tv 60 Minutes CBS August 10, 2014 7:00pm-8:02pm PDT
and i'm somebody who has now been in the game over 50 years. >> pelley: never seen anything like it? >> i haven't, no. ( booing ) >> pelley: the commissioner of baseball is talking about alex rodriguez, the yankee all-star who has been suspended for all of the 2014 season. at the center of baseball's unprecedented investigation is the key witness, tony bosch, who ran a secret doping clinic and tonight tells his story. >> alex was scared of needles,
so, at times, he would ask me to inject. >> pelley: you've injected him? >> yes. >> pelley: personally? >> yes. >> pelley: but baseball's investigation into a-rod goes much further, and you'll hear details of that tonight. >> cooper: it's an invention that has changed the way we see the world... ...ourselves... ...even our pets, all thanks to an avid surfer who, 12 years ago, wanted to turn the world of photography upside down. >> kroft: i'm steve kroft. >> stahl: i'm lesley stahl. >> safer: i'm morley safer. >> simon: i'm bob simon. >> cooper: i'm anderson cooper. >> pelley: i'm scott pelley. those stories tonight on "60 minutes." thank ythank you for defendiyour sacrifice. and thank you for your bravery.
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>> pelley: last tuesday, anthony bosch agreed to plead guilty to a felony charge of distributing a controlled substance, namely testosterone. bosch had been under investigation for selling performance enhancing drugs to a range of professional athletes. the most famous was yankees third baseman alex rodriguez. last summer, after bosch was exposed, rodriguez and 13 other players, all bosch's clients, were suspended. all accepted their penalties except rodriguez, who appealed. after a contentious private hearing, major league baseball's arbitration judge took rodriguez out of the game for the 2014 season. this, despite the fact that there is no positive drug test for rodriguez.
after the decision, rodriguez repeated that he has never taken performance enhancing drugs in the years that he's played for new york. tonight, you are going to hear details of the evidence-- much of it from bosch himself, who testified for five days behind closed doors. as we first reported in january, what bosch said in that hearing sealed the fate of baseball's highest-paid star. once alex rodriguez was fully into your protocol, what were the various banned substances that he was taking? >> tony bosch: testosterone, insulin growth factor one, human growth hormone, and some different forms of peptides. >> pelley: all of them banned? >> bosch: all of them banned. >> pelley: and he knew that. >> bosch: he-- yes, he... he did.
>> pelley: and you knew that? >> bosch: and i knew that. >> pelley: was rodriguez injecting himself with these substances? >> bosch: alex is scared of needles. so, at times, he would ask me to inject. >> pelley: you've injected him? >> bosch: yes. >> pelley: personally? >> bosch: personally. >> pelley: tony bosch told us alex rodriguez became his client in 2010. bosch says he supplied pro athletes with banned drugs almost ten years-- a corrupt sideline to his anti-aging clinic called biogenesis, which was once in this florida office building. on august 4, 2010, rodriguez hit his 600th home run in his quest to become the greatest home run hitter of all time. tony bosch told us it was five days before this moment that he was summoned to a florida hotel to meet rodriguez for the first time. >> bosch: the first words out of his mouth were, you know, "what did manny ramirez take in 2008
and 2009? what were you giving him-- what... what were you giving manny ramirez?" ( cheers and applause ) >> out towards right center field for manny ramirez. >> pelley: bosch says manny ramirez came to him at the age of 35, and the next season, he nearly doubled his home runs. ramirez retired in 2011 after testing positive for doping. bosch says that rodriguez wanted in on the secret. >> bosch: alex cared. alex wanted to know. he would study the product. he would study the substance. he would study the dosages, because he wanted to achieve all his human performance or in this case, sports performance, objectives. and the most important one was the 800 home run club. >> pelley: the 800 home run club? >> bosch: which was only going to have one member, alex rodriguez.
