. >> steve jobs with apple and apple with steve jobs. could apple products louvre there -- lose their luster now that steve jobs is not marketing for them anymore? >> i do not think so. i think apple events are very popular. they were popular because of the showmanship. there was always one more thing. people were very excited. as long as apple keeps making phones that everyone wants to buy, making laptops everyone wants to buy, i think they will get along just fine. >> thank you so much for joining us. joining me now in our studio in singapore is brian ma. mr. biggs was talking about the presentation of steve jobs, the event at cupertino, california, which is awaited annually. you attended 110 years ago, when the ipod was launched. steve jobs was making the presentation. what was it like? >> it is what you see when you are watching the web cast. he was very charismatic. very interesting to watch and hear what he had to say, and the products that were launched. one of the memorable things at the event -- the apple motto is "don't steal m

apple computer has certainly -- i keep saying apple computer. didn't it the show you, at its core, this is a computer company that's changed. i have an apple 2e in my garage, you know? he's a baby boomer, generation x, generation y, it's changed. here's something else, i heard kristie lu stout mention this before. hundreds of thousands of people have a job in china because of steve jobs. it's connected american teenagers with baby boomer and silent generation americans. migrant workers in china. he's changed the world. on a scale, i think you have to look at henry ford and thomas edison, he will be in the history books along side those gentlemen. >> i think he spoke the language of the consumer. i know he was beholden to his shareholders but you didn't get that sense from him. that's what makes a marketing genius as well. christine romans, i'll join you in just a bit. thank you so much. >>> in about ten minutes we ask cnn's richard quest what's next for apple? first, more of steve jobs in his own words. here's steve giving a speech to stanford g

just moments ago, apple put out a statement, saying, quote, apple lost a visionary and creative genius and the world lost an amazing human being. they went on to say, those of us who have been fortunate enough to know and work with steve have lost a dear friend and inspiring mentor. steve leaves behind a company that only he could have built and his spirit will forever be the spirit of apple. go to the apple site and this is what you see. steve jobs. his death came the day after apple unveiled a new line of products with the kind of show and tell he once was famous for. a lot of talk about that tonight. we'll look back at the life of steve jobs with dan simon. >> reporter: steve jobs was a modern day thomas edison. >> you can do multifinger gestures on it and, boy, have we patented it. >> reporter: he didn't have a patent on his own look but he was rarely seen without tennis shoes, levi's and a black shirt. he was legendary for his flair and showman ship. >> amazing. the screen float mismidair. >> reporter: his mother, an unwed college student, put him up for adoption. he developed an

i'm back at apple. loving every day of it. >> reporter: but in 2011 he took a second medical leave, though he didn't entirely leave work behind. he sat beside president obama at a dinner with silicon valley leaders. he appeared at an apple conference to promote a software update. and he turned up at a meeting of the cupertino city council to unveil plans for apple's ambitious new headquarters. >> i think we do have a shot at building the best office building in the world. >> reporter: in the summer of 2011 by stock market value, apple passed exxon to become the most valuable company in the world. even as his health deteriorated, steve jobs seemed as competitive as ever, always pushing to keep apple at the forefront of the fast changing digital revolution. in the last year or so it almost seemed that steve jobs was racing to get things done. apple and steve jobs introducing the ipad, unveiling the company's new headquarters. it seemed that indeed his mortality was coming through, and, scott, in silicon v

apple knows that. apple didn't even bother trying to replace him. tim cook is a very different kind of leader, and that's fine. you know, when i think about steve jobs, i don't just think about a ceo. i think about a visionary. i think about somebody who knew how to package products, deliver them and then tell the tale of them on stage in a way that, you know, people try and do and they just fail. >> we've been watching video of him on stage and he was something of an entertainer. probably the best in that industry when it came to introducing products and that sort of thing. but there's also, you can feel an entertainers grip in an apple product when you open a box. you get an emotional reaction to some of the ways you experience that product for the very first time and you get the feeling that steve jobs knew, he knew this thing is going to amuse me, in a way a standup comedian knows this will get a laugh or a dramatist knew this would get a tear. he knew what the emotions would be. >> he knew it on stage and knew it away from the stage. what he un

the apple store is mobbed. when i asked children what they asked about america, because we spent some time with kids, it was iphone, and they would all yell it. that is, really, a synonym for america. at a time when our country is taking a hit financially, it was apr apple that stood for what's wonderful about america around the world. this something that will matter to a lot of people far away from here. >> his impact, not only the united states, as you point out, around the world. everyone stand by. we're following the very sad breaking news tonight, the death of steve jobs. we'll talk to more people who knew him well when we come back. where do you go to find a business backed by the superguarantee®? only& suonline.s®. on your phone. or in the book. go to superpages®. and let the good guys save the day. every time a local business opens its doors or creates another laptop bag or hires another employee, it's not just good for business. it's good for the entire community. at bank of america, we know the imp

