Public relations and the social web : using social media and Web 2.0 in communications
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x, 182 p. ; 25 cm
Includes index
Something has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing
Includes index
Something has happened to communications -- The implications for communicators -- The lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The power of the new media -- The new ethics -- The blurring of channels -- The battle for influence at the digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and measurement -- Dodging bear traps -- The major players -- The next big thing
- External-identifier
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urn:oclc:record:647818302
![[WorldCat (this item)]](/images/worldcat-small.png "[WorldCat (this item)]")
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