. >> the two founders of myspace who figure largest were tom anderson and crystal wolf. as i said before they were not technologists. they were marketers. they live in l.a.. they left a start up after it collapsed in 2000. they started their own e-mail marketing company. at the time e-mail marketing was not officially known as spam but it was. because they weren't getting consent from the people they rescinding e-mails to and quickly they were profitable. there was no many to raise money. they branched into selling in addition to sending e-mails for other people they started selling their own products. they sold five cameras you could hide in your shoe. basil e. books like how to hypnotize people and how to grow taller which involved a lot of stretching. the distributed spy whereas i was discussing after 9/11. it would turn your cursor to draw the american flag. it would track you as you went around the internet. they were operating on the fringes of the internet economy. >> this was a portion of a booktv program. you can view the entire program and many other booktv pro

[applause] >> the two founders in myspace, there were five but the two who kind of figure largest in the book are tom anderson and christa wolf. as i said before they were not technology. they were marketers. they lived in l.a. they had left a.com start up after a collapse in 2000, started their own e-mail marketing company. at the time e-mail marketing was not officially known as spam. but it was. because they were not getting consent from the people who they were sending the e-mail to. venture capital is had fled and they branched into selling in addition to sending e-mails from other people they started selling their own products. they sold spy cameras that you could hide in your shoes. they sold the books with titles like how to hypnotize people and how to grow taller. which involve a lot of stretching. and they also distribute spyware as i was discussing right after 9/11. they distribute some software that would turn your cursor on your computer screen into a little american flag. it was actually spyware the track as you went around the internet and gave you targeted ads. so the