Skip to main content

Full text of "The Radio Annual and Television Yearbook, 1952"

See other formats


VJ 











y^-v 




Half-hour V— V Comody-Advontu 

IRENE DUNNE - 
FRED MacMURRAY 

co-starring in 

"BRIGHT STAR" 

A boss-hating reporter and a reporter- 


WAS A COMMUN 
FOR THE F. B. 1." 

tlorrlng 

DANA ANDREWS 

thrill-packed look into Comn 
vities. Bated on the actual • 




K 


es of MATT CVETIC. A public s 
>ortunity offering sponsors sa 
s pr.sfigel 




story with a riot of feudin', fuss'n and 
fun — week after week! 






Jj 


Quarter-hour \-—J Topical 

"MEET THE MENJOUS" 


aW ^ 






ADOLPH MENJOU 
VEREE TEASDALE 


■^^^^ 



PHREY BOGAR 
LAUREN BACALL 

co-starring in 

"BOLD VENTURE" 



FOR AGENCIES, STATIONS and SPONSOI 




It's YOUR MOVE! Send for 
Selling Aids . . . Audition Discs . . . Loc 



Scanned from the collections of 
The Library of Congress 



AUDIO-VISUAL CONSERVATION 
at The LIBRARY, «t CONGRESS 




Packard Campus 

for Audio Visual Conservation 

www.loc.gov/avconservation 

Motion Picture and Television Reading Room 
www.loc.gov/rr/mopic 

Recorded Sound Reference Center 
www.loc.gov/rr/record 



, X~3 Dr« 



FAVORITE STORY' 



RONALD COLMAN 



HE CISCO Kl 

O. Henry's Famous 
Robin Hood of the Range 



GUY LOMB 
SHOW" 

"arrated by DAVID ROSS 




Juarter-hoor X— -/ Seri 



"FORBIDDEN DIARY' 



The Shadow of He 



Half-hour Yr-W 



THE WAYNE KING 
SHOW" 

fad by 
N MacCORMACK 



ILO VANCE" 

euthing at its Scientific 
Best 



X*J Mu,il 



KORN KOBBLERS' 

Radio's Funniest Musical 



lift by 
d gadgets and a .... 
and furor with plenty 



ncere/y - 
KENNY BAKER" 

nerica's Favorite Tenor 



comedy th 

big ai 



Juarter-hour \—-^f Mystery 



"MANHUNT" 

Mystery — Romance 
Adventure 



3uarter-hour \—~J Vari 

SHOWTIME FRO' 
HOLLYWOOD 

starring 

FREDDY MARTIN 



x^y Wei,ern v * ° r ,/j h ° ur v— v Mus| 



OLD CORRAL' 



PAPPY CHESHIRE 



PLEASURE PARADE' 



VINCENT LOPEZ 



'-PROVED" 
Rafes...TODAY.» 




10th Year for COCA COLA 



MORTON DOWNEY 



/e-a^booK 



of 



. 




IllfiOf 



PRESENTS 




1952 

ADIO 

ANNUAL 



EDITION 



l 




Advertising's 





For n lost Agonies 




buy America's 




Foremost Stations 


Radio: 


Television : 


WNBC 


• • New York WNBT . . . New York 


WMAQ 


. . Chicago WNBQ . . . Chicago 


WTAM 


. . Cleveland KNBH. . . . Hollywood 


WRC . 


. . Washington WPTZ. . . . Philadelphia 


KOA . 


■ ■ Denver WBZ-TV . . Boston 


KNBC . 


. . San Francisco WNBW . . . Washington 


WGY . . 


. . Schenectady- WNBK . . . Cleveland 




Albany-Troy WRGB . . . Scfieuectady- 




Albany-Troy 



thrOUgkuBMRY OF 

O CONGRESS 
SERIAL RECORD 



BOus^4^«^ 



\ 



'»,_ % 



th #^^________ 

York • Chicago • Cleveland 



& r n Sdn}Francis€o • Los Angeles 



WO** 



213287 



ts^ 



X 



* 




TK6542, 

Radio's Fourtk Decade 

ADIO in this year 195 2 enters its 
fourth glorious decade as a com- 
munications service. 

The period of 1922 to 193 2 saw the birth 
of this new medium with its capacity for 
public service. 

The next decade, 1932-42 were years of 
commercial development with the pattern 
of potentialities seemingly boundless. 

In the third period, 1942-195 2 radio at- 
tained its full stature as a medium of com- 
munications. 

This year with radio on the threshold of 
a prosperous new decade, Radio Annual is 
proud to record the progress of the commu- 
nications art. In this, our 15 th annual 
edition, we give permanent record to the 
achievements of those whose creative energy 
sustains this expanding communications ser- 
vice. 



Jack Ali coat e 

Editor-in-Chief 



FOR WORLD-WIDE NEWS . . . 

FOR CLEAR, COMPREHENSIVE 

COVERAGE . . . 






FOR: 
AM-FM-TELEVISION 



50 ROCKEFELLER PLAZA, NEW YORK 20, N. Y. 

4 



IPDTOiDAi 

S D IN P e x n^i 



A 

Academy of Television Arts & Sciences. . 1317 

Actors 823 

Actor's Equity Association 1317 

Actresses 823 

ADVERTISER'S INDEX 25 

Advertising Agencies 133 

Advertising Council, The 1317 

Advertising Federation of America 1317 

Advertising Research Foundation 1317 

Agencies, Addresses, Personnel 133 

Agency & Sponsor Network Billings 123 

Agents & Managers, Talent 1141 

Alabama: AM Stations 321 

Families (total in state) 321 

FM Stations 1265 

Housing Units 321 

Population 321 

TV Stations 1059 

Alaska: AM Stations 705 

Alaska Broadcasting System 296 

Alberta: AM Stations 720 

Alicoate, lack Introductions 3, 993 

Almanac of Holidays & Special Events . . 75 

Aloha Network. The 296 

American Assn. of Advtg. Agencies 1317 

AMERICAN BROADCASTING CO.: 

Commercial Programs-AM 1237 

Commercial Programs-TV 1194 

Executives and Personnel 262 

Kintner, Robert E Article . . . 259 

Network Billings 123 

Network Map— AM 260-261 

Network Map— TV 1024-1025 

TV Executives Biographies.. 1023 

American Communications Assn 1318 

American Federation of Musicians 1318 

American Federation of Radio Artists... 1318 
American Guild of Musical Artists 1318 



American Marketing Assn 1318 

American Newspaper Publishers Assn... 1318 

ASCAP: 

Harbach, Otto Article 742 

Personnel, Functions 1318 

Publisher Members 743 

American Television Society, Inc 1319 

AMP: 

Article, M. E. Tompkins 746 

Publisher Members 746 

Personnel 1319 

Announcers-MC's 929 

Arizona: AM Stations 329 

Families (total in state) 329 

FM Stations 1265 

Housing Units 329 

Population 329 

TV Stations 1059 

Arizona Broadcasting System 296 

Arizona Network, The 296 

Arkansas: AM Stations 334 

Families (total in state) 334 

FM Stations 1265 

Housing Units 334 

Population 334 

Arkansas Group 296 

Arkansas Network 296 

Arrowhead Network 296 

ARTICLES: 

Bormann, Jim 95 

Brown, Charles B 1192 

Brown, Thad, Jr 53 

Burke, Frank 37 

Crenesse, Pierre 113 

Davis, Hal 1046 

DuMont, Dr. Allen B 1021 

Fellows, Harold 35 

Folsom, Frank M 49 

Friedheim, Robert W 886 

Gamble, Frederic R 43 

Kinney, Gordon C 93 




MARTIN BLOCK 

AND THE 

MAKE BELIEVE BALLROOM 

18th Consecutive Year on WNEW, New York, Selling 
Blue Chip Advertisers to America 



. . . Now, in Cooperation with 
THE VOICE OF AMERICA, 
Selling America to the World 



715 FIFTH AVENUE • NEW YORK CITY • PLAZA 9-6154 
6 



I D 8 T © l& II A I 



Kintner, Robert E 259 

Kohler, Foy D 964 

Lewis, Dorothy 55 

McConnell. Joseph H 277 

McLendon. Gordon B 290 

Muniz. Tomas 65 

Murphy, Adrian 265 

Neill, Malcolm 51 

Noble, Bill 1315 

Radio Sets Increase 61 

Ryan, William B 41 

Sarnoff, Brig. Gen. David 45 

Scalpone, Alfred 1 1053 

Secrest, James D 47 

Showerman, I. E 757 

Shupert, George T 1143 

Sinn, John L 97 

Stronach, Alexander 1022 

Van Volkenburg, J. L 1030 

Walker, Paul A 33 

White, Frank 271 

Wismer, Harry 1274 

Witting, Chris 1038 

Wolf, Sidney 284 

Ziv, Frederic W 768 

Artists, Radio-TV 823 

Artists' Representatives Assn., Inc 1319 

Associated Press 131 

Assn. of Canadian Advertisers 1319 

Assn. of National Advertisers, Inc 1319 

Assn. of Radio News Analysts 1319 

Authors Guild of the Authors 

League of America, Inc 1320 

Authors League of America, Inc 1320 

Awards — Favorites of 1951 59 

B 

Behind the Mike, Radio-TV Artists 821 

Biographical Sketches: 

ABC TV Executives 1023 

CBS TV Executives 1031 

DuMont TV Executives 1039 

NBC TV Executives 1047 

TV Personalities 1114 

Billings, Network 123 

BMI: 

Article, Carl Haverlin 747 

Personnel, Functions 1321 

Publisher Members 748 

BMI Canada, Ltd 1321 

Bormann, Jim . . . Article 95 

Brand Names Foundation 1320 

British Broadcasting Corp 1320 

British Columbia: AM Station 721 



Broadcast Advertising Bureau, Inc 1320 

Broadcasting Corp. ol America 296 

Broadcasting and Film Commission 1320 

Brokers, Play and Story 1140 

Brown, Charles B Article 1192 

Brown, Thad Jr Article 53 

Bureau of Broadcast Msasurement 1321 

Burke, Frank .... Article 37 



California: AM Stations 341 

Families (total in state). ... 341 

FM Stations 1265 

Housing Units 341 

Population 341 

TV Stations 1059 

California Northern Group 297 

CANADA: 

Canadian Assn. of B'casters. 717, 

1321 

Canadian B'casting Corp.... 715 

Neill, Malcolm .... Article 51 

Station Representatives 223 

Stations— AM 720 

Stations Index 718 

Cartoon Producers 1190 

(Also see Television Film Producers) 

Catholic Actors Guild of America 1322 

Catholic Writers Guild of America 1322 

Chicago Telephone Numbers 102 

Colorado: AM Stations 364 

Families (total in state) 364 

FM Stations 1266 

Housing Units 364 

Population 364 

COLUMBIA BROADCASTING SYSTEM: 

Commercial Programs — AM. . . . 1237 

Commercial Programs — TV 1194 

Executives & Personnel 268 

Network Map— AM 266.-7 

Network Map— TV 1032,-33 

Murphy, Adrian .... Article. . 265 

TV Executives Biographies 1031 

Columbia Pacific Network 297 

Columbine Network 297 

Commentators: News 887 

Sports 871 

Women 984 

Commercial AM-TV Programs 1951 1193 

Commercial AM Programs 1237 

Commercial TV Programs 1194 




— But you have to admire sound reproduction that's barely 
distinguishable from the live performance! Audio- Video tape and 
disc recordings come so close to "reflecting" the most minute vocal 
or instrumental expression, we call it "mirror-like sound". . . 

Why not put it to work for your clients ? 

MIRROR-LIKE SOUND is the modern approach to sound recording. 
Designed to produce full value from high-priced talent . . . and put 
full effectiveness in every sales message. A complete recording service, 
including conveniently-located studios . . . special effects . . . 
duplication . . . private lines . . . editing and assembly services — as 
well as several innovations that aid immeasurably in putting 
together recorded shows . . . 

Quantity-frequency discounts and "package rates" available. 
Write for our rate card — today! 




Audio-Video Recording Company, Inc. 

730 Fifth Ave. at 57th Street, New York City 



I D T © El A I DIN1DIX 



Composers. Authors & Publishers Assn. 

of Canada. Ltd 1322 

Conductors. Musical 953 

Connecticut: AM Stations 371 

Families (total in state)... 371 

FM Stations 1266 

Housing Units 371 

Population 371 

TV Stations 1063 

Connecticut State Network 297 

Consulting Engineers 1313 

Crenesse. Pierre .... Article 113 

Cuba: AM Stations 1287 

TV Stations 1289 



Dairyland Network 297 

Davis. Hal .... Article 104S 

Delaware: AM Stations 376 

Families (total in state) 376 

FM Stations 1266 

Housing Units 376 

Population 376 

TV Stations 1063 

Directors 965 

Disc Jockeys 899 

District of Columbia: AM Stations 377 

Families 377 

FM Stations 1266 

Housing Units 377 

Population 377 

TV Stations 1064 

Dixie Network 297 

Don Lee B'casting System 297 

Dramatists Guild of the Authors League 

of America, Inc 1322 

DuMont. Dr. Allen B Article 1021 

DUMONT TELEVISION NETWORK: 

Commercial Programs 1194 

Network Map 1040.-41 

Network Personnel 1042 

TV Executives 

Biographies 1039 



F 

Favorites of 1951 59 

Federal Communications Bar Assn 1322 

FEDERAL COMMUNICATIONS COMMISSION: 

Article. Paul A. Walker 33 

Licenses, How to Obtain 248 

Members of Commission. Staff 244 

Federal Radio Education Committee.... 1322 

Federal Trade Commission 1323 

Fellows. Harold .... Article 35 

Film Producers, TV 1147 

Florida: AM Stations 379 

Families (total in state) 379 

FM Stations 1266 

Population 379 

Housing Units 379 

TV Stations 1065 

Folsom, Frank M. . . . Article 49 

French Broadcasting System 1323 

Frequency Modulation. Stations on 1265 

Freidheim. Robert W. . . . Article 886 



Gamble. Frederic R. . . . Article 43 

Georgia: AM Stations 391 

Families (total in state) 391 

FM Stations 1266 

Papulation 391 

Housing Units 391 

TV Stations 1067 

Georgia Assn. of Local Stations 298 

Georgia Major Market Trio 298 

Great Lakes Network 298 

Great West Network 298 

Gross Billings by Agencies 123 

Guy Gannett B'cstng System 298 

Guilds 1317 



H 



Editors. U. S. Radio-TV 252 

Engineers, Consulting 1313 

Equipment 1291 

Equipment Manufacturers 1293 

Estimated Families for 1952 302 



Harbach. Otto A Article 742 

Haverlin. Carl .... Article 747 

Hawaii: AM Stations 706 

Heinecke, Paul .... Article 753 

Holidays & Special Events, Radio-Tele- 
vision Daily's Almanac, The 75 

Home Economists 984 

Hoosier Network 298 




HARRY WISMER 

SPORTS HIGHLIGHTS 



radio 



television 



coast-to-coast 

10 



I T © R D A L 



i 

Idaho: AM Stations 405 

Families (total in state) 405 

FM Stations 1267 

Housing Units 405 

Population 405 

Illinois: AM Stations 409 

Families (total in state) 409 

FM Stations 1267 

Housing Units 409 

Population 409 

TV Stations 1067 

Indexes: Advertising 25 

Canada AM Stations 718 

Editorial 5 

TV Personalities 1112 

U. S. AM Stations 305 

U. S. TV Stations 1058 

Indiana: AM Stations 424 

Families (total in state) 424 

FM Stations 1267 

Housing Units 424 

Population 424 

TV Stations 1069 

Institute for Education by Radio-TV 1323 

Institute of Radio Engineers. Inc 1323 

Inter-Amer. Assn. of B'cstrs 1324 

Intercollegiate B'cstng. System 1324 

Intermountain Network 298 

International 1275 

International News Service 131 

International Stations of the U. S 1276 

Iowa: AM Stations 432 

Families (total in state) 432 

FM Stations 1267 

Housing Units 432 

Population 432 

TV Stations 1071 



Executives & Personnel 285 

Network Map 288,9 

Kinney. Gordon C Article 93 

Kintner. Robert E Article 259 

Kohler, Foy D Article 964 



Lambs. The . . 
Lewis, Dorothy 



Article 



1324 
55 



LIBERTY BROADCASTING SYSTEM: 

Article. Gordon B. McLendon 290 

Executives & Personnel 291 

Network Map 294.-5 

Louisiana: AM Stations 450 

Families (total in state) 450 

FM Stations 1268 

Housing Units 450 

Population 450 

TV Stations 1071 

Lone Star Chain. Inc 298 

Los Angeles, Phone Numbers 104 

Lowell Inst. Coop. B'cstng. Council .... 1324 



M 



Magazines. Trade. Fan, Tech.. General. . 759 

Maine: AM Stations 456 

Families (total in state) 456 

FM Stations 1268 

Housing Units 456 

Population 456 

Maine Broadcasting System 299 

Managers and Agents, Talent 1141 

Manitoba: AM Stations 724 

Manufacturers of Equipment (Radio-TV). 1293 



K 



Kansas: AM Stations 438 

Families (total in state) 438 

FM Stations 1268 

Housing Units 438 

Population 438 

Kentucky: AM Stations 443 

Families (total in state) 443 

FM Stations 1268 

Housing Units 443 

Population 443 

TV Stations 1071 

KEYSTONE BROADCASTING SYSTEM: 

Article, Sidney Wolf 284 



MAPS— RADIO, TV: 

ABC— Radio Net 260, 

ABC— Television Net 1024. 

CBS— Radio Net 266, 

CBS — Television Net 1032, 

DuMont — Television Net 1040, 

KBS— Radio Net 288, 

LBS— Radio Net 294 

MBS— Radio Net 272, 

NBC— Radio Net 278, 

NBC — Television Net 1048, 



Maryland: 



5 
7 
3 
1 
9 
5 
3 
9 
9 

AM Stations 459 

Families (total in state) 459 

FM Stations 1268 

Housing Units 459 

Population 459 

TV Stations 1071 



The Best Music 
In America 



A REPERTORY 
OF DISTINCTION 




AND AN OUTSTANDING 
TRANSCRIBED LIBRARY 



SESAC 



INC 



475 FIFTH AVENUE, NEW YORK CITY 



12 



IPITO^iAL flNIDE 



Massachusetts: AM Stations 465 

Families (total in state).. 465 

FM Stations 1268 

Housing Units 465 

Population 465 

TV Stations 1073 

MC's-Announcers 929 

McClatchy Beeline 299 

McConnell. Joseph H Article 277 

McLendon, Gordon B Article 290 

Metropolitan Network 299 

Mexico. Stations in 1277 

Michigan: AM Stations 475 

Families (total in state) 475 

FM Stations 1269 

Housing Units 475 

Population 475 

TV Stations 1073 

Michigan Radio Network 299 

Mid-South Network 299 

Minnesota: AM Stations 487 

Families (total in state).... 487 

FM Stations 1269 

Housing Units 487 

Population 487 

TV Stations 1075 

Mississippi: AM Stations 496 

Families (total in state) 496 

FM Stations 1269 

Housing Units 496 

Population 496 

Mississippi Broadcasting Co 299 

Missouri: AM Stations 501 

Families (total in state) 501 

FM Stations 1269 

Housing Units 501 

Population 501 

TV Stations 1075 

Montana: AM Stations 509 

Families (total in state) 509 

Housing Units 509 

Population 509 

Muniz. Tomas .... Article 65 



Murphy, Adrian 



MUSIC: 



Article 265 



AMP 746 

ASCAP 742 

BMI 747 

SESAC 753 

Song Hits of 1951 57 

Music Publishers' Contact Employees, 

The 1325 

Music Publishers' Protective Assn 1324 

Musical Conductors 953 



MUTUAL BROADCASTING SYSTEM: 

Commercial Programs — Radio.. 1237 

Executives & Personnel 274 

Network Billings 123 

Network Map 272.-3 

White, Frank .... Article 271 



N 

Natl. Assn. of B'cst. Unions & Guilds... 1324 

Natl. Assn. of Educ. B'cstrs 1325 

Natl. Assn. of Performing Artists 1325 

Natl. Assn. of Radio News Directors... 1325 
Natl. Assn. of Radio-TV Station Reps., 

Inc 1325 

NATIONAL ASSOCIATION OF RADIO-TELE- 
VISION BROADCASTERS 

Article. Harold Fellows 35 

Personnel, Committees 250 

Television Code 1094 

Natl. Better Business Bureau, Inc 1325 

NATIONAL BROADCASTING CO.: 

Commercial Programs — AM ... 1237 

Commercial Programs — TV 1194 

Executives & Personnel 280 

McConnell, Joseph H. . . . Ar- 
ticle 277 

Network Map— AM 278.-9 

Network Map— TV 1048.-9 

TV Executives .... Biographies 1047 
Natl. Fed. of Bus. & Prof. Women's 

Clubs. Inc 1325 

Natl. Soc. of Television Producers, Inc... 1326 

National Television Film Council 1326 

National Variety Artists, Inc 1326 

Nebraska: AM Stations 512 

Families (total in state) 512 

FM Stations 1269 

Housing Units 512 

Population 512 

TV Stations 1077 

Neill. Malcolm .... Article 51 

NETWORKS: 

ABC Executives & Personnel 262 
ABC Executives & Personnel 

(TV Net.) 1026 

ABC AM Network Map ....260.-1 

ABC TV Network Map 1024.-5 

CBS Executives & Personnel. 268 
CBS Executives & Personnel 

(TV Net.) 1034 

CBS AM Network Map 266.-7 



13 



nited ress news programs for radio 



TYPE 


TITLE MINUTES 


DAYS 


BASIC 
NEWS 

SPORTS 


World News. Roundup t MjK 


Weekdays, 7 times 
Sunday, 6 times 


The World in Brief h§H| 


Weekdays, 1 1 times 
Sunday, 1 1 times 


The World in a Nutshell | ^fSB 


Weekdays, 7 times 
Sunday, 6 times 


Speaking of Sports ,;.<£■* j8sS 


Monday through Saturday 


The Sports Lineup ''^LwSfc 


Every day 


Great Moments in Sports -'.'l^t 


Monday through Saturday 


Sizing Up Sports J^5; 


Sunday 


FOR 
WOMEN 

HUMAN 
INTEREST 

FARMING 




Monday through Saturday 


Women in the News Pii^sS 


Monday through Saturday 


Mainly for Women EBfcJHP 


Monday through Friday 






Names in the News ^^§£_ 


Monday through Saturday 


Time Out ffllliiM 


Monday through Saturday 


In Your Neighborhood \^i^.' 


Monday through Saturday 


In Movieland ^^8b| 


Monday through Friday 


Flash Back '$$&!& 


Monday through Friday 


United Press Almanac i%J$K 


Every Day 


Do Tell §t^J8 


Sunday 


In Their Own Words t^^lsl 


Sunday 


On the Farm Front 9h^l 


■HBJBJH||BJpHBJ 
Every Day 


Daily Farm Market Survey Ki^Ik! 


Monday through Saturday 






Tuesday through Saturday 




Today's United Press Commentary ft'^ H 


Every Day 




Korean Story BBrJiB 


Monday through Friday 




Under the Capitol Dome T \ , 


Monday through Saturday 


COMMENTARY 


United Press War Analysis :'■"'," 


Monday through Friday 


& REVIEW 


Highlights of the Week's News 


Sunday 




This is Washington § rJJlj 


Sunday 




United Press Reporting IfffrFJBB 


Sunday 


Weekly Business Review HyljSS 


B9HH MH^m 

Saturday 


BUSINESS & 
SCIENCE 


Tomorrow's Business rfe-^^SI 


Friday 


1 ' M 


Today in Science llWcJWl 


Monday through Friday 




Calling All Driven IlSPS! 


Sunday 



D T© R D A L IN 



CBS-TV Network Map 1032,-3 

DuMont Executives & Per- 
sonnel 1042 

DuMont TV Network Map. 1040.-1 

KBS Executives & Personnel. 285 

KBS AM Network Map 288.-9 

Kintner, Robert E. . . . Article 259 

LBS Executives & Personnel . . 285 

LBS AM Network Map 294-5 

McConnell. Joseph H 

Article 277 

McLendon, Gordon B 290 

Murphy, Adrian .... Article 2G5 

MBS Executives & Personnel. 274 

MBS AM Network Map 272.-3 

NBC Executives & Personnel . . 280 
NBC Executives & Personnel 

(TV Net.) 1050 

NBC AM Network Map 278.-9 

NBC TV Network Map ....1048.-9 

Regional Networks. U. S. . . . 296 
Stronach. Alexander .... 

Article 1022 

Van Volkenburg. J. L 

Article 1030 

White, Frank .... Article. . . 271 

Witting, Chris .... Article. . 1038 

Wolf. Sidney .... Article ... 284 

Network Billings 123 

Network News Selections 1951 63 

Nevada: AM Stations 516 

Families (total in state) 516 

FM Stations 1269 

Housing Units 516 

Population 516 

New Brunswick: AM Stations 725 

New England Major Markets Group 299 

New England Regional Network 299 

Newfoundland: AM Stations 726 

New Hampshire: AM Stations 517 

Families (total in state) 517 

FM Stations 1269 

Housing Units 517 

Population 517 

New Jersey: AM Stations 519 

Families (total in states)... 519 

FM Stations 1269 

Housing Units 519 

Population 519 

TV Stations 1077 

New Mexico: AM Stations 524 

Families (total in state)... 524 

Housing Units 524 

Population 524 

TV Stations 1077 

New York: AM Stations 527 

Families (total in state) 527 

FM Stations 1270 

Housing Units 527 



Population 527 

TV Stations 1077 

New York Telephone Numbers 100 

News Analysts, Assn. of Radio 1319 

News Commentators 887 

News Events of 1951 (Radio-TV) 39 

News Selections, Network 1951 63 

News Services 131 

Noble. Bill .... Article 1315 

Non-Commercial AM Stations 117 

North Carolina: AM Stations 555 

Families (total in state). 555 

FM Stations 1270 

Housing Units 555 

Population 555 

TV Stations 1081 

North Dakota: AM Stalions 569 

Families (total in state). . . 569 

Housing Units 569 

Population 569 

North Eastern Broadcasting System 299 

North West Network 299 

Nova Scotia: AM Stations 727 

O 

Ohio: AM Stations 572 

Families (total in state) 572 

FM Stations 1271 

Housing Units 572 

Population 572 

TV Stations 1081 

Ohio Assn. of Broadcasters 1326 

Oklahoma: AM Stations 585 

Families (total in state) 585 

FM Stations 1271 

Housing Units 585 

Population 585 

TV Stations 1085 

Ontario: AM Stations 728 

Orchestra Leaders 953 

Oregon: AM Stations 591 

Families (total in state) 591 

FM Stations 1271 

Housing Units 591 

Population 591 

Organists (Radio-TV) 953 

Organizations 1317 

Organizations, Research 109 

P 

Palmetto Broadcasting System 300 

Paul Bunyan Network 297 



• • TELEVISION STATIONS 

RADIO STATIONS • • • 



uxfiite yon. detculi 



III 

• • • 



Century News Photo Service 

MYRON FIRKSER BARRY FIRKSER 



Executive Offices: 
2525 Broadway New York 25, N. Y. 



NEW ACCOUNTS ADDED INCOME 
— PUBLICITY — 

i% A jbUtinctive New* PUota S&utiee 



16 



EDITORIAL 



Pennsylvania: AM Stations 598 

Families (total in state).. 598 

FM Stations 1271 

Housing Units 598 

Population 593 

TV Stations 1085 

Pennsylvania Assn. of Broadcasters. . . . 1326 

Play and Story Brokers 1140 

Press Association, Inc. (AP) 131 

Prince Edward Island: AM Stations 734 

Producers, Network and Independent . . . 977 

Producers. Radio-TV Program 771 

Producers, TV Film 1147 

Professional Music Men, Inc 1326 

Programs, Commercial AM-TV, 1951 1193 

Programs, Commercial AM 1237 

Programs, Commercial TV 1194 

Publications, Trade, Fan. Tech 759 

Puerto Rico: AM Stations 709 

Q 

Quaker Network 300 

Quebec: AM Stations 735 

— R 

Radio — TV Artists 823 

Radio Cadena Nacional, S.A 1283 

Radio-Television Daily's Almanac of 

Holidays and Special Events 75 

Radio News Events of 1951. Ten Top. .. 39 

Radio Executives Club of New York 1326 

Radio Guild Local No. 50. UOPWA. ... 1327 

Radio-TV Mfrs. of Canada 1327 

Radio News Analysts, Assn. of 1319 

Radio Pioneers Club. The 1327 

Radio Programas de Mexico. S.A 1284 

Radio Sets Increase .... Article.... 61 

Radio Script & Transcription Exchg 1327 

Radio-TV Editors 252 

Radio & Television Directors Guild 1327 

Radio-TV Mfrs. Assn 1310. 1327 

Radio Writers 961 

Radio Writers Guild of the Authors 

League of America, Inc 1327 

Razorback Network 300 

Rebel Network 300 

Recording Companies 801 

Regional Networks 29S 



Representatives, Radio-TV Station 


223 


Representatives, Talent 


1141 


Research Organizations 


109 




131 




623 


Families (total in state). . 

FM Stations 

Housing Units 

Population 

TV Stations 


623 
1272 
623 
623 
1087 


Rocky Mountain B'cstng System 


300 


Ryan, William B Article 


41 




300 


S 




Sarnoff, Brig. Gen. David .... Article 


45 


Saskatchewan: AM Stations 


739 


Scalpone, Alfred I Article 


1053 


Secrest. James D Article 


47 


SESAC: Article, Paul Heinecke 

Personnel, Functions 


753 
1328 
753 




757 


Shupert, George T Article 


1143 




861 


Sinn, John L Article 


97 


Soc. of Motion Picture and TV Engrs. . . 


1328 


Song Hits of 1951 


57 


Song Writers Protective Assn 


1328 


South Carolina: AM Stations 

Families (total in state) 

FM Stations 

Housing Units 

Population 


624 
624 
1272 
624 
624 




630 


Families (total in state) . . 
Housing Units 


630 
630 
630 


Southern Calif. B'cstrs. Assn 


1328 


Sports Broadcasters Assn 


1328 




871 


Station Representatives, Radio-TV 


223 


STATIONS: 




Alaska-AM 


705 




720 


Cuba-AM 

Cuba-TV 


1287 
1289 
706 


Mexico-AM 


1277 
709 


United States-AM 

United States— FM 


321 
1265 




"THE 
PERRY COIAO 
SHOW" 



RCA Victor Records 



GENERAL ARTISTS CORPORATION 



I D » T © R I A I I 



United States-Intl 1276 

United States Non-Commer- 
cial 117 

United States-TV 1059 

Steinman Stations 300 

Stocks in Review 66 

Story and Play Brokers 1140 

Stronach. Alexander .... Article 1022 

T 

Talent, Managers and Agents 1141 

Telephone Numbers, Radio-TV 

Ohicago 102 

Los Angeles 104 

New York 100 

Washington, D. C 103 

TELEVISION YEAR BOOK 
(Facing page 992) 

Tennessee: AM Stations 633 

Families (total in state) 633 

FM Stations 1272 

Housing 633 

Population 633 

TV Stations 1087 

Tennessee Valley Assn. Network 300 

Texas: AM Station 641 

Families (total in state) 641 

FM Stations 1272 

Housing 641 

Population 641 

TV Stations 1089 

Texas Broadcasting System 300 

Texas Plains Stations 301 

Texas Quality Network . 301 

Texas State Network 301 

Tobacco Network, Inc., The 301 

Tompkins, M. E Article 746 

Top Radio-TV News Events of 1951 39 

Transcription Companies 801 

U 

Unions (Organizations) 1317 

Union Broadcasting System 301 

United Nations Radio Div 1328 

United Press Associations 131 

Utah: AM Stations 668 

Families (total in state) 668 

FM Stations 1273 

Housing 668 

Population 668 

TV Stations 1092 



Van Volkenburg. J. L Article 1030 

Vermont: AM Stations 672 

Families (total in state) 672 

Housing Units 672 

Population 672 

Viking Network 301 

Virginia: AM Stations 673 

Families (total in state) 673 

FM Stations 1273 

Housing Units 673 

Population 673 

TV Stations 1092 

Vocal Artists 861 



w 



Walker, Paul A Article 

Washington: AM Stations 

Families (total in state). . . . 

FM Stations 

Housing Units 

Population 

TV Stations 

Washington, D. C, Phone Numbers 

West Virginia: AM Stations 

Families (total in state). 

FM Stations 

Housing Units 

Population 

TV Stations 

White, Frank .... Article 

Wisconsin: AM Stations 

Families (total in state) 

FM Stations 

Housing Units 

Population 

TV Stations 

Wisconsin Network, Inc., The 

Wismer, Harry .... Article 

Witting, Chris .... Article 

Woll, Sidney .... Article 

Women Commentators 

Writers (Radio-TV) 

Wyoming: AM Stations 

Families (total in state) 

Housing Units 

Population 



33 
682 
682 

1273 
682 
682 

1092 
103 
690 
690 

1273 
690 
690 

1093 
271 
695 
695 

1273 
695 
695 

1093 
301 

1274 

1038 
284 
984 
961 
703 
703 
703 
703 



Yankee Network. The 301 



Ziv, Frederic W Article. 



768 



19 




AMPEX ELECTRIC CORPORATION Redwood City, California 



D T© LR D A I INDEX 



m~n_ ~ii_m~i_ * 



TilLE¥D$D®IM YEAR BOOK 



Alicoate. Jack — Introduction 993 

Academy of Television Arts and Sci- 
ences 1317 

AMERICAN BROADCASTING CO.: 

Commercial TV Programs 1194 

Executives, TV ... . Biographies 1023 

Map. TV Network 1024.-5 

Network Billings 123 

Television Personnel 1026 

American Television Society. Inc 1319 

ARTICLES: 

Bormann, Jim 95 

Brown. Charles B 1192 

Brown. Thad. Jr 53 

Burke. Frank 37 

Crenesse, Pierre 113 

Davis, Hal 1046 

DuMont, Dr. Allen B 1021 

Fellows. Harold 35 

Folsom. Frank M 49 

Friedheim, Robert W 886 

Gamble, Frederic R 43 

Kinney, Gordon C 93 

Kintner, Robert E 259 

Kohler. Foy D 964 

Lewis, Dorothy 55 

McConnell. Joseph H 277 

McLendon, Gordon B 290 

Muniz, Tomas 65 

Murphy, Adrian 265 

Neill, Malcolm 51 

Noble, Bill 1315 

Radio Sets Increase 61 

Ryan. William B 41 

Sarnoff. Brig. Gen. David 45 

Scalpone, Alfred J 1053 

Secrest. James D 47 

Showerman. I. E 757 

Shupert, George T 1143 

Sinn, John L 97 

Stronach, Alexander 1022 

Van Volkenburg, J. L 1030 



Walker. Paul A 33 

White. Frank 271 

Wismer. Harry 1274 

Witting, Chris 1038 

Wolf, Sidney 284 

Ziv, Frederic W 768 

Artists. Radio-TV 823 

Artists. Vocal 861 

Awards. Favorites of 1951 59 

Background Music Composers 1191 

Background Processes (Film) 1187 

Behind the Mike 821 

Biographical Sketches: 

ABC TV Executives 1023 

CBS TV Executives 1031 

DuMont TV Executives 1039 

NBC TV Executives 1047 

TV Personalities 1114 

Carpet Firms (TV Studio Supplies) 1187 

Cartoon Producers 

(Also see Television Film Producers). . 1190 

Code, Television. NARTB 1094 

Color Processes 1191 

COLUMBIA BROADCASTING SYSTEM: 

Commercial TV Programs ... 1194 
Executives, TV ... . Biog- 
raphies 1031 

Map. TV Network 1032.-3 

Personnel 1034 

Commercial AM-TV Programs, 1951 1193 

Commercial Television Programs 1194 

Consulting Engineers 1313 

Costumes 1191 

Cuba, TV Stations of 1289 

Directors 965 

DUMONT TELEVISION NETWORK: 

Commercial TV Programs 1194 

Executives, TV ... . Biographies 1039 

Map. TV Network 1040.-1 

Personnel 1042 

Engineers, Consulting 1313 

Equipment Firms 1293 



21 




LMINAH bHORt 



RADIO 



THE TIDE SHOW 
Sponsored by TIDE 
Monday-Wednesday-Friday 
C B S 



TELEVISION 

"THE DINAH SHORE SHOW' 
Sponsored by CHEVROLET 
Tuesday and Thursday 
NBC 



MOTION PICTURES 



"AARON SLICK FROM PUNKIN CRICK' 
A William Perlberg-George Seaton 
Production for Paramount 



RECORDS -rca victor 



D I T © R I A I INPI 



Favorites of 1951 (Talent) 59 

F. C. C. Allocations 997 

Film Producers. TV 1147 

Flood Lamps. Spot 1187 

Indexes: 

Advertisers 25 

Editorials 5 

TV Personalities 1112 

TV Stations 1058 

Laboratories (TV Film) 1 188 

Lamps. Spot & Flood 1187 

Large Screen (TV Projection) 1186 

Lenses. TV 1186 

Magazines, Trade, Fan, Tech., General. . 753 
National Assn. oi Radio-Television Broad- 
casters 250 

NARTB Television Code 1094 

NATIONAL BROADCASTING CO.: 

Commercial TV Programs... 1194 
Executives, TV ... . Biog- 
raphies 1047 

Map. TV Network 1048,-9 

Personnel 1050 

MAPS: 

ABC-TV Net 1024,-5 

CBS-TV Net 1032,-3 

DuMont TV Net 1040,-1 

NBC-TV Net 1048,-9 

Musical Conductors 953 

National Soc. of Television Producers... 1326 

National Television Film Council 1326 

Network, Executives, TV 
(Biographical Sketches) 

ABC 1023 

CBS 1031 

DuMont 1039 

NBC 1047 

News Commentators 887 

Orchestra Leaders 953 

Organists 953 

Organizations 1317 

Personalities, TV 1114 

Personalities, TV. Index 1112 

Producers, Network & Independent .... 977 

Producers. Radio-TV Program Package.. 771 

Producers. TV Film 1 147 

Programs, Commercial TV 1193 



Projectors (TV) 1186 

Publications. Trade. Fan. Tech.. Gen.. 759 

Radio and TV Directors Guild 1327 

Radio, Television Manufacturers Assn.. . 1310 

Raw Stock (Services to Producers) 1189 

Representatives, Station 223 

Representatives, Talent (Managers & 

Agents) 1141 

Research Organizations 109 

Screening Rooms 1191 

Services to TV Producers 1185 

Shupert, George T Article 1143 

Singers (Vocal Artists) 865 

Sinn, John L Article 97 

Sports Commentators 871 

Spot & Flood Lamps 1 187 

Station Representatives 223 

Stations, U. S. TV in Operation 1059 

Stock Shot Libraries 1190 

Storage Vaults, TV Films 1187 

Television Authority 1328 

Television Film Producers 1147 

Television Programs, Commercial 1194 

Ten Top Radio-TV News Events of 1951 39 

TV Code, NARTB 1094 

TV SERVICE FIRMS: 1 185 

Background Music Compssers 1131 

Background Processes 1187 

Carpet Firms 1 137 

Cartoon Producers 1190 

Color Processes 1191 

Costumes 1 191 

Laboratories (TV Film) 1188 

Large Screen 1 183 

Lenses 1 1 85 

Projectors 1 186 

Raw Stock H89 

Screening Rooms 1191 

Spot & Flood Lamps 1187 

Stock Shot Libraries 1190 

Storage Vaults 1 187 

Ventilation Equipment 1190 

TV Personalities H u 

TV Stations, U. S. Index by Call L3!'.er3. 1058 

TV Stations U. S. Personnel 1059 

Ventilation Equipment 1193 

Vocal Artists 865 

Writers 961 



23 




FRED WARING AND HIS PENNSYLVANIANS 

RADIO — TELEVISION — CONCERTS — DECCA RECORDS 

ONE OF AMERICAS GREAT ENTERTAINMENT INSTITUTIONS 



24 



■^ 



ADVERTISING 

BNPiX 





Abbott, Bud 830 

Acme Film Laboratories. .1148 

Admiral Corp 998 

Advance Television 

Picture Service. Inc.... 1006 

Advertiser. The 760 

Advertising Age 758 

Affiliated Artists 

Representatives 855 

Air Features, Inc 30 

Alexander, Jules 828 

All-Canada Radio 

Facilities. Ltd 719 

Allen. Gracie 825 

Allen. Mel 60 

Allentown Record Co., 

Inc 816 

Allied Record 

Manufacturing Co 814 

ABC Radio 118-119 

ABC Television 1028-1029 

ASCAP 740 

Ampex Electric Corp 20 

Amsterdam, Morey 843 

Anderson, Eddie 

"Rochester" 843 

Anderson, Les (Carrot 

Top) 840 

Animated Productions, 

Inc 1149 

Archer Productions. Inc.. 1158 

Arden, Eve 829 

Arden. Toni 863 

Arnell, Peter 792 

Associated Press 

4 and Run of Book 
Associated Program 

Service 805-806 

Atlas Television Corp... 1174 
Audiograph Studios, Inc.. 1144 
Audio-Video Recording 

Company. Inc 8 

Avery-Knodel. Inc 224 

— B— 

Banghart, Kenneth 887 



Barnes Printing Co., Inc., 

The 1316 

Barrie, Wendy 826 

Barry & Enright Prod.. Inc. 787 

Bartlett, Tommy 856 

Barty, Billy 152 

B. B. D. & O., Inc 134 

Beck, Jackson 838 

Becker, V. S.. Productions 142 

Benny, Jack 36 

Benzell, Mimi 824 

Berg, Gertrude 833 

Berle, Milton 38 

Bishop. Chuck 969 

Bixby, Carl 961 

Black. Dr. Frank 152 

Bleyer, Archie 952 

Block, Martin 6 

Bonded Film Storage Co., 

Inc Facing Page 1328 

Boyd. William 58 

Braham, Horace 850 

"Breakfast with the 

O'Neils" 1004 

Broadcast Music. Inc 98-99 

Broidy, William F.. 

Productions. Inc 1162 

Brooks Costume Co 1190 

Brown. Dick 82 

Bryan. Arthur Q 855 

Bulova Watch Co.. Inc.. 136 

Burke. Caroline 981 

Burns, George 825 

Bums, Stan 902 

Byron Productions Co. . . 794 



— C— 



CFRB 712 

CKLW 479 

CMQ. TV 1286 

Caesar, Sid 70 

Camargo. Ralph 848 

Camera Equipment Co... 11 84 
Canadian Association of 

Broadcasters 716 

Canadian Broadcasting 

Corp 714 

Canova, Judy 827 

Cantor, Eddie 823 

25 



Capitol Records, Inc 96 

Carr, Frederic A 967 

Carra, Lawrence 967 

Carson, Jack 830 

Case, Michael 148 

Case, Nelson 937 

Cassell, Arthur S 848 

Century News Photo 

Service 16 

Charles. Dick 971 

Cineffects, Inc 1151 

Cinema Research 1163 

Clark. Lon 847 

Coca, Imogene 71 

Cohan, Arnold, Corp., 

The 978 

Collyer, Bud 936 

Color Service Company, 

Inc 1186 

CBS Radio Network. . 110-111 
CBS Television 

Network 1036-1037 

Columbia Transcriptions. 810 
Commodore Productions 

and Artists, Inc 785 

Commonwealth Film and 

Television, Inc 1152 

Como, Perry 18 

Connors, Dorsey 984 

Consolidated Television 

Sales 1000 

Cooley, Lee 834 

Cooley, Spade 44 

Costello, Lou 830 

Cotsworth, Staats 847 

Cowan, Louis G., Inc... 122 
Cromwell Drug Store... 144 
Crosby, Bing, Enterprises, 

Inc 1002 

Crosby, Bob 831 

Cullen. Bill 826 

— D — 

Davis, Geoff 928 

Day, Gordon M., 

Productions 818 

Demby, Broun and Co.. 

Inc 791 

Depicto Films, Inc 1174 







LONDON PARIS NEW YORK CHICAGO BEVERLY HILLS BOSTON 
CLEVELAND DALLAS DETROIT MINNEAPOLIS SAN FRANCISCO 



ADVEIRTBSB NG 



DeVol. Frank 957 

Diskin, Marshall A 967 

Dixon. Bob 853 

Doherty, ClUford & 

Shenfield. Inc 141 

Don Lee Broadcasting 

System 345 

Douglas, Scott 940 

Downey, Morton 

Facing Page One 

Doyle, Robert 970 

Dubin, Charles S 968 

DuMont, Allen B., 

Laboratories, Inc 992 

DuMont Television 

Network 1044-1045 

Durante, Jimmy 46 

Dynamic Films, Inc 1161 



E — 



Edwards, Ralph 56 

Eggleston, Shirley 854 

Elliott, Daphne 973 

Emerick, Bob 86 

Emerson, Faye 48 

Empire Broadcasting 

Corp 817 



— F 



Fenneman, George 941 

FilmCraft Productions. ... 1156 

Fishburn, Alan M 973 

Fisher, Maggy 94 

Fitzgerald, Ed and Pegeen 834 

Fitzmaurice, Michael 846 

Foley, George F., Jr 980 

Francis, Arlene 826 

Franklin, Joe 903 

Franks, Jerome 967 

French Broadcasting 

System, The 116 



— G— 



Gallop, Frank 937 

Gargan, William 842 

Garon, Jay — Brooke 

Associates, Inc 147 

Gart, John 84 

Gates Radio Company. . 1290 

Gaudio, Joe 152 

German, W. J., Inc. 

Facing Page 993 

Gernannt, William 786 

Gleason, Jackie 76 

Glucksman, Ernest D. . . . 982 

Godfrey, Arthur 832 

Goldbergs, The 833 

Goodman, Harry S 783 



Goodson-Todman 

Productions 781 

Gorall, Leslie 968 

Gotham Recording 

Corporation 812 

Graham, Joe 974 

Grauer, Ben 932 

Gray, Barry 898 

Grove, Betty Ann 864 

— H — 

Haag, Bob 845 

Hall, Helen 845 

Hammond, Earl 844 

Harrice, Cy 933 

Harrison, Jeanne 976 

Hayworth, Vinton 846 

Headley-Reed Company 222 

Heathertones, The 864 

Hedigar. Ted 961 

Heider, Frederick 969 

Heifer, Al 870 

Henderson, Skitch 48 

Herlihy, Ed 930 

Herlihy, Waltar 936 

Hersholt, Jean 842 

Hillman, Don 972 

Hobin, Charles 72 

Holden, Chuck 966 

Hooker, West, Inc 795 

Hope, Bob 40 

Howard, Mary, 

Recordings 819 

— I — 

Irving, Chailes 839 

Irving, Hollis 839 

-J- 

James, Dennis 820 

Janis, Hal 67 

Jewell Radio and 

Television Prods, of 

Chicago 774 

Johnson, Judy 73 

Jostyn, Jay 826 

_ K— 

KBIG 348 

KCJB 571 

KCKY 331 

KECK 660 

KFEL 366 

KFWB 346 

KGHF 369 

KGW 596 

KLIX 408 

27 



KOOL 331 

KOPO 331 

KPIX 358 

KPRC-TV 1090 

KRLD-TV 1089 

KSD 506 

KSFO 358 

KSJB 570 

KSL 670 

KSTP 492 

KTLA 1060 

KTTV 1062 

Kagran Corp 790 

Kearns, Joseph 853 

Keene, William 837 

Kelk, Jackie 836 

Kennedy, Kevin 935 

Keystone Broadcasting 

System, Inc 286-287 

Kiernan, Walter 891 

King, Carl 851 

Kudner Agency, Inc 132 

Kulka. Fran and Ollie. . 64 



Lacy, Jack 903 

Lalley and Love, Inc 1169 

Landau, Ely. Inc 793 

Lawrence, Mort 939 

Layton, Jerry, Associates, 

Inc 794 

Lear, Les, Productions 

Corp 798 

LeBow, Guy 873 

Lee, Bert 873 

Lee, Patsy 866 

Leftwich, Alex 971 

Lennen & Mitchell, Inc.. 146 

Lesnevich, Gus 86 

Levin. Peter R 1056 

Levine, Henry 956 

Lewis, Jerry 128 

Lewis, Lester. Associates 788 

Lewis, Robert Q 52 

Liberty Broadcasting 

System 292-293 

Liebman, Max 68 

Liveright, Herman 969 

Lockwood, Grey 965 

Lombardo, Guy 34 



— M— 



Mack, Ted 256 

Major-Minor Productions. 776 

Mallard TV, Inc 1172 

Malone, Ted 844 

Mandeville, Betty 983 

Mann, Claire 852 

Manson. Charlotte 82 

March Of Time 28 



MARCH OF TIME 



Television Sales Department 
369 Lexington Avenue 
New York 17, New York 



ADVERTI 



INDEX 



Marlowe, Ann 80 

Marshall-Hester 

Productions 795 

Marshall. Rex 938 

Martin. Dean 128 

Martin, Don, School.... 851 

Martin, Tony 862 

Massell, Robert S 969 

Massey, Ilona 842 

Masterson, Reddy and 

Nelson 770 

Maurer. J. A.. Inc 1146 

McBride, Mary Margaret 835 

McGaTrett, George 67 

McLeod, Victor 982 

McNeill, Don 62 

McNellis. Maggi 842 

McWhirt. Doris 838 

Melton, James 150 

Mercer, Ray, & Co 1164 

M-G-M Records 819 

Miller. Dave 900 

Miller, Jack 954 

Milverne Productions, Inc. 797 

Miner, Jan 849 

Modell, Arthur B 977 

Modern Movies 

Laboratories, Inc 1167 

Moore, Kingman T 975 

Morgan, Ray 934 

Morgan, Raymond R., Co. 140 
Morris, William. Agency. 

Inc 126 

Morrow, Marjorie 130 

Morse, CaTlton E 962 

Motion Picture Stages, 

Inc 1171 

Murphy, Bob 852 

Murphy-Thomas 

Productions 799 

Murray, Jan 824 

Murray, Lyn 952 

MCA 26 

Mutual Broadcasting 

System, The 112 

— N— 

Nathanson, Edward .... 970 
NBC Radio Network. . 114-115 

NBC Spot Sales 2 

NBC Television 

Network 1054-1055 

Neuman, Alan 972 

Nugent, Edward J 968 

Nusbaum, Mort 901 



— O— 

Olio Video Television 

Prods.. Inc 796 

Olsen, Johnny 938 



— P — 

Paramount Television 

Prods., Inc 1060 

Parsons, Louella 889 

Paul, Charles 958 

Paul, Sidney 854 

Peed, Earl S., Agency, 

Inc 849 

Peerless Film Processing 

Corp 1189 

Philco Television 

Playhouse 138 

Piano Playhouse 94 

Piazza, Marguerite 72 

Pincus, Norman & Irving 797 

Polacheck, Charles 972 

Post Pictures Corp 1157 

Premium Music Corp. . . . 745 
Presto Recording Corp... 1292 
Princeton Film Center, 

Inc., The 1173 

Prindle, Don 152 

Producers Representatives, 

Inc 1171 

Product Services, Inc.... 146 
Puerto Rican Network, 

Inc 708 

Pulse, Inc., The 108 

_Q_ 

Quigley, Robert 92 

Quinlan. Roberta 860 

Quiz Kids 780 

— R— 

Radio Cadena Nacional, 

S.A 1282 

RCA Back Cover 

RCA Custom Record 

Sales 800 

RCA Recorded Program 

Services 808-809 

Radio Luxembourg .... 228 
Radio Programas de 

Mexico 1280 

Raeburn, Bryna 840 

Ralston, Esther 841 

Rambeau, William G., 

Co.. Inc 226 

Redman. Isabel 981 

Reeves Sound Studios, 

Inc 1159 

Reiner, Carl 73 

Rickey, Al 955 

Ringling Bros, and B. & B 32 

Rockhill Radio, Inc 772 

Rogers & Cowan 836 

29 



Rogers. Roy 88 

Rorabaugh. N. C, Co.. 766 

Ross, Lanny 865 

Ross. Murray 958 

Ross, Norman 940 

Russell. Bob 850 

Russell. Don 822 

Russell. Jack 73 

— S — 

Sanford, Charles 69 

Sarra, Inc 1154 

Scheck. George 983 

Schneider, Dick 972 

Schwab, Laurence, Jr... 975 
Seaboard Studios, Inc. ..1155 

SESAC. Inc 12 

Shear, Barry 974 

Sheldon, Earl 956 

Sheldon, Herb 931 

Sherman & Marquette.. 145 

Shore, Dinah 22 

Simon, Ernie 904 

Sinatra, Frank 77 

Skelton, Red 42 

Skinner, Charles E.. 

Prods., The 1165 

Smith, Kate 54 

Smith, Sydney 834 

Snader Telescriptions 

Sales, Inc 1150 

Sponsor 764 

Starbuck, James 73 

Stark, Richard 78 

Stark, Wilbur 784 

Steen, Cort 968 

Sterling Television Co.. 

Inc 1170 

Stern. Bill 872 

Streech, Wilbur, 

Productions 1170 

Strout, Dick 939 

Swayze, John Cameron.. 891 

SWCI Records 746 

Sylvern, Hank 954 



T— 



Tate, Hal, Productions.. 798 

Taubmcm, Paul 957 

Teevee Co., The 1173 



AIR FEATURES, Inc. 

347 MADISON AVENUE 
NEW YORK CITY 



MUrray Hill 9- 
5900 



30 



ADViR 



IN DEX 



Telecast Films. Inc 1160 

Telefex 1166 

Television Engineering. . 767 

Tel Ra Productions 1175 

Thomas. Danny 90 

Tide 762 

"Time For Beany" 124 

Times Square 

Productions, Inc 1172 

Tonken. Phil 941 

Trendle-Campbell 

Enterprises, Inc 264 



U- 



Ullman, Richard H„ Inc. 796 

United Press 14 

United Recording Labs... 818 
Unity Television Corp. 

Inside Back Covers 

— V— 

Valentino, Thomas J., Inc. 815 

Valli. June 865 

Video Varieties Corp 1153 

— W— 

WA?A 708 

WAVZ 373 

WAZL. WAZL-FM 605 

WBAL 463 

WBAP 652 

WBIG 560 

WCAU, WCAU-TV 610 

WCCC 372 

WCFL 411 

WCMB 607 

WDSU 454 

WDSU-TV 1074 

WELL, WELL-FM 476 

WEVD 539 

VvFAS, WFAS-FM 554 

WFIL 612 

WFPG 520 

WGN 412 

WGN-TV 1C67 

WGSM 534 

WGST 392 

WGY 550 

WHAM 548 



WHBF 423 

WHEN 1080 

WHIO-TV 1084 

WHLI 532 

WHOM 536 

WHP 604 

WIAC 711 

WIBG 613 

WINS 538 

WIOD 385 

WIP 614 

WITH 462 

WJAC-TV 1086 

WJAX. WJAX-FM 382 

WJMO 576 

WJR 276,477 

WKBW 530 

WLIB 540 

WLS 414 

WLW 258 

WMAR-TV 1076 

WMBR-TV 1066 

WMDD 708 

WMEX 467 

WMFJ 380 

WNBX 1082 

WNBW 1065 

WNEV 542 

WNJR 521 

WOC-TV 1072 

WCI-TV 1070 

WOR 304 

WORA 708 

WOV 544 

WPAT 522 

WPFB 581 

WPOR 458 

WPRO 622 

WPRP 708 

WQXR 546 

WRAK 620 

WRBL, WRBL-FM 398 

WRC 378 

WRDW 396 

WRFD 583 

WRNL 679 

WROX. WROK-FM 422 

WSAZ-TV 1093 

WSB, WSB-TV 394 

WSPB 389 

31 



WSRS 577 

WTHI 431 

WTIC 370 

WTTG 1064 

WTVN 1083 

WVNJ 521 

WWBZ 523 

WWDC 377 

WWJ 474 

WWRL 554 

WXRF 708 

Wallach, George 979 

Walling, Ernest 148 

Warenskjold, Dorothy . . 151 

Waring, Fred 24 

Welles, Barbara 845 

Westfall, Kay 852 

Whitehead TV Pictures, 

Inc 1168 

Williams- Billy, Quartette 72 

Winchell, Paul 832 

Wismer, Harry 10 

Wolf Associates, Inc 782 

Wolf, Stanley J.. Prods.. . 772 
World Broadcasting 

System, Inc 802-803 

Wrightson, Earl 824 

Wynn, Ed 50 

— X— 

XELD-TV 1088 

XEQ, XEQ-TV 1280 

XEW, XEW-TV 1280 

_Y — 

Yankee Network, ThD... 46S 

Young, Alan 841 

Young & Rubicam, Inc.. 120 

Young, Victor 952 

Yurdin, Clay 965 

— Z — 

Zenith Rai'o Corp 993 

Zerbe, La vson 838 

Ziv, Frederic W., Co. 

Inslda Front Covers 
Ziv Television Programs, 

Inc 994-£S5 




Greetings from 

RINGLING BROS. 

and 

BARNUM & BAILEYI 
CIRCUS 



BILL ANTES 

DIRECTOR OF RADIO AND 
TELEVISION PUBLICITY 



THE GREATEST SHOW ON EARTH 



MEMORABLE YEAR AHEAD 




EXPANSION OF VIDEO 
WILL HIGHLIGHT ACTION 



By PAUL A. WALKER 

Chairman 

Federal Communications Commission 



THE year 1952 will be forever memorable 
in broadcasting history for the inaugura- 
tion of America's new nationwide, improved, 
expanded, and competitive system of televi- 
sion. 

That this system will be accorded a hearty 
welcome by the American public goes with- 
out saying. The hunger for television all over the nation can be judged no better than 
by examining the huge volume of correspondence with which the Commission has been 
deluged. The great mass of people who have seen televisionhave taken it to their hearts. 
The great mass who do not have it are demanding it with ever-increasing impatience. 

The scope of this industry is so great, the potential investments are sohuge, the stake of 
the public in its stability and acceptability is so vital that the Commission has had to 
exercise maximum care in laying the foundation. 

The new system will provide for a minimu mof 2000 assignments. Just how soon that 
many stations can be built remains to be seen. The enterprise of industry, the ability of 
smaller communities to support stations, the availability of materials and manpower — 
all these are factors in determining the speed at which the new system will grow. 

Here I would sound a note of warning. With television station construction dammed up 
for three and a half years, it is easy to sympathize with the eagerness of those entrepreneurs 
who have been waiting so long to start building. I know their problems. Their money has 
been earmarked. Their plans have long been made. They want to see their towers go up. 
But they must realize the realities of the Commission's position. With a limited staff, the 
Commission cannot process applications on a land-office scale. These applications, with 
their legal, technical and financial questions, are complex matters. It takes experienced 
personnel to process them. When new people are hired they must be specially trained. 
And the many hearings that we know will be necessary involve even greater delays. 
Applicants would do well to inform themselves of the real nature of* the task that con- 
fronts the Commission not only for their own benefit but also so that they can intelligently 
answer the questions that are asked of them by members of their community. 

While the Commission bends every effort to foster the growth of this new medium of 
mass communications, it is well to ponder the responsibilities that industry has to build 
soundly for the future. Every attention should be given to the development of program- 
ming that will truly serve the real needs of the communities. Television cannot be merely 
a luxury service or a toy or a pastime. To play an indispensable role in the nation's life, 
television must perform the crucial service of informing the citizens on the issues of 
the day. 

While many basic questions involved in building television have been decided or are 
in the process of being decided, many others will confront us in the future. 



33 




GUY LOMBARDO 



and his 



Royal Canadians 

AMERICA'S NUMBER ONE BAND 



LUCKY STRIKES' "YOUR HIT PARADE", NBC 

HOTEL ROOSEVELT GRILL, NEW YORK 

F. W. ZIV CO. TRANSCRIPTIONS 

DECCA RECORDS 

CONCERTS 

NUMBER ONE WITH FANS AND EDITORS 

Publicity: DAVID O. ALBER ASSOC Gene Shefrin 
34 



NARTB PROGRESS REPORT 



By HAROLD E. FELLOWS, President, National Association of 
Radio and Television Broadcasters 




Fellows 



example of this 



JUST as they have throughout the his- 
tory of radio and television, legislative 
and regulatory matters continue to be 
among the major problems facing the 
broadcasting indus- 
try. It is heartening 
to note, however, 
that some of our leg- 
islators are well 
aware of the vital 
role played by broad- 
casting on the nation- 
al scene in times of 
peace and war. As 
more of the public's 
elected representa- 
tives learn something 
of our business, the 
task of preserving 
the system of free 
enterprise broadcast- 
ing will be eased. 

A most encouragim 
legislative understanding is contained in 
recent statements and discussions by Sen- 
ator Edwin C. Johnson, Chairman of the 
Senate Interstate and Foreign Commerce 
Committee, and some of his colleagues on 
that committee, and in some of the regu- 
lations issued by the Federal Communi- 
cations Commission. 

It is gratifying to observe the develop- 
ment of this type of thinking. Our in- 
tegrity, objectives and sense of personal 
and professional responsibility constitute 
a "priceless ingredient." It must be cher- 
ished, nurtured and protected. We can 
and will, through daily performance, 
maintain this high regard for our efforts. 

Broadcasting stands at the threshold 
of its greatest era. As the new year 
opened broadcasters were serving ap- 
proximately forty-three million radio 
homes. Most of the nearly fourteen mil- 
lion home receivers manufactured, ac- 
cording to RTMA figures, since the 1950 
national census are in use. More than 
seventy-five per cent of all new automo- 
biles are radio equipped. Indications are 
that set manufacturers will be unable to 
meet 1952 demands if defense needs con- 
tinue to restrict materials. As 1951 closed 
there were 2,327 AM stations— 95 more 
than when the year opened — 648 FM sta- 
tions and 108 TV stations on the air. 

I am confident that when the "freeze" 



is lifted television will keep apace of this 
expansion and join other mass communi- 
cations media in all the national markets. 
I do not agree, however, with those who 
doom radio to oblivion with the advent of 
the "thaw." In the light of mass media 
history it seems more logical to regard 
radio and television as complementary 
rather than competing, media. Each will 
command specific areas of service in our 
ever-enlarging nation. 

Advertising, the nerve system of Amer- 
ica's economy, is getting bigger and bet- 
ter. So long as consumers need goods and 
services and manufacturers and suppliers 
need customers both radio and television 
will perform importantly in the success- 
ful fusion of these elements. 

There may of necessity be a period of 
adjustment as television undergoes its 
growing pains, ailments very similar to 
those suffered and survived by radio back 
in the 1920s; and as radio is shaken from 
a complacency developed through long- 
time dominance in the communications 
field. But each will survive to find a right- 
ful position in the plane of national pros- 
perity and the family circle of mass com- 
munications media. 

Radio and television have compiled im- 
pressive records of public service to the 
nation. This year will be no exception. 
Since the outbreak of hostilities in Korea 
each has volunteered heavily of facilities 
for broadcasting in the emergency. To cite 
cases . . . Civil Defense instruction; De- 
fense Bond sales; blood bank appeals; 
recruitment campaigns; state-of-the-na- 
tion addresses by the President and other 
governmental leaders. I doubt that a single 
broadcaster has let these patriotic calls 
go unheeded. I also doubt that any of the 
other media have made more substantial 
contributions. This policy of cooperation 
will continue as long as there is a job 
to be done. 

In this year of national elections both 
media welcome the opportunity to further 
serve the public interest by performing 
the important task of bringing the candi- 
dates and their platforms into the living 
rooms of the voters. Arrangements have 
already been made to broadcast and tele- 
cast the national conventions of both 
major political parties, to stage get-out- 
the-vote campaigns and to give election 
(Continued on Page 74) 



35 



JACK BENNY 



36 



RADIO-TV FORGING AHEAD 



By FRANK BURKE, Editor of Radio-Television Daily 




Burke 



RADIO and television are doing right 
well in this year 1952 despite prophets 
of gloom who had radio on the ropes the 
past year and television trying to find its 
place in the nation's 
advertising pattern. 

After a year of re- 
appraisal in which 
radio took stock of its 
potency as a medium 
and counted its cir- 
culation as compared 
to other advertising 
services, both net- 
works and stations 
predicted that 1952 
would bring billing 
increases from 10 to 
15 per cent. Total 
gross radio billings of 
the networks last 
year aggregated $185,- 
000,000. 

The television outlook is even brighter. 
In 1950 the four TV networks billings 
totalled around $45,000,000, while the past 
year saw TV billings mount to over 
239.5 million. Some are predicting that 
billings this year will pass the $300,000,000 
mark. 

Of 106 TV stations (i.e., including all 
but two of the network owned and op- 
erated stations for which data was not 
separately available) 93 reported profit- 
able operations during 1951. Of these, 10 
stations reported income between $600,000 
and $1.0 million; eight stations between 
$1.0 and $1.5 million and five stations re- 
ported incomes in excess of $1.5 million. 
The median income of the 93 stations was 
$350,000 as compared to a median income 
of $129,200 for 53 stations reporting a 
profit in 1950. 

Several factors contributed to revitalized 
radio sales and promotion drives. Efforts 
of the Association of National Advertisers 
to beat down radio rates in TV markets 
and the subsequent radio rate cuts by net- 
works put the radio broadcasters in a 
fighting mood. This was especially true in 
non-TV markets with the broadcasters 
stepping up the tempo of their sales 
promotion. 

The advent of Broadcast Advertising 
Bureau, Inc., as a sales and promotion ser- 
vice organization to the radio broadcasters 
was a stimulating hypo to the industry. 
During the past year BAB under the able 



direction of William B. Ryan, president, 
has brought the story of radio's sales 
effectiveness to all sections of the country 
and has engendered enthusiastic support 
of broadcaster members in the work of the 
organization. 

Another campaign which attracted na- 
tion-wide attention was the combined ef- 
forts of radio broadcasters in the Detroit 
area to sell radio as a community service 
to the listeners as well as the advertisers. 
Adopting the slogan, "Everywhere You Go 
There's Radio," the Motor City broad- 
casters staged a most effective campaign 
which was copied in many other com- 
munities and brought revived interest in 
the medium. 

National spot radio and sales on the 
local level have aided materially in keep- 
ing up the billings of stations throughout 
the country. The spot business picture is 
bright and 1952 should find more national 
advertisers using local and regional webs 
than ever before in the history of broad- 
casting. 

The television outlook is most promis- 
ing. With the lifting of the TV freeze and 
the channel allocations in many secondary 
markets it is expected that before year's 
end the number of TV stations on the air 
will increase from 108 stations operating 
in 67 cities to probably 200 stations. On 
January 15 there were a total of 450 VHF 
applications on file and 29 UHF applicants. 

It is expected that the number of UHF 
applications will increase considerably 
with the lifting of the freeze. The UHF 
stations, according to IRE spokesmen, will 
probably spread to the secondary markets 
where UHF transmitters and receivers will 
be the first television to be introduced in 
those areas. 

The coming national political conven- 
tions and the national election is expected 
to boom TV receiver sales in established 
markets this summer and fall. Manufac- 
turers, distributors and dealers are plan- 
ning intensive promotional and sales cam- 
paigns to swell the TV audience to around 
20,000,000 sets by Election Day. At present 
there are around 15,000,000 sets in use in 
the United States. The audience potential 
for this election year is expected to swell 
to around 65,000,000 persons. 

The rejuvenation of radio and the 
boundless opportunities for expansion in 
the television industry augurs well for 
1952-53. 



37 




MR. TELEVISION 



38 



TEN T©IP IflAPOO-TV 

NEW! IVINITS 
©F H95H 

Tfte Radio-Television Daily selections of the top ten neivs events of 
1951 and outstanding radio network broadcasts folloiv : 

1 — Korean Armistice Negotiations and Prisoner of War List. 
2 — President Truman Fires General MacArthur. 
3 — Kefauver Crime Hearings. 

4 — The British Elections and Churchill's Return to Power. 
5 — Internal Revenue Department Scandals. 
6 — Amateur Sports Investigations. 
7 — Anglo-Iranian Oil Dispute. 
8 — The Eisenhower Question. 
9 — Government Controls to Prevent Inflation. 
10 — National League Pennant Play-off. 

Outstanding Broadcasts 

CBS-Radio— "The Nation's Nightmare." 
NBC— "Assembly VI" (United Nations). 



ABC— "USSR Documentary.' 



• 



• 



Mutual — World Series Coverage. 

39 




CHESTERFIELD PROGRAM 
PARAMOUNT PICTURES 



40 



BAB'S REALLY IN BUSINESS! 



By WILLIAM B. RYAN, President, Broadcast Advertising Bureau, Inc. 




NINETEEN HUNDRED FIFTY-TWO will 
mark .the Broadcast Advertising Bu- 
reau's first full year as a completely 
independent corporation. We feel that this 
calls for a restate- 
ment of aims and an 
elaboration of activi- 
ties. 

First, a little back- 
ground information. 

The BAB is an out- 
growth of the Broad- 
cast Advertising De- s^J 
partment of the Na- 
tional Association of 
Broadcasters. In June 
of 1949 it was estab- 
lished as a Bureau of 
that organization and 
then in April 1951 Ryan 
started functioning as 
a separate corporation. 

It grew out of radio's need for an 
independent, alert and progressive pro- 
motion Bureau. 

Upon becoming an independent and 
autonomous corporation this past April, 
BAB had two immediate objectives: 

1. It had to organize itself and redefine 
its objectives in order to be in a 
position to immediately render ser- 
vice to the entire industry. 

2. It had to increase and extend the 
number and variety of services for- 
merly provided. 

Both of these were accomplished. 

Here's a report of how the BAB is ac- 
complishing these aims. 

Services are distributed within the two 
general categories of national and local 
promotion. The distinction between the 
two can best be arrived at by an analyza- 
tion of the individual projects. 

On the national level, BAB promotional 
activities concern themselves basically 
with spot and network advertisers. This 
is being accomplished through a series of 
projects designed to present radio's im- 
pact to national advertisers, national 
chains and associations, and national-local 
advertisers. For instance, a series of spe- 
cial presentations on radio's values are 
now underway and include those scaled 
to the needs of specific industries. Plans 
also call for a basic presentation on radio 
and another dealing with the farm market. 

BAB's national promotion department 



is also instituting regular communication 
with advertisers and agencies in the form 
of two direct mail pieces, each to be 
issued twice monthly. Advertisers receive 
a sales letter containing special data 
pertinent to radio sales while agencies 
are earmarked for a "Kiplinger-type" 
newsletter on radio advertising activities. 

In the field of basic research BAB is not 
only collecting and evaluating extant 
materials, but also plans a series of studies 
to learn the true value of radio coverage, 
saturation and sales impact. There will be 
a pilot study to determine the size of 
the extra-set market; a test to determine 
the sales impact of radio vis-a-vis other 
advertising media in the packaged goods 
and heavy appliance field; an interim 
report on all material now extant on all 
out-of-home listening plus automobile- 
radio coverage and listening pattern, to 
be followed in the spring by a national 
sampling of car-radio listening. 

In the competitive aspects of radio sales, 
BAB will publish a salesman's handbook 
containing basic facts of newspaper read- 
ership. Preparation is also underway on 
a second edition of a previously BAJ3- 
distributed volume on magazine county- 
by-county circulation statistics, with a 
comparison of radio-magazine penetration 
on a national basis plus an additional pres- 
entation containing all information avail- 
able on the trend, pattern and size of radio 
listening in radio-TV homes. 

Local promotional activities will in- 
clude a continuation of several services 
instituted to stations during the past year; 
the revision from a quality and quantity 
standpoint of many ohers, plus the addi- 
tion of three new projects. 

BAB's local promotion falls into two 
basic categories: 

1. Regular releases on a weekly or 
monthly basis, and 

2. Special projects. 

The first category includes such well- 
received services as BAB Salesman, Retail 
Information Folders, Co-op Cards & Bulle- 
tins, Local Business Sales Aids, Sales 
Opportunities, Library Bulletin, Radio 
Gets Results, Reports and Copy-Minded 
Selling Aids. 

. . . while BAB's plans in the special 
project field include a master presentation 
containing a summary of all salient rea- 
sons why local merchants should buy 
(Continued on Page 74) 



41 




RED SKELTON 



TELEVISION 

For Procter and Gamble 

(A Russell M. Seeds Co. Production) 

Full NBC-TV Network 

Sundays: 10 to 10:30 P.M., E.S.T. 



RADIO 

Full CBS-Radio network 

United States and Canada 

Wednesdays: 9 to 9:30 P.M., E.S.T. 

42 



MOTION PICTURES 

Metro-Goldwyn-Mayer 

"Texas Carnival" 

"Lovely To Look At" 
(Just Completed) 



ADVERTISING OUTLOOK— 1952 



By FREDERIC R. GAMBLE, President, A.A.A.A. 



R 



Gamble 



WHAT is the year's outlook for adver- 
tising volume, and hence for radio and 
television billings? 

The new year brings a number of rea- 
sons why there 
should be no letup 
in advertising effort 
— but rather a step- 
up. 

While many com- 
panies have reported 
increased sales, they 
have also shown a 
considerable decline 
in their net profits; 
they will need to in- 
crease sales even 
further to maintain 
profits in the face of 
higher taxes and 
higher break - even 
points. 

We have seen continued buyer resis- 
tance in a number of lines that are still 
in ready supply. 

There is still a considerable accumu- 
lation of inventories in distribution chan- 
nels. We are hearing concern, already, 
whether industry will successfully adjust 
from defense production — whether we can 
find customers over the next few years 
for a vastly expanded output of goods 
and services without some degree of re- 
cession. 

Whether or not there will be a substan- 
tial increase in advertising effort will be 
at the decision of business management. 
And it will depend to a large extent on 
advertising agencies. 

Agencies have the job of convincing 
business that the results will justify 
aggressive advertising activity. In the 
midst of high costs, their advertising plans 
must be still more effective. They will 
need all the help, ammunition and co- 
operation that media can give. 

Among media, it seems to me that 
broadcasting faces the year's opportuni- 
ties with some new assets to its credit. 

There is the recomposition of the na- 
tional organization, as the NARTB, under 
new leadership. And there is the recon- 
stitution of Broadcast Advertising Bu- 
reau, with an organized sales program 
and under new leadership. 

There is also the reconstitution of Ad- 
vertising Research Foundation, as a fully 



tri-partite organization open to broad- 
casters and other media as participating 
subscribers. Given strong support by 
broadcasters, there is machinery here to 
do broadcasting research that has recently 
been much agitated for. 

There has also been a healthy tendency, 
in broadcasting, to review time and talent 
costs in relation to general program effec- 
tiveness. It is healthy and fore-armed, I 
think, because advertisers will be in- 
creasingly cost conscious about all media 
during 1952. 

At the same time, there are places in 
the broadcaster-agency relationship where 
we are still surprisingly weak. 

We must strengthen our business rela- 
tionship — in such fundamentals as rate 
cards and contracts, to facilitate time 
buying — in improving station billing prac- 
tices, in speeding up collections and in 
warding off credit losses. 

It should be a cause of serious concern 
that the credit losses by broadcasters 
have been far, far higher than those of 
any other media and bad in comparison 
even with most other industries. Now, 
when advertisers are up against material 
shortages and the other difficult factors 
of a semimobilized economy, business 
failures can come most unexpectedly. 

There are several ways to guard your- 
self against credit losses on general ad- 
vertising. 

First, you can make sure that the ad- 
vertising agencies which you "recognize" 
are sound financially. This means that 
the agency should have financial integrity, 
collect promptly from its clients, pay 
media by their due dates and have 
enough capital on hand to meet emer- 
gencies. You can determine agency finan- 
cial capacity by reviewing the agency's 
balance sheet. There will soon be ma- 
chinery in broadcasting, we hope — as 
maintained among other major media — to 
collect such facts about agencies for the 
information of individual stations. 

Second, you can be prompt and meticu- 
lous in submitting your invoices and affi- 
davits of broadcast. Agencies tell us that 
many invoices from broadcasters are lave 
and some are inaccurate. 

Third, you can install the payment stim- 
ulus and credit safeguard that is in effect 
with majorities of other media — the cus- 
tomary 2 per cent cash discount. 



43 




SPADE COOLEY 



THE SPADE COOLEY SHOW" — TV 



Decca Records • Santa Monica Ballroom • Motion Pictures • Standard Transcriptions 



44 



TELEVISION PROGRESS REPORT 



By BRIG. GENERAL DAVID SARNOFF, Chairman of the Board of RCA 




TELEVISION in 1951 revealed a number 
of significant advances that portend a 
great future. 

Television stations have proved their 
ability to operate suc- 
cessfully on the eco- 
nomic foundation of 
the American system 
of broadcasting. 

The television man- 
ufacturing industry 
has survived its early 
economic hills and 
valleys. The sales 
curve climbed at the 
beginning of the year, 
then dipped to a low 
level during the sum- 
mer. In the final 
months, a new up- 
swing in sales began. Sarnoff 
That fact, together with the sell-out of 
television time on the air, demonstrated 
the public confidence in the new art and 
guaranteed its permanence as a new 
industry. 

The truth about color television became 
evident in 1951. The public learned the 
basic meaning of compatibility — 'a funda- 
mental characteristic of the RCA color 
system — and that an all-electronic com- 
patible system will make it possible for 
owners of present television sets to re- 
ceive color programs, in black-and-white, 
without any change whatever, and with- 
out any contraptions. 

This all-electronic, compatible system 
with its tri-color picture tube, was pub- 
licly shown. It transmitted programs from 
studios and field-pickups over microwave 
radio relays and the coaxial cable, to 
other cities. Its superiority over an in- 
compatible system equipped with whirl- 
ing mechanical discs, which limit the 
size of the television picture, became self- 
evident. 

In addition, color pictures produced by 
the RCA compatible system, were suc- 
cessfully projected on a 9 x 12-foot screen 
in a Broadway theatre. 

Television programming in 1951 demon- 
strated that the new art has a keen appe- 
tite for talent and ideas. If all the feature 
motion pictures produced during a year 
in Hollywood were available to television, 
they would only cover about 600 hours, 
or six weeks out of a year's programs. TV, 
in a year, presents more new programs 



than all other media of public contact 
combined. 

Extension of religious programs and the 
use of television in education during 1951 
revealed the marked effectiveness of such 
telecasts in vast new fields of service to 
church, school and home. 

Coast-to-coast TV network programs, 
made possible by cross-country micro- 
wave radio relays and coaxial cable ex- 
tensions, demonstrated that the day is 
not far distant when every corner of 
the country will have a reserved seat in 
the amphitheatre of television. When the 
TV station "freeze" is lifted many addi- 
tional communities will enjoy the bene- 
fits of television. 

Television's expansion in the UHF (ul- 
tra high frequency) portion of the broad- 
casting spectrum was proven in 1951 to 
be both possible and practical by RCA- 
NBC scientists and engineers, "who two 
years earlier built an experimental UHF 
station near Bridgeport, Conn. This is the 
first UHF television station to operate on 
a regular schedule. 

Full-scale tests at Bridgeport climaxed 
more than 20 years of continuous research 
by RCA in UHF. Results from the incep- 
tion of the project were made available 
to the entire TV-engineering profession as 
a major contribution to television's fu- 
ture since UHF can accommodate 70 new 
TV channels, providing for perhaps more 
than 2,000 UHF stations. 

The development of the RCA Vidicon 
tube, or small electronic "eye," has made 
possible portable television cameras and 
transmitters, even of back-pack size, per- 
mitting on-the-spot pickups of special 
events as well as the remote viewing of 
industrial processes and other operations. 

The Vidicon has also led to the develop- 
ment of a television microscope which 
extends the range and versatility of the 
light microscope to facilitate group study 
of living celLs at high magnification. 

Achievement of coast-to- coast service 
during the year gave eloquent promise 
that television would eventually become 
international in scope. 

While television has thus advanced, its 
older brother radio, too, has continued 
to move forward. Today there are 2,400 
AM and 680 FM stations in the United 
States. Daily broadcasts cover 95 per cent 
of the country. 



45 





PICTURES - TELEVISION - RADIO - RECORDS 

AND 

JIMMY DURANTE MUSIC PUBLISHING CO. INC 



MANAGEMENT: 

WILLIAM MORRIS AGENCY 

NEW YORK —CHICAGO — HOLLYWOOD 

46 



PRODUCTION REPORT FOR '51 



By JAMES D. SECREST, General Manager, Radio-Television Manufacturers Association 




Secrest 



THE radio-television industry, caught 
between the prolonged "freeze" on TV 
station construction and the economic and 
material curbs brought on by the rearma- 
ment program, had 
its ups and downs in 
1951. However, by 
the end of the year 
it appeared to have 
attained some stabil- 
ity and faced the fu- 
ture with renewed 
optimism. 

Production of radio 
and TV sets boomed 
in the first quarter in 
anticipation of in- 
creased shortages of 
raw materials. Gov- 
ernment-imposed 
curbs on consumer 
buying, however, 

early in 1951 slowed down the scare buy- 
ing which followed the Korean outbreak. 
TV set inventories rose to dangerous 
levels among dealers, distributors, and 
manufacturers. With the spring came 
sharp cutbacks in set production, followed 
by a substantial reduction in employment 
and some plant shut-down. 

The industry, under RTMA leadership, 
sought relief via a modification of Regu- 
lation W. When the Federal Reserve 
Board refused to act, the plea was taken 
to Congress which in the summer com- 
pelled the Board to cut credit terms from 
25 to 15 percent down payment and ex- 
tend installment periods from 15 to 18 
months. The industry, through RTMA, 
also succeeded in persuading Congress not 
to increase excise taxes from 10 to 25 
percent as recommended by the Secretary 
of the Treasury. 



In the early fall production rose again 
as retail inventories declined and public 
demand for consumer goods recovered. 
However, government allocation of critical 
raw materials had reduced the industry's 
potential so that TV set production re- 
mained well behind the record-breaking 
level of the last quarter of 1950. 

Final tabulations are expected to show 
industry output of about 5,250,000 TV sets 
compared with 7,400,000 in 1950 and more 
than 12,500,000 radios as against 14,600,000 



in the previous year. About half the radios 
manufactured in 1951 were home sets, 
while auto receiver production accounted 
for more than one-third and portables for 
the remainder. 

The value of radio and TV sets pro- 
duced in 1951, at the manufacturer level, 
was approximately $1,250,000,000 as com- 
pared with $1,700,000,000 in 1950. How- 
ever, military production of electronic 
equipment rose from about $500,000,000 to 
more than $1,000,000,000 during the same 
periods. 

The year's set production brought total 
TV sets either sold or in distribution chan- 
nels to more than 16,600.000. Radios pro- 
duced since World War II totalled 
92,000,000. 

As for 1952, the industry expects ma- 
terial shortages and other economic curbs 
to reduce further the output of radio and 
TV receivers. While all forecasts are 
necessarily "guess-estimates," the con- 
sensus is that less than 5,000,000 TV sets 
and under 11,000,000 radios will be the 
limits on the year's production. 



The decisive role of electronic equip- 
ment in warfare was apparent in the large 
military appropriations made by Congress 
since the Korean outbreak. Officials esti- 
mated military orders for electronics- 
communications equipment as $3.8 billion 
during the first fiscal year after the 
Korean outbreak and at an equal amount 
for the 1951-52 fiscal year. Appropriations 
in this category during the first two years 
of rearmament consequently represented 
three-fourths of expenditures throughout 
World War II. 

However, due to the highly intricate 
nature of much of the equipment and the 
high ratio of engineering to labor in- 
volved, military orders were not evenly 
distributed within the industry. Procure- 
ment officials estimated that only 20 per- 
cent of the electronic and radar equip- 
ment required by the Armed Services was 
for mass-produced items comparable to 
those normally manufactured by radio- 
television producers. 

Defense officials estimate that the output 
of electronic equipment and components 
for the armed services will reach its peak 
in 1952 and level out at about $600 million 
a quarter. 



47 




FAYE EMERSON— SKITCH HENDERSON 



48 



RCA INCREASES PRODUCTION CAPACITY 



By FRANK M. FOLSOM, President, Radio Corporation oj America 




Folsom 



DURING 1951, the Radio Corporation of 
America as one of the radio-television 
industry's major producers continued a 
multi-million dollar plant expansion pro- 
gram to help meet 
the dual require- 
ments of military and 
domestic consumers. 
New manufacturing 
facilities, plus those 
established in earlier 
postwar years under 
the impetus of tele- 
vision, give RCA the 
greatest production 
potential of its 32- 
year history. 

Throughout 19 5 1, 
RCA accepted a rap- 
idly increasing num- 
ber of Government 

contracts for scientific research, engineer- 
ing development, and production of mili- 
tary equipment in the radio-electronics 
field. This volume of work, substantial in 
1951, is expected to be three to four times 
greater in 1952, and will reach record 
levels during 1953. Next year's military 
output will probably equal in dollar vol- 
ume the 1942 rate, when RCA plants were 
devoted 100 per cent to war production. 

Military equipment produced by RCA 
in 1951 included various types of radio 
communication instruments, "walkie-talk- 
ies," radar and sonar equipment, range- 
finding and navigational instruments, au- 
dio and radio devices for airplanes, and 
numerous types of electron tubes. Radio- 
electronic instruments currently required 
by the nation's military forces are far 
more complex than those used in World 
War II. For this reason a large and in- 
creasing number of RCA engineers is en- 
gaged in research and engineering devel- 
opment work on Government projects. 

One of RCA's outstanding engineering 
contributions is in the miniaturization of 
equipment. Major advance in both elec- 
tron tubes and circuit designs have made 
this possible, 'an excellent example being 
the Signal Corps' new "walkie-talkie," 
which is half as big and twice as powerful 
as the one used in the last war. Similarly, 
it is now possible to get far more elec- 
tronic control equipment into airplanes 
than was heretofore possible. 

In addition to RCA's military develon- 



ment and production projects, more than 
600 engineers and technicians of the RCA 
Service Company are working with the 
United States Armed Forces in twenty 
different countries. Their job is to service 
military radio-electronic equipment and 
assist in the training of military personnel 
in the equipment's operation. 

In the expanding field of Government 
electronics, RCA, during 1951, increased 
its tube design and manufacturing activi- 
ties significantly and geared its facilities 
for still greater operations in this field 
during the coming year. 

In .the domestic field, RCA, as well as 
other leading manufacturers in the in- 
dustry, maintained relatively high levels 
of production of television and radio sets 
and phonograph records. 

The American public purchased approx- 
imately 5,000,000 television receivers dur- 
ing 1951, bringing the total in use through- 
out the nation to more than 15,000,000. 
These sales, plus new installation and 
servicing, added more than $iy 2 billion to 
the national income. 

A normal upward trend in sales de- 
veloped during September and, through- 
out the fourth quarter of 1951, most top- 
brand producers were manufacturing tele- 
vision sets up to the limit of the Govern- 
ment's material allocations. The New 
York market, largest in the country with 
more than 2,500,000 sets in use, was, for 
example, absorbing the RCA Victor tele- 
vision line as rapidly as shipments could 
be made. 

The glamour of television sometimes 
overshadows the fact that the radio and 
phonograph business are also in a very 
healthy condition. As a matter of fact, 
production of radio receivers and radio- 
phonograph combinations during the year 
was approximately 12,000,000 units — more 
than twice the figure for television sales. 
As a result, the number of radio sets in 
use throughout the United States at the 
year-end is more than 100.000,000, or an 
average of more than two sets per family. 
No other medium of communications 
reaches so many persons. 

Sales of recorded music rose sharply 
during 1951, setting a trend that is ex- 
pected to continue throughout the next 
year. 



49 



1902 



MY FIFTIETH THEATRICAL YEAR 



7952 



•^ NIGHTCLUBS 



RADIO # 




ED WYNN 



C.A.B. ACTIVITIES IN 1951 



By MALCOLM NEILL, Chairman, Board of Directors of CAB 




Neill 



THE Canadian Association of Broad- 
casters continued to grow in 1951. The 
Association now numbers among its mem- 
bers one hundred and five of the one 
hundred and thirty- 
five privately owned 
stations in Canada 
plus thirty- one asso- 
ciate members. 

Three major activi- 
ties have occupied 
the Association this 
year in addition to 
normal and routine 
matters. Preparation 
of a brief for the 
Parliamentary Com- 
mittee on Radio of 
the Federal Govern- 
ment and appear- 
ances before this 

Committee. The preparation of volumes of 
material for argument before the Copy- 
right Appeal Board which is conducting 
hearings as this report is being prepared 
and detailed work with the Federal Gov- 
ernment Civil Defense authorities. 

In our brief to the Parliamentary Com- 
mittee on Radio the main point of empha- 
sis was that Canadian broadcasting sta- 
tions should be free to operate under the 
law like other publishers. In addition to 
our 160,000 word brief, five appendices 
were presented to the federal committee. 
They included material (a) showing that 
the trend of public opinion in Canada is 
overwhelmingly in favor of placing all 
broadcasting under private management; 

(b) surveys of program preference show- 
ing a marked preference among Canadians 
for programs offered by private stations; 

(c) a history and background of radio 
broadcasting; (d) comment upon, and 
analysis of some of the recommendations 
contained in the report of the Massey 
Commission; and (e) a summary of the 
public service activities provided by com- 
munity broadcasting stations across Can- 
ada. The chief witnesses were T. J. Allard, 
C.A.B. 's General Manager, Joseph Sedg- 
wick, K.C. C.A.B.'s General Counsel, and 
Guy Roberge, C.A..B.'s Associate Counsel. 
The membership was outstanding in their 
support of the presentation to the Com- 
mittee. This support is best illustrated by 
the fact that 97 out of 104 stations who 
were then members sent telegrams to the 



committee backing up the Association 
brief. 

In the copyright field a serious situation 
has developed for broadcasters through 
a demand by CAPAC as ASCAP is known 
in Canada for greatly increased fees from 
broadcasters effective January 1, 1952. The 
C.AjB. is appealing CAPAC's demands 
and as stated earlier hearings are now 
proceeding before the Copyright Appeal 
Board in Ottawa. 

A considerable amount of progress has 
been made in establishing the role Cana- 
dian private stations will play in the mat- 
ter of Civil Defense. In the event of any 
emergency, no matter how caused, broad- 
casting will have a tremendously impor- 
tant part to play in providing information, 
maintaining civilian morale and giving 
instructions to the civilian defense popu- 
lace. 

During 1951 the Sales and Research 
Department broke new ground in the field 
of inter-media comparison and conducted 
extensive research to contrast Canadian 
time costs and circulations with those in 
the United States. 

An original study examined Canadian 
radio trends and circulations during the 
past ten years. This material was pre- 
sented to the ACA and CBC; the latter 
presentation opened discussions on the 
present unrealistic network station rates. 
These and other studies have formed the 
basis for special Canadian sections in the 
United States trade press. An "ideal" rate 
card was drafted for consideration by the 
industry. Extensive work was also carried 
on in the field of promotion. 

The practice of holding regional meet- 
ings — meetings of such groups as the 
Western Association of Broadcasters, the 
Central Canadian Broadcaster's Associa- 
tion, etc., was also continued and this 
years annual meeting, held at the Chateau 
Frontenac, Quebec City from February 
26 to March 1st, 1951, was one of the most 
successful ever held. It was at the 1951 
annual meeting that the Johnny J. Gillin, 
Jr. Memorial Award, an annual award 
to be presented to the Canadian station 
which has performed the most outstand- 
ing public service during the year, was 
presented for the first time. This award 
was set up in memory of the late Mr. John 
J. Gillin, Jr. of WOW, Omaha, Nebraska. 



51 




Exclusive Representative: 

Ted Ashley Associates 



Press Relations: 

Solters-O'Rourke Associates 



ALL EYES ARE ON TV 



By THAD H. BROWN, Jr., Director Television Operations NARTB 




Brown 



ALL eyes are on TV! Since 1946, neither 
the public nor the industry has had a 
chance to catch its breath. There's no 
doubt about it, the Cathode Ray tube is 
a goldfish bowl. 

As applied to any 
other industry, 1951 
might have been con- 
sidered a peak year 
in development and 
activity. It was just 
normal for television 
broadcast: Coming of 
age, television war- 
ranted a place of its 
own in the NAB and 
that organization be- 
came the National 
Association of Radio 
and Television Broad- 
casters. Senator Ke- 

fauver's crime investigation via TV rocked 
the land. The FCC issued its famous 
"Third Notice" and the end of the freeze 
looked like more than a prediction. The 
President of the United States stepped on 
a platform in San Francisco and was seen 
3,000 miles away. 

NARTB proposed, and the Commission 
agreed, that expedition was paramount 
and literally hundreds of cases were 
"heard" by "written testimony" in the 
Specific Allocations hearing. Senator Ben- 
ton personally decided that radio and 
television broadcast needed government 
program control and proposed the estab- 
lishment of a "National Citizens' Advisory 
Board." "Non-commercial" colleges and 
universities limited television broadcast 
of their physical education programs in 
the interest of the "gate." The nation's 
heart skipped a beat when a fellow named 
Bobby Thompson changed the complexion 
of a World Series right before its eyes. 
The 108th television station went on the 
air. As television reported the discourag- 
ing war scenes to the public, Red Skelton 
helped to take their minds off of it. Gen- 
eral MacArthur made his Congressional 
and television debut. Initial experimen- 
tation in specific educational program- 
ming was continued. As the sands of 1951 
were running out, television receivers in 
the United States hit the 15- million mark. 
476 applicants were beating on the doors 
of the FCC with an estimated 500 more all 
ready to make their moves when the freeze 



ended. Television network gross time 
sales approached the 125-million mark. 
The Television Code of the National As- 
sociation of Radio and Television Broad- 
casters was promulgated, and the Seal of 
Good Practice adopted — to go into effect 
March 1, 1952. In this regard, for Men of 
the Year, the diary of 1951 in television 
should record the Television Program 
Standards Committee: Bob Swezey, Chair- 
man, Harry Bannister, James L. Caddigan, 
Walter Damm, James C. Hanrahan, Harold 
Hough, Clair McCollough, Paul Raibourn, 
Leonard Reinsch, Henry Slavick, David- 
son Taylor and Donald Thornburgh. 

1952? It already presents a congested 
calendar — and above all, it's a Presidential 
election year. A lot of people got into the 
TV act in 1951. Most of them were still in 
the act as the year 1952 was entered, and 
early in January it appeared that they 
would have plenty of company. The can- 
didates and politicians haven't really 
started yet, but soon will be donning 
grease-paint for the greatest show of all. 

Whatever happens during this year, one 
thing is sure— NARTB will watch it 
closely. In many cases, will do a lot more 
than "watch." 

Real money will be dedicated toward 
TV construction, installation ad operation 
in 1952. NARTB-TV's "Television Con- 
struction Costs — December, 1951," will 
have to be hurriedly up-dated in accord- 
ance with shifting economic requirements, 
but it presently estimates minimum costs 
for construction of a VHF station in cities 
with a population between 50,000 and 250,- 
000 to be approximately $274,000; UHF 
construction costs for comparable popu- 
lation, $281,250. Add to this, NARTB's 
minimum operating expense estimate of 
4>168,530 and one sees the smallest opera- 
tion spending close to one-half a million 
dollars the first year. 

At the Commission—after the freeze is 
lifted there will literally be a frenzy of 
hearings — straining that bureau's capaci- 
ties to the utmost. 

1952 in Television will be another ban- 
ner year. The miracle of sound plus sight 
will grow and become even more miracu- 
lous, especially as its effect is reflected in 
the voting process. 



53 



Best Wishes 

Kate Smith 



54 



THIS IS U. N. RADIO 



Bxj DOROTHY LEWIS, U. S. Stations Relations. United Nations 




Mrs. Lewis 



IN times of crisis people everywhere seek 
the facts upon which to form a balanced 
judgment. 1951 was such a time and 
United Nations Radio presented the facts 
in 30 languages to 
hundreds of mil- 
lions throughout the 
world. Its news pro- 
grams in all lan- 
guages were strength- 
ened in response to 
increasing demands 
ever since the out- 
break of hostilities in 
Korea. Thus, objec- 
tive presentation of 
international news on 
AM and TV and such 
worldwide symposia 
as "The Price of 
Peace" were major 
contributions of United Nations Radio to- 
ward clarifying public thinking on the 
great issues of today. 

Newscasts and feature programs are pre- 
pared by the several services: English 
Language Service; European and Middle 
Eastern Service; Latin American Service 
and the Trans-Pacific Service. This regu- 
lar operation at the United Nations head- 
quarters, with its staff of international 
civil servants drawn from many systems 
of broadcasting of member states has been 
greatly increased during 1951 with the 
scheduling of the Sixth General Assembly 
in Paris. Circuits from Paris and from 
U.N. Correspondents in Korea, as well as 
material from the many U.N. Information 
Centers around the world bring daily 
recorded news, interviews and proceedings 
for inclusion on all U.N. programs broad- 
cast daily in some 30 languages. 



U. S. COVERAGE 
In the U.S.A., emphasis during 1951 was 
laid on several projects and developments: 

1. Worldwide distribution of "The Price 
Of Peace" series of talks by world states- 
men, climaxed by the cease-fire proposals 
by Yakov A. Malik in June. This series 
was relayed to all English-speaking coun- 
tries and by a news release of the text to 
all other member states simultaneously 
each week. CBS aired the talks in thp 
U. S. A. 

2. Inauguration of the "Citizens of the 



World" (dramatic episodes in the lives of 
U.N. men and women) in the U.N. STORY 
series heard on 500 U. S. stations and in 
other English-speaking countries, and 
which was awarded the 1951 Ohio State 
and School Broadcast awards. 

3. The television services have been ex- 
panded materially. Since November 6, 
1951, there has been full coverage by tele- 
vision of the Sixth U.N. General Assem- 
bly in Paris over TV in cooperation with 
the U.N. Department of Public Informa- 
tion. The half-hour program, "The U.N. 
In Action" (Mondays through Fridays — 
CBS Network) presents debates, inter- 
views, special features and ceremonies, 
and on Sundays, a half-hour summary is 
telecast, "The U.N. This Week." Daily TV 
coverage of the U.N. meetings taking 
place in Paris is produced and directed 
by the U.N. staff, and viewed the follow- 
ing day in the United States by means of 
Paramount kinescope. 

This TV coverage of U.N. activities is 
also released by RDF in France and over 
the BBC by means of kinescopes flown 
nightly to London. The weekly half-hour 
program over the American Broadcasting 
Company, "United Or Not," with John 
MacVane as moderator, presents members 
of the U.N. Correspondents' Association 
interviewing a different delegate each 
week. Other U.N. television in 1951 in- 
cluded special Security Council meetings, 
and the weekly half-hour program for 
children, "The U.N. Stamp Club," which 
was seen over WNBT for 45 weeks in 
1950-1951 using philately as a vehicle to 
disseminate U.N. information. 

4. A nationwide project, "U.N. Com- 
munications Campaign," was launched in 
the United States to increase the number 
of listeners to U.N. shows by 20,000,000. 
It is sponsored by U.N. Radio and 35 ma- 
jor national organizations. A chairman in 
each of the 250 selected cities was ap- 
pointed and 8,000 persons designated by 
these national groups to serve locally. 

5. Another preoccupation of U.N. Radio 
for 1951 had to do with the move from 
Lake Success to the permanent headquar- 
ters in New York. Each of the Council 
and conference rooms at Headquarters is 
provided with a number of booths de- 
signed specifically for radio and TV broad- 
casting. 



55 



RALPH EDWARDS 

Ha/ing wonderful 
-funnowonTV 
Meetmefoday! 




And Every Monday, Wednesday, Friday 
NBC-TV 3:30 P.M., EST 



56 



T¥ $©« mn Q¥ "St 



(January 1, 1951 to January 1, 1952) 



The 35 song hits tvith the largest television audiences are listed below in 
order of the total ACI points received in the ACI surveys during the year. 
Songs currently active are marked tvith an asterisk. Songs whose activity 
began in the fall of 1950 are noted by the date . . . (1950) . 



SONG TITLE AND PUBLISHER 



NUMBER 
OF WEEKS 
TOTAL IN ACI 

ACI POINTS SURVEY 



Too Young (Jefferson) 

'Because Of You (Broadcast Music) 

If (Shapiro-Bernstein) 

Be My Love (1 950) (Miller) 

You're Just In Love (1950) (Berlin) 

How High The Moon (Chappell) 

Would I Love You (Love You Love You) (Walt Disney) 

Mockin' Bird Hill (Southern) 

Loveliest Night Of The Year (Robbins) 

Aba Daba Honeymoon (Feist) 

My Heart Cries For You (1950) (Massey) 

Down Yonder (LaSalle) 

Tennessee Waltz (1950) (Acuff-Rose) 

I Get Ideas (Hill & Range) 

On Top Of Old Smoky (Folkways) 

Shanghai (Advanced) 

Come On-A My House (Duchess) 

'(It's No) Sin (Algonquin) 

In The Cool Cool Cool Of The Evening (Burke-Van Heusen 
& Assoc.) 

It's A Lovely Day Today (1950) (Berlin) 

Undecided (Leeds) 

v Cold Cold Heart (Acuff-Rose) 

Nevertheless (1950) (Chappell) 

A Bushel And A Peek (1950) (E. H. Morris) 

When You And I Were Young Maggie Blues (Mills) 

*And So To Sleep Again (Paxton) 

Hello Young Lovers (Williamson) 

My Truly Truly Fair (Santly-Joy) 

If I Were A Bell (1950) (E. H. Morris) 

Mister And Mississippi (Shapiro-Bernstein) 

World Is Waiting For The Sunrise (DeSylva-Brown & 
Henderson) 

Zing Zing Zoom Zoom (Robbins) 

Sparrow In The Tree Top (Santly-Joy) 

Jezebel (Broadcast Music) 

Domino (Pickwick) 

Uopyrig-ht, 1952, Office of Research, Inc. 



12,137 


31 


11,981 


27 


10,456 


22 


9,947 


25 


9,411 


31 


7,689 


27 


6,048 


15 


6,046 


19 


6,040 


21 


5,476 


20 


5,237 


13 


5,144 


11 


5,112 


15 


5,049 


20 


4,769 


15 


4,600 


21 


4,412 


18 


4,203 


12 


4,043 


16 


3,886 


18 


3,706 


9 


3,690 


12 


3,483 


10 


3,230 


12 


3,070 


11 


2,796 


11 


2,781 


14 


2,758 


14 


2,646 


11 


2,433 


10 


2,304 


10 


2,204 


10 


2,007 


9 


1,947 


9 


1,898 


7 



57 




WILLIAM BOYD 

Hoppy 



As Selected by Nation's Radio-TV Editors 

RADIO TELEVISION 

MAN OF THE YEAR 

JACK BENNY ARTHUR GODFREY 

CBS CBS-TV 
WOMAN OF THE YEAR 

TALLULAH BANKHEAD IMOGENE COCA 

NBC NBC-TV 



DRAMATIC SHOW OF THE YEAR 



LUX RADIO THEATER STUDIO ONE 

CBS CBS-TV 
COMEDY SHOW OF THE YEAR 

JACK BENNY RED SKELTON 

CBS NBC-TV 



COMMENTATOR OF THE YEAR 



EDWARD R. MURROW JOHN CAMERON SWAYZE 

CBS NBC-TV 



DOCUMENTARY OF THE YEAR 



THE NATION'S NIGHTMARE" "CRUSADE IN THE PACIFIC" 

CBS ABC-TV 
QUIZ SHOW OF THE YEAR 



"YOU BET YOUR LIFE" "YOU BET YOUR LIFE" 

NBC NBC-TV 

9 

SPORTSC ASTER OF THE YEAR 



HARRY WESMER JIMMY POWERS 

ABC NBC-TV 

9 

CHILDREN'S SHOW OF THE YEAR 



LETS PRETEND" KUKLA r FRAN AND OLLIE 

CBS NBC-TV 

9 

SONG HIT OF THE YEAR 



'TENNESSEE WALTZ" "BECAUSE OF YOU' 

BMI BMI 




MEL ALLEN 



60 



NATION'S RADIO SETS INCREASE 



Results of Joint Radio Network Committee Survey 



A TOTAL of 105,300,000 radio sets— an 
average of 1.8 sets in every radio 
home in the United States, is the figure 
arrived at by the Joint Radio Network 
Committee, composed of research repre- 
sentatives of the four major wired net- 
works, for the beginning of 1952. 

This new high figure represents an 
increase of 9,300,000 radio sets, some 9.7 
per cent over the 96,000,000 estimate of a 
year ago and reveals radio to be in a 
healthy and growing period, despite the 
tremendous growth of television in the 
year's time. 

According to the estimates of the com- 
mittee, 900,000 new radio households were 
added in a year's time. Secondary and 
portable sets, added during the year to 
already existing radio homes came to 
4,000,000 while 4,400,000 additional radio- 
equipped automobiles, completed the in- 
crease of 9,300,000 sets. 

For the first time this year, a new cate- 
gory — sets in institutions, dormitories and 
barracks was instituted. This, plus the 
out-of-home sets, cars and portables, have 
always been overlooked in totalling up 
the number of national sets, but, never- 
theless, account for an imposing total. 

In a breakdown of the figures the Joint 
Committee finds that 42,800,000 homes in 
the country have at least one radio. Sec- 
ondary and portable sets in households, in 
all radio homes, add up to 34,000,000. Auto- 
mobiles on the roads today have an esti- 
mated 23,500,000 radios and there are 
5,000,000 sets in other places. 



showed higher radios, but since they 
seemed inadequate for projections, they 
were dismissed and the national figure was 
taken. It may be recalled, at this point, 
that the BMB study, 1948, gave the per- 
centage figure of homes with radios at 
94.2 per cent. Sectionally, however, New 
England as an example in that study had 
a figure of 98.2 per cent in the nation, 
closely followed by the Pacific area with a 
saturation figure of 98.0 per cent. 

Most significant of the findings, in the 
opinion of the committee, is the 4,000,000 
increase in the new estimate of secondary 
and portable sets in radio homes. This, 
the committee noted provides for greater 
radio listening opportunity in homes. The 
committee bases this opinion on the nu- 
merous available studies which have been 
made and which unanimously agree that 
listening to secondary sets in homes con- 
stitutes an important part of total listening 
time. 

The estimate of automobiles equipped 
with radios, 23,500,000, is predicted on 
surveys which show that nearly 64 per 
cent of the nation's 37,000,000 passenger 
cars are so equipped. This figure could 
receive an even higher percentage, the 
committee feels, since new cars to be 
sold this year will have a higher per- 
centage of radios. 

With 1950 Census data available for the 
first time, the committee was able to 
estimate the number of sets in college 
dormitories, institutions and barracks of 
the Armed Forces. The figure of 900,000 



Radio Households 

Secondary & Portable Sets in Homes 

Radio-Equipped Cars 

Sets in Institutions, Dormitories and Barracks 

Sets in Other Places 


Number of Radio 
7952 

42,800,000 

34,000,000 

23,500,000 

900,000 

4,100,000 


Sets as of Jan. 1 

7957 

41,900,000 

30,000,000 

19,100,000 

5,000,066 


TOTAL SETS 


105,300,000 


96,000,000 



Referring to the Housing Census of 1950, 
which showed a saturation of 95.6 per cent, 
for radio, in U. S. homes, the Joint Com- 
mittee arrived at the total of 42.800,000 
radio households. This ratio was then 
applied to Sales Management's preliminary 
estimate of 44,737,900, as of January 1, 
1952, in order to qualify the figure. 

While the 95.6 per cent saturation was 
taken for the country as a whole, local 
surveys, in many sections of the country 



sets in these places, the committee notes, 
represents a definite bonus to advertisers 
who use radio. 

Breakdown of the other 4,100,000 sets 
finds them in other places which includes 
business establishments, offices, restaur- 
ants and other public places. Finally, the 
committee in releasing their 1952 esti- 
mates emphasized that the figures which 
they have come up with in each category 
are conservative. 



61 




'Be Good To Yourself" 



is the wish of 



TOASTMASTER of The 



SWIFT 
PH I LCO 

JELL-0 



don McNeill 

Breakfast Club 
19th Year 



MONDAY through FRIDAY 
ABC — 8 to 9 A.M., C.S.T. 



62 



Top Ten News Selections 
of Networks for 1951 



The network selections of top ten news events for 1951 follow: 
— NBC — 



Firing and return of MacArthur. 

Korea cease-fire negotiations and POW list. 

Morality — crime, narcotics, income tax and 
sports scandals. 

British elections and return of Winston 
Churchill. 

Politics — flowering of Presidential candi- 
dates. 

Economics — inflation, stabilization, price 
wars. 

Hostages in Red hands — exclusive casts of 
Oatis, Vogeler. 

Giants, Dodgers and series. 

Rearmament — atomic tests. 

Eisenhower's European tour and Formation 
of NATO coverage. 



The Internal Revenue scandals. 

The Woodbridge, N. J., train wreck. 

The National League pennant race. 

The Suez Canal crisis, daily growing in im- 
portance as an international trouble spot. 

— ABC — 

The recall of Gen. Douglas MacArthur. 

Peace talks in Korea. 

Kefauver Crime hearings in New York. 

Expulsion of British from Iran. 

The mid-West floods. 

West Point cribbing scandal. 

British elect Churchill. 

Eisenhower builds European defense force. 

Firing of T. Lamarr Caudle. 

Woodbridge, N. J., train wreck. 



— CBS — 

The MacArthur dismissal and the coverage 
of his return to the U. S. 

The broadcast by Yakov Malik over CBS 
radio in June, and the subsequent truce 
talks, still going on in Korea. 

The Kefauver Crime hearings. 

The British elections, which altered the 
political trend by returning Winston 
Churchill to the head of the government. 

The prisoner of war list transmission from 
Tokyo. 

The Anglo-Iranian oil crisis. 



— MBS — 

Attempts at armistice in the Korean war. 

Bribe corruption in the Federal government. 

Crime and sports investigations. 

Defeat of the Socialist Government in 
Britain. 

Crisis in taxes. 

Power crisis in the Middle East. 

Japanese Peace Treaty. 

Missouri Valley floods. 

The Eisenhower question. 



63 




Burr Tillstrom 

with 

Kukla, Ollie and Fran Allison 

JfattOA, 

tttSK 

an Qtih 

Musical Director Jack Fascinato 

Producer Beulah Zachary 

Director Lewis Gomavitz 

Costume Designer Joseph Lockwood 

NBC Television Network 



64 



RADIO IN PUERTO RICO 



By TOM AS MUNIZ, President of the Puerto Rican Broadcasting Association 




Muniz 



PUERTO RICO is living at the present 
time its era of progress in every aspect 
of its life. Industrialization of the whole 
Island is the principal aim of Governor 
Luis Munoz Marin's 

Administration. Our | "":l^L'~ 

civilization had its 
foundation in ancient 
Europe, with a com- 
bination of modern 
American ways of 
living. Continentals 
who have visited 
Puerto Rico on dif- 
ferent times express 
their surprise at the 
great development of 
progress attained 
during the last years. 
Housing facilities; 
hotel accommoda- 
tions; means of com- 
munication; the great 
decrease in illiteracy; health conditions 
and the willingness of the Puerto Ricans 
to fulfill their duty in order to make of 
Puerto Rico the Island of Enchantment, 
had resulted in this great progress. Radio 
industry is not an exception. We, the men 
in the radio industry in Puerto Rico, feel 
proud in claiming that we are following 
— step by step — the great revolutionary 
movement in "the United States in order 
to offer the listening audience the best 
programs available. Whoever has followed 
the great development in our radio dur- 
ing the last twenty-five years has to admit 
that our industry has done its part for the 
realization of the progress in Puerto Rico. 
We can say in all truth that radio is 
part of our daily life. In our ever green 
mountains, lives the hillbilly. We know 
him as "jibaro." That "jibaro" spends his 
time from sunrise to sunset plowing the 
earth; planting the seed; harvesting the 
crop. After a day's work that "jibaro" can 
stand the luxury of listening to his favor- 
ite radio program. Wherever the electri- 
fication project has not as yet reached the 
rural zone, this hillbilly of ours, can 
always secure a battery for his radio. 
The latest news flashes; the struggle of 
the baseball teams in the American and 
National Leagues in order to secure the 
pennant; the great deeds of our brave 
soldiers in Korea; the advices of doctors 
in their health program; the lectures about 



agriculture and cattle raising and even 
the lectures about beauty care are of the 
complete domain of that "jibaro" living 
in the mountains, miles away from the 
city. 

We of the radio industry have given 
our time and talent in order to help 
those who are willing to do everything 
possible in order to cooperate with our 
government in its effort to secure finan- 
cial stability for the people of Puerto 
Rico. 

True, that television is still a dream for 
our industry. Nevertheless we are in 
the alert to offer our people the facilities 
of television as soon as this project will 
prove to be a success in our Island. Engi- 
neers from the United States have made 
complete studies and have rendered their 
official reports. We of the radio industry 
are ready to act as soon as the time comes 
to start this new era. 

Many years ago, in case of a tropical 
hurricane, warnings had to be carried to 
the rural zone by messengers or through 
the use of flag warnings. Today all the 
inhabitants of Puerto Rico are well in- 
formed of the progress of any hurricane 
through the twenty-five radio stations in 
the different cities. 

Well known interpreters of music have 
written the name of Puerto Rico in golden 
letters. Sanroma, Graciela Rivera, the 
Figueroa brothers, Rafael Hernandez, 
Boby Capo, Mapy Cortez — to mention only 
a few — have received the applause of 
multitudes through all the world. 

Puerto Rico with its 2,200,000 popula- 
tion squeezed in an area of 3,600 sq. mi. is 
at the present time United States' first cus- 
tomer per capita. Businessmen throughout 
continental U. S. realize the importance 
of our market and they have esstablished 
central offices in our capital city — San 
Juan — in order to take care of the thou- 
sands of customers patronizing their prod- 
ucts. In this instant, we, the men in the 
radio industry in Puerto Rico feel proud 
to state that we have the main vehicle 
in order to secure success in the inter- 
change of products. 

We feel proud to say: that in the prog- 
ress attained by our Island in the last 
twenty-five years, radio has done its part. 



65 



%f©€K% M iiVDiW 

Compiled from daily listings published in 
RADIO-TELEVISION DAILY. 



THIS rapid-glance survey of leading radio and television industry stocks show 
how they stood at the beginning of each quarter of 1951 and on January 1, 
1952. The figures used are for the first business day following the first calendar 
day of each quarter where the first day of each quarter did not fall on a regular 
working day. 

it it it 
NEW YORK STOCK EXCHANGE 



Jan. 1 Apr. 1 Jul. 1 

ABC 11 12% 12% 

Admiral Corp 24 1 / 2 26% TLVi 

Am. Tel. & Tel 151 1 / 2 154 153 

CBS A 28 3 / 4 30% 26% 

CBS B 281/2 29% 25 7 / 8 

Philco 21% 23% 23 

RCA Common 16% 19% 20 

RCA First Pfd 77 

Stewart-Warner 16% 17% 16% 

Westinghouse 35 % 38 % 35% 

Westinghouse Pfd 103 % 99 

Zenith Radio 50% 67% 61 l A 

it it it 
NEW YORK CURB EXCHANGE 



Oct. 1 



Jan. 1 



12% 


11% 


24% 


26% 


158% 


155% 


28% 


34% 


27% 


34 


26 


27 


23% 


24 


771/2 


73 


19i/4 


191/2 


391/2 


40% 




951/2 


67% 


68% 



Dumont Lab 




14% 


17% 


14% 
31% 


17 16% 


Hazeltine Corp. . . 




. . . 24% 


42% 41i/2 


Natl. Union Radio. 




41/2 


4% 

it it 


3% 


4 31 3 /4 






# 








OVER THE COUNTER 








Bid 


Ask Bid 


Ask Bid 


Ask Bid 


Ask Bid Ask 


Stromberg-Carlson 


13 


I41/2 12% 


141/4 11 


12y 2 12% 


I31/2 12i/4 I31/2 



66 



"YOUR SHOW OF SHOWS" 



HAL JANIS 

Associate Supervisor 

"Your Show of Shows 

NBC-TV 



GEORGE 
McGARRETT 

Supervisor 

"Your Show of Shows" 
NBC-TV 




67 



"YOUR SHOW OF SHOWS" 




Max Liebman 

Producer-Director 
Tour Show Of Shows"— WNBT 

68 



"YOUR SHOW OF SHOWS 





CHARLES SANFORD 

MUSICAL DIRECTOR 

OF 

MAX LIEBMAN'S "YOUR SHOW OF SHOWS" 
NBC-TV 

69 



"YOUR SHOW OF SHOWS" 




SID CAESAR 

"It's a small world" 

MAX LIEBMAN'S 

YOUR SHOW OF SHOWS 

NBC-TV— 9-10:30 P.M. Sat. 



70 



"YOUR SHOW OF SHOWS" 




IMOGENE COCA 

"You can say that again" 

MAX LIEBMAN'S 

YOUR SHOW OF SHOWS 

NBC-TV— 9-10:30 P. M. Sat. 



71 



"YOUR SHOW OF SHOWS" 




CHARLES HOBIN 

DIRECTOR 
of 

MAX LIEBMAN'S 

'YOUR SHOW OF SHOWS' 

NBC-TV 




M,arg,uerite 

P> 



lazza 



Singing star of NBC television 
(Max Liebman's "Your Show of Shows") 
Metropolitan Opera Company 
Publicity: 

THE ETTINGER COMPANY 
745 5th Ave., New York, N. Y. 
1626 N. Vine St., Hollywood, California 
Personal Representative: 

j. graves Mcdonald 

430 E. 63rd St., New York, N. Y. 




BILLY 
WILLIAMS 
QUARTETTE 

ON 

MAX 
LIEBMAN'S 

YOUR SHOW 
OF SHOWS" 

NBC-TV 



71 



"YOUR SHOW OF SHOWS" 




CARL REINER 

ON 

MAX LIEBMAN'S 

'YOUR SHOW OF SHOWS' 

NBC-TV 




JUDY JOHNSON 

FEATURED SINGER 
ON 

MAX LIEBMAN'S 

"YOUR SHOW OF SHOWS" 

NBC-TV 




JACK RUSSELL 

ON 

MAX LIEBMAN'S 

'YOUR SHOW OF SHOWS" 

NBC-TV 




JAMES STARBUCK 

Director of Dances and Musical Numbers 

FOR 

MAX LIEBMAN'S 

"YOUR SHOW OF SHOWS" 

NBC-TV 



73 



NARTB PROGRESS REPORT 

by 
HAROLD E. FELLOWS 



(Continued from Page 35) 

returns. The voter certainly will have the 
opportunity of being better informed than 
ever before, and I predict that the 1952 
Presidential election will produce a nu- 
merical record in balloting. 

Broadcasting, like any other industry, 
has its critics and opponents. This is some- 
times reflected in proposed national and 
state legislation inimical to the American 
tradition of free enterprise broadcasting. 
The perpetuation of this free system is an 
ideal to which we are dedicated. Broad- 
casters will continue to guard this with 
utmost zeal, opposing any attempts to 
transfer the responsibility for program- 
ming from the broadcaster to the govern- 
ment or any other entity. 

Industry problems are faced more effec- 
tively through unity and cooperation. 
There is no better way to unite than 
through support of a strong trade asso- 
ciation. The goal of the National Associa- 
tion of Radio and Television Broadcasters 
is to provide counsel and leadership to 
all segments of the industry in the solu- 
tion of mutual problems, and to provide 
an arena in which the industry represen- 
tatives can talk out their problems. After 
representing radio for the first twenty- 
nine years of its existence, the Association 
in June 1951 expanded its services and 
changed its name to include the tele- 
vision interests. The media share the same 
headquarters building and departmental 
facilities in Washington, D. C, to the 
benefit of both. 

The NARTB staff, working in behalf of 
both, is constantly aware of common 
problems pointing up the close inter- 
relationship of the audio and video arts. 
In 1952, NARTB will continue to meet the 
demands for service in both growing 
industries. 



B.A.B.'s REALLY IN BUSINESS 



by 
WILLIAM B. RYAN 



(Continued from Page 41) 

radio; a monthly calendar of radio sales 
opportunities listing the top merchandis- 
ing events of the year; release on returns 
of special radio station merchandising 
study now being tabulated; distribution of 
an outline for establishment of "Radio 
United" — plan for joint station activity 
in quest of more business, audience and 
community stature. 

'52 bids to be a big year for the BAB — 
and that means another big year for radio! 

Radio is a very healthy medium. Over- 
all it is prosperous. It is still the lowest 
cost medium and gets the most results 
per dollar spent — for products needing 
mass coverage — as well as for many prod- 
ucts with relatively limited distribution. 

Radio will be even more firmly en- 
trenched in this position once the true 
facts are disclosed relative to the small 
circulation and shallow penetration of 
such media as newspapers, magazines and 
television. 

More stations throughout the nation 
must be made aware of these facts be- 
cause the problem of radio's deserved 
recognition can best be solved at the local 
level. Once the stations, acting in con- 
certed effort, acquaint the dealers and 
distributors with the truth relative to the 
circulation and penetration of these media 
it will create demands for recognition of 
these truths that cannot remain unheeded 
by the national advertisers. 

