If you want to become a digital marketer you have to know the following skills.
You can't be a digital marketer unless you are strong in the fundamentals of marketing. Digital marketing is a channel where you reach an audience via Digital media. Make your foundation for marketing strong. Especially, identifying the target audience and chalking out ways to reach their mind.
Here are some basic digital marketing skills,
Writing and Editing
SEO and SEM Skills
Email Marketing Skills
Social Media Skills.
Paid Social Media Advertising Skills.
Digital analysis is widely used in industry to make business decisions by using various theories. It analysis business metrics like traffic, leads and sales to influence customers. It includes data from websites, social media, and online PR.
2. Writing and Editing Skills
At the heart of digital marketing is content. It’s about connecting the target audience using relevant messages and convincing them to take your desired action.
3.SEO & SEM
Search engine optimization is the process of optimizing your content and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search.
Search Engine Marketing is increasing the number of website traffic through Ads. You can get the results mostly through paid ads like Google AdWords, it is one of the search engine marketing.
4.Email Marketing Skills
Email marketing is one of the tools in digital marketing. It can connect easily between you and your customers and you build a strong relationship with your clients through email marketing with a maximum number of conversion.
5.Social Media Skills
As a digital marketer knows how to engage the people with social media skills like google AdWords, facebook, twitter, linked in. If you know the above skills you have to run your own business.
6.Paid Social Media Advertising Skills
Social media is cost-effective- Most social media advertising is cheaper than traditional advertising, so not much of the money is spent to reach more customers. And it increases the audience and helps to grow the business. It is using the right hashtags, or regularly posting entertaining and relevant content.
You can do paid advertising through facebook ad manager with the comprehensive tool and manage campaigns. you have to use advertising effectively daily basis, without knowledge of social media ads work you have lost your money. so you have to know what you are doing in the advertisement category.