doesn't happen every day. >> boehner: welcome to america. >> cbs money watch update. >> and good evening, a top advisor to president obama david axelrod predicted today that congress will approve the tax cut deal. the first of the all electric cars were delivered -- delivered to their owners this weekend. and the latest movie in the narnia series won the box office, the tourist was second. i'm russ mitchell, cbs news. hit the courts... and explore new places.
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>> kroft: for decades, the joke about brazil has been that it's the country of the future-- and always will be. despite enormous natural resources, it has long displayed an uncanny ability to squander its vast potential. now, it's beginning to look like brazil might have the last laugh. while most of the world is consumed with debt and unemployment, brazil is trying to figure out how to manage an economic boom. it was the last country to enter the great recession, the first to leave it, and is poised to overtake france and britain as the world's fifth-largest
economy. its outgoing president may be the most popular politician on the planet, and with the world cup and the olympics on the way, brazil is about to make its grand entrance on the global stage. ( chanting ) when most people think of brazil, they think of its passion and excellence in soccer, ...not of skyscrapers in sao paulo, the financial hub of a fledgling economic superpower. they think of the pulsating beat of the samba and carnival, not commodities or the world's largest cattle industry. they see the beaches of ipanema and copacabana and breathtaking vistas... not brazilian tycoons like eike batista, who has the best view in rio, not to mention a net worth of $27 billion. how do most americans see
brazil? >> eike batista: they think buenos aires is the capital of brazil, so they mix us with... with other countries around south america. >> kroft: the most powerful country in south america? >> batista: g.d.p.-wise, we are bigger than all the other countries together. and you know, in the last 16 years, brazil has put its act together. this is it-- hello, time for americans to wake up. >> kroft: with most of the world's economies stagnant, brazil's is growing at 7%, three times faster than america. it is a huge country, slightly larger than the continental u.s., with vast expanses of arable farmland, an abundance of natural resources, and 14% of the world's freshwater. 80% of its electricity comes from hydropower. it has the most sophisticated bio-fuels industry in the world, and for its size, the world's greenest economy. brazil is already the largest producer of iron ore in the world, and the world's leading exporter of beef, chicken,
orange juice, sugar, coffee and tobacco, much of it bound for china, which has replaced the u.s. as brazil's leading trade partner. >> batista: and brazil has the size to match the china's appetite. >> kroft: you have everything... >> batista: it's a big dragon on... on the other side. >> kroft: ...you have everything they need. >> batista: yeah, you need a brazil to basically fulfill the chinese needs. >> kroft: batista, who has interests in mining, transportation, and oil and gas is building a huge super-port complex north of rio, with chinese investment, that will accommodate the world's largest tankers and speed delivery of iron ore and other resources to asia. but it's not just commodities that are driving the brazilian boom. the country has a substantial manufacturing base and a large auto industry. aviation giant embraer is the world's third-largest aircraft manufacturer, behind boeing and airbus, and a main supplier of regional jets to the u.s. market.
eike batista says the one thing that brazil could use more of us is skilled labor. >> batista: we have to create more engineers. in my oil company, i'm importing americans to weld our platforms. >> kroft: to weld the platforms? >> batista: yes. there's a lack of welders. we are walking into a phase of almost full employment. already, we have created this year 1.5 million jobs. it's unbelievable. >> kroft: brazil has seen periods of prosperity before, only to have the bubbles burst. it spent billions in the '50s and '60s moving its capital to a barren savannah near the middle of the country, where it built brasilia, a futuristic city right out of the jetsons. then, it borrowed billions more to develop the country's interior. corruption and ineptitude eventually led to a financial collapse, 2,000% inflation, and, at the time, the largest financial rescue package in the history of the international monetary fund.