>> pelley: bosch told us, to tailor a doping program for rodriguez, he needed to know how long various drugs stayed in rodriguez's body. he says doses and timing were critical so rodriguez would not test positive after a game. bosch says he often drew rodriguez's blood at specific times to see how quickly the drugs dissipated. he remembers, one night, a blood test was supposed to be done precisely at 8:00, but rodriguez was in a miami night club. >> bosch: so we ended up drawing the blood in the bathroom of this one restaurant/bar/club in the bathroom stall at 8:00 p.m. >> pelley: with the crowd there? >> bosch: with the crowd right there. >> pelley: people coming in and out of the men's room, i take it. and you're in a stall with alex rodriguez drawing his blood? >> bosch: yes. as crazy as that sounds. >> pelley: what were you thinking? >> bosch: "i'm not getting paid enough."
>> pelley: bosch told us he was getting paid $12,000 a month, in cash. in return, bosch prepared this elaborate drug schedule for rodriguez. bosch says that his records show the days and times of injections, plus when to use skin creams and oral medications. six substances on this list are banned. one is testosterone troches or lozenges-- bosch also calls them gummies-- which, he says, were taken in combination with growth hormone and all the rest. >> bosch: he would put one of these troches in his mouth probably about ten, 15 minutes before game time, or as soon as he went into the field. a player could take it right before game time. and by the time they get back into a locker room after the game and there was any possibility of testing, they would test negative. they would test clean. >> pelley: if you were telling
alex rodriguez to take these gummies a few minutes before the game, he's taking these in the locker room or the dugout. that's quite an image. >> bosch: quite an image. they're so small that you could literally, while sitting in the dugout, take it, put it in your mouth, and people could think it's either sunflower seeds or a piece of candy or a piece of gum, for that matter. >> pelley: and how would that help if he took it just a few minutes before a game? >> bosch: well, now, all of a sudden, his levels of testosterone are higher. it gives him a little bit... it gives him more energy. it gives him more strength. it gives him more focus. and in combination with the growth hormone, that combination would make playing the game of baseball a lot easier. >> pelley: you know a lot of people are watching this interview right now saying, "how could he? how could you?"
what's the answer to that question? >> bosch: i did it because i had a responsibility, i felt i had a responsibility to do it, to let them know that if they're going to take something like this, do it the right way. >> pelley: you might have said to these players when they came to you, "look, don't do any of this stuff. it breaks the rules of baseball. don't do this." did you ever say that? >> bosch: no. i never said that. my approach to all this, and i'll stand by it now and i'll stand by it forever, was, you're going to do this. let me show you how to do this. let me educate you. and let's do it the right way. and sure, let's not get caught while we're doing this. >> pelley: bosch's education in doping is self taught.
he studied at a medical school in belize, but he has never had a license to practice. he grew up in miami, and, to us, he seemed like a troubled guy-- heavy drinker, heavy smoker, dealing in prescription drugs. in 2013, the florida department of health cited him for practicing medicine without a license and fined him $5,000. a lot of people are going to say, if you hadn't been caught, you'd still be doing it? >> bosch: i would have to say yes. but that's not what happened. i got caught. so, i did what was the right thing to do. so, yes, would i be doing it if i didn't get caught? i'd still be doing it. i'm here to say the truth, so that is, that is the truth. >> pelley: one thing is certainly true-- bosch has lied about this case. he's had it both ways. this is what he said after the scandal broke. >> bosch: no comment. i'm a nutritionist.
i don't know anything about performance-enhancing drugs. >> pelley: bosch says the story he tells today is backed up by hundreds of text messages that he says he exchanged with rodriguez. we have more than 500 of them. they are blackberry b.b.m. messages. major league baseball says the pin number attached to the messages matches a blackberry owned by rodriguez. bosch says those testosterone lozenges were taken both before and during a game. this question came from the device linked to rodriguez. "gummie at 10:45 am? game at 1:00 pm." bosch responded: "10:30 am." what difference does 15 minutes make? >> bosch: all the difference in the world. every difference in the world, every minute counts. >> pelley: at what point in a game was too late to take a troche, what inning? >> bosch: in alex's case, probably right after... right after the first inning, second inning.
