xvii, 231 p. ; 24 cm

For years, consultant Laermer has showed small businesses how to build buzz and get media coverage. Now he shares the secrets from his highly-successful public relations firm on how to take care of your business and grow the bottom line. You'll learn how to hone your pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most importantly, cost-effective. If you're looking to raise your profile and reach new customers, then this book will help your company break through the clutter and into the center of attention.--From publisher description

Includes index

pt. 1: The dynamics of exposure. Word of mouth ; The press : merchants of exposure -- pt. 2: The nitty-gritty. Power tools for building buzz ; Finding the right news hook ; Winding up for your pitch ; It's your interview! -- pt. 3: Taking media exposure to the next level. Source filing 101 ; Going national ; That Internet chapter -- Afterword: Why PR doesn't happen overnight

plus-circle Add Review

comment

Reviews