the apple store is mobbed. when i asked children what they asked about america, because we spent some time with kids, it was iphone, and they would all yell it. that is, really, a sin ynonym for america. at a time when our country is taking a hit financially, it was april apple that stood for what's wonderful about america around the world. this something that will matter to a lot of people far away from here. >> his impact, not only the united states, as you point out, around the world. everyone stand by. we're following the very sad breaking news tonight, the death of steve jobs. we'll talk to more people who knew him well when we come backo , panda moon... how about chinese at home with wanchai ferry? you can make it in just 14 minutes. mmmh, orange chicken. great. i didn't feel like going out anyway. [ male announcer ] wanchai ferry. restaurant quality chinese in your grocer's freezer. ♪ ooh baby, (what) can i do for you today? ♪ [ female announcer ] need help keeping your digestive balance? align can h

the apple store is mobbed. when i asked children what they liked about america, because we spent some time with kids, i mean, it was iphone, and they would all yell it. i mean, that is really a synonym for america. and at this time when our country's taken a hit reputationally from the financial crisis, it was apple that really stood for what's wonderful about america around the world. so this is something that will matter to a lot of people far away from here. >> it certainly will. his impact not only in the united states, as you point out, around the world. all right. everyone stand by. we're following the very sad breaking news tonight, the death of steve jobs. we'll talk to more people who knew him well when we come back. [ male announcer ] there's just something about werther's caramel that makes a chocolate so smooth and creamy, you don't just taste it, you feel it. ♪ do you believe in magic? ♪ ♪ it's magic ♪ [ male announcer ] it's a comfort that comes from the only caramel worthy of being wrappe

at different apple source. what is amazing is steve jobs he was up computer inventor, but this goes beyond his achievements. the emotional outpouring that has been taking place really suggest that he was more than that. this is really been a remarkable evening in a real tribute to steve jobs, the computer executive to the rest of us. >> the crowd might grow over the next few hours. and when each check something out some people might have gone there spontaneously but others went to cut defense like this on facebook popped up this is title remembering steve jobs invites people to me about the apple store in our san francisco tonight he read letters to get together and say goodbye to a man with a change of our lives, rest in peace. and just moments after the news as steve jobs guide, this appeared on apples swept right. it said apple has lost a visionary and creative genius in the world has lost an amazing unami. those left have been fortunate enough to work and know steve have lost a dear friend and an inspiring

because appl

apple pie, big sheik antique bowls of wooden apples, read and golden, apples pencils, produce framed on the library wall, texas vegetables from the rio grand empire. i am an american first, then a texan he would say not understanding he sounded like auggi march. the clues are there, i later realized. a man's fate is his character. you always have to show off and tell us what you know, carl said. i'll be in washington next week i say. i have an interview, i have to close of peace. you promised me, you said you would stay away from washington state. you sat right here and said you would not go to the cascades. he yells as loudly as i have ever heard him. washington, d.c. i shout back. i have the trait as well. [laughter]. >> as you are thinking about that, i would like to ask you to give us one more. there are 2 completely surprising and interesting substories woven through this narrative of your brother, 1, your fabulous aunt character in mexico getting frosty into mexico and running around with frita caller and your discovery of apples? >> this is astonishing, are we talking about th

disney ceo bob iger and apple ceo steve wozniak tell the story of our apple computer went from a garage startup to a company worth $350 billion. >>> and public outpouring. moving tributes around the world, all over the internet, to a giant business, technology and entertainment. a special edition of "nightline" starts right now. >> announcer: from the global resources of abc news, with terry moran, cynthia mcfadden and bill weir in new york city, this is "nightline," october 5th, 2011. >> good evening, i'm bill weir. he was our eddy sisoedison, our. yes, steve jobs was the most successful businessman of our generation, but deep down, he was an artist who worked in metal and glass, plastic and pixels. and the ideas that live inside his machines completely change our definition of form and function. after surviving pancreatic cancer and a 2009 liver transplant, the 56-year-old founding father of apple computer died tonight. he is mourned by his wife, four children and millions around the world who could not wait to see what he would come up with next. >> reporter: before he put a virtual

