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B2B Nation

TechnologyAdvice

B2B Nation is the TechnologyAdvice podcast for B2B sales and marketing professionals with expert opinions and advice on the most important topics in the industry today. Hosted by Chris Klinefelter.

Archived from iTunes at https://itunes.apple.com/us/podcast/b2b-nation/id1077503266. Items in this collection are restricted.

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B2B Nation
Oct 31, 2017 TechnologyAdvice
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Gamification Talk Radio interview with Zach Jones. VP of Sales for TechnologyAdvice.
B2B Nation
Apr 26, 2017 TechnologyAdvice
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Scott Brinker: The Heart of Marketing Hasn't Changed by TechnologyAdvice
B2B Nation
Apr 6, 2017 TechnologyAdvice
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Kristen Wendel at Revenue Summit 2017 by TechnologyAdvice
B2B Nation
Apr 4, 2017 TechnologyAdvice
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Lincoln Murphy at Revenue Summit 2017 by TechnologyAdvice
B2B Nation
Apr 3, 2017 TechnologyAdvice
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Rob Jeppsen at Revenue Summit 2017 by TechnologyAdvice
B2B Nation
Mar 31, 2017 TechnologyAdvice
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Sean Ford: Improving and Using Buyer Personas by TechnologyAdvice
B2B Nation
Mar 28, 2017 TechnologyAdvice
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Bastiaan Janmaat At Revenue Summit 2017 by TechnologyAdvice
B2B Nation
Mar 27, 2017 TechnologyAdvice
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Craig Rosenberg - The Vital ABM Relationship by TechnologyAdvice
B2B Nation
Mar 24, 2017 TechnologyAdvice
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Kristina McMillan Interview Revenue Summit 2017 by TechnologyAdvice
B2B Nation
Mar 23, 2017 TechnologyAdvice
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Nadjya Ghausi, the head of marketing at Prezi, was a recent guest on B2B Nation. We talked about the challenges that presenters deal with to make engaging presentations, how to create an experience that the audience will remember, how looking at the presentation lifecycle can improve customer interactions, and more!
B2B Nation
Mar 9, 2017 TechnologyAdvice
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Mike Poyser, the VP of analytics at Aimia Americas, was a recent guest on B2B Nation. We talked about moving to the customer lifetime value mindset, searching for signifiers of longevity that marketers can measure, how to engage with super-customers and scale that to a broader customer base, and more!
B2B Nation
Feb 28, 2017 TechnologyAdvice
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Andrew Dumont, marketing expert and former CMO at Bitly, was a recent guest on B2B Nation. We talked about the similarities between account-based marketing (ABM) and inbound marketing, how those two tactics can work together, and how to increase customer retention and reduce churn rate through customer expansion tactics.
B2B Nation
Feb 24, 2017 TechnologyAdvice
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Marylou Tyler, a sales process expert and author of the book Predictable Prospecting, was a recent guest on B2B Nation. We discussed the three main buckets of sales leads, how to start effective conversations with leads, effective cold calling and prospecting techniques, how technology affects cold calling, and more!
B2B Nation
Feb 14, 2017 TechnologyAdvice
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Shari Medini, co-founder of Push Pull Marketing was a recent guest on B2B Nation. We discussed how brands and businesses of all sizes are moving to small community marketing, how Medium.com works as a small community marketplace, how you can use targeted personas in marketing automation, and more!
B2B Nation
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Sangram Vajre of Terminus and Max Altshuler of Sales Hacker were recent guests on B2B Nation. We discussed the problems of technology and training, the benefits of casting a narrow net with personalized messaging, building customer advocacy by building relationships, how sales and marketing can work together to achieve revenue goals, and more!
B2B Nation
Jan 25, 2017 TechnologyAdvice
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Nicole Lazzaro, the CEO at XEODesign, was a guest on B2B Nation. We talked about the science behind what chemicals influence happiness, designing desirable brain states to help you get more done, and more!
B2B Nation
Dec 20, 2016 TechnologyAdvice
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Joel Capperella, an expert sales and marketing consultant, was a recent guest on B2B Nation. We talked about the state of sales and marketing alignment, strategies to help improve the relationship between marketing and sales, how this alignment might evolve in the next five years, and more!
