Public relations : an overview / Robert L. Dilenschneider -- New strategies in public relations / Kathleen F. Connelly -- Staffing and budgeting / Thomas R. Jordan -- Measuring problems and results in public relations / A. Joseph Dodson -- Media relations : how to relate to the press / Richard J. Kosmicki, Frederick E. Bona -- Trading in on trade publications / Joel Pomerantz -- Global public relations / Kathleen F. Connelly -- Investor relations / Joseph A. Kopec, Art Gormley -- The annual report / Wes Truesdell -- Keeping employees informed / Joseph A. Kopec -- Thinking the unthinkable : crisis communications / Jonathan Dedmon -- Writing bylined op-eds, articles, and books ; Speechwriting / Mary Jane Genova -- Public relations for nonprofit organizations / Phillip P. Fried -- Public affairs and government relations : environmental and occupational health issues / Susan L. Hullin, Matthew M. Swetonic, James Wieghart -- The public relations agency / Robert S. Diamond -- Positioning public relations with management / Kenneth G. Trantowski -- Conclusion / by Robert L. Dilenschneider