Radio cannot excuse itself from not 
having done this before on the grounds 
that it has been too busy counting its 
own vast circulation, because there again 
it has been remiss. It has never counted, 
much less sold, an audience of its own 
that exceeds in size the total circulation 
of individual major components of com- 
petitive media. 

BAB intends to call the roll in '52 on 
radio's great "uncounted" audience found 
in automobile -radio coverage and out- of - 
home listening. 

The 'combination of the two — a true 
evaluation of competitive media circula- 
tion — and an accurate accounting of radio's 
own audience are extra insurance of the 
fact that 1953 will find radio once again 
occupying the number one position as the 
lowest cost-highest return medium of 
them all! 



&abto=TOebtsstcm Bating Almanac 

of 

^loltbap anb special Cbentsi 

1952 



aiattuary 



20: 



New Year's Day (In all States, Territories, 
District of Columbia and Possessions). 
Paul Revere Born (1735). 
Emancipation Proclamation (1863). 
Blue Network organized (1927). 
Ceorgia Admitted (1778). 
Battle of Princeton (1777). 
William S. Paley is elected president of 
CBS (1929). 
Utah Admitted (1896). 
Stephen Decatur Born (1779). 
George Washington Carver Died (1943). 
Week of Prayer, first week in January. 
Carl Sandburg Born (1878). 
New Mexico Admitted (1912). 
Millard Fillmore, 13th President Born (1800). 
Electronic system for television, including 
a dissector tube to scan the image for 
transmission patented by Philo Taylor Farns- 
worth (1927). 

Anniversary of the Battle of New Orleans 
(Louisiana). 

Connecticut Ratified the U. S. Constitution 
(1778). 

Connecticut Admitted (1788). 
Ethan Allen Born (1737). 
Alexander Hamilton Born (1757). 
John Singer Sargent Born (1856). 
Salmon Portland Chase Born (1808). 
First Written Constitution Adopted at Hart- 
ford, Conn. (1639). 
Mathew B. Brady Died (1896). 
Benjamin Franklin Born (1706). 
Feast of St. Anthony. 
Daniel Webster Born (1782). 
Robert E. Lee's Birthday (1807) (Alabama, 
Arkansas, Florida, Ceorgia, Kentucky, Missis- 
sippi, North Carolina, South Carolina, Ten- 
nessee, Virginia). 
Edgar Allen Poe Born (1809). 
Inauguration Day. Begun in 1937. To be ob- 
served every fourth year from that date by 
the 20th Amendment to the Constitution. 
Foundation Day. In the Canal Zone. 
Thomas Jonathan (Stonewall) Jackson Born 
(1824). 



23: S. S. Republic collides with S. S. Florida off 
N. Y. harbor and flashes CQD signal, sum- 
moning rescuers proving value of Marconi 
apparatus in time of disaster at sea (1909). 

24: Cold discovered in Calif. (1848). 

25: Weather Signs. It is an old belief that the 
weather of the whole year depends upon this 
day. "Sun on St. Paul's Day means a good 
year, rain or snow foretells indifferent weath- 
er, a mist means want, while thunder pre- 
dicts 12 months of wind and death." (Shep- 
herd's Almanack, 1676). 
Scotch Poet Robert Burns Born (1759). 

26: Michigan Admitted (1837. 

General Douglas MacArthur Born (1880). 
First A.E.F. landed in Ireland (1942). 
FM Broadcasters, Inc., holds first annual 
meeting in N. Y. with attendance of 750 
(1944). 

27: Wolfgang Amadeus Mozart Born (1756). 
Lewis Carroll, pen name of Charles Lutwidge 
Dodgson, Born (1832). 

28: Thomas Edison granted patent on his incan- 
descent light (1880). 

29: William McKinley Born (1843). 
Kansas Admitted (1861). 

30: Franklin D. Roosevelt Born (1882. 

31: Franz Schubert Born (1797). 

Child Labor Day. Last Sunday in Jan., also 
the Saturday preceding and the Monday 
following. 



Jfabruarg 



1: Victor Herbert Born (1859). 

Supreme Court of the U. S., Chief Justice 

John Jay presiding, held its first meeting 

(1790). 

CQD is adopted as wireless distress call by 

Marconi Co. (1904). 
2: Fritz Kreisler Born (1875). 

Ground Hog Day. 

Candlemas. 

Treaty of Guadalupe Hidalgo signed by U. S. 

and Mexico (1848). 
3: Horace Greeley Born (1811). 




76 




7? 



RICHARD STARK 
"DICK" 



:,; 




"DANGER" 

FOR 

AM-MI-DENT 

THE PERRY COMO SHOW" 

AND 

"GANGBUSTERS" 

FOR 

CHESTERFIELD 
'PEPPER YOUNG'S FAMILY" 

FOR 

CAMAY 
WALTER WINCHELL 

FOR 

RICHARD HUDNUT 

LEXINGTON 2-1100 
78 



Ijalt&aijs att& £>pfrial Emuttfl Almamtr 



6: Massachusetts Admitted (1788). 
Aaron Burr Born (1756). 
American Forces Recapture Manila from Japs 
(1945). 

George Herman ("Babe") Ruth born (1895). 
7: Charles Dickens Born (1812). 
8: Boy Scout Day. 

9: William Henry Harrison 9th President Born 
(1773). 
Nebraska Admitted (1867). 

10: Peace Treaty Signed With Spain Ending 
Spanish-American War (1899). 

11: Thomas A. Edison Born (1847). 
Daniel Boone Born (1734). 

12: Lincoln's Birthday (Alaska, California, Con- 
necticut, Delaware, Illinois, Indiana, Iowa, 
Kansas, Kentucky, Michigan, Minnesota, Mis- 
souri Montana, Nevada, New Jersey, New 
York, North Dakota, Ohio, Oregon, Pennsyl- 
vania, South Dakota, Tennessee, Utah, Vir- 
gin Islands, Washington, West Virginia, 
Wyoming). 
Ceorgfe Dry. 

14: Valentine's Day. 

Arizona Admitted (1912). 
Oregon Admitted (1859). 

15: Destruction of the Maine (1898). 
Constitution Day. In the Canal Zone. 
Susan B. Anthony Day. Observed in honor 
of the birthday of the pioneer crusader for 
equal rights for women. Governors of 33 
States and 3 Territories have honored the 
day by special proclamations. 

16: Katharine Cornell Born (1898). 

18: Inauguration of Jefferson Davis as President 
of the Provisional Government of the Con- 
federacy (1861). 

19: Ohio Admitted (1803). 

Shrove Tuesday (1947). Tuesday preceding 
Ash Wednesday. Observed as Mardi Gras 
in Florida (in cities and towns where carni- 
val is celebrated), Louisiana (Parishes of 
Jefferson, Orleans, St. Bernard, St. Charles, 
St. John the Baptist, East Baton Rouge), 
Canal Zone. 

Phonograph Patented by Edison (1878). 
U. S. purchased the Danish West Indies 
(1917). 

Beginning of the Battle of Verdun (1916) 
which ended Dec. 15. 

Brotherhood Week. Always includes Wash- 
ington's Birthday; the Sunday nearest Feb. 
22 is Brotherhood Day. 

22: Florida ceded to the U. S. by purchase and 
treaty with Spain (1819). 
Washington's Birthday (All the States, Ter- 
ritories, District of Columbia and Colonial 
Possessions). 
James Russell Lowell Born (1819). 



20 



21 



23: Johannes Gutenberg Died (1468). 

President Calvin Coolidge signs Dill-White 
Radio Bill, creating Federal Radio Commis- 
sion and ending chaos caused by industry's 
wild growth (1926). 

25: Enrico Caruso Born (1873). 

John Adams appointed first Minister of U. S. 
to England (1785). 

26: William F. Cody (Buffalo Bill) Born (1846). 

27: Henry Wadsworth Longfellow Born (1820). 
Ash Wednesday. 

29: Leap Year. The name given to every year of 
366 days. 

iEarrtr 

1: Nebraska Admitted (1867). 
2: Texas Independence Day. 
3: Florida Admitted (1845). 

First Postage Stamp used in U. S. (1847). 
Alexander Graham Bell Born (1842). 
4: Pennsylvania Day. 

Vermont Admitted (1791). 
5: Boston Massacre (1770). 
6: Fall of the Alamo (1836). 
7: Luther Burbank Born (1849). 
Maurice Ravel Born (1875). 
Patent granted to Alexander Graham Bell for 
first telephone (1876). 
8: Oliver Wendell Holmes, Jr. Born (1841). 
9: Battle of the "Monitor and Merrimac" off 
Hampton Roads, Va. (1862). 
Edwin Forrest Born (1806). 
10: Lillian D. Wald Born (1867). 
11: Johnny Applsseed, properly John Chapman 
Died (1847). 

The great blizzard in New York City and 
New England States (1888). 
12: U. S. Post Office established by act of 
Congress (1789). 
Girl Scout Day. 
13: Standard Time established in U. S. (1884). 
14: Albert Einstein Born (1879). 

First Trans- Atlantic radio broadcast (1925). 
15: Maine Admitted (1820). 

Andrew Jackson Born (1767). 
16: James Madison Born (1751). 

U. S. Military Academy established at West 
Point by act of Congress (1802). 
17: Saint Patrick's Day. 

Evacuation Day. In Boston, Chelsea, Revere. 
Winthrop and Suffolk County. 
18: Fast of Esther. 

Grover Cleveland Born (1837). 
19: William Jennings Bryan Born (1860). 
21: First Day of Spring. 
22: Emancipation Day (Puerto Rico). 
23: Patrick Henry delivered his famous speech 

(1775). 
25: The Annunciation or Lady Day. 
Arturo Toscanini Born (1867). 
Greek Independence Day. Creece celebrates 



79 




ANN 


MARLOWE 


Producer 

OF 

SOMERSET MAUGHAM THEATRE 




NBC-TV 



ijoltimijs anfl imperial Euettts Almanar 



27: 



its freedom won from Turkey (1827). 
Maryland Day. 

President Washington signed the act creating 
the U. S. Navy (1794). 

Marconi flashes first wireless signals across 
English Channel (1889). 
John Tyler Born (1790). 
Seward Day. Alaska (Not observed by Fed- 
eral Employees). 

Transfer Day. In the Virgin Islands. 
Passover week starts. Ends April 7. 

April 

All Fools' Day. 

Sergei Rachmaninoff Born (1873). 

U. S. Mint established (1792). 

First Pony Express riders left Sacramento to 

ride East and St. Joseph, Mo. to ride West. 

Washington Irving Born (1783). 

Adoption of the present American Flag's 

design (1818). 

Elihu Yale Born (1648). 

Peary Discovered North Pole (1909). 

Metropolitan Opera House Opened in New 

York (1830). 

Louisiana Admitted (1812). 

Bell Telephone Laboratories demonstrates 

wire television between Washington and 

New York, and radiovision between Whip- 

pany, N. J., and New York (1927). 

Henry Ford Died (1947). 

Ponce de Leon (1460-1521) Spanish soldier, 

landed in Fla. near the present site of St. 

Augustine, Easter Sunday (1513), claiming 

the land for Spain. The anniversary of the 

event is observed by the city. 

Surrender of General Lee (1865). 

Bell Telephone Laboratories demonstrate 

two-way television in which speakers at the 

ends of a 3-mile circuit see each other as 

they converse (1930). 

Salvation Army Founder's Day. 

William Booth Born (1829). 

Joseph Pulitzer Born (1847). 

U. S. Patent System established by Congress 

(1790). 

National Be Kind to Animals Week falls 

about this date. 

Charles Evans Hughes Born (1862). 

Good Friday. 

Franklin Delano Roosevelt Died (1945). 

Halifax Independence Resolution (N. C). 

Thomas Jefferson Born (1743). 

Easter Sunday. 

Pan American Day. 

S. S. Titanic disaster at sea proves value of 

wireless (1912). 

Abraham Lincoln Assassinated 1865). 

Charles Spencer Chaplin Born 1889). 

Charter granted American Academy of Arts 

and Letters (1916. 



18: San Francisco Fire (1906). 

19: Patriots' Day. (Maine, Massachusetts). 

20: Adolph Hitler Born (1889). 

21: Anniversary of Battle of San Jacinto (Texas), 

23: James Buchanan Born (1791). 

William Shakespeare Born (1564). 

St. George Day (English. 

Marconi transatlantic American-Europe ser- 
vice opened (1910). 
24: First Newspaper Issued in America (1704). 

U. S.-Mexican War (1846). 

U.N. Charter Conference opens in San 

Francisco (1945). 
25: War Declared with Spain (1898). 

St. Mark's Day. 

Guglielmo Marconi Born (1874). 
26: Confederate Memorial Day (Florida, Georgia, 

Mississippi). 

Slavery Abolished in U. S. (1865). 

First Shot of War with Germany (1917. 

John James Audubon Born (1785). 

General U. S. Grant Born (1822). 

CBS takes leadership in urging plans for 

post-war television in the higher frequencies 

(1944). 

James Monroe Born (1758). 

Maryland Admitted (1788). 

Sir Thomas Beecham Born (1879). 

Boys and Girls Week always includes May 1. 

Louisiana Purchased (1803). 

Washington Became First President (1789). 

Rhode Island Settled (1636. 

Benito Mussolini Executed (1945). 



27 



28 



ilag 



1 : May Day. 

Child Health Day 

Labor Day (Canal Zone). 

Dewey's Victory in Manila (1898). 
2: Stonewall Jackson Fatally Wounded (1863). 

National Music Week. 

FCC authorized full commercial television 

(1941). 
3: Shenandoah Valley Apple Blossom Festival. 
4: Rhode Island Independence Day. 
5: Napoleon's Death (1821). 

Cinco de Mayo Celebrations (Mexico). 

Arbor Day. 
6: Corregidor Surrender (1942). 

Admiral Robert E. Peary Born (1856. 
7: Germany Surrendered to United States, 

England and Russia (1945). 

Lusitania Torpedoed (1915). 

Johannes Brahms Born (1833). 

Robert Browning Born (1812). 

Plans to spend $1,000,000 for field television 

tests are announced by R.C.A. president 

David Sarnoff; tests to start from Empire 

State Building, N. Y. early in 1936 (1935). 
8: V.E. Day (1945). 
9: John Brown Born (1833). 



81 














: h, fe' : 






V 


Jfi|Hk ■ J 








WHmm 


Hi 


.JHr 'HHHi Hit HHI 

MR, & MRS. 




CHARLOTTE MANSON and DICK BROWN 




Kings' Row 


Family Circle 




Nick Carter 


Stop the Music 



82 



^olifcays mb §>pnmi lEunits Almattar 



Mothers-Day, second Sunday in May. 
10: Confederate Memorial Day (Kentucky, North 
Carolina, South Carolina). 
Completion of First Transcontinental Rail- 
road (1869). 

11: Minnesota Admitted (1858). 

12: Florence Nightingale Born (1820). 

13: Mother's Day. 

WDRC-FM goes on air under call letters of 
WIXPW, utilizing Armstrong FM system 
(1939). 

14: Rockefeller Foundation Granted Charter 
(1913). 
Free State of Israel proclaimed (1948). 

15: First regular Air Mail service in the world 
inaugurated by the U. S. Govt. 

17: "I am An American Day" often referred to 
as Citizenship Recognition Day. 
Norwegian Independence Day (1814). 

18: World Good-Will Day, formerly Peace Day. 

19: First American Confederation of United 
Colonies of New England (1643). 

20: Anniversary of the Signing of the Mecklen- 
burg Declaration of Independence (North 
Carolina) (1775). 

FCC gives FM green light authorizing full 
commercial operation as of Jan. 1, 1941 
(1940). 
Armed Forces Day. 

21: Lindberg's Flight to Paris (1927). 

22: National Maritime Day. 

23: South Carolina Admitted (1788. 

24: First Telegraph Message Sent (1844). 

25: Ralph Waldo Emerson Born (1803). 

27: Golden Gate Bridge, San Francisco opened 
(1937). 

29: Wisconsin Admitted (1848). 
Rhode Island Admitted (1790). 
Patrick Henry Born (1736). 

30: Memorial Day (In all the States, Territories, 
District of Columbia and Colonial Possessions, 
except Alabama, Arkansas, Florida, Georgia, 
Louisiana, Mississippi, New Mexico, North 
Carolina, South Carolina, Virginia and Ten- 
nessee). 

31: Walt Whitman Born (1819). 

The Johnstown (Pa. flood (1889). 
Battle of Jutland (1916). 

1: Kentucky Admitted (1792). 
Tennessee Admitted (1796). 

3: Confederate Memorial Day (Louisiana, Ten- 
nessee). 

King's Birthday (Canada). 
Birthday of Jefferson Davis (1808) (Florida, 
Mississippi, South Carolina, Texas, Virginia). 

6: American Marines victorious at Belleau 
Wood, June 6-10 (1918). 
Nathan Hale Born (1756. 
D-Day (1944). 



7: Daniel Boone Day (Kentucky). 
8: Battle of New Orleans (1815). 

Children's Day, second Sunday in June. 
Regular tv schedule, three times weekly, 
inaugurated by WGY, Schenectady (1928). 
9: Feast of St. Columbia. 

Confederate Memorial Day (Petersburg, Vir- 
ginia). 
1 1 : Feast of St. Barnabas. 

The Continental Congress appointed John 
Adams, Thomas Jefferson, Benjamin Franklin, 
Roger Sherman and Robert R. Livingston to 
draft a declaration of independence ( 1776 ) 
Kamehameha, first King of Hawaii. Observed 
in Hawaii. 

Transatlantic radiophoto of Pope Pius XI by 
Korn appearing in the New York World de- 
clared "a miracle of modern science." ( 1922 ) . 

12: John Augustus Roebling Born (1806). 

Baseball Centennial Celebration of the in- 
vention of the game at Cooperstown, N. Y. 
(1939). 

14: Hawaii organized as U. S. territory (1900). 
Harriet Beecher Stowe Born (1811). 
Flag Day. 

15: Pioneer Day (Idaho). 

Franklin demonstrated the identity of elec- 
tricity and lighting by use of a kite (1752). 
Arkansas, 25th state admitted to the Union 
(1836). 

Oregon boundary treaty signed at Washing- 
ton by Great Britain and U. S. (1846). 
Father's Day; 3rd Sunday in June. 

16: Commencement, the climax of the academic 
year when degrees are conferred with im- 
pressive ceremony. 

17: Bunker Hill Day. (In Massachusetts, Suffolk 
County). 

18: Battle of Waterloo (1815). 

19: Beginning of War of 1812. 

King John of England signed Magna Carta 
(1215). 

~0: West Virginia Day. 

21: Longest Day in Year. 

New Hampshire Joined the Union (1788). 
Constitution Ratified (1788). 

22: Bolivarian Day (Canal Zone). 

24: San Juan Day (Puerto Rico). 

U. S. approves act requiring certain pas- 
senger ships to carry wireless equipment and 
operators (1910). 

25: Virginia Admitted (1788). 

North Korean Communists att;ck So. Korea 
(1950). 

Battle of Big Horn, Montana (1876) "Cus- 
ter's last stand," his defeat by the Sioux 
Indians. 

26: Virginia ratified the U. S. Constitution 
(1788). 

President Truman orders U. S. troops into 
Korea battle (1950). 



83 




JOHN GART 



COMPOSER - CONDUCTOR 



PAUL WINCHELL — JERRY MAHONEY SHOW 

WNBT 



^ultuaus aun Bpttwl EwutH Almauar 



First American Troops Land in France 
(1917). 

Helen Keller Born (1880). 
Archduke Franz Ferdinand Assassinated in 
Sarajevo (1914). 

U. S. purchased rights and franchises of 
France in the Panama Canal (1902). 
Treaty of Versailles ending World War I 
signed (1919). 

George Washington Coethals Born (1858). 
St. Peter's Day. 
30: St. Paul's Day. 

Congress granted Yosemite Valley and Mari- 
posa Big Tree Grove to Calif, for a public 
park (1864). The valley was discovered in 
1851. 

Fourth Atomic Bomb dropped (experimental 
overwater) Bikini (1946). 



29 



3lutg 



Battle of San Juan Hill (1898). 
Dominion Day (Canada). 
Battle of Gettysburg (1863). 
Federal fiscal year designated by the law of 
Aug. 26 (1842), as beginning July 1. 
Dept. of Commerce organizes a radio divi- 
sion to enforce wireless act of June 24, 
1910 (1911). 

Richard Henry Lee's resolution declaring the 
U. S. independent passed by the Continental 
Congress (1776). 
Garfield Assassinated (1881). 
Idaho Admitted (1890). 
John Singleton Copley Born (1737). 
Independence Day. 

U. S. Military Academy at West Point 
Opened (1802). 
Calvin Coolidge Born (1872). 
Slavery Abolished in New York (1825). 
Providence, R. I. founded by Roger Williams 
(1636). 

Work on Erie Canal commenced (1817). 
Thomas Jefferson Died (1826). 
James Monroe Died (1831). 
John Adams Died (1826). 
Cornerstone of Washington Monument laid 
(1848). 

Surrender of Vicksburg (1863). 
Bartholdi's Statu" of Liberty presented to 
U. S. in Paris (1833). 

American pilots first participated in air 
raids over Germany (1942). 
Admiral David G. Farragut Born (1801). 
Republican Party Founded (1854). 
John Paul Jones Born (1747). 
Columbia University Opened (1754). 
U. S. annexed Hawaii (1898). 
John D. Rockfeller Born (1839). 
Liberty Bell Cracked Tolling Death of John 
Marshall (1835). 
Elias Howe Bom (1819). 



Wyoming Admitted (1890). 
James McNeill Whistler Born <1834i. 
John Quincy Adams Born (1767). 
Federal Communications Commission is or- 
ganized to succeed Federal Radio Comm. 
and also to regulate wire telephony and 
telegraphy (1934). 
Orangeman's Day. 
Forrest's Day (Tennessee). 
Stars and Stripes Adopted (1777). 
Bastille Day— First Celebrated in U. S. 
(1914). 

Admiral Perry Opened First Negotiations for 
Trade With Japan (1853). 
St. Swithin's Day. 
Mary Baker Eddy Born (1881). 
First Atomic Bomb exploded (experimental) 
New Mexico (1945). 
Munoz Rivera's Birthday (Puerto Rico). 
William Makepeace Thackeray Born (1811). 
Franco-Prussian War Began (1870). 
Guglielmo Marconi Died (1937). 
Spanish Armada Defeated by England (1588). 
Society of Jesuits Abolished by Pope Clement 
XIV (1773). 

First Battle of Bull Run (1861). 
CBS begins tv broadcasting from station 
W2XAB (1931). 
Simon Bolivar Born (1783). 
Pioneer Day (Utah). 
Mormon Pioneer Day (Idaho). 
Occupation Day (Puerto Rico). 
Fifth Atomic Bomb exploded (experimental 
underwater) Bikini (1946). 
George Bernard Shaw Born (1856). 
Sergei Koussevitzky Born (1874). 
New York ratified the U. S. Constitution 
(1788). 

First Successful Atlantic Cable (1866). 
Barbosa's Birthday, in the Canal Zone. 
Austria Declared War on Siberia (1914). 
Volunteers of America Founder's Day. 
Booth Tarkington Born (1869). 
Benito Mussolini Born (1883). 
Henry Ford Born (1863). 
First Representative Assembly in America 
Convened (1607). 

First patent for wireless telegraphy granted 
in U. S. (1872). 

Experimental television transmitter W2XBS 
opened by NBC in N. Y. (1930). 
Feast of St. Ignatius De Loyola. 



August 



Colorado Day. 

Beginning of World War I (1914). 

Government of India Transferred to British 

Crown (1858). 

U. S. War Dept. purchased its first military 

plane from the Wright Brothers (1909) thus 

founding the Army Air Corps. 

Civic Holiday (Canada). 



S3 



nr 




GUS LESNEVICH 



FORMER WORLD'S LIGHT HEAVYWEIGHT CHAMP 



VS. 



BOB EMERICK 



HIS VERBAL SPARRING PARTNER 



Management: Lohmann-Kroll 
1650 Broadway 
New York City 
Circle 5-9110 









Germany Declared War on England and 
France (1914). 

Columbus Sailed from Spain (1942). 
4: Feast of Sf. Dominic. 

5: Battle of Mobile Bay (1864) with Admiral 
Farragut in command. 

Second Atomic Bomb dropped (1945) Hiro- 
shima. 
6: Feast of the Transfiguration. 

Westinghouse discloses Stratovision plan 
(1945). 
7: International Peace Bridge, dedicated (1927), 
commemorating more than 100 years of 
peace between the U. S. and Canada. 
Creation of War Department (1789). 
Society of Jesuits Restored by Pope Pius 
VII (1814). 
8: Charles A. Dana Born (1819). 

Third Atomic Bomb dropped (1945) Naga- 
saki. 
9: First Train Drawn in U. S. by Steam Loco- 
motive (1831). 
Izaak Walton Born (1593). 

10: Herbert Clark Hoover Born (1874). 

Russia Declared War Against Japan (1945). 

11: The "Clermont" Fulton's steamboat made a 
successful run up the Hudson River (1807). 

14: V-J Day (1945). 

Atlantic Charter Agreement Between 
President F. D. Roosevelt and Prime Minister 
Winston Churchill (1941). 

15: Panama Canal Opened (1914). 

16: Bennington Battle Day (Vermont). 

First transatlantic cable opened (1858). 
George Herman "Babe" Ruth died (1948). 

18: Virginia Dare Born (1587). 

19: National Aviation Day. 

Orville Wright Born (1871). 

20: Benjamin Harrison Born (1833). 

21: Lincoln-Douglas debate began (1858). 

22: Claude Debussy Born (1862). 

23: Oliver Hazard Perry Born (1785). 

24: British Burn White House (1814). 

St. Bartholomew's Day Massacres, France 

(1572). 

Festival of St. Bartholomew. 

26: Suffrage for Women— 19th Amendment 
(1920). 

27: Drilling of first oil well completed in West- 
ern Pennsylvania by Col. Edwin Lourentine 
Drake (1859). 

28: Spanish landed at the site of St. Augustine, 
Fla. (1565). 
Johann Wolfgang von Goethe Born (1749). 

29: Oliver Wendell Holmes Born (1809). 

30: Germany Declared War on Poland (1939). 
Beginning of World War II. 
French fleet arrived in Chesapeake Bay to 
further the interest of American independ- 
ence (1781). 



1: Germany Invaded Poland (1939). 

Official V-J Day (1945). (Surrender Terms 

Signed Aboard U.S.S. Missouri.) 

Labor Day. 

Eugene Field Born (1850). 
3: First American Peace Treaty With England 

(1783). 

Allies Invaded Italy (1943). 
4: Henry Hudson Discovered Manhattan Island 

(1609). 

First Electric Power Station in World in 

New York (1882). 

First telecast coast-to-coast via coaxial 

cable and microwave relays. Occasion of 

Pres. Harry S. Truman opening Japanese 

Peace Treaty Conference (1951). 
5: First Continental Congress (1774). 
6: Lafayette Day. 

First Battle of the Marne (1914): 
7: James Fenimore Cooper Born (1789). 

Japanese Peace Treaty (WW II) signed 

(1951). 
8: Dutch Surrendered New Amsterdam (New 

York) to British (1664). 

Italy Surrendered (1943). 

Crimean War Ended (1855). 
9: Admission Day (California— 1850). 
10: Arthur Holly Compton Born (1892). 

Battle of Lake Erie (1813). 
11: Harvest Festival. 

O. Henry (pen name William Sydney Porter) 

Born (1862). 
12: Henry Hudson entered the river (1609). 

Defender's Day (Maryland). 
13: Walter Reed Born (1851). 

John Joseph Pershing Born (1860). 

Battle of Quebec (1759). 

Battle of St. Mihiel (1918) First battle 

planned and carried out by American forces 

in World War I. 
14: Great Britain and its colonies in America 

adopted the Georgian calendar (1752). 

"The Star Spangled Banner" written by 

Francis Scott Key (1814). 
15: Independence Day of the Central American 

Republics (1821). 

William Howard Taft Born (1857). 
16: Russians Burned Moscow (1812). 
17: Constitution Day. 

18: Cornerstone of U. S. Capital Laid in Wash- 
ington, D. C. (1793). 

N. Y. Times established (1851) when its 

first issue appeared. 

Columbia Broadcasting System goes on air 

with basic network of 16 stations. Major J. 

Andrew White is president (1927). 
19: Washington issued his farewell address to 

people of U. S. (1796). 
20: Rosh Hashonah. 



87 









■■■■■■/■; 



-*i 



..; J 







ROY ROGERS 

"King of the Cowboys' 

AND TRIGGER 



Radio — NBC Coast-to-Coast and Canada Televisi 

Sponsored by Post Cereals 
A Division of General Foods 



NBC Coast-to-Coast 



RCA Victor Recording Artists 

Exclusive Management 

ART RUSH, INC. 

Hollywood 



Motion Pictures — "Son of Paleface" 
A Paramount Picture in Technicolor 

Public Relations Commercial Tie-Ups 

A. L. RACKIN ROY ROGERS ENTERPRISES 

Hollywood Hollywood 



m 



^nltimgis nnh Bptt'ml Supttta Alntmtar 



21 : Great hurricane swept Atlantic Coast of N. Y. 
and New England thence going inland and 
causing great loss of life and property (1938). 

22: Lincoln issued the preliminary proclamation 
freeing the slaves (1862). 
Nathan Hale Executed (1776). 
First Day of Autumn. 

23: Naval battle between "Bonhomme Richard" 
commanded by John Paul Jones and British 
frigate "Serapis" in North Sea (1779). 

24: John Marshall Born (1775). 

25: Balboa discovered the Pacific (1513). 
Bill or Rights (1789). 

26: George Gershwin Born (1898). 

Battle of the Meuse-Argonne (Sept. 26- 
Nov. 11, 1918). 

27: American Indian Day (4th Friday). 

28: George Eugene Benjamin Clemenceau Born 
(1841). 

29: Michaelmas Day. 
Yom Kippur. 

30: Mutual Broadcasting System starts as co- 
operative four-station hookup (WOR, WGN, 
WLW, and WXYZ), carrying first commer- 
cial program (1934). 

1: Francisco Franco Proclaimed Head of Spanish 

Nationalist Government (1935). 

Germany Crossed Border Into Czechoslo- 
vakia (1938). 
2: Ferdinand Foch Born (1851). 

Mohandas Gandhi Born (1869). 
3: Religious Education Week. First full week in 

Oct. 
4: Rutherford B. Hayes Born (1822). 

Wright Brothers Took First Long Distance 

Flight in an Airplane (1905). 

Chester A. Arthur Born (1830). 
* Missouri Day. 

National Business Women's Week, generally 

the second week of Oct. 
7: Stamp Act Congress Held and Declaration 

of Rights Issued by Colonies (1765). 

James Whitcomb Riley Born (1853). 
8: Edward Vernon Rickenbacker Born (1890). 
9: Fire Prevention Week. 

Fraternal Day (Alabama). 

Chicago Fire (1871). 
10: U. S. Naval Academy in Annapolis opened 

(1845). 
11: Eleanor Roosevelt Born (1884). 

Farmer's Day (2nd Friday) (Florida). 

YMCA Founder's Day — Sir George Williams 

Born (1821). 

FCC approves CBS color TV tests (1950). 
12: Columbus Day. 
14: William Penn Born (1644). 
15: First public demonstration of ether as an 

anesthetic. Mass. General Hospital (1846). 
16: Noah Webster Born (1758). 



19: 



22 



23 



24 



17: Surrender of General Burgoyne at Saratoga 

(1777). 
18: General Tojo Appointed Premier of Japan 

(1941). 

Alaska Day. 

FCC sets aside bands in ultra-high fre- 
quencies for television aural or apex broad- 
casting and relay broadcasting, above 30,000 

kc. (1937). 

Surrender of Cornwallis (1781). 

Volstead Act (Prohibition) Passed (1919). 

John Adams Born (1735). 

The Metropolitan Opera House opened with 

presentation of Gounod's Faust (1883). 

Sarah Bernhardt Born (1845). 

Al Jolson died (1950). 

Transcontinental telegraph line completed 

(1861). 

Pennsylvania Day. 

United Nations Day 

William Penn Born (1644). 
26: Erie Canal opened to traffic (1825). 

Better Parenthood Week, observed last week 

in Oct. 
27: Theodore Roosevelt Bom ( T 8 J8 ) 
28: Dedication of Statue of Liberty (1866). 
31: Hallowe'en. 

Admission Day, Nevada (1864). 

Notrmbrr 

1: All Saints' Day (Lousiana). 

Liberty Day (St. Croix, Virgin Islands 

Only). 

National Broadcasting Co. is organized with 

WEAF and WJZ in N. Y. as key stations, 

and Merlin Hall Aylesworth as president 

(1926). 

2: General Election Day. 

North Dakota Admitted (1889). 
South Dakota Admitted (1889). 
James K. Polk Born (1795). 
Warren G. Harding Born (1865). 
George Bernard Shaw died (1950). 

3: Panama declared its independence of Colom- 
bia (1903). 

4: John Philip Sousa Born (1854). 

5: Guy Fawkes Day (English). 
U. S. General Election Day. 

6: Static-less radio system based on FM in- 
stead of AM, is demonstrated on 2Vz meter 
wave by Maj. E. H. Armstrong at the insti 
tute of Radio Engineers, N. Y. (1935). 
American Art Week. 

7: Marie Skladouska Curie Born (1867). 

8: N. Y. Symphony Orchestra gave its first con- 
cert under Leopold Damrosch (1858*. 
Montana Admitted 1 1889). 

9: Great Fire in Boston (1872). 

American Education Week. 

10: Martin Luther Born (1483). 

U. S. Marine Corps was created by the Con- 



^oltoap* anti Special (Ebente Almanac 



tinental Congress (1775). 
11: Armistice Day, World War I. 

Washington Admitted (1889). 
13: Robert Louis Stevenson Born (1850). 
Edwin Booth Born (1833). 

14: Robert Fulton Born (1765). 
Book Week. 

15: Pike's Peak discovered (1806). 

16: Oklahoma Admitted (1907). 

17: Sixth Congress Met for First Time in Wash- 
ington (1801). 
Suez Canal Opened (1869). 

18: Standard Time went into effect in the U. S. 
(1833). 

Dr. V. K. Zworykin demonstrates his kine- 
scope or cathode ray television receiver be- 
fore a meeting of the IRE at Rochester, 
N. Y. (1929). 

19: Lincoln's address at dedication of National 
Cemetery on the battlefie'd at Gettysburg 
(1863). 
James A. Garfield Born (1831). 

21: North Carolina Admitted (1789). 

Edison Announced Invention of Phonograph 
(1877). 

23: Franklin Pierce Born (1804). 

24: Zachary Taylor Bom (1784). 

28: Thanksgiving Day (4th Thursday). 

29: Admiral Byrd Discovered South Pole (1929). 

30: Samuel L. Clemens (Mark Twain) Born 
(1835). 

Russia Invaded Finland (1939). 
Winston Churchill Born (1874). 

December 

2: Promulgation of the Monroe Doctrine (1823). 
3: Illinois Admitted (1818). 

Gilbert Stuart Born (1755). 
5: Martin Van Beuren Born (1782). 

Walt Disney Born (1901). 
7: Pearl Harbor Attacked (1941). 

Roosevelt, Churchill, Stalin Confer at 

Teheran (1943). 

Delaware Day. 

Daily facsimile broadcasting inaugurated by 

KSD, St. Louis (1938). 
8: Eli Whitney Born (1765). 

U. S. Declared War on Japan (1941). 
9: Germany-Italy Declare War on U. S. (1941). 
10: 'U. S. Declared War on Germany-Italy (1941). 

Peace Treaty Signed With Spain (1899). 

Mississippi Admitted (1817). 

Human Rights Day. 
11: Alfred Nobel Born (1833). 

Indiana Admitted (1816). 
12: First Marconi Wireless Across Atlantic 

(1901). 



23: 



24: 



26: 



27: 



29: 



30: 



Pennsylvania Admitted (1787). 
Washington, D. C. became the permanent 
home of the U. S. Govt. (1800). 
Council of Trent 11545). 
Alabama Admitted (1819). 
George Washington Died at Mt. Vernon 
(1799). 

Bill of Rights Day. 

Dr. E. F. W. Alexanderson demonstrates his 
multiple lightbrush television system and 
projector at St. Louis (1926). 
Boston Tea Party. 

Ludwig von Beethoven Born (1770). 
John Creenleaf Whittier Born (1807). 
Aviation Day. 

First Mechanical Airplane F.ight by Wright 
Brothers (1903). 
New Jersey Admitted (1787). 
First Sunday Paper Published (1796). 
Tyrus (Ty) Cobb Born (1886). 
Washington went into winter quarters at 
Valley Forge (1776). 
First Electric Lights on Broadway (1880). 
Pilgrims Landed at Plymouth Rock (1620). 
First day of winter. 

George Washington Resigned Army Commis- 
sion (1783). 

NBC establishes a permanent coast-to-coast 
network (1928). 

"Aida" first performed in Cairo, Egypt (1871 I 
composed for celebration of opening of Suez 
Canal. 

Reginald Fessenden transmits human voice 
by wireless (1906). 

Washington crossed the Delaware to attack 
Trenton (1776). 
Christmas Day. 
Battle of Trenton (1776). 
Record snow fall in New York, exceeding 
in depth, blizzard of 1888 (1347). 
Louis Pasteur Born (1822). 
Iowa Admitted (1848). 
Woodrow Wilson Born (1856). 
Irish Free State Became State of Eire (Ire- 
land). 

Texas Admitted (1845). 
Andrew Johnson Born (1808). 
First American YMCA established in Boston 
(1851). 

MBS, after operation as limited network for 
two years, expands transcontinental^ by 
adding Don Lee Broadcasting System of 
Calif, and other stations (1936). 
Rudyard Kipling Born (1865). 
The Gadsden purchase and new boundary 
treaty ratified by Mexico and the U. S. 
(1853). 
New Year's Eve. 




"WHO, ME?" 

ROBERT QUIGLEY 
Producer-Writer-Director 

RH 4-1201 



92 



NEW ERA OF COOPERATION 



By GORDON C. KINNEY, Director of Radio-Television, The Advertising Council 




Kinney 



SOMETHING pretty wonderful has hap- 
pened in America during the past 10 
years, and virtually everyone in adver- 
tising and broadcasting has been a part 
of it. 

It all started dur- 
ing the first dark 
days of World War 
II. One of Uncle 
Sam's biggest prob- 
lems was how to get 
a thousand and one 
things done voluntar- 
ily on the home 
front. Public-spirited 
business leaders of- 
fered their services 
free. 

They formed The 
Advertising Council 
to tell the story. 
They called upon 

America's unmatched communications 
forces to help. Soon millions of messages 
were going out on radio, in magazines, 
newspapers, posters and car cards, with- 
out cost to the taxpayer. 

But this voluntary service did not end 
with the war. By popular demand, it be- 
gan to help such peacetime causes as 
Saving Bonds, Highway Safety, Commun- 
ity Chests, Red Cross, Economic Educa- 
tion, Crusade for Freedom, Better Schools, 
Civil Defense and Blood Donation. 

This Spring The Advertising Council 
will be ten years old. 

It is generally agreed that the most ef- 
fective tool that the Council has had 
available for public service campaigns 
these past ten years has been the Radio 
Allocation Plan. This Spring, radio ad- 
vertisers, advertising agencies and the 
four major radio networks round out 
their tenth year of cooperation in this 
voluntary plan that they devised just after 
Pearl Harbor, and through which they 
share valuable radio time regularly with 
government agencies and private organi- 
zations to help solve national problems. 

It is typical of the broadcasting indus- 
try that the Radio Allocation Plan, formed 
in wartime, was not de-mobilized at the 
end of World War II. The plan to make 
available for war information radio's most 
valuable time and programs — delivering 
America's biggest radio audiences — was 



literally invented by the Advertising 
Council. It was administered by the Office 
of War Information from April, 1942 to 
the end of 1945. Since 1945, the plan has 
served peacetime projects with the same 
force and effectiveness that marked radio's 
contribution to wartime projects. 

When Korea came, the advertisers, 
agencies, networks and stations that had 
kept the Radio Allocation Plan strong — 
and ready — found themselves called upon 
once again to help America mobilize for 
defense. 

Because they had chosen not to put 
their war-born mechanism for broad in- 
formation campaigns into mothballs in 
1945, radio advertisers, advertising agen- 
cies, networks and stations were in a posi- 
tion to switch immediately to defense mo- 
bilization projects on the very day in 1950 
that the President of the United States 
declared a state of emergency. 

Last year The Advertising Council, in 
cooperation with the NARTB and the 
Broadcast Advisory Council, (a group of 
broadcasters organized at the specific re- 
quest of the government) introduced a 
stepped-up service to all radio and tele- 
vision stations — a monthly guide giving 
full information on mobilization-public 
interest campaigns. 

And this time — unlike 1942 — the adver- 
tising industry stood ready with a com- 
pletely new and powerful medium and 
facility — television. Advertisers, advertis- 
ing agencies, TV networks and stations — 
many of them the same American busi- 
ness companies that had formed the Radio 
Allocation Plan — joined forces with the 
Council and developed a Television Allo- 
cation Plan. This new facility for public 
service quickly took up the defense pro- 
grams; and the Television Allocation Plan 
has expanded rapidly — almost as rapidly 
as television itself — and is still growing. 
Already this Plan has achieved outstand- 
ing support and results for government 
and private information programs. 

The Radio Allocation Plan is an excel- 
lent example of the teamwork in advertis- 
ing that epitomizes The Advertising 
Council. After ten years, this unique 
mechanism still looks like the instrument 
which one national advertiser once de- 
scribed as, ". . . perhaps the most powerful 
tool for public service ever devised." 



93 




A. Maggy Fisher Production 

The only network program which brings you weekly all the great 
names of Piano Music. In the classics, PIANO PLAYHOUSE 
offers such great artists as Jesus Maria Sanroma, Rosalyn 
Tureck, Eugene List, Abram Chasins, Constance Keene, Earl Wild. 
Appleton and Field, Whittemore and Lowe, The Philharmonic 
Piano Quartet, etc., etc., in addition to such great outstanding 
jazz stars as Frankie Carle, Vincent Lopez, Art Tatum, George 

Shearing, Erroll Garner and Skitch Henderson 

i 

all this and the one and only 

MILTON CROSS 

with Margaret and Forrest Perrin at the twin keyboards 

MGM PIANO PLAYHOUSE ALBUM (Volume II) 

now being released 

A fast growing high popularity show, and with spon- 
sorship growing every day, is now available to you at 

LOW CO-OP COST 

PIANO PLAYHOUSE with all its glamour and pres- 
tige is now available at local rates. Ask your ABC 
representative today for full details, write or wire 

American Broadcasting Company 

NEW YORK 



CO-OPERATIVE PROGRAM DEPT. 

Represented by Tin 



7 WEST 66th STREET 

William Morris Agency 

94 



THE IMPORTANCE OF RADIO NEWS 



By JIM BORMANN, President, National Asosc. of Radio News Directors 




Bormann 



TWO major developments dominated the 
field of radio news in 1951. One was 
the headlong arrival of television news as 
one of the top contenders for news atten- 
tion. The other was 
radio's decision to go 
to the mat to defend 
its right to freedom 
of information. Nei- 
ther development has 
reached fulfillment, 
but both can be 
counted on to hold 
the attention of 
newsmen in radio 
and television dur- 
ing 1952. 

One indication of 
the new importance 
attached to video 
news by the news- 
men themselves 

came at the annual NARND convention in 
Chicago, November 12, 13 and 14. The 
problems of producing television news- 
casts and the problems of competing with 
them held the attention of nearly every 
delegate. TV monopolized the major por- 
tion of the convention program as well as 
much of the out-of-sessions conversation 
there. 

NBC's television news chief, Frank Mc- 
Call, headed a lively discussion of techni- 
cal developments in video news coverage. 
He listed many important advances dur- 
ing the past year, but acknowledged one 
major problem as yet unsolved. The 
speed of transmission for news film to TV 
stations all over America is still limited, 
he said, to the speed of the airplanes which 
fly the footage. It's the fastest transporta- 
tion presently available, but it's too slow 
to keep up with the news itself, which is 
transmitted instantaneously by the news 
service over a network of teletype cir- 
cuits. 

"When it becomes possible to transmit 
motion pictures over a micro-wave sys- 
tem," McCall said, "then television news 
will really be in business on a competi- 
tive scale." 

Officials of International News and 
United Press admitted privately that the 
newsreeLs which their organizations are 
producing necessarily suffer from the 
same transportation lag. Film footage of 
events happening in the eastern time zone 



seldom is available for presentation by 
west coast TV stations until 12 to 24 hours 
after the event. 

"Let's face it," said one wire service 
executive; "the plane that flies our films 
doesn't move any faster than planes used 
by the other services." 

The year 1951 may mark the awakening 
of radio to the urgent need for defending 
its right to freedom of information. Under 
the vigorous leadership of Bill Ray, NBC, 
Chicago, the NARND Freedom of Infor- 
mation committee kept the membership 
informed on events which affected this 
right. NARND President Ben Chatfield 
of WMAZ. Macon, Ga., joined with the 
leaders of other radio and press organiza- 
tions in protesting against the order re- 
stricting the release of certain information 
by government bureaus. The executive 
order was regarded by newsmen generally 
as peacetime censorship, opposed to the 
public interest. 

Similar protests were registered by the 
National Association of Radio and Tele- 
vision Broadcasters, the AP Managing 
Editors Association, the American Society 
of Newspaper Editors and the American 
Newspaper Publishers Association. At its 
convention, NARND adopted a resolution 
calling on the President to withdraw or 
modify his order curtailing free access to 
information about our government. 

The nation's press and the nation's radio 
had formed an alliance, standing together 
on common ground in a common cause. 
The quarrels and the rivalry that had sep- 
arated them in the past seemed less im- 
portant than ever as they joined forces in 
a modern crusade for freedom at home. 
At year's end, the executive order was 
still in force, but the fight to repeal it 
had only begun. 

The area of NARND's influence was ex- 
panded during 1951 as the organization's 
membership passed the 300 mark for the 
first time. Added recognition came to 
NARND with the appointment of Presi- 
dent Chatfield to membership on the 
Broadcast Advisory Council and to the 
Council on Radio and Television Journal- 
ism. NARND now sits as a full partner 
with management on the board which 
advises on industry affairs. It also has 
increased its stature as a professional or- 
ganization by participating in the affair.3 
of the journalism schools where the news- 
men of tomorrow receive their training. 



95 



NOW. ..THE ULTIMATE IN 

CUSTOM RECORDING! 



I 




CAPITOL RECORDS OFFERS 
com/ztefo 



a 




e/wice6 



• Here, at last, are Custom Recording facilities superlative 
in technical excellence and personnel . . . complete in 

the finest and latest equipment . . . luxurious in spacious 
studios and lounges and, wonderfully convenient! 

• Artists, Producers, Recording Companies, Advertising 
Agencies and Advertisers have long expressed a desire 
for custom recording comparable to the fidelity and 
quality associated with the major recording studios . . . 
Now, Capitol makes its outstanding facilities available 

to all who demand the ultimate in sound reproduction ! 

• Whether your requirement be for a speech or a 
symphony. . . an organ number or audition . . . audience 
facilities for a radio or television extravaganza, Capitol's 
studios promise you perfection in the end result . . . 
comfort and convenience in the process! 

STUDIO & RECORDING SERVICES DIVISION 

Capitol Records, Inc. 

5515 Melrose Ave., Hollywood 38, Calif. 

HEmpstead 7114 

studios in Hollywood • New York • Chicago • Nashville 




TV FILMS BEST BET FOR SPONSOR 



By JOHN L. SINN, President, Ziv Television Programs, Inc. 




John L. Sinn 



ALREADY the nation's television pro- 
ducers are producing more films for 
television than the nation's motion picture 
producers are producing films for theaters. 

The video film in- 
dustry is today pro- 
ducing more than 3000 
hours of film for tele- 
vision annually, and 
that figure will in- 
crease significantly 
during this year and in 
the years to follow. 

The advantages of a 
filmed television series 
to a sponsor are quite 
obvious. Film offers 
him a maximum of 
flexibility of program 
structure, as well as the opportunity to 
provide non inter-connected stations with 
top-level programming. With film he can 
also overcome such problems as the time 
differential between east and west coasts. 

The program structure can be more 
thoughtfully planned and presented on 
film than "live." In "live" programming 
a director frequently has to make "on the 
spot" decisions and emerge with the wrong 
camera angles. The director of the filmed 
show can choose his angles more care- 
fully and never make mistakes if he does 
his job intelligently. 

All of the "to err is human" element 
inherent in "live" production is eliminated 
on film. The fluffs wind up on the cutting 
room floor. 

Of course, not all types of programs 
lend themselves to film. However, we in 
the industry believe that 80-90% of all 
television programming can be filmed and 
will some day in the not too distant future 
be done in that manner. 

We in the filmed-"open end" industry 
go a step further and say that eventually 
100% of the filmed television shows will 
be "open end" because "open end" filmed 
shows offer the maximum advantages to 
the sponsor. 

To the national sponsor who wants to 
concentrate on selected markets, the 
"open end" filmed show affords the oppor- 
tunity to purchase at local rates a top- 



budgeted production such as "The Un- 
expected," whose production budget is 
$23,500 or "Boston Blackie" whose pro- 
duction budget is $21,000 per half -hour 
show, or "Cisco Kid" or other similarly 
top-grade shows. Such a sponsor can then 
buy the best available time in his selected 
markets, make his deal with the station 
in each city which can do the best job for 
him, and then by inserting a hard-hitting 
local sales message, "live" or filmed, can 
be assured of getting the top results from 
his advertising budget. 

Similarly, the regional advertiser and 
local advertiser whose advertising budg- 
ets could not stand the initial production 
costs of such shows, are able to present 
such shows locally, at prices they can 
well afford, and build up big audiences 
for their sales messages in their communi- 
ties. 

Last, but certainly not least of the rea- 
sons why "open end" filmed shows are 
destined to be the dominant category of 
all TV programming is the fact that sta- 
tions prefer to buy and re-sell such shows 
at the local level in order to realize the 
maximum revenue from the sale of their 
time. At the same time, the stations could 
not themselves otherwise hope to offer 
the advertisers in their communities top 
programs, featuring top names, top pro- 
duction values, top direction, and top 
everything else, because obviously top tal- 
ent leaves local communities and heads 
for the three major production centers. 

Thus, an infant industry of five years 
ago has become a very healthy big boy 
who must grow into an even healthier 

giant. 

Surveys which have been taken by 
trade magazines and other organizations 
prove that the public no longer knows 
nor cares which programs are on film or 
live. The "bugs" of five years ago have 
been exterminated completely. 

This, too, explains why more and more 
sponsors are turning to filmed shows, and 
why more specifically they are turning to 
filmed "open end" shows to do the job. 



97 





. . . OFFERS THESE 


1 g ft jj i ▼ i 1 


W PROGRAM AIDS 


^dj 1 ft jl kj 1 


L-jj Wk TO THE BROADCASTER 




RJft^^ BMI services are all designed to aid the broadcaster 




and are available to every BMI-licensed station. Check with 




your music librarian or program director 




for this material. 



CONTINUITY Music programs that sell ... ready for imme- 
diate use . . . smooth, well written continuity for a 
variety of program purposes: 

ACCORDING TO THE RECORD (five minutes, daily) 
SPOTLIGHT ON A STAR (five mins., five times 

weekly) 
TEEN AGE BOOK PARADE (quarter hour, weekly) 
SPECIAL EVENTS (half hour, periodically) 

CONCERT MUSIC Monthly Pin Up Sheet listing new 
recordings of outstanding contemporary and standard 
compositions. 

"Your Concert Hall"— a series of half hour radio scripts, 
three times weekly. 

"Today In Music"'— dates and facts ahout the important 
music events of the month. 

PROGRAM CLINICS Third year of State-wide clinics cov- 
cring hroadcasting in all aspects ... Brought into the 
field for the benefit of every station staff. 

MUSIC MEMO Monthly informational bulletin . . . the 
radio man's guide to BMI music . . . contains Recordata 
and Pin Up Patter. 



COPYRIGHT RESEARCH Thorough, up-to-the-minute 
information on music clearance ... a complete basic 
catalog and regular weekly supplements of new pub- 
lished music with consolidated indexes provided semi- 
annually. 

NEWSLETTER Personal monthly message to the BMI 
family. An exchange of radio and music ideas. 

MEET THE ARTIST Valuable reference of vital statistics 
on 144 of the nation's popular recording artists. 

RtCURD REPORT Forecast of tomorrow's song hits . . . 
weekly facts about BMI-licensed tunes coming up. 

HOLIDAY MUSIC Timely suggestions of appropriate 
music for seasonal and holiday occasions. 

MUSIC DISTRIBUTION Music of every type, published by 
BMI and affiliated publishers, and occasionally records, 
mailed to stations. 

PERFORMINDEX Handy, time-saving catalogue of most- 
performed BMI-licensed titles. 



PIN UP SHEETS Convenient and timely reference to the 
current song leaders . . . pop hits, folk favorites, rhythm 
and blues leaders . . . issued monthlv. 



CATEGORICAL INDEX Provides immediate reference to a 
wide variety of song titles, arranged for selecting appro- 
priate music in countless script situations. 



Your BMI Field Representative, who visits your station periodically, can be 
helpful in many ways. For any personal problem in selecting or program- 
ming music send your inquiry to BMI's Station Service Department. 



BROADCAST M U S I C, I W C . £ 

s«n FIFTH AVENUE • NEW YORK 19, N. Y. 



98 




...ALWAYS 
AT YOUR SERVICE 



c ^e basic tb*"* ^ program- 

iali on^roaaca»- .on— * ^ oI *e 

toireso" e e can 

„,. ttMl broadcast 

ro eet every— ^ 



B R O AD C A ST MUSI C - I W C . 



NEW YORK 19, 



Radio and Television 


f ELim©INIE NUMBERS 


in NEW YORK 



AM Radio Stations 

WBNX MEIrose 5-0333 

WCBS PLaza 5-2000 

WEVD PLaza 7-0880 

WFAS WHite Plains 9-6400 

WCBB FReeport 9-1400 

WHLI HEmpstead 2-8000 

WHOM Circle 6-3900 

WINS BRyant 9-6000 

WJZ TRafalgar 3-7000 

WKBS OYster Bay 6-2500 

WLIB ORegon 9-2720 

WMCA Circle 6-2200 

WMGM MUrray Hill 8-1000 

WNBC Circle 7-8300 

WNEW PLaza 3-3300 

WNYC WHite Hall 3-3600 

WOR LOngacre 4-8000 

WOV Circle 5-7979 

WQXR LAckawanna 4-1100 

WWRL NEwton 9-3300 

FM Radio Stations 

WABF-FM TEmpleton 8-5400 

WCBS-FM PLaza 5-2000 

WFAS-FM WHite Plains 9-6400 

WGHF MUrray Hill 6-3266 

WGNR New Rochelle 6-1460 

WGYN BOwling Green 9-4054 

WHLI-FM OLympia 8-1100 

WJZ-FM TRafalgar 3-7000 

WMGM-FM MUrray Hill 8-1000 

WNBC-FM Circle 7-8300 

WNYC-FM WOrth 2-5600 

WOR-FM LOngacre 4-8000 

WQXR-FM LAckawanna 4-1100 

TV Stations 

WABD MUrray Hill 8-2600 

WATV BArclay 7-8216 

WCBS-TV PLaza 5-2000 

WJZ-TV TRafalgar 3-7000 

WNBT Circle 7-8300 

WOR-TV LOngacre 4-8000 

WPIX MUrray Hill 2-1234 

National Networks 

American Broadcasting Co Circle 7-5700 

Columbia Broadcasting System PLaza 5-2000 

Keystone Broadcasting System PLaza 7-1460 

Mutual Broadcasting System Pennsylvania 6-9600 

National Broadcasting Co Circle 7-8300 

Liberty Broadcasting System MUrray Hill 8-5580 

Station Representatives 

ABC Spot Sales TRafalgar 3-7000 

Avery-Knodel, Inc JUdson 6-5536 

Hil F. Best LExington 2-3783 

John Blair & Co MUrray Hill 9-6084 

Blair-TV, Inc MUrray Hill 6-6263 

Guy iBolam ALgonquin 4-7881 

The Boiling Co., Inc PLaza 9-8150 

The Branham Co MUrray Hill 6-1860 

Burn-Smith Co., Inc MUrrav Hill 2-3124 

CBS Radio Soot Sales PLaza 5-2000 

CBS TV SDot Sales PLaza 5-2000 

Henry I. Christal MUrray Hill 8-4414 

Thomas F. Clark Co., Inc MUrray Hill 4-6317 

Clark-Wandless Co ORegon 9-1575 

Continental Radio Sales LExington 2-2450 

Donald Cooke, Inc MUrray Hill 2-7270 

Devney & Co MUrray Hill 7-5635 



Everett-McKinney, Inc PLaza 

Forjoe & Co., Inc PLaza 

Free & Peters, Inc PLaza 

Me'chor Guzman Co., Inc Circle 

H-R Representatives, Inc MUrray Hill 

Headley-Reed Co MUrray Hill 

George P. Hollingbery Co BRyant 

The Katz Agency, Inc PLaza 

Joseph Hershey McGillvra, Inc. .. .MUrray Hill 
Robert Meeker Associates, Inc. .. MUrray Hill 
National Bcstg. Co. (Spot-Local Sales) . .Circle 

Pan American Bcstg. Co MUrray Hill 

John E. Pearson Co PLaza 

John H. Perry Associates MUrray Hill 

Edward Petry & Co., Inc MUrray Hill 

Radio Representatives MUrray Hill 

William G. Rambeau Co MUrray Hill 

Paul H. Raymer Co., Inc PLaza 

The O. L. Taylor Co MUrray Hill 

The Walker Co MUrray Hill 

Weed & Co MUrray Hill 

Adam J. Young, Jr., Inc MUrray Hill 

Advertising Agencies 

Anderson & Cairns, Inc MUrray Hill 

N. W. Ayer & Son, Inc Circle 

Badger & Browning & Hersey Circle 

Ted Bates, Inc JUdson 

Batten, Barton, Durstine & Osborn. . . ELdorado 

Benton & Bowles, Inc MUrrav Hill 

The Biow Co., Inc PLaza 

Franklin Bruck Advertising Corp Circle 

Calkins, & Holden PLaza 

Campbell-Ewald Co., Inc MUrray Hill 

Cecil & Presbrey, Inc MUrray Hill 

Compton Advertising, Inc Circle 

Cunningham & Wolsh, Inc MUrrav Hill 

Dancer-Fitzgerald & Sample, Inc ORegon 

D'Arcy Advertising Co PLaza 

Doherty, Clifford & Shenfield, Inc.. .BRyant 

Donahue & Co., Inc COIumbus 

Doremus & Co WOrth 

Dowd, Redfield & Johnstone MUrray H:ll 

Roy S. Durstine, Inc Circle 

Erwin, Wasey & Co., Inc.: LExington 

William Esty & Co MUrray Hill 

Federal Advertising Agency, Inc. . MUrray Hill 

Foote, Cone & Belding MUrray Hill 

Albert Frank-Guenther Law COrtlandt 

Fuller & Smith & Ross, Inc MUrray Hill 

Gardner Advertising Co COIumbus 

Geyer, Newell, & Ganger, Inc PLaza 

Grey Adv. Agency, Inc CHickering 

Hirshon-Garfield, Inc MUrray Hill 

Charles W. Hoyt Co., Inc MUrray Hill 

Duane Jones Co., Inc PLaza 

Kastor, Farrell, Chesley 8. Clifford, Inc. ORegon 

The Joseph Katz Co MUrray Hill 

Kenyon & Eckhardt, Inc MUrray Hill 

Abbott Kimball Co., Inc PLaza 

Kudner Agency, Inc Circle 

Al Paul Lefton Co., Inc VAnderbilt 

Lennen & Mitchell, Inc MUrray Hill 

Marf ree Adv. Corp LOngacre 

Marschalk & Pratt Co VAnderbilt 

J. M. Mathes, Inc LExington 

McCann-Erickson, Inc JUdson 

Emil Mogul Co., Inc COIumbus 

Morey, Humm & Johnstone, Inc BRyant 

Morse International, Inc ORegon 

George R. Nelson Circle 

Peck Adv. Agency, Inc PLaza 

Pedlar & Ryan, Inc PLaza 

Fletcher D Richards, Inc JUdson 



9-3747 
5-8501 
9-6022 
7-0624 
9-2606 
3-5467 
9-3960 
9-4460 
2-8755 
2-2170 
7-8300 
2-0810 
8-2255 
4-1647 
8-0200 
8-4392 
6-5940 
9-5570 
8-1088 
3-5830 
7-7772 
9-0006 



8-5800 
6-0200 
7-3719 
6-0600 
5-5800 
8-1100 
9-1717 
7-7660 
5-6900 
8-3190 
8-1234 
6-2800 
3-4900 
9-0600 
8-2600 
9-0445 
5-4252 
4-0700 
8-1275 
6-1400 
2-8700 
5-1900 
8-4200 
8-5000 
7-5060 
6-5600 
5-2000 
5-5400 
4-3900 
8-8900 
2-2000 
3-4848 
9-4440 
8-1223 
8-5700 
3-9600 
6-3200 
6-4340 
2-9170 
4-7190 
6-2022 
2-7450 
6-3400 
5-2482 
9-5950 
9-4600 
5-5430 
3-0900 
5-1500 
6-5400 



100 



Radio-TV Telephone Numbers in New York • • • 



RuHuauff & Ryan, Inc MUrray Hill 6-6400 

Sherman & Marquette, Inc PLaza 7-6400 

Street & Finney, Inc WAtkms 4-8510 

Sullivan, Stautfer, Colwell & Bayles. . .ORcgon 9-2500 

J. D. Tarcher & Co., Inc Circle 6-2626 

J. Walter Thompson Co MUrray Hill 3-2000 

J. Franklyn Viola CHickcring 4-3254 

Warwick & Lcgler, Inc MUrray Hi. I 4-5800 

William H. Weintraub & Co., Inc. MUrray Hill 8-3901 

Weiss & Geller, Inc PLaza 3-4070 

Ward Wheelock Co PLaza 3-71 20 

Young & Rubicam, Inc MUrray Hill 9-5000 

Publications 

Advertising Age MUrray Hill 6-8180 

Advertising & Selling LOngacrc 5-3320 

Billboard, The PLaza 7-2800 

Broadcasting PLaza 5-8354 

Editor & Publisher BRyant 9-3052 

Film Daily BRyant 9-7117 

Printers' Ink MUrray Hill 3-6500 

RADIO-TLLEVISION DAILY Wisconsin 7-6336 

Radio & Television Weekly WAIker 5-2576 

Sales Management LExington 2-1760 

Sponsor MUrray Hill 8-2772 

Standard Rate & Data Service. ... LExington 2-6611 

Television Magazine PLaza 3-3671 

Tide MUrray Hill 3-7700 

Variety Luxemburg 2-2700 

News Associations 

Associated Press PLaza 7-1111 

International News Service MUrray Hill 7-8800 

Press Association, Inc PLaza 7-1111 

Reuters BRyant 9-8558 

Transradio Press Service, Inc MUrray Hill 2-4053 

United Press Associations MUrray Hill 2-0400 

Talent Agencies 

Affiliated Artists PLaza 3-1862 

All America Artists, Inc Circle 6-6646 

Batchelor Enterprises, Inc Circle 6-4224 

Columbia Artists Management, Inc Circle 7-6900 

Consolidated Radio Artists, Inc COIumbus 5-3580 

Frank Cooper Associates VAnderbilt 6-5661 

Fanchon & Marco, Inc CHickering 4-3956 

Gale, Inc PLaza 7-7100 

William McCaffrey Agency ELdorado 5-1076 

Management Corp. ot America PLaza 9-7500 

Music Corp. of America PLaza 9-7500 

William Morris Agency, Inc JUdson 6-5100 

Marjorie Morrow CHickering 4-0644 

National Concert & Artists Corp PLaza 9-6000 

Robbins Bros MUrray Hill 7-2033 

Organizations, Unions and 
Government Agencies 

Actors' Equity PLaza 7-7660 

Advertising Federation of America. ... BRyant 9-0430 

AAAA LExington 2-7980 

American Communications Assn COrtland 7-1374 

American Federation of Musicians PLaza 8-0600 

AFRA VAnderbilt 6-1810 

ASCAP MUrray Hill 8-8800 

American Television Society MUrray Hill 6-0238 

AMPA Luxemburg 2-1790 

Broadcast Music, Inc PLaza 7-1800 

Federal Communications Comm WAtkins 4-1000 

Federal Trade Commission WHitehall 3-8000 

Institute of Radio Engineers REgent 7-9600 

Music Publishers' Protective Association Circle 6-3084 

NAPA Circle 7-8194 

NARSR MUrray Hill 5-4141 

Professional Music Men, Inc COIumbus 5-7362 

Radio Writers' Guild MUrray Hill 6-5252 

SESAC, Inc MUrray Hill 5-5365 

Song Writers' Protective Assn COIumbus 5-3758 

Television Broadcasters' Assn., Inc.LAckawanna 4-4788 

Radio-TV Program and 
Transcription Cos. 

Advance Television Pictures Service Circle 5-6873 



Advertisers Recording Service, Inc. Circle 6-0H1 

Affiliated Program Service, Inc. . . Murray Hill 7-1881 

Air Features MUrray Hill 9-5900 

Alton Alexander Productions LOrroine 8-3100 

American Institute Food Products MUrray Hill 8-4900 

Apex Recording Studios, Inc PLaza 7-7067 

Arts Recording Studios PLaza 8-0407 

Associated Program Service PLaza 7-7710 

Associated Radio & TV Production MUrray Hill 6-2523 

Audio-Video Recording Co PLaza 7-0780 

Jack Barry Productions, Inc ORcgon 9-3118 

Basch Radio & TV Productions MUrray Hill 2-8877 

V. S. Becker Advtg. Service Luxemburg 2-1040 

Ford Bond Radio Productions, Inc Circle 7-2236 

Byron Productions Co Circle 6-2677 

The Bruce Chapman Ce- Wisconsin 7-9244 

Cineffects, Inc Clrc'e 6-0951 

Cinemart, Inc MUrray Hill 4-1562 

Coastal Recording Co Circle 6-3900 

Columbia Transcriptions Circle 5-7300 

Louis C. Cowan, Inc PLazo 9-3700 

Frederic Damrau, M.D PLaza 5-3638 

Cordon M. Day Productions Oregon 9-3595 

Decca Records, Inc COIumbus 5-230D 

Roy DcGroot, Consultants, Inc MUrray Hill 7-9135 

Empire Broadcasting Co .... PLaza 9-4500 

Mildred Fenton Productions PLaza 9-8266 

Fisher Productions PEnnsylvania 6-9557 

Allen A. Funt Radio Productions JUdson 6-5227 

Cale, Inc PLaza 7-7100 

Ceneral Artists Corp Circle 7-7543 

John E. Gibbs & Co COIumbus 5-7504 

Harry S. Goodman Radio Productions. . . PLaza 5-6131 
Laurence Hammond Productions, Inc. ..PLaza 9-2210 

Arthur Henley Productions ILIinois 9-6729 

Hudes & Lind BO'ilevard 8-3065 

Hummert Radio Features MUrray Hill 9-5900 

International 16mm Corp PLaza 7-2265 

Roger Kay Enterprises Circle 5-7880 

Keystone Broadcasting System, Inc PLaza 7-1460 

Lang-Worth Feature Programs, Inc JUdson 6-5700 

Bob Loewi Productions, Inc PLaza 5-0958 

Phillips H. Lord, Inc PLaza 5-221 1 

Charles Michelson, Inc PLaza 7-0695 

Motion Pictures Stages, Inc PLaza 3-4840 

William Morris Agency, Inc JUdson 6-5100 

Murphy-Lillis Productions, Inc PLaza 7-8144 

Music Corp. of America PLaza 9-7500 

Muzak Corp PLaza 7-7710 

NBC Radio Recording Div Circle 7-8300 

National Concert & Artists Corp PLaza 9-6000 

Nelson Productions, Inc MUrray Hill 6-5862 

Press Associations, Inc PLaza 7-1 1 1 1 

Prockter Productions, Inc JUdson 6-4830 

Radio Artists Corp MUrray Hill 8-0940 

Radio Events, Inc MUrray Hill 7-1668 

Radio Features of America Luxemburg 2-5130 

Radio-Video Associates PLaza 5-5781 

Reemack Enterprises, Inc MUrray Hill 7-7979 

Reeves Sound Studios, Inc ORegon 9-3550 

Rockhill Radio PLaza 9-7979 

Bernard L. Schubert, Inc MUrray Hill 8-0940 

SESAC, Inc MUrray Hill 5-5365 

K. R. Smith JUdson 2-3791 

Henry Souvaine, Inc Circle 7-5666 

Richard Stark & Co Circle 6-7337 

Irvin Paul Sulds, Inc TEmpleton 8-7025 

Television Screen Productions, Inc PLaza 5-0808 

Transcribed Radio Shows Luxemburg 2-3530 

Transfilm, Inc Luxemburg 2-1400 

United Press Associations MUrray Hill 2-0400 

Thomas J. Valentino, Inc Circle 6-4675 

Chick Vincent Co ELdorado 5-0734 

Von Baumann Studio RHinelander 4-5508 

Roger White Productions PLaza 5-3560 

Wolf Associates, Inc PLaza 5-7620 

Wolff-Feldman Enterprises, Inc LAckawanna 4-3450 

World Broadcasting System, Inc... MUrray Hill 8-4700 

World Video, Inc PLaza 9-3870 

Wynn, Wright Associates PLaza 3-4417 

Frederick W. Ziv Co., Inc MUrray Hill 8-4700 



101 



Radio and Television 



ELEPHONE NUMBERS 

in CHICAGO 



4M Radio Stations 

WAAF RAndolph 6-1932 

WAIT FRanklin 2-0660 

WB'BM WHitehall 4-6000 

WCFL MOhawk 4-2400 

WCRW EAstgate 7-6860 

WEDC ROckwell 2-9461 

WENR ANdover 3-7800 

WCES SAcramento 2-1700 

WON Superior 7-0100 

WHFC CLiffside 4-7411 

WIND WHitehall 4-2170 

WJjD STate 2-5466 

WLS MOnroe 6-9700 

WMAQ Superior 7-8300 

WMBI Michigan 2-1570 

WNMP SHeldrake 3-1590 

WSBC MOnroe 6-9060 

FM Radio Stations 

WEAW AMbassador 2-1 128 

WEFM STate 2-1357 

WEMS CLiffside 4-7411 

WMOR ANdover 3-6050 

WOAK SAcramento 2-6272 

WXRT MOnroe 6-9060 

Television Stations 

WBKB RAndolph 6-8210 

WENR-TV ANdover 3-7800 

WCN-TV Financial 6-001 1 

WNBQ Superior 7-8300 

National Networks 

American Broadcasting Co Andover 3-7800 

Columbia Broadcasting System WHitehall 4-6000 

Keystone Broadcasting System STate 2-6303 

Mutual Broadcasting System WHitehall 4-5060 

National Broadcasting Co Superior 7-8300 

Station Representatives 

Avery-Knodel, Inc ANdover 3-4710 

|ohn Blair & Co Superior 7-8659 

The Boiling Co DEarborn 2-5277 

The Branham Co CEntral 6-5726 

Burn-Smith Co CEntral 6-4437 

Capper Publications CEntral 6-5977 

CBS Radio Sales WHitehall 4-6000 

Thomas F. Clark Co CEntral 6-1112 

Crosley Broadcasting Corp STate 2-6693 

Everett-McKinney, Inc Superior 7-9052 

Forjoe & Co DEIaware 7-1874 

Free & Peters, Inc FRanklin 2-6373 

Headley-Reed Co FRanklin 2-4686 

George P. Hollingbery ANdover 3-2636 

Hal Holman Co FRanklin 2-0016 

H-R Representatives RAndolph 6-0113 

The Katz Agency CEntral 6-4006 

Joseph Hershey McGillvra, Inc STate 2-5282 

J. P. McKinney & Son SUperior 7-9866 

Robert Meeker Associates, Inc CEntral 6-1742 

National Broadcasting Co SUperior 7-8300 

John E. Pearson Co STate 2-7594 

John H. Perry Associates HArrison 7-8085 

Edward Perry & Co., Inc WHitehall 4-0011 

Radio Sales WHitehall 4-6000 



William C. Rambeau Co ANdover 3-5566 

Paul H. Raymer Co SUperior 7-4473 

The Taylor Co STate 2-5260 

Sears Or Ayer, Inc SUperior 7-8177 

Walker Co ANdover 3-5771 

Weed & Co RAndolph 6-7730 

Adam Young, Jr., Inc ANdover 3-5448 

Advertising Agencies 

Aubrey, Moore & Wallace, Inc Financial 6-1600 

N. W. Ayer & Son, Inc RAndolph 6-3456 

A. N Baker Adv. Agency, Inc FRanklin 2-8895 

BBD&O SUperior 7-9200 

Beaumont & Hohman CEntral 6-4230 

Gordon, Best, Co., Inc STate 2-5060 

Hill Blackett SUperior 7-6500 

Bozell & Jacobs, Inc CEntral 6-6503 

Richard Bradley Associates WHitehall 4-5543 

Buchanan & Co., Inc ANdover 3-61 1 1 

Leo Burnett Co., Inc CEntral 6-5959 

Bumett-Kuhn Advertising Co SUperior 7-3800 

Campbell-Ewald Co CEntral 6-1946 

Campbell-Mithun Inc DEIaware 7-7553 

Dancer-Fitzgerald-Sample Financial 6-4700 

W. B. Doner & Co DEarborn 2-4674 

Doremus & Co CEntral 6-9132 

Erwin Wasey & Co RAndolph 6-4952 

Albert Frank-Guenther Law, Inc DEarborn 2-6424 

Foote, Cone & Belding SUperior 7-4800 

Goodkind, Joice & Morgan, Inc SUperior 7-6476 

Grant Advertising, Inc SUperior 7-6500 

Henri, Hurst & McDonald, Inc FRanklin 2-9180 

H. W. Kastor & Sons Advertising Co. ..CEntral 6-5331 

W. E. Long Co RAndolph 6-4606 

MacFarland, Aveyard & Co RAndolph 6-9360 

Malcolm-Howard RAndolph 6-7942 

Maxon, Inc WHitehall 4-1676 

McCann-Erickson WEbster 9-3701 

Arthur Meyerhoff & Co DEIaware 7-7860 

C. L. Miller Co CEntral 6-1640 

Needham, Louis Brorby, Inc STate 2-5151 

Olian Advertising Co STate 2-3381 

O'Neil, Larson & McMahon ANdover 3-4470 

Presba, Fellers & Presba, Inc CEntral 6-7683 

L. W. Ramsey Co FRanklin 2-8155 

Roche, Williams & Cleary RAndolph 6-9760 

Ruthrauff & Ryan, Inc Financial 6-1833 

Schwimmer & Scott DEarborn 2-1815 

Russell M. Seeds Co DEIaware 7-1045 

Sherman & Marquette, Inc DEIaware 7-8000 

Tatham-Laird, Inc RAndolph 6-2171 

J. Walter Thompson Co SUperior 7-0303 

Wade Advertising Agency STate 2-7369 

Weiss and Geller DEIaware 7-1124 

Weston-Barnett, Inc WHitehall 4-7725 

Young & Rubicam Financial 6-0750 



Radio-TV Program and 
Transcription Cos. 

Air Shows, Inc Superior 7-0506 

Louis G. Cowan & Co RAndolph 6-2022 

Columbia Records Corp WHitehall 4-6000 

Decca Records, Inc DEIaware 7-8800 

Feature Productions STate 2-8999 

Green Associates WHitehall 4-0818 

L. S. Toogood Recording Co CEntral 6-5275 

Hollywood Recorded Features, Inc. . . LOngbeach 1-6730 

William Morris Agency STate 2-3632 

Jewell Radio Productions Financial 6-4474 

Beulah Karney, Inc STate 2-50S0 



102 



Radio and Television 

T ELEPHONE NUMBERS 

CHICAGO WASHINGTON 



Herbert S. Laufman WEbster 9-2302 

Les Lear Productions Corp ANdover 3-7233 

Art Linick Enterprises Superior 7-3311 

Monogram Radio Programs, Inc ANdover 3-7169 

Morton Radio Productions, Inc CEntral 6-4144 

Music Corp. of America DEIaware 7-1100 

NBC Radio Recording Division SUperior 7-8300 

Radio Features, Inc f Ranklin 2-4392 

RCA Manufacturing Co WHitehall 4-4600 

Standard Radio Trans. Service, Inc STate 2-3153 

Hal Tate Radio Productions SHeldrake 3-0880 

Tele-Radio Creations, Inc MOhawk 4-0015 

Television Adv. Productions, Inc STate 2-5941 

Wright Radio Productions SUperior 7-1280 

Frederic W. Ziv Co FRanklin 2-8917 

News Agencies and Ass'ns. 

Associated Press STate 2-7700 

International News Service ANdover 3-1234 

Press Association, Inc STate 2-4581 

Transradio Press Service STate 2-7904 

RADIO DAILY ANdover 3-6050 

FR 2-3238 
United Press RAndolph 6-4172 



Radio-TV, Govt. 

Phone Numbers in 

WASHINGTON, D. C. 



Federal Departments and 
Agencies 

American National Red Cross R'Epublic 8300 

Archives, National REpublic 7500 

Capitol U. S. (Senate, House of Reps.) . NAtional 3120 

Census, Bureau of the LUdlow 4-3000 

Commerce, Department of STerling 9200 

Copyright Office — Library of Congress. STerling 0400 
Court of Customs & Patent Appeals. . ..NAtional 4696 

Defense Mobilization, Office of Executive 3300 

Executive Mansion NAtional 1414 

FEDERAL COMMUNICATIONS 
COMMISSION Executive 3620 

Federal Trade Commission Executive 6800 

Government Printing Office District 6840 

Interior, Department of the REpub'ic 1820 

Justice, Department of REpublic 8200 

Labor, Department of Executive 2420 

National Labor Relations Board STerling 7373 

National Military Establishments 

Air Force, Department of The Liberty 5-6700 

Army, Department of The Liberty 5-6700 

Navy, Department of The Liberty 5-6700 

National Production Authority STerling 5200 

National Research Council Executive 8100 

Patent Office STerling 9200 

Post Office Department STerling 3100 

Radio Correspondents' Galleries — Capitol 

(Senate & House of Reps.) NAtional 3120 

State, Department of REpublic 5600 



Supreme Court of The U. S Executive 1640 

White House NAtional 1414 

Blair House REpublic 1681 



Non-Governmental 

Clear Channel Broadcasting Service. ... Executive 0255 
National Association of Broadcasters . . . . DEcatur 9300 

National Press Club REpublic 2500 

RADIO DAILY MEtropolitan 0823 

MEtropolitan 0824 

WArfield 4462 
Radio-Television Manufacturers' Association 

NAtional 3902 

Radio Corporation of America District 1260 

Wcstinghouse Radio Stations STerling 0903 

NAtional 8843 



AM Radio Stations 

WARL OWens 7800 

WEAM OWens 7 1 00 

WFAX FAIIs Church 0900 

WGAY SHepherd 1050 

WGMS Executive 8676 

WINX REpublic 8000 

WMAL NAtional 5400 

WOL MEtropolitan 0010 

WOOK STerling 7265 

WPIK Overlook 3000 

WRC REpublic 4000 

WTOP MEtropolitan 3200 

WWDC STerling 3800 

FM Radio Stations 

WARL-FM OWens 7800 

WASH District 1356 

WBUZ Hillside 8796 

WCFM REpublic 8688 

WGAY-FM SHepherd 1050 

WGMS-FM Executive 8676 

WMAL-FM NAtional 5400 

WOOK-FM STerling 7265 

WRC-FM REpublic 4000 

WTOP-FM MEtropolitan 3200 

Television Stations 

WMAL-TV NAtional 5400 

WNBW REpublic 4000 

WTOP-TV MEtrooolitan 3200 

WTTC STerling 5300 

News Services 

Associated Press District 1500 

International News Service NAtional 1733 

Transradio Press NAtional 1178 

United Presi EXecutlw 3430 

Networhs 

ABC REpublic 6013 

CBS MEtropolitan 3200 

LBS NAtional 4458 

MBS MEtropolitan 1551 

NBC REpublic 4000 



103 



Radio and Television 

ELEPHONE NUMBERS 

in LOS ANGELES 



AM Radio Stations 

KALL (Pasadena) RYan 1-7149 

KBIG HEmpstsad 3025 

KECA HUdson 2-3141 

KFAC DUnkirk 4-1231 

KFI DUnkirk 2-2121 

KFMV Hillside 7406 

KFOX MAdison 2247 

KFVD DUnkirk 8-2345 

KFWB HEmpstead 5151 

KGER MAdison 2551 

KGFI Hillside 0201 

KGIL (Sherman Oaks) STanley 7-3467 

KHJ HUdson 2-2133 

KIEV (Clendale) CHaneston 5-2388 

K1AC HUdson 2-7311 

KMGM TExas 0-3311 

KMPC Hollywood 9-5341 

KNX Hollywood 9-1212 

KOWL (Santa Monica) Santa Monica 4-6761 

KRKD TUcker 71 1 1 

KUSC Richmond 7-2295 

KWKW (Pasadena) RYan 1-6744 

KXLA (Pasadena) RYan 1-6991 



FM Radio Stations 

KECA-FM HUdson 2-3141 

KKI-FM DUnkirk 2-2121 

KFMV Hillside 7406 

KHJ-FM HUdson 2-2133 

KKLA-FM DUnkirk 8-7793 

KMGM TExas 0-331 1 

KMPC-FM Hollywood 5341 

KRKD-FM TUcker 7111 

KUSC Richmond 7-2295 



Television Stations 

KECA-TV NOrmandy 3-331 1 

KFI-TV DUnkirk 2-2121 

KLAC HUdson 2-7311 

KNBH HOIIywood 9-6161 

KTLA HOIIywood 9-3181 

KTSL HOIIywood 9-1212 

KTTV HUdson 2-71 1 1 



Networks 

American Broadcasting Co HUdson 2-3141 

Columbia Broadcasting System, Inc. HOIIywood 9-1212 

National Broadcasting Co HOIIywood 9-6161 

Mutual-Don Lee Broadcast System HUdson 2-2133 

Pacific Regional Network Hillside 7406 

Liberty Broadcasting System, Inc HUdson 2-7471 



Station Representatives 

American Jewish Broadcasting NOrmandy 2-5546 

Avery-Knodell, Inc TU 2435 

Walter Biddick Co Richmond 6184 

lohn iBIair & Co GRanite 6103 

Blair TV, Inc GRanite 6103 

Boiling Co., Inc GLadstone 8045 

The Branham Co DUnkirk 8-8158 

Howard C- Brown Co HOIIywood 9-6045 



Burn-Smith Co., Inc Richmond 6184 

F M Reps.. Inc Hillside 2450 

Free & Peters HO 9-2151 

Gene Grant & Co YOrk 8812 

W. S. Grant Co CR 6-3400 

Irene Griffith Co Hillside 3921 

Headley-Reed Co Hillside 7738 

George P. Hollingbery MAdison 6-3633 

The Katz Agency TUcker 3219 

Keenan 8, Elckelberg DUnkirk 2-8458 

Joseph Hershey McGilvra, Inc DUnkirk 7-4388 

Tracy Moore HOIIywood 9-5408 

NBC-KNBH Spot Sales HOIIywood 9-6161 

Harlang Oaks Assoc DUnkirk 2-3250 

Lee F. O'Connell Co CRestview 5-2022 

John Pearson Co DUnkirk 7-4388 

Edward Petry Co Michigan 8729 

Radio Sales HOIIywood 9-1212 

Wm. G. Rambeau Co HI 0388 

Paul H. Raymer HUdson 2-2376 

Walker Co DUnkirk 2-3200 

Weed & Company Hillside 8611 



Advertising Agencies 

Abbott Kimball Co. of Calif DUnkirk 7-7305 

Ad Associates TUcker 571 3 

Advertisers Production Agency PRospect 7761 

Advertising Engineers Corporation MUtual 5039 

Alber, R. H., Co HOIIywood 9-8273 

Allen & Marshall Adv. Agency DUnkirk 7-5163 

Allied Advertising Agency DUnkirk 7-7331 

Altman, Bruce, Adv. Agency BRadshaw 2-5446 

Anderson-Bever-Grant, Inc ANgelus 3-7177 

Anderson-McConnell Adv. Agency WEbster 1-8138 

Arnold, Rupert, Adv. Agency PRospect 1782 

Asay, Wm. F., Agency LOng Beach 7-2429 

Associated Advertising Agency DUnkirk 8-3145 

Atchison, R. B., Adv. Agency PRospect 1913 

Atherton Advertising Agency WEbster 3-8488 

Ayer, N. W., & Son, Inc HEmpstead 4871 

Ball, Ted H., & Co HOIIywood 9-7127 

Benning Co DUnkirk 8-3456 

Barnes Chase Co DUnkirk 4-1193 

Barnes, John, 8, Assoc HEmpstead 0387 

Bass, Louis, Co BRadshaw 2-3396 

Bates, Ted., & Co HOIIywood 9-2161 

Batten, Barton, Durstine & Osborn 

(Hollywood) HOIIywood 9-7337 

(Los Angeles) WEbster 1-1234 

Beale, H., Hammond Agency DUnkirk 7-7777 

Beaumont & Hohman, Inc MAdison 9-2676 

Bennett, Harry, Adv. Agency TRiniry 2391 

Benton & Bowles, Inc Hillside 9151 

Berghoff Associates, Inc BRadshaw 2-2652 

Besel Advertising ANgelus 3-5121 

Biow Co., Inc HEmpstead 2377 

Bishop & Assoc. Inc MAdison 6-1221 

Black, Robt. J. Adv BRadshaw 2-4072 

Block Advertising Agency HUHson 2-5668 

Blythe, W. L., Co TUcker 5410 

Bogarts, The HEmpstead 6871 

Booker-Coorjer. Inc HUHson 2-3205 

Bothwell, W. Earl, Inc GRanita 61 14 

Bowman, Dp'ite, Cummings, Inc PRosoect 9806 

Boyd, John R., Co LOgan 1644 

Brand, Michael. Assoc. CRestview 6-2991 

Brisacher, Wheeler, & Staff WEbster 1-8143 

Broadcasting Advertising DUnkirk 9-1339 

Brooks Advertising Agency TRinity 0558 

Buchanan & Co., Inc CRestview 5-5231 

Burnett, Leo, Co., Inc DUnkirk 8-8131 



104 



Byoir, Carl, & Assoc, Inc TRinity 6421 

California Advertising Agency HEmpstead 8008 

Calkins, Holden, Carlock, McClinton 

& Smith, Inc YOrk 5145 

Campbell-Ewald Co Richmond 6204 

Copies Co., The DUnkirk 7-4255 

Carroll Dean Hollywood 9-1681 

Case, Jack, Adv. Counselor NOrmandy 1-1820 

Case, Roger T., Assoc LOng Beach 7-4474 

Cecil & Presbry, Inc HEmpstead 2324 

Cinema Advertising Agency PRospect 2141 

Citizen Advertising Agency, Inc MAdison 6-4383 

Clark, Darwin H., Co MAdison 9-1661 

Cloward, Velma, Advertising DUnkirk 4-2558 

Cole, Val, Advertising Agency WAInut 5182 

Coleman-Jones Advertising MAdison 6-5859 

Collard, Clark, Adv. Agency Michigan 2211 

Columbian Advertising Agency Hollywood 9-7187 

Compton Advertising, Inc HOIIywood 9-8107 

Consolidated Adv. Directors CRestview 4-6108 

Counselors, The Hillside 0263 

Crank Chet, Co HEmpstead 5129 

Crossley & Jeffries, Inc CLeveland 7-0617 

Culp Earl R., Co DUnkirk 2-8406 

Cunningham & Walsh, Inc GRanite 6131 

Dancer-Fitzgerald-Sample, Inc HUdson 2-3256 

Davis, Charlie, Advertising AXminster 3-5508 

Davis & Company Michigan 3908 

Davis-Harrison-Simmons, Inc HUdson 2-2311 

Davis-Hood & Assoc, Inc STanley 7-4638 

Dennis, Robert F., Inc TRinity 4691 

Donald, Dick, Adv DUnkirk 8-2371 

Dozier & Eastman Adv PRospect 7091 

Dunkle, W. Donald, & Assoc DUnkirk 3-3054 

Durstine, Roy S., Inc DUnkirk 8-3411 

Ebberts, Dan, Adv. Serv LOgan 4242 

Edwards, Adv. Agency, The BRadshaw 2-5616 

Edwards, John F. & Assoc VAndike 1061 

Ehlert, Grace, Broadcast Adv VAndike 3164 

Eisenberg, Ralph, Advertising VAndike 0349 

Erwin, Wasey, & Co., Ltd WEbster 1-1211 

Ewell & Thurber Assoc HOIIywood 9-4994 

Factor, Ted H., Agency DUnkirk 8-8111 

Fagan, O. K., Advertising Agcy VAndike 2192 

Fehlman, Warren P., Adv. Co Kimball 9296 

Fishell, Dick & Assoc CRestview 5-4557 

Foote, Cone & Belding (Hollywood) . HOIIywood 9-6265 
Foote, Cone & Belding (Los Angeles) .. Michigan 7651 

Ford-Harshberger HEmpstead 8193 

Forester, Gene, 8c Assoc STanley 7-4037 

Free, Newton A., Co., The Michigan 1195 

Freiburg, John, & Co NOrmandy 3-21 1 1 

Fritzen, Henry, Adv. Agcy MAdsion 6-0555 

Gardner, H. M., & Assoc MAdison 6-4397 

Geissinger, W. B., & Co WEbster 3-7178 

General Advertising Agcy., Inc HEmpstead 5128 

George, Ernest N., Co GRanite 8962 

Geoffrey Wade Adv Hillside 7457 

Gill Clifford Agency BRadshaw 2-4239 

Glasser-Gailey, Inc DUnkirk 4-2141 

Glenn Advertising, Inc AXminster 2-3063 

Gonda, Francis D., Adv. Agency DUnkirk 7-6126 

Goodman, Kent HOIIywood 9-7992 

Grant Advertising, Inc HOIIywood 9-5371 

Grant, Will Adv., Agcy TRinity 1384 

Greenthal, Monrow, Co., Inc STanley 7-5953 

Gregory, Willard G., & Co TRinity 0531 

Harrington-Richards WEbster 3-5577 

Harvey, William W., Inc CEntury 2-0136 

Heasley & Heasley Adv. Agcy CRestview 5-6875 

Heintz & Co., Inc Michigan 6061 

Hensel, Elliot C, Adv DUnkirk 9-1225 

Hill, Don TUcker 3818 

Hillman, David S., Inc BRadshow 2-6586 

Hixson & Jorgensen, Inc MAdison 6-5811 

Hoel, John D., Adv. Agcy RYan 1-7131 

Houston Adv. Services Co PRospect 9654 

Huber-Whiteman, Advertising PRospect 8131 

Hunter Advertising Agcy NOrmandy 3-1178 

Industrial Adv. Assoc NOrmandy 2-8362 

Irwin Co., Inc BRadshaw 2-5455 

Jaffee & Jaffee Adv. Agcy CRestview 1-6211 

Johanet Adv. Agcy Oregon 7-1904 

Johnson, J. Howard Michigan 8464 

Jones, Dana, Co TUcker 6131 

Jordon Co., The DUnkirk 2-2248 



Juneau, C. B., Inc WEbster 3-7131 

Kaufmann, Hans E., & Co GLadstone 1127 

Keane, Raymond Adv. Agency WEbster 3-9221 

Kelloga, Edward S., Co DUnkirk 7-5213 

Kelso, M. H., & Co DUnkirk 2-2072 

Kenyon & Eckhardt, Inc HEmpstead 2101 

Kester, William, & Co Hillside 9251 

Kimball, Abbott, Co. of Calif DUnkirk 7-7305 

Klingclsmith & Co., Inc DUnkirk 8-3013 

Klitten, Martin R., Co., Inc DUnkirk 7-8396 

Knight Advertising BRadshaw 2-5401 

Lannen & Sanders, Inc MUtual 8060 

Lawrence Co., The BRadshaw 2-5820 

Lennen & Mitchell, Inc CRestview 1-7221 

Lenz, J. M., Advertising HOIIywood 9-3906 

Little & Co DUnkirk 9-1267 

Lockwood-Shackelford Adv DUnkirk 8-3121 

Logan, Dudley L., Adv MAdison 9-1604 

Mack-Wharton, Advertising Richmond 7-5477 

Mann Advertising Co., Inc DUnkirk 2-1179 

Marketers, Inc DUnkirk 7-5303 

Martna's Adv. Service MAdison 6-4897 

Marto, Walter, Adv. Agcy SYcamore 6-2239 

Matthews, Anne D., Adv. Agency. .. .SYcamore 2-3816 

Mayers Co., Inc., The DUnkirk 8-2111 

Mayne, Charles H., Co DUnkirk 7-4363 

Mays & Co., Advertising TRinity 8534 

McCann-Erickson, Inc. (Los Angeles) Mutual 1181 

McCarty Co., The PRospect 701 1 

McCreery, Walter, The BRadshaw 2-2168 

McElroy Advertising Agency PRospect 2047 

McKee, Burns Advertising DUnkirk 7-8377 

McNeill & McCleery HUdson 2-2337 

Meany, Phillip J., Co., Adv. Agency. .. Michigan 3601 

Mercury Adv. Agency, Inc BRadshaw 2-2207 

Miner, Dan B., Co DUnkirk 8-3301 

Magge-Privett, Inc YOrk 7243 

Moody, Thomas & Assoc DUnkirk 2-0544 

More, C. Church, & Co TRinity 8043 

Morgan, Raymond R., Co HEmpstead 4194 

Murray, Dymock, Carson, Inc BRadshaw 2-2719 

Nathan, Edw. N., Adv. Agency PRospect 1767 

Neale Adv. Assoc Michigan 2149 

Needham, Louis & Brorby, Inc HUdson 2-2391 

Nelson Advertising Service Michigan 0548 

Newman, Mike, & Assoc REpublic 5137 

Newman, N. J., Adv. Agency TRinity 7664 

Noble Advertising Co MAdison 6-5359 

O'Neil, Larson & McMahon GLadstone 2578 

Ostrander, Russell P., Adv DUnkirk 3-3197 

Pacific Advertising Service PRospect 5803 

Patch & Curtis Adv. Agcy LOng Beach 6-1259 

Pardee Co., The HUdson 2-7306 

Pendleton, Larry & Assocs HUdson 2-3205 

Perrett Co., The MUtual 2388 

Peters, Lyman, Inc CHarleston 5-3619 

Porter, Wesley H., Adv AXminster 3-0400 

Productive Advertising Agcy DUnkirk 8-2251 

Raymond, Larry Co YOrk 8125 

Ringer, Lee, Advertising DUnkirk 7-8131 

Riordan, John H., Co MAdison 6-2291 

Roberts, Jack, & Associates, Inc TExas 0-2842 

Robins-Newton-Chapman Hillside 0255 

Robinson, Elwood J., Adv MUtual 6293 

Roche-Eckhoff & Associates HOIIywood 9-5363 

Rockett-Lauritzen REpublic 2-9141 

Ross, Charles, Adv. Agency HUdson 2-1184 

Ross, Ellsworth, Inc DUnkirk 8-3608 

Ross Gardner, & White Advertising DUnkirk 7-7211 

Ross, Roy, Inc HOIIywood 9-6263 

Ross, W. B., Assoc, Adv DUnkirk 8-7194 

Rouse, A. James, Co BRadshaw 2-5608 

Ruthrauff & Ryan, Inc Hillside 7593 

Sawyer, Koss, Advertising RYan 1-8453 

Scholtz Advertising Service Michigan 2396 

Schurrer, Lou, Advertising GLadstone 1127 

Sebrell, J. B., Adv. Agcy MAdison 6-9397 

Seeds, Russell M., Co., Inc HUdson 2-1206 

Seidel Advertising Agency Hillside 0255 

Shane, Leonard, Agency, The Michigan 3231 

Shaw Co., The MUtual 5161 

Sheldon, Lisle Adv HEmpstead 2366 

Shore Assocs BRadshaw 2-6241 

Sieck H. Chas. Inc BRadshaw 2-6403 

Simmons, Dean WEbster 1-1311 



105 



Radio-TV Telephone Numbers in Los Angeles 



Simmons Co BRadshaw 2-5319 

Smalley, Levitt & Smith MUtual 5336 

Smith & Bull Adv HEmpstead 5671 

Smith, Robert Adv. Agcy TRinity 9529 

Smith, T. Tyler, Adv. Agcy HEmpstead 9239 

Stahl, Chas MAdison 7844 

Stebbms, Barton A., Adv TRinity 8821 

Stebbins, Hal, Inc PRospect 5317 

Steller, Millar & Lester, Inc DUnkirk 7-5377 

Stevens, J. G., Inc DUnkirk 2-8271 

Stevens, Stuart GLadstone 8645 

Stiller, Geo. & Assoc WEbster 1-1688 

Stodel Adv DUnkirk 4-21 33 

Straus, J. W. & Co DUnkirk 3-5072 

Sudler Co TRinity 0709 

Sullivan Stauffer Colwell & Bayles, Inc. 

Hillside 2119 

Swafford & Co MAdison 6-5521 

Taggart & Young WEbster 3-8108 

Theatrical Adv. Agcy Michigan 7761 

Thompson, J. Walter, Co MAdison 2661 

Tullis Co., Inc., The HEmpstead 6831 

Universal Advertising Agency, Inc Hillside 8218 

Van der Boom, Hunt, McNaughton, 

Inc DUnkirk 2-6203 

Van-Scott, Inc DUnkirk 9-2300 

Vaughn, Jack Adv. Agcy Rochester 9-2535 

Victor, A. J. Co GRanite 7161 

Warwick & Legler, Inc HEmpstead 8163 

Webster, R. W., Adv MAdison 9-2283 

Weitzman, Louis J., Adv. Agcy DUnkirk 8-3115 

Welsh-Hollander Advertising Michigan 0876 

Wessells, George M., Company YOrk 8258 

Western Adv. Agcy., Inc DUnkirk 7-7367 

Westwood, Tom, Advertising Agcy TRinity 8496 

Wheelock, Ward, Co Hillside 9221 

Wilder, Alvin HEmpstead 1116 

Willis, Harry G., & Assoc CHarleston 5-3325 

Wynne-Alexander Adv. Agcy PYramid 1-2319 

Young & Rubicam, Inc Hollywood 9-2731 

Radio-TV Program and 
Transcription Cos, 

Alexander Film Co Hillside 5677 

American Broadcasting Co HUdson 23141 

Associated Television Enterprises GLadstone 9214 

Audio-Video CRestview 54373 

Bates < Bill Hillside 0101 

Bob White Productions WAInut 5398 

Bracken Productions, Inc WEbster 86196 

Burton, Al Productions GRanite 0176 

Caston Productions CRestview 501 1 3 

Cheshire & Associates Hollywood 94580 

Cine Video Corp NOrmandy 26128 

Commodore Productions Hollywood 98229 

Cooley, Spade Enterprises BRadshaw 24493 

Crosby, Bing Enterprises BRadshaw 22771 

Davis Hal, Productions Hollywood 97741 

Dudley, Telev. Corp CRestview 17258 

Eells, Bruce, & Assoc Hollywood 95869 

Fairbanks, Jerry, Inc HUdson 21 101 

Feature Productions of Hollywood GLadstone 5072 

Five-Star Productions HEmpstead 4807 

Fogel, George Hollywood 93577 

General Artists Corp CRestview 18101 

General Telev. Enterprises, Inc GLadstone 4146 

Gibson, Grace Radio Prod GRanite 5543 

Gray, Jeanne TV & Radio Prods Hollywood 91212 

Guedel, John Radio Productions HEmpstead 5186 

Hayes-Keith Productions Hollywood 94584 

Hickox, Andres G. Prods Hollywood 92281 

Lawrence & Lee Productions Hillside 0101 

MacMurray, Ted & Co Hillside 4305 



Marquis, Arnold Productions, Inc.. . .Hollywood 95119 

Mayfair Transcription Co CRest 18151 

Mitchel, Les, Productions, Inc FL 31105 

Monogram Radio Programs, Inc GLadstone 8045 

National Film Attractions, Inc GLadstone 4750 

Oxarart & Steffner, Inc Hollywood 91171 

Patin, Ray, Productions NOrmandy 12174 

Peerless Film & Radio Prod GLadstone 5613 

Proctor & Gamble Prods., Inc GRanite 6566 

Raison, Dorothy N Hillside 8266 

Proscenium Productions, Inc WEbster 11147 

Reynolds, Stu, Prod CRestview 16155 

Rockett, Frederick K. Co Hillside 3183 

Rocket Pictures, Inc GRanite 7131 

Ross, Jack Hollywood 94019 

Rourke, Jack, Productions HEmpstead 7178 

Rubens Productions GRanite 6930 

Sonde, Robert STanley 72382 

Snader Telescriptions Corp CRestview 54451 

Songs Ads Hollywood 95449 

Standard Radio Transcription Service 

Inc WEbster 89181 

Stokey, Mike, Productions HUdson 21241 

Sutherland, John Prods., Inc DUnkirk 28211 

Telefilm, Inc Hollywood 97205 

Telepix Corp Hillside 8351 

TV Ads, Inc DUnkirk 81323 

TV Spots GLadstone 8243 

TeeVee Co., The CRestview 51076 

Telemount Pictures, Inc Hollywood 98321 

Tele-Sound Productions HEmpstead 2131 

Television Guild Productions HOIIywood 92895 

Teleways Radio Productions, Inc BRadshaw 21447 

Thomas Co., The Hillside 6564 

Vallee-Video Hillside 6118 

Van Ronkel Productions, Inc DUnkirk 78184 

Wilding Picture Prods, of Calif WEbster 0183 

Wiley, Fletcher Prods HOIIywood 91212 

Wixson, Herbert SUnset 23580 

World Broadcasting System HEmpstead 5121 

Wright, Carter, Enterprise, Inc HOIIywood 93636 

Ziv, Frederic W HEmpstead 5121 



Radio and TV Artists 
Agencies 

Ainsworth, Helen CRestview 62062 

Allen, Larry HEmpstead 0421 

Allied Casting HEmpstead 7124 

Alvarado, Carlos CRestview 57203 

American Copyright CRestview 60369 

American Federation of Radio Artists. . .Hillside 5125 

Artists, Ltd CRestview 67015 

Auer, Miles CRestview 17141 

Bender-Ward CRestview 17247 

Bergerman-Brschr CRestview 63196 

Bernie, Herman CRestview 501 17 

Beyer, Chas Hillside 2125 

Business Administration Co CRestview 67071 

Carling, Cliff Hillside 931 1 

Chaplin, Lita CRestview 54481 

Columbia Artists Management MAdison 62327 

Collier, Shirley CRestview 63115 

Cooper, Ray CRestview 69769 

Cooley, Hallam Agcy CRestview 56161 

Cukor-Lipton CRestview 45329 

Crosby, Everett BRadshaw 22771 

Darrow, Agency ARizona 30951 

Demling, Gus CRestview 12161 

Deuser, Lewis J CRestview 19134 

Dilson, Clyde CRestview 61825 

Doaks, Virginia CRestview 54177 

Draesemer, Isabel Hillside 1782 

Famous Artists CRestview 15222 



106 



Radio- I \ Telephone \ umbers in Los Angeles 



Federal TV CRcstview 45488 

Feins, Bernard CRestview 51155 

Ferry & Pickman CResrview 54588 

Frings, Jurt CResrview 161 15 

Fralick, Freddie CRestview 56111 

Frye, Clinton L OLympic 6352 

General Artists CRestview 18101 

Gertz, Mitchell CRestview 45491 

Gear, Bruce CRestview 53055 

Gold, Sid CRestview 17149 

Goldman, Jack CRestview 54457 

Goldstone, Jules CRestview 51191 

Goldstone, Nat CRestview 61071 

Grashin, Mauri CRestview 16449 

Gregory Assts BRadshaw 25084 

Greshler, Abner CResrview 45339 

Gwynn, Charles E CRestview 501 64 

Halliburton-Weintraub CResrview 11137 

Hamilburg, Mitchell CRestview 54171 

Hecht, Harold CRestview 1 5246 

Henry, Edd CRestview 501 86 

Herdon-Sherrell CRestview 15236 

Herzbrun, Walt CRestview 64157 

Hyland, Dick CRestview 1 91 59 

Irwin, Lou CRestview 17131 

Jackson, Edith CResrview 01 55 

Jacobson, Vernon CRestview 52545 

Jaffe Agency CRestview 661 21 

Kane, Walter CRestview 55261 

Kohner, Paul CRestview 15165 

Kramer, Earl CRestview 62338 

Lance, Leon CRestview 6601 4 

Landy, George CRestview 15246 

Lazar, Irving CResrview 56153 

Leonard, Fred Hillside 7546 

Lesser, Ted BRadshaw 23655 

Levee, M. C CRestview 61071 

Lewis, Henry CRestview 55129 

Lewis-Molson CRestview 16111 

Linsk, Lester CRestview 54396 

Longenecker, Robt CRestview 17153 

McConkey Artists Corp HEmpstead 7141 

MacQuarrie Agency CRestview 67162 

Manning O'Conner CRestview 17191 

MCA Artists CRestview 62001 

Manuel-Baird CRestview 45288 

Martin, Jesse CRestview 1 5791 

Martyn, Marty CResrview 58607 

Marx, Burt CRestview 17171 

McCormick, Don CResrview 58295 

Medford, Ben CResrview 1 7021 

Messinger, Lili CRestview 6701 5 

Meyer, Art CRestview 57865 

Meyers, Walter CResrview 18161 

Minter, Ethel CRestview 46161 

Mishkin Agency CRestview 45416 

Molina, Carlos HEmpstead 3271 

Monter-Gray-Armstrong CResrview 11191 

Montgomery, Don CRestview 661 1 4 

Moore, Lola CResrview 65401 

Morris, William CRestview 16161 

Ochs, Al Hollywood 96470 

Ohman, Ernie CResrview 61 071 

Oliver, Maurine Hillside 0257 

Orsatti & Co CRestview 66241 



Perkins, Lynn GLadstone 8778 

Personalities, Inc CRestview 15147 

Phillips, Ed Paul Hillside 8266 

Pomcroy, Jack CRestview 45148 

Powers, Richard CRcstview 19134 

Rantz, Louis CRcstview 12601 

Radio Registry Hillside 8321 

Reeves, Mary CRcstview 54457 

Rocamora, Wynn CRestview 45431 

Rose, Harold CRcstview 46051 

Rosenberg, Geo CRcstview 18121 

Radio Artists Corp CRestview 17111 

Rush, Art Hillside 5161 

Ryan, Frank CRestview 14627 

Salkow, Lester CRcstview 54505 

Saphier, James CRestview 17231 

Sargent, Jan HEmpstead 9716 

Schor, Louis CResrview 1 0642 

Silber-Bren Hillside 9106 

Sharpe, Don CRestview 62044 

Shauer, M. A CRestview 11103 

Shaw-lngsrsoll GRanite 0862 

Sherman, Edward CRestview 50186 

Shiffrin, William CResrview 17261 

Short, Antrim CResrview 541 37 

Shurr, Louis CResrview 11116 

Small Co CRestview 55321 

Small, Paul CRestview 15246 

Schnitzer-Frits:her Hollywood 96271 

Somlyno, E. T CRestview 62041 

Stempel-Olenick CRestview 17171 

Stewart, Rosalie CRestview 46123 

Strom-Shaf-Shaw CRestview 17164 

Swanson, H. N CRestview 15115 

Thompson, D. H CResrview 12188 

Ullman, George CRestview 45238 

Vitt, Angie CRestview 64484 

Volck, Georgs CResrview 57298 

Wadsworth, J. B CRcstview 60698 

Weiner, Jack CResrview 67081 

Wendling, Chas CRestview 62348 

White, Wm. B CRestview 46301 

Wilck, Laura GRanite 9948 

Wiley, Richard CRestview 541 70 

Wilkins, Paul CRestview 16188 

Winkler, Daniel M CRestview 17244 

Wurtzel, Harry CRestview 56175 

Publications 

Broadcosting-Telecasting HEmpstead 8181 

Hollywood Reporter Hillside 7411 

RADIO DAILY GLadstone 8436 

Radio Life Hllside 9275 

Radio News TUcker 9213 

Variety Hollywood 1 141 

Radio Artists Directory Hillside 0101 

Radio-TV Audience Surveys 

Coffin, Cooper & Clay, Inc HUdson 2-7251 

Facts Consolidated WY 3181 

C. E. Hooper, Inc Hollywood 9-3553 

Moffett Research Co HEmpstead 5653 



107 




PULSE offers radio and television surveys across the nation. In 
1952, the following markets will have been surveyed as a minimum: 



Akron 

Albany 

Alburquerque 

Atlanta 

Augusta 

Bakersfield 

Baltimore 

Bangor 

Birmingham 

Boston 

Buffalo 

Charlotte 

Chicago 

Cincinnati 

Cleveland 

Columbia 

Columbus 

Corpus Christi 

Dayton 

Detroit 

Elmira 

Erie 

Fargo 

Flint 

Fresno 

Greenville 

Indianapolis 

Jackson 

Jamestown 

Kalamazoo 

Keene 

Lancaster 

Los Alamos 

Los Angeles 

Madison 

Manchester 

Miami 

Milwaukee 



RADIO 
x 

X 



RADIO 

Minn.-St. Paul x 

Modesto x 

New Haven x 

New Orleans x 

New York x 

Norfolk x 

Northern New Jersey x 
Oklahoma City x 

Omaha x 

Philadelphia x 

Pittsburgh 
Port Huron 
Providence 
Reading 
Richmond 
Roanoke 
Rochester 
Saginaw 
San Antonio 
San Diego 
San Francisco- 
Oakland 
Santa Fe 
Seattle 
Shenandoah 
Spartanburg 
Springfield 
St. Louis 
Syracuse 
Toledo 
Trenton 
Tulsa 

Utica-Rome 
Washington, D. C 
Waterbury 
Wilkes-Barre 
Worcester 
York 



For information about these surveys, write. 



THE PULSE, INC. 



15 West 46th St., New York 36, N. Y. 



RESEARCH ORGANIZATIONS 



ADVERTEST RESEARCH 

133 Albany St., New Brunswick, N. J. 
Phone: CHarter 7-1564 

AUDIENCE RESEARCH, INC. 

110 E. 42nd St., New York 17, N. Y. 

Phone: MUrray Hill 4-5382 

Princeton, N. J. 

Phone: PRinceton 335 

6305 Yucca St., Hollywood, Calif. 

Phone: Hillside 8103 

A. S. BENNETT— CY CHAIKIN, INC. 

480 Lexington Ave., New York, N. Y. 
Phone: MUrray Hill 8-2475 

CROSSLEY, INC. 

330 W. 42nd St., New York 18, N. Y. 

Phone: BRyant 9-5462 

And 

Mercer St., Princeton, N. J. 

ELLIOTT-HAYNES LTD. 
(Radio Research Division) 

515 Broadview Ave., Toronto 6, Ont., Canada 

Phone: GErrard 1144 
441 Seymour St., Vancouver, B. C, Canada 

Phone: Marine 8794 

FACTS, INC. 

270 Madison Ave., New York 16, N. Y. 
Phone: MUrray Hill 6-7800 

C. E. HOOPER, INC. 

(Executive Office) 

10 East 40th St., New York 16, N. Y. 

Phone: LExington 2-3000 

Dry Hill, Norwalk, Conn. 

Phone: NOrwalk 8-0606 



500 Fifth Ave., New York 18, N. Y. 
Phone: Pennsylvania 6-2850 

OFFICE OF RESEARCH, INC. 

3470 Broadway, New York 31, N. Y. 

Phone: AUdubon 6-7455 

ALFRED POLITZ RESEARCH, INC. 

270 Park Ave., New York 17, N. Y. 
Phone: PLaza 9-5200 

THE PULSE, INC. 

15 W. 46th St., New York 7, N. Y. 
Phone: JUdson 6-3316 

RADIO COPY 

43-18 163rd Street, Flushing, N. Y. 
Phone: FLushing 9-7779 

RADIO REPORTS. INC. 

220 East 42nd Street, New York 17, N. Y. 
Phone: MUrray HjII 7-6658 

RESEARCH SERVICES, INC. 

1441 Welton St., Denver 2, Col. 
Phone: CH 2742 

ELMO ROPER 

30 Rockefeller Plaza, New York 20, N. Y. 
Phone: PLaza 7-4900 

N. C. RORABAUGH CO. 

347 Madison Ave., New York 17, N. Y. 
Phone: MUrray Hill 6-2193-4 

ROSS FEDERAL RESEARCH CORP. 

2 W. 45th St., New York 19, N. Y. 
Phone: VAnderbilt 6-0600 



INDUSTRIAL SURVEYS CO., INC. 

292 Madison Ave., New York 17, N. Y. 

Phone: MUrray Hill 3-9083 

425 N. Michigan Ave, Chicago 11, 111. 

Phone: MOhawk 4-4600 



DANIEL STARCH AND STAFF 

420 Lexington Ave., New York 17, N .Y. 

Phone: LExington 2-6622 

540 N. Mich. Ave., Chicago 11, 111. 

Phone: DElaware 7-8362 



JOHN B. KNIGHT CO. 

6530 Sunset Blvd., Hollywood 28, Calif. 

RICHARD MANVILLE RESEARCH 

230 Park Ave., New York 17, N. Y. 
Phone: ORegon 9-2435 

A. C. NIELSEN COMPANY 

2101 Howard Street, Chicago 45, 111. 
Phone: Hollycourt 5-4400 



TRENDEX, INC. 

347 Madison Avenue, New York 17, N. Y. 
Phone: MU 4-4328-9 

VIDEODEX 
JAY & GRAHAM RESEARCH, INC. 

100 E. Ohio St., Chicago 11, El. 

Phone: WHitehall 4-0584 

342 Madison Ave., New York, N. Y. 

Phone: MUrray Hill 7-8837 



109 



According to 

the Nielsen Radio Index 

(the only nation-wide 

measurement of radio listening 

subscribed to by 

all networks) 



More people listen 

to CBS Radio that 

This has been going ot 

January 1949- CBS Radii 

captures more that 

of all networl 



gyw4W 




nd listen 



o any oth^Mep/vtil^ 

U- — / 

very month since 
egularly 
me-third 
istening. ' 




According to 

the Nielsen Radio Index 

(the only nation-wide 

measurement of radio listening 

subscribed to by 

all networks)... 



More people listen - 
to CBS Radio than 



This has been going on 




and listen Mr- 



to any othW^etyvofM 



every month since 
January 1949. CBS Radio regularly 



captures more than 



one-third 



of all network listening. 




■is 

© ® 




MUTUAL 

broadcasting 

system 



INTERNATIONAL RADIO-WHAT IS IT? 



By PIERRE CRENESSE, Director of The French Broadcasting Systeyn in North America 




SINCE the end of the war, there has been 
a lot of talk about International Radio. 
Does such a thing exist? There can be no 
doubt about it. To be convinced, one need 
only to witness the 
exchanges being 
made daily between 
American radio sta- 
tions and Radio diffu- 
sion Francaise. Any- 
one in France can lis- 
ten to numerous pro- 
grams during which 
people talk about the 
United States, about 
life here, about 
American art and 
American music; and 
in this country, from 
coast to coast, Radio- 
diffusion Francaise Crenesse 
makes programs available to over 350 
stations. 

Nevertheless, up to the present time, 
International Radio has never really been 
defined. It has no regulation, no laws. 
It is ruled only by the good will or the 
honesty of those who are at its service. 
You may say that is true of all the arts. 
No doubt; however, when working for 
International Radio one should have a 
definite purpose in mind. 

After several years of experience— ex- 
perience acquired under the best condi- 
tions, as I have had the good fortune to 
be in permanent contact with American 
broadcasters, and they have the justified 
reputation of knowing their job — I would 
say this about International Radio. 

"It is the art of making people listen to 
truths about a country unfamiliar or 
indifferent to them." 

I use the word "listen" intentionally, 
rather than "hear," as the former indicates 
sustained attentiveness, whereas the latter 
denotes only a manifestation of the audi- 
tory senses. And I insist on the word 
"truths." 

Consequently, the crux of the matter 
is to be honest and interesting at the same 
time. That is not easy to achieve because 
being honest means not only to respect 
truths but also to avoid contrivance and 
not to give in to popular taste. 

International Radio can be constructive 
by enlightening people on the subject of 
the life and customs of other people; it 
can be poisonous if it is "propaganda." 

Two striking examples came out of the 



last war, at the very time when the prin- 
ciple of International Radio was being 
formed. The first, the bad one, was that 
of the German radio that flooded occupied 
territories with lies — lies about the power 
of the Great Reich as well as about the 
weakness of democracies. That was propa- 
ganda. The other, the good one, was that 
of the BBC and ABSIE (American Broad- 
casting System in Europe), that people 
in occupied territories listened to daily, at 
the risk of their life. Agreed, it was radio 
at war, but it was honest radio. 

Here is an even more explicit example. 
A program of the Voice of America is 
relayed every day by one of the Radio- 
diffusion Francaise networks. Produced in 
New York, by Americans, the program 
gives facts — facts that can be checked — 
and interviews with personalities who 
talk about life in the United States. The 
picture that French listeners get in this 
way may not exactly coincide with their 
own conception of America, but in any 
event it is an honest picture. The programs 
produced by Radiodiffusion Francaise in 
Paris, in English, and aired by American 
stations, present French music. It is hon- 
est to talk about Berlioz, Ravel or Debussy 
who although Frenchmen, belong to the 
heritage of human genius. 

I personally avoid forcing the listener's 
judgment. I make a point of not saying, 
"Listen attentively to the last movement 
of the Symphonie Fantastique; it's a mas- 
terpiece, you should like it." I just play the 
composition, interpreted by a good orches- 
tra, bearing in mind that if the listener is 
not already familiar with it, I have the 
opportunity of introducing it to him. He 
is still free to form his own judgment 
which I respect. 

From a practical point of view, experi- 
ence has taught me that the No. 1 principle 
of International Radio should be to reach 
the listeners you want over their favorite 
stations. This implies that shortwave radio 
is practically out of business during peace- 
time. The number of short-wave listeners, 
ordinarily, is infinitesimal in comparison 
with AM or even FM listeners. That means 
that a wide understanding of the signifi- 
cance of International Radio must be 
established in order that stations the world 
over may readily accept programs from 
foreign countries. 



113 



»i^^» 



1HMMMFMMW 



r 



114 



a statement by the National Broadcasting Company 



The 1951 season saw more innovations in network radio than 
in any other comparable period of time in the history of the 
broadcasting industry. We are happy to say that most of these 
new techniques were introduced and developed by NBC, tradi- 
tionally the leader in network radio. 

While NBC radio has held the lead in developing new and 
original programs, our major emphasis is on network radio's 
tremendous selling ability and on ways to adapt its vast, eco- 
nomical audience to the particular needs of every national 
advertiser. 

What are these new selling techniques? Here is a partial list: 

Tandem Plans 1 and 2 
Guaranteed Advertising Attention Plan 
National Merchandising Plan 
Market Basket Plan 

Some of these plans have been in effect for many months; 
others are brand new. Every one adds greatly to the already 
tremendous flexibility of network radio as an advertising 
medium. We believe in total they accurately reflect this policy 
of the NBC Radio Network: we are in business to build your 
business. 

Among national media, network radio is unique. No other 
medium or combination of media reaches mass audiences at 
such low costs as network radio. 

And in 1952 NBC radio will continue to foster the advance- 
ment of network radio as the basic medium for selling Amer- 
ica. Our approach is your approach— strictly business. Strictly 
good business. 




p\ radio network 



a service of Radio Corporation of America 
115 






// 



THE FRENCH BROADCASTING SYSTEM (RDF) 
OFFERS YOU FREE OF CHARGE A REGULAR 
TRANSCRIBED SERVICE 



MUSICAL PROGRAMS 

Symphonic 
Folklore 
Popular 




ENTERTAINMENT 

Theatre 
Arts 
Books 



WOMEN'S PROGRAMS 

Fashion 
Cuisine 

Home Life 




AND BY SPECIAL SHORTWAVE FEED 
ON-THE-SPOT NEWS • INTERVIEWS • REPORTS 

These broadcasts are distributed to 
American stations as part of a goodwill 
program to promote better understanding 
between the peoples of France and the U. S. 