B2B Nation
Dec 16, 2016 TechnologyAdvice
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Hana Abaza, the head of strategy at Uberflip, was a recent guest on B2B Nation. In this episode, we talked about the "good and the ugly" of content marketing, how to improve your content strategy to increase sales, how content shapes customer advocacy and loyalty, how marketers can automate better, and more!
B2B Nation
Nov 11, 2016 TechnologyAdvice
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Jon Miller, the Co-Founder and CEO at Engagio, was a recent guest on B2B Nation. In this episode, we discussed the strategy that makes up ABM, how ABM changes marketing and sales processes, how to implement account-based sales development, a real life example of ABSD, the CO:LLABORATE conference, and more!
B2B Nation
Nov 4, 2016 TechnologyAdvice
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Herman Man, the Vice President of Product at Xero, was a recent guest on B2B Nation. In this episode, we discussed virtual reality (VR) versus augmented reality (AR), how businesses can use AR and VR to their advantage, the future of small business accounting, and more!
B2B Nation
Oct 31, 2016 TechnologyAdvice
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B2B Nation was invited to an exclusive CEB Expert Roundtable interview. Brent Adamson, author of "The Challenger Sale" moderated the discussion. The panel included Nick Toman, Head of the Sales Leadership Council at CEB, author Jill Konrath, and Lori Richardson, CEO of Score More Sales. This is the Second Session of the roundtable where the panel discussed complexity on the customer side. Enjoy!
B2B Nation
Oct 31, 2016 TechnologyAdvice
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B2B Nation was invited to an exclusive CEB Expert Roundtable interview. Brent Adamson, author of "The Challenger Sale" moderated the discussion. The panel included Nick Toman, Head of the Sales Leadership Council at CEB, author Jill Konrath, and Lori Richardson, CEO of Score More Sales. This is the Third Session of the roundtable where the panel offered practical tips for overcoming complexity. Enjoy!
B2B Nation
Oct 31, 2016 TechnologyAdvice
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B2B Nation was invited to an exclusive CEB Expert Roundtable interview. Brent Adamson, author of "The Challenger Sale" moderated the discussion. The panel included Nick Toman, Head of the Sales Leadership Council at CEB, author Jill Konrath, and Lori Richardson, CEO of Score More Sales. This is the First Session of the roundtable where the panel discussed complexity for the sales rep. Enjoy!
B2B Nation
Oct 28, 2016 TechnologyAdvice
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Sangram Vajre, Co-Founder and CMO at Terminus, was a recent guest on B2B Nation. In this episode, we discussed how account based marketing began, how account-based marketing works for channel sales, the FlipMyFunnel methodology, the upcoming panel at CO:LLOBORATE with Jon Miller of Engagio and Justin Gray of LeadMD, and more!
B2B Nation
Oct 27, 2016 TechnologyAdvice
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B2B Nation was invited to an exclusive CEB Expert Roundtable interview. Brent Adamson, author of "The Challenger Sale" moderated the discussion. The panel included Nick Toman, Head of the Sales Leadership Council at CEB, author Jill Konrath, and Lori Richardson, CEO of Score More Sales. In this episode, the panel discussed the complexity of the salesperson’s job and how that complexity impacts productivity, advice for sellers within the complex sales cycle, eternal complexity of the...
B2B Nation
Oct 3, 2016 TechnologyAdvice
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Adam Maude, a senior director at CEB, and Jessica Cash, head of sales and marketing solutions for new product development at CEB, were recent guests on B2B Nation. In this episode, we discussed the Challenger sale, why the Challenger method is more effective than traditional relationship building, and more!
B2B Nation
Sep 28, 2016 TechnologyAdvice
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Kevin O'Malley, the Vice President of Marketing at SalesLoft, was a recent guest on B2B Nation. In this episode, we discussed some of the biggest challenges facing B2B sales teams, what's changed with the modern buyer, ways salespeople can temper automation with a more human touch, how sales reps use email analytics to close deals, and more!
B2B Nation
Sep 28, 2016 TechnologyAdvice
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Claire Tassin, a Senior Executive Advisor at CEB, was a recent guest on B2B Nation. In this episode, we discussed the biggest challenges that small business marketers are facing, strategies marketers use to better target smaller buying groups and single decision-makers, what small business marketing will look like five years from now, and more!
