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CONSUMER PURCHASES OF 



CPFJ- 92 

UNITED STATES DEPARTMENT OF AGRICULTURE 

Agricultural Marketing Service 




Selected Fruits 
and Juices 

By Regions and Retail Outlets 



WASHINGTON 



D.C. 




FOREWORD 



This series of quarterly reports summarizes data on purchases hy house- 
holders of selected fresh citrus fruits, canned juices, frozen concentrated 
juices, and ades. These reports supplement the monthly series, "Consumer 
Purchases of Fruits and Juices," by providing information on household pur- 
chases of these products by geographic regions and by types of retail outlets. 

This information is collected as part of a broad marketing research 
program directed toward improving and expanding markets for agricultural 
products. The data, which are provided by the Market Research Corporation 
of America under contract with the U. S. Department of Agriculture, repre- 
sent estimates projected from a nationwide consumer panel of approximately 
6,000 families. They show the general level of purchases of each product, 
trends in the range of purchases, retail prices, and other related factors 
of interest to those engaged in the marketing of the products. 

The first of this series of reports covered October-Deeember 19 ^ 9 . The 
series represents part of a program financed cooperatively by participating 
fruit industry groups and the U. S. Department of Agriculture. The funds 
used by the Department of Agriculture are provided under authority of the 
Agricultural Marketing Act of 19^6. 




- 2 - 



CONTENTS 



Page 



Summary. . 4 

Concentrated juices and ades 5 

Single- strength juices, ades and drinks 7 

Fresh and canned fruit 10 

Figures and Tables 

Purchases and prices paid by regions and retail outlets 

Figures 1 - 5 13-17 

Table 1 Summary . 18 

2 Frozen concentrated orange juice 19 

3 Other frozen concentrated juices 20 

b Frozen concentrated lemonade 21 

5 Shelf-pack orangeade 22 

6 Chilled orange juice 23 

7 Single- strength orange juice 24 

8 Single- strength grapefruit juice 25 

9 Single- strength lemon juice 26 

10 Pineapple juice 27 

11 Prune juice . 28 

12 Tomato . juice 29 

13 Single- strength orangeade 30 

14 Pineapple- grapefruit drink 31 

15 Fresh oranges - all areas 32 

16 Fresh oranges - California- Arizona 33 

17 Fresh oranges - Florida... 34 

18 Fresh oranges - Unidentified 35 

19 Fresh grapefruit - all areas 38 

20 Fresh grapefruit - California- Arizona. 37 

21 Fresh grapefruit - Florida 38 

22 Fresh grapefruit - Unidentified. 39 

23 Canned grapefruit sections 40 

24 Fresh lemons. 4l 



: The next report by ^regions— and-me tail outlets will be for: 
: January- March i960 : 



December 1959 



- 3 - 



CONSUMER PURCHASES OF SELECTED FRUITS AND JUICES, 
BY REGIONS AND RETAIL OUTLETS, JULY- SEPTEMBER 1959 

By Clive E. Johnson \ 

Market Development Research Division \ 
Agricultural Marketing Service 



The data in this report represent estimated purchases of 
specified fruits and juices by household consumers only. They 
do not include purchases by restaurants, hospitals, hotels, or 
other institutional outlets. 



SUMMARY 

Household consumers purchased substantially more frozen concentrated 
orange juice, shelf -pack orangeade, canned lemon juice, fresh oranges, and 
fresh grapefruit in the third quarter of 1959 than in the corresponding 
quarter of 1958* More moderate gains were reported for purchases of tomato 
juice and pineapple- grapefruit drink. Frozen concentrated lemonade, chilled 
orange juice, and canned grapefruit juice were purchased in about the same 
volume as a year earlier. On the other hand, third quarter buying of fresh 
lemons, canned grapefruit sections, single- strength orangeade, and prune 
juice was 5 to 12 percent below the same quarter a year earlier. Purchases 
of miscellaneous frozen concentrated juices, pineapple juice, and canned 
orange juice were 20 to b6 percent below July- September 1958* 

The 1958-59 orange and grapefruit crops were greater than in the preceding 
season, when adverse weather led to the smallest production for several years. 
The lemon crop remained at the high level of the preceding season, but the 
prune crop was short. Greater quantities of citrus fruits were processed in 
1958-59; and fewer lemons and Florida oranges were available for fresh use. 
Frozen concentrated orange juice was produced in record quantity, but there 
was a substantial decline in production of canned orange juice. Production 
of canned grapefruit juice and canned grapefruit sections increased over a 
year earlier. 

In the 1958-59 season (October 1958- September 1959) purchases of fresh 
citrus fruits and orange and grapefruit products for home use dropped below 
1957-58 volumes. Frozen concentrated lemonade, single- strength lemon juice, 
and pineapple -grape fruit drink, however, were purchased at or near peak levels. 
Tomato juice made some gain over the preceding season, but moderate to heavy 
declines in household purchases were reported for prune juice, pineapple juice, 
and the miscellaneous frozen concentrated juices. 

Household consumers spent a total of about $1 billion for selected fruits 
and juices in 1958-59; almost the same as in the preceding season. About $5^8 
million were spent for fresh oranges and .orange products, 2 percent less than 
in 1957-58. Expenditures for fresh and processed grapefruit, about $139 
million, declined about 3 percent. Spending for lemons and lemon products, 
however, held steady at about $90 million. Expenditures for prune juice rose 
10 percent over a year earlier and spending for pineapple- grapefruit drink 



- k - ' 



increased 33 percent. There was a moderate decline from 1957-58 in expendi- 
tures for miscellaneous frozen concentrated juices. 

Consumer expenditures for frozen concentrated orange juice in 1958-59 
were about 14 percent greater than in 1954- 55 ; when the orange crop was 
slightly larger. The gain, however, was about offset by a decline in expendi- 
tures for fresh oranges and canned single- strength orange juice. The 1958-59 
grapefruit crop was about 4 percent larger than in 1954-55; hut the amount 
spent for fresh grapefruit and for canned single- strength grapefruit juice 
was about 4 percent less. Production of lemons increased substantially over 
1954-55* hut expenditures for fresh lemons, single- strength lemon juiee, and 
frozen concentrated lemonade totaled about 7 percent less. 

Changes in the Consumer Purchase Reports . --September 1959 completes a 
decade of financial cooperation between the Department of Agriculture and 
fruit industry groups in providing the data that appear in the consumer 
purchase reports. Beginning with October 1959; the Florida Citrus Commission, 
with some help from the California Prune Advisory Board, will pay the entire 
cost of obtaining the data. The U. S. Department of Agriculture will continue 
to analyze the data and publish the reports as it has during the past 10 years. 
Purchase data for fresh lemons, lemon products, shelf- pack orangeade, and the 
detail for fresh oranges and grapefruit by area of production will not be ob- 
tained after September. On the other hand, information will be provided on 
purchases of canned fruit drinks other than orange and pineapple -grape fruit. 

Only one report on purchases by regions and retail outlets will be made 
in the 1959-80 season. This report will be for January- March i960. The 
monthly series, however, will be continued, and a report on purchases by 
family characteristics will be issued for April- September i960. 

CONCENTRATED JUICES AND ADES 

Frozen orange concentrate . — Household consumers purchased about 13.6 
million gallons of frozen concentrated orange juice in the third quarter of 
1959* While this was a substantial gain over the abnormally small volume of 
the third quarter a year earlier, the quantity bought was only about 84 percent 
of the average 1955-57 third quarter purchase. Substantial gains were made 
over a year earlier in all regions except the Mountain- Southwest where there 
was little change. The decline from the 3-year average reflected a relatively 
small purchase in all regions and in all types of retail outlets. Per capita 
purchases averaged about 10. 3 ounces nationally, or about 10 four-ounce serv- 
ings of ready- to- drink orange juice. Regionally, purchases amounted to about 
6 ounces per person in the Southern and Mountain- Southwestern States, 10 in 
the North Central and Pacific Coast States, and 16 in the Northeast. Except 
for the disturbed period following the freezes in Florida, these were the 
lowest per capita purchases reported since the last quarter of 1953* Retail 
prices averaged 22.1 cents per 6-ounce can, compared with about 20.8 cents in 
the 2 preceding quarters and 24.6 cents a year earlier. 

Production of frozen orange juice surged to a new high in 1958-59; 40 
percent more than in the preceding season, and 11 percent more than in the 
previous high year of 1956-57* Retail purchases in the year ending with 



- 5 - 



September, however, dropped about 5 percent from 1957-58 to 53 million gallons, 
the lowest since 1952-53* At the average retail price of 22.1 cents per can, 
consumers spent about $249 million for frozen orange juice in 1958-59* This 
represented a gain of 5 percent over the amount spent in the preceding year 
and a l4-percent gain in the 5-year period beginning with 1954-55* The 
average buying family purchased 10 ounces of frozen orange juice per week in 
1958-59* at a cost of about 37 cents. 1 / While this was about the same size of 
purchase made in 1957-58, weekly expenditures averaged 3 cents higher. In 
1954-55* buying family purchases averaged about 11 ounces per week and expendi- 
tures averaged 29 cents (table 2). 

Other frozen concentrates . — The quantity of frozen concentrated juices 
other than orange purchased for home use in the third quarter of 1959* about 
2.2 million gallons, was only about 80 percent of the quantity bought in the 
corresponding quarter of 1958. Buying was far behind year-earlier levels in 
all regions and in all types of retail outlets. Purchases averaged about 3 
ounces per person in the Northeast, substantially more than in other regions. 
Retail prices were unchanged at 19.1 cents per 6-ounce can. 

For the whole season, purchases totaled about 9*3 million gallons, 8 
percent less than in 1957-58. The total amount spent for these concentrates 
was down moderately to about $39 million (table 3)* 

Frozen concentrated lemonade . — Retail purchases of frozen concentrated 
lemonade totaled 6.9 million gallons, about the same as in the third quarter 
of 1958o Buying in the Northeast and North Central areas rose to new highs in 
sharp contrast to a lower level of purchases in other regions. Per capita 
purchases in the Northeast and Pacific Coast States were considerably higher 
than the national average of 5*2 ounces, and several times higher than pur- 
chase rates in the South and Mountain- Southwestern States. Retail prices 
averaged 10.6 cents per 6-ounce can, 0.3 cent higher than in the third quarter 
of 1958o 

Purchases for the entire season climbed 10 percent from those in 1957-58 
to a new high of nearly l4 million gallons. Heavier buying, however, occurred 
only in the Northeastern and the North Central regions. Consumers in the South 
and the Pacific region bought 8 percent less than in 1957-58. Retail sales 
increased considerably more in independent stores than in other types of out- 
lets. Consumers spent about $32 million for frozen concentrated lemonade in 
1958-59* 11 percent more than in the preceding season (table 4). 

Shelf- pack orangeade . — The half-million gallons of shelf-pack concentrated 
orangeade bought for home use was the largest quarterly purchase reported since 
mid-1955* Buying increased substantially over a year earlier in the Pacific 
Coast States and moderately in the North Central area. Sales increased in 
independent and national chain stores. Retail prices, up slightly from a year 
earlier, averaged 18.7 cents per 6-ounce can. 



l/ See the monthly series of Consumer Purchases of Selected Fruits and 
Juices for data on the proportion of families buying and for the size and 
frequency of purchase. 



- 6 - 



Purchases of the product in the 1958-59 season totaled about 1.5 million 
gallons, the same as in 1957-58. Purchases in the North Central States (50 
percent of the total) and the Mountain- Southwestern region failed to reach the 
year-earlier level, but moderate to large gains were made in other regions. 
Retail prices, at 19 cents per can, averaged 1.2 cents higher. Consumer 
expenditures increased moderately to about $6 million (table 5)* 

SINGLE- STRENGTH JUICES, ADES, AND DRINKS 

Chilled orange juice . --Household purchases of chilled orange juice totaled 
about 5*4 million gallons in the third quarter of 1959 ; virtually the same as 
in the corresponding quarter of 1958. There were substantial changes from a 
year earlier, however, in the volume of purchases by region and type of outlet. 
Buying increased 17 to 28 percent in the Northeast, South, and Pacific States, 
but in the North Central States purchases dropped substantially and there was 
a fairly large decline in the Mountain- Southwestern region. Sales fell off in 
independent and regional chain stores, with corresponding increases reported 
in national chains, and in "other" retail outlets, such as dairies, delicates- 
sens, etc., where about 50 percent of purchases were made. Retail prices 
edged up 1.4 cents from a year earlier to a new high of 42.6 cents per quart. 

About 23.8 million gallons of chilled orange juice was bought in 1958-59; 

6 percent less than in the 1957-58 season. Buying held steady in the North- 
east, and heavy losses in the North Central, Southern, and Mountain- Southwestern 
States more than offset a substantial gain in the Pacific Coast States. At the 
average price of 4l.8 cents per quart, consumers spent about $40 million for 
chilled orange juice in 1958 - 59 ; a little more than in the preceding year when 
prices averaged 38.5 cents (table 6). 

Canned orange juice . --Re tail purchases of canned single- strength orange 
juice were only about half as great as in the third quarter of 1958. Buying 
was down in all regions, with declines ranging from 31 percent in the South 
to 57 percent in the North Central States. The South accounted for about 35 
percent of the total purchase volume, compared with a 28 -percent share a year 
earlier. Retail prices were up 9 cents to a new peak of 45.6 cents per 46- 
ounce can. 

Production of canned orange juice in 1958-59 was the smallest since the 
mid-194o's. Purchases for the season totaled about 9»3 million cases, 45 
percent less than the relatively high volume of 1957 - 58 , and 32 percent less 
than the 3-year average for 1954-56. Retail prices averaged 42.6 cents for 
the season, 9*6 cents more than in 1957-58. Buying family purchases averaged 
about 21 ounces per week at a cost of 19 cents, compared with a purchase of 
26 ounces and a cost of 18 cents per week in the preceding season. In total, 
consumers spent about $37 million for canned orange juice, 28 percent less 
than in 1957-58 and 18 percent less than in 1954-55 (table 7)» 

Canned grapefruit juice . --Consumers purchased 2.2 million cases of single - 
strength grapefruit juice in the third quarter of 1959 ; the same as in the 
corresponding quarter a' year earlier. On a regional basis, buying fell off 
moderately in the South and substantially in the Pacific Coast States, but 
fairly large gains were recorded in the North Central and Mountain- Southwestern 



- 7 - 



regions. Purchases on a per capita basis averaged 5*5 ounces nationally, 
ranging from about 4 in the Pacific region to a little more than 6 in the 
Northeast. Consumer prices averaged 31*^ cents per 46-ounce can, about 2 cents 
less than a year earlier. 

In the 1958-59 season household consumers purchased 8.9 million cases of 
grapefruit juice, a decline of 15 percent from the preceding season, and 21 
percent from 2 years earlier. Production of the product, however, was moder- 
ately greater than the low 1957-58 volume. Retail prices rose 2.8 cents to 
32.3 cents per can, the highest reported for any season since 1949-50. Con- 
sumers spent about $27 million for this juice in 1958-59> 7 or 8 percent less 
than in either of the 2 preceding years. Buying family purchases averaged 

23 ounces per week in 1958-59> and. expenditures averaged l6 cents (table 8). 

/ 

Lemon juice . --Third quarter purchases of lemon juice climbed to a 7-year 
peak of 350,000 cases, a 22-percent gain over the corresponding period a year 
earlier. The increase reflected heavier buying in the Northeast and North 
Central regions. Per capita purchases in the Northeast were substantially 
higher than the national average, and several times more than the per person 
rate in the South and Mountain- Southwestern areas. The average of 10.6 cents 
paid per 5lf- 6-ounce can was almost the same as in the corresponding quarter a 
year earlier. 

Purchases of lemon juice for the season ending with September rose l8 
percent over the preceding year to about 1 million cases, the largest reported 
since 1951-52. At the season average price of 10.4 cents per can, consumers' 
expenditures totaled about $7 million, 17 percent more than in 1957-58 
(table 9)* 

Pineapple juice . --The downtrend in consumer purchases of pineapple juice 
continued, and purchases dropped 24 percent from a year earlier to 3*1 million 
cases, the lowest reported for any quarter since 1951* Per capita buying 
varied from about 5 ounces in the North Central and Southern States to 12 
ounces in the Northeast, averaging about 8 ounces per person nationally. This 
juice was sold at an average price of 31*6 cents per 46-ounce can, 2.1 cents 
more than in the same quarter of 1958. 

Household consumers bought about 13 .1 million cases of pineapple juice in 
the season ending with September 1959 at a cost of about $39 million. This 
was a decline from 1957-58 of about 19 percent in volume of purchases and 12 
percent in expenditures. Buying family purchases averaged 22 ounces per week, 
and the average weekly expenditure was about 15 cents (table 10). 

Prune juice .-- July- September 1959 purchases of prune juice dropped about 
12 percent from a year earlier to 1.7 million cases, the lowest reported for 
several years. Buying was far behind year-earlier levels in the Northeast and 
South and moderately behind in the North Central States. On the other hand, 
there was a moderate pick-up in the Mountain- Southwestern and Pacific Coast 
States. Despite the decline, sales rose in regional chain stores in contrast 
to sharp drops in independent and national chain groceries. Per capita buying 
averaged 7*3 ounces in the Northeast, well above the national average of 4.2 
ounces, and about three times the purchase rate in the North Central and 



- 8 - 



Southern States. Prices paid averaged 43.6 cents per quart bottle, 10 cents 
more than a year earlier. 

Total purchases of prune juice in the 1958-59 season dropped about 12 
percent from 1957-58 to 7»1 million cases. The low volume was associated with 
a small prune crop. Purchases averaged about 17 ounces per week on a buying 
family basis, and expenditures, with prices averaging 42 cents per quart, 
amounted to about 23 cents per week. In the preceding season, weekly purchases 
averaged about 18 ounces and expenditures, with prices at 33*6 cents per quart, 
averaged about 19 cents. Consumer expenditures for prune juice totaled about 
$40 million for the year, 10 percent more than in 1957-58 (table 11). 

Tomato juice . — Third quarter purchases of tomato juice at about 5*4 mil- 
lion cases were 6 percent greater than in the same quarter of 1958. Heavier 
buying was reported for all regions except the Pacific, where the volume drop- 
ped about 10 percent. Sales in regional chains were up about one- third, and 
there was some gain in independent groceries. In national chain stores, how- 
ever, sales were off 17 percent. Per person buying varied between 7 ounces in 
the South and l8 in the Northeast, averaging about l4 ounces nationally- -two 
or three times the per person purchase of other reported canned juices. Prices 
paid averaged 26.8 cents per 46-ounce can, 2 cents less than in the same quarter 
of 1958. 

