Right-wing film arguing that the civil rights movement and urban disturbances of the 1960s were evidence of a worldwide communist revolution and growing dominance at home. The polemic warns that communists may be planning to create an independent African American state. Note: A narchy, U.S.A. incorporates purchased news footage.
Topic: sponsored film
A whimsical yet serious-minded look into the future sponsored by the appliance and radio manufacturer. In the “1999 House of Tomorrow,” each family member’s activities are enabled by a central computer and revolve around products remarkably similar to those made by the sponsor. Power comes from a self-contained fuel cell, which supports environmental controls, an automatic cooking system, and a computer-assisted “education room.” Note: Produced in Eastmancolor. Renowned interior...
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Topic: sponsored film
We are indebted to independent scholar Charles “Buckey” Grimm for identifying this 11-minute piece of the celebrated “lost” three-reel documentary U.S. Navy of 1915 , produced by the Lyman H. Howe Company. (The piece had formerly been known only as “U.S. Navy Fragment.”) The film was made with the full support of the Secretary of the Navy, Josephus Daniels, who believed in the power of motion pictures to convince isolationists of the importance of building a strong American...
Topics: navy, military
First breast-cancer-awareness film released for wide distribution. Promoting self-examination as an early detection technique, the film shows women how to check for breast cancer symptoms. Note: The ACS reported 1,300 prints in circulation in the first year of release. The film was said to have reached 1 million women over the age of 35. Also distributed in a 16-minute version. Revised version, Time and Two Women , released in 1958.
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Topic: sponsored film
Melodrama about a woman trapped in a loveless marriage, preserved in collaboration with the New Zealand Film Archive and the Library of Congress.
Topics: silent film, New Zealand Project
Big-budget film about iron and steel that was produced as part of U.S. Steel’s campaign against competing steel imports and alternative materials like aluminum. Told with animation and few words, Rhapsody of Steel presents the panoply of products made from steel, including a rocket that blasts into space. Note: The film had a production budget of $350,000 and was shown theatrically in Pittsburgh and seven other cities. Dimitri Tiomkin’s score was also made available by U.S. Steel...
Topic: sponsored film
Promotional film for Seventeen intended to show how well the magazine knows and serves its teenage audience. The film observes teenage girls at home, in school, at work and play, and alone and with friends, zeroing in on teen concerns about dating, marriage, and adulthood. At one point, high school newspaper editors fire questions at Seventeen editor in chief Enid Haupt. Note: Produced in Eastmancolor. Shot near Philadelphia and at Seventeen ’s New York City office. Mia Farrow is featured in...
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Topic: sponsored film
A tour of Filmdom with glimpses of celebrities Ramon Novarro, Jack Warner, Max Linder, and Vola Vale. Preserved in collaboration with the New Zealand Film Archive and the Academy of Motion Picture Arts and Sciences.
Topics: silent film, New Zealand Project
Mutt and Jeff cartoon featuring live-action shots of Bud Fisher, creator of the original comic strip. Preserved with the collaboration of the National Film and Sound Archive of Australia and The Museum of Modern Art.
Topics: silent film, cartoon
Early sex education film sponsored by the national group created to inform the public about sexuality and venereal disease. In Gift of Life a scientist helps a boy observe the reproductive processes of tiny plants and animals under a microscope and uses animated diagrams to explain the reproductive processes of higher animals and humans. Note: The film was made for high school and college students, PTA groups, and similar audiences and praised by state educational authorities. It was...
Topic: sponsored film
Early complete issue of the American newsreel, with stories on the veterans' bonus and election of Pope Pius XI. P reserved with the collaboration of the National Film and Sound Archive of Australia and UCLA Film & Television Archive.
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Topics: newsreel, silent film
Animated film speaking out for racial tolerance. Using small green demons to caricature racial prejudice, the cartoon argues that the only real difference among the races is skin color and that underneath, all people are the same. Bosley Crowther wrote that the UAW, seeking to widen labor support in the auto industry, sponsored the film “to counteract a critical race-relations problem among the workers in Detroit.” Note: Based on the pamphlet Races of Mankind by Ruth Benedict and Gene...