>> pelley: any later than that and there was a chance the testosterone would turn up in the league's random post-game urine tests. bosch says that rodriguez was tested by baseball more than a dozen times-- all turned out negative. he told us he'd given rodriguez tips on ways to beat that test. >> bosch: you want to start the test, and then introduce the urine cup into the stream and what you want to capture is the middle of the stream, not the beginning or not the end of the stream. that was extremely important because most of the metabolites are either in the beginning of the stream or at the end of the stream. >> pelley: it's that precise? >> bosch: it's that precise. >> pelley: during this 2012 game, rodriguez drove in three runs, and smashed a 418-foot double. >> a-rod hits a deep one to center.
alex rodriguez, in his hometown of miami, has given the yankees a 4-2 lead. >> pelley: the next morning, a message from the rodriguez blackberry read: "really good. explosive." bosch replied: "go with same protocol." what we didn't find in the messages is the name of any performance enhancing drug. rodriguez's lawyer has said that's because they were talking about nutrition, but bosch says it's because they used code words. he says the word "cohete"-- misspelled in the message-- is spanish for "rocket" and that meant injectable drugs, according to bosch. "night cream" was loaded with testosterone. in 2012, a message attributed to rodriguez's blackberry said "feel good, big day tomorrow. what do you have?" bosch texted back these instructions: "one click of night cream at night, one cohete at night, one click of night cream in the morning, one gummy in the a.m., four clicks of day cream before leaving the field, one cohete in
a.m., pink cream before the game, any oral pills in the a.m." alex had a great game. he doubled, he scored twice. what did his performance tell you about what you had told him to take? >> bosch: that we had the right protocol. >> pelley: i wonder why he trusted you so much. >> bosch: i was very good at what i did. i had a track record. i have been doing this for many years. if you had the knowledge that i had, the experience that i had, and you know the truth about the testing and the flaws, it was almost a cake walk actually. >> pelley: a cake walk to beat the system? >> bosch: to beat the system. >> pelley: to cheat? >> bosch: to cheat. >> pelley: but did you ever think about the integrity of the game? >> bosch: no, i never did.
i didn't know-- i... i love the game of baseball. i... >> pelley: how can you love the game of baseball and do this to the game? >> bosch: because unfortunately, this is part of baseball. this is part of baseball. when you ask these guys to play 100-plus games back to back, jump on a plane, get off a plane, all these road trips, their bodies break down. this has always been part of the game. always been part of the game. and so their nutrition is-- it's extremely important. >> pelley: but, come on, tony, we're not talking about nutrition and massage therapy and all these sorts of things. we're talking about drugs that are banned, that are illegal in the sport. they knew what they were doing. you knew what you were doing, and it cuts to the heart of fair play. >> bosch: what is fair play? let me ask you that question. how about... how about this? follow me in thought.
here i am, i'm alex. and i'm at the plate, and i know that the guy that's throwing the 95-mile-per-hour pitch is on sports performance-enhancing drugs. the guy who's going to catch the ball is on a program. the guy that i have to tag at third from a throw from centerfield when he's sliding, he's on it. fair play? fair play. if everybody's on it, wouldn't that be fair play? >> pelley: of course, not everybody is on it, and those who play clean are probably outraged right about now by that sweeping indictment bosch made in our interview. baseball commissioner bud selig told us that the league's unprecedented investigation was aimed at protecting those clean players. when we come back, tony bosch tells us he had reason to believe he would be killed if he gave up alex rodriguez.
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that the arbitration panel had relied on the "hearsay testimony of a criminal." this scandal first broke in 2013 when an unhappy business partner of bosch stole client records from bosch's clinic and shared them with a newspaper, the "miami new times." what came next was a contest between major league baseball and baseball's richest player. the league's investigation was more f.b.i. than m.l.b., but, as we first reported in january, baseball commissioner bud selig told us this was a battle to save the game, and he was determined not to lose to rodriguez. >> bud selig: in my judgment, his actions were beyond comprehension. and i'm somebody who's now been in the game over 50 years. >> pelley: never seen anything like it? >> selig: i hadn't, no. >> pelley: and so you decided to make an example of him? >> selig: i wouldn't call an example.