Retail purchases of tomato juice in the 1958-59 season totaled about 23 . 5 
million cases, a gain of 3 percent over the preceding year. Heavier buying 
was limited to the Northeastern, North Central, and Mountain- Southwestern 
States. At the 1958-59 price of 27«2 cents per can, consumers spent about $60 
million for tomato juice, the same as in 1957-58 when prices averaged 28.2 cents. 
On the average, a buying family purchased about 24 ounces per week at a cost 
of 14 cents. In the preceding year, the average weekly purchase of 22 ounces 
cost about 13 cents (table 12). 

Canned juices . --Third quarter purchases of the 6 individually reported 
canned single- strength juices amounted to about 14.6 million cases, 15 percent 
less than in the same quarter a year earlier. Purchases for the 1958-59 
season totaled about 62.8 million cases and the total household consumer 
expenditure was $211 million. This was a drop of l6 percent in purchases and 
8 percent in the amount spent in comparison with 1957 - 58 . 2/ 

Canned orangeade . Household purchases of canned single- strength orange- 
ade dropped 8 percent from the corresponding quarter a year earlier to the 
lowest third quarter volume since 1954. The product made a poor showing in 
all regions except North Central, where buying increased about 11 percent. 

Sales increased moderately in regional chain stores, in contrast to a drop 
in volume in other types of outlets. Per capita purchases averaged about 4 
ounces nationally, with the per person rate higher than average in the North 
Central and Pacific regions. Retail prices averaged 29*6 cents per 46-ounce 
can, 1.2 cents more than a year earlier. 

2/ Data for canned single- strength juices other than the 6 individually 
reported are being revised and have been excluded from this report. Hie 
revised data, together with a new table on total purchases of canned juices, 
will be included in the next issue of this series. 

- 9 - 



The season's purchase dropped 6 percent from 1957-58 to about 6 million 
cases, the lowest reported for several years. Retail prices rose 2 cents to 
30.1 cents per can, the highest reported in the 7 years these data have been 
obtained. The average buying family bought 28 ounces of orangeade per week 
in 1958-59 at a cost of l8 cents, a decrease of about 1 ounce in the size of 
purchase from a year earlier, but an increase of about 1 cent in cost. Total 
expenditures, however, about $17 million, were about the same as in 1957-58 
(table 13)o 

Fineapple- grape fruit drink .-- July- September purchases of pineapple- 
grapefruit drink remained at the second quarter level of 3*3 million cases. 

This was the second quarter in succession that buying failed to increase, a 
sharp change in pace from the brisk rise in volume that prevailed from late 
1958 through early 1959* Per capita purchases averaged about 8 ounces 
nationally, ranging from 6 ounces or less in the Mountain- Southwestern and 
Southern States to 11 in the Northeast and Pacific Coast States. This product 
was sold at an average price of 30.6 cents per 46-ounce can, 0.5 cent more 
than in the third quarter of 1958. 

Consumers spent about $37 million in the 1958-59 season for the 13 million 
cases of pine apple -grape fruit drink bought for home use, an increase over the 
preceding year of about a third in both expenditures and volume of purchases. 

On a buying family basis, purchases averaged about 24 ounces, and family 
expenditures averaged l6 cents per week (table l4). 

FRESH AND CANNED FRUIT 

Fresh oranges . --About 3»1 million boxes of fresh oranges were bought for 
home use during July- September 1959> a third more than the unusually small 
volume purchased in the third quarter of 1958. Substantially heavier purchases 
were made in all regions and in all types of retail outlets. Per capita 
purchases varied from about 1.7 oranges in the South to a little more than 6 
in the Northest, averaging 4 oranges per person nationally. Retailers charged 
an average of 52.7 cents for a dozen oranges, 11. 3 cents less than a year 
earlier. 

Purchases of California- Arizona oranges, with substantial gains in all 
regions except the Mountain- Southwestern, were up 36 percent from the third 
quarter of 1958 to 2.4 million boxes. These oranges brought an average of 53*1 
cents per dozen, 12.9 cents less than a year earlier. Purchases of Florida 
oranges totaled about 240,000 boxes, the same as a year earlier, but prices 
charged were down about 10 cents to 49*2 cents per dozen. Consumers were not 
able to identify the area of origin of most of the other oranges purchased 
during the quarter. Prices paid for such fruit dropped 4.6 cents from a year 
earlier to 53*1 cents per dozen. 

In the season ending with September, retail purchases of oranges totaled 
about 22.3 million boxes, slightly less than in 1957-58, and well below levels 
of earlier years. Purchases in the Northeastern and North Central States, 
about two-thirds of the total, held s^t about the 1957-58 level. A good 
improvement was reported in the Pacific region in contrast to substantially 
lighter buying in Southern and Mountain- Southwestern States. Per capita 



- 10 - 



purchases for the year ranged from 18 or 20 oranges in the South and Mountain- 
Southwestern regions to 38 in the Northeast, averaging 29 oranges per person 
nationally. In 1954-55, when the crop was slightly larger and fewer were 
processed than in the current season, purchases averaged 42.3 oranges per 
person. The average buying family purchased 6 oranges per week in 1958-59 
at a cost of about 24 cents. This was a slightly larger purchase but a 
slightly smaller expenditure than was made in 1957-58. Consumer expenditures 
amounted to about $200 million for the season, 4 percent less than in 1957 - 58 , 
and 11 percent less than in 1954-55* Expenditures for California- Arizona 
oranges in 1958-59; about $ll6 million, were up about 4 percent from a year 
earlier, but the amount spent for Florida oranges dropped about 20 percent 
to $47 million (tables 15 - 18 ). 

Fresh grapefruit . — A million boxes of fresh grapefruit were bought for 
home use in the third quarter of 1959* This was about twice the quantity 
purchased in the same quarter a year earlier, when buying was the lowest 
reported in the 10-year series. The gain in volume was confined almost entirely 
to the Northeastern, North Central, and Southern regions. Grapefruit were 
retailed at an average price of $l.l6 per dozen, 24 cents less than a year 
earlier. 

Purchases of California- Arizona grapefruit, about 312,000 boxes, were up 
a third from a year earlier. Prices charged for these fruit dropped 22 cents 
to $1.19 per dozen. The 358,000 boxes of Florida grapefruit purchased was 
about 5 times the July- September 1958 volume. At $1.10 per dozen, Florida 
grapefruit were about 34 cents cheaper than a year earlier. Purchases of un- 
identified grapefruit also increased substantially. Prices for such fruit 
at $ 1.19 per dozen, were down about 20 cents. 

During the 1958-59 season, householders bought about l6 million boxes of 
fresh grapefruit, about the same as in the preceding season. Purchases of 
Florida grapefruit, about 54 percent of the total, were up moderately, but 
declines of 9 to 12 percent were reported in purchases of grapefruit from 
other areas. The Northeast and the North Central regions each accounted for 
about a third of total purchases, the South and the Pacific States for about 
12 percent each, and the balance was bought in Mountain- Southwestern States. 

Per capita purchases in 1958-59 averaged about 4 grapefruit in the South 
and a little more than 5 in the Mountain- Southwest, compared with about 8.5 
grapefruit per person in other regions. The average buying family purchased 
2.3 grapefruit per week at a cost of about 18 cents, much the same as in 
1957-58. With prices averaging 91*8 cents per dozen, compared with 94 cents 
in the preceding season, consumer expenditures declined a little to about $92 
million (tables 19 - 22 ). 

Canned grapefruit sections .-- July- September purchases of canned grape- 
fruit sections rose substantially over the low levels that prevailed in the 
two preceding quarters, but even so, purchases were down 5 percent from the 
third quarter of 1958. Buying increased in the Pacific Coast States, but 
declines of up to 30 percent occurred in other regions. Purchases averaged 1 
ounce or less per capita in the South and Mountain- Southwestern States, com- 
pared with more than 3 ounces per person elsewhere. The average retail price 
of 20.6 cents per No. 303 can was a little higher than a year earlier. 



11 - 



The total 1958-59 purchase of about 3*3 million cases was only about 90 
percent of the quantity purchased in 1957-58. Regionally, purchases were up 
about 8 percent in the North Central States, but slight to heavy reductions 
were reported for other areas. About 36 percent of total purchases were 
made in the North Central States, compared with a 30-percent share in the 
preceding season; in the Northeast, the proportion of total declined from 40 
to 37 percent. On the average, a buying family purchased a little more than 
13 ounces of grapefruit sections per week in 1958-59 at a cost of about 17 
cents. The size of purchase in the preceding season also averaged about 13 
ounces, but the cost was about l6 cents. Consumer expenditures totaled about 
$20 million in 1958-59* moderately less them a year earlier (table 23). 

Fresh lemons . --Re tail purchases of fresh lemons, 1.4 million boxes, were 
off 8 percent in comparison with the third quarter of 1958, reflecting an 
unusually small seasonal upturn over the second quarter. Buying held steady 
in the Northeast and North Central regions, but in other regions purchases 
failed to reach year-earlier levels by as much as 20 percent. Sales fell 
behind in independent and regional chain stores, but the national chains 
enjoyed a 9-percent gain. Purchases averaged 4.4 lemons per person in the 
South, compared with a per person rate of 1.6 to 2„7 lemons in other regions. 
Retailers charged, an average of 43*4 cents for a dozen lemons, 0.9 cent more 
than in July- September 1958. 

The 4.2 million boxes of lemons purchased during the season ending with 
September was the smallest annual volume since 1951-52. Buying held at 
1957-58 levels in the Northeastern and North Central regions, but moderate 
to heavy declines were reported for other areas. Purchases averaged 8.3 
lemons nationally on a per capita basis, compared with an average of 8.9 lemons 
in 1957-58. ihe average buying family purchase, however, remained unchanged 
at about 2.8 lemons per week, and family expenditures at 10 cents per week 
also were about the same. Consumer expenditures totaled about $51 million 
for 1958-59* a drop of 7 percent from the preceding season (table 24). 



12 



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FRESH AND PROCESSED GRAPEFRUIT 

Household Purchases , by Regions and by Quarters 



- 1 6 - 




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17 



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Table 1. SUMMARY: Consumer purchases of selected fruits and juices, July-September 1959 



- 18 - 



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19 



Table 2. FROZEN CONCENTRATED ORANGE JUICE 

Consumer purchases and average prices paid, by regions and retail outlets, October 1957 to date 











Region 








Retail 


outlet 




Period 


United 

States 


North- 

east 


: North 
: Central 


South 


: Moun- 
: tain- 
: South- 
: vest 


’Pacific 


Inde- 

pendent 

stores 


Nation- 

al 

chains 


Region- 

al 

chains 


Other 

outlets 

y 




1,000 


1,000 


1,000 


1,666 


1,000 


1,006 


1,066 


1,000 


"1,066 


i,o0u 


TOTAL PURCHASES: 


gallons gallons gallons gallons 


gallons gallons 


gallons 


gallons gallons 


gallons 


1957-58: 






















October-December 


18,198 


7,350 


5,383 


2,3H 


1,323 


1,831 


5,780 


6,134 


5,850 


434 


January -March 


14,555 


5,910 


4,467 


1,796 


1,043 


1,339 


4,775 


4,743 


4,734 


303 


April-June 


12,11*3 


5,267 


3,432 


1,433 


863 


1,148 


3,681 


4,295 


3,944 


223 


July-September 


10,836 


4,576 


2,855 


1,397 


899 


1,109 


3,349 


3,689 


3,545 


253 


Total 


55,732 


23,103 


16,137 


6,937 


4,128 


5,427 


17,585 


18,861 


18,073 


1,213 


1958-59: 

October-December 


11,1*65 


4,831 


3,082 


1,430 


846 


1,276 


3,530 


3,884 


3,7H 


340 


January-March 


ll*,2»*2 


6,069 


4,085 


1,788 


953 


1,347 


4,695 


4,710 


4,517 


320 


April-June 


13,51!* 


5,796 


3,819 


1,676 


880 


1,343 


4,217 


4,283 


4,654 


360 


July-September 


13,61*9 


5,888 


3,799 


1,707 


888 


1,367 


4,140 


4,228 


5,010 


271 


Total 


52,870 


22,584 


14,785 


6,601 


3,567 


5,333 


16, 582 


17,105 


17,892 


1,291 


AVERAGE SIZE OF PURCHASE 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


1957-58: 






















October-December 


21.8 


22.3 


23.2 


21.0 


19.0 


21.4 


2/ 


24.2 


2/ 


21.8 


January-March 


18.8 


18.7 


20.0 


18.9 


16.9 


18.4 


16.5 


20.5 


20.2 


27-5 


April-June 


17.7 


18.0 


18.1 


17.5 


16.5 


17.4 


15.9 


19.5 


18.4 


19.4 


July-September 


17.1 


16.9 


17.2 


16.7 


16.7 


18.4 


15.7 


18.3 


17.3 


22.0 


1958-59: 






















October-December 


17.6 


18.0 


17.2 


16.8 


16.7 


18.5 


15.8 


18.5 


18.3 


27.3 


January-f&rch 


20.2 


20.1 


20.7 


19.4 


19.2 


20.7 


18.6 


21.7 


20.4 


24.8 


April-June 


19.6 


19.8 


20.5 


18.5 


17.6 


20.2 


17.9 


21.2 


19.8 


26.9 


July-September 


19.3 


19.4 


20.2 


18.6 


16.1 


20.8 


17.4 


20.6 


20.0 


24.8 


PURCHASES PER 1,000 






















POPULATION: 


Gallons 


Gallons 


Gallons 


Gallons 


Gallons 


Gallons 










1957-58: 




160.1 

128.3 

114.2 

99.2 


















October-December 
January -March 
April-June 
July-September 


109.1* 
87.2 
72.5 
61*. 6 


115.0 

95.1 

72.8 

6 l.O 


58.4 

45.4 
36.1 
34.7 


77.5 

60.5 
50.4 
52.2 


107.5 

78.5 

67.2 

64.1 










1958-59: 


68.1 
84. 5 
79.9 
80.2 




65.1 

86.0 

79.8 

78.8 
















October-December 

January-March 

April-June 

July-September 


103.9 

130.7 

124.4 

125.3 


35.8 

44.3 
41.6 

42.4 


49.5 

55.6 
51.5 
51.5 


73.8 

77.8 

77.1 

78.2 










AVERAGE PRICE PAID PER 






















6 -OTNCE CAN: 
1957-58: 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 






















October-December 


15.5 


15.3 


15.3 


15.1 


16.5 


15.7 


2/ 


14.7 


2/ 


15-5 


January-March 


20.1 


20.1 


20.0 


19.5 


21.5 


20.2 


21.3 


19-4 


19.7 


18.6 


April-June 


22.8 


22.7 


22.9 


22.6 


24.2 


22.4 


24.0 


22.0 


22.5 


21.5 


July-September 


24.6 


24.9 


24.6 


24.3 


25.8 


23.2 


25.6 


23.8 


24.1 


24.7 


Season average 


20.0 


20.1 


19.8 


19.5 


21.5 


19.7 


21.6 


19.2 


19.3 


19.6 


1958-59: 








24.6 














October-December 


25.1 


25.3 


25.2 


25.7 


24.3 


26.0 


24.4 


24.7 


25.5 


January-March 


20.9 


20.7 


20.4 


21.0 


21.7 


21.4 


21.9 


19.9 


20.5 


23.O 


April-June 


20.8 


20.7 


20.5 


20.7 


21.6 


20.9 


21.7 


19.8 


20.6 


21.0 


July-September 


22.1 


22.1 


22.1 


21.7 


23.2 


21.9 


23.0 


21.6 


21.8 


22.1 


Season average 


22.1 


22.1 


21.9 


21.9 


23.1 


22.1 


23.0 


21.3 


21.8 


23.0 



1/ Delicatessens, department stores, dairies, roadside markets, fruit stands, etc. 2 / Data not available. 



Comparable data for 1956-57 appear in CFFJ-73 (July -September 1958). 



20 



Table 3. OTHER FROZEN CONCENTRATED JUICES 

Consumer purchases and average prices paid, by regions and retail outlets, October 1957 to date 1/ 











Region 








Retail 


outlet 




Period 


United 

States 


North- 

east 


North 

Central 


South 


: Moun- 
: tain- 
: South - 
: west 


* Pacific 


Inde- 

pendent 

stores 


Ration- 

al. 

chains 


Region- 

al 

chains 


Other 

outlets 

2/ 




1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


TOTAL PURCHASES: 


gallons gal. Ions gallons gallons gallons gallons 


gallons gallons gallons 


gallons 


1957-50: 






















October-December 


2,034 


969 


556 


160 


132 


217 


628 


593 


686 


127 


January -March 


2,679 


1,184 


803 


269 


197 


226 


837 


853 


890 


99 


April-June 


2,633 


1,125 


824 


214 


235 


235 


761 


858 


924 


90 


July-September 


2,721 


1,197 


761 


252 


234 


277 


877 


857 


886 


101 


Total 


10,067 


4,475 


2,944 


895 


798 


955 


3,103 


3,161 


3,386 


417 


1958-59: 






















October-December 


2,453 


1,083 


720 


204 


214 


232 


720 


854 


694 


185 


January-March 


2,145 


824 


673 


191 


205 


252 


681 


654 


668 


142 


April-June 


2,479 


1,086 


777 


177 


202 


237 


788 


748 


711 


232 


July-September 


2,190 


959 


671 


208 


169 


183 


636 


725 


707 


122 


Total 


9,267 


3,952 


2,841 


780 


790 


904 


2,825 


2,981 


2,780 


68 l 


AVERAGE SIZE OF PURCHASE 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


1958-59: 






















October-December 


13.9 


14.5 


14.6 


14.0 


12.6 


12.3 


13.1 


13.9 


13.2 


20.3 


January-March 


13.8 


14.4 


13-7 


12.5 


13.0 


14.5 


13-7 


13.4 


13.6 


17.3 


April-June 


14.5 


16.0 


15.0 


14.1 


11.5 


13.7 


14.1 


14.1 


14.1 


19.1 


July-September 


14.4 


15.0 


14.5 


14.5 


13.7 


13.7 


13.8 


14.6 


13.9 


21.0 


PURCHASES PER 1,000 






















FOPUIATION: 


Gal Ions 


Gallons 


Gallons 


Gallons 


Gallons 


Gallons 










1957-58: 






















October-December 

January-March 

April-June 

July-September 


12.2 

16.0 

15.8 

16.2 


21.1 

25.7 

24.4 

25.9 


U .9 

17.1 

17.5 

16.3 


4.0 

6.7 

5.3 

6.3 


7.8 

11.4 

13.7 

13.6 


12.8 

13.3 

13.7 

16.0 










1958-59: 






















October-December 

January-March 

April-June 

July-September 


14.6 

12.7 

14.6 

12.9 


23.3 

17.8 

23.3 

20.4 


15.2 

14.2 

16.2 
13.9 


5.1 
4.8 

4.4 

5.2 


12.5 

12.0 

11.8 

9.8 


13.4 

14.5 

13.6 
10.5 










AVERAGE PRICE PAID PER 






















6-OUNCE CAN: 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


1957-58: 

October-December 
January-March 
April-June 
July-September 
Season average 


17.9 

18.6 

19.2 

19.1 

18.7 




















1958-59: 






















October-December 


19.9 


19.9 


19.8 


20.2 


20.7 


19.2 


21.0 


l -?' 1 


19.9 


19.4 


January-March 


19.7 


19.4 


19.8 


20.4 


21.5 


18.6 


20.7 


18.9 


19.7 


18.7 


April-June 


19.1 


18.5 


18.9 


19.8 


21.4 


19.0 


19.9 


18.5 


19.0 


19.0 


July- September 


19-1 


18.7 


19.1 


19.6 


20.3 


18.9 


20.1 


18.3 


19.2 


18.2 


Season average 


3,9.5 


1.2,1-- 


19.4 


20.0 


21.0 


18.9 


20.4 


18.7 


19.5 


18.9 



1 / Includes all frozen concentrated Juices except orange . Revised from July- September 1958 and prior 



reports to include frozen concentrated grapefruit Juice which is not now separately reported. 
2 / Delicatessens, department stores, dairies, roadside markets, fruit stands, etc. 