THE FRENCH BROADCASTING SYSTEM 



PIERRE CRENESSE 



Director in North America 



934 Fifth Avenue • New York 21, N. Y. • REgent 4-1501 

116 



NON-COMMIRCDAIL 



As Listed By The Federal Communications Commission, Jan. 7, 7952 



City 


Call Letter 


Los Angeles 


KFSG 


Pasadena 


KPPC 


Denver 


KPOF 


Chicago 


WMBI 


Urbana 


WILL 


West La Fayette 


WBAA 


Ames 


WOI 


Boone 


KFGQ 


Decorah 


KWLC 


Iowa City 


WSUI 


Lawrence 


KFKU 


Manhattan 


KSAC 


East Lansing 


WKAR 


Lapeer 


WMPC 


Minneapolis-St. Paul 


KTIS 


Minneapolis-St. Paul 


KUOM 


Northfleld 


WCAL 


Clayton-St. Louis 


KFUO 


Zaraphath 


WAWZ 


Brooklyn 


WBBR 


New York 


WNYC 


Grand Forks 


KFJM 


Columbus 


WOSU 


Norman 


WNAD 


Corvallis 


KOAC 


Portland 


KBPS 


Grove City 


WSAJ 


Rapid City 


WCAT 


Vermillion 


KUSD 


Pullman 


KWSC 


Madison 


WHA 



Freq. Power 

Licensee (Kc.) (Wottt) 
CALIFORNIA 

Echo Park Evangelistic Assn...ll50 2500 d;1000 n 

Pasadena Presbyterian Church 1240 100 
COLORADO 

Pillar of Fire 910 5000 d;1000 n 

ILLINOIS 

The Moody Bible Inst 1110 5000 

University of Illinois 580 5000 d 

INDIANA 

Purdue University 920 5000 d;1000 n 

IOWA 

Iowa State College 640 5000 d 

Boone Biblical College 1260 250 d 

Luther College 1240 250 

The State U. of Iowa 910 5000 

KANSAS 

University of Kansas 1250 5000 

Kansas State College 580 5000 d; 500 n 

MICHIGAN 

Michigan State College 870 5000 d 

The Liberty St. Gospel Church . 1230 250 

MINNESOTA 

Nwstrn. Schools 900 1000 d 

University of Minn 770 5000 d 

St. Olaf College 770 5000 d 

MISSOURI 
Lutheran Church-Mo. Synod . . 850 5000 d 

NEW JERSEY 

Pillar of Fire 1380 5000 

NEW YORK 

Watch Tower Soc 1330 5000 

City of N. Y. 830 1000 

NORTH DAKOTA 

U. of North Dakota 1440 1000 d; 500 n 

OHIO 

The Ohio State U 820 5000 

OKLAHOMA 
U. of Oklahoma 640 1000 d 

OREGON 

Oregon State College 550 5000 

Benson Polytechnic School. ... 1450 250 

PENNSYLVANIA 

Grove City College 1340 100 

SOUTH DAKOTA 

S. Dak. Sch. of Mines & Tech. . . 1230 100 d 

University of South Dakota 920 500 

WASHINGTON 
State College of Wash 1250 5000 

WISCONSIN 
University of Wisconsin 970 5000 d 



117 




118 



Air-Wick 

American Bakeries 

American Chicle 

Bristol-Myers 

Burton-Dixie 

Camels 

Carter Products 

Club Aluminum 

Dr. Billy Graham 

Dulany Food 

Equitable Life Assurance 

Free Methodist Church 

General Foods 

General Mills 

General Motors 

Gillette 

Goodyear Tire & Rubber 

Gospel Broadcasting 

H. J. Heinz 

Institute of Religious Science 

Kellogg 

Lever Bros. 

Old Gold 

Philco 

Philip Morris 

Prudential Insurance 

Ralston-Purina 

Serutan 

Sterling Drug 

Stokely-Van Camp 

Swift 

Sylvania 

The Christian Science Monitor 

The Texas Company 

The Voice of Prophecy 

Warner-Hudnut 



ABC Radio delivers the goods. A network is 
known by the company it keeps . . . and today 
ABC Radio serves most of the leading 
names in American industry. We hope 
to continue serving them in 1952 . . . offering 
even greater audiences, greater efficiency, 
economy, and flexibility. To serve America 
through serving them has been — and 
always will be — our single aim. 



ABC 



RADIO 



American Broadcasting Company 



119 



As the 

year begins . . . 



This is a time for taking stock, for 
adding up a final score for the 12 
months past, and taking a look at the 
months ahead. 

The score at Young and Rubicam shows 
that again in 1951 there was a sizable 
increase in the amount of dollars placed 
through our agency with television net- 
works and individual local stations. 
It also shows that, as 1952 begins, Young 
and Rubicam is placing the following 
radio and television shows for its clients: 

TELEVISION SHOWS 

"Paul Whiteman Review" for the Goodyear Tire 
and Rubber Company, Inc. 

"Young Mr. Bobbin" for the General Foods Cor- 
poration. 

"Goodyear Television Playhouse" for the Good- 
year Tire and Rubber Company, Inc. 

"Mr. District Attorney" for the Bristol-Myers 
Company. 

Arthur Godfrey's "Talent Scouts" for Thomas J. 
Lipton, Inc. 

"It's News to Me" for the General Foods Corpo- 
ration. 

"The White Owl Sports Spot" for the General 
Cigar Co. 

"Herb Shriner Time" for Cluett, Peabody & Co. 

"We, the People" for the Gulf Oil Corporation. 

"Playhouse of Stars" for the Jos. Schlitz Brewing 
Company. 

"Bigelow Theatre" for the Bigelow-Sanford Carpet 
Company, Inc. 

"Roy Rogers" for the General Foods Corporation. 



DAYTIME TELEVISION 

"Kate Smith Show" for the Singer Sewing Machine 
Company. 

"Kate Smith Show" for the Simmons Company. 

"Garry Moore" for the General Electric Com- 
pany. 

"Bert Parks Show" for the General Foods Cor- 
poration. 

"Bill Goodwin Show" for the General Electric 
Company. 

"Kate Smith Show" for Hunt Foods Inc. 

"Kate Smith Show" for Cannon Mills, Inc. 

"Kate Smith Show" for Johnson & Johnson. 

RADIO SHOWS 

Arthur Godfrey's "Talent Scouts" for Thomas J. 
Lipton, Inc. 

"Halls of Ivy" for the Jos. Schlitz Brewing Com- 
pany. 

"Counterspy" for the Gulf Oil Corporation. 

"Mr. District Attorney" for the Bristol-Myers 
Company. 

"Hopalong Cassidy" for the General Foods Cor- 
poration. 

"Gangbusters" for the General Foods Corporation. 

Allan Jackson & the News for the Metropolitan 
Life Insurance Company. 

DAYTIME RADIO 

"Give & Take" for Cannon Mills, Inc. 

Don McNeill's "Breakfast Club" for the General 
Foods Corporation. 

"Second Mrs. Burton" for the General Foods Cor- 
poration. 

"Brighter Day" for the Procter & Gamble Corpo- 
ration. 

"Lorenzo Jones" for the Procter & Gamble Corpo- 
ration. 

"Nancy Dixon" for Sanforized Division of Cluett, 
Peabody & Co. 



YOUNG & RUBICAM, INC. advmhsin© 

New York Chicago Detroit San Francisco Hollywood Montreal Toronto Mexico City London 

120 



HO $ B INI IE S % 



Agency and Sponsor Network Billings 



News Services 



Advertising Agencies 



Radio-TV Station Representatives 



Signs Of 19S2 




LOUIS G. 


COWAN, .nc 


NEW YORK 

575 Madison A ve. 
New York 22, N. Y. 
PLaia 9-3700 


CHICAGO 

8 S. Michigan Ave. 
Chicago 3, III. 
RAndolph 6-2022 



IMETW©RI^ IDILLDIM^S 

AGENCY AND SPONSORS 



American Broadcasting Co. 

1951 Agency Gross Billings 

(AM Radio) 



Dancer-Fitzgerald-Sample, Inc. . $5,930,627 

Cecil & Presbrey, Inc 3,585,120 

J. Walter Thompson Co 2,386,810 

Maxon, Inc 1,713,293 

Lannen & Mitchell, Inc 1,195,217 

Hutch his Advertising Co., Inc.. 1,469,649 

Kudner Agency, Inc 1,310,036 

Roy S. Durstine, Inc 1,271,024 

Knox Reeves Advertising, Inc. . 1,008,044 

Leo Burnett Co., Inc 986,291 

Warwick & Legler, Inc 923,771 

Young & Rubicam, Inc 884,199 

Kenyon & Eckhardt, Inc 881,616 

R. H. Alber Co 789,544 

William Esty Co., Inc 683,107 

Tatham Laird, Inc 668,390 

Raster. Farrell, Chesley & Clifford 649,721 

Robert W. Orr & Associates. . . . 599,941 

Walter F, Bennett Co., Inc 524,238 

William H. Weintraub Co., Inc . . 485,101 

Grant Advertising, Inc 480,670 

Calkins, Holden. Carleck, 

McClinton & Smith 410,269 

\\ W. Ayer & Son, Inc 386,202 

Conipton Advertising, Inc 384,803 

Doherty, Clifford & Shenfield. . . 381,602 

Turner Advertising Agency .... 377,568 

Grey Advertising Agency 371,767 

Pedlar & Ryan, Inc 347,043 

McManus, John & Adams, Inc. . 331,882 

Western Advertising Agency. . . . 238,761 

Federal Advertising Agency. . . . 237,036 

Mathieson Associates 185,819 

Tucker Wayne & Co 146,020 

Huber, Hoge & Sons 144,183 

Ted Bates & Co 142,880 

Henri, Hurst & McDonald 141,738 

McCann, Erickson, Inc 129,273 

J. M. Camp 121 ,988 

Gardner Advertising Co 118,474 

Walton Butterfield Advertising. 111,911 

Gotham Advertising Co., Inc . . . 99,770 
Milton Weintraub Advertising 

Agency 92,161 

Raymond Spector Co., Inc 91,323 

Benton & Bowles 88,351 

Magge-Privet, Inc 69,102 

Sullivan, Stauffer, Colwell & 

Bayles, Inc 53,295 

Albert J. Silberstein — Bert 

Goldsmith 48,333 

Joseph Caster & Associates .... 42,164 

Campaigns, Inc 36,837 

Foote, Cone & Belding 31,980 

Buchanon & Co., Inc 27,857 

Brooks Advertising Agency. . . . 26,569 

Raymond R. Morgan Co 19,015 

Majestic Advertising 17,416 

Charles W. Hoyt Co., Inc 13,043 

Batten, Barton, Durstine & 

Osborne, Inc. 12,966 

Honig Cooper Co 11,928 

Alvin Wilder Advertising Co. . . 7,332 

Schvvimmer & Scott, Inc 5,105 

Quality Bakers of America 

Cooperative 3,460 

Borland, Inc 2,618 

Walter McCreery, Inc 1,554 

Erwin Wasey Co. of Canada 1,375 

$33,242,182 



American Broadcasting Co. 

TV Gross Network Sales 

1951 Classifications 



Food & Food Products $1,3 16,396 

Automobiles, Trucks & 

Accessories 2, 13 1,1 13 

Radio, Ref., Electrical 

Appliances 2,155,190 

Keverages 1 ,792,856 

Drugs and Toilet Goods 1,203,458 

Clothing and Dry Goods 1,165,369 

Jewelry and Accessories 934,302 

Cigars, Cigarettes & Tobacco. . . 827,787 

Religion 751,613 

Miscellaneous 728,327 

Laundry Soap and Cleaners. . . . 721,287 

Confections 517,321 

Household Furnishings & Ace. . 415,181 
Lubricants, Petroleum Products 

and Fuel 191.133 

Publications 76,405 

Politicals 30,545 



$18,297,589 



American Broadcasting Co. 

1951 TV Gross Network 

Sales 

Advertisers 



General Mills, Inc $1,460,037 

Kellogg Company 1,032,972 

Lorillard Corp 799,455 

Nash Kelvinator 751,141 

The Goodyear Tire and Rubber 

Co., Inc 751,095 

Ralston Purina 689,568 

Bendix Home Appliances 647,006 

Canada Dry Ginger Ale, Inc. . . . 626,565 

Schlitz Brewing Co 510,701 

Gruen Watch Co 496,408 

Admiral Corp 477,659 

Philco Corp 410,782 

Iron Rite Corp 405,730 

Cluett Peabody 387.6 18 

Procter and Gamble 351,777 

Peters Shoes 335,977 

B. T. Babbit Co 329,913 

M. & M. Ltd 315,090 

McKesson, Bobbins 314,380 

Wine Corp. of America 310.572 

Packard Motors 293,033 

Dodge Div. of Chrysler Motors . . 290,055 

Young Peoples Church of the Air 289,398 

Green Giant Company 277,669 

Jacques Kreisler 233,265 

Seeman Bros 231,159 

C. A. Swanson 228,69 I 

Warner Hudnut 212,472 

Best Foods 197,311 

Anthracite Institute 195,868 

Arnold Bakers, Inc 189,789 

Arthur Murray 177,676 

Voice of Prophecy 170,402 

Cory Co 160,039 

Hudson Motor Car Co 1 58,950 

Schenley, Inc 153,653 



123 



4TH YEAR ON TV 








AVAILABLE THRU . . . JOHN HOWELL /^ 



124 



Agency — Network — Sponsor Billings 



Maiden Form Brassiere, Inc. . . . 147,363 

Sterling Drug Co 138,930 

Seiberling Rubber Co 136,098 

Brown Shoe Co 1%3,330 

Rhodes Pharmacy 123,01 1 

Ranger, Joe, Inc 1 18,570 

Celanese Corp 115, 100 

Ronson Art Metal Works, Inc.. .113,023 

Blatz Brewing Co 111,110 

Masland & Sons Ill ,350 

Mason An Mugenheiiner 107,351 

U. S. Air Force 105,627 

Hollywood Candy Co 94,882 

American Safety Razor 91,605 

Toni Co 87,935 

American Dairy Assn 8l?,!)i;7 

Bauer & Black 85,27!) 

Billy Graham 83,025 

Gospel Broadcasting Associates. 79,005 

Wander Co 78.875 

Bonacide 72.075 

Hazel Bishop 71,910 

America For Christ 65,357 

Times, Inc 62,138 

General Shoe 59,177 

Northam Warren 55,139 

Word of Life Fellowship 18,720 

Rosefield Packing Co 18,000 

Minute Maid 47,087 

American Bakeries 46,891 

Kaiser-Frazer, Inc 45,850 

Bristol Meyers 45,695 

Block Drug Co 42,625 

Sam Smith Shoe Co 42,617 

Cliq Club 40,370 

Fred Amen 40,050 

Carter Products 39,450 

Crosley Division 37,571 

Sundial Shoe 37,383 

Chlorex Co 36,596 

American Vitamin Co 36,550 

Jene Sales Corp 36,270 

Edgewood Shoe Co 29,690 

American Tobacco Co 28,332 

Swanson 28,000 

Dupont 19,210 

Beatrice Foods 18,710 

Lutheran Laymens League 18,615 

Frigidaire 16,700 

Campana Sales 16,350 

Cresta Blanca 10,500 

Pontiac Motor Division 8,101 

United Fruit 4,762 

Florsheim Shoes 4,350 



$18,297,589 



American Broadcasting Co. 

AM Gross Network Time 

Sales— 1950 and 1951 

By Months 



Month 1951 1950 

January $3,132,359 $3,454,221 

February 2,691,998 3.147,208 

March 2,868,970 3,454,338 

April 2,989,881 3,115,897 

May 2,961,018 3,242 000 

June 2,586,204 2,880,220 

July 2,256,155 2,255 647 

August 2,184,067 2,2 19.885 

September 2,156,902 2,416 631 

October 3,130,277 3,009;205 

November 3,133,749 2.973 103 

*December 3,167,619 2,926,270 

TOTAL $33,242,182 $35,124 625 



American Broadcasting Co 
1951 Industrial Classifications 



Food and Food Products $9,565,175 

Cigars, Cigarettes and Tobacco. 1,409,670 

Drugs and Toilet Goods 7,207,177 

Religion 1 793,319 

Radios. Ref., Klec. Appliances. . 1.610,1 19 

Automobiles Trucks and Ace. 1,370,132 

Insurance and Personal Loans. . 1,331,010 

Confections 1,307 015 

Laundry Soap and Cleaners. . . . 1,228,515 

Household Furnishings and Ace. 874,051 

Beverages 840,117 

Clothing and Dry Goods 499,875 

Politicals 480,670 

Lubricants, Petroleum Products 

and Fuel 239,161 

Publications 222,105 

Jewelry and Accessories 121 861 

Miscellaneous 94,065 

Transportation and Travel .... 44,782 



$33,242,183 



American Broadcasting Co. 

1951 Sponsor Expenditures 

(AM Radio Network) 



Estimated. 



General Mills $4,612,376 

Sterling Drug Co 2,707,239 

Swift Company 2 386,810 

Philip Morris & Co., Inc 2,231,315 

P. Lorillard Company 1,495,217 

Philco Corporation 1,469,649 

Serutan, Inc 1,188,740 

Mars Inc 944,366 

Heinz 912.795 

Equitable Life Insurance 923,771 

Gospel Broadcasting Co 789,514 

Gillette Razor Co 745,876 

Procter & Gamble 731.816 

R. J. Reynolds Tobacco Co 683,107 

General Foods 667.338 

Blatz Brewing Co 649,721 

William R. Warner 611,260 

Bristol Meyer Co 607,409 

Jergens Co 599 911 

General Motors, Inc 502,079 

Dr. Billy Graham 501,498 

U. S. Army 480,670 

Goodyear Tire & Rubber Co. . . 455,015 

Seeman Bros 428,313 

Prudential Insurance Co 410,269 

Lever Bros 386,202 

Burton Dixie 377,568 

Block Drug Co 353,774 

American Chicle Co 338 027 

Champion Spark Plug Co 297.882 

Kellogg Co 270,356 

Lee Co 241.087 

Voice of Prophecy, Inc 238,761 

Texas Company 237,786 

Pan American Coffee Bureau. . . 237.036 

Miller Brewing Co 185,819 

American Bakeries 146,020 

Carter Products 142,880 

Peter Shoes 141 738 

Ronson Art Metal Works 130,680 

Ralston Purina 118,474 

Christian Science Monitor 111,911 

Pacific Coast Borax 110,466 

Buick Motor Sales 107,282 

Good News Back to the Bible. . 104,016 

Lutheran Laymans League. . . . 99,770 

Hazel Bishop 91,323 

Norwich Pharmac-al Co 82,405 



125 




126 



Agency — Network — Sponsor Billings 



Sylvania 83,283 

Ben Hur Product h Inc 69,102 

Adam Hat Stores 5(!,920 

Botany Mills 18,333 

Graystone Corp 44,692 

North American Van 42,164 

Club Aluminum Products Co. . . 11,921 

Simon & Schuster, Inc I 1,3(59 

Shadow Wave 38,616 

American Medical Association.. 36,837 

Pontiac Division 31,900 

Dulaney Co 31 989 

National Optic 29,364 

M J B Co 28,755 

Reynolds Metals 27,857 

W. Stove 26,569 

Peter Paul Co 24,629 

First Methodist Church 22,749 

Vitamin Corporation of America 19,169 

Institute of Religious Science. . 19,915 

American Soul Clinic 17,972 

Le Blanc Corp 17,416 

Westinghouse 14 231 

Stanley Home Town Choir 13i045 

Wildroot 12,966 

Dr. Hiss Clinic 11,928 

Doubleday Co 10,748 

Book Association 8,054 

Fisher Body Division of O. M . . 7,842 

Sealy Mattress Co 7,332 

Homecraft 5,872 

Parker Publishing 5,649 

Glorian Corp 5,289 

Puritan Company of America. . 5,195 

Lucky Lager Brewing Co 4,576 

Quality Bakers 3,469 

Airways, Inc 2,618 

Acousticon 1,554 

McColl Frontenac Oil Co 1,375 

Arden Farms 799 

California Teachers Association . 349 

F. Scully 329 



American Broadcasting Co. 

TV Gross Network Time 

Sales— 1950 and 1951 

By Months 



Month 


1951 


1959 


January 


. $1,285,665 


$225 865 


February .... 


. 1,258,484 


189,968 


March 


. 1,526,919 


341,992 


April 


. 1,424,835 


362,119 


May 


. 1,379,763 


357,598 




. 1,492,127 




July 


. 1,349,385 


213,522 


August 


. 1,448,376 


249,846 


September . . . 


1,614,997 


476 996 


October 


. 1,896,863 


1,181,199 


November . . . 


. 1,998,265 


1,268,988 


* December . . 


1,919,990 


1,216131 


TOTAL . 


.$18,297,589 


$6,479,916 


* Estimated. 





American Broadcasting Co. 

'51 TV Gross Network Time 

Sales 

Agencies 



Young & Rubicam, Inc 

Dancer-Fitzgerald-Sample, Inc. 

Kenyon & Eckhardt, Inc 

Ta t ham. Laird, Inc 

William H. Weintraub Co., Inc 



$2,959 932 
1,919;426 
1,245,444 
1,116,649 



Lennen & Mitchell 799,455 

Geyer, Newell >v Ganger, inc.. 751,141 

Ruthrauff and Ryan 7 13,18 1 

Gardner Advertising ( <> 689,568 

J. M. Mai lies. Inc 681.701 

Brooke, Smith, French, & Du- 
rance, Inc 564,680 

Leo Burnett Co., Inc 186,278 

Erwin Wasey & Co 177 .<;.-,<» 

Stockton, West & Burkhardt, Inc. I 10,900 

Hutching Advertising Co., Inc.. 110,782 

Henri, Hurst & McDonald, Inc. . 376,027 

William Esty Co., Inc 315,090 

J. 1). Tarcher Co 31 1,880 

Weiss & GeUer Inc 310,572 

J. M. Camp Co 289,398 

Hirshen Garfield, Inc 233,265 

Benton and Bowles, Inc 227,361 

Earle Ludgen & Co 197,31 1 

J. Walter Thompson Co 195,868 

(irant Advertising, Inc 181,592 

Turner & Dyson, Inc 172,799 

Western Advertising Agency. . . . 179,192 

Biow Agency, Inc 153,653 

Meldrum & Fewsmith, Inc 136,098 

Walter F. Bennett Co 131,745 

Foote, Cone & Belding 123,365 

O'Neil, Larson, McMahon 123,971 

Lamb & Keen, Inc 118,579 

Ellington & Co., Inc 115,490 

Grey Advertising Agency 113,023 

Anderson & Cairns, Inc 111,350 

Campbell Mithum, Inc 86,987 

Ted Bates & Co. Inc 86,537 

R. H. Alber Co 79,095 

Gilbralter Advertising Agency. . 72,675 

Raymond Spector Co., Inc 71,949 

McCann, Erickson, Inc 56,497 

Guild Bascom & Bonfigli 48,990 

BBD & 47,542 

Tucker Wayne & Co 46,891 

Cecil & Presbrey, Inc 42,625 

Frank Weston Advertising 49,370 

Haag & Prevandie, Inc 37,383 

Honig & Cooper 36,596 

Schwimmer & Scott, Inc 36,550 

Sherwin, Robert, Rodgers 36,270 

Anderson, Davis & Platte, Inc . . 29,690 

Politicals 25,783 

Gotham Advertising Co., Inc ... 18 615 
Raster, Farrell, Chelsey & Clif- 
ford, Inc 16,359 

J. J. Weiner Advertising 19,599 

McManus, John, & Adams, Inc. 8,101 

Maxon, Inc 4,762 

Gordon Best Co 4,359 



$18,297,589 



Mutual Broadcasting System 
1951 Agency Gross Billings 



J. Walter Thompson $ 1,899,926 

Wm. H. Weintraub & Co., Inc.. 1,439,744 

Lennen & Mitchell, Inc 1,245,415 

Furman, Feiner Co., Inc 1,208,675 

Sherman-Marquette, Inc 1,056,596 

Leo Burnett Co., Inc 895,651 

Needham, Louis & Brorby, Inc. 800,635 

BBD & 737,744 

Harry B. Cohen Adv. Co 704,077 

Geoffrey Wade Advertising .... 677,834 

Grant Advertising, Inc 549,390 

Kenyon & Eckhardt, Inc 512,249 

Aubrey, Moore & Wallace, Inc. 463,497 

Dancer-Fitzgerald-Sample, Inc.. 462,236 

Olian Advertising Co 439,120 

Gotham Advertising Co., Inc... 381,355 

Grey Advertising Agency 376,138 

McCann-Erickson, Inc 358.945 

Stanley G. Boynton Co 352,577 

Kudner Agency 307,427 

Western Advertising Agency. . . 307,156 



127 



Best Wishes 





DEAN & JERRY 



128 



Agency — Network — Sponsor Billings 



Maxon, Inc 290,193 

Glenn-Jordan-Stoetzel, Inc. . . . 256,672 
Sullivan, Staufler, Colwell & 

Bayles 238,28 I 

J. D. Tardier Co 232,534 

Win. Glecson & Co 230,933 

O'Neil, Larson & McMahon . . . . 183,018 

Al Paul Lefton Co., Inc 163,172 

Benton & Bowles, Inc 137,825 

Erwin, Wasey & Co 127,157 

Win. Esty & Co., Inc 115,700 

Blaiiie-Thonipson Co., Inc 77,105 

St. Georges & Keyes, Inc 09,503 

Matliisson & Associates 08,150 

Atherton Advertising Agency.. 03,310 

Foote, Cone & fielding 50,000 

Fitzmorris & Miller 48,883 

J. M. Mathes 40,189 

Tracy-Locke Co., Inc 39,780 

Huber Hoge & Sons 35,887 

Sidney Garfield & Associates. . 29,444 

Duane Jones, Inc 28,304 

Ruthrauff & Ryan, Inc 24,571 

Dowd, Redfield & Johnstone. . . 21,001 

MacManus, John & Adams . . . 20,232 

Majestic Advertising Agency . . 10,383 

Bozell & Jacobs 14,325 

Direct 12,285 

Thwing & Altman 10,050 

Charles W. Hoyt 9,835 

Dorland, Inc 8,530 

Henri, Hurst & McDonald, Inc. 8,490 

Grady & Wagner Co., Inc 8,170 

Lambert & Feasley 7,583 

Walter McCreery 5,723 

Campaigns, Inc 5,008 

Weston-fiarnett, Inc 3,922 

McCreery, Quick & McElroy . . 3,300 

Albert Frank-Guenther Law... 2,300 

Harold Kaye Advertising .... 2,202 

TOTAL $17,875,758 

Note: December billings estimated. 



Mutual Broadcasting System 
1951 Gross Billings* 



Monthly Cumulative 

January $ 1,542,887 $ 1,542,887 

February 1,420,705 2,909,592 

March 1,048,000 4,017,598 

April 1,539,801 0,157,399 

May 1,510,818 7,008,217 

June 1,191,091 8,859,908 

July 1,347,841 10,207,749 

August 1,329,375 11,537,124 

September 1,324,001 12,801,185 

October 1,759,408 14,020,053 

November 1,583,291 10,203,944 

December 1,071,814 17,875,758 

Note: December billings estimated. 



Mutual Broadcasting System 
1951 Sponsor Expenditures* 



Kellogg Co $ 1,407,900 

Johns-Manville Corp 1,275,723 

B. T. Babbitt, Inc 1,245,809 

P. Lorillard Co 1,245,415 

American Federation of Labor. 1,208,075 

Quaker Oats Co 1,050,590 

Miles Labs, Inc 077,834 

Kraft Foods Co 024,203 

American Tobacco Co 502,342 

Derby Foods, Inc 545,217 

Pearson Pharmacal Co 404,444 

Williamson Candy Co 403,497 

Sterling Drug, Inc 402,230 

Cudahy Packing Co 403,800 

Lutheran Laymen's League. . . . 381,355 

Ronson Art Metal Works .... 370,138 

Beltone Hearing Aid Co 372,500 

National Biscuit Co 358,945 



Radio Bible (lass 352,1 ".77 

I . S. Tobacco Co 307,421 

Voice of Prophecy, Inc 807,150 

Gillette Safety Razor Co 296,183 

VCA Labs., Inc 267,937 

Christian Reformed Church . . 256,672 

Slate Farm Mutual Auto Ins. Co. 2 17.010 

Persona Blade Co.. Inc 232,53 1 

Dawn Bible Students Ass'n. . . . 230,933 

Noxzema Chemical Co 213,016 

Blatz Brewing Co 181,935 

Pal Blade Co., Inc 103,172 

U. S. Army & U. S. Air Force. I 15,530 

Rhodes Pharmacal Co 139,072 

Admiral Corp 127,157 

Wildroot Co., Inc 118,835 

R. J. Reynolds Tobacco Co. . . . 115,700 

General Foods Corp 82,480 

Joe Lowe Corp 77,105 

Benjamin Moore & Co 09,503 

Miller Brewing Co 08,150 

Acousticon Div. of Dictograph 

Products, Inc 00,022 

American School 57,500 

Brewing Corp. of America .... 55,339 

Murine Co 52,470 

Toni Co 50,000 

Orange-Crush Co 48,883 

Aniurol Products Co., Inc. . . . 43,940 

Capehart-Farnsworth Corp. . . . 40,189 

fiurrus Mill & Elevator Co. ... 39,780 

Book Associates 35,887 

Harrison Products, Inc 29,444 

American Chicle Co 25,208 

Motorola, Inc 24,571 

American Protam Corp 21,061 

P o n t i a c Motor Div.-General 

Motors Corp 20,232 

The Le Blanc Corp 10,383 

Mutual Benefit Health & Acci- 
dent Ass'n 11,325 

Shrine East-West Football Com- 
mittee 12,285 

Airways Corp 10,738 

Wm. H. Wise & Co 10,050 

Mail Pouch Tobacco Co 9,835 

A. O. Smith Corp 8,490 

S. C. Johnson & Son, Inc 8,402 

Waflex, Inc 8,170 

Phillips Petroleum Corp 7,583 

Shipstad & Johnson 5,723 

American Medical Ass'n 5,008 

Curtis Circulation Co 4,097 

American Bird Products, Inc. . . 3,922 
Kiplinger Washington Agency, 

Inc 2,300 

TOTAL $17,875,758 

Note: December billings estimated. 



Mutual Broadcasting System 
'51 Industrial Classifications* 



Food and Food Products $ 4,115,127 

Drugs and Toilet Goods 3,257,343 

Cigars, Cigarettes and Tobacco. 2,240,719 

Laundry and Houshold Supplies 1,058,071 

Religious 1,528,093 

Building Materials 1,284,219 

Labor and Politics 1,208,075 

Confectionery and Solf Drinks. 014,813 

Medical Appliances & Equipment 439,182 

Smoking Accessories 370,138 

Beer, Wine and Liquor 308,430 

Insurance 201,341 

Radios, TV sets, etc 191,917 

U. S. Government Advertising. . 145,530 

Miscellaneous 95,830 

Paints 09,503 

Publishing and Media 52,346 

Automotive 20,232 

Lubricants, Petroleum & Fuel. . 7,583 

TOTAL $17,875,758 

Note: December billings estimated. 



129 



r 



x 



MARJORIE MORROW 
casting consultant 



"A 



CTORS 




WRITERS 




DIRECTORS 


PRODUCERS 




SPONSORS 




AGENCIES 


MARJORIE 


MORROW 


Co-ordinated Cast 


ng Consultants 


CHickering 4-0644 
New York 18, N- Y. 


Paramount Bldg. 
1501 Broadway 



Associated Press 

New York— 50 Rockefeller Plaza PLaza 7-1111 

Executives 

Executive Director Kent Cooper 

General Manager Frank J. Starzel 

Asst. General Manager for Radio Oliver Gramling 

Secretary Lloyd Stratton 

Assistant Secretary Charles Honce 

Radio News Editor John A. Aspinwall 

International News Service 

New York— 235 East 45th Street MUrray Hill 7-8800 

Executives 

General Manager Seymour Berkson 

Editor-in-Chief Barry Fans 

General Sales Manager Frank J. Nicht 

Business Manager William B. Goode 

Press association. Inc. (Associated Press) 

New York— 50 Rockefeller Plaza PLaza 7-1111 

Executives 

President Kent Cooper 

V.P Oliver Gramling 

Radio News Editor John A. Aspinwall 

Reuters 

New York— Times Bldg., 229 West 43rd Street BRyant 9-8558 

Executives 

Manager D. Kimpton Rogers 

News Editor A. W. V. King 

Accountant M. Hathaway 

Chief Washington Correspondent Paul Scott Rankine 

Transradio Press Service, Inc. 

New York— 14 West 45ih Street MUrray Hill 2-4053 

Executives 

Chairman of the Board Herbert Moore 

President Robert E. Lee Moore 

General News Manager Dixon Stewart 

United Press Associations 

New York— 220 East 42nd Street MUrray Hill 2-0400 

Executives 

President Hugh Baillie 

Vice-President & General Business Manager Jack Bisco 

V.P. and General News Manager Earl J. Johnson 

Radio & TV News Manager Phil Newsom 

General Sales Manager •• . Leroy Keller 

131 



ADVERTISOINKi A6ENCDES 



Radio & Television 

Personnel 

Addresses 

Phone Numbers 

Membership 

Network Accounts 

Local Accounts 




National Network Programs 



AMERICAN SAFETY RAZOR CORP. 

Blue Star and Treet Razor Blades 
"The Red Skelton Show" 



E. I. DU PONT 
DE NEMOURS & CO. (INC.) 

"Cavalcade of America" 



AMERICAN TOBACCO CO., INC. 

Lucky Strike Cigarettes 

"The Jack Benny Program" 

"Your Hit Parade" 



ARMSTRONG CORK COMPANY 

Quaker Rugs 
"Theatre of Today" 

CREAM OF WHEAT CORPORATION 

Cream of Wheat 
"Let's Pretend" 



EMERSON DRUG COMPANY 

Br onto -Seltzer 
"Hollywood Star Playhouse" 

GEO. A. HORMEL & COMPANY 

Canned Meat Products 
"Music With the Girls" 

REXALL DRUG COMPANY 

Drug Products 
"Amos 'n' Andy" 

U. S. STEEL CORPORATION 

"Theatre Guild on the Air" 



DE SOTO-PLYMOUTH DEALERS 
OF AMERICA 

"The Groucho Marx Show— 
You Bet Your Life" 



WILDROOT COMPANY, INC. 

Wildroot Cream-Oil Hair Tonic and 

Wildroot Liquid Cream Shampoo 

"The F. B. I. in Peace and War" 

"The Shadow" 



AMERICAN TOBACCO CO., INC. 

Lucky Strike Cigarettes 
"Robert Montgomery Presents — 

Your Lucky Strike Theatre" 
"The Jack Benny Television Show" 
"This Is Show Business" 
"Your Hit Parade" 
"Meet the Champ" 

ARMSTRONG CORK COMPANY 

Floor Coverings, Building Materials 
"Armstrong's Circle Theatre" 



DE SOTO-PLYMOUTH DEALERS 
OF AMERICA 

"The Groucho Marx Show— 
You Bet Your Life" 



GENERAL ELECTRIC COMPANY 

"The Fred Waring Show" 



CURTIS PUBLISHING COMPANY 

The Saturday Evening Post 
"Keep Posted" 



THE B. F. GOODRICH COMPANY 

Silvertown Tires 
"B. F. Goodrich Celebrity Time" 



BATTEN, BARTON, DURSTINE & OSBORN, Inc. 
Advertising 

NEW YORK • BOSTON • BUFFALO • CHICAGO • CLEVELAND • PITTSBURGH 
MINNEAPOLIS • SAN FRANCISCO • HOLLYWOOD . LOS ANGELES • DETROIT 



ADVERTISING 

AGE 



Agency Recognition Symbols — 

AAAA — American Association of Advertising Agencies 

ABC — Audit Bureau of Circulation 

ABP — Associated Business Papers 

ANPA — American Newspaper Publishers' Association 

NOAB — National Outdoor Advertising Bureau 

PPA — Periodical Publishers' Association 

SNPA — Southern Newspaper Publishers' Association 



A. D. ADAMS ADVERTISING 

277 Broadway, New York 7, N. Y. 
Phone: REctor 2-0795 

Owner A. D. Adams 

Radio Accounts: Gordon Plastic Products 
Corp. (plastic ornaments and decorations), 
Ossining, N. Y. 

TV Accounts: Dynavox Corp. (phono- 
graphs), Long Island City, N. Y. 

A. W. ADV.. INC. 

6 E. 39 St.. New York 16, N. Y. 
Phone: MU 4-3320 
ANPA— APA 
President Bliss Woodward 

AD FRIED ADVERTISING AGENCY 

318 15th St., Oakland 12, Calif. 

Phone: HIgate 4-6580 

CNPA 

Owner & President Ad Fried 

Radio & TV Timebuyer. .Barbetta G. Taylor 

Program Manager Elaine Trigger 

Music Director Elaine Trigger 

Production Mgr Don Armstrong 

Radio & TV Library Babs Taylor 

Radio & TV Director Ad Fried 

Radio Accounts: American Upholstering 
Co. (Furniture), Oakland, Calif.; Bigelow 
Films (Motion Picture Films), Berkeley, 
Cal.; Cochran & Celli Chevrolet Dealers, 
Oakland, Calif.; Commercial Sales Co. 
(Trucks), San Leandro, Calif.; Dean Bros. 
(Heavy Duty Construction Equip.), Oak- 
land; Crescent Jewelers (Jewelry), Hay- 
ward, Oakland, etc.; Betty Elizabeth Sham- 
poo, Oakland; Davi Miracle Foam (rug & 
upholstery cleaner), Oakland; Henry G. De- 
Lugach (Real Estate), Concord, Calif.; Mor- 
wear Paint Co. (Paints), Oakland; Holly 
Meat Co. (Holly Brand Products), Oakland; 
Oakland Frame & Axle Co., Oakland, Calif.; 
Rocsil's Shoe Co. (Vitality Shoes), Oak- 
land; Roeber's (Plumbing Fixtures), Hay- 
ward-Oakland; Fidelity Roof Co. (Roofing 
Materials), Berkeley, Cal.; Rhodes- Jamieson, 
Ltd. (Building Materials), Oakland; Troiel 



Companies (Bly-Hole Covers), Berkeley; 
Loomis Industries (Paraliner), Piedmont; 
G. D. Fuller Foods (Rest. Supplies), Oak- 
land; Charlotte's Bakeries (Pastry Shops), 
San Francisco; The Quiet Hour (Religious 
Pgms.), Oakland; Minit-Man Auto Laun- 
dries, Oakland; Foster & Louis (Insurance), 
Oakland; Lou Winston Co., Oakland, Calif.; 
Lo-Fare Cab Co., Oakland, Calif.; Smith 
Bros. "MAC" Compound, Walnut Creek, 
Calif.; Oakland Light Opera Assn., (Musi- 
cales & Operettas), Oakland, Calif.; Wood- 
minster Amphitheater, Oakland; Fox West 
Coast Theaters (Radio for Oakland Only) ; 
Oakland Police & Firemen, City Hall, Oak- 
land; San Francisco Police & Firemen, City 
Hall, San Francisco; Servants Furniture 
Warehouse, Oakland. California; Bell 
Smoked Fish Co., Fisherman's Wharf, San 
Francisco. 

TV Accounts: Bell Smoked Fish Company 
(Tara Bell Canned Salmon & Tuna), San 
Francisco, Calif.; Davi Miracle Foam (Rug 
& Upholstery Cleaner), Oakland, California; 
Quality Laundries (Laundry Service for 
Cleaning Firms), Oakland, Calif.; Betty 
Elizabeth Shampoo (Shampoos), Oakland. 
California; Roto-Rooter of Bay Area (Sew- 
age Cleaners), Oakland, Calif.; Oakland Po- 
lice & Firemen (Campaign for Pensions). 
Oakland, Calif.; San Francisco Police & 
Firemen (Campaign for Wage Adjustment), 
San Francisco, Calif.; F. H. Daily Motor Co. 
(Auto Dealer), Oakland, Calif.;" Lake Mer- 
ritt Hotel (Dining & Dancing), Oakland, 
Calif.; The Quiet Hour (Religious), Oak- 
land, Calif.; G & W Refrigeration Co. (Ice 
Makers), Oakland, Calif.; Lo-Fare Cab Co. 
(Taxi Service), Oakland, Calif.; Wood- 
minster Amphitheater (Musicales, Operettas, 
etc.), Joaquin Miller Park. 

WILLIAM HART ADLER, INC. 

720 N. Michigan Ave., Chicago 11, 111. 
Phone: WHitehall 4-5210 

Pres.-Treas William Hart Adler 

V.-P., Secy., Art Dir Warren Sinister 



135 




'mmcOs mcha (9tt 



BULOVA 3 



TIME 



j: 



1 



Again in 1951, as in years past — more Americans 
chose Bulova than any other fine watch in the 
world. 

Again, we at Bulova continued to depend upon 
spot radio and, increasingly, upon spot television 
as our principal advertising media. And, we know 
that the success of these campaigns was due, to 
a large extent, to the magnificent cooperation of 
the radio and television stations and their repre- 
sentatives throughout the country. 

So, once again, to all of you — our sincere 
appreciation. We look forward to many more years 
of pleasant and profitable association. 

BULOVA WATCH COMPANY, INC. 



FIFTH AVENUE 




NEW YORK 



Advertising Agencies 



Personnel Director James W. Taylor 

Production Manager Al Stone 

Media & Research Dir George Bromberg 

Asst. to Pres Kenneth C. King 

Acct. Execs W. H. Adler, 

Warren Shuster, Kenneth Ring, Georg 

Bromherg 

ADMASTERS ADVERTISING, INC. 

514 Tenth St., N.W., Washington 4, D. C. 

Phone: District 0551 

ABP— PPA 

President John E. Waterfield 

Secretary E. H. Bell 

Copy Chief J. DuVall 

ADVERTISERS' B'CASTING CO. 

117 West 46th St., New York 19, N. Y. 
Phone: PLaza 7-3560 

Executive Director M. Keilson 

Radio Director Sholom Rubinstein 

Producer Bernard Rubinstein 

Program Planning David M. Hausdorff 

Radio Accounts: Foreign Language Pro- 
grams; General Foods Corp. (Maxwell House 
Coffee, Instant Maxwell House, Diamond 
Crystal Salt, Post Cereals) ; Horowitz-Mar- 
gareten (Food Products) ; R. B. Davis Co. 
(Davis Baking Powder, Cocomalt) ; Colgate- 
Palmolive-Peet Co. (Colgate Dental Cream 
Ajax); B. T. Babbitt, Inc. (Bab-O, Glim); 
Whitehall Pharmacal Co. (Anacin) ; 
The Best Foods, Inc. (Heckers' Cream 
Farina, H-0 Oats, Hellman's Real Mayon- 
naise) ; Duffy-Mott Co. (Sunsweet Prune 
Juice, Mott's Apple Juice) ; Penick & Ford 
Ltd., Inc. (My-T-Fine Desserts); The Bor- 
den Co. (Borden's Cream Cheese, Borden's 
Instant Coffee) ; Dugan Bros. (Dugan's 
Breads) ; Florida Citrus Exchange (Flori- 
gold Oranges & Grapefruit) ; The Bir- 
kett Mills (Wolff's Buckwheat Prod- 
ucts); Campbell Soup Co. (Campbell's 
Soups); Cream of Wheat Co. (Cream of 
Wheat) ; Seeck & Kade, Inc. (Pertussin) ; 
International Salt Co. (Red Cross Salt) ; Gor- 
don Baking Co. (Silvercup Bread) ; 
Lever Bros. Co. (Spry, Silver Dust) ; The 
Procter & Gamble Co. (Crisco, Tide, Spic & 
Span); Maltex Co. (Maltex Cereal); Public 
National Bank & Trust Co.; Kraft Foods, Inc. 
(Phila. Brand Cream Cheese, Kraft Salad 
Oil); Sheffield Farms Co. (Dairy Products). 

ADVERTISING, INC. 

1523-31 Central National Bank Bldg., 

Richmond 19, Va. 

Phones: 3-2800 

ABP— ANPA 

President J. Lynn Miller 

Vice-President M. T. Miller 

Secretary, Radio Dir A. G. Timewell 

Production Manager F. T. Cook 



Radio-TV Dept. 

TV Director \ubre\ I. WalxMi 

Production Manager F. T. Cooke 

Branch Office 
416 E. Main St., Richmond 19, Va. 

Phone: 3-5667 

Manager A. F. Watson 

Radio Accounts: Virginia Electric & Power 
Co. (Public Utility), Richmond, Fredericks- 
burg & Potomac RR; Virginia Hospital Ser- 
vice, Assn. Commonwealth Motors, Inc. 
(Ford Automobiles), Ajax Tidewater Co. 
(Air Conditioning Units), Norfolk, Va.; 
Common wealth Sales Co. (Philco Distribu- 
tor), Virginia Hospital Service Assn. (Blue 
Cross), Lawyers Title Ins. Corp. 

TV Accounts: Commonwealth Motors, Inc. 
(Ford Dealer); Ajax Tidewater Co.; Com- 
monwealth Sales Corp. (Philco Electrical 
Appliances). 

AGENCY SERVICE CORP. 

66 E. S. Water, Chicago 1, 111. 

Phone: CEntral 6-5255 

ABP— ANPA-APA— NOAB 

Exec. V.P. & Secy Alfred C. Houser 

Publicity Director Walter J. Fay 

Space & Time Buyer F. J. Kurtzweil 

Radio Accounts: North American Ac- 
ceptance Corp. (Finance), Chicago Motor 
Club Travel Bureau (Travel information & 
reservations), Inter - Insurance Exchange of 
Chicago Motor Club (Auto insurance), 
Wis. Div. American Automobile Assn. (Auto 
Club Service & Insurance), Madison, Wis. 

TV Accounts: Chicago Motor Club (Club 
Memberships), Chicago 1, 111. 

THE AITKIN-KYNETT CO. 

1400 South Penn Square, 

Philadelphia 2, Pa. 

Phone: RIttenhouse 6-7810 

AAAA—APA— NOAB— ABP— ANPA 

PPA— ABC— BMB 

Senior Partner H. H. Kynett 

Partners A. K. Aitkin, 

M. E. Goldman, H. A. Medholdt 

Art Director F. Wade Lane 

Production Manager W. B. Turner 

Media Analysis B. Hallo well 

Media Rate Dept E. M. Gretz 

Acct. Execs George B. Barnard, 

Harold B. Montgomery, Allen C. Smith, 
C. W. Eigenbrot, M. H. Sloman 
Radio Accounts: Bachman Bakeries, Inc.; 
Wm. Montgomery Co. ; Mrs. Paul's Kitchens ; 
Pennsylvania Refining Co.; Stephano Broth- 
ers; Van Wagenen & Schickhaus Co. 

R. H. ALBER CO. 

439 N. Larchmont Blvd., Los Angeles 4, Calif. 

Phone: HOllywood 9-8273 

ANPA 

Exec. Vice-Pres Pauline Hagen 



137 




^00 






1952 
pH |LCO 





A 



S a new year rolls around, Philco sends a 
heartfelt "thanks" to all the fine actors, 
writers and technicians who year after year 
have made PHILCO TELEVISION PLAYHOUSE 
America's leading dramatic program. 



PHILCO TELEVISION PLAYHOUSE 

Sundays • 9-10 P.M. E.S.T. • NBC-TV 



138 



Advertising' Agencies 



Secretary Evelyn R. Jones 

Dir. of Radio & TV Pauline Hagen 

Radio Accounts: Gospel Broadcasting 
Assn., Los Angeles, Calif.; Unity School of 
Christianity, Kansas City, Mo. 

TV Account: Gospel Broadcasting Assn. 

DON ALLEN & ASSOCIATES, 

Advertising 

409 S.W. 13th, Portland 5, Oregon 

Phone: CApitol 9445 

ABP— ANPA— AFA 

President Don Allen 

Vice President Irvin H. Walsh 

Treasurer Everett A. Mitchell 

Secretary H. Richard Seller 

Radio-TV Director Everett A. Mitchell 

Asst. TV Director H. Richard Seller 

Radio Accounts: Benj. Franklin Fed'l Sav- 
ings & Loan Assn., Savings & Loan Assn., 
Portland, Oregon; G-E Supply Corporation, 
G-E distributor, Portland, Ore. & regional; 
Ed Hamilton Furs, Furrier, Portland, Ore- 
gon; Logan Oldsmobile Co., Oldsmobile 
dealer, Portland, Oregon; Arthur Murray's, 
Dancing Studios, Portland, Oregon; Oregon 
Coast Ad Club, Resort (beach) association, 
Delake, Oregon; Windolph Pontiac Co., 
Pontiac dealer, Portland, Oregon; Zell Bros. 
Jewelers, jewelers, Portland, Oregon. 

ALLEN & REYNOLDS 

1300 Woodmen of the World Bldg., 

Omaha 2, Neb. 

Phone: Atlantic 4445 

AAAA— ABP— ANPA— APA 

ABC— NOAB— PPA 

Partners Milton H. Reynolds, 

Karl M. Joens, R. H. Reynolds, Q. H. 

Moore, M. J. Stephen, Helen C. Miller 

Dir. of Radio & TV Milt Stephen 

Asst. Director of 

Radio & Television. .Don B. Amsden, Jr. 

Radio Accounts: Omaha Public Power 
District (Public Utility), General Electric 
Supply Corp. (Electrical Appliances), P. F. 
Petersen Baking Co. (Bakery Products), 
Byron Reed Company (Real Estate, Farm 
Management), George II Lee Company (Bi- 
ologies and Pharmaceuticals), Merchants 
Biscuit Company (Bakery Products), Para- 
mount Radio Shop (Appliances), T. H. 
Maenner Company (Real Estate), Webber 
Motors (Automobiles, Trucks and Equip- 
ment), United States National Bank, Ted's 
Pen Shop (Pens, Cards, Stationery, etc.), 
Fairmont Foods Co. (Poultry and Livestock 
Feed), Tekseed Hybrid Co. (Hybrid Corn), 
Graybar Electric Co. (Appliances), Hill 
Hotel; Carpenter Oil Co. (Gas, Oil and other 
Automotive Products), Northrup- Jones (Cafe- 
teria, Bakery), Uncle Sam Breakfast Food 
Co., Walnut Grove Products, Inc. (Livestock 
Feeds). 



TV Accounts: T. H. Maenner Co. (Real 
Estate), Paramount Radio Shop (Appli- 
ances), Omaha Public Power District (Pub- 
lic Utility), Webber Motor- ( Automobiles, 
Trucks and Equipment), Merchants Biscuit 
Co. (Bakery Products), Teds' Pen Shop 
(Pens, Cards, Stationery), P. F. Petersen 
Baking Co. (Bakery Products), General Elec- 
tric Supply Corp. (Electrical Appliances), 
Hill Hotel (Hotel and Restaurant), Omaha, 
Neb., Uncle Sam Breakfast Food Co. 
(Darbs), Holsum Bread Co., C. J. Patterson 
Co. (Bread). 

ALLIED ADVERTISING AGENCIES, 
INC. 

167 So. Vermont Ave., Los Angeles 4, Calif. 
Phone: DUnkirk 7-7331 

President W. Fehr Gardner 

Gen., Prod. Mgr Stuart Heinemann 

Space Buyer Richard Gardner 

Treasurer Helen Esary 

Art Director Jack Robbins 

Prod. Mgr. & Radio Dir. . .Stuart Heinemann 
Account Execs Dick Bartlett, 

Lou Sterling, Milton Hoffman, Bart Ross, 

Donald Molin 

Radio Accounts: Arden Farms (Dairy 
Products), Gold Furniture Co. (Furniture 
& Appliances), Harold A. Sparling (Tur- 
keys), Dr. F. E. Campbell (Dental services), 
West Pico Furniture (Furniture), United 
Radio & Appliance (Sporting goods & ap- 
pliances), Pridham Davis (Optometrist), 
Troy Upholstering Co. (Reupholstering), 
Western Home Furniture Co. (Furn. & ap- 
pliances), Globe Department Store (Depart- 
ment store items), National Distributing 
Co. (Garbage disposals), Vacuum Cleaner 
Co. of America (Vacuum cleaners), Howard's 
Nursery (Flowers), Angeles Funeral Home. 

TV Accounts: Golds Furniture Co. (Furn. 
& appliances). Dr. F. E. Campbell (Credit 
dentist), Dr. Pridham Davis (Optometrist), 
United Sporting Goods (Sporting Goods), 
Western Home Furniture Co. (Furn. & ap- 
pliances), Arden Farms (Dairy Products), 
Auction Park (Auction), Harold A. Sparling 
(Turkeys). 

ANDERSON & CAIRNS, INC. 

488 Madison Avenue, New York 22, N. Y. 

Phone: MU 8-5800 

AAAA— ABP— ANPA— AFA— APA— PPA 

Chairman of the Bd.. .T. Hart Anderson, Jr. 

President John A. Cairns 

Executive Vice-Pres Joseph H. Smith 

Treasurer Abraham Fisher 

Director of Radio and 

Television Victor Seydel 

Assistant to the 

Radio-TV Dir .Malcolm B. James 

Assistant to Radio-TV 

Director Jean L. Simpson 



139 



Advertising Agencies 



Branch Offices 
Anderson, Smith & Cairns, Ltd. 
1510 Drummond St., Montreal 25, Canada 
Phone: Plateau 4448 

Manager Collin A. Rayment 

Anderson, Smith & Cairns, Ltd. 

50 King Street West, Toronto, Canada 

Phone: Empire 3-5341 

Manager Vernon R. Birtwistle 

Radio Accounts: Rootes Motors, Inc. (Hill- 
man Minx Automobiles) ; Alderney Dairy 
Co. (Dairy Products), Newark, N. J.; Na- 
tional Homefurnishings Show (Exposition), 
New York, N. Y.; Columbia Tobacco Co. 
(du Maurier Cigarettes), New York, N. Y.; 
C. H. Masland and Sons (Rugs and Carpets), 
Carlisle, Pa. 

TV Accounts: C. H. Masland and Sons 
(Rugs and Carpets), Carlisle, Pa.; Rootes 
Motors, Inc. (Hillman Minx Automobiles), 
New York, N. Y.; General Shoe Corp. 
(Edgewood Shoe Co.) (Friendly Shoes), 
Nashville, Tenn.; National Homefurnishings 
Show (Exposition), New York, N. Y. 

CLAUDE ANIOL 6c ASSOCIATES 

2700 Transit Tower, San Antonio, Tex. 
Phone: Fannin 9148 



SNPA— PPA 
President & Prod. Mgr Claude B. Aniol 

ARNOLD & CO., INC. 

262 Washington St., Boston 8, Mass. 

Phone: Richmond 2-1220 

ABP— ANPA— AFA 

Pres Oscar E. Rudsten 

Treas Arnold Z. Rosoff 

Vice-Pres Harold Glickman 

Sec Evelyn Herrick 

Director Arnold Z. Rosoff 

Radio Accounts: Home Owners Federal 
Saving Bank, bank, Boston; Old Monastery 
Wine Co., wines, New Haven; International 
Harvester, refrigeration, New England; 
Cadillac Olds, autos, Boston; Maas Motors, 
autos, Boston; Colonial Provision Co., meat 
packers, Boston. 

TV Accounts: Ring Clear Hosiery, ho- 
siery, Manchester, N. H. 

ASSOCIATED ADVERTISING 
AGENCY, INC. 

737 Dixie Terminal Bldg., Cincinnati 2, 0. 

Phone: Main 2811 

ABP— ANPA— PPA-APA— NOAB 

President Sam Malcolm Levy 





a great new... 
RAYMOND R. MORGAN 

production 

Lucky U Ranch' 

half hour daily west coast participation show 



ABC Radio Network 



STARRING THE 




SONS OF THE PIONEERS 

with 
BETTY TAYLOR • FRANK MESSINA • GEORGE PUTNAM 



.._ , __^_ Raymond R. Morgan Company 

IT'S AVAILABLE! CALL HEmpSteUd 4194 6233 Hollywood Boulevard, Hollywood 28, Calif 



140 



Advertising' 

Exec. V.-P Templeton Briggs 

Secy. & Treas I. C. Levy 

Service Russel C. Cook 

Director Radio-TV Stephen Freiberg 

ASSOCIATED BUSINESS 
COUNSELORS, INC. 

Fox Bldg., Detroit 1, Mich. 
Phone: WOodward 1-7878 

President Franklin A. Johns 

Vice-Presidents. .Fred Gould, Lansing Moore 

Secretary T. R. Johns 

Space Buyer, Media Dir F. Humphreys 

Branch Office 

350 Fifth Ave., New York 1, N. Y. 

Phone: LO 3-7260 

Manager Lansing Moore 

Radio Accounts: Detroit Times, Locks 
Laboratories. 

ATHERTON ADVERTISING AGENCY 

8455 Melrose PL, Los Angeles 46, Calif. 
Phone: WEbster 3-8488 
ABP— ANPA 

Owner & Acct. Exec Alfred A. Atherton 

Copy Chief— Media Dir Bill Holmes 

Acct. Exec Phil D. McHugh 

Radio Accounts: Bisno & Bisno (Real Es- 
tate-Investment broker), Los Angeles. 

Where millions 



turn for 
entertainment... 



Agencies 

TV Accounts: Pacific Citrus Products ( '<>. 
(Hawaiian Punch), Fullerton, Calif. 

ATHERTON & CURRIER. INC. 

420 Lexington \%.„ New York 17. \. Y. 

Phone: LExington 2-87 n .~> 

ANPA— PPA— APA 

President J. W. Atherton 

Vice-President Lester Stone 

Secretary, Space-Radio Time 

Buyer W. T. Tieman 

Treasurer II. P. Francis 

Dir. Copy & Plans J. D. Molnor 

Radio Dir. & Talent 

Buyer J. P. A. Atherton 

Branch Office 

Concourse Bldg., Toronto, Ont., Canada 

Vice-President K. C. Utley 

AUBREY, MOORE & WALLACE, INC. 

230 N. Michigan Ave., Chicago 1, 111. 

Phone: Financial 6-1600 

ANPA— ABP— PPA— APA— NOAB— ABC 

President James T. Aubrey 

Vice-President John J. Finlay 

Space & Radio Time Buyer & 

TV Director Gene Fromherz 

Radio Accounts: International Harvester 
Co., Williamson Candy Co. (Oh Henry), 



TREASURY MEN IN ACTION' 

NBC-TV NETWORK 
FOR THE BORDEN CO. 

"COFFEE WITH CAROLE" 

WDTV-Pittsburgh 
FOR THE BORDEN CO. 



"BREAK THE BANK" (TV) 

CBS-TV NETWORK 
FOR BRISTOL-MYERS CO. 



"THE WEATHERMAN" 

WNBQ-Chicago 
FOR STANDARD MILLING CO. 



BREAK THE BANK" (RADIO) 

ABC NETWORK 
FOR BRISTOL-MYERS CO. 



"SPORTS PARADE" 

32 TV STATIONS 
FOR BRISTOL-MYERS CO. 



"HOWDY DOODY" 

NBC-TV NETWORK 
FOR THE WELCH GRAPE JUICE CO. 



I" 



H 



DOHERTY, CLIFFORD 
& SHENFIELD, Inc. 

-ADVERTISING - 
350 FIFTH AVENUE, NEW YORK 1, N. Y. 



141 



"~1 



._l 



V. S. BECKER 



Production^ 



Producers of Package Shows & Spots 
for Television & Radio 

(Live and Film) 



Agents for Talent and Musicians 



562 Fifth Avenue 
New York 19, N. Y. 

Luxemburg 2-1040 



142 



Advert 



n g Agonc 



o s 



McKenzie Pancake Flour, Dubuque Packing 
Co., Double-Cola. 

N. W. AYER & SON, INC. 

West Washington Square, Philadelphia 6, Pa. 

Phono: LOmhard 3-0100 

ANPA— ABP— ABC 

Chairman of Board H. A. Batten 

President Warner S. Shelly 

Vice Pres. & Dir. of 

Radio-TV James E. Hanna 

Radio-TV Plans T. J. McDermott 

Programming & 

Production E. G. Sisson, Jr. 

Copy Chief John M. Caldwell 

Publicity Wauhillau LaHay 

Sports Broadcasting R. A. Mortensen 

Dir. Radio Research Gordon Braine 

Film Production G. D. Gudebrod 

Time Buyers Charles M. Wilds, 

Paul F. Kitzenberger, Richard S. Bunbury, 
John W. Purves, Carol Sleeper 

Branch Offices 

30 Rockefeller Plaza, New York 20, N. Y. 

Phone: Circle 6-0200 

Vice-President John D. Upton 

Statler Office Bldg., Boston 16, Mass. 
Phone: HUbbard 2-4970 

Manager E. Craig Greiner 

135 S. LaSalle St., Chicago 3, TIL 
Phone: RAndolph 6-3456 

Manager Sterling E. Peacock 

4170 Penobscot Bldg., Detroit 26, Mich. 
Phone: WOodward 5-3322 

Manager T. J. Henry 

714 Taft Bldg., Hollywood 28, Calif. 
Phone: Hemstead 4871 

Manager Glenhall Taylor 

235 Montgomery St., San Francisco 4, Calif. 
Phone: SUtter 1-2534 

Manager Carl Zachrisson 

231 Dillingham Bldg., 

Honolulu 16, Hawaii 

Phone: Honolulu 6193 

Manager Dudley P. Carroll 

Radio Accounts: The Atlantic Refining 
Company, B. C. Remedy Company, Bell 
Telephone System, Chesapeake & Potomac 
Telephone Company, Chrysler Corporation 
— Plymouth Division, Reuben H. Donnelley 
Corporation, Electric Companies Advertising 
Program, Gordon Baking Company, Hawaiian 
Pineapple Company, Hills Bros. Coffee, Inc., 
Charles E. Hires Company, Howard D. 
Johnson & Company, Illinois Bell Telephone 
Company, Lever Brothers — Surf, Michigan 
Bell Telephone Company, John Morrell & 
Co., National Dairy Products Company. Shef- 
field Farms Milk Company, Supplee-Wills- 
Jones Milk Company, United Air Lines, Blue 
Bell, Inc., Brooklyn Union Gas Co., Cannon 
Mills, Carrier Corporation, Comptometer 
School, Insurance Company of North Amer- 
ica, Pennsylvania Company. 



TV Accounts: Tbe Atlantic Refining Com- 
pany, B. C. Remedy Company, Brooklyn 
Union Gas Company, Cannon Mills, Inc., 
Chesapeake & Potomac Telephone Company, 
Chrysler Corporation — Plymouth Division, 
Reuben H. Donnelley Corporation. Gordon 
Baking Company, Hills Bros. Coffee, Inc., 
Charles E. Hires Company, Illinois Bell 
Telephone Company, Howard D. Johnson & 
Company, Lever Brothers — Surf, Michigan 
Bell Telephone Company, John Morrell & 
Co., National Dairy Products Company. The 
Pennsylvania Company, Sheffield Farms Milk 
Company, United Air Lines, Carrier Corpo- 
ration, Daystrom Corporation, Magna Engi- 
neering Corp., Supplee-Wills-Jones Milk 
Company, Webster Tobacco Co., Yardlev & 
Co. 

AYLIN ADVERTISING AGENCY 

522 Waugh Drive, Houston 19, Texas 

Phone: KEystone 7469 

ABP— APA— SNPA 

President Robert N. Aylin 

Vice-President Mrs. Betty W. Aylin 

Secretary Mrs. Alice S. Overton 

Account Executive Robert N. Aylin 

Account Executive Alston P. Cameron 

Account Executive Charles H. Lewis 

Copy Chief & Radio & Television 

Director Miss Luana J. Kamp 

Research Director. . .Mrs. Jo Moore Snoddy 
Art Director Roger I. Helm 

Radio Accounts: Arrow Mills, Inc. (Flour 
and Feeds), Houston, Texas; Black-Brollier, 
Inc. (Concrete Building Materials), Houston 
Texas; Foxworth-Galbraith Lbr. Co. (Retail 
Lumber & Building materials — chain yards), 
Dallas, Texas; Henke & Pillot, Inc. (Chain 
Supermarkets), Houston, Texas; Jackson 
Motors, Ltd. (New & Used Cars), Houston, 
Texas; Johnston Motor Company (New & 
Used Cars), Houston, Texas; Taylor Lumber 
Company (Retail Lumber & Building Ma- 
terials), Houston, Texas; Weldon Cafeteria 
(Cafeteria), Houston, Texas. 

TV Accounts: Arrow Mills, Inc. (Flour 
and Feeds), Houston, Texas; James Bute 
Company (Paint and Wallpaper), Houston, 
Texas; Henke & Pillot, Inc. (Chain Super- 
markets), Houston, Texas; Hodell and Com- 
pany (Realtors), Houston, Texas; Johnston 
Motor Company (New & Used Cars), Hous- 
ton, Texas; Weldon Cafeteria (Cafeteria), 
Houston, Texas. 

BACHRODT, NEWELL, 
O'KANE & GANO 

75 E. Wacker Dr., Chicago 1, 111. 
Phone: FRanklin 2-4883 

APA— NOAB— ABP— PPA— ANPA 

President J. C. Bachrodt 

Vice-President R. C. Gano 

Secretary Katherine Jansen 



143 



Shop and Eat - Where The Stars Meet 



CROMWELL DRUG STORE 

New York's Newest, Largest and Finest 
Drug Store 



LOCATED IN THE MAIN LOBBY OF THE 

RCA-BLDG. 

The Heart of Radio and TV 



Co-owner and Host 

Srvincj, Seek 



CI. 7-3475 Prescription Dept. 

CI. 7-3835 



144 



Advertising Agencies 



Treasurer R. B. Newell 

Account Executives J. C. Bachrodt, 

R. B. Newell, Ashley Kennedy 
Radio Account: Win. Frank Co. 

BADGER, BROWNING & HERSEY. 
INC. 

30 Rockefeller Plaza, New York 20, N. Y. 
Phone: Circle 7-3720 
ABP— ANPA— PPA 

Chairman of Board J. L. Badger 

President R. W. Hersey 

Treasurer F. S. Browning 

Radio-TV Director Jack Wilcher 

Branch Office 

Badger, Browning & Parcher, Inc. 

75 Federal St., Boston 10, Mass. 

Phone: Liberty 2-3364 

THE BAKER ADVERTISING AGENCY, 
LTD. 

1315 Yonge St., Toronto, Ont., Canada 

Phone: Princess 2101 

CAAA— ABC— ANPA— APA 

President W. R. Baker 

Vice-President H. F. Baker 

Personnel R. C. Baker 

Copy Chief W. E. Trimble 

Secretary-Treasurer A. N. Nisbet 



Account Executives II. S. Baxter, 

K. W. Jones, C. S. Wallace, ]{. !). All,. , 
tini, J. E. McEachern, C. H. Sloan, D. E. 
Smith 

Space Buyer S. Cook 

Radio Director Jack F. Horler 

Asst. Radio Dir W. (Doc) Lind-.y 

Production Arnold Acton 

Radio & Time Buyer Lenore Dighton 

1557 MacKay St., Montreal, Que. 

Manager Gabriel Langlais. 

Phone: Harbour 9247 
Radio Accounts: General Foods, Ltd.; 
Canada Packers, Ltd. (Soap Division); 
Adams Brands Sales, Ltd.; Frigidaire Prod- 
ucts of Canada, Ltd.; The Tea Bureau; The 
Carnation Co., Ltd.; White Laboratories. 
Inc. (Feenamint) ; Supreme Drug, Ltd. 
(Amm-i-dent and Polident) ; Eversharp, 
Inc. 

BALDWIN, BOWERS & STRACHAN. 
INC. 

374 Delaware Ave., Buffalo 2, N. Y. 

Phone WAshington 6854 

AAAA— ABP— ANPA— AFA—NOAB— PPA 

President William M. Baldwin 

Vice-President Everett L. Bowers 

Treasurer Kenneth Strachan 

Radio — TV Director. . .Everett L. Thompson 



SHERMAN & MARQUETTE 



ADVERTISING 



6=b 



CHICAGO 



NEW YORK 



145 



HOLLYWOOD 



Advertising Agencie 



Copywriters & Producers. Joseph H. Radder, 

Catharine D. Walsh, Malcolm L. Barney, 

Leon A. McNamara 
Traffic Helen L. Goodwin, Nora L. Cuff 

Radio Accounts: Sears Roebuck Co. (Re- 
tail (Merchandise), Erie County Savings 
Bank, (Banking Service), Buffalo Industrial 
Bank (Banking Service), William Simon 
Brewery, Inc. (Beer & Ale), Crystal Beach 
Transit Co., Inc. (Amusement Park & 
Beach), Buffalo, N. Y.; Kelly Brothers 
Nurseries (Nursery), Dansville, N. Y.; Old 
Dutch Foods (Salad Dressings), Blasdell, 
N. Y. 

Television Accounts: Dodds Alderney 
Dairy (Milk & Milk Products), Erie County 
Savings Bank (Banking Service), General 
Ice Cream Corp. (Ice Cream), Sears Roe- 
buck & Co. (Buffalo) (Retail Merchandise), 
Wm. Simon Brewery, Inc. (Beer & 
Ale), Joseph Strauss Co., Inc. (Wholesale 
Distributors Major Appliances), Trico 
Products Corporation (Windshield Washers 
& Wipers). 

BARLOW ADV. AGENCY, INC. 

742 James St., Syracuse, N. Y. 

Phone: SYracuse 9-6644 

AAAA— ABP— APA— PPA 

Pres. & Treas E. S. Barlow 



Vice-Pres. & Acct Execs E. S. Crawford, 

H. H. Goodhart 

Vice-Pres. & Copy Chief J. J. Hines 

Media Director F. B. Tompkins 

Art Director H. C. Millard 

Prod. Mgr Mark Hughes 

TV-Radio Director Bud Stapleton 

Radio Accounts: Dairymen's League Co- 
op (Milk, Cheese, Ice Cream), New York, 
N. Y.; Lincoln Bank (Commercial Bank), 
Syracuse, N. Y.; Saratoga Vichy Springs Co. 
(Saratoga Vichy), Saratoga Springs, N. Y.; 
Procino-Rossi (Macaroni Products), Auburn, 
N. Y. 

TV Accounts: Dairymen's League Co-op 
(Milk, Cheese, Ice Cream), New York City; 
Will & Baumer Candle Co. (Candles), Syra- 
cuse, N. Y.; Saratoga Vichy Springs Co. 
(Saratoga Vichy), Saratoga Springs, N. Y. 

BARNES CHASE COMPANY 

530 Broadway, San Diego 1, Calif. 
Phone: Franklin 7771 

AAAA— ABC— ANPA— APA— NOAB 

Owner N. R. Barnes 

Account Executive George L. Hawkins 

Account Executive Norman Foster 

Radio-TV Director Wm. H. Tewell, Jr. 



LENNEN & MITCHELL INC. 

ADVERTISING 



NEW YORK and BEVERLY HILLS 



PRODUCT SERVICES 

incorporated 
10 East 44 Street, New York 

MERCHANDISING VIA 
BROADCAST MEDIA 



• "COMEDY CAMEOS" 

17 NBC, ABC, & DuMont Station 
® "RECIPE for HAPPINESS' 

DuMont 



Live and Film TV Services 

Currently in All 

Major Markets 



146 



Adve 



g Age 



Branch Office 

1638 Wilshire Blvd., Los Angeles 17, Calif. 

Phone: DU 4-1193 

Manager Charles V. Davis 

Radio-TV Accounts: Westgate-Sun Harbor 
Co. (Breast 0' Chicken Tuna), Qualitee 
Dairy Products (Dairy Products), Security 
Bank (Banking), San Diego Federal (Sav- 
ings and Loans), So. Calif. Baking Co. 
(Betsy Ross Bread), San Diego, Calif. 

TED BATES <& CO. 

630 Fifth Ave., New York 20, N. Y. 

Phone: JUdson 6-0600 

AAA— ANPA— PPA— NAOB— ABC— FAAG 

Partners Theodore L. Bates, 

Joseph R. Busk, Thomas J. Carnese, 
Walker G. Everett, Clinton S. Ferris, Thos. 
F. Harrington, Edward F. Hudson, Wil- 
liam H. Kearns, John M. Lyden, D. Robert 
Parman, Clifford N. Parsells, H. Austin 
Peterson, T. Rosser Reeves, Edward P. 
Small 

Ptr, Chg. Radio-TV H. Austin Peterson 

Mgr. Radio-TV Dept Lester A. Weinrott 

Business Manager John Doherty 

New Prog. Dev Vincent Rowe 

TV Casting Dir Rusty Cooper 

Mgr. Time Buying Dept Ned Midgeley 



Jay Garon - BrooUe 
Associates, Inc. 

134 EAST 57th STREET 
NEW YORK 22 
PLaza 3-7815 



specializing in literary 

properties for television, 

radio, films and the theatre 



Time Buyers MacDonald Dunbar, 

Hill Kennedy, < 1 1 » »- i — Lynch 

Radio & TV Producers.. h> Clark, 

Alan Dingwall, Jr., Donn O'Meara, „ohn 

Thompson 

Director Press Dept Benson Inge 

Branch Office 
Room 1014, Tall Bldg., 

1680 North Vine St., Hollywood 28. Calif. 
Phone: HOUywood 9-2161 
Partner in Charge of 

Radio & TV Austin Peterson 

Producers Harry Saz, Frank O'Connor 

Office Mgr Mae Collins 

Radio Accounts: Colgate-Palmolive-Peet 
Co. (Colgate Dental Cream, Palmolive 
Shave Creams, Palmolive Soap, Octagon 
Products), Continental Baking Co. (Wonder 
Bread, Hostess Cup Cakes), Grocery Store 
Products (Kitchen Bouquets), Carter Prod- 
ucts, Inc. (Carter's Little Liver Pills), Amer- 
ican Home Food Products (G. Washington 
Instant Coffee), Standard Brands, Inc. (Blue 
Bonnet, Royal Puddings), Brown & William- 
son (Kool, Viceroy Cigarettes, Life Ciga- 
rettes), American Home Foods (Duff's 
Mixes), American Sugar Refining Co. (Dom- 
ino Sugar), Minute Maid Corp. (Minute 
Maid Frozen Orange Juice, Minit Maid 
Lemonade Mix). 

TV Accounts: Colgate-Palmolive-Peet Co. 
(Colgate Dental Cream, Palmolive Shave 
Cream, Palmolive After Shave, Palmolive 
Soap), Continental Baking Company (Won- 
der Bread), Brown & Williamson (Kool, 
Viceroy Cigarettes), American Home Foods 
(Instant G. Washington Coffee, Duff's 
Mixes), Minute Maid Corp. (Minute Maid 
Frozen Orange Juice, Minit Maid Lemonade 
Mix), Standard Brands, Inc. (Blue Bonnet 
Margarine, Royal Puddings), Carter Prod- 
ucts (Carter's Little Liver Pills, Nair). 

BATTEN, BARTON, DURSTINE & 
OSBORN, INC. 

383 Madison Ave., New York 17, N. Y. 

Phone: ELdorado 5-5800 

AAAA— ABC— ABP— ANPA— APA—NOAB 

PPA— SNPA 

Chairman of Board Bruce Barton 

Vice-Chmn. of Board Alex F. Osborn 

President Bernard C. Duffy 

V. P. & Treas. & Chmn. of Exec. Comm. 

F. R. Feland 
Exec. V.P. in Chg. Western Offices 

John C. Cornelius 
Exec. V.P. in Chg. Creative Services 

Charles H. Brower 
Exec. V.P. in Chg. Account Operations 

J. D. Danforth 

Secretary Eugene T. McQuade 

V.P. in Charge Arthur Pryor, Jr. 

V.P. in Chg. of New Program 

Development Wickliffe W. Crider 



147 




ERNEST WALLING 

Program Manager 

NBC Television 

Producer NBC Color 

Television 

Demonstrations 



MICHAEL CASE 



"$f**i 



Associate Producer 

NBC Color Television 

Demonstrations 




148 



Advertising Agencies 



Chairman Radio-TV Plans Bd. 

Carroll P. Newton 

V.P. in Chg. of TV Robert L. Foreman 

Talent Contracts [Catherine V. Winn 

Chief Talent Contact. .. .Edwin M. Marshall 

Chief Story Editor George kondo'l 

Head of TV Dcpt Herbert B. West 

V.P. in Chg. of TV Prod Jack Denove 

Dir. of Prod, in Chg. of all TV 

Producers and Directors Hugh Rogers 

Super. Com'l. Copy Arthur Bellaire 

Mgr. of Time Buying Dept. .Frank Silvernail 
Coordinator of Time Buying Dept. 

Tucker Scott 
Group Head Time Buyers. .Elenore Scanlan, 

Fred Stoutland, Norman Chester 
Time Buyers. .. .Hope Martinez, Mary Ellis, 
William Lawrence, Richard McKeever, Al- 
bert Petcavage, George Polk, Robert 
Tatum, F. A. Wurster 
Mgr. of Radio Prom, and 

Merchandising R. C. Brown 

Branch Offices 

1220 Statler Office Bldg., Boston 16, Mass. 

Phone: HUbbard 2-0430 

Vice-President Francis W. Hatch 

Rand Building, Buffalo 3, N. Y. 
Phone: CLeveland 7915 

Vice-President Alan M. Ward 

919 N. Michigan Ave., Chicago 11, 111. 
Phone: SUperior 7-9200 

Vice-President H. H. Haupt 

1050 Terminal Tower, Cleveland 13, O. 
Phone: TOwers 1-7270 

Vice-President E. E. Haring 

1856 Penobscot Bldg., Detroit 26, Mich. 
Phone: WOodward 5-0620 

Manager Robert E. Anderson 

1680 N. Vine St., Hollywood 28, Calif. 
Phone: HOllywood 9-7337 

Vice-President Wayne Tiss 

6363 Wilshire Blvd., Los Angeles 36, Calif. 
Phone: WEbster 1-1234 

Vice-President A. W. Neally 

N. W. Band Bldg., Minneapolis 2, Minn. 
Phone: Lincoln 8401 

Vice-President E. A. Cashin 

V.P. in Chg. Western Offices 

J. C. Cornelius 
Grant Bldg., Pittsburgh 19, Pa. 
Phone: GRant 1-8060 

Vice-President Leon D. Hansen 

2200 Russ Bldg., San Francisco 4, Calif. 
Phone: SUtter 1-2232 

Vice-President J. G. Motheral 

Radio and TV Accounts: Emerson Drug 
Co., Peter Hand Brewery Co., Circus Foods, 
Inc., M. J. B. Co., Tea Garden Products, Co., 
Penick & Ford, Ltd., Inc., Nehi Corp., Wynn 
Oil Co., Minneapolis Brewing Co., F. & M. 
Schaefer Brewing Co., Consolidated Edison 
Co., Black Horse Ale, Inc., Polaroid Corp., 
Carr-Consolidated Biscuit Co., Vick Chem- 
ical Co., Foley Mfg. Co., Easy Washing Ma- 



chine Corp., Northrup King Co.. George \. 
Hormel Co.. Rexall Drug Co., Barcalo Mfg. 
Co., Curtis Circulation Co. (N. Y.). Blum's 
Candies, DeSoto Division (Chrysler Corp. I. 
B. F. Goodrich Co., Wildroot Co.. Inc. Mu- 
rine Co., Inc., Westclox (div. of General 
Time Corp.), Gallo Winery, E. & J.. Pacific 
Telephone & Telegraph Co., Minnesota Min- 
ing & Mfg. Co., American Tobacco Co., Clark 
Co., D. L., Marine Midland Trust Co., Ethyl 
Corp., General Baking Co., Jelke Good Luck 
Products (Div. of Lever Bros.), E. I. Dn- 
Pont de Nemours & Co., Hamilton Watch 
Co., United Fruit Co., Fort Pitt Brewing 
Co., Cream of Wheat Corp., Farmers & 
Mechanics Savings Bank (Minn.), Minne- 
apolis Brewing Co., Scott-Atwater Mfg. Co.. 
Inc., Northwestern Bell Telephone Co., 
Bausch & Lomb Optical Co., Tennessee Coal. 
Iron & RR Co., Armstrong Cork Co., Gen- 
eral Electric Co., United States Steel Corp. 

ADRIAN BAUER ADVERTISING 
AGENCY, INC. 

1528 Walnut St., Philadelphia 2, Pa. 

Phone: KIngsley 5-7870 

ANPA 

Chairman Adrian Bauer 

President Alan R. Tripp 

Vice-President Harold Finestone 

Vice-President W. Laurence LePage 

Art Director David X. Miller 

Production Manager H. J. Gribbin 

Copy Chief Frederick Goldman 

Radio & TV Director David Kaigler 

Space Buyer Sylvia P. Etkisi 

Radio Accounts: Adelphia Hotel, Broad 
St. Trust Co., Cayuga Federal Savings «!'« 
Loan Assoc, J. Frank & Sons (Carbonated 
Beverages), Land Title Bank & Trust Co.. 
Phila., C. F. Simonin's Sons, Inc. (Pop- 
corn Oil seasoning), Phila., Pa.; Woodlawn 
Farm Dairy Co., Scranton, Wilkes-Barre, Pa. 

TV Accounts: Land Title Bank & Trust 
Co., Phila., Pa.; Quaker City Chocolate & 
Confectionery Co., Inc. ("Good and Plenty" 
Candy), Phila., Pa.; Phila. Dairy Products 
Co., Inc. 

BEAN ADV. AGENCY 

136 N. Delaware St., Indianapolis 4, Ind. 

Phone: FRanklin 4248 

Owner Harold Bean 

Radio-TV Accounts: L. S. Ayres & Co., 
Wayside Floral Gardens, Jessica's Salads, 
Emrich Furniture Co. 

BEAUMONT, HELLER & SPERLING. 
INC. 

6th & Walnut Sts., Reading, Pa. 
Phone: 5-4311 
ABP— ANPA 

President Donald T. Beaumont 

Vice-Pres. & Sec L. J. Sperling 

Vice-Pres. & Treas R. F. Heller 



149 




^^r^-k-^rlr 



^^^^^^!^MSK736o-p^k 



Ave., New York 






150 




DOROTHY WARENSKJOLD 

Soprano 

leading lady on 

JAMES MELTON'S "FORD FESTIVAL" T.V. SHOW 



leading lady for 13 weeks, summer '51, on 
"THE RAILROAD HOUR" 
• 
frequent guest star on 

"THE VOICE OF FIRESTONE" 
"THE STANDARD HOUR" 
• 
Leading soprano 

SAN FRANCISCO OPERA COMPANY 



Nation-wide concert tour 



MANAGEMENT: COLUMBIA ARTISTS MANAGEMENT Inc. 



1 1 3 West 57th Street 



Personal Direction: KURT WEINHOLD 



New York 19, N. Y. 



151 



j^StiSaHft^. 


till 




illl; € * llltll 


ills 
■II ; 

r- 
r- 

co 


th 


||P^2-iV , ^P r iiV-:- 




j» 


■f > Jfi 




PV 




\ 


BILLY BARTY 


JOE GAUDIO 


Featured 




"All of 3 feet eleven" 


JAMES MELTON SHOW 

NBC-TV 




JAMES MELTON SHOW 

NBC-TV 

Representative: MCA 


• 




^^Sb 




DR. FRANK BLACK 


1 W 

*' 111 

■0m§M f/m "*'"""" : ' '~ r'. r ■■■■■: 




Musical Director 




$% ' -._- 




JAMES MELTON SHOW 








NBC-TV 








• 




DON PRINDLE 

Head Writer 

JAMES MELTON SHOW 

NBC-TV 



152 



Advertising Agencies 



Art Director R. R. Glassmire 

Gen. Production Mgr H. Fetterhoff 

Publicity Director Marion W. Nagle 

Media & Research Dir K. W. Erdnian 

Radio & TV Dorathea Hassler 

Radio Accounts: Bowers Battery (Batter- 
ies & Spark Plugs), Reading; Maier's Bak- 
ery, Reading; St. Lawrence Dairy Co., Read- 
ing, Pa. 

TV Accounts: Crystal Rock Bottling Co. 
(7-Up), Reading, Pa.; Lancaster County 
Gas Co. (Public Utility) ; The Lebanon 
Valley Gas Co. (Public Utility) ; The Har- 
risburg Gas Co. (Public Utility) ; York 
County Gas Co. (Public Utility). 

HERBERT S. BENJAMIN 
ASSOCIATES, INC. 

234 Main, Baton Rouge 1, La. 

Phone: 3-2847 

ABP— AFA 

President Herbert S. Benjamin 

Ex. Vice Pres Lee Herzberg, Jr. 

Vice Pres. (On leave U. S. 

Air Force) Allan R. Brent 

Secretary R. K. Goldberger 

Treasurer Dorothy Dennis 

Bkkp. & Traffic Mgr Mrs. L. Hardee 

Copy Chief Kathleen Q. Massey 

Art Director Thomas B. Rhodes 

Radio Director R. K. Goldberger 

Radio Accounts: Capital Building & Loan 
Association (Loans), Baton Rouge, La.; Fi- 
delity National Bank (Banking), Baton 
Rouge, La.; Kornmeyer Furniture Company 
(Furniture), Baton Rouge, La.; Longwood 
Plantation (Syrup), Baton Rouge, La.; Lev- 
enson's (Decorators), Baton Rouge, La.; 
United Credit Company (Loans), Baton 
Rouge, La. 

VICTOR A. BENNETT CO., INC. 

511 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 7-2186 

ABP— ANPA— PPA 

President Victor A. Bennett 

Vice-President John L. Moore 

Production Manager Edward D. Kahn 

Art Director Joseph Tranchina 

Radio Accounts: Longines-Wittnauer 
Watch Co., Inc. (Longines-Wittnauer 
Watches). 

TV Accounts: Longines-Wittnauer Watch 
Co., Inc. (Longines-Wittnauer Watches). 

BENNETT, WALTHER & 
MENADIER, INC. 

69 Newbury St., Boston 16 

Phone: Kenmore 6-3820 

ANPA 

Branch Offices 

30 E. 60th Street, New York 22, N. Y. 

Phone: PLaza 3-8923 



BENTON & BOWLES. INC. 

444 Madison Ave., New York 22. N. Y. 
Pbone: MUrray Hill 8-1100 

ANPA— AAAA— APA NOAB 

ABP— PPA 
Chairman of Board. .. .Atherton W. Hobler 

President William R. Baker, Jr. 

Exec. Vice-Pres. & Treas. .. .Robert E. Lusk 

Vice-Pres. & Sec Edward R. Beach 

Vice-Pres. & Dir. of Media 

Harold H. Dobberteen 
Vice-Pres. in Charge Radio & TV 

Walter Craig 
Business Mgr. Radio & TV 

William E. Schneider 
Director TV Production. . .Tom McDermott 

Director Radio Prod Paul Roberts 

Dir. Film Prod Herb Leder 

TV Prod. Dir William Vallee 

Script Editor Roy Bailey 

Casting Director Ann Howard 

Directors Oliver Barbour. 

Charles Fisher, Don Wallace, Ralph Starr 
Butler, Jr., Bill Mann, Carl Eastman, 
Everett Gammon, Arthur Richards, Law- 
rence White, Olga Druce, William States 
Dir. Radio & TV Time Buying. George Kern 

Time Buyers Mary McKenna, 

Jean Lawler, Walter Bowe, Gordon En- 
sign, Elaine Sloat, Tom Carson, Marion 
Jones, Ann Janowicz 
V.P. & Dir. of Pub. Rel.. . .Holcombe Parkes 

Director Publicity Richard K. Bellamy 

Branch Offices 
6253 Hollywood Blvd., Hollywood 28, Calif. 
V.P. in Chg. of West Coast Oper...Al Kaye 

Radio Pgm. Prod Murray Bolen 

Hollywood Office Mgr Mary Edith Stabl 

West Coast Pub. Mgr Jean Meredith 

Enquirer Bldg., Cincinnati, Ohio 

Office Manager Georgia Waite 

91 Yonge St., Toronto, Canada 
William H. Fleischman 
Radio Accounts: Association of American 
Railroads, Arnold Bakers, Inc., General 
Foods Corp. (Post's 40% Bran Flakes, Post's 
Sugar Crisp, Post's Raisin Bran, Post's Puffed 
Products, Diamond Crystal Salt, Maxwell 
House Coffee, Instant Maxwell House Coffee, 
Ridgways Tea, Yuban Coffee, Bliss Coffee, 
Gaines Dog Food, Log Cabin Syrup, Snider 
Condiments, Baker's Chocolate, Certo, Sure- 
Jell), Bituminous Coal Institute, The Proc- 
ter & Gamble Company (Tide, Chipso, 
Ivory Snow, Prell), The Best Foods Com- 
pany (Hellmann's Mayonnaise, Nucoa, H-0 
Oats, Presto, Farina, Old Homestead French 
Dressing), The AVCO Manufacturing Corp. 
■ — Crosley Division (Crosley Television and 
Radio Sets, Shelvador Refrigerators, Crosley 
Electric Ranges, Freezers and Kitchen Cabi- 
nets), The Pepperell Manufacturing Co., 
American Express (Travelers Cheques), 
Norwich Pharmacal Co. (Pepto-Bismol, 



153 



Advertising Agencies 



Unguentine, Zemacol, Norwich Aspirin), 
Brewing Corp. of America (Carling's Red 
Cap Ale), Cigar Institute of America, Na- 
tional Association of Manufacturers, Benson 
& Hedges (Parliament Cigarettes, Virginia 
Rounds Cigarettes). 

TV Accounts: General Foods Corp. (Max- 
well House Coffee, Post's Cereals, Ridgways 
Tea, Diamond Crystal Salt), Procter & Gam- 
ble (Tide, Prell, Ivory Snow), Audivox, The 
AVCO Manufacturing Corp. — Crosley Divi- 
sion (Crosley Television and Radio Sets, 
Shelvador Refrigerators, Crosley Electric 
Ranges, Freezers and Kitchen Cabinets), 
Arnold Bakers, Inc., The Best Foods, Inc. 
(Nucoa, Hellmann's Mayonnaise, Presto, 
II-O Oats, Farina), Norwich Pharmical Com- 
pany (Pepto-Bismol), Brewing Corporation 
of America (Carling's Red Cap Ale), Ben- 
son & Hedges. 

ALFRED PAUL BERGER COMPANY, 
INC. 

9 East 48th St., New York 17, N. Y. 

Phone: PLaza 9-4703 

ABP— PPA- P ANY 

Pies. & Treas Alfred Paul Berger 

Secretary Florence Berger 

Space Buyer Jane Ellenbogen 

Account Executive Sidney Rosendorf 

Production Manager Joel Beier 

Art Director Alfred Foute 

Radio Director Alfred Paul Berger 

Radio-TV Accounts: Pilot Radio Corp., 
Long Island City, N. Y.; Toffenetti Restau- 
rant, N. Y. C; Orpheum Shops, N. Y. C. 

BERMINGHAM, CASTLEMAN & 
PIERCE 

136 East 38th St., New York 16, N. Y. 

Phone: LExington 2-7550 

A A A A— ABP— AP A— NO A B 

President Arch Berminghain 

Directors George Castleman, 

Leslie V. Spencer, Herbert Lorentzen, 

James Walker, Clarence K. Bagg 

Radio Director T. P. Wallower 

TV Director John McNeil 

Radio Accounts: Griffin Mfg. Co., Inc. 
(Shoe Polish) ; Sabena Belgian Airlines 
(Travel), Brussels, Belgium; Pilgrim (Laun- 
dry Service), Whitbread & Co., Ltd. (Im- 
ported Ale & Stout), London, England. 

TV Accounts: Griffin Mfg. Co. (Shoe 
Polish), Brooklyn, N. Y. 

TED BERNSTEIN ASSOCIATES 

51 Madison Ave., New York 10, N. Y. 

Phone: MUrray Hill 5-3730 

ABP— PPA— NOAB 

Owner Theodore H. Bernstein 

Treas., Space & Time Buyer 

Sylvester J. Bernstein 

Art Director Morris Brodis 

Publicity Director, Ted Kaufmann 



Radio Accounts: Eagle Clothes, Inc. 
(Men's Clothing), Tress, Inc. (Retailer 
Men's Clothing), Harry Jay Treu (Furrier), 
New York, N. Y. 

GORDON BEST CO., INC. 

228 N. LaSalle St., Chicago 1, 111. 

Phone: STa. 2-5060 

ABC— ABP— ANPA—APA— NOAB— PPA 

President Gordon Best 

Vice-Presidents Roy M. Kirtland, 

Leroy A. Kling, Frank F. Morr, Burton 

G. Feldman 

Radio Accounts: Booth Fisheries Corp. 
(Frozen Fruits, Vegetables, Fish), Chicago, 
111.; Coyne Electrical School (Trade School), 
Chicago, 111.; Foell Packing Co., Chicago, 
111.; Key Work Clothes, Inc., Fort Scott, 
Kans.; Milner Products Co. (Pine-Sol and 
Anti-K), Jackson, Miss.; Schulze and Burch 
Biscuit Co. (Flavor-Kist Cookies & Crack- 
ers), Chicago, 111.; General Finance Co., 
Chicago; Holland Bulb Growers, 33 N. 
LaSalle St., Chicago, 111. 

TV Accounts: Florsheim Shoe Co., Chi- 
cago, 111.; Schulze and Burch Biscuit Co., 
Chicago, 111.; Helene Curtis Industries, Inc., 
Chicago, 111.; Milner Products Co., Chicago. 

THE BIOW CO., INC. 

640 Fifth Ave., New York 19, N. Y. 

Phone: PLaza 9-1717 
ABC— ANPA—APA— NOAB— PPA 

President Milton H. Biow 

Exec. Vice-President F. Kenneth Beirn 

V.P. Chg. Creative Dept. .Louis W. Thomas 

Treas.-Sec Morris Zinneman 

Asst. Secretary Anna Hauptman 

Vice-Presidents Samuel A. Alter, 

Terence C. Clyne, Erwin D. Swann, Henry 

R Turnbull, Charles Tyler, Gordon Cates, 

Garrett Lydecker, Robert Bragarnick, John 

Toigo, John Van Horson 
Spe. Assts. to the Pres Ruth Farquhar, 

John Hamm 

V.P. & Dir. of Merch T. R. Santacroce 

Art Director L. L. Schultz 

Mgr. Prod. & Art J. E. Garabrant 

Mgr. of Radio & TV Roy Winsor 

Co-Manager Roland Gillett 

V.P. & Director Media Walter Smith 

Director Print Media E. C. Stamler 

Head Radio Time Buyer J. E. Kucera 

Radio Time Buyers Mildred Fulton, 

Elma Hamilton, Ethel Wieder, Robert 

Wolfhorst, Ed Fonte 
Media Space Buyers T. A. Doyle, 

Edward Grey, and Veronica Welch 
Research Director. .Dr. Lawrence Deckinger 

Director Outdoor Earl N. Hyde 

Asst. to Dir. of Outdoor. . . .C. N. Van Auken 

Comptroller Joseph Allentuck 

Account Executive Don Anderson, 

Brooks Elms, Philip B. Hinerfeld, Dan 

Rodgers, John Rome, M. A. Singer, Law- 



154 



Advertising A j»" «* n c* i e s 



rence Milligan, C. P. Hirth, John Mosnian, 

Elizabeth Leeman, Lee White, Don 

O'Brien, Seymour Margules. 
Branch Offices 
703 Market St.. San Francisco 3, Calif. 
GArfield 14854 

Executive Norman Mork 

1606 North Argyle Ave., Hollywood 28, Calif. 

Phone: HEmpstcail 2377 
Executive Jack Runyon 

Radio-TV Accounts: American Home 
Products, Whitehall Division (Guards, Koly- 
nos, Mercalose, Anacin, Heet) ; American 
President Lines; American Trucking Associ- 
ation; Bulova Watch Co.; Eversharp, Inc. 
(Pens, Pencils, Razors) ; General Aniline 
(Ansco, Ozalid) ; Hills Bros.; Langendorf 
United Bakeries; Philip Morris & Co. 
(Philip Morris Cigarettes, Marlboro Ciga- 
rettes, Spud and Dunhill, Bond Street To- 
bacco) ; National Shawmut Bank; Pepsi Cola 
Co.; Procter & Gamble (Spic & Span, Lava, 
Joy, Lilt, Teel) ; Jacob Ruppert Brewing 
Co. (Beer) ; Terre Haute Brewing Co. (CV 
Beer) ; Lady Esther; Hudson Pulp & Paper 
Co.; Dennison Food Products; Gunther 
Brewing Co. 

THE BLAINE THOMPSON CO.. INC. 

234 West 44th St., New York 18, N. Y. 

Phone: LO 4-0800 

ANPA— PPA— APA— ABC— NOAB 

President Myer Lesser 

Vice-Presidents Fred Golden, 

Phillip Solomon 

Copy Chief Carter Jones 

Exec. Vice-Pres. & Radio Time 

Buyer Albert Lee Lesser 

W. EARL BOTHWELL, INC. 

22 E. 40th St., New York, N. Y. 

Phone: LExington 2-1522 

ANPA— AAAA— PPA— SNPA— APA— ABP 

President Alden H. Kenyon 

Exec. Vice-Pres Frank A. Kearney 

Vice-Presidents Richard C. Bachman, 

George E. Kelley 

V.P. & Personnel Dir Fred E. Baxter 

Radio & TV Dir Vincent Van Buren 

Production Manager Clark Glenn 

Mktg. & Research Dir Jack Bradfute 

Publicity Director George E. Kelly 

Merchandising Dir....S. Sumner Sternberg 
Account Executives. .. .William R. Dahlman, 

Frank A. Kearney, Richard C. Bachman, 

Jack Bradfute, Vincent Van Buren, S. 

Sumner Sternberg 

Branch Offices 

1680 N. Vine St., Hollywood 28, Calif. 

Managers. .. .Thomas Dealy, Wright Nodine 

600 Grant St., Pittsburgh, Pa. 
V.P. & Mgr Richard C. Bachman 

Radio Accounts: Allegheny Conference for 
Community Development, Allegheny County 
Democratic Committee, American Home 



Products, Corp., American Home Foods. Inc., 
Boyle-Midway, Inc., & Boyle Midway (Can- 
ada) Ltd., Christian & Co., Inc.. Count} 
of Allegheny, Frank & Seder, Hotel Pitts- 
burgher, Industrial Cigar Company, Morris 
Clamp & Coupling Co., Pa Pitt's Partners, 
WCAE, Inc. 

BOTSFORD, CONSTANTINE & 

GARDNER 

115 S.W., 4th Ave., Portland 4, Ore. 

Phone: ATwater 9541 

AAAA— ABC— ABP— ANPA— APA— NO A \i 

PPA 

Exec. Vice-Pres Ray Andrews 

V.P. & Space Buyer Frankie Coykendal] 

Vice-Pres Stanley Parshall 

Sec.-Treas Merl W. Manly 

Central Bldg., Seattle 4, Wash. 
Phone: ELiot 3523 

Exec. Vice-President C. P. Constantine 

Vice-President W. W. Woodridge, Jr. 

Vice-Pres Reinhart Knudsen 

156 Montgomery St., San Francisco 4, Calif. 
Phone: EXbrook 2-7565 

Pies. & Gen. Mgr David M. Botsford 

Exec. Vice-Pres S. G. Swanberg 

Vice-Pres David H. Botsford, Jr. 

Vice-Pres William Pearce 

Empire State Bldg., New York 1, N. Y. 

Phone: BRyant 9-4845 

Vice-President Elizabeth Eyerly 

Radio Accounts: Columbia River Packers 
Assn. (Tuna — Bumble Bee Brand), Astoria, 
Ore.; E. H. Bendiksen Co. (East Point Oys- 
ters), Ocean Park, Wash.; Olympia Brewing 
Co. (Olympia Beer), Olympia, Wash.; West- 
ern Hotels, Inc. (Hoteletype), Seattle, Wash.; 
New Washington Hotel (Hotel), Seattle, 
Wash.; Von's Cafe (Cafe), Seattle, Wash.; 
Lucky Stores, Inc. (Super Markets), San 
Leandro, Calif.; Sego Milk Products (Sego 
Evaporated Milk) San Francisco, Calif.; 
Poultry Producers of Central Calif. (Eggs — 
Nulaid), San Francisco, Calif.; Mayfair Ho- 
tel (Hotel), Los Angeles, Calif.; Golden & 
Barcroft Inc. (Lustrwash Auto Wash), San 
Francisco, Calif.; Scott Co. (Plumbing Con- 
tractors), San Francisco, Calif.; Calif. Sports. 
Travel & Boat Shows (Sport Shows), San 
Francisco, Calif.; Crispie Potato Chip Co. 
(Potato Chips & French Fries), Stockton, 
Calif. 

TV Accounts: E. H. Bendiksen Co. (East 
Point Oysters), Ocean Park, Wash.; Olympia 
Brewing Co. (Olympia Beer), Olympia, 
Wash.; Robt. S. Atkins Co. (Retail 
Clothiers), San Francisco, Calif.; Foster 
Lunch Systems (Moar's Cafeterias), San 
Francisco, Calif.; Sego Milk Products (Sego 
Evaporated Milk), San Francisco, Calif.; 
Poultry Producers of Central Calif. (Nulaid 
Eggs), San Francisco, Calif.; Jantzen Knit- 
ting Mills (Jantzen Swim Suits & Sun 



155 



Advertising Agencies 



Clothes), Portland, Ore.; Bell Brook Dairies, 
Inc. (Dairy Products & "Slim" Milk), San 
Francisco, Calif.; Idaho Advertising Com- 
mission (Idaho Potatoes & Onions), Boise, 
Idaho; Calif. Sports, Travel & Boat Shows 
(Sport Shows), San Francisco, Calif.; Crispie 
Potato Chip Co. (Crispie Potato Chips & 
"Small Fry" French Fries), Stockton. Calif. 

BOWMAN & BLOCK, INC. 

Rand Building, Buffalo 3, N. Y. 
Phone: WA 0137 

President Albert A. Bowman 

Treasurer Nathaniel J. Block 

Radio-TV Director Gertrude M. Rogers 

Radio Accounts: General Electric Supply 
Corp. (GE Major Appliances & TV) ; The 
Kleinhans Company (Men's & Boys' Cloth- 
ing) ; Blue Dew Corporation (Washing 
Crystals); J. N. Adam & Company (Depart- 
ment Store) ; Kobacker's (Department 
Stores) ; Hens & Kelly, Inc. (Department 
Stores) ; North Park Furniture (Furniture 
Store) ; Weed & Company (Hardware & Ap- 
pliances) ; Iroquois Gas Corp. (Gas Appli- 
ances). 

TV Accounts: General Electric Supply 
Corp. (Radios, TV, & Major Appliances) ; 
J. N. Adam & Company (Department Store) ; 
Buffalo Electric Co. (Westinghouse Appli- 
ances) ; The Kleinhans Co. (Men's & Boys' 
Clothing) ; Weed & Company (Hardware & 
Appliances) ; North Park Furniture (Furni- 
ture & Appliances) ; Kobacker's (Department 
Store) ; Iroquois Gas Corp. (Gas Appli- 
ances) ; Fantashere, Inc. (Nylon Hosiery). 

STANLEY G. BOYNTON & SON 

159 Pierce St., Birmingham, Mich. 
Phone: Jordan 4-5888 

President Stanley G. Boynton 

Vice-President Stanley G. Boynton, Jr. 

Secretary Amelia E. Silvestri 

Treasurer Ruth A. Speelman 

Prod., Radio Traffic Marjorie Smith 

Branch Office 
17 E. 42nd St., New York 17, N. Y. 
Phone: MUrray Hill 2-0086 
Radio Accounts: Radio Bible Class, Wes- 
ley Radio League, Calvary Hour, National 
Tennis Matches, Davis Cup Series. 

BOZELL & JACOBS, INC. 

510 Electric Bldg., Omaha 2, Nebraska 
Phone: Jackson 8030 

President Morris E. Jacobs 

Exec. V.-P F. C. Miller 

Radio & TV Dir Henrietta Kieser 

Branch Offices 

1010 Heart Square, Chicago 6, Illinois 
Phone : Central 6-6505 

Chairman of Bd Morris E. Jacobs 

President Nathan E. Jacobs 

V.-P., Dir. Radio-TV Philip Rouda 



411 Terminal Bldg., Indianapolis 4, Ind. 
Phone: Lincoln 6326 

Chairman of Bd Morris E. Jacobs 

V.-P. & Manager Chas. A. Gallup 

2123 Smith Tower, Seattle 4, Wash. 
Phone: Main 0145 

V.-P. & Manager R. H. Wensberg 

Chairman of Bd Morris E. Jacobs 

31 West 47th Street, New York 19, N. Y. 
Phone: JUdson 6-5588 

Chairman of Bd Morris E. Jacobs 

President Donald D. Hoover 

401 WCCO Bldg., Minneapolis, Minn. 
Phone: Main 4527 

Chairman of Bd Morris E. Jacobs 

V.-P. & Manager Sam Kaufman 

Fairfield Bldg., Shreveport, La. 
Phone: 3-6124 

Chairman of Bd Morris E. Jacobs 

V.-P. & Manager Walter T. Pfeiffer 

703 United Gas Bldg., Houston 2, Texas 
Phone: Fairfax 4106 

Chairman of Bd Morris E. Jacobs 

V.-P. & Manager Carl Storey 

813 Thomas Bldg., Dallas 1, Texas 
Phone: Randolph 5428 

Chairman of Bd Morris E. Jacobs 

V.-P. & Manager M. O. Rice 

702 Kass Bldg., 711 14th St., N.W., 

Washington, D. C. 

Phone: Sterling 2406 

Manager Don Underwood 

Radio Accounts: Mutual of Omaha (In- 
surance), Omaha; Staley Milling Co. (Ani- 
mal & Poultry Feeds), Kansas City, Mo.; 
Storz Brewing Co. (Beer), Omaha; Nebras- 
ka Clothing Co., Omaha; Metropolitan Utili- 
ties District, Omaha; Gland-O-Lac (Poultry 
Medicine), Omaha; Skinner Mfg. Co. (Mac- 
aroni Prods., Cereals), Omaha; J. L. Bran- 
deis & Sons (Dept. Store), Omaha; Iowa 
Master Breeders, Inc. (Hatchery), Onawa, 
la.; Ak-Sar-Ben (Horse-, Livestock Shows, 
Rodeos, etc.), Omaha; Stock Yards Natl. 
Bank, Omaha; Higgins Cleaners, Omaha; 
Eaton Metal Prods. Co. (Storage Tanks, 
etc.), Omaha; Yager Seed & Nursery Co. 
(Hybrid Seed, Corn, etc.), Fremont, Nebr. ; 
Andrew Murphy & Son (Chrysler, Plymouth 
Dealer), Omaha; General Appliance Co., 
Omaha; Livestock Nat'l. Bank, Omaha; Bi- 
States Distributing Corp. (Appliances), 
Omaha; Major Appliance, Omaha; Sample- 
Hart Motor Co. (Ford Dealer), Omaha; 
Omaha & Co. Bluffs Street Railway, Omaha; 
Douglas County Bank, Omaha; Occidental 
Bldg. & Loan Co., Omaha; Milder Oil Co., 
Omaha; Easy Parking Co. (Parking Lots), 
Omaha; Chicago Herald-American, Chicago, 
111.; Phoenix Table Mat Co. (Stove Mats), 
Chicago, 111.; Leaf Brands (Gum, Candy), 
Chicago; Central Illinois Elec. & Gas Co., 
Rockford; Northwestern Tel. Co., Freeport, 
111.; Pollyanna Shop (Ladies Wear), Chi- 
cago; Intra State Telephone Co., Galesburg, 



156 



Advertising Agencies 



111.; Pfaff Sewing Machine Corp., Chicago, 
111.; Central Natl. Bank, Chicago; Master 
Yogurt, New York; Julian Freirich, Inc. 
(Smoked Meats), New York; Hickory Val- 
ley Farm (Epicurean Foods hy Mail), 
Stroudsburg, Pa.; Earl Hayes Chevrolet Co., 
Dallas; Finney Bakery, McKinney, Tex.; 
Lyon-Gray Lumber Co., Dallas; Badio City 
Distributing Co. (Appliances), Dallas; Dal- 
las Zone Chevrolet Dealers, Dallas. 

TV Accounts: Mutual of Omaha (Insur- 
ance), Omaha; Staley Milling Co., K. C, 
Mo.; Storz Brewing Co., Omaha; Nebraska 
Clothing Co., Omaha; Metro. Util. Dist., 
Omaha; Skinner Mfg. Co., Omaha; J. L. 
Brandeis & Sons, Omaha; Andrew Murphy 
& Sons, Omaha; Milder Oil Co., Omaha; 
Stock Yards Nat'l. Bank, Omaha; General 
Appliance Co., Omaha; Livestock Nat'l. 
Bank, Omaha; Northern Natural Gas Co., 
Omaha; Omaha & Council Bluffs Street 
Bailway Phoenix Table Mat Co., Chicago, 
111.; Wholesale Plant Growers Assn., Chi- 
cago; Security Savings & Loan Assn., Cleve- 
land, 0., Chicago; Pfaff Sewing Machine 
Co., Chicago; Chicago Herald-American; 
Master Yogurt, N. Y.; Julian Freirich, Inc., 
Stroudsburg, Pa.; Earl Hayes Chevrolet Co., 
Dallas, Tex.; W. A. Green Co. (Dept. Store), 
Dallas; Dallas Zone Chevrolet Dealers, Dal- 
las; Radio City Dist. Co., Dallas; A. B. Cass, 
Jr. (Real Estate), Dallas. 

ARTHUR BRAITSCH ADV. 

528 Hospital Trust Bldg., Providence 3, R. I. 

Phone: DExter 1-5313. 1-4115 

ABP— APA— ANPA 

Radio Director Arthur Braitsch 

Secretary Dorothy Mellen 

Space Buyer John A. Lorimei 

Radio Accounts: Baird North, Inc. (Jew 
elry), R. I. Hospital Natl. Bank (Banking) 
Rocky Point Park (Amusement), Sallv's Fui 
Studios (Furs), Strand Theater (Moving 
Pix), Weybosset Markets (Food Stores) 
Merchants Cold Storage (Fur Storage), Inter 
state Navigation Co. (Travel), Roger Wil 
liams Savings Fund & Loan Assn., Rhodes 
on the Pawtuxet (Ballroom), R. I. Ice Co 
(Torridheet Dealers) ; I.C.E. Sales Co. (Elec 
trical Appl.) ; G. H. Walker & Co. (Invest 
ments). 

THE J. CARSON BRANTLEY ADV. 
AGENCY 

Owen Bldg., Salisbury, N. C. 
Phone: 900 

Pres.-Radio Dir J. Carson Brantley 

Sec.-Treas A. R. Monroe 

Production June Brantley 

Radio Accounts: Carolina Beverage Corp. 
(Cheerwine, Caravan), Isenhour Brick & 
Tile Co., Salisbury; Duke Power Co., Char- 
lotte; Owen Drug Co. (O-N for Colds), 
Salisbury, N. C, The Derma Teen Co. (Der- 
ma Teen), Sanford, N. C. 



R. C. BRETH, INC. 

310 Pine St., P. O. Box 128, Green Bay, \\ inc. 

Phone: HOwanl 134 

ABP— ANPA— APA 

President R. C. BrPt'i 

Vice-President Victor G. Geisel 

Radio Accounts: Brillion Iron Work-. Inc.; 
Woodlot Seed Co., Norway, Mich.; Tulpi 
Tissues (Lipstick Tissues), Green Bay. 
Wis.; Unit Structures, Peshtigo, Mich. 

J. F. BRINLEY ADVERTISING 
AGENCY SERVICE 

4602 Cedar Street, Bellaire 1, T<xu- 
Phones: MAdison 8686 & MOhawk 4400 
ABP— SNPA— APA 
Gen. Mgr., Dir. of Copy, Sales Prom., 

& Mkt. Rsch J. F. Brinley 

Sec, Treas V. H. Brinley 

Assoc. Radio Dir Julian A. Kirk 

Associate Art Dir M. Getz 

Assoc. Art Dir D. Ackley 

BRISACHER, WHEELER & STAFF 

1660 Bush Street, San Francisco 9, Cclif. 

Phone: PRospect 6-2600 

AAAA— ABC— ABP— ANPA 

President Franklin C. Wheeler 

Exec. Vice-President Walter Purdon 

Vice-President Robert Brisacher 

Vice-Pres. & Art Dir Ettore Firenze 

Secy .-Treasurer Mrs. Emil Brisacher 

Copy Chief Lester Friedman 

Space Buyer Eva Ross 

Raido & TV Time 

Buyer Garrett E. Hollihan 

Prod.-Traffic Mgr Jules P. Daniel 

Radio & TV Producer John H. Butler 

Dir. Research Richard I. Clark 

Public Relations Dir Robert Hoffman 

Dir. Food Econ Louis Driggs 

Controller Bryant Miley 

Media Dir. (N. Y.) Darrell McCain 

Branch Offices 

1680 N. Vine, Hollywood 28, Calif. 

Phone: GRanite 3051 

V.P. & Mgr A. McKie Donnan 

350 Fifth Ave., New York 1, N. Y. 

Phone: BRyant 9-5600 

V.P. & Mgr Richard Ide 

Radio Accounts: Van Camp Sea Food Co. 
(Chicken of the Sea & White Star Tuna), 
Terminal Island, Calif.; Hershel California 
Fruit Products (Contadina Tomato Paste), 
San Jose, Calif.; Richmond Chase Co. 
(Hearts Delight Nectars), San Jose, Calif.; 
Pictsweet Foods, Inc. (Frozen Foods & 
Juices, Canned Corn, Peas and Beans), Mt. 
Vernon, Wash.; Rainer Brewing Co. (Beer 
& Ale), San Francisco; Old Homestead 
Bakery (Butter Nut Bread), San Francisco; 
Wheatena Corp. (Wheatena Cereal), Rail- 
way, N. J.; Kaiser-Frazer Dealer Assn. of 
N. Calif., Emeryville, Calif.; Parsons Am- 



157 



Advert 



n g Agencies 



monia, New York; San Francisco Milk In- 
dustry; California Dairy Industry Advisory 
Board, Sacramento; East Bay Producers 
Council (Milk), Oakland, Calif. 

BROADCAST ADVERTISING 

3055 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 9-1339 

Owner-Manager Van C. Newkirk 

Production Manager John G. Fryer 

Office Manager Alva Edwards 

Radio Accounts: Bible Institute of Los 
Angeles, Los Angeles; Radio Kid's Bible 
Club, Los Angeles; Church of the Open 
Door, Los Angeles; Morning Chapel Hour, 
Los Angeles, Calif.; World's Greatest Book 
Quiz, Portland, Ore.; Cumberland Male 
Quartet, Haven of Rest, Baker Lake Evan- 
gelistic Foundation. 

BROOKE, SMITH, FRENCH & 
DORRANCE, INC. 

8469 E. Jefferson Ave., Detroit 14, Mich. 

Phone: VAUey 2-9700 

AAAA— ABP— NOAB— ANPA— APA— PPA 

OAAA 

Chairman of Board Sturges Dorrance 

President Willard S. French 

Secretary-Treasurer Guy C. Smith 

Exec. Vice-President Walter C. Ayers 

Vice-Presidents Clark C. Wilmot, 

J. G. Williams, Blount Slade, George John- 
ston, L. Grant Hamilton, Herbert R. Bayle, 
Richard Reins, Wm. F. Austin, Jr., H. Ken- 
neth Jones, L. C. Barlow, Allison C. Mon- 
roe 

Director of Radio— TV Hugh Hole 

Asst. Directors. .Jay Berry, James L. Reason 

New York Division 

52 Vanderbilt Ave., New York 17, N. Y. 

Phone: MUrray Hill 6-1800 

Chairman of Board Sturges Dorrance 

Exec. Vice-President Thayer Ridgway 

Vice-President H. E. Pengel 

Vice-President Wm. A. Adriance, Jr. 

Radio Accounts: Goebel Brewing Co., 
Hudson Motor Car Co., Michigan State Apple 
Coram., Mullins Mfg. Corp. (Youngstown 
Kitchens), Chamberlain Corp. of America 
(Rock Wool Insulation), Detroit, Mich. 

TV Accounts: Riggio Tobacco Corp. (Re- 
gent and Cort Cigarettes), Mul'.ins Mfg. 
Corp. The Ironite Ironer Co., Hudson Motor 
Car Co., Goebel Brewing Co., Hygrade Food 
Products Corp.; Sparks Withington (Sparton 
Radio-TV Div.), Jackson, Mich. 

BROOKS ADVERTISING AGENCY 

416 W. 8th St., Los Angeles 14, Calif. 
Phone: TRinity 0558 
ANPA— ABP— APA 

Radio A. R. Brooks 

Production Manager Jean Shay 

Art Director James Gaynor 



Secretary Barbara Vosburgh 

Radio-TV Accounts: Bekins Van and Stor- 
age Company, Western Stove Company. 

D. P. BROTHER & CO., INC. 

General Motors Bldg., Detroit 2, Mich. 

Phone: TRinity 2-8250 

APA— AAAA— ANPA— ABP 

NOAB— PPA— ABC— AFA 

President D. P. Brother 

Executive Vice President. Clarance Hatch, Jr. 
Vice Presidents Joseph S. Howell, 

Carl Georgi, Jr. 

Secretary-Treasurer C. J. Rudesill 

Account Supervisors. . .Clarance Hatch, Jr., 

Joseph S. Howell 
Account Executives Guy S. Warren, Jr., 

Wendell Holmes 

Media Director Carl Georgi, Jr. 

Dir. of Marketing. .. .Vincent H. Bergmann 

Research Director Reginald L. Dellow 

Copy Chief Guy S. Warren, Jr. 

Art Directors L. R. Mange, E. J. Bowens 

Publicity Director T. H. Moriarty 

Radio & TV Director. . .Kenneth G. Manuel 

Radio-TV Accounts: Oldsmobile Division, 
General Motors Corporation (Automobiles) ; 
AC Spark Plug Division, General Motors 
Corporation (Accessories). 

FRANKLIN BRUCK ADVERTISING 
CORP. 

RKO Bldg., Rockefeller Center, 
New York 20, N. Y. 
Phone: Circle 7-7660 

President F-anklin Bruck 

Secretary and Radio Dir.. . .M. J. Kleinfeld 

Vice-President Mort Heineman 

Radio Time Buyer A. Werden 

Rrdio Traffic M'lton Jurin 

TV Production David Davidow 

Mdse. Director Herbert Gold 

Branch Office 

Taft Bldg., Hollywood & Vine, Los Angeles, 

Calif. 

Phone: Hillside 7237 

Manager Howard Blake 

Radio Accounts: North American Accident 
Insurance Co., Johnson Candy Co., Fashion 
Frocks, SitRoux Tissues. 

TV Accounts: Bowman Gum, Inc., Phila., 
Pa.; Walter H. Johnson Candy Co., Chicago; 
Croton Watch Co., Inc., New Yo^k; Fashion 
Frocks, Inc., Cincinnati; Food Stores Pro- 
gram Corp., New York; Bishop & Co., Los 
Angeles; Rexor Corp., New York; Hi-V 
Corp., Newark; Sitroux, Inc., New York. 

CHARLES BRUNELLE ADV. AGENCY 

15 Lewis St., Hartford 3, Conn. 

Phone: 7-0726 

ABP— PPA— APA 

President & Treasurer. .. .Charles Bruin lie 

Vice-President Robinson Smith 



158 



Advertising A g e n c ■ e s 



BUCHANAN-THOMAS ADV. CO. 
410412 S. 19th St., Omha 2, Nebr. 

Phone: ATlantic 2125 
ABP— ANPA— APA— NOAB— PPA 

Purlner C. Coe Buchanan 

Partner Lyman H. Thomas 

Director Radio-TV Adam Reinemund 

BURLINGAME-GROSSMAN ADV. 

201 N. Wells St., Chicago 6, 111. 
Phone: Financial 64616 

Owner S. W. Grossman 

General Manager S. S. Kain 

Art Director Al Jacobs 

Production Manager S. E. Miller 

Media Manager Fred W alder 

Account Executives S. W. Grossman, 

J. Margolis, M. A. Harvis, S. Brichta 
liudio Accounts: Arvey Corp. (K. V.Lite 
Window Material), Blue Crown Spark Plug 
Co. (Spark Plugs), Chicago, 111.; Rhein 
Bros. (Bedding), Chicago, 111. 

TV Accounts: Bell Electric Co. ("No- 
Sbok" Safety Elect'l Prods.), Chicago, 111.; 
Blue Crown Spark Plug Co. 

BURNET-KUHN ADV. CO. 

520 N. Michigan Ave., Chicago 11, 111. 

Phone: SUperior 7-3800 

ANPA— APA— PPA 

President Francis J. Woods 

Vice-Presidents Phillip D. Simons, 

Ellis T. Gash 

Secretary James H. Kristof 

Radio Director William Coop 

LEO BURNETT COMPANY, INC. 