Topic: sponsored film
Safety film for heavy equipment operators that was commissioned by the construction equipment manufacturer. Reminding workers to follow procedures and stay alert, Shake Hands with Danger features simulated accidents and a memorable title song. Note: “Herk” Harvey directed the independent horror film Carnival of Souls .
Topic: sponsored film
Case study documenting a patient’s treatment for paranoid schizophrenia. Made for health professionals, Mental Hospital shows daily life at the state facility, including hydrotherapy and electroconvulsive therapy sessions. The film ends with the patient’s discharge. Note: Shot at the Central State Hospital in Norman, Oklahoma. Since patients were not legally competent to sign releases, the producer recruited crew and friends for the cast.
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Topic: sponsored film
Science-fiction-influenced cartoon sponsored by petroleum producers to lionize their industry and promote free enterprise. “Colonel Cosmic,” an astronaut from the totalitarian planet Mars, flies to Earth, where he discovers cheap oil and the market economy. Returning home, he leads a revolution and frees Martian entrepreneurs to begin oil exploration, start small businesses, and lead the planet out of economic stagnation.
Topic: sponsored film
Short sponsored by the United Fruit Company to blunt “communist propaganda claims” in the American and Latin American press. Using animation and live action, the short describes the benefits of the “living circle” of interdependent trade between Central America and the United States. Note: The companion to Bananas? Si, Señor! , The Living Circle was reportedly seen by more than 17 million viewers during its first eight months of release. Both films were distributed with Spanish...
Topic: sponsored film
Best-known of the films presenting “Motorama,” General Motors’ annual traveling automobile and appliance trade show. This example introduces the 1956 automobile models, Frigidaire’s “Kitchen of Tomorrow,” electronic highways of the future, and GM “dream cars” the Oldsmobile Golden Rocket and the turbine-powered Pontiac Firebird II. An amalgam of styles drawn from industrial stage shows and Hollywood musicals, Design for Dreaming has become emblematic of 1950s futuristic...
Topic: sponsored film
Civil defense film promoting the well-maintained house as part of America’s line of defense against nuclear attack. Cosponsored by the paint and coating industry’s national trade association and the federal government, The House in the Middle uses footage shot at the Nevada Proving Ground (now the Nevada Test Site) to demonstrate how a clean, freshly painted house has the survival edge in the event of a nuclear blast. Note: Released in 16mm Kodachrome and in black and white. Abridged...
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Topic: sponsored film
Surviving reels of a feature with Clara Bow in an early role. Preserved in collaboration with the New Zealand Film Archive and the Library of Congress.
Topics: silent film, New Zealand Project
First two reels of a Lois Weber feature in which a film inspires three sets of moviegoers to remake their lives. Preserved in collaboration with the New Zealand Film Archive and the Library of Congress.
Topics: silent film, New Zealand Project
A 970-foot fragment, from Benjamin Brodsky’s ten-reel documentary, showing Peking in the 1910s. Preserved in collaboration with the New Zealand Film Archive and UCLA Film & Television Archive.
Topics: silent film, New Zealand Project
Travelogue sponsored by a railroad company serving New York City. Approaching the metropolis by rail, the film covers major tourist destinations such as Coney Island, Times Square, celebrated nightclubs, and Rockefeller Center, where NBC provides an experimental television demonstration. Note: Produced in Technicolor. Also released in 16mm. Revised in 1948.
Topic: sponsored film
Film sponsored by the radio network to assert the continued relevance of radio advertising at a time when television was emerging as a major broadcast medium. More Than Meets the Eye visualizes sound through symbols and was lauded by Modern Industry as borrowing effectively from abstract art. Note: For more information about the production company, see Bosley Crowther, “McBoing Boing, Magoo and Bosustow,” New York Times , Dec. 21, 1952, SM14.
Topic: sponsored film
Film produced for a coalition of public service groups to combat racial and ethnic hatred. The narrative follows an emotionally insecure Chicago teenager whose bigoted thinking leads him to violence. The High Wall explores how prejudices are passed like “a contagious disease” from parent to child, teacher to pupils, and youth to youth, and suggests strategies for breaking the cycle.