B2B Nation
Sep 22, 2016 TechnologyAdvice
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Shafqat Islam, the Co-Founder and CEO of NewsCred, was a recent guest on B2B Nation. In this episode, we discussed brand storytelling, how marketers can use data to drive business results with content, how brand storytelling is customer centric, and more!
B2B Nation
Sep 20, 2016 TechnologyAdvice
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Rick Karlton, an advisory leader for the Sales Leadership Council at CEB, was a recent guest on B2B Nation. In this episode, we discussed some of the biggest challenges in B2B sales today, how B2B organizations are trying to alleviate the complexity of the sales cycle, where B2B sales goes in the future, and more!
B2B Nation
Sep 13, 2016 TechnologyAdvice
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Allen Gannett, the CEO at TrackMaven, was a recent guest on B2B Nation. In this episode, we discussed how to become a more data-driven marketer, how Snapchat can be used for B2B, the best social channels for paid media, Content Marketing World 2016, and more!
B2B Nation
Sep 13, 2016 TechnologyAdvice
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Jack Kosakowski, the Global Head of B2B Sales Execution at The Creation Agency, was a recent guest on B2B Nation. In this episode, we discussed why social is relevant to sales, how to prove the ROI of social efforts, the future of social selling, and more!
B2B Nation
Sep 7, 2016 TechnologyAdvice
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Dominic Ambrosio, the managing consultant of marketing solutions at CEB, was a recent guest on B2B Nation. In this episode, we discussed commercial messaging and what means for B2B, commercial insight versus thought leadership, how businesses can create a commercial insight, CEB Sales and Marketing Summit 2016, and more!
B2B Nation
Aug 22, 2016 TechnologyAdvice
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Michael Brenner, the CEO of Marketing Insider Group, was a recent guest on B2B Nation. In this episode, we discussed the history of content marketing, what valuable content really looks like, understanding the ROI from content marketing efforts, Content Marketing World 2016, and more!
B2B Nation
Aug 18, 2016 TechnologyAdvice
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Joe Pulizzi, the CEO of Content Marketing Institute, was a recent guest on B2B Nation. In this episode, we discussed the essence and value of content marketing, how to measure content marketing efficacy, tips for getting started with content marketing, Content Marketing World 2016, and more!
B2B Nation
Aug 11, 2016 TechnologyAdvice
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Trish Bertuzzi, the CEO of The Bridge Group, was a recent guest on B2B Nation. In this episode, we discussed the challenges sales development representatives face today, the importance of sales and marketing alignment, and the value of understanding the message that is being received by your prospects.
B2B Nation
Aug 8, 2016 TechnologyAdvice
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Loretta Jones is the ‎VP of Marketing at Insightly. In this episode, we discuss what predictive analytics means, how predictive data has different applications for different job roles, what types of data can initiate sales/marketing action , and how predictive analytics may evolve in coming years.
B2B Nation
Aug 8, 2016 TechnologyAdvice
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Amar Doshi, the vice president of product at 6Sense, was a recent guest on B2B Nation. In this episode, we discussed the highlights of the B2B ESP conference, broke down and defined the differences between predicting and analyzing, and looked at where predictive analytics is headed and how it will evolve.
B2B Nation
Jul 6, 2016 TechnologyAdvice
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Hank Weghorst is the Chief Technology Officer at Avention. In today's episode, we discuss account-based marketing adoption, what it means to be a data driven marketer, and sales/marketing alignment.
B2B Nation
Jun 23, 2016 TechnologyAdvice
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Paul Albright is the CEO and Co-Founder of Captora. In today's episode, we discuss why marketers should focus more on their top-of-the-funnel strategy, whether more campaigns is better, how ToFu campaigns scale, and much much more.
B2B Nation
Jun 16, 2016 TechnologyAdvice
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Katharine Mobley is the CMO at WeCareCARD and a digital Storyteller for the Huffington Post. She shares her thoughts on the difference between B2B and B2C social selling, the benefits of social selling for ABM, and her panel on women in technology at FlipMyFunnel. You can read some of her posts below: http://blog.creationagency.com/22-the-disruption-of-women-in-technology/ http://www.huffingtonpost.com/katharine-mobley/a-business-case-for-fixin_b_9760766.html
B2B Nation
Jun 13, 2016 TechnologyAdvice
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Aaron Dun is the SVP of marketing at SnapApp. In this episode we discuss how content has evolved, the most effective content strategy to drive leads, how and why the MarTech stack is so crowded, SiriusDecisions, and more!