360 N. Michigan Ave., Chicago 1, 111. 

Phone: CEntral 6-5959 

AAAA 

President Leo Burnett 

Exec. Vice-Pres Richard N. Heath 

Treas.-Media Dir E. Ross Gamble 

Vice-Pres. in chg. Radio W. L. Weddell 

Branch Offices 

743 Fifth Ave., New York 22, N. Y. 

Phone: PLaza 9-7552 

Manager Donough Prince 

3632 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 8-8131 

Manager William Coons 

Radio Accounts: Bauer & Black (Curity 
Products), Chicago, 111.; Brown Shoe Com- 
pany (Buster Brown Shoes), St. Louis, Mo.; 
Club Aluminum Products Co. (Club Alu- 
minum, Cooking Utensils), Chicago, 111.; 
Kellogg Company (Rice Krispies, Corn 
Soya, Corn Pops), Battle Creek, Mich.; 
Mars, Inc. (Milky Way, Three Musketeers, 
Cocoanut Bar, Snickers), Chicago, 111.; Pills- 
bury Mills, Inc. (All Products), Minneapo- 
lis, Minn.; The Pure Oil Company (Petro- 
leum Products, Bedtime Horlicks), Chicago, 
111.; Converted Rice (Uncle Ben's Rice), 
Houston, Texas. 



TV Accounts: Brown Sinn- Company (Bus- 
ter Brown. Roblee, Air Step. Naturalizer, 
Life Stride & Westport Shoes I. St. Louie, 
Mo.; Club Aluminum Pro. Co. (Cooking 
Utensils), Chicago, 111.; Converted Hire 
(Uncle Ben's Rice I . Houston, Texas; Dean 
Milk Company (Dairy Products), Chicago, 
111.; Globe Mills (Globe A-l Flour, Globe 
Biscuit Mix), Los Angeles, Calif.; Green 
(iiant Co. (Green Giant Brand Peas, Niblets 
Brand Corn, Mexicorn, Niblets), LeSueur, 
Minn.; Kellogg Company (Brand Cream 
Style Corn, Rice Krispies, Corn Soya, Corn 
Pops), Battle Creek, Mich.; Mars, Inc. (For- 
ever Yours, Snickers, Three Musketeers, 
Mars Bar), Chicago, 111.; Pillsbury Mills, 
Inc. (All Products), Minneapolis, Minn.: 
The Pure Oil Company, (Petroleum Prod- 
ucts), Chicago, 111. 

BYER & BOWMAN ADVERTISING 
AGENCY 

203 East Broad St., Columbus 15, 0. 

Phone: MAin 3276 

ABC— ABP— ANPA— AFA 

Partners Herbert Byer, 

Gus K. Bowman, Joel Burghalter 
Radio-TV Directors Martha Sullivan, 

John D. Metzger 
Account Executives Sandy Hallock, 

Reg Testement, Herbert Wise, R. L. Ken- 

nard, Gene Hameroff 

Radio Accounts: August Wagner Breweries 
(Gambrinus Beer), Columbus. O.; August 
Wagner Breweries (Augustiner Beer), 
Charleston, W. Va.; Ashland Oil & Refining 
Co. (Gas and Oil), Ashland, Ky.; Buckeye 
Foods (Potato Chips), Franklin Glue Co. 
(Household Glue), State of Ohio (Annual 
Fair), City National Bank, Columbus, Ohio. 

TV Accounts: The Ohio Fuel Gas Com- 
pany (Public Utility), August Wagner Brew- 
eries (Gambrinus Beer), Buckeye Foods 
(Potato Chips), Kahn Jewelers (Jewelry), 
Columbus, O.; Cream Cone Machine Co., 
Wood-Nesbitt, Inc., Clean Products Co., 
Springfield Furn. Co., United Appeals Cam- 
paign. 

HAROLD CABOT & CO., INC. 

136 Federal St., Boston 10, Mass. 

Phone: HAncock 6-7600 

AAAA— ABP— ANPA 

President Harold Cabot 

Vice-Presidents Edward F. Chase, 

Langley C. Keyes, Russell Hunt, Peter 

Black, James I. Summers, John M. Lord, 

William H. Ganick, George R. Griffin 

Exec. V.P. & Treasurer. .Richard P. Holland 

Production Manager. .Phyllis L. Burlingame 

Copy Chief Henry W. Patterson 

Art Director William H. Ganick 

Director of Media Janet A. Gilbert 

Radio Accounts: Adams & Swett (Rugs), 



159 



Advertising Agencie 



Quincy, Mass.; Boston Consolidated Gas Co. 
(Public Utility), Boston & Maine Railroad 
(Public Utility), Boston, Mass.; H. P. Hood 
& Sons (Dairy Products), Charlestown, 
Mass.; S. S. Pierce Company (Importers 
and Grocers), Boston, Mass.; Red Coach 
Grill Restaurant Chain, Boston, Mass.; Rock 
of Ages Corp. (Monuments), Barre, Vt. 

TV Accounts: Adams & Swett (Rugs), 
Quincy, Mass.; Boston Consolidated Gas 
Co. (Public Utility), Boston and Maine Rail- 
road (Public Utility), Boston, Mass.; H. P. 
Hood & Sons (Dairy Products), Charles- 
town, Mass. 

CAHN-MILLER, INC. 

510 St. Paul Place, Baltimore 2, Md. 

Phone: SAratoga 4466 

PPA 

President Louis F. Cahn 

Vice-Pres. & Treas C. LeRoy Miller 

Radio & TV Dir Louis C. Pedlar, Jr. 

Radio Accounts: Eutaw Savings Bank, 
Baltimore; Fidelity Trust Co., Baltimore; 
Hanline Brothers (Paints), Baltimore; Jar- 
man Motors, Inc. (Auto Sales & Service), 
Baltimore; The May Co. (Department 
Store), Baltimore. 

TV Accounts: Eutaw Savings Bank, Balti- 
more; Fraternity Federal Savings & Loan 
Assn., Baltimore; Fidelity Storage Co., Bal- 
timore; Hess Shoes (Retail Shoe Store), 
Baltimore; Hanline Brothers (Paints), Balti- 
more; Jarman Motors, Inc. (Auto Sales & 
Service), Baltimore. 

CALKINS & HOLDEN, CARLOCK, 
McCLINTON & SMITH, INC. 

247 Park Ave., New York 17, N. Y. 

Phone: PLaza 5-6900 

AAAA— ABP— ANPA— APA— NOAB 

PPA— O AAA 

Chairman of Board J. Sherwood Smith 

Vice-Chairman of Bd James A. Clark 

President Harold L. McClinton 

Secy.-Treas James Jeffrey 

Chairman of Exec. Comm Jess Barnes 

Vice-Presidents M. E. Carlock, 

Paul Smith 

Radio-TV Prod. Mgr Lindsay MacHarrie 

Art Director Wilfred L. Chausse 

Copy Director George S. Thomson 

Production Manager Fred Oughton 

Manager Outdoor Dept ... F. J. Fitzgerald 

Media Director Thomas H. Young 

Dir. Pub. Reins. & Pub Robert W. Robb 

Research Director Thomas P. Crolius 

Branch Offices 
333 No. Michigan Ave., Chicago, ill. 

Manager Philip M. White 

Radio Dept. Mgr Edward A. Franck 

712 So. Cursons at Wilshire Blvd., 

Los Angeles, Calif. 

Phone: York 5145 

Manager Harry W. Witt 



Radio Accounts: Oakite Products, Inc., 
Modern Food, Prudential Insurance Co. of 
America. 

TV Accounts: Oakite Products, Inc., Wes- 
tern Biscuit, Van Camp. 

CAMPBELL-EWALD CO. 

General Motors Bldg., Detroit 2, Mich. 

Phone: TRinity 2-6200 

AAAA-ANPA— NOAB— PPA 

ABC— ABP 

Pies. & Ch. of Bd Henry T. Ewald 

Executive Vice-Pres Henry G. Little 

Senior V.P. & Gen. Mgr.Edward E. Rothman 
Sr. V.P., Sec. & Treas. . .Lawrence R. Nelson 

Sr. V.P. & Creative Dir Winslow H. Case 

Senior Vice-Pres R. F. Field 

Senior V.P. & Dir. of Media.. J. J. Hartigan 

Asst. Treas. & Comp H. P. Cook 

Vice-Presidents Colin Campbell, 

Halsey Davidson, L. T. Robinson, W. P. 
Stewart, John Terns, G. Brewster Loud, 
Jr., W. A. Moffett, W. H. Gage, Wayne E. 
White. 

Sr. V.P. Radio & TV Winslow H. Case 

Branch Offices 

1 E. 57th St., New York 22, N. Y. 

Phone: MUrray Hill 8-3190 

Sr. V.P Winslow H. Case 

Vice-Pres. & Mgr Frank W. Townsend 

Vice-Presidents Lynn B. Dudley, 

J. H. Neebe 
230 N. Michigan Ave., Chicago 1, 111. 
Phone: CEntral 6-1946 

V.P. & Manager Earll W. Clements 

714 W. Olympic Blvd., Los Angeles 15, 

Calif. 

Phone: Richmond 6204 

Vice-Pres. & Manager R. C. Francis 

235 Montgomery St., San Francisco 4, Calif. 

SUtter 1-8736 

Vice-Pres. & Manager. . .T. Milburn Johnston 

45 Edgewood Ave., Atlanta 3, Ga. 

Phone: Lamar 3858 

Manager G. G. Thom 

Radio Accounts: Chevrolet Motor Divi- 
sion, General Motors Corporation, The De- 
troit Edison Company, Local Metropolitan 
Chevrolet Dealer Groups. 

TV Accounts: Chevrolet Motor Division, 
General Motors Corporation, The Detroit 
Edison Company, Local Chevrolet Dealers 
Association, Inc. (New York), Allen B. 
Du Mont Laboratories, Inc., Grocery Store 
Prod. Co. (Foulds Div.). 

CAMPBELL-MITHUN, INC. 

1370 Northwestern Bank Bldg., 

Minneapolis 2, Minn. 

Phone: Lincoln 8824 

ABC— ABP— ANPA— APA— NOAB-PPA 

President Ray O. Mithun 

Exec. Vice-Pres Albert R. Whitman 

Vice-Presidents John W. Forney, 



160 



Advertising Agencies 



Lester J. Will, Lee A. Terrill, Arthur H. 

Lund 

Treasurer Beatrice N. Sandquist 

Secretary Evelyn Brugette 

Radio Director Arthur H. Lund 

Time Buyers. .. .John Cole, Minnie Kaplan 

Production Doug. Gabrielson 

Production Mort Henderson, 

Arnold Aslakson, Leon Kennedy 
Copywriters Myrna McCauley, 

Bill Wheeler, Jerry Crawford, Angeline 

Clement, Dorothy Lowe, Mary Ellen 

Locken 

Branch Office 

1024 Palmolive Bldg., Chicago 11, 111. 

Phone: DElaware 7-7553 

Vice-President Lester J. Will 

Radio Accounts: Atwood Coffee Co. (At- 
wood's Coffee), Campbell Cereal Co. (Malt- 
o-Meal), Minneapolis, Minn.; Gold Seal 
Company (Wax Products & "Snowy"), Bis- 
marck, N. D.; Great Northern Railway Co. 
(Railroad), Griggs, Cooper & Co. (Food 
Manufacturers), Theo. Hamm Brewing Co. 
(Hamm's Preferred Stock Beer), HI-LEX 
Company (HI-LEX Bleach & Disinfectant), 
St. Paul, Minn.; Land O'Lakes Creameries, 
Inc. (Dairy Products), Minnesota Consoli- 
dated Canneries, Inc. (Butter Kernel Prod- 
ucts), Northern States Power Co. (Electric 
Power), Our Own Hardware Co. (Whole- 
sale Hdwe. & Paint), F. H. Peavey & Co. 
(Feeds), Minneapolis, Minn.; Quality Chekd 
Ice Cream Asso. (Industry Advertising & 
Merchandising), Chicago, 111.; Russell Miller 
Milling Co. (Flour & Cake Mix), Zinsmaster 
Baking Co. (Bakery Goods), Minneapolis, 
Minn. 

TV Accounts: American Dairy Assoc. 
(Product Advertising & Merchandising), 
Chicago, 111.; Atwood Coffee Co. (Atwood's 
Coffee), Campbell Cereal Co. (Malt-o-Meal), 
Minneapolis, Minn.; Gold Seal Company 
(Wax Prod. & "Snowy"), Bismarck, N. D.; 
Griggs, Cooper & Co. (Food Manufacturers), 
Theo. Hamm Brewing Co. (Hamm's Pre- 
ferred Stock Beefs), St. Paul, Minn.; Kemps 
Ice Cream Co. (Ice Cream), Minneapolis, 
Minn.; Larsen Co. (Canned Foods), Green 
Bay, Wis.; Minnesota Consolidated Canner- 
ies, Inc. (Butter Kernel Prod.), Minneapo- 
lis, Minn.; Miracloth Corporation (Cleaning 
Cloth), Chicago, 111.; Munsingwear, Inc. 
(Underwear, Sleepingwear, Foundation Gar- 
ments, Hosiery), Northern States Power Co. 
(Electric Power), Minneapolis, Minn.; 
Orange-Crush Co. (Soft Drinks), Chicago, 
111.; Zinsmaster Baking Co. (Bakery Goods), 
Minneapolis, Minn.; Northwestern Nat'l. 
Bank, Minneapolis, Minn. 

SOUS S. CANTOR ADV, AGENCY 

1711 Walnut St., Philadelphia 3, Pa. 

Phone: LO 7-8141 

PPA— ABC— ABP— ANPA 



Pres. & Acct. Exec Solil S. Cantor 

Vice-President Kathryn Cantor 

Secretary Corrine Kolb 

Art Director Robert Hersch 

Acct. Execs Robert Weiner, 

Bernard Binnick 

CARTER ADV. AGENCY 

912 Baltimore, Kansas City 6, Mo. 

Phone: HA 1356 

ABP— ANPA— APA—NAAN—NOAB 

PPA 

President Charles W. Carter 

Vice-President William G. Rowe 

Radio-TV Director Fred Alexander 

TV Acct. Execs... W. G. Rowe, Fred Klemp, 
Curt Bogasch 

Radio Accounts: May Potato Chip Co., 
Corn Kurl Chips, Security Natl. Bank, Home 
State Bank, Kansas City, Mo.; Butler Mfg. 
Co. (Farm Equipment Div.). 

TV Accounts: R. B. Jones Inc. (Insur- 
ance), Retail Merchants Assn. (Various), 
Kansas City, Mo. 

CASMIR ADVERTISING CO.. INC. 

551 Fifth Ave., New York 17, N. Y. 
Phone: MUrray Hill 2-2014 

Pres. & Treas David C. Casmir 

Vice-Pres Marvin Casmir 

Copy Chief Harriet B. Carter 

Art Director William E. Burgess 

Radio Accounts: Haynes-Griffin (Radio-TV 
Records) . 

CAYTON, INC. 

9 East 40th St., New York 16, N. Y. 

Phone: BRyant 9-0390 

ABP— AP A— ANPA— PPA 

President William D'Arcy Cay ton 

Secretary D. R. Roberts 

Art Director Bob Lee 

Production Manager C. F. Lucchese 

Radio-TV Director Allen Black 

Asst. Radio-TV Dir Lenora Thuna 

TV Time Buyers. .Alan Black, Lenora Thuna 
Copy Chief Fred Laderman 

Radio Accounts: Delicia Chocolate & Can- 
dy Mfg. Co., Wearbest Rugs (Broadloom, 
Carpeting), Hardin Chemical Co. (5-in-l 
Soap, Why-Fires, Home Deodorant), The 
ReClean Corp. 

TV Accounts: Chesebrough Mfg. Co., The 
ReClean Corp., Miracle Adhesive Corp., 
Virginia Metal Products Co. 

CECIL & PRESBREY, INC. 

247 Park Ave., New York 17, N. Y. 

Phone: MUrray Hill 8-1234 

AAAA— ANPA— APA—NOAB— PPA— ABC 

President James M. Cecil 

Vice-Presidents Edward B. Noakes, 

E. J. K. Bannvart, Guild Copeland, David 
Thomas, Samual Dalsimer, Harvey L. 
Kneeland, David G. Lyon, T. F. MacGrath, 
Thomas J. Maloney, Kenneth Twyman, 



161 



Advertising Agencies 



John Legler, Archibald M. Foster, J. 

Frank Gilday 

Sec. & Treas David C. Thomas 

Media Director Harry Parnas 

Radio-TV Bus. Mgr J. Frank Gilday 

Exec. Prod. TV W. C. Patterson 

Time Buyer Herbert Gruber 

Branch Office 
6353 Hollywood Blvd., Hollywood 28, Calif. 

Phone: Hempstead 2324 
Manager Riley Jackson 

1814 Union Central Bldg., Cincinnati, O. 

Phone: Garfield 5-178 

Manager William Hecker 

Radio Accounts: Philip Morris & Co. 
(Philip Morris Cigarette), Bymart, Inc. 
(Tintair), New York, N. Y; Block Drug Co., 
Inc. (Amm-i-dent, Polident, Poligrip), Jer- 
sey City, N. J.; Electric Auto-Lite (Spark 
Plugs, Batteries & Parts), Toledo, O.; Oyster 
Shell Products (Pilot Brand Oyster Shell), 
New Rochelle, N. Y.; Union Dime Savings 
Bank, New York, N. Y.; Nestle Chocolate 
Co., Inc. (Semi-Sweet, Cookie Mix, Ever 
Ready Cocoa, "Quik"), New York; White- 
hall Pharmacal Co., New York; Red Top 
Brewing Co. (Red Top Beer, Ale, Twenty 
Grand Ale), Cincinnati. 0. 

TV Accounts: Block Drug Co., Inc. (Amm- 
i-dent), Jersey City, N. J.; Bymart, Inc. 
(Tintair), New York, N. Y.; Electric Auto- 
Lite (Spark Plugs, Batteries & Parts), To- 
ledo, 0.; Sylvania Electric Co. (All Major 
Products), Nestle Chocolate Co., Inc. (Semi- 
Sweet, Cookie Mix, EverReady Cocoa, 
"Quik"), N. Y.; Red Top Brewing Co. (Red 
Top Beer), Cincinnati, Ohio. 

NELSON CHESMAN COMPANY 

240 East 11th Street, Chattanooga 1, Tenn. 

Phone: 6-4942 

ABP— APA— SNPA 

President Harry A. Lundborg 

Secy.-Treas Richard H. Leiper 

Vice-Pres., Gen. Mgr Sara Kelly 

Art., Prod. Mgr., Copy Chief, Radio-TV 

Talent Buyer Richard H. Leiper 

Media, Radio Time Buyer Sara Kelly, 

R. H. Leiper 

Radio Accounts: Fleetwood Coffee Co., 
Chattanooga, Tenn. 

TV Accounts: Fleetwood Coffee Co., Chat- 
tanooga, Tenn. 

CHICAGO ADV, AGENCY 

20 W. Jackson Blvd., Chicago 4, 111. 

Phone: WA 2-5732 

ANPA— PPA— APA— ABC 

Pres. & Space Buyer J. L. Wade 

Vice-President Elmer Wade 

Radio Director Simon Levin 

JAMES THOMAS CHIRURG CO. 

414 Park Square Bldg., Boston 16, Mass. 

Phone: HAncock 6-7310 

AAAA— ABC— ABP— ANPA— APA 



NOAB— PPA— SNPA 

President James Thomas Chirurg 

Treasurer Leo J. Hardiman 

V.P. in Chg. of Mdsg Benjamin Shattuck 

Media Director Edmund J. Shea 

Film Director J. Nelson Clifford 

Branch Office 

122 E. 42nd St., New York, N. Y. 

Phone: MUrray Hill 7-5040 

Vice-President George A. Frye 

Radio Accounts: H. C. Baxter & Bro. 
(Canned Potatoes), Brunswick, Me.; W. L. 
M. Bensdorp Company (Cocoa and Instant 
Chocolate), Boston, Mass.; Lifetime Stain- 
less Steel Co. (Cooking Utensils), Louis- 
ville, Ky.; New England Coke Company 
(Fuel), Boston, Mass.; Ace Art Co. (NuAce 
Mounting Corners), Reading, Mass.; H. E. 
Harris Co. (Stamps), Boston. 

C. P. CLARK, INC. 

James Robertson Hotel, Nashville 3, Tenn. 
Phone: 6-4179 
ABP— ANPA 

Chairman C. P. Clark 

Pres. & Treas D. G. Goodwin 

V.P. & Secretary J. D. Clark 

Radio-TV Accounts: First American Na- 
tional Bank (Institutional), Nashville Coal 
Co. 

ROBT. E. CLARKE & ASSOC, INC. 

Ingraham Bldg., Miami 32, Fla. 

Phone: 3-5486 

ANPA— PPA— SNPA— NOAB 

Pres. & Space Buyer Robt. E. Clarke 

V.P., Secry. & Treas C. B. Clark 

Art Dir. & Prod. Mgr J. H. Freeman 

Radio & Pub. Dir E. S. Hamburger 

Media Dir. & Radio Time Buyer. .C. Bonnell 
Radio Accounts: WIOD, WSPA. 

CLEMENTS COMPANY, INC. 

Horn Bldg., Philadelphia 3, Pa. 

Phone: RIttenhouse 6-0236 

ANPA 

President Alice V. Clements 

V.P. & Copy Chief Elizabeth M. Zindel 

V.P. & Direc. of Radio TV. .Robert H. Smith 
Radio Accounts: Network: Hudson Coal 
Co., Horn & Hardart. 

HARRY B. COHEN ADV. CO., INC. 

1 E. 57th St., New York 22, N. Y. 
Phone: MUrray Hill 8-3030 

President Harry B. Cohen 

Vice-Pres.-Treas Edith S. Cohen 

Exec. Vice-Pres Edward Aleshire 

Vice-President Edward Rosenwald 

Vice-Pres. & Copy Chief Thomas Greer 

Radio-TV Director Jose di Donato 

Radio Accounts: The Grove Laboratories 
(Grove's Chill Tonic, Pfunder's Tablets, Dr. 
Porter's Antiseptic Oil) St. Louis, Mo.; 
Pearson Pharmacal Co. (Dew Deodorant, 
"Ennds" Chlorophyll Deodorant Tablets), 



162 



Advertising' Agencies 



New York, N. Y.; The Chattanooga Medicine 
Co. (Syrup of Block Draught), Chattanooga. 
Term.; The Beaumont Co. (4-Way Cold Tab- 
lets), St. Louis, Mo.; Lydia E. Pinkham 
Medicine Co., Lynn, Mass.; West End Brew- 
ing Co. (Utica Club Beer & Ale), Utica, 
N. Y.; Waitt & Bond (Blackstone Cigars), 
Newark, N. J. 

TV Accounts: The Grove Laboratories, 
Inc., The Beaumont Co., New York, N. Y.; 
Pearson Pharmacal Co.; Waitt & Bond, West 
End Brewing Co. 

THE ARNOLD COHAN CORP. 

101 W. 55th Street, New York, N. Y. 
Phone: PLaza 7-7730 

Pres., Treas Arnold Cohan 

Prod. Dir Morris Helfman 

Radio & TV Accounts: Bruno-New York, 
Inc.; TV-Radio Appliances. 

RUSSELL C. COMER CO. 

Land Bank Bldg., Kansas City 6, Mo. 

Phone: HArrison 3964 

APA— ANPA -PPA— ABP 

Partners. . .Russell C. Comer, Ruth E. Comer 

Prod. Mgr., Art Dir Tom Korchak 

Acct. Executives Gardner Reams, 

Bart Nelson 

Radio-TV Director Jon Yost 

Space Buyer Emlyn W. Golliher 

COMPTON ADVERTISING, INC. 

630 Fifth Ave., New York 20, N. Y. 

Phone: Circle 6-2800 

ANPA— PPA— NOAB— ABC— APA 

ABP— AAAA 

President Robert D. Holbrook 

Vice-Pres. & Secy Leonard T. Bush 

Vice-Presidents Frank Griffin, 

Barton Cummings, Allen Flouton, Willard 
J. Heggen, Alfred J. Seaman, Jr., Loren B. 
Stone, Seaward M. Woodard, Edward 
Battey, Merrell E. Boyce, George Chat- 
field, Chester Dulley, C. James Fleming, 
Jr., Wm. O. Geoghegan, John A. Hise, Jr., 
L. O. Holmberg, Jack Rees 
V.P. & Dir. of Radio & 

TV Prod L. H. Titterton 

TV Exec. Prod Brewster Morgan 

V.P. & Dir. of Radio & 

TV Copy Muriel Haynes 

Mgr. of TV Comm. Prod Lloyd Durant 

Dir. of Publicity Joseph Field 

V.P. & Dir. of Media Guy Richards 

Asst. Media Dir Frank B. Kemp 

Head Time Buyer Henry Clochessy 

Time Buyers Francis Velthuys, 

Martin Hansen, Richard Hurley, Alfred 
Ritter, Genevieve Schubert, Donald Car- 
ret, Jeanne Bahr, John Neale 

Branch Offices 

Bd. of Trd. Bldg., 141 W. Jackson Blvd., 

Chicago 4, 111. 

Manager L. O. Holmberg 



Gwynne Bldg., Cincinnati, 0. 

Manager Robert P. Marsh 

744 N. 4th St., Milwaukee, Win. 

Manager Richard Davis 

6253 Hollywood Blvd., Hollywood, Calif. 

Manager Floyd Holm 

Radio and TV Accounts: The Allis Chal- 
mers Manufacturing Company; Campbell 
Soup Company (Campbell's Tomato Juice & 
Campbell's Pork & Beans); The Cochran 
Foil Company (Aluminum Foil); M. K. 
Goetz Brewing Company (Country Club 
Beer) ; The Goodyear Tire & Rubber Com- 
pany. Inc. (Shoe Products); Tin- Hubinger 
Company (Quick Elastic Starch); Kelly 
Springfield Tire Company; New York Life 
Insurance Company; The Personal Products 
Corporation (Yes Tissues) ; The Procter & 
Gamble Company (Ivory Soap, Ivory Flakes, 
Crisco, Duz and Drene) ; The Socony-Vacu- 
um Oil Company; Standard Brands, Inc. 
(Chase & Sanborn Coffee, Instant Chase & 
Sanborn Coffee, Tender Leaf Tea, Instant 
Tender Leaf Tea). 

COMSTOCK & COMPANY 

344 Delaware Avenue, Buffalo 2, N. Y. 

Phone: MOhawk 2252 

ABP— ANPA— AFA 

Partner Henry W. Comstock 

Partner H. Earl Close 

Partner Frank J. Hess 

Dir. of Media & 

Research T. Sloane Palmer 

Account Executives L. W. Simonds. 

John B. Morton, Sterling J. Hiles, William 

J. Daley, Jr. 

Time Buver Donald K. Beyer 

Radio-TV Director Mrs. Esther Huff 

Radio Accounts: Manufacturers and Trad- 
ers Trust Company (Banking Services), 
Buffalo, N. Y.; "Gold Seal" Urbana Wine 
Co. (Wines), Hammondsport, N. Y.; O- 
Cel-O, Inc. (Cellulose Sponges), Buffalo, 
N. Y.; Bell Aircraft Corp. (Aircraft), Ni- 
agara Falls, N. Y.; Frontier Oil Refining 
Corporation (Gasoline & Oil), Buffalo. 
N. Y.; Hygrade Food Products Corporation 
(Food Products), Buffalo, N. Y.; Semet Sol- 
vay Division (Coal), Buffalo, N. Y. 

TV Accounts: Manufacturers and Traders 
Trust Company (Banking Services), Buffalo. 
N. Y.; Frontier Oil Refining Corporation 
(Gasoline & Oil), Buffalo, N. Y.; Hygrade 
Food Products Corporation (Food Products), 
Buffalo, N. Y.; O-Cel-O, Inc. (Cellulose 
Sponges), Buffalo, N. Y. 

CONNER. JACKSON, WALKER, 
McCLURE 

461 Market St., San Francisco 5, Calif. 

Phone: YUkon 6-0196 

ABP— ANPA— APA— NOAB— PPA 

President E. W. Conner 



163 



Advertising Agencies 



Vice-Presidents Shirley Walker, 

J. H. Jackson 

Sec.-Treas B. H. McClure 

Copy Chief Audrey Janisen 

Art Director Fernando Penalosa 

Production Manager Don Wonacott 

Radio Accounts: Golden Nugget Sweets, 
Ltd. (Big Hunk Candy Bar), San Francisco, 
Calif.; Dinah's Shack (Restaurant), Palo 
Alto, Calif.; The Fox Shoppe (Restaurant), 
Redwood City, Calif.; Douglas Shaw Candies 
(Confections), San Francisco, Calif.; West- 
ern Dairy Prod.; Dan T. Cassidy (Interior 
Decorator) ; California Turkey Federation. 

TV Accounts: Western Dairy Products; 
California Turkey Federation. 

THOMAS F. CONROY, INC. 

1101 Majestic Bldg., San Antonio, Texas 

Phone: G 3456 

AAAA— ABP— ANPA 

Pres Thomas F. Conroy 

Acct. Exec Jack Schlichenmaier 

Acct. Exec Jack Keasler 

Actc. Exec Paul R. Ferwerda 

Art Dir Albin J. Paulson 

Auditor F. E. Weinholt 

Director Robert M. Richards 

Production Dir James F. Davis 

Radio Accounts: Anderson, Paul, Co. (Sta- 
tioners), San Antonio, Texas; Bohnet Bak- 
ing Co. (Baking), San Antonio, Texas; 
Comal Cottons (Manufacturing), New 
Braunfels; Fomby's (Men's Clothing), San 
Antonio, Texas; Hoffman & Hayman Coffee 
Co. (Coffee), San Antonio, Texas; House- 
hold Furniture Co. (Furniture), San An- 
tonio, Texas; Lone Star Brewing Co. (Beer), 
San Antonio, Texas; Mode O Day (Ladies 
Ready to Wear), San Antonio, Texas; Mis- 
sion Provision (Meat Packers), San An- 
tonio, Texas; Ormsby Chev. Co. (Automo- 
bile), San Antonio, Texas; Perry Shankle 
Co. (Wholesale Distr.), San Antonio, Texas; 
Pioneer Flour Mills (Millers' Flour), San 
Antonio, Texas; Russ & Co. (Investments), 
San Antonio, Texas; Security Finance 
(Loans), San Antonio, Texas; Sommers Drug 
Stores (Chain Drug Stores), San Antonio, 
Texas; Steves Lumber Co. (Lumber, Build- 
ers' Supplies), San Antonio, Texas; Studers, 
Inc. (Photo Finishers), San Antonio, Texas; 
Zale Jewelry Co. (Retail Jewelry), San An- 
tonio, Texas. 

TV Accounts: Bohnet Baking Co. (Bak- 
ing), San Antonio, Texas; Hoffman & Hay- 
man Coffee Co. (Coffee), San Antonio, 
Texas; Lone Star Brewing Co. (Beer), San 
Antonio, Texas; Ormsby Chevrolet Co. 
(Automobile), San Antonio, Texas; Perry 
Shankle Co. (Wholesale Distr.), San An- 
tonio, Texas; Sommers Drug Stores Co. 
(Chain Drug Stores), San Antonio, Texas; 
Studers, Inc. (Photo Finishers), San An- 
tonio, Texas. 



CO-ORDINATED ADVERTISING 
CORP. 

9 E. 38th St., New York 16, N. Y. 
Phone: MUrray Hill 9-1440 

President Lester "L" Wolff 

Treasurer Irving Herz 

Vice President Matty Miller 

Vice President Lou DeNunzio 

Exec. Producer Lester "L" Wolff 

Dir. TV & Radio Charlotte Armstrong 

Time Buyer Irving Herz 

Radio Accounts: Claridge Foods (Ham- 
burgers & Meat Balls), New York, N. Y.; 
Sunrise Food Stores (Super Markets), Long 
Island, N. Y.; Diamond K & Food Town 
(Super Markets), Westchester, N. Y.; Snappy 
Cheese, New York, N. Y. 

TV Accounts: Associated Food Stores 
(Super Markets), New York, N. Y.; Man- 
hattan Food Stores, New York, N. Y.; Van 
Houton Instant Cocoa, New York, N. Y.; 
Myer 1890 Beverages, New York, N. Y.; 
Ehlers Coffee, New York, N. Y.; Foremost 
Dairy Products (Ice Cream), New York, 
N. Y.; Bond Bread, New York, N. Y. 

COWAN & DENGLER, INC. 

527 Fifth Ave., New York 17, N. Y. 
Phone: MUrray Hill 2-0940 
ANPA— PPA— NOAB— APA 

President Stuart D. Cowan 

Vice-Pres. & Treas H. W. Dengler 

Vice-Presidents Porter F. Leach, 

J. Clement Boyd, Stuart D. Cowan, Jr. 

Media Director A. Marie Maus 

Radio-TV Director T. H. Moore, Jr. 

Radio Accounts: Schieffelin & Co. (Pears 
Soap), Frank G. Shattuck Co. (Schraffts 
Stores & Restaurants), New York. 
TV Account: Pears Soap. 

JOHN GILBERT CRAIG ADV., INC. 

913 Washington St., Wilmington, Del. 

Phone: 5-6185 

ABP— ANPA— APA— PPA 

President John Gilbert Craig 

Vice-Pres R. V. Craig 

Radio Accounts: Joseph Bancroft & Sons 
Co. (Textile Finishing), Brosius & Smedley 
(Lumber-Millwork-Coal), Wilmington, Del.; 
H. P. Cannon & Son, Inc. (Canned Foods), 
Bridgeville; Delaware Coach Co., Delaware 
Power & Light Co., Wilmington, Del.; Dia- 
mond Ice & Coal Co. (Fuels, Home Prod- 
ucts), Equitable Trust Co., Greenhill Dairies, 
Inc., Wilmington, Del.; Steinman Stations, 
Lancaster, Pa.; Riverview Beach Park, Penns- 
ville, N. J.; Wilson Line, Inc. (River Trans- 
portation), Wilmington, Del. 

TV Accounts: Diamond Ice & Coal Co. 
(Fuels, Home Products), Equitable Trust Co., 
Wilmington, Del.; Delaware Power & Light 
Co. (Gas & Electric Service), Wilmington, 
Del., Riverview Beach Park (Amusement 
Park), Pennsville, N. J. 



164 



Advertising Agencies 



THE CRAMER-KRASSELT CO. 

733 North Van Burin St., Milwaukee 2, Wis. 

Phone: DAly 8-3500 

AAAA— ABC— ABP— ANPA— AFA 

President A. W. Seiler 

Exec. Vice-President H. N. Pasteur 

Vice-Pres.-Treas C. W. Faude 

Secretary F. Aumueller 

Vice-Pres. in Chg. Media L. H. Ness 

Vice-Presidents H. Dyson, C. H. Brehm, 

R. F. Timm, N. L. Telander 

Radio-TV Director Roger W. LeGrand 

Radio-TV Time Buyer Loretta Mahar 

Radio-TV Acct. Supers R. LeGrand, 

K. Hegard, J. Pritchard 

Radio Accounts: Plankinton Packing Co. 
(Meat Products), Ed. Schuster & Co., Inc. 
(Department Store), First Federal Savings & 
Loan Association of Wisconsin (Savings & 
Loan Assoc), Milwaukee, Wis.; Hoberg 
Paper Mills (Charmin Paper Products), 
Green Bay, Wis.; Fox Wisconsin Amuse- 
ment Corp. (Theater Change), Milwaukee, 
Wis.; Henri's Food Products (Salad Dress- 
ings) ; Chevrolet Dealers of Milwaukee (Car 
Dealers), A. O. Smith Corp. (Heating Divi- 
sion) (Heating Equipment), Milwaukee, 
Wis.; Patek Paint Co. (Paints), Milwaukee, 
Wis.; The Milwaukee Co. (Investments), 
Milwaukee; Pflugradt Co. (Heating Equip- 
ment), Milwaukee; Gehl Bros. Mfg. (Farm 
Equip.) ; Milwaukee Hay Tool Co. (Farm 
Equip). 

TV Accounts: Ed. Schuster & Co., Inc. 
(Department Store), Plankinton Packing 
Co. (Meat Products), First Federal Savings 
& Loan Association of Wisconsin (Savings 
& Loan Assoc), Milwaukee Gas Light Com- 
pany (Gas Utility), Milwaukee, Wis.; Henri's 
Food Products (Salad Dressings), Chevrolet 
Dealers of Milwaukee (Car Dealers) ; Pflu- 
gradt Co. (Heating Equipment), A. O. Smith 
Corp. — Heating Division (Heating Equip- 
ment), Rolfs (Personal Leather Goods), 
West Bend, Wis.; Wisconsin Telephone Co., 
Milwaukee; Haberg Paper Mills, Green Bay, 
Wis.; Altorfer Bros. Co. (ABC-O-Matic 
Washer), Peoria, 111.; Phoenix Hosiery Co., 
Milwaukee. 

CREAMER & COMPANY 

6381 Hollywood Blvd., Hollywood 28, Calif. 
Phone: GRanite 4137 

President C. R. Creamer 

Media Buyer Edward Loveton 

Production Chief J. J. Franz, Jr. 

Merchandising James Loughran 

CRITCHFIELD & COMPANY, INC. 

720 North Michigan Ave., Chicago 11, 111. 

Phone: SUperior 7-3061 

ANPA— APA— PPA— NOAB 

President E. P. Nesbitt 

Media Director E. Groenboom 

Production Manager June Brown 



CRUTTENDEN & EGER 

69 W. Washington St.. Chicago 2. III. 

Phone: Financial (>-'M>'M\ 

ABP— ANPA— PPA— NOAB— APA 

Partners Edmond I. Eger, 

Hurley B. Hobbs 
Associates. .Leon H. Lewis, George M. Stern 

Media Director Harry C. Pick 

Art Director Harry J. Beier 

Production Manager R. H. Wilson 

CUNNINGHAM & WALSH. INC. 

40 E. 34th St., New York 16, N. Y. 

Phone: MUrray Hill 3-4900 

AAAA— ANPA— PPA— ABP— NOAB 

ABC— APA 

President F. H. Walsh 

Exec Vice-President J. P. Cunningham 

Secretary R. L. Strobridge 

Radio-TV Dept. 

Vice-Pres. in Charge William Reydel 

Radio-TV Director John Sheehan 

V-P in Chg. of Media N. F. McEvoy 

Branch Office 
8420 Sunset Blvd., Hollywood 46, Calif. 

Phone: GR 6131 
Radio Accounts: Chesterfield Cigarettes, 
Fatima Cigarettes, Kirkman Soap, Northwest 
Airlines, E. R. Squibb & Son. 

TV Accounts: Chesterfield Cigarettes, Fa- 
tima Cigarettes, Sunshine Biscuits, Permutit 
(Water Softener), Northwest Airlines, 
Holmes & Edwards Silver, Walter Kidde & 
Co. (Fire Extinguishers), E. R. Squibb & 
Son (Pharmaceuticals). 

DANCER-FITZGERALD-SAMPLE, 
INC. 

347 Park Ave., New York 17, N. Y. 

Phone: OR 9-0600 

AAAA— ANPA— APA— PPA 

President C. L. Fitzgerald 

Vice-President H. M. Dancer 

Vice-Pres.-Treas Paul Keenan 

Vice-Pres.-Secy F. T. Leighty 

Radio-TV Dir Adrian Samish 

V.P.s. & Acct. Execs Lyndon O. Brown, 

Joseph H. Holmes, Jr., Charles Hotchkiss, 
Gordon Johnson, Donald Manchester, J. 
James Neale, Richard Porter, Frank Rig- 
gio, A. W. Spence, Jr., Samuel Sutter, 
George Tormey, Basil Mathews, R. A. 
Russell, David Loomis, V. Pietrowski, J. 
K. Martindale, Clifford Dillon, Dexter 
Glunz, W. A. Irwin. 

Branch Offices 

221 N. La Salle St., Chicago 1, 111. 

Phone: FI 6-4700 

Exec Vice-Pres F. Sewall Gardner 

V.P. & Acct. Exec E. R. Detchon 

1680 N. Vine St., Hollywood 28, Calif. 

Manager Alvin Kabaker 

Acct. Exec Robert Nourse 



165 



Advertising Agencies 



118 Glenayr Rd., Toronto 10, Ontario, Can. 
Phone: Empire 3-2851 

Manager Gilbert Nunns 

Dancer-Fitzgerald-McDougall, Inc. 
114 Sansome Street, San Francisco 4, Calif 

Phone: DO 2-5107 
President Charles MacDougall 

Radio Accounts: Campbell Soup Co., Fal- 
staff Brewing Corp., General Mills, Inc., 
Lewis-Howe Co., Procter & Gamble Co., Ster- 
ling Drug, Inc., American Chicle Co. 

TV Accounts: Falstaff Brewing Corp., Gen- 
eral Mills, Inc., Sterling Drug, Inc., Procter 
& Gamble, American Chicle Co., Cory Co., 
Campbell Soup Co. 

D'ARCY ADVERTISING CO. 

Missouri Pacific Bldg., St. Louis 3, Mo. 

Phone: CEntral 6700 

AAAA— ABC— ABP— ANPA— APA 

NOAB— PPA 

Chairman of the Board P. J. Orthwein 

President J. F. Oberwinder 

Secretary-Treasurer E. D. Cronk 

Branch Offices 

515 Madison Ave., New York 22, N. Y. 

Phone: PLaza 8-2600 

Vice-President J. Y. Brown, Jr. 

Radio-TV Director Paul Louis 

Terminal Tower Bldg., Cleveland 13, O. 
Phone: CH 0158 

Vice-President Stanley P. Seward 

90 Broadview Ave., Toronto, Ontario, Can. 
Phone: GL 7591 

Vice-President G. P. Altenbernd 

800 Peachtree St., N.E., Atlanta 5, Ga. 
Phone: VE 8815 

Vice-President J. Hixon Kinsella 

Radio Accounts: The Coca-Cola Co., At- 
lanta, Ga.; Anheuser-Busch, Inc., Laclede Gas 
Light Co., St. Louis, Mo.; General Tire & 
Rubber Co., Akron; Cleveland Electric 
Illuminating Co., Cleveland, O. 

TV Accounts: Anheuser-Busch, Inc., St. 
Louis, Mo., Coca-Cola Co., Atlanta, Ga. 

JIMM DAUGHERTY. INC. 

706 Chestnut St., St. Louis 1, Mo. 
Phone: MAin 0790-1 
PPA— NOAB— APA 

Pres., Space Buyer James M. Daugherty 

Secretary-Treasurer. .Pauline Otto Daugherty 
Radio Accounts: Pepsi-Cola, St. Louis 
Dairy Co., Blanke-Baer. 
TV Account: Pepsi-Cola. 

DAVIS & COMPANY 

Pacific Mutual Bldg., Los Angeles, Calif. 

Phone: Michigan 3908 

ANPA— PPA 

Partner Robert J. Davis 

TV Director R. J. Davis, Jr. 

Radio Time Buyer Marilyn Morisset 

Radio Accounts: Blue Bird Potato Chips, 
Inc., Scudder Food Products. 

TV Accounts: Scudder Food Products, 



Wilson & Co. (Pacific Coast) ; Andersen's 
Foods, Inc. 

BEN DEAN ADVERTISING AGENCY 

207 Houseman Bldg., Grand Rapids 2, Mich. 

Phone: 8-0666 

APA— ABP 

Owner Ben Dean 

Production Manager Mildred Juneau 

Account Executive Ben Dean, Jr. 

DICKLOW ADV. AGENCY 

1324 National City Bldg., Dallas 1, Tex. 

Phone: RAndolph 8295 

APA— SNPA 

Owner-Radio Buyer. .. .Irene Scott Dicklow 

DOE-ANDERSON ADV. AGENCY 

Martin Brown Bldg., Louisville 2, Ky. 

Phone: W Abash 3193 

ANPA— APA— PPA— SNPA 

Partners. .Elmer H. Doe, Warwick Anderson 

Acct. Execs Elmer H. Doe, 

Warwick Anderson, George W. Emerson, 
Richard W. Smith 

Media Buyer Miss G. P. Wagner 

Production Manager J. B. Peterkin 

DOHERTY, CLIFFORD & 
SHENFIELD, INC. 

350 Fifth Ave., New York 1, N. Y. 

Phone: BRyant 9-0445 

AAAA— ABC— ABP— ANPA— APA 

NOAB-PPA 

Chairman of the Bd.. .Lawrence L. Shenfield 

President Donald K. Clifford 

V.P. & Secy William E. Steers 

Vice-President Francis J. Doherty 

Treasurer Nelson O. Argueso 

Asst. Secy Marie L. Brennan 

Vice-Presidents Aldis P. Butler, 

William E. Holden, Chester MacCracken, 

James F. Egan, Harry M. Ireland, Edward 

M. Raynolds, Samuel L. Frey, Joel F. 

Jacobs, Dr. Philip Reichert, Robert Hayes, 

Robert E. Shaw 
Dir. of Radio & TV Chester MacCracken 

Radio Accounts: Bristol-Myers Company 
(Trushay, Sal Hepatica, Ipana, Bufferin and 
Resistab, Ammen Vitalis, Mum, Vitalis Hair 
Cream, Benex), New York, N. Y.; The Bor- 
den Co. (Borden's Instant Coffee), New 
York. 

TV Accounts: Bristol-Myers Company 
(Ipana, Vitalis, Resistab, Sal Hepatica, 
Trushay, Bufferin, Mum), Welch Grape 
Juice (Grape Juice, Preserves), New York, 
N. Y.; Borden Co. (Borden's Inst. Coffee). 

THE RALPH L. DOMBROWER CO., 
INC. 

11 E. Franklin St., Richmond 21, Va. 
Phone: Richmond 3-111-3 
ABP— APA— SNPA 
Pres.-Treas.-Space Buyer (News) 

Ralph L. Dombrower, Sr. 



166 



I «l \ «' r I i s i ii ii A g o ii v i © S 



Vice-Pres Ralph L. Dombrower, Jr. 

V.P., Sec. & Radio Time Buyer 

Malcolm R. Dombrower 

TV Prod Hobart Britton 

Talent Buyer T. Micbaux Moody 

Media & Space Buyer (Mag.) . .Phyllis King 

Brunch Office 

Woodward Bids., Washington, D. C. 

Phone: REpublic 1420 

Manager Philip Rosenfeld 

Radio Accounts: Etchison Hat Co., Inc., 
Chesterfield Hat Corp., Richmond, Va.; 
Southland Wine Co., Inc.; Dixie Wine Co., 
Inc.; W. H. Miles Shoe Co., Inc. 

TV Accounts: Landers, Frary & Clark Co. 
(Stroke Saver Irons). 

DONAHUE & CO.. INC. 

1270 Ave. of Amer., New York 20, N. Y. 

Phone: COlumbus 5-4252 

ABP— ANPA— APA— NOAB— PPA 

SNPA 

Dir. Motion Picture, Radio 

& TV Div A. Carl Rigrod 

Time Buyer Evelyn Jones 

Writer-Production Walter Collins 

Writer-Acct. Exec Latham Ovens 

Radio Accounts: New York Herald Trib- 
une, New York World-Telegram & The Sun, 
Carolina Rice (River Brand Rice Mills, 
Inc.), M-G-M, New York, N. Y.; Atlantic 
Ale & Beer, Atlanta, Ga.; Messing-Cornell 
Bread; Inst, of Commercial Art; Monarch 
Wine Co.; Brandt Theaters; Atlantic Ale & 
Beer. 

TV Accounts: Gold Medal Candy Corp. 
(Bonomo's Turkish Taffy), New York, N. Y.; 
Scripto, Inc. (Pens and Pencils), Atlanta, 
Ga.; M-G-M, New York, N. Y; N. Y. 
W-T & Sun; Monarch Wine Co.; Irish Linen 
Guild; Inst, of Commercial Art. 

W. B. DONER & COMPANY 

505 Washington Blvd. Bldg., Detroit 26, Mich. 

Phone: WOodward 5-7400 

ABP— ANPA— PPA 

President W. B. Doner 

Exec. Vice-Pres Charles F. Rosen 

Treasurer Julian A. Grace 

Vice-President Felix Hower 

Secretary & Art Dir Ben Goldstein 

Asst. Dir. Radio-TV Cherie Lee 

Staff Howard Fisher, Robert King, 

Helen Anderson, Jack Colt 
Branch Office 
203 N. Wabash Ave., Chicago 1, 111. 
Phone: DEa 2-4676 
Exec. Vice-Pres Marvin H. Frank 

Radio Accounts: Big Bear Markets (Super- 
markets), Detroit, Mich.; DeRoy Jewelers 
(Jewelers), Dearborn, Mich.; Dixie Shops 
(Men & Women's Shops), Ypsilanti, Ann 
Arbor, Adrian, Mich.; Famous Furniture & 
Upholstering Co., Faygo Beverage Co. (Soft 
Drinks and Mixers), Hab Appliance Stores 



(Appliances), Speedwaj Petroleum Corp. 
(Gasoline), Detroit, Mich.; Weil & Co. 
(Dept. Store I, Detroit. Midi.: I cderal Dept. 
Stores; Buckeye Beer, American Savings. 

Lasky Furniture. 

TV Accounts: Annis Furs (Furs), Big 
Bear Markets (Supermarkets), Famous Fur- 
niture Stores (Furniture). Faygo Beverage 
Company (Soft Drinks and Mixers), Federal 
Department Stores (Dept. Stores), Glendale 
Sausage Co. (Meat Packers), R. R. Pressel 
Sausage Co. (Meat Packers), Richard's 
Drive-In (Drive-ins), Rose Jewelry Com- 
pany (Jewelry Chian), Speedway Petroleum 
Corp. (Gasoline), Studebaker Dealers of 
Greater Detroit, Michigan Wineries; Buck- 
eye Beer; Dye Home Improvement; Cherrin 
Bros.; Crown Furniture; Delsoy Distributing 
Co. 

DOREMUS & COMPANY 

120 Broadway, New York 5, N. Y. 
Phone: WOrth 4-0700 

President Wm. H. Long, Jr. 

Vice-President Walter H. Burnham 

Account Exec. & Radio & 

TV Dir Edwin R. Rooney, Jr. 

Branch Offices 

208 LaSalle St., Chicago 4. 111. 

Phone: CEntral 6-9132 

V.P. & Mgr Chas. C. Greene 

53 State St., Boston 9, Mass. 
Phone: LAfayette 3-0770 

Senior V.P Chas. W. Morse 

1518 Walnut St., Philadelphia 2, Pa. 
Phone: Pennypacker 5-4477 

V.P E. Howard York 

425 Bush St., San Francisco 8. Cal. 
Phone: Yukon 2-4080 

V.P Ronald Brindley 

Radio Accounts: Chemical Bank & Trust 
Company (Bank), New York City; Kidder, 
Peabody & Co. (Brokerage), Philadelphia, 
Pa.; Goodbodv & Co. (Brokerage), New 
York City; Provident Trust Co. of Phila- 
delphia (Bank), Philadelphia, Pa.; Kidder, 
Peabody & Co. (Brokerage), New York City; 
Wellington Fund (Mutual Fund). Philadel- 
phia, Pa.; Troy Savings Bank (Savings 
Bank), Troy, New York; The Methodist 
Radio Society of the Phila. & N. J. Annual 
Conferences (Radio Society, Philadelphia, 
Pa.; Boston Federal Savings & Loan Assoc. 
(Bank), Boston, Mass.; Dayton & Gernon 
(Brokerage), Minneapolis, Minn.; Boston 
Five Cents Savings Bank (Bank). Boston, 
Mass.; St. Paul Federal Savings & Loan As- 
soc. (Bank), Chicago, 111.; Estabrook & Co. 
(Brokerage), Boston, Mass.; Lawn Savings 
& Loan Association (Bank), Chicago, 111.; 
Waltham Federal Savings & Loan Assoc. 
(Bank), Boston, Mass.; American School 
(Home Study), Chicago, 111.; Diamond 
Match Co. (Lumber Matches), Boston, Mass.; 
Crocker First National Bank (Bank), San 



167 



Advertising Agencie 



Francisco, Calif.; Setter's, Inc. (Frozen 
Foods), Boston, Mass. 

TV Accounts: Union Trust Company 
(Bank), Washington, D. C; Cities Service 
Oil Co. (Dealers), Boston, Mass. 

DORLAND, INC. 

247 Park Ave., New York 17, N. Y. 

Phone: ELdorado 5-2680 

ANPA— APA— NOAB— PPA 

President Atherton Pettingell 

Exec. V.P., Foreign Dir Walter S. Maas 

Exec. V.P. Radio-TV Harold Kaye 

Radio & TV Dir Alex Courtney 

Radio-TV Time Buyer Lucille Dreher 

Radio Accounts: A. S. Beck Shoe Corp., 
Lanvin Perfumes. 
TV Accounts: A. S. Beck Shoe Corp. 

JOHN C. DOWD, INC. 

212 Park Square Bldg., Boston 16, Mass. 

Phone: HUbbard 2-8050 

ANPA— NOAB— PPA 

Radio & TV Dir. . .Theodore B. Pitman, Jr. 

Asst. Radio & TV Dir Helen Garabedian 

Branch Offices 

*Dowd, Redfield & Johnstone, Inc. 

501 Madison Ave., New York 22, N. Y. 

Phone: MU 8-1275 

Exec, in Charge John C. Dowd 

Dowd, Redfield & Johnstone, Inc. 

* Affiliated office. 

Radio Accounts: Albany Carpet Cleaning 
Co. (Rugs & Carpets), Allston, Mass.; Bos- 
ton Edison Co. (Electricity), Boston Mass.; 
Buckley & Scott Utilities, Inc. (Equipment 
for Heating), Watertown, Mass.; City Fuel 
Co. (Coal), Boston, Mass.; Cott Beverage 
Corp. (Soft Drinks), New Haven, Conn.; 
First National Stores (Food), Somerville, 
Mass.; Groveton Paper Co. (Paper), Boston, 
Mass.; Martin L. Hall Co. (Coffee & Tea), 
South Boston, Mass.; Harvard Brewing Co. 
(Ale & Beer), Lowell, Mass.; National Com- 
pany (Radio Receivers & TV Sets), Maiden, 
Mass.; Staples Coal Co. (Coal), Town & 
Country (Real Estate), Boston, Mass. 

TV Accounts: Albany Carpet Cleaning Co. 
(Rugs & Carpets), Allston, Mass.; Carpen- 
ter-Morton Co. (Paints), Everett, Mass.; 
Select Baking Co. (Bread), Boston, Mass.; 
Cott Beverage Corp. (Soft Drinks), New 
Haven, Conn.; First National Stores (Food), 
Somerville, Mass.; Giusti Bread (Bread), 
New Bedford, Mass.; Groveton Papers Co. 
(Paper), Boston, Mass.; Martin L. Hall Co. 
(Coffee & Tea), South Boston, Mass.; Me- 
gowen-Educator Food Co. (Crackers & Bis- 
cuits), Lowell, Mass.; Eugene Rothmund, 
Inc. (Sausages & Frankfurters), Somerville, 
Mass.; Snider Fuel (Coal), Charlestown, 
Mass. 



DOWD, REDFIELD & JOHNSTONE, 
INC. 

501 Madison Ave., New York 22, N. Y. 

Phone: MUrray Hill 8-1275 

ABC— ABP— ANPA 

Chairman L. L. Redfield 

President ....John C. Dowd 

Exec. Vice-Pres Edmund F. Johnstone 

Treasurer Edward D. Parent 

Secretary Harold Tuers 

Radio-TV Director William H. Evnon 

Radio & TV Time Buyer Betty Nesse 

Radio Accounts: Bell & Co. (Bell-Ans, 
Proprietary Medicine), Orangesburg, N. Y.; 
Block Drug Co. (Various Drug Products), 
Jersey City, N. J.; The American Protam 
Co,. Save-By-Mail, Inc.; Dormin, Inc. 

TV Accounts: Block Drug Co. (Omega 
Oil), Jersey City, N. J.; Stahl Meyer, Inc. 
(Meats), New York, N. Y.; The Rapidol 
Distributing Corp. (Blensol), New Hyde 
Park, N. Y; Continental Radiant Glass 
Heat, Inc., New York. 

L. J. DuMAHAUT ADV. AGENCY 

Book Tower, Detroit 26, Mich. 

Phone: WO 2-8246 

APA 

Owner L. Jerome DuMahaul 

Production Manager Georgiana E. Park 

Radio Time Buyer Hazel R. Belman 

Copy Chief David G. Parkes 

DUNDES & FRANK, INC. 

64 West 48th Street, New York 19, N. Y. 
Phone: PLaza 7-0750 

President Ben Frank 

Treas. & Sec Harold Dundes 

V.P. Radio & TV Dir.. Thomas A. Wright, Jr. 

ROY S. DURSTINE. INC. 

730 Fifth Ave., New York 19, N. Y. 

Phone: Circle 6-1400 

NOAB— PPA— APA— ABC 

President Roy S. Durstine 

Vice-Presidents Wm. E. Dempster, 

John Malone, Jr., Ralph D. Allum 

Treasurer T. Arnold Rau 

Head Art Dir Harvey A. Spooner 

Art Director J. Burton Stevens 

Radio Time Buyer Bergi Boe 

Radio Prod Hubert Wilke 

Branch Offices 

3259 Wilshire Blvd., Los Angeles, Calif. 

Phone: DUnkirk 8-3411 

Exec.-in-Charge William D. Sloan 

703 Market St., San Francisco, Calif. 
Phone: YUkon 6-6239 

Exec.-in-Charge Robert B. England 

Radio Accounts: The Serutan Co. (Serutan, 
Sedagel, Nutrex, RDX, Lemel, Geritol, Jour- 
nal of Living), C. J. Van Houten & Zoon 
Inc. (Cocoa & Chocolate), New York, N. Y. 
TV Accounts: American Cyanamid Co. 
(Superset Div.), The Serutan Co. (Serutan, 
R. D. & Sedagel), New York, N. Y. 



168 



Advertising' Agencies 



ADAM F. EBY & ASSOC. 

336 Andrews Bldg., Buffalo 2, N. Y. 
Phone: MAdison 2921 

Owner Adam F. Ehy 

Treasurer Virginia Eby 

Acct. Exec Madeline Feeney 

Radio Accounts: Jacobi Bros. (Men's Fur- 
nishings), Buffalo, N. Y.; Sports Show 
(Show), Boston, Mass.; Stamford Park (Race 
Track), Niagara Falls, Ont.; S. R. Gerber 
Sausage Co. (Wieners and Sausage), Buffalo, 
N. Y.; Chip Steak Co. (Chip Steaks), Buf- 
falo, N. Y.; Culligan Soft Water (Water 
Softening Service), Buffalo, N. Y.; Police 
Circus (Circus), Buffalo, N. Y.; Food Show 
(Festival) (Show), Buffalo, N. Y. 

TV Accounts: Sports Show (Show), Bos- 
ton, Mass.; Stamford Park (Race Track), 
Niagara Falls, Ont.; S. R. Gerber Sausage 
(Wieners & Sausage), Buffalo, N. Y.; Police 
Circus (Circus), Buffalo, N. Y.; Culligan 
Soft Water (Water Softening), Buffalo, 
N. Y.; Food Festival (Food Show), Buffalo, 
N. Y.; Chip Steak Co. (Chip Steaks), Buf- 
falo, N. Y. 

EDELSTEIN-NELSON ADV. 
AGENCY, INC. 

203 North Wabash St., Chicago 1, 111. 

Phones: ANdover 3-3867, DEarborn 2-5976 

ABP— APA 

President Edward Edelstein 

Vice-President John J. Freeman 

Art Director Leo Rotelli 

Copy Chief Marjorie Roberts 

ELLINGTON & CO., INC., ADV. 

535 Fifth Ave., New York 17, N. Y. 
Phone: MUrray Hill 7-4300 
ANPA— APA— NOAB— PPA 

President Jesse T. Ellington 

Vice-Presidents Theodore S. Strong, 

Hyland L. Hodgson, Charles W. Marshall, 
Cbauncey L. Landon, Van Davis, Frances 
Raftery, William A. Bartel, Hal James 

Treasurer Gordon M. Kingman 

V.P. Radio & TV Hal James 

Exec. Producer A. Burke Crotty 

Radio & TV Time Buyer Dan Kane 

Prod. Asst.. Kay Woelfle 

Radio Production Jim Haugpt 

Radio Accounts: Cities Service Company 
(Gasoline and Oil), Celanese Corporation of 
America (Yarns, Fabrics, Plastics), New 
York, N. Y.; Harriet Hubbard Ayer (Cos- 
metics); McKesson & Robbins (Drugs). 

TV Accounts: Cadbury-Fry America, Inc. 
(Candy), Cities Service Company (Gasoline 
and Oil), Celanese Corporation of America 
(Yarns, Fabrics, Plastics), New York, N. Y.; 
McKesson & Robbins; Bayuk Cigars, Inc.; 
J. Wiss & Sons (Scissors & Shears) ; White 
Star Luggage. 



ELLIOTT. DALY & SHERMAN, INC. 

256 Sutter St., San Francisco 8, Calif. 

President John C. W. Daly 

Vice-President Robert Sherman 

Secretary & Treasurer. . .Wallace F. Elliott 
Account Executive. . .Katherine Doyle Spann 
Radio and TV Accounts: KPIX-TV, San 
Francisco; KSFO-AM, San Francisco. 

ELLIS ADVERTISING CO. 

Erlanger Theatre Bldg., Buffalo 1, N. Y. 

Phone: CI. 6780 

ABP— ANPA— APA— NOAB— PPA 

Partners Michael F. Ellis, 

Jerome R. Ellis 

Radio-TV Director Josephine Williams 

Branch Offices 

96 King St. W., Toronto, Ont. 

Phone: Wa 9902 

Manager AI May 

448 Seymour St., Vancouver, B. C. 

Phone: Ma 2631 

Manager W. Van Warren 

Radio Accounts: Nemmer Furniture Com- 
pany (Furniture Manufacturer), Rosinski 
Furniture Co. (Furniture Stores), DiBello 
Motor Sales (Pontiac Dealers), Buffalo. 
N. Y.; Old Barn (Restaurant), East Aurora, 
N. Y.; William C. Maunz (Insulation and 
Heating), Buffalo, N. Y. ; Niagara County 
Savings Bank (Savings Bank), Niagara Falls, 
N. Y.; Kensington Savings & Loan Assn. 
(Savings and Loan Assn.), Madison Cab 
(Taxi Cabs), Mel's (Men's Clothing), A & B 
of Buffalo, Inc., (Ballantine Beer Distribu- 
tors), Phoenix Brewery Corp. (Beer and 
Ale), Western Savings Bank (Savings Bank). 

TV Accounts: Western Savings Bank (Bank 
— Savings), First National Bank (Bank — 
Commercial), Italian & French Wine Co. 
(Old Friar Brand Wines), George R. Ben- 
nett Co., Inc. (Food Broker — Neptune Sar- 
dines, Borden's Condensed Milk, Star-Kist 
Tuna), Buffalo General Laundries (Laundry 
and Dry Cleaning), Nemmer Furniture Com- 
pany (Furniture Manufacturers), Phoenix 
Brewery Corp. (Beer and Ale), Rosinski 
Furniture Co. (Furniture Stores), Breden- 
berg Distributing Co. (Imported Labatt's 
Beer), William Hengerer Company (De- 
partment Store), Lamont-Wray Motors 
(Chrysler-Plymouth Dealer). 

ROBERT I. ENDERS ADVERTISING, 
INC. 

1415 K St., N.W., Washington 5, D. C. 
Phone: Sterling 2222 

President Robert J. Enders 

Exec. Vice-President Howard A. Enders 

Vice-President Rudy Vallee 

Secretary-Treasurer Melvin Alan Bank 

Account Executives Sylvia Devey, 

Donald B. Crowl, William Fitzgerald 

Radio-TV Director Mary Griffin, Jr. 

Traffic Manager Dorothy Shick 



169 



Advertising Agencies 



TV Art Director Fred Waller 

TV Film Director Robert L. Friend 

Branch Offices 

Packard Building, Philadelphia, Pa. 

Phone: RIttenhouse 6-5491 

Manager Al Fingerman 

270 Park Ave., New York, N. Y. 
Phone: PLaza 54952 

Vice-Pres Howard Enders 

6611 Santa Monica Blvd., Hollywood, Calif. 
Phone: Hillside 6118 

Manager John Swallow 

1176 Sherbrooke St., W., Montreal, Canada 

Phone: Plateau 4181 
Manager Dave Kaplan 

Radio Accounts: Amvets (American Vet- 
erans of World War Two), Veterans of 
Foreign Wars, Koolvent Metal Awnings, 
Washington, D. C; All-Aluminum Corp. 
(Chairs, Tables), Georges Radio & Televi- 
sion Co., Government Services Inc., Wash- 
ington, D. C; Brigg's Filtration Corp., Occi- 
dental Restaurant, Travel Inc., Washington, 
D. C; Simon Distributing Corp. (Motorola, 
Hotpoint, General Electric), Washington, 
D. C, Maryland, and Virginia; Al's Motors 
(Chrysler), Virginia; McCoy's (Radio, Tele- 
vision & Appliances), Washington, D. C; 
Mid-Atlantic Appliances (Admiral and Ben- 
dix), Washington, Maryland, Virginia; Air 
Rome, Inc. (Trips to Holy Land), National; 
Home Appliance Co. (Radio, Television & 
Appliances), United States Government 
Agencies, Abbott Refrigeration Corp., Thor 
Corp. (Washers & Ironers), Cardwells Inc. 
(Rugs), National Institute of Technology, 
Sil-i-Kleen Auto Polish, Washington, D. C; 
Peirce-Phelps Distributors (Admiral, Youngs- 
town, Proctor, Hamilton), Academy Motors 
(Hudson), Philadelphia, Pa. 

TV Accounts: Koolvent Metal Awnings, 
George's Radio & Television Co., The Hecht 
Company (Dept. Store), Occidental Restaur- 
ant, Washington, D. C; Simon Distributing 
Corp. (Motorola, Hotpoint, General Elec- 
tric), Washington, Maryland, Virginia; Al's 
Motors (Chrysler) Virginia; McCoy's (Ra- 
dio, Television & Appliances), Mid- Atlantic 
Appliances (Admiral & Bendix), Washing- 
ton, D. C, Maryland, Virginia; Home Appli- 
ance Company (Radio, Television & Appli- 
ances), Washington, D. C; Hotpoint Corpo- 
ration, National; Abbott Refrigeration Corp., 
Thor Corp. (Washers & Ironers), Sil-i-Kleen 
Auto Polish, Rumpus Rye (New Philadelphia 
Bakery), Washington, D. C; N. Snellenburg 
& Company (Dept. Store), Peirce-Phelps Dis- 
tributors (Admiral, Youngstown, Proctor, 
Hamilton), Philadelphia, Pa.; Hecht Bros. 
(Dept. Store), Washington, D. C; The Hub 
(Dept. Store), Baltimore, Md.; Motorola, 
Gimbel's (Dept. Store), Frigidaire, Phila- 
delphia, Pa.; Simon Distributing Corp. 
(Motorola, Hotpoint, General Electric), 



Washington, D. C, Maryland, Virginia; 
R. H. White Co. (Dept. Store), TV Engineers 
of New England, Boston, Mass.; Gimbel 
Brothers (Dept. Store), Pittsburgh, Pa. 

ENGEL ADVERTISING, INC. 

185 N. Wabash Ave., Chicago 1, 111. 

Phone: RAndolph 6-7220 

ANPA— PPA— APA— NOAB 

President & Treasurer Frank L. Engel 

Vice-Pres. & Sec M. L. Engel 

Art Dir. & Copy Dir A. A. Lausmann 

Radio Accounts: Superior Match Pants 
Co. 

ENNIS-ANDERSON ADV. AGENCY 

218 Anglo Bank Bldg., Fresno, Calif. 
Phone: Ph. 3-2613 

President E. E. Anderson 

Vice-President Frank Ennis 

Art Director Milton M. Young 

Radio Director Lon McAdams 

Radio Accounts: National Dollar Stores, 
Roth Furniture Co., Fresno Macaroni Co., 
Perfection Macaroni Sauce. 

ERWIN, WASEY & CO., INC. 

420 Lexington Ave., New York 17, N. Y. 

Phone: LExington 2-8700 

AAAA— ANPA— APA— NOAB— PPA 

Chairman of the Board Louis R. Wasey 

President Howard D. Williams 

Vice-Presidents George E. Wasey, 

David B. Williams 

Sec.-Treas James F. O'Connor 

Vice-Pres. Radio C. H. Cottington 

Radio Director Keith B. Shaffer 

TV Director Richard L. Eastland 

Time Buyer Ray Simms 

Radio Dir. (L. A.) Robert L. Redd 

TV Dir. (L. A.) Charles F. Lowe 

Time Buyer (L. A.) Jack Schluter 

Time Buyer (Chicago) John Gwynn 

Branch Offices 
230 N. Michigan Ave., Chicago 1, 111. 

Vice-President L. R. Northrup 

5045 Wilshire Blvd., Los Angeles 36, Calif. 
Exec. Vice-Pres Fred M. Jordan 

523 Marquette Ave., Minneapolis 2, Minn. 

Manager Mac Martin 

1st National Bank Bldg., Oklahoma City, Ok. 

Manager Warren Humphrey 

1170 Bay St., Toronto, Ont., Can. 

Manager Ralph L. Lawson 

1121 St. Katherine St. W., Montreal, Que., 

Canada 
Manager Brian Devlin 

Radio Accounts: Barbasol Co. (Barbasol), 
Indianapolis, Ind.; Muster ole Co. (Muster- 
ole), Cleveland, O.; Lydia E. Pinkham Med- 
icine Co. (Vegetable Compound), Lynn, 
Mass.; Carnation Co. (Evaporated Milk, Ice 
Cream, Malted Milk), Los Angeles, Calif.; 
Albers Milling Co. (Cereals, Flapjack Mix, 
Friskies Dog Food)), Seattle, Wash.; Con- 
solidated Cigar Corp. (Harvester Cigars, 



170 



Dutch Masters Cigars), Zonite Products 
Corp. (Larvex), New York, N. Y.; Nash 
Coffee Co. (Coffee), Minneapolis, Minn.; 
S. C. Johnson & Sons, Inc. (Wax Products), 
Racine, Wis.; R. R. Sender, Inc. (Kreml 
Hair Tonic, Kreml Shampoo), New Canaan, 
Conn.; Seeck and Kade, Inc. (Pertussin 
Cough Syrup), New York, N. Y.; Peter Fox 
Rrewing Co. (Beer and Ale), Oklahoma 
City, Okla.; KRO Company (Rodenticides), 
Springfield, O.; Jacob Riesse Bottling Works 
(Soft Drinks), Minneapolis, Minn.; McColl- 
Frontenac Oil Co., Ltd. (Petroleum Prod- 
ucts), Montreal, Que., Canada; Acme Flour 
Mills (Flour), Oklahoma City, Okla.; E. F. 
Hutton and Co. (Securities), Los Angeles, 
Calif.; McCoy Products (Vitamins), New 
York, N. Y.; Olive Tablet Co. (Laxative), 
Columbus, O.; Springs Cotton Mills Co. 
(Spring Maid Sheets), Lancaster, S. C. 

TV Accounts: Carnation Co. (Evaporated 
Milk), Los Angeles, Calif.; Albers Milling 
Co. (Friskies Dog Food), Seattle, Wash.; 
Consolidated Cigar Corp. (Harvester 
Cigars), New York, N. Y.; Springs Cotton 
Mills (Spring Maid Sheets), Lancaster, S. C; 
Seeck and Kade, Inc. (Pertussin), New York, 
N. Y.; Musterole Co. (Musterole), Cleve- 
land, O.; North American Philips Co. 
(Norelco Duo-Vue), New York, N. Y.; Ad- 
miral Corp. (Refrigerators, TV and Radio 
Receivers), Chicago, 111. 

BENJAMIN ESHELMAN CO. 

1522 Locust St., Philadelphia 2, Pa. 
Phone: KI 5-2590 
ANPA— APA— PPA 

President Benjamin Eshelman 

Exec. Vice-Pres J. J. D. Spillan 

V.P. & Radio Dir L. H. Greenhouse 

Secy.-Treas. & Prod. Mgr W. J. Collopy 

Radio Accounts: Commonwealth of Pa., 
Dept. of Commerce; Commonwealth of Pa., 
Dept. of Revenue; Lee Rubber & Tire Corp. 

WILLIAM ESTY COMPANY, INC. 

100 E. 42nd St., New York, N. Y. 

Phone: MUrray Hill 5-1000 
ABC— ABP— ANPA— APA— PPA 

V.P. Chg. Radio Thomas D. Luckenbill 

V.P. Chg. TV Kendall Foster 

Bus. Mgr. Radio Charles White 

Chief Executives Wendell Adams. 

Stan Lomas, Sam Northcross, Helen Phil- 
lips, Max Wylie, Jack House, Edward 
Montague 

Radio Accounts: Colgate (Super Suds, Fab, 
Vel), National Carbon (Prestone Anti- 
Freeze), R. J. Reynolds Tob. Co. (Camel 
Cigarettes, Cavalier Cigarettes, Prince Albert 
Smoking Tobacco), Coca Cola Bottling Co. 
TV Accounts: Colgate (Fab, Super Suds, 
Vel), M & M Ltd. (M & M's Candy), Na- 
tional Carbon (Eveready Batteries, Prestone 
Anti-Frecze), R. J. Reynolds Tob. Co. 



(Camel Cigarettes. Cavalier Cigarettes 
Coca Cola Bottling Co. 

EVANS & ASSOCIATES 

Dan Waggoner Bldg., Fort Worth, Tex. 
Phone: EDisOD 9521 

ABC— PPA— ABP— ANPA— APA 

NAAN— NOAB 

Partners A.lbei-1 Evans, Jr.. 

Gordon N. Teague. Stanley Schlenthcr 
Radio Accounts: Williamson Dickie Mfg. 

Co. (Men's Work Clothes) ; Foremost Danes; 

Ft. Worth Macaroni Co. 

TV Accounts: Williamson Dickie Mfg. Co.; 

Forth Worth Macaroni Co.; Alcohol Drug- 

"' EVANS-WORK ADV. AGENCY 

318y 2 South Sixth St., Springfield, 111. 
Phone: 28868 

President Clarence R. Evans 

Art Director John Rohert Work 

Continuity Director Imogene Kundig 

Radio Accounts: Axtell Kramer; B & F 
Toggery; Beatrice Foods; Bootery; Bridge 
Jewelry Co.; Brunk & Sapp; Camera Shop; 
Community Bakery; Constantino Packing 
Co.; Ray DeFrates; Faultless Milling Co.; 
Fink's Cleaners; First National Bank; Hills 
Bros. Co.; Jack Harman's Super Service; 
John S. Harms; Kennedy Laundry & Dry 
Cleaners; Lloyd's Cleaners; Lincoln Trail 
Turkey Farm; Quality Dairy; Public Food 
Market; Roland's; Royal Crown Bottling 
Co.; Seek DeVault Paint Mfg. Co.; Security 
Federal Savings & Loan; Springfield Motors; 
Springfield Refinoil Co.; Swanson Camera 
Shop; Arch Wilson Inc. 

THE EVERLING ASSOCIATES, INC. 

1015 Chestnut St., Philadelphia 2, Pa. 

Phone: Market 7-2617 

ABP— APA 

Pres., Radio-TV Dir Frank J. Crockery 

V.P. & Dir. of Art Reynold Abbruzi 

Radio Accounts: Petroleum Heat & Power 
Co., Mrs. Smith Pie Co. 

FARQUHAR AND COMPANY, INC. 

First National Bank Building, Utica 2, N. Y. 
Phone 3-7333 

President John T. Farquhar 

Vice-President Ted R. Darvoe 

Secretary Roger H. Williams 

Treasurer Jay C. Anderson 

Radio-Television John T. Farquhar 

Media Buyer Elnore M. Farquhar 

Radio Accounts: Utica Brewing Company 
(Fort Schuyler Beer & Ale). Utica, N. Y.; 
Dawes and Judkins Inc. (Floor Covering 
Dealer and Distributor), Utica, N. Y.; F. J. 
Baker & Sons (Wholesale, Retail Florists), 
Utica, N. Y.; Wm. Parry & Sons Inc. (Dairy 
Products), Utica, N. Y.; Jean's Foods of 
Utica Inc. (Food Products), Utica, N. Y.; 
Harry Heiman Inc. (Chrysler-Plymouth Dis- 
tributor), Utica, N. Y. 



17! 



Advertising Agencie 



TV Accounts: Utica Brewing Company 
(Fort Schuyler Beer and Ale), Utica, N. Y.; 
Dawes and Judkins Inc. (Floor Covering 
Dealer and Distributor), Utica, N. Y.; Kleen- 
Maid Baking Corp. (Wholesale Baking Prod- 
ucts), Utica, N. Y.; Play world (Toys, Chil- 
dren's Furniture), Utica, N. Y. 

FEDERAL ADV. AGENCY. INC. 

385 Madison Ave., New York 17, N. Y. 
Phone: MUrray Hill 8-4200 
AAAA— ABP— ANPA— APA— NOAB— PPA 
Vice-Pres.-Dir. of Radio & TV 

Francis C. Barton, Jr. 

Asst. to Mr. Barton Eleanor L. Larsen 

Time Buyer Penelope A. Simmons 

Copywriter-Radio & TV "Pat" Bartels, 

Asst. to Mrs. Simmons Jacqueline Ruta 

Radio Accounts: American Safety Razor 
Corp. (Gem Blades), Brooklyn, N. Y.; 
Pan American Coffee Bureau (Coffee), 
New York, N. Y.; Gerber Products 
(Baby Foods), Fremont, Mich.; Doeskin 
Products, Inc. (Facial Tissues, Paper Nap- 
kins), General Cigar Co. (Van Dyck Cigars), 
Stromberg-Carlson (TV Sets), New York, 
N. Y. 

TV Accounts: General Cigar Co. (Van 
Dyck Cigars), New York, N. Y.; Gerber 
Baby Products (Baby Foods), Fremont, 
Mich.; Doeskin Products, Inc. (Facial Tis- 
sues and Paper Napkins), New York, N. Y. 

HARRY FEIGENBAUM 
ADVERTISING AGENCY 

2011 Walnut St., Philadelphia 3, Pa. 

Phone: LOcust 4-1536 

ANPA— NOAB— PPA 

Partners Harry Feigenbaum, 

David Werman 
Radio & TV Director Franklin Roberts 

Radio Accounts: Grabosky Brothers (Roy- 
alist Cigars), Federal Savings & Loan Asso- 
ciations of Phila., Hardwick & Magee Co. 
(Rugs & Furniture), Philadelphia, Pa.; Cum- 
berland Brewing Co. (Old Export Beer), 
Cumberland, Md.; The Arrow Store, (Men's 
Furnishings), The Laundry Board of Trade 
(Phila. Laundry Associations), Fox Weis 
(Furriers), Philadelphia, Pa. 

TV Accounts: B. S. Pincus & Co. (Yankee 
Maid Meat Products), Booth's Bottling Co. 
(Carbonated Beverages), The Arrow Store 
(Men's Furnishings), Crescent Nut & Choco- 
late Co. (Nuts & Mints). 

ROBERT FELDMAN, INC. 

878 Seventh Ave., New York 19, N. Y. 
Phone: CO 5-3642 
Pres. & Radio Time Buyer, 

Account Executive Robert Feldman 

Sec. & Treas B. Michaels 

Radio Director C. Rhodes 

Copy Chief L. Barton 

TV Director R. Feldman 

Radio Accounts: Nevelea Country Club, 



Elliott Murphy's Aquashow, Maurella Prod- 
ucts (Perfumes), Wivel Restaurant, Village 
Barn, Jack Dempsey's Restaurant, Palisades 
Amusement Park, Chen's Singapore, Young's 
Gap Hotel. 

TV Accounts: Chateau Martin Wines, Wivel 
Restaurant, China Doll Night Club. 

FELLOWS ADVERTISING AGENCY 

410 Larned Blvd., Syracuse, N. Y. 
Phone: 2-4175,2-4176 
ABP— APA 
Pres., Space & Radio Time Buyer 

Byron F. Fellows, Jr. 

Secretary-Treasurer Marjorie Hughes 

Radio Accounts: B W B Foods Inc. 
(Brown's Baked Beans & Bean Soup), Mex- 
ico, N. Y.; Cortland Baking Company (Co- 
bakco Bread), Cortland, N. Y. ; Norwich 
Knitting Company (Character Sweatshirts), 
Norwich, N. Y. 

TV Accounts: B W B Foods, Inc. (Brown's 
Baked Beans & Bean Soup), Mexico, N. Y.; 
Cortland Baking Co. (Cobakco Bread), 
Cortland, N. Y.; Norwich Knitting Co. 
(Character Sweatshirts), Norwich, N. Y. 

COURTLAND D. FERGUSON, INC. 

Rm. 315, National Press Bldg., 

Washington, D. C. 

Phone: NAtional 7713 

President Courfland D. Ferguson 

Secty .-Treas Lucille Pierce Ferguson 

Copy Director • . . . . Dudley H. Wade 

Radio Director Jill Medby 

TV Director Walter J. Kerwin 

Art Director Lee Perri 

Production Manager Eugene M. Kresan 

Time Buyer Beatrice T. Rice 

Branch Offices 
45 Rockefeller Plaza, N. Y., N. Y. 

Manager John P. Waddell 

525 N. Charles St., Baltimore, Md. 

Manager Phil Jackson 

Life Ins. Co. of Va. Bldg., Richmond, Va. 

Manager H. P. Martin 

Radio Accounts: L. S. Briggs, Inc. (Meat 
Products), Washington, D. C; Schindler 
Peanut Products (Peanut Butter & Peanuts), 
Wash. & Bait.; Mann's Potato Chips, Wash. 
& Richmond; Smith's Storage Co., Washing- 
ton; Lincoln Warehouse Corp., New York; 
Manbeck Bread Co. (Bread Products), 
Hagerstown, Md. ; High's Lee Cream Co. 
(Dairy Products), Washington, D. C; Little 
Tavern Shops (Restaurants), Wash. & Balti- 
more; Lindsey-Robinson, Inc., Roanoke, Va. 
TV Accounts: Briggs (Meat Products), 
Smith's Storage Co., Washington, D. C: P. 
D. Gwaltney Co., Smithfield, Va. 

LAWRENCE FERTIG & CO., INC. 

149 Madison Ave., New York 16, N. Y. 

Phone: MUrray Hill 9-7100 

ABP— ANPA— APA— NOAB— PPA 

President-Treasurer Lawrence Fertig 



172 



Advertising' Agencies 



Exec. Vice-Pres. & Sec Alexander Slavitt 

Vice-President Philip Lukin 

Space Buyer Miss Selma Grosswirth 

Art Director Stanley Dusek 

Production Manager Hal Cooke 

Radio-TV Time Buyer, Dir...Jos. H. Mintzer 

ROBERT G. FIELDS & CO. 

Warner Bldg., Nashville 3, Tenn. 

Phone: 6-1977 

ABP 

President Rohert G. Fields 

Account Executive W. R. Culbertson 

Secretary A. Ferguson 

Radio Accounts: Robt. Orr & Co. (Coffee), 
St. Bernard Coal Co. (Coal), Coal Heating 
Service (Coal), Milk for Health, Ind 
(Milk), Nashville, Tenn. 

TV Accounts: Nashville Pure Milk Co. 
(Dairy Products), Nashville; Moore Handley 
Co. (Hardware) ; Red Ace Petroleum Co. 
(Coal & Oil). 

FIRESTONE-GOODMAN ADV. 
AGENCY. INC. 

445 Loeb Arcade, Minneapolis 2, Minn. 
Phone: Main 4393 
ANPA— APA 
Pres., Radio Dir. & Copy Chief 

Allan L. Firestone 

Treas. & Art Director Archie Goodman 

Secretary R. S. Firestone 

Space Buyer L. Koehller 

M. M. FISHER ASSOCIATES 

134 N. LaSalle St., Chicago 2, 111. 
Phone: CEntral 6-1610-1611 

Owner Jack L. Fisher 

Time Buyer Helene Heinz 

Radio & TV Dir.. . Jack L. (Bud) Fisher, Jr. 

Radio Accounts: Bass Bros. Furniture Co., 
Chicago, 111.; Bell Savings & Loan Assn. 
(Local Radio), Cook Co. Central Demo- 
cratic Committee — Political (Radio-selected 
Localities), National Foundation for Infan- 
tile Paralysis (Midwest Rep.), New York & 
Chicago; Tam O'Shanter Country Club (Golf 
Tournaments Only), Chicago; United Artists 
Corp. (Motion Picture), Chicago (Radio Se- 
lected Localities) ; Universal-International 
Pictures (Motion Pictures), Chicago (Radio 
Selected Localities). 

TV Accounts: Cook Co. Central Demo- 
cratic Committee (Political), Chicago (Se- 
lected Localities) ; Tam O'Shanter Country 
Club (Golf Tournaments), Chicago; Harvey 
Lumber Co., Chicago; Lowebco, Inc. (Wil- 
solve & Concrete) Nat'l. Foundation for In- 
fantile Paralysis, Chicago & N. Y.; Phillips 
Prod. (Aurillium), Chicago, 111.; United 
Artists Corp.; Universal-International Pic- 
tures Corp. 



FITZGERALD ADVERTISING 

AGENCY 

Lee Circle Bldg., New Orleans, La. 

Phone: TU 3131 

AAAA— ABC— ABP— ANPA 

Director, Radio Dept Aubrey Williams 

TV Director Tom Newman 

TV Production A. David Cloud 

Radio Accounts: Alabama-Georgia Syrup 
Co. (Alaga Syrup), Montgomery, Ala.; Pan- 
Am. Southern Corporation (Petroleum 
Products), Jackson Brewing Company (Jax 
Beer), Wesson Oil & Snowdrift Sales Co. 
(Snowdrift Shortening, Wesson Oil), South- 
ern Cotton Oil Co. (Crustene and Scoco 
Shortening), New Orleans, La.; Blue Plate 
Foods, Inc. (Coffee, Mayonnaise, Salar Dress- 
ing, Margarine, Jellies and Preserves, Peanut 
Butter), H. G. Hill Stores (Grocery Store 
Chain), New Orleans, La. 

TV Accounts: Jackson Brewing Company 
(Jax Beer), Godchaux Sugars, Inc. (God- 
chaux Sugar), H. G. Hill Store (Grocery 
Store Chain), Higgins, Inc. (Flooring & 
Institutional) ; La. State Rice Milling Co. 
(Mahatma, Fag, Water Maid Rice) ; So. Cot- 
ton Oil Co.; Wesson Oil & Snowdrift Sales 
Co. (Wesson Oil, Snowdrift). 

FLACK ADV. AGENCY. INC. 

1110 Hills Bldg, Syracuse 2, N. Y. 

Phone: 2-3129 
AAAA— ABP— ANPA— APA— PPA 

President John B. Flack 

Secretary Florence O. Miller 

Treasurer J. K. Bowman 

Account Executives Claire Evans, 

Arnold T. Bowden, William P. Conklin, 
Grover H. Hubbell 

FOLEY ADVERTISING AGENCY 

N. B. C. Bldg., Cleveland 14, O. 
Phone: CHerry 1-1490 

Pres, Art & Radio Dir Robert B. Foley 

Sec.-Treas, Space Buyer Helen M. Little 

Radio Accounts: I. J. Fox, Inc. (Retail Fur- 
rier), Morton S. Pine Co. (Day's Pine 
Cleanser), Cleveland, O. 

THE RICHARD A. FOLEY ADV. 
AGENCY, INC. 

1528 Walnut St, Philadelphia 2, Pa. 
Phone: KIngsley 5-1560 
AAAA— ABC— NOAB 

President Charles II. Eyles 

V.P.-Treas Lee E. Hood 

V.P.-Gen. Mgr A. Edward Morgan 

V.P.-Media Director Wesley Winning 

Copy Director Raymond Barr 

Radio-TV Director Frank M. Knight, Jr. 

Radio Accounts: Abbotts Dairies, Inc., 
(Milk, Cheese & Ice Cream), Beneficial 
Saving Fund (Banking), Delaware Steeple- 
chase & Race Assn. (Horse Racing), Wil- 



173 



Advert 



ng Agencies 



mington, Del.; Harford County Fair Assn. 
(Horse Racing), Bel Air, Md. 

TV Accounts: Abbotts Dairies, Inc. (Milk, 
Cheese, & Ice Cream), Beneficial Saving 
Fund (Banking), Philadelphia, Pa.; Atlan- 
tis Sales Corporation (Silver Polish). Roch- 
ester, N. Y.; Becker-Mills, Inc. (Pontiac 
Autos) ; Louis Burk, Inc. (Meats). 

FOOTE, CONE & BELDING 

247 Park Ave., New York 17, N. Y. 

Phone: MUrray Hill 8-5000 

ANPA— AAAA— PPA— APA— ABP— 

NOAB 

President Don Belding 

Exec. V.P William E. Berchtold 

V.P. & Gen. Mgr M. P. Franceschi 

Vice-President A. E. Rood 

Exec. V.P Elwood Whitney 

Exec. Asst. to the Pres Frank Delano 

V.P. in Chg. Media & Research 

Sherwood Dodge 

Vice-President Kenath T. Sponsel 

V.P. & Mgr., Eastern Motion 

Picture Div Harold Holt 

Vice-President Cyrus H. Nathan 

Radio Director Thomas McDonnell 

TV Director Roger Pryor 

Research Director Barrett F. Welch 

Media Director Joseph S. Spiegel 

Prod. Dept. Mgr J. A. Koehler 

Radio Bus. Mgr Lillian Selb 

Publicity Director George Wolf 

Branches Offices 

155 E. Superior St., Chicago 11, 111. 

Phone: SUperior 7-4800 

Chairman of Board Fairfax M. Cone 

Executive V.P J. H. E. Davis 

Vice-Pres. & Treas Wm. R. Sachse 

Radio, TV Bus. Mgr Harry Dieter 

Radio, TV Prod. Mgr Richard L. Davis 

Radio, TV Time Buyer. .Genevieve Lemper 

601 W. Fifth St., Los Angeles 17, Calif. 

Phone: Michigan 7651 

President Don Belding 

Exec. V.P. & Mgr William J. Pringle 

Asst. Treasurer Eugene Duckwall 

Radio Time Buyer Claire Koren 

235 Montgomery St., San Francisco 4, Calif. 
Phone: SUtter 1-2355 

Vice-Pres. & Mgr Ford Sibley 

Media Director Llew A. Jones 

6233 Hollywood Blvd., Hollywood 28, Calif. 
Phone: HOllyood 9-6265 

Vice-Presidents Robert Ballin, 

Elliston Vinson 

Esperson Bldg., Houston 2, Texas 
Phone: AT wood 8561 

Co-Managers C. Burt Oliver, 

Stephen R. Wilhelm 

Radio Time Buyer Grace Spanihel 

Pacific Bldg., Portland 4, Oregon 
Phone: AT water 8181 
Leith F. Abbott 
Radio and TV Accounts: Acme Breweries 



— Bohemia Dist. Co., San Francisco and Los 
Angeles; Armour and Co., Beatrice Foods 
Co., Emerson Radio and Phonograph Corp., 
New York, N. Y.; First Natl. Bank, Chicago; 
Frigidaire Div., General Motors Corp., Day- 
ton, O.; General Foods Corp., New York, 
N. Y.; Post Toasties, Krinkles, Instant 
Postum, Postum Cereal, Calumet Baking 
Powder, La France Bluing, Satina; Gulf 
Brewing Company, Houston, Tex.; Hall 
Brothers, Incorporated, Kansas City, Mo.; 
International Latex Corporation, Dover, 
Del.; Marshall Field & Company, Chicago, 
111.; Nepera Chemical Co.; New Home Sew- 
ing Machine Company, Beverly Hills, Calif.; 
New York Central System; Pepsodent Div., 
Lever Brothers Co., New York, N. Y,; Purex 
Corp., Ltd., Roma Wine Company, S & W 
Fine Foods, Inc., San Francisco, Calif.; 
Security First Natl. Bank, Los Angeles; 
The Toni Company, Div. of Gillette Safety 
Razor Co., Chicago; Union Oil Co. of Calif., 
Los Angeles; RKO Theatres (RKO Service 
Corporation), New York, N. Y 

MABSHALL FORD ADV. AGENCY 

918 11th St., Sacramento 14, Calif. 

Phone: Gilbert 2-3645 

APA 

President M. J. Ford 

Publicity Director William Queale 

Radio Accounts: Bercut-Richards Packing 
Co. (Sacramento Brand Foods), Pureta Sau- 
sage Co. (Sausage Products), Capital Fed- 
eral Savings & Loan Assn., Taylors Dairy 
(Ice Cream), Brolli-Parks Co. (Zenith Ra- 
dios), Sacramento, Calif. 

ALBERT FRANK-GUENTHER LAW, 
INC. 

131 Cedar St., New York 6, N. Y. 

Phone: COrtlandt 7-5060 
ABP— ANPA— APA— NOAB— PPA 

Chairman of the Bd Howard W. Calkins 

Vice-Chairman of Bd.... Frank J. Reynolds 

President J. M. Hickerson 

Sr. Vice-Pres Victor J. Cevasco 

Exec. Vice-Pres Richard A. Cullinan 

Vice-Pres. & Treas S. A. Speake 

Vice-Pres. & Sec E. G. McAdie 

Vice-Pres., Pub. Dir Howard W. Calkins 

Vice-Presidents Frank D. Cruikshank, 

Howard C. Allen 

Dir. of Radio & TV Robert W. Daj 

Branch Offices 

One La Salle St., Chicago 2, 111. 

Phone: DEarborn 2-6424 

Vice-President R. W. Dawson 

10 Post Office Square, Boston 9, Mass. 
Phone: HAncock 6-5900 

Vice-President Joseph R. Hamlen 

Packard Bldg., Philadelphia 2, Pa. 

Phone: RIttenhouse 6-3915 

Vice-President Milton T. Kyle 



174 



Advertising A g o n «• i e s 



235 Montgomery St., San Francisco, Calif. 
Phone: YUkon 64641 

Manager Lucrezia H. Kemper 

1510 19th St., Washington 6. 1). C. 

Phone: Columbia 8449 

Manager Day Thorpe 

JONES FRANKEL CO. 

180 N. Wabash Ave., Chicago 1, 111. 

Phone: DEarborn 2-5745 

NOAB— ABP— ANPA— APA— PPA 

President Jones B. Frankel 

Account Executives Jones B. Frankel, 

A. G. Gaines, Lew Sanders 

Space Buyer Helen Eich 

Badio-TV Director Lew Sanders 

Radio Accounts: Lion Chemical Co., Bolin 
Sales, Valmor Prod. 

TV Account: Bosin-Starr. 

FRANKLIN & GLADNEY, INC. 

23 West 47th St., New York 19, N. Y. 

Phone: PLaza 7-7690 

ABP— ANPA 

President Dolph Franklin 

Secretary Edith Schless 

Director of Mdsng Bernard W. Maxwell 

Badio-TV Director Dolph Franklin 

TV Accounts: Supreme Wines (Wine), 
New York, N. Y.; Stern Department Stores; 
Mawson De Many (Furrier), Philadelphia, 
Pa.; L. Fish Stores (Furniture), Chicago, 
111.; Hecht's Department Stores (Depart- 
ment Stores). 

THE FREDERICK-CLINTON CO., INC. 

545 Fifth Ave.. New York 17, N. Y. 
Phone: MUrray Hill 2-7433 
ABP— ANPA— APA— NOAB 

President F. C. Berger 

Exec. V.P H. S. Rieff 

Secretary R. S. Buckbinder 

Art Director E. Gamhale 

Production Manager Phil Berman 

V.P.-Radio & TV Dir Sydney Bubin 

Radio Accounts: Adler Shoes, New York; 
Milrose Products (RAD Cleaner), New 
York; The Reporter (Magazine), New York; 
Gilbert Mfg. Co. (Electrical Prod.), New 
York. 

TV Accounts: Adler Shoes for Men, Mil- 
rose Products (RAD Cleaner), Vim Elec- 
tric Co. (Hallicr afters TV & Norge), New 
York. 

CURT FREIBERGER & CO. 

1349 Court Place, Denver 2, Colo. 

Phone: ALpine 2048 

ANPA— AAAA— PPA— ANPA 

President C. J. Freiberger 

Vice-President Kent Thomas 

Secretary Charles A. Haskall 

Treasurer Esther Piper 

Radio Accounts: Central Bank & Trust Co., 
Tivoli Brewing Co., Toner's Peanut Butter. 
Colorado Potato Flake Mfg. Co., Associated 
Grocers of Colo., Sheridan Brewing Co. 



FREITAG ADV. AGENCY 
988 Spring St., \.\\ .. Atlanta ."». Ga. 

Phone: HEmlock 1345-6 
ANPA— APA— NOAB— PPA- A \ \ \ 

Owner J. V. Freitag 

Prod. Mgr. & Art Dir H. J. Torgesen 

Space Buyer M. K. McGowan 

Secretary, Badio Dir B. W. Wallace 

Radio Accounts: Columbia Baking Co., 
Walton Bice Mill, Inc. 

OAKLEIGH R. FRENCH 
& ASSOCIATES 

4235 Lindell Blvd., St. Louis 8, Mo. 

Phone: NEwstcad 0037 

AAAA— ABC— ABP— NOAB— ANPA 

PPA— APA— AFA 

Partners Oakleigh B. French, 

Mazie G. French 

Art Director Matthew Falk 

Dir. Client Service Bichard C. Lynch 

Media Director C. Sewcll Pnngman 

Dir. Radio & TV Al Maescher, Jr. 

Radio Accounts: Mercantile Commerce 
Bank & Trust Co., Dixie Mills, H. P. Coffee 
Company, Meletio Sea Food Company, Whis- 
tle & Vess Beverages, Inc., St. Louis; Fed- 
eral Savings Bank, R. E. Funsten Co., Gen. 
Electric Appl. Co., Inc., St. Louis, Mo.. 

TV Accounts: Whistle & Vess Beverages, 
Inc., St. Louis Federal Savings & Loan Assn., 
B. E. Funsten Co., Christian Peper Tobacco 
Co., Gen. Elec. Appl., Inc., St. Louis, Mo. 

AD FRIED ADVERTISING AGENCY 

318 15th St., Oakland 12, Calif. 

Phone: HIgate 4-6580 

(See Complete Listing Under "A") 

HARRY M. FROST CO., INC. 

260 Tremont St.. Boston 16, Mass. 
Phone: Liberty 2-0183 
ANPA— APA— PPA 

President Karl M. Frost 

Vice-President Harold E. Bessom 

Treasurer Harry M. Frost 

Asst. Treasure Florence A. Dondero 

Secretary Harvey P. Newcomb 

Newspaper Space Buyer. .. .Anna V. Turner 
Magazine Space Buyer & Prod. Mgr. 

Harold E. Bessom 
Radio & TV Dir., Time Buyer 

Harvey P. Newcomb 
Radio Accounts: Durkee-Mower, Inc. 
(Marshmallow Fluff), Lynn, Mass.; Winslow 
Chip Company (Potato Chips, Products), 
Marblehead, Mass.; LePage's Inc. (Glue 
Products), Gloucester, Mass.; General Elec- 
tric Supply Corp. (Electrical Products), Bos- 
ton, Mass.; Gentles Baking Co. (Gentles 
Bread), Mattapan, Mass.; Campbell-Fair- 
banks, Inc. (Sportsmen's Shows), Boston, 
Mass.; Frank Bownes Paint Co. (Modene 
Paints), Chelsea, Mass.; Jasper Wyman & 
Sons Co. (Wyman's Blueberries), Mill- 



175 



Advert 



ng Agencies 



bridge, Me.; Natl. Cranberry Assoc. (Ocean 
Spray Products), Hanson, Mass.; Eastern 
Racing Assoc. (Suffolk Downs), East Boston, 
Mass.; Boston Nash Co. (Automobile Ser- 
vice), Boston, Mass.; Mass. Wharf Coal Co. 
(Fuel), Cambridge, Mass. 

TV Accounts: Durkee-Mower, Inc. (Marsh- 
mallow Fluff), Lynn, Mass.; Gentles Baking 
Company (Gentles Bread), Mattapan, Mass.; 
General Electric Supply Corp. (Electrical 
Appliances), American Crabmeat Co. (3 
Little Kittens Cat Food), Met. Boston Nash 
Dealers (Automobile Service), Boston Mass.; 
Winslow Chip Co. (Potato Chips, Products), 
Marblehead, Mass.; LePages, Inc. (Glue 
Products), Gloucester, Mass. 

FULLER & SMITH & ROSS, INC. 

1501 Euclid Ave., Cleveland 15, O. 

Phone: CHerry 1-6700 

AAAA— ABP— ANPA— APA— NOAB— PPA 

President Allen L. Billingsley 

Exec. Vice-Pres E. L. Andrew 

V.P. & Mgr. (Cleveland Office) .W. A. Wright 

Secretary-Treasurer C. C. Reidenbaugh 

Asst. to Pres. (Cleveland) J. C. Maddox 

Media Dept. Mgr. (Cleveland) . . .W. J. Staab 
Media Dept. Mgr. (New York)..G. R. Lyon 
Media Dept. Mgr. (Chicago) ... .L. J. Boyce 
Radio, Film, TV Dept. Mgr. 

(Cleveland Office) .. .Richard F. Reynolds 
Branch Offices 

71 Vanderbilt Ave., New York 17, N. Y. 
Phone: MUrray Hill 6-5600 

Vice-Pres. & Mgr R. E. Allen 

105 W. Adams St., Chicago 3, 111. 

Phone: ANdover 3-5041 

Vice-Pres. & Mgr E. J. Lauesen 

Radio Accounts: Olney & Carpenter (Food 
Products), Westinghouse Elec. Corp. (Vari- 
ous), Plymouth Cordage Co. (Rope), Her- 
cules Powder Co. (Toxaphene) Aluminum 
Cooking Utensil Co. (Wear-Ever), Bryant 
Heater Corp. (Gas Heaters), Burkardt Brew- 
ing Co. (Beer), Penzoil (Gasoline & Oil), 
Commonwealth Shoe & Leather Co. (Shoes), 
Commercial Solvents Corp. (Anti-Freeze), 
Owens-Corning Fiber glas (Curtains), Alu- 
minum Co. of America (Various). 

TV Accounts: Central Nat'l Bank of Cleve- 
land, American Greeting Card Publishers, 
Burkhardt Brewing Co., Aluminum Cooking 
Utensils Co., Orange Screen Co., Linder 
Davis Co., Domestic Sewing Machine Co., 
Westinghouse Elec. Corp. 

FURMAN, FEINER & CO., INC. 

117 W. 46th St., New York 19, N. Y. 

Phone: PLaza 7-7393 

ABP 

Pres., Radio Time Buyer. . . .Norman Furman 

Vice-President Irving J. Gottlieb 

Secretary Nathan Rothenberg 

Art Director Edwin R. Swaback 



Acct. Executives H. Edward Simon 

Lon Shaw 
Space Buyer Alice Wiener 

Radio Accounts: American Federation of 
Labor, Washington, D. C; International La- 
dies Gar. Workers Union, Liberal Party, 
Colomby Watch (Jewelry), New York, N. Y. 

GARDNER ADVERTISING CO. 

915 Olive St., St. Louis 1, Mo. 

Phone: Garfield 2915 

AAAA— ABC— ABP— ANPA— APA 

NOAB— PPA 

Ch. of Board H. S. Gardner 

President. E. G. Marshutz 

Sec. & Treas J. V. Kirchhoff 

V.P., Radio-TV Roland Martini 

Radio-TV Director William Fisher 

Branch Office 

9 Rockefeller Plaza, New York 20, N. Y. 

Phone: COlumbus 5-2000 

Exec. Vice-Pres Roland Martini 

Radio Accounts: Grove Laboratories, Inc. 
(Bromo-Quinine, Fitch Shampoo, 4-Way Cold 
Tablets), St. Louis; Lion Oil Company, El- 
dorado, Ark.; Nebraska Consolidated Mills 
Company, Omaha, Neb.; Old Judge Coffee 
Co., Pet Milk Co., Purina Mills, Ralston 
Purina Company, St. Louis; Southwestern 
Bell Telephone Co., St. Louis; Union Elec- 
tric Company of Missouri, St. Louis; First 
National Bank, St. Louis; St. Louis Inde- 
pendent Packing Co. 

TV Accounts: Grove Laboratories, Inc., 
Pet Milk Co., Ralston Purina Co., Monsanto 
Chemical Co., St. Louis; First National Bank, 
St. Louis; Nebraska Consolidated Mills, 
Omaha, Neb. 

W. W. GARRISON & COMPANY 

400 N. Michigan Ave., Chicago 11, 111. 

Phone: SUperior 7-8388 

APA— ANPA— PPA— NOAB 

Pres., Treas., Acct. Exec....W. W. Garrison 

Sec, Space & Radio Time Buyer. .G. P. Schill 

V.P. & Acct. Exec Earl Lines 

Art Director O'Cal Hanson 

Account Executive J. C. McDonough 

Radio Accounts: Florida Citrus Exchange, 
Gibson Refrigerator Co. 

GEARE-MARSTON, INC. 

21 S. 12th St., Philadelphia 7, Pa. 

Phone: LOcust 4-0530 

AAAA— ABC— ABP— ANPA— APA 

NOAB— PPA 

President. Norman W. Geare 

V.P.-Media Director Frank C. Murphy 

Secretary William G. Hucke] 

Treasurer Elizabeth A. Heath 

Account Executives Bates Compton, 

John F. Rooney John W. Claghorn, J. 
Ross Pilling, Jr., Wm. E. Surgner, John 
F. Coverly-Smith, Edward B. Scull. 

Public Relatons Director Wm. C. Faust 

Radio-TV Dir Edward B. Harvey 



176 



Advert 



ng Age 



«' B 



Branch Office 

420 Lexington Ave., New York 17, N. Y. 

Phone: LExington 2-0880 

Vice-President Charles S. O'Donnell 

Radio Accounts: Penn Mutual Life Insr. 
Co. (Insurance), Strawbridge & Clothier 
(Dept. Store), Western Saving Fund Society, 
Philadelphia, Pa.; Skinner & Eddy (Icy 
Point Salmon), Seattle, Wash.; Henry Dis- 
ston & Son (Chain Saws), Pennsylvania Salt 
Mfg. Co. (Chemicals), Philadelphia, Pa. 

TV Accounts: Western Saving Fund) So- 
ciety (Savings Bank), Strawbridge & Cloth- 
ier (Dept. Store). 

GERTH-PACIFIC ADV. AGENCY 

604 Mission St., San Francisco 4, Calif. 

Phone: GArfield 1-1081 
AAAA— APA— ABP— ANPA— NOAB 

Owner E. P. Gerth 

Account Executive J. W. Clark 

Media Director Pat Crowell 

Production Manager M. F. Musil 

Branch Office 
2050 High Tower Dr., Hollywood 28, Calif. 

Manager Orson Hauter 

Radio Accounts: David D. Bohannon 
Orgn., Stringer Driver Moving & Storage Co., 
Calif. Fruit Products, Ltd. 

TV Account: Calif. Fruit Products, Ltd. 

GETSCHAL & RICHARD, INC. 

49 E. 51st St., New York 22, N. Y. 

Phone: PLaza 9-1332 

ABP— ANPA 

President Budd Getschal 

Vice-President Richard Ash 

Radio-TV Accounts: Emerson TV & Radio 
Corp.; Sealy Mattress Co. of N. Y.; Friendly 
Frost Stores; Sales Affiliates, Inc. 

GEYER, NEWELL & GANGER. INC. 

745 Fifth Ave., New York 22, N. Y. 

Phone: PLaza 5-5400 

AAAA— ABP— ANPA— APA 

NOAB— PPA— AFA 

President Bertram B. Geyer 

Exec. Vice-Pres H. W. Newell 

Vice-Presidents C. A. Brocker, 

A. J. Cole, J. H. Sheldon, A. A. Surin, E. 
F. Thomas, W. R. Mason, E. G. Frost, A. C. 
DePirro, G. Martin, J. Monsarratz 

Treasurer J. R. Kunz 

Publicity Director E. F. Thomas 

Radio-TV Director Frederick A. Long 

Associate Director George J. Zachary 

Traffic Richard M. Bradshaw 

Time Buyer Betty Powell 

Branch Offices 

14250 Plymouth Rd., Detroit 32, Mich. 

Phone: Webster 3-5520 

Vice-President John L. McQuigg 

Executive Contacts W. Graham, 

H. Wilson, Ralph Wolfe 
931 Third National Bldg., Dayton 2, O. 
Phone: Fulton 4145 
Vic-President E. G. Frost 



Radio Accounts: Nash-Kdvinator Corp. 
(Nash, Kelvinator, Leonard), Detroit, Midi.: 
Continental Oil Co. (Conoco), Ponca City, 
Okla.; Hat Corp. of America (Knox Hats), 
N. Y.; Chicopee Mills (Tobacco Seed-hed 
covers), N. Y.; United Aircraft Corp. (Si- 
korsky & P. & W.), E. Hartford, Conn. 

TV Accounts: Nash-Kclvinator Corp. 
(Nash, Kelvinator. Leonard), Detroit, Mich.; 
Continental Oil Co. (Conoco), Ponca City, 
Okla.; P. Lorillard; Zippo Mfg. Co. (Light- 
ers), Bradford, Pa.; U. S. Industrial Chem- 
icals, Inc., N. Y. 

GIBBONS ADVERTISING 
AGENCY, INC. 

802 Daniel Bldg., Tulsa 3, Okla. 
Phone: 4-2444 

ABC— ABP— ANPA— AFA— SNPA— APA 

Pres. & Treas J. Burr Gibbons 

Vice President John B. Gibbons 

Vice President R. W. Peterson 

Secretary Viola Neese 

Radio-TV Dir Mercedes (Dee) Freiday 

Radio Accounts: National Bank of Tulsa 
(Banking and Trust Services), Tulsa, Okla.; 
Stanley's Funeral Service (Funeral Service), 
Tulsa, Okla.; State Federal Savings & Loan 
Ass'n. (Savings, Loans and Investments), 
Tulsa, Okla.; Thurston Chemical Company 
(Bern Brand Fertilizer), Joplin, Mo.; Hale- 
Halsell Co. (Coffee and Canned Foods), Mc- 
Alester, Okla.; Wortz Biscuit Co. (Crackers 
and Cookies), Ft. Smith, Ark.; Tom P. Mc- 
Dermott, Inc. (Tires, Service & Recapping 
and Appliances), Tulsa, Okla.; Jenkins 
Music Co. ,and Radio-TV 'Center (Ap- 
pliances), Tulsa, Okla.; Sand Springs Home 
Farms (Turkeys and Eggs), Sand Springs, 
Okla.; John Brown University (Schools), 
Siloam Springs, Ark.; Liberty Glass Com- 
pany (Milk and Beverage Bottles), Sapulpa, 
Okla.; Pedrick Laboratories, Inc. (VIGO 
Dog Food), Sand Springs, Okla.; H. M. Mc- 
Daniel Co. (Real Estate & Home Building), 
Tulsa, Okla; Short Stop Hamburger Stands 
(Hamburgers), Tulsa, Okla.; Southwestern 
Ornamental Iron Works (Ornamental Iron), 
Tulsa, Okla.; Whitener's Department Store 
(Ready-to-wear and home needs), West 
Tulsa, Okla.; Prayson Candies Co. (Candies 
and Yogurt), Tulsa, Okla.; Hope Lumber 
and Supply Co. (Paint, Appliances & Lum- 
ber), Tulsa, Okla.; Whitaker Manah (TOK 
Meat Tenderizer), Tulsa, Okla.; Comet Mov- 
ing & Storage Co. (Moving & Storage Serv- 
ice), Tulsa, Okla. 

TV Accounts: National Bank of Tulsa 
(Banking and Trust Services), Tulsa, Okla.; 
Hope Lumber & Supply Co. (Paint, Ap- 
pliances and Lumber), Tulsa, Okla.; Tom 
P. McDermott, Inc. (Appliances, Tires, Re- 
capping Service, Motor Oil), Tulsa, Okla.; 
State Federal Savings & Loan Ass'n. (Sav- 
ings and Investments), Tulsa, Okla.; Wortz 



177 



Advertising Agencies 



Biscuit Company (Crackers and Cookies), 
Ft. Smith, Ark.; Whitaker Manah (TOK 
Meat Tenderizer), Tulsa, Okla. 

J. J. GIBBONS LIMITED 

• , 200 Bay St., Toronto, Ont., Canada 
Phone: Empire 4-2111 
AAAA— ABC— CDNA—CWNA— CNN & PA 
CAAA 

Chairman of Board R. A. Stapelis 

President. Mrs. J. J. Gibbons 

V.P. & Managing Dir H. M. Tedman 

Vice-Pres. & Gen. Mgr R. B. Pattinson 

Secy.-Treas E. T. Saunders 

V.P. & Secy.-Treas E. T. Saunders 

Vice-President J. G. Russell 

Toronto Radio Mgr D. S. Marshall 

Calgary Radio Mgr A. Swanson 

Branch Offices 
924 Dominion Square Bldg., Montreal, Oue. 

Manager R. L. Burdick 

272 Scott Block, Winnipeg, Manitoba 
V.P. & Manager A. B. Johnston 

GIBRALTAR ADV. AGENCY, INC. 

17 E. 45th St., New York 17, N. Y. 
Phone: MUrray Hill 7-7896 

President Charles J. Basch, III 

Vice-President Leo Berman 

Treasurer Clarence Schmidt 

Secretary, Radio & TV Dir Frances Scott 

Radio & TV Time Buyer Gloria Lubin 

Publicity Director Earl Schneidman 

TV Account: Bonafide Mills, Inc. (Bonny 
Maid Linoleums, Tilemasters. & Versa Tile), 
New York, N. Y. 

Radio Account: Pomatex, Inc. (Hairdress^- 
ing and Pomade). 

Radio & TV: Caryl Richards, Inc. (Manu- 
facturers of Rocket Wave and Poodle Perm 
Permanents) . 

Other accounts: Leelite Incorp. (Mfrs. of 
aluminum furniture) ; Kurt A. Baer, Inc. 
(Mfrs.' Representatives of non-ferrous 
metals) ; Alpha Products Co. (Distributors 
of Automotive equipment oil and chemicals) ; 
Diamant Marine Corp. (Distributors of boat- 
ing supplies) ; Nan Duskin, Inc. (Women's 
Specialty Store). 

GILLHAM ADVERTISING AGENCY 

500 Continental Bank Bldg.. Salt Lake City 

1, Utah 

Phone: 4-5516 

ABP— ANPA— APA 

President-Treasurer M. C. Nelson 

Exec. Vice-President Lon Richardson 

Vice-President Robert F. Rohlfing 

Vice-President Wendell J. Ashton 

Secretary Mar jorie Farrell 

V.P., Radio-TV Victor V. Bell 

Asst. Dir. Radio-TV Heber G. Wolsey 

Time Buyer Enid N. Offaard 

Radio Accounts: Cloverleaf Dairy (Milk, 
Cream, Milk Products), Salt Lake City, 
Utah; Colville Ice Cream Co. (Ice Cream, 



Bars, etc.), Salt Lake City, Utah; First Fed- 
eral Savings, Salt Lake City, Utah; Fisher 
Brewing Company (Beer), Salt Lake City, 
Utah; Freed Motor Company (DeSoto-Ply- 
mouth Cars), Salt Lake City, Utah; Fram 
Distributors, Intermountain Area; General 
Electric Supply Corp. (Appliances, etc.), 
Intermountain Area; Mountain Fuel Supply 
Co., Salt Lake City; Ogden First Federal 
Savings, Ogden, Utah; Petty Motor (Ford 
Dealer), Salt Lake City, Utah; Porter-Scar- 
pelli Macaroni Co. (Fril-lets, Spaghetti, etc.), 
Portland, Ore.; Purity Biscuit Company 
(Town House Crackers, Cookies, Saltine 
Crackers, etc.), Salt Lake City, Phoenix, 
Butte; Royal Baking Company (Table Queen 
Bread, Other Bread Products), Salt Lake 
City; Sego Milk Products Co. (Sego Evapo- 
rated Milk), Salt Lake City; Salt Lake 
Hardware Co. (Wholesale Distributors), Salt 
Lake City; Streator Chevrolet Co., Salt Lake 
City; Sweet Candy Company (Renown Choc- 
olates, Other Candies), Salt Lake City; 
Union Pacific Railroad, Salt Lake City; Utah 
Finance, Salt Lake City, Provo; Utah Oil 
Refining Co. (Gasoline, Oil, Atlas Products), 
Salt Lake City; Utah Power & Light Co. 
(Electric Service), Intermountain Area; 
Walker Bank & Trust Co., Salt Lake City. 

TV Accounts: Cloverleaf Dairy (Milk, 
Cream, Milk Products), Salt Lake City, Utah; 
Colville Ice Cream Co. (Ice Cream, Bars, 
etc.), Salt City, Utah; First Federal Savings, 
Salt Lake City, Utah; Fisher Brewing Com- 
pany (Beer), Salt Lake City, Utah; Freed 
Motor Company (DeSoto-Plymouth Cars), 
Salt Lake City, Utah; General Electric Sup- 
ply Corp. (Appliances, etc.), Salt Lake City, 
Utah; Henager School of Business, Salt Lake 
City, Utah; Mountain Fuel Supply Co., Salt 
Lake City, Utah; Petty Motor (Ford Dealer), 
Salt Lake City, Utah; Purity Biscuit Com- 
nany (Town House Cookies, Crackers), Salt 
Lake City, Phoenix; Royal Baking Company 
(Table Queen Bread, Other Bakery Prod- 
ucts), Salt Lake City; Sego Milk Products 
Co. (Sego Evaporated Milk), Salt Lake City; 
Sweet Candy Company (Renown Chocolates, 
etc.), Salt Lake Citv; Union Pacific Railroad, 
Salt Lake City; Utah Power & Light Co. 
(Electric Service), Salt Lake City. 

BERT S. GITTINS ADVERTISING 

739 N. Broadway, Milwaukee 2, Wis. 

Phone: DAly 8-5948 

AAAA— ABC— ABP— ANPA— AFA 

Owner Bert S. Gittins 

Prod. Dir Stewart Carlson 

Media Dir.. Esther Block 

Copy Dir Harold Nelson 

Ind. Copy Dir Franklin J. Beezley 

Office Mgr Erwin R. Holtz 

Radio & TV Executive Gerald L. Seaman 

Radio & TV Executive Verne Laustsen 

Radio Accounts: Allis-Chalmers Mfg. Co. 



178 



A il v ertisi n g A g v 



(Farm Tractors & Equipment), Mil /i-ukee, 
Wis.; Group 8 — Wisconsin Hankers' \>-n. 
(Banking Service), Milwaukee, Wis.; Tin- 
Page Milk Company (Evaporated Milk), 
Merrill, Wis.; Win. F. Renk & Sons (Hybrid 
Corn), Sun Prairie, Wis. 

TV Accounts: Allis-Chalmers Mfg. Co. 
(Farm Tractors & Equipment), Milwaukee, 
Wis.; Group 8 — Wisconsin Bankers Assn. 
(Banking Service), Milwaukee, Wis. 

GLASSER-GAILEY, INC. 

301 S. Harvard Blvd., Los Angeles 5, Calif. 
Phone: DUnkirk 4-2141 
AAAA— ANPA— PPA 

President G. F. Glasser 

Vice-President P. E. Gailey 

Secretary-Treasurer. .. .Howard W. Gambrill 

Art Director Eric S. Heizer 

Branch Office 
79 Post St., San Francisco, Calif. 
Phone: EXbrook 2-6468 
Radio Accounts: Ralph Grocery Co., Trop- 
ical Preserving Co., Santa Clara Packing Co. 
(Quality Canned Fruits, Juices, Nectars), San 
Jose; L. B. Laboratories, Inc. (Hair Prepa- 
rations), Los Angeles. 

GLEW ADVERTISING AGENCY 

211 N. Lafayette Ave., Grand Rapids, Mich. 
Phone: 9-4052 
ABP— ANPA 

Owner-Operator Francis K. Glew 

Radio Accounts: Miller & Zeilstra Lumber 
Co., Grand Rapids, Mich.; Rauser's Sausage 
Co., Grand Rapids, Mich. 

GOLDEN ADVERTISING AGENCY 

44 Court Street, Brooklyn 2, N. Y. 
Phone: MAin 4-1375 
ABP— ANPA— AFA 

President Ben Golden 

Account Executives William Goldstein, 

Gus Goldman 

Radio Accounts: EDCO Electric Co. (Syl- 
vania & Thor Washers), New York; Carl's 
Men's Shops (Men's Wear), New York; 
Nostrand Radio Co. (TV Receivers), Brook- 
lyn. 

GOODKIND, JOICE & MORGAN, 
INC. 

919 North Michigan Ave., Chicago 11, 111. 

Phone: SUperior 7-6746 

AAAA— ANPA— PPA— ABP 

President Clyde M. Joice 

Exec. Vice-President Harlow P. Roberts 

Treas. & Copy Chief Garrick M. Taylor 

Secy. & Media Dir. . .Florence A. Neighbors 

Research & Mdse George B. Frank 

Asst. Media Director J. Alden Joice 

Production Manager Doris Monnette 

Account Executive Henry Nathan 

Radio Accounts: Planters Nut & Chocolate 
Co., Goldenrod Ice Cream Co., Planters 
Edible Oil Co., Jewel Tea Co., Inc., The 



Illinois Canning < .».. Laboratory Products 
Co., C. II. Runciman Co., Lowell, Midi. 
TV Accounts: Goldenrod Ice Cream Co. 