what apple planned on. apple is moving forward. really a day and night, couple dates for the apple fans and the people who got so much from steve jobs. fans, employees. as for the company they dedicated their website to a memorial to steve jobs, quotes from him, a chance for people to e-mail thoughts, condolences. set up an e-mail address, rememberi rememberingsteve@apple.com. because of what jobs put in place six weeks ago to move forward. really a chance for people to look back on an amazing figure from silicone valley really a figure who belongs to the entire globe. six weeks ago at apple campuse and ran into people from germany taking pictures by the sign. they said he is as big in europe as in america simply because the the products are as big anywhere, as they are in america. he is truly a worldwide figure. in contact with apple employees right now. just got word from some one from apple saying we are all feeling this. this is something that people have known was coming, but it still hurts when you hear it. steve jobs, 56 yea

when apple's iconic 1984 super bowl ad to apple's product launches and the words that kept apple fans on the edge of their seats. steve jobs new how to sell. >> an ipod. a phone. are you getting it? >> the secrecy and the kind of futer that apple brings to every product launch whether they're in consumer electronics or clothing or automobiles, they can learn from apple and what they do. >> reporter: for jobs, apple was his passion and that is what he credited his success to. >> the only way to do great work is to love what you do. if you haven't found it yet, keep looking. and don't settle. >> jobs never settled. his reputation for being a perfectionist is legendary and if a protoo type didn't meet his standards he had no problems scrapping it and starting over. he rejected the first two iphone prototypes. he never brought anything to the market that he didn't believe in. >> he was tough, too. remember in his early days with his employees if they came to him with an idea he didn't like he simply said, that's a dumb idea. >> to this day, apple employees don't tell you it was the easies

in africa apple products are not widespread but apple's influence is changing the way people think. cnn's david mckenzie joins us live from an internet cafe in nairobi. he is in fact coming to us live from his own ipad. the fact that you're able to join us via your ipad in nairobi is testament to how steve jobs and his company have changed the world. >> reporter: that's right. steve jobs and certainly technology companies in general. two years ago the fiber optic cable hit kenyan shores. that's revolutionized things here in kenya. this is an internet cafe in the middle of downtown nairobi, nina. [ inaudible ] they are increasingly connected. they've been inspirational. apple helped push other companies to come up with cheaper alternatives, the smartphone, the tablet. all of these become a crucial technology for your average person in africa. >> okay, david mckenzie, we'll have to leave it there. obviously david's ipad may be technologically advanced, we're having a little bit of trouble with getting the signal. we apologize for the quality of the audio and video on that. andrew? >>

apple's hometown. mark sayer of our san francisco station kpix reports. >> reporter: at apple's world headquarters an ipad with the photo of steve jobs illuminates a small memorial in his honor. employees, friends, competitors and just plain admirers came here to honor a man they call a true visionary. >> it's really a sad day. >> reporter: jaffe is a former employee. >> i really felt that all of the products i use that i depend on throughout the day, be it the iphone, the ipad, or the macbook, it's a manifestation of his vision. >> reporter: when cupertino resident richard sherette heard the news he brought out his bagpipes and played "amazing grace" for all to hear. >> i guess when they hear the music the next time, they will think of steve jobs and continue to think of many day and apple and what we lost. >> reporter: steve jobs founded apple in 1976 and while jobs may be an international figure, he is also closely linked with cupertino. >> the rise of cupertino as a city had the face of apple on it

apple. the stock price sky rocketed when he came back to apple. >> you said it. you know, it's incredible. you're right, steve jobs was apple. he rolled out the ipod, itunes, the iphone, the ipad. you know, he made computers cool. he was known for his aggressive leadership style, as well. you know, some people found it abrasive, but wall street loved it. look how much they loved it. the stock, look how it performed under jobs from 1997 to this year, up more than 6,000% and even briefly topped exxon this year to become the world's most valuable company and now jobs leaves behind one of the richest and most iconic companies in the world. kyra? >> alison, thanks. >>> next, steve jobs like you never heard him. we're playing the commencement speech that he gave to stanford students back in 2005, a rare personal look at a very private man. we're back in three minutes. ♪ a refrigerator has never been hacked. an online virus has never attacked a corkboard. ♪ give your customers the added feeling

the apple store. that has not stopped people from coming by and turning this into a memorial for steve jobs. it's open 24 hours so always a steady stream of people but today they came bearing more than their apple gadgets. >> exactly. i'm chris wragge. when i pulled up this morning along the side with construction there was some graffiti i love you, steve, and spray painted on there. people are leaving their mark leaving flowers and lighting candles. the one phrase we have heard over and over since the death of steve jobs announced he changed the world. >> hard to find anyone who would disagree with that. we begin our coverage with john blackstone who is outside apple's headquarters in cupertino, california this morning. john, good morning. >> good morning. >> reporter: here at apple's headquarters the flags have been lowered to half-staff and people coming here to his nearby home and palo alto to leave flowers and condolences. while steve jobs touched people around the world here in silicon valley it