B2B Nation
Jun 9, 2016 TechnologyAdvice
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Julia Stead is the Director of Demand Generation at Invoca. In this episode, live from the 2016 SiriusDecisions Summit, we discuss why B2B marketers have historically fallen behind B2C marketers and how intelligent growth can help fuel and sustain revenue-driven marketers today.
B2B Nation
Jun 8, 2016 TechnologyAdvice
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How does the idea of intelligent growth frame your demand generation and marketing strategy? In this episode, I asked 8 different leaders in demand generation and marketing their thoughts. Guests are below: Meagen Eisenberg, ‎CMO at MongoDB Vanessa Porter, Director of Marketing at SnapApp Julia Stead, Director of Demand Generation at Invoca James Thomas, CMO at Allocadia Aaron Dun, SVP of Marketing at SnapApp Christine Ladd, ‎Account Executive, Strategic Accounts at SalesLoft Seth...
B2B Nation
Jun 7, 2016 TechnologyAdvice
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Adam von Reyn is the VP of Growth Marketing and Joe Chernov is the VP of Marketing at InsightSquared. In today's episode, we discuss how companies should allocate account-based vs. inbound marketing to their overall strategy, how content marketing for ABM has evolved, the FlipMyFunnel Festival, and more!
B2B Nation
Jun 6, 2016 TechnologyAdvice
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Katie Rogers is the Vice President Customer Success at SalesLoft. In today’s episode we discuss whether there’s a stage in the customer journey that’s most important to customer success, the biggest challenge that exists today, and of course, since this episode is sponsored by FlipMyFunnel, customer success’ relationship to ABM.
B2B Nation
Jun 3, 2016 TechnologyAdvice
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Meagan Eisenberg is the ‎Chief Marketing Officer at MongoDB. In this episode she shares her thoughts on revenue marketing, how demand generation will change in the coming years, how intelligent growth frames her marketing, SiriusDecisions, and more!
B2B Nation
Jun 2, 2016 TechnologyAdvice
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Sangram Vajre is the CMO and Co-Founder of Terminus. In this episode we discuss the growth and transformation of ABM, how the marketing technology stack has impacted account-based marketing, why marketers have been lazy with their KPIs, the FlipMyFunnel Festival, and more! Find out more about the FMF Festival: http://flipmyfunnel.com/flipmyfunnel-festival-austin/
B2B Nation
May 31, 2016 TechnologyAdvice
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Lincoln Murphy is a customer success strategist, growth architect, and President of Winning by Design. In this episode we discuss how the way companies look at customer success has changed, the importance of properly framing customer success with desired outcomes, how companies should think about making their customers more powerful, the relationship between ABM and customer success, FlipMyFunnel Festival, and more!
B2B Nation
May 27, 2016 TechnologyAdvice
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Hana Abaza is the VP of Marketing at Uberflip. In this episode she shares her thoughts on whether every company should have a podcast, how to measure the success of a podcast, the best time to publish, and so much more! More on Flip The Switch: http://uberflip.com/podcast
B2B Nation
May 25, 2016 TechnologyAdvice
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Brian Trautschold is the Co-Founder of Ambition, a gamificaiton software platform that helps sales and marketing teams more easily track and maintain their goals. In today’s epsiode we discuss goalsetting for sales and marketing and how goalsetting is changing over time, why quarterly KPIs are so antiquated, and why marketers are becoming more transparent.