- 21 

X 



Table 4. FROZEN CONCENTRATED LEMONADE 

Consumer purchases and average prices paid, by regions and retail outlets, October 1957 to date 











Region 








Retail 


outlet 




Period 


United 

States 


North- 

east 


: North 
: Central 


South 


: Moun- 
: tain- 
: South- 
: west 


l Pacific 


Inde- 

pendent 

stores 


Nation- 

al 

chains 


Region- 

al 

chains 


Other 

outlets 

y 




1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


TOTAL PURCHASES: 


gallons gallons gallons gallons gallons gallons 


gallons 


gallons gallons gallons 


1957-58: 


891 




20 6 


83 


98 










2/ 


October-December 


311 


193 


252 


255 


327 


January -March 


657 


218 


124 


64 


102 


149 


204 


180 


255 


ii 


April-June 


4,213 


1,292 


1,093 


4io 


528 


890 


1,535 


1,091 


1,490 


97 


July-September 


6,930 


2,473 


2,025 


529 


601 


1,302 


2,386 


1,924 


2,493 


127 


Total. 


12,691 


4,294 


3,448 


1,086 


1,329 


2,534 


4,377 


3,450 


4,565 


299 


1958-59: 




276 




88 








261 


308 


2/ 


October-December 


930 


150 


125 


291 


337 


January-March 


657 


210 


l4o 


46 


103 


158 


300 


164 


177 


2/ 


April-June 


5,494 


1,839 


1,822 


409 


612 


812 


1,993 


1,444 


l,88l 


lf6 


July-September 


6,852 


2,654 


2,190 


462 


491 


1,055 


2,403 


1,902 


2,440 


107 


Total 


13,933 


4,979 


4,302 


1,005 


1,331 


2,316 


5,033 


3,771 


4,806 


323 


AVERAGE SIZE OF PURCHASE 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


1957-58: 






















October-December 


13.4 


18.1 


19.9 


16.5 


16.5 


19.7 


3/ 


18.9 


3/ 


% 


January-March 


16.0 


16.9 


14.2 


16.4 


14.6 


17.2 


14.3 


15.7 


16.9 


April-June 


24.0 


24.0 


21.4 


22.2 


22.8 


27.9 


23.2 


23.2 


25.4 


8 


July-September 


24.5 


24.1 


24.4 


24.0 


21.2 


27.1 


23.4 


23.7 


26.4 


28.3 


1958-59: 




















2/ 


October-December 


17.9 


18.0 


16.5 


18.3 


16.5 


18.9 


16.8 


16.7 


20.0 


January-March 


17.1 


17.8 


17.5 


14.3 


16.0 


17.8 


17.2 


16.3 


18.0 


2/ 


April-June 


25.0 


23.2 


24.5 


23.5 


24.3 


29.7 


24.4 


24.2 


25.6 


34.7 


July-September 


24.6 


23.4 


24.2 


24.6 


23.1 


27.5 


23.I 


25.5 


25.4 


29.0 


PURCHASES PER 1,000 






















POPULATION: 


Gallons 


Gallons 


Gallons 


Gallons 


Gallons 


Gallons 










1957-58: 




6.8 

4.7 

35.8 

53-6 


4.4 

2.6 

23.2 

43.3 
















October-December 

January-March 

April-June 

July-September 


5.4 

3.9 

25.2 

41.3 


2.1 

1.6 

10.3 

13.2 


5.7 

5.9 

30.8 

34.9 


11.3 
8.7 

52.1 

75.3 










1958-59: 












16.8 

9.1 

46.6 

6o.4 










October-December 

January-March 

April-June 

July-September 


5.5 

3.9 

32.5 

40.3 


5.9 

4.5 

39.5 

56.5 


3-2 

2.9 

38.1 

45.4 


2.2 

1.1 

10.2 

11.5 


7.3 

6.0 

35.8 

28.5 










AVERAGE PRICE PAID PER 






















6-OUNCE CAN: 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


1957-58: 






















October-December 


12.0 


12.1 


12.3 


12.5 


12.9 


11.2 


3/ 


11.. 5 


3/ 


2/ 


January-March 


12.8 


13.3 


13.1 


12.9 


13.4 


11.8 


13.6 


12.3 


11.9 


y 


April-June 


10.5 


10.5 


10.6 


H.9 


11.2 


9.7 


10.8 


10.6 


10.0 


12.4 


July-September 


10.3 


10.6 


10.3 


11.1 


10.7 


9.5 


10.5 


10.4 


10.0 


11.6 


Season average 


10.6 


10.8 


10.6 


11.6 


H.3 


9.8 


10.9 


10.6 


10.2 


12.3 


1958-59: 






11.8 








11.6 








October-December 


11.4 


11.7 


12.7 


12.0 


10.3 


11.9 


10.6 


2/ 


January-March 


12.1 


12.5 


11.8 


14.0 


12.9 


ll.l 


12.0 


12.6 


11.7 


L 


April-June 


10.5 


11.0 


10.7 


11.4 


10.5 


9.5 


10.5 


10.7 


10.3 


July-September 


10.6 


11.0 


10.7 


11.3 


11.4 


9-3 


10.7 


10.6 


10.5 


11.2 


Season average 


10.7 


11.1 


10.8 


11.6 


11.2 


9.6 


10.8 


10.8 


10.5 


11.5 



1/ Delicatessens, department stores, dairies, roadside markets, fruit stands ^ etc. 2/ loo” few purchases 
reported for analysis. 3/ Data not available. 

Comparable data for 1956-57 appear in CPFJ-73 (July- September 1958). 



- 22 - 



Table 5. SHELF-PACK ORANGEADE 

Consumer purchases and average prices paid, by regions and retail outlets, October 1957 to date 











Region 








Retail 


outlet 




Period 


United 

States 


North- 

east 


North 

Central 


South 


: Moun- 
; tain- 
: South- 
: west 


Pacific 


Inde- 

pendent 

stores 


Nation- 

al 

chains 


Region- 

al 

chains 


Other 

outlets 

i/ 




1,000 


1,000 


“I7S5S - 


1,000 


1,000 


1,600 


1,006 


1,000 


1,606 


1,066 


TOTAL PURCHASES: 


gallons gallons gallons gallons gallons gallons 


gallons gallons gallons gallons 


1957-58: 
















66 






October-December 


342 


2 / 


216 


2/ 


43 


45 


193 


80 


2 / 


January -March 


336 


2/ 


20 6 


2/ 


47 


43 


172 


74 


84 


2/ 


April-June 


469 


59 


244 


2/ 


6l 


85 


266 


104 


2/ 


2/ 


July-September 


369 


2/ 


186 


1/ 


60 


69 


215 


68 


80 


2/ 


Total. 


1,516 


157 


852 


2/ 


211 


242 


846 


312 


337 


2/ 


1958-59: 










2/ 


68 




66 


66 


2/ 

2/ 


October-December 


306 


2/ 


166 


2/ 


171 


january-March 


291 


2/ 


186 


2/ 


2/ 


50 


186 


51 


53 


April-June 


4n 


2/ 


218 


2/ 

2/ 


2/ 


81 


227 


86 


91 


1! 


July-September 


475 


7 6 


201 


75 


98 


276 


no 


80 


2/ 


Total 


1,483 


179 


771 


ii 


178 


297 


860 


313 


290 


2/ 


AVERAGE SIZE OF PURCHASE 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


1957-58: 




2 / 




2/ 


15.6 




3/ 




3/ 


2/ 


October-December 


17.4 


20.3 


15.0 


17-3 


January-March 


17.0 


2/ 


18.1 


2/ 


17.6 


15.9 


16.7 


17.0 


21.6 


2/ 


April-June 


17.1 


13.4 


17.3 


2/ 


18.3 


17.4 


18.0 


14.7 


2/ 


2/ 


July-September 


16.6 


2/ 


15.6 


2/ 


18.3 


19.2 


17.5 


15.9 


15.3 


2/ 


1958-59: 








2/ 


2 / 




17.8 






2/ 


October-December 


17.1 


§/ 

2/ 


14.8 


21.9 


17.5 


15.3 


January-March 


15.9 


15.9 


2/ 

2/ 


2/ 


17.8 


17.2 


15.4 


12.9 


2/ 


April-June 


17.5 


% 


16.1 


2/ 


21.1 


19.0 


15.4 


16.8 


1/ 


July-September 


17.5 


14.7 


15.7 




21.2 


19.5 


17.9 


17.3 


17.2 


2/ 


PURCHASES PER 1,000 






















POPULATION: 


Gallons 


Gallons 


Gallons 


Gallons 


Gallons 


Gallons 










1957-58: 




2/ 

2/ 

1.3 

§/ 


4.6 

4.4 

5.2 

4,0 


2/ 

2/ 

2/ 

2/ 




2.6 

2.5 

5.0 

4.0 










October-December 

January-March 

April-June 

July-September 


2.1 

2.0 

2.8 

2.2 


2.5 
2.7 

3.6 
3.5 










1958-59: 


1.8 

1.7 

2.4 

2.8 


2/ 

£/ 

1/ 

“1.6 




1 

1 


2/ 

2/ 

Ka 












October-December 

January-March 

April-June 

July-September 


3.5 
3-9 

4.6 
4.2 


3-9 

2.9 

4.6 

5.6 










AVERAGE PRICE PAID PER 






















6-OUNCE GAN: 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


1957-58: 














3/ „ 


16.6 


3/ 


2/ 


October-December 


17.2 


2/ 


17.4 


2/ 


17.0 


17.3 


January-March 


17.2 


2/ 


17.4 


2/ 


16.8 


17.0 


17.6 


16.4 


16.9 


2/ 


April-June 


18.1 


17.1 


18.8 


2/ 


16.4 


18.2 


18.7 


16.3 


2/ 


2/ 


July-September 


18.4 


2/ 


18.5 


2/ 


17.8 


19.2 


18.7 


17.2 


18.5 


£/ 


Season average 


17.8 


16.9 


18.0 


2/ 


17.0 


18.2 


18.2 


l6,6 


17.7 


2/ 


1958-59: 














19.6 


18.6 




2/ 


October-December 


19.4 


2/ 


19.5 


2/ 


2/ 


20.1 


19.9 


January-March 


19.3 


2/ 


19.0 


2/ 


2/ 


20.2 


19.5 


18.4 


19.2 


2/ 


April-June 


18.9 


2/ 


18.9 


2 / 


2/ 


19.7 


19.1 


13.1 


19.1 


2/ 


July-September 


18.7 


1-7.1 


18.5 


2/ 


18.3 


19.7 


18.9 


17.7 


19-7 


2/ 


Season average 


19.0 


17.4 


19.0 


2/ 


17 •? , 




19.2 


18.4, .... 




2/ 



1/ Delicatessens, department stores, dairies, roadside markets, fruit stands, etc. 2/ Too rev purchases 
reported for analysis. 3 / Data not available. 



23 



Table 6 . CHILLED ORANGE JUICE 

Consumer purchases and average prices paid, by regions and retail outlets, October 1957 to date 











Region 








Retail 


outlet 




Period 


United 

States 


North- 

east 


: North 
: Central 


South 


: Moun- 
: tain- 
: South- 
: west 


| Pacific 


Inde- 

pendent 

stores 


Ration- 

al 

chains 


Region- 

al 

chains 


Other 

outlets 

y 




1,000 


1,600 


1,600 


1,000 


1,660 


1,000 


1,000 


1,000 


1,000 


1,060 


TOTAL PURCHASES: 


gallons 


gallons gallons gallons gallons 


gallons 


gallons gallons gal Ions gallons 


1957-58: 






















October-Becember 


5,958 


3,771 


1,054 


809 


112 


212 


2,056 


470 


721 


2,711 


January-March 


7,195 


4,515 


1,518 


821 


111 


230 


2,473 


564 


810 


3,348 


April-June 


6,791 


3,809 


l,74l 


823 


177 


241 


2,177 


583 


864 


3,167 


July-September 


5,303 


3,104 


1,257 


545 


130 


267 


1,738 


357 


801 


2,407 


Total 


25,247 


15,199 


5,570 


2,998 


530 


950 


8,444 


1,974 


3,196 


11,633 


1958-59: 








665 














October-December 


5,749 


3,379 


1,349 


2 / 


302 


1,872 


329 


8l4 


2,734 


January-March 


6,594 


4,338 


1,185 


723 


2 / 


269 


1,758 


670 


869 


3,297 


April-June 


6,042 


3,802 


1,136 


670 


130 


304 


1,664 


561 


8 o 4 


3,013 


July-September 


5,380 


3,695 


, 590 


636 


118 


341 


1,452 


561 


725 


2,642 


Total 


23,765 


15,214 


4,260 


2,694 


381 


1,216 


6,746 


2,121 


3,212 


11,686 


AVERAGE SIZE OP PURCHASE 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


1957-58: 




40.3 


38.5 


40.9 














October-December 


39.3 


33.9 


33.4 


3/ 


40.7 


3/ 


39.0 


January-March 


38.0 


38.9 


36.7 


39.6 


32.5 


33.9 


40.0 


37.6 


37.0 


37.0 


April-June 


37.9 


38.6 


37.1 


40.7 


33-3 


33-4 


39.1 


4o.6 


37.7 


36.8 


July-September 


38.8 


40.3 


37.4 


41.3 


34.3 


33.1 


39.6 


49.3 


35.5 


38.4 


1958-59: 






















October-December 


38.1 


39.5 


37.6 


36.9 


2 / 


34.6 


39.5 


46.1 


35.1 


37.3 


January-March 


37.3 


37.5 


36.9 


38.4 


2 / 


35.5 


36.6 


40.9 


36.2 


37-3 


April-June 


37.2 


37.0 


37.1 


39.7 


37.8 


34.2 


37.3 


44.6 


35.2 


26.6 


July-September 


36.9 


36.9 


39.3 


38.3 


34.8 


33.4 


36.3 


39.6 


34.6 


37-3 


PURCHASES PER 1,000 






















POPULATION: 


Gallons 


Gallons 


Gallons 


Gallons 


Gallons 


Gallons 










1957-58: 


35.8 

43.1 

40.6 

31.6 


82.1 

98.0 

82.6 

67.3 




20.4 

20.7 

20.7 

13.6 


6.6 

6.4 

10.3 

7.6 












October-December 

January-March 

April-June 

July-September 


22.5 

32.3 

37.0 

26.9 


12.5 

13.5 
14.1 
15.4 










1958-59: 


34.2 

39.1 

35.7 

31.6 




28.5 

25.0 

23.7 

12.2 


16.6 

17.9 

16.6 

15.8 


2 / 

2 / 

7.6 

6.8 












October-December 

January-March 

April-June 

July-September 


72.6 

93-5 

81.6 

78.7 


17.5 

15.5 

17.5 

19.5 










AVERAGE PRICE PAID PER 






















QUART: 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


1957-58: 




34.6 


36.8 




36.1 


46.9 


3/ 








October-December 


35.9 


35.2 


32.9 


3/ 


37.7 


January-March 


36.8 


35.5 


38.2 


36.3 


35.6 


45.6 


35.5 


34.1 


34.7 


38.5 


April-June 


40.3 


40.5 


40.0 


38.4 


37.8 


45.8 


40.0 


39.1 


39.7 


40.9 


July-September 


41.2 


42.0 


40.3 


37-6 


36.5 


46.6 


41.8 


4l.l 


39.9 


41.3 


Season average 


38.5 


37.8 


39.3 


36.8 


36.6 


46.1 


37.7 


36.3 


36.9 


39.7 


1958-59: 






41.6 
















October-December 


42.1 


42.4 


39-3 


2 / 


47,6 


42.4 


4l.O 


40.7 


42.5 


January-March 


4i.o 


40.8 


41.3 


39.2 


2 / 


45.6 


40.4 


35.8 


40.3 


42.2 


April-June 


41.5 


41.9 


41.9 


38.4 


37.7 


45.5 


40.8 


36.6 


4o.6 


42.8 


July-September 


42.6 


43.0 


41.2 


39.6 


39.0 


47.6 


42.0 


4l.6 


42.1 


43.2 


Season average 


41.8 


41.9 


41.5 


39.1 


38.6 


46.6 


41.4 


■J8 


40.9 





1/ Delicatessens, department stores, dairies, roadside markets, fruit steads, etc . 2/ Too few purchases 

reported for analysis. 3 / Data not available. 

Comparable data for 1956^57 appear in CPFJ-73 (July-September 1958). 



