Introduction, market research, forecasting, site selection ..
v. 1. My own small business : getting off to a good start --Market research : ask the right questions -- Sales forecasting : a look into the future -- Site selection : Where to locate your business -- Financing : financing your small business -- Legal needs : the law and you. Needs for a small business : getting organized -- Advertising : spreading the word -- Publicity and public relations : making news for your business -- Purchasing : the right supplies from the right suppliers -- v. 2. Bookkeeping : the fundamentals of bookkeeping -- Accounting : accounting for success --Business policies : minding the store -- Selling : ring up sales through salesmanship -- Insurance : insuring the future -- Self improvement : take inventory of yourself -- Personnel management -- Business plan : developing your plan pittfalls and helpful hints -- Franchising : Your business partner -- Wrap-up : on the road to success!