B2B Nation
May 23, 2016 TechnologyAdvice
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Craig Rosenberg is the Chief Analyst at TOPO. In the episode, we discussed the importance of research for something as new as ABM, how the structure of marketing KPIs impacts ABM adoption, some of the biggest mistakes companies make with ABM, and what he's most looking forward to at the FlipMyFunnel Festival. Find out more about TOPO: http://topohq.com/ More on the FlipMyFunnel Festival: http://flipmyfunnel.com/flipmyfunnel-festival-austin/
B2B Nation
May 12, 2016 TechnologyAdvice
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Jay Baer is an author, speaker, podcaster, investor, and President of Convince and Convert. In this episode we discuss how much louder the haters are today than a decade ago, whether the increase in social complaints will continue for the foreseeable future, his Hug Your Haters book, and so much more! Hug Your Haters: http://www.jaybaer.com/hug-your-haters/ Appfolio: http://www.appfolio.com/customer-reviews
B2B Nation
May 2, 2016 TechnologyAdvice
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Amanda Nelson is the Senior Manager of AppExchange Content & Community at Salesforce. In this episode we discuss when/why you should re-purpose your content, what to consider when developing a re-purpose strategy, how to measure your content for re-purposed ability, and the ultimate form of re-purposing, writing a book. Read more: http://technologyadvice.com/blog/marketing/the-purpose-of-re-purposing/ Find out more about the AppExchange: https://appexchange.salesforce.com
B2B Nation
Apr 25, 2016 TechnologyAdvice
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Jim Williams is the VP of Marketing at Influitive. In the episode, we discussed the history and growth of advocate marketing, how to measure success with an advocate marketing program, how MarTech’s growth impacts software purchases, and why ABM is the next stage in B2B marketing evolution. Read more: http://technologyadvice.com/blog/marketing/growing-brand-affinity-with-influencer-marketing/ More on Influitive: http://influitive.com
B2B Nation
Apr 20, 2016 TechnologyAdvice
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Chris Bucholtz is the Director of Content Marketing at CallidusCloud, sales performance management software. In this episode he shares his thoughts on the importance of marketing attribution, how sales and marketing can best utilize data from content, and how that data can be applied to creative development.
B2B Nation
Apr 19, 2016 TechnologyAdvice
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Kendra Morton is the Director of Demand Generation Marketing at Teradata Marketing Applications. In this episode, we dive deeper into demand generation, how we as marketers can better implement campaigns and measure our results. Demand Generation is a common challenge every marketing department has to face. The fact that 3% of marketers would rate their demand generation as effective is pretty crazy but not surprising.
B2B Nation
Apr 14, 2016 TechnologyAdvice
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Rob Chen is the CMO at CEB. CEB is a best practice insight and technology company and they recently held a Sales and Marketing Summit in Las Vegas. I met up with Rob there to discuss how working for a company that’s constantly researching best practices for marketing can test and utilize those insights. Read more: http://technologyadvice.com/blog/marketing/behind-the-scenes-insights-from-the-2015-ceb-sales-and-marketing-summit/
B2B Nation
Apr 13, 2016 TechnologyAdvice
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Jessica Cross is the Director of Audience Marketing for EverString (www.everstring.com), a company hoping to help marketers better predict their customers and prospects. As marketers, making sure you're speaking the same language as and using the same currency as your sales team is critical to your overall success. Today's episode is all about that. Predictive marketing helps determine which accounts to target and creates a dialogue between marketing and sales. But first, I had to ask, what...
B2B Nation
Apr 11, 2016 TechnologyAdvice
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Jeffrey Cole is the Director of The Center for the Digital Future at USC Annenberg. In this episode he shares his thoughts on some of the biggest changes in communication technology in the past decade, how they have impacted marketers, whether consumers are reacting to or setting the digital precedent, and more! Read more: http://technologyadvice.com/blog/marketing/big-data-myth/
B2B Nation
Apr 7, 2016 TechnologyAdvice
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Stephen Saber is the CEO of The Pulse Network, a cloud-based platform focused on content marketing and event solutions. In this episode he shares his thoughts on the role of customized content, multi-channel engagement, common mistakes with content strategies, and more!
B2B Nation
Apr 5, 2016 TechnologyAdvice
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Andrew Yang is the Founder & CEO of Venture for America. In this episode we discuss the current state of entrepreneurship in the US, why more folks don't carve their own path, and how brands and marketers can learn from Venture for America. More on Generation Startup: http://www.creativebreed.com/generationstartup/ Venture for America: http://ventureforamerica.org/
B2B Nation
Apr 1, 2016 TechnologyAdvice
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Chris Klinefelter is the Marketing Manager at TechnologyAdvice. In this April Fools Day episode we discuss severed marketing, why sales and marketing teams shouldn't align, and what that means for our industry going forward. Follow Chris: http://twitter.com/cklinefelter Follow the Marketing Laboratory: http://twitter.com/mktglaboratory
B2B Nation
Mar 31, 2016 TechnologyAdvice
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Joseph Jaffe is the CEO of Evol8tion, a company connecting leading brands with early stage tech startups to solve business challenges. In this BONUS Episode he shares his thoughts on the value of connecting startups and established brands, his favorite possible connections, and how applicable the idea is to B2B companies.