>> president luiz inácio lula da silva: bom dia, bom dia. >> kroft: then, a few years later, this man walked into the president's office. president luiz inácio lula da silva, known simply as "lula," is a former metal worker with a fourth-grade education and a doctorate in charisma. when he was elected eight years ago on his fourth try, lula was a firebrand labor leader with socialist tendencies. some predicted another hugo chavez. but he is about to leave office with a 77% approval rating, and much of the credit for turning the country around. we talked to him at the presidential residence in brasilia. when you took office, there were many businessmen, both in brazil and abroad, who were very nervous about you, who thought that you were a socialist and that you were going to take the country sharply to the left. yet these people now are among your biggest supporters. how did that happen? >> lula ( translated ): look,
every once in a while, i joke that a metal worker with a socialist background had to become president of brazil to make capitalism work here. because we were a capitalist society without capital. and if you look at the banks' balance sheets for this year, you will see that the banks have never made so much money in brazil as they have during my government, the big companies have never sold as many cars as they have during my government. but the workers have also made money. >> kroft: how have you managed to do that? >> lula ( translated ): i have found out something amazing. the success of an elected official is in the art of doing what is obvious. it is what everyone knows needs to be done, but some insist on doing differently. >> kroft: one thing obvious to lula was the social and economic chasm separating brazil's rich and poor.
he gave the poor families a monthly stipend of $115 just for sending their children to school and taking them to the doctors. the infusion of cash helped lift 21 million people out of poverty and into the lower middle class, creating an untapped market for first-time buyers of refrigerators and cars. but he was also far friendlier to business than anyone expected, encouraging growth and development, and maintaining conservative fiscal policies and tight banking regulations that left brazil unscathed by the world financial crisis. >> eduardo bueno: lula was the right man at the right time, it seems. you have to admit... to admit it, you know? he's... he's a kind of pop star. >> kroft: eduardo bueno is a colorful commentator and best- selling author of popular brazilian history. what's his secret? >> bueno: he's streetwise. i guess you can say that. he... he knows people, he knows the feeling, he knows what he want, he knows how to deal with the rich, he... he charms
president obama. >> kroft: and he also charmed the international committees that awarded brazil the 2016 olympics and the world cup of 2014, political victories that announced the country's arrival as an international player, and will present some challenges for brazil's next president. she is dilma rousseff, lula's former chief of staff and his handpicked successor, who was elected in october because he was ineligible for a third term. there are people that believe that, once you are gone, brazil may revert to its old ways. will the momentum continue, once you leave office at the end of the year? >> lula ( translated ): if there is something i am proud of, it is to have told my people that we are not second-class citizens, that we can get things done, we can believe in ourselves. and then, people have started to believe. >> kroft: there are still some non-believers.
given its checkered record for living up to its promise, the rap against brazil is that it lacks ambition. it is called "the brazilian way"-- "why do something today that you can pay someone to do the day after tomorrow." brazilians put up with incredibly high taxes on almost everything, have a high tolerance for corruption, bureaucratic red tape, and according to eduardo bueno, harbor a secret love affair with incompetence. president charles de gaulle of france once said that brazil is not a serious country. do you believe that? is brazil a serious country now? >> bueno: it's not a serious country, in several instances, because they say they're going to do something, and then don't do something. here in rio de janeiro, you can invite someone to your house, they say they're going to come, and they don't show up. and they don't think it's... no, who cares? but how can you do business in a loose way? how can you run a country in a loose way? >> kroft: while many in brazil's cities lust for first-world status, the third world is never far away.
