. >> earlier this month, his toyota tweet immediately tanked the stocks but it shorted the second after it tweet as the stock tanked closed the short and made a profit. >> huge profit and donated our profit here. now, when president trump tweets, we make a profit. >> t 3 are using trump tweets to make money and give back to help animals. i spoke with the president of t 3, a digital marketing firm. he told me about the question they had, what do you do when trump tweets kerr when they came up with the idea, they thought it was way to turn a negative, the stocks falling, into a positive by giving back. >> take something that we thought was not political, not meant to be a political statement by us. but who doesn't love puppies and felt like a great. we also have dogs running around, we got 15 be 20 denomination here in the austin office. it was a nice dip. >> reporter: the owner told me that he can't tell you exactly how much money he has made because if he does, you can work backwards and figure out their algorithm. he said they're donating to the aspca and we learned it's located in new