B2B Nation
Mar 31, 2016 TechnologyAdvice
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Joseph Jaffe is the CEO of Evol8tion, a company connecting leading brands with early stage tech startups to solve business challenges. In this BONUS Episode he shares his thoughts on why businesses should focus on retention more than acquisition, how that impacts the customer journey, and why “zero paid media” should be the new marketing model. Read more: http://technologyadvice.com/blog/marketing/why-retention-is-the-new-acquisition/
B2B Nation
Mar 30, 2016 TechnologyAdvice
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Kyra Reed is a nationally recognized digital marketing consultant and Co-Founder of the MTO Agency. In this episode we discuss how companies target and engage with audiences differently on social, which social media channels your brand should be on, and so much more!
B2B Nation
Mar 30, 2016 TechnologyAdvice
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Sangram Vajre is the Co-Founder and CMO at Terminus and the Founder of the FlipMyFunnel movement. He shares his thoughts on the ascendence of ABM, it's biggest challenges, and what to expect at the FlipMyFunnel Roadshow. More info on the upcoming FMF Virtual Summit: http://bit.ly/1RMW7q1
B2B Nation
Mar 29, 2016 TechnologyAdvice
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David Ostrov is the CEO of Noteblox and a veteran in the marketing software space. In this episode, we take a look at how the growth of enterprise marketing software, what that change means for marketers, and how to improve landing page optimization.
B2B Nation
Mar 24, 2016 TechnologyAdvice
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Wendy Clark is the CEO of DDB North America, a highly ranked, worldwide advertising agency with clients such as State Farm, McDonalds, Johnson and Johnson, and Hertz. She joined the B2B Nation as part of our partnership with the 4A’s Transformation Conference. In this episode we talk several of the ongoing transformations in the marketplace today, including the transformation of advertising and marketing, creative and media, customer interaction, and so much more. Read more:...
B2B Nation
Mar 21, 2016 TechnologyAdvice
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Carrie Murphy is the Marketing Content Manager at Revinate, Hotel Operations, Marketing & Revenue Software. In this episode she shares her thoughts on what marketers can learn from the hotel customer feedback model, personalization, one-to-one marketing, and more!
B2B Nation
Mar 18, 2016 TechnologyAdvice
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Jillian Wohlfarth is the Director of Content at SendGrid, a cloud-based customer communication platform. In this episode she shares her thoughts on their motto, getting the right message, to the right person, at the right time, with the right frequency.
B2B Nation
Mar 16, 2016 TechnologyAdvice
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Robbie Kellman Baxter is creator of the popular business concept "membership economy", strategy consultant, and a best-selling author. In this episode she shares her thoughts on rethinking the marketing funnel, superusers, and how the membership economy impacts B2B marketers today. Find out more on The Membership Economy: http://peninsulastrategies.com/the-membership-economy/wp/
B2B Nation
Mar 15, 2016 TechnologyAdvice
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Jon Miller is the Founder and CEO of Engagio, an all-in-one platform for account-based marketing. In this episode, he shares his thoughts on the growth of ABM, some of its biggest challenges, his key takeaways from FlipMyFunnel, and more! Read more: http://technologyadvice.com/blog/marketing/transcending-the-hype-of-account-based-marketing/ More on Engagio: http://engagio.com Also check out the upcoming FMF Virtual Summit: http://bit.ly/1RMW7q1
B2B Nation
Mar 14, 2016 TechnologyAdvice
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Adam New-Waterson is the CMo at Lean Data, a lead management solution looking to simplify B2B sales. In this episode of B2B Nation, he shares his thoughts on how LeanData has changed the way thier sales and marketing teams operate, how often they meet, their metrics, and so much more! Check out the upcoming FMF Virtual Summit: http://bit.ly/1RMW7q1
B2B Nation
Mar 11, 2016 TechnologyAdvice
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Adrienne Weissman is the Chief Marketing Officer at G2 Crowd. She shares her thoughts on what exposed selling means to her, why you should have a strong review strategy, FlipMyFunnel, and more! Check out the upcoming FMF Virtual Summit: http://bit.ly/1RMW7q1