for decades, brazil ignored the festering slums known as favelas, which wrap around rio, overlooking some of the most valuable real estate in the city. they have been staging areas for street crime against tourists, and safe havens for drug gangs so well armed that they brought down a police helicopter a few years ago with heavy machine gun fire. finally, after years of looking the other way, the military police have begun to move in. in recent weeks, some parts of rio have been a battle zone, with drug traffickers burning buses near some of the sports stadiums. but so far, the police have pacified 13 of the most dangerous favelas. and there are 27 more to go. >> batista: this is a revolution. i myself did not believe this three years ago. there is a solution for the... for the slums all over brazil. >> kroft: but there are also some massive problems with infrastructure. if the road to brazil's future
is long and wide, it is also jammed with traffic and filled with potholes. 90% of the roads in the country are still unpaved, and in the cities, there is not much in the way of public transportation. and already, there are major delays in the building and renovating of stadiums for the 2014 world cup. fifa, the world soccer organization, says brazil is way behind in making preparations for the world cup. will the country be ready? >> lula ( translated ): look, first, we need to be careful about european perfectionism, because everything that happens here, in the south, they think they know better than us. well, the europeans may put their minds at ease, because we will organize the most extraordinary world cup ever. >> bueno: what they didn't make in 500 years, they want to make in four, because the world cup's going to be in brazil. >> kroft: do you think they'll be ready? >> bueno: no, i don't think it's going to be ready, especially because brazilians don't mind to
be late. you know, they think, "oh, just get a little late. what's the problem?" they going to be planting the... the grass while the... the ball was already rolling. >> kroft: whatever happens in brazil, no one will be able to blame it on a lack of money. that's because 150 miles off the coast lie what are believed to be the largest discoveries of oil found anywhere in the world in the past 35 years. petrobras, the state-owned oil company, is preparing to drill 20,000 feet below the surface of the atlantic to reach oil fields that sit underneath layers of salt beds. >> batista: this oil story is a trillion-dollar story, right in front of us here. >> kroft: what do the... the offshore oil discoveries do for brazil? what do they mean for the country's future? >> batista: oh, it means we should be producing in excess of six million barrels a day. so it'll put us in among the third, fourth largest producer in the world. massive exporting.
>> kroft: president-elect dilma joked that the oil discoveries were just the latest proof that god is brazilian. and economists from goldman sachs, no less, have predicted that brazil, along with russia, china and india, will dominate the world economy in the 21st century. if it happens, brazil would be a different kind of superpower, one that would rather make love, not war. it has no nuclear arsenal, and aside from contributing a small number of troops to the allied cause in 1944, brazil hasn't fought a war since 1870. >> batista: why fight, with all the pleasures, beach and sun? war? forget it. soccer? let's watch a soccer game. let's go to the beach. let's drink a beer. >> hello, welcome to the cbs sports cup date printed by lipitor. i'm james brown in new york. new eng lan 11-and-2 and clinched the play-off spot. the jets move age fall two
games behind the patriots in the afc east. atlanta wins its 7th straight and movers to a best 11-and-2. new orleans an tampa bay both win the state in the hunt. pittsburgh remain as top the north. and jacksonville one game ahead of indianapolis in the afc south. and for more news and scores, log on to cbssports.com. ,,,,,,,,
>> pelley: if everything's bigger in texas, that goes double for the state's true passion, football. which means, if you own the dallas cowboys, you don't own just a team, you own america's team. you don't build just a stadium, you build the biggest in the land. in texas, you dream big, and in the mind of jerry jones, this was to be the year of the cowboys. the team is celebrating its 50th anniversary, and the super bowl will be played in cowboys stadium. but there's one thing the 68- year-old jones hadn't imagined. his team won't be there. the snake-bit cowboys never got
in the saddle this season, and their high-flying owner tells us this may be the lowest year of his life. we followed jones through a season from hell. winning is a lot more fun, but losing reveals more of a man's character, especially when he's the most innovative, controversial and bombastic owner in the n.f.l. how warm and sunny the future felt in august, as the cowboys walked through the last snaps of training camp. even here in california, fans thronged the sideline to touch the cowboy's star. >> he's the man. he's the franchise. >> pelley: jerry jones is the only owner in the league who is also a celebrity. and he's the only owner who is also the general manager, who picks the players, hires the coaches, runs the business. he earned three super bowl rings doing that and, preseason, he told us how he liked his chances
of slipping on a fourth. what do you see out here? >> jerry jones: this, i could argue, is one of the best teams, on paper, that i've been associated with in 22 years. >> pelley: but as the season unfolded, no high hopes could defeat the picks... the fumbles... the rotten breaks. >> tony romo flat on his back, and he was blasted. >> pelley: you had the number- one offense in the league, the number-four defense in the league. why can't you get the ball past the pylon? >> jones: stats are for losers-- they relish in them. the stat is the score. and when you don't win that score, nothing good happens. it's a bottom-line game. have we gotten too full of ourselves? possibly. >> pelley: you were the best general manager in the league in 1992, you were the best general manager the next year, you were
the best general manager two years after that. what happened to that guy? >> jones: he's still there. he's very much here. i think he's smarter than he was then. i know he's more experienced. that guy is getting a real going over and a real looking at during the season that we're having right now, and he should be. >> pelley: george steinbrenner was a great friend of yours. >> jones: he was, he was someone i really admired. >> pelley: if you were steinbrenner's g.m., he might have fired you by now. >> jones: of course, he would have. there is no doubt in my mind that he would have. >> pelley: in october, high in his private perch in cowboys stadium, jones looked like a parent watching his child dart through traffic. it isn't a game, it isn't a business-- it's his life. there's a certain edge to you up here. >> jones: what you're seeing right now is agony.
