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Cameron Real Estate Group Careers Podcast with Tom Cafarella

Tom Caferella

If you are looking to buy or sell a home, get all the information and the latest updates, tips, and tricks from Tom Caferella - your professional Real Estate Agents.



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Today I’m going to give you a crash course on generating buyer leads. Here’s what you should know. Join Our Team Today, we’re going to discuss one of my favorite topics: How to generate a massive amount of buyer leads without breaking the bank. Each month, my team generates over 1,000 motivated buyer leads without breaking the bank. Anybody can buy that many leads from Zillow or Trulia, but when we generate them at such a low cost, we get a massive return on investment.  I have a few...
There are a number of steps involved in building a database, so today I want to cover each of them in depth. Join Our Team Today, I’d like to tell you about building a database from which you can continuously prospect. This will help you get face-to-face with buyers on a daily basis.  When you start building your database, the first place you should draw from is your old buyer and seller leads, as well as your sphere of influence (or SOI). These sources are a given. It’s as simple as...
I’m currently on a hiring spree. The volume of leads my team is seeing is too much for us to handle without more help. Today, I’m bringing you the story of how we got to this point.  Join Our Team Growing a business takes a lot of time and effort. This is something I’ve learned firsthand from my experience in real estate. Today, I fix and flip over 100 properties per year and have grown a brokerage of over 150 agents. These are things I once never believed would be possible. Four or five...
What do you do with old buyer and seller leads? If you aren’t currently working them, you’re missing out on a ton of opportunities. Join Our Team Not too long ago, I noticed a major problem within my own brokerage. We generate over 2,000 buyer and seller leads each month. You might be wondering why this is a problem. Well, the issue is that many of these leads aren’t interested in buying or selling right now.  This brought up an important question: How can we work leads that aren’t...
Right now, the Cameron Real Estate Group is extending an offer to agents who want to generate face-to-face seller appointments. Join Our Team If you want motivated seller leads booked and scheduled for you in the exact area you want to work, we have an offer for you. We have just recently increased our motivated seller marketing budget, and we’re generating over 100 face-to-face appointments for the agents within our brokerage. The problem I have right now is that I actually have more seller...
Building a real estate team is something I highly recommend if you’re a solo agent. I know from experience. Join Our Team If you’re an agent who doesn’t have a real estate team, I think it’s critical that you think about building one, and there are several reasons why. I used to do everything myself, and there are enormous benefits to be had by having a full team behind you.  Below I’ve posted timestamps of my full discussion listing the advantages of building a real estate team so...
At the Cameron Real Estate Group, we have a fully automated system that turns your listings into buyer leads. Here is how it works. Join Our Team One problem a lot of agents have is that sometimes they are so busy meeting with buyers and sellers that they do not take the basic steps necessary to fully leverage their listings into additional opportunities. For every listing you get, you should get one additional transaction—one buyer that eventually turns into money down the line. Getting a...
As a member of my Mojo Elite Group, you’ll learn how to generate your own seller leads and potentially get paid to make face-to-face seller appointments for our brokerage. Join Our Team What is my Mojo Elite Group and how can it help you as an agent? First, I’ll back up for a second. Mojo is the three-line dialer we use to call people directly, whether they’re old seller leads, old buyer leads, or we’re just circle prospecting to a particular neighborhood. We typically call up to 100...
Creating a leadership council in my brokerage has helped our agents become more productive without taking up more of their time. Join Our Team As the broker/owner of my own business, I’ve learned the hard way over the past couple years that my thoughts on how the business should run don’t always jive with what the agents actually need. The reality is, I’m not in the field every single day meeting with buyers and sellers, and I only have a high-level view of everything going on.  In the...
I want to create a brokerage that allows each agent to make more money than any other brokerage in the nation, and here’s how I plan on doing that. Join Our Team My overall vision for Cameron Real Estate Group is to create a brokerage that allows each agent to make more money than any other brokerage in the nation. I don’t compare myself to just Massachusetts real estate offices—I’m looking to become the best in the business nationwide.  My goal whenever a real estate agent comes on...