Topic: sponsored film
Animated tall tale in which the colonel recounts how he single-handedly ended the “Great Banana Famine of 1923”. Preserved in collaboration with the New Zealand Film Archive and The Museum of Modern Art.
Topics: silent film, New Zealand Project
A comprehensive, behind-the-scenes tour of NBC’s radio, television, and sound recording studios at Rockefeller Center in New York City. Note: Distributed theatrically and nontheatrically and broadcast by NBC television stations.
Topic: sponsored film
Australian preview for a now-lost American film from 1917, preserved with the collaboration of the National Film and Sound Archive of Australia and the Academy of Motion Picture Arts and Sciences.
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Topics: silent film, lost film
St. Louis’s annual report to taxpayers. The Big City visually illustrated how tax dollars were put to good use and was considered a “graphic, fluent and compact documentary” by Howard Thompson. Note: Sixteen prints were made for exhibition by schools, civic organizations, and church groups. For more on the filmmaker, see Shelby Coffey III, “Politics as an Art Form: Guggenheim and the Movies,” Washington Post , Feb. 9, 1969, 262.
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Topic: sponsored film
Advocacy film commissioned by the civil rights organization to discourage ethnic and racial prejudice. Caught in a dispute that assumes ethnic dimensions, a group of boys find common interests through the intervention of Frank Sinatra, who tells a story and sings two songs. Note: The title number was written by Earl Robinson and Lewis Allan [Abel Meeropol]. This widely distributed film, produced at the end of World War II, discourages prejudice but disparages people of Japanese ancestry.
Topic: sponsored film
Promotional film introducing self-service long-distance dialing. Showing the prototype service in Englewood, New Jersey, The Nation at Your Fingertips demonstrates how direct dial and the new area code system enable callers to make contact instantly without operator assistance. The film ends with a corporate promise to continue the AT&T tradition of technological innovation.
Topic: sponsored film
1,000 feet from an educational documentary showing everyday life in China. Preserved in collaboration with the New Zealand Film Archive and The Museum of Modern Art.
Topics: silent film, New Zealand Project
Footage drawn from Frank Gilbreth’s time and motion studies. The anthology includes a clip of his family, who were often used in his work-efficiency experiments. Note: Also known as Original Films of Frank and Lillian Gilbreth . The compilation was also issued in a 26-minute version with narration by James S. Perkins. Other films by Gilbreth are held by Purdue University. For more about Gilbreth’s use of films in research, see “Many Inventions,” The Outlook , Mar. 29, 1913, 736.
Topic: sponsored film
Documentary celebrating the work of the Highlander Folk School, a progressive adult education center founded in 1932 in the mountain community of Monteagle, Tennessee. People of the Cumberland demonstrates how education and the labor movement can transform an impoverished mining region and bring hope to its people. Made by activist filmmakers, the movie ends with a call for a “new kind of America.”
Topic: sponsored film
Review of the artistic achievements of African Americans. Among the artists profiled are Aaron Douglas, Richmond Barthe, James Allen, and Georgette Seabrook. Also spotlighted is an exhibition of African American art at the Whitney Museum of American Art. Note: NARA also holds outtakes.
Topic: sponsored film
Pro-business cartoon explaining the role of investment capital in building America’s prosperity. Because of far-sighted investment in industry, the American worker, personified by Brooklyn-accented Joe, is “king of the workers of the world” and has higher wages and shorter hours than his counterparts abroad. Meet King Joe argues that in view of the rewards workers reap from the American economic system, it is in labor’s best interest to cooperate with management. Note: Part of...
Topic: sponsored film
Advertising cartoon filled with double entendres and suggestive imagery. Leonard Maltin called it “a delightful short, with a bouncing-ball chorus, that ranks alongside any contemporary Fleischer cartoon in terms of quality and content.” Note: In My Merry Oldsmobile takes its title from the 1905 song by Gus Edwards and Vincent P. Bryan. The film was distributed theatrically.
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Topic: sponsored film
Film sponsored by Western Electric (AT&T’s equipment manufacturing division), the builder of the United States Air Force’s White Alice Communications System in Alaska. Land of White Alice introduces the people and geography of the new state as well as the Western Electric radio-relay system, which links far-flung military sites, alert stations, and missile-warning facilities. Ralph Caplan praised the film’s “intrinsically dramatic and highly photogenic” portrayal of...