(Ice Crea.ni. Chicago, III.: The Illinois 
Canning Co.; C. II. Runciman Co.. Lowell, 
Mich.; Planters Edible Oil Co., Wilkes- 
Barre, Pa. 

GOTHAM ADVERTISING CO. 

2 W. 40th St., New York 19, N. Y. 

Phone: LUxemburg 2-2880 

APA— ABP— ANPA— PPA— A Bl 

Chairman of Bd G. Ellsworth Harris 

President Duncan I). Sutpben, Jr. 

Exec. V.P. & Treas Arthur A. Kron 

Vice Pres Robert F. Kendal] 

Vice Pres Arthur Y . Connolly 

Secretary Chester A. Priest 

Dir. Radio & Television. . .Arthur A. Kron 

Radio Time Buyer Kathleen K. Marlon 

Branch Offices 

Gotham de Mexico, S. A. 

Bolivar 8, Despacho 607, Mexico D.F., Mexico 

Director Edwin J. Ryan 

Coudrey-Gotham Prop. Ltd. 
5-7 Barrack St., Sydney, Australia 

Director C. J. Coudrey 

Radio Accounts: Lutheran Laymen's 
League (Lutheran Church-Missouri Synod), 
St. Louis, Mo.; La Regione Siciliana (Sicily 
Tourism), Turin, Italy; Lucille Villiers Inc. 
(Perfume), New York, N. Y. 

TV Accounts: Lutheran Laymen's League 
(Lutheran Church-Missouri Synod), St. 
Louis, Mo.; Lucille Villiers, Inc. (Perfume), 
Turin, Italy. 

GRAY & ROGERS 

12 South 12th St., Philadelphia 7, Pa. 

Phone: WAlnut 2-3636 

ABC 

Partner Jerome B. Gray 

Partner & Radio Dir Edmund H. Rogers 

Partner Robert W. Graham 

Partners Sherman G. Landers, 

Russell K. Carter, Samuel Chew. William 
B. Edwards, William S. Harvey, Edmond G. 
Thomas, Atherton Seelev. 
Radio-TV Dept. Head. . .Walter M. Erickson 
Radio-TV Dir J. C. Hirst 

Radio Accounts: x\ssociated Hospital Serv. 
of Phila. (Hospitalization), Philadelphia, 
Pa.; Capital Bakers, Inc. (Bread), Harris- 
burg, Pa.; Bell Tele. Co. of Penna. (Service), 
Philadelphia, Pa.; Chevrolet Dealers Ass'n 
of Phila. (Service), Philadelphia, Pa.; 
Thomas A. Edison, Inc. (Automobile Bat- 
teries), Orange, N. J.; The M. A. Hanna 
Company (Coal), Philadelphia, Pa.; Harleys- 
ville Mutual Casualty Co. (Insurance), Har- 
leysville, Pa.; Keystone Automobile Club, 
(Services), Philadelphia, Pa.; Philadelphia 
Saving Fund Society (Banking Services), 
Philadelphia, Pa.; Philadelphia Zone Plan- 
ning (Service automotive), Philadelphia, 
Pa.; Spring Garden Institute (Service), 



179 



Advertising Agencies 



Philadelphia, Pa.; Sunshine Brewing Com- 
pany (Beer) ; Reading, Pa. 

TV Accounts: Associated Hospital Serv. of 
Phila. (Hospitalization), Philadelphia, Pa.; 
Chevrolet Dealers Ass'n of Phila. (Service), 
Philadelphia, Pa. ; Fidelity - Philadelphia 
Trust Co. (Banking Services), Philadelphia, 
Pa.; Keystone Automobile Club (Services), 
Philadelphia, Pa,; Philadelphia Saving Fund 
Society (Banking Services), Philadelphia, 
Pa.; Sunshine Brewing Company (Beer), 
Reading, Pa.; Philadelphia Zone Planning 
(Service automotive), Philadelphia, Pa. 

GREEN-BRODIE 

420 Madison Ave., New York 17, N. Y. 

Phone: PLaza 3-9533 

ANPA— PPA 

Partners Julian P. Brodie, Alan Green 

Space & Time Buyer Betty Gershon 

Art Director ...Cecil Baumgarten 

Production Director Melford Brodie 

Copy Chief Mark Issacs 

Radio Accounts: Pieter de Witt, Inc., The 
Viking Press, The New School, Krasdale 
Foods, Inc. (Canned Foods), New York, 
N. Y. 

TV Accounts: Krasdale Foods, Inc. 
(Canned Foods), New York, N. Y. 

GREY ADVERTISING AGENCY, INC. 

166 W. 32nd St., New York 1, N. Y. 

Phone: CHickering 4-3900 

AAAA— ABP— ANRA— APA— NOAB— PPA 

President Lawrence Valenstein 

Executive Vice-Pres Arthur C. Fatt 

Media & Research Dir. . . .Herbert A. Vitriol 

V.P. & Radio-TV Dir Wm. A. Chalmers 

Business Mgr. Radio-TV Barbara Jones 

TV Prod. Mgr Robert Peyson 

Radio Prod. Mgr Gerald F. Ford 

Time Buyer (AM-TV) Philip Leshem 

Radio Accounts: Frank H. Lee Co. (Hats), 
New York; Ronson Art Metal Works, Inc. 
(Lighters & Accessories), Newark, N. J.; 
Kirsch Beverages, Inc. (Soft Drinks), 
Brooklyn, N. Y.; Hollanderizing Corp. of 
America, New York; Pharmaco Laboratories, 
Inc. (Admiracion Shampoo), Kenilworth, 
N. J.; Phillips-Jones, Inc. (Van Heusen 
Shirts & Men's Wear), New York, N. Y. 

TV Accounts: Ronson Art Metal Works, 
Inc. (Lighters), Newark, N. J.; Bond Stores, 
Inc., Bernard Ulmann & Co., Inc., Long 
Island City, N. Y.; Good-Humor, Inc. (Ice 
Cream), N. Y.; De Jur Amsco (Cameras), 
N. Y.; I. P. Kleinert Rubber Co., Inc., New 
York. 

THE GRISWOLD-ESHELMAN CO 

Terminal Tower, Cleveland 13, O. 

Phone: TOwer 1-3232 

AAAA— ANPA— PPA— APA— ABP 

NOAB— ABC— SNPA 

President Kenneth W. Akers 

Vice President Charles Farran 



Vice President S. A. Lewis 

Vice President E. R. Preble 

Secretary-Treas John F. Davis 

Asst. Treasurer William A. Weaver 

Dir. of Radio & TV John R. Schmunk 

Branch Office 

307 West Broadway, Louisville 2, Ky. 

Phone: Amherst 2474 

Donald McDonald Manager 

Radio Accounts: B. F. Goodrich Co. (Farm 
Tires), Akron, O.; Fisher Bros. Co. (Retail 
Food Chain), Cleveland, O.; Thompson 
Products Co. (Tapco Div., Automotive & 
Aviation Parts), Cleveland, 0.; The Warner 
& Swasey Co. (Machine Tools), Cleveland, 
O.; Lincoln Electric Co. (Electric Arc Weld- 
ing Equipment), Cleveland, 0.; The Well- 
man Engineering Co. (Material Handling 
Equipment), Cleveland, O.; The Erie Rail- 
road Co. (Passenger Service), Cleveland, O.; 
Brush Development Co. (Piezoelectric Mat'ls 
for Recording, Reproducing and Measuring), 
Cleveland, O.; Fleet-Wing Corp. (Gasoline 
& Oil), Cleveland, 0.; Youngstown Sheet & 
Tube (Steel), Youngstown, O.; Jenney Mfg. 
Co. (Gasoline & Oil), Boston, Mass.; Tappan 
Stove Co. (Ranges), Mansfield, 0.; Society 
for Savings (Banking Service), Cleveland, 
0.; Tennessee Products & Chemical Corp. 
(Chemicals), Nashville, Tenn.; The Tremco 
Mfg. Co. (Building Maintenance Materials), 
Cleveland, O. 

TV Accounts: Consider H. Willett Co, 
(Furniture), Louisville, Ky.; Fisher Bros 
Co. (Retail Food Chain), Cleveland, O 
Thompson Products Co. (Tapco Div., Auto 
motive & Aviation Parts), Cleveland, O 
Morton Packing Co. (Frozen Packaged 
Foods), Louisville, Ky.; First Nat'l Bank 
of Louisville, Ky. (Banking Service), Louis- 
ville, Ky.; Society for Savings (Banking 
Service), Cleveland, O.; Jenney Mfg. Co. 
(Gasoline & Oil), Boston, Mass.; Tappan 
Stove Co. (Ranges), Mansfield, O. 

JULIAN GROSS ADV. AGENCY 

11 Asylum St., Hartford 3, Conn. 
Phone: 7-7179 
ABP— NAAN 

Pres., Treas., Pub. Dir Julian Gross 

Vice-President Beulah Gross 

Art Director Declan Powers 

Sec, Media Dir., Radio Time Buyer 

Libby Dunn 

Copy Chief James J. Osebold 

Radio Accounts: (21 Local and Regional.) 

ART GRUBER ASSOCIATES, 
ADVERTISING 

5316 S. Girard Ave., Minneapolis 19, Minn. 

Phone: REgent 1307; 0373 

APA— PPA 

Pres., Treas Arthur R. Gruber 

Secretary E. M. Gruber 

Art Director Donald Layman 



180 



Advertising Agencies 



Radio Accounts: Dolly May Cookies Co. 
(Cookies), Minneapolis, Minn.; Courtesy 
Motors (Automobiles), St. Paul, Minn.; 
Davis Furniture & Appliances (Appliances- 
Furniture), Minneapolis, Minn.; Midwest 
Wine Company (Temple Wine), St. Paul, 
Minn.; Plymouth Dealers' Ass'n (Plymouth 
Automobiles), Minneapolis-St. Paul, Minn.; 
Slawik Motors, Inc. (DeSoto Plymouth), 
Willard's Terrace Cafe (Restaurant-Cater- 
ing), Minneapolis, Minn. 

TV Accounts: Chem Search Laboratories 
(Vitamins), Minneapolis, Minn.; Jay Kline 
Chevrolet, Inc. (Automobiles), So. St. Paul, 
Minn.; Kline Oldsmobile, Inc. (Automo- 
biles), St. Paul, Minn.; Lane Bryant (Fash- 
ions), Minneapolis, Minn.; Midwest Wine 
Co. (Temple Wine), St. Paul, Minn.; New- 
mans (Women's Apparel), St. Paul, Minn.; 
Old Home Creameries, Inc. (Cottage Cheese, 
Butter), Minneapolis, Minn.; Plymouth Deal- 
ers' Ass'n (Plymoutb Automobiles), Minne- 
apolis, St. Paul, Minn.; People's Furniture 
Co. (Home Furnishings), St. Paul, Minn.; 
Royal Packard Inc. (Packard Automobiles), 
St. Paul, Minn.; Rusco Window Company 
( Self - Storing Windows ) , Minneapolis - St. 
Paul, Minn.; Slawik Motors, Inc. (Desoto 
Plymouth), Minneapolis-St. Paul, Minn. 

GUILFORD ADVERTISING AGENCY 

350 Fifth Ave., New York 1, N. Y. 

Phone: PEnnsylvania 6-8518 

ANPA 

Account Executive Frances G. Guilford 

JOHN L. HALPIN ADVERTISING 

208 State St., Schenectady 5, N. Y. 

Phone: 2-0492 

Partners John L. Halpin, 

Marion G. Halpin 

Copy Chief L. A. Maney 

Production Chief E. L. Mincher 

Art A. J. Hitchins 

Radio Accounts: Jonathan Levi Co., Wal- 
lace Co., Mynderse Beverage Co., Cobleskill 
Agricultural Society. 

TV Accounts: IUE-CIO (Trade Union), 
Schenectady, N. Y. 

HANLY, HICKS & MONTGOMERY, 
INC. 

500 Fifth Ave., New York 18, N. Y. 
Phone: LOngacre 5-5000 
AAAA— ABP— ANPA— PPA— APA 
NOAB— ABC 

Chairman of Board C. P. Hanly 

President H. M. Montgomery 

Sec.-Treas. & Media Dir H. E. Lehman 

Vice-Presidents... R. N. Mann, H. 0. Nelson 

Branch Office 

Wallace-Ferry-Hanly Co. 

400 W. Madison St., Chicago, 111. 

Phone: FRanklin 2-6440 

President L. T. Wallace 



HART<:ONWAY CO., INC. 

45 Exchange St., Rochester 14, N. Y. 

Phone: LOcust .'i T> 12 f ► 

ANPA— APA— PPA— ABP 

President & Treasurer H. Lyman Hart 

Exec. Vice-President Harold K. Kennedy 

Vice-President Joseph Brown 

Secretary John P. Street 

Account Executives E. Ward Phillips, 

John M. Nixon 

Radio Accounts: Blue Boy Dairy (Dairy 
Products), Rochester, N. Y.; Blue Bus 
Lines (Intercity Bus Lines), Batavia, N. Y.; 
Columbia Bkg. Svg. & Loan (Savings Bank), 
Rochester, N. Y.; Crescent-Puritan Laundry, 
Rochester, N. Y.; Genesee Valley Trust Co. 
(Bank), Rochester, N. Y.; Genesee-Monroe 
Racing Assoc. (Harness Racing Track), Ba- 
tavia, N. Y.; Hallman Chevrolet Co. (Chev- 
rolet Dealer), Rochester, N. Y.; Haxton 
Foods, Inc. (Blue Boy Canned Foods), Oak- 
field, N. Y.; Levis Music Stores, Rochester, 
N. Y.; Qualtop Beverage Co., Inc. (Makers 
of Soft Drinks), Rochester, N. Y.; Security 
Trust Co. (Bank), Rochester, N. Y.; Sears, 
Roebuck & Co. (Department Store), Roches- 
ter, N. Y.; Standard Brewing Co. (Brewery), 
Rochester, N. Y.; Sheraton Hotel, Rochester, 
N. Y.; Whiting-Buick, Inc. (Buick Distribu- 
tor), Rochester, N. Y. 

TV Accounts: Blue Boy Dairy (Dairy 
Products), Rochester, N. Y.; F. Cappellino 
& Sons, Rochester, N. Y.; Crescent-Puritan 
Laundry, Rochester, N. Y.; Genesee Valley 
Trust Co. (Bank), Rochester, N. Y.; Gene- 
see-Monroe Racing Assoc. (Harness Racing 
Track), Batavia, N. Y.; Hallman Chevrolet 
Co. (Chevrolet Dealer), Rochester, N. Y.; 
Haxton Foods, Inc. (Blue Boy Canned 
Foods), Oakfield, N. Y.; Levis Music Stores, 
Rochester, N. Y.; Qualtop Beverage Co., 
Inc. (Makers of Soft Drinks), Rochester, 
N. Y.; Rochester Gas & Elec. Corp., Roches- 
ter, N. Y.; Security Trust Co. (Bank), 
Rochester, N. Y.; Standard Brewing Co. 
(Brewery), Rochester, N. Y.; Valley View 
Creameries (Blue Boy Ice Cream), Roches- 
ter, N. Y.; Wegman's Supermarket Chain, 
Rochester, N. Y. 

GEORGE H. HARTMAN CO. 

307 N. Michigan Ave., Chicago 1, 111. 

Phone: STate 2-0055 

ABP— ANPA-APA-NOAB-PPA 

President George H. Hartman 

Vice-President Edwin Cahn 

Secretary-Treasurer Frank R. Hartman 

Radio-TV Director Thomas Kivlan 

Radio Accounts: Nelson Bros. (Furniture), 
P. A. Starck Piano Co. (Pianos), M. J. Lana- 
han Co. (Automobiles), Chicago Tribune 
(Newspaper), Berghoff Brewing Corp. 
(Beer), Fort Wayne, Ind.; Hartz Mountain 
Products (Bird Food), New York, N. Y.; 



181 



Advertising Agencie 



Neumode Hosiery Co. (Hosiery), Sawyer 
Biscuit Co. (Crackers & Cookies), Chicago; 
Manchester Biscuit Co. (Crackers & Cook- 
ies), Fargo, No. Dak.; Omaha, Neb.; Sioux 
Falls, 1 ( So. Dak. ; Hekman Biscuit Co. 
(Crackers & Cookies), Grand Rapids, Mich.; 
Beyer International Labs. (Cosmetics), Chi- 
cago. 

TV Accounts: Edward Hines Lumber Co. 
(Lumber), Nelson Bros. (Furniture), Berg- 
hoff Brewing Corp. (Beer), Fort Wayne, 
Ind. 

THE F. H. HAYHURST COMPANY 
LIMITED 

38 King St. W., Toronto, Ontario, Canada 
Phone: EMpire 4-9263 

President W. P. Hayhurst 

Vice-President Geo. F. Hayhurst 

Director H. W. E. Pepler 

Director D. J. Leonard 

Director .N. L. Drynan 

Radio-TV Director R. D. Amos 

Asst. Radio-TV Dir C. M. Harrison 

Branch Office 
Drummond Bldg., Peel St., Montreal, Que. 

Phone: HArbour 0131 
Manager B. J. Leopold 

Radio Accounts: Bromo-Seltzer Ltd. 
(Bromo-Seltzer), Toronto, Ont.; Purity 
Flour Mills Ltd. (Purity Flour, Purity Oats 
& Cake Mix), Toronto, Ont.; Templeton's 
Limited (Raz-Mah & T-R-C's), Toronto, 
Ont.; Addisons Limited (Radio, Television, 
Norge Products), Toronto, Ont.; Brading 
Breweries Ltd. (Beer & Ale), Ottawa, Ont.; 
Dr. A. W. Chase Co. Limited (Nerve Food, 
Kidney & Liver Pills), Oakville, Ont.; Best 
Foods Limited (Nucoa Margarine), Hamil- 
ton, Ont.; Canadian Canners Limited (Soups, 
Baby Food), Hamilton, Ont.; Meccano Lim- 
ited (Toys), Toronto, Ont.; McFeeters Lim- 
ited (Golden Bar Honey Butter, Golden Bar 
Cheese), Toronto. Ont. 

TV Accounts: Brading Breweries Limited 
(Cincinnati Cream), Ottawa, Ont.; British 
Ceramics & Crystal (Canada) Limited (Fine 
China), Toronto, Ont. 

HENRI, HURST & McDONALD. INC. 

121 W. Wacker Drive, Chicago I, 111. 

Phone: FRanklin 2-9180 

AAAA— ABP— ANPA— APA— NOAB— BPA 

Chairman of Bd. of Dir W. D. McDonald 

President W. B. Henri 

Secretary A. M. Semones 

Treasurer R. H. Eaton 

Media Director Charles Pumpian 

Radio-TV Director John Scott Keck 

Radio-TV Time Buyer L. R. Hall 

Radio Accounts: Fred W. Amend Co, 
(Chuckles Jelly Candies), Chicago, 111.; 
Belmont Radio Corporation (Raytheon Tele- 
vision Sets), Chicago, 111.; Coopers, Inc. 
(Jockey Underwear, Coopers Sportswear and 



Sox), Kenosha, Wis.; International Shoe Co. 
(Friedman-Shelby Branch; Peters Branch; 
Roberts, Johnson & Rand Branch; Vitalitv 
Shoe Co.), St. Louis, Mo.; Kroehler Mfg. 
Co. (Living Room, Bedroom and Dining 
Room Furniture; Theatre Chairs), Naper- 
ville, 111.; The Lennox Furnace Co. (Warm 
Air Heating Systems), Marshalltown, la.; 
Perfect Circle Corporation (Piston Rings & 
Expanders), Hagerstown, Ind.; Skelly Oil 
Company (Petroleum Products, Gasoline 
Motor Oils, Skelly solve, etc.), Kansas City, 
Mo.; A. O. Smith Corporation (Permaglas, 
Duraclad and Milwaukee Water Heaters), 
Milwaukee, Wis.; Thor Corporation (Thor 
Spinner and Wringer Washing Machines & 
Gladirons; Dishwashers and Sinks; Clothes 
Dryers), Chicago, 111.; Milnot Co. (Milk 
Compounds), Litchfield, 111.; Perma Starch, 
Inc., Illiopalis, 111.; Pillsbury-Ballard, Div. 
of Pillsbury Mills, Inc. (Oven Ready Bis- 
cuits, Frozen Rolls, Obelisk Plain & Self 
Rising Flour, Prepared Baking Mixes, Ani- 
mal feeds), Louisville, Ky.; Chicago, Rock 
Island & Pacific Railway Co., Inc., Chicago, 
111. 

Television Accounts: Fred W. Amend Co. 
(Chuckles Jelly Candies), Chicago, 111.; 
Belmont Radio Corporation (Raytheon Tele- 
vision Sets), Chicago, 111.; Coopers, Inc. 
(Jockey Underwear, Coopers Sportswear and 
Sox), Kenosha, Wis.; International Shoe Co. 
(Friedman-Shelby Branch; Peters Branch; 
Roberts, Johnson & Rand Branch; Vitality 
Shoe Co.), St. Louis, Mo.; Kroehler Mfg. 
Co. (Living Room, Bedroom and Dining 
Room Furniture; Theatre Chairs), Naper- 
ville, 111.; The Lennox Furnace Co. (Warm 
Air Heating Systems), Marshalltown, la.; 
Perfect Circle Corporation (Piston Rings 
and Expanders), Hagerstown, Ind.; Thor 
Corporation (Thor Spinner and Wringer 
Washing Machines & Gladirons; Dishwash- 
ers and Sinks; Clothes Dryers), Chicago, 111.; 
Chicago, Rock Island & Pacific Railway Co., 
Inc., Chicago, 111.; Perma Starch, Inc., Illi- 
opalis, 111.; Pillsbury-Gallard, Div. of Pills- 
bury Mills, Inc. (Oven Ready Biscuits, Flour, 
Mixes, Feeds), Louisville, Ky.; Milnot Co. 
(Milk Compounds), Litchfield, 111.; Ivano, 
Inc. (Ivalon Sponges), Chicago; Skelly Oil 
Co. (Motor Oils, Petroleum Products, Gaso- 
line, Skellysolve, etc.), Kansas City, Mo. 

AL HERR ADVERTISING AGENCY 

225 E. Michigan St., Milwaukee 2, Wis. 

Phone: Broadway 2-8040 

AAAA— ABP— ANPA 

Pres., Acc't. Exec Al Herr 

Account Executive John Rock 

Account Executive Fenton Machugh 

Radio and TV Dir Pat Kocian 

Radio Accounts: Pate Oil Company (Gaso- 
line, Lubricants, etc.), Milwaukee, Wis.; 
John Graf Company (Soft Drinks), Mil- 



182 



A d v e r i 



11 g A g e ii c 



waukee, Wis.; Kellers, Inc. (Beverage Dis- 
tributor), Milwaukee, Wis.; king Braeger 
Chevrolet (Auto Dealer), Milwaukee, Wis.; 
Milwaukee Florists Assn. (Flowers), Mil- 
waukee, Wis.; Luiek Dairy Company (Dairy 
Products), Milwaukee, Wis.; Luick Ice 
Cream Company (Ice Cream), Milwaukee, 
Wis. 

TV Accounts: Pate Oil Company (Gaso- 
line, Lubricants, etc.), Milwaukee, Wis.; 
John Graf Company (Soft Drinks), Milwau- 
kee, Wis.; Milwaukee Florists Assn. (Flow- 
ers), Milwaukee, Wis.; Luick Dairy Com- 
pany (Dairy Products), Milwaukee, Wis.; 
Luick Ice Cream Company (Ice Cream J, 
Milwaukee, Wis.; J. E. Rau Cigar Company 
(Cigars), Milwaukee, Wis. 

HEWITT, OGLIVY, BENSON & 

MATHER. INC. 

575 Madison Ave., New York, N. Y. 

Phone: MUrray Hill 8-6100 

ANPA— AFA— PPA— NOA 

President Anderson F. Hewitt 

Senior Vice-Pres David Oglivy 

Vice-Presidents Olin A. Saunders, 

Lucille Goold, Thomas G. Johnston, Rolin 
C. Smith, David Margaretten 

Treasurer Shelby H. Page 

Dir. of Radio-TV Clinton F. Wheeler 

Radio-TV Creative Head Dean Coords 

Radio-TV Time Buyer Florence Smith 

TV Art Director William Binzen 

Radio Accounts: Sun Oil Company (Auto- 
motive Products), Philadelphia, Pa.; Chase 
National Bank, New York, N. Y. 

TV Accounts: Sun Oil Company (Auto- 
motive Products), Philadelphia, Pa.; Chase 
National Bank, New York, N. Y. 

HICKS & GREIST, INC. 

420 Lexington Ave., New York 17, N. Y. 

Phone: MUrrav Hill 3-9135 

ABP— ANPA— APA— PPA— NOAB 

President & Secretary H. L. Hicks 

V.P. & Treasurer E. H. Greist 

Space Buyer Mrs. E. M. Sheldon 

Radio & TV Director Peter A. Krug 

Radio Accounts: Lewyt Corp. (Lewyt 
Vacuum Cleaner), Brooklyn; Home Decora- 
tors, Inc. (State House Sterling), Newark, 
N. Y. 

TV Accounts: Lewyt Corp., Brooklyn; L. 
Sonneborn Sons, Inc. (Amalie Motor Oil), 
New York; Dixie Cup Co., Easton, Pa. 

HIRSHON-GARFIELD, INC. 

745 Fifth Ave., New York 22, N. Y. 

Phone: MU 8-8900 

ABC— ANPA— APA— PPA 

President v Sidney Garfield 

Exec. Vice-Pres Lewis Nemerson 

Vice-President Erwin Spitzer 

Gen. Mgr Julian Braun 

Radio & TV Director Robert F. Lewine 

Mgr. Radio & TV Dept.. .William Sheppard 



Media Dir Julian Katz 

Branch Offices 

Park Square Bldg., Boston, Mass! 

Phone: Libert) 2-0485 

Executive-in-Charge Gabriel Stern 

12 Orange Si.. Haymarket, w\C: 2, 
London. England 
Radio Accounts: Burlington Mill- (Rib- 
bons). New York. N. Y.; Uliea Knitting Co. 
(Children's Sleepers). Utica, N. V.: Miles 
Shoes (Shoes), Prentis Clothe- (Men's & 
Women's Clothing), Truval Sportswear 
(Men's Wear); Lane's Dept. Store, New 
York. 

TV Accounts: Burlington Mills (Ribbons), 
New York; Jacque- Kreisler Mfg. Corp. 
(Watchbands), New York; Lane's Dept. 
Store, New York. 

W. F. HOLLAND AGENCY 

Holland Bldg., Cincinnati 19, Ohio 
Phone: CApital 1252-3-4 

Owner William F. Holland 

Radio-TV Director Earl Holland 

Production Robert Temmen 

HOUCK & COMPANY, INC.— 
ADVERTISING 

625 First St., S.W., Roanoke 16, Va. 

Phone: 2-3411 
ABP— ANPA— APA— PPA— SNPA 

President C. B. Houck 

Vice-President William B. Houck 

Secretary Kathryn H. Ferguson 

Art Director Edwin R. Deady 

Copy Chief Otto Whittaker, Jr. 

Production Manager Paul H. Long 

Asst. Production Mgr W. Leon Mitchell 

Radio-TV Dir. & Time Buyer. ..Ray Bentley 

Branch Office 

Houck & Co. of Florida, Inc. 

(Separate Corporation) 

Alfred I. duPont Bldg., Miami, Fla. 

Phone: 82-1391 

President Karl Bishopric 

Time Buyer Nona Sonsteby 

Radio-TV Director Wm. B.' Houck 

Art Director .Richard V. Sutton 

Radio Accounts: Research DES-TEX, Inc. 
(Fabric Cleaner), Chicago, 111. & Miami, 
Fla.; Crowgey Sausage Company (Meat 
Products), Kellysville, W. Va.; Chase Fed- 
eral Savings & Loan (Financial Institution), 
Miami Beach, Fla.; State-Planters Bank & 
Trust Co. (Financial Institution), Richmond, 
Va.; Bishop's Men's Wear (Retail Clothing), 
Miami & Coral Gables, Fla.; Trija Golf 
Club Co. (Sporting Goods), Aerovias "Q," 
S. A. (Air Transportation). Havana, Cuba; 
Orange Blossom Classic (All-Star Football), 
Miami. Fla. ; Florida National Bank ( Finan- 
cial Services), Miami. Fla.; Miami-Battle 
Creek (Sanitorium ), Miami Springs, Fla.; 
Valleydale-Packers, Inc. (Meat Products), 
Salem, Va. 



183 



Advertising Agencies 



TV Accounts: Research DES-TEX, Inc. 
(Fabric Cleaner), Chicago, 111. & Miami, 
Fla.; Chase Federal Savings & Loan (Finan- 
cial Institution), Miami Beach, Fla.; Bishop's 
Men's Wear (Retail Clothing), Miami and 
Coral Gables, Fla.; Trija Golf Club Co. 
(Sporting Goods), Miami, Fla; Natural 
Health Products (Liquefier), Sarasota, Fla.; 
Cole's Flowerland (Flowers and Plants), 
Orange Blossom Classic (All-Star Football), 
Miami, Fla. 

ROBERT HOLLEY & CO., INC. 

511 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-8408 

ABP— APA 

Pres. & Treas Robert Holley 

Vice-Pres Charles J. Cutajar 

Secy. & Media Dir Leo Litwin 

HORTON-NOYES COMPANY 

1800 Industrial Trust Bldg., 

Providence 3, R. I. 

Phone: Dexter 1-3316 

AAAA— ABC— ABP— ANPA 

Partner Frederick C. Noyes 

Partner C. Darrell Prutzman 

Partner Carroll H. Rickard 

Account Executive Miles T. Williams 

Radio Accounts: Brownell & Field Co. 
(Autocrat Coffee), Providence, R. I.: Gen- 
eral Ice Cream Corp. (R. I.) (Sealtest Ice 
Cream), Providence, R. I.; Industrial Trust 
Company (Banking), Providence, R. I.; The 
Narragansett Electric Co. (Electrical Equip- 
ment), Providence, R. I.; Peoples Savings 
Bank (Savings), Providence, R. I.; New 
England Bakery (Harvest Bread), Pawtucket, 
R. I. 

TV Accounts : Brownell & Field Co. (Auto- 
crat Coffee), Providence, R. I.; General Ice 
Cream Corp. (R. I.) (Sealtest Ice Cream), 
Providence, R. I.; Industrial Trust Com- 
pany (Banking), Providence, R. I.; New 
England Bakery (Harvest Bread), Pawtucket, 
R. I. 

LELAND K. HOWE ASSOCIATES, 
INC. 

150 East 35th St., New York 16, N. Y. 
Phone: ORegon 9-4998 

President Joseph R. Horenstein 

Act. Executives Allen Law, 

Mary Lewis, L. Bell 

Radio & TV Dir J. R. Horenstein 

Time Buyer Florence Katz 

Radio Accounts: CBS-Columbia (TV Dis- 
tributors), Brooklyn, N. Y.; Babylon Cham- 
ber of Commerce, Babylon, N. Y.; Bedford 
Television Stores (Appliance Dealers), 
Brooklyn, N. Y.; Citizens Committee for the 
Election of Joseph T. Sharkey (Political), 
New York City; Hobby & Brown Electronic 
(Lighting Units), Rockville Centre, N. Y.; 
Willis E. Burnside Co. Inc. (Securities Deal- 
ers), New York City. 



TV Accounts: Bedford Television Stores 
(Appliance Dealers), Brooklyn, N. Y.; Citi- 
zens Committee for the Election of Joseph 
T. Sharkey (Political), New York City; 
Hobby & Brown Electronic (Lighting Units), 
Rockville Centre, N. Y.; Willis E. Burnside 
Co. Inc. (Securities Dealers), New York 
City. 

CHARLES W. HOYT CO., INC. 

551 Fifth Ave., New York 17, N. Y. 
Phone: MUrray Hill 2-2000 

Radio-TV Director Wm. Philip Smith 

Time Buyer D. H. Humm 

Branch Office 
15 Lewis St., Hartford 3, Conn. 
Vice-Pres. & Mgr., Hartford Office 

Frank A. Whipple 

Radio Accounts: Blueberry Cooperative 
Assn. (Tru-Blu-Berries), New Lisbon, N. J.; 
Charles Gulden, Inc. (Gulden's Mustard), 
New York, N. Y.; Mail Pouch Tobacco Co. 
(Kentucky Club Tobacco), Wheeling, 
W. Va.; MonticeUo Drug Co. (666 Cold 
Tablets), Jacksonville, Fla.; F. Ad. Richter 
& Co., Inc. (Pain Expeller), Brooklyn, 
N. Y.; Stanley Home Products (Household 
Products), Westfield, Mass.; Knox Gelatine. 

TV Accounts: Mail Pouch Tobacco Co. 
(Kentucky Club Pipe Tobacco), Wheeling, 
The A. C. Gilbert Co. (American Flyer 
Trains), New Haven, Conn.; The Kalart 
Company (Speed Flash Cameras), Plain- 
ville, Conn.; Chas. B. Knox Gelatine Co. 
(Knox Gelatine), Johnstown, N. Y.: Monti- 
cello Drug Co. (666 Cold Preparations), 
Jacksonville, Fla.; F. Ad. Richter (Pain 
Expeller), Brooklyn, N. Y.; Strohmeyer & 
Arpe Co. (Re Umberto Olive Oil). 

H. B. HUMPHREY, ALLEY & 
RICHARDS 

1235 Statler Bldg., Boston 16, Mass. 

Phone: Liberty 6100 

370 Lexington Ave., New York, N. Y. 

Phone: LExington 2-3020 

Ch. of Board H. L. Wittemore 

Pres. & Treas Richard S. Humphrey 

Vice-Pres. & Secy H. M. Dillerbeck 

Vice-Presidents Paul B. Cavanagh, 

Frank S. Christian, Joseph P. Coenen, 
Herbert T. Hand, Jr., Charles A. Holcomb, 
John H. McCullough, Harold Nadler, Mil- 
ton Towne, Dean H. Uptegrove, Sally 
Larkin, Marorie Hall. 

Dir. Radio-TV (N. Y.) Sail- Larkin 

Dir. Radio-TV (Boston) . John D. Fitzgerald 

HUTCHINS ADVERTISING CO., INC. 

42 East Ave., Rochester 4, N. Y. 

Phone: HAmilton 1160 

APA— ANPA— PPA— ABP— NOAB 

Director F. Irving Hutchins 

President Frank M. Hutchins 

Vice-President John P. McCarthy 



184 



Advertising' Agencies 



Vice-Presidents William F. Lacey, 

Homer C. Scheck, Raymond P. Weis. 

Branch Offices 

3701 N. Broad St., Philadelphia 40, Pa. 

Vice-Presidents John R. Maxwell, 

Max Enelow 

16-18 W. 46th St., New York, N. Y. 
Vice-Presidents H. Pierson Mapes, 

Maitland Jones 

1244 Dufferin St., Toronto, Oue., Canada 
Vice-President Walter Engwer 

Radio Accounts: Philco Corp., Schulcrs 
Potato Chip Co., Lincoln Rochester Trust 
Co., McCurdy & Co., Scrantom's; Beaucaire, 
Inc., Boiler-Clark, Inc., Star Palace Laundry. 

TV Accounts: Philco Corp., Schulers Po- 
tato Chip Co., Beaucaire, Inc., Lincoln 
Rochester Trust Co. 

INTERNATIONAL ADVERTISERS 

60 Division Ave., N., Grand Rapids 2, Mich. 
Phone: 9-4184 

President Roy C. Kelley 

V.P. & Gen. Mgr Lewis N. Steenwyk 

Treasurer Jean Foster 

Space & Radio Time Buyer.. Abbie Seastrom 
Radio Accounts: Brunger & John Hard- 
ware, Harold Brink, Folger's Bottling Co., 
Colonial Custom Upholstering Co., Alpine 
Auto Parts, Leonard Auto Parts, Adjustable 
Table Co., John K. Burch Co., Continental 
Deeal Co., Forsythe Products Co., Goller 
Upholstery Fabrics & Supply, Grand Rapids 
Bottling Co., Grand Rapids Chicks, Grand 
Rapids Industrial Electric, Nehi Beverage 
Co., Radio Station WFUR, Wolverine Net- 
work, Muzak, Inc. 

ROCKLIN IRVING & ASSOCIATES 

32 W. Randolph St., Chicago 1, 111. 
Phone: RAndolph 6-2324-25 

Continuity Director M. Lovinger 

Comptroller Zelda Prohov 

Account Executives Sidney Bernberg, 

Irving Rocklin 

Radio Director Ruth Robbins 

TV Director Werner Haas 

Production Betty Zidell 

Radio Accounts: Walton Motors, Inc. 
(Chrysler Plymouth Dealer), Chicago, 111.; 
Union Life Ins. Co. (Insurance), Chicago, 
111.; Linoleum City (Floor Coverings), Chi- 
cago, 111.; Balaban Floor Covering (Floor 
Coverings), Chicago, 111.; Chicago Furniture 
Mart (Furniture), Chicago, 111.; Martin Jew- 
elry (Jewelry), Chicago, 111.; Atlas Piano 
Co. (Pianos), Chicago, 111.; Town House — 
Town Pump (Restaurants), Chicago, 111.; 
Intermission (Restaurants), Chicago, 111.; 
Chicago Downs Association (Harness Rac- 
ing), Chicago, 111.; M. B. Auto Sales, Inc. 
(Hudson Dealer), Chicago; Radio TV Pub- 
licity Corp. (Advertising Clocks), Chicago; 
Roxy Rug & Linoleum Co. (Floor Cover- 
ings), Chicago; Nortown Currency Exchange 



(Currency Exchange), Chicago; Lake TV 
Sales (Television Sets). Cliirago. 

TV Accounts: Balaban Floor Coverings 
(Floor Coverings), Chicago, 111.; Coir 
Finder, Inc. (Mercury Auto Dealer), Chi- 
cago, III.; Econ Products (Novelties), Chi- 
cago, 111.; Modern Merchandisers (Cleans- 
ers), Chicago, III.; Wolack & Bauer (Wom- 
en's Shoes), Chicago, 111.; United Slip Cover 
Co. (Slip Covers & Draperies). Chicago. 111.; 
Walton Motors, Inc. (Chrysler Plymouth 
Dealer), Chicago, 111.; Roxy Rug & Lino- 
leum Co. (Floor Coverings), Chicago. 111.; 
Linoleum City (Floor Coverings), Chicago, 
111.; Kass Clothiers (Clothing), Chicago, 
111.; Mich. Blvd. Studios (Photographers), 
Chicago, 111. 

IACKSON & COMPANY 

49 Worth St., New York 13, N. Y. 

Phone: WOrth 4-7005 

PPA 

Managing Partner Paul E. Jackson 

General Manager John Yeargain 

Production Manager Gerald Duggan 

Radio & TV Director Samuel Gallu 

Radio Accounts: Pequot Mills (Sheets & 
Pillowcases), J. W. Valentine Co., Inc. (Insti- 
tutional), New York, N. Y. 
TV Accounts: Pequot Mills. 

JESSOP ADVERTISING CO., INC. 

1st National Tower Bldg., Akron 8, Ohio 
Phone: FRanklin 2169 

President & Treas M. K. Jessop 

Vice-President Charles A. Jessop 

Radio Director R. Gilbert 

Secretary R. D. Moss 

Radio Time Buyer R. J. Cobak 

DUANE JONES COMPANY, INC. 

570 Lexington Ave., New York 22, N. Y. 

Phone: PLaza 3-4848 

ABC— ABP— ANPA— AFA 

Chairman of Bd. & Pres Duane Jones 

Vice-Pres. & Treas Lawrence J. Leaman 

Acct. Exec. & Asst. Secy John Quick 

Art Director Thomas McManus 

Production Mgr Gerald DaCosta 

Radio-TV Dir Brent Groves 

Time Buyer Sarah Yores 

Radio Accounts: National Re-Clean Corp. 
(Home Cleaner), Brooklyn, N. Y.; Vitamin 
Corp. of America (Rybutol, Jevanal, 
Vyons), Newark, N. J. 

TV Accounts: National Selected Products, 
Inc. (7-Minit Pie Crust, Corn Muffin Mix, 
Lemon Pie, Coconut Pie, Chocolate Pie, 
Pumpkin Pie, etc., 6-0'Clock Vanilla Cream 
Pudding, Chocolate Tapioca Pudding), New 
York; Vitamin Corp. of America, Newark. 
N.J. 
THE RALPH H. JONES COMPANY 

3100 Carew Tower, Cincinnati 2, O. 

Phone: GArfield 2300 
AAAA— ABC— ABP— ANPA— AFA 



185 



Advert 



ng Agencies 



Pres. & Treas CM. Robertson, Jr. 

V.P. & Gen. Mgr Stanley A. Wilier 

Vice-President James M. Nelson 

Secretary Elmer A. Vein- 
Space Buyer Richard K. Jones 

TV Director Kathryn M. Hardig 

Radio Director C. M. Robertson, Jr. 

Radio & TV Time Buyer Ann Smith 

Branch Office 

580 Fifth Ave., New York 19, N. Y. 

Phone: PLaza 7-4600 

Manager W. A. Powers 

Radio Accounts: Bavarian Brewing Co., 
The Kroger Company, Miami Margarine 
Company, Martin Rosenberger Wallpaper 
Co., Cincinnati, O.; Ten-B-Low Company, 
Columbus, O.; Heekin Incorporated, The 
Drackett Company (Charge Division), Cin- 
cinnati, 0. 

TV Accounts: Bavarian Brewing Co., The 
Kroger Company, Miami Margarine Com- 
pany, Martin Rosenberger Wallpaper Co., 
Cincinnati, 0.; Ten-B-Low Company, Co- 
lumbus, O.; The Drackett Company (Charge 
Division), Cincinnati, O. 

KAL, EHRLICH & MERRICK, INC. 

314 Evening Star Bldg., Washington 4, D. C. 

Phone: EXecutive 3700 

ANPA 

President Norman C. Kal 

1st Vice-Pres Harry L. Merrick 

2nd Vice-Pres Alvin Q. Ehrlich 

Secretary Bernard R. Linkins 

V.P. in Charge of Radio and TV 

Alvin Q. Ehrlich 

Copy Chief Fred M. Harris 

Time Buyer Nella Manes 

Account Executives Joseph Weinstein, 

Alexander Charles, Wm. B. Mullett, Forest 
Entwisle, Philip Berne, Wm. Roberts, Huly 
Bray 

H. W. KASTOR & SONS ADV. CO. 

75 E. Wacker Dr., Chicago 1, 111. 

Phone: CEntral 6-5331 

ABC— NOAB— ANPA— PPA— APA 

President A. G. Kastor 

V.P. & Gen. Mgr Marvin Harms 

Vice-President Herman Kastor 

V.P. & Copy Chief Ashley Belbin 

Radio-TV Director James H. West 

Radio Accounts: Procter & Gamble Co. 
(American Family Flakes), International 
Milling Co. (Robin Hood Flour), Union 
Starch & Refining Co. (Pennant Syrup). 

KASTOR, FARRELL, CHESLEY & 
CLIFFORD, INC. 

274 Madison Ave., New York 16, N. Y. 

Phone: ORegon 9-4440 

ABP— ANPA— APA— NOAB— PPA 

President H. Kastor Kahn 

Exec. Vice-Pres W. S. Chesley, Jr. 

V.P. & Copy Director C. E. J. Clifford 



V.P. & Media Director J. B. Peters 

Radio & TV Dir Harry Walsh 

Branch Office 

333 N. Michigan Ave., Chicago 1, 111. 

Phone: RAndolph 6-3060 

Vice-President David D. Brown 

Radio Accounts: Blatz Brewing Co., New 
York; Hickok Mfg. Co., Rochester, N. Y.: 
Schnefel Bros., Newark, N. J.; Jeris Hair 
Tonic, New York; Pierce's Proprietaries, 
New York. 

TV Account: Blatz Brewing Co., New York, 
N. Y.; Hockok Mfg. Co., Rochester, N. Y. 

THE JOSEPH KATZ COMPANY 

488 Madison Ave., New York 22, N. Y. 

Phone: MUrray Hill 8-1223 

AAAA— ANPA— PPA— ABP— APA— NOAB 

President Joseph Katz 

V.P. & Mgr Nat C. Wildman 

Time & Space Buyer Alice Ross 

Branch Office 

10 W. Chase St., Baltimore 1, Md. 

Phone: Lexington 1500 

Radio Director Robert G. Swan 

Media Director J. T. McHugh 

Radio Accounts: American Oil Co., Globe 
Brewing Co., Madera Bonded Wine & Liquor 
Co., Maryland Pharmaceutical Co., Pompeian 
Co.. Inc., Cellowax Company (Cellowax & 
Bluko), Baltimore, Md.; Fish Dry Cleaning 
& Laundry, Baltimore, Md. ; Shields-Com- 
monwealth Co. (Custom-built Kitchens, 
Heating & Plumbing Equipment), Baltimore, 
Md.; S. & N. Katz, Inc. (Jewelers), Balti- 
more, Md.; Block Drug Company (Minipoo 
Dry Shampoo, Alkaids), Jersey City, N. J. 

TV Accounts: American Oil Co., Globe 
Brewing Co., Maryland Pharmaceutical Co., 
Baltimore Contractors, Inc., Baltimore, Md. ; 
Fish Dry Cleaning & Laundry, Baltimore, 
Md.; Madera Bonded Wine & Liquor Co., 
Baltimore, Md.; Maryland Drydock Com- 
pany, Baltimore, Md.; Pompeian Olive Oil 
Co., Baltimore, Md.; Motor Sales Co., Balti- 
more, Md.; Arthur Murray Dance Studios, 
Baltimore, Md.; Wonder Clothes, Baltimore, 
Md.; Block Drug Company (Minipoo Dry 
Shampoo, Alkaids), Jersey City, N. J. 

HENRY I. KAUFMAN & 
ASSOCIATES 

1419 H St., N.W., Washington 5, D. C. 
Phone: District 7400 

ABC— ABP— ANPA— APA— NOAB— PPA 

Senior Partner Henry J. Kaufman 

Partners Jeffrey A. Abel, 

Wm. F. Sigmund 
Account Executives J. A. Abel, 

A. H. Edelson, A. A. Sarra, R. C. O'Don- 

nell, B. K. Silverman, K. White Sonner, 

L. Dobrow 
Production Manager. . .Betty Darling Gwyer 

Space Buyer Mary M. McDougall 

Media & Research Director Faith Feltus 



186 



Advertising Agencies 



Radio-TV Dir. & Time Buyer 

Jeffrey A. Abel 
Radio-TV Creative Dir.. . .Robert S. Maurer 

Continuity Writer Louise Packard 

Continuity Writer Eunice Rein 

Rudio Accounts: The S.S.S. Company 
(S.S.S. Tonic), Atlanta, Ga.; Potomac Elec. 
Power Co. (Power Company), Trew Motor 
Company (Automotive), Tom's Auto Service, 
Inc. (Automotive), Chestnut Farms-Chevy 
Chase Dairy (Sealtest Dairy Products), Co- 
lumbia Federal Savings & Loan Assn. (Sav- 
ings & Loan Assn.), Lacy's Inc. (Electric 
Appliances), Saks Furs (Furs), First Fed- 
eral Savings & Loan Assn. (Savings & Loan 
Assn), Gude's Bros. (Florists), Chr. Heurich 
Brewing Co. (Brewery), Liberal Clothing 
Co. (Credit Clothing), Manhattan Auto & 
Radio Co. (Auto Radios & Accessories), Md. 
& Va. Milk Producers Association (Milk 
Producers Assn.), Nu Nap Process Co. (Nu 
Nap Process — Cleaning), Northeast Motor 
Washington, D. C; Mason's Root Beer 
Bottling Co. of Washington, D. C, Shannon 
& Luchs Co. (Real Estate), Washington, 
D. C; Ambassador Hotel, Wash., D. C; 
Capitol Garage (Chrysler-Plymouth Dir.), 
Wash, D. C; Carpel, Inc. (Erozen Foods), 
Wash., D. C; Derwood Mill (Animal-Poultry 
Food); Gude Bros. (Florists); Bruce Hunt, 
Inc. (Men's Wear) ; S. Kann Sons Co. (Dept. 
Store) ; King's Credit (Credit Clothing) ; 
Madrillon Restaurant; Reliable Motor Co.; 
B. Rich's Sons (Shoe Store) ; Charles 
Schwartz & Son; Simon Dist. Corp.; Frank 
Six-all, Jr., Inc. (Ford Dealers). 

TV Accounts: Giant Food Stores (Gro- 
cery) ; Chestnut Farms-Chevy Chase Dairy 
(Sealtest Dairy Products), Southern Dairies, 
Inc. (Sealtest Ice Cream), Lacy's Inc. (Elec- 
trical Appliances), Chr. Henrich Brewing 
Co. (Brewery), Peake Motor Co. (Automo- 
tive), Rice's Fashion Corner (Dept. Store), 
Simon Dist. Corp. (Wholesaler — Hotpoint, 
Motorola), Ambassador Hotel, Wash., D. C; 
Capitol Garage (Chrysler-Plymouth Dir.), 
Wash., D. C; Bruce Hunt, Inc. (Men's 
Wear), Wash., D. C; Tom's Auto Service, 
Inc. (Chrysler-Plymouth Dir.), Wash., D. C. 

RAYMOND KEANE ADVERTISING 
AGENCY, INC. 

707 S. Broadway, Los Angeles 14, Calif. 
Phone: TR 2915 

Pres. & Space Buyer Raymond Keane 

Vice-President H. B. Kortz 

Sec.-Treas., Radio Time Buyer 

Ethel N. Keane 

Radio Director Wes Batter sea 

Branch Office 

1441 Welton St., Denver 2, Colo. 

Manager Harold Neumann 

Radio Accounts: American Natl. Bank, 

Kay's Better Jewelers, K & B Packing Co., 



Kortz Jewelry <:<>., Republic Drug Co., Seven- 
Up, Colorado Co. 

KEELING & CO.. INC. 

1028 Chamber of Commerce Bldg., 

Indianapolis 4, Ind. 

Phone: PL 1476 

AAAA— ABP— ANPA- \HC 

Pres. & Treas Hal R. Keeling 

Exec. Vice-Pres. & Secy. .Wm. M. Hutchison 
Vice-Presidents Ralph B. Roberts, 

Lowell H. Stormont, Lawrence T. Sogard, 

Victor G. Varmo 

Asst. Secretary Lenore R. Martin 

Radio-TV Dept. 

Media Dept. Mgr Mary C. Dill 

Vice-President Lowell H. Stormont 

Radio Accounts: Casite Corporation (Ca- 
site), Hastings, Mich.; Wilson Milk Co. 
(Evaporated Milk), Union Federal Sav. & 
Loan Co., Indianapolis. Ind., Marion County 
Milk Assn. 

TV Accounts: Casite Corporation (Casite), 
Hastings, Mich.; Wilson Milk Co. (Evapo- 
rated Milk), Union Federal Sav. & Loan 
Assn., Indianapolis, Ind. 

KEELOR & STITES CO. 

3001 Carew Tower, Cincinnati 2, Ohio 
Phone: Parkway 1310 

President Phil Hume 

Exec. V.P.-Treas J. T. Nolan, Jr. 

Secretary T. P. Wright 

Radio-TV Director A. A. Radkey 

THE KEILSON CO. 

117 W. 46th St., New York 19, N. Y. 
Phone: JUdson 2-1797 

Partners M. Keilson, 

J. Keilson, I. Keilson 

Art Director Janet Sternberg 

Time Buyer J. Keilson 

Program Director Phyllis Pion 

Branch Office 

120 N.E. 6th Street, Miami, Fla. 18 

Phone: 2-1141 

Partner M. Keilson 

Radio Accounts: Julius Grossman Shoes. 
Inc. (Shoes), New York, N. Y.; Birkett 
Mills, Inc. (Wolff's Buckwheat), Penn Yan. 
N. Y. ; I. Rokeach & Sons, Inc. (Foods and 
Cleansers), Farmingdale, N. J.; Horowitz- 
Margareten (Baked Goods), Long Island 
City, N. Y.; Breakstone Bros. (Cheese Prod- 
ucts), Miami, Fla. 

KELLY, ZAHRNDT & KELLY, INC. 

3529 Franklin Ave., St. Louis 6, Mo. 

Phone: JEfferson 8337 

PPA— APA— SNPA— ANPA 

President Virgil A. Kelly 

Vice-Pres. & Space Buyer... W. W. Zahrndt 

Secretary E. M. Kelly 

Radio Director David C. Chopin 

Radio Account: Visit St. Louis Committee. 



187 



Advertising Agencies 



KENYON & ECKHARDT, INC. 

247 Park Ave., New York 17, N. Y. 

Phone: MU 8-5700 

AAAA 

Chairman of Board Dwight Mills 

President William B. Lewis 

Sr. Vice-President Edwin Cox 

Treasurer Charles H. Vasoll 

Sec. & Gen. Mgr David C. Stewart 

V.P. in Chg. Media Joseph Braun 

V.P. in Chg. Research G. Maxwell Ule 

V.P. and Copy Dir Thomas P. Carpenter 

Vice-Presidents Malcolm Smith, 

John Brew, E. W. Newsom, Glenn Wiggins, 

Ralph Linder, George Humbert, George 

Beecher, William Green, George Mac- 

Gregor, Donald J. Maggini 

V.P. & Publicity Dir Hal Davis 

V.P. & Radio-TV Dir Garth Montgomery 

Radio-TV Publicity Dir Herb Landon 

Talent Buyer Sylvan Taplinger 

Commercial Continuity. .Thomas K. Carpe 
Comm. Continuity. .Thomas K. Carpenter, Jr. 

Time Buyer Director Philip C. Kenney 

Time Buyers Mary Dwyer, 

Lucy Kerwin, William Hinman, Eugene 

Litt, Helen Hartwig 

Branch Offices 
Equitable Bldg., Hollywood, Calif. 

Vice-Pres. in Charge Robert D. Wolfe 

345 Griswold St., Detroit, Mich. 

Vice-Pres. in Charge Don C. Miller 

135 La Salle St., Chicago, 111. 

V.P. in Charge C. E. Pritchard 

304 Bay St., Toronto, Canada 

Vice-Pres. in Charge William J. Frost 

805 Peachtree St., N.E., Atlanta, Ga. 
Other Offices: San Francisco 

Radio Accounts: Ford Motor Company (In- 
stitutional — All Prods.), Wesson Oil and 
Snowdrift Sales Co. (All Products), Ameri- 
can Maize Products (All Products), White 
Rock Corp. (All Products), John B. Stetson 
(All Products), The Gorham Company (All 
Products), Manhattan Shirt Co. (All Prod- 
ucts), Pepperige Farms, Inc. (All Products), 
Richard Hudnut Sales Co., Inc. (All Prod- 
ucts), Beechnut Packing Co. ("Gum" and 
Baby Food), Bristol Meyers Co. (Resistab), 
Piels Beer (Piels Beer), Allied Chemical Co. 
(Swerl), Kellogg Company (Cereals), Lin- 
coln-Mercury Dealers (All Products), Gen- 
eral Electric Company, (Air Conditioning 
Units and Home Heating), Industrial Tape 
Corp. 

TV Accounts: The Kellogg Co. (Cereal), 
Ford Motor Co. (All Products — Inst.), Lin- 
coln-Mercury Div. (All Products), Beechnut 
Packing Co. (All Products), Bristol Meyers 
Co. (Resistab), General Electric Co. (Air 
Conditioning), Richard Hudnut Sales Co. 
(All Products), White Rock Corp. (All 
Products), Piels Brewing Company, (Piels 
Beer). 



KETCHUM, MacLEOD & GROVE, 
INC. 

411 Seventh Ave., Pittsburgh 19, Pa. 
Phone: COurt 1-5100 
AAAA— ABP— ANPA 

President George Ketchum 

Exec. V.P Robert E. Grove 

Radio & TV Dir Lansing B. Lindquist 

Asst. Radio & TV Dir Joseph A. Jenkins 

Asst. Radio & TV Dir Ray E. Scott 

Radio & TV Timebuyer James B. Tafel 

Branch Offices 
State Street Bldg., Harrisburg, Pa. 

Field Rep George K. Keet 

1627 K Street, N.W., Washington, D. C. 

Field Rep W. J. Mcllhenny 

1801 Central Nat'l Bank Bldg., 
Richmond 19, Va. 

Field Rep Robert Mildford 

Radio Accounts: Peoples Natural Gas Co. 
Pittsburgh, Pa.; Peoples First Nat'l Bank 
Pittsburgh, Pa.; Colonial Trust Company 
Pittsburgh, Pa.; Thorofare Markets, Pitts 
burgh, Pa.; Hamburg Brothers, Pittsburgh 
Pa.; Chevrolet Zone Dealers, Pgh., Harris 
burg, Maryland, Virginia. 

TV Accounts: Peoples Natural Gas Co. 
Pittsburgh, Pa.; Natural Gas Companies 
Pittsburgh, Pa.; Pittsburgh Zone Chevrolet 
Pittsburgh, Pa.; Virginia Zone Chevrolet 
Norfolk, Va.; Colonial Trust Company, Pitts 
burgh, Pa.; East Ohio Gas Company, Cleve 
land, O.; Rieck-Mcjunkin Dairy Co., Pitts^ 
burgh & Johnstown ; Thorofare Markets, Inc. 
Pittsburgh, Pa.; Hamburg Brothers, Pitts 
burgh & Johnstown; Westinghouse NCAA 
(Football only). 

KIESEWETTER ASSOCIATES, INC. 

9 E. 40th St., New York 16, N. Y. 
Phone: LExington 2-0025 
ABP— ANPA— APA— PPA 

President H. M. Kiesewetter 

Vice-President Samm S. Baker 

Vice-President Horace Hagedorn 

Vice-President R. Wetterau 

Vice-President Frederick Russell 

Radio-TV Exec Horace Hagedorn 

Radio-TV Exec Samm S. Baker 

Radio-TV Time Buyer E. Thompson 

Radio-TV Talent, 

Program Buyer Michael Gargiulo 

Radio-TV Copy Arthur Davidson 

Radio-TV Copy Gloria Brown 

Radio-TV Data Helen Wanamaker 

Radio-TV Art Dir Frederick Russell 

Radio Accounts: Bathasweet Corp. (Batha- 
sweet Bath Products), Standard Laboratories 
(Sloan's Liniment and Balm), Norwich Phar- 
macal Co. (NP-27 for Athlete's Foot), Nor- 
wich, N. Y. ; Royal Lace Paper Works, Inc. 
(Roylace Paper Products) ; V. La Rosa & 
Sons, Inc. (La Rosa Macaroni Products) ; 
Stern's Nurseries (Nursery Products), Gene- 



188 



Advertising Agencies 



va, N. Y.; Courtley, Ltd. (Courtley Men's 
Products). 

TV Accounts: Abraham & Straus (I)ept. 
Store) ; Standard Laboratories (Sloan's Lini- 
ment and Balm) ; Royal Lace Paper Works. 
Inc. (Roylace Paper Products) ; V. La Rosa 
& Sons, Inc. (La Rosa Macaroni Products) ; 
D. P. Harris Co. (Rollfast Bicycles); Stern's 
Nurseries (Nursery Products), Geneva, 
N. Y.; Courtley. Ltd. (Courtley Men's 

01 ABBOTT KIMBALL CO.. INC. 

250 Park Ave., New York 17, N. Y. 

Phone: PLaza 3-9600 

AAAA— ABC— ABP— APA— ANPA 

NOAB— PPA— AFA 

President Abbott Kimball 

Vice-President W. C. Matthews 

Comptroller Monica Riley 

Dir. of Radio-TV Arthur M. Ehrlich 

Assoc. Dir. Radio-TV, 

Time Buyer Miriam Traeger 

Brunch Offices 

900 N. Michigan Ave., Chicago 11, 111. 

Van Ness at Wilshire, Los Angeles, Calif. 

Phone: SUperior 7-5929 

Manager Abbott Kimball 

155 Sansome St., San Francisco, Calif. 
Phone: EXbrook 2-6275 

President Alfred Ducato 

4015 Wilshire Blvd., Los Angeles, Calif. 
Phone: DUnkirk 7-7305 

President Stewart Widdess 

Radio Account: Union Pharmaceutical 
Co. (Saraka), Bloomfield, N. J. 

TV Accounts: Hathaway Mfg. Co. (Hatha- 
way Fabrics), New Bedford, Mass.; Artra 
Cosmetics, Inc. (Imra), Montclair, N. J.; 
C. & A. Brenninkmeyer (Women's Specialty 
Shop), New York); British Woolens. 

KING, ACKERMAN, DECKARD 
& BURCH, INC. 

1315 N. Central, Phoenix, Arizona 

Phone: 4-5548 

ABP— ANPA— AFA 

President Lew King 

Exec. Vice Pres Lee Ackerman 

Sec.-Treas Leslie Ackerman 

Office Manager David G. Price 

Radio & TV Dir Jack Beveridge 

Radio Director Ray Boley 

Branch Office 
233 E. Congress St., Tucson, Arizona 

Branch Mgr Orland Fiandaca 

Radio Accounts: First Federal Savings 
(Savings & Loan Assn.), Phoenix-Yuma, 
Ariz.; F. & S. Construction Co. (New 
Homes), Phoenix-Tucson, Ariz.; Western Vil- 
lage (Resort Motel), Phoenix, Ariz.; Junior 
Rangers of America (Thrift Promotion), 
Phoenix, Ariz.; Network Productions Inc. 
(Radio Productions), Phoenix, Ariz. 

TV Account: First Federal Savings (Sav- 
ings & Loan), Phoenix-Yuma, Ariz. 



KIRCHER, HELTON & COLLETT, INC. 

19th floor, Hulman Bldg., I)a>t<.n 2, 0. 
Phone: FUlton 5161 
WW U'U \M'\ 

President Ralf C. Kirchei 

Vice-Presidents James M. Iladlev. 

R. M. Collett, Watson B. Metcalfe 

General Manager Carter 15. Helton 

Treasurer & Gen. Mgr Carter B. Helton 

Art Director Floyd Johnson 

Production Manager Hap Moon 

Secretary |{. C. Mill- 
Account Executives Half Kinli.r. 

James M. Hadley, R. M. Collett, Watson B. 

Metcalfe. Norman Van Zant, C. B. Helton 

Radio & TV Dir C. B. Helton 

Radio-TV Acct. Execs.. . .James K. Venable, 

Susanne Hinckley, Ralph Kaufman 

Radio Accounts: Gem City Bldg. & Loan 
Assoc. (Home Loans), Dayton, O.; Liberal 
Market (Food Chain Store), Dayton, O.; 
Zephyr Ventilated Awning Co. (Awnings), 
Dayton, O.; Amole Company (Lime Frappe 
—cosmetic), Tipp City, O.; Dayton Pump & 
Mfg. Co. (Water Systems), Dayton, O.; Soft 
Water Industries (Institutional — Soft Water). 
Dayton, O.; St. Mary's Packing Co. (Food 
Packers), Sidney, O. 

TV Accounts: Dayton Council on World 
Affairs (Public Service by Station WHIO- 
TV), Dayton, O.; Station WHIO-TV (Public 
Service), Dayton, O.; Stuart Fox Company 
(Food Brokers), Dayton, 0.; Gem City 
Building & Loan Assoc. (Home Loans), Day- 
ton, O.; Liberal Market (Food Stores), Day- 
ton, O.; Jack Werst, Jeweler (Jewelry), Day- 
ton, O.; Amole Company (Lime Frappe — 
Cosmetic), Tipp City, O.; Dayton Pump & 
Mfg. Co. (Water Systems), Dayton, O.; St. 
Mary's Packing Co. (Food Packers), Sidnev, 
0. 

KIRKLAND-WHITE & SCHELL 

101 Marietta St., Atlanta 3, Ga. 
Phone: LAmar 3682 
APA— SNPA— ABP 

Partners J. A. Kirkland, 

Frank A. White, James B. Schell 
Acct. Executive Fred A. George, Jr. 

KNOLLIN ADV. AGENCY 

105 Montgomery St.. San Francisco 4. Calif. 
Phone: SUtter 1-6110 
AAAA— APA— ABP 

President James C. Knollin 

Asst. Gen. Mgr Robert H. Knollin 

Art Director Sigurd Mortenson 

Space Buyer Jan Wilson 

Account Executive Richard L. Tevis 

KOEHL, LANDIS & LANDAN, INC. 

588 5th Ave.. New York 19. N. Y. 

Phone: JUdson 2-1370 

ABP— ANPA— APA— NOAB— PPA 

Pres. & Treas Albert E. Koehl 



189 



Advertising Agencies 



Vice-Pres. & Sec A. A. Land is 

Space Buyer A. Lasity 

Branch Office 

National City Bank Bid., Cleveland 14, 0. 

Vice-Pres.-in-Chg Russell Rowan 

KUDNER AGENCY, INC. 

575 Madison Ave., New York, N. Y. 
Phone: MU 8-6700 

President J. H. S. Ellis 

Vice-Presidents Sam D. Fuson, 

Myron P. Kirk, Schuyler Kudner, E. J. 
Owens, Norman Nash, Shafto Dene 

Exec. Dir. TV & Radio Myron P. Kirk 

Asst. Dir. TV & Radio Frank Harting 

Business Manager Al Reibling 

Time Buyer John Marsich 

Casting Mickey Alpert 

Directors Eddie Sutherland, 

A. A. Coughlin, Frank Burns, Hugh Brown, 

J. P. Ellis, Hank Ladd 

Copy Chief (Radio & TV) . . . .Norman Nash 

Branch Offices 

New Center Bldg., Detroit, Mich. 

Phone: Madison 5315 

Executive in Charge Martin Rice 

681 Market St., San Francisco 5, Calif. 
Phone: GArfield 1-5433 

Executive in Charge J. H. Hornell 

Representative 

Albee Bldg., Washington, D. C. 

Phone: National 5506 

Representatixe Frank Getty 

Radio Accounts: General Motors, Good- 
year Tire & Rubber Co., United States 
Tobacco Co. 

TV Accounts: The Texas Co., United States 
Tobacco Co., Shick, Inc. 

KUFF & FELDSTEIN 

5 West Preston, Baltimore 1, Md. 
Phone: VErnon 3654-5-6 

President I. Harold Kuff 

Vice-President Harry Feldstein 

Art Director Albert Klevan 

Media Director Patricia Coan 

KUTTNER & KUTTNER, INC. 

646 N. Michigan Ave., Chicago 11, III. 

Phone: SUperior 7-7940 

AAAA— ANPA 

President H. E. Kuttner 

Vice-President F. S. Kuttner 

Sec. & Treas C. D. Kuttner 

Res. & Prom. Dir S. S. Korshak 

New York, N. Y. 

130 W. 57th St., New York, N. Y. 

Phone: JUdson 6-2358 

Executive in Charge F. S. Kuttner 

Radio Accounts: Town Club of Chicago 
(Club), Chicago; Community Builders 
(Builders), Skokie; Royal Metal Mfg. Co. 
(Furniture), Capitol Dairy (Dairy), Finders 
Mrg. Co. (Holliwood Broilers), Chicago, 111.; 
Shainberg Dry Goods Co. (Dept. Store), 
Memphis, Tcnn.; Holleb and Co. (Wholesale 



Grocers), Frank's Dept. Store (Dept Store), 
Jo Bell Products (Kurl Klasp), Essaness 
Theaters (Chain of Theaters), Chas. Doppelt 
and Co. (Leather Goods), Washington Shirt 
Co. (Men's Clothing), Chicago, 111.; Doug- 
las Lumber Co., Chicago, 111. 

TV Accounts: Bercraft Corp. (Appliance 
Distr.), Finders Mfg. Co. (Holliwood Broil- 
er), Chicago, 111.; Community Builders 
(Builders), Skokie, 111.; Television Engi- 
neers (Servicing), Chicago, 111. 

LAKE-SPIRO-SHURMAN, INC. 

Radio Center Bldg., Memphis 3, Tenn. 

Phone: 5-1571 

ABP— ANPA— APA— PPA— SNPA 

President Avion Spiro 

Secy-Treas M. M. Shurman 

Radio Time Buyer Mrs. L. Simmons 

Production Manager Mrs. M. Parker 

Publicity Director Al R. Capley 

Acct. Executives David Davidson, 

Jane Erdman, Mrs. L. Cunningham 
Radio Accounts: Plough Sales Corp., U. S. 
Bedding Co., Childs' Razor Blade Co., Jones- 
boro, Ark.; Liberty Petroleum Co., Mt. Ver- 
non, 111. 

LAMB & KEEN, INC. 

1616 Walnut St., Philadelphia, Pa. 

Pres. & Treas James G. Lamb, Sr. 

Exec. V.P. & TV Dir.. .Kennard G. Keen, Jr. 

Vice-President E. D. G. Garth 

V.P. & Copy Chief... John O. Ellington, Jr. 

Media Director Roy T. Lochten 

Production Manager Walter Mazurek 

Art Director Harold Kehl 

Acct. Executives James G. Lamb, Sr., 

K. G. Keen, Jr., E. D. Garth, John 0. 

Ellington, Jr., Thomas G. Brennan, Jr., 

Norman S. MacAfee 

TV Accounts: John Wanamaker, Ranger 
Joe Cereal, Linton's Friendly Restaurants, 
P. J. Ritter Company, Keystone Macaroni 
Mfg. Co. (San Giorgio). 

LAMBERT & FEASLEY, INC. 

60 E. 42nd St., New York 17, N. Y. 

Phone: MUrray Hill 7-8980 

ANPA— APA— PPA 

President E. T. T. Williams 

Executive V.P Gordon K. Seagrove 

V.P., Gen. Mgr Frank W. Mace 

Radio Director Ray H. Kremer 

Radio Accounts: Phillips Petroleum Co. 
(Gasoline, Motor Oil), Bartlesville, Okla. 

LANDSHEFT, INC. 

810 Liberty Bank Bldg., Buffalo 2, N. Y. 

Phone: MO 9500 

ABP— NO AB— APA— PPA— ANPA 

President Henry L. Barber 

Vice President E. T. Drullard 

Secretary-Treas Vera H. Landsheft 

Production Mgr E. T. Drullard 

Art Director .Harold F. Feltz 



190 



Advertising Agencies 



Acct. Executives Henry L. Barber, 

E. T. Drullard 

Radio Accounts: P. J. Garvey Storage 
(Storage and Carting), Buffalo, N. Y.; Ken- 
dall Refining Company (Gasoline and Oil), 
Bradford, Pa.; Liberty Bank of Buffalo 
(Banking), Buffalo, N. Y. 

TV Accounts: Crawford Garage Doors 
(Garage Doors), Buffalo, N. Y.; Liberty 
Bank of Buffalo (Banking), Buffalo, N. Y. 

LANE ADV. AGENCY, INC. 

299 Madison Avenue, N. Y. 

President Philip J. Lane 

Secretary N. E. Lane 

Account Executive Michael G. Perlman 

Television Accounts: Diane Beauty Salon, 
Ansonia DeLuxe Shops Inc. (Retail Shoe 
Chain); Sheer Bros. (Fabrics). 

LANG, FISHER & STASHOWER, INC. 

1010 Euclid Ave., Cleveland 15, 0. 

Phone: MA 1-6579 

AAAA— ABP— ANPA— APA— NOAB— PPA 

President H. Jack Lang 

V.-P.-Secretary Alvin B. Fisher 

V.-P.-Treasurer Fred P. Stashower 

Director Radio-TV Alvin B. Fisher 

Asst. Dir. Radio-TV Robert F. Gibbons 

Chief Time Buyer & 

Asst. Dir. Radio-TV. . .Mary Jayne Haring 
Prod. Mgr. Radio-TV John Cremer 

Radio Accounts: The Bib Corporation 
(Canned Orange Juice for Baby), Lakeland, 
Fla.; Brewing Corp. of America (Beer and 
Ale), Cleveland, 0.; The Burrows Brothers 
Co., Inc. (Office Supplies, Books, Equip.), 
Cleveland, 0.; General Electric Supply Corp. 
(Electrical Appliances), Cleveland, O.; High 
Level Used Car Center (Used Car Dealers), 
Cleveland, O. ; The Miller-Becker Company 
(Beverages), Cleveland, O.; Arthur Newman 
Music Shop (Sheet Music, Records, Musi- 
cal Instruments), Cleveland, 0.; Sears, Roe- 
buck & Company, Cleveland, O.; Yellow 
Cab Co., Cleveland, 0. 

TV Accounts: The Bib Corporation, Lake- 
land, Fla.; Brewing Corp. of America, Cleve- 
land, O.; General Electric Supply Corp., 
Cleveland, O.; The Kaynee Company (Boys' 
Wear), Cleveland, O.; The Miller-Becker 
Company, Cleveland, O. ; The Ohio Mattress 
Company, Cleveland, O. 

LANGHAMMER AND ASSOCIATES 

511 Omaha Natl. Bank Bldg., Omaha 2, Neb. 

Phone: Jackson 6190 

ABP— APA 

President Joe H. Langhammer 

Ass't. to Pres Robert C. Lochrie 

Radio Accounts: Mueller-Selby, Inc. (Dis- 
tributors — Motorola), Omaha, Neb.; Metro- 
politan Chevrolet Dealers (Chevrolets), 
Omaha, Neb.; Omaha Zone Chev. Dlrs. Assn. 
(Chevrolets), Omaha, Neb.; Mid-America 
Appliance Corp. (Distributors — Servel, Uni- 



versal Hangcs, \pcxl, Omaha. Neb. ; Inland 
Manufacturing Company (Radiator Repair 
Equipment), Omaha, Neb.? Carl A. Ander- 
son, Inc. (Distributor Rislone), Omaha, 
Neb. 

TV Accounts: Omaha Real E-ta!e Board 
(Real Estate), Omaha, Neb.; Mueller-Selby, 
Inc. (Distributors— Motorola), Omaha. N.I..: 
Omaha Zone Chev. Dlrs. Assn. (Chevrolets), 
Omaha, Neb.; Metropolitan Chevrolet Deal- 
ers (Chevrolets), Omaha, Neb.; Carl A. An- 
derson, Inc. (Distributor — Rislone), Omaha. 
Neb. 

LAUESEN & SALOMON 

520 No. Michigan Ave., Chicago 11, 111. 

Phone: SUperior 7-0738 

APA— ANPA— PPA 

President A. M. Salomon 

Account Executives Wendell Walker, 

M. H. Sellhorn 

Production Manager D. L. Cuttie 

Radio Account: Foley & Co., Imperial 
Credit Co. 

AL PAUL LEFTON CO.. INC. 

1617 Pennsylvania Blvd., Phila. 3, Pa. 
Phone: RIttenhouse 6-1500 
ANPA— APA— NOAB— PPA 

President Al Paul Lefton 

Vice-Pres. & Treas H. S. Louchheim 

Vice-Presidents P. Brown, 

A. Parker, J. Jensen, H. Genske 

Space Buyer E. V. Righter 

TV & Radio Director A. R. Griffin 

Branch Offices 

521 Fifth Ave., New York 17, N. Y. 

Phone: VAnderbilt 64340 

President Al Paul Lefton 

Vice-Pres. & Mgr R. J. Herts 

435 N. Michigan Ave., Chicago, 111. 
Phone: SUperior 7-9511 

Vice-Pres. & Mgr E. G. Foreman. Jr. 

Radio Accounts: Phila. Electric Co. (Light 
& Power), Yellow Cab Co. (Taxi Service), 
Borden's Ice Cream, Crawford Clothes, Inc., 
Claridge Food Products (Canned Meats), 
Metropolitan Jockey Club (Jamaica Race 
Track), Empire Racing Assn. (Racing), A. 
Goodman & Sons (Goodman's Noodles). 
Hotel Bar Butter, Triangle Publications 
(Seventeen Magazine), New York, N. Y. 

TV Accounts: Pal Blade Company, Inc. 
(Razor Blades), New York, N. Y.; Sylvan 
Seal Milk Co. (Milk), Yellow Cab Co. (Taxi 
Service), Philadelphia, Pa.; Metropolitan 
Jockey Club (Jamaica Race Track), A. 
Goodman & Son (Goodman's Noodles), 
Hotel Bar Butter, New York. N. Y.; 
Schmidt's Beer & Ale, Philadelphia. Pa. 

LENNEN & MITCHELL, INC. 

17 E. 45th St., New York 17. N. Y. 

Phone: MUrray Hill 2-9170 

ANPA— APA— PPA— AAAA— NOAB 

ABC— ABP 



191 



Advertising Agencies 



Chairman of the Bd Philip W. Lennen 

President Ray Vir Den 

Vice President Walter M. Swertfager 

V.P. in Chg. of Production & 

Secretary Michael J. Madar 

Art Director Hans Sauer 

Asst. Secretary Betty Knop McGannon 

V.P. in Chg. of Radio & 

Television Nicholas E. Keesely 

V.P.— Radio & Television 

Copy Chief Peter V. Keveson 

V.P. in Chg. of Merchandising & 

Research Todd B. Franklin 

V.P. in Chg. of Media.. Catherine V. Parker 
V.P. in Chg. of 

Copy Frederick W. Reynolds, Jr. 

Vice Presidents Thomas P. Doughten, 

Daniel M. Daley, Jr., Jackson Taylor, C. 

Frederic Bell, Stephen M. Kenyon, John 

D. Speirs 

Mgr.— Radio-TV Depts Frank A. Daniel 

Art Dir. TV Clark M. Agnew 

Producers Charles T. Harrell, 

George G. Tompkins, Harry I. Woodworth 
Time Buyer Radio-TV. .. .William D. Smith 

Traffic Mgr. Radio-TV. . . . . .George E. Caron 

Branch Office 

308 N. Rodeo Dr., Beverly Hills, Calif. 

Phone: Crestview 1-7221 

Radio-TV Dir Benjamin R. Potts 

Radio Accounts: Colgate-Palmolive-Peet 
Company (Lustre-Creme Products, Shampoo 
& Hairdressing, Lustre Color Home flair 
Coloring), Jersey City, N. J.; Lehn & Fink 
Products Corporation (Lysol Disinfectant), 
New York, N. Y.; Lorillard, P., Co., Inc. 
(Old Gold Cigarettes, Briggs Pipe Mixture, 
Muriel Cigars), New York, N. Y.; Tide 
Water Associated Oil Co. (Tydol Gasoline, 
Veedol Motor Oil), New York, N. Y. & 
Tulsa, Okla.; Weekly Publications, Inc. 
(Newsweek Magazine), New York, N. Y. 

TV Accounts : Colgate - Palmolive - Peet 
Company (Lustre-Creme Products — Sham- 
poo & Hairdressing), Jersey City, N. J.; 
Lehn & Fink Products Corporation (Lysol 
Disinfectant), New York, N. Y.; Lorillard, 
P., Co., Inc. (Old Gold Cigarettes, Briggs 
Pipe Mixture, Muriel Cigars, Headline 
Cigars,) New York, N. Y.; Tide Water As- 
sociated Oil Co. (Tydol Gasoline, Veedol 
Motor Oil), New York, N. Y. & Tulsa, Okla.; 
Weekly Publications, Inc. (Newsweek Maga- 
zine), New York, N. Y. 

AUSTIN C. LESCARBOURA & STAFF 

The Adshop, Croton-on-Hudson, N. Y. 
Phone: CRoton 3444 

Senior Partner Austin C. Lescarboura 

Junior Partner Stanley A. Lescarboura 

Production Winifred Phillips 

Secretary Miriam Lescarboura 

Radio Accounts: Aerovox Corporation 
(Capacitors), New Bedford, Mass.; Claro- 



Btat Mfg. Co., Inc. (Controls and Resistors), 
Dover, N. H.; Allen B. Du Mont Labs. 
(Cathode-ray Tubes), Allen B. Du Mont 
Labs. (Television Transmitters), Allen B. 
Du Mont Labs. (Cathode-ray Instruments), 
Clifton, N. J.; Allen B. Du Mont Labs. (TV 
components), East Paterson, N. J.; Henry 
L. Crowley & Co. (Powdered Iron Cores and 
Steatite Parts), West Orange, N. J.; Indus- 
trial Instruments (Electrical Test Instru- 
ments), Jersey City, N. J.; Industrial De- 
vices, Inc. (Electrical Test Instruments), 
Edgewater, N. J.; Hudson Wire Company 
(Magnet and Bare Wires), Ossining, N. Y. 

TED LEVY ADVERTISING AGENCY 

811 Cooper Bldg., Denver 2, Colo. 

Phone: Main 7133 

ABP— ANPA 

President Ted Levy 

Radio Dept. Dir Barbara Aiton 

Production Mgr William Archenhold 

Radio Accounts: Ellis Canning Co. 
(Chili), Denver, Colo.; Sealy Mattress Co., 
Denver; Colorado Mattress Co., Denver, 
Colo.; Lee Jewelers, Denver. 

LEWIN, WILLIAMS & SAYLOR 
INCORPORATED 

40 East 49th St., New York 17, N. Y. 
Phone: MUrray Hill 8-6200 
AAAA— ABC— ABP— ANPA 

President A. W. Lewin 

Exec. V.-P. Pres. 

and Treasurer Sidney Matthew Weiss 

Vice Pres. & Sec'y Max Green 

Vice President Walter T. Pollock 

Vice President Leonard Newsteder 

Vice President Donald Waterbury 

Radio-TV Dir Robert Brennan 

Branch Office 

11 Commerce St., Newark 2, N. J. 

Phone: MI 3-3200 

Manager Leonard Newsteder 

Radio Accounts: G. N. Coughlan (Chim- 
ney Sweep), West Orange, N. J. ; Cook and 
Dunn (Paint), Newark, N. J.; Spandy, Inc. 
(Spandy), West Orange, N. J.; Harris- 
Upham (Brokerage), New York) ; Sophie 
Mae (Candy), Newark, N. J.; Rostwick, Inc. 
(Air-Gene) ; Bridgeport, Conn. 

TV Accounts: Borck and Stevens (Bak- 
ery), Bridgeport, Conn.; Chambers Gas 
Ranges (Range), Newark, N. J.; Spandy, 
Inc. (Spandy), West Orange, N. J.; Costa 
Ice Cream Co. (Ice Cream), Woodbridge, 
N. J.; G. N. Coughlan (De Moist), West 
Orange, N. J.; Hensler Brewing Co. (Beer), 
Newark, N. J.; Harris-Upham (Brokerage), 
New York; G. N. Coughlan (Process 33), 
West Orange, N. J.; Borden's (Frozen 
Foods), Newark, N. J.; Colonial House 
Candy (Candy), Newark, N. J. 



192 



A dvertising \ ^ o n v i v 



ADDISON LEWIS & ASSOCIATES 

2310 Stevens Ave., Minneapolis 4, Minn. 

Phone: AT 623.") 
ABP— ANPA— PPA— NOAB— APA— ABC 

Pres. & Aect. Exec Addison Lewis 

Production Manager Don H. Johnson 

Comptroller M. Saunderson 

Radio Accounts: Minnesota Amusement 
Co. (Theaters), Lavoris Co. (Mouthwash), 
Minneapolis, Minn. 

LILLER, NEAL & BATTLE 

810 Walton Bldg., Atlanta 3, Ga, 

Phone: Cypress 6521 

AAAA— ABP— NOAB— ANPA— APA 

SNPA— PPA 

Partner, Art Dir James L. Battle 

Partner, Acct. Exec C. K. Liller 

Partner, Acct. Exec William W. Neal 

Media Director Sarah Williams 

Branch Office 

40 E. 51st St., New York 22, N. Y. 

Phone: EL 5-7785 

Co-Mgrs Jack Wyatt, 

Regina Schuebel 
301 Palmetto Bldg., Columbia, S. C. 

Manager Caldwell Withers 

Radio Accounts: Brock Candy Company, 
Colonial Stores, Inc., Blackman Stock Com- 
pany, Bank of Georgia, National Nu-Grape 
Company. 

TV Accounts: Brock Candy Co., H. W. 
Lay Co. 

LLOYD, CHESTER & DILLINGHAM, 
INC. 

9 Rockefeller Plaza, New York 20, N. Y. 

Phone: Circle 5-8800 

ANPA— PPA— NOAB— ABC 

President Laurence M. Lloyd 

Vice-Pres. & Secty Charles F. Pietsch 

Treas. & Media Dir John J. Hagan 

Vice-Pres. & Art Dir M. H. Kates 

Production Manager William T. Kale**- 

LOCKWOOD-SHACKELFORD CO., 
INC. 

2001 Beverly Blvd., Los Angeles 4, Calif. 

Phone: DUnkirk 8-3121 

ABP— ANPA— APA— NOAB— PPA 

President Russell N. Lockwood 

Vice-Presidents Lou Holzer, 

Secretary M. W. Shackelford 

Treasurer E. M. Lee 

Branch Offices 

681 Market St., San Francisco 5, Calif. 

Phone: YUkon 6-5030 

Manager H. M. Carleton 

420 Madison Ave., New York 17, N. Y. 

Manager R. T. O'Connell 

Radio Accounts: Santa Fe Vintage (Santa 

Fe Wine), Los Angeles; Horsetrader Ed 

(Automobile Dealer), San Francisco; State 

Sewing Center (Sewing Machines), Seattle. 

TV Accounts: Girard's Inc. (Salad Dress- 



ing i. San Rafael; Kern Food Products 
(Foods), Cm I Humor Co. of Calif. (Ice 
Cream), Los Angeles. 

DUDLEY L. LOGAN ADV. 

448 S. Hill St.. Los Ingeles 13, Calif. 

Phone: M Idison 9-1604 

ANPA— AAAA— PPA— APA ABP 

President Dudley L. Logan 

Art Director Rosemar) Doermann 

Copy Chief, Media Dir. & 

Prod. Mgr Jack Waterman 

THE W. E. LONG CO. 

188 Randolph St., Chicago 1, III. 

Phone: RAndolph 6-4606 

ABP— ANPA— NOAB 

Chairman of Board L. W. Haas 

President E. E. Hanson 

Vice-Pres. & Advtg. Dir Win. Goodman 

Vice-Pres. & Dir. of Sales J. A. Smith 

Treasurer A. T. Downie 

Secretary H. G. Mergener 

Dir. of Radio & TV.... Edward C. Fritz, Jr. 

Asst. Dir. Radio-TV J. Minetz 

Radio Accounts: Amrhein's Bakery, Inc., 
Springfield, 111.; Atlanta Baking Co., Atlanta. 
Ga.; Mrs. Boehme's Bakery, San Angelo. 
Tex.; Bowman Baking Co., Alhuquerque. 
N. M.; Borck & Stevens, Bridgeport, Conn.: 
Brown's Bakery, Defiance, O.; Brown'.- 
Bread, Ltd., Toronto; Butter Krust Baking 
Co., Sunbury, Pa.; Cape Girardeau Baking 
Co., Cape Girardeau, Mo.; Capital City 
Bakery, Tallahassee, Fla.; Carpenter Baking 
Co., Milwaukee, Wise; City Bakery, Inc., 
St. Augustine, Fla.; H. H. Claussen's Sons. 
Inc., Augusta, Ga.; Cotton Bros. Baking Co., 
Alexandria, La.; Cross Baking Co., Mont- 
pelier, Vt. ; Dietzen's Bakeries, Anderson, 
Ind.; Dixie Maid Baking Co., Kingsport. 
Tenn.; Duquesne Baking Co., Pittsburgh, 
Pa.; Finney's Bakery, Greenville, Texas; 
Fisher Baking Co., Salt Lake City; Florida 
Baking Co., Pensacola, Fla.; Fluhrer Baker- 
ies, Inc., Medford, Ore.; Fuchs Baking Co.. 
So. Miami, Fla.; Gardner Baking Co., Madi- 
son, Wise; Gase Baking Co., Saginaw, Mich.: 
Gunzenhauser Bakery, Lancaster, Pa. ; Hal- 
ler's Eagle Bakery, Inc., Altoona. Pa.; Haves 
Baking Co., Oil City, Pa.; J. S. Hershey 
Baking Co., York. Pa.; Holsum Baking Co.. 
Roswell, N. M.; Holsum Bakery Co., Charles- 
ton, W. Va.; Holsum Bakery, Ft. Wayne. 
Ind.; Holsum Bakeries, Inc., New Orleans, 
La.; Holsum Bakers, Tampa, Fla.; Holsum 
Bakery Co., Lewiston, Ida.; Holsum Bread 
Co., Inc., Ft. Worth, Tex.; Holsum Baking 
Co., Harlingen, Tex.; Holsum Baking Co.. 
Lubbock, Tex.; Ideal Baking Co., Tyler, 
Tex.; Jamestown Baking Co., Jamestown. 
N. Y.; Lee Baking Co.. Victoria. Tex.; 
Master Baking Co., Mt. Vernon, 111.; Mc- 
Gogh Bakeries Corp., Birmingham, Ala.; 
Meadville Bread Co., Meadville, Pa.; The 



193 



Advertising Agencie 



Merchants Bakery, Inc., Norfolk, Va.; Chas. 
Newman Baking Co., Amarillo, Tex.; New 
Process Baking Co., Chicago, 111.; Alfred 
Nickles Bakery, Inc., Navarre, 0.; John J. 
Nissen Baking Co., Portland, Me.; Oak Cliff 
Baking Co., Dallas, Tex.; Old Homestead 
Bread Co., Denver, Colo.; Pan Gold 
Baking Co., Piepstone, Minn.; P. F. Petersen 
Baking Co., Omaha, Nebr.; Phoenix Bakery, 
Inc., Phoenix, Ariz.; Roskam Baking Co., 
Grand Rapids, Mich.; Sabine Holsum Bak- 
ers, Port Arthur, Tex.; San Joaquin Baking 
Co., Fresno, Calif.; Shipley Baking Co., Ft. 
Smith, Ark.; Spengler's Bakery, Lewiston, 
Ida.; Sunlite Bakery, Inc., San Jose, Calif.; 
Turner Baking Co., Borger, Tex.; Wilke 
Baking Co., Beatrice, Nebr.; Williams Bak- 
ing Co., Scranton, Pa. 

TV Accounts: New Process Baking Co., 
Chicago; McGough Bakeries Corp., Birming- 
ham; Carpenter Baking Co., Milwaukee; 
Phoenix Holsum Bakery, Phoenix; Fuchs 
Baking Co., So. Miami, Fla. 

EARLE LUDGIN & CO. 

121 W. Wacker Drive, Chicago 1, 111. 

Phone: AN 3-1888 

A A A A— ABP— ANP A- AP A 

President-Treasurer Earle Ludgin 

Exec. Vice-Pres Vincent R. Bliss 

Vice-Presidents. .Montgomery N. McKinney, 

John H. Wilmarth, Edward Chapman 

Radio & TV Director Jane Daly 

Time Buyer Ruth Babick 

Radio Accounts: Rit Products Corp., The 
Best Foods, Inc., W. F. McLaughlin & Co., 
Allen B. Wrisley (Wrisley Soap), Chicago, 
111. 

TV Accounts: Jules Montenier, Inc., The 
Best Foods, Inc., Kitchen Art Foods, Inc., 
W. F. McLaughlin & Co., Rit Products Corp. 
(All Purpose Rit), New York, N. Y.; Chi- 
cago Title & Trust Co., Chicago, 111.; Ecko 
Products Co. (Kitchen Utensils), Chicago, 
111.; Allen B. Wrisley Co., Chicago, 111, 

LYNN-FIELDHOUSE 

15 S. Franklin St., Wilkes-Barre, Pa. 

Phone: 2-7182-3 

ABP— ANPA— NOAB— APA 

Partners S. C. B. Lynn, 

L. S. Fieldhouse 

Radio-TV & Media Dir W. B. Pritchard 

Art Director C. L. Steyer 

Account Director William Anneman 

Branch Office 

51 E. 42nd St., New York 17, N. Y. 

Phone: MUrray Hill 2-4048 

Radio Accounts: Wise Potato Chip Co. 

(Potato Chips), Berwick; Planters Edible 

Oil Co. (Peanut Oil); Wilkes-Barre; Plant- 

er's Nut & Choc. Co. (Peanut Butter), 

Wilkes-Barre, Pa.; Quinlan Pretzel Co. 

(Pretzels), Reading; Purvin Dairy Co. 

(Milk), Wilkes-Barre, Pa. 



TV Accounts: Wise Potato Chip Co. (Po- 
tato Chips), Berwick; Quinlan Pretzel Co. 
(Pretzels), Reading, Pa.; Planter's Edible 
Oil Co. (Peanut Oil), Planter's Nut & Choc. 
Co. (Peanut Butter), Wilkes-Barre, Pa. 

W. D. LYON COMPANY 

303 Second Ave., Cedar Rapids, Iowa 

Phone: 5139 

AAAA 

President W. D. Lyon 

Vice President R. B. Creswell 

Radio-TV Director R. H. Schubert 

Radio Accounts: A. Y. McDonald Mfg. Co. 
(Water Systems), Dubuque, la.; Barron 
Motor Supply (Automotive Equipment), 
Cedar Rapids, la.; Collins Radio Company 
(Commercial Radio Equip), Cedar Rapids, 
la.; Crescent Electric Supply (General Elec- 
tric Appliances), Dubuque, la.; Bupane Gas 
Company (Bottled Gas), Cedar Rapids, la.; 
Tendersweet Sales Corp. (Canned Vege- 
tables), Vinton, la.; Kent Feeds (Livestock 
& Poultry Feeds), Muscatine. la.; Potosi 
Brewing Company (Beer), Potosi, Wise. 

TV Accounts: Maplecrest Turkey Farms 
(Frozen Turkeys & Chickens), Wellman, 
Iowa; Whink Products (Rust-Stain Re- 
mover), Eldora, Iowa; Crescent Electric Sup- 
ply (Appliance Distributor), Dubuque, Iowa 

MACE ADVERTISING AGENCY. INC. 

507 Lehmann Bldg., Peoria 2, 111. 

Phone: 6-0771 

ANPA— ABP— APA— PPA— NOAB 

President & Art Dir J. F. Fellay 

Vice-President R. W. Steele 

Sec.-Treas. & Gen. Mgr Jay J. Keith 

Copy Dept J. R. Shullaw 

MacFARLAND, AVEYARD & CO. 

333 N. Michigan Ave., Chicago 1. 111. 

Phone: RAndolph 6-9360 

ANPA— ABP— ABC 

President Hays MacFarland 

Vice-Pres. & Gen. Mgr Allen B. Dicus 

Exec. Vice-Pres A. E. Aveyard 

Media Director Betsy Tyroler 

Space Buyer Patricia Krai 

Radio-TV Dir Allan Fishburn 

Radio-TV Accounts: Zenith Radio Corp.; 
Drewrys, Ltd. (Beer & Ale), So. Bend, Ind. 

MacLAREN ADVERTISING CO.. LTD. 

372 Bay St., Toronto, Ont. 

Phone: Empire 4-0321 

ABC— ANPA 

President J. A. MacLaren 

Vice-Presidents E. V. Rechnitzer, 

J. Ferres 

Comptroller W. D. MacMahon 

Director W. G. Abe! 

Radio & TV Dir H. Horler 

Time Buyer V. D. L. Dyer 

Traffic Manager Kay Dale 



194 



Branch Offices 
410 Dominion Square Bldg., Montreal, P. Q. 

Manager F. P. Gill 

Radio Mary Moran 

911 Electric Rlwy. Chambers, Winnipeg, 
Manitoba 

Manager E. P. Thomson 

305 Province Bldg., Vancouver, B. C. 

Manager W. D. M. Patterson 

Radio John Hoyland 

111 Sparks St., Ottawa, Ontario 
Manager W. F. Harrison 

Radio Accounts: H. J. Heinz Co. of Can- 
ada (Food), Imperial Varnish & Color Co., 
Ltd., Imperial Oil Ltd. (Hockey and Base- 
ball), I. H. Lavery & Co., O'Cedar Company 
of Canada, Peoples Credit Jewelers, Peoples 
Credit Clothiers, Provincial Tire Co., Tuckett 
Tobacco Limited, Henry K. Wampole & Co., 
Ltd., Canadian General Electric, Standard 
Chemical (Javex), Christie Brown, Ltd. 
(Food), Standard Brands, Ltd., Shefford- 
Ingersoll Cheese, Dominion Fur Auction 
Sales, Intercontinental Packers, Ltd., Lake 
of Woods Milling Co., Stephen's Paints. 
Capilano Baseball (Sicks' Capilano Brewery, 
Ltd.), Home Oil Distributors, W. H. Malkin 
& Co.. Ltd., Nalley's Limited, Palmers' Lim- 
ited, G. W. Hogan (Car Dealer) ; Ainsworth 
Motors; General Motors of Canada; Cana- 
dian Shredded Wheat Co.; Canada Dry Ltd.; 
Provincial Tire Co. 

MacMANUS. JOHN & ADAMS 

Fisher Bldg., Detroit 2, Mich. 

Phone: TRinity 2-8300 

ANPA— APA— PPA— AAAA— ABC— NOAB 

Chairman W. A. P. John 

Pres. & Treas James R. Adams 

Exec. Vice-Pres Harvey G. Luce 

V.P., Media & Research Dir. 

Elmer W. Forehlich 

Radio Time Buyer Martha Ude 

Radio Accounts: Champion Spark Plug, 
Ferry-Morse Seed Co., Pontiac Motor Div., 
Dow Chemical Co. 
TV Accounts: Pontiac Motor Div. 

MALCOLM-HOWARD 

203 N. Wabash, Chicago 1, 111. 

Phone: Ran 6-7942 

ABP— ANPA— APA— PPA 

TV Writers-Producers George Janda, 

William Bent, Norine Freeman, Michael 

Brown, Stanford Kaatz 
Executive-Producers Arthur Holland, 

Hal Barkun, Max Holland 

Radio Accounts: Dad's Root Beer, Hol- 
lands Jewelers, Chicago Coliseum, Foherman 
Motors, Joy Candies, Ambrosia Brewing 
(Nectar Beer), Legion Ice Cream Co. (Ice 
Cream). 

TV Accounts: National TV & Electrical 
Living Show, Courtesy Motors (Autos), 
Fohrman Motors (Autos), Hudson Dealers 



Wo. (Autos). Hollands Jewelers, Dad' 
Root Beer Co. (Dad's Root Uteri, \mhro-iu 
Brewing Co. (Nectar Beer). Holler Derby 
(Sports Event), New York. N. Y.; Rubin's 
(Women's Apparel). Stiffel Bradlej d>. 
(Stiffel-Switch Lamps). Chicago. III.; Clinton 
Watch Co. (Clinton Watches). 
DAVID MALKIEL ADV. AGENCY 

172 Newbury St.. Boston 16, Mass. 

Phone: Copley 7-9580 
ABP— ANPA— APA— PPA— AAAN 

Production Manager Julian Malkiel 

Secretary Martha Brest 

Radio Accounts: Royal Crown of New 
England (Soft Drinks), Canadian Ace Ale 
(Beer & Ale), Ace Vacuum Stores (Vacuum 
Cleaners), Boston, Mass. 

MANSON-GOLD-MILLER, INC. 

1004 Marquette Ave., Minneapolis 2. Minn. 

Phone: GEneva 9619 

APA— ABP 

Pres. & Treas Robert P. Miller 

Vice-Pres. & Sec Eleanor L. Miller 

Art Dir. & Prod. Mgr Edward Harris 

Radio Account: Snyder Drug Stores. 

MARFREE ADVERTISING 
CORPORATION 

105 West 40th St.. New York 18. N. Y. 
Phone: LOngacre 4-7190 

Pres., Dir. Radio Harry A. Friedenberg 

V.P., Acct. Exec Sheppard Chartoc 

V.P., Comptroller E. M. Story 

Secretary-Treasurer Louis P. Randell 

TV Dir., Acct. Exec Barnett Friedenberg 

Account Executives J. Nye Delman, 

Mort Sobel, Howard Eisenberg, Herbert 

Futrain, Bert Newberger, James Sweeney 

Director Radio Harry A. Friedenberg 

Director TV Barnett Friedenberg 

Branch Office 

919 North Michigan, Chicago, 111. 

Phone: Whitehall 4-2651 

V.P. in Charge Sheppard Chartoc 

Radio Accounts: D-Con Company (D- 
Con), Chicago, 111.; House of TV (Televi- 
sion), Chicago, 111.; Lee TV (Television), 
New York, N. Y.; Galgano Distributing Co. 
(Phonograph Records), Chicago, 111.; Allen 
Card Co. (Greeting Cards), New York, 
N. Y.; Bankers Life & Casualty Co. (White 
Cross Hospitalization), Chicago. 111.; Bemac 
Enterprises (Perfumes), Memphis, Tenn.; 
House of Goddard (Quilt Lady, Perfex Elec- 
tric Shaver), Chicago, 111.; United Enter- 
prises (Fli-Pel), Chicago, 111. 

TV Accounts: R & F Company (Toys). 
New York, N. Y.; Garrick Music Shops 
(Music), Chicago, 111.; Plantation Estates 
(Real Estate), New York, N. Y.; Mizin 
Mfg. Co. (Furniture Accessories), New York, 
N. Y.; Raven Mills Corp. (Textiles), New 
York, N. Y.; B & B Toy Mfg. Co. (Educa- 
tional Toys), New York, N. Y.; Camer 



195 



Advert! 



Agencies 



Glass (Glass Lamps and Access.), New 
York, N. Y. 

MARSCHALK & PRATT CO. 

535 Fifth Ave., New York 17, N. Y. 

Phone: VAnderbilt 6-2022 

Partners H. C. Marschalk, 

S. H. Giellerup, S. L. Meulendyke, G. A. 

Poetschke, C. A. Peterson 
TV-Radio Director Curt A. Peterson 

Radio Account: Esso Standard Oil Co. 
(Petroleum), New York, N. Y. 

TV Account: Esso Standard Oil Co. (Pe- 
troleum), New York, N. Y. 

I. M. MATHES, INC. 

122 E. 42nd St., New York 17, N. Y. 

Phone: LExington 2-7450 

ABP— ANPA— APA— PPA— ABC 

President J. M. Mathes 

Treasurer A. E. Cox 

Secretary Carle E. Rollins 

Vice-Pres. & Dirs Wilfred S. King, 

W. T. Okie 
Vice-Presidents David C. Gibson, 

Dr. O. L. Tinklepaugh, Jan H. Meyer 

Director of Radio & TV Read H. Wight 

Radio Time Buyer Edna S. Cathcart 

Radio Accounts: Air France, American 
Viscose Corp., Austin Motor Co., Ltd. (Eng- 
land), Canada Dry Ginger Ale, Inc., New 
York, N. Y.; Houbigant Sales Corp., Im- 
perial Paper & Color Corp., Luden's, Inc., 
Reading, Pa.; The Pure Food Co., Inc., 
Mamaroneck, N. Y.; Union Carbide & Car- 
bon Corp., New York, N. Y. 

TV Account: Canada Dry Ginger Ale, Inc., 
New York, N. Y. 

MATHISSON & ASSOCIATES, INC. 

411 E. Mason St., Milwaukee 2, Wis. 

Phone: Daly 8-4090 
ABP— NOAB— PPA— APA— ANPA 
Pres., Art. Dir., Space Buyer, 

Research Dir C. A. Mathisson 

Vice-Pres. & Trea I. M. Henkel 

Copy Chief, Sec, Media Dir., 

Space Buyer Edward G. Ball 

Radio-TV Dir., 

Space Buyer Charles H. Helliwell 

Radio Account: Edwards Motor Co. 

JOSEPH MAXFIELD CO. 

87 Weybosset St., Providence 3, R. I. 
Phone: GAspee 4456-4457 
ABP— ANPA— ABC 
Pres., Space-Radio-TV-Time 

Buyer Joseph M. Finkle 

Vice-Pres.-Treas Aaron M. Finkle 

Copy Chief Richard D. Brugman 

Radio Director Dorothy M. Barry 

Production Mgr Anne E. Woled 

MAXON, INC. 

2761 E. Jefferson Ave., Detroit 7, Mich. 

Phone: LOrain 7-5710 

ANPA— APA— PPA— ABC— NOAB 



President Lou R. Maxon 

Vice-President Searle Hendee 

Treasurer W. I. (/Neil 

Secretary G. Reginald McKie] 

Branch Offices 
12 E. 53rd St., New York 22, N. Y. 

Vice-Pres., Gen. Mgr M. F. Mahoney 

Radio & TV Director S. James Andrews 

664 N. Rush, Chicago 11, 111. 

Manager L. J. Sholty 

Radio Account: Gillette Safety Razor Co. 

THE MAYERS CO., INC. 

2301 W. Third St., Los Angeles 5, Calif. 

Phone: DUnkirk 8-2111 

ABP— APA— NOAB— PPA— ANPA 

President Henry Mayers 

Vice-President Forrest Dolan 

Secretary Sophie Mayers 

Treasurer James P. Shelley 

Production Edith Hemphfling 

Media Director Madelyn Miles 

Radio Accounts: Gordon Bread Co., Hoff- 
man Candy Co., Adolps Foods Products 
(Meat Tenderizer), Pennzoil Co. (Oil & Lub- 
ricants), Sears Roebuck & Co. (Retail De- 
partment Store), Los Angeles, Calif. 

TV Accounts: Sears Roebuck & Co. (Re- 
tail Department Store), Adolphs Food Prod- 
ucts (Meat Tenderizer). 

McCANN-ERICKSON, INC. 

50 Rockefeller Plaza, New York 20, N. Y. 

Phone: JUdson 6-3400 

AAAA— ABC— ABP— ANPA— APA 

NOAB— PPA— BMB 

Chairman of Board .H. K. McCann 

Vice Chm. & Chm. of 

Exec. Comm Harrison Atwood 

President Marion Harper, Jr. 

Vice Pres. & Treas John L. Anderson 

Asst. Treas. & Compt Dixon R. Griswold 

Secretary Kathryn H. Kelly 

Vice Presidents (N. Y.)...R. M. Alderman, 
Frederick Anderson, Donald M. Arm- 
strong, Jr., James W. Blackburn, Donald 
G. Calhoun, W. H. Conine, Sidney W. 
Dean, Jr., J. L. Deane, G. B. Dearnley, 
Earl C. Donegan, Leonard F. Erikson, L. 
E. Firth, Emerson Foote, George H. Giese, 
Alberta Hays, C. A. Hoppock, Farish A. 
Jenkins, Daniel W. Keefe, Arthur J. Kemp, 
Alton Ketchum, Ralph B. Koser, Thomas 
P. Losee, Wm. E. McKeachie, Rudyard C. 
McKee, C. A. Posey, Florence A. Richards, 
Margot Sherman, R. E. Thompson, John 
H. Tinker, Jr., Samuel P. Walker, E. F. 
Wilson, Fred M. Zeder, Jr. 

Vice. Pres. of Radio-TV. . .Thomas H. Lane 

Vice Pres. of Radio-TV 

Programs Alfred J. Scalpone 

Vice Pres. of Radio-TV 

Services William C. Dekker 

Vice Pres. & Exec. 

Producer Dorothy B. McCann 



196 



\ il \ «• r i i s i n » Agencies 



Dir. of Radio-TV Program 

Development Hendrik Booraem 

Dir. of Radio-TV Commercial 

Copy Charles H. Wolfe 

Mgr. of Hollywood 

Office J. Neil Reagan 

Mgr. of Radio-TV Time 

Buying Robert M. Reusable 

Mgr. of Radio-TV 

Production Donald N. McClure 

TV Film Director Frank P. Bibas 

Branch Offices 
200 Berkeley St., Boston 16, Mass. 

Vice Pres.-Mgr Watson M. Gordon 

629 Euclid Ave., Cleveland 14, 0. 

Vice Pres.-Mgr Albert A. Sommer 

647 Griswold St., Detroit 26, Mich. 
Vice Pres.-Mgr Paul Holder 

707 Terrace Plaza Bldg., Cincinnati 2, O. 

Mgr G. Lester Williams, Jr. 

318 S. Michigan Ave., Chicago 4, 111. 

Vice Pres.-Mgr Homer Havermale 

Vice Presidents Walter C. Krause, 

G. Bowman Kreer, A. W. Sherer, Sidney 

A. Wells 
6331 Hollywood Blvd., Hollywood 28, Calif. 
Mgr J. Neil Reagan 

612 S. Flower St., Los Angeles 17, Calif. 
Vice Pres.-Mgr Burt Cochran 

114 Sansome St., San Francisco 4, Calif. 

Vice Pres.-Mgr H. Q. Hawes 

Vice Presidents Roswell H. Cochran, 

Clarence Hestorff, Frederick H. McCrea, 

Robbins Milbank 
310 Public Service Bldg., Portland 4, Ore. 
Mgr Willard E. Wilson 

Radio Accounts: Altes Brewing Co., 
American Trust Co., American Safety Razor 
Corp., Broadway Dept. Store, Inc., Califor- 
nia Packing Corp., California Wine Associa- 
tion, Chesebrough Mfg. Co., Cons'd., Chrys- 
ler Corporation— Chrysler Sales Div., Cold- 
stream Products Co., Columbia Records, Inc., 
Cowles Magazines, Inc., Crowell-Collier Pub- 
lishing Co., Frank Fehr Brewing Co., Gruen 
Watch Co., W. P. Fuller & Co., Lee Pharma- 
cal Co., The Leisy Brewing Co., Lucky 
Lager Brewing Co., Milk Foundation, Na- 
tional Biscuit Co., The Ohio Bell Telephone 
Co., Pacific Power & Light Co., Pharma- 
Craft Corporation, Portland Gas & Coke Co., 
The Richman Brothers Co., The S. O. S. 
Company, The Soil-Off Company, Southern 
California Gas Co. and Southern Counties 
Gas Co., Standard Oil Co. (Indiana), The 
Standard Oil Co. (Ohio), Swift & Co., Trans- 
Canada Air Lines. 

TV Accounts: Altes Brewing Co., Amer- 
ican Safety Razor Corp., Bell Brand Foods, 
Ltd., California Packing Corp., Chesebrough 
Mfg. Co., Cons'd., Chrysler Corporation — 
Chrysler Sales Div., Clark Brothers Chewing 
Gum Co., Congoleum-Nairn, Inc., Cowles 
Magazines, Inc., Esso Standard Oil Co., 



Frank Fehr Brewing Co., \\ . P. Fuller X 
Co., Gruen Watch Co., Hale Bros., Inc. 
"Junket" Brand foods, I.chn & I ink Prod- 
ucts Corp., The Leisy Brewing Co., Lucky 
Lager Brewing Co., Manufacturers Trust Co., 
The Maytag Company, Milk Foundation, 
Inc., National Biscuit Co.. The National City 
Bank of Cleveland, The Ohio Bell Telephone 
Co., Pepsodent Div. — Lever Bros. Co., 
Pharma-Craft Corporation, The Richman 
Brothers Co., The S. O. S. Company, The 
Soil-Off Company, Southern California Gas 
Co. and Southern Counties Gas Co., Standard 
Oil Co. (Indiana), The Standard Oil Co. 
(Ohio), Swift & Co., Vim Electric Co., Inc.. 
Westinghouse Electric Corp. 

McCORMICK COMPANY 

217 E. 7th Ave., Box 1931 Amarillo, Tex. 

Phone: 6-5333 

NOAB— ANPA— APA— SNPA 

Owner-Manager James L. McCorniick 

Art Director Stefan Kramer 

Radio Accounts: Shamrock Oil & Gas 
Corp. 

L. E. McGIVENA & CO., INC. 

444 Madison Ave., New York 22, N. Y. 

Phone: PLaza 3-7422 

ANPA— ABP— APA— PPA— ABC 

President L. E. McGivena 

Exec. V.P., Copy Chief Howard W. Roper 

Secretary John W. Brennan 

Art Director Samuel Josephs 

Production Manager James J. Preston 

Space Buyer Mrs. Marguerite Andrews 

McKEE & ALBRIGHT, INC. 

1400 South Penn Square, Philadelphia 2, Pa. 
Phone: LOcust 7-4737 
ANPA— PPA— APA 

President Roy J. McKee 

Vice-Pres. & Treas David R. Albright 

Vice-Pres. Radio-TV. .. James A. McFadden 

Time Buyer Evelyn Walmsley 

Vice-Pres., Mdse Howard H. Yaw 

Secretary T. E. Libby 

Radio Accounts: Western Maryland Dairy. 
Phila. & Reading Coal & Iron Co., General 
Ice Cream Corp., Breyer Ice Cream Co., 
Breakstone Bros., Inc. (Dairy Products), 
New York, N. Y. 

TV Accounts: General Ice Cream Co., 
Breyer Ice Cream Co., Phila. & Reading 
Coal & Iron Co., Breakstone Bros., Inc., 
Renuzit Home Products Co., Keebler-Weyl 
Baking Co. (Biscuits & Crackers), Phila. 

McKIM ADVERTISING LIMITED 

Dominion Square Bldg., Montreal, Que., Can. 

Phone: Lancaster 5192 

ANPA— ABC— APA 

President James M. Baxter 

Vice-Pres., Sec.-Treas J. W. Thain 

Branch Offices 

47 Fraser Ave., Toronto, Ont. Canada 

Manager E. W. Brodie 



197 



Advertising Agencies 



Paris Bldg., Winnipeg, Man., Canada 

Manager A. A. Brown 

Province Bldg., Vancoucer, B. C, Canada 

Manager W. J. Sandstrom 

376 Strand, London, W.C. 2, Eng. 
Acting Manager H. Suffell 

MELAMED-HOBBS, INC. 

609 Second Ave. So., Minneapolis 2, Minn. 

Phone: Bridgeport 1225 

ANPA— PPA— NOAB— APA— SNPA 

President-Treasurer Louis Mclamed 

Vice-President S. E. Melamed 

Secretary M. O. Gooder 

Media Director Jon Bjornson 

Brunch Offices 

E. 906 First National Bank Bldg., St. Paul 1, 

Minn. 

Manager E. T. Holmgren 

Melamed-Hobbs, Baskin & Livingston 
333 . Michigan Ave., Chicago 1, 111. 

Manager , E. R. Livingston 

Radio Accounts: Chocolate Products Co., 
Lan-O-Sheen, Inc., Minnesota Farm Bureau 
Federation, Milk Foundation of Minnesota. 

ARTHUR MEYERHOFF & CO. 

410 N. Michigan Ave., Chicago 11, 111. 

Phone: DElaware 7-7860 
ANPA— PPA— AAAA— NOAB— APA 

President Arthur E. Meyerhoff 

General Manager J. H. Black 

Financial Manager J. A. Johnston 

Director of Radio & TV. .Benjamin J. Green 

Assoc. Radio & TV Dir George Rich III 

Radio Time Buyer Carol Colby- 
Space Buyer Mary Hauser 

Copy Chief M. E. Chon 

Branch Office 
759 N. Milwaukee St., Milwaukee 2, Wis. 

Manager George Grabin 

Radio Accounts: Chicago National League 
Ball Club, Illinois Meat Company, Mil- 
waukee Elec. & Transport Co., Wisconsin & 
Michigan SS Co., Wm. Wrigley Jr. Company, 
Patricia Stevens Models' Finishing School, 
Chicago Transit Authority, Clark's Super 
Gas. 

C. L. MILLER COMPANY, INC. 

521 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-1010 

AAAA— ABC— ABP— ANPA— APA 

NOAB— PPA 

President C. L. Miller 

Treas., Radio & TV Dir G. V. Carhart 

Sec, Radio & TV Dept L. L. Hoffman 

Secretary P. P. Hoffman 

Spot Time Buyer Miss R. Driscoll 

Branch Office 

333 No. Michigan Ave., Chicago 1, 111. 

Phone: CEntral 6-1640 

Manager I. M. Tuteur 

Radio Accounts: Corn Products Sales Co. 
(Karo, Mazola, Linit, Niagara Starch), 
Bachman Choc. Mfg. Co. (Old Sol Bar); 



Circle Line Sightseeing Yachts, Blue Chan- 
nel Corp. (Harris American Crabmeat, Har- 
ris American Deviled Crabmeat). 

TV Accounts: Corn Products Sales Co. 
(Niagara Starch). 

DAN B. MINER CO. 

304 S. Kingsley Drive, Los Angeles 5, Calif. 

Phone: DUnkirk 8-3301 

AAAA— ABC— ABP— ANPA— APA— CAN 

NOAB— PPA 

President Dan B. Miner 

Exec. Vice-Pres J. C. Morse 

Vice-Presidents I. M. Greer, 

Hildred Sanders, Richard Glover 

Secretary-Treasurer M. R. Sweeney 

V.P. in Chg. Radio & TV. . . .Hildred Sanders 
Asst. Radio & TV Dirs. Robert Black, 

Arthur Trask 

Radio TV Accounts: American Beauty 
Macaroni (West Coast Div.) (Macaroni), Los 
Angeles; Forest Lawn Co. (Mortuary & 
Cemetery), Glendale; Lakewood Park, Inc. 
(Houses), Lakewood Park; Interstate Ba- 
keries Corp. (Weber Bread), Kendall Foods, 
Inc. (Dog Foods), Smart & Final Co. 
(Foods); Bu-Tay Products Ltd. (Rain- 
drops) ; Freemans Frozen Foods (Fish) ; 
Blue Cross Plan (Health Insurance). 

EMIL MOGUL CO., INC. 

250 W. 57th St., New York 19, N. Y. 
Phone: CO 5-2480 
ABP— ANPA— PPA 

President Emil Mogul 

Secretary-Treasurer Helene Mogul 

Exec. Vice-Pres Charles L. Rothschild 

Vice-Presidents Seth D. Tobias, 

Myron A. Mahler, Rino Negri, Milton 

Guttenplan 

TV Dir Carlo de Angelo 

Radio & TV Time Buyer. . .Helen Munroe 

TV Producer Lee Reynolds 

Production Manager Al Mauro 

Art Director William Jacoby 

Media & Research Dir Joel Martin 

Copy Chief Maxwell Sapan 

Radio Accounts: Barney's Clothes (Men's 
& Boys' Clothing), Beriolo Import Co. 
(Berio & Francesconi Oil), New York, 
N. Y.; Gem Oil, Brooklyn, N. Y.; Napa 
Valley Grape Prod. (Colombo Wine), New 
York, N. Y. ; Canadian Fur Corp. (Women's 
Furs), New York and New Jersey; Ronzoni 
Macaroni Co. (Macaroni & Spaghetti Prod.), 
Long Island City, N. Y.; National Shoes 
(Children's, Women's & Men's Shoes), 
Somnyl Pharmacal Corp. of America (Nu- 
Pax), New York; Blue Ridge Textile Co., 
New York; Klein Bros. (Kaybee Silks), 
New York; Knomark Mfg. Co., Inc. (Esquire 
Boot Polish), N. Y.; Modern Industrial 
Bank, New York; Rock-Flint (Flints), Far 
Rockaway, N. Y.; Stone-Tarlow Co., Inc. 
(Shoes), Brockton, Mass.; M. Wile & Co., 



198 



Advertising Agencies 



Inc. (Don Richards Men's Clothes), Buffalo. 
N. Y. 

TV Accounts: Knomark (Esquire Boot 
Polish), Brooklyn. N. Y.; National Shoes 
(Children's. Women's & Men's Shoes). New 
York, N. Y.; Ronzoni Macaroni Co. (Maca- 
roni & Spaghetti). Long Island City, N. Y. 

THE CHESTER C. MORELAND CO. 

1104 Times-Star Tower, Cincinnati 2, O. 

Phone: PArkwav 1178 

PPA— ABP— ANPA 

President Chester C. Moreland 

Secretary Walter H. Strauss 

V.P. & Time Buyer Carl H. Press 

Radio Accounts: Coney Island, Inc., Coca- 
Cola Bottling Co., Cincinnati Times-Star. 

TV Accounts: Coney Island, Inc., Coca- 
Cola Bottling Co., Cincinnati Times-Star. 
Cincinnati. 

MOREY, HUMM & JOHNSTONE. INC. 

350 Fifth Ave., New Yo E k 1, N. Y. 

Phone: BR 9-5950 
ABP— ANPA— APA— NOAB— PPA 

President Sylvester M. Morey 

Exec. Vice-Pres Llewellyn B. Van Doren 

V.P. & Mgr. Utility & Home 

Appliance Dept Alhert W. Humm 

V.P. & Copy Chief Stanley F. Ellsworth 

V.P. & Art Dir William G. Sutton 

Vice-Pres. & Merch. Dir.. . .Walter J. Andree 

Secy. & Treas William G. Carmody 

Media Director Frank E. McElmoyl 

TV Director W. L. Wernicke 

Time Buyer Kathryn Shanahan 

Branch Office 
9 Rockerfeller Plaza, New York 20, N. Y. 

Phone: PL 7-8060 
V.P. Chg. Midtown Office. .Muriel Johnstone 

Mdse. Counsellor Rosamond Gilmartin 

Radio Accounts: Sinclair Refining Co., 
Richfield Oil Corp. of N. Y. 

TV Accounts: Sinclair Refining Co., New 
York, N. Y. 

RAYMOND R. MORGAN CO. 