2k 



Table 7. SINGLE-STRENGTH ORANGE JUICE 

Consumer purchases and average prices paid, by regions and retail outlets, October 1957 to date 



Period 


United 

States 


Region 




Retail 


outlet 




North- 

east 


North 

Central 


South 


: Moun- 
ts in- 
: South- 
: west 


Pacific 


Inde- 

pendent 

stores 


Nation- 
al . 
chains 


Region- 

al 

chains 


Other 

outlets 

y 




1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


TOTAL PURCHASES: 


cases 2 /cases 2 / cases 2 /cases 2 /cases 2 /cases 2 /cases 2 /cases 2 /cases 2 /cases 2 / 


1957-58: 






















October-December 


3,885 


1,012 


898 


1,314 


436 


225 


1,851 


1,049 


857 


128 


January -Mar ch 


4,663 


1,281 


1,231 


1,428 


452 


271 


2,151 


1,336 


1,048 


128 


April-June 


4,581 


1,285 


1,277 


1,288 


475 


256 


2,212 


1,230 


1,007 


132 


July- September 


3,592 


1,126 


950 


1,005 


318 


193 


1,612 


949 


929 


102 


Total 


16,721 


4,704 


4,356 


5,035 


1,681 


945 


7,826 


4,564 


3,841 


490 


1958-59: 






















October-December 


2,767 


815 


701 


878 


211 


162 


1,280 


688 


716 


83 


January-March 


2,464 


753 


571 


796 


236 


108 


1,219 


660 


532 


53 


April-June 


2,093 


582 


450 


716 


196 


149 


949 


580 


506 


58 


July-September 


1,950 


526 


412 


690 


208 


114 


888 


511 


508 


43 


Total 


9,274 


2,676 


2,134 


3,080 


851 


533 


4,336 


2,439 


2,262 


237 


AVERAGE SIZE OF PURCHASE 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


1957-58: 






















October-December 


58.9 


64.8 


58.4 


58.5 


56.9 


52.3 


3/ 


65.9 


3/ 


48.1 


January-March 


59.8 


66.9 


58.5 


59.8 


56.7 


53.6 


57.0 


68.2 


50.6 


48.3 


April-June 


59.2 


71.5 


59.5 


57.6 


55.2 


46.1 


56.9 


65 .O 


59.8 


54.1 


July-September 


56.2 


63.2 


55.8 


56.5 


52.0 


44.4 


53.1 


64.2 


57.0 


48.3 


1958-59: 






















October-December 


52.1 


57.9 


51.3 


54.0 


43.9 


45.7 


48.4 


57.7 


55.5 


52.1 


January-March 


52.0 


58.1 


50.1 


53.9 


46.4 


42.2 


48.0 


63 .O 


54.5 


42.2 


April-June 


50.8 


57.0 


48.9 


50.9 


45.7 


49.8 


46.3 


60.1 


54.4 


43.3 


July-September 


48.6 


52.8 


44.6 


50.8 


47.0 


43.5 


45.2 


55.6 


51.6 


37.4 


PURCHASES PER 1,000 






















POPULATION: 


Cases 2/Cases 2/Cases 2/Cases 2/Cases 2/Cases 2/ 








1957-58: 






















October-December 


23.4 


22.0 


19.2 


33.2 


25.5 


13.2 










January-March 


27.9 


27.8 


26.2 


36.0 


26.2 


15.9 










April-June 


27.4 


27.9 


27.1 


32.3 


27.7 


15.0 










July-September 


21.4 


24.4 


20.3 


25.0 


18.5 


11.2 










1958-59: 






















October-December 


16.4 


17.5 


14.8 


22.0 


12.4 


9.4 










January-March 


14.6 


16.2 


12.0 


19.7 


13.8 


6.2 










April-June 


12.4 


12.5 


9.4 


17.8 


11.5 


8.6 










July-September 


11.5 


11.2 


8.5 


17.2 


12.1 


6.5 










AVERAGE PRICE PAID PER 






















46-OUNCE CAN: 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


1957-58: 






















October-December 


30.8 


29.4 


29.9 


30.4 


32.6 


36.7 


3/ 


27.9 


3/ 


32.8 


January-March 


31.8 


31.3 


31.4 


30.8 


33.2 


37.3 


33.3 


29.2 


31.1 


32.7 


April-June 


33.5 


32.4 


33.7 


32.5 


35.6 


38.5 


35.0 


31.1 


33.0 


33.6 


July-September 


36.6 


35.7 


37.6 


35.0 


38.9 


40.8 


38.2 


34.9 


35.2 


37-9 


Season average 


33.0 


32.3 


33.0 


32.0 


34.9 


38.2 


34.8 


30.6 


32.0 


33.8 


1958-59: 






















October-December 


39.7 


38.7 


41.3 


38.1 


43.3 


41.1 


4l.O 


39.0 


37.8 


42.1 


January-March 


42.2 


4o.o 


43.4 


41.4 


45.1 


47.1 


43.7 


39-3 


41.9 


43.0 


April-June 


44.1 


4i.o 


44.6 


44.6 


44.9 


48.4 


45.8 


40.6 


44.7 


43.7 


July-September 


45.6 


43.3 


47.4 


44.9 


45.9 


50.1 


45.3 


44.3 


47.5 


47.0 


Season average 


42.6 


40.4 


43.7 


41.9 


44.8 


46.5 


43.7 


40.5 


42.4 


43.2 



l/ Delicatessens, department stores, dairies, roadside markets, fruit stands, etc. 2/ Equivalent cases 
of 24 No. 2 cans... ^32 ounces per case. 3 / Data not available. 

Comparable data for 1956-57 appear in CPFJ-73 ( July-September 1958). 



25 



Table 8. SINGLE-STRENGTH GRAPEFRUIT JUICE 

Consumer purchases and average prices paid, by regions and retail outlets, October 1957 to date 



Period 


United 

States 


Region 




Retail 


outlet 




North- 

east 


: North 
: Central 


South 


: Moun- 
: tain- 
: South- 
: west 


; Pacific 


Inde- 

pendent 

stores 


Nation- 

al 

chains 


Region- 

al 

chains 


| Other 
* outlets 

; y 




1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


TOTAL PURCHASES: 


cases 2/cases 2/cases 2/cases 2/cases 2/cases 2/ cases 2/cases 2/cases 2/cases 2/ 


1957-58: 






















October-December 


2,8l4 


742 


627 


749 


328 


368 


1,170 


975 


64o 


3/ 


January-March 


2,825 


80 6 


749 


597 


406 


267 


1,149 


980 


656 


3/ 


April-June 


2,609 


787 


590 


616 


300 


316 


960 


902 


711 


3/ 


July-September 


2,183 


669 


499 


567 


191 


257 


881 


691 


569 


1 / 


Total 


10,431 


3,004 


2,465 


2,529 


1,225 


1,208 


4,160 


3,548 


2,576 


3/ 


1958-59: 






















October-December 


2,007 


559 


599 


46l 


158 


230 


826 


582 


560 


3 / 


January-March 


2,057 


593 


620 


476 


184 


184 


839 


7°6 


485 


f/ 


April-June 


2,634 


853 


799 


532 


240 


210 


995 


908 


719 


%i 


July-September 


2,158 


681 


563 


522 


216 


176 


811 


717 


598 


w 


Total 


8,856 


2,686 


2,581 


1,991 


798 


800 


3,471 


2,913 


2,362 


3/ 


AVERAGE SIZE OF PURCHASE 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


1957-58: 






















October-December 


64.0 


69.3 


65.2 


63.6 


60.2 


61.7 


V 


74.8 


V 


3/ 


January-March 


62.6 


63.2 


66.5 


60.3 


65.4 


56.0 


58.0 


70.7 


62.9 


3 / 


April-June 


61.2 


63.8 


59-9 


61.6 


59.7 


60.4 


57.5 


69.9 


59.4 


3/ 


July-September 


59.1 


57.7 


59.7 


6l.l 


58.1 


58.1 


58.3 


63.3 


57.0 


3/ 


1958-59: 






















October-December 


58.1 


53.4 


66.2 


57.4 


52.5 


59.0 


56.4 


63.5 


57.3 


3/ 


January-March 


61.9 


55-8 


74.8 


61.8 


57.0 


58.1 


58.0 


71.5 


59-7 


3] 


April-June 


67.3 


67.5 


78.9 


63.9 


6l.l 


59.5 


61.0 


78.9 


65.7 


3J 


July-September 


62.6 


6l.O 


71.1 


63.2 


59.6 


55.5 


60.3 


67.5 


61.5 


3/ 


PURCHASES PER 1,000 






















POPULATION: 


Cases 2/Cases 2/Cases 2/Cases 2/Cases 2/Cases 2/ 








1957-58: 






















October-December 


16.9 


16.2 


13.4 


18.9 


19.2 


21.6 










January-March 


16.9 


17.5 


15.9 


15.1 


23.5 


15.7 










April-June 


15.6 


17-1 


12.5 


15.5 


17.5 


18.5 










July-September 


13.0 


14.5 


10.7 


14.1 


11.1 


l4„9 










1958-59: 






















October-December 


H.9 


12.0 


12.6 


11.5 


9.2 


13.3 










January-March 


12.2 


12.8 


13.1 


11.8 


10.7 


10.6 










April-June 


15.6 


18.3 


16.7 


13.2 


14.0 


12.1 










July-September 


12.7 


14.5 


11.7 


13.0 


12.5 


10.0 










AVERAGE PRICE PAID PER 






















4 6- OUNCE CAN: 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


1957-58: 






















October-December 


27.5 


26.6 


27.3 


26.6 


28.3 


29.7 


V 


25.8 


V 


3 / 


January-March 


28.0 


26.9 


27.8 


27-7 


28.3 


30.3 


29.1 


26.4 


27.7 


3/ 


April-June 


30.5 


29.6 


30.0 


29.4 


31.7 


32.5 


32.0 


29.2 


29.6 


3/ 


July-September 


33.3 


33.4 


33.8 


32.2 


32.9 


34.8 


34.2 


31.9 


33.6 


1 / 


Season average 


29.5 


28.9 


29.3 


28.7 


29.8 


31.6 


30.9 


28.0 


29.1 


3 / 


1958-59: 






















October-December 


35.5 


35.9 


35.2 


34.4 


35.8 


37.2 


36.5 


33.9 


35.4 


3] 


January-March 


33.8 


33-3 


32.1 


33-9 


34.7 


36.8 


35.3 


32.2 


33.0 


3] 


April-June 


29.4 


27.9 


28.3 


30.0 


30.9 


32.6 


32.0 


26.6 


29.1 


3/ 


July-September 


31.4 


30.1 


31.0 


30.4 


33.4 


34.4 


32.8 


29.6 


31.4 


a 


Season average 


32.3 


31.3 


31.4 


32.0 


33.5 


35.3 


34.0 


30.1 


31.9 


3 / 



1 /' Delicatessens, department stores, dairies, roadside markets, fruit stands, etc. 2 / Equivalent cases 
of 24 No. 2 cans... 432 ounces per case. 3 / Too few purchases reported for analysis, bj Data not available 



Comparable data for 1956-57 appear in CPFJ-73 (July-September 1958). 



26 



Table 9 . SINGLE-STRENGTH LEMON JUICE 

Consumer purchases and average prices paid, by regions and, retail outlets, October 1957 to date 



Period 


United 

States 


Region 




Retail 


outlet 




North- 

east 


North 

Central 


South 


Moun- 
ts in- 
South- 
west 


Pacific 


Inde- 

pendent 

stores 


Ration- 

al 

chains 


Region- 

al 

chains 


Other 

outlets 

u 




1,060 


1,600 


1,000 


1,660 


1,000 


1,000 


i,oo6 


1,000 


1,000 


1,000 


TOTAL PURCHASES: 


cases 2 / cases 2 /cases 2 /cases 2 /cases 2 / cases 2 /cases 2 /cases 2 /cases 2 /cases 2 / 


1957-58: 






















October-December 


156 


58 


45 


3/ 


13 


28 


61 


43 


51 


3/ 


January -March 


148 


53 


45 


3/ 


3/ 


26 


49 


43 


55 


3/ 


April-June 


221 


84 


69 


19 


15 


34 


80 


67 


72 


3/ 


July-September 


287 


112 


92 


35 


15 


33 


96 


90 


96 


3/ 


Total 


812 


307 


251 


81 


52 


121 


286 


243 


274 


3/ 


1958-59: 






















October-December 


163 


59 


50 


21 


3/ 


24 


65 


47 


49 


3/ 


January-Mar ch 


166 


57 


55 


24 


3/ 


21 


56 


54 


54 


3/ 


April-June 


280 


118 


97 


25 


12 


28 


94 


68 


n6 


1/ 


July-September 


350 


149 


116 


32 


18 


35 


101 


no 


138 


3/ 


Total 


959 


383 


318 


102 


48 


108 


317 


279 


357 


3/ 


AVERAGE SIZE OF PURCHASE 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


1957-58: 






















October-December 


15.0 


16.2 


17.6 


3/ 


11.8 


13.3 


h J 


14.4 


V 


3/ 


January-March 


14.8 


15.2 


16.4 


3/ 0 


3/ 


13.5 


13.4 


14.8 


16.4 


3/ 


April-June 


15.5 


17.7 


18.0 


13.8 


11.7 


13.3 


l4.6 


15.4 


17.2 


3/ 


July-September 


16.3 


18.0 


20.0 


15.0 


11.9 


12.9 


14.3 


16.9 


18.4 


3/ 


1958-59: 






















October-December 


15.4 


15.9 


17.5 


17.3 


3/ 


12.7 


14.6 


15.7 


16.1 


3/ 


January-March 


15.1 


15.1 


!7.5 


16.7 


2/ , 


12.9 


13.4 


17.3 


15.2 


3/ 


April-June 


15.7 


17.4 


18.6 


13.5 


9.4 


13.4 


14.6 


14.9 


17.9 


3/ 


July-September 


17.2 


18.4 


19.4 


16.5 


12.6 


14.9 


15.6 


17.5 


18.8 


3/ 


PURCHASES PER 1,000 






















POPUIATION: 


Cases 2/Cases 2/Cases 2/Cases 2/Cases 2/Cases 2/ 








1957-58: 






















October-December 


• 9 


1.3 


1.0 


3 / 


.8 


1.6 










January-March 


.9 


1.1 


1.0 


3/ 


3/ 


1.5 










April-June 


1.3 


1.8 


1.5 


.5 


.9 


2.0 










July- September 


1.7 


2.4 


2.0 


.9 


.9 


1.9 










1958-59: 






















October-December 


1.0 


1.3 


1.0 


.5 


3/ 


1.4 










January-March 


1.0 


1.2 


1.2 


.6 


3/ 


1.2 










April-June 


1.6 


2.5 


2.0 


.6 


.7 


1.6 










July-September 


2.0 


3.2 


2.4 


.8 


1.0 


2.0 










AVERAGE PRICE PAID PER 






















5^-6- OUNCE CAN: 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


1957-58: 






















October-December 


10.6 


10.1 


11.9 


3/ 


13.3 


9.8 


V 


9.6 


V 


3/ 


January-March 


10.8 


11.3 


11.2 


3/ 


3/ 


9.7 


12.1 


9-7 


10.0 


3/ 


April-June 


10.3 


9.9 


11.6 


9.9 


12.1 


9.6 


10.3 


9.8 


10.6 


3/ 


July-September 


10.5 


10.4 


10.5 


10.1 


12.4 


10.0 


10.7 


10.3 


10.6 


3/ 


Season average 


10.5 


10.3 


11.3 


11.2 


12.9 


9.8 


11.0 


9-9 


io.4 


3/ 


1958-59: 






















October-December 


9.8 


9.7 


10.7 


9.9 


3/ 


9.4 


10.0 


9-6 


9.8 


3/ 


January-March 


10.3 


10.6 


11.1 


10.1 


3/ 


9.3 


10.5 


10.0 


io.4 


3/ 


April-June 


10.5 


10.4 


11.5 


10.5 


13.0 


9.6 


10.7 


10.0 


10.5 


3/ 


July-September 


10.6 


10.8 


10.7 


11.3 


14.3 


9.5 


10.9 


9.9 


10.8 


3/ 


Season average 


io.4 


10.5 


11.0 


10.6 


14.0 


9.5 . 


10.6 


.-9- 


10.5 






, y -LX«V -LV^ « v-> o ^ • IV c XV . J / 

1/ Delicatessens, department stores, dairies, roadside markets, fruit stands, etc. 2 / Equivalent cases 
of 24 No. 2 cans... 432 ounces per case. 3 / Top few purchases reported for analysis. 4 / Data not available. 



27 



liable 10. PINEAPPLE JUICE 

Consumer purchases and average prices paid, by regions and retail outlets, October 1956 to date 1 / 







Region 




Retail 


outlet 






United 








Moun- 




Inde- 

pendent 


Nation- 

al 




Other 

outlets 


Period 


States 


North- 

east 


North 

Central 


South ' 


tain- 

South- 


Pacific 


Region- 

al 








west 




stores 


chains 


chains 


2 / 




1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


TOTAL PURCHASES: 


cases 3 /cases 3 /cases 3 /cases 3 / 


cases 3 /cases 3 /cases 3 /cases 3 /cases 3 /cases 3 / 


1956-57: 






















October -December 


4,00 6 




















January-March 


4,351 




















April-June 


3,984 




















July-September 


3,298 




















Total 


15,639 




















1957-58: 






















October-December 


3,886 




















January-March 


4,160 




















April-June 


4,118 




















July-September 


4,010 




















Total 


16,174 




















1958-59: 






















October-December 


3,501 


1,470 


657 


605 


323 


446 


1,255 


953 


1,237 


56 


January-March 


3,428 


1,298 


650 


754 


348 


378 


1,342 


867 


1,156 


63 


April-June 


3,117 


1,242 


587 


574 


360 


354 


1,192 


858 


1,018 


V 


July-September 


3,067 


l,34l 


555 


515 


307 


349 


1,079 


866 


1,098 


kj 


Total 


13,113 


5,351 


2,449 


2,448 


1,338 


1,527 


4,868 


3,544 


4,509 


192 


AVERAGE SIZE OF PURCHASE: 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


1958-59: 






















October-December 


59.7 


60.0 


57.3 


56.0 


54.7 


70.5 


57.0 


60.5 


62.5 


54.6 


January-March 


60.1 


59.2 


58.2 


6 l.O 


58.8 


63.9 


58.5 


59.4 


62.7 


62.4 


April-June 


57.8 


56.3 


57.2 


55.0 


61.2 


62.3 


56.7 


58.7 


59.1 


4 / 


July-September 


61.3 


61.2 


60.0 


52.8 


68.3 


69.0 


60.2 


61.4 


63 .I 


5/ 


PURCHASES PER 1,000 






















POPULATION : 


Cases 3/Cases 3/Cases 3 / Cases 3/Cases 3/Cases 3 / 








1958-59: 






















October-December 


20.8 


31.6 


13.9 


15.1 


18.9 


25.8 










January-March 


20.3 


28.0 


13.7 


18.7 


20.3 


21.9 










April-June 


18.4 


26.7 


12.3 


14.2 


21.1 


20.3 










July-September 


18.0 


28.5 


U.5 


12.8 


17.9 


20.0 










AVERAGE PRICE PAID PER 






















46-OUNCE CAN: 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


1956-57: 






















October-December 


27.6 




















January-March 


27.8 




















April-June 


28.6 




















July-September 


30.3 




















Season average 


28.5 




















1957-58: 






















October-December 


29.3 




















January-March 


29.0 




















April-June 


29.0 




















July-September 


29.5 




















Season average 


29.2 




















1958-59: 












26.9 










October-December 


31.0 


30.5 


33.9 


31.9 


33.4 


32.3 


30.5 


29.9 


33.2 


January-March 


32.0 


31.7 


34.6 


32.5 


33-5 


28.4 


33.0 


32.2 


30.8 


31.1 

4/ 


April-June 


32.4 


31.5 


34.7 


33.8 


34.8 


28.2 


33.9 


32.0 


30.9 


July-September 


31.6 


30.5 


33-9 


33-3 


33.6 


28.2 


32.4 


31.6 


30.8 


57 


Season average 


31.7 


31-0 


34.3 


32.8 


33-8 


27.8 


33.3 


31.6 


30.5 


29.4 



l/ All available quarterly data are shown. 2/ Delicatessens, department stores, dairies, roadside markets 
fruit stands, etc. 3 / Equivalent cases of 24 No. 2 cans. . .432 ounces per case, kj Too few purchases re- 
ported 'for analyses. 