Topic: sponsored film
Two-reel comedy with the “McDougall Alley Kids” about a rich boy who gets his comeuppance, preserved in collaboration with the New Zealand Film Archive and the George Eastman Museum.
Topics: silent film, New Zealand Project
Animated critique of New Deal–type liberalism. In a dream “Albert,” a worker in a statist economy, is forced to watch a state-sponsored “free movie” on national planning. On awakening, he is convinced of the failings of excessive government control.
Topic: sponsored film
Glossy musical made to promote color “decorator” telephones. The short tells the story of newlyweds whose honeymoon must be delayed until the husband completes a new song for his client. As the husband struggles with writer’s block, his wife dreams about a remodeled home with color phones in every room, from the bedroom to the kitchen. Fortunately the telephone dial clicks provide the needed musical inspiration for the husband, and the couple jubilantly sing his new song “Castle in the...
Topic: sponsored film
Industrial film detailing the manufacture of automobiles at Chevrolet’s Flint plant. Master Hands shows tool and die making, founding, casting, welding, part fabrication, and final assembly. The process concludes with the consumer behind the wheel of his new car. The film is set to a Wagnerian score performed by the Detroit Philharmonic Orchestra and includes only two lines of narration; in Master Hands the elemental work of industrial production speaks for itself. Note: Part of...
Topic: sponsored film
Travelogue capturing the romantic landscapes of the tropics. Preserved in collaboration with the New Zealand Film Archive and George Eastman Museum.
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Topics: silent film, New Zealand Project
Documentary sponsored by a labor advocacy group to draw attention to the industrial diseases plaguing zinc and lead miners in the tristate region of Kansas, Missouri, and Oklahoma. Note: Sheldon Dick initially came to the region to take photographs for a Tri-State Survey Committee report and stayed on to make Men and Dust . Gerald Markowitz and David Rosner write that the tristate advocacy campaign was pivotal in alerting the public to the industrial health hazards faced by American workers...
Topic: sponsored film
Good-grooming film for women that was funded by the meatpacking and consumer products giant to showcase the company’s Dial soap. The Clean Look teaches how to apply makeup, bathe, develop proper posture, apply shampoo, and comb one’s hair. Note: The short was produced in Kodachrome and distributed to schools and women’s groups.
Topic: sponsored film
Film sponsored by the trade association to show how livestock and poultry are raised on farms and ranches and brought to the American dinner table. The film portrays mealtimes across the country and emphasizes the importance of meat protein for human growth.
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Topic: sponsored film
Self-improvement film funded by a paper company. In the story a dissatisfied factory worker imagines what it would be like to become a company foreman or the company president. The worker comes to learn that every employee, regardless of position, must be productive to succeed. Through this parable, 1104 Sutton Road argues that improving personal relations and communications in the workplace increases productivity and makes each employee a better person. Note: Released in Technicolor...
Topic: sponsored film
Fragment from a drama about the friendship between a white boy and the daughter of his family’s African American servant. Preserved in collaboration with the New Zealand Film Archive and the Library of Congress.
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Topics: silent film, New Zealand Project
Film commissioned by a leading architectural journal to discuss major trends in its field. Among the 16 architects, planners, and builders appearing are Eero Saarinen, Edward Durell Stone, Ludwig Mies van der Rohe, and Frank Lloyd Wright.
Topic: sponsored film
Film sponsored by the Troy, New York–based manufacturer of Arrow shirts to explain its reasons for moving its business down south. Enterprise tells the true story of how two World War II veterans invited the company to occupy an industrial plant that they had built in the hope of revitalizing Buchanan, Georgia. Five hundred residents signed a pledge stating that they were willing to work in the new factory. Cluett, Peabody & Co. eventually employed one-third of the townspeople.
Topic: sponsored film
dvertising film for tobacco products profiling the modern Sioux people of the Rosebud Reservation in South Dakota. Fallen Eagle includes reenactments of traditional ceremonies but also points to the economic plight of the current-day Sioux. Improved opportunities, the film suggests, could come from the development made possible by the damming of the Missouri River. Note: Part of an award-winning series of seven films. According to Business Screen , the sponsor chose a Native American...