6233 Hollywood Blvd., Hollywood 28, Calif. 

Phone: HEmpstead 4194 

ANPA— APA— NOAB 

President Raymond R. Morgan 

Exec. Vice-Pres Robert C. Temple 

Account Executives Jack Kerr, 

L. W. Hobson, John Burton 

V.P. in Chg. Radio-TV James C. Morgan 

Production John Burton 

Time Buyer Terry Brady 

Copy Chief Audrey Sharpe 

Branch Office 

260 California St., San Francisco 11, Calif. 

Phone: DOuglas 2-6073 

Manager Porter Anderson 

Affiliate 

Goodkind, Joice & Morgan, Inc. 

Palmolive Bldg., Chicago 11, 111. 

President Clyde M. Joice 



Chief Executive. .. .Raymond R. Morgan, Jr. 

Radio Accounts: Planters Nut Choc Co.. 
J. A. Folger & Co., Los Angeles Soap Co., 
(White King Granulated Soap: Scotch Triple 
Action Cleanser; Sierra Pine Toilet Soap); 
Institute of Religious Service, Neb. Beverage 
Co. 

TV Account: Neb. Beverage Co. (Par-T- 
Pak>. 

MORSE INTERNATIONAL, INC. 

122 E. 42nd St., New York 17, N. Y. 
Phone: ORegon 9-4600 
APA— PPA— NOAB 

Chairman of the Board A. T. Preyer 

President J. Patterson 

Exec. Vice-Pres. & Treas M. F. House 

Space Buyer F. D. Davies 

Mgr. Radio & TV Dept C. C. Slay ban gh 

Export Media Mgr Aurora Blando 

Director of Prod M. K. Burkett 

Group Prod. Mgrs W. W. Williams, 

D. R. Quist, W. J. Berey 

Sr. Art Director L. Szalay 

Group Art Directors E. Ellis. 

S. Nagle 

Art Studio Mgr C. Scimecca 

Account Executives Constance Boland, 

Emory Ward, E. R. Korth 

Radio Accounts: Vick Chemical Co. (Vick 
Products), The Sofskin Co. (Sofskin Hand 
Cream), Prince Matchabelli, Inc. (Prince 
Matchabelli Perfumes & Cosmetics), Alfred 
D. McKelvey Co. (Seaforth Men's Toilet- 
ries). 

MOSELLE & EISEN ADV. AGENCY 

522 Fifth Ave., New York 18, N. Y. 

Phone: MUrray Hill 2-4939 

PPA— ANPA 

Partners Henry Eisen. 

Rose Moselle 
Copy Chief, Publicity Dir. . .Mildred Barsky 
Art Dir., TV Prod. .. .Frederick H. Cassens 
Production Manager M. Baumstein 

MOSER & COTINS, INC. 

10 Hopper St., Utica 3, N. Y. 

Phone: 4-6141 

ABP— ANPA— APA— NOAB— PPA— SNPA 

Pres. & Treas Arthur S. Cotins 

Asst. to President Robert MacFarland 

Vice-Presidents James N. Brown, 

L. B. Reigler 

Secretary Mrs. Mildred S. Benson 

V.P. & Art Dir. . .A. Montgomery Huntington 
Sp. Buyer & Research Dir.. Miss L. B. Mang 
Asst. Sp. Buyer. .Miss Christine II. Van Dyke 

Asst. Research Dir Mrs. Pearl A. Curtis 

Production Manager Fred Michel 

Merchandising Director. .. .R. Del Dunning 

Account Executives Arthur S. Cotins. 

James N. Brown, L. B. Reigler. Geo. P. 

Hodges, Robert F. MacFarland, Harry T. 

Duffy, Kenneth S. Duffes 

Radio Accounts: Animal Foundation. Inc. 



199 



Advertising Agencies 



(Hunt Club Dog Food), Sherburne, N. Y.; 
C. A. Durr Packing Co. (Meat Products), 
Utica, N. Y.; Empire Crafts Corp. (Silver- 
ware), Newark, N. J. 

TV Accounts: C. A. Durr Packing Co. 
(Meat Products), Utica, N. Y.) ; General 
Ice Cream Corp. (Sealtest Ice Cream), Utica, 
N. Y.; Honey Butter Products Corp. (Honey 
Butter), Ithaca, N. Y.; Animal Foundation, 
Inc. (Hunt Club Dog Food), Sherburne, 
N. Y. 

MOSS ASSOCIATES 

415 Lexington Ave., New York 17, N. Y. 

Phone: MUrray Hill 7-7377 

ABC— ABP— ANPA 

President Joseph H. Moss 

Vice-President Martin W. Jacobson 

Radio & TV Dir Miles Shefferman 

C. WENDEL MUENCH & COMPANY 

75 E. Wacker Drive, Chicago 1, 111. 

Phone: Financial 6-3481 

ABP— ANPA— PPA 

President C. W. Muench 

Media Director Victor Fabian 

Production Manager Wm. G. Fisher 

Copy Chief Glenn E. Martin 

Radio Accounts: Adams Corp. (Snacks — 
Korn Kurls), Beloit, Wis.; Monarch Brewing 
Co. (Beer), Chicago, 111.; Maurer-Neuer Co. 
(Meat Products), Kansas City, Mo.; A. F. 
Schwahn & Sons Co. (Meat Products), Eau 
Claire, Wis.; L. C. Forman & Sons Co. (Con- 
diments), Pittsford, N. Y.; Fanny May Candy 
Co. (Candy), Fox De Luxe Foods, Inc. 
(Poultry), Chicago, 111.; Pavelka Brothers 
(Meat Products), Cleveland, 0.; Triangle 
Restaurant Co. (Restaurant), Chicago, 111.; 
Toffenetti Restaurant Co. (Restaurant), New 
York, N. Y. 

TV Accounts: The Griffith Laboratories, 
Inc. (Spices) ; Monarch Brewing Co. 
(Beer), Chicago, 111. 

NATIONAL EXPORT ADVERTISING 
SERVICE, INC. 

405 Lexington Ave., New York 17, N. Y. 
Phone: MUrray Hill 9-6835 

President Paul R. Kruming 

Vice-President Thomas W. Hughes 

Secretary Joseph W. Madden 

Copy Chief John L. Albright 

Art Director Walter Kelly 

Radio & TV Director James G. Zea 

Time Buyer Harriette Belille 

Radio and TV Accounts: American Safety 
Razor, Borden Co., Electric Auto-Lite, Ester- 
brook Pen, H. J. Heinz, Lambert Pharmacal 
Co., Lever Brothers (U. S.), National Car- 
bon Co., Quaker Oats Co., Ruppert Brewery, 
W. R. Warner, R. Hudnut, Westinghouse. 

NEEDHAM, LOUIS & BRORBY, INC. 

135 S. LaSalle St., Chicago 3, 111. 

Phone: STate 2-5151 

AAAA— ANPA— PPA— NOAB—APA 



ABC— ABP 

President Maurice H. Needham 

Vice-Presidents John J. Louis, 

Melvin Brorby, W. Raymond Fowler, 

Wm. D. Home, Jr., Wm. P. Bager, Wm. 

H. Ohle, Wm. R. Kinnaird 
Vice-Pres. & Media Dir... Otto R. Stadelman 
Vice-Pres. & Radio-TV Dir... Allan Wallace 

Sec.-Treas Max D. Anwyl 

Branch Office 

1680 North Vine St., Hollywood 28, Calif. 

Vice-Pres. & Mgr Frank Pittman 

Radio Accounts: Kraft Food Co., S. C. 
Johnson & Son, Swift & Co., Wieboldt Stores, 
Inc., Derby Foods, Inc. 

NEFF-ROGOW, INC. 

30 Rockefeller Plaza, New York 20, N. Y. 

Phone: Circle 7-4230 

Pres., Radio Time Buyer. . .William Rogow 

Account Executive. . .Stewart Pierce Brown, 

Yale Shafer 
Personnel Director Harriet Barnett 

Radio Accounts: Melville Shoe Corp. 
(Shoes), Joseph Martinson & Co. (Coffee), 
Bond Stores, Inc. (Clothing), New York, 
N. Y. 

TV Accounts: Melville Shoe Corp. 
(Shoes), New York, N. Y.; Bond Stores, 
Inc. (Clothing), New York. 

RALPH NELMS, INC., ADV. 

318 St. Louis St., Springfield 3, Mo. 

Phone: 4-2555 

APA 

President Ralph A. Nelms 

Secretary Irene A. Bass 

Art Director J. H. Richards 

Radio Accounts: Wilson Bros. Mfg. Co. 
(Hooked Rug Materials), Springfield; Wilke 
Laboratories (Poultry & Livestock Reme- 
dies), West Plains; Old Nick Seed Co. (Seed 
Corn & Treatment), St. Joseph; Meek Lum- 
ber Cos. (Lumber Yard Chain), Lockwood; 
Pioneer Products, Inc. (Cough Medicine), 
Hoffman-Taff, Inc. (Chemicals), Springfield; 
Independent Stave Co. (Wood Products), 
Lebanon; Reynolds Mfg. Co. (Reyco Tan- 
dem), Springfield, Mo. 

GEORGE R. NELSON, INC. 

208 State St., Schenectady 5, N. Y. 
Phone: 4-4135 

Pres. & Treas George R. Nelson 

Vice-President Helen C. Nelson 

Secretary Alice Pach 

Art Director Arnold Hitchins 

Radio, Copy, Pub. Dir Robert S. Cragin 

TV Director Edward F. Flynn 

Radio Time Buyer Anne F. Pratt 

TV Time Buyer Sybil Van Patten 

Assoc. TV Prod Jack Landt 

Branch Office 

150 W. 49th St., New York 18, N. Y. 

Phone: Circle 5-5431 

Assoc. TV Producer Jack Landt 



200 



Advertisin g A g e n v i e s 



Radio Transcription Production Accounts: 
General Electric Company, Electronics Divi- 
sion (C. E. Radios and TV Sets), Syracuse, 
N. Y.; Saratoga Association (Racing Associa- 
tion), Saratoga & New York, N. Y.j Gen- 
eral Electric Company, Appliance Division 
(Refrigerators, Stoves, etc.), Bridgeport, 
Conn.; National Dairy Company (Sealtesl 
Dairy Prods.), Benrus Watch Company 
(Watch Manufacturer), New York, N. Y.; 
Marcus Breiers' Sons (Sports Clothing). 
Mohawk Carpet Mills, Inc. (Rug & Carpet 
Mfrs.), Amsterdam, N. Y.; Stein Clothes, 
Inc. (Sir Little Garments), Pepsi-Cola Com- 
pany, Soft Drink Mfrs.), New York, N. Y.; 
Spaulding Bakeries, Inc. (Spaulding Baked 
Products), Binghamton, N. Y.; Plough, Inc. 
(St. Joseph Aspirin, Mexsana, etc.), Mem- 
phis, Tenn.; Block Drug Company (Pharma- 
cal Products), Jersey City, N. J.; D. L. & W. 
Coal Co. (Blue Coal), New York; Shell Oil 
Co., N. Y.; National Pressure Cooker Co. 
(Presto Prods.) Eau Claire, Wis.; Robert 
Hall Clothes, N. Y. 

Radio Accounts (Time) : William W. Lee 
& Co. (Save-the-Baby), Watervliet, N. Y.; 
A. L. Parsons & Son & Parsons, Inc. (Ford 
Dealer), Central Bridge and Amsterdam, 
N. Y. ; Rudolph Brothers, Inc. (Jewelry 
Chain), Syracuse, N. Y.; Saratoga Associa- 
tion (Racing Association), New York & Sara- 
toga, N. Y.; Rodgers Liquor Company 
(Liquor Distributor), Albany, N. Y. ; Union- 
Fern, Inc. (Furniture Chain), Troy, N. Y. ; 
Perma Stone Co. (Bldg. Materials), Albany, 
N. Y. 

Television Film Production Accounts: 
Pepsi-Cola Company (Soft Drink Mfrs.), 
New York, N. Y.; Saratoga Association (Rac- 
ing Association), New York & Saratoga, 
N. Y.; Plough, Inc. (St. Joseph Aspirin), 
Mexsana, etc.), Memphis, Tenn.; Hosid 
Prods., Inc. (Rug Cleaner), Syracuse; Mo- 
hawk Carpet Mills, Amsterdam, N. Y. 

Television Accounts (Time) : Mohawk 
Carpet Mills, Inc. (Rug & Carpet Mfrs.), 
Amsterdam, N. Y.; Allen's Appliances, Inc. 
(G. E. Appliance Store), Apex Department 
Store (Department Store), Carl Company 
(Department Store), Golub Corporation 
(Super-markets), William W. Lee & Co. 
(Save-the-Baby), Watervliet, N. Y.; A. L. 
Parsons & Son, and Parsons, Inc. (Ford Deal- 
ers), Amsterdam, N. Y. ; Saratoga Associa- 
tion (Racing Association), Saratoga & New 
York, N. Y.; Wm. Sherry Tire Co. (Tire 
Dealer), Rodgers Liquor Co. (Liquor Dis- 
tributor), Albany, N. Y.; Breslaw Brothers, 
Inc. (Furniture Chain), Schenectady, N. Y. ; 
Rudisco, Inc. (Dumont TV Distributors), 
Albany, N. Y.; Golub Corp. (Super mar- 
kets), Schenectady; Hosid Products, Inc.; 
Empire State Distributors (Arvin TV) ; Na- 



tional Pressure Cooker Co.; Nemelh Motore 
Inc.. Troy. 

TED NELSON ASSOCIATES 

730 Fifth \n... \,u York I 1 '. Y Y. 

Phone: Circle 6-8470 

Owner Ted Nelson 

Script Director Ralph Tollni- 

TV Directors Perry Bruskin, 

Charles Durand 

Radio Accounts: Edlie Electronics Corp., 
Delia Supplj Co., Saul Rirns, New York, 
N. Y.; Delta Photo Suppl) Co., Authentic 
Publications, N. Y.; Geographia Corp. (Pub- 
lishers), New York. 

TV Accounts: Authentic Publications, New 
York; Gothams Professional Basketball 
Team, New York. 

NEWMAN, LYNDE & ASSOCIATES, 
INC. 

Florida National Bank Hldg., Jacksonville 2, 

Fla. 

Phone: 3-4435 

ABP— ANPA— APA— NOAB 

Ch. of Bd. & Treas M. T. Newman 

Pres., Radio Dir Hunter Lynde 

Exec. Vice-Pres Kenneth F. Small 

V.-P.-TV Dir David E. Robeson 

Secy. & Pub. Dir Ronald G. Sercombe 

Radio-TV Dept. 

Exec. Vice-Pres Hunter Lynde 

Branch Office 

1313 Congress Bldg., Miami, Fla. 

Phone: 3-6359 

Vice-President Allan C. Gottschaldt 

Radio Accounts: Jax Brewing Co. (Beer), 
Bond-Howell Lumber Co. (Bldg. Supplies), 
Nickle Tackle Co. (Fishing Lure), Jackson- 
ville, Fla. 

TV Account: Jax Brewing Co. (Beer), 
Jacksonville, Fla. 

ELLIOTT NONAS, ADVERTISING 

417 East 54th St., New York 22, N. Y. 
Phone: MU 8-2937 

Owner Elliott Nonas 

Art Director Bert Lief 

Media Director Margo Burke 

Production Mgr Ava Morgan 

Radio Accounts: Teldisco, Inc. (Zenith 
Radio & Television, Tracy Sinks & Kitchens, 
Thor Washers, International Harvester, etc.), 
East Orange, N. J.; Olson & Co., Inc. (Du 
Mont Television), Philadelphia, Pa.; Old 
Dutch Coffee Co., Inc. (Old Dutch Coffee), 
New York, N. Y. 

TV Accounts: Teldisco, Inc. (Spot An- 
nouncements), East Orange, N. J.; Old Dutch 
Coffee Co., Inc. (Old Dutch Coffee), New 
York, N. Y. 

R. T. O'CONNELL COMPANY 

420 Madison Ave., New York 17, N. Y. 

Phone: PLaza 3-5412 

AAAA— ABP— ANPA 

President R. T. O'Connell 



201 



Advert 



ng Agencie 



Exec. Vice Pres Ethel Merklen 

Vice President George Miller 

V.P. Chg. of AM-TV David D. Polon 

Radio Accounts: Champion Implement 
Corp. (Spray Gun), New York, N. Y.; Dean 
Ross Piano Studios, Inc. (Piano Method), 
New York, N. Y.; Pomatex Co., Inc. (Bril- 
liantine), New York, N. Y.; Noble Pine 
Products Co. (Pharmacal Products), Newark, 
N. J.; Bonomo Culture Institute (Physical 
Culture Pub. & Equip.), New York, N. Y. 

TV Accounts: Bonomo Culture Institute 
(Physical Culture Pub. & Equip.), New 
York, N. Y.; Pomatex Co., Inc. (Brillian- 
tine), New York, N. Y. 

OLIAN ADVERTISING CO. 

Ambassador Bldg., St. Louis 1, Mo. 

Phone: CEntral 8380 
ABP— ANPA— PPA— APA— NOAB 

President Irwin A. Olian 

Vice-Presidents Harold A. Thomas, 

J. W. Goldstein 

Radio-TV Director Margaret H. Nelson 

Account Executives H. A. Thomas, 

J. W. Goldstein, James Spencer, M. H. 

Nelson, R. Mahon, James J. O'Neal 

Radio Accounts: General Grocer Co. 
(Topmost Foods, Manhattan Coffee), Say- 
man Products Co. (Sayman Soap), Pevely 
Dairy (Jitterbug Dairy Products & Reddi- 
Wip), Dining Car Coffee Co. (Dining Car 
Coffee), ARA Dist. Co. (Capehart TV), Mer- 
cantile Commerce Bank, Ritepoint Co. 
(Liters), Knapp-Monarch (Magik-Rid), G. 
S. Suppiger Co. (Brook's Catsup), Vess 
Bottling Co. (Vess Beverages), St. Louis, Mo. 

TV Accounts: Pevely-Dairy Co. (Reddi- 
Wip), Ritepoint Co., G. S. Suppiger Co., 
Mercantile Commerce Bank, Knapp-Mon- 
arch, ARA Distributing Co., St. Louis, Mo.; 
General Grocer Co. (Topmost Foods, Man- 
hattan Coffee); Dining Car Coffee Co.; Ves- 
tal, Inc. (Wax-Rite), St. Louis. 

OLMSTED & FOLEY 

1200 2nd Ave. So., Minneapolis 3, Minn. 

Phone: ATlantic 8166 

AAAA— ABC— ABP— ANPA— AFA 

Partner Ward H. Olmsted 

Partner John T. Foley 

Acct. Executive Clarence H. Russell 

Dir. of Radio & TV James D. McTighe 

Acct. Executive John K. Mortland 

Acct. Executive Robert B. Pile 

Radio Accounts: 1st National Bank, Minne- 
apolis, Minn.; King Midas Milling Company 
(King Midas Flour & King Midas Feeds), 
Minneapolis, Minn.; Marshall-Wells Com- 
pany (Appliances, Paints, etc.), Duluth, 
Minn.; Regan Brothers (Holsum Bread). 
Minneapolis, Minn.; Rochester Dairy (Dairy 
Products), Rochester, Minn.; Russell-Miller 
Milling Company (Occident Flour & Mixes, 



Farm Feeds, American Beauty Flour & 
Mixes — Dallas, Texas), Minneapolis, Minn.; 
Kaiser-Frazer, Inc. (Automotive), Minne- 
apolis, Minn.; Schmidt Brewing Company 
(Beer), St. Paul, Minn.; Laser Laboratories 
(Natcol Hair Lotion), Minneapolis, Minn. 

TV Accounts: 1st National Bank, Minne- 
apolis, Minn.; Chun King Sales, Inc. (Ori- 
ental Foods), Duluth, Minn.; Regan Brothers 
(Holsum Bread), Minneapolis, Minn.; Red 
Owl Stores (Grocery Products), Minneapo- 
lis, Minn.; Russell-Miller Milling Company 
(Occident Flour & Mixes, Farm Feeds, 
American Beauty Flour & Mixes — Dallas, 
Texas), Minneapolis, Minn.; Kaiser-Frazer 
Dealers, Inc. (Automotive), Minneapolis, 
Minn.; Schmidt Brewing Company (Beer), 
St. Paul, Minn.; Laser Laboratories (Natcol 
Hair Lotion), Minneapolis, Minn.; Brechet 
& Richter (Gold Cross Beverage Base), 
Minneapolis, Minn. 

O'NEIL, LARSON, McMAHON 

230 N. Michigan, Chicago 1, 111. 

Phone: And. 3-4470 

ABC— ABP— ANPA— AFA 

Partner Nelson J. McMahon 

Partner Edw. H. Larson 

Exec. V.P Walter Zivi 

Controller J. 0. Webb 

Sr. Acct. Exec W. P. McWilliams 

New Bus. Dir F. G. Stein 

Acct. Execs Elmer Silha, John Cherbo, 

Norman Larson 

Merch. Mgr R. J. Smasal 

Merch. & Pub. Dir J. Littleton 

Media Dir. & Radio-TV Buyer 

Marshall Edinger 

Prog. Director Stan Kaatz 

Branch Offices 

290 Madison, New York City 

Phone: MU 5-1464 

Manager M. Robinson 

7 Trinity Sq., Toronto, Canada 

ROBERT W. ORR & ASSOCIATES, 
INC. 

4 W. 58th St., New York 19, N. Y. 

Phone: PLaza 9-8050 

ABC— ANPA— NOAB— PPA 

President Robert W. Orr 

Vice-Pres Eldon Sullivan 

Vice-President Arthur Livingston 

Sec.-Treas Robert P. Clark 

Radio-TV Director Lou Ergman 

Branch Offices 
9130 Sunset Blvd., Los Angeles, Calif. 

Exec.-in-Chge Richard Piggs 

Radio Accounts: Andrew Jergens Co. 
(Woodbury & Jergens), Cincinnati, O.; 
Bosco Co., Inc., New York, N. Y.; National 
Guard of the U. S., Washington, D. C. 

TV Account: Andrew Jergens Co.; Bosco, 
New York, N. Y. 



202 



A <l v e p I 



11 8 A g 



OWEN & CHAPPELL, INC. 

595 Madison Ave., New York 22, N. Y. 

Phone: PLaza 8-2400 

ABP— ANPA— APA— NOAB— PPA 

President John H. Owen 

Executive Vice-Pies Charles Chappell 

Vice-Presidents Marc Seixas, 

William J. Jost, John J. Schneider 

Director of Media James B. Daly, Jr. 

Radio-TV Dept. 

V.P.-Radio-TV Dir David Hale Halpern 

Radio Accounts: National Bohemian 
(Beer), National Premium (Beer), Balti- 
more, Md. 

TV Accounts: National Bohemium (Beer), 
National Premium (Beer), Baltimore, Md. 

MERRITT OWENS ADV. AGENCY, 
INC. 

365 New Brotherhood Bldg., Kansas City 11, 

Kans. 

Phone: Dr 7250 

ABP— ANPA— APA— PPA 

President Merrit Owens 

Vice-President R. Grant Neds 

V.P. & Production Mgr Glenn A. Scott 

TV Director Earl Allvine 

Art Director Bernard L. Wardlow 

Radio Accounts: Feld Chevrolet Company, 
Inter-State Moving & Stor. Co., Sulfa-Dent, 
Kansas City, Mo.; Davidson Brothers Motor 
Co., Kansas City, Kan.; Joe M. O'ffill Motor 
Co. (Nash Dealer), Kansas City, Kan. 

TV Accounts: Zephyr Ventilated Awning 
Co., Joe M. O'ffill Motor Co., Kansas City, 
Kan.; Feld Chevrolet, Kansas City, Kansas; 
Gorman's (Dept. Store) ; Home Federal Sav- 
ings & Loan Assn. 

PACIFIC ADV. STAFF 

1624 Franklin St, Oakland 12, Calif. 

Phone: TEmplebar 2-2885 

ABP— APA 

Partners Helen A. Kennedy, 

Carl W. Sickler 

Radio Accounts: First Savings & Loan 
Assn., Prudential Realty & Finance Co. 

PACIFIC NATIONAL ADVERTISING 
AGENCY 

605 Union St, Seattle 1, Wash. 

Phone: ELiot 1401 

AAAA— ANPA— NOAB 

President W. H. Horsley 

Secretary H. 0. Stone 

V.P. & Radio TV Dir Trevor Evans 

Asst. Radio Director Mary Peacock 

Branch Offices 

715 Cascade Bldg, Portland, Ore. 

Phone: Capitol 1021 

V.P. & Manager Milton Foland 

601 Review Bldg, Spokane, Wash. 
Phone: Madison 6479 

Manager Vernon Cary 

Radio Accounts: Fisher Flouring Mills Co. 



(Pancake Mix, Biskit Mix, fisher's Blend 
Flour, Zoom, etc.), Washington Co-Op Farm- 
ers Assn. — Lynden Product- (Canned & 
Boned Turkey, Chicken, Chicken & Noodles, 
etc.), Seattle, Wash.; Seattle-First National 
Bank, Federal Old Line Ins. Co. (Insurance), 
Seattle, Wash. & Branch town-: [var's Acres 
of Clams (Seafood Restaurant I. Cowman- 
Campbell Paint Store (Paint), Imperial 
Candy Co. (Candy), Win. 0. McKay (Ford 
Cars), Seattle, Wash.; Wash. State Fruit 
Company (Cherries, Apricot-. Peaches, Pears, 
Prunes), Yakima, Wash.; Union Fed. Sav- 
ings & Loan Assn., Seattle; Lang & Co. 
(Gold Seal Coffee), Seattle; Oil Heat Insti- 
tute, Seattle. 

TV Accounts: Pacific Lincoln Mercury 
Co. (Line. & Merc, cars), Seattle-First Nat. 
Bank, Sherman, Clay & Co. (Music Store), 
Washington Co-Op Farmers Assn. (Lynden 
Products), Seattle, Wash.; Federal Old Line 
Ins. Co., Seattle; F. B. Connelly Co. (Home 
Appliance Distributor), Seattle. 

PEARSON ADV. AGENCY, INC. 

250 Park Ave., New York 17, N. Y. 

Phone: MUrray Hill 8-3055 

PPA 

President-Treasurer C. H. Pearson 

Radio Director A. E. Baglis 

Radio Accounts: Manufacturers Trust Co. 
(Banking), New York; Cooper Razor Blade 
Co. (Razor Blades), Brooklyn; National 
Home Owners Assoc, New York, N. Y. 

PECK ADV. AGENCY, INC. 

400 Madison Ave, New York 17, N. Y. 

Phone: PLaza 3-0900 

ABP— ANPA— APA— NOAB— PPA 

Chairman of the Board Harry Peck 

President Harry Krawit 

Vice-Presidents Norman Mack, 

Sidney Alexander, John Schuman 

Radio-TV Director Arthur J. Daly 

Asst. Radio-TV Director Donald Blauhut 

Radio Accounts: Howard Clothes (Men's 
& Boys' Furnishings), Old Dutch Coffee & 
Caffe Espresso (Coffee), Charles of the Ritz 
(Cosmetics), Street & Smith Magazines 
(Charm, Mademoiselle, Living). Hearst Pub- 
lications (Cosmopolitan, Good Housekeep- 
ing), Excelsior Frozen Meat Products 
(Frozen Meat Products), Julian Freirich 
Company (Tongue & Pork Products), New 
York, N. Y.; Hartford Provision Company 
(Meat Products), Hartford. Conn. 

TV Accounts: Howard Clothes (Men's & 
Boys' Furnishings). Old Dutch Coffee & 
Caffe Espresso (Coffee), Charles of the Ritz 
(Cosmetics). 

PEDLAR & RYAN, INC. 

250 Park Ave., New York 17, N. Y. 

Phone: PLaza 5-1500 

AAAA— ABC— ABP— ANPA— APA 

President Thomas L. L. Ryan 



203 



Vice-Presidents T. C. Fisher, 

Donald R. Shaw, Jack Skolnik. John Mac- 
Kay, Wilfred Roberts 
V.P. in Chg. Radio-TV.. Wilfred S. Roberts 

Media Director Richard S. Bean 

Time Buyer Donald Quinn 

Program Supervisor Elizabeth C. Shay 

Program Asst Edward Brown 

Radio and TV Accounts: Procter and 
Gamble (Camay Beauty Shop), Cincinnati, 
O. 

THE PHILLIPS COMPANY 

604 First National Bldg., San Diego 1, Calif. 

Phone: Franklin 2122 
Partners William L. Phillips, 

Charles C. Ramsey 

Account Executive Fred J. Volz 

Media Director Robert F. Lewis 

Radio-TV Prod. Dir Orva W. Huff 

Radio Accounts: Arden Farms Co. (Dairy 
Products), Silver Gate Bldg. & Loan (Savings 
& Loan Assn.), Walker's (Dept. Store), 
Dennstedt Electro Mart (Electrical Appli- 
ances), Dennison Mattress Co., San Diego, 
Calif.; First Nat'l. Bank, San Diego, Calif.; 
Walt Tufford De Soto-Plymouth (Auto 
Dealer), San Diego, Calif. 

TV Accounts: Arden Farms Co., Denn- 
stedt Electro Mart, General Electric Appli- 
ance, Walker's, San Diego, Calif.; First 
Nat'l. Bank, San Diego, Calif. 

PITLUK ADVERTISING COMPANY 

123 Auditorium Circle, San Antonio 5, Texas 

Phone: Cathedral 6131 

ABP— ANPA— AFA 

Partner Jack N. Pitluk, Sr. 

Partner Jack N. Pitluk. Jr. 

Acct. Execs Sam Riklin, Luke Collins, 

Ben Tamborello 

Public Relations Dir Jim Battersby 

Radio Director L. Jerry Spengler 

TV Director A. J. Zlabovsky 

Radio Accounts: The Pearl Brewery 
(Pearl Beer), San Antonio, Tex.; Joske's of 
Texas (Department Store), San Antonio, 
Tex.; Taylor Bedding Mfg. Co. (Morning 
Glory Mattresses & Matching Box Springs). 
Taylor, Tex.; Handy Andy Community 
Stores), San Antonio, Tex.; Fehr Baking 
Company (Fair Maid Bread & Cakes), San 
Antonio, Tex. 

TV Accounts: The Pearl Brewery (Pearl 
Beer), San Antonio, Tex.; Joske's of Texas 
(Department Store), San Antonio, Tex.; 
Taylor Bedding Mfg. Co. (Morning Glory 
Mattresses & Matching Box Springs), Taylor, 
Tex.; Handy Andy Community Stores (Chain 
Grocery Stores), San Antonio, Tex.; Fehr 
Baking Company (Fair Maid Bread & 
Cakes), San Antonio, Tex. 

R. J. POTTS— CALKINS & HOLDEN 
INC. 

215 W. Pershing Rd., Kansas City 8, Mo. 



Phone: Gr 5775 
ANPA— APA— NOAB— PPA 

President R. J. Potts 

Vice-Presidents J. B. Woodbury, 

C. C. Tucker, E. A. Warner, C. L. Robin- 
son 

Secretary-Treasurer C. C. McMillan 

Radio & TV Director William J. Brewer 

Publicity Director James McQueeny 

POTTS-TURNBULL CO., INC. 

912 Baltimore Ave., Kansas City 6, Mo. 

Phone: Victor 9400 

ANPA— APA— PPA— NOAB 

President W. J. Krebs 

V.P.-Production Mgr. D. E. Dexter 

Secretary-Treasur C. J. Effie 

V.P. & Radio Dir N. P. Rowe 

PRATER ADVERTISING AGENCY, 
INC. 

705 Chestnut St., St. Louis 1, Mo. 
Phone: GArfield 6490 

President George L. Prater 

Vice-President M. T. Prater 

Secretary Mary E. Johnson 

Radio-TV Director George L. Prater 

Radio Account: Falls City Brewing Co., 
Inc. (Falls City Beer), Louisville, Ky. 

TV Account: Falls City Brewing Co., Inc. 
(Falls City Beer), Louisville, Ky. 

QUALITY PARK ADV. AGENCY 

450 N. Syndicate St., St. Paul 4, Minn. 

Phone: NE 7873-4 

APA— ABP 

President C. A. Ward 

Vice-President R. J. Henderson 

Prod. Mgr., Space Buyer D. J. Holstad 

General Manager E. G. Petersen 

Radio Dir. Chg. Research. . .J. H. Fischbein 

Copy Chief J. B. Reely 

Radio Accounts: Dairy Fresh Creameries, 
Miss Morris Candies, Zip Co., Red Wagon 
Pop Corn, Kennedy Products. 

RADIO ADVERTISING CORP. OF 
AMERICA 

47 Audubon Ave., Jersey City 5, N. J. 

Phone: BErgen 4-2332 

Pres., TV Dir., Acct. Exec. .Michael A. Fiore 

Vice-Pres. & Treas B. V. Fiore 

Secretary Sol Cliasnofi 

Prod. Mgr .Paul Apello 

Radio-TV Director Michael A. Fiore 

Account Executives. . .B. Wilman, G. Fiore. 

J. Critelli 

Radio Accounts: China Clipper (Restau 
rant), Jersey City, N. J.; D. Wolff & Co 
(Credit Clothing), Newark, N. J.; Stagt 
Coach Inn (Night Club), S. Hackensack, 
N. J.; Alexander Beverages (Soft Drinks) 
Paterson, N. J.; New School for Modern 
Music (School), Newark, N. J.; Newark 
School of Auto Body Repair (School), New 
ark, N. J.; Craft School of Auto Body Re 



204 



A cl v e r t i s i n g A j£ v n c* i o 



pair (School), Jersey City, N. J.; Globe- 
Brenner Fur Co. (Retail Furrier), New 
York. N. Y.; Rosant Schools of Upholsterj 
(Scliool), Newark, Passaic, Paterson, N. J.; 
Macude & Co. (Appliances), Union City, 
N. J.; Upholstery Institute (Scliool I . Cam- 
den, N. J.; Casino Beach & Pool (Swimming 
Pool), Long Branch, N. J.; N. J. Association 
of Technical Schools (Schools), Newark. 
N. J.; Canipo Auto Sales (Used Cars), Little 
Ferry, N. J.; Cav-Bro Hair Preparations 
(Tonic, Shampoo, etc.), Cliff side Park, N. J.; 
Bill Williams Auto Exchange (Used Cars), 
Jersey City, N. J.; Garion Auto Exchange 
(Used Cars), Little Ferry, N. J.; Gus Lesne- 
vich Champ Motors (Used Cars), Cliffside 
Park, N. J.; Rev. Rittenhouse (Religious 
Program), Fairmont, W. Va. 

TV Accounts: Watchung Lake, Inc. (Swim- 
ming Resort). S. Plainfield, N. J.; Afco Sales 
Corp. (Mail Order Items), Jersey City, N. J. 

THE L. W. RAMSEY ADV. AGENCY 

230 No. Michigan Ave., Chicago 1, 111. 
Phone: FRanklin 2-8155 

President & Secretary E. G. Naeckel 

Vice-Pres. & Treas L. H. Copeland 

Vice-President N. B. Langworthy 

Art Director E. J, McCabe 

Radio Time Buyer Dorothy L. Parsons 

Branch Office 
Hollywood 28, Calif. 

Exec. Vice-Pres E. G. Naeckel 

L. W. Ramsey Adv. Agency 

Davenport, Iowa, Union Arcade 

General Manager E. G. Naeckel 

THE RANDALL COMPANY 

75 Pearl St., Hartford 3, Conn. 

Phone: 7-1179 

ABP 

President Wilbur W, Randall 

Production Manager. . .Muriel M. O'Connor 

Art Director Bernard S. Vinick 

Radio & TV Director Florence F. Grady 

Radio Accounts: Sir Alio Shoe Clinic, 
Hartford & New Haven; Crown Petroleum 
Corp. (Petroleum Products), Connecticut & 
Massachusetts; Geo. E. Dewey & Co. (Mov- 
ing Storage), General Electric Supply Corp. 
(Television, Radio), Hartford Gas Company 
(Public Utility), New England Laundry 
(Laundry), Savitt Jewelers (Jewelry), Wach- 
tel's (Dept. Store), Hartford, Conn.; State 
Line Potato Chips, N. Wilbraham, Mass. 

TV Accounts: George E. Dewey Co.; State 
Line Potato Chips. 

THE FRED M. RANDALL CO. 

Book Tower, Detroit 26, Mich. 

Phone: CAdillac 1-4662 

ABP— ANPA— APA— PPA— ABC— NOAB 

Pres. & Treas H. Ross Mack 

Vice-President Hal. G. Trump 

Secy. & Copy Chief George B. Dow 



Radio Dire, tor R. I). Hughes 

Space iv Radio Time Buyer 

Charles E. Foerster 

Vrt Director R. P. Lachenauer 

Production Manager George L. Husted 

Account Executives II. Rose Mack, 

Hal G. Trump, R. D. Hughes, Charles 
Foerster, Lee E. Crooks. 1*. F. Droege 
Radio Account: Booth Newspapers. 

RAYMOND ADV. AGENCY 

11 Commerce St., Newark 2, N. J. 

Phone: MA 2-6811 

ANPA— PPA— ABP— APA 

Owner Milton C. Tauder 

Art Director Henrj Kxupinski 

Production Manager Margaret McDade 

Publicity Director Rita I>< \ ine 

Research Director Shirley Trinker 

Radio Accounts: K. Kaufman & Co., Inc., 
Monroe Savings & Loan Assn.. Union Na- 
tional Bank. 

CHAS. DALLAS REACH CO., INC. 

69 Washington St., Newark, N. J. 

Phone: MArket 3-5100 
AAAA— ABP— ANPA— APA— PPA 

Pres. & Treas Chas. Dallas Reach 

Vice-Presidents Howard Sands, 

Francis R. Risley 

Sec. & Art Dir Everett Sahrbeck 

Asst. Sec. & Treas Wm. F. Renz 

Branch Office 

46 W. 55th St., New York 19, N. Y. 

Phone: Circle 5-4176 

Vice-President Weston W. Hill 

Radio Accounts: Dugan Brothers (Baked 
Goods), N. J. Bell Telephone, Newark, N. 
J.; L. E. Waterman (Fountain Pens), Kop- 
pers Co. (Coke Fuel), Curtiss-Wright Co. 
(Airplane), New York, N. Y. 

TV Accounts: Koppers Co. (Coke Fuel), 
New York, N. Y. 

KNOX REEVES ADVERTISING, INC. 

600 First Nat'1-Soo Line Bldg., 

Minneapolis 2, Minn. 

Phone: Bridgeport 7701 

AAAA-ABC-ABP-ANPA— APA 

NOAB— PPA— AFA 

President E. E. Sylvestre 

Executive Vice-Pres Wayne Hunt 

Vice-Presidents J. H. Sarles, 

Elizabeth B. Reeves, Helen A. Brown, R. 
W. Stafford, E. K. Pottle, Dr. A. R. Root, 
Russell E. Neff, K. P. Torgerson, Win. C. 
Schneider 

V.P. & TV Dir R. E. Neff 

Radio Dir Wm. S. Shepherd 

V.P. & Media Director K. P. Torgerson 

Time Buyer Philip Archer 

Branch Office 

625 Market St., San Francisco 4, Calif. 

Phone: YUkon 6-0678 

Exec.-in-Charge H. R. Ohleyer 



205 



Advertising Agencies 



Radio Accounts: General Mills, Inc., Paci- 
fic Gamble Robinson Co., Midland National 
Bank, Sperry Flour Co., Art Instruction, 
Inc. 

TV Accounts: Art Instruction, Inc., Gen- 
eral Mills, Midland National Bank. 

REINCKE, MEYER & FINN, INC. 

520 N. Michigan Ave., Chicago 11, 111. 

Phone: WHitehall 4-7440 
ABP— ANPA— APA— NOAB— PPA— CCA 

President Wallace Meyer 

Vice-Pres. & Treas C. A. Reincke 

Vice-Pres. & Sec A. L. Reincke 

Vice-Presidents Gordon Taylor, 

C. C. Stevens, J. J. Finn 

Radio-TV Director Frank M. Baker 

Media Director Robert McKericher 

Space Buyer J. F. Brown 

Radio Accounts: Anderson Co. (ANCO 
Wiper Blades and Arms), Gary, Ind.; Chi- 
cago, Burlington & Quincy (Railroad travel), 
Sterling Insurance Co. (Insurance), Lehon 
Co. (Mule-Hide Roofing), Chicago, 111.; 
Otarian (Hearing Aids), Chicago, 111.; von 
Schrader Mfg. Co. (Powder-ene Rug 
Cleaner), Racine, Wis.; Photo Finishers 
(Assoc. (Cameras), Chicago, 111.; Interna- 
tional Sports Show, Chicago, 111. 

TV Accounts: von Schrader Mfg. Co. 
(Powder-ene), Racine, Wis.; Burgess Cellu- 
lose Co. (Sponges), Freeport, 111.; Photo 
Finishers Assoc. (Cameras), Chicago, 111.; 
International Sports Show, Chicago, 111.; 
Weed Chains (Tire Chains), York, Pa. 

THE REINGOLD CO., INC. 

10 State St., Boston 9, Mass. 

Phone: CApital 7-7611 

ANPA— PPA— ABP— AAAA— APA 

President & Treas Harry I. Reingold 

Art Director Harry Goodman 

Production Manager Robert W. Curley 

Copy Chief Harry Dodsworth 

Media Dir. & Radio Time Buyer 

Thomas J. Bowen 

Mgr. Outdoor Dept Burt C. Riley, Jr. 

Radio-TV Accounts: Hampden Brewing 
Co., Willimansett, Mass.; Table Talk Pastry 
Co., Inc. (Table Talk Pies), Worcester Pies. 

EMIL REINHARDT, ADVERTISING 

1736 Franklin St., Oakland 12, Calif. 

Phone: TEmplebar 2-2408 

ABP— ANPA 

Owner Emil Reinhardt 

Director, Radio & TV Joseph Connor 

Account Executives. .. .James C. Prindiville, 
James B. Innis, Roland Irving 

Timebuyer, Radio & TV James C. Resor 

Radio Accounts: Central Bank, Marysville, 
Calif.; Golden Crust Bakers (Bread), Chico, 
Calif.; Grocers Milk Company (Milk & 
Dairy Products), Oakland, Calif.; Kilpat- 
rick's Bakery (Bread), San Francisco, Calif.; 



Old Home Bakers (Bread), Sacramento, 
Calif.; S. F. Brewing Corp. (Beer), San 
Francisco, Calif. 

TV Accounts: Kilpatrick's Bakery 
(Bread), San Francisco, Calif.; Par-T-Pak 
Beverage Co. (Soft Drinks), Oakland, Calif.; 
S. F. Brewing Corp. (Beer), San Francisco, 
Calif.; Tuttle Cheese Company (Cottage 
Cheese), Oakland, Calif. 

REISS ADVERTISING 

221 W. 57th St., New York 19, N. Y. 

Phone: PLaza 7-8035 

ABC— ABP— ANPA— APA 

President Joseph Reiss 

Vice-President Harold Reiss 

Sec.-Treas B. M. Reiss 

Radio Accounts: Decorative Cabinet Corp. 
(E-Z-Do Closets and accessories), S. Klein 
(Retail Apparel), Princess House Closets 
(Closets & Accessories), Arthur Brown & 
Bro. (Art Supplies), Aristocrat Leather 
Products Co. (Inner Sanctum Billfolds), 
New York, N. Y.; Slater Electric & Mfg. Co., 
Woodside, L. I. 

TV Accounts: Decorative Cabinet Corp. 
(E-Z-Do Closets & Accessories), Princess 
House Closets (Closets & Accessories), Aris- 
tocrat Leather Products Co. (Inner Sanctum 
Billfolds), New York, N. Y.; Gemex Co. 
(Watch Bands), Union, N. J. 

E. W. REYNOLDS LIMITED 

145 Yonge St., Toronto 1, Ont., Canada 

Phone: WAverly 6157 

ABC 

President Edward W. Reynolds 

Vice-President C. W. Reynolds 

Sec. & Treas Fred Banks 

Art Dept Garth Harber 

Production Manager M. Landmann 

Copy Chief N. Stuart Walton 

Radio Director G. E. Howard 

Radio Time Buyer Shirley Oakes 

Space Buyer Helen Anderson 

Account Executives . . . . C. Warren Reynolds, 
H. D. R. Newby, E. M. Spink, J. H. Mitchell 

Rranch Office 

985 Sherbrooke St. W., Montreal, Quebec 

Phone: LAncaster 3745 

Exec.-in-Charge Allan S. Morrison 

FLETCHER D. RICHARDS, INC. 

10 Rockefeller Plaza, New York 20, N. Y. 

Phone: JU 6-5400 

AAAA— ABP— ANPA— APA 

NOAB— PPA 

Chairman & Pres Fletcher D. Richards 

Vice-Presidents Eugene I. Harrington, 

Bradley A. Walker, M. J. Casey, J. S. 
Davidson, Radcliffe Romeyn, Trell Yocum 

Sec.-Treas Duane W. Beurmann 

Vice-Pres. & Media Dir E. A. Elliot 

Art Director John Sidebotham 

Research-Mdsg. Direc William J. Shine 

Copy Chief E. A. Gray 



206 



A cl v e r t i s i n g A g e n c* 



V.P., Radio & TV Dir.... John S. Davidson 

Time Buyer George Pamental 

Branch Offios 
221 N. La Salle St., Chicago, III. 

Manager French L. Eason 

HARRINGTON & RICHARDS: Division of 

F. D. Richards, Inc. 

2S6 Sutter St., San Francisco, Calif. 

Exec.-in-Charge Eugene Harrington 

5816 Wilshire Blvd., Los Angeles, Calif. 
Exec.-in-Charge Greacen Mitchell 

Radio Accounts: Natl. Sugar Refining 
(Quaker Sugar), Mishawaka Ruhber & 
Woolen Mfg. Co.. U. S. Ruhber Co. (U. S. 
Royal Tires, Fisk Tires. U. S. Keds. U. S. 
Gaytees, Koylon Mattresses), Eastern Air 
Lines, Dixon Crucible Co. (Ticonderoga 
Pencils), Durham-Enders Razor Corp. (En- 
ders Razor), Foremost Dairv Products). 

TV Accounts: U. S. Rubber Co. (U. S. 
Royal Tires, U. S. Keds, U. S. Gaytees), 
Eastern Air Lines, Atlanta-New York; Dur- 
ham-Enders (Enders Razor), New York-New 
Haven; Foremost Dairy (Foremost Ice 
Cream), New York, N. Y. 

M. EVANS RICHMOND ADV. 
AGENCY 

1518 Walnut St., Philadelphia 2, Pa. 
Phone: PE 5-2334 
ABP 
Pres. & Radio Time Buyer 

M. Evans Richmond 

Art Director R. Bowers 

Production Mgr D. Blaine 

Account Executive Morton Stern 

Branch Office 
230 Boylston St., Boston 16, Mass. 

Exec.-in-Charge Robert S. Richmond 

Yucca Vine Bldg., Hollywood, Calif. 
Exec.-in-Charge Morey K. Reiss 

R. C. RIEBEL ADV. AGENCY 

151 S. 5th St., Louisville 2, Ky. 
Phone: WAbash 6039-30 

Owner R. C. Riebel 

Production Mgr Gloria Riebel 

Radio-TV Director Robert W. Thompson 

Radio Accounts: Bank of Louisville, Cooke 
Chevrolet Co., Cooke Pontiac Co., Com- 
monwealth Life Insurance Co.. Howel Fur- 
niture Co., Liberty National Bank & Trust 
Co., Monarch Auto Co., Hurry-Up-Broad- 

™ RINGER & ASSOCIATES, INC. 

3142 Wilshire Blvd., Los Angeles 5, Calif. 

Phone: Dunkirk 7-8131 

AAAA— ABP— ANPA— APA— PPA 

President Lee Ringer 

Production Manager Robert Brown 

Art Director Russell Furstnow 

Account Executives Charles Hawkins, 

Norman Church 

Copy Carl C. Wickstrom 

Head Radio-TV Dept Use Stein 



IOHN H. RIORDAN CO. 

605 Lucas Ave., Los Angeles 14, Calif. 

Phone: MAdiaon 6-2291 

Owner John II. Riordan 

Art Director Elsie Beck 

Space & Time Buyer Shirley A. Smith 

Account Executives B. P. Lowry, 

F. C. McElligot, A. F. Banks 
Radio Accounts: Calif. Flyers, Inc., Calif., 
Doyle Packing Co. 

DAN RIVKIN AGENCY 

1418 Walnut St., Philadelphia 2, Pa. 
Phone: PE 5-5766 

Owner Dan Rivkin 

Radio Accounts: John Kohler (Clothing), 
Ford Optical Co., Phila.; Royal Shoe Stores, 
Philadelphia and suburbs; Spiro's Apparel, 
Schulte Optical Co. (Optical), Philadelphia, 
Pa.; Huskey, Inc. (Furniture), Phila.. Pa.: 
New York Sample Dress Shop, Phila., Pa.; 
Mitchell's Furniture, Phila., Pa.; Stanley's 
Correc. Shoes, Phila., Pa. 

ELWOOD J. ROBINSON & CO. 

1111 Wilshire Blvd., Los Angeles 17, Calif. 

Phone: MUtual 6293 

ABP— ANPA— APA— PPA 

President Elwood J. Robinsen 

Vice-President Melvin A. Jensen 

Secretary Eola E. Gass 

Radio Dir Larrv Kraft 

TV Director Talbot Johns 

Production Manager T. H. Tomlin 

Art Director Don Dubois 

Media Dir R. C. Neuman 

Branch Office 

801 Kohl Bldg., San Francisco, Calif. 

Phone: DO 5407 

Radio Accounts: Cinch Products, Inc. 
(Cake Mixes, Cornbread Mix), Los Angeles, 
Calif.; California Federal Savings & Loan 
Association (Savings & Loan), Los Angeles, 
Calif.; Culver City Auto Dealers Assn. 
(Automobiles), Culver City, Calif.; Great 
Western Savings and Loan Association (Sav- 
ings & Loan), Los Angeles; Loma Linda 
Food Co. (Ruskets. Gravy Quik). Arlington. 
Calif.; Packard-Bell Co. (Radio and Tele- 
vision Receivers). Los Angeles, Calif.; Pasa- 
dena Savings and Loan Association (Savings 
and Loan), Pasadena; Pioneer Savings and 
Loan Association (Savings and Loan), Los 
Angeles. 

TV Accounts: Cinch Products, Inc. (Cake 
Mixes, Cornbread Mix, etc.), Los Angeles; 
California Federal Savings and Loan As- 
sociation (Savings and Loan), Los Angeles; 
Federal Savings & Loan Institute of Cali- 
fornia (Savings and Loan Association), Los 
Angeles; Loma Linda Food Co. (Ruskets, 
Gravy Quik), Arlington, Calif.; Packard- 
Bell Company (Radio and Television Re- 
ceivers — Mfg.), Los Angeles, Calif.; Frawley 
Corporation (Paper-Mate Ball Point Pens), 



207 



Advertisin 



Agencies 



(Ball Point Pens), Los Angeles, Calif.; Pasa- 
dena Savings & Loan Association (Savings 
and Loan), Pasadena, Calif.; Republic Fed- 
eral Savings and Loan Association (Savings 
and Loan), Los Angeles; Western Federal 
Savings and Loan Association (Savings and 
Loan), Los Angeles; Wilshire Federal Sav- 
ings and Loan Association (Savings and 
Loan), Los Angeles. 

ROCHE, WILLIAMS & CLEARY. INC. 

135 S. LaSalle St., Chicago 3, 111. 

Phone: RAndolph 6-9760 
ABC— ANPA— APA— NOAB— PPA 

President J. P. Roche 

Treasurer D. J. Kelly 

Vice-Presidents J. M. Cleary, 

S. Weston, Lloyd Maxwell, J. V. Gilmour, 

John Hayes Kelly, H. M. Collier, M. F. 

Williamson, W. H. Savin, George Lyman 

Radio Director Phil Stewart 

Time Buyer N. J. Cavanaugh 

Radio Accounts: Chicago, Milwaukee, St. 
Paul & Pacific R. R. (The Milwaukee Road), 
Chicago; Hardware Mutual Casualty Co., 
Stevens Point, Wis.; John Puhl Products 
(Fleecy White Bleach, Little Boy Blue Blue- 
ing), Revere Camera Co. (Revere Cameras 
& Projector), Stewart & Ashby Coffee Co. 
(Stewarts Coffee), Chicago; The Studebaker 
Corp., South Bend, Ind. 

TV Accounts: Stewart & Ashby Coffee Co., 
Chicago; The Studebaker Corp., South Bend, 
Ind. 

ROCK ADVERTISING AGENCY 

1165 Broadway, New York 1, N. Y. 

Phone: MUrray Hill 9-3850 

ABP 

Owner-Copy Allan Rock 

Art Director Ken Saco 

Space Buyer Sally Winston 

Radio Manager Irwin Winehouse 

ROGERS & SMITH ADV. AGENCY 

20 North Wacker Dr., Chicago 6, 111. 

Phone: DEarborn 2-0020 

ABP— ANPA— APA— PPA— SNP A— NOAB 

President Walter E. Smith 

Exec. Vice-Pres Ray H. Reynolds 

Vice-President Howard N. Smith 

Treasurer George C. Huppertz 

Secretary Olive A. Kinloch 

Vice-Pres. & Copy Chief. . .Robert L. Headen 

Radio-TV Director Edward E. Kash 

Branch Offices 
Reserve Loan Life Bldg., Dallas 1, Tex. 

Exec. V.P. & Mgr R. E. Brooks 

1004 Baltimore Ave., Kansas City 6, Mo. 
Exec. V.P. & Mgr B. G. Wasser 

ROIZEN & RICH, INC. 

291 Delaware Ave., Buffalo 2, N. Y. 

Phone: CLeveland 5975 

AAAA— ABP— PPA 

President Manus Roizen 



Vice-President Arthur H. Rich 

Radio-TV Dir Robert F. Frank 

Radio Accounts: Magnus Beck Brewing 
Co. (Beer, Ale), Buffalo, N. Y.; City Auto 
Wash, Inc. (Auto Wash), Buffalo, N. Y.; 
Music House (Radios, Phonographs, TV), 
Buffalo, N. Y.; Neuman Motors, Inc. (New 
Car Dealer), Buffalo, N. Y.; Parkside Fur- 
ninture Co. (Furniture Store), Buffalo, 
N. Y.; Rich Ice Cream Co. (Ice Cream 
Mfr.), Buffalo, N. Y.; Sattler's, Inc. (De- 
partment Store), Buffalo, N. Y. ; Saul's Auto 
Sales, Inc. (New Car Dealer), Buffalo, N. Y.; 
Vigorettes, Inc. (Vitamin Capsule), Buffalo, 
N. Y. 

TV Accounts: Magnus Beck Brewing Co. 
(Beer, Ale), Buffalo, N. Y.; Geo. A. Knerr 
Co. (Furnace Dealer), Buffalo, N. Y.; Rich 
Ice Cream Co. (Ice Cream Mfr.), Buffalo, 
N. Y.; Saltzman's (Bakery), Buffalo, N. Y.; 
Sattler's, Inc. (Department Store), Buffalo, 
N. Y. ; Studebaker Dealers Assn. (Stude- 
baker), Buffalo, N. Y.; Troup Engineering 
Co. (Garage Door), Buffalo, N. Y.; Vigor- 
ettes, Inc. (Vitamin Capsule), Buffalo, 
N. Y. 
RONALDS ADV. AGENCY, LTD. 

1440 St. Catherine St. W., Montreal, Can. 

Phone: University 6-9471 

AAAA— ABC— ANPA— CAAN 

President Russell C. Ronalds 

Vice-President F. deB. Walker 

Vice-President (Toronto) R. J. Avery 

Treasurer Angus Ahern 

Radio Director Frank Starr 

Asst. to Radio Director S. B. Hayward 

137 Wellington St. W., Toronto, Can. 

Vice-President & Radio Dir R. J. Avery 

Asst. to Radio Director J. A. Reynolds 

Radio Accounts: Dominion Government 
(Army, Canada Savings Bonds), Ottawa; 
Canadian Industries Ltd. (Agricultural 
Chemicals Div., Paint & Varnish Division), 
Bovril (Canada) Ltd. (Bovril), Canadian 
Arena Co., Bristol Myers of Canada, Ltd., 
Montreal; Rexall Drug Co. Ltd., Niagara 
Finance Co. Ltd., Trans-Canada Credit Corp., 
Toronto; Elizabeth Arden of Canada, Ltd., 
Grissol Bread Specialties Ltd. (Breadsticks). 

CHARLES EDSON ROSE CO. 

100 East Chicago Ave., Chicago 111, 111. 

Phone: Superior 7-3486 

ANPA— PPA— ABP— AFA 

Owner Charles E. Rose 

Art Dir Norman Helford 

Space & Radio Time Buyers. William Perry, 

M. B. Cooper 

Radio Accounts: Auto Accessory Co., 
Charms & Cain, H. C. Evans & Co., Nu-Dell 
Mfg. Co., Winkenweder & Ladd, Inc. 

WILLIAM GANSON ROSE, INC. 

Williamson Bldg., Cleveland 14, 0. 
Phone: TOwer 1-6171 



Pres., Treas., Radio Dir. 

William Ganson Rose 

Vice-Presidents Frank Pelton, 

L. C. Brown 

Prod. Mgr Ina M. Peters 

Branch Office 
3719 Reading Rd., Cincinnati 29, O. 

Manager L. C. Brown 

Radio Accounts: Bailey Co., Cleveland 
Foundation, Higbee Co., Mass. Mutual Life 
Insurance Co., Public Square Relations. 

ROSE-MARTIN, INC. 

21 W. 46 St., New York 19, N. Y. 

Phone: LUxemburg 2-3550 

ABP— ANPA— APA 

President Irl W. Rose 

Secretary-Treasurer John B. Martin 

Media Director G. M. Rundbaken 

Vice-President Vaughn G. Hannington 

Production Manager John A. Boulle 

Art Director Andrew K. Nelsen 

Comptroller & Off. Mgr H. J. Carmichael 

Account Executive Irl W. Rose 2nd, 

Vaughan C. Hannington, John A. Boulle 
Radio Accounts: Public National Bank & 
Trust Co. of New York. 

IRVING ROSEN ADVERTISING 

230 Fifth Ave., New York 1, N. Y. 
Phone: Oregon 9-1926 

Buyer Irving Rosen 

Production Mgr E. Wayne 

Radio Accounts: Fur Dressers & Fur Dyers 
Assn., The Wenley Co., New York, N. Y.; 
Ask Pharmacal Co., Astoria, L. I., N. Y. 

ARTHUR ROSENBERG CO., INC. 

570 7th Ave., New York 18, N. Y. 

Phone: CHickering 4-4420 
ABP— ANPA— NOAB—PPA— APA 

President Harold Chartow 

Vice-Pres Samuel Rubenstein 

Secretary A. A. Rosenberg 

Radio & TV Dir Lillian Klineman 

Radio Accounts: Myer 1890 Beverages, 
Miner's Inc. 

TV Accounts: Monarch-Saphin (Retail 
Store), New York. 

A. JAMES ROUSE CO. 

521 N. LaCienega Blvd., 

Los Angeles 48, Calif. 

Phone: BRadshaw 2-5608 

ABP— APA 

Owner — Radio Dir A. James Rouse 

Art Director John Fish 

Radio Accounts: B.F.P. Enterprises 
(Toys); House of Fabrics (Fabrics), Los 
Angeles, Cal. 

RUDER & FINN 

32 E. 68th St., New York, N. Y. 

Phone: TRafalgar 9-3600 

Partners David Finn, William Ruder 



CHARLES L. RUMRILL & CO., INC. 

339 East Ave., Rochester 4, N. Y. 

Phone: BAker 4340 

AAAA— ABP— PPA— ANPA 

President C. L. Rumrill 

Vice-Presidents.. G. M. Prince, H. R. Hanson 

Secy-Treasurer G. G. Wallington 

Prod. Mgr II. H. Thompson. Jr. 

Radio Accounts: Gold Tone Studios, Tli<- 
Pleasant Valley Wine Co., Brighton Place 
Dairy. 

LOWE RUNKLE CO. 

1365 First Natl. Bldg., Okla. Citv 2, Okla. 
AAA— ABP— APA— PPA— SNPA 

President Lowe Runkb- 

Vice-Pres Roger Pishny, Monty Mann 

Secretary Irene Gammel 

Production Mgr Ray Cooley 

Acct. Execs.. . .Harold Kranz, Roger Pishny. 

Howard Neumann, Monty Mann 

Dir. of Radio Howard Neumann 

Dir. of TV Bob Swysgood 

Art Director Hugo Lindberg 

Radio Accounts — Arkansas City Flour 
Mills (Flour), Arkansas City, Kans.; Cain's 
Coffee Co. (Coffee, Tea, Spices), Dryer, 
Clark & Dryer Oil (Motoroil, Gasoline), 
Dulaney's (Appliance Distributors), Liberty 
Natl. Bank (Banking Needs), Merit Mills. 
Inc. (Feeds), Okla. Operating Co. (Laun- 
dries), Oklahoma City, Okla.; Simpson Auto 
Co. (Fords & Service), Oklahoma City, 
Okla.; Local Federal Savings & Loan. Okla- 
homa City, Okla.; O.K. Storage Co.. Okla- 
homa City, Okla. 

TV Accounts: Dulanev's (Appliance Dis- 
tributors), Oklahoma City & Tulsa. Okla.: 
Okla. Operating Co. (Laundries), Southwest- 
ern Bell Telephone (Public Relations). 
Cain's Coffee Co. (Coffee, Tea & Spices). 
Oklahoma City, Okla.; O.K. Storagr Co.. 
Oklahoma City, Okla.; Liberty National 
Bank & Trust Co., Oklahoma City, Okla. 

RUTHRAUFF & RYAN, INC. 

405 Lexington Ave., New York 17, N. Y. 

Phone: MUrrav Hill 6-6400 

AAAA— ABC— ABP— ANPA— APA 

NOAB—PPA 

Chairman of the Board.. .Frederick B. Ryan 

President Frederick B. Rvan. Jr. 

Exec. V-P & Treas Cal J. McCarthy 

V-P & Asst. Treas J. B. Ball 

V-P, Dir. of Radio & Tel.. . Willson M. Tuttle 

V. P. & Assoc. Dir Thomas G. Slater 

Business Mgr Grant Y. Flvnn 

Prod. Mgr John G. Cole 

Script Editor Sidney Slon 

Network Time Buyer. . .Bernard Rasmussen 

Dir. of Publicity Bernard Zwirn 

Exec. Prod, of Telev. Films. .Marshall Grant 

Dir. Talent & New Pgms David Nyren 

Senior Director Robert S. Steel 

Canadian Liaison Louis de Milhau 



209 



Advert 



g Agencie 



Casting Director Katherine McMahon 

Television Art Director Pud Lane 

Film Prod. Spvr Norman Matthews 

Asst. Supervisor Roly Howe 

Dir. of Radio & TV Cont. .. .Frank Dennis 

Branch Offices 

360 North Michigan Ave., Chicago 1, 111. 

Phone: FINancial 1833 

Western Manager Paul E. Watson 

Chicago Manager William P. Littell 

Sr. Vice-President P. E. Watson 

Sr. Vice-President W. P. Littell 

Director Radio & TV R. W. Metzger 

Charge of Production .N. E. Heyne 

Time Buyer and Bus. Mgr Holly Shively 

Asst. Time Buyer Victor Lund 

Commercial Director Irene Small 

Producer (TV) Lee Randon 

Producer (AM) Warren Johnson 

Producer (TV-AM) Frank Blotter 

Producer (TV) James Taylor 

Producer (AM-TV) ...Walter Daspit 

Branch Offices 
7430 Second Blvd., Detroit 2, Mich. 

Vice-President J. O. Weiser 

Carew Tower, Cincinnati 2, Ohio 
Vice-Pres. & Manager John L. Magro 

505 N. Ervay St., Dallas, Texas 
Manager Roger Bacon 

812 Olive Street, St. Louis 1, Mo. 

Senior Vice-Pres Oscar A. Zahner 

712 Main Street, Houston 2, Texas 

Vice-Pres. & Mgr W. Van A. Combs 

1218 Third Ave., Seattle 1, Wash. 

V.P. & Manager F. G. Mullins 

235 Montgomery St., San Francisco 4, Cal. 

V.P. & Manager John L. Harvey 

1680 No. Vine St., Hollywood 28, Cal. 
V.P. & Manager Tod Reed 

2 Toronto St., Toronto, Ontario 

Manager Gordon Ralston 

Radio and TV Accounts: Adler Co., Allied 
Florists of Chicago, American Airlines, 
American Brewery Co., American Kitchens. 
Ampro Corp., Autopoint Co., Baldwin Piano 
Co., Beltone Co., Burgess Batteries, Capitol 
Fritos Inc., Chasers Inc., Chrysler Corpora- 
tion. Dodge Div., Comfort Mfg. Co.. Con- 
solidated Royal Chemists, Delaware, Lacka- 
wanna & Western Coal Co.. Demert and 
Dougherty, Dodge Dealers Association of 
Boston, Chicago, Cincinnati. Cleveland, Co- 
lumbus, Greater Detroit, Metropolitan New 
York, Los Angeles, Pittsburgh, St. Louis, 
Seattle, Toledo, Dr. Pepper Co., Druggists 
Supply Corp., Edwards Coffee Co., Electric 
Auto-Lite Co. of Canada, Emery Industries 
Inc., Encyclopedia Britannica, Fehr Baking 
Co., Florence Stove Co., Frankenmuth Brew- 
ing Co., Fritos Inc., Fyr Fyter Co., Galves- 
ton-Houston Breweries, General Shoe Co.. 
Goodall Fabrics Inc., Greisedieck Brothers 
Brewery, Hancock Oil Co., Hollywood Candy 
Co., Horlicks Corp., Kentile Inc., Krey 



Packing Co., Kroger Co., Lever Brothers 
Co., Lever Brothers Ltd., Lewis-Howe Co., 
Thomas J. Lipton, Thomas J. Lipton, Ltd., 
MacFadden Publications Inc., Marhoefer 
Packing Co., Markus Campbell Co., Mason 
Shoe Co., Motorola, Inc., Arthur Murray 
School of Dancing, Muzak, Nalley's Inc., 
Norito Co., Old Reading Brewery, OshKosh 
B'Gosh Inc., Pacific Coast Paper Mills, Pa- 
cific Finance Corp., Palm Beach Co., Pepso- 
dent Company of Canada, Ltd., Pharma- 
Craft Co., Reddi-Wip Co., Ritter Furniture 
Co., Morris B. Sachs, Safeway Stores, Jacob 
Schmidt Brewing Co., Servel Inc., Servel In- 
ternational Inc., Sperti Biodyne Inc., A. E. 
Staley Mfg. Co., Toledo Steel Products Co., 
Trailmobile Co., Turco Products Inc., United 
Wallpaper Co., Visking Corp., Western 
Reddi-Wip Co., Wolverine Shoe and Tanning 
Corp., William Wrigley, Jr. Co., Yale & 
Towne Mfg. Co., Zonolite Co. 

LEWIS EDWIN RYAN 

726 Jackson PI., N.W., Washington 6, D. C. 

Phone: Re. 7606-7-8 
AAAA— ABP— ANPA— PPA— SNPA— APA 

Owner Lewis Edwin Ryan 

Gen. Mgr J. Robert Corry 

Radio TV Div William J. Green 

BEN SACKHEIM, INC. 

The Plaza, 2 West 59th St., New York 19, 

N. Y. 

Phone: PLaza 9-5141 

ABP— ANPA— APA— NOAB— PPA 

President Ben Sackheim 

Exec. Vice-Pres Lloyd G. Whitebrook 

Vice-President Herbert L. Steiner 

Secretary M. A. Parmenter 

Treasurer Leonard H. Spring 

Copy Chief Anne Green 

Art Director Arthur Singer 

Production Manager Hugh A. Gigante 

Fashion Promotion Director. .Ruth Hammer 
Radio-TV Dept. 

Research Director Sylvia Sackheim 

Assoc. Res. Dir Robert E. Williams 

Radio & TV Time Buyer. .Leonard H. Spring 
Account Executives Jerome G. Hahn, 

Ezra Millstein, George B. Pampel, Glenda 

Sullivan, Lloyd G. Whitebrook, Herbert 

L. Steiner 

Radio Accounts: The Autoyre Company 
(Kitchen and Bathroom Accessories), Oak- 
ville, Conn.; Amalgamated Clothing Work- 
ers of America; New York State Democratic 
Committee (Public Information) ; Peter Pan 
Foundations, Inc. (Merry-Go-Round") Bras- 
sieres), Miss Swank, Inc. (Slips and Pa- 
iamas), New York, N. Y.; Davega Stores 
Corp., New York; Flex-Let Corp. (Flex-Let 
Watch Bands & Beau Brummel Men's Jew- 
elry), E. Providence, R. I. 

TV Accounts: Davega Stores Corp. (Retail 
Sporting Goods and Appliance Chain) ; New 



210 



A tl v ertisi 11 $»' A g e n c i e s 



York State Democratic Committee (Public 
Information), New York. N. Y.; Flex-Let 
Corp., E. Providence, R. I.; Lydia O'Leary, 
Inc. (Covermark, Spot-stik & Other Cos- 
metics), New York, N. Y.; Peter Pan Foun- 
dations, Inc. (Brassieres), New York; Vita 
Food Products. N. Y.; Vulcain Watch Co., 
New York. 

ST. GEORGES & KEYES, INC. 

250 Park Ave., New York 17, N. Y. 

Phone: PLaza 5-1180 

ABP— ANPA— PPA— ABC 

President Maubert St. Georges 

Exec. V.P., Radio Dir.. .Stanley J. Keyes, Jr. 

Treasurer John H. Vesely 

Vice-Pres.-Art Director. . .Alfred A. Anthony 

Production Manager William Korcak 

Media Dir James J. Freeman 

Publicity Director John C. Gourlie 

Branch Offices 
2112 N. Charles St., Balitmore 18, Md. 

Manager Arthur Booth 

Phone: Saratoga 3900 
Radio Accounts: Benj. Moore & Co. 
(Paints), N. Y.; Bisceglia Bros., Wines, 
Fresno, Calif.; Davison Chemical Corp., 
Baltimore, Md. 

TV Accounts: Revere Copper and Brass 
(Revere Ware), Lawrence Laboratories, Bis- 
ciglia Bros. Wine Corp., Berk's-Lehigh Co- 
operative Fruit Growers, Inc. 

RICHARD SALINGER, ADV. 

99 Chauncey St., Boston 11, Mass. 
Phone: Li. 2-5332 
Pres., Copy Chief, Rep. & Radio 

Time Buyer Richard Salinger 

Art, Media, TV & Publ. Dir.. .Irving I. Sacks 
Prod. Mgr., Research Dir Jos. W. Bourke 

Radio Accounts: Kussell Furs, Lehrburger 
& Asher (Furs), Stasey-Moore (Furs), Tou- 
raine Stores (Women's Specialty), Kay Jew- 
elry, Co., Boston, Mass. 

TV Accounts: Lehrbuger & Asher (Furs), 
Boston, Mass. 

SALOW & ASSOCIATES 

82 Lexington Ave., Passaic, N. J. 

Phone: GRegory 3-1414 

ABP— ANPA 

President H. Harvey Salow 

Art Director Donald Canter 

Copy Chief Margaret Tepper 

Production Dir Edward Paycheck 

TV & Radio Paul Josephson 

TV Accounts: Tel-O. Tube Corp. of 
America (Cathode Ray Tubes), E. Pater- 
son, N. J.; Charles Berman (Floor Cover- 
ings), Paterson, N. J., Arrow Elec. Corp. 
(TV & Major Appliances), Passaic, N. J. 

WALKER SAUSSY ADVERTISING 

823 Perdido St., New Orleans 12, La. 

Phone: Magnolia 3218 
ABP— ANPA— NOAB— PPA— SNPA 



Owner Walker Sauasy 

Account Executives Moiae Block 

Charles Bloom, II, John Arthur, P. J. 

Stakelum, Jr. 
Radio-TV Directors Nell W. Parker, 

Ydeen Francis 
Copy Chief & Acct. Exec. 

Dorothea Schlesinger 

Radio Accounts: American Brewing Co. 
(Regal Beer), New Orleans, La. & Miami, 
Ha.; Elmer Candy Co. (Elmer Candies), 
Holsum Bakeries, Inc. (Holsum Bread), 
Petrolane Gas Co. (Butane & Propane Gas), 
Win. B. Reily Co., Inc. (Luzianne Coffee & 
Tea), Claveries Motors Inc. (Ford Dealer), 
Gretna, La.; Consolidated Companies, Inc. 
(Autocrat Foods), New Orleans. 

TV Accounts: American Brewing Co. 
(Regal Beer), New Orleans, La. & Miami, 
Fla.; Elmer Candy (Elmer Candies), Hol- 
sum Bakeries, Inc. (Holsum Bread), Wm. 
B. Reily Co., Inc. (Luzianne Coffee & Tea), 
Henderson Sugars; Hibernia Homestead 
(Building Loans); Gallagher Transfer Co. 

FRANK B. SAWDON, INC. 

480 Lexington Ave., New York 17, N. Y. 
Phone: PLaza 5-2516 

President Frank B. Sawdon 

V-P, Radio-TV Dir Jerry Bess 

Secretary Victor Sawdon 

Acct. Execs Frank B. Sawdon, Jerry Bess 

Branch Office 

75 E. Wacker Drive, Chicago, 111. 

Phone: Dearborn 2-0826 

Office Manager Marty Hogan 

Radio Accounts— Robert Hall Clothes, Inc. 
(Men's, Women's & Children's Apparel), 
New York, N. Y.; Abelson's, Inc. (Jewelers), 
Newark, N. J.; Bond Television (Manufac- 
turers of TV Sets). 

TV Accounts— Robert Hall Clothes, Inc. 
(Men's, Women's & Children's Apparel), 
New York, N. Y.; Abelson's, Inc. (Jewelers), 
Newark, N. J. 

SCHECK ADV. AGENCY. INC. 

9 Clinton St., Newark 2, N. J. 
Phone: Market 2-0480 
ANPA— APA— PPA 

President Julius Scheck 

V. P. & Treas Morris Scheck 

V. P., Radio-TV Dir E. Grant Scheck 

Art Dir Ernest D. Barnham 

Prod. Mgr Henry R. Scheck 

Copy Chief Carlton S. Smith 

Space Buyer Frank M. Craumer 

Account Executives. .. .William H. Andrews, 

E. Grant Scheck, Morris Scheck, Julius 

Scheck. 

Radio Accounts: Charms Co. (Charms 
Candy), Asbury Park, N. J.; Fischer Baking 
Co. (Baked Goods), Newark, N. J.; Phila. 
Dairy Products Co. (Ice Cream), Phila- 
delphia, Pa.; Reddi-Wip Corp. of N. J. (Red- 



211 



Advertising Agencies 



di-Wip Topping), Harrison, N. J. 

TV Accounts: Fischer Baking Co. (Baked 
Goods), Hanovia Chem. & Mfg. Co. (Health 
Lamps), Newark, N. J.; Michaels Bros. Dept. 
Store, New York; Charms Candy, Asbury 
Park, N. J.; American-Limoges (Dinner 
Ware); Marlon Confections, New York; 
Holiday Motors, Newark, N. J. 

SCHENKER COMPANY 

2301 Wabansia Ave., W., Chicago 47, 111. 
Phone: ARmitage 6-1600 
Pres., Media Dir., Space Buyer 

Sydney R. Raike 

Vice-Pres J. E. Schenker 

Art Dir M. Rickabaugh 

Radio Time Buyer & Prod. Mgr. 

Space Buyer C. D. Domin 

Account Executives S. R. Raike, 

J. E. Schenker, C. D. Domin 

SCHOLTS ADVERTISING SERVICE 

1201 W. 4th St., Los Angeles 7, Calif. 
Phone: Michigan 2396 

Owner T. D. Schlots 

Radio-TV Dir Ruth S. Arnot 

Art Director L. G. Mynro 

GORDON SCHONFARBER & 
ASSOCIATES. INC. 

58 Weybosset St., Providence 3, R. I. 

Phone: GAspee 1-4813-4-5 
ABP— ANPA— APA— NOAB— PPA 

Pres. & Treas Gordon Schonfarber 

Vice-President Russell C. Edwards 

Secretary Amanda C. J. Olsson 

Radio & TV Director. .... .Claire R. Grenier 

Radio Accounts: Gladding's, Inc. (Dry 
Goods), Old Colony Co-operative Bank 
(Savings & Loan), Providence; Tilden-Thur- 
ber, Inc. (Jewelers & Silversmiths), Provi- 
dence, R. I., United Electric Railways (Pub- 
lic Transit), Providence, R. L; Washington 
Trust Co. (Commercial Bank), Westerly, 
R.I. 

SCHWIMMER & SCOTT, INC. 

75 E. Wacker Drive, Chicago 1, 111. 

Phone: DEarborn 2-1815 
AAAA— ABP— ANPA— PPA— APA 

Pres. & Treas R. J. Scott 

Vice-Pres W. Schwimmer 

Copy Chief L. Krakover 

Time Buyer E. Vanderploeg 

Art. Dir A. Thaler 

Secretary H. Heilig 

Radio Accounts: Chicago Stadium, Con- 
gress Cigar Co., Puritan Co. of America, 
Salerno-Megowen Biscuit Co., Schutter Candy 
Co., Walgreen Co., Hawthorne-Mellody Farms 
Dairy, National Tea Co. (Chicago, 111.; Mil- 
waukee, Wis.; Indianapolis, Ind.; Minne- 
apolis, Minn.), Spiegel's, Inc., Chicago, 111.; 
Helzberg's (Jeweler's), Kansas City, Mo.; 
Coronet Magazine, London House Rest, F. 
& F, Laboratories (Cough Lozenges), Amer- 



ican Frigid Dough Co. (Frozen Foods), 
Citrus Products Co. (Kist-Bottled Orange 
Juice), Glaser-Crandall Co. (Everbest Pre- 
serves). 

J. B. SEBRELL ADV. AGENCY 

300 S. Los Angeles St., Los Angeles 13, Calif. 

Phone: Madison 6-9397 

ABP— APA 

Owner & Director J. B. Sebrell 

Media P. W. Thomas 

Acct. Executives Harry Page, K. T. Pyle 

Radio Director J. B. Sebrell 

Television & Time Buyer P. W. Thomas 

Radio Accounts: D. P. Bushnell Importers 
(Binoculars), Pasadena; Eject Donut Sales 
(Donut Makers), Children's Mart (Toys), 
Budro (Hardware), Los Angeles, Calif. 

TV Accounts — Same as above. 

RUSSEL M. SEEDS CO., INC. 

919 No. Michigan Ave., Chicago 11, 111. 

Phone: DELaware 7-1045 

ANPA— APA— PPA 

President Freeman Keyes 

Exec. Vice President George Bayard 

Vice-Presidents A. D. Keyes, 

Paul Richey, Harry M. Maus, H. B. Gold- 
smith, Jr., Fred W. Swanson 

Treasurer Jack Harding 

Secretary E. V. Owen 

Director of Res James Witherell 

Art Director Jerry Bryant 

Time Buyer Merle Myers 

Space Buyer A. H. Bergsten 

Radio-TV Director Jack Simpson 

Branch Offices 

Lemcke Bldg., Indianapolis 4, Ind. 

Phone: Market 1395 

V.P. in Chg Paul Richey 

1469 N. Vine St., Hollywood 28, Calif. 
Phone: Hudson 2-1206 

Manager Lionel C. Place 

Radio Accounts: Brown & Williamson To- 
bacco Corp. (Raleigh Cigarettes, Wings 
Cigarettes, Tube Rose Snuff, Bugler Tobacco, 
Aval on Cigarettes), Louisville, Ky.; H. 
Fendrich Inc. (La Fendrich & Chas. Denby 
Cigars), Evansville, Ind.; Fitzpatrick Bros. 
(Kitchen Klenzer, Automatic Soap Flakes), 
Chicago, 111.; C. H. Wallerich Co. (Chrysler 
& Plymouth Distributors), Indianapolis, 
Ind.; Norge Div., Borg-Warner Corp.; Walt 
Disney Productions, Inc., Food Merchandis- 
ing Div.; Bowes Industries, Inc. (Bondware 
Plastic Coated Paper Dishes). 

TV Accounts: The Procter & Gamble Co. 
(Tide), Cincinnati, 0.; Walt Disney Pro- 
ductions, Inc., Food Merchandising Div.; 
Fitzpatrick Bros. (Kitchen Klenzer). 

ROSCOE W. SEGAR ADV. 

2125 N. E. 48th Ave., Portland 13, Ore. 

Phone: TRinity 3445 

Owner, Space Byr. Radio Dir...R. W. Segar 



212 



Advertising A $»' «* n c* i o 



Sec.-Treas., Acct. Exec D. D. Segar 

Radio Accounts: Spot: Geo. B. Wallace 
Co., Niklas & Son. 

FREDERICK SEID ADV. 

127 Montgomery St., San Francisco 4, Calif. 

Phone: GArfield 1-0360 

ABP— ANPA 

Owncr-Acct. Exec Frederick Scid 

THE JAMES C. SEIX CO. 

345 Madison Ave., New York, N. Y. 

Phone: MUrray Hill 6-6368 

Pics. & Time Buyer James C. Seix 

Art Director Corienne Abbazia 

Media Director Walter B. Rios 

Publicity Dir Mallory Dorn 

Production Mgr George Fish 

Account Executives James C. Seix, 

Lue H. Witt, P. J. Rosaly, Martin Slattery, 
Herbert Cohon 

Radio Account: Lincoln Warehouse Corp. 
(Mountain Vault Storage), New York, N. Y. 

SEWELL, THOMPSON & CAIRE 

852 Carondelet St., New Orleans, La. 

Phone: Tu 2251 

SNPA— ABP 

President Granville Sewell 

Vice-Pres. . .R. V. Caire, Kenneth Thompson 
Production Mgr E. Leone 

SHAFFER, BRENNAN, MARGULIS 
ADV. CO. 

4 No. Eighth St., St. Louis 1, Mo. 
Phone: MAin 2579 
ANPA— APA— PPA 
Partner-Space Buyer-Radio Dir. 

Sam B. Margulis 
Partner-Space Buyer S. I. Rosenfeld 

ED SHAPIRO ADVERTISING 

1524 Chestnut St., Phila. 2, Pa. 

Phone: LO 4-2877 

ANPA— ABP 

President Edward Shapiro 

Vice-Presidents H. H. Shapiro, 

Leonard Goldsmith, Elinor L. Brown 

Secretary Martin Sacks 

Media Dir R. Goddes 

JOHN W. SHAW ADVERTISING, INC. 

222 N. LaSalle St., Chicago 1, 111. 

Phone: DEarborn 2-5082 

ANPA— APA— PPA— NOAB 

President & Treas John W. Shaw 

Secretary Augusta Young 

Copy Chief David E. Guerrant 

Radio Accounts: Jacob E. Decker & Sons 
(Div. of Armour & Co.) (Meat), Mason 
City, Iowa; Drummond Packing Co. (Div. 
of Armour & Co.) (Meat), Eau Claire, Wis.; 
Chicago Laundry Owners Assn. (Laundry 
Service), Chicago, 111. 

TV Accounts: Standard Milling Co. (Fam- 
ily Flour), Chicago, 111. 



J. WILLIAM SHEETS 
Central Bldg., Seattle I. Wash. 

Phone: Main 2442 

ANPA— PPA— APA— N( I \ i; 

Owner J. Wm. Sheets 

Radio Accounts: Skinner & Eddy Corp. 

K. E. SHEPARD ADV. AGENCY 

75 East Worker Dr., Chicago 1, III. 

Phone: ANdover 3-5966 
ABP— APA 

President Kenneth E. Shepard 

Vice-President B. F. Homan 

Art Dir Richard L. Felden 

Prod. Mgr B. Shepard 

Radio Accounts: Wilson & Co., National 
Assn. of Homebuilders. 

SHERMAN & MARQUETTE 

919 North Michigan Ave., Chicago 11, 111. 

Phone: Delaware 7-8000 

AAAA— ABC— ANPA— APA 

NOAB— PPA— ABP 

Partners. .Arthur Marquette, Stuart Sherman 

Radio & TV Director Louis T. Tilden 

Branch Office 

10 Rockefeller Plaza, New York 20, N. Y. 

Phone: PLaza 7-6400 

Radio & TV Dir Wm. B. Templeton 

Radio Accounts: The Quaker Oats Co., 
(Quaker Puffed Wheat & Puffed Rice, Pack- 
O-Ten, Pettijohns Ful-O-Pep Feeds, Quaker 
Oats and Mother's Oats, Mother's Premium 
Oats), Chicago, 111.; Oscar Mayer & Co. (Do 
mestic Meats & Canned Meats), Madison, 
Wis.; Colgate-Palmolive-Peet Co. (Ajax 
Cleanser, Cashmere Bouquet Face Powder. 
Colgate Shave Creams, Colgate Talcum 
Powder, Colgate Tooth Powder, Cashmere 
Bouquet Soap, Halo Shampoo), Jersey Citv, 
N.J. 

TV Accounts: The Quaker Oats Co. 
(Quaker Ots & Mother's Oats), Chicago, 111.; 
Colgate-Palmolive-Peet Co. (Ajax), Jersey 
City, N. J. 

THE SHERWOOD CO. 

147 West 42nd St., New York 36, N. Y. 
Phone: LO 3-0326 

Partner — TV Dir Leo Greenland 

Partner Oscar S. Lerman 

Art Direc Bud Hirsh 

Account Execs Max Lerman, Phil Green 

SILTON BROTHERS INC. 

131 Clarendon St., Boston 16, Mass. 

Phone: CO 7-3730 

ABP— ANPA— AF A— PPA 

President Myron L. Silton 

Exec. V.P Jason N. Silton 

Treas Ramon N. Silton 

V.P. Art Andre B. Paquette 

Radio Director Jason N. Silton 

Radio Accounts: Craftsman Insurance Co. 
(A. & H. Insurance), Boston; Rex Venetian 
Blind Co. (Venetian Blinds), Boston; Ace 



213 



Advert 



ng Agencie 



Vacuum Stores (Vacuum Cleaners), Boston; 
Windsor Furniture (Furniture), Natick, 
Mass.; Hotel Kenmore (Hotel), Boston; 
Spencer Shoe Stores (Footwear), Boston. 

TV Accounts: Rex Venetian Blind Co. 
(Venetian Blinds), Boston; Mutual Shoe Co. 
(Footwear Mfrs.), Marlboro, Mass. 

SIMON & GWYNN 

Commerce Title Bldg., Memphis 3, Tenn. 

Phone: 5-2404 

SNPA— ANPA— APA— NOAB— ABP 

Partners Milton Simon, H. N. Gwynn 

Copy Chief W. B. Camphell 

Radio Accounts: American Snuff Co., 
Donald Furniture Co., The Humko Co., Ro 
bilio & Cuneo (Ronco Foods). 

SIMONS-MICHELSON CO. 

1126 Lafayete Bldg., Detroit 26, Mich. 

Phone: Woodward 3-3000 

AAAA— ANPA— APA— PPA 

President-Treas Leonard N. Simons 

VP & Sec Lawrence J. M. Michelson 

Prod. Mgr Arthur H. Copland 

Space Buyer C. Allison Belcher 

Art Director Al Sielaff 

Radio & TV Director R. N. Hughes 

Radio Accounts: Cunningham's Drug 
Stores (Drug, etc.), Koepplinger Ba.cery 
(Baked Goods), Krun-Chee Potato Chip 
(Potato Chips), Pretzels), Marine Foods 
Inc. (Pepe Herring), Detroit, Michigan 
Marshall Drug Company (Drugs), Cleveland 
Ohio; Benjamin Rich (Real Estate), Sealy 
Mattress Co. (Mattresses), Taylor's Inc 
(Dodge-Plymouth), Detroit, Michigan; Vel 
vet Peanut Products (Peanut Butter) ; E & B 
Brewing Co. (Brew 103, Golden Ale) ; Ger 
son's Inc. (Jewelry) ; King Research Labs. 
People's Outfitting Co. (Dept. Store). 

TV Accounts: Cunningham's Drug Stores 
(Drugs, etc.); Dossin's Food Products (Pep- 
si Cola) ; Koepplinger Bakery (Baked 
Goods) ; Krun-Chee (Potato Chips) ; Peo 
pie's Outfitting Co. (Dept. Store) ; Sealy 
Mattress Co. (Mattress Mfg.); Taylor's Inc 
(Automotive) ; Velvet Peanut Products (Pea 
nut Butter) ; E & B Brewing Co. (Brew 103 
Golden Ale) ; Marine Foods, Inc. (Pep-E 
Herring) ; Zweiback, Inc. (Women's Wear) 

R. C. SMITH & SON. LTD. 

80 King St., W., Toronto, Ont. 

Phone: EL 9396 

ABC 

President Adam F. Smith 

Secretary M. A. Stoakley 

Treasurer M. M. Marugg 

Space Buyer M. E. Craven 

Managing Director G. A. Phare 

Account Execs. . . .E. C. Bradley, S. K. Arnott 

W. J. SMITH CO. 

Martin Brown Bldg., Louisville 2, Ky, 
Phone: Jackson 2163 



APA— SNPA— ANPA 

Pres. & Treas W. J. Smith 

Vice-Pres. & Secy G. B. Smith 

Art Dir F. J. Thomas 

Prod. Mgr L .M. FaUon 

Media Dir. & Copy Chief H. D. Peltier 

Radio Dir I. M. Diebold 

Account Executives Julian L. James, 

P. M. Shaughnessy, H. D. Peltier, W. J. 

Smith. 

Radio Accounts: Peerless Mfg. Co., Strat- 
ton & Terstegge Co. 

SMITH & BULL ADV. AGENCY 

6642 Sunset Blvd., Hollywood 28, Calif. 

Phone: HEmpstead 5671 

ABP— ANPA— NOAB— CNPA 

Partner V. R. "Dick" Smith 

Partner Frank Bull 

Gen. Mgr., Acct. Exec Mel R. Roach 

Acct. Exec Rudy Perkal 

Time Buyer Jane T. Darden 

Space Buyer Marion Vilmure 

Dir. of Publicity Henry R. Konysky 

Radio & TV Supervisor.. Richard T. Parker 

Radio Accounts: Seaboard Finance Com- 
pany (Finance) ; Triangle Publications (Rac- 
ing), Western Division); Marshall & Clam- 
pett (Autos), Los Angeles, Calif.; C & B 
Company Western Town (Toys) ; Western 
Harness Racing Assoc. (Racing), Los An- 
geles, Calif.; Clarite Battery Supply Co. 
(Batteiies), Los Angeles, Calif.; Los An- 
geles Rams (Football), Los Angeles, Calif.; 
My L. A., Ltd. (Musical), Los Angeles, 
Calif. 

TV Accounts: Seaboard Finance Company 
(Finance); Marshall & Clampett (Autos), 
Los Angeles, Calif.; C & B Co. Western 
Town (Toys) ; Los Angeles Rams (Football), 
Los Angeles, Calif.; Clarite Battery Supply 
Co. (Batteries), Los Angeles, Calif.; My 
L. A. Ltd. (Musical), Los Angeles, Calif. 
Branch Office 
333 N. Michigan Ave., Chicago, 111. 
Manager Georgina Small 

Radio Accounts: Seaboard Finance Co. 
(Finance), Triangle Publication (Western 
Division) (Racing), Marshall & Clampett 
(Autos), Los Angeles, Calif.; C and B Com- 
pany-Western Town (Toy), Chicago, 111. & 
Los Angeles, Calif.; J. E. Coberly (Autos), 
Milton J. Wershow Co. (Auctions), Western 
Harness Racing Association (Racing), Los 
Angeles, Calif. 

TV Accounts: Western Harness Racing 
Association (Racing), Seaboard Finance Co. 
(Finance), Marshall & Clampet (Autos), Los 
Angeles, Calif.; C and B Company-Western 
Town (Toy), Chicago, 111. & Los Angeles. 

SMITH, TAYLOR & JENKINS, INC. 

223 Fourth Ave., Pittsburgh 22, Pa. 

Phone: ATlantic 1-9312 

ABP— ANPA— APA— PPA 



214 



Advertisin g A g e d e i e § 



President Ronald P. Taylor 

Chairman of the Board. .Robert M. Jenkins 

Television Dir Thomas J. MacW illiams 

Radio Director Le8 Sterne 

Radio Accounts: Pittsburgh Brewing <li>m- 
pany (Iron City Beer, Tech Beer I, Pitts- 
burgh, Pa.; Pittsburgh Provision Co. (Irish 
Brand Ham and Bacon), Pittsburgh, Pa.; 
Sealy Mattress Company (Sealy Mattresses), 
Pittsburgh, Pa.; Dad's Old Fashioned Root- 
beer (Dad's Old Fashioned Rootbeer). 
Pittsburgh. Pa.; Otto Creameries (Otto 
Dairy Products), Pittsburgh, Pa.; Spear & 
Company (Department Store), Pittsburgh, 
Pa.; Walter H. Burns Company (Food Prod- 
ucts), Pittsburgh, Pa.; Franklin Furniture 
Company (Franklin Registered Furniture). 
Columbiana, Ohio; The McKay Company 
(McKay Chains), Pittsburgh, Pa.; Home- 
stead Valve Mfg. Company (High Pressure 
Jenny Steam Clnr.), Coraopolis, Pa.; Dr. 
Ellis Company (Dr. Ellis Cosmetics), Pitts- 
burgh, Pa. 

TV Accounts: Pittsburgh Brewing Com- 
pany (Iron City Beer, Tech Beer), Pitts- 
burgh, Pa.; Dr. Ellis Company (Dr. Ellis 
Cosmetics), Pittsburgh, Pa.; Pittsburgh Pro- 
vision Company (Irish Brand Ham and 
Bacon), Pittsburgh, Pa.; Sealy Mattress Com- 
pany (Sealy Mattresses), Pittsburgh, Pa.; 
Dad's Old Fashioned Rootbeer (Dad's Old 
Fashioned Rootbeer), Pittsburgh, Pa.; 
Franklin Furniture Company (Franklin Reg- 
istered Furniture), Columbiana, Ohio; 
A. M. G. Company (Mail Order Products), 
Erie, Pa. 

SON DE REGGER ADV. AGENCY 

1020 Locust St., Des Moines, la. 
Phone: 3-3185 
ANPA— APA— ABP 
President, Space Buyer, Radio Time 

& Acct. Exec Les Son De Regger 

Vice-Pres O. D. McKasson, Jr. 

Secretary G. Hupp 

Treasurer N. H. Son De Regger 

Art Dir D. D. Neal 

Prod. Mgr Joseph Daniels 

Radio Accounts: National Soap & Refining 
Co., Grocers Wholesale Co. 

SORENSEN & CO. 

864 No. Michigan Ave., Chicago, 111. 

Phone: Delaware 7-5030 

ABP— ANPA— PPA— NOAB 

President Roy A. Sorensen 

Art Dir W. D. MacCourt 

Space Buyer D. Samer 

Radio Accounts: Bowey's, Inc., J. P. Hard- 
ing Restaurants. 

C. JERRY SPAULDING, INC. 

201 Commercial St. Worcester 8, Mass. 
Phone: 3-4789 
Pres., Treas. & Radio Time Buyer 

C. Jerry Spaulding 



Secretary H. H. Hartwell 

Art Director Harvey Ball 

Trod. Mgr Charles Rice 

Wet. Execs Robert F. Hayward, 

Robert B. Hanna 

Radio Accounts: Coronado Hotel, People's 
Savings Bank, Mechanics Savings Bank, 
Worcester Brewing, W. 11. Bacbeller, Inc., 
Worcester, Mass. 

WILLIAM SPITZ <& CO., INC. 

114 So. Warren St.. Syracuse 2, \. Y. 

Phone: 2-7228 

ABP— ANPA 

Owner, Acct. Exec William Spitz 

Art Director Wayne J. Lewis 

Copywriter, Research Janet R. Lyman 

Production Mgr Elmer E. Foote 

Space & Time Buyer Diane I. Davis 

Radio Accounts: Empire Card Company 
(Greeting Cards). Elmira. N. Y.; (.range Silo 
Co.. Inc. (Farm & Industrial Silos), Red 
Creek, N. Y.; Greenways, Inc. (Greenways 
Premium Beer, Ale), Syracuse, N. Y. ; Os- 
wego Soy Products (Soy Bean Processing), 
Oswego, N. Y. ; Syracuse Card Co. (Greeting 
Cards), Syracuse, N. Y. ; Syracuse Glass Co. 
(Store Fronts, Mirrors) Syracuse, N. Y.; 
Timerson Canning Co. (Timco Dog & Cat 
Food), Fair Haven, N. Y.; Pilgrim Packing 
Co. (Meat Products), Syracuse, N. Y.; E. J. 
Arnstine Co. (DeSoto-Plymouth Dealer i. 
Syracuse, N. Y.; Forsythe Motors Corp. 
(Dodge-Plymouth Dealer). Syracuse, N. Y.; 
Syracuse Nationals Shows, Inc. (Ice Capades, 
Circus, etc.), Syracuse, N. Y. 

TV Accounts: E. J. Arnstine Co. (DeSoto- 
Plymouth Dealer), Syracuse. N. Y.; Bieber- 
Isaacs (Men's Clothing), Syracuse, N. Y. ; 
Onondaga Supply Co., Inc. (Appliances). 
Syracuse, N. Y.; Syracuse Nationals Shows. 
Inc. (Ice Capades, Circus, etc.), Syracuse. 
N. Y. ; Timerson Canning Co. (Timco Dog 
& Cat Food). Fair Haven, N. Y. 

SPITZER & MILLS LIMITED 

50 King Street W.. Toronto 1, Can. 
Phone: EMpire 6-2811 

President G. F. Mills 

Exec. Vice-Pres J. W. Spitzer 

Gen. Mgr. & Sec.-Treas W. H. Reid 

Radio Director T. R. Hart 

Account Executives J. R. Charles, 

F. J. Collins, W. G. Wallace, P. R. L. 
Charles, L. F. McCartney, J. Bedford. G. 
M. MacDonald, R. W. Saunders, A. S. 
Rutter 

Branch Offices 

1010 St. Catherine St. W.. Montreal. Quebec 

Phone: UNiversity 6-7801 

Vice-Pres V. L. Hanna 

Acct. Exec D. McCrimmon 

Radio Director P. E. Corbeil 

675 West Hastings St.. Vancouver. B. C. 

Phone: PAcific 2102 

Acct. Exec J. H. Randle 



215 



Advertising Agencie 



Radio Accounts: Bata Shoe Company of 
Canada Ltd. (Kent Shoe Stores), Batawa, 
Ontario; Bell Telephone Co. of Canada 
(Yellow Pages), Montreal, Quebec; Can- 
adian Cellucotton Products Company Limited 
(Kleenex), Niagara Falls, Ontario; Coleman 
Lamp & Stove Co. Ltd. (Lamps & Stoves), 
Toronto, Ontario; Colgate-Palmolive-Peet 
Company Limited (Soap Products), Toronto, 
Ontario; Fruitatives Products Ltd. (Fruita- 
tives), Hull, Quebec; John Inglis Co. Lim- 
ited (Consumer Goods), Toronto, Ontario; 
Pacific Meat Ltd. (Meat Products), Van- 
couver, B. C; The Quaker Oats Co. of 
Canada Ltd. (Aunt Jemima and Quaker 
Grain Products), Peterborough, Ontario; 
J. Arthur Rank Film Distributors (Canada) 
Limited; RCA Victor Co. Ltd. (Electrical 
Appliances), Montreal, Quebec; The Toni 
Company a Division of the Gillette Safety 
Razor Company of Canada Limited (Home 
Permanents and Shampoos), Montreal, Que- 
bec. 

BARTON A. STEBBINS ADVTG. 

1250 Wilshire Blvd., Los Angeles 17, Calif. 
Phone: Trinity 8821 

Owner Barton A. Stebbins 

Acct. Execs A. W. Gudelman, Nat Jeffras 

Time Buyer A. W.Gudelman 

Program Director E. C. Bloodworth 

Radio Accounts: Signal Oil Co., Certified 
Grocers of Cal (Perfect Host & Guest Cof- 
fees), Los Angeles, Calif. 

TV Accounts: Beauty Sales (Shampoo 
Curl), Los Angeles, Calif.; Certified Grocers 
of Calif., Los Angeles, Calif.; Glamour Prod- 
ucts (Vitrex), Los Angeles, Calif. 

STERLING ADV. AGENCY, INC. 

535 5th Ave., New York 7, N. Y. 

Phone: LOngacre 5-4614 

ANPA— PPA 

Chairman of Board S. M. Broun 

President Joseph S. Edelman 

Secretary, Space Buyer William Forray 

Treasurer Herbert Goldsmith 

Radio-TV Director Myron L. Broun 

FRED D. STEVENS CO. 

14 Devereux St., Utica 2, N. Y. 
Phone: 4-9339 

Owner Fred D. Stevens 

Radio Accounts: Wicks & Greenman, Corn- 
hill Bldg. & Loan Assn. 

STOCKTON, WEST, BURKHART, 
INC. 

1300 First Natl. Bank Bldg., Cincinnati 2, O. 

Phone: Dunbar 5600, 01, 02, 03 

AAAA— ABC— ABP— ANPA 

Chairman of Board Eric W. Stockton 

Pres. & Treas William Z. Burkhart 

VP, Sec. & Copy Chief Ranald S. West 

VP & Art Director C. Thomas Martin 

VP & Dir. of Research R. A. McDowell 



VP & Dir. of Sales Joseph D. Nelson, Jr. 

VP & Dir. TV Dept C. Thomas Martin 

VP & Dir. TV Media. . .Robert A. McDowell 

Dir. TV Production Gene Starbecker 

Asst. Dir. TV Production Fred Golt 

Mgr. Radio & TV Off., N. Y.. .Richard Dunn 

TV & Radio Time Buyer James Gray 

Branch Office 

501 Madison Ave., New York 22, N. Y. 

Phone: ELdorado 5-1041 

Mgr., Radio & TV Div Richard Dunn 

Radio Accounts: Hudepohl Brewing Co. 
(Hudepohl Beer & Chevy Ale), Cincinnati, 
Ohio; Ohio Oil Company (Marathon Cat 
Gasoline, V.E.P. Motor Oil), Findlay, Ohio; 
Mosler Safe Company (Mosler Safes & 
Chests), Hamilton, Ohio; Cincinnati Gas & 
Electric Co. (Utility), Cincinnati, Ohio; Gib- 
son Wine Co. (Golden Pheasant Wines, 
Champagne), Cincinnati, Ohio. 

TV Accounts: United States Shoe Corp. 
(Red Cross Shoes), Cincinnati, Ohio; Hude- 
pohl Brewing Co. (Hudepohl Beer & Chevy 
Ale), Cincinnati, Ohio; Cincinnati Gas & 
Electric Co. (Utilities), Cincinnati, Ohio; 
Ohio Oil Company (Marathon Cat Gasoline, 
V.E.P. Motor Oil), Findlay, Ohio; Central 
Trust Co. (Banking Institution), Cincinnati, 
Ohio; Mosler Safe Company (Safes & 
Chests), Hamilton, Ohio; Gibson Wine Com- 
pany (Golden Pheasant Wines, Champagne), 
Cincinnati, Ohio. 

STORM ADVERTISING COMPANY 

210 Hiram Sibley Bldg., Rochester, N. Y. 

Phone: Baker 9140 
V.P.-Radio & TV Dir. & 

Acct. Ex Jean Schantz 

Prod. Mgr Norman Ludlow, Jr. 

Art Director Vincent Marcone 

Radio and TV Accounts: Ailing and Miles 
Inc. (Automobiles), Rochester, N. Y.; Com- 
munity Savings Bank (Banking Services), 
Rochester, N. Y.; Cool Chevrolet Corp. 
(Automobiles), Rochester, N. Y.; Harry 
Forman CI. Co. (Men's Clothing Manufac- 
turer), Rochester, N. Y.; Gioia Macaroni Co. 
(Manufacturer of Macaroni Products), 
Buffalo, N. Y.; Hudson Dealers of Monroe 
Cty. (Automobiles), Rochester, N. Y.; Inter- 
national Home Improvement Co. (Construc- 
tion), Rochester, N. Y.; Harry Levin Com- 
pany (Women's Clothing), Rochester, N. Y. ; 
Noah's Ark (Accessories), Rochester, N. Y.; 
Vaisey-Bristol Shoe Co. (Manufacturer of 
Children's Shoes), Rochester, N. Y.; 
O'Rourke Bakeries (Bakery), Buffalo, N. Y.; 
Perma-Stone Rochester Corp. (Construc- 
tion), Rochester, N. Y.; Robot Electric Co. 
(Appliances), Rochester, N. Y.; Apetz Realty 
Co. (Real Estate), Rochester, N. Y.; Union 
Outfitting Co. (Furniture), Rochester, N. Y. ; 
Universal Publishing Co. (Publishing), New 
York, N. Y. 



216 



A il v ertisi 11 g A j»' e n c* i v s 



STORM & KLEIN. INC. 

50 E. 42nd St., New York 17, N. Y. 

Phone: MUrray Hill 7-4460 

ANPA— PPA 

Chairman Exec. Coin Charles M. Storm 

President, Secretary Allston E. Storm 

Executive Vice-Pres., Treas.. .Edward Klein 
V.-Pres. & Research Dir.... Harry Chapperon 

Time Buyer Arthur J. Klein 

Art Director Frederick Widlicka 

Radio Accounts: The Tintex Company, 
New York City (Tints an dDyes) ; Park & 
Tilford, New York City (Perfumes and 
Cosmetics). 

DANIEL F. SULLIVAN CO. 

216 Tremont Ct., Boston 16, Mass. 

Phone: HAncock 6-7644 

AAAA— ABP— ANPA— APA— NOAB— PPA 

President Daniel F. Sullivan 

Vice Pres Robert N. Sullivan 

Treas William H. Sullivan 

Radio Accounts: Revere Racing Assn. 
(Greyhound Racing), Revere; R. S. Rohie, 
Inc. (U-Dryvit Auto Rental), Cambridge. 
Mass.; F. H. Snow Canning Co. (Snow's 
Clam Chowder, Snow's Fish Chowder, 
Snow's Lobster Newburgh), Pine Point, Me.; 
Budrell Packers, Inc. (Ministrone Soup & 
Corn Chowder), Everett, Mass.; DeHambro 
Radio Supply Co., Boston: R. H. White 
Corp. (Dept. Store) ; Studebaker Dealers, 
Boston. 

SULLIVAN, STAUFFER, COL WELL 
& BAYLES, INC. 

437 Fifth Ave., New York 16, N. Y. 

Phone: ORegon 9-2500 

ANPA— APA— NOAB— PPA 

President Raymond F. Sullivan 

Vice-Pres Donald D. Stauff er 

Vice-Pres Robert T. Colwell 

Vice-Pres S. Heagan Bayles 

Vice-Pres Ralph Smith 

Vice-Pres Lloyd W. Baillie 

Vice-Pres W. Donald Roberts 

Vice-Pres John P. Cohane 

Vice-Pres. & Treas.... T. Newton Weatherbv 

V-P. & Copy Chief Joseph Leopold 

V.-P. & Media Dir Francis Minehan 

V.-P. & Merch. Dir Daniel O'Meara 

Vice-Pres A. K. Spencer 

Vice-Pres William M. Spire 

Vice-Pres Clemens F. Hathawav 

V.-P. & Research Dir Luther H. Wood 

V.-P. & Head Art Dir Robert West 

Prod. Mgr George Andrew 

Controller M. Herbert King 

V.-P. & Radio-TV Dir Philip H. Cohen 

Radio-TV Bus. Mgr Arthur S. Pardoll 

Branch Office 

6253 Hollywood Blvd., Hollywood 28, Calif. 

Phones: Gladstone 5048; Hillside 2119 

Vice-Pres Jack Van Nostrand 

Radio-TV Accounts: American Chicle Co. 



(Adams Line of Chewing Gums), Long 

Island Cil>. New York: \merican Cigarette 
& Cigar Co. (Pall Mall Cigarettes), New 
York; American Petroleum In-lituir. \. w 
York; Carter Products, Inc. (Arrid < n ;im 
Deodorant, Rise Shave Cream I, New York: 

J. H. Filbert, Inc. (Mrs. Filbert's Margarine 

& Mayonnaise), Baltimore, Md.: Gro\e Lab- 
oratories, Inc. (Antimine), St. Louis. Mo.: 
Lever Bros. Co. (Lifebuoy Health Soap, Sil- 
ver Dust), New York; McCormick & Co., 
Inc. (McCormick Teas, Spices, Flavoring Ex- 
tracts), Baltimore, Md.; Noxzcma Chemical 
Co. (Noxzema Skin Cream), Baltimore, Md. 
& Toronto, Ontario; Rubsam & Horrman 
Brewing Co. (R&H Beer & Ale), Staten 
Island, New York; The Simoniz Co. 
(Simoniz Products), Chicago, 111.; Smith 
Bros. (Smith Bros. Cough Drops & Cough 
Svrups), Poughkeepsie, New York; Speidel 
Corp. (Watch Bands & Other Jewelry), 
Providence, R. I.; Whitehall Pharmacal Co. 
(BiSoDol Powder & BiSoDol Mints), New 
York. 

J. D. TARCHER & CO.. INC. 

630 Fifth Ave., New York 20, N. Y. 

Phone: Circle 6-2626 

AAAA— ABP— ANPA— APA 

NOAB— PPA 

Pres Jack Tardier 

Vice-Pres E. C. Ridley 

Space Buyer W. W. Kircbert 

Prod. Mgr Jay R. Wieder 

Art Dir Harry Prickett 

Copy Chief Otto Prochazka 

Research Dir Leonard Tardier 

Mgr. Radio-TV Bob Kelly 

Radio Accounts: Benrus Watch Co., Mc- 
Kesson & Robbins, Seeman Bros. 

TV Accounts: Benrus Watch Co., McKes- 
son & Robbins. 

J. WALTER THOMPSON CO. 

420 Lexington Ave., New York 17, N. Y. 

Phone: MUrray Hill 3-2000 

AAAA— ANPA— ABP— PPA— NOAB— ABC 

President Stanley Resor 

Vice-Pres. in Charge of Radio & TV 

John U. Reber 

Radio-TV Time Buyers James O. Luce, 

Anne Wright, Jayne Shannon 
Radio-TV Talent Buyers. .Virginia Sprasle. 
H. Bart McHugh 

Branch Offices 
1549 North Vine St., Holywood 28, Calif. 

V.-P. Manager Cornwell Jackson 

410 N. Michigan Ave., Chicago 11, 111. 

Vice-Pres. & Gen. Mgr Henry T. Stanton 

Radio Director Harold R. Rorke 

Radio Tele Time Buyer.... E. R. Fitzgerald 
320 Calif. St., San Francisco, Calif. 

Manager Fred Fidler 

Radio Time Buyer Frances Austin 

645 South Flower St., Los Angeles 36, Calif. 



217 



Advertising Agencie 



Manager James L. Thompson 

Radio Time Buyer Jane Hubert 

Radio-TV Accounts: Atlantis Sales Corp.; 
P. Ballantine & Sons; Fanny Farmer Candy 
Shops; Ford Dealer Advertising Groups; 
Indiana Bell Telephone; Johns-Manville 
Corp.; Kraft Foods Co.; Lever Brothers Co.; 
Libby McNeill & Libby; Northern Trust 
Co.; Pan American World Airways; Pan 
American Grace Airways; Pharma-Craft 
Corp.; Penick & Ford Ltd.; RCA Victor Di- 
vision of RCA; Safeway Stores Inc.; Shell 
Oil Company, Inc.; Standard Brands Inc.; 
Swift & Co.; Ward Baking Co.; Washington 
State Apple Commission; J. B. Williams Co.; 
Eastman-Kodak Company; Meyenberg Milk 
Products Co.; Anthracite Institute; Mentho- 
latum Co.; W. F. Young, Inc.; Kilmer & 
Co.; Owens-Illinois Glass Co.; Puget Sound 
Black Ball Ferry Line; Hollywood Sugar 
Corp.; Pacific Mills; Michigan Hospital 
Service (Blue Cross) ; Douglas Aircraft Co., 
Inc.; Champion Spark Plug Co.; Borg-War- 
ner Corp. (Norge Division) ; Brillo Mfg. 
Co.; Florida Citrus Commission; Olive Ad- 
visory Board; Southwest Airways Co.; Yel- 
low Cab of Los Angeles; Pond's Extract 
Company; Bowman Dairy Co. 

TRACY, KENT & CO., INC. 

515 Madison Ave., New York 22, N. Y. 

Phone: ELdorado 5-4404 

ABP— ANPA— APA— NOAB— PPA 

Chairman of Board Wm. Irwin Tracy 

Pres Frank S. Kent 

Vice-Pres. & Art Dir Hugh F. Donnell 

Treas. & Sec Geo. M. Pease 

Asst. Treas. & Sec P. A. Baecker 

Production Mgr C. R. Holmberg 

Radio & TV Director P. A. Baecker 

Radio Accounts: The Taylor-Reed Corp. 
(Q-T Frosting), Glenbrook, Conn.; H. C. 
Brill Co., Inc. (Spaghetti Sauce, Spanish 
Rice), J. W. Beardsley Sons (Codfish), New- 
ark, N. J.; Diplomat Products, Inc. (Chicken 
Soups), North Bergen, N. J.; Chin & Lee 
Co., Inc., New York. N. Y.; John Opitz Inc. 
(Insecticides), Long Island City, N. Y.; 
Middletown Milk and Cream Co. (Milk). 
Yonkers, N. Y. 

TV Accounts: The Taylor-Reed Corp. 
(Q-T Frosting), Glenbrook, Conn.; Diplo- 
mat Products, Inc., H. C. Brill Co., Charles 
& Co., Inc., Gristede Bros. Inc., New York; 
J. W. Beardsley's Sons (Frozen Codfish). 
Newark. N. J.; Chin & Lee Co., Inc. (Chi- 
nese Foods), New York. 

TRACY-LOCKE CO., INC. 

1307 Pacific Ave., Dallas 1, Texas 

Phone: PRospect 8655 

AAAA— ABC— ABP— ANPA— APA 

NOAB— PPA— AFA— SNPA 

President . . , , , Morris Hite 



Exec. Vice-Pres Clay W. Stephenson, Jr. 

Vice-President Glenn G. Addington, Jr. 

Vice-Pres., Secy.-Treas..John H. Wellenkamp 
Director Radio & TV Philip L.McHugh 

Radio Accounts: Mrs. Baird's Bakeries, 
Inc. (Bread), Dallas, Houston, Ft. Worth, 
Abilene; Borden Co. (Southern Division) 
(Milk and Ice Cream), Burrus Mill & Elev. 
Co. (Flour), Dallas (home office); Imperial 
Sugar Co. (Sugar), Sugarland; Duncan Cof- 
fee Co., Houston; Reserve Life (Insurance), 
Dallas. 

TV Accounts: Mrs. Baird's Bakeries, Inc. 
(Bread), Dallas, Houston, Ft. Worth, Abi- 
lene; Haggar Company (Men's Slacks), Dal- 
las; King Candy Co. (Chocolates), Ft. 
Worth; Borden Co., Southern Div. ; Duncan 
Coffee. 

VICTOR VAN DER LINDE CO. 

683 Fifth Ave., New York 22, N. Y. 

Phone: ELdorado 5-5185 

Partners Victor van der Linde, 

Charlotte Rains 

General Manager Agnes Kingsley 

Copy Chief William T. Malone 

Radio Accounts: W. K. Buckley, Inc. 
(Jack & Jill Cough Syrup), Buffalo, N. Y.; 
Dolcin Corporation (Dolcin), New York, 
N. Y.; Dolcin Limited (Dolcin), Toronto, 
Ont., Canada; Kedrin Pharmacals Inc. 
(Pharmaceuticals), New York, N. Y.; Tasty 
Toothpaste Corp. (Tasty Toothpaste), Mt. 
Vernon, N. Y.; Whitehall Pharmacal Co. 
(Guards Cold Tablets), New York, N. Y. 

TV Accounts: Diaperwite, Inc. (Deter- 
gent), New York, N. Y.; Dolcin Corporation 
(Dolcin), New York, N. Y.; S. W. Farber, 
Inc. (Farberware Cooking Utensils), New 
York, N. Y; C. F. Mattlage Sales Co. 
(Foods), New York, N. Y.; Morgan-Jones 
Inc. (Kitchen Cottons), New York, N. Y.; 
Tasty Toothpaste Corp. (Tasty Toothpaste), 
Mt. Vernon, N. Y. 

J. FRANKLYN VIOLA 

152 W. 42nd St., New York 18, N. Y. 
Phone: CHickering 4-3254 

President J. Franklyn Viola 

Secretary Ann T. Viola 

Production Gene Scognamiglio 

Radio Accounts: Paramount Macaroni 
Mfg. Co., Italy Laboratories, Inc., Johnson 
Chemical Co., De Nobili Cigar Co., Italy 
Laboratories, New York. 

TV Accounts: Pastene Products Co., Pat- 
terson, N. J.; Lazzara Breads & Cake Co. 

WILLIAN VON ZEHLE & CO., INC. 

441 Lexington Ave.. New York 17, N. Y. 
Phone: MU 2-9010 

President Wm. von Zehle 

Vice-Presidents Lawrence A. Reis, 

Van Lear Woodward, Jr. 



218 



Treasurer Kathleen Banks 

Secretary Anthony Sarnataro 

Radio-TV Accounts: Roman Ravioli 
(Frozen Foods), Garfield, N. J.; Pinelawn 
Cemetery (Radio only), Pinelawn, Long 
Island. 

WADE ADVERTISING AGENCY 

20 N. Wacker Drive, Chicago 6, 111. 

Phone: STate 2-7369 

ABC— ANPA 

Executive Dir Albert G. Wade, II 

General Manager Paul McCluer 

Chairman Copy and Planning 

Committee Lawrence W. Davidson 

Copy Chief Chas. W. Tennant 

Research Director Gordon Norbreg 

Art Director Win. R. Collier 

Production Manager Edw. A. Beane 

Business Manager John Mills 

Radio Media Director Louis J. Nelson 

Space-Radio-TV Time 

Buyer David S. Williams 

Director of Radio Jack Farnell 

Director of Television Booth Luck 

Branch Office 

6223 Selma Ave., Hollywood 28, Calif. 

Phone: Hillside 7457 

Manager Robt. E. Dwyer 

Radio Director Forrest F. Owen 

Radio Accounts: Miles Laboratories, Inc. 
(Alka-Seltzer, One-A-Day (Brand) Vitamins, 
Nervine, Tabcin, Bactine), Elkhart, Ind.; 
Miles California Co. Los Angeles, Calif.; 
Murphy Products Co. (Feeds), Burlington. 
Wise. 

TV Accounts: Miles Laboratories, Inc. 
(Alka-Seltzer, Tabcin, Bactine), Elkhart, 
Ind.; Miles California Co., Los Angeles, 
Calif. 

HUGO WAGENSEIL & ASSOCIATES 

Talbott Bldg., Dayton 2, Ohio 

Phone: HEmlock 5542 

AAAA— AFA 

President Hugo Wagenseil 

Secy.-Treas G. Wagenseil 

Art Director Ed Hageman 

Industrial Div T. A. Polley 

Consumer Div W. L. Guisewite 

Acct. Executive W. H. Ford 

Radio Director F. R. Harwood 

TV Director Lincoln Scheurle 

Radio Accounts: Bonded Oil Company 
(Service Stations), Springfield, Ohio; First 
National Bank (General Banking Services), 
Middletown, Ohio; The Gallaher Drug Com- 
pany (Drug Store Chain), Lowe Brothers 
Paint Store (Retail Paints, Wallpaper), 
Miami Valley Milk Prod. Ass'n (Dairy Maid 
Butter), Ohio Yellow Cab Company (Taxi 
Cab Service), Dayton, Ohio; The Savings 
Society (Mutual Savings Bank), Springfield, 
Ohio; Phil T. Williams Oil Co. (Service 
Stations), Indianapolis, Ind. 



TV Accounts: Anderson Pi;inc» Co. (Dealei 
— Musical Instruments), Dairy Council (Dis- 
tributors -Milk. Milk Prod.), Dayton Power 
and Light Co. (Public Utilities), Himee 
Brothers Dairy (Meadow Cold [ce Cream), 
Dayton, Ohio; House of Lowell. Inc. (Hand 
Cream & Deodorant), Piqua, Ohio; Miami 
Valley Milk Prod. Ass'n (Dairy Maid But- 
ter), Portable Beauty Service Mfg. (No- 
Rinse Shampoo), Sears, Roebuck & Co. 
(Retail Department Store), Third National 
Bank & Trust Co. (General Banking Serv- 
ices), Dayton, Ohio. 

WALKER & DOWNING GENERAL 
ADVERTISING 

532 Oliver Bldg., Pittsburgh 22, Pa. 

Phone: GRant 1-1900 

ABP— ANPA— APA— PPA 

President William S. Walker 

Vice-Presidents C. P. Richardson. 