} 



28 



Table II. PRUNE JUICE 

Consumer purchases and average prices paid., by regions and retail outlets, October 1957 to date 



Period 


United 

States 


Region 




Retail 


outlet 




North- 

east 


North 

Central 


South 


: Moun- 
ts in- 
: South- 
: west 


Pacific 


Inde- 

pendent 

stores 


Nation- 

al 

chains 


Region- 

al 

chains 


Other 

outlets 

y 




1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


TOTAL PURCHASES: 


cases 2/cases 2/cases 2/cases 2/cases 2/ cases 2/cases 2/cases 2/cases 2/ 


cases 2/ 


1957-58: 






















October-December 


2,047 


1,049 


353 


307 


174 


164 


774 


497 


750 


3/ 


January -Mar ch 


2,158 


1,127 


342 


295 


201 


193 


832 


540 


760 


3/ 


April-June 


1,995 


1,097 


298 


285 


156 


159 


829 


478 


665 


3/ 


July- September 


1,891 


950 


282 


315 


187 


157 


731 


508 


620 


3/ 


Total 


8,091 


4,223 


1,275 


1,202 


718 


673 


3,166 


2,023 


2,795 


ii 


1958-59: 






















October-December 


1,859 


843 


340 


306 


193 


177 


725 


444 


66l 


■ 3 / 


January-March 


1,909 


936 


301 


300 


200 


172 


728 


462 


683 


36 


April-June 


1,709 


779 


278 


293 


189 


170 


622 


418 


636 


3 / 


July- Septembe r 


1,671 


788 


267 


248 


197 


171 


617 


376 


653 




Total 


7,148 


3,346 


1,186 


1,147 


779 


690 


2,692 


1,700 


2,633 


123 


AVERAGE SIZE OF PURCHASE 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


1957-58: 






















October-December 


39.6 


40.9 


36.3 


37.7 


43.1 


39.6 


4/ 


39.7 


4 / 


3/ 


January-March 


40.7 


42.0 


36.8 


37.7 


45.0 


41.6 


76.5 


42.8 


55.8 


ij 


April-June 


39.6 


41.2 


35.1 


38.5 


43.5 


38.3 


37.1 


40.4 


43.0 


3/ 


July- September 


40.8 


39.9 


35.7 


41.8 


47.3 


42.5 


38.2 


42.5 


42.9 


if 


1958-59: 






















October-December 


39.2 


37.8 


34.8 


39.2 


47.1 


42.0 


37.3 


38.5 


42.3 


3 / 


January-March 


38.8 


38.3 


33.6 


39.5 


47.9 


37-5 


36.9 


38.4 


41.7 


35.8 


April-June 


39.3 


38.5 


35.8 


38.6 


49.6 


37.9 


36.6 


38.5 


42.9 


3 / 


July-September 


38.4 


37.2 


34.6 


37.2 


47.0 


39.1 


37.5 


37.5 


39.6 


ii 


PURCHASES PER 1,000 






















POPUIATION: 


Cases 2/ Cases 2/Cases 2/Cases 2/Cases 2/Cases 2/ 








1957-58: 






















October-December 


12.3 


22.8 


7.5 


7.8 


10.2 


9.6 










January-March 


12.9 


24.5 


7.3 


7.4 


11.7 


11.3 










April-June 


11.9 


23.8 


6.3 


7.2 


9.1 


9.3 










July-September 


11.3 


20.6 


6.0 


7.9 


10.8 


9.1 










1958-59: 






















October-December 


11.0 


18.1 


7.2 


7.7 


U.3 


10.2 










January-March 


11.3 


20.2 


6.3 


7.4 


U.7 


9-9 










April-June 


10.1 


16.7 


5.8 


7.3 


11.0 


9.8 










July-September 


9.8 


16.8 


5.5 


6.2 


11.4 


9.8 










AVERAGE PRICE PAID PER 






















32-OUNCE BOTTLE: 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


1957-58: 






















October-December 


33.1 


31.1 


35.5 


34.2 


35.3 


32.6 


y 


32.2 


V 


3/ 


January-March 


33.4 


31.1 


35.5 


34.6 


36.6 


32.8 


15.1 


32.1 


32.1 


3/ 


April-June 


33-9 


31.4 


36.3 


35.1 


37.4 


34.9 


35.3 


32.9 


32.7 


3/ 


July-September 


34.0 


31.6 


36.9 


34.7 


37.2 


34.2 


35.6 


33.0 


32.6 


3/ 


Season average 


33.6 


31.3 


36.0 


34.6 


36.5 


33.6 


, 35.3 


32.5 


32.4 


3/ 


1958-59: 






















October-December 


38.7 


36.7 


4l.l 


38.6 


41.3 


38.7 


39.9 


37.2 


38.2 


3/ 


January-March 


42.4 


40.2 


44.8 


42.4 


44.9 


43.6 


43.6 


4l.l 


41.7 


42. 1 


April-June 


43.4 


41.4 


45.3 


44.1 


45.9 


43.9 


45.1 


42.3 


42.2 


3/ 


July-September 


43.6 


40.9 


45.3 


44.1 


46.6 


44.2 


45.2 


42.5 


42.3 




Season average 


41.9 




44.0 


42.2 


44.6 


42.6 


43.5 


40.6 


4l.l 


4x. 5 



1/ Delicatessens, department stores, dairies, roadside markets, fruit stands, etc. 2] Equivalent cases 
of 24 No. 2 cans... 432 ounces per case. 3 / Too few purchases reported for analysis, kj Data not available. 

Comparable data for 1956-57 appear in CPFJ-73 (July-September 1958). 



29 



Table 12. TOMATO JUICE 

Consumer purchases and average prices paid, by regions and retail outlets, October 1957 to date 



Period 


United 

States 


Region 




Retail 


outlet 




North- 

east 


: North 
: Central 


South 


: Moun- 
: tain- 
: South - 
: west 


j Pacific 


Inde- 

pendent 

stores 


Nation- 

al 

chains 


Region- 

al 

chains 


Other 

outlets 

y 




1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


TOTAL PURCHASES: 


cases 2/ cases 2/cases 2/cases 2/cases 2/cases 2/cases 2/cases 2/cases 2/cases 2/ 


1957-58: 






















October-December 


5,644 


2,200 


1,336 


821 


520 


767 


2,254 


1,614 


1,701 


75 


January-March 


6,180 


2,216 


1,530 


872 


632 


930 


2,547 


1,683 


1,873 


77 


April-June 


5,778 


2,049 


1,542 


798 


511 


878 


2,188 


1,646 


1,848 


96 


July- September 


5,102 


1,810 


1,355 


671 


496 


770 


1,912 


1,586 


1,513 


91 


Total 


22,704 


8,275 


5,763 


3,162 


2,159 


3,345 


8,901 


6,529 


6,935 


339 


1958-59: 






















October-December 


5,596 


2,169 


1,350 


753 


575 


749 


2,168 


1,390 


1,932 


106 


January-March 


6,257 


2,184 


1,585 


930 


683 


875 


2,573 


1,569 


2,002 


113 


April-June 


6,251 


2,153 


1,640 


816 


596 


1,04 6 


2,554 


1,597 


2,027 


73 


July-September 


5,387 


1,997 


l,48o 


696 


517 


697 


2,002 


1,320 


1,996 


69 


Total 


23,491 


8,503 


6,055 


3,195 


2,371 


3,367 


9,297 


5,876 


7,957 


361 


AVERAGE SIZE OF PURCHASE 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


1957-58: 






















October-December 


56.3 


52.4 


59-5 


52.6 


50.1 


68.7 


3/ 


58.8 


3/ 


50.4 


January-March 


56.9 


53.1 


57.1 


49.6 


53.9 


74.1 


55.3 


58.4 


58.5 


52.0 


April-June 


56.0 


51.8 


56.8 


49.2 


52.4 


71.5 


54.2 


60.8 


54.3 


56.6 


July-September 


56.5 


51.1 


59-8 


52.4 


50.9 


69.9 


56.2 


62.7 


51.7 


53.1 


1958-59: 






















October-December 


59.0 


56.6 


62.2 


52.0 


55.0 


69.9 


58.3 


60.5 


58.9 


59.4 


January-March 


61.3 


56.5 


61.9 


54.9 


61.9 


74.5 


60.9 


64.6 


59.5 


58.0 


April-June 


65.9 


58.4 


67.7 


60.2 


62.5 


82.5 


65.0 


71.1 


64.2 


51.5 


July-September 


62.9 


58.1 


69.6 


55.1 


6 l.l 


71.2 


61.2 


65.2 


64.2 


47.5 


PURCHASES PER 1,000 






















POPUIATION: 


Oases 2/Cases 2/Cases 2/ Oases 2/Cases 2/Cases 2/ 








1957-58: 






















October-December 


33.9 


47.9 


28.6 


20.7 


30.5 


45.1 










January-March 


37.0 


48.1 


32.6 


22.0 


36.7 


54.5 










April-June 


34.5 


44.4 


32.7 


20.0 


29.8 


51.4 










July-September 


30.4 


39.2 


29.0 


16.7 


28.8 


44.5 










1958-59: 






















October-December 


33.3 


46.6 


28.5 


18.8 


33.6 


43.3 










January-March 


37.! 


47.0 


33.4 


23.1 


39.9 


50.6 










April-June 


36.9 


46.2 


34.3 


20.3 


34.9 


60,0 










July-September 


31.7 


42.5 


30.7 


17.3 


30.0 


39-9 










AVERAGE PRICE PAID PER 






















46-OUNCE CAN: 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


1957-58: 






















October-December 


27.5 


28.8 


27.6 


29.7 


28.9 


23.4 


3/ 


26.9 


3/ 


29.5 


January-March 


28.0 


29-9 


28.9 


30.6 


29.3 


22.8 


58.4 


28.2 


27.3 


28.8 


April-June 


28.6 


30.2 


29.4 


31.3 


29.8 


23.9 


29 .I 


28.3 


28.2 


27.9 


July-September 


28.8 


30.0 


29.4 


30.8 


30.4 


24.7 


29.2 


28.5 


28.6 


27.7 


Season average 


28.2 


29.7 


28.8 


30.6 


29.6 


23.7 


28.9 


28.0 


27.5 


28.3 


1958-59: 






















October-December 


28.3 


29.7 


28.7 


30.7 


29.1 


23.9 


28.7 


28.4 


27.7 


28.2 


January-March 


27-7 


29.0 


28.3 


30.2 


28.6 


23.5 


28.2 


27.5 


27.5 


25.7 


April-June 


25.9 


28.3 


26.7 


28.4 


27.2 


21.1 


26.2 


25.8 


25.7 


26.5 


July-September 


26.8 


28.7 


27.3 


28.6 


27.5 


22.4 


27.2 


26.6 


26.6 


26.3 


Season average 


27.2 


29.0 


27.7 


29.5 


28.1 


22.7 


27.8 


27.0 


26.9 


24.0 



l/ Delicatessens, department stores, dairies, roadside markets, fruit stands, etc. 2/ Equivalent cases 
of 24 No. 2 cans... 4-32 ounces per case. 3 / Data not available. 



30 



Table 13 . SINGLE-STRENGTH ORANGEADE 

Consumer purchases and average prices paid., by regions and retail outlets, October 1957 to date 



Period 


United 

States 


Region 




Retail 


outlet 




North- 

east 


: North 
: Central 


South 


: Moun- 
: tain- 
: South- 
: west 


Pacific 


Inde- 

pendent 

stores 


Nation- 

al 

chains 


Region- 

al 

chains 


Other 

outlets 

i/ 




1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


TOTAL PURCHASES: 


cases 2 /cases 2 /cases 2 /cases 2 /cases 2 /cases 2 /cases 2 /cases 2 /cases 2 /cases 2 / 


1957-58: 






















October-December 


1,514 


158 


547 


440 


204 


165 


753 


291 


445 


3 / 


January -March 


1,353 


130 


558 


295 


230 


i4o 


665 


242 


421 


3/ 


April-June 


1,811 


225 


754 


375 


198 


259 


824 


431 


530 


3/ 


July-September 


1,680 


251 


602 


4o6 


202 


219 


716 


403 


520 


3/ 


Total 


6,358 


764 


2,461 


1,516 


834 


783 


2,958 


1,367 


1,916 


3/ 


1958-59: 






















October-December 


1,304 


153 


525 


356 


123 


147 


504 


300 


481 


3/ 


January-Mar ch 


1,387 


170 


567 


403 


113 


134 


600 


329 


422 


3/ 


April-June 


1,718 


256 


714 


4n 


134 


203 


742 


371 


568 


3/ 


July-September 


1,550 


220 


669 


306 


144 


211 


693 


287 


554 


3/ 


Total 


5,959 


799 


2,475 


1,476 


514 


695 


2,539 


1,287 


2,025 


3/ 


AVERAGE SIZE OF PURCHASE 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


1957-58: 






















October-December 


72.0 


65.8 


69.6 


72.4 


67.2 


86.4 


V 


68.3 


V 


3/ 


January-March 


71.5 


55.8 


76.0 


65.0 


74.1 


74.9 


77.0 


62.0 


70.6 


3/ 


April-June 


74.7 


66.1 


76.3 


71.3 


71.1 


83.2 


76.2 


74.6 


74.9 


3/ 


July- September 


74.3 


71.7 


69.7 


74.3 


67.3 


97.5 


75.9 


77.0 


69.8 


3/ 


1958-59: 






















October-December 


69.O 


68.0 


70.7 


66.6 


63.8 


75.1 


70.4 


65.1 


71.2 


3/ 


January-March 


67.7 


72.7 


69.1 


61.8 


72.5 


70.4 


65.6 


69.9 


70.3 


3/ 


April-June 


73.6 


76.6 


76.8 


68.7 


64.8 


81.5 


68.1 


77.3 


78.5 


1/ 


July-September 


77.6 


69.7 


83.I 


68.2 


73.5 


88.0 


76.7 


79.7 


77.3 


3/ 


PURCHASES PER 1,000 






















POPULATION : 


Cases 2/Cases 2/Cases 2/Cases 2/Cases 2/ Cases 2/ 








1957-58: 






















October-December 


9.1 


3.4 


11.7 


11.1 


12.0 


9.7 










January-March 


8.1 


2.8 


11.9 


7.4 


13.3 


8.2 










April-June 


10.8 


4.9 


16.0 


9.4 


11.6 


15.2 










July- September 


10.0 


5.4 


12.9 


10.1 


11.7 


12.7 










1958-59: 






















October-December 


7.7 


3.2 


ll.l 


8.9 


7.2 


8.5 










January-March 


8.2 


3.7 


11.9 


10.0 


6^6 


7.7 










April-June 


10.2 


5.5 


14.9 


10.2 


7.8 


11.7 










July-September 


9.1 


4.7 


13.9 


7.6 


8.4 


12.1 










AVERAGE PRICE PAID PER 






















46-OUNCE CAN: 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


1957-58: 






















October-December 


27.8 


28.1 


27.8 


28.0 


27.6 


27.5 


V 


28.4 


V 


3/ 


January-tferch 


28.1 


28.9 


27.7 


28.7 


28.1 


28.3 


28.0 


28.5 


27.9 


3/ 


April-June 


27.7 


28.3 


27.4 


28.5 


27.5 


27.5 


27.7 


27.7 


27.2 


3/ 


July-September 


28.4 


28.4 


28.7 


28.7 


29.0 


26.6 


28.7 


28.0 


28.1 


3/ 


Season average 


28.0 


28.4 


27.9 


28.5 


28.0 


27.4 


28.0 


28.1 


27.8 


3/ 


1958-59: 






















October-December 


30.0 


30.4 


30.1 


30.4 


30.6 


28.4 


29.9 


30.1 


29.9 


3/ 


January-March 


31.0 


31.3 


30.7 


31.3 


31.8 


30.3 


31.4 


31.0 


30.4 


3/ 


April-June 


29.9 


31.2 


29-3 


30.0 


31.1 


29.2 


30.2 


30.3 


29.1 


3/ 


July-September 


29.6 


31.2 


29.1 


29.4 


30.6 


29.1 


30.0 


29.9 


28.7 


37 


Season average 


30.1 


31.1 


29.8 


30.3 


31.0 


29.2 


30.4 


30.3 


29.5 


JL 



1 / Delicatessens, department stores, dairies, roadside markets, fruit stands, etc. 2 / Equivalent cases 
of 24 No. 2 cans... 432 ounces per case, j/ Too few purchases reported for analysis. 4/ Data not available. 



