Tye DeGrange is the founder and CEO of Round Barn Labs, a growth marketing consultancy based in San Francisco focused on providing “growth as a service” for startups seeking to generate traction.
Many marketers get their start in messaging, branding, and the qualitative components of delivering a value proposition to the right audience. However, Tye began his career working with direct response which forced him into thinking about the direct ROI of the ads that he was running.
Prior to starting Round Barn Labs, Tye ran acquisition for a number of high growth startups in San Francisco. He also led motors affiliate marketing for eBay in 2010 and 2011.
Some of the themes discussed in this episodes include the importance of listening to your customers, why it’s essential to be a flexible marketer, and the constant changes we can expect from the marketing technology landscape.
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