F. L. Newmeyer, Jr., V. I. Maitland 
Account Executives C. P. Richardson. 

F. L. Newmeyer, V. I. Maitland, T. B. 

Wallace, C. F. Hoffman 
Radio & TV Directors R. B. Stevens, 

C. C. Urguhart 

Radio Accounts: Duquesne Brewing Co. 
(Beer), Colonial Biscuit Co. (Crackers), 
Pittsburgh, Pa.; Sterling Oil Div., Quaker 
State Oil Refining Corp., Pittsburgh Con- 
solidation Coal Co. (Solid Fuels), Wilkins 
Jewelry (Jewelry), Galen Laboratories (Skin 
Medications), Champion Coal Co. (Solid 
Fuels), Pittsburgh, Pa. 

TV Accounts: Duquesne Brewing Co., 
Pittsburgh, Pa.; Kaufman's Dept. Store, Wil- 
kins Jewelry, Pittsburgh Consolidation Coal 
Co., Allegheny Ludlum Steel Corporation. 
Fan Tan Chewing Gum, Wm. G. Johnston 
Co. (Printers), Galen Laboratories, Pitts- 
burgh, Pa. 

WILLIAM WARREN. JACKSON & 

DELANEY 

45 W. 45th St., New York 19, N. Y. 

Phone: JUdson 6-0350 

ABP— APA— PANY 

Partners Harry Solow, Jr., 

William W. Solow, S. P. Jackson 

Radio Dir Harry Solow, Jr. 

TV Director S. P. Jackson 

Asst. to Director William W. Solow 

Mgr. TV Commercials. . .Conrad Mikorenda 

TV Program Dir Jack Bucholtz 

Copy Chief Jenny Shenker 

Account Executives William Solow, 

S. P. Jackson, Milton Schwartz, J. C. Sil- 
verman, Jack Wilson, Jack Bucholtz, Lloyd 
Ball 

Radio Accounts: Sachs Quality Stores 
(Dept. Store) ; Flag Pet Food Corp. (Dog & 
Cat Food); Strauss Stores (Auto Appli- 
ances) ; Herbert's Jewelry (Jewelry) ; Sofia 



219 



Advert 



ng Agencies 



Bros. (Movers); Monarch Saphin; Manny's 
Music Shop; N. Y. Musical Institute; Pierce 
School of Radio & TV; Federal Life & 
Casualty Co. (Insurance) ; Rikers Restau- 
rants; Roberts Technical & Trade School; 
Teitelbaum & Co.; Alexander's Dept Stores; 
Westchester Aquarium; Monarch Buick Co., 
Inc.; Ritz Thrift Shop; Bonded Auto Sales; 
Cardinal Ties. 

TV Accounts: Sachs Quality Stores; Vim 
Stores; Strauss Stores; Marlon Candy; Spear 
& Co.; Westchester Aquarium; Ritz Thrift 
Shop; Flag Dog Food; Alexander Dept. 
Store; Warren Connolly; Standard House- 
keeping Co.; Exercycle; North American 
Van Lines; Sofia Brothers Inc.; Federal 
Storage; Jamaica Refrigeration. 

WARWICK & LEGLER, INC. 

230 Park Ave., New York 17, N. Y. 

Phone: MUrray Hill 4-5800 

AAAA— ABC— ABP— ANPA— APA 

NOAB— PPA 

President H. Paul Warwick 

Vice-Presidents Henry Legler, 

S. 0. Youngheart, Lester M. Malitz, Arthur 
Deerson, C. E. Staudinger, Harry A. Berk, 
Thomas H. Shanley, Barrett Brady 

V.P. & Radio Director Tevis Huhn 

Radio & TV Director. . .William P. Warwick 

Asst. Radio-TV Dir Robert Steen 

Brunch Office 

2405 W. 8th St., Los Angeles 5, Calif. 

Phone: Dunkirk 3-1141 

Vice Pres C. E. Staudinger 

TV & Radio Dir Cecil Underwood 

Radio Accounts: Equitable Life Assurance 
Soc. (Life Insurance), New York, N. Y.; 
Hoffman Beverage Co. (Ginger Ale, Club 
Soda, Assorted Fruit Beverages), Newark, 
N. J.; Larus & Bro. Co. (Edgeworth Pipe 
Tobacco, Ho'iday Pipe Mixture, Edgeworth 
& Holiday Cigarettes), Richmond, Va.; Los 
Angeles Brewing Co. (Eastside Beer), Los 
Angeles, Calif.; Kingan & Co. (Kingan's 
Fine Foods), Indianapolis, Ind.; Pabst Sales 
Company (Pabst Blue Ribbon Beer), Chi- 
cago, 111.; Ex-Lax Company (Chocolate Lax- 
ative), Brooklyn, N. Y. 

TV Accounts: Hoffman Beverage Co. 
(Ginger Ale, Club Soda, Assorted Fruit Bev- 
erages), Newark, N. J.; Larus & Bro. Co. 
(Edgeworth Pipe Tobacco, Holiday Pipe 
Mixture, Edgeworth & Holiday Cigarettes), 
Richmond, Va.; Los Angeles Brewing Co. 
(Eastside Beer), Los Angeles, Calif.; Pabst 
Sales Company (Pabst Blue Ribbon Beer), 
Chicago, 111. 

WATTS, PAYNE— ADV., INC. 

205 S. Cheyenne Ave., Tulsa 3, Okla. 

Phone: 3-8108 

ABP— SNPA— AAAA— AFA 

President Don Watts 

Vice-President Leslie S. Hauger 

Secretary-Treasurer Oscar E. Payne 



Account Executives Ril C. Keefe, 

Benton Ferguson, Jackson Jones 

Production Manager S. B. Snyder 

Art Director Harold Carloss 

Radio-TV Director Don S. Mitchell 

Branch Offices 
316 Fidelity Bldg., Dallas, Tex. 

Manager Burke Gilliam 

Ace. Exec. (Dallas) Marie Callahan 

Phone: Riverside 5201 
Radio Accounts: Oklahoma Tire & Supply 
Co., United Federal Savings & Loan Associ- 
ation, Bell Oil & Gas Company, Mid-West 
Chevrolet Corp., Paul Sisk & Associates, 
First Natl. Bank, White Auto Stores, Mayo 
Hotel, Tulsa Insurance Bd., Bryan & Sons, 
Tennessee Dairies. 

TV Accounts: Ok ahoma Tire & Supply 
Co., Mid West Chevrolet Corp., Southwest 
Weathermakers First National Bank & Trust 
Co., Tennessee Dairies. 

LUTHER WEAVER & ASSOCIATES 

200 Globe Bldg., Saint Paul 1, Minn. 
Phone: Cedar 3777 
AAAA— ABP— APA 

Owner Luther Weaver 

Account Executive Donald Gardner 

Executive Assistant Emily Lemon 

Radio Accounts: Fairway Foods, St. Paul 
Falcon-Pilgrim Cleaners, St. Paul & Minne 
apolis; Empire National Bank, St. Paul; R 
H. Keller & Scotties Dist. (Frozen Foods) 
St. Paul; Dox Co. (Toothpaste), Minne 
apolis; Myndall Cain, Inc. (Cosmetics) 
Minneapolis; Stewart Paint Mfg. Co., Min 
neapolis. 

TV Accounts: Fairway Foods, Falcon-Pil 
grim Cleaners, R. H. Keller Co. & Scottie's 
Dist. 

WILLIAM H. WEINTRAUB & CO., 
INC. 

488 Madison Ave., New York 22, N. Y. 

Phone: MUrray Hill 8-3900 

ANPA— NOAB— PPA 

President William H. Weintraub 

Exec. Vice-Pres El Lin Kaufman 

V.P., Treas. & Gen. Mgr. 

John Davenport Scheuer 
Vice-Pres. & Sec, Chg. Radio-TV Dept. 

Harry Trenner 

Vice-President John F. Reeder 

V.P. Chg. Public Relations David Karr 

Vice-President Norman B. Norman 

Art Director Paul Rand 

Vice-Pres., Dir. of Copy Roger Purdon 

Media Director Lee M. Rich 

Director Marketing John B. Morris 

Production Manager William Zerweck 

Research Director Dr. Leon Arons 

Branch Offices 

Shaeffer Bldg., 13530 Michigan Ave., 

Dearborn, Mich. 

Office Manager Burton R. Durkee 



220 



Advertising A j» e n v i v s 



Radio Accounts: Seeinan Bros., Inc. (Air- 
Wick, White Rose Tea, White Rose Coffee), 
New York, N. Y.; Kaiser-Frazer Sales Corp. 
(Kaiser and Frazer Cars), Detroit, Mich. 

TV Accounts: Seeman Brothers (Air- 
Wick), Maiden Form Brassiere Co., Inc. 
(Maiden Form Brassieres), New York, N. Y., 
Anchor-Hocking Glass Corp., Blatz Beer, 
B. T. Babbitt, Kaiser-Frazer. 

WEISS & GELLER NEW YORK, INC. 

400 Madison Ave., New York 17, N. Y. 

Phone: PLaza 3-4070 

ANPA— APA— NOAB— PPA 

President Max A. Geller 

Vice-President Joseph H. Curtis 

Copy Chief M. Peter Artzt 

Media Dir Max Tendrich 

Art Director Arthur Gordon 

Production Manager Sally Green 

Time Buyer & Asst. Radio TV Dir. 

Max Tendrich 

Radio Accounts: Nedick's Inc. (Stores & 
Concentrate for Orange Drink), New York. 
N. Y.; Albert Ehlers, Inc. (Coffee), Brook- 
lyn, N. Y. 

TV Accounts: Nedick's, Inc. (Concentrate 
for Orange Drink), New York, N. Y.; Flag- 
staff Foods (Wholesale Foods), Perth Am- 
boy, N. J.; Albert Ehlers, Inc. (Ehlers 
Coffee), Brooklyn, N. Y. 

WARD WHEELOCK CO. 

Lincoln-Liberty Bldg., Philadelphia 7, Pa. 

Phone: RIttenhouse 6-7500 

ANPA— PPA— APA— NOAB— ABC 

Ch. of Bd Ward Wheelock 

Arthur A. Baily 

V.P. & Dir. Radio-TV Russ Johnston 

1st Vice Pres Win. R. Farrell 

Secretary-Treasurer William A. Dunn 

Branch Offices 
444 Madison Ave., New York 22, N. Y. 

Vice-President R. K. Strassman 

6277 Selma, Hollywood 28, Calif. 

Vice-President Carroll Carroll 

Radio Accounts: Campbell Soup Co., 
Adam Scheidt Brewing Co. (Valley Forge 
Beer, Rams Head Ale). 

TV Accounts: Stephen F. Whitman & Son, 
Inc.; Campbell Soup Co.; Adam Scheidt 
Brewing- Co. 

YOUNG & RUBICAM, INC. 

285 Madison Ave., New York 17, N. Y. 

Phone: MUrray Hill 9-5000 

ANPA— PPA— APA— AAA 

NOAB— ABC— ABP 

President Sigurd S. Larmon 

Executive Vice-Pres Louis N. Brockway 

V.P.-Chrm. Plans Bd Charles L. Whittier 

V.P., Dir. of Media & Gen. Production 

A. V. B. Geoghegan 



Vice-President- Frank Fagan, 

Milford Baker. Edward Barnes. Harry Car- 
penter, George Dippy, J. Brook*- I'.mon. 
John E. Grimm, Jr.. Harry Harding, Wil- 
liam II. Howard, Donald Payne, Curtis <-. 
Pratt, .1. 15. Rosebrook, Uberl Till. Jr., 

Waller B. C. Washburn, James I). Wei, I,. 

Walter R. Nield 

V.P.-Merchandising Dir Samuel Cherr 

V.P.-Copy Director H. S. Ward 

V.P.-Dir. of Research Dr. P. Langhoff 

V.P.-Art Director Frederick Sergenian 

V.P.-Dir. of International Div. 

Lorimer B. Slocum 
V.P.-Dir. of Pub. & Pub. Relations. Ken Dvke 

V.P. in Chg. Finance J. H. Geise 

Sec. Treas H. II. Enders 

V.P. & Dir. Radio-TV Everard U. Meade 

V.P. & Exec. Asst David Lev) 

V.P. & Dir. of Ops David Miller 

V.P. Chg. Prod Nat Wolff 

V.P. Chg. Commercials. .George H. Gribben 
Mgr. Contact Svce. 

Radio-TV Rodnev Erickson 

Mgr. Radio-TV 

Commercials Win. J. Colihan, Jr. 

Radio-TV Business Mgr. .Frederick A. Zaghi 

Radio-TV Publicity Dir Harry Rauch 

Mgr.-Radio Station Relations 

Frank Coulter, Jr. 

Branch Offices 
6253 Hollywood Blvd., Hollywood 28, Calif. 

V.P. Radio & TV Walter Bunker 

Radio-TV Pub. Dir Milton N. Samuel 

333 N. Michigan Ave., Chicago 1, 111. 

V.P. Contact Super Robert R. Burton 

V.P.-Merchandising Dir D. G. Schneider 

Vice-President Robert K. Edmonds 

V.P.-Art Director Wm. W. Johnston 

V.P.-Copy Director Draper Daniels 

1866 Penobscot Bldg., Detroit 2, Mich. 

Vice-Pres.-Manager Elliott E. Potter 

235 Montgomery St., San Francisco 4, Calif. 

V.P. in Chg Edward A. Merrill, Jr. 

Radio Accounts: K. Arakelian, Inc., The 
Borden Co., Bristol-Myers Co., Sanforized 
Division of Cluett, Peabody & Co., Inc., The 
Drackett Co., Duffy-Mott Co., Inc., General 
Foods Corp., Gulf Oil Corp., Life Savers 
Corp., Thomas J. Lipton, Inc., Metropolitan 
Life Insurance Co., The National Sugar Re- 
fining Co., Petri Wine Co., Purity Bakeries, 
Rath Packing Co., Rosefield Packing Co., 
Jos. Schlitz Brewing Co., Singer Sewing Ma- 
chine Co. 

TV Accounts: Bigelow-Sanford Carpet Co., 
Inc., The Borden Co., Duffy-Mott Co., Inc., 
General Electric Co., General Foods Corp., 
The Goodyear Tire & Rubber Co., Inc., Gulf 
Oil Corporation, International Silver Co., 
Johnson & Johnson, Thomas J. Lipton, Inc., 
O-Cedar Corp'n, Petri Wine Co., Rosefield 
Packing Co., Simmons Co. 



221 



AND WHAT DOES 




S£ VEiv sn 



r/ OAi 

Ha/ j P r od„„!_ 



JO °«l dat/^c^ 



«e»rj^» 







<t$> -Aft*** 




It means more sales for 
you in '52. If you want your 
station represented by this 
aggressive sales force, con- 
tact any one of the offices 
listed below. 



H EAD LE Y- R E E D COM PANY 

NEW YORK • PHILADELPHIA • CHICAGO . DETROIT • ATLANTA • NEW ORLEANS • SAN FRANCISCO • HOLLYWOOD 



222 




ABC SPOT SALES 

(American Broadcasting Company) 

7 West 66th S t., New York 23, N. Y. 

Phone: TRafalgar 3-7000 

V.P. Owned AM Stations. . .James Connolly 

Manager (AM Spot Sales) . .Warren Jennings 

V.P. Owned TV Stations Slocum Chapin 

Manager (TV Spot Sales) 

Donald L. Kearney 
Branch Offices 
20 N. Wacker Dr., Chicago, 111. 
Phone: AN 3-7800 

Manager Edward Lynch 

17 Stroh Bldg., Detroit, Mich. 
Phone: WO 3-8321 

Manager James G. Riddell 

155 Montgomery St., San Francisco, Calif. 
Phone: EX 2-6544 

Manager Gayle V. Grubb 

6363 Sunset Blvd., Hollywood 28, Calif. 

Manager (AM) Amos Baron 

Prospect & Talmadge Sts., Hollywood 27, Cal. 

Manager (TV) Phil Hoffman 

Phone: HU 2-3141 
AM & FM Stations Represented— KECA- 
AM, Los Angeles; KGO-AM, San Francisco, 
Calif.; WENR-AM, Chicago, Illinois; 
WXYZ-AM, Detroit, Mich.; WJZ-AM, New 
York, N. Y.; KECA-FM, Los Angeles; KRO- 
FM, San Francisco, Calif.; WENR-FM, Chi- 
cago, 111.; WXYZ-FM, Detroit, Mich.; WJZ- 
FM, New York, N. Y. 

TV Stations Represented — KECA-TV, 
Los Angeles; KGO-TV, San Francisco, 
Calif.; WENR-TV, Chicago, 111.; WXYZ- 
TV, Detroit, Mich.; WJZ-TV, New York, 
N. Y. 

AIRSPOT SALES 

64 East Lake St., Chicago, 111. 

Phone: FRanklin 2-0961 

General Manager Joseph Kapps 

ALASKA RADIO SALES 

17 East 42nd St., New York City, N. Y. 
Phone: MUrray Hill 2-0813 

Network Sales Mgr Charles E. Soden 

Spot Sales Mgr Roy V. Smith 

Stations Represented — KFQD, Anchor- 
age, Alaska; KFRB, Fairbanks, Alaska; 
KIBH. Seward, Alaska; KINY, Juneau, Alas- 
ka; KTKN, Ketchikan, Alaska; KIFW, 
Sitka, Alaska. 



AMERICAN SALES AND SERVICING 

AGENCY 

175 Fifth Ave., New York, 10, N. Y. 

Phone: AL 4-7881 

Owner Guy Bolam 

Branch Offices 

Informations & Publicite, 3 Place de Valois. 

Paris, France 

President Louis Merlin 

Radio Luxembourg Advt., Ltd., 36 Davies St., 
London W.I, Eng. 

Manager G. Clement Cave 

Stations Represented — Radio Luxembourg 
"One", "Two". 

AVERY-KNODEL INC. 

608 Fifth Ave., New York 20, N. Y. 
Phone: JUdson 6-5536 

President Lewis H. Avery 

Vice President J. W. Knodel 

Secretary B. P. Timothy 

Treasurer Arthur H. McCoy 

Director David H. Sandeberg 

Branch Offices 

75 East Wacker Dr., Chicago 1, 111. 

Phone: Andover 3-4710 

Vice Pres J. W. Knodel 

235 Montgomery St., San Francisco 4, Calif. 
Phone: Yukon 2-3877 

Director David H. Sandeberg 

315 W. Ninth St., Los Angeles 15, Calif. 
Phones Tucker 2435 

Exec. In Charge Richard I. Hasbrook 

41 Marietta St., N.W., Atlanta 3, Ga. 
Phone: Cypress 7545 

Executive-in-charge Charles E. Coleman 

1915 Elm St., Dallas 1, Texas 

Exec. In Charge Clyde B. Melville 

AM & FM Stations Represented— WGAC. 
Augusta, Ga.; KERO, Bakersfield, Calif.; 
WGUY, Bangor, Me.; WKBW, Buffalo. 
N. Y.; WAYS, Charlotte, N. C; WJJD, Chi- 
cago, 111.; WSAI, Cincinnati, O.; KDAL, 
Duluth, Minn.; WERC, Erie, Pa.; KFPW. 
Ft. Smith. Ark.; KFRE, Fresno, Cal.; KILO, 
Grand Forks, N. D.; WJEF, Grand Rapids. 
Mich.; WCOG, Greensboro, N. C; WFBC. 
Greenville, S. C; KTHT, Houston, Tex.: 
WMBR, Jacksonville, Fla.; WKZO, Kala- 
mazoo, Mich.; WROL, Knoxville, Tenn.; 
WIBA, Madison, Wis.; WDGY, Minneapolis, 
Minn.; KOMA, Oklahoma City, Okla.: 
WIRL. Peoria, 111.; WGAN. Portland, Me.: 
KOIN. Portland, Ore.; WPJB. Providence. 
R. I.; WSLS, Roanoke, Va.; WHBF. Rock 
Island, 111.; KROY, Sacramento, Calif.; 



223 



WGAC . . . Augusta, Ga. 

KERO . . . Bakersfield, Calif. 

WGUY . . . Bangor, Me. 

WKBW . . . Buffalo 

WAYS . . . Charlotte, N. C. 

WJJD . . . Chicago 

WSA1 . . . Cincinnati 

KDAL . . . Duluth-Superior 

WERC . . . Erie 

KFPW . . . Fort Smith, Ark. 

KFRE . . . Fresno, Calif. 

KILO . . . Grand Forks, N. D. 

WJEF . . . Grand Rapids 

WCOG . . . Greensboro 

WFBC . . . Greenville, S. C. 

KSOX . . . HaHingen, Texas 

KTHT . . . Houston 

WMBR . . . Jacksonville 

WKZO . . . Kalatnazoo 

WROL . . . KnoxviSle 

WIBA . . . Madison 

WDGY . „ . Minneapolis 

KOMA . . . Oklahoma City 

WIRL . . . Peoria 

WGAN . . . Portland, Afle. 

KOIN . . . Portland, Ore. 

WPJB . . . Providence 

WSLS . . , Roanoke, Va. 

WHBF . . . Rock Island-Quad Cities 

KROY . . . Sacramento 

KALL . . . Salt Lake City 

KCBQ . . . San Diego 

KJR . . . Seattle 

KMA . . . Shenandoah, Iowa 

KSOO . . . Sioux Falls, S. D, 

KTUL . . . Tulsa 

WRUN . . . Utica-Rome 

WBRY . . . Waterbury, Conn. 

KXEL . . . Waterloo, Iowa 

KFBI . . . Wichita 

WILK . . . Wilkes-Bairre 

INTERMOUNTAIN NETWORK 

Utah, Idaho, Mont., Wyo., Colo., N. M. 

TELEVISION STATIONS 

WKZO-TV 
Grand Rapids, Battle Creek, Kssfa^azo© 

WMBR-TV . . . JacksonviHe, Fia- 

WHBF-TV . . . Rock Island-Quad Cities 




without the other 

Three's not a crowd as far as we're 

concerned. The station, the agency and 

(the guy in the middle) the station rep 

are inseparable when it comes to 

transacting national spot business. 

Important agencies are depending more 

and more upon Avery -Knodel as their 

source of prompt, reliable station 

information, while the country's top 

stations, aware of the value and 

importance of proper national 

representation, are choosing America's 

most alert reps . . . 



AVERY-KNODEL 



LOS ANGELES • DALLAS 



Radio-TV Station Representatives 



KALL, Salt Lake City, Utah; KCBQ, San 
Diego, Cal.; KJR, Seattle, Wash.; KM A, 
Shenandoah, la.; KSOO, Sioux Falls, S. D.; 
KTUL, Tulsa, Okla.; WRUN, Utica, N. Y.; 
WBRY, Waterburv, Conn.; KXEL. Water- 
loo, la.; KFBI, Wichita, Kans.; \\ ILK. 
Wilkes-Barre, Pa.; The Intel-mountain Net- 
work. 

TV Stations Represented — WMBR-TV, 
Jacksonville, 11a.; W11BF-TV, Rock Island, 
111.; WKZO-TV, Kalamazoo, Mich. 

HIL F. BEST 

131 W. Lafayette St., Detroit 1, Mich. 

Phone: WOodward 2-7298 

Branch Offices 

228 N. LaSalle St., Chicago 1, 111. 

Phone: STate 2-5096 

101 Park Ave., New York 17, N. Y. 

Phone: LExington 2-3783 

111 N. La Cienega St., Los Angeles 48, Cal. 

Phone: CRestview 5-2022 

233 Sansome St., San Francisco 4, Cal. 
Phone: YUkon 6-2396 
AM & FM Stations Represented— TEXAS: 
KVLF, Alpine; KALT, Atlanta; KRUN, 
Ballinger; KTXC, Big Spring; KNEL, 
Brady; KSTB, Breckenridge; KBOR, Browns- 
ville; KDET, Center; KCTX, Childress; 
KCLE, Cleburne; KSTA, Coleman; WTAW, 
College Station; KVMC, Colorado City; 
KCFH, Cuero; KXIT, Dalhart; KDNT, Den- 
ton; KDDD, Dumas; KNAF, Fredericks- 
burg; KSIJ, Gladewater; KGRI, Henderson; 
KPAN, Hereford; KHBR, Hillsboro; KEVT, 
Kerrville; KOCA, Kilgore; KINE, Kings- 
ville; KHIT, Lampasas; KLVT, Levelland; 
KORC, Mineral Wells; KVKM, Monahans; 
KIMP, Mt. Pleasant; KRIG, Odessa; KOGT. 
Orange; KFTV, Paris; KIUN, Pecos; KBOP, 
Pleasanton; KCNY, San Marcos; KWED, 
Seguin; KSEY, Seymour; KEVA, Shamrock; 
KTAN, Sherman; KSNY, Snyder; KSTV, 
Stephenville ; KSST, Sulphur Springs; 
KXOX, Sweetwater; KVOU, Uvalde; KNAL, 
Victoria. NEW MEXICO: KOBE, Las 
Cruces; KFUN, Las Vegas; KRTN, Raton; 
OKLAHOMA: KWHW, Altus; KWOE, Clin- 
ton; KTAT, Frederick; KGYN, Guymon; 
KVLH, Pauls Valley; ARIZONA: KNOG. 
Nogales; KTKT, Tucson; MICHIGAN: 
WKNK, Muskegon; WSDC, Marine City; 
WMTE, Manistee; WMRP, Hint; WFUR, 
Grand Rapids; WHAK, Rogers City; WJJW, 
Wyandotte; FLORIDA: WSWN, Belle 
Glade; WDHL, Bradenton; WVCG, Coral 
Gables; WCNU, Crestview; WROD, Day- 
tona Beach; WBRD, Fort Lauderdale; 
WGGG, Gainesville; WJVB, Jacksonville 
Beach; WLBE, Leesburg; WNMB, Mel- 
bourne; WFEC, Miami; WWPF, Palatka; 
WPLA, Plant City; WCNH, Quincy; WTRR. 
Sanford; WKXY, Sarasota; WJCM, Sebring; 
WHBO, Sulphur Springs; WEBK, Tampa; 
OTHER: WFRO, Freemont, Ohio; WHLL, 



\\ heeling, W. Va.; \\ 1 ST, Washington, 
I). C; KVRC, Arkadelphla, \.k.: kKI.W. 
Walnut Hi, Inc. Ark.; KRAI, Craig, Col.; 
KFTM, Fort Morgan, Col.; Kl BC, Mont- 
rose, Col.; KCLO, Leavenworth, Kan.; 
KSCB, Liberal, Kan. 

BERTHA BANNAN 

80 Boylston St., Boston 16, Mass. 
Phone: HUbbard 2-4419, 2-4370 

Owner Bertha Barman 

Sales Assistant Gertrude Saxe 

AM & FM Stations Represented— V WW. 
New Britain, Conn.; WELI, New Haven; 
WRDO, Augusta; WLBZ, Bangor; WCSH, 
Portland; WAGM, Presque Isle, Me.; Maine 
Broadcasting System; WARA, Attleboro, 
Mass.; WBET, Brockton; WOCB, Cape 
Cod; WSAR, Fall River; WFGM, Fitchburg; 
WHAI, Greenfield; WHYN, Holyoke; 
WCCM, Lawrence; WNBH, New Bedford; 
WSPR, Springfield; WCRB, Waltham, Mass.; 
WOTW, Nashua; WIBX, Utica, N. Y.; 
WJAR, Providence, R. I.; WERI, Westerly, 
R. L; WJOY, Burlington; WSYB, Rutland: 
WWSR, St. Albans; WDEV, Waterbury. Vt. 

TV Stations Represented— WJAR-TV, 
Providence, R. I. 

WALTER BIDDICK COMPANY 

1151 So. Broadway, Los Angeles 15, Calif. 
Phone: Richmond 6184 

Manager Guy Biddick 

Asst. Mgr Mildred Biddick 

Office Mgr Josephine Corbet 

Traveling Rep Burt Zoul 

AM & FM Stations Represented— KCID. 
Caldwell, Idaho; KPRL, Moscow, Idaho; 
KSPT, Sandpoint, Idaho; KJAN, Atlantic. 
Iowa; WIBW, Topeka, Kan.; KCKN, Kan- 
sas City, Mo.; KREI, Farmington, Mo.; 
KNEM, Nevada, Mo.; KCHI, Chillicothe. 
Mo.; KJSK, Columbus, Nebraska; WIBX, 
Utica, New York; KCFH, Cuero, Texas; 
KSUB, Cedar City, Utah; KMUR, Murray. 
Utah; KVOG, Ogden, Utah; KCSU, Provo, 
Utah; KCLX, Colfax, Wash.; KWNW. We- 
natchee, Wash.; KAHU, Honolulu, T. H. 

JOHN BLAIR & COMPANY 

Chrysler Bldg. East, New York, N. Y. 
Phone: MUrray Hill 9-6084 

Chairman John P. Blair 

President Richard D. Buckley 

Vice-President Robert E. Eastman 

Vice-President David N. Simmons 

Secretary-Treasurer Blake Blair 

Branch Offices 

520 N. Michigan Ave., Chicago 11, 111. 

Phone: SU 7-8659 

Mgr Charles F. Dilcher 

608 Russ Bldg., San Francisco 4, Calif. 

Phone: DOuglas 2-3188 

Mgr B. James Richards 



225 



REPRESENTED BY RAMBEAU is a radio station's mark oi dis- 
tinction throughout the entire field of radio advertising. 

REPRESENTED BY RAMBEAU means honest and aggressive 
sales representation for a few select stations that have pride in 
their accomplishment and integrity in their dealings with their 
audience, their clients and the agencies placing business on 
these stations. 

REPRESENTED BY RAMBEAU means 20 years of clean, success- 
ful operation by radio's first exclusive national representative. 



WILLIAM G. RAMBEAU COMPANY, INC. 

NEW YORK • CHICAGO • LOS ANGELES 

MINNEAPOLIS • SAN FRANCISCO 



226 



• • • Kacliu-TV Station Representatives • • • 

6331 Hollywood Blvd., Los Angeles 28, Calif. Rio Grande Nat'l Bldg., Dallas, Texas 

Phone: GRanite 6103 Phone: RAndolph 7955 

V.P Carleton E. Coveny Mgr Clark.- R. Brown 

434 Paul Brown Bldg., St. Louis 1. Mo. TV Stations Represented KTTV, Lo> 

Phone: CHestnut 5688 Angeles, Calif.; WDSU-TV, New Orleans, 

Mgr J. Chris Hetherington La.; WOW-TV, Omaha, Neb.; WBNS-TV, 

1115 Book Bldg., Detroit 26, Mich. Columbus, Ohio; KEYL, San Antonio, Tex.; 

Phone: WOodward 5-3231) XELD, Brownsville, Tex. & Matamoras, Tex. ; 

Mgr Paul Ray KDYL-TV, Salt Lake <iiv. Utah; W T\ K. 

Rio Grande Nat'l Bldg., Dallas, Texas Richmond, Va.; KING-TV, Seattle, Wash. 

Phone: RAndolph 7955 HASKELL BLOOMBERG 

Mgr Clarke R. Brown ;jo Kearney Square, Lowell, Ma--. 

AM & FM Stations Represented— KOY. Phone: Lowell 8751 

Phoenix, Ariz.; KTUC, Tucson, Ariz.; KHJ, General Manager Haskell Bloomberg 

Los Angeles, Cal.; KFXM, San Bernardino. Branch Offices 

Cal.; KGB, San Diego, Cal.; KFRC, San Cregg Bldg- Lawrence, Ma--. 

Francisco, Cal.; KGDM, Stockton, Cal.; Phone: 2-2118 

KFEL, Denver, Colo.; WJAX, Jacksonville, 28 Carleton St.. Cambridge, Mass. 

Fla.; WQAM, Miami, Fla.; WDBO. Orlando, Phone: Kirkland 7-2355 

Fla.; WTAL, Tallahassee. Fla.; WFLA, AM & FM Stations Represented— ^ UAL 

Tampa, Fla.; WGST, Atlanta, Ga.; WSAV. Lowell, Mass. 

Savannah, Ga.; KIDO, Boise, Idaho; WLS, THE BOLLING COMPANY, INC. 

wriT I 111 "- 5 -^ IB r '"Sft '"n"' 480 Lexington Ave., New York 17, N. Y. 

WKLO, Louisville, Ky.; WDSU, New Or- Phone- PLaza 9-8150 

leans. La. ; WFBR Baltimore, Md ; WHDH, President . . ._ e ;. ."... .George W. Boiling 

TYnr ^T*'''- f M HB 'w K nw a n T N K' 5 Vice-President E. Schuyler Ensell 

™<£> SL Louis Mo^ WOW Omaha, Neb ; Treasurer Robert H. Boiling 

WNEW, New York, N. Y.; KFYR, Bismarck, c pa p„ n „ n „ ct jr 

iv r» todmc r l u ni • izDAir Secretary L. A. fancoast. Jr. 

N. D.; WBNS, Columbus, Ohio; KRMG, Branch Offices 

Tulsa, Okla.; KPOJ, Portland, Ore.; WWSW. ,, n ^ M . , • '!f a_ rl;,,„„ i Til 

„. , , , ' ,-, wrr-TiT c tj 360 IN. Michigan A\e.. Chicago 1, lit. 

Pittsburgh. Pa.; WGBI, Scranton, Pa.: D7 . n „„t ' 9^97^ 

wren* e . v. c r- totma r>\. i Phone: Dearborn Z-bZ/< 

WSPA, Spartanburg S C. ; WTMA Charles- Executive-in-Charge John D. Stebbin- 

t"' TO vT a if' T ' T-PPH Fi 2978 Wibhire Blvd.. Los Angeles 5. Calif. 

Tex.; KLYN, Amanllo, Tex.; KEPO, El Phone- DU 8-8158 

Paso, Tex.; KWFT, Wichita Falls, Tex.: ^ . ^, t o iv/r T n ..„l>i; n 

TfTD 'TT rr , rr ^ LTir c a ♦ • Executive-m-Charge Jess M. Laughlin 

K.1KH, Houston, Tex.; IvABC. San Antonio. r niu- j e. o i? ■- r„i;f 

t rnvi cut l r-. iu u wtv/TD/- 5 Third St., San Irancisco, Calif. 

Tex.; KUYL, Salt Lake City, Utah; WMBC p, rA l 67J.fl 

Richmond, Va. ; KING, Seattle, Wash.; „ . . ™one: bA ^l" n n««. 

TTTtrrnp w i.- \ r» n w7W7-iA wi l Executive-in-( .harge George U. Close 

WWDC, Washington, D. C; WWVA, Wheel- m & m St J Qns Represe „ ted _ W ROW, 

ing ' W - Va - Albany; WELL, Battle Creek; WNBF, Bing- 

BLAIR-TV INC hamton; WCFL, Chicago; KFGO, Fargo: 

100 Park Ave., New York 17, N. Y. ™ F ^ W ^' ne ' Jgffe Harrisbmg: 

Phone: MUrray Hill 6-6263 ^MAW , Milwaukee ; KQAN Scranton 

Chairman John P. Blair ^HOT, South Bend; WTHI Terre Haute 

P,- ;,l^ wii'„„ w w„i,r WNEB. Worcester: WHBU. Anderson. Ind.: 

rresident William H. Weldon TWTTT/ ^ ' „ ~. w7Tctr t a- ~~i* 

xr- n -j * t- j tt c • u. WHIO. Davton. O.; WISH. Indianapolis. 

Vice-President Lindsey H. Spight , , Winn at- • n . WMAW Mil 

c t-i tji i t>i • Ind.; WIOD, Miami, Ha.; \\ .MAW , .Mil- 

Secretary-Treasurer Blake Blair 1IIU, 1 ' w- W7t n \ tvt i n t ,.„ . 

. __. waukee. Wis.; WKDA, Nashville. Ienn.: 

ron AT .,. u Bra,lch °$ 1 ™ S . .. T11 KOWH, Omaha, Neb. 

d20 N. Michigan Ave^, Chicago 11, 111. jy St(ltions Repre sented — WNBF-TV, 

Mgr Ph ° ne: M ° 4 - 4 j 2 7 hn w Davis Binghamton. 

3010 Rus's Bldg.,' San Francisco 4, Calif. LOUIS J. BORGATTL INC. 

Phone: YUkon 2-7068 535 Statler B'dg., Boston 16. Mass. 

V.P Lindsey H. Spight Phone: HAncock 6-8182 

6331 Hollywood Blvd., Los Angeles 28, Calif. Pres.-Treas Louis J. Borgatti 

Phone: GAanite 6103 V.P., Asst. Treas Joseph J. Borgatt. 

Mgr Carleton E. Coveny Stations Represented— WCOU. Lew iston. 

434 Paul Brown Bldg., St. Louis 1, Mo. Me.; WFAU. Augusta, Me.; WIDE. Ridd^- 

Phone: CHestnut 5688 ford, Me.; WPOR, Portland. Me.; WK^R. 

Mgr J. Chris Hetherington Manchester. N. H.; WTSA. Brattleboro, \t.: 

1115 Book Bldg., Detroit 26 Mich. WTSL, Lebanon. N. H.; WTSV. Claremont, 

Phone: WOodward 5-3230 N. H.; WWNH, Rochester. N. H.; Granite 

Mgr Paul Ray State Network ; WBRK, Pittsfield, Mass. ; 

227 



Radio-TV Station Representatives 



WHOB, Gardner, Mass.; WTXL, Springfield. 
Mass.; WARE, Ware, Mass.; WATR, Water- 
burv, Conn.; WNAB, Bridgeport, Conn.; 
WTOR, Torrington, Conn.; WHWB. Rut- 
land. Vt.; WTWN, St. Johnsbury, Vt.; 
WWON, Woonsocket, R. I.; WPJB, Provi- 
dence, R. I. 

THE BRANHAM COMPANY 

230 Park Ave., New York 17, N. Y. 
Phone: MUrray Hill 6-1860 

President M. H. Long 

Vice President Joseph F. Timlin 

Branch Offices 

360 N. Michigan Ave., Chicago 1, 111. 

Phone: Central 6-5726 

Chairman of Board John Petrie 

V. P C. B. Peterson 

7236 General Motors Bid., Detroit 2, Mich. 
Phone: Trinity 1-0440 

Executive-in-Charge Harry Anderson 

First National Bank Bldg., Dallas 1, Tex. 
Phone: Riverside 4884 

Executive-in-Charge J. S. McCauley 

Rhodes Haverty Bldg., Atlanta 3, Ga. 
Phone: Walnut 3025 

Executive-in-Charge H. L. Ralls 

Arcade Bldg., St. Louis 1, Mo. 

Phones Chestnut 6192 

Executive-in-Charge J. E. Nicholson 



703 Market St., San Francisco 3, Calif. 
Phone: YUkon 2-1582 

Executive-in-Charge Walter Petzlaff 

6367 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: Webster 1-1551 

Executive-in-Charge Norman Noyes 

612 Commercial National Bank Bldg., 

Charlotte 2, N. C. 

Phone: 8839 

Executive-in-Charge B. C. Finch 

1018 Sterick Bldg., Memphis 3, Tenn. 
Phone: 8-2344 

Executive-in-Charge Sidney L. Nichols 

AM & FM Stations Represented— WABB, 
Mobile, Ala.; KTHS, Hot Springs, Ark.; 
KFMB, San Diego, Calif.; WGBA, Colum- 
bus. WNEX, Macon, Ga.; WTPS, New Or- 
leans, La.; KWKH, Shreveport, La.; WTBO, 
Cumberland, Md.; WRBC, Jackson, Miss.; 
KOB, Albuquerque, N. M.; WCPO, Cincin- 
nati. O.; WDEF. Chattanooga, WTJS, Jack- 
son, WNOX, Knoxville. WMC, Memphis, 
Tenn.; KFDA. Amarillo, KRIC, Beaumont, 
KWBU. Corpus Christi, KAND. Corsicana, 
KRLD, Dallas, Tex.; WCHS, Charleston, 
WBLK. Clarksburg, WSAZ, Huntington, 
WPAR, Parkersburg. W. Va.; KMO, Tacoma, 
Wash.; KIT, Yakima, Wash. 

TV Stations Represented— KFMB-TV, San 
Diego, Calif.; KOB-TV, Albuquerque, 



Want to Sell Your Ideas— Your Products? 
FRANCE-BELGIUM-HOLLAND-GT.BRITAIN 

The World's Two most powerful commercial stations 

"Radio Luxembourg 1" — 232 k/cs 150,000 watts 

"Radio Luxembourg 2"— 1439 k/cs 150,000 watts 

Reach More People at Less Cost 

Exclusive Representative U. S. A. 
Guy Bolam, American Sales and Servicing Agency 
175 5th Ave. Algonquin 4-7881 



228 



Radio-TV Station Representatives 



N. M.; WCPO-TV, Cincinnati, WKWS. Clcvc 
land, Ohio; WMCT, Memphis, Tenn.; 
KRLD, Dallas, Tex. 

HOWARD C. BROWN CO. 

6059 Melrose Ave., Hollywood, Cal. 
Phone: Hollywood 9-6045 

Manager Howard C. Brown 

Station Represented — 3XY, Melbourne, 
Australia. 

BULMER & JOHNSON, INC. 

WCCO Bldg., Minneapolis 2, Minn. 
Phone: Lincoln 7017 

BURN-SMITH CO., INC. 

19 W. 44 St., New York 18, N. Y. 
Phone: MU 2-3124-5 

Vice Pres.-Eastern Mgr C. Stanley Bailey 

Branch Offices 

307 N. Michigan Ave., Chicago 1, 111. 

Phone: Central 6-4437 

Pres.-Treasurer John A. Toothill 

AM & FM Stations Represented— KRIZ, 
Phoenix, Ariz.; KFOX, Long Beach, KLX, 
Oakland, KSBW, Salinas, Cal.; WRUF, 
Gainesville, Fla.; WALB, Albany, WBGE, 
Atlanta, Ga.; WCNB, Connersville, WJVA, 
South Bend, Ind.; KCRG, Cedar Rapids, 
Iowa; WLBJ, Bowling Green, WFKY, 
Frankfort, Ky.; WHLN, Harlan, WVLK, 
Lexington-Versailles, WKYW, Louisville. 
WOMI, Owensboro, Ky.; WBOC, Salisbury, 
Md.; WBCK, Battle Creek, WKLA, Luding- 
ton; WCMA, Corinth, Miss.; WKOP, Bing- 
hamton, N. Y.; WCNC, Elizabeth City, 
WFLB, Fayetteville, WGBG, Greensboro, 
WMFR, High Point, WFTC, Kinston, WSTP, 
Salisbury, WEED, Rocky Mount, N. C; 
WMFD, Wilmington, N. C; KWJJ, Port- 
land, Ore.; WJSW, Altoona, WMRF, Lewis- 
ton, WBAX, Wilkes-Barre; WWPA, Wil- 
liamsport, Pa.; WAIM, Anderson, WHAN. 
Charleston, S. C; WOPI, Bristol, WDXI, 
Jackson, WDXE, Lawrenceburg, Tenn; 
WENK, Union City, Tenn.; WDVA, Dan- 
ville, WROV, Roanoke, Va. 

CAPPER PUBLICATIONS, INC. 

1035 Topeka Blvd., Topeka, Kans. 
Phone: 3-2377 

General Manager Ben Ludy 

Branch Offices 

420 Lexington Ave., New York 17, N. Y. 

Phone: LE 2-1250 

Executive-in-charge William L. McKee. 

333 No. Michigan Ave., Chicago 1, 111. 
Phone: CEntral 6-5977 

Executive-in-charge Terry Hughe 

300 Waltower Bldg., Kansas City 6, Mo. 
Phone: Victor 3864 

Executive-in-charge Joseph H. Story, Jr. 

1207 Russ Bldg., San Francisco 4, Calif. 

Phone: Douglas 6184 

Executive-in-charge Fred Jameson 



1151 Soutli Broadway, Los Angeles 15, Calif. 
(Waller Biddick Company) 

Lxeculive-iii-cliarge Guv Biddick 

Stations Represented \\ I IJW, \\ I B\\ -I M. 
Topeka, Kansas.; KCKN, KCKN-FM, Kansas 
City, Mo. 

CBS RADIO SPOT SALES 

Service of CHS Radio 

485 Madison We., New York 22. \. Y. 

Phone: PLaza 5-2000 

General Sales Manager. . .Wendell Campbell 

Asst. Gen. Sales Mgr Henrj Flynn 

Mgr., Sales Development. ... H. \. Carlborg 

Research Manager Richard Hess 

Promotion Manager Guy Cunningham 

Branch Offices 

410 N. Michigan Ave., Chicago. III. 

Phone: Whitehall 4-6000 

Western Sales Manager Gordon F. Hayes 

63 S. Main St., Memphis 3, Tenn. 
Phone: Memphis 37-8612 

Sales Manager H. H. Holtshouser 

902 Fisher Bldg.. Detroit 2, Mich. 
Phone: Trinity 2-5500 

Sales Manager Ralph Pat! 

Palace Hotel, San Francisco 5, Calif. 
Phone: Yukon 2-7000 

Sales Manager Hugh Stump 

Columbia Square, Los Angeles 28, Calif. 
Phone: Hollywood 9-1212 

Sales Manager Richard Elpers 

Stations Represented — KMOX, St. Louis, 
Mo.; KNX, Los Angeles, Calif.; KSL, Salt 
Lake City, Utah; WAPI, Birmingham, Ala.; 
WBBM, Chicago, 111.; WBT, Charlotte, 
N. C; WCBS, New York, N. Y.; WCAU. 
Philadelphia, Pa.; WCCO, Minneapolis. 
Minn.; WEEI, Boston, Mass.; WRVA. Rich- 
mond, Va.; WTOP, Washington, D. C; 
KCBS, San Francisco, Calif.; Columbia Pa- 
cific Network; Columbia California Net- 
work. 

CBS TELEVISION SPOT SALES 

Service of CBS Television 

485 Madison Ave., New York 22, N. Y. 

Phone: PLaza 5-2000 

Vice-Pres. in Charge Merle S. Jones 

Gen. Sales Mgr Thomas H. Dawson 

Business Manager Ben Margolis 

Research Manager Fav Day 

Eastern Sales Mgr Sam C. Digges 

Branch Offices 

410 N. Michigan Ave., Chicago 11, 111. 

Phone: Whitehall 4-6000 

Midwestern Sales Mgr... Mac Lean Chandler 

63 S. Main St., Memphis 3. Tenn. 

Phone: Memphis 37-8612 

Manager H. H. Holtshouser 

902 Fisher Bldg., Detroit 2, Mich. 
Phone: Trinity 2-5500 

Manager Ralph H. Patt, Jr. 

Palace Hotel, San Francisco, Calif. 

Phone: YUkon 2-7000 

Manager Lamont L. Thompson 



229 



Radio-TV Station Representatives 



1313 N. Vine St., Los Angeles 28, Calif. 

Phone: Hollywood 9-1212 

Manager Edward A. Larkin 

HENRY I. CHRISTAL CO. 

300 Park Ave., New York, N. Y. 
Phone: MUrray Hill 8-4414 

Manager Henry I. Christal 

Branch Office 

333 N. Michigan Ave., Chicago, 111. 

Manager James Thompson 

GEORGE W. CLARK CO. 

333 N. Michigan Ave., Chicago, 111. 
Manager George W. Clark 

THOMAS F. CLARK COMPANY, INC. 

205 E. 42nd St., New York 17, N. Y. 
Phone: MU 3-4266 

Pres. & Mgr Thomas F. Clark 

Asst. Mgr Madeline E. Miklos 

Branch Office 

35 E. Wacker Drive, Chicago, 111. 

Phone: State 2-1663 

Manager Paul Elsberry 

3049 E. Grand Blvd., Detroit, Mich. 
Phone: Trinity 1-8981 

Manager Paul Pequinot 

Stations Represented — WKLF, Clanton, 
Alabama; KGIW, Alamosa, KOKO, La 
Junta, KVRH, Salida, KLVC, Leadville, 
Colo.; WTNT, Tallahassee, Fla.; WFRP, 
Savannah, WMJM, Cordele, WMGA, Moul- 
trie, WLET, Toccoa, WKTG, Thomasville, 
Ga.; WWGS, Tifton, Ga.; KWIC, Hazard, 
Ky.; WSNJ, Bridgeton, N. J.; WMBO, Au- 
burn, WNBZ, Saranac Lake, WPAQ, Mt. 
Airy, WENC, Whiteville, WLTC, Gastonia. 
WTND, Gastonia, N. C; WCRS, Green- 
wood S. C; KDSJ, Deadwood, S. D.; KREL, 
Baytown, Tex.; KVWC, Vernon, Texas; 
WFLO, Farmville, Va.; WLDY, Ladysmith, 
Wise; Intercollegiate Broadcasting System. 

CLARK-WANDLESS-MANN, INC. 

205 E. 42 St., New York 17, N. Y. 
Phone: ORegon 9-1575 

President H. J. Wandless 

AM & FM Stations Represented— HJCB- 
HJCD, Bogota, Col.; CMAN, Pinar del Rio, 
Cuba; CMCY, COCY-1, 2, Habana, Cuba; 
CMGF, Matanzas, Cuba; CMGN, Jovellanos, 
Cuba; CMHI, Santa Clara, Cuba; CMJM, 
Ciego de Avila, Cuba; CMJN, Camaguey, 
Cuba; CMKV, Holguin, Cuba; CMKN, San- 
tiago, Cuba; HC2AN-HC2DC, Guayaquil, 
Ecuador; HRQ, San Pedro Sula, Ecuador; 
HRQ5, Tegucigalpa, Honduras; YNW, Ma- 
nagua, Nicaragua; YNWW, Granada, Nica- 
ragua; HOG, Panama, R. P.; HOA, Panama, 
R. P.; HOW, Colon, Panama; HOB, Panama, 
R. P.; HP5G, Panama, R. P.; YSO, San Sal- 
vador, El Salvador Charlotte; WSTA, Ama- 
lie, V. I. 

LIONEL COLTON 

551 Fifth Ave., New York 17, N. Y. 
Phone: MUrray Hill 7-5341 



Owner Lionel Colton 

Secry Elizabeth Kirby 

Stations Represented — WSFC, Somerset, 
Ky.; WBET, Brockton, Mass.; WREB, Holy- 
oke, Mass.; WCCM, Lawrence, Mass.; WIBX, 
Utica, N. Y.; WPAW, Pawtucket, R. I.; 
WERI, Westerly, R. I. 

CONTINENTAL RADIO SALES 

111 S. 5th St., Philadelphia, Pa. 
Phone: LOmbard 3-0882 

Manager R. Butche 

Branch Offices 
285 Madison Ave., New York 17, N. Y. 

Manager Stephanie Maytas 

228 No. La Salle St., Chicago, 111. 

Manager R. Olson 

Stations Represented — WGYV, Greenville, 
Ala.; KELD, El Dorado, Ark.; KXJK, For- 
rest City, Ark.; KFFA, Helena, Ark.; KENA, 
Mena, Ark; KICO, Calexico, Calif.; KWSD, 
Mt. Shasta, Calif.; KSFE, Needles, Calif.; 
KPRO, Riverside, Calif.; KLMR, Lamar, 
Colo.; KLMO, Longmont, Colo.; KVRH, 
Salida, Colo.; KCRT, Trinidad, Colo.; 
WCFM, Washington, D. C; WDEC, Ameri- 
cus, Ga.; WBLJ, Dalton, Ga.; WMLT, Dub- 
lin, Ga.; WSGO, Elberton, Ga.; WDUN, 
Gainesville, Ga.; WKLY, Hartwell, Ga.; 
WCOH, Newman, Ga.; KEYY, Pocatello. 
Idaho; WFRX, Frankfort, 111.; KASI, Ames, 
Iowa; KJAN, Atlantic, Iowa; KPRS, Olathe, 
Kans.; WFMW, Madisonville, Ky.; WMTC, 
Vancleve, Ky.; KASM, Albany, Minn.; 
WKLK, Cloquet, Minn.; WJMB, Brook- 
haven, Miss.; WRJW, Picayune, Miss.; 
KDMO, Carthage, Mo.; KRMO, Monett, Mo.; 
KWRE, Warrenton, Mo.; KBMN, Bozeman, 
Mont.; KJSK, Columbus, Neb.; KCHS, Hot 
Springs, N. Mex.; WIFM, Elkin, N. C; 
WFVG, Fuguay Springs, N. C; WGNC, Gas- 
tonia, N. C; WBUY, Lexington, N. C; 
WTSB, Lumberton, N. C; WMAP, Monroe, 
N. C; WNNC, Newton, N. C; WFRC, Reids- 
ville, N. C; WMPM, Smithfield, N. C; 
WSIC, Statesville, N. C; WCPS, Tarboro, 
N. C; WADE, Wadesboro, N. C; WHED, 
Washington, N. C; WFOB, Fostoria, O.; 
KWCO, Chickasha, Okla.; KSIW, Wood- 
ward, Okla.; KTIL, Tillamook, Oregon; 
WKPA, New Kensington, Pa.; WKOK, Sun- 
bury, Pa.; WPRA, Mayaguez, Puerto Rico; 
WTYC, Rock Hill, S. C; WSNW, Seneca, 
S. C; WBCU, Union, S. C; KGFX, Pierre, 
S. D.; WHUB, Cookeville, Tenn.; WHBT, 
Harriman, Tenn.; WJJM, Lewisburg, Tenn.; 
WJIG, Tullahoma, Tenn.; KFLD, Floy- 
dada, Tex.; KRBA, Lufkin, Tex.; KOSF, 
Nacogdoches, Tex.; KBUH, Brigham 
City, Utah; KMUR, Murray, Utah; KNEU, 
Provo, Utah; WIGM, Medford, Wise; 
KOVE, Lander, Wyo. 

THE CONWELL CO. 

1002 Walnut, Kansas City, Mo. 
Phone: Victor 1120 



230 



Ratlio-TV Si.) i ion Bepresentatii <-s 



Owner John 0. Conuell 

Stations Represented — KCHI, Cbillicolhc, 

Mo.; KMMO, Marshall, Mo.; KNCM, Mober- 

ly, Mo.; KNEM. Nevada, Mo.; KREI, Farm- 

ington, Mo.; KLWT, Lebannon, Mo. 

DONALD COOKE INC. 

551 Fifth Ave., New York 17, N. Y. 

Phone: MUrray Hill 2-7270 

Sales-TV Manager Donald Cooke 

Branch Offices 
1323 Penobscot Bldg., Detroit 26, Mich. 

Executive-in-Charge Charles J. Sheppard 

228 N. La Salle St., Chicago 1, 111. 
Phone: State 2-5096 

Executive-in-Charge Fred R. Jones 

111 N. La Cienega Blvd., Los Angeles 48, Cal. 
Phone: Crestview 5-2022 

Executive-in-Charge Lee F. O'Connell 

233 Sansome St., San Francisco 4, Cal. 
Phone: Yukon 6-2396 

Executive-in-Charge William A. Ayers 

AM and FM Stations Represented— KRUX, 
Phoenix, Ariz.; KPAS, Banning, Calif.; 
KWTC, Barstow, Calif.; KTIP, Porterville, 
Calif.; KRNO, San Bernardino, Calif.; 
WEAM, Wash., D. C; KDZA, Pueblo, Colo.; 
WINK, Fort Myers, Fla.; WWPB, Miami, 
Fla.; WONN, Lakeland, Fla.; WIRK, West 
Palm Beach, Fla.; KBIO, Burley, Idaho; 
KSEK, Pittsburg, Kans.; WIBR, Baton 
Rouge, La.; KROX, Crockston, Minn.; 
WSHB, Stillwater, Minn.; WKAL, Rome, 
N. Y.; WGVA, Geneva, N. Y.; WSSB, Dur- 
ham, N. C; WHKP. Hendersonville, N. C; 
WASH, Eugene, Ore.; WCMB, Harrisburg- 
Lemoyne, Pa.; WHJB, Greensburg, Pa.; 
WCDL, Carbondale, Pa.; KISD, Sioux Falls, 
S. Dak.; WIBK, Knoxville, Tenn.; WKPT, 
Kingsport, Tenn.; KFRO, Longview, Tex.; 
KCTI, Gonzales. Tex.; WREL, Lexington, 
Va.; WMEV, Marion, Va.; WHAP, Hope- 
well, Va.; KPUG, Bellingham, Wash.; KSEM, 
Moses Lake, Wash.; WRAC, Racine, Wise. 

HARRY E. CUMMINGS 

1307 Barnett Bank Bldg., 

Jacksonville 2, Fla. 

Phone: 6-5770 

Owner Harry E. Cummings 

AM & FM Stations Represented— WDIG, 
Dothan, Ala.; WQAM, Miami; WFLA, 
Tampa; WSAV, Savannah, Ga.; WJAX, Jack- 
sonville; WDBO. Orlando; WTAL, Talla- 
hassee, Fla.; WHIO, Dayton. Ohio; WSPA, 
Spartanburg, S. C; WTMA, Charleston, S. C. 

DORA-CLAYTON AGENCY, INC. 

405 Mortgage Guarantee Bid., Atlanta 3, Ga. 

Phone: Alpine 1241 
Operators. . . .Dora C. Cosse, Clayton J. Cosse 
Stations Represented — WKAB, Mobile. 
Ala.; WMGY, Montgomery, Ala.; WULA, 
Eufaula, Ala.; WGWD, Gadsden, Ala.; 
KOWL, Santa Monica, Calif.; WGAA, Ced- 
artown, Ga.; WDEC, Americus, Ga.; WALB, 



Albany, (.a.: WDMG, Douglas, Ga.; WGGA, 
Gainesville, Ga.; WROM, Rome, Ga.; 

WKTO. Tl K.sxill,-. <, :1 .: \\ UGR, Jessup, 

Ga.; WGOV, Valdosta, Ga.; \\ RFC, Athens, 
Ga.; \\ ERD, Vtlanta, Ga.; W 1 Hit, Macon, 
Ga.; WTNT. Talh.ha~ee. I la.: WGGG, 
Gainesville, Fla.; WBSR, Pensacola, Fla.; 
WSAT, Salisbury, N. C; WHKY. Hi. k..rv. 
N. C; W'AIJZ. Mbermarle. N. (.: \\ |{( S, 
Uioskie, N. C; WAAA, Winston-Salem, 
N. C; WCPS, Tarboro, Y C: \\ MM. \n- 
derson, S. C; WPAL, Charleston, S. C.j 
WACA, Camden, S. C; WCRS, Greenwood, 
S. C; WDVA, Danville. Va.; WKPT, Kings- 
port, Tenn.; WATO. Oak Ridge. Term.: 
Palmetto Network (S. C). 

DEVNEY & CO. 

535 Fifth Ave., New York 17, N. Y. 
Phone: MUrray Hill 7-5365 

President E. J. Devney 

Stations Represented — WAUD, Auburn, 
Ala.; WLAY, Muscle Shoals, Ala.; KDMS. 
El Dorado, Ark.; KBTM, Jonesboro. Ark.; 
WCNX, Middletown, Conn.; WPCF. Panama 
City, Fla.; WSIR, Winter Haven, Fla.; 
KAHU, Honolulu; WIDE. Biddeford, Me.; 
WFGM, Fitchburg. Mass.; WGVM, Green- 
ville, Miss.; WABY, Albany, N. Y.; WEOK, 
Poughkeepsie, N. Y.; WATN, Watertown. 
N. Y; WISE, Asheville, N. C; WELS, Kin- 
ston, N. C; WEWO, Laurinburg, N. C; 
WONW, Defiance, Ohio; WRJM, Newport, 
R. I.; WANS, Anderson, S. C; KTFS, Tex- 
arkana, Tex.; WINA, Charlottesville, Va.; 
WKEY, Covington. Va.; WSVA, Harrison- 
burg, Va.; WKOY. Bluefield, W. Va.; 
WFHR, Wisconsin Rapids, Wise; Wisconsin 
Network, Cotton Belt Group. 

EVERETT-McKINNEY, INC. 

40 E. 49 St., New York 17, N. Y. 
Phone: PLaza 9-3747 

President Max M. Everett 

V-Pres. & Treas R. H. McKinney 

Secretary George Allan 

Sales Mgr Powell H. Ensign 

Branch Offices 

400 N. Michigan Ave., Chicago 11, 111. 

Phone: Superior 7-9052 

Executive-in-Charge Charles Whipple 

111 LaCienega Blvd., Los Angeles 48, Cal. 
Phone: Crestview 5-2022 

Exec.-in-Charge Lee F. O'Connell 

233 Sansome St.. San Francisco 4, Cal. 
Phone: Yukon 6-2396 

Exec.-in-Charge William A. Ayres 

AM & FM Stations Represented— WTHT. 
Hartford; WSTC. Stamford, Conn.; WGAF, 
Valdosta, Ga.; WDAN, Danville. 111.; 
KWHK, Hutchinson, Kans.; WLAM, Lewis- 
ton; WPOR, Portland, Me.; WBEC. Pitts- 
field, Mass.; WAAB, Worcester, Mass.; 
WENY, Elmira; WWSC, Glens Falls: 
WHDL, Olean; WHEC, Rochester, N. Y.; 



231 



Radio-TV Station Representatives 



WDOK, Cleveland; WNXT, Portsmouth, 0.; 
WLEC, Sandusky, 0.; KFLW, Klamath 
Falls; KORE, Eugene; KSLM, Salem, Ore.; 
WPAM, Pottsville; WRAK, Williamsport, 
Pa.; KCOR, San Antonio, KWTX, Waco, 
Tex.; WHBY, Appleton, WLIP, Kenosha, 
Wis. 

FORJOE & COMPANY, INC. 

29 W. 57th St., New York 19, N. Y. 
Phone: PLaza 5-8501 

President Joseph Bloom 

Gen. Mgr Joseph Ruggiero 

Sales Mgr Bernard Howard 

Acct. Executive Helen Wood 

Branch Offices 

435 N. Michigan Ave., Chicago 11, 111. 

Phone: Delaware 7-1874 

Manager William Wyatt 

1127 Wilshire Blvd., Los Angeles, Calif. 
Phone: Madison 6-8329 

Manager Lawrence Krasner 

591 Market St., San Francisco 5, Calif. 
Phone: Sutter 1-7569 

Manager Zonabelle Samson 

405 Mortgage Guarantee Bldg.. Atlanta, Ga. 
Phone: Alpine 1241 

Co-Manager Clayton Cosse 

Co-Manager Mrs. Dora Cosse 

FORT INDUSTRIES CO. 

199 Pierce St., Birmingham, Mich. 
Phone: Midwest 4-7700 

President George V. Storer 

Exec. Vice-President Lee V. Wailes 

Branch Offices 

488 Madison Ave., New York 22, N. Y. 

Phone: ELdorado 5-2455 

V.P.-Natl. Sales Dir Tom Harker 

Sales Prom. & Advt. Mgr Art Schofield 

230 N. Michigan Ave, Chicago, 111. 
Phone: FRanklin 2-6498 

Manager Robert C. Wood 

136 Huron St., Toledo 4, Ohio 

Secy.-Treas J.. Harold Ryan 

AM & TV Stations Represented— WWY A, 
Wheeling, W. Va.; WSPD, Toledo, 0.; 
WMMN, Fairmont, W. Va.; WSAI, Cincin- 
nati, O.; WAG A, Atlanta, Ga.; WGBS, 
Miami, Fla.; WJBK. Detroit, Mich.; WSPD- 
TV, Toledo, O.; WAGA-TV, Atlanta, Ga.; 
WJBK-TV, Detroit, Mich.; KEYL-TV, San 
Antonio, Tex. 

FREE & PETERS, INC. 

444 Madison Ave., New York 22, N. Y. 
Phone: Plaza 9-6022 

President H. Preston Peters 

Exec. V.P Russel Woodwa-d 

Vice-Pres Lloyd Griffin 

Vice-Pres Jones Scovern 

William N. Davidson, Gregory P. Fitz- 
patrick, John W. Francis, Martin L. Henry, 
Fdwin T. Jameson, Daniel D. Moseley, 
Robert R, Somerville, John A. Thompson. 



TV Department 

Sales Manager I. E. Showerman 

Eastern Sales Manager John W. Brooke 

Robert E. Bailey, Richard F. Kieling, 
Robert J. McNamara, Elliott W. Reed. 
Branch Offices 
230 N. Michigan Ave., Chicago 1, 111. 
Phone: Franklin 2-6373 

Vice-Pres John A. Cory 

Radio Department 

Arthur W. Bagge, John E. Erickson, Jr., 

Raymond M. Neihengen, Dean Milburn. 

TV Department 

George F. Stanton, Robert H. Anderson, 

William J. Tynan, William B. Wiemers, Jr. 

322 Palmer Building, Atlanta 3, Ga. 

Phone: Main 5667 

Mgr James M. Wade 

3463 Penobscot Bldg, Detroit 26, Mich. 
Phone: Woodward 1-4255 

Mgr W. W. Bryan 

406 W. 7th St., Fort Worth 2, Texas 
Phone: Fortune 3349 

Mgr Joseph W. Evans 

6331 Hollywood Blvd., Hollywood 28, Cal. 
Phone: 9-2151 

Mgr Hal W. Hoag 

Ch. of Board James L. Free 

58 Sutter St, San Francisco 4, Calif. 
Phone: Sutter 1,4353 

Mgr A. Leo Bowman 

AM & FM Stations Represented— WBZ- 
WBZA, Boston-Springfield, Mass.; WGR, 
Buffalo; KYW, Phila, KDKA, Pittsburgh, 
Pa.; WFBL, Syracuse, N. Y.; WCSC, Charles- 
ton, WIS, Columbia, S. C; WGH, Norfolk, 
Va. ; WIST, Charlotte, N. C. ; WPTF, Raleigh, 
N. C.;; WDBJ, Roanoke, Va.; WHO, Des 
Moines, WOC, Davenport, Iowa; WDZ, 
Decatur, 111.; WDSM, Duluth, Minn.; WDAY 
Fargo, N. D.; WOWO, Ft. Wayne, KMBC- 
KFRM, Kansas City, Mo.; WAVE, Louis- 
ville, Ky.; WTCN, Minneapolis-St. Paul, 
Minn.; KFAB, Omaha, Neb.; WMBD, 
Peoria, 111.; KSD, St. Louis, Mo.; KFDM, 
Beaumont, KVAL, Brownsville, KRIS, Cor- 
pus Christi, WBAP, Ft. Worth-Dallas, KXYZ, 
Houston, KTSA, San Antonio, Texas; KOB, 
Houston. KTSA, San Antonio, Texas; KDSH, 
Boise, Idaho; KVOD, Denver, Colo.; KGMB- 
KHBC, Honolulu-Hilo, Hawaii; KEX, Port- 
land, Ore.; KIRO, Seattle, Wash. 

TV Stations Represented— WO C-TV, Dav- 
enport, Iowa; WBAP-TV, Ft. Worth-Dallas, 
WAVE-TV, Louisville, Texas; WTVJ, Miami, 
Florida; WTCN-TV, Minneapolis, Minn.; 
WPIX, New York, N. Y.; KSD-TV, St. Louis, 
Mo.; KRON-TV, San Francisco, Calif. 

W. S. GRANT CO., INC. 

703 Market St, San Francisco, Calif. 

Phone: EXbrook 2-6685 

General Manager, W, S, Granl 



232 



Radio-TV Station Rcprosontativcs 



Brunch Offices 

1127 Sunset Blvd., Los Angeles, Calif. 

Phone: Madison 9-2653 

Manager Larry Krasner 

33 W. 42nd St., New York. N. Y. 
Phone: BRyant 9-1374 

612 N. Michigan Ave., Chicago, 111. 
Phone: SUperior 7-8177 
Stations Represented — KAFY, Bakersfield, 
Calif.; KHSL, Chico, Calif.; KMYC, Marys- 
ville, Calif.; KYOS, Merced, Calif.; KTRB, 
Modesto, Calif.; KPRL, Paso Robles, Calif.; 
KEEN, San Jose, Calif.; KVCV. Redding, 
Calif.; WBEX, Chillicothe, O.; KVEC, San 
Luis Obispo; KBND, Bend, Ore.; KUIN, 
Grants Pass, Ore.; KSMO, San Mateo, Calif.; 
KSRO, Santa Rosa, Calif.; KVVC, Ventura. 
Calif.; KFJI, Klamath Falls, Ore.; KYJC, 
Medford, Ore.; KJAM, Vernal, Utah; WSKI, 
Montpelier, Vt.; KXRO, Aberdeen, Wash.; 
WHTC, Holland, Mich.; KENO, Las Vegas, 
Nev.; WMOA, Marietta, O.; KWLK, Long- 
view, Wash.; KGY, Olympia, Wash.; KUJ, 
Walla Walla, Wash.; KRLC. Lewiston, Ida.; 
KCOK, Tulare, Calif.; WOHI, East Liver- 
pool, O.; WMOH, Hamilton, 0.; WJJL, 
Niagara Falls, N. Y.; WIRY, Plattsburg. 
N. Y.; KECC, Pittsburg, Calif.; KMBY, 
Monterey. Calif.; KWRN, Reno, Nev.; 
WJEH, Gallipolis, O.; WLNH, Laconia, 
N. H.; WBIW, Bedford, Ind.; Aloha Net- 
work, Honolulu. 

IRENE GRIFFITH 

1341 N. Cahuenga Blvd., Hollywood 28, Calif. 

Phone: Hillside 3912 
Executive-in-charge Irene Griffith 

MELCHOR GUZMAN COMPANY. 
INC. 

45 Rockefeller Plaza, New York 20, N. Y. 

Phone: Circle 7-0624 

Vice-President A. M. Martinez 

Stations Represented in — Bolivia, Brazil, 
Chile, Colombia, Costa Rica, Cuba, Domin- 
ican Republic, Ecuador, Guatemala, Hon- 
duras, Mexico, Nicaragua, Panama, Peru, 
Puerto Rico, El Salvador, Uruguay and 
Venezuela. 

TV Station Represented— CMQ-TV Net- 
work, Habana, Matanzas, Camaguey, Santa 
Clara, Santiago, Cuba. 

H-R REPRESENTATIVES, INC. 

405 Lexington Avenue, New York 17, N. Y. 
Phone: MUrray Hill 9-2606 

Pres. & Treas Frank M. Headley 

Exec. Vice-Pres Dwight S. Reed 

Vice-Pres. & Sec Frank E. Pellegrin 

Vice-Pres Carlin S. French 

Vice-Pres Paul R. Weeks 

Vice-Pres Harold Lindley 

Branch Offices 

35 East Wacker Drive, Chicago 1, 111. 

Phone: Randolph 6-0113 

Vice-President Dwight S. Reed 



110 Sutter Street, San Francisco, Calif. 
Phone: Exbrook 2-3407 

General Manager Jaine-. Alspaugh 

Equitable Bldg., Hollywood, Calif. 

Phone: Granite 1 180 

V.P.-Gen. Mgr Harold Lindlej 

AM & FM Stations Represented— -KMPC, 
Los Angeles, Calif.; WONS, Hartford. Conn.; 
WROk, Rockford, 111.; KXXX, Colby, Kan.; 
WGFG, Kalamazoo, WJIM, Lansing, Mich.; 
WJW, Cleveland, WCOL. Columbus, Ohio; 
WFBG, Altoona, Pa.; KJBS, San Francisco. 
Calif.; WTSP, St. Petersburg, Fla.; KNOE, 
Monroe-New Orleans. La.; KMMJ, Grand 
Island, Neb.; WWNC, Asheville, N. C; 
WSOC, Charlotte, N. C; WLOK, Lima, O.; 
WIKK, Erie, Pa.; WHUM, Reading, Pa.; 
WMSC, Columbia, S. C. 

TV Station Represented— WJIM-TV, Lan- 
sing. Mich.; WNAC-TV, Boston. Mass. 
GILL-KEEFE & PERNA, INC. 

654 Madison Ave., New York 21, N. Y. 
Phone: TEmpleton 8-4740 

Pres., Treas Helen Gill 

Secretary John J. Perna, Jr. 

Branch Office 

75 E. Wacker Drive, Chicago, 111. 

Phone: CEntral 6-2420 

V.P. in Charge Howard M. Keefe 

HARRINGTON, RIGHTER & 
PARSONS, INC. 

347 Madison Ave., New York 17, N. Y. 

Phone: LE 2-1741 

TV Department 

President John E. Harrington, Jr. 

Vice Pres Volney Righter 

Vice Pres James O. Parson, Jr. 

Acct. Executive John F. Dickinson 

Acct. Executive Burton Adams 

Acct. Executive Maurice Rashburn, Jr. 

Branch Office 

Tribune Tower, Chicago, 111. 

Phone: Whitehall 4-0074 

Executive-in-charge Carroll R. Layman 

TV Stations Represented— WLTV, Atlanta, 
Ga.; WAAM, Baltimore, Md.; WDAF-TV, 
Kansas City, Mo.; WBEN-TV. Buffalo, N. Y.; 
WFMY-TV, Grfeensboro, N. C; WTMJ-TV, 
Milwaukee, Wise; WTTG, Washington, 
D. C. 

HEADLEY-REED COMPANY 

420 Lexington Ave., New York 17, N. Y. 
Phone: MUrray Hill 3-5467 

President Frank W. Miller, Sr. 

Vice-President Chg. TV... William B. Faber 
Vice-President Chg. AM. .. .Sterling Beeson 

Vice-President John W. Wrath 

Secy.-Treas Frank W. Miller, Jr. 

Branch Offices 
230 N. Michigan Ave., Chicago 1, 111. 

Executive-in-charge John W. Wrath 

2019 Penobscot Bldg., Detroit 26, Mich. 
Executive-in-charge Harold V. Barrett 



233 



Radio-TV Station Representatives 



Palmer Bldg., Atlanta 3, Ga. 

Executive-in-charge Eli W. Sweatman 

300 Montgomery St., San Francisco 4, Cal. 
Executive-in-charge Ralph W. Mitchell 

Taft Bldg., Hollywood, Cal. 

Executive-in-charge Clark N. Barnes 

International Trade Mart Bldg., 
New Orleans 15, La. 

Executive-in-charge Milton De Reyna 

Lincoln-Liberty Bldg., Philadelphia, Pa. 

Executive-in-charge Robert S. Dome 

Stations Represented — WSGN, Birming- 
ham, WHBS, Huntsville, WALA, Mobile, 
WSFA, Montgomery, Ala.; KJBS, San Fran- 
cisco, Calif.; WELL, New Haven, Conn.; 
WRDW, Augusta, WDAK, Columbus, Ga.; 
WEEK, Peoria, 111.; WGL, Ft. Wayne, Ind.; 
WITH, Baltimore, Md.; WSAR, Fall River, 
Mass.; WKMH, Dearborn-Detroit, WSAM, 
Saginaw, Mich.; WTOK, Meridian, Miss.; 
KFEQ, St. Joseph, Mo.; WHLD, Niagara 
Falls, WSYR, Syracuse, WTRY, Troy, WFAS, 
White Plains, N. Y.; WSJS, Winston-Salem, 
N. C; KOTA, Rapid City, S. Dak.; WONE, 
Dayton, WFMJ, Youngstown, O.; WSAN, 
Allentown, WICU, (Television), Erie, 
WLAN, Lancaster, WEEU, Reading, Pa.; 
WAPO, Chattanooga, Tenn.; WKMH, Dear- 
born-Detroit, Mich.; WHK, Cleveland, O.; 
KWWL, Waterloo, Iowa; WORC, Worcester, 
Mass.; WHIM, Providence, R. I.; WBML, 
Macon, Ga.; WKOW, Madison, Wis.; WEMP, 
Milwaukee, Wis.; WTOD, Toledo, O.; 
KOTA, Rapid City, S. Dak.; WAPO, Chat- 
tanooga, Tenn. 

TV Stations Represented — WSYR-TV, 
Syracuse, N. Y.; WICU, Erie; WTVN, Co- 
lumbus, lOhio. 

GEORGE P. HOLLINGBERY CO. 

307 N. Michigan Ave., Chicago 10, 111. 
Phone: Andover 3-2636 

President George P. Hollingbery 

Branch Offices 

500 Fifth Ave., New York 17, N. Y. 

Phone: BRyant 9-3960 

Executive-in-charge F. E. Spencer, Jr. 

411 W. 5th St., Los Angeles 13, Calif. 
Phone: Madison 6-3633 

Executive-in-charge Harry H. Wise, Jr. 

400 Montgomery St. San Francisco 4, Calif. 
Phone: Douglas 2-7192 

Executive-in-charge Knox LaRue 

233 Peachtree St., Atlanta 3, Ga. 
Phone: Cypress 1489 

Executive-in-charge Richard N. Hunter 

AM & FM Stations Represented— W ADC, 
Akron, Ohio; WAEB, Allentown, Pa.; 
WATL, Atlanta, Ga.; WJBF, Augusta, Ga.: 
WJBO, Baton Rouge, La.; WBCM, Bay City, 
Mich.; KOOK, Billings, Mont.; WINR, Bing- 
hamton, N. Y. ; KGEM, Boise, Idaho ; WGN, 
Chicago, 111.; WRBL, Columbus, Ga.; 
WBTM, Danville, Va.; WWJ, Detroit, Mich.; 
WEBC, Duluth, Minn.; WEAU, Eau Claire, 



Wis.; KTSM, El Paso, Texas; WBIG, Greens- 
boro, N. C; KPOA, Honolulu, Hawaii; 
WJDX, Jackson, Miss.; KGHI, Little Rock, 
Ark.; WLVA, Lynchburg, Va.; WISC, Madi- 
son, Wis.; WQUA, Moline, 111.; WSIX, Nash- 
ville, Tenn.; WWEZ, New Orleans, La.; 
KOOL, Phoenix, Ariz.; WJAS, Pittsburgh, 
KOLO, Reno, Nev.; WHAM, Rochester, 
N. Y.; KUTA, Salt Lake City, Utah; KITO, 
San Bernardino, KYA, San Francisco, KIST, 
Santa Barbara, Calif. ; WARM, Scranton, Pa. ; 
KVI, Seattle, Wash.; KSCJ, Sioux City, la.; 
WORD, Spartanburg, S. C; KNEW, Spo- 
kane, Wash.; WSPR, Springfield, Mass.; 
KGBX, Springfield, Mo.; KCNA, Tucson, 
Ariz. 

TV Statons Represented— WGN-TV, Chi- 
cago, 111.; WHIO-TV, Dayton, Ohio; WWJ- 
TV, Detroit, Mich.; WHAM-TV, Rochester, 
N. Y. 

HAL HOLMAN COMPANY 

360 N. Michigan Ave., Chicago 1, 111. 
Phone: FRanklin 2-0016 

Owner Hal Holman 

Branch Offices 

60 E. 42nd St., New York 7, N. Y. 

Phone: MUrray Hill 2-4813 

6381 Hollywood Blvd., Los Angeles 28, Calif. 

Phone: Hywd 5408 

Manager Tracy Moore 

79 Post St., San Francisco 4, Calif. 
Phone: Exbrk 8033 

Manager Tracy Moore 

AM & FM Stations Represented— WTCM, 
Traverse City, WATT, Cadillac, WATZ, Al- 
pena, WMBN, Petoskey, WATC, Gaylord, 
WABJ, Adrian, WHFB, Benton Harbor, 
*WIBM, Jackson, WMUS, Muskegon, 
WKNX, Saginaw, Mich.; WIBV, Belleville, 
WCAZ, Carthage, WHOW, Clinton, WLBM, 
Mattoon, WLDS, Jacksonville, WJOL, Joliet, 
WKAN, Kankakee, WVLN, Olney, WSIV, 
Pekin, 111.; WBAT, Marion, *WLBC, Mun- 
cie, WKAM, Warsaw, WWCA, Gary, Ind.; 
WBEV, Beaver Dam, KFIZ, Fond du Lac, 
WMAM, Marinette, WSPT, Stevens Point, 
Wise; WCRK, Morristown, WGNS, Mur- 
freesboro, WTPR, Paris, Tenn.; WHIR, 
Danville, WMIK, Middlesboro, Ky.; KIUP, 
Durango, KFXJ, Grand Junction, KGLN, 
Glenwood Springs, KFKA, Greeley, Colo.; 
WAYX, Wavcross, Ga.; WGWC, Selma, Ala.; 
WKAX, Birmingham, Ala.; WBSR, Pensa- 
cola, Fla.; *WPIN, Clearwater, Fla.; KXGI, 
Ft. Madison, Iowa; KGAR, Garden City, 
Kan.; KJCK, Junction City, Kan.; KNEB, 
Scottsbluff, Neb.j KWAL, Wallace, Idaho. 
*Midwest representation only. 

INDIE SALES, INC. 

60 East 42nd St., New York 7, N. Y. 
Phone: MUrray Hill 2-4813 

President Jack Koste 

Vice-President Oscar Lutz 



234 



Kadio-TV Station Itoprosciila lives 



Branch Offices 
360 N. Michigan Ave., Chicago 1, 111. 
Phone: FKanklin 2-0016 
5225 Wilshire Blvd., Los Angeles 36, Calif. 
Phone: YOrk 8812 
681 Market St., San Francisco 5, Calif. 
Phone: YUkon 6-9621 
AM & FM Stations Represented— WKAB, 
Mohile, Ala.; WCCC, Hartford, Conn.; 
WPIN, St. Petersberg, Fla.; WIKY, Evans- 
ville, Ind.; WXLW, Indianapolis. Ind.; 
WJMR, New Orleans, La.; WWIN, Balti- 
more, Md.; WTAO, Boston, Mass.; WCCM, 
Lawrence, Mass.; WAGE, Springfield, Mass.; 
WJXN, Jackson, Miss.; KLMS. Lincoln. 
Nebr.; KFMJ. Tulsa. Okla.; WTEL, Phila- 
delphia, Pa.; WXGI, Richmond, Va.; 
WHTN, Huntington, W. Va. 

INTER-AMERICAN PUBLICATIONS, 
INC. 

41 East 42nd St., New York 17, N. Y. 
Phone: MUrray Hill 2-0866 

President Angel Ramos 

Vice-President Jose Oviedo 

Secretary Frank Navarro 

Stations Represented — WKAQ, San Juan, 
P. R.; WKJB, Mayaguez, P. R.; WPAB, 
Ponce, P. R. 

INTERSTATE UNITED NEWSPAPERS 

545 Fifth Ave., New York, N. Y. 
Phone: MUrray Hill 2-5452 

Mgr. Radio Div J. Wooton 

Branch Offices 

25 East Jackson Blvd., Chicago, 111. 

Phone: WEbster 9-7260 

Manager L. J. Pollard 

2146 St. Antoine St., Detroit, Mich. 

Phone: Cadillac 4497 

4822 S. Avalon Blvd., Los Angeles, Calif. 

Manager Ted Washington 

Stations Represented — WLIB, New York, 
N. Y.; WHAT, Philadelphia, Pa.; WHOD, 
Pittsburgh, Pa.; WERD, Atlanta, Ga.; WJLD, 
Birmingham, Ala.; WIVY, Jacksonville, Fla.; 
KOWL, Los Angeles, Calif. 

THE KATZ AGENCY, INC. 

488 Madison Ave., New York 22, N. Y. 
Phone: Plaza 9-4460 

President George R. Katz 

Exec. V.P. & Gen. Mgr Eugene Katz 

V.P. & Sales Mgr George W. Brett 

Treasurer Morris J. Beck 

Secretary Theodore E. Kruglak 

Branch Offices 

307 N. Michigan Ave., Chicago 1, 111. 

Phone: Central 6-7343 

Mgr G. H. Gunst 

General Motors Bldg., Detroit 2, Mich. 
Phone: Trinity 2-7685 

Mgr ; R. Bateman 

Bryant Bldg., Kansas City 6, Kans. 

Phone: Victor 7095 

Mgr T. J. Flanagan, Jr. 



22 Marietta Si. I5M K .. Atlanta 3, Ga. 

Phone: Alpine 1637 

Mgr F. M. Bell 

Reserve loan Life Bid*:., Dallas I. Tex. 

Phone: Central 7936 

Manager I). Rutledge 

Ru88 Bldg., San Francisco I. (alii. 

Phone: Sutler 1-7434 

Mgr D. C. Stah-y 

530 W. Sixth St., Los Angeles 14, Calif. 

Phone: Tucker 3219 

Mgr S. J. Reulman 

AM & FM Stations Represented— KLZ, 
Denver, Colo.; WNIIC. New Haven, Conn.: 
WMAL, Washington, I). C; WPDQ, Jack- 
sonville, WGBS, Miami. WDAE, Tampa. 
Fla.; WAGA, Atlanta, WMAZ, Macon, 
WTOC, Savannah, Ga.; KGU. Honolulu. 
Hawaii; WEOA, Evansville, WFBM, In- 
dianapolis, Ind.; WMT, Cedar Rapids. 
KRNT, Des Moines, la.; WWL, New Or- 
leans, La.; WCOP, Boston, Mass.; WJBK, 
Detroit, WFDF, Flint, WOOD, Grand Rapids, 
Mich.; KWK, St. Louis, Mo.; KGHL, Bil- 
lings, Mont.; WXKW, Albany, WEBR, Buf- 
falo, WKRC, Cincinnati, WSPD, Toledo, O.; 
WKY, Okla. City. Okla.; WFIL, Phila.. 
WCAE, Pittsburgh, Pa.; WNAX, Yankton. 
S. D.; WREC, Memphis, KHQ, Spokane, 
Wash.; WHIS, Bluefield, WMMM, Fairmont. 
W. Va.; WISN, Milwaukee, Wise. 

TV Stations Represented— KLAC-TV, Los 
Angeles, Calif.; WNHC-TV, New Haven 
Conn.; WMAL-TV Washington, D. C; 
WAGA-TV, Atlanta, Ga.; WFBM-TV, Indian- 
apolis, Ind.; WMAR-TV, Baltimo-e, Md.; 
WJBK-TV, Detroit. Mich.; WOOD-TV, 
Grand Rapids, Mich.; WHEN, Syracuse. 
N. Y.; WKRC-TV, Cincinnati, WXEL, Cleve- 
land, WSPD-TV, Toledo, 0.; WKY-TV, Okla. 
City, Okla.; WJAC-TV. Johnstown. Pa.; 
WFIL-TV Phila.. Pa.; WSAZ-TV, Hunting- 
ton, W. Va.; KPIX, San Francisco, Calif.; 
KMTV, Omaha, Nebr. 

JOHN KEATING 

414 Alderway Bldg., Portland 5, Ore. 
Phone: Beacon 4107 

Manager Don P. Motter 

Stations Represented— OREGON : KVAS. 
Astoria; KBKR, Baker; KBND, Bend; 
KFJI, Klamath Falls; KLBM, La Grande; 
KMED, Medford; KNPT. Newport; KODL. 
The Dalles; KOOS, Coos Bay; KORE, Eu- 
gene; KRNR, Roseburg; KRUL, Corvallis; 
KSLM, Salem; KSRV, Ontario; KTIL, Til- 
lamook ; KULN, Grants Pass ; KWIL, Albany : 
KWIN, Ashland ; KWRC, Pendleton ; WASH- 
INGTON :KBRC, Mt. Vernon; KBRO, Brem- 
erton; KELA, Centralia; KGA, Spokane; 
KGY, Olympia; KIT, Yakima; KMO, Ta- 
coma; KOMW. Omak; KONP, Port Angeles; 
KPKW, Pasco; KPQ; Wenatchee; KUJ. 
Walla Walla: KVAN, Vancouver; KVOS, 
Bellingham; KWLK, Longview; KAPA, Ray. 



235 



Radio-TV Station Representatives 



mond; KRSC, Seattle; KXRO, Aberdeen; 
IDAHO: KFXD, Nampa; KWAL, Wallace; 
KRLC, Lewiston; KTFI, Twin Falls; KIEM, 
Eureka, Calif. 

KEENAN & EICKELBERG 

638 S. Van Ness Ave., Los Angeles 5, Calif. 

Phone: DUnkirk 8458 

and 

235 Montgomery St., San Francisco 4, Calif. 

Phone: DOuglas 2-1323 

Radio Department 

Manager (SF) W. Hubbard Keenan 

Manager (LA) George G. Dietrich 

Branch Office 

333 S.W. Oak St., Portland 4, Ore. 

Phone: BRoadway 3210 

Executive-in-charge Frank J. McHugh 

THE KENNEDY CO. 

1806 Packard Bldg., Philadelphia 2, Pa. 
Phone: RIttenhouse 6-8546 
Stations Represented — WILM, Wilmington, 
Del.; WFPG, Atlantic City, N. J.; WWBZ, 
Vineland, N. J.; WCOJ. Coatsville, Pa.; 
WHVR, Hanover, Pa.; WBUD, Morrisville, 
Pa.; WHWL, Nanticoke, Pa.; WDAS, Phila- 
delphia, Pa.; WHUM, Reading, Pa.; WGCB, 
Red Lion, Pa.; WISL, Shamokin, Pa. 

KETTELL-CARTER 

John Hancock Bldg., Boston 16, Mass. 
Phone: Liberty 2-5799 

Partner Elmer Kettell 

Partner Marjorie Carter 

AM & FM Stations Represented— WABI, 
Bangor, WLAM, Lewiston, WTVL, Water- 
ville, Me.; WFEA, Manchester, WKNE, 
Keene, WKXL, Concord, N. H.; WHEB, 
Portsmouth, N. H.; WLNH, Laconia, WMOU. 
Berlin, N. H.; WACE, Chicopee, WALE, 
Fall River, WBEC, Pittsfield, WBSM, New 
Bedford, WEIM, Fitchburg, WHAV, Haver- 
hill, WKOX, Framingham, WORC, Worces- 
ter, Mass.; WSKI, Montpelier, Vt.; WHIM, 
Providence, R. I.; WBRY, Waterbury 
Conn.; WOR, New York, WHCU, Ithaca, 
WSYR, Syracuse, N. Y.; WKBU, Corpus 
Christi, Tex.; NORTH EASTERN BROAD- 
CASTING SYSTEM; PINE TREE GROUP 
OF MAINE; NEW HAMPSHIRE GROUP; 
BAY STATE GROUP OF MASS. 

TV Stations Represented— WOR-TV, New 
York, WSYR-TV, Syracuse, N. Y. 

A. LEWIS KING 

551 Fifth Ave., New York 17, N. Y. 
Phone: MUrray Hill 2-8276 

Proprietor A. Lewis King 

Stations Represented— WBNX, New York. 
N. Y; WVNJ, Newark, N. J. (non-exclusive). 

ORVILLE LAWSON & ASSOC. 

935 N'Western Bank Bldg., Minneapolis 2, 

Minn. 

Phone: Geneva 9631 



Owner Orville F. Lawson 

Office Manager Edna H. Brautigam 

Account Executive Loren Sorensen 

JOSEPH HERSHEY McGILLVRA, INC. 

366 Madison Ave., New York 17, N. Y. 
Phone: MUrray Hill 2-8755 

President Joseph H. McGillvra 

Branch Offices 

185 N. Wash Ave., Chicago 1, 111. 

Phone: State 2-5282 

V.P. & Manager Hub Jackson 

2330 West 3rd St., Los Angeles 5, Calif. 
Phone: Dunkirk 7-4388 

Manager Robert W. Walker 

57 Post St., San Francisco, Calif. 

Phone: SUtter 1-5568 

Manager Rogers Parratt 

ROBERT MEEKER ASSOCIATES INC. 

521 Fifth Ave., New York 17, N. Y. 
Phone: MUrray Hill 2-2170 

President Robert D. C. Meeker 

Eastern Mgr. (Radio) Louis J. F. Moore 

Eastern Mgr. (TV) Edgar B. Filron 

Branch Offices 

333 N. Michigan Ave., Chicago 1, 111. 

Phone: CE 6-1742 

Manager Carl F-J Jewett 

8 West King St., Lancaster, Pa. 
Phone: Lan. 5251 

Manager Glenn Lau 

6381 Hollywood Blvd., Los Angeles 28, Calif. 
Phone: HO 9-5408 

West Coast Manager Tracy Moore 

Russ Building, San Francisco, Calif. 
Phone: YUkon 6-4940 

Manager Don Pontius 

AM & FM Stations Represented — 
KMOD, Modesto, Calif.; KCRA, Sacra- 
mento, Calif.; WDEL, Wilmington, Del.; 
WJNO, W. Palm Beach, Fla.; WDWS, Cham- 
paign, 111.; WWXL, Peoria, 111.; WTTS, 
Bloomington, WBAT, Marion, Ind.; WKBV, 
Richmond, Ind.; KOXX, Keokuk, la.; 
WSON, Henderson, Ky.; WHOP, Hopkins- 
ville, Ky.; WPAD, Paducah, Ky.; WKBB, 
Dubuque, Iowa; KVOL, Lafayette, La.; 
WCUM, Cumberland, Md.; KAUS, Austin, 
Minn.; KFSB, Joplin, Mo.; WKNE, Keene, 
N. H.; WCLI, Corning, N. Y.; WKNY, 
Kingston, WGAT, Utica, N. Y.; WHKK, 
Akron, WCLT, Newark, O.; KUGN, Eugene, 
KMED, Medford, Ore.; WHOL, Allentown, 
WRTA. Altoona, WEST, Easton, WKBO, 
Harrisburg, WAZL, Hazleton, WGAL, Lan- 
caster, WKST, New Castle, WRAW, Read- 
ing, WMBS, Uniontown, WORK, York, Pa.; 
WGKV, Charleston, W. Va.; WSAU, Wausau, 
Wis.; KVOS, Bellingham, Wash.; KWIE, 
Kenewick, Wash.; KPQ, Wenatchee, Wash. 
TV Stations Represented— WDEL-TV, Wil- 
mington. Del.; WTTV, Bloomington, Ind.; 
WGAL-TV, Lancaster, Pa. 



236 



Radio-TV Station Kopro.sontativos 



CLYDE MELVILLE CO. 
402 Melba Bldg.. Dallas, Tex. 
Phone: Sterling 1558 
Sations Represented— KTXN, Austin, Tex.; 
KTXC, Big Spring, Tex.; KSTB, Brecken- 
ridge, Tex.; KICA, Clovis, N. M.; KDMS, 
El Dorado, Ark; WGVM, Greenville, Miss.; 
KERB, Kennit, Tex.; K.KRO, Longview. 
Tex.; KSEL, Lubbock, Tex.; KDAS, Mal- 
vern, Ark.; RTFS, Texarkana, Tex.; The 
Cotton Belt Group. 

NATIONAL BROADCAST SALES 

88 Richmond St., W., Toronto, Ontario 
Phone: PLaza 3718 

President R. A. Leslie 

Vice-President E. F. Kavanagh 

Branch Office 

106 Medical Arts Bldg., 

Guy & Sherbrooke Sts., Montreal, Quebec 

Phone: FI 2439 

Manager E. F. Kavanagh 

AM & FM Stations Represented— CKWS, 
Kingston, Ont.; CJFX, Antigonish, N. S.; 
CHEX, Peterboro, CFCH, North Bay, CJKL, 
Kirkland Lake, CKGB, Timmins, Ont.; 
CHUB, Nanaimo, B. C; CKNW, New West- 
minster, B. C; CJAV, Pt. Alberini, B. C; 
CKEY*, Toronto, CHML*, Hamilton, Ont.; 
CKXL, Calgary, Alta.; CKOY, Ottawa, Ont. 
* Represented by Montreal office only. 

NATIONAL BROADCASTING 
COMPANY 

National Spot Sales Division 

30 Rockefeller Plaza, New York 20, N. Y. 

Phone: Circle 7-8300 

Director James V. McConnell 

Sis. Dvlp., Adv. & Prom. Mgr. 

H. Norman Neubert 

East. Radio Sales Mgr Robert Leder 

Eastern TV Sales Mgr Richard H. Close 

Eastern Service Mgr Caroline Herbert 

Branch Offices 

Merchandise Mart, Chicago 54, 111. 

Phone: SUperior 7-8300 

Central Radio Sales Mgr. . . .Robert Flanagan 

Central TV Sales Mgr Robert Ewing 

NBC Bldg., Cleveland 4, Ohio 
Phone: Cherry 0942 

Radio Sales Mgr Robert Miller 

TV Sales Representative John C. Treacy 

Sunset & Vine, Hollywood 28, Calif. 
Phone: Hollywood 9-6161 

Sales Representative fm. Doty Edouarde 

NBC Bldg., San Francisco 2, Calif. 
Phone: Greystone 4-8700 

Sales Representative Carl A. Nielsen 

AM & FM Stations Represented— WNBC, 
New York, N. Y.; WMAQ, Chicago, 111.; 
WTAM, Cleveland, O.; WRC, Washington, 
D. C; KNBC, San Francisco, Calif.; KOA, 
Denver, Col.; WGY, Schenectady, N. Y. 

TV Stations Represented— WNBT, New 
York, N. Y.; WNBQ, Chicago, 111.; WPTZ, 



Philadelphia, Pa.; KNBH, Hollywood, Calif.; 

WNBK, Cleveland, <).; WNBW, Washington, 
D. C; WBZ-TV, Boston, Mass.; « RGB, 

Scbenectady, N. Y. 

NATIONAL TIME SALES 

17 E. 42nd St., New York 17, N. Y. 

Phone: MUrray Hill 2-0810 

Sales Manager Arthur Gordon 

Asst. Sales Mgr Robert J. Kizer 

Branch Office 

35 E. Wacker Drive, Chicago, 111. 

Phone: STate 2-7942 

Manager Paul Elsberry 

2647 Bryant Ave., N., Minneapolis, Minn. 
Phone: HY 8639 

Manager J. Frank John* 

627 S. Lafayette Park PL, Los Angeles 5, Cal. 
Phone: DU 3200 

Manager Harlan G. Oakes 

260 Farrell St., San Francisco, Calif. 

Phone: YUkon 6-5936 

Manager Burt Beggs 

HARLAN G. OAKES & ASSOCIATES 

3216 Pure Oil Bldg., Chicago, 111. 
Phone: State 2-7942 
Branch Offices 
26 O'Farrell St.. San Francisco, Calif. 
Phone: YUkon 6-5036 
672 S. Lafayette Park PI., Los Angeles, Calif. 
Phone: DUnkirk 2-3200 
17 E. 42nd St., New York 17, N. Y. 
Phone: MUrray Hill 2-0810 
Stations Represented — Texas Spanish Lan- 
guage Group — XEO, Matamoros; XEOR, 
Reynosa, Tarn, (Brownsville-Mc Allen Tex.). 
KCOR, San Antonio, KTXN, Austin, Tex.; 
KUNO, Corpus Christi, Tex.; KIFN, Phoe- 
nix, Ariz.; XED, Mexicali, B. C. (Calexico, 
Calif.) ; KEXO, Grand Junction, Col.; CFQC, 
Saskatoon, Sask.; CFRN, Edmonton, Alta.; 
CFCN, Calgary, Alta.; XEAS, Neuvo, Laredo, 
Tarn, (Laredo, Tex.) ; XEJ, Ciudad Juarez, 
Chih., (El Paso, Tex.); KOPO, Tucson, 
Ariz.; XEAC, Tijuana, B. C. (San Diego, 
Calif.); KGST, Fresno, Calif.; KYNO, 
Fresno, Calif.; KCOK, Tulare, Calif.; 
KLVL, Pasadena, Tex. (Houston); XEMU, 
Piedras Negras, Coah. (Eagle Pass, Tex.). 

PAN AMERICAN BROADCASTING 
CO. 

17 East 42nd St., New York 17, N. Y. 
Phone: MU 2-0810 

Vice-President Eugene Bernald 

Manager Arthur Gordon 

Asst. Mgr Robt. J. Kizer 

Branch Offices 

35 E. Wacker Dr., Chicago 1, 111. 

Phone: State 2-7942 

Executive-in-charge Paul Elsberry 

672 S. Lafayette Pk. PL, Los Angeles 5, Calif. 

Phone: DU 2-3200 
Executive-in-charge A. 0. Dillenbeck 



237 



Radio-TV Station Representatives 



26 O'Farrell St., San Francisco, Calif. 
Phone: YU 6-5936 

Executive-in-charge Burt Beggs 

AM & FM Stations Represented— AFRICA 
South Africa, Tangier, Morocco, Mozam- 
bique, Angola; India, China, Philippines; 
EUROPE: France, Belgium, Portugal, Eng- 
land; SOUTH AMERICA: Bolivia, Chile, 
Colombia, Ecuador, Dutch Guiana, Para- 
guay, Venezuela, Peru; CENTRAL AMERI- 
CA: Parbados, Costa Rica, Dominican Re- 
public, El Salvador, Haiti, Honduras, Ja- 
maica, Mexico, Nicaragua, Panama, Puerto 
Rico, Trinidad; MISC. AREAS: Fiji Islands. 

JOHN E. PEARSON CO. 

250 Park Ave., New York 17, N. Y. 
Phone: PLaza 8-2255 

Owner John E. Pearson 

Executive-in-charge Russel Walker, Jr. 

Account Executive John S. Stewari 

Branch Offices 

333 No. Michigan Ave., Chicago 1, 111. 

Phone: Fr 2-2359 

Executive-in-charge George Clark 

2330 W. 3rd St., Los Angeles 5, Calif. 
Phone: Dunkirk 7-4388 

Executive-in-charge R. W. Walker 

68 Post St., San Francisco 4, Calif. 
Phone: Sutter 1-5568 

Executive-in-charge Rogers Parratt 

1406 Northwestern Bank Bldg., 
Minneapolis, Minn. 
Phone: Lincoln 5689 

Exec.-in-chg James D. Bowden 

1312y 2 Commerce St., Dallas, Texas 

Phone: PRospect 3723 

Exec.-in-chg H. W. Maier, Jr. 

JOHN H. PERRY ASSOCIATES 

128 E. 56th St., New York 22, N. Y. 
Phone: ELdorado 5-3197 

General Manager Wm. K. Dorman 

Salesman John Beecher 

Salesman W. T. Kelly 

Branch Offices 

122 S. Michigan Ave., Chicago 3, 111. 

Phone: Harrison 7-8085 

Executive-in-Charge F. W. Thurnau 

12 S. 12th St., Philadelphia 7, Pa. 
Phone: Walnut 2-3555 

Executive-in-Charge Robert Hitchings 

Room 8-150, General Motors Bldg., Detroit 2, 

Mich. 

Phone: Trinity 5-1803 

Executive-in-Charge John F. Cole 

72 Eleventh St., N.E., Atlanta, Ga. 
Phone: Emerson 2956 

Executive-in-Charge Mrs. Alice Grant 

2978 Wilshire Blvd., Los Angeles 5, Calif. 
Phone: Dunkirk 8-8158 

Exec.-in-Charge Jess Laughlin 

5 3d St., San Francisco 3, Calif. 

Phone: Garfield 1-6740 

Exec.-in-Charge Jack Baker 



AM & FM Stations Represented— WDLP, 
Panama City, WWPG, Palm Beach, WJHP, 
Jacksonville, WCOA, Pensacola, WNDB, 
Daytona Beach, WTMC, Ocala, WKWF, Key 
West, Fla. 

EDWARD PETRY & CO., INC. 

488 Madison Ave., New York 22, N. Y. 

Phone: MUrray Hill 8-0200 

Radio Department 

President Edward Petry 

Exec. Vice-Pres Edward E. Voynow 

V-P & Eastern Sales Mgr H. E. Ringgold 

Sales Prom. Mgr Seth Dennie 

Asst. Sales Prom. Mgr Thos. B. Ellsworth 

Research Mgr William H. Steese 

TV Department 

Eastern Sales Mgr Douglas MacLachtie 

Sales Prom. Mgr Robert L. Hutton, Jr. 

Research Mgr Howard L. Selger 

Branch Offices 

400 N. Michigan Ave., Chicago 11, 111. 

Phone: WHitehall 4-0011 

Exec. V-P Edward E. Voynow 

Sales Mgr John Ashenhurst 

Genl. Motors Bldg., Detroit 2, Mich. 

Phone: Trinity 5-1035 

Executives: William Cartwright (AM), 

Franklin M. Walker (TV) 

Russ Bldg., San Francisco 4, Cal. 

Phone: YUkon 2-3631 

Exec.-in-Charge Earle H. Smith (AM) 

Edward L. Smith (TV) 
523 W. Fifth St., Los Angeles 14, Calif. 

Exec.-in-Charge Charles G. Matson 

Phone: Michigan 8729 
Shell Bldg., St. Louis 3, Mo. 

Exec.-in-Charge George Kercher (AM) 

Richard Hughes (TV) 

Phone: Chestnut 7191 

Life of America Bldg., Wood & Akard Sts. 

Dallas 2, Texas 

Phone: PRospect 3593 

Execs.-in-Chg Buell Herman (AM) 

Richard E. Drummy, Jr. (TV) 
AM & FM Stations Represented— WSB, 
Atlanta, Ga.; WBAL, Baltimore, Md.; 
WNAC, Boston, Mass.; WICC, Bridgeport, 
Conn.; WBEN, Buffalo, N. Y.; WGAR, 
Cleveland. Ohio; WFAA, Dallas-Ft. Worth, 
Tex.; KSO, Des Moines, Iowa; WJR, Detroit, 
Mich.; KARM, Fresno, Calif.; KPRC, Hous- 
ton, Texas; KFOR, Lincoln, Nebr.; KARK, 
Little Rock, Ark.; KFI, Los Angeles, Calif.; 
KSTP, Minneapolis-St. Paul, Minn.; WSM, 
Nashville, Tenn.; WSMB, New Orleans, La.: 
WTAR. Norfolk, Va.; KOIL, Omaha, Nebr.; 
WIP, Philadelphia, Pa.; KPHO, Phoenix, 
Ariz.; KGW, Portland, Ore.; WEAN, Provi- 
dence, R. I.; WRNL, Richmond, Va.; WOAI, 
San Antonio, Tex.; KOMO, Seattle, Wash.; 
KTBS, Shreveport, La.; KG A, Spokane, 
Wash.; WMAS, Springfield, Mass.; KVOO, 
Tulsa. Okla.; KFH, Wichita, Kansas; The 



238 



Radio-TV Station Representatii e§ 



Yankee Network; Texas Quality Network. 

TV Stations Represented— WSB-TV, Atlan- 
ta, Ga.; WBAL-TV, Baltimore. Md.; WFAA- 
TV, Dallas. Tex.; KPRC-TV, Houston, Tex.; 
KHJ, Los Angeles, Calif.; KSTP-TV, Minne- 
apolis-St. Paul. Minn.; WSM-TV, Nashville. 
Tenn.; WTARTV. Norfolk. Va.; KPHO-TV, 
Phoenix, Ariz.; WOAI-TV, San Antonio, 
Tex.; KOTV, Tulsa, Okla. 

RADIO REPRESENTATIVES, INC. 

480 Lexington Ave., New York 17, N. Y. 
Phone: MU 8-4342 

President Harry Goodman 

Vice President Frank Sawdon 

Vice President Peggy Stone 

Vice President John North 

Branch Offices 

75 E. Wacker Dr., Chicago 1, 111. 

Phone: FI 6-0964 

Vice-Pres John North 

6381 Hollywood Blvd., Hollywood, Cal. 
Phone: Hollywood 9-5408 

Exec-in-Charge Tracy Moore 

78 Post Street, San Francisco, Cal. 

Phone: Exbrook 2-8033 

Exec-in-Charge Tracy Moore 

RADIO REPRESENTATIVES 
LIMITED 

4 Albert St., Toronto 1, Ont., Canada 
Phone: WAverly 6151 

Managing Director J. 0. Slatter 

Sales Manager. A. E. Bedard 

Secretary-Treasurer V. Murphy 

Branch Offices 

337 Dominion Square Bldg., Montreal, Que. 

Canada 

Phone: UNiversity 6-8058 

Manager W. C. Dippie 

Lindsay Bldg., Winnipeg, Manitoba, Canada 
Phone: 9-26374 

Manager A. J. Messner 

198 W. Hastings St.. Vancouver, B. C, Can. 
Phone: TAtlow 6277 

Manager J. N. Hunt 

AM & FM Stations Represented— CJIB. 
Vernon. CJDC, Dawson Creek, B. C; CFCN, 
Calgary, CKRD, Red Deer. CFRN, Edmon- 
ton, Alta.; KRM, Saskatoon, Sask.; CFOC, 
Saskatoon, Sask.; CKX, Brandon, CKDM. 
Dauphin, Man.; CJOB, Winnipeg. Man.; 
CKPR, Fort William, CHLO, St. Thomas, 
CJOY, Guelph, Ont.; CKFH, Toronto, Ont.;* 
CKBW, Bridgewater, N. S. ; CJRW, Summer- 
side, P. E. L; CKDA, Victoria, CKOK, Pen- 
ticton, B. C. 
(* In Montreal only) 

CBS RADIO SPOT SALES 

485 Madison Ave., New York 22, N. Y. 
Phone: PLaza 5-2000 
Administrative V.P. (CBS Radio) 

J. Kelly Smith 
General Sales Manager. Wendell B. Campbell 



Assistant Sales Mgr Henrj R. Flynn 

Mgr. Sales Development II. \. C;irlhoi- 

Branch Offices 

110 N. Michigan Ave.. Chicago 11, III. 

Phone: Whitehall 1-6000 

Western Sale, Mgr Gordon Hayes 

63 South Main St., Memphis 3, Tenn. 
Phone: Memphis 37-8612 

Manager H. H. Holtshouser 

902 Fisher Bldg., Detroit 2, Mich. 
Phone: Trinity 2-5500 

Manager Ralph Patt, Jr. 

Palace Hotel, San Francisco 5, Calif. 
Phone: Yukon 2-7000 

Manager Hugh Stump 

6121 Sunset Blvd., Los Angeles 28, Calif. 
Phone: Hollywood 9-1212 

Manager Richard Elpers 

AM & FM Stations Represented— W API, 
WAPI-FM, Birmingham, Ala.; KNX, Los 
Angeles, KCBS, San Francisco, Calif., 
WTOP, Washington, D. C; WBBM, Chicago, 
111.; WEEI, Boston, Mass.; WCCO, Minne- 
apolis, Minn.; KMOX, St. Louis, Mo.; 
WCBS, New York, N. Y.; WCAU, Phila- 
delphia, Pa.; WBT, WBT-FM, Charlotte, 
N. C; KSL, KSL-FM, Salt Lake City, Utah; 
WRVA, Richmond, Va.; Columbia Pacific 
Network; Columbia Calif. Network. 

WILLIAM G. RAMBEAU CO. 

122 E. 42nd St., New York 17. N. Y. 
Phone: Murray Hill 6-5940 

President William G. Rambeau 

Executive Vice Pres William M. Wilson 

Secty Mary Rudd 

Branch Offices 

333 N. Michigan Avenue, Chicago 1, 111. 

Phone: And. 3-5566 

Exec-in-Charge John Norman 

1746 N. Las Palmas Ave., Los Angeles 28, 

Calif. 

Phone: Hillside 0388 

Exec-in-Charge Jack Porter 

233 Sansome St., San Francisco, Cal. 
Phone: Crestview 5-2022 

Exec.-in-Chg William A. Avers 

AM & FM Stations Represented— WNAB, 
Bridgeport, WATR, Waterbury, WTOR, Tor- 
rington, Conn.; KFWB. Los Angeles, Calif.; 
WGIL, Galesburg. 111.; KXIC. Iowa City, 
Iowa; WVJS, Owensboro, Ky.; WLCS, Baton 
Rouge, WJBW, New Orleans, La.; WJLS, 
Lansing, Mich.; KEYD. Minneapolis, Minn.; 
WLOX, Biloxi, Miss.; KSWM. Joplin, Mo.; 
WJTN, Jamestown, WHLI, Hampstead, 
WXRA, Buffalo-Kenmore, WNDR. Syracuse, 
N. Y.; WSKY, Asheville, N. C; KGWA, 
Enid, Okla.; WMCK. McKeesport, WPEN, 
Philadelphia, Pa.; KSEL. Lubbock, KWBC. 
Ft. Worth, Tex.; WAGC. Chattanooga, 
Tenn.; WJOY, Burlington, Vt.; KXA. 
Seattle, Wash.; WNLK, Norwalk, Conn.; 
WLAD, Danbury, Conn. 



239 



Radio-TV Station Representatives 



PAUL H. RAYMER COMPANY, INC. 

444 Madison Ave., New York 22, N. Y. 
Phone: Plaza 9-5570 

President Paul H. Raymer 

Exec. Vice-Pres Fred C. Brokaw 

Eastern Sales Mgr Paul Tiemer 

Sales Mgr. (TV) Ralph E. McKinnie 

Acct. Execs. (AM) .Charles A. Hammarstrom, 
Lawrence Van Dolan, Jr., John S. Hughes, 
John D. Allison 

Acct. Exec. (TV) John R. Porterfield 

Dir. Prom. & Resch Arthur C. Schofield 

Program Manager Madeline D. Vose 

Branch Offices 
435 N. Michigan Ave., Chicago 11, 111. 

Vice-Pres Garfield C. Dacker 

Phone: Superior 7-4473 
507 Statler Office Bldg., Boston 16, Mass. 

Executive-in-Charge. Robert C. Foster 

Phone: Hubbard 2-3225 
2949 Penobscot Bldg., Detroit 26, Mich. 

Executive-in-Charge Robert B. Rains 

Phone: Woodward 3-0764 
1680 Vine St., Hollywood 28, Calif. 

Executive-in-Charge John D. Gale 

Phone: Hudson 2-2376 
1672 Russ Bldg., San Francisco 4, Calif. 

Exec-in-Charge Ray Rhodes 

Phone: Douglas 2-8909 

Hotel Chisca, Memphis 1, Tenn. 

Phone: Memphis 37-3813 

Exec.-in-Chg Hugh Murphv 

AM & FM Stations Represented— WBRC, 
Birmingham, Ala.; KTAR, Phoenix, KVOA, 
Tucson, Ariz.; KCOY, Santa Maria, KERN*, 
Bakersfield, KFBK*, Sacramento, KFSD*, 
San Diego, KM J*, Fresno, KTMS, Santa 
Barbara, KWG, Stockton, KXO, El Centro, 
Calif.; KVOR, Colorado Springs, Colo.; 
WDRC*, Hartford, Conn.; WLOF, Orlando, 
Fla.; WKJG*, Fort Wayne, WSBT, South 
Bend, Ind.; WCAO*, Baltimore, Md.; 
WLAW*, Lawrence, WTAG*, Worcester, 
Mass.; WTAC, Flint, Mich.; KOH, Reno, 
Nevada.; WARC, Rochester, WQXR*. New 
York, N. Y.; WDNC*, Durham, N. C; 
WHKC*, Columbus, WKBN*, Youngstown, 
WTOL*, Toledo, Ohio; WPRO*, Provi- 
dence, R. I.; KIHO, Sioux Falls, S. Dakota; 
WDOD*, Chattanooga, WLAC, Nashville, 
Tenn.; Arizona Broadcasting System, Mc- 
Clatchy Beeline, New England Major Mar- 
kets Group. 
*Also FM. 

TV Stations Represented— WBRC-TV, Bir- 
mingham, Ala.; KTLA-TV, Hollywood, Calif. 

DUNCAN A. SCOTT & CO. 

Mills Bldg., San Francisco, Cal. 

Owner Duncan A. Scott 

Stations Represented: KLAC, Los Angeles, 
Cal.; KPRO, Riverside, Cal.; KREO, Indio, 
Cal.; KROP, Brawley, Cal.; KYOR, Blythe, 
Cal.; Alaska Broadcasting System. 



SEARS & AYER, INC. 

612 N. Michigan Ave., Chicago, 111. 
Phone: Superior 7-8177-8 

President B. H. Sears 

Branch Offices 

295 Madison Ave., New York, N. Y. 

Executive-in-Charge P. J. Bogner 

Phone: MUrray Hill 9-2586-87 
5225 Wilshire Blvd., Los Angeles, Calif. 

Executive-in-Charge Gene Grant 

Phone: York 8812 

681 Market St., San Francisco, Calif. 

Executive-in-Chrage Gene Grant 

Phone: Yukon 6-0621 
AM & FM Stations Represented— WFRS, 
Alexander City, WHMA, Anniston, WOOF, 
Dothan, WJOI, Florence, WJBY, Gadsden, 
WFUN, Huntsville, WHBB, Selma, WTBC, 
Tuscaloosa, Ala.; KWFC, Hot Springs, 
KNEA, Jonesboro, Ark.; KSDO, San Diego, 
KVSM, San Mateo, Calif.; WLCR, Torring- 
ton, Conn.; WBYS, Canton, WROY, Carmi, 
WHFC, Cicero, WCNT, Centralia, WOKZ, 
Alton, WTMV, East St. Louis, WFRL, Free- 
port, WGGH, Marion, WCVS, Springfield, 
111.; WFTL, Ft. Lauderdale, Fla.; WSON, 
Henderson, WHOP, Hopkinsville, WLOU, 
Louisville, WCIF, Madisonville, WKTM, 
Mayfield, WPAD, Paducah, Ky.; KSLO, 
Opelousas, La.; WGRO, Bay City, Mich.; 
WPBC, Minneapolis, Minn.; WGCM, Gulf 
port, WJPR, Greenville, WQBC, Vicksburg, 
Miss.; KWOS, Jefferson City, WMBH, Joplin, 
KIRX, Kirksville, KSGM. Ste. Genevieve. 
KTTS, Springfield, Mo.; WWHG, Hornell, 
N. Y.; WGAI, Elizabeth City, WFNS, Bur- 
lington, N. C; WCMW, Canton, Ohio; 
KPDN, Pampa, Texas; WPUV, Pulaski, 
WLPM, Suffolk, Va.; KSPR, Casper, Wyo.; 
The Arkansas Group; San Francisco Bay 
Area Broadcasters. 

HORACE N. STOVIN & COMPANY 

80 Richmond St. W., Toronto, Ontario 
Phone: Empire 3-9184 

President H. N. Stovin 

Gen. Sales Manager R. J. Judge 

608 Keefer Bldg., Montreal, Quebec 

Manager F. C. Murray 

Phone: UNiversity 6291 
1111 Childs Bldg., Winnipeg, Manitoba 

Manager J. A. Whitehouse 

Phone: 925-097 
846 Howe St., Vancouver, B. C. 

Manager J. W. Stovin 

Phone: MArine 6464 
AM & FM Stations Represented— CFPR, 
Prince Rupert, B. C; xCKXL, Calgary, Alta.; 
CKOM, Saskatoon, Sask.; CFAR, Flin Flon, 
Man.; CKCW, Moncton, N. B.; **CKPR, Ft. 
William, Ont.; CFOR, Orillia, Ont.; CFJR, 
Brockville, Ont.; CJBR, Rimouski, P. Q.; 
*CJGX, Yorkton, Sask.; CJOR, Vancouver, 
B. C; CKY, Winnipeg, Man.; CHSJ, St. 



240 



Radio-TV Station Representatives 



John, N. B.; CFOS, Owen Sound, Ont.; 
CHOV, Pembroke, Ont.; CKSF, Cornwall, 
Ont.; CJNB, N. Battleford, Sask.; VOCM, 
St. John's, Nfld.; CKLN, Nelson, B. C; 
CJEM, Edmundston, N. B.; *CJRL, Kenora, 
Ont.; CJBC, Toronto, Ont.; CJBQ, Belle- 
ville, Ont.; CHAB, Moose Jaw, Sask. 

* Except in Winnipeg. 
** Winnipeg Only. 

x Winnipeg & Vancouver only. 

THE O. L. TAYLOR COMPANY 

488 Madison Ave., New York 22, N. Y. 
Phone: MUrray Hill 8-1088 

President O. L. (Ted) Taylor 

Vice-President Lloyd George Venard 

Branch Offices 
360 N. Michigan Ave., Chicago 1, 111. 

Vice-Pres Howard B. Meyers 

Phone: State 2-5260 
1024 M & W Tower Bldg., Dallas 1, Tex. 

Manager Fred Vance 

Phone: Riverside 5633 
638 Van Ness Ave., Los Angeles 13, Calif. 

Manager George Dietrich 

Phone: Dunkirk 2-8458 
235 Montgomery St., San Francisco, Calif. 

Manager Hubbard Keenan 

Phone: Douglas 2-1323 
AM & FM Stations Represented— WCOV, 
Montgomery, Ala.; KLRA, Little Rock, 
Ark.; WBSR, Pensacola, Fla.; KBUR, Bur- 
lington, KTRI, Sioux City, la.; KANS. 
Wichita, Kans.; WINN, Louisville, Ky.; 
KMLB, Monroe, La.; WCBM, Baltimore, 
Md.; WAGE, Syracuse, N. Y.; WLOS, Ashe- 
ville, WTOB, Winston-Salem, N. C; WHBC, 
Canton, WMAN, Mansfield, WPAY, Ports- 
mouth, WRFD, Columbus, Ohio; KTOK, 
Oklahoma City, Okla.; WAKE, Greenville, 
S. C; KWKC, Abilene, KGNC, Amarillo, 
KTBC, Austin, KEYS, Corpus Christi, 
KROD, El Paso, KFYO, Lubbock, KTRE, 
Lufkin, KOSA, Odessa, Tex.; KTXL, San 
Angelo, KCMC, Texarkana, KTBB, Tyler, 
KRGV, Weslaco, KDFX, Wichita Falls, 
Texas; WHBL, Sheboygan, WKBH, La- 
Crosse, Wise; Lone Star Chain, Oklahoma 
Network, and Southwest Network. 