app ll steve jobs, apple without steve jobs, apple with steve jobs. so pretty clear that the guy is-- he's my best friend. i confess to that. he's an extraordinary human being. not only, i mean the imac was his idea. he didn't build the imac, he didn't do all e work but the idea to build a computer that was different. the think different campaign. >> rose: so basically he had-- this is an interesting study in marketing, what you know something about. this is-- and promotion. >> i just learned from steve. >> rose: it is the idea that you had to come up with a new idea, a new image, a new sense of this is something, this is a changed circumstance at apple. >> yeah. >> rose: it was a triumph of what they did. >> and apple, the big knock on apple was that it was different than a pc. so steve decided that was our strength and our weakness. so the think different campaign. who are we. we do appeal to people who think differently. the idea that the pc was much more conformist. the apple mac is different. that we think it's dramatically easier to use, it's fa

was always apple. when he reemerged i i this it was 1997. he called me that week and was pushing to do more things at aol. at that time post of the people in the industry given up on apple, had written it off. and he believed and that passion came through the phone line. and sure enough, suddenly the apple started making some moves and a few years later, and a few more moves and now is the most valuable, most respected, most loved technology company. that is the key part. most people in the technology industry focused on creating useful products, steve focused on products people could really fall in love with. >> brown: staying with you steve case wa, about keeping the control of the products so that once a person was part of the apple family or group, you were there, right, you were hooked. >> well, the problem is hooking people, he wanted them to fall in love with apple products and stay with apple products but also a real passionate belief that that was the better way for consumers. simplicity was c

flowers, candles and apples in california. today, the house that jobs built is in mourning and know el walker is live from apple's headquarters with more on this. noel, good morning. >> good morning, joe. are you a pc or are you a mac? >> pc so far, but everybody around me is using mac and i feel i'll probably have to go in that direction at some point. >> oh, the pressure, the pressure. i'm a mac. so in a sense, steve jobs has helped define who i am. i'm a woman, i'm a blond and i'm a mac. when you say i'm a mac, it tells you about the person who is using the products. you mentioned earlier that there was a memorial here at mac's headquarters and we've seen people going up to take ta visit. also at stores across the country, those have been turned into makeshift shrines. industry insiders are saying it's going to be quite some time before we see a leader the likes of steve jobs again, joe. >> let me ask you this. they made that announcement on tuesday about the new phone that was coming out. the iphone 4s. there's rumors circ

people think of apple, people have thought of apple for so long as steve jobs. he embodied that company, that line of products, that approach to design so personally. i think it would be a mistake to try to clone some of the details of maybe how he ran the company or how he approached the design process. there's some -- there's some great lessons to learn there that i think will be uncovering and unraveling for a long time to come. he changed the way that we communicate with each other. he changed the way we think about what is possible in technology. and it's really hard to understate the importance of this day. >> xeni of boingboing.net. thanks for joining us. it's been too long since we've had you on the show. i hope to have you back under happier circumstances. thanks for being here. >> thank you, rachel. >>> there's a ton of other news tonight. it's an amazing news day you can't quite believe was all one day. we'll have quite a bit of it coming up and another look back at apple's steve jobs. we'll be right back. >> your time is limited, so don't waste it li

apple is me, i am apple. i've grown up with them in every way. >> reporter: we got a lot of reactions like that from business people to college students. apple and steve jobs himself have endeared themselves to multiple generations. >> i think because they manufacturing a lot of different products. it's the computer, the mp3 player, they have a lot of products so i think it's like a family. if you have one thing you keep going back to different things. >> reporter: at this earthquake bely computer shop, owner wiley says he services all computers but say people who bring in apple products are different. >> the people who walk in have a real, the mac owners they just have a real passion for the product. they love it. it's part of their life. we don't see that kind of influence on people who bring in the average pc. >> reporter: on display here some of apple's first computers. he says people will come and beg him to fix apple products that are obsolete. >> 15-year-old computer, they still ask us and beg us to fi