i think the penalty fit what i saw was the evidence. >> pelley: what was it about the alex rodriguez case that was an outlier for you? >> selig: scott, as i looked at everything on all the players, and then i got to alex rodriguez, and you put all the drug things on one side, and then all the things that he did to impede our investigation and really do things that i had never seen any other player do, i think 211 games was a very fair penalty. >> pelley: in the early days, after the clinic records were published, tony bosch found himself on the same side as rodriguez, denying all. but bosch told us rodriguez wanted insurance that his secrets would be kept. bosch says that associates of rodriguez met him at this apartment building and asked him to sign an affidavit, which said
he had never supplied performance enhancing drugs to rodriguez. this made bosch nervous, he wanted a lawyer, and he refused to sign. then a couple of days later, he says, rodriguez's associates met him at this restaurant. >> bosch: one of his associates said, "well, you should, i think you should leave town. we're going to get you a plane ticket to colombia. we want you to stay there until this blows over. we're going to pay you"-- i forgot what the number was, $25,000 or $20,000 a month. "then when you come back, we'll you know we'll give you another $150,000." >> pelley: rodriguez's people told you to go to colombia? >> bosch: colombia. >> pelley: and they'd take care of you there? >> bosch: and they'd take care of me there. >> pelley: bosch says he was suspicious and turned down the offer. did you believe that alex knew about this offer, knew about this meeting? >> bosch: nothing happens
without alex's approval. i used to be in that inner circle, and nothing happens without him approving. >> pelley: we wanted to ask rodriguez about that charge and all of the allegations, but he declined an interview. his attorney, joe tacopina, described the allegations as "unbelievable." are you saying that alex rodriguez was not party to or aware of any offers to bribe bosch or threaten him? >> joe tacopina: absolutely not. he didn't bribe anyone. there was no allegation that he bribed anyone, and the notion that bosch is now coming on a television interview without the benefit of cross-examination or an oath is laughable. >> pelley: commissioner selig told us that the thing for him that was beyond the pale was what he describes as all of the efforts to obstruct major league baseball's investigation. >> tacopina: scott, it's unbelievable. when you say that, i... i looked and i just... i... i'm in disbelief when i hear that because it's... it's almost the exact opposite.
major league baseball went on an effort and a campaign to obstruct justice by... by forcing and compelling witnesses, threatening witnesses. and they have the gall-- the gall to accuse alex rodriguez of obstructing the investigation? i mean, it's... it's laughable. >> pelley: tony bosch told us, after he turned down the colombia offer, things got sinister. he says his ex-girlfriend received a text message, in spanish, saying bosch would not live to see the end of the year. his world was shrinking, but he didn't know the half of it. at the manhattan headquarters of major league baseball, rob manfred had his sights on bosch. a lawyer by training, manfred runs major league baseball as the chief operating officer. commissioner selig told him to do what he had to do to get to the bottom of the scandal. manfred hired the former director of the united states secret service and a number of retired f.b.i. agents, more than 30 investigators in all.
in the underworld of miami, word got around. and a call came to major league baseball. turned out there were more documents from bosch's biogenisis clinic. >> rob manfred: we got a call from a gentleman who identified himself only as "bobby," and said he had the biogenesis documents and offered to make an agreement with us to get those documents. >> pelley: "make an agreement"? he offered to sell them to you. >> manfred: that's correct. that's correct. >> pelley: and you offered to buy them? >> manfred: he offered to sell them, and we bought them. >> pelley: how much? >> manfred: $100,000 originally, and then there was a second purchase for $25,000. >> pelley: but when you pay $125,000 to a guy who only identifies himself as "bobby," doesn't that immediately call into question the authenticity of the documents? he's going to do anything he has to do to collect your $125,000. >> manfred: we were eyes wide open with respect to the questions that would surround
these documents in terms of authenticating them in any legal proceeding, making sure they hadn't been doctored. >> pelley: to authenticate the documents, manfred needed the cooperation of tony bosch. your team files suit against tony bosch. >> manfred: that's correct. >> pelley: to put pressure on him. >> manfred: yes, we had sued him. we'd sued his brother-- yes. >> pelley: you were caught in a vise. >> bosch: yes. >> pelley: what were you thinking in that moment? >> bosch: i was in a dark place. it was-- i... excuse me. i had no idea what i was going to do next, and i relied on the advice of one of my lawyers. >> pelley: and that advice was what? >> bosch: "let's go to major league baseball. let's align ourself with somebody as powerful as alex." >> pelley: your telephone rings, and it's tony bosch's lawyer, finally.
