Includes bibliographical references (pages 523-566) and index
PART I. INTRODUCTION TO THE MEDIA. Living in a media world -- The media business: consolidation, globalization, and the long tail -- Mass communication effects: how society and media interact. PART II. PRINT MEDIA. Books: the birth of the mass media -- Magazines: the power of words and images -- Newspapers: reflection of a democratic society. PART III. ELECTRONIC MEDIA. Sound: music and talk across media -- Movies: mass producing entertainment -- Television: broadcast and beyond -- The internet: mass communication gets personal. PART IV. SUPPORT AND CONTROL OF THE MEDIA. Advertising: selling a message -- Public relations: manufacturing the news -- Media law: free speech and fairness -- Media ethics: truthfulness, fairness, and standards of decency -- Global media: communication around the world
May 26, 2020 Subject:
Warmest Greeting from the Philippines!
The Department of Education, through the Bureau of Learning Delivery- Teaching and Learning Division (BLD-TLD) in the Philippines is currently conducting Writeshop on the Development of Supplementary Learning Materials for Senior High School Learners which started in the month of May until June 2020.
In this regard, may I ask your permission to allow us to use the content/ input on Mass Communication: Living In A Media World.
The said content shall be used for Supplementary Learning Materials for nationwide use in senior high schools. Further, the modules to be developed shall be published and used for free. Should you grant this request, may I ask for a certification or a letter of your approval to use the aforementioned materials. Kindly send it to this email: firstname.lastname@example.org
By all means, your materials shall be considered significant to our goal of providing free and accessible materials for our learners.
Thank you very much. I am hoping for your immediate and favorable response to this request.