apples flow seamlessly through the fabric of her life. her children play on the ipad on the way to school, she exercises to itunes and her office is anywhere, like this coffee shop which could pass as an apple store. >> steve jobs is really being considered the thomas edison of our time. i just felt like our culture had experienced a great loss of innovation. >> steve jobs went to the outer limits of computer technology and truly inspired not only my generation but the entire world. >> reporter: there have been almost three million tweets about jobs' passing. condolences have poured into apple stores in hong kong, beijing, london. in tokyo, a candlelight vigil steve jobs would have appreciated. >> everything has been changed as a result of apple and steve's vision. i believe the wheels he set in motion can never stop. >> reporter: jobs once urged the world to think different. because of him, the world does. bill whitaker, cbs news, los angeles. >> pelley: he even thought different about life and death. jobs learned that he had pancreatic

as ceo of apple. it was a long conversation because it went on for quite a long time. at one point, he's still telling me about all the things he wanted to do. and i said i didn't want to in the book violate all of his specific ideas but just he said i could talk about the geral things in the book. and so i said well what's it like to leave the company you founded. he actually got mad. it was like he snapped back and said what are you talking about. i said what do you mean. he says i'm not apple. i'm going to be there, i'm going to help wit the products or whatever. and i think he thought i would be around for a while. but it was odd because later in the conversation he suddenly shifted into the past tse and he suddenly said i've done all that i can do. i didhe best icould. so you know, he was quite emotional. >> chaie: thank you. >> thank you charlie. captioning sponsored by rose communications captioned by media access group at wgbh access.wgbh.org

4s-- apple unveils its latest iphone. but for shareholders, it's the wrong number. >> to some extent, that's one of the problems sometimes with being a company like apple-- it's difficult to fulfill everyone's lofty expectations. >> susie: it's "nightly business report" for tuesday, october 4. this is "nightly business report" with susie gharib and tom hudson. "nightly business report" is made possible by: this program is made possible by contributions to your pbs station from viewers like you. thank you. captioning sponsored by wpbt >> tom: good evening and thanks for joining us. ben bernanke delivered a grim assessment on the u.s. economy today. speaking to lawmakers on capitol hill today, "sluggish" and "slow" were two words he used to describe economic conditions. >> susie: the federal reserve chairman promised that the central bank will be ready to act, if necessary. but he called on congress to do its part to help the economy, specifically coming up with a long-term deficit reduction plan. >> tom: bernanke admitted

memorials popped up outside apple stores across the country. nbc's george lewis looks back on his life and legacy. >> reporter: he was the father of the iphone, the ipad, the apple mack computers turning gadgets into desire. as he was fond of saying, wait, there's more. >> today apple is going to be reinvent the phone. >> reporter: and people did wait. in long lines for the first iphones in 2007. and then three years later they lined up for the ipad. changing the way people consume media. >> design plus function equals the right lifestyle. and that's what he filled. >> reporter: in 1976 jobs co-founded apple computer and within a few years was worth $100 million. in 1984 he was showing off his new pride and joy, the macintosh. >> it has turned out insanely great. >> reporter: as critics hailed the mac, jobs was on the losing end of a power struggle at his company and left apple. he went into computer animation acquiring pixar animation, starting with "toy story". >> so infinity and beyond! >> reporter: jobs came back to apple in 1996 and began

>> i think the question is, was steve jobs bigger than apple or is apple bigger than steve jobs? there will be a lot of speculation as to whether tim cook can lead this country or be a force to innovate. on the other hand, of course, he was a pioneer and a visionary. he really brought apple back to the brink of being irrelevant back in the late 1990's. he has been at apple for about 14 years. he does not have the same personality as steve jobs, but you could argue the products are such a part of our lives, they have permeated our culture some much they can continue that momentum. is not an easy question to answer in the short term. >> this is not just about out all. is there anybody else out there takeover this iconic status apple was endured for so long. -- has achieved for so long. >> that is the top boy to fill. he founded the company in 1976. -- that is a tough void to fill. google, facebook, but these are more software companies. although google is getting into the harbor space with android and so forth. apple pushed the idea of technology being elegant and stylish and havin

apple also has the campus nearby. we understand that about three buildings on the apple campus continue on lockdown until this search is over. live in sunnyvale, monte francis, nbc bay area news. >> thank you, yeah. this story is affecting thousands of people in the south bay. many of them are school kids. the manhunt closed several schools in cupertino and sunnyvale and alerted several schools in mountainview. schools told parents to keep their kids home. others were on lockdown throughout the day. magnolia science academy, parents say police spent the day inside the classrooms and cafeteria with the students, but the school was sending parents frequent e-mail updates and advising them to come pick up their children once police told them it was safe to do so. santa clara unified expects classes to resume tomorrow. so what exactly prompted this violence? we might never know that answer, but we do know this. the scene in cupertino was chaotic and terrifying. nbc bay area's jodi hernandez joins us now at the rock quarry