>> manfred: right. >> pelley: what did he want? >> manfred: he wanted a direct meeting with me. >> pelley: on may 9, 2013, rob manfred and the m.l.b.'s chief counsel, dan halem, met bosch at this miami restaurant. >> manfred: he was fidgety, nervous, uncomfortable. >> pelley: what did he want? >> manfred: his principal concern from the very beginning was his personal safety. >> pelley: what did he tell you? >> manfred: he told us that there had been threats on his life. we knew from our own investigation, and this was a great source of concern to us, that there were individuals in this web of people that surrounded biogenesis that had criminal records and that, by reputation, were dangerous. >> pelley: were these associates of the baseball players? >> manfred: some of them were associates of baseball players, which was an issue of great concern to us; some of them were associates of alex rodriguez. >> pelley: are you saying that alex rodriguez and/or his associates were involved in
threatening to kill tony bosch? >> manfred: the individual that was of greatest concern to mr. bosch was a known associate of mr. rodriguez. >> pelley: do you think rodriguez knew about the threats to bosch's life? >> manfred: i don't know what mr. rodriguez knew. i know that the individual involved has been an associate of mr. rodriguez's for some time. >> pelley: the deal was done right there. bosch would testify, and in return, baseball would pay for his security, pay his legal fees, drop its lawsuit, and defend him against any other legal claims. bosch began telling baseball about the effort to obstruct its investigation, including this bank statement for an unsolicited wire transfer of just under $50,000 to bosch's lawyer from "a-rod corporation"- - rodriguez's private company.
the money came before bosch began to cooperate with baseball. bosch's lawyer returned it. you think that's a bribe? >> manfred: i do. i do. >> pelley: rodriguez's appeal of his suspension was heard by a three-member arbitration panel made up of rob manfred, david prouty of the players' union, and fredric horowitz, an independent arbitrator. during the hearing, rodriguez's lawyer, joe tacopina, challenged bosch's testimony. >> tacopina: aside from all his credibility issues-- his past lies, the fact that he has all the motive in the world to try and help major league baseball because it will help him get out of a massive criminal prosecution, as they've promised to do-- just look to the science. science will defy tony bosch. it's tony bosch's word, uncorroborated by anything and, of course, science. >> pelley: tacopina says the science would show that if bosch was doping rodriguez, rodriguez never could have passed a dozen
drug tests. tacopina says that bosch was essentially paid to be a witness when baseball agreed to cover his security and legal fees. alex rodriguez has filed a suit against major league baseball that claims that you've paid him, essentially, $5 million. >> manfred: there's absolutely no basis for that claim. it's just absolutely untrue. >> pelley: you say you can't pay him to be a witness, but you're paying for his security guards, you're paying for his lawyers, and you're dropping your lawsuit. haven't you given him every incentive to tell you what you want to hear? every incentive for him to lie? >> manfred: i think that mr. bosch's credibility on these issues, whatever his motivations, whatever we did for him, was established by his willingness to come in, raise his right hand, testify. and by the fact that he had all sorts of evidence that supported everything that he said.
>> pelley: he's told both stories-- that he had nothing to do with this, and he had everything to do with this. how is that credible evidence? >> manfred: the credibility of any witness is determined by a trier fact, by looking the individual in the eye, listening to the story he tells, and then lining it up with the other evidence. and frankly, nobody came in and contradicted what mr. bosch said. there was no witness that ever came in the case and said, "tony bosch isn't telling' the truth." >> pelley: rodriguez never made it to the end of the arbitration hearing. when the arbitration panel turned down his request to call commissioner selig as a witness, rodriguez stormed out with a parting comment to rob manfred. >> manfred: he-- he said to me, "rob, this is, um, b.s., and you know it." >> pelley: a few hours later, rodriguez showed up on cbs's new york sports radio station wfan. >> mike francesa: were you guilty of any of these charges?