>> pelley: agony that ended with jacksonville 35, cowboys 17. the general manager took the hit. >> jerry, are you embarrassed? >> jones: yes, i'm embarrassed. very sorry for our fans. i've never been more disappointed or surprised. >> pelley: you broke a sweat in there. i've never seen you sweat before. >> jones: well, i think it's time to sweat. >> pelley: in the perch, post- game, he was wrung out. >> jones: i'm making a big "f" or a d-minus. so maybe this butt-kicking i'm getting will produce some bs or as. >> pelley: it's got to be somebody's fault >> jones: well, it's mine. it is mine. the way this thing is structured, it's mine. >> pelley: is it time to step away from being manager of the team? >> jones: well, if it is, then it was time to step away 22 years ago, because it was the very same thing, the criticism of coming in and basically being the day-to-day manager of the team. >> pelley: those memories of how it used to be make him hold on
today all the more. >> jones: what i know is i've been through it before, and if i was going to be in the foxhole with somebody, i'd be in there with me. >> pelley: jones jumped in the foxhole, buying the cowboys in 1989. he had made a fortune drilling oil wells, and he spent nearly all of it-- $150 million-- to buy the team. but the cowboys were in terrible shape, losing a million dollars a month, and texas was in a depression. what was it about that that looked like a good business deal to you? >> jones: well, it didn't. i think you would not be impressed with my business judgment, if you saw those financial statements and if you saw the time. it was really about passion. the cowboys were my devil, and i just couldn't resist it. i wanted to be a part of the nfl, and i wanted to be a part of the future of the cowboys. >> pelley: were you worried you'd lose it all? >> jones: well, i was, but more importantly, i was worried that i would be viewed as a fool.
and it really motivated me. my father called me right after i had bought the team and said, "son, you're a young guy." and he said, "i don't care if you have to do it by mirrors, smokescreens, or baling wire, you've got to make this be a success, or look like a success, or you'll never be able to do anything for the rest of your life. there's too much visibility here." i said, "dad, gee, thanks. you know how to make my day." ( laughs ) >> pelley: there wasn't enough baling wire in texas to hold it together at the start. firing coach tom landry was a fan fiasco. the first season went one and 15. you were vilified in this town. from the sports pages of those days, they called you a hick, a hillbilly, a know-nothing. >> jones: it hurt to see those personal criticisms. it hurt, but it inspired me. it made me really want to show them, it made me want to have
success in the face of that. strap all that on, and that'll motivate you to win a super bowl in three years. >> pelley: he won by forcing the nfl to change the way it did business. the league controlled sponsorships, but jones sold his own. the n.f.l. sued him, but jones came out on top. next, jones led negotiations that forced tv networks to pay a lot more for the rights to games. cash bought talent, and talent won super bowls in '92, '93 and '95. but in the last 15 years, there have been only four division championships. fans blame jones for chasing away strong coaches with his insistence on running the team himself. we wondered what created this ego and this drive. jones offered to show us, but it would take a trip on his $50
million cowboy ride. his super bowl heroes fly forever in first-class, players whose paychecks broke records. do you ever question yourself about the size of the checks that you're writing? >> jones: of course, i do. for instance, shortly after buying the cowboys, i wanted to sign deion sanders. it was so substantial, relative to where we were at the time financially-- $13 million bonus-- that my son, at 2:00 in the morning, was so concerned about that kind of commitment, he actually pushed me up against the wall with the agent in the next room and said, "dad, think about what you're doing here. this is..." >> pelley: he tried to physically stop you? >> jones: "...this is such a commitment." and i asked him, i said, "steven, what are you going to do, hit me?" i said, "i want to do this." >> pelley: 45 minutes from dallas is little rock, arkansas, and the remains of his father's grocery store. the family lived upstairs. >> jones: my father, one time,
