(announcer) unlike some other cholesterol lowering medications, lipitor is fda approved to reduce the risk of heart attack, stroke and certain kinds of heart surgeries in patients with several common risk factors or heart disease. lipitor is backed by over 17 years of research. lipitor is not for everyone, including people with liver problems and women who are nursing, pregnant or may become pregnant. you need simple blood tests to check for liver problems. tell your doctor if you are taking other medications or if you have any muscle pain or weakness. this may be a sign of a rare but serious side effect. i'll never forget what i went through. don't take your health for granted. (announcer) have a heart to heart with your doctor about your risk. and about lipitor. ( snap beat ) ♪ five ♪ five-dollar footl-- ♪ five-dollar footl-- that's not, no, no... it's ♪ five ( snap beat ) ♪ five dollar ♪ five-dollar footlong no, and it's five-dollar footlong. it's three... ♪ five it's a thirty-second commercial. is he directing this now?! i was doing it right, wasn't i?! ♪ build you

pfizer was alleged to have deceptively marketed drugs for purposes which were not approved by the fda. those actions put patients at risk, cause heart attacks, and death. in addition, allegations of kickbacks to doctors. the subsidiaries pled guilty. we found multiple year schemes to advance the marketing of drugs for purposes which had not been approved by the fda. host: a company like pfizer or eli lilly, do they set out in their board rooms to commit fraud? guest: i do not thing we have ever had someone be as explicit as say it is a crime and i'm looking forward to committee it, but they clearly understand the parameters of the law. in the case of pfizer, they understand that the fda says you cannot market this drug for acute pain, and they went ahead and did it anyway because it increase market share in profits. i would say that executives at pfizer knew what they were doing was illegal. host: before we go to the colors, are the lo guest: they are very sophisticated. it is safer than dealing crack cocaine. we need more resources devoted to combating -- combating fraud problem. hos