>> alex rodriguez: no, and i shouldn't serve one inning. >> francesa: did you do anything wrong? >> rodriguez: no. >> francesa: did you do any p.e.d.s? >> rodriguez: no. >> francesa: did you obstruct jus... anybody, any witnesses? did you do anything that they accused you of doing? >> rodriguez: no. >> francesa: nothing? >> rodriguez: nothing. >> francesa: so you're guilty in your mind of nothing? >> rodriguez: i feel like i should be there opening day. >> pelley: alex rodriguez has called all of this a witch hunt. >> manfred: i think the most important point to remember is that, for the first time in the history of the joint drug agreement, the player accused of wrongdoing did not take the stand in his own defense. so whatever mr. rodriguez has said publicly, the fact of the matter is the evidence in the case contains no denial from mr. rodriguez. >> pelley: rodriguez's suspension is costing him about $22 million in lost pay. bosch was indicted last week, along with a half dozen associates, for distributing testosterone not only to pros, but to teenage athletes, as well. bosch faces ten years, but he's
likely to get less because of his cooperation. since our story first aired, major league baseball has doubled the number of drug tests it conducts, and it has increased the lengths of its suspensions. this coming week, baseball owners are expected to elect a new commissioner. rob manfred is in the running. bud selig is retiring after establishing the toughest anti- doping rules in all of american pro sports. >> and now with cbs sports update presented by pacific life, in golf action today, rory mcilroy came out victorious in the 96th pga championship. the 25-year-old won in exciting fashion as he rallied from three down on the front nine to hold off phil mickelson. the win was mcilroy's second pga title in the last three years. mcilroy has been playing exceptional golf of late. this was his second straight major golf title.
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avid surfer who, 12 years ago, created a waterproof camera so he could record himself and his friends catching some waves. it's called a gopro, and it's one of the best-selling cameras in the world, and it's made woodman a billionaire. since our story first aired in november, woodman has taken gopro public with an i.p.o. and expanded into a media business built around his wearable camera. a gopro can go just about anywhere, but what really sets it apart is that it allows anyone to become the star of their own real life movie. the results can be astonishing. with gopro cameras attached to their helmets, matthias giraud and his friend record what it's like to ski down a mountain in the french alps, and then to ski off it. with gopro you don't just see the action, you experience it. >> we just skied that... oh, man!
>> cooper: the camera is small, light, and runs by itself... underwater... >> smaller, lighter, mightier still. on waves... on slopes... in the air. >> smaller, lighter, mightier still. gopro has become the go-to camera for people who like adventure and action sports. >> nick woodman: the original idea for gopro was to help surfers capture photos of themselves surfing that made them look like a pro, the idea "gopro." >> cooper: nick woodman is 39, and thanks to the camera he created, one of america's newest billionaires. >> woodman: before gopro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. and if you wanted the footage to be good, you needed that other human being to have skill with the camera. the result was that most people never had any footage of themselves doing anything. >> cooper: gopro has certainly changed that.
