Includes bibliographical references (pages 385-407) and index
The rise of media of mass communication -- Concepts and models -- Theory of media and theory of society -- Mass communication and culture -- Normative theories of media performance -- Media structures and institutions -- The media organization in its context -- The production of media culture -- Issues, concepts and varieties of discourse -- Genres and methods of analysis -- Theory and research traditions -- The social character of audience experience -- Processes of short-term change -- Longer-term and indirect change -- Lines of development