Comparable data for 1956-57 appear in CPFJ-73 (July-September 1958) • 



31 



Table 14 . PINEAPPLE-GRAPEFRUIT DRINK 



Consigner purchases and average prices paid, by regions and retail outlets, October 1956 to date 1/ 











Region 








Retail 


outlet 




Period 


United 

States 


North- 

east 


North 

Central 


South | 


Moun- 
tain- 
South - 
west 


Pacific 


Inde- 

pendent 

stores 


Nation- 

al 

chains 


Region- 

al 

chains 


Other 
outlets 
2 / 




1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


TOTAL PURCHASES: 


cases 3/cases 3/ 


cases 3/cases 3 / 


cases 3 /cases 3 / cases 3 /cases 3 /cases 3 / 


cases 3 / 


1956-57: 






















October-December 

January-March 

April-June 

July-September 

Total 


764 

1,086 

1,780 

2,394 

6,024 




















1957-58: 






















October-December 

January-March 

April-June 

July-September 

Total 


1,9U 

2,272 

2,707 

2,904 

9,794 




















1958-59: 






















October-December 


2,978 


1,189 


756 


294 


242 


497 


1,235 


707 


993 


4/ 


January-March 


3,455 


1,292 


1,054 


388 


292 


429 


1,307 


768 


1,3H 


R 


April-June 


3,268 


1,216 


97 6 


357 


281 


438 


1,3U 


742 


1,182 


y 


July-September 


3,269 


1,245 


97& 


359 


243 


444 


1,236 


876 


1,123 


y 


Total 


12,970 


4,942 


3,764 


1,398 


1,058 


1,808 


5,089 


3,093 


4,609 


V 


AVERAGE SIZE OF PURCHASE: 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


1958-59: 






















October-December 


68.5 


67.3 


65.7 


56.8 


71.7 


78.5 


67.9 


68.1 


69.7 


y 


January-March 


69.2 


67.1 


72.5 


60.1 


65.2 


78.1 


65.8 


70.1 


71.6 


y 


April-June 


70.4 


69.5 


71 . i 


6 l.O 


65.8 


80.3 


68.8 


70.9 


72.1 


y 


July-September 


71.4 


69.6 


72.6 


59.6 


69.4 


83.3 


70.1 


74.8 


70.8 


y 


PURCHASES PER 1,000 






















POPULATION: 


Cases 3/Cases 3/Cases 3/Cases 3/Cases 3/Cases 3 / 








1958-59: 






16.0 

22.2 

20.4 

20.3 
















October-December 
January-March 
April-June 
July -September 


17.7 

20.5 

19.3 

19.2 


25.6 

27.8 

26.1 

26.5 


7-4 

9.6 

8.9 

8.9 


14.1 

17.1 
16.4 

14.1 


28.8 

24.8 

25.1 

25.4 










AVERAGE PRICE PAID PER 






















46-OUNCE CAN: 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


1956-57: 






















October-December 
January-March 
April-June 
July-September 
Season average 


28.2 

29.2 

28.2 

28.5 

28.5 




















1957-58: 






















October-December 
January-March 
April-June 
July-September 
Season average 

1958-59: 

October-December 


30.3 

29.8 

29.9 

30.1 

30.0 

29.8 


29.5 


30.5 


32.2 


31.1 


28.0 


29.8 


30.2 


29.5 


y 


January-March 


30.1 


29.9 


30.5 


31.6 


31.5 


28.1 


30.7 


29.7 


29.7 


y 


April-June 


30.4 


3°.3 


30.5 


32.7 


31.8 


28.3 


31.1 


30.7 


29.2 


y 


July-September 


30.6 


30.8 


30.5 


32.4 


32.4 


28.3 


31.2 


30.2 


30.2 


y 


Season average 


30.2 


30.1 


30.5 


32.2 


31.7 


28.1 


30.7 


30.2 


29.6 


sL 



l/ All available quarterly data are shown. 2/ Delicatessens, department stores, dairies, roadside markets 
fruit stands, etc. 3/ Equivalent cases of 24 No. 2 cans... 432 ounces per case, kj Too few purchases re- 
ported for analysis. 






32 



Table 15. FRESH ORANGES - ALL AREAS 

Consumer purchases and average prices paid, by regions and retail outlets, October 1957 to date 











Region 








Retail 


outlet 




Period 


United 

States 


North- 

east 


North 

Central 


South | 


Moun- 
ts in- 
South - 
west 


Pacific 


Inde- 

pendent 

stores 


Ration- 

al 

chains 


Region- 

al 

chains 


Other 

outlets 

y 




1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


TOTAL PURCHASES 2/: 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


1957-58: 






















October-December 


7,3^3 


2,333 


1,926 


1,890 


604 


590 


3,044 


1,694 


1,719 


886 


January-March 


8,235 


2,936 


2,281 


1,479 


738 


801 


3,300 


1,900 


1,923 


1,113 


April-June 


5,073 


2,022 


1,507 


628 


360 


556 


2,146 


1,049 


1,217 


66 l 


July- September 


2,319 


989 


699 


234 


171 


226 


1,003 


335 


608 


373 


Total 


22,970 


8,280 


6,413 


4,231 


1,873 


2,173 


9,493 


4,977 


5,467 


3,033 


1958-59: 








1,096 




436 








485 


October-December 


4,749 


1,514 


1,310 


393 


2,009 


1,000 


1,255 


January-March 


8,336 


2,956 


2,531 


1,263 


586 


1,000 


3,200 


2,088 


2,204 


844 


April-June 


6,125 


2,369 


1,878 


667 


426 


$ 


2,411 


1,330 


1,642 


742 


July-September 


3,059 


1,305 


898 


311 


201 


1,256 


567 


868 


368 


Total 


22,269 


8,144 


6,617 


3,337 


1,606 


2,565 


8,876 


4,985 


5,969 


2,439 


AVERAGE SIZE OF PURCHASE 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


1957-58: 








16.2 






3/ 


13.6 


3/ 


18.0 


October-December 


13.5 


12.2 


12.8 


12.9 


13-1 


January-March 


11.7 


10.6 


11.9 


13.6 


11.8 


11.3 


n.i 


11.1 


11.0 


18.0 


April-June 


10.5 


10.2 


11.0 


10.9 


9.2 


10.7 


10.2 


10.3 


10.0 


13.3 


July-September 


10.5 


10.8 


11.0 


9.9 


9.0 


10.5 


10.0 


9.8 


10.3 


14.0 


1958-59: 










11.6 












October-December 


12.7 


11.7 


12.2 


15.5 


12.4 


12.1 


12.7 


12.2 


18.9 


January-March 


12.7 


11.2 


13.3 


13.0 


11.5 


14.9 


12.1 


12.9 


12.1 


17.5 


April-June 


12.2 


11.4 


13.0 


11.8 


10.6 


13.5 


11.6 


12.1 


H.9 


16.3 


July-September 


11.5 


11.2 


11.7 


11.1 


10.2 


12.8 


11.1 


H.5 


11.4 


13.6 


PURCHASES PER 1,000 






















POPULATION: 


Boxes 


Boxes 


Boxes 


Boxes 


Boxes 


Boxes 










1957-58: 












34.6 

47.0 

32.7 

13.0 










October-December 
January-March 
April-June 
July- September 


44.0 

49.4 

30.4 
13.8 


50.9 

63.7 

43.8 
21.4 


41.2 

48.6 

32.0 

15.0 


47.8 

37.3 

15.7 

5.9 


35.5 

42.8 

20.9 
9.9 










1958-59: 


28.3 

49.5 

36.1 

17.9 




















October-December 

January-March 

April-June 

July-September 


32.5 

63.7 
50.9 

27.7 


27.7 

53.3 

39.2 

18.6 


27.3 

31.2 

16.5 

7.8 


23 .0 
34.2 

25.1 
11.6 


25.2 

57.6 
45.1 

19.7 










AVERAGE PRICE PAID PER 






















DOZEN: 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


1957-58: 
















4l.O 


3/ 




October-December 


42.1 


48.9 


46.0 


32.6 


42.1 


43.2 


3/ 


38.2 


January-March 


52.7 


60.0 


56.4 


38.6 


48.5 


56.9 


53.1 


54.8 


57.2 


41.4 


April-June 


62.4 


68.1 


63.4 


49.0 


66.7 


58.6 


61.8 


64.9 


66.7 


52.9 


July-September 


64.0 


67.9 


62.9 


56.1 


67.9 


60.3 


63.7 


69.7 


67.7 


53-7 


Season average 


52.2 


59.5 


55.5 


37.9 


51.3 


53-7 


53.6 


52.9 


53.6 


44.0 


1958-59: 








38.6 






50.6 


47.5 




40.4 


October-December 


48.8 


55.7 


51.6 


49.7 


50.9 


50.3 


January-March 


47.0 


54.9 


47.4 


40.7 


48.7 


40.1 


47.5 


47.5 


48.9 


39.4 


April-June 


50.3 


56.1 


49.1 


46.0 


55.3 


43.9 


50.5 


51.8 


52.8 


41.7 


July-September 


52.7 


56.5 


51.9 


50.1 


58.0 


46.9 


52.5 


54.5 


55.2 


45.3 


Season average 


49.0 


55.6 




41.7 


1\-1 


44.1 


49.7 


49.3 


. 41J 



-r 7 . _> -ra.. I t I ^7 t .1 . . ■ ..'Al.-h- 

1/ Delicatessens, department stores, dairies, roadside markets, fruit stands, etc. 2/ Includes Texas 
oranges. 3 / Data not available. 

Comparable data for 1956-57 appear in CPFJ-73 (July- September 1958)- 



33 



Table 1 6 . FRESH ORANGES - CALIFORNIA -ARIZONA 

Consumer purchases and average prices paid, by regions and retail outlets, October 1957 to date 



Period 


United 

States 


Region 




Retail 


outlet 




North- 

east 


North 

Central 


South 


: Moun- 
: tain- 
: South- 
: west 


* Pacific 


Inde- 

pendent 

stores 


nation- 

al 

chains 


Region- 

al 

chains 


| Other 
* outlets 

: y 




1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


TOTAL PURCHASES: 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


1957-58: 






















October-December 


2,701 


875 


972 


182 


210 


462 


1,220 


499 


639 


343 


January-March 


3,223 


985 


1,153 


146 


276 


663 


1,413 


630 


780 


400 


April-June 


2,591 


878 


985 


96 


202 


430 


1,166 


462 


609 


354 


July-September 


1,765 


786 


592 


91 


121 


175 


749 


239 


460 


317 


Total 


10,280 


3,524 


3,702 


515 


809 


1,730 


4,548 


1,830 


2,488 


l,4l4 


1958-59: 






















October-December 


1,894 


596 


709 


124 


135 


330 


886 


322 


489 


197 


January-March 


4,041 


1,262 


1,544 


179 


300 


756 


1,617 


1,027 


1,073 


324 


April-June 


3,765 


1,415 


1,336 


151 


240 


623 


1,526 


767 


i,o4o 


432 


July-September 


2,401 


1,072 


760 


l4l 


127 


301 


984 


412 


690 


315 


Total 


12,101 


4,345 


4,349 


595 


802 


2,010 


5,013 


2,528 


3,292 


1,268 


AVERAGE SIZE OF PURCHASE 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


1957-58: 






















October-December 


11.4 


10.4 


11.4 


13.2 


9.8 


12.9 


2/ 


11.2 


2/ 


14.9 


January-March 


9-9 


8.5 


10.3 


9.8 


8.6 


11.5 


9.4 


8.9 


9.4 


16.6 


April-June 


9.9 


9.1 


10.7 


8.8 


8.3 


10.7 


9.5 


9.5 


9.5 


13.4 


July-September 


10.3 


10.9 


10.8 


9.2 


8.4 


9.7 


9.6 


9.5 


10.1 


14.1 


1958-59: 






















October-December 


11.3 


10.4 


11.5 


13.6 


. 9.2 


12.3 


10.8 


10.9 


11.2 


15.6 


January-March 


12.7 


10.7 


1.3.4 


10.8 


11.2 


14.9 


12.2 


12.7 


12.2 


18.5 


April-June 


12.1 


11.1 


12.8 


11.1 


9.8 


13.4 


11.3 


12.0 


12.0 


16,6 


July-September 


U.5 


11.2 


11.7 


10.3 


9.4 


12.9 


11.1 


11.3 


11.5 


13.4 


PURCHASES PER 1,000 






















POPULATION: 


Boxes 


Boxes 


Boxes 


Boxes 


Boxes 


Boxes 










1957-58: 






















October-December 


16.2 


19.1 


20.8 


4.6 


12.3 


27.1 










January-March 


19.3 


21.4 


24.6 


3.7 


16.0 


38.9 










April-June 


15.5 


19.0 


20.9 


2.4 


H.7 


25.2 










July-September 


10.5 


17.0 


12.7 


2.3 


7.0 


10.1 










1958-59: 






















October-December 


U.3 


12.8 


15.0 


3.1 


7.9 


19.1 










January-March 


24.0 


27.2 


32.5 


4.4 


17.5 


43.6 










April-June 


22.2 


30.4 


27.9 


3.7 


14.1 


35.8 










July-September 


14.1 


22.8 


15.8 


3-5 


7.4 


17.2 










AVERAGE PRICE PAID PER 






















DOZEN: 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


£ 

i 

fc 

ON 

H 






















October-December 


53.0 


62.0 


53.8 


41.5 


61.2 


43.5 


2/ 


54.2 


2/ 


44.7 


January-March 


67.2 


80.0 


68.0 


55.0 


72.8 


56.7 


67.7 


72.3 


73.5 


47.6 


April-June 


68.1 


75.8 


66.1 


62.7 


78.8 


59.7 


68.9 


69.6 


71.6 


56.7 


July-September 


66.0 


67.4 


63.5 


65.2 


76.0 


63.5 


67.1 


71.3 


68.8 


55.1 


Season average 


63.2 


71.4 


62.8 


52.7 


71.6 


54.4 


65.0 


66.2 


64.7 


50.6 


1958-59: 






















October-December 


57.9 


65.6 


56.2 


49.8 


67.9 


52.0 


59.8 


56.5 


59.4 


47.0 


January-March : 48.5 


57.7 


47.0 


52.1 


53-5 


40.6 


49.3 


48.6 


50.7 


37-5 


April-June 


51.3 


57.6 


49.3 


53.5 


59.7 


44.3 


52.1 


52.4 


53.7 


41.6 


July-September 


53.1 


56.3 


51.6 


55.1 


62.6 


46.7 


53.6 


54.8 


55.0 


46.3 


Season average , 


51.7 


58.5 


50.0 


52.6 


99.3 


44.6 : 52.8 


51.7 


53.9 


42.2 


1/ Delicatessens, department stores, dairies, roadside markets; 


fruit stands, etc. 2/ Data not available 



Comparable data for 1956-57 appear in CPFJ-73 (July-September 1958). 



- 3k - 



Table 17 . FRESH ORANGES - FLORIDA. 

Consumer purchases and average prices paid, by regions and retail outlets, October 1957 to date 











Region 








Retail 


outlet 




Period 


United 

States 


North- 

east 


North 

Central 


South 


: Moun- 
: tain- 
: South- 
: west 


Pacific 


Inde- 

pendent 

stores 


Nation- 

al 

chains 


Region- 

al 

chains 


Other 

outlets 

y 




1,000 


l,0ob 


l,0oo 


1,000 


l,oob 


l,oob 


1,00b 


1,000 


1,000 


1,000 


TOTAL PURCHASES: 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


1957-58: 










56 


2/ 


1,038 


948 


807 


342 


October-December 


3,135 


1,183 


673 


1,211 


January -March 


3,018 


1,494 


657 


844 


22 


2/ 


932 


902 


745 


439 


April-June 


1,588 


921 


301 


340 


2/ 


ii 


54o 


419 


410 


219 


July-September 


236 


120 




74 


2 / 


2/ 


97 


38 


82 


2/ 


Total 


7,977 


3,718 


2,469 


102 


2/ 


2,607 


2,307 


2,044 


1,019 


1958-59: 


















516 




October-December 


1,764 


714 


364 


666 


2/ 


2/ 


588 


470 


190 


January-March 


2,589 


1,282 


555 


728 


2/ 


2/ 


795 


719 


726 


349 


April-June 


1,369 


721 


280 


343 


20 


I/ 


456 


338 


368 


207 


July-September 


245 


124 


2/ 


87 


2/ 


2/ 


95 


40 


82 


2/ 


Total 


5,967 


2,841 


1,225 


1,824 


55 


2/ 


1,934 


1,567 


1,692 


774 


AVERAGE SIZE OF PURCHASE 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


1957-58: 


15.6 


14.0 


14.9 








3/ 




3/ o 




October-December 


17.5 


13.9 


2/ 


15.9 


19.7 


January-March 


13.8 


12.7 


14.5 


15.0 


9.7 


2/ 


13.1 


13.5 


12.8 


18.7 


April-JUne 


U.8 


H.9 


12.3 


11.9 


2 / 


I/ 


11.8 


11.4 


11.5 


13.4 


July-September 


11.9 


12.1 


2/ 


11.9 


2/ 


i 


12.6 


9.5 


12.6 


2/ 


1958-59: 










2/ 




14.0 


15.4 


14.0 




October-December 


15.0 


13.1 


14.0 


17.2 


2/ 


22.1 


January-March 


13.4 


12.7 


13.0 


14.4 


2/ 


i, 

2/ 


12.3 


14.1 


12.6 


17.3 


April-June 


12.5 


12.1 


13.4 


12.6 


11.5 


11.8 


12.6 


11.9 


15.5 


July-September 


12.9 


12.5 


2/ 


13.0 


2/ 


2/ 


12.0 


10.4 


12.4 


2/ 


PURCHASES PER 1,000 






















POPULATION: 


Boxes 


Boxes 


Boxes 


Boxes 


Boxes 


Boxes 










1957-58: 


18.8 

18.1 

9.5 

1.4 


25.8 

32.4 

20.0 

2.6 


14.4 

14.0 

6.4 

2/ 


30.6 

21.3 

8.5 

1.8 














October-December 
" January-March 
April-June 
July-September 


3.3 

1.3 

2/ 

2/ 


2/ 

2/ 

2/ 

2/ 










1958-59: 




15.4 

27.6 

3-5.5 

2.6 




16.6 

18.0 

8.5 

2.2 


2/ 

§/ 

1.2 

2/ 












October-December 
January-March 
April-June 
July - September 


10.5 

15.3 

8.1 

1.4 


7.7 

11.7 
5.8 

2/ 


2/ 

1 










AVERAGE PRICE PAID PER 






















DOZEN: 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cants 


Cents 


Cents 


Cents 


1957-58: 








30.8 


38.2 


2/ 

2/ 








36.3 


October-December 


35.0 


39.5 


37.1 


3/ 


33.9 


45.4 


January-March 


43.7 


49.1 


44.7 


36.6 


51.6 


43.7 


44.9 


38.6 


April-Jhn® 


56.5 


60.9 


57.9 


46.9 


2/ 

2/ a 


i 


52.7 


62.0 


60.6 


48.9 


July-September 


59.5 


69.1 


il 


48.5 


2/ 


54.1 


69.9 


63.8 


2/ 


Season average 


42.5 


49.0 


44.0 


35.1 


43.8 


2/ 


43.0 


43.1 


42.6 


39.9 


1958-59: 

October-December 


40.9 


46.9 


43.0 


35.9 


2/ 

2/ 


2/ 

2/ 


42.1 


40.3 


41.7 


36.9 


January-March 


45.5 


50.4 


48.7 


38.5 


46.7 


44.9 


46.1 


42.6 


April-June 


49.2 


53.5 


49.5 


43.2 


Tfe.4 


1/ 


49.7 


51.6 


51.0 


41.2 


July-September 


49.2 


55.6 


2/ 


43.3 


2 / 


2/ 


47.2 


54.0 


55.9 


2/ , 


Season average 


44.9 


50.4 


47.1 


38.4 


44.0 


3/ 


45.8 


44.8 


45.9 


40.4 



reported for analysis. 3 / Data not available. 

Comparable data for 195^-57 appear in CFFJ-73 (July- September 1958). 