it can be attached to all kinds of things-- the nose of a kayak, a hula hoop, a vulture in flight. it costs less than $400, and its wide-angle lens doesn't just take high definition video, it can also take photographs, record time lapse and slow motion. in 2012, 138 sky divers, many of them wearing gopros on their helmets and harnesses, set the world record for something called vertical sky diving. the aerial gathering was breathtaking and beautiful. back on planet earth, a bike messenger and his feline co- pilot use a gopro to record their rides on the streets of philadelphia. >> woodman: everybody around the world does something that they... that they'd like to capture and relive and share with other people. >> cooper: are you still surprised at how the camera's being used? >> woodman: oh, absolutely. i always think of james trosh, a
teenager in the u.k. >> cooper: trosh, a film student, attached a gopro and a toy robot to a weather balloon and then let it go. it rose 95,000 feet to the edge of space. >> woodman: i remember seeing it for the first time on youtube and just having my mind blown. i mean, we had never thought of using a gopro like that. and i remember just saying, "that's what i'm talking about!" >> cooper: woodman was 26 when he started gopro in 2002. he was a young entrepreneur with one failure already under his belt, an online gaming venture. it was a tech startup? >> woodman: yeah. funbug.com. i started it when i was 24. raised $4 million of other people's money, and lost it all two years later. >> cooper: because of that, he decided to finance gopro himself with $260,000 in savings and money borrowed from family. the first gopro was a waterproof film camera attached to a wrist strap. woodman sold them to california
surf shops out of his van. before long, he created a digital video camera that was a fraction of the size. woodman sold enough of them that he could afford to take lessons to learn how to drive a race car. that's when he realized what the camera could become. >> woodman: they wanted to rent me a camera to put on the car for 100 bucks for a half-hour session. and i thought, "well, that's crazy. i've got a wrist camera in my car, my gopro that shoots video. i'll just strap it to the roll bar." and everybody else in the school gathered around me and asked me, "hey, where did you get that?" and i remember turning to the fellow that asked me and i said, "dude, i made that." ( laughs ) and i went out and i did my practice session in the race car, came back and looked at the footage and, "wow." the light bulb went off and i realized gopro needs to go from being a wrist camera company to being, you know, the everything camera company. >> cooper: gopros are now everywhere. people use them to turn family
home videos into images even strangers might enjoy watching. mount the camera on a stick, and a game of fetch with your dog takes on a whole new focus. capturing action sports remains the camera's biggest selling point, and gopro sponsors athletes as a way of promoting its brand. daredevil jeb corliss travels the globe to fly in a wingsuit adorned with gopros. here, he's rocketing along the alps in switzerland. corliss makes a good part of his living licensing the videos. gopro also sponsors kelly slater, the biggest name in surfing, who's won a record- breaking 11 world championships. slater's camera skills have also pushed the boundaries of surfing photography. >> woodman: every surfer in the world dreams to ride the inside of a wave, a barrel, like kelly slater. and kelly can take his fans there by... he puts a gopro in his mouth while he paddles into the wave. and as he pulls into the barrel, he takes the camera out of his mouth and holds it behind him,
looks back and is traveling inside of this wave, having this incredible experience that before he was never able to share with anybody. >> cooper: its images like these that contribute to gopro's bottom line. revenue has doubled every year. sales went from $350,000 in 2005 to almost $1 billion in 2013. but this year, the pace is slowing. do you worry about growing too fast? >> woodman: i don't worry about it anymore. there was a time when i should've been jumping up and down for joy at how well the business was going, i was actually terrified. and i understood for the first time what people mean when they say, "success can kill a business that isn't ready for it." >> cooper: a prime example is the new model camera woodman released in 2012. some customers complained their cameras suddenly stopped working. gopro had to scramble to fix the problem with software updates. >> woodman: we launched a product before the software was
fully, fully, fully mature. and we didn't know it. >> cooper: gopros may be the perfect cameras for a self- obsessed and selfie-obsessed generation. nick woodman certainly likes to document practically everything he does. >> woodman: this is the way i use it all the time. >> cooper: we tagged along with him on a surfing trip to mexico. his old van is long gone, replaced by his new private jet. >> woodman: show me what this thing can do! >> cooper: woodman was with old friends who helped him start gopro and still work there. the trip was for fun, but also to put the company's new cameras to the test. >> woodman: if it doesn't work in the real world, and frankly, if it doesn't work in the surf, well, there's a good chance that we won't make it. >> cooper: unlike most cameras, gopros are used by both amateurs and professionals alike. at "60 minutes," we use them to get shots that other cameras simply can't. we've attached them to the ends of polo mallets, to climbers clinging to the cliffs of yosemite. and taken them on dives in the okavanga delta to get up close
with deadly nile crocodiles. >> woodman: you have the "60 minutes" of the world using the same camera that 12-year-olds are using to document themselves snowboarding the half-pipe. >> cooper: do you worry, though, sometimes kids take it too far? >> woodman: you know, that's definitely a concern. thankfully, i think that humans' inherent desire to stay alive kicks in, and gopro isn't the first thing that's enabled people to see other people doing crazy things. >> cooper: with so many gopros in so many places, they're increasingly catching all manner of mishaps. this gopro was stolen by a seagull in the french city of cannes, resulting in a genuine bird's eye view. gopros also capture more serious events. in a now infamous incident in september, motorcyclists in new york tangled with the driver of an s.u.v. a helmet-mounted gopro captured the confrontation.