If you can utilize Facebook as a buyer lead source and marketing platform, your average cost per lead will be super low and your ability to convert will be super high. Join Our Team As an agent, you need to take advantage of Facebook as the top lead generation source and marketing platform in our industry.  Whether you like Facebook or not, us real estate agents need to capitalize on where our buyers’ eyes are, and buyers today look at Facebook six to eight times per day on average. This...
How does my team turn investment leads into listings? Today I would like to share the story behind why we have more leads than we know what to do with. Join Our Team Today I would like to share how my investment leads turn into your listings. As a real estate investor, I have fixed and flipped over 100 properties in the greater Boston, New Hampshire, and Rhode Island area. About three or four years ago, though, I encountered a major problem: all the distressed properties seemed to vanish into...
If you are having trouble finding a home for your buyers in our current market, our off-market property database may be helpful to you.  Join Our Team Today we’re talking about a very unusual thing that only our brokerage has, which is our off-market property list.   My primary business is real estate investment. I buy over 100 fix-and-flip properties each year. In order to do that, I’m prospecting directly to sellers so that I can make them an offer on their home.   During that process,...
Today, I’ll be going over everything you need to know about using Google-Pay-Per-Click to generate leads. Join Our Team Have you heard of Google-Pay-Per-Click? This advertising tool can help you convert web traffic into buyer or seller leads, but today I’ll be discussing whether I believe this resource is worth it.  Let’s begin by discussing how this tool works. For those of you who may be unfamiliar with it, Google Pay-Per-Click is how Google generates revenue online. If you’ve ever...
Our team is looking for new agents to help us handle our motivated seller leads. Could you be the right person to fill this role?. Join Our Team Are you sick and tired of your sellers getting outbid on properties? Are you fed up with the lack of available inventory in our market? If so, you may be interested in our Motivated Seller program. Our team generates over 1,000 motivated seller leads each month and goes on more than 100 seller appointments each and every week. However, many of these...
There is a right way and a wrong way to use email marketing in your business. Today I’ll show you the right way. Join Our Team How do you use email marketing effectively in your business? There are certain steps you need to take which I’ve outlined for you. Here are the highlights of the video above in timestamped form which focus on each of these steps and the reasons behind them:If your videos don’t include a call to action, your viewers won’t take any action. 0:25 - The wrong way to...
Though as children we’re taught otherwise, in business, copying the success of others is an important practice. Join Our Team In real estate, it is crucial to make sure that you’re modeling yourself after the very best. Most of us have grown up being taught that we shouldn’t copy others, but in business—especially in real estate—copying others is very important. We don’t want to recreate the wheel; we want to make sure we’re using the best practices. By modeling the systems of...
Cameron Real Estate Group Careers Podcast with Tom Cafarella
- Tom Caferella
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No matter how hard you try, some jobs are just not meant to be. Luckily, in the real estate industry, you have options to find the perfect fit.  Join Our Team Being a real estate agent is not for everyone. It’s for that reason that I want to talk to you about other job opportunities in this industry. No matter how hard we try, we cannot fit people who do not love the job into the mold. When we find an individual who is hard-working but who isn't in love with the job, we try to fit them into...
What is a lead nurturer, and why is the position important for busy brokerages? Today I’ll explain. Join Our Team Today I’d like to discuss the very best hire I ever made in my real estate business, as well as why I encourage you make this same hire.  At the Cameron Real Estate Group, we generate over 100 face-to-face buyer appointments each and every week. By going on all of these buyer and seller appointments, we found that oftentimes, the buyers and sellers aren’t quite ready to take...
If you have a listing appointment and don’t have time to make a CMA yourself, our automated, 30-page CMA will give you all the information you need about the property.  Join Our Team Did you know that we can give you an automated, 30-page CMA with a cash offer for every listing appointment you go on? Our automated, 30-page CMA is a benefit that we provide to not only the 150 agents on my team, but also to outside agents. This is because my ultimate goal is to buy, fix, and flip as many...
Cameron Real Estate Group Careers Podcast with Tom Cafarella
- Tom Caferella
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If you think that I am your competition, you should know more about what I do in the real estate industry. Join Our Team Am I your competition? Of course not. Do I compete against the other agents in my office? Absolutely not. For those of you who do not know anything about me, you should know that I am actually an investor. I am a licensed agent who can take listings and work with buyers, but I do not meet face-to-face with buyers or sellers. I also do not take buyer broker agreements. So,...