told me that that's his blood in that mortar between those stone... those bricks. he said, "son, that's my blood in there." >> pelley: how old were you when you lived here? >> jones: probably six, seven, eight. i used to stand right outside this building with a little bow tie on that my mother put on me and greet the customers that would come in the grocery store. and the ones that would tip you, i'd be sure and push their cart for them and move them around the grocery store. >> pelley: his dad, pat jones, had show business in his blood. selling groceries, he wore a white cowboy suit and a stetson. and in the middle of his store, he set up the coolest entertainment technology of the day-- a disk jockey broadcasting on radio. customers loved it. and little jerry caught on quick-- give them a show. better yet, make it a spectacle. today, it takes a big top and a p.t. barnum to transform the
greatest show on turf. the successor to the grocery store is the largest cathedral to entertainment in america: three million square feet, 111,000 fans, $1.2 billion. jones and his wife of 47 years, gene, saw to every detail. high roller suites sell for $5 million each. a regular fan can still get a ticket for less than 30 bucks. as he's heading to his seat, he's sure to glide past millions of dollars in art work. look at that! and like his dad's grocery, in the middle of this store, once again, the coolest entertainment technology of the day. it is astounding. i mean, it's as big as a building. >> jones: you're a good looking man 70 feet tall. ( laughter ) >> pelley: he's like a neighbor showing off his new flat screen.
but don't try keeping up with the joneses. his high-def tv is $40 million and it weighs 600 tons. you guessed it-- it's the biggest in the world. >> jones: it goes from the 20 yard line to the 20 yard line, and it creates a perspective from the fan's standpoint that, frankly, they've never seen before. you can see their baby blue eyes when they're in that helmet on this screen. >> pelley: the picture may not be pretty with a record of four and eight, but the cowboys are still riding high. with 32 teams in the league, one quarter of all nfl memorabilia has cowboys written all over it. "forbes" ranks the cowboys just ahead of the yankees as the most valuable american sports franchise, worth more than $1.6 billion. and that's why we were so surprised when jones, sitting in his owner's suite, told us that even now, he's haunted by hard times. >> jones: about 25 years ago, i
came here at love field, handed a credit card to get a car. and they went down a list and cut my card in two in front of me, and looked up and said, "young man, you need to learn how to pay your bills." that's hard times in dallas, texas. >> pelley: you were broke? >> jones: let me put it this way-- i hadn't paid that bill. i was running on fumes, not a full gas tank. >> pelley: you were broke? you're terrified of being broke. >> jones: yes. >> pelley: you're worth $2 billion. >> jones: yeah, but scott, unlike a professional, there's no doctor's degree to fall back on. there... there's no job to fall back on. what's out there is to keep your voice from breaking, grab a briefcase, jump in a car, and go try to sell somebody. i don't want to go back that far.
and so, yeah, i run scared. >> pelley: a week after that interview, a beat-down in green bay scared him, or embarrassed him, into firing head coach wade phillips and promoting offensive coordinator jason garrett. now, the cowboys have won a few. there is always next season. an owner who's already won three super bowls wants only one thing, and when its america's team, there's only one authority he can negotiate with. >> jones: i made a deal with the guy above-- if he'd give me that third one, i'd never ask again. i've been trying to figure out how to make another trade. >> pelley: the guy above may be telling you a deal's a deal. >> jones: well, as long as i know where he is, and i do, then maybe we can re-craft the deal a little bit. we need another super bowl.
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