35 



Table 18. FRESH ORANGES - UNIDENTIFIED 

Consumer purchases and average prices paid, by regions and retail outlets, October 1957 to date 



Period 


United 

States 


Region 




Retail 


outlet 




North- 

east 


North 

Central 


South 


: Moun- 
: tain- 
: South- 
: west 


Pacific 


Inde- 

pendent 

stores 


Nation- 

al 

chains 


Region- 

al 

chains 


Other 

outlets 

y 




1,000 


1,000" 


' X, 000' ” 


1,000 


1,000 


1,000 


1,000 


1,000 


l,0oo 


1,000 


TOTAL PURCHASES: 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


1957-58: 






















October-December 


1,117 


274 


219 


459 


6l 


104 


570 


190 


214 


143 


January-March 


1,384 


453 


316 


409 


75 


131 


631 


258 


297 


198 


April-June 


748 


223 


204 


164 


43 


ll4 


346 


144 


179 


79 


July- September 


278 


81 


74 


62 


10 


51 


128 


49 


64 


37 


Total 


3,527 


1,031 


813 


1,094 


189 


400 


1,675 


641 


754 


457 


1958-59: 






















October-December 


778 


202 


184 


252 


48 


92 


386 


142 


182 


68 


January-March 


1,376 


4o4 


380 


286 


70 


236 


624 


272 


343 


137 


April-June 


852 


222 


250 


154 


69 


157 


356 


198 


205 


93 


July-September 


356 


109 


111 


66 


28 


42 


144 


97 


90 


2/ 


Total 


3,362 


937 


925 


758 


215 


527 


1,510 


709 


820 


323 


AVERAGE SIZE OF PURCHASE 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


1957-58: 






















October-December 


13.2 


11.7 


13.5 


14.3 


10.3 


13.7 


3/ 


11.9 


3/ 


17.4 


January-March 


11.1 


10.1 


11.8 


11.9 


10.9 


10.4 


11.0 


9.9 


10.6 


15.1 


April-June 


10.4 


9.9 


11.5 


10.1 


8.2 


11.1 


10.3 


10.4 


9.9 


12.4 


July-September 


10.9 


9.5 


12.3 


9.4 


6.8 


14.5 


10.9 


10.4 


10.0 


14.3 


1958-59: 






















October-December 


12.2 


11.2 


12.1 


12.8 


9.7 


13.5 


12.5 


11.4 


10.8 


16.9 


January-March 


11.7 


9-4 


12.7 


11.3 


9.6 


15.1 


11.6 


11.4 


11.1 


14.7 


April-June 


12.3 


11.3 


13.2 


10.6 


11.2 


14.3 


12.2 


12.0 


11.8 


14.8 


July-September 


11.0 


10.0 


12.2 


10.2 


9.5 


12.6 


10.5 


11.9 


10.3 


2/ 


PURCHASES PER 1,000 






















POPULATION: 


Boxes 


Boxes 


Boxes 


Boxes 


Boxes 


Boxes 










1957-58: 






















October-December 


6.7 


6.0 


4.7 


11.6 


3.6 


6.1 










January-March 


8.3 


9.8 


6.7 


10.3 


4.3 


7.7 










April-June 


4.5 


4.8 


4.3 


4.1 


2.5 


6.7 










July-September 


1.7 


1.8 


1.6 


1.6 


.6 


2.9 










1958-59: 






















October-December 


4.6 


4.3 


3.9 


6.3 


2.8 


5.3 










January-March 


8.2 


8.7 


8.0 


7.1 


4.1 


13.6 










April-June 


5.0 


4.8 


5.2 


3.8 


4.1 


9.0 










July-September 


2.1 


2.3 


2.3 


1.7 


1.6 


2.4 










AVERAGE PRICE PAID PER 






















DOZEN: 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


1957-58: 






















October-December 


39.7 


47.2 


40.5 


34.4 


46.0 


42.4 


3 / 


41.8 


3/ 


35.2 


January-March 


49.7 


57.1 


52.3 


39.4 


45.8 


58.1 


48.2 


55.8 


$.8 


40.8 


April-June 


56.3 


63.8 


57.9 


46.7 


66. 5 


53.8 


54.3 


60.4 


61.8 


47.5 


July-September 


57.7 


70.6 


58.6 


50.4 


70.8 


49.5 


55.8 


66.5 


62.8 


43.3 


Season average 


48.3 


56.8 


50.9 


38.8 


51.6 


51.2 


47.2 


53.1 


51.8 


40.0 


1958-59: 






















October-December 


48.1 


57.0 


50.9 


41.9 


49.2 


46.7 


47.2 


50.1 


51.7 


40.4 


January-March 


46.8 


59.1 


48.3 


4l.l 


50.6 


38.1 


45.8 


49.6 


50.1 


38.5 


April-June 


47.4 


53.9 


47.3 


46.2 


51.3 


42.1 


45.7 


50.2 


51.0 


41.8 


July-September 


53.1 


58.5 


53 .6 


50.0 


54.5 


48.4 


51.6 


55.5 


56.3 


2/ 


Season average 


47.9 


57.4 


49.2 


43.1 


-J^o . 


41.8 


46.7 


50.6 


51.4 


40.2 



l/ Delicatessens, department stores, dairies, roadside markets, fruit stands, etc. 2/ Too few purchases 
reported for analysis. 3/ Data not available. 



36 



Table 19. FRESH GRAPEFRUIT - ALL AREAS 

Consumer purchases and average prices paid, by regions and retail outlets, October 1957 to date 



Period 


United 

States 


Region 




Retail 


outlet 




North- 

east 


North 

Central 


South 


: Moun- 
: tain- 
: South- 
: west 


Pacific 


Inde- 

pendent 

stores 


Nation- 

al 

chains 


Region- 

al 

chains 


Other 

outlets 

y 




1,000 


1,000 


i,oo6 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


TOTAL PURCHASES 2 /: 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


1957-58: 






















October-December 


5,146 


1,655 


1,834 


724 


396 


537 


1,869 


1,402 


1,390 


485 


January -Mar ch 


7,120 


2,119 


2,530 


941 


639 


891 


2,755 


1,839 


1,773 


753 


April-June 


3,390 


1,131 


967 


347 


293 


652 


1,475 


642 


770 


503 


July-September 


472 


116 


122 


3/ 


50 


140 


233 


73 


104 


3/ 


Total 


16,128 


5,021 


5,453 


2,056 


1,378 


2,220 


6,332 


3,956 


4,037 


1,803 


1958-59: 






















October-December 


3,543 


1,197 


1,171 


474 


301 


400 


1,239 


954 


994 


356 


January -Mar c h 


7,206 


2,345 


2,617 


86 l 


576 


807 


2 , 6 l 6 


2,086 


1,871 


633 


April-June 


4,243 


1,508 


1,269 


577 


267 


622 


1,671 


1,072 


1,025 


475 


July- Septembe r 


969 


313 


277 


173 


50 


156 


422 


168 


233 


146 


Total 


15,961 


5,363 


5,334 


2,085 


1,194 


1,985 


5,948 


4,280 


4,123 


1,610 


AVERAGE SIZE OF PURCHASE 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


1957-58: 






















October-December 


5.3 


4.3 


6.0 


5.2 


6.2 


5.4 


V 


5.4 


V 


6.8 


January -March 


5.6 


4.3 


6.3 


5-3 


6.6 


6.3 


5.3 


5.8 


5.1 


8.4 


April-June 


4.5 


3.6 


4.7 


4.4 


4.8 


5.5 


4.5 


4.4 


4.1 


5.8 


July - September 


3.7 


3.1 


4.0 


3/ 


3.3 


4.1 


3.5 


3.9 


3.2 


3/ 


1958-59: 






















October-December 


5.3 


4.3 


5.8 


5.6 


5.9 


5.5 


4.9 


5.4 


5.0 


7.3 


January-March 


5.9 


5.1 


6.6 


5.8 


6.1 


6.2 


5.6 


6.4 


5.7 


7-3 


April-June 


5.0 


4.4 


5.2 


5.1 


4.7 


5.6 


4.7 


5.6 


4.5 


5.9 


July-September 


4.1 


3.6 


4.2 


4.6 


3.5 


4.4 


3.9 


4.1 


3.9 


5.1 


PURCHASES PER 1,000 






















POPULATION : 


Boxes 


Boxes 


Boxes 


Boxes 


Boxes 


Boxes 










1957-58: 






















October-December 


30.9 


36.1 


39.2 


18.3 


23.2 


31.4 










January-March 


42.7 


45.9 


53.9 


23.8 


37-1 


52.3 










April-June 


20.3 


24.6 


20.6 


8.7 


17.2 


38.1 










July-September 


2.8 


2.5 


2.5 


3/ 


2.8 


8.1 










1958-59: 






















October-December 


21.0 


25.7 


24.8 


11.9 


17.5 


23.2 










January-March 


42.7 


50.6 


55.1 


21.3 


33-6 


46.6 










April-June 


25.1 


32.4 


2 6.6 


14.3 


15.6 


35.7 










July-September 


5.6 


6.7 


5.7 


4.3 


3.0 


8.9 










AVERAGE PRICE PAID PER 






















DOZEN: 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


1957-58: 






















October-December 


86.1 


99.0 


80.8 


83.I 


85.9 


80.1 


V 


85.5 


V 


76.9 


January-March 


88.1 


110.0 


83.2 


86.6 


81.4 


76.1 


89.7 


87.O 


90.8 


78.9 


April-June 


111.8 


139.0 


H3.3 


110.5 


108.2 


89.5 


109.7 


121.6 


117.2 


97.1 


July-September 


140.0 


168.3 


144.0 


3/ 


157.3 


118.6 


128.4 


167.3 


159.9 


3/ 


Season average 


94.0 


113.6 


88.9 


90.5 


90.9 


83.6 


96.4 


94.0 


94.6 


84.4 


1958-59: 






















October-December 


95.3 


110.8 


89.3 


81.0 


94.7 


97.0 


99.2 


96.5 


92.7 


85.2 


January-March 


83.3 


92.6 


77.4 


77.7 


85.5 


84.8 


86.3 


81.2 


82.4 


79.2 


April-June 


98.4 


105.2 


97.3 


85.4 


112.0 


95.3 


101.3 


94.5 


101.4 


90.2 


July-September 


: 115.9 


132.2 


117.8 


96.8 


138.6 


107.3 


115.5 


123.8 


116.0 


106.6 


Season average 


- 91,8. 


102.2 


86.6 


-81,2- 


-S5-7 


92.2 


94.9 


89.7 


91.3 


86.0 



1 / Delicatessens 7 department stores, dairies, roadside markets, fruit stands, etc. 2/ includes Texas 
grapefruit. 3/ Too few purchases reported for analysis, 4/ Data not available. 

Comparable dale, for 1956-57 appear in CPFJ-73 (July-September 1958). 



37 



Table 20. FRESH GRAPEFRUIT - CALIFORNIA -ARIZONA 
Consumer purchases and average prices paid, by regions and retail outlets, October 1957 to date 



Period 


United 

States 


Region 




Retail 


outlet 




North- 

east 


: North 
: Central 


* South 


: Moun- 
: tain- 
: South- 
: west 


[Pacific 


Inde- 

pendent 

stores 


■Ration- 
; al 
[chains 


‘ Region- 

i ai 

[ chains 


[ Other 
" outlets 

: y 




1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


~T , W 


l',666 


TOTAL PURCHASES: 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


1957-58: 






















October-December 


535 


56 


60 


2/ 


38 


370 


225 


126 


147 


37 


January-March 


855 


32 


51 


ii 


82 


675 


356 


225 


216 


58 


April-June 


758 


90 


87 


2/ 


66 


498 


303 


196 


189 


70 


July-September 


228 


60 


39 


2/ 


21 


98 


112 


40 


42 


2/ 


TotaL 


2,376 


238 


237 


2/ 


207 


l,64l 


996 


587 


59^ 


199 


1958-59: 






















October-December 


384 


2/ 


^5 


2/ 


2/ 


270 


147 


94 


116 


2/ 


January-March 


7^5 


32 


70 


2/ 


58 


571 


322 


187 


178 


58 


April-June 


651 


45 


75 


2/ 


38 


484 


254 


196 


155 


46 


July-September 


312 


87 


84 


2/ 


22 


108 


l4l 


63 


72 


36 


Total 


2,092 


196 


274 


2/ 


151 


1,433 


864 


540 


521 


167 


AVERAGE SIZE OF PURCHASE 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


1957-58: 






















October-December 


6.0 


4.1 


5.7 


2/ 


6.9 


6.2 


3/ 


7.2 


3 / 


5.9 


January-March 


7.1 


3.3 


6.7 


1/ 


9.4 


7.2 


6.5 


8.6 


6.3 


10.5 


April-June 


5.5 


3.5 


4.1 


2/ 


6.2 


6.1 


5.4 


6.0 


4.8 


7.2 


July-September 


3.7 


3.3 


3.6 


2/ 


3.4 


4.1 


3.5 


4.0 


3.0 


2/ 


1958-59: 






















October-December 


6.5 


2/ 


6.0 


2/ 


2 / 


6.7 


6.2 


7.1 


6.1 


2/ 


January-March 


7.0 


^•3 


7.2 


it 


8.2 


7.0 


6.7 


7.8 


6.2 


10.2 


April-June 


5.9 


5.1 


5.2 


2/ 


5.3 


6.2 


5.8 


7.2 


4.9 


7-0 


July-September 


4.1 


4.1 


3.6 


2/ 


3.6 


4.6 


3.8 


4.7 


4.0 


4.9 


PURCHASES PER 1,000 






















POPULATION: 


Boxes 


Boxes 


Boxes 


Boxes 


Boxes 


Boxes 










1957-58: 






















October-December 


3-2 


1.2 


1.3 


2/ 


2.2 


21.7 










January-March 


5.1 


.7 


1.1 


2/ 


4.8 


39.6 










April-June 


4.5 


2.0 


1.9 


2/ 


3.9 


29.1 










July-September 


1.4 


1.3 


.8 


ii 


1.2 


5.7 










1958-59: 






















October-December 


2.3 


2/ 


1.0 


2/ 


2/ 


15.6 










January-March 


4.4 


.7 


1.5 


2/ 


3.4 


33.0 










April-June 


3.9 


1.0 


1.6 


it 


2.2 


27.8 










July-September 


1.8 


1.8 


1.7 


2/ 


1.3 


6.2 










AVERAGE PRICE PAID PER 






















DOZEN: 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


1957-58: 






















October-December 


75.1 


104.0 


83.O 


2/ 


80.9 


70.7 


3/ 


76.4 


3/ 


68.7 


January-March 


71.0 


120.3' 


68.9 


S/ 


73.4 


69.2 


76.4 


70.2 


56.4 


56.2 


April-June 


92.1 


133.3 


119.4 


2/ 


90.1 


83.9 


90.5 


102.7 


90.7 


75.1 


July-September 


140.3 


163.3 


142.4 


£/ 


169.9 


123.4 


127.5 


171.1 


155.1 


2/ 


Season average 


84.3 


131.3 


102.7 


2/ 


89.6 


77.2 


87.5 


88.1 


78.9 


74.1 


1958-59: 






















October-December 


87.8 


2/ 


88.7 


2/ 


2/ 


87.7 


93A 


95.0 


79.0 


2/ 


January-March 


79.1 


»7.2 


72.0 


2/ 


79.2 


79-8 


81.1 


85.1 


75.8 


57-7 


April-June 


92.0 


100.3 


99.1 




103.2 


89.6 


92.4 


91.6 


96.1 


76.0 


July-September 


118.6 


132.7 


122.8 


2 / 


137.2 


106.1 


114.8 


127.5 


123.6 


106.1 


Season average 


89.6 


113.5 


97.2 


2/ 


91.2 


86.5 


91.1 


93.7 


87.8 


_n,i 



1 — - v ~ s \ / | _ . r _ _ r _ 1-L LlxJ-ZI 

1/ Delicatessens, department stores, dairies, roadside markets, fruit stands, etc. 2 / Too few purchases 
reported for analysis. 3 / Data not available. 



- 38 - 



Table 21 . FRESH GRAPEFRUIT - FLORIDA 



Consumer purchases and average prices paid, by regions and retail outlets, October 1957 to date 



Period 


United 

States 


Region 




Retail 


outlet 




North- 

east 


North 

Central 


South 


: Moun- 
: tain- 
: South- 
: west 


^Pacific 


Inde- 

pendent 

stores 


Nation- 

al 

chains 


Region- 

al 

chains 


Other 

outlets 

i/ 




1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


TOTAL PURCHASES: 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


1957-58: 






















October-December 


2,985 


1,275 


1,075 


495 


82 


58 


931 


970 


829 


255 


January -March 


3,515 


1,655 


1,118 


658 


37 


47 


1,157 


1,018 


934 


4o6 


April-June 


1,487 


845 


356 


214 


38 


34 


6ll 


232 


360 


284 


July-September 


65 


27 


2/ 


2/ 


2/ 


2/ 


2/ 


2/ 


2 / 


2/ 


Total 


8,052 


3,802 


2,554 


1,385 


161 


140 


2,722 


2,228 


2,149 


953 


1958-59: 






















October-December 


1,910 


965 


534 


343 


30 


38 


541 


589 


557 


223 


January-March 


3,973 


1,980 


1,303 


579 


50 


6l 


1,183 


1,280 


1,124 


386 


April-June 


2,423 


1,254 


684 


397 


44 


44 


859 


643 


619 


302 


July-September 


358 


153 


68 


128 


2/ 


2/ 


139 


50 


92 


77 


Total 


8,664 


4,352 


2,589 


1,447 


130 


146 


2,722 


2,562 


2,392 


988 


AVERAGE SIZE OF PURCHASE 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


1957-58: 






















October-December 


5.1 


4.5 


5.8 


5.4 


4.9 


3.4 


3/ 


5.5 


3/ 


5.8 


January-March 


5.1 


4.4 


6.0 


5.7 


3.6 


4.0 


“4.6 


5.3 


4.7 


7.5 


April-June 


4.0 


3.7 


4.4 


4.6 


3.9 


3-5 


4.0 


3.3 


3.6 


5.2 


July-September 


3-2 


2.6 


2 / 


2/ 


2/ 


2/ 


2/ 


2/ 


2/ 


2/ 


1958-59: 






















October-December 


5.1 


4.5 


5.6 


6.2 


4.5 


3.9 


4.4 


5.5 


4.9 


7.3 


January-March 


5.6 


5.2 


6.4 


6.1 


4.7 


4.0 


4.9 


6.5 


5-5 


6.3 


April-June 


4.8 


4.5 


5.3 


5.6 


4.0 


3.1 


4.4 


5.5 


4.5 


5.6 


July-September 


4.3 


3.7 


4.1 


5.3 


2/ 


2/ 


4.1 


3.7 


4.1 


5.8 


PURCHASES PER 1,000 






















POPULATION: 


Boxes 


Boxes 


Boxes 


Boxes 


Boxes 


Boxes 










1957-58: 






















October-December 


18.0 


27.8 


23.0 


12.5 


4.8 


3.4 










January-March 


21.1 


35.9 


23.8 


16.6 


2.2 


2.7 










April-June 


8.9 


18.3 


7.6 


5.4 


2.2 


2.0 










July- September 


.4 


.6 


2/ 


2 / 


2/ 


2/ 










1958-59: 






















October-December 


H.3 


20.7 


H.3 


8.6 


1.7 


2.2 










January-March 


23.6 


42.7 


27.4 


14.3 


2.9 


3.5 










April-June 


14.3 


26.9 


14.3 


9.9 


2.6 


2.5 










July-September 


2.1 


3.3 


1.4 


3.2 


2/ 


2/ 










AVERAGE PRICE PAID PER 






















DOZEN: 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


1957-58: 






















October-December 


90.1 


96.9 


83.O 


80.8 


103.5 


132.2 


3/ 


85.6 


3/ 


83.6 


January-March 


98.8 


109.6 


92.4 


82.5 


l4l.l 


133.5 


103.4 


92.6 


102.1 


94.4 


April-June 


130.5 


140.4 


123.7 


104.5 


150.0 


151.7 


126.1 


145.7 


142.8 


113.4 


July-September 


144.3 


164.9 


2 / 


2/ 


2/ 


2/ 


2/ 


2/ 


2/ 


2/ 


Season average 


101.1 


111.8 


92.6 


85.7 


122.9 


137.4 


107.0 


94.5 


103.2 


96.4 


1958-59: 






















October-December 


97.0 


107.7 


92.8 


73.2 


147.0 


123.5 


104.8 


95.9 


95.8 


84.0 


January-March 


87.9 


93.3 


83.O 


75.4 


138.1 


117.6 


97.1 


80.4 


86.3 


88. 6 


April-June 


100.6 


105.3 


98.9 


80.0 


146.0 


152.3 


107.5 


92.6 


102.6 


93.9 


July-September 


110.5 


129.5 


115.6 


88.7 


2/ 


2/ 


112.7 


U5.3 


111.0 


102.9 


Season average 


-AJ- 


100.9 


90.0 


. .77 -. 1 _ 


154.6 


130.2 


102.6 


87.7 


93.5 


90.1 



l/ Delicatessens, department stores, dairies, roadside markets, fruit stands, etc. 2/ Too few purchases 
reported for analysis. 3/ Data not available. 



