joining us on set, joel haggard, senior vp for the asian pacific for joel haggard --u.s. meat export federation. we will touch on the opportunities for u.s. exports but prices are roughly double in china. what is the elasticity of demand, there? how can you see chinese shift from their consumption of pork? joel: that is a key question. there is probably better information on how much the hog herd has shrank, but what is happening in the home, how people are changing their protein consumption habits, very difficult to gauge. you are watching the increase in poultry and beef imports, which have also been massive price increases. the average chinese consumer is broadening out their protein consumption to include more non-pork items. rishaad: these dietary habits will change a little bit, and that would take years to do, wouldn't it? introduce people to different meats, perhaps? joel: spending a couple of dollars for spare ribs and now they are $20, you will look closely at maybe making some protein shift. yvonne: we just heard pork prices could return to a normal range. they