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Strategic Small Business Talk about Marketing and Operations - Hotseat Radio

Mark Riffey

Mark Riffey's Strategic Small Business Marketing and Operations Talk Radio is a weekly 30 minute talk show where the small business owner can call in and ask for help with marketing and operations problems.



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If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Today Mark talks about making your business more portable and the reasons why you must consider this as your business grows.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Today Mark talks about common sense SEO. SEO is Search Engine Optimization. Mark talks about what it is and why relevance is so important as Google's search engine gets smarter.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Today Mark talks about making yourself irreplaceable (and the flip side from an employer point of view), and about strategies to help you start and grow a new business.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Today Mark talks about some small, but important changes that you can make to improve your client's/prospect's experience on your website.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Today Mark talks about finding new customers and new products/services to sell them - then finishes up with a little more CPSIA info.
If you've got a marketing or operations problem in your retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. This week Mark talks with Jennifer Taggart - aka "The Smart Mama" and Kathleen Fasanella of Fashion-Incubator.com about the impacts of the CPSIA on small business, XRF lead testing and more facing artisans and cottage businesses.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. This week Mark talks about a marketing campaign for a fundraising event, how the same process applies to for-profit business campaigns and some details on why things were done a certain way. He also shares the single most important thing about a direct mailing.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Today Mark talks about Black Friday, the WalMart stampede and the bigger message it sends, as well as some automation tips.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Today Mark starts a series about president-proofing your small business, ie: taking steps to assure that presidential administration changes help your business, not hurt it.
Tired of being beat up by franchises and big box stores? If so, you're in the right place. Today's show features a panel discussion of guests from independent pharmacies. We'll be discussing the challenges they face and some strategies for dealing with them.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Today Mark talks about motivating (much less allowing) employee creativity, finding the next Bill Gates (etc) and sharing profit with your staff.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Today Mark talks about rituals, airplane time and that 5 minutes you need to build your business in a post-bailout economy
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Today Mark talks about the Oprah factor.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Today Mark talks about simple ways to increase your business 20-40% this year, despite the economic situation.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Today Mark talks about the most important thing to do before launching a new product or service.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Today Mark talks about the person in charge of the economy as well as automating your business.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Today Mark will talk about how to be the leader in your market.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. This week Mark talks about quitting, or more accurately, finding a way to make it work without quitting.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Today Mark talks about strategies to identify what's needed to get to the next level of success in your business.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Today Mark talks about the value of following up with your prospects and clients.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Today Mark talks about taking customers for granted.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Today Mark talks about the iPhone and small business.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Today Mark talks about the American Airlines $15 luggage issue, pricing and commoditization.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Today Mark talks about the value of staying on top of operations and details in your business.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. This week Mark talks about pet peeves about your business and others who provide the goods and services that you offer.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Today Mark talks about consumers, customers and clients, as well as a brief spot on Papa John's.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Today Mark talks about what social media is (Facebook, LinkedIn, Twitter) and how to use it to help your business grow.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. This week Mark is going to talk about the impact of fuel costs on your business, on your clients' behavior & how to deal with it.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. It's interview week! This week we'll be talking to Dr. Joe Capista, author of "What Can A Dentist Teach You About Business, Life & Success?"
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Today, Mark talks about working strategically on your positioning in your market. Critical stuff.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. NOTE: Special time this Friday! 10am-10:30am. Today, Mark talks about the Amazon print on demand (POD) flap.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Today Mark talks about the value of doing market research and introduces a few tools to make this sometimes irksome task quite a bit easier.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. This week Ill be interviewing engineer, CEO and author Forrest Breyfogle about what it takes to grow your small business from the spare bedroom to a million+ in profit.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Call Mark on Hotseat Radio, he'll put your business problems on the hotseat, break them down and discuss strategies with you to solve them. This week, we talk about strategies for hiring quality people without reading 2000 resumes and interviewing 50 people.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Special Wednesday show time this week where we'll be talking about measuring your marketing (and maybe other things) (Special show time due to Mark being in Seattle on Friday for Rotary PETS).
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Call Mark on Hotseat Radio, he'll put your business problems on the hotseat, break them down and discuss strategies with you to solve them. Today, we're going to close out our 3 part trade show series with "After the trade show", perhaps the most important discussion of all.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Call Mark on Hotseat Radio, he'll put your business problems on the hotseat, break them down and discuss strategies with you to solve them. This week, we'll talk about trade shows. At some point or another in your business life. This week, part 2 of our series on exhibiting at a trade show. You wo
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. This week, we'll talk about trade shows. At some point or another in your business life, your business will exhibit at a trade show. Let's talk about some of the dos and donts of exhibiting at a trade show, and Ill talk about secrets that very few exhibiting businesses know about.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Call Mark on Hotseat Radio, he'll put your business problems on the hotseat, break them down and discuss strategies with you to solve them. This week, we talk about looking at your business differently to add new profit lines.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Today Mark talks about positioning your business, both the positioning you have, but more importantly the positioning you should be thinking about and working toward - regardless of what business you're in.
If you've got a marketing or operations problem in your small retail store, restaurant or service business, or you're tired of being beat up by franchises and big box stores, you're in the right place. Between calls today, we're going to talk about the sometimes scary topic of websites. What small business needs one? Who doesnt? What to watch out for, and what to make sure of.
If you're tired of being beat up by franchises and big box stores, you're in the right place. Hotseat Radio is where we put your business problems on the hotseat - and solve them. This week, we're going to talk a bit about getting ready for 2008 and build an action plan for a great year for your business.
Hotseat Radio is for you if... You own a small retail or service business, or sell products and services for one. You're deeply passionate about what you do. In fact, most of the people you meet in your business niche seem to know less about that business than you do - yet they make more than you. You've spent a pile of hard-earned dollars on advertising, and came away with unpredictable or disappointing results. Today Mark talks about introducing continuity income streams into your biz
Hotseat Radio is for you if... You own a small retail or service business, or sell products and services for one. You've spent a pile of hard-earned dollars on advertising, and came away with unpredictable or disappointing results. Today Mark talks about "putting an iron cage around your customers" - customer retention.
Bathrooms say a lot about the way you run your business. Clients see things you take for granted.
Need help with a small business marketing problem? Give Mark a call at Hotseat Radio! Today Mark talks about testimonials. What makes a good one? What makes a bad one - or at least, an ineffective one? How do you collect them.
How small businesses can win the battle with Wal-Mart
This week - more listener mail. The topic: How to get referrals from your clients.
Listener mail: Becoming an overnight success
Strategic Small Business Talk about Marketing and Operations - Hotseat Radio
Sep 7, 2007 Mark Riffey
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How to fix an unsuccessful, broken advertisement
Strategic Small Business Talk about Marketing and Operations - Hotseat Radio
Aug 31, 2007 Mark Riffey
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Got a small business marketing, operations or management problem you'd like some help with? Let Mark have a shot at helping you solve your business problems. Today Mark talks about 7 ways to find hidden wealth in your business - today!
Got a small business marketing, operations or management problem you'd like some help with? Let Mark have a shot at helping you solve your business problems. This week Mark introduces the show and the value of seeing things from the 10,000 foot level, and then speaks with a caller who is considering the purchase of a coffee shop.