39 



Table 22. FRESH GRAPEFRUIT - UNIDENTIFIED 

Consumer purchases and average prices paid, by regions and retail outlets, October 1957 to date 



Period 


United 

States 


Region 




Retail 


outlet 




North- 

east 


: North 
: Central 


| South 


: Moun- 
: tain- 
: South- 
: west 


'Pacific 


Inde- 

pendent 

stores 


'Ration- 
; al 
‘chains 


' Region- 

1 al 
[chains 


\ Other 
' outlets 

: y 




1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


TOTAL PURCHASES: 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


1957-58: 






















October-December 


1,156 


315 


519 


173 


73 


76 


479 


241 


335 


101 


January-March 


1,568 


4l6 


752 


190 


112 


98 


66 l 


351 


428 


128 


April-June 


780 


188 


338 


92 


68 


94 


370 


145 


166 


99 


July-September 


158 


29 


58 


2 / 


16 


39 


80 


22 


36 


2 / 


Toted. 


3,662 


948 


1,667 


471 


269 


307 


1,590 


759 


965 


358 


1958-59: 






















October-December 


777 


194 


380 


103 


59 


4l 


315 


177 


230 


55 


January-March 


1,384 


309 


708 


179 


90 


98 


586 


376 


351 


71 


April-June 


896 


205 


395 


145 


71 


80 


427 


191 


202 


76 


July-September 


277 


72 


116 


33 


2 / 


44 


128 


50 


67 


32 


Total 


3,334 


780 


1,599 


460 


232 


263 


1,456 


794 


850 


234 


AVERAGE SIZE OF PURCHASE 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


1957-58: 






















October-December 


4.7 


3.7 


5.7 


4.4 


4.8 


4.5 


3/ 


4.2 


3 / 


5.5 


January-March 


4.9 


4.0 


5.8 


4.2 


5.3 


4.7 


4-. 8 


4.8 


4.9 


6.4 


April-June 


4.1 


3.3 


4.5 


4.2 


3.7 


4.7 


4.1 


3.9 


4.0 


4.9 


July-September 


3.8 


3.2 


4.3 


2 / 


2.9 


4.4 


3.5 


3.7 


3.6 


2 / 


1958-59: 






















October-December 


4.6 


3-6 


5.4 


4.5 


4.2 


4.0 


4.5 


4.4 


4.7 


5.0 


January-March 


5.5 


5.0 


6.3 


4.8 


4.6 


5-3 


5.3 


5-7 


5.4 


6.1 


April-June 


4.5 


4.0 


5.0 


4.2 


4.1 


4.8 


4.6 


4.6 


4.1 


4.8 


July-September 


3.9 


3.1 


4.8 


3.4 


2 / 


4.1 


3.9 


3.8 


3.6 


4.2 


PURCHASES PER 1,000 






















POPULATION: 


Boxes 


Boxes 


Boxes 


Boxes 


Boxes 


Boxes 










1957-58: 






















October-December 


6.9 


6.9 


11.1 


4.4 


4.3 


4.4 










January-fferch 


9.4 


9.0 


16.0 


4.8 


6.5 


5.8 










April-June 


4.7 


4.1 


7.2 


2.3 


4.0 


5.5 










July-September 


.9 


.6 


1.2 


§/ 


.9 


2.2 










1958-59: 






















October-December 


4.6 


4.2 


8.0 


2.6 


3.5 


2.4 










January-March 


8.2 


6.7 


14.9 


4.4 


5.2 


5.7 










April-June 


5.3 


4.4 


8.3 


3.6 


4.1 


4.6 










July-September 


1.6 


1.6 


2.4 


.8 


2 / 


2.5 










AVERAGE PRICE PAID PER 






















DOZEN: 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


1957-58: 






















October-December 


89.4 


105.8 


81.2 


90.8 


98.0 


80.3 


3/ 


94.8 


3/ 


76.5 


January-March 


90.4 


110.1 


82.7 


98.4 


82.8 


82.0 


93.1 


90.6 


93.1 


68.6 


April-June 


117.6 


137.0 


116.3 


115.0 


130.3 


93.2 


116.3 


128.2 


123.5 


96.8 


July-September 


139.5 


181.6 


148.9 


2 / 


154.4 


103.5 


129.1 


177.5 


152.7 


2 / 


Season average 


98.2 


116.0 


91.1 


100.7 


102.3 


87.6 


100.5 


102.5 


97.4 


8 I .3 


1958-59: 






















October-December 


100.2 


122.8 


91.7 


92.6 


102.4 


106.5 


103.0 


102.4 


95.7 


96.1 


January-March 


82.0 


88.3 


76.1 


83.9 


97.9 


82.6 


83.4 


81.5 


82.3 


70.2 


April-June 


100.5 


106.0 


97.6 


95-9 


U9.5 


92.6 


100.0 


102.8 


104.2 


87.5 


July-September 


119.1 


135.8 


3-17.4 


112.9 


2 / 


104.3 


120.6 


124.9 


113.4 


114.4 


Season average 


94,1 


105.2 


87.7 


91.6 


108.0 


93.1 


95.4 


94.2 


93.3 


87.4 



l/ Delicatessens 7 department stores, dairies, roadside markets, fruit stands, etc. 2 / Too few purchases 
reported for analysis. 3 / Data not available. 



- kO - 



'Cable 23. GAMMED GRAPEFRUIT SECTIONS 

Consumer purchases and average prices paid, by regions and retail outlets, October 1957 to date 



Period 


United 

States 


Region 




Retail 


outlet 




North- 

east 


North 

Central 


South 


Moun- 

tain- 

South- 

west 


Pacific 


Inde- 

pendent 

stores 


Nation- 

al 

chains 


Region- 

al 

chains 


Other 

outlets 

y 




1,000 


1,600 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


TOTAL PURCHASES: 


cases 2/cases 2/cases 2/cases 2/cases 2/cases 2/cases 2/cases 2/cases 2/cases 2/ 


1957-58: 






















October-December 


803 


288 


211 


126 


48 


130 


306 


275 


219 


3 / 


January-March 


872 


371 


248 


84 


52 


117 


310 


317 


239 


3 / 


April-June 


974 


377 


296 


105 


51 


145 


359 


359 


244 


3 / 


July- September 


965 


390 


323 


98 


36 


118 


344 


336 


275 


3 / 


Total 


3,614 


1,426 


1,078 


413 


187 


510 


1,319 


1,287 


977 


3 / 


1958-59: 






















October-December 


897 


317 


335 


84 


43 


118 


333 


282 


269 


3 / 


January-March 


731 


250 


269 


56 


36 


120 


286 


221 


217 


3 / 


April-June 


727 


266 


255 


52 


29 


125 


237 


260 


211 


3 / 


July-September 


914 


362 


310 


69 


38 


135 


271 


340 


294 




Total 


3,269 


1,195 


1,169 


261 


146 


498 


1,127 


1,103 


991 


3 / 


AVERAGE SIZE OF PURCHASE 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


Ounces 


1957-58: 






















October-December 


37.4 


34.6 


36.4 


43.9 


38.8 


38.2 


it/ 


39.9 


it/ 


3/ 


January-March 


36.4 


35.5 


36.4 


44.1 


33.2 


36.4 


33.2 


44.7 


33-3 


3/ 


April-June 


35.7 


34.3 


34.7 


39.6 


34.9 


37.6 


36.1 


38.8 


31.3 


3/ 


July-September 


35.8 


36.9 


35.4 


42.5 


27.8 


34.0 


34.2 


40.3 


33.7 


3/ 


1958-59: 






















October-December 


36.1 


34.1 


38.6 


37.1 


31.8 


36.1 


34.3 


4l.0 


34.4 


3/ 


January-March 


35.5 


33.2 


39.2 


33A 


35-3 


34.3 


33.8 


40.0 


34.8 


y 


April-June 


36.7 


35.3 


37.4 


36.9 


32.5 


38.5 


33.9 


40.2 


35.6 


3 / 


July-September 


37.1 


37.8 


35.2 


37.5 


32.8 


40.2 


30.9 


46.6 


36.4 


3 / 


PURCHASES PER 1,000 






















POPULATION: 


Cases 2/Cases 2/Cases 2/Cases 2/Cases 2/Cases 2/ 








1957-58: 






















October-December 


4.8 


6.3 


4.5 


3.2 


2.8 


7.6 










January-March 


5.2 


8.1 


5.3 


2.1 


3.0 


6.9 










April-June 


5.8 


8.2 


6.3 


2.6 


3.0 


8.5 










July- September 


5.8 


8.4 


6.9 


2.4 


2.1 


6.8 










1958-59: 






















October-December 


5.3 


6.8 


7.1 


2.1 


2.5 


6.8 










January-March 


4.3 


5.4 


5.7 


1.4 


2.1 


6.9 










April-June 


4.3 


5.7 


5.3 


1.3 


1.7 


7.2 










July-September 


5.4 


7.7 


6.4 


1.7 


2.2 


7.7 










AVERAGE PRICE PAID PER 






















NO. 303 GAN: 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


1957-58: 






















October-December 


19.1 


18.2 


18.5 


18.9 


21.9 


19.9 


it/ 


17.5 


it/ 


y, 


January-March 


19.2 


18.5 


18.9 


19.4 


20.2 


20.6 


20.9 


17.9 


18.9 


3 / 


April-June 


19.9 


18.6 


19.7 


20.7 


19.9 


21.3 


21.3 


18.4 


19-5 


3 / 


July-September 


20.2 


18.9 


19.7 


21.5 


21.8 


22.1 


21.9 


18.7 


19.7 


y 


Season average 


19.6 


19.3 


19.2 


20.2 


20.9 


20.4 


21.2 


18.2 


19.3 


y 


1958-59: 






















October-December 


20.4 


19.6 


19.7 


21.5 


22.0 


21.6 


22.1 


18. 8 


19.8 


y 


January-March 


20.6 


19.7 


20.2 


21.2 


20.9 


22.0 


21.8 


19.2 


20.6 


y 


April-June 


20.6 


19.5 


20.4 


20.6 


21.9 


21.8 


22.1 


19.6 


20.6 


y, 


July-September 


20.6 


19.5 


20.3 


20.9 


22.5 


21.8 


22.5 


19.1 


20.5 


y 


Season average 


20.5 


19,6 


20.1 


21.1 


21.8 


21.8 


22.1 


19.2 


20.4 


-2/ 



. — ■ — I V t / I -- ' t-r. ■ ".T .- — — : ~ . - ; • . .. - - . — t wi . — 

1/ Delicatessens, department stores, dairies, roadside markets, fruit stands, etc. 2/ Equivalent cases 
of 24 No. 2 cans. . .480 ounces per case. 3/ Too few purchases reported for analysis. 5/ Data not available. 



Comparable data for 1956-57 appear in CFFJ-73 (July-September 1958). 



- ai - 



Table 24. FRESH LEMONS 

Consumer purchases and average prices paid, by regions and retail outlets, October 1957 to date 



Period 


United 

States 


Region 




Retail 


outlet 




North- 

east 


: North 
: Central 


’ South 


: Moun- 
: tain- 
: South- 
: west 


"Pacific 


Inde- 

pendent 

stores 


"Nation- 
* al 
’ chains 


Region- 

al 

chains 


Other 

outlets 

y 




1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


1,000 


TOTAL PURCHASES: 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


boxes 


1957-58: 






















October-December 


790 


213 


138 


286 


89 


64 


383 


153 


175 


79 


January-March 


8l4 


215 


164 


272 


93 


70 


393 


168 


188 


65 


April-June 


1,284 


291 


245 


533 


131 


84 


619 


271 


306 


88 


July-September 


1,541 


377 


307 


595 


162 


100 


746 


306 


375 


n4 


Total 


4,429 


1,096 


854 


1,686 


475 


318 


2,141 


898 


1,044 


346 


1958-59: 






















October-December 


703 


181 


123 


267 


75 


57 


372 


129 


145 


57 


January-March 


692 


178 


130 


256 


77 


51 


349 


149 


139 


55 


April-June 


1,351 


363 


280 


528 


113 


67 


628 


304 


324 


95 


July-September 


1,^23 


377 


302 


534 


128 


82 


651 


334 


352 


86 


Total 


4,169 


1,099 


835 


1,585 


393 


257 


2,000 


916 


960 


293 


AVERAGE SIZE OF PURCHASE 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


Units 


1957-58: 






















October-December 


6.4 


5.4 


5.7 


8.0 


6.3 


5.5 


2/ 


6.4 


2/ 


7.2 


January-March 


6.2 


4.9 


5.9 


7-8 


6.2 


5.5 


6.3 


6.1 


6.0 


6.9 


April-June 


7.2 


5.9 


7.1 


8.5 


6.5 


6.2 


7.2 


7.3 


7.3 


7.5 


July-September 


7.8 


6.6 


7.9 


9.3 


6.9 


6.5 


7.8 


7.9 


7.8 


8.0 


1958-59: 






















October-December 


6.5 


5.2 


5.6 


8.3 


6.2 


5.3 


6.7 


6.2 


6.1 


7.1 


January-March 


6.4 


5.0 


5-9 


8.0 


6.4 


5.6 


6.6 


6.4 


5.6 


7.7 


April-June 


7.8 


6.7 


7.7 


9.2 


6.8 


6.1 


7.7 


8.1 


7.5 


8.3 


July-September 


7.8 


7.1 


7.8 


9.2 


7.0 


6.0 


7.8 


8.2 


7.7 


7.6 


PURCHASES PER 1,000 






















POPULATION: 


Boxes 


Boxes 


Boxes 


Boxes 


Boxes 


Boxes 










1957-58: 






















October-December 


t.7 


4.6 


3-0 


7.2 


5.2 


3.7 










January-March 


4.9 


4.7 


3.5 


6.9 


5.4 


4.1 










April-June 


7.7 


6.3 


5.2 


13.4 


7.6 


5.0 










July-September 


9.2 


8.2 


6.6 


14.8 


9.4 


5.8 










1958-59: 






















October-December 


4.2 


3-9 


2.6 


6.7 


4.4 


3.3 










January-March 


4.1 


3.8 


2.7 


6.3 


4.5 


3.0 










April-June 


8.0 


7.8 


5.8 


13.1 


6.6 


3.9 










July-September 


8.4 


8.0 


6.3 


13.3 


7.4 


4.7 










AVERAGE PRICE PAID PER 






















DOZER: 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


Cents 


1957-58: 






















October-December 


45.9 


52.4 


55.4 


38.7 


44.9 


48.6 


2/ 


49.1 


2/ 


39.9 


January-March 


47.0 


53.2 


57.1 


39.2 


45.9 


47.7 


45.8 


49.8 


49.7 


39.9 


April-June 


43.7 


50.9 


51.4 


38.0 


44.0 


45.8 


43.2 


45.3 


44.6 


40.1 


July-September 


42.5 


49.2 


48.6 


36.6 


43.6 


44.0 


42.0 


44.0 


43.0 


40.0 


Season average 


44.2 


51.0 


52.1 


37.8 


44.4 


46.2 


43.4 


46.3 


45.6 


40.0 


1958-59: 






















October-December 


44.8 


52.0 


55.1 


37.8 


44.1 


47.7 


43.3 


47.2 


47.9 


42.4 


January-March 


45.0 


52.9 


54.9 


38.0 


43.0 


48.0 


44.0 


46.3 


48.8 


39.9 


April-June 


42.0 


48.4 


46.8 


36.4 


42.1 


46.6 


41.8 


41.6 


43.7 


38.9 


July-September 


43.4 


49.8 


48.9 


37.5 


43.0 


46.8 


43.0 


43.2 


44.9 


41.3 


Season average 


43.5 


50.2 


50.0 


37.3 


43.0 


47.2 


42.9 


43.7 


45.6 


40.4 


1/ Delicatessens, department stores, dairies, roadside markets, fruit stands, etc. 2J 


Data not 


available 



Comparable data for 1956-57 appear in CPFJ-73 ( July-September 1958). 



U. S. Department of Agriculture 
Washington 25, D. C . 



POSTAGE AND FEES PAID 

U. S. DEPARTMENT OF AGRICULTURE 



OFFICIAL BUSINESS 



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)