An analytic expression for the integrated H alpha optical depth profile is derived for a one dimensional slab geometry model chromosphere, with electron temperature increasing as a power law with height. The formula predicts H alpha opacity and profile width to be sensitive functions of the thermal gradient. Application of the model to observation reveals that broad H alpha absorption widths in G and K giant stars are consistent with a mean H alpha chromospheric optical depth of 50, while narrower widths in M stars indicate slightly lower opacities. It is proposed that differences in H alpha width between late-type giants of similar spectral type may be due, in part, to differences in their chromospheric thermal gradient, and associated H alpha opacity.