Topic: sponsored film
Promotional film for the pioneering American plastics company that surveys the contribution of plastics to everyday life. Flight to the Future is structured as a discussion on a transcontinental flight, during which three plastics experts (a manufacturer, an engineer, and a designer) tell the flight attendant about their industry. Over the course of the film, a multitude of plastics products are shown.
Topic: sponsored film
Science film positioning atomic energy as both a peaceful and a warlike force. Sponsored by a corporation involved in the nascent nuclear industry, the film is an animated introduction to atomic energy and designed to be, as a Business Screen reviewer reported, “entertaining but scientifically accurate.” The periodic table, represented as “Element Town,” depicts each element in a distinctive shape suggesting its use by humans. Radium, whose giant head resembles an atomic nucleus, decays...
Topic: sponsored film
One-reel Essanay Western, preserved with the collaboration of the National Film and Sound Archive of Australia and the Library of Congress.
Topic: silent film
Feature-length drama, written by Ida May Park, in which convicts befriend a poor family and struggle to go straight. Preserved in collaboration with the New Zealand Film Archive and The Museum of Modern Art.
Topics: silent film, New Zealand Project
Anti-union film dramatizing a strike staged by the International Association of Machinists in Princeton, Indiana, in 1956–57. Note: The film was based on a fictionalized pamphlet by Rev. Edward Greenfield, an anti-strike movement leader who worked as a propagandist for a right-to-work organization in California. And Women Must Weep was used to counter union organizing campaigns; in 1963, the National Labor Relations Board nullified a union representation election because the film was...
Topic: sponsored film
A one-reel farce, starring Billy Bletcher, in which a wife plots to keep her husband at home. Preserved in collaboration with the New Zealand Film Archive and The Museum of Modern Art.
Topics: silent film, New Zealand Project
Highly praised industrial film showing the production of steel. Steel: Man’s Servant was shot in U.S. Steel mines and mills in Illinois, Indiana, Ohio, Minnesota, and Pennsylvania and was considered by documentarian Pare Lorentz “the most beautiful color picture ever made” ( Business Screen 1, no. 2). Note: Produced in 35mm three-strip Technicolor at a cost of $250,000. Steel: Man’s Servant was shot in ten weeks and became the company’s major informational film, replacing...
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Topic: sponsored film
Historical survey tracing the use of natural fibers from ancient times to the present. Commissioned by a synthetic textile manufacturer, the film was praised for its high production values and few references to its sponsor. Note: Fibers and Civilizations was shown in the U.S. Pavilion at the 1958 Brussels World’s Fair.
Topic: sponsored film
Comedy about a writer’s neglected wife who devises her own story to make her point. Preserved in collaboration with the New Zealand Film Archive and the George Eastman Museum.
Topics: silent film, New Zealand Project
Series of some 20 episodes, some with animation, illustrating news events and Ford-related subjects. This episode shows Buffalo Bill and the 101 Ranch Wild West Show, a celebration of the opening of the Ford Assembly Plant in Oklahoma City, a patriotic parade by Ford employees in Detroit, and President Woodrow Wilson attending a memorial service for Yuan Shikai, president of the Republic of China. Note: Film World and A-V News reported that the series was distributed for virtually no fee...
Topic: sponsored film
Update of the classic fairy tale, set in a boarding house and featuring Mary Fuller. Preserved in collaboration with the New Zealand Film Archive and the Academy of Motion Picture Arts and Sciences.
Topics: silent film, New Zealand Project
Documentary about the 1938–39 Tool and Die Makers strike affecting eight General Motors plants. Told from the point of view of the strikers, the film shows the picket lines and Detroit police and ends with a question to Henry Ford: “Want to know who’s next?” Note: The UAW called the strike to secure its position after it split from the American Federation of Labor. The Tool and Die Makers were a key group because their work was necessary for the first phase of production. The UAW...