beyond bad behavior, they're also recording some of the natural wonders of the world. the scripps institute of oceanography uses off-the-shelf gopros in its high tech labs in southern california. >> eric terrell: we develop our own technology, but we're not technology snobs. if there's a off-the-shelf solution that will fit the bill for us, we're going to use it. >> cooper: scientist eric terrill mounts the $400 gopro on a $350,000 ocean-going research torpedo to map coral reefs in high detail. you're seeing parts of the ocean and things in the ocean you'd never seen before. >> terrell: at the resolution that it's providing us and over long distances. so, it's enabling us now to survey wide areas that we hadn't really been able to do beforehand. >> cooper: in waters off the pacific islands of palau, terrill's team uses the cameras to find the sunken wreckage of world war ii planes. they also send gopros into the sky on small remote controlled drones... that is amazing. ...to survey the cliffs near scripps institute in la jolla. the high resolution video is
then turned into 3d models that will help track erosion over time. low-cost drones now are opening new horizons for nick woodman's company. >> woodman: let's go check out these kids ripping. go! >> cooper: for under $1,000, amateurs can get the kind of footage that was previously only possible with big budget professional productions. sometimes, the images are so startling, it's hard to tell if they're from hollywood's computerized reality or reality. in august, 2012, mark peters and his friends were tuna fishing off california when they lowered a gopro into the water to see what was down there. >> woodman: and when he got home and loaded it on his computer to watch it, he was just totally blown away by what he saw. and then the rest of the world was blown away by what he saw, these beautiful dolphins dancing.
and it looked like it was a professional production shoot, but it was just a fisherman on his way home. >> cooper: gopro turned the dolphin video into a commercial. it has a team that scours youtube and the web, looking for amateur videos it can feature on tv or online. this video of charlie ray wick learning how to walk and going airborne became a commercial that ran during the super bowl. the strategy is to take advantage of what might be gopro's most effective sales force, its own customers. you get new video all the time. >> woodman: all the time. so this is actually a video of a firefighter rescuing and resuscitating a kitten. >> cooper: and a video like that would very easily go viral around the world. i mean... >> woodman: oh, my god, yeah. >> cooper: and that's essentially a commercial for gopro. >> woodman: essentially, a commercial for gopro. it's a marketer's dream, and it's all based off of authenticity, right. it's our customers doing interesting things around the world.
and they're so stoked that they're able to finally self- document these things that they like to do and share it with people. they're so stoked at how good they look in the video that, when they share the video, they often give us credit-- my gopro ski trip, my gopro day at the park with my kids. >> cooper: you're the only c.e.o. i've ever interviewed who has used the word "stoked." >> woodman: like, five million times. >> cooper: it's about five million times, yes. >> woodman: well, you know, it's... you've got to stay true to who you are. and i recognize that my approach to life and our... now, our company's approach to life is what has made gopro what it is. and so there's no reason to change that. >> the gopro office isn't the average workplace. take a tour with anderson cooper at 60minutesovertime.com. it's back, but not for long. olive garden's buy one, take one, starting at just $12.99.
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>> announcer: previously on "big brother" -- derrick and cody joined a new alliance with made and then nicole. >> the rationale, because we're rational thinkers. >> they decided to turn on the detonators and send zach packing. >> the biggest part of this is being careful. >> so derrick got frankie on board with the plan. >> we may have to accepted zach home. after caleb doubted accepting zach back to gator country. >> it was all on numbers and if we stay true and are loyal how we're supposed to be we will make it far. >> derrick and cody rethought their loyalties. do you want to get zach. >> i think we should. >> and decided to keep the detonators together. >> we will keep zach. >> leaving hayden and nicole completen