Topic: sponsored film
Produced to celebrate the 50th anniversary of the Model T Ford, The American Road highlights the role of automobiles, highway construction, and Ford Motor’s leadership in the development of transportation in the United States. The production mixes archival footage with reenactments and has a contemporary ending in color. Note: Received a Freedoms Foundation award in 1954 and a Golden Reel Award from the American Film Assembly in 1954.
Topic: sponsored film
Internationalist film exploring the economic and political importance of Latin America to the United States. A document of the “Good Neighbor Policy” era, The Bridge shows the endemic poverty and recent industrialization of Latin America and looks to such postwar advances as air travel, the “bridge” that will eventually link the United States with its neighbors to the south. The New York Times quoted Willard Van Dyke as saying, “We cannot expect to do much trade with South...
Topic: sponsored film
Animated demonstration showing how the Western Electric motion picture sound system works. In this lively cartoon, “Talkie” brings “Mutie” to “Dr. Western,” who gives him a voice. The team shows how sound motion pictures are made and reproduced. Note: Carlyle Ellis, the early industrial and educational filmmaker, contributes the voice for Dr. Western.
Topic: sponsored film
Film promoting television sets and the broadcast of New York’s first regularly scheduled programs. The short shows RCA’s production studios in Rockefeller Center, television demonstrations at the 1939–40 New York World’s Fair, RCA’s Empire State Building transmitter, and remote mobile broadcast units.
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Topic: sponsored film
Promotional film demonstrating the importance of newspapers in everyday life. Sponsored by New York’s largest-circulation newspaper, 17 Days is set during the citywide strike of newspaper delivery truck drivers in the summer of 1945. The film shows how the public literally went the extra mile to get their papers directly from the Daily News . Mayor Fiorello LaGuardia does his part by reading aloud the Dick Tracy comic strip on the radio.
Topic: sponsored film
Charming one-reeler in which the family dog steps in to serve as matchmaker for two shy brothers. Preserved in collaboration with the New Zealand Film Archive and the Library of Congress.
Topics: silent film, New Zealand Project
Documentary showing how to set underwater explosives, preserved in collaboration with the New Zealand Film Archive and The Museum of Modern Art.
Topics: silent film, New Zealand Project
Two parts of an epic industrial film chronicling the manufacture of automobiles. Preserved in collaboration with the New Zealand Film Archive and the Academy of Motion Picture Arts and Sciences.
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Topics: silent film, New Zealand Project
Drama arguing for more sympathetic treatment of troubled adolescents. A social worker reaches out to Jerry, a disturbed youngster in an unhappy home dominated by an uncaring stepmother. During a melodramatic confrontation, Jerry takes out his anger by attacking sofa cushions with a switchblade. Shot like a low-budget Hollywood feature, the film mirrors the period’s growing concern with juvenile delinquency. Note: Boy with a Knife was made as a fund-raiser for the Los Angeles Community...
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Topic: sponsored film
Sidney Drew comedy in which an overtaxed host hatches a plot to rid his household of an obnoxious guest. Preserved in collaboration with the New Zealand Film Archive and George Eastman Museum.
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Topics: silent film, New Zealand Project
Training film made for mental health and social workers. Activity Group Therapy explores the development of socially maladjusted boys, 10 and 11 years old, over 65 weeks of activity group therapy. Using concealed cameras and microphones, the film records how the subjects act out their disturbances and documents their interactions with a therapist and with other boys. A dense and absorbing record of children’s vernacular speech and body language, this unrehearsed film argues for...
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Topic: sponsored film
Two-reeler in which Snooky the Humanzee, a chimp with the smarts of Rin Tin Tin, plies his detective skills to find kidnapped twins. Preserved in collaboration with the New Zealand Film Archive and the Library of Congress.
Topics: silent film, New Zealand Project
Medical film sponsored by the Philadelphia-based pharmaceutical firm to illustrate how obesity affects the performance of simple everyday tasks. This unusual short made for physicians shows the struggle of an overweight traveler ascending the stairs at Pennsylvania station and trying to enter a phone booth to make a call. Fed up and exhausted, the man seeks medical advice. Note: The Ordeal of Thomas Moon was shot on location and used natural sound. The film contains no direct...
Topic: sponsored film