TRANSIT RADIO, INC. 

1109 Union Trust Bldg., Cincinnati 2, O. 

Phone: Dunbar 7775 

Chairman of the Board. .. .Hulbert Taft, Jr. 

President Richard C. Crisler 

AM & FM Stations Represented— WBUZ- 
FM, Bradbury Heights, Md.; WKRC-FM, Cin- 
cinnati, Ohio; KCBC-FM, Des Moines, Iowa; 
WAJL-FM, Flint, Mich. ; KCMO-FM, Kansas 
City, Mo.; KBON-FM, Omaha, Nebr. ; WKJF- 
FM, Suburban Pittsburgh, Pa.; KXOK-FM, 
St. Louis, Mo.; KTNT-FM, Tacoma, Wash.; 
WTOA-FM, Trenton, N. J.; WWDC-FM, 
Washington, D. C; WGTR-FM, Worcester, 
Mass. 



WALKER REPRESENTATION CO., 

INC. 

347 Madison Ave., New York 17, N. Y. 

Phone: MUrray Hill 3-5830 

President \\ ytln- Walker 

Representative C. Otis Rawalt 

Representative Frederic E. Lake 

Branch Offices 

360 N. Michigan Ave., Chicago 1, 111. 

Phone: AN 3-5771 

V-P Ralph C. Kelley 

15 W. 10th St., Kansas City, Mo. 

Phone: Victory 0021 

Exec-in-Charge William Temple 

672 S. LaFayette Park PI., Los Angeles, Calif. 
Phone: DLJnkirk 2-3201) 

Exec-in-Charge Harlan G. Oakes 

26 O'Farrell St., San Francisco, Calif. 

Exec-in-Charge Burt Beggs 

935 N'western Bank Bldg., Minneapolis, Minn. 

Phone: Geneva 9631 

Exec.-in-Chg Orville F. Lawson 

405 Mortgage Guarantee Bldg., Atlanta, Ga. 

Phone: Alpine 1241 

Exec.-in-Chg Dora C. Cosse 

AM & FM Stations Represented— WAPX, 
Montgomery, Ala.; KGRH, Fayetteville. 
Ark.; WBBQ, Augusta, WRGA, Rome, 
WCCP, Savannah, Ga.; KSEI. Pocatello. 
Idaho; WGEM, Quincy, 111.; WJPS, Evans- 
ville, Ind.; WLBC, Muncie, Ind.; KWBW, 
Hutchinson, Kan.; WKLX, Lexington. 
WGRC, Louisville, Ky.; KENT, Shreveport, 
La.; WJEJ, Hagerstown, Md.; WOCB, Cape 
Cod, WALE, Fall River, WEIM, Fitchburg, 
WHAI, Greenfield, WHYN, Holyoke, 
WNBH, N. Bedford, WBRK, Pittsfield, 
WTXL, W. Springfield, Mass.; WHDF. Calu- 
met, WDBC, Escanaba, WJMS, Ironwood, 
Mich.; KGDE, Fergus Falls, KVOX, Moor- 
head, Minn.; WJAG, Norfolk. Neb.; WOTW, 
Nashua. WHEB, Portsmouth, N. H.; WELM, 
Elmira, WSAY. Rochester, WOLF. Svracuse, 
N. Y.; WFNC, Fayettesville, WRRF, Wash- 
ington, WAIR, Winston-Salem, N. C; 
WGTM, Wilson, N. C; KGCU, Mandan, 
KLPM. Minot, N. D.; WDOK, Cleveland, 
O.; KOCY, Oklahoma City. Okla.; KXL, 
Portland, Oregon; WNAR, Norristown. Pa.; 
WSCR, Scranton, Pa.; WJMX, Florence, 
S. C; WDEV, Waterburv, Vt.; WWOD, 
Lynchburg. WNOR, Norfolk, Va.; KXLY. 
Spokane, Wash.; WWNR, Becklev, W. Va.; 
WTRF, Wheeling, W. Va.; WRJN, Racine, 
Wis.; The Aloha Network, Hawaii; Z Net- 
work, Montana. 

WEED AND COMPANY 

350 Madison Ave., New York 17, N. Y. 
Phone: MU-7-772 

Partner Joseph J. Weed 

Partner C. C. Weed 

Partner Ruth P. Weed 

Television Dept. Head Peter B. James 



241 



Radio-TV Station Representatives 



Branch Offices 

203 North Wabash Ave., Chicago 1, 111. 
Phone: Randolph 6-7730 

Executive-in-Charge C. C. Weed 

2437 Book Bldg., Detroit 26, Mich. 
Phone: Woodward 1-2685 

Exec-in-Charge Bernard P. Pearse 

Palmer Bldg., Atlanta 3, Ga. 
Phone: Cypress 4081 

Exec-in-Charge George Swearingen, Jr. 

6331 Hollywood Blvd., Hollywood 28, Calif. 
Phone: Hillside 8611 

Exec-in-Charge Lincoln P. Simonds 

68 Post St., San Francisco 4, Calif. 
Phone: Yukon 6-1899 

Exec-in-Charge Joseph Mathews 

Statler Bldg., Boston 16, Mass. 

Phone: Hubbard 2-5677 

Executive-in-Charge Henry Green 

AM & FM Stations Represented — WJJJ, 
Montgomery, Ala.; WTIC, Hartford, Conn.; 
WORZ, Orlando, WSUN, St. Petersburg, 
Fla.; WTFI, Twin Falls, Ida.; WSOY, De- 
catur, WTAD, Quincy, WTAX, Springfield, 
111.; WGBF, Evansville, WIOU, Kokomo, 
WBOW, Terre Haute, Ind.; KGLO. Mason 
City, la.; KGGF, Coffeyville, WREN. To- 
peka, Kans.; KALB, Alexandria. KPLC. 
Lake Charles, La.; WRDO, Augusta, WLBZ, 
Bangor. WCSH. Portland, Me.; WSLL Jack- 
son, Miss.; KFBB, Great Falls, Mont.; 
WMUR, Manchester, N. H.; WAAT, New- 
ark, N. J.; WMSA, Massena, WWNY, Water- 
town, N. Y. ; WAKR, Akron, WING. Dayton, 
WIMA, Lima, WIZE, Springfield. 0.; 
WHGB, Harrisburg, WARD, Johnstown. 
WVAM, Altoona, KQV, Pittsburgh. Pa.; 
WJAR, Providence, R. I.; KSDN, Aberdeen, 
S. Dak.; WHBQ, Memphis, Tenn.; KRIO. 
McAUen, WACO, Waco, Tex.; WCAX, Bur- 
lington, Vt.; WJLS, Beckley, WKNA, 
Charleston, WKWK. Wheeling, W. Va.; 
WBAY. Green Bay. WKTY, La Crosse, Wis.; 
Marjorie Mills Hour; New England Regional 
Networks; Texas State Network. 

WTTH, Port Huron, Mich.; WNAO, Ral- 
eigh, N. C; WMRC, Greenville, S. C; KIMA, 
Yakima, Wash.; WPTR, Albany, N. Y.; 
WOKY, Milwaukee, Wise. 

Canadian Stations: CFAF, Calgary, CJCA, 
Edmonton, CFGP, Grande Prairie, CJOC, 
Lethbridge, CHAT, Medicine Hat, Alberta; 
CFJC, Kamloops, CKOV, Kelowna, CJAT, 
Trail, CKWX, Vancouver, CJVI, Victoria, 
British Columbia; CKRC, Winnipeg, Mani- 
toba; CKNB, Campbellton, CFNB, Frederic- 
ton. CFBC, St. John, New Brunswick; CHNS, 
Halifax, CJCB. Sydney, Nova Scotia; CKOC, 
Hamilton, CFPL, London, CFRA, Ottawa, 
CFPA, Port Arthur, CJCS, Stratford, CKSO, 
Sudbury, Ontario; CFCY, Charlottetown, 
Prince Edward Isle; CFCF, Montreal, CKCV, 
Quebec City, Quebec; CKBI, Prince Albert, 



CHAB, Moose Jaw, CKCK, Regina, CKRM, 
Regina, Saskatchewan. 

Iowa; WBKB, Chicago, 111.; WATV, New- 
ark, N. J.; WJAR-TV, Providence, R. I. 
TV Stations Represented— WOI-TV, Ames, 

WESTERN RADIO SALES OF SAN 
FRANCISCO 

79 Post St., San Francisco, Calif. 

Phone: Yu. 6-4112 

Gen. Manager Jack Q. Hall 

ADAM J. YOUNG JR. 
INCORPORATED 

22 East 40th Street, New York 16, N. Y. 
Phone: MUrray Hill 9-006 

President Adam J. Young, Jr. 

Branch Offices 

55 East Washington, Chicago 2, 111. 

Phone: ANdover 5448 

Exec-in-Charge William J. Reilly 

6331 Hollywood Blvd., Los Angeles 28, Calif. 
Phone: Hollywood 9-0965 

Exec-in-Charge William L. Wallace 

6 North 7th St., St. Louis, Mo. 

Phone: Maine 5020 

Exec-in-Chg Jack Hetherington 

AM & FM Stations Represented— WKRG, 
Mobile, Ala.; KWFC, Hot Springs, Ark.; 
KLAC, Los Angeles, Cal.; WLIZ, Bridge- 
port, WHAY, New Britain, Conn.; WINX, 
Washington, D. C; WMIE, Miami, Fla.: 
WAIT, Chicago, 111.; WAFB, Baton Rouge, 
La.; KJIC. Shreveport, La.; WABI, Bangor. 
Maine; CKLW, Detroit, Mich.; KOAT, Al- 
buquerque, N. M.; KRSN, Los Alamos, 
N. M.; KTRC, Santa Fe, N. M.; WKVL, Con- 
cord, N. H.; WFEA, Manchester, N. H.; 
WBNY, Buffalo, WSNY, Schenectady, N. Y.; 
WJMO. Cleveland, Ohio; WJAC, Johnstown, 
O. ; KTRM, Beaumont, Tex. ; KENI, Anchor- 
age, KFAR, Fairbanks, Alaska; KULA, Hon- 
olulu, T. H.; WPIC, Youngstown, Pa.; 
KLEE, Houston, Texas; CFCN, Calgary, 
CFRN, Edmonton, CKRD, Red Deer, Alia.; 
CKLN, Nelson, CJOR, Vancouver, B. C; 
CKX, Brandon, Man.; CKDM, Dauphin, 
Man.; CJOB, Winnipeg, Man.; CFAR, Flin 
Flon, Man.; CJEM, Edmundston, CKCW. 
Moncton, N. B.; CHSJ, Saint John, N. B.; 
CFAB, Windsor. N. S.: CJCH, Halifax, N. S.; 
CJBQ, Belleville, CFJR, Brockville, Ont.; 
CKPR, Fort William, CHML, Hamilton. 
CKCR, Kitchener, CFOS, Owen Sound. 
CHOV, Pembroke, CHNO, Sudburv, CFRB, 
Toronto, CKLW, Windsor, CKNX, Wing- 
ham, Ont.; CKRS, Jonquiere, CJAD, Mont- 
real, CKAC, Montreal, CHNC. New Cai lisle. 
Que.; CHRC. Quebec, P. Q.; CJBR. Rimou- 
ski, CJFP, Riviere de Loup, CHLT. She-- 
brooke, CKLD. Sherbrooke, P. Q. ; CKTS 
Sherbrooke, CHLN, Three Rivers, Que.; 
CJGX, Yorktown, CKRM, Regina, Sask.; 
CFQC, Saskatoon, Sask. 



242 



PEPEIRAIL 

COMMUNICATDOINIS 

C©MMDS$D©INI 



Personnel 
How To Apply For FCC License 



* 



ATD©IMAL 
ASS©C0ATD©IN1 

OF RADIO AND TELEVISION 



Personnel — Committees 



it 



RAPD©-¥¥ EPDT©R5 



Alphabetically By States 



243 




HEADQUARTERS: NEW POST OFFICE BUILDING, WASHINGTON 25, D. C. 

Personnel as of March 1, 1952 

Commissioners 

Chairman 

PAUL A. WALKER 

(Term Expires June 30, 1953) 



ROSEL II. HYDE 

Vice-Chairman 

(Term Expires June 30, 1952) 
Assistant— VERA F. NORDNESS 
EDWARD M. WERSTER 

(Term Expires June 30, 1956) 

Assistant— ARNOLD A. ULIN 

RORERT F. JONES 

(Term Expires June 30, 1954) 

Assistant— ELIZABETH DANELLY 



GEORGE E. STERLING 

(Term Expires June 30, 1957) 

Assistant— NEVA BELL PERRY 

FRIEDA R. HENNOCK 

(Term Expires June 30, 1955) 

Assistant— ARTHUR STAMBLER 

RORERT T. HARTLEY 

(Term Expires June 30, 1958) 

Assistant— FARRELL McGONIGAL 



JOSEPHINE CURREN 



Assistant To Chairman 

EARL MINDERMAN 

Confidential Assistant 

PHYLLIS HANCOCK 

Secretaries 

MATTIE HENDERSON 



HELEN WISHER 



Rureau Of The Secretary 

Secretary 

T. J. SLOWIE 

Administrative Asst.: Laura L. Hollingsworth 
Secretary: Ethel M. Richardson 



LICENSE DIVISION 

William P. Massing, Chief, License Division 

and Assistant Secretary 
Secretary: Catherine M. Lunders 
Chief of Broadcast License Branch: Clara 

M. Iehl 

SERVICE DIVISION 

Paul H. Sheehy, Chief, Service Division 



RECORDS DIVISION 

Walter S. Davis, Chief, Records Division 
Secretary: June Eisenberger 
Chief of Docket Branch; Jessie R. Blaine 
Chief of Mail and Files Branch: Mary E. 
Sprague 

MINUTE BRANCH 
Annette Hutterly, Chief of Branch 

LIBRARY BRANCH 
Helen A. Clark, Chief of Branch 



Office of Formal Hearing 



Administrative Assistant: Lillian Watson 



J. D. BOND 

Secretary: Joan C. Knobloch 
JAMES D. CUNNINGHAM 

Secretary: Ellen Morton 
HUGH B. HUTCHISON 

Secretary: Violet Waddington 



EXAMINERS 

FANNEY N. LITVIN 

Secretary: Adelle Fonger 
LEO RESNICK 

Secretary: Charlotte M. Bader 
ELIZABETH C. SMITH 

Secretary. Valborg S. Bernhard 
BASIL P. COOPER 
Secretary: Ruth Anderson 

244 



Federal Communications Commission 
Office of Formal Bearing Assistants 

Secretary. Yolanda Goldenberg 
Sylvia D. Kessler lloibrrl Sh.'iii'm.ni 

Charles S. Borum Horace E. Slone 

Harold C. Anderson 

Office of Administration 

W. K. HOLL, Executive Officer 

Secretary: Rita Clayton 
ROBERT W. COX, Assistant Executive Officer 
RICHARD SOLAN, Administrative Assistant 
BUDGET AND FISCAL DIVISION PERSONNEL DIVISION 

Robert W. Cox, Actinq Budget Officer Gilbert H. Hatfield, Personnel Officer 

ORGANIZATION AND METHODS DIVISION Secretary: Dorothy Glen 

Eric G. Stewart, Planning Officer 

Office of Information 

GEORGE O. GILLINGHAM, Director of Information 
PRESS INFORMATION BRANCH INQUIRY BRANCH 

Salina M. Lindo Mary O'Leson, Eva O. Melton 

Office of the General Counsel 

BENEDICT P. COTTONE, General Counsel 
Secretary: Fausta M. Puffenberger 
Assistant to the General Counsel: Dee W. Pincock 
Secretary: Florence I. Stretch 
LITIGATION AND ADMINISTRATION DIVISION Litigation Branch: Mary Jane Morris, Robert 

MAX GOLDMAN, Assistant General Counsel D. Greenburg, Daniel R. Ohlbaum, Stanley 

in Charge S. Neustadt 

Secretary: Elizabeth Kaplan Administration Branch: A. Harry Becker, 

Assistant Chief: Richard A. Solomon Chief Erich Saxl, Maurice W. Wihton 

Office of the Chief Accountant 

WILLIAM J. NORFLEET, Chief Accountant 

Secretary: Lily M. Marshall 
HUGO REYER, Assistant Chief Accountant 
Secretary: Elizabeth S. Harris 
ACCOUNTING SYSTEMS DIVISION ECONOMICS DIVISION 

John J. Nordberg, Chief Hyman H. Goldin, Chief 

Assistant Chief: Harland Morris Assistant Chief: James B. Sheridan 

Secretary: Lois L. Liston Secretary: Pearl P. Cook 

Broadcast Bureau 

CURTIS B. PLUMMER, Chief 

Secretary: Estelle J. Bunn 
JOSEPH M. KITTNER, Assistant Chief 
Secretary: Frances R. Jarvis 
Lavelle W. Hughes, Administrative Assistant 
AURAL FACILITIES DIVISION Robert J. Rawson, Assistant Chief; Elton D. 
James E Barr Chief Davis, Thomas H. Donahue, Daniel Jacobson, 
Secretary: Helena C. Osman Louis Light Jerome Padberg Max D Pag- 
David S Stevens Chief of New ana Changed ^^\^gl^%% 1 i&Zg gt0n 
Facilities Branch; Herbert L. Beury, Samuel tj.,,,1 nnWn rhiof 
J. Ferraro, Edward H. Hackman, H. Gifford Sectary- Mildred Nesterak 
f™"'™ LKassens E. Theodore Mai- Arthur S^e^rf Assistant Chief; Joseph J. 
lyck, Howard J. Schellenberg, Jr. Bereznay, John E. Doane, Otis T. Hanson, 
Wallace E. Johnson, Chief of Existing Facili- Louis H. Rein, Herbert M. Schulkind 
ties Branch; Tyler Berry, Daniel K. Child, RENEWAL AND TRANSFER DIVISION 
Donald C. Kanode, Edward P. Lynch, Viola Dwight D. Doty, Chief 
B. Slattery Secretary Wanda L. Haag 
Bruce S. Longfellow, Chief of Allocations Walter R. Powell, Jr., Chief of Transfer 
Branch; Cedric G. Morris Branch; Guy E. Douglas, Thomas B. Fitz- 
TELEVISION FACILITIES DIVISION Patrick, James O. Juntilla, John D. Stephen- 
Cyril M. Braun, Chief son 

Secretary. Helen D. Donovan Sol Schildhause, Chief of Renewal Branch; 

Joseph N. Nelson, Chief of Applications Max H. Aronson, Robert F. Braden, Jack 

Branch; William H. Hunter, Harold G. Damelin, John B. Foret, Ernest Herider, 

Kelley, Mclvor L. Parker, Earl R. Stanley Forest McClenning, Agnes T. Martin, George 

Hart S. Cowperthwait, Chief of Technical W. Phillips, Pasquale Valicente 

Branch; Julian T. Dixon, Hideyuki Noguchi LeRoy Schaaff, Chief of Compliance Branch; 

HEARING DIVISION David H. Deibler, Leonidas P. B. Emerson, 

Frederick W. Ford, Chief Robert D. J. Leahy, John W. O'Donnell 

Secretary: Emma C. Burke Melba Z. Templeman, Chief of Control Section 

245 



Federal Communications Commission 



Office of the Chief Engineer 

EDWARD W. ALLEN JR., Chief Engineer 
Secretary: Ruby Floyd 
Administrative Assistant: Olive Cain 



JOHN O. WILLOUGHBY, Assistant Chief 
Engineer 
Secretary: Opal Spivey 

GEORGE S. TURNER, Assist. Chief Engineer 
Secretary: Anne M. Ignatowich 

Virgil R. Simpson, Assistant to the Chief 
Engineer 
Secretary: May E. Walls 

Ralph J. Renton, U. S. Supervisor, Conelrad 
Secretary: Margaret Fox 

Kenneth W. Miller, U. S. Supervisor, Conel- 
rad; A. Prose Walker, Eastern Zone Super- 
visor; Ernest C. Thelemann, Central Zone 
Supervisor; Robert E. Linx, Western Zone 
Supervisor 

TECHNICAL RESEARCH DIVISION 

William C. Boese, Chief 

Secretary : Agnes Carr 

Engineers: Jules Deitz, Harry Fine, Arnold 

Skrivseth, John Taff, George Waldo, George 

Waters, Glenn West 

FREQUENCY ALLOCATION AND 
TREATY DIVISION 
Albert L. Mcintosh, Chief 

Secretary: Jane Rudy 

Engineers: Ernest Blankinship, William 



Coordinating Engineers, Conelrad; Carl A. 
Johnson, senior; Joseph Hallock, Kenneth 
Hedrick, Donald Holladay, Joseph Eichel, 
Thomas Cave, James Fernane, Vernon Esgar, 
Frederick Holliday, Roger Carey 
Everett G. Henry, Chief of Experimental 
Branch 
Secretary: Ruth Kelly 

Engineers: Emmett J. Carmody, Alvin C. 
Holmes 
Howard C. Looney, Chief of Radio Operator 
Branch 
Secretary: Irene Cline 
Engineer: Leland Quaintance 
Noble C. Shumway, Chief of Antenna Survey 
Branch 
Clerk analyst: Perle Knight 
Engineer: Harold Russell 

Bradley, Louis De La Fleur, William Grenfell, 
William L. North, George Stelzenmuller, 
Robert Tosch, Malcolm Moses, Marvin Price, 
Emile Reniere 

LABORATORY DIVISION 
Edward W. Chapin, Chief 

Secretary: Anne Janco 

Engineers: Erl Ball, Albert Craig, Ralph 
Dunn, Joseph Hanyok, L. C. Middlekamp, 
Milton Mobley, Willmar Roberts, Everett 
Shinn, Philip Wessels 



Safety and Special Radio Services Bureau 

EDWIN L. WHITE, Chief 

Secretary: Bernice Hase 
LESTER W. SPILLANE, Assistant Chief 

Secretary: Ruth Hartman 



AVIATION DIVISION 

John R. Evans. Chief 
Secretary: Dorothy Bass 

MARINE DIVISION 

William N. Krebs, Chief 
Secretary: Elizabeth O'B. Bolton 

INDUSTRY AND COMMERCE DIVISION 

Glen E. Nielsen, Chief 

Secretary: Elise Dimmette 



PUBLIC SAFETY AND AMATEUR DIVISION 

George K. Rollins, Chief 
Secretary; Mildred Donaldson 

AUTHORIZATION ANALYSIS DIVISION 

Charles R. Weeks, Chief 
Assistant Chief: Robert L. Stark 
Secretary: Mariorie Garber 

ENFORCEMENT UNIT 

Marshall S. Orr, Chief 
Secretary: Anne Donnelly 



Common Carrier Bureau 

JACK WERNER, Chief 
Secretary: Sylvia Prytulak 



CURTIS M. BUSHNELL, Assistant Chief 
Secretary: Vivian F. Fishman 

Gordon J. Kent, Administrative Assistant 

TELEPHONE DIVISION 

Robert E. Stromberg, Chief 
Secretary: Annie B. Bischoff 

E. Stratford Smith, Chief of Services and 
Facilities Branch 

Arthur A. Gladstone, Chief of Domestic Radio 
Services Branch 

Henry M. Long, Chief of Accounting Compli- 
ance Branch 

Bernard Strassburg, Chief of Revenue Re- 
quirements Branch 

Kosmo J. Affanasiev, Chief of Depreciation 
Rates Branch 

William G. Butts, Chief of Tariffs and Rate 
Classifications Branch 

TELEGRAPH DIVISION 

John R. Lambert, Chief 
Secretary. Lou M. Briggs 

Martin R. Haven, Chief of Rates and Revenue 
Requirements Branch 

Ralph D. Jones, Chief of Services and Facili- 
ties Branch 



Charles H. Makela, Chief of Office of Field 
Coordinator 
Secretary: Margaret Q. Boggs 
Betty Ferro, Chief of License Branch 

INTERNATIONAL DIVISION 

Marion H. Woodward, Chief 

Secretary: Lillian M. Conley 
Asher E. Ende, Chief of Rates and Revenue 

Requirements Branch 
John A. Russ, Chief of Services and Facilities 

Branch 
Charlotte S. Smith, Chief of Ships Accounts 

Branch 

STATISTICS DIVISION 

Alexander Ueland, Chief 

COMMON CARRIER FIELD OFFICES 

Atlanta, 733 Hurt Bldg.— Sydney L. O'Guin, 
Chief 

New York, Room 604, 90 Church St.— Jack E. 
Buckley, Chief 

St. Louis, Room 334. 815 Olive St. — Clarence J. 
Henry, Acting Chief 

San Francisco. Room 124, 180 New Montgom- 
ery St.— Paul Summerhays, Chief 



246 



Federal Coiiimiiiiicalioiis Commission 



CHARLES C. KOLSTER 
North Atlantic Region 
506 Federal Building, 641 
New York 14, N. Y. 
PAUL H. HERNDON, JR. 
South Atlantic Region 
411 Federal Annex, Atlant; 
JOE H. McKINNEY 
Gulf States Region 
332 U. S. Appraisers Bldg., 
Houston 11, Texas 
KENNETH G. CLARK 
South Pacific Region 
323-A Customhouse 
San Francisco 26, Calif. 



Itcgional Managers 

GEORGE V. WILTSE 
North Pacific Region 
801 Federal Office Bldg., Seattle 4, W.- 
WILLIAM J. McDONNEL 
Central States R< ion 

1300 U. S. Court House, Chicago 4, Illinois 
EMERY H. LEE 
Great Lakes Region 

1029 New Federal Bldg., Detroit 26, Michigan 
LEE R. DAWSON 
Hawaiian Region 

P. O. Box 1142, Lanikai Oahu T. H. 
CHARLES T. MANNING 
Alaskan Region 
Room 52, Federal Bldg. 
Anchorage, Alaska 



ill-ton Street, 



7300 Wingate St. 



District Offices and Engineers in Charge 



6. 



(VACANCY) 

1600 Customhouse 

Boston 9, Massachusetts 

ARTHUR BATCHELLER 

748 Federal Building 

New York 14, New York 

ROGER A. PHELPS 

1005 U. S. Customhouse 

Philadelphia 6, Pennsylvania 

HYMAN A. COHEN 

508 Old Town Bank Building 

Baltimore 2, Maryland 

EDWARD BENNETT 

Room 402, New P. O. Building 

Norfolk 10, Virginia 

Ship Office 
(VACANCY) 

Room 106, U. S. P. O. Building 
Newport News, Virginia 
W. D. JOHNSON 
411 Federal Annex 
Atlanta 3, Georgia 

Sub-Office 
ANDREW BAHLEY 
214 P. O. Building 
Savannah, Georgia 

7. ARTHUR FISH 

312 Federal Building 
Miami 1, Florida 

Sub-Office 
CHALMER H. NEEB 
409-410 P. O. Building 
Tampa 2, Florida 

8. THEODORE G. DEILER 
400 Audubon Building 
New Orleans 16, Louisiana 

Sub Office 
GEORGE E. FRANKLIN 
419 U. S. Court House & Customhouse Bldg. 
Mobile 10, Alabama 

9. LOUIS L. McCABE 

324 U. S. Appraisers Building 
Houston 11, Texas 

Sub-Office 
ERIC D. COBURN 
329 P. O. Building 
Beaumont, Texas 
10. JOHN H. HOMSY 

500 Terminal Annex Building 
Dallas 2, Texas 



11. BERNARD H. LINDEN 
539 U. S. P. O. and Court House Building 
Los Angeles 12, California 

Sub-Office 
WAYNE E. HALL 

15-C U. S. Customhouse & Courthouse 
San Diego 1, California 

Ship Office 
JAMES HOMSY 

Room 326, U. S. P. O. and Courthouse Bldg. 
San Pedro, California 

12. FRANCIS V. SLOAN 
323-A Customhouse 

San Francisco 26, California 

13. JAMES M. CHAPPLE 
307 Fitzpatrick Building 
Portland 5, Oregon 

14. HERBERT H. ARLOWE 
801 Federal Office Building 
Seattle 4, Washington 

15. WILLIAM E. CLYNE 
521 Customhouse 
Denver 2, Colorado 

16. DONALD A. MURRAY 
208 Uptown P. O. and Feden 
St. Paul 2, Minnesota 

17. HAROLD T. GALLAHER 
3200 Fidelity Building 
Kansas City, Missouri 

18. HAROLD D. HAYES 
1300 U. S. Court House 
Chicago 4, Illinois 

19. EDWIN S. HEISER 
1029 New Federal Building 
Detroit 26, Michigan 

20. PAUL A. HOLLOWAY 
328 P. O. Building 
Buffalo 3, New York 

21. PAUL R. FENNER 
609 Stangenwald Building 
Honolulu 1, T. H. 

22. ARTHUR T. CLINE, JR. 
322-323 Federal Building 
San Juan 13, P. R. 

23. HAROLD D. DeVOE 
7-8 Shattuck Building 
Juneau, Alaska 

Sub-Office 
Radio Engineer 
Room 53, U. S. P. O. and Court House 



Bldg. 



Anchorage, Alaska 

Primary Monitoring Stations and Engineers in Charge 

PATRICK J. SCANLON WILLIAM R. FOLEY HENRY B. DUNPHEY, JR. 

Allegan, Michigan Kingsville, Texas Powder Springs, Georgia 

ARTHUR A. JOHNSON GEORGE McLEOD 

Grand Island, Nebraska EDWARD W. SANDERS Livermore, California 

WILLIAM HOFFERT Millis, Massachusetts LEE R. DAWSON 

Santa Ana, California Lanikai, Oahu, T. H. 

ADOLPH ANDERSON ROBERT A. LANDSBURG EDWIN FORSYTH 

Laurel, Maryland Portland, Oregon Anchorage, Alaska 

Secondary Monitoring Stations and Engineers in Charge 

VERNON K. WILSON JOHN L. KURDEKA JAMES E. GILFOY 

Searsport, Maine Twin Falls, Idaho Lexington, Kentucky 

JOHN F. DEBARDELEBEN 
Muskogee, Oklahoma 
ADELBERT C. LAWRENCE EARL G. COSTON H. FRANK RAWLS 

Spokane, Washington Fort Lauderdale, Florida Bay St. Louis, Mississippi 

247 



TOW TO AGWy WQR 
— ¥€€ ILDCiHSi — 



Official FCC Procedure for AM, FM and TV Licenses 



ANY qualified citizen, firm or group may 
apply to the Federal Communications 
Commission for authority to construct a 
commercial standard, frequency modula- 
tion or television broadcast station. 

Licensing of these facilities is prescribed 
by the Communications Act of 1934, which 
sets up certain basic requirements. In 
general, applicants must satisfy the Com- 
mission that they are legally, technically 
and financially qualified, and that opera- 
tion of the proposed station would be in 
the public interest, convenience and neces- 
sity. 

The licensing procedure is detailed in 
Part 1 of the Commission's "Rules Relat- 
ing to Practice and Procedure," while sta- 
tion operation is covered by Part 3, "Rules 
Governing Radio Broadcast Services," and 
"Standards of Good Engineering Practice." 

The application procedure is substan- 
tially the same whether the facility sought 
is an FM, television or standard broadcast 
station. 

Selecting a Frequency 

The Communications Act recognizes 
broadcasting as a competitive industry 
and invests the Commission with the re- 
sponsibility of allocating facilities so as to 
provide a fair, efficient and equitable dis- 
tribution of radio service. 

Standard broadcast stations operate on 
"local," "regional," or "clear" channels. 
Local stations are of 100 to 250 watts 
power and serve smaller communities; 
stations of 500 watts to 5 kilowatts cover 
larger centers of population and surround- 
ing areas; stations of 10 to 50 kilowatt 
maximum power are for large area cov- 
erage, particularly at night. 

To determine whether an AM fre- 
quency is available for assignment in a 
particular area, it is necessary for the 



applicant to have a channel study made 
by a competent engineer. The Commis- 
sion's engineering personnel cannot un- 
dertake to make such studies for prospec- 
tive applicants. 

A FM applicant must specify a fre- 
quency available to the area intended to 
be served. The Commission has tenta- 
tively allocated geographic blocks of 
frequencies to accommodate Class A sta- 
tions (community) and Class B. Stations 
(metropolitan and rural). Except in the 
larger cities, the demand for FM stations 
has not yet exceeded the supply of avail- 
able frequencies. 

Applying for a Construction Permit 

Once a prospective licensee has decided 
the type of station he wants to apply for, 
the next step is to make application for a 
construction permit. This application must 
be in writing, on a form (No. 301) sup- 
plied by the Commission. This form re- 
quires information about the citizenship 
and character of the applicant, as well as 
his financial, technical and other ability 
to construct and operate a station, plus 
details about the transmitting apparatus 
to be used and the proposed new service. 
Triplicate copies are required, one of 
which must be executed under oath or 
affirmation. 

Application Processing 

Applications are reviewed in their engi- 
neering, legal and financial aspects by the 
Broadcast Bureau, which makes recom- 
mendations to the Commission. 

If, upon examination of an application, 
the Commission determines that there are 
no engineering conflicts and that all other 
requirements are met, the application is 
granted and a construction permit is 
issued. 



248 



How To Apply For FCC License 



Hearings 

Where it appears that interference 
would be caused to another station above 
the degree described in the Commission's 
"Standards of Good Engineering Practice," 
or if other serious questions are involved, 
a hearing is usually required before a de- 
termination can be made. Sometimes, also, 
a hearing is necessary because two or 
more applicants request the same fre- 
quency. 

In designating an application for hear- 
ing, the Commission gives public notice 
of the issues for the information of 
the applicant and other parties who 
may be concerned. Prior to the hearing, 
requests may be made for enlargement of 
the issues, to amend the application, or to 
permit other parties to intervene. 

The hearing notice generally allows the 
applicant a period of 30 days or more in 
which to prepare. Even after being desig- 
nated for hearing, an applicant may find 
it possible to satisfy the issues by amend- 
ing his application, especially if there are 
engineering considerations. 

Hearings are customarily conducted by 
an examiner. He has authority to admin- 
ister oaths, examine witnesses and rule 
upon the admission of evidence. Individ- 
ual or partnership applicants may appear 
in person or by counsel, but cooperate ap- 
plicants must be represented by attorney. 

Within 20 days after the close of the 
hearing, each party and the Chief of the 
Broadcast Bureau of the Commission has 
the privilege of filing proposed findings of 
fact and conclusions in support of his con- 
tentions. After review of evidence and 
statements, the hearing examiner issues 
an initial decision. 

In the event he wishes to contest the 
initial decision, the applicant or any other 
interested party then has 20 days from the 
date on which the initial decision was 
announced to file exceptions and to re- 
quest oral argument before the Commis- 
sion. Oral argument is granted on request. 
After oral argument the Commission may 



adopt, modify or reverse the hearing ex- 
aminer's initial decision. Within 20 days 
thereafter, any party involved may peti- 
tion for a rehearing. Such a petition may 
be filed whether or not the decision is 
based upon a hearing but does not stay 
the proceedings unless ordered by the 
Commission. 

If no exceptions are filed, and the Com- 
mission does not initiate a review of the 
hearing examiner's initial decision, the 
latter becomes effective 40 days after the 
issuance of the initial decision, unless 
otherwise ordered by the Commission. 

Construction Permit 

When and if an application meets statu- 
tory and other requirements, it is granted 
and a construction permit is issued. The 
latter specifies a date for commencement 
and another for completion of construc- 
tion. A maximum of 60 days from date 
of grant is provided in which construction 
shall begin, and a maximum of six months 
thereafter as the time for completion (or 
8 months in all). If the permittee is un- 
able to build his station within the time 
specified he can apply (on Form 701) for 
additional time, stating the reasons. Upon 
completion of construction, the permittee 
can engage in equipment tests. 

License 

The final step is to apply (on Form 302) 
for the actual license. The applicant must 
show compliance with all terms, condi- 
tions, rnd obligations set forth in the 
original application and the construction 
permit. After applying for a license and 
receiving authority from the Commission, 
the holder of a construction permit can 
conduct tests. A station license is then 
issued if no new cause or circumstance 
has come to the attention of the Commis- 
sion that would make operation of the 
station contrary to the public interest. 

Standard and FM stations are licensed 
for the statutory limit of three years; tele- 
vision stations for one year. 



249 



INI A T D © N A L 


A $ 5 ® £ D A ¥ D © INI 


OF RADIO AND TELEVISION 


1 R QA D < A ST E R I 

1 tV ' 



Headquarters: 1771 N Street, N.W. 
Washington 6, D. C. 
Phone: Decatur 9300 



Officers 

President — Harold E. 

Justin Miller 

Chmn. of the Bd. and Gen. Counsel 

C. E. Arney, Jr. 

Secretary-Treasurer 

Thad H. Brown, Jr. 

TV Oper., Counsel, TV Board 

Richard P. Doherty 
Employee-Employer Relations 
Ralph W. Hardy 
Dir., Government Relations 



Dir. 
Dir. 



Fellows 

Neal McNaughten 
Director, Engineering 

Robert K. Richards 

Director, Public Affairs 

John H. Smith, Jr. 

Director, FM 

William L. Stubblefield 

Dir., Station Relations 

Vincent Wasilewski 

Attorney 



RADIO BOARD OF DIRECTORS 1951-1952 



In accordance with Article IV 

the following composition of eac 

Director D 

(To be elected) 



E. R. Vadeboncoeur. . . . 
WSYR, Syracuse, N. Y. 

Leonard Kapner 

WCAE, Pittsburgh, Pa. 



Harold Essex 

WSJS, Winston-Salem, N. C. 

Thad Holt 

WAPI, Birmingham, Ala. 

Henry B. Clay 

KWKH, Shreveport, La. 

Robert T. Mason 

WMRN, Marion, Ohio 

Stanley R. Pratt 

WSOO, Sault Ste. Marie, Mich. 

Merrill Lindsay 

W.SOY. Decatur, 111. 

E. K. Hartenbower 

KCMO, Kansas City, Mo. 

H. W. Linder 

KWLM. Willmar. Minn. 



of the By-Laws, the Board of Directors has designated 
h of the 17 NARTB Districts. 
istrict States Comprising District 

1 Connecticut, Maine, Massachusetts, New Hamp- 
shire, Rhode Island and Vermont. 

2 New York and New Jersey. 

3 Delaware, Pennsylvania, West Virginia and Mary- 
land, excluding the counties of Prince Georges 
and Montgomery. 

4 District of Columbia, North Carolina, South Caro- 
lina, Virginia and Maryland, including the coun- 
ties of Prince Georges and Montgomery. 

5 Alabama, Florida, Georgia, Puerto Rico and 
Virgin Islands. 

6 Arkansas, Louisiana, Mississippi and Tennessee. 

7 Kentucky and Ohio. 

8 Indiana and Michigan. 

9 Illinois and Wisconsin. 

10 Iowa, Missouri and Nebraska. 

11 Minnesota, North Dakota and South Dakota, ex- 
cluding the counties of Fall River, Shannon, 
Bennett, Todd, Mellette, Waushabaugh, Wash- 
ington, Custer, Pennington, Jackson, Jones, Stan- 
ley Haakon, Meade, Lawrence, Butte, Harding, 
Perkins, Ziebach, Armstrong, Dewey and Corson. 

250 



Natl. Assn. of Kailio-TY ISroaricaslcrs 

Director District States Comprising District 

Jack Todd 12 Kansas and Oklahoma. 

KAKE, Wichita, Kan. 

Kenyon Brown 13 Texas. 

KWFT, Wichita Falls, Tex. 

William C. Grove 14 Colorado, Idaho, Utah, Wyoming, Montana, New 

KFBC, Cheyenne, Wyo. Mexico, and South Dakota, including the counties 

of Fall River, Shannon, Bennett, Todd, Mellette, 
Waushabaugh, Washington, Custer, Pennington, 
Jackson, Jones, Stanley, Haakon, Meade, Law- 
rence, Butte, Harding, Perkins, Ziebach, Arm- 
strong, Dewey and Carson. 

Glenn Shaw 15 California, excluding the counties of San Luis 

KLX, Oakland, Calif. Obispo, Kern, San Bernardino, Santa Barbara, 

Ventura, Los Angeles, Orange, Riverside, San 
Diego and Imperial, Nevada, excluding the coun- 
ties of Mineral, Esmeralda, Nye, Lincoln and 
Clark, and Hawaii. 

Albert D. Johnson 16 Arizona, California, including the counties of San 

KOY, Phoenix, Ariz. Luis Obispo, Kern, San Bernardino, Santa Bar- 

bara, Ventura, Los Angeles, Orange. Riverside. 
San Diego, and Imperial, and Nevada, including 
the counties of Mineral, Esmeralda, Nye, Lincoln, 
and Clark. 

H. Quenton Cox 17 Alaska, Oregon and Washington. 

KGW, Portland, Ore. 



DIRECTORS-AT-LARGE 



Large Stations 

Paul W. Morency 
WTIC, Hartford, Conn. 
John H. DeWitt, Jr. 
WSM, Nashville, Tenn. 

Medium Stations 
A. D. Willard, Jr. 
WGAC, Augusta, Ga. 
Hugh B. Terry 
KLZ, Denver, Colo. 



Small Stations 

Edgar Kobak 
WTWA, Thomson, Ga. 
Lee W. Jacobs 
KBKR, Baker, Ore. 

FM Stations 
Ben Strouse 

WWDC-FM, Washington, D. C. 
Michael R. Hanna 
WHCU-FM, Ithica, N. Y. 



TELEVISION BOARD OF DIRECTORS 1951-1952 



Eugene S. Thomas, Chairman 
WOR-TV, New York, N. Y. 
Robert D. Swezey, Viee-Chairman 
WDSU-TV, New Orleans, La. 
Campbell, Arnoux 
WTAR-TV, Norfolk, Va. 
Harry Bannister 
WWJ-TV, Detroit, Mich. 
Harold Hough 

WBAP-TV, Fort Worth, Tex. 
Clair R. McCollough 
WGAL-TV, Lancaster, Pa. 



Paul Raibourn 

KTLA, Los Angeles, Calif. 

W. D. Rogers, Jr. 

KEYL, San Antonio, Tex. 

George B. Storer 

Fort Industry Co., Toledo, Ohio 

Frank M. Russell 

NBC, Washington, D. C. 

H. V. Akerberg 

CBS, New York, N. Y. 

C. J. Witting 

DuMont, New York, N. Y. 



NARTB TELEVISION CODE 
BOARD OF REVIEW 



John E. Fetzer, Chairman 

WKZO-TV, Kalamazoo, Mich. 

J. Leonard Reinsch, Vice-Chairman 

WSB-TV, Atlanta, Ga. 

Mrs. Scott Bullitt 

KING-TV, Seattle, Wash. 



Walter J. Damm 
WTMJ-TV, Milwaukee, Wis. 
E. K. Jett 
WMAR-TV, Baltimore, Md. 



251 



The nation's radio and TV broadcasters in response to 
questionnaires sent out by Radio-Television Daily con- 
tributed the accompanyiny list of editors. 



ALABAMA 

Bessemer Advertiser: Bill Miller 

Birmingham News: Lily Mae Caldwell 

Birmingham Post-Herald: Claude Keithly 

Chilton County (Clanton) News: Ben Tucker 

(Clanton) Union Banner: Gene Wyatt 

Gadsen Times : Frances Underwood 

Haleyville Advertiser: W. D. Smith 

(Hamilton) Marion County News: Frank McKenzie 

Mobile Press: Mike McEvoy 

Mobile Register: Vivian Cannon 

Montgomery Advertiser: Fields Varner 

ARIZONA 

El Sol (Phoenix) : Josephina Franco 
Graham County (Safford) Guardian: Earl Hunt 
(Phoenix) Arizona Republic: Ralph Mahoney 
Phoenix Gazette: Bobbie .Johnston 
Tucson Daily Citizen : Norman Harrington 
Tucson Daily Star: Dorothv Kalil 
(Tucson) Week End Reporter: Fred Finney 
Yuma Daily Sun : Karl Allen 

ARKANSAS 

(Little Rock) Arkansas Democrat: Bill Meehan 
(Little Rock) Arkansas Gazette: Melvin McGaughey 
(Fort Smith) Southwest American: C. C. Brown 
Fort Smith Times Record: Bill Barksdale 
Pine Bluff Commercial : Gordon N. Freeman 
Springdale News: Ellis Stafford 

CALIFORNIA 

Brawley News: Carl Schoos 
(Coachella) Desert Barnacle: Ward Grant 
(El Centro) Imperial Valley Post-Press: Ray Barnes 
Hollywood Citizen-News: Zuma Palmer 
(Los Angeles) Daily News: Paul Price 
Los Angeles Examiner: Jack Lait 
(Los Angeles) Herald-Express: Owen Callin 
The (Los Angeles) Mirror: Hal Humphrey 
Los Angeles Times: Walter Ames 
Napa Register: Jay Irving 

(North Hollywood) Valley Times: Allen Rich 
Oakland Tribune: James Abbey 
Pasadena Independent : Bill Bird 
Pasadena Star News : Charles Perlee 
(Petraluma) Argus-Courier: Fritz Pumphrey 
San Diego Evening Tribune: Charles Hull 
San Diego Union: Robert Mac-Donald 
San Francisco Chronicle: Terence O'Flaherty 
San Francisco Examiner: Dwight Newton 
San Francisco News: Dorothy Beck 
(San Francisco) Shopping News: Tom Foster 
Sanger Herald: Walter Gilgert 
(San Luis Obispo) Telegram-Tribune: Robert W. 

Goodell 
Santa Ana Register: Pete Cooey 
Santa Maria. Times: James Garret 
San Mateo Times: Bob Foster 
(Santa Rosa) Press Democrat: Chuck Carson 
(Valleio) News Chronicle: Wyman Riley 
(Vallejo) Times Herald: Dave Beromio 
(Ukiah) Redwood Journal: H. M. Ivey 

COLORADO 

(Boulder) Daily Camera: Arlene Neal 
(Colorado Springs) Free Press: Henry Theiss 
(Colorado Springs) Gazette-Telegraph: Harry Hailes 
The Denver Post: Ken White 
Greeley Booster: Loren Walling 
Greeley Journal: Jule Edgerton 
Lamar Daily News: Nate Neilson 
(Pueblo) Star Journal: Ralph Taylor 

CONNECTICUT 

Bridgeport Post-Telegram: Fred Russell 
Bridgeport Sunday Herald: Leo Miller 



Danbury News Times : Frank Stevens 
Hartford Courant: Viggo Anderson 
Hartford Courant: M. Oakley Stafford 
The Hartford Times: Anne Norman 
Meriden Journal: Mary Malone 
Meriden Record: William Gardner 
Meriden Star: Colby Dreason 
Naugatuck Daily News: Joseph Donahue 
New Haven Journal Courier: A. J. Sloane 
Stamford Advocate: Bill Brown 
Torrington Register: Walter G. Gisselbrecht 
Waterbury American : E. Christy Erk 

DISTRICT OF COLUMBIA 

Washington Daily News : Milton Pike 

Washington Evening Star: Harry Mac Arthur 

Washington Post : Sonia Stein 

Washington Times-Herald: Bernie Harrison 

FLORIDA 

Clearwater Sun: Reinhold Rogers 

Ft. Lauderdale Daily News: Orville Revelle 

Cainesville Sun : Jim Camp 

Jacksonville Journal: Bob Dow, Jr. 

Miami Daily News: Louise Leyden 

Miami Herald: Marion Aitchison 

(Miami Beach) Florida Sun: Diana Burkett 

(Acala) Marion Sun: Clyde Hooker 

Ocala Star:-Banner: R. N. Dosh 

Orlando Daily Newspapers : Ed Ray 

Orlando Morning Sentinel: C. L. Starnes 

Orlando Post: Bill Albright. 

Orlando Star: Edee Green 

(Panama City) Bay County Citizen: Ted Bryan 

(Panama City) News-Herald: Ted Brvan 

(Pensacola) Escambia Press: Bill Helie 

(Pensacola) News-Journal: Harold Stoker 

St. Petersburg Evening Independent: Howard 

Hartley 
St. Petersburg Times: Jack Faulkner 
The (Sarasota) Breeze: Bill Coe 
Sarasota Herald Tribune: John Bloomer 
Tampa Morning Tribune: Phil Barney 

GEORGIA 

Atlanta Constitution: Paul Jones 

Atlanta Journal: Sam Lucchese 

Columbus Ledger: L. B. Patterson 

Columbus Sunday Ledger-Enquirer : Mike Milner 

Dalton News-Citizen: Mark Pace 

(Decatur) De Klab New Era: Dick Hatch 

Gainesville News : Gordon Sawyer 

Hogansville Herald: Don Downs 

Ln, Grange News: Jim Wood 

Rome News Tribune: Edward I. Bernd 

Savannah Evening Press: John Sutlive 

Savannah Morning News: Frank Rossiter 

The Toceoa Record: Robert W. Graves 

Waycross Journal-Herald : Dorothy Smith 

IDAHO 

(Boise) Idaho Evening Statesman : George Redmond 
( Kellogg I Shoshone Tribune : Walter Larson 
(Pocatello) Idaho State Journal: Bob Paulos 
ILLINOIS 

Aurora Beacon-News: C. W. Hoefer 
(Bellwood) Sentinel: Paul Coffman 
(Bloomington ) Pantagraph: Lawrence Sehrover 
Canton Daily Ledger: Jimmy Murphy 
Chicago Daily News : Jack Mabley 
Chicago Herald-American: Janet Kern 
Chicago Sun- Times: Bill Irvin 
Chicago Tribune: Anton Remenih 
Chicago Tribune: Larry Wolters 
(Decatur) Herald and Review: R. C. Schaub 
(Fairfield) Wayne County Record: Howard M. Ready 
Flora Daily News: Bill Naney 



252 



Galesburg Daily Register Mail: Charles Marrow 

Jacksonville Journal & Courier: W. A. Fay 

(La Salle) Daily News Tribune: Bob Johns 

Marion Daily Republican: Homer Butler 

Moline Dispatch: Lucia Carter 

Olney Daily Mail: Vincent Van Clece 

Peoria Journal Transcript : K. Milo Shepherdson 

Peoria Star: Theo Jean Arhencls 

Rockford Morning Star: Betty Thro 

Rockford Register-Republic: Betty Thro 

The Rock Island Argus: V. Vivian Headland 

(Springfield) Illinois State Journal: Robert Harris 

(Springfield) Illinois State Begister: Jim Armstrong 

INDIANA 

(Anderson) Bulletin: Juliet (rittenberger 
(Anderson) Herald: Thorn Gephardt 
(Bloomington) Herald-Telephone: Bruce Temple 
(Blomington) Star Courier: Leo Hickman 
Indianapolis News: Georgia Gianakbs 
Indianapolis Star : Polly Cochran 
Indianapolis Times: Diek Millman 
Kokomo Tribune: Kay Kiilins 
(La Porte) Herald- Argus : Joe Eiler 
(Marion) News Herald: Paul Hillsanmer 
Marion Observer: Ed Warfel 
South Bend Tribune: Paul Neville 
South Bend Tribune: Frank Schmidt 

IOWA 

Boone News Republican : Mary Garvey 
The Cedar Rapids Gazette: Edna A. Herhst 
(Council Bluffs) Non-Pareil: Dick Tremhath 
Dave.nport Morning Democrat: Ina Wiekham 
Davenport Times : Ron Lorenzen 
Des Moines Register: Paul Cotton 
(Mason City) Globe-Gazette: Don Harrer 
Muscatine Journal : Walter Russell 
(Shenadoah) Sentinel: Robert Tindale 
Sioux City Journal-Tribune: Willis Forbes 
Sioux City Sunday Journal : Kenneth Stock 

KANSAS 

Atchison Daily Globe: John Buckley 

Coffeyville Journal : Gene Sullivan 

Dodge City Daily Globe: Pete Barkley 

Great Bend Tribune: Hugh Jencks 

The (Kansas City) Kansan: C. H. Nohe 

(La Crosse) Rush County News: Dave Clymer 

(Manhattan) Mercury Chronicle: Jack Smith 

Parsons Sun : Jim Davis 

Wichita Beacon : Sid Coleman 

Wichita Eagle: Lovenia Lynberg 

KENTUCKY 

Ashland Daily Independent: John McGill 
(Campton) Wolfe County News: Mrs. Roy Cecil 
Danville Advocate-Messenger: Mrs. I. M. Tipton 
Elizabethtown News : Billy Merriot 
Jackson Times: Harold Holliday 
(Louisville) Courier-Journal: Bill Ladd 
Louisville Times : Angela Prels 
Owensboro Inquirer: John W. Potter 
(Paducah) Sun-Times: Bob Sanderson 

LOUISIANA 

Alexandria Daily Town Talk: Adias Laborde 
(Baton Rouge) Morning Advocate: Frank Wilson 
(Baton Rouge) State T'mes: Ernest Gueymird 
New Orleans Item: Ted Liuzza 
New Orleans Times Picayune : Ed Brooks 
New Orleans States: Bob Sublette 
The Shreveport Journal: Marie Gilford 
The Shreveport Times : Pericles Alexander 
MAINE 

(Augusta) Daily Kennebec Journal: Paul S. Plumer 
Lewiston Evening Journal: Miss Nicholson 
(Lewiston) Le Messager: Guy Lailouceur 
Portland Press Herald: Robert B. Beith 

MARYLAND 

(Aberdeen) Hartford Democrat- Sam Lawder 
(Annapolis I Evening Capital: Elmer Jackson 
The (Baltimore) Evening Sun: Raymond Pryde 
The Baltimore Morning Sun : Robert £ nyder 
BTltimore News-Post: Norman Clark 
The Baltimore Sunday American : Jennie Lee Bird 
The Baltimore Sunday Sun: Geoffrey W. Fielding 
(Hagerstown) Daily Mail: Garvin Hager 
(Hagerstown) Globe Independent: Stewart Duglas 
(Hagerstown) Morning Herald: Joseph Harp 
(Havre de Grace) Democrat Ledger: Charles Moore 



Havre de Grace Record: Eddie Dwyer 

Thi! Salisbury Advertiser: Frank Ailler 
The Sali8bUI7 Tune- (Krar I.. Morris 

MASSACHUSETTS 

Utl( boro Sun: Ethel HacDonald 

(Boston) Christian Science Monitor: Albert Hughes 

Boston Globe: Elizabeth Sullivan 

Huston Herald-Traveler: Alice Rankin 

Boston Post: Howie I'it/.patrick 

Huston Record- American : Anthony LaCamera 
Brockton Daily Enterprise: Kenneth <;. Dalton 
Fall Rive- Herald News: Henrj Degnan 
(Greenfield) Recorder Gazette Harold Lavanwaj 

Haverhill Gazette: Joseph Morari 

(Hyannis) Cape Cod Standard-Times: Newell Averj 

(Holyoke) Transcript-Telegram: Dick Murphj 
(Lawrence) Eagle-Tribune: Joseph (lakes 
Lawrence Sunday Sun: Charles Mahoney 

Lowell Sun: ('buries Sampas 

Lowell Sunday Telegram: George Gagan 

Lynn Item: Mrs. Latimer 

I Lynn) Telegram News: Elmer Woodell 

New Bedford Standard Times: Bob Lapointe 

i Newton) Villager: Philip Ahlin 

Berkshire (Pittsfield) Evening Eagle: Milton Bass 

Springfield Daily News: Harvey L. Gray 

Springfield Morning Union : Harvey Gray 

Springfield Union: Paul F. Craig 

(Waltham) News-Tribune: Thomas Murphy 

(Wellesley) Townsman: A. E. Larsson 

Worcester Telegram : Fred Rushton 

l Worcester) Sunday Telegram: Don Williams 

(Worcester) Evening Gazette: James Gourgouras 

MICHIGAN 

Adrian Daily Telegram: Hoig Gray 
Detroit Free Press: Frank Angelo 
Detroit Free Press : Diek Osgood 
Detroit News : Hersehell Hart 
Detroit Times : Andy Wilson 
The Flint Journal: Ralph Coulter 
Grand Rapids Herald : Sally Overmeyer 
Grand Rapids Press: Florence Kasprzak 
Iron River Reporter: Gene Moore 
(Lansing) State Journal: Thelnvi Harnett 
Muskegon Chronicle: Bonnie Busse 
(Port Huron) Times Herald: Al Haugner 

MINNESOTA 

Eveleth News Clarion: Grove Wills 
Fairmont Daily Sentinel: Claude Swanson 
(Grand Rapids) Herald-Review: Ken Hickman 
Minneapolis News : Bob Wold 
Minneapolis Star-Tribune: Will Jones 
(Moorhead) Daily News: Jim Peterson 
New Ulm Daily Journal: William Macklin 
Rochester Post Bulletin : Ozzie St. George 
St. Paul Dispatch-Pioneer Press: John Harvey 
Stillwater Gazette: Irene Johnson 
(Virginia) Mesabi Daily News: Everett Blomgren 
Winona Republican Herald : Gordon Closway 

MISSISSIPPI 

(Biloxi) Daily Herald: Cosman Eisendrath 
Booneville Independent : Elizabeth Jacobs 
(Clarksdale) Press-Register: Bob Jennings 
(Corinth) The Daily Corinthian: Barbara Barnes 
(McComb) Enterprise: Charles Gordon 
Vicksburg Evening Post : Burrell Conway 

MISSOURI 

(Columbia) Missourian : Eugene Sharp 

Columbia Tribune: J. P. Hamel 

Independence Daily News : Robert Hoyt 

The Kansas City Star: R. J. Hoyland 

St. Joseph Gazette: Don Houseworth 

St. Joseph News Press: Merrill Chilcote 

St. Louis Globe Democrat : Edward M. Keath 

St. Louis Post-Dispatch: James L. Spencer 

St. Louis Post-Dispatch: Larry Wright 

( Springfield 1 Bias: George Olds 

Springfield News Leader & Press : Eddie Bass 

MONTANA 

The (Great Falls) Tribune: William Zadick 
iKalispelll Daily Interlake: M. C. Glover 
(Manhattan) Intermountain Press: Lyle Williams 
Miles City Daily Star: Gordie Spear 

NEBRASKA 

Lincoln Journal & Star: Don Wright 
(Omaha) World-Herald: Jake Raehman 



253 



NEVADA 

Elko Daily Free Press: Gene Evans 
Las Vegas Morning- Sun: Hank Greenspun 
Las Vegas Review Journal : A. E. Cahlan 
Reno Evening Gazette: John Sanford 
(Reno) Nevada State Journal: Joe Jackson 

NEW HAMPSHIRE 

The Concord Daily Monitor: James Langley 

NEW JERSEY 

(Atlantic City) Press Union: Joe MacDonald 
Newark News: Roland E. Lindblom 
Passaic Herald News: William H. Pohle 

NEW MEXICO 

Alamogordo News : Murray Morgan 
(Carlsbad) Current- Argus: Jack Sitton 
Clayton News: J. E. Staley 
(Clayton) Union County Leader: E. F. Lough 

NEW YORK 

Albany Times-Union : John Archer 
Binghamton Press: Tom Cawley 
Binghamton Press: Kim Davis 
Binghamton Press: Robert Sturdevant 
Binghamton Sun: Jean Ellis 
Buffalo Courier Express : Don Tranter 
Buffalo Evening News: Ray Finch 
(Buffalo) Polish Everybody's Daily: Lucy Koszlak 
Endicott Daily Bulletin: Hal Hancock 
Geneva Daily Times: Charles Bennett 
(Gloversville) Leader-Republican: Clarence Slade 
(Hornell) Evening Tribune: Kelly Simon 
Jamestown Post-Journal : Robert Kilpatrick 
Jamestown Sun : Marylyn Swartz 
(Kenmore) Record Advertiser: P. D. Fahnstock 
(Monticello) Evening News: N. Schnurman 
(New York) Associated Press: Wayne Oliver 
New York Daily Compass : Fred Rayfleld 
New York Daily Mirror: Nick Kenny 
New York Daily News : Ben Gross 
New York Herald-Tribune: John Crosby 
New York Journal-American: Jack O'brien 
New York Post: Al Cusick 
New York Times : Jack Gould 
New York Times: Val Adams 
New York World-Telegram & Sun: Harriet Van 

Home 
The Niagara Falls Gazette: Thomas Berrigan 
(Rochester) Bittner Press: James Kelly 
(Rochester) Times-Union: Don Yerger 
Rochester Life: Robert Peiffer 
Rome Daily Sentinel: Fritz Fpdyke 
Syracuse Herald: Harold Wunsch 
(Syracuse) Herald-Journal: Tom Coolican 
(Syracuse) Post Standard: Peg Simpson 
Utica Daily Press: Joan Kirkland 
Watertown Daily Times: Dominic Pepp 

NORTH CAROLINA 

Asheville Citizen: Sloan Coleman 
Asheville Times : Porter Crisp 
(Burlington) Times News: Richard Minor 
Camp Lejeune Globe: Capt. John Randazzo 
Charlotte Observer: Wink Locklair 
The Charlotte News: Emery Wister 
Durham Sun: John Barry 
Fayetteville Observer: Mr. Sparrow 
( Hendersonville ) Times-News: Leo H. Wise 
( Hendersonville ) Tribune: Lucille Stepp 
Jacksonville News & Views: William J. Arthur 
Kinston Daily Free Press: J. P. Strother 
(Kinston) Lenoir County News: Jack Rider 
The (Raleigh) News & Observer: Jane Hall 
Sanford Herald: W. E. Horner 
Salisbury Post : Teenus Cheney 
(Winston-Salem) Journal & Sentinel: Hal Levy 
The (Williamston) Enterprise: Bill Manning 
Wilmington Star News: Al Dickson 
Wilson Daily Times: Jim Fulghum 

NORTH DAKOTA 

Bismarck Capital: Gaylord Conrad 
Bismarck Tribune: John Hjehle 
Dickinson Press: Ad Nordmarken 
Fargo Forum: Roy Johnson 

OH/O 

Akron Beacon Journal: Art Cullison 
Ashland Times Gazette: Dolly Darr 
Ashtabula Star Beacon: Ross Smith 
Canton Repository: Rose Mokadean 



Canton Economist: Morton Frank 

Cincinnati Enquirer: John Caldwell 

Cincinnati Times Star: Charlton Wallace 

Cincinnati Post : Mary Wood 

Cleveland Plain-Dealer: George Condon 

Cleveland Press: Stan Anderson 

Cleveland News: Elmore Bacon 

(Columbus) Ohio Staie Journal: Mary McGavran 

Koebel 
Columbus Citizen: Jo Bradley Reed 
Columbus Dispatch : Richard Thompson 
Columbus Dispatch : Dean A. Myers 
Conneaut News Herald: James Mohn 
Dayton Journal-Herald: Arthur S. Kany 
Dayton Daily News: Bill Barton 
(Dover) Daily Reporter: Woody English 
(Findlay) Republican-Courier: Ed Heminger 
Geneva Free Press: Leonard Dute 
Ironton Tribune: Preston Dolan 
(Kent) Courier Tribune: Doris House 
The Portsmouth Times : Charles Mowery 
Toledo Blade: Robert French 
Toledo Times : Arnold Faust 
The Warren Tribune Chronicle: John Forrest 
Youngstown Vindicator: Esther Hamilton 
(Zanesville) Sunday Times-Signal: Robert D. Maley 

OKLAHOMA 

Duncan Daily Banner: B. L. Abernathy 

Frederick Press: Perry White 

(Hobart) Star-Review: Clara Neal 

(Lawton) Constitution: Ted Ralston 

Oklahoma City Advertiser: Leon Hatfield 

Oklahoma City Times: Ed Hunter 

(Oklahoma City) Daily Oklahoman & Times: 

Paul Hood 
(Oklahoma City) Daily Oklahoman & Times: Ralph 

Sewell 
Ponca City News : Gareth B. Muchmore 

OREGON 

(Ashland) Southern Oregon News Review: Robert 

W. Rnhl 
The Bend Bulletin: Phil Brogan 

Benton County (Corvallis) Herald: Tracy Johnson 
Eugene Register-Guard: Glen Stadler 
La Grande Evening Observer: Pat Seeger 
(La Grande) Eastern Oregon Review: Laura Mae 

Marshall 
Medford Mail Tribune: Robert W. Ruhl 
(Portland) Oregon Journal: Joe Stein 
( Portland ( Oregonian : William Moyes 
(Salem) Oregon Statesman: Conrad Prange 
(Salem) Capital Journal: Margaret McGee 

PENNSYLVANIA 

Altoona Tribune: Robert Boyer 

Altoona Mirror: Edward Benny 

Ambridge Daily Citizen: Adam Wolicki 

Beaver Valley Times: Don Keith 

Bethlehem Globe-Times: Bob Kirkpatrick 

The Bradford Era: Joseph M. Cleary 

The Butler Eagle: William Faust 

Carbondale Review: James Beamish 

Carbondale News: Thomas Heth 

Chester Times: Bob Funicane 

The (Clearfield) Progress: George Scott 

"The (Downingtown) Archive": Jane Mcllvainc 

Ellwood City Ledger: Bill Kegel 

(Emporium) Press: Wallie Nelsen 

(Homestead) Daily Messenger: (Mrs.) A. J. Frank 

(Honesdale) Wayne Independent: William Hageit.v 

Johnsonburg Press: Alva K. Gregory 

(Lewistownl Sentinel: Cris Rowland 

(Mar* ; "«burg) Cove News: Alio Weiladt 

Oxford News : John Mare m 

The Philadelphia Daily News: Jerry Gaghan 

The Philadelphia Daily News: John Moore 

The Philadelphia Daily News: Mike Swartz 

The Philadelphia Evening Bulletin: Elmer Cull 

The Philadelphia Evening Bulletin: Harry Harris 

The Philadelphia Evening Bulletin: Earl Selby 

The Philadelphia Inquirer: Jean Koniuk 

The Philadelphia Inquirer: Merrill Panitt 

The Philadelphia Inquirer: Pat Wilson 

Pittsburgh Courier: Robert M. Rateliffe 

Pittsburgh Press: Si Steinhauser 

Pittsburgh Post-Gazette: Harold V. Cohen 

Pittsburgh Sun-Telegraph: Wilbur Clarke 

Pittsburgh Sun-Telegraph: Karl Krug 

Pittsburgh Sun-Telegraph: James Pettican 

Ridgway Record: Minnie Pompey 



254 



Sharon Herald: Joe Shatto 

St. Marys Daily Press: Myra Nolan 

Sunbury Daily Item: Nelson Futcli 

Sunbury Daily Item: Laverne Roberta 

I West Chester) Daily Local News: Butoh McDevitt 

Wilkes-Barre Sunday [ndependent: Thomas Heffer- 
nan 

RHODE ISLAND 
Pawtueket Times: Lyn Nerney 
1'rm adence Journal-Bulletin: William Keogb 
Westerly Sun: Abe Solovetzik 

SOUTH CAROLINA 

The Columbia Record : Renry Cauthen 

The (Columbia i Stale: John A. Montgomery 

Greer Citizen: E. A. Birch 

Greer Citizen: Roger I.. Simmons 

Laurens Advert iser : .Mr. Lee 

Sumter Herald: P. J. Knight 

Sumter Daily Item: J. E. McKnight 

The (Winnsboro) News & Herald: (i. M. Ketehin 

SOUTH DAKOTA 

Aberdeen American-News: I.eif Johnson 
Rapid City Daily Journal : Paddy Ingvalson 
(Sioux Falls) Daily Arsais-Leader: Herb Bechtold 
TENNESSEE 

Chattanooga News Free Press: Hayes Clark 

Chattanooga Times: Bill Donaho 

Duly Post-Athenian: Elmer H. Sipe, Jr. 

I Fayetteville) Lincoln County News: Beverly Young 

Fayetteville Observer: Jim McCown 

Uolinson City) Press Chronicle: George W. Kelly 

Knoxville News Sentinel: Hugh Allen 

Knoxville Journal: Juanita (ilenn 

l Memphis I Commercial Appeal: Mike McGee 

Nashville Banner: Eddie Jones 

Nashville Tennessean : Jane Carter 

Pulaski Record: Virgil Trimm 

Union City Daily Messenger: Bill Burdine 

TEXAS 
(Abilene) Reporter-News: Kathryn Duff 
Alice News : Isabel Ziegler 
(Amarillo) Globe-News: Peggy Williamson 
Baytown Sun : Fred Hartman 
Baytown Sun: Dan Shults 
Beaumont Journal : Anita George 
The Beaumont Enterprise: Merita Mills 
Big Spring Daily Herald : Kobert Whipkey 
Big Spring Daily Herald: Tommy Hart 
Big Spring Weekly News : Joseph Haydn 
Bishop News: E. B. Erard 
Brownwood Bulletin: Mae Boswell 
Bryan Daily Eagle: Earl Phillips 
Bryan Daily News: Walter Doney 
Corpus Christi Caller-Times: E. B. Erard 
Dallas Times Herald: Doug Hawley 
Dallas Morning News: Saul Levenson 
El Campo News : Erve Stafford 
El Campo Citizen: Mr. Ragsdale 
Electra Star: W. C. Stewart 
Fort Worth Press : Jack Gordon 
Fort Worth Star- Telegram : Ira Cain 
Forth Worth Star-Telegram: Irvin Farman 
Fort Worth Star-Telegram: Bill Hitch 
Fort Worth Star-Telegram: Slack Williams 
Houston Post : Bill Harrison 
Houston Post: Luther Rowsey 
Houston Press: Bill New-kirk 
Houston Chronicle: Moselle Jacobs 
Kingsville Record: E. B. Erard 
Liberty Vindicator: Orlan Jones 
(Lubbock) Avalanche-Journal: Bud Thompson 
Lufkin Daily News: W. R. Beaumier 
(MeAllen) Valley Evening Monitor: Virginia Arm- 
strong 
(Memphis) Press Scimitar: Louise Nolan Alirens 
Odessa American : Thomas Smith 
Odessa American: Jim Scott 
Pampa Daily News: Bob Gettemy 
Paris News : Nancy Poteet 
(Paris) Lamar County Echo: Lon Boynton 
Pecos Enterprise : Joe Pouns 
Port Arthur News : Grace Foote 
(Seguin) Enterprise: Otha Grisham 
(Seguin) Gazette Bulletin: Jim Towery 
Sweetwater Reporter: Allen Baker 
Temple Daily Telegram: Harry Blanding 
ITexarkana) Two States Press: Anna Mae Turner 
(Texarkana) Gazette-News: J. Q. Mahaffey 



Advocate: Morris Kohcrts 
Whan. hi Spectator Murj Lee Shannon 
Wichita Kails Daily Times: W. ('. Slewurt 

UTAH 

(Logan) iiei aid Journal Raj Nelson 

Richfield Reaper: Stan Tones 

(Sail Lake City) Seserel News Howard Pearson 

VERMONT 
Barre Daiilj Times: P. C. Angwln 
Burlington Free Prese Robert Beaupre 
Burlington Daily News: Robert Cronln 

Mont peller Kvi'imii \r-u-: Elaine Atkins 

VIRGINIA 

I Bristol I Virginia Tcnin 'Ssi- m Kugene World 

Culpeper Exponent: John T. Rogers 

(Danville) Commercial Appeal: Watt Miles 
(Lynchburg) New-: A. T. Gunn 
(Lynchburg) Daily Advance: Dave Wrlghl 

I Newport New- i Times Keiald Robbie KddiiiKtoii 
I Newport News I Daily Press: J. Melvin Jones 
(Norfolk) Ledger Dispatch: Kill Dichl 
(Norfolk) Ledger Dispatch: Charles Hoofnaegle 
(Norfolk) Virginian-Pilot: Warner Twyford 

Portsmouth Star: G -ge Barber 

Richmond Times-Dispatch: Norman Itinvr 
Richmond News Leader: John Stratton 
Roanoke Times: William Atkinson 
Roanoke World-News: W. C. Stouil'er 

WASHINGTON 

Aberdeen Daily World: Ed Stanley 

(Aberdeen I Grays Harbor Post: Kearney Clark 

(Aberdeen) Grays Harbor Post: John Forbes 

Auburn Sun: Karl Lind 

(Chehalis) Advocate: Dick Frye 

(Hoaquiaml Washingtonian : Bob Robertson 

Longview Daily News: Carlton Moore 

Columbia Basin (Moses Lake) Herald: Ned Thomas 

Columbia Basin (Pasco) News: Frank Purcell 

(Portland) Oregonian : B. Mike 

The (Portland) Journal: Joe Stein 

Raymond Advertiser : Bob Bailey 

Seattle Post-Intelligencer: Dan Coughlin 

Seattle Post-Intelligencer: Bill Jahn 

Seattle Post-Intelligencer: Diek Mything 

Seattle Shopping News : Henry Larson 

Seattle Daily Times: Richard Hayes 

Seattle Times : Marsha Safely 

(Spokane) Spokesman-Review: James Bracken 

Spokane Chronicle: Howard Cleavinger 

WEST VIRGINIA 

Charleston Daily Mail: Arnold Knapp 

Charleston Gazette : Jerry Braden 

The Clarksburg News: H. G. Rhawn 

The Fairmont Times: Sutton Sharp 

The (Fairmont) West Virginian: Richard Parrish 

The (Huntington) Advertiser: Catherine Bliss 

Enslow 
(Huntington) Herald-Advertiser: Ernie Salvadore 
(Huntington) Herald Dispatch: Bill Birke 
(Huntington) Herald-Dispatch: Eddie Oliver 
(Mannington) Times: J. Patrick Beacom 
(Morgantown) Dominion News: Bill Hart 
Morgantown Post: Brooks Cottle 
Parkersburg News: Herman Everett Gieski 
Parkersburg Sentinel : Walter J. Mason 
Tacoma News Tribune : Helen Rogers 

WISCONSIN 

Beloit Daily News: Minnie Inking 
Green Bay Press Gazette : Mary Ann Woodliek 
Hartford Times-Press: E. Schinners 
Janesville Daily Gazette: Ralph Schroeder 
Ladysmith News: Ralph Goldsmith 
The (Madison) Capital Times: William Doudna 
(Madison) Wisconsin State Journal: Bill Doudna 
Manitowoc Herald-Times: George H. MacFarland 
The Milwaukee Journal: Don Dornbrook 
The Milwaukee Journal: Larry Lawrence 
The Milwaukee Journal: Bea Pepan 
The Milwaukee Sentinel: Buck Herzog 
West Bend News: Joseph Huber 
West Bend Pilot : Paul Miller 

(Wisconsin Rapids) Daily Tribune: William Beck- 
man 

WYOMING 

(Lander) Wyoming State Journal: William Epler 
Laramie Republican Boomerang: R. R. AUbaugh 
Rock Springs Daily Rocket-Miner: Robert Johnson 



255 




On behalf of the staff, and our Sponsors, the makers of 
Old Cold Cigarettes, we of The Original Amateur Hour 
extend greetings to Radio-Television Daily-Year Book. 




u 



OJL 



< 



5TH YEAR ON TV — 18TH YEAR ON RADIO 



256 



NETWORKS 



R A D © 



i!i 



N AT I © N A L 



iS! 



R i<& D © INI A I 



Ujy • • • Now, more than ever, 
the most efficient, the most economical 
way to reach /4th of America! 



WLW has a four-week audience of 2,702,000 
homes in its area— 186,500 more than in 1946, 
a pre-TV year. 




The WLW Merchandise-Able Area covers 330 
counties, has a population of 13,702,000 — 3,904,000 
radio families — with a buying income of well over 
$16 billion annually. 

Audience Data, NRI Feb.-March 1951 
FOR 30 YEARS ... THE NATION'S STATION - 





American D 



STUMPING days 
for 



Robert E. Kintner 
President 



presidential 
candidates are num- 
bered. Radio and tel- 
evision are seeing to 
that. 

Today there are 
over 105 million 
radio sets in the 
United States — a 
ratio of one set for 
every voting citizen. And television sets 
installed throughout the nation total al- 
most 16 million with an estimated 18 V2 
million sets expected to be in use by No- 
vember 1, of this year. 

Radio is now able to reach 95.6 per cent 
of the total families in the nation, and 
TV, although presently concentrated in 
65 large metropolitan areas of the nation, 
reaches the greater proportion of regular 
voters who live in or near to these major 
retail areas. Therefore, it is evident that 
that combined facilities of radio and tele- 
vision reach the majority of the nation's 
eligible voters, who by July, 1952 will 
number almost 99 million persons. 

The impact of radio and television will 
have considerable bearing on the results 
of voting in this election year. By the 
time Americans go to the polls on Novem- 
ber 4 to elect the 34th President of the 
United States, they will know more about 
their presidential candidates, the issues at 
hand and will have seen and heard more 
about these candidates than in any pre- 
vious election year in the history of our 
nation. Radio and television will be the 
reason. 

This is in marked contrast to past elec- 
tion years when only comparatively small 
segments of the nation's people could see 
a candidate in person as he stumped the 
country on a so-called whistle-stop cam- 
paign. 

The electronic age of radio and televi- 
sion has changed all of that. Radio brought 
the voices of the candidates to all homes 
and television makes the candidates an 
in-person guest in the home. 

The inestimable force of these media 
remains to be calculated after November 
4, 1952. But no single candidate or political 
party can deny that radio and television 
will play a vital role in the election of our 
34th President. 

It is a tribute to our democratic prin- 
ciples that in this election year, a number 



roadcasting vompany 



c 



of great American manufactures will 
assist the radio and television networks in 
presenting the most comprehensive cover- 
age of the Republican and Democratic 
national convention and Election Day re- 
turns that have ever been undertaken, 
by sponsoring this complete reporting as 
a public service. The Admiral Corporation 
will present ABC's radio and television 
coverage of the important national con- 
ventions of the Republican and Demo- 
cratic parties as well as the Election 
Returns. 

ABC radio and television will cover the 
Republican convention in Chicago from 
July 7 through July 11 and the Democratic 
convention from July 21 through July 25 
as well as the Election Day results on 
November 4. 

A mimimum of 20 to 25 hours each of 
broadcasting and telecasting time will be 
devoted to each convention. On hand to 
cover these proceedings will be the largest 
assemblage of ABC newscasters and com- 
mentators ever gathered for any single 
special events coverage as well as over 200 
persons to man technical equipment and 
handle the multitude of other duties neces- 
sary in such an undertaking. 

While this represents just the planning 
and organization of the ABC Radio and 
Television Networks, I think that when 
you add to this the plans and personnel 
of the other networks which also will 
cover these events, it can safely be said 
that no other communications media will 
provide such complete coverage of what 
certainly will be the most important news 
stories of 1952. 

Looking beyond the present horizon, 
which radio and television constantly 
strives to do, by the time our next election 
rolls around— in 1956— it is expected the 
United States will have at least 1,000 more 
television stations than the present 109. 
The additional technical advances which 
will be made by then plus the millions of 
additional television sets that will be 
installed in American homes, will make 
personal appearance electioneering vir- 
tually a thing of the past and in one ap- 
pearance before a television camera, a 
candidate will have faced nearly the 
entire voting public. 

Radio and television will have stamped 
out stumping. 



259 






AME^BCANI BTOAD 




CASTING COMPANY 




AMERICAN B ie> 




A M I R B C A INI 

BROADCASTING COMPANY, INC. 



R.C.A. Bldg., 30 Rockefeller Plaza, New York 20, N. Y. 
(Telephone Number: Circle 7-5700) 



Earl E. Anderson 
Alger B. Chapman 



BOARD OF DIRECTORS 

Edward J. Noble, Chairman 

Robert H. Hinckley 

Robert E. Kintner 

Owen D. Young 



C. Nicholas Priaufx 
Franklin S. Wood 



OFFICERS 



Edward J. Noble Chairman of the Board 

Robert E. Kintner President 

Earl E. Anderson Vice-President 

Charles Ayres Vice-President 

Slocum Chapin Vice-President 

)ames Connolly Vice-President 

Robert H. Hinckley Vice-President 

Ernest Lee Jahncke, Jr Vice-President 

John B. Lanigan Vice-President 

Frank Marx Vice-President 

Harold L. Morgan, Jr Vice-President 



John H. Norton Vice-President 

C. Nicholas Priaulx Vice-Pres. & Treasurer 

Leonard Reeg Vice-President 

Alexander Stronach, Jr Vice-President 

Thomas Velotta Vice-President 

Paul Whiteman Vice-President 

Ernest Felix Assistant Treasurer 

Aaron Rubin Assistant Treasurer 

Walter C. Tepper Controller 

Ceraldine B. Zorbaugh Acting Gen. Attorney 

and Secretary 



RADIO 

Ernest Lee Jahncke, Jr., Vice-President for the ABC Radio Network 



Engineering 

Frank Marx Vice-Pres. in Charge 

George F. Fisher, Jr Radio Operations Supr. 

Clure Owen Administrative Assistant 

John Preston Chief Allocations Engr. 

William Trevarthen. . . Dir., Technical Operations 

Special Services 

C. Nicholas Priaulx Vice-Pres. & Treasurer 

Alfred Beckman Dir., Operations for Sales & 

Station Traffic 

Stewart Barthlemess Mgr., Station 

Clearance — Radio 

Thomas F. Foy Purchasing Agent 

Aaron Rubin Assistant Treasurer 

Lawrence Ruddell Recording Director 

Joseph J. Spagnola Office & Studio 

Services Director 

Alice Stamatis Mgr., Order Processing 

Walter C. Tepper Controller 

Drew Van Dam Director, Personnel 

Reginald Willcocks. . . v Traffic Manager 

Legal 

Ceraldine B. Zorbaugh Acting General 

Attorney & Secretary 

Omar F. Elder Attorney 

Max Lerner Attorney 

George Norris Attorney 



James A. Stabile Attorney 

News and Special Events 

Thomas Velotta Vice-Pres. in Charge 

Donald G. Coe Dir., News & Special 

Events — Radio 

Program 

Leonard Reeg. . . Vice-Pres. in Charge 

Paul Whiteman. . .Vice-Pres. in Charge of Music 

Leonard Blair Eastern Program Director 

Raymond Diaz. . .Nat. Dir., Program Operations & 
Program Director of WJZ 

Helen Hedeman Supervisor, Casting 

Anne Kelly Announcing Office Manager 

J. Ward Mitchell. . Mgr., Script & Program Prod. 

George Sax Supr., Pgm. Prod. Control Unit 

Clayton Shields Pgm. Budget & Office Mgr. 

Frank Vagnoni Mgr., Music Division 

Public Relations 

John W. Pacey Director, Public Affairs 

Mary Ahern Exec. Producer, Public Affairs 

Department 

Ruth Crawford Librarian 

Mitchell DeGroot. . .Mgr., Advertng. & Promotion 

Arthur B. Donegan Manager, Publicity 

Ellen Heagerty Supr., Audience Information 

Grace Johnsen Dir., Continuity Acceptance 

Ernest E. Stern Trade News Editor 



262 



Ruth Trexler Mgr., Religious & Educational 

Activities 
Oliver Treyz. .Dir., Research & Sales Development 

Sales 

Charles T. Ayres Vice-Pres., Radio Sales 

William G. Ensign Eastern Radio Sales Mgr. 

George W. Huelser Sales Service Mgr. 



Stations 

)ames Connolly Vice-President in Charge 

Frank Atkinson Mgr., Co-op. Pgm. Sales 

Patricia Foot. . . .Local & Spot Sales Service Mgr. 

Warren Jennings Manager, Spot Sales 

William M. Materre. . .General Manager of WJZ 

Theodore I. Oberfelder Director of Owned 

Radio Stations 
William Wylie. . . Dir., Radio Stations Department 



Western Division — KECA — Hollywood 
1539 North Vine St., Hollywood 28. Calif. 



William Phillipson. . Director of Western Division 
J. Clifford Anderson Program Business Manager 

— Radio 

Amos Baron Manager of KECA 

Dorothy Brown. . Continuity Acceptance Editor, 

Western Division 

Philip G. Caldwell. Western Division Manager of 

Technical Ops. 

Byington Colvig. . .KECA Continuity Acceptance 

Editor 

Francis Conrad Director of Radio, Western 

Division 

Dresser M. Dahlstead Program Manager, 

Western Division 
Henry Daugherty General Traffic Supervisor 



R. G. Denechaud Radio Engineering Operations 
Supervisor 

Ernest Felix Assistant Treasurer 

Paul Gates Evening Program Manager 

John S. Hansen Sales Promotion Manager 

Edward B. Hullinger Manager, Station Relations, 

Western Division 

Francis D. LaTourette. Western Division News 

Editor 

Adolph Lefler Sales Service Manager 

Victor Rowland. .. Manager, Hollywood Publicity 
Department 

Florence Shiro Personnel Director 

John Wagner Controller, Western Division 

Harry Walstrum Program Manager of KECA 



Washington, D. C 1703 K Street, N.W. 
Robert H. Hinckley, Vice-President 

Central Division — WENR 
20 North Wacker Drive, Chicago 6, Illinois 



Robert L. Anderson Research Supervisor 

Kenneth Christiansen. . .Mgr., Traffic & Commu. 

Francis J. Coveney Auditor 

Wilbur Cummings Radio Engng. Oper. Supr. 

Francis Dixon Pgm. Booking & Oper. Supr. 

Walter L. Emerson Legal Counsel 

Elliott Henry, Jr Publicity Manager 

E. C. Horstman Engineering Manager 

Lowell E. Jackson Mgr., Radio Sales 

Burr E. Lee Radio Production Manager 

Dean Linger Manager, Sales Promotion 

San Francisco — KGO 

155 Montgomery St., San Francisco 2, Calif. 

James Connolly, Vice-President 

A. E. Evans Engineering Manager 

Gordon Grannis Promotion & Publicity Mgr. 

Muriel Jocz Radio Sales Service Manager 

Alan Johnstone Radio Sales Manager 

Edith Kirby Traffic Manager 



Edward J. Lynch, Jr Radio National Spot & 

Local Sales Manager 

Francis McNulty Music Rights Supervisor 

John J. Manley. . . Mgr., Office & Studio Services 

Cornelius O'Dea News Supervisor 

Patric Rastall Sales Service Manager 

Robert M. Savage Continuity Supervisor 

Edward G. Smith Dir., Radio Network for 

Central Division 
Richard M. Woollen Radio Program Manager 



Keith Kerby Radio Program Manager 

Dexter Nichols. .. .Continuity Acceptance Editor 

Victor Reed News Editor 

Dave Sacks. Mgr., ABC Spot Sales, San Francisco 



Stations Owned by ABC 

W|Z New York KECA Los Angeles 

WXYZ Detroit WENR Chicago 

KGO San Francisco 

Stations Planning and Advisory Committee 



Roger W. Clipp, WFIL, Philadelphia, Pa., Chair- 
man, District 1 
|. P. Williams, WING, Dayton, Ohio, District 2 
Verl Bratten, WKTY, La Crosse, Wis., District 3 
T. B. Lanford, KRMD, Shreveport, La., District 4 
Harold V. Hough, WBAP, Fort Worth, Texas, 
District 5 



Frank C. Carman, KUTA, Salt Lake City, Utah, 

District 6 
J. Archie Morton, KJR, Seattle, Wash., District 7 
James W. Hicks, WCOS, Columbia, S. C, 



District 8 

(For television personnel turn to TELEVISION YEARBOOK in this volume) 

263 





Detroit ipyiis not only the world's' 

greatest automotive -J^ ST/T^ 'ir center, it is also 
one of the nation's most important radio pro- 



duction centers, 
radio production ^ 




And the center of Detroit's 



Trendle-Campbell Enterprises, Inc 




Because Trendle-Campbell originates four live programs on two 
national networks. These are the nationally famous LONE RANGER, 
Monday- Wednesday-Friday weekly, 7:30 to 8:00 p.m., 
E.S.T., on ABC. Also, the LONE RANGER on television 
every Thursday from 7:30 to 8:00 p.m., E.S.T., on ABC 
network 




SERGEANT PRESTON of the YUKON 5:00 
to 5:30 p.m., E.S.T., Tuesdays and Thursdays 
on Mutual Network. 




THE GREEN HORNET 
p .m., E. S. T., on the 




Wednesdays and Fridays, 5:00 to 5:30 
Mutual Network 



Trendle-Campbell Enterprises, Inc. 



1 800 Stroh Building 



Detroit 26, Michigan 




1^ 



olumbia roadcasting ystem 



TT SEEMS to me 
■■■ that radio faces 
three basic problems 
today: 



Adrian Murphy 
Pres. CBS Radio 



1. The public is re- 
allocating its lei- 
sure time, <to make 
room for television viewing, along with 
newspaper and magazine reading, 
movie-going and radio listening. 



2. The advertiser is reallocating his ad- 
vertising dollar, formerly spent princi- 
pally in magazines, newspapers and 
radio, to include television. 



3. The artist is reallocating his interests, 
according television its place along 
with the screen, the stage and radio. 



happened to radio in a good many years. 
What comes out of these analyses — with 
no room for argument — is that radio con- 
tinues as the most effective way to reach 
really big audiences; to reach them at the 
lowest cost in all advertising, over and 
over again. 



At some point, talent will realize that 
the stage, motion pictures, radio and tele- 
vision are four different forms of artistic 
expression; that each has its own charac- 
teristics and makes its own demands; that 
each has its own way of appealing to the 
public, and has virtues that no other 
medium can match or adequately replace; 
that one of the greatest of these virtues is 
the illusion that radio can produce more 
effectively than any other medium — and 
at much lower cost. Most important, the 
artist will realize that it is a rare enter- 
tainer who is a triple- or quadruple-threat 
man, preeminent in three or four fields. 



We are beginning to see that each of 
these problems contains many of its own 
answers. 



For example, the public has clearly 
demonstrated its confidence in the vi- 
tality of radio by purchasing more than 
12,000,000 radio sets during 1951, while 
buying fewer than half that many tele- 
vision sets. 



The current re-examination of media 
values being made by both advertisers 
and their agencies is the best thing that's 



There is ample room for a new broad- 
casting medium such as television to 
service our vastly increasing population 
and expanding economy. There are more 
goods to be sold to more people in more 
homes, and radio is the logical medium 
for the advertiser who needs this kind of 
broad circulation for his message. 



At present, we are passing through a 
transitional period, during which CBS 
Radio means to maintain and increase its 
substantial leadership in size of audiences 
and in advertising. We think that the best 
way to do that is to continue to aim at 
maximum satisfaction for the listeners. 
Maximum values to the advertiser will be 
a natural consequence. 



265 



€OlUSmiA BTOAP 




NETWORK FACILITIES 
AS OF FEBRUARY 1, 1952 



CAITIN6 IYSTEM 





/ WM10 


\\ 


™'\ 




J^ 


"be 


" - _____ . 


Aw-. 


ffi? 


KlS* 1 ^ / 


«-ET \ 




^L=s- 




.w»*'L^"»isf» 



COLUMBIA BROAD < CASTING SYSTEM 




[TIES 




Executives and Staff 

485 Madison Avenue, New York 22, N. Y. 
Telephone: PLaza 5-2000 

Registered Telegraphic Address— COLUMBIA NEW YORK 



BOARD OF DIRECTORS 

Prescott S. Bush J. A. W. Inglehart 

Frederick L. Chapman Leon Levy 
Bruce A. Coffin Edward R. Murrow 

Lloyd H. Coffin Samuel Paley 

David H. Cogan William S. Paley 

Ralph F. Colin Joseph H. Ream 

James B. Conkling Dorsey Richardson 

Frank Stanton 

William S. Paley Chairman of the Board 

Frank Stanton President 

Joseph H. Ream Executive Vice President 

Bruce A. Coffin Vice President 

Lloyd H. Coffin Vice President 

David H. Cogan Vice President 

James B. Conkling Vice President 

Earl H. Gammons Vice President 

William C. Gittinger Vice President 

Lawrence W. Lowman Vice President 

Howard S. Meighan Vice President 

Adrian Murphy Vice President 

Daniel T. O'Shea Vice President 

J. L. Van Volkenburg Vice President 

Julius F. Brauner Secretary 

Samuel R. Dean Treasurer 

Arthur S. Padgett General Auditor 

Edward L. Saxe Controller 

Edgar Batchelder Assistant Secretary 

William J. Flynn Assistant Treasurer 

Ned Marr Assistant Secretary 



CBS-COLUMBIA INC. 

170 53rd St., Brooklyn 32, New York 
Telephone: HYacinth 2-8000 

BOARD OF DIRECTORS 



Bruce A. Coffin 
Lloyd H. Coffin 
David H. Cogan 



Samuel R. Dean 
William S. Paley 
Frank Stanton 



OFFICERS 



iruce A. Coffin Chairman of the Board and 

Executive Vice President 



David H. Cogan President 

Mario A. Gardner Vice President in Charge 

of Purchases 

Leopold M. Kay Vice President in Charge 

of Engineering 

J. Albert Stobbe Vice President in Charge 

of Operations 
Allan Strauss. Vice President in Charge of Export 

Julius F. Brauner Secretary 

Samuel R. Dean Treasurer 

John Ward Controller, Assistant Secretary 

and Assistant Treasurer 



CBS LABORATORIES DIVISION 
OFFICERS 

Dr. Peter C. Goldmark Vice President in 

Charge of Engineering Research 
and Development 



CBS RADIO DIVISION 
OFFICERS 

Adrian Murphy President 

Louis Hausman. .. Administrative Vice President 
James M. Seward. Administrative Vice President 

J. Kelly Smith Administrative Vice President 

Herbert V. Akerberg. . .Vice President in Charge 
of Station Relations 

H. Leslie Atlass Vice President in Charge 

of Central Division 

Guy della Cioppa Vice President in Charge 

of Network Programs, Hollywood 

Charles L. Glett Vice President in Charge 

of Network Services, Hollywood 

Lester Gottlieb Vice President in Charge of 

Network Programs 

Arthur Hull Hayes Vice President in Charge 

of San Francisco Office 

John J. Karol Vice President in Charge of 

Network Sales 

William B. Lodge Vice President in Charge 

of Engineering 



268 



DEPARTMENTS 

General Engineering Department 

William B. Lodge Vice President in Charge 

of Engineering 

A. B. Chamberlain Chief Engineer 

H. A. Chinn Chief Audio Engineer 

J. W. Wright Chief Radio Engineer 

Network Programs 

Guy delta Cioppa V.P. Programs, Hollywood 

Lester Gottlieb. Vice President Network Programs 

Norman Frank Program Supervisor 

Gerald Maulsby. . Manager of Network Broadcasts 

lames Fassett Director of Serious Music 

Charles S. Monroe. . . Manager, Program Writing 

Network Sales 

John Karol.Vice Pres. in Charge of Network Sales 

W. Eldon Hazard Sales Manager 

Dudley Faust Eastern Sales Manager 

Allyn Marsh Director, Program Sales 

Gilson Gray Administrative Manager 

E. E. Hall Sales Service Manager 

Hugh M. P. Higgins. . . Market Research Counsel 

Carl Gylfe Sales Service (Chicago) 

William Tankersley Sales Service (L. A.) 

Chicago Office, 410 Michigan Avenue 

Erwin H. Shomo Western Manager 

Roger K. Huston Assistant Manager 

Detroit Office, Fisher Bldg. 

Joseph Spadea Manager 

Operations 

Horace Guillotte Director of Operations 

Austin E. Joscelyn Director of Operations, 

Hollywood 

)ames Sirmons Manager of Operations 

J. Dunham Gilbert Manager, Technical 

Operations and Chief Engineer, WCBS 

Hugh Cowham Traffic Manager 

Julius Mattfeld Director of Music Library 

Lucile Singleton Manager of Record 

and Script Library 

News and Public Affairs 

Edmund Chester Director of News 

and Public Affairs 

Wells Church News Editor-in-Chief 

Stuart Novins Associate Director, 

Public Affairs 

Helen J. Sioussat Director of Talks 

Red Barber Counsellor on Sports 

John Derr Director of Sports 

George Crothers. Director of Religious Broadcasts 

Theodore Koop Associate Director of News 

and Public Affairs, Washington 

Lewis Shollenberger Director of Special 

Events, Washington 

Accounting 

Paul Nagel Comptroller 

Budget 

Tom Rollinson Director 



Business Affairs, Network Programs 

Kenneth L. Yourd Director, Business Affairs, 

Network Programs, New York 

John F. Meyers Director, Business Affairs, 

Network Programs, Hollywood 

W. C. Harrington Manager, 

Music Copyright Division 

Editing 

Don Ball Director 

Legal 

Henry Howard Senior Attorney 

Press Information 

George Crandall. Director of Press Information 

Sidney Garfield Director of Exploitation 

Edward Reynolds .... Manager, Press Information 

Irving Fein Director of Publicity 

and Exploitation, Hollywood 

Harry J. Feeney Assistant to the Director 

and Trade News Editor 

Michael Boscia Executive Assistant 

Anne Harding Manager, Service Division 

Ethel Kirsner Contact Editor 

Walter Murphy Manager, Magazine Division 

Research 

Harper Carraine Director of Reseach 

Edward Reeve Sales and Promotion Research 

Manager 

Sales Promotion and Advertising 

George Bristol Director 

Charles Oppenheim Director, Program 

and Trade Promotion 

Thomas Means Director, Promotion Service, 

CBS-Owned Stations 

Frank Nesbitt Director, Network Sales 

Presentations 

Robert Elliott Director, Network Copy 

Louis Dorfsman Director, Art Division 

Irving Miller Director, Art Service, 

CBS-Owned Station Promotion 
Joseph Tole Production Manager 

Station Administration 

Carl J. Burkland Director of Station 

Administration 

Station Relations 

Herbert V. Akerberg. . .Vice President in Charge 
of Station Relations 

William A. Schudt, Jr National Director 

Edward DeGray Station Relations 

Representative 

Edward Scovill Station Relations 

Representative 

Ole Morby Western Division Manager, 

Columbia Square, Los Angeles 23 

Building Operations and 
Ticket Division 

James Swensen. . Manager of Building Operations 

Jack Page Assistant Manager 

of Building Operations 
Laurette Banks Supervisor of Ticket Division 



269 



General Purchasing 

John E. Forsander Director of Purchases 

Edward Drewes Purchasing Agent 

Office Services 

A- H. Bryant Manager 

Harriet Hess Supervisor of Program Typing 

Emily Scheiner Supervisor of Ediphone 

Personnel Relations 

Robert Kalaidjian Director 

Charles Burt Personnel Administrator 

John Anderson Labor Research Manager 

Richard Stanley Employment Manager 

Dr. Jack Nelson Director of Medical Office 

Photographic 

Walter I. Siegel Manager 

Reference 

William C. Ackerman Director 

May Dowell Manager, General information 

Division 
A § ne s Law Librarian 

CBS, INC., BROADCAST SERVICE 

CBS-OWNED STATIONS 

WCBS and WCBS-FM 

485 Madison Avenue, New York 22 

CarI Ward General Manager 

P on M'Her Sales Manager 

Sam Slate Program Manager 

Don Fole y Promotion Manager 

KCBS and KCBS-FM 
Palace Hotel, San Francisco 5 

Arthur Hull Hayes Vice President in Charge 

San Francisco Office, General Manager of 
KCBS and KCBS-FM 

Jules Dundes Sales Manager 

Fred Ruegg Program Manager 

Howard Gossage Promotion Manager 

KMOX 
401 S. Twelfth Boulevard, St. Louis 2 

'n° h r n Akerman General Manager 

P. S Anderson Sales Manager 

Mark Russell Program Manager 

C. W. Doebler Promotion Manager 

KNX and KNX-FM and Columbia 

Pacific Network 

6121 Sunset Boulevard 

Los Angeles 28 

William Shaw General Manager 

E. W. Buckalew Assistant General Manager 

and Sales Manager 

WBBM and WBBM-FM 
410 N. Michigan Avenue, Chicago 11 

H. Leslie Atlass Vice President in Charge of 

Central Division, General Manager of WBBM 

E. H. Shomo Assistant General Manager 

and Sales Manager 
C. Cilman Johnston Assistant Sales Manager 



Thomas A. Bland Program Manager 

R. David Kimble Promotion Manager 

WCCO, 625 Second Avenue So. 
Minneapolis 2 

Eugene B. Wilkey General Manager 

Roy W. Hall. . Asst. Gen. Mgr. & Sales Manager 

Robert Sutton Program Manager 

Charles Smith Promotion Manager 

WEEI and WEEI-FM 
182 Tremont St., Boston 12 

Harvey Struthers General Manager 

Emmett J. Heerdt, Jr Sales Manager 

Raymond Girardin Program Manager 

Charles Vaill Promotion Manager 

HOUSEWIVES' PROTECTIVE 
LEAGUE PRODUCTIONS 

Edward W. Wood, Jr General Sales Manager 

and General Manager, HPL Program Services 

CBS RADIO SPOT SALES 

Wendell Campbell General Sales Manager 

Henry Flynn. . . .Assistant General Sales Manager 

H. A. Cariborg Manager, Sales Development 

Richard Hess Research Manager 

Guy Cunningham Promotion Manager 

Chicago Office 
410 North Michigan Avenue 

Gordon F. Hayes Western Sales Manager 

Memphis Office, 63 S. Main Street 

H. H. Holtshouser Sales Manager 

Detroit Office, Fisher Bldg. 

Ralph Patt Sales Manager 

Los Angeles Office, Columbia Square 

Edward Larkin Sales Manager 

San Francisco Office, Palace Hotel 

Hugh Stump Sales Manager 

COLUMBIA AFFILIATES ADVISORY 
BOARD 

I. R. Lounsberry WGR, Buffalo, Chairman, 

representing District No. 2 
Arnold Schoen. WPRO, Providence, District No. 1 
C. T. Lucy.WRVA, Richmond, Va., District No. 3 
Glenn Marshall, Jr WMBR, Jacksonville, Fla., 

District No. 4 
Howard Summerville WWL, New Orleans, 

District No. 5 

Richard Borel WBNS, Columbus, Secretary 

of CAAB, representing District No. 6 
Harry Burke. KFAB, Omaha, Neb., District No. 7 

Clyde Rembert KRLD, Dallas, District No. 8 

Clyde Coombs KROY, Sacramento, Calif., 

District No. 9 

George W. Allen Program Manager 

Sherril Taylor Promotion Manager 

(For television personnel turn to TEL- 
EVISION YEARBOOK in this volume.) 



270 




utual roadcasting ystem 



A YEAR ago, in 
this same 
space, I ventured 
an advance look at 
1951 and conclud- 
ed that network 
radio had "earned 
Frank White itself the soundest 
President prospects in his- 

tory." More re- 
cently, as the year drew toward its 
close, I made the observation that 1951 
would be recorded as the year in which 
network radio kicked over its own 
tombstone, took fresh bearings on its 
future, and — for the first time — attained 
a real measure of maturity. 
• 
These notions imply a degree of op- 
timism not unanimously expressed 
even within the industry. But they are 
based primarily upon our own sincere 
belief in "the methods of Mutual and 
its 500-plus stations in helping the me- 
dium fulfill those sound prospects," as 
I put it a year ago. Throughout 1951, 
these "methods" of ours have been 
mainly concentrated in network-struc- 
ture, in programming, and in sales . . . 
three phases of top importance to all 
network radio today. 
• 
Back in 1950, after ten years as the 
largest of all networks, Mutual con- 
ducted some special research into the 
practical assets of its large-ness. The 
results defined the unmatched reach of 
our multi-station facilities throughout 
that vast, non-TV area which has since 
come to be known as Home Town 
America. And this in turn, to nobody's 
great surprise, has led to earnest at- 
tempts by the three other networks to 
emulate the Mutual station setup. Dur- 
ing '51, they all added outlets, but 
today Mutual continues, as before, to 
provide advertisers with nearly 90 per 
cent more stations than the next net- 
work. 

• 
But perhaps the chief significance of 
the station-structure aspect of Mutual 
progress is that, by year-end, the typi- 
cal MBS client was using 27 per cent 
more stations in his hookup than he 
was at the end of 1950. 
• 
Behind all our programming plans is 
the belief that network radio has few 
problems which can't be solved by bet- 
ter service to listeners. Listener -service 



is after all the basis for one of our 
most impregnable advantages over all 
other media: the incomparable mass 
volume of our audience. Better listener- 
service is, therefore, more than fulfill- 
ment of our public obligation; it also 
improves our service to advertisers. 
• 

Guided by this sort of thinking. 
Mutual took unprecedented steps to- 
ward improved programming last year. 
The six-nights-a-week, 10-program, $2,- 
500,000, all-star arrangement set up by 
Mutual with Metro - Goldwyn - Mayer 
made its debut New Year's Eve. This 
means that the 1951 record-book was 
closed before any results could be en- 
tered for this forthright investment in 
the future of radio. At this writing, 
however, evidence is already piling in 
— from audience-researchers and from 
time-buyers alike fas well as from our 
affiliates) — to indicate that our faith in 
radio's future was thoroughly justified. 
• 

Facilities and programs are the two 
main ingredients of network broadcast- 
ing, but the selective application of 
these ingredients is what determines 
the medium's effectiveness. The success 
of this network in 1951, besides reflect- 
ing the success of its individual clients, 
stems straight from the competence 
with which the right shows, on the 
right hookups, were put to use on 
Mutual. On our part, we redoubled our 
efforts to provide the maximum in flex- 
ibility and economy. And our adver- 
tisers proceeded to make the most of 
the fine sales potentials thus offered. 
• 

Accordingly, it is in well-earned trib- 
ute to our radio clients that I can close 
this review of 1951 with the statement 
that Mutual — continuing to pioneer in 
the methods outlined above — was the 
one and only radio network whose ad- 
vertisers increased their investment 
over the previous year. 
• 

And the best postscript I can add for 
1952 is that, with more radio sets in 
more radio homes than ever before, 
with better radio programs being car- 
ried over more radio stations than ever 
before, and with more effective radio- 
selling opportunities available than 
ever before, everybody here at Mutual 
is prepared for even more "radio- 
activity" during the year ahead. 



271 



MUTUAL BI&0AI& 




KCRG CEDAR RAPIDS 

KSTT DAVENPORT 
KDEC DECORAH 
KIOA DES MOINES 
KDTH DUBUQUE 
KFJB MARSHALLTOWN 



(TUC TUCSON 



KBTM JONESBORO 



BATON ROUGE 



IPRL 

KS 

KSB» 



NAS-MONTEREY 



GRAND JUNCTION 



KOKO LA JUNT 



WNLC NEW I 
»WCO WATE 

DELAWARE 



■ ROD DAYTONA BEACH 
WJB5 OE LAND 
WIRA FORT PIERCE 

WJHP JACKSONVILLE 
WKWF KEY WEST 

WTMC OCALA 
WLOF ORLANDO 

WEAR PENSACOLA 

ITERSBURG-TA 

PALM BEACH 



LOWELL-LAWRENCE 



WORC WORCESTER 



WSGW SAGINAW.BAY CITY 



WTSP 

WSIR WINTER 

GEORGIA 

WDEC AMERICUS 




NETWORK FACILITIES 
AS OF FEBRUARY 1, 1952 



WLOX BILOXI-CULFP 



STATESBORO 



WGOV VALDOSTA 



COEUR D'ALENE 



ILLINOIS 

WON CHICAGO 



WBIV BEDFORD 



WELO TUPELO 



KFVS CAPE GIRARDEAU 



KHAS HASTINGS 



WBTA BATAVIA 



SPRINGFIELD 



KXLO LEWISTOWN 



KWBE BEATRICE 
KFCT FREMONT 



WHEB PORTSMOUTH 

NEW JERSEY 

WMID ATLANTIC CITY 

NEW MEXICO 

KVER ALBUQUERQUE 



WROW ALBANY 



WKOP 


BINGHAMTON 


WEBR 






ELMIRA 




JAMESTOWN 




L-ITTLE FALLS 




MALONE 




NEW YORK 


WSLB 


OGDENSBURG 




ONEONTA 








ROCHESTER 




ROME-UTICA 


WATH 


WATERTOWN 




i CAROLINA 






WATA BOONE 
WPNF BRfVARl5 


WBBB 






CHARLOTTE 


WSSB 






ELIZABETH CITY 






WGBG 


GREENSBORO 


WGTC 


GREENVILLE 




HENDERSON 




HENDERSONVILLE 


>JNr 


JACKSONVILLE 



WSTP SALISBURY 



WTOB WINSTON.SALEM 
KGCU BISMARCK.MANDAN 



OREGON 
KAST AS 



KFJI KLAMATH PALLS 



CASTING SYSTEM 




KPOJ 


PORTLAND 
ROSEBURG 


SOUTH CAROLINA 


WEKR 


GREENEVILLE 


KSOX 


HOUSTON^ 


KALL 


SALT LAKE CITY 


!!pTh 


HuSStTO 


KSLU SALEM 
PENNSYLVANIA 

•TEST EASTON 
•LEU ERIE 


WBSC BENNETTSVILL 
WUSN CHARLESTON 

WNOK COLUMBIA 
WLAT CONWAY 

WAKE GREENVILLE 


WHBQ 


LAWRENCEBURG 


KTRE 


HUNTSVILLE 

LUBBOCK 

LUFKIN 

MONAHANS 
PECOS 


WSYB RUTLAND 
WBLT BEDFORD 


WBRW 
WBTH 


MORGANTOWN 


WAZL 


HARRISBURG 


WKOK NEWBERRY 


WATO 


OAK H RIDGE 


KVOP 


PLAINVIEW 


WCFV 


ClIfTON FORGE 


WHBY 


APPLETON 


HUNTINGDON 


wf!g sumter LL 


WENK 


UNION CITY 


KTXL 


srNANGE 1 ™"' 8 """ 


" T WDvi 


DANVILLe" 


WGEZ 


BELO*T D 




LANCASTER 










SAN ANTONIO 






WBIZ 


EAU CLAIRE 


WBPZ 


LEWISTOWN 


WALD WALTERBORO 


TEXAS 




STAMFORD ^' 50 " 


WREL 


LEXINGTON 


WCLO 


JANESVILLE 


KQV 


PHILADELPHIA 
PITTSBURGH 


KORN MITCHELL 


kbkP 


ABILENE 


XXOX 


tIil^™"" 55 


|l 


NORTON 
ORANGE 


WLCX 


LACROSSE 


»KBI 
II - 


READING 


KVET 


BROWNWOOD 


KVOU 


UVALDE 


wssv 


PETERSBURG 


WOBT 


RHINELANDEP 










VERNON 








riCE LA. E 


STATE COLLEGE 


TENNESSEE 


KBWD 


KVIC 


VICTORIA 


WROV 


ROANOKE 


WFHR 


WISCONSIN RAF 






WLAR ATHENS 






KTRN 
















WAGC CHATTANOOGA 










WASHINGTON 




























RHODE ISLAI 






















PROVIDENCE 
WOONSOCKET 


WKRM COLUMBIA 


KFJZ 








KELA 


CENTRALIA.CHEMALIS 






»<ON 


WDSG DYERSBURG KNAF 
WBEJ ELIZABETHTON-JOHNSON CITY KGVL 


FREDERICKSBURG 
GREENVILLE 


KOVO 


PROVO 


KRKO 

KWLK 


LONGVIE* 


«WYO 


SHERIDAN 



-.L'.'ILLF. 




NETWORK FACILITIES 
AS OF FEBRUARY 1, 1952 









|j$ i55K|» UM 8%H!>% 





MUTUAL 

BROADCASTING SYSTEM 


Executives and Staff 


1440 Broadway, New York 18, N. Y. 


Phone, PEnnsy] 


vania 6-9600 


Executive Personnel 


Board of Directors 


Departments and Divisions 


Thomas F. O'Neil. . Chmn., Yankee and Don Lee 


Frank White President 


Networks 


William H. Fineshriber, Jr Exec. Vice-Pres. 


Elbert M. Antrim. . .Vice-Chmn., WCN, Chicago 
Willet H. Brown. Don Lee Network, Hollywood 


James E. Wallen Secretary fir Treasurer 

Elisha Coldfarb. . Legal Counsel & Asst. Secty. 


H. K. Carpenter WHK, Cleveland 




Benedict Cimbel, Jr WIP, Philadelphia 

J. R. Poppele WOR, New York 


Office Management 


Frank Schreiber WCN, Chicago 


James E. Wallen Secretary fir Treasurer 


Theodore C. Streibert WOR, New York 


Beatrice M. Marschner Personnel Director 


Linus Travers Yankee Network, Boston 


Ruth Hendler Purchasing Agent 


James E. Wallen MBS, New York 


Caile Dody Supr., Central Steno 


Frank White MBS, New York 


Sigrid Ramberg Supr., File fir Reception 


Officers 


Legal Counsel 


Frank White President 


Keith Masters, Andrew C. Hamilton, Percy H. 

Russell, Jr of Kirkland, Fleming, Green, 

Martin fir Ellis, Washington, D. C. & Chicago 

Emmanuel Dannett of McGoldrick, Winn, 


William H. Fineshriber, Jr Exec. V.P. and 

V.P. in charge of Programs 


Adolf N. Hult V.P. in charge of Sales 


Dannett & Burke, New York 


Robert A. Schmid. . V.P. in Chg. of Advertising, 


Elisha Coldfarb MBS, New York 


Public Relations and Research 




E. M. Johnson. . . .V.P. in Chg. of Sta. Rel. & Eng. 


Program 


James E. Wallen Secretary & Treasurer 


William H. Fineshriber, Jr Vice-President 


George Ruppel Controller 


Adolph Opfinger Asst. Program Director 


Elisha Coldfarb Assistant Secretary 


Harold Wagner Mgr., Program Operations 


274 













John Newhouse. . . 


Asst. Mgr., Pgm. Operations 


James S. Tyler 


Director, Advertising 


Milton Burgh 


Director, News 


Harold M. Coulter Director, Promotion 


Arthur Feldman . . 


Dir., Special Events 


Richard J. Puff 


Dir., Research £r Presentations 


Paul Jonas 


Director, Sports 


Dick Dorrance 


Dir., Public Relations & 


B. J. Hauser 


. . . .Director, Co-op Programs 




Press Information 


Herbert Rice 


Director, Production 


Francis X. Zuzu 


o Mgr., Press Information 


Edwin Otis 


. . Commercial Program Supr. 


Henry Poster. . . 


Manager, Research 


Dorothy Kemble. . 


Dir., Continuity Acceptance 


F. Carleton McV 


arish. Mgr., Audience Promotion 


Relig 


ous and Educational Programs 


Frederick Schneier Mgr., Presentations 


Marion Lennox. . . . 
Celeste Clous 


Asst. Dir., Continuity Accep. 
...Asst. Dir., Religious and 


Arnold Roston . 


Art Director 






Winifred Hall. . 


Production Supervisor 


Dolores Coudsward 


Supr., Program Traffic 






Idella Crindlay. . . . 


Day Program Supervisor 




Sales 


Hugo Seiler, Frank 


Miller. Night Pgm. Suprs. 










Adolf N. Hult. 


Vice-President 






Sidney P. Allen. 


. . .Admin. Mgr., Network Sales 


Station Relations and Engineering 


John R. Overall. 


Eastern Sales Manager 


E. M. Johnson. . . . 


Vice-President 










Charles Godwin. . . 


Dir., Station Relations 


Alma Graef. . . . 


Manager, Sales Service 


Robert Carpenter. 


Eastern Manager 


T. E. Danley. . . 


Manager, Sales Traffic 


Roy Danish 


Western Manager 


Sally Joseph . 


Manager, Contracts 


Ruth Jaffe 


Supr., Station Traffic 






Robert O'Connor. . 


...Mgr., Station Information 






Leslie Learned. . . . 


...Chief, Engineering Traffic 




Washington 


James Chapman. . . 


. . Supt., Engineering Traffic 


Hollis Seavey. . . 


. . . Dir., Washington Operations 


Lewis Tower 


...Chief Facilities Engineer 


William Hillman 


White House Correspondent 


Margaret Riordan. 


Supr., Wires Communications 






Margaret Kelly. . . . 


Telephone Supr. 




Chicago 






Carroll Marts. . 


Midwestern Sales Manager 


Accounting 


Dorothy Reynolc 


s... Midwest Sales Service Mgr. 


George Ruppel . . 


Controller 


Myrtle Goulet. . 


Office Mgr. & Pgm. Traffic 


Richard Groome. . 


Asst. Controller 


George Herro. . 


Dir., Promotion & Press 


Jane Poser 


Supr., Affidavits 




Information Representative 


Advertising 


Press Information, 




Hollywood 


and Research 


Ned Tollinger 


Program Manager 


Robert A. Schmid. 


Vice-President 


Copp Collins. . . 
275 


Press Information Representative 



millions 
listen... 




This market data indicates the tremendous 
potential of WJR, The Great Voice of the Great 
Lakes . . . MILLIONS LISTEN . . . MILLIONS BUY 
WJR-ADVERTISED PRODUCTS! 



Population 

Radio Homes 

Retail Sales 

Food Soles 

Drug Sales 

Filling Station Sales 

Passenger Car Registrations 



% of National 

Total 

12,601,300 8.3 

3,784,170 8.1 

$13,613,431,000 9.3 

$ 3,266,766,000 9.4 

$ 464,447,000 10.3 

$ 739,614,000 10.1 

4,116,934 10.2 



50,000 wafh 

Clear Channel 



WJR Detroit 

The Goodwill Station 



CBS Radio 
Network 



Radio — America's Greatest Advertising Medium 

Represented Nationally by Edward Retry & Company 
WJR Eastern Sales Office: 665 Fifth Avenue, New York 

276 




ational Droadcasting vompany 



[N 1951, the Na- 
tional Broadcast- 
ing Company passed 
a significant mile- 
stone. We concluded 
our 25th year of 
operations. Much of 
what we accom- 
J. H. McConnell plished in that time 
President helped formulate 

the history of the 
entire broadcasting industry, for which 
we are justly proud. But 1952 is al- 
ready upon us, and this year and the 
years to come hold many opportunities 
and challenges — too many to permit of 
reminiscence. If we are to remain in 
the forefront of the broadcasting in- 
dustry, it is to the future that we must 
look and for which we must plan. 
Radio today is the most extensive 
and comprehensive medium of commu- 
nication the world has ever known. At 
the beginning of this year, a joint com- 
mittee of research experts estimated 
that there are now over 105 million 
radio sets in use in the United States. 
This is a ratio of more than one set for 
every person of voting age in the 
country — a significant example of ra- 
dio's scope in a national election year. 
In our land, radio reaches virtually 
everybody on a regular and continuing 
basis. Radio has grown and continues 
to grow at a faster rate than the Amer- 
ican population. It is woven into the 
fabric of American life, as much a part 
of the average home as the stove, 
electric light, telephone and refrigera- 
tor. Radio continues as the most all- 
embracing, low-cost advertising and 
entertainment medium in existence. 
This relation to other media will not 
change for many years to come — prob- 
ably not within our lifetimes. There 
will always be a strong place for radio 
in the pattern of American life. 

The greatest expansion in our indus- 
try will come in the medium of tele- 
vision. Although we have spanned the 
United States, we still must think of 
television today in regional terms. I 
do not think it will be very long be- 
fore we will regard television as we 
do radio today, as an instrument of 
mass communications for all of 
America. 

I foresee, within the next few years, 
enough television receivers through- 
out the nation to accommodate a view- 
ing audience greater than half of the 
country's population. The spread of 



home receivers will be accompanied 
by an increase in theatre television 
facilities and installations that will 
account for several million more 
viewers. 

No matter what phase of television 
we examine, future development poten- 
tials are staggering to the imagination. 
Audience growth will increase tele- 
vision's economic worth tremendously. 
As an advertising and sales medium, 
television, which now reckons billings 
in millions, should reach the billion 
dollar mark. 

Achievement of this stature by tele- 
vision will, of course, be greatly de- 
pendent upon the existence of more 
television stations. The skeleton net- 
work that exists today is just that. 
In order to round out the body, new 
stations must be built and put into 
operation as soon as practicable. 

The natural area for supplementing 
the present 12 VHF channels lies within 
the Ultra-High Frequency band. Open- 
ing up of UHF will afford seventy new 
television channels and is expected to 
permit 2,000 and more new stations 
to operate. This will make television 
available to almost every sizable com- 
munity in the country. 

Culturally, television will enrich the 
American people. Broadcasters are 
aware of their stewardship of this po- 
tent force which can shape the thoughts 
and customs of the people by virtue of 
its position in the home. As television 
grows and spreads, its service value to 
the public will be increasingly realized. 
We shall have, with the help of tele- 
vision, a better informed, more edu- 
cated, better entertained nation. 

The impact of television has been 
good for radio. It has sharpened our 
appreciation of the actual and potential 
powers of a medium we had come to 
accept as a natural part of our lives. 
It has made radio broadcasters more 
aware of the power of radio and has 
opened their eyes to inherent possi- 
bilities in the use of radio that were 
undreamed of a few short years ago. 
Radio has adapted itself to many 
changes in its quarter-century history, 
and will continue to do so in the 
future. 

A healthy growth of both radio and 
television is essential for the fullest 
realization of the future of the indus- 
try in service to the American public. 



277 



NATIONAL 




I Jfe 














Kb. ( \ ^^. 


NORTH DAKOTA 


1 >**^ — ■ 


/ \ **» 


qMIK 

A<"eor f (, s 




KFYK 

Bismarck 






•wemon B ™» ! 


[ s 






OUTH DAKOTA 


W, 






^womwJ " 






\ / ' Vf "-<oi~^~-~^ ->l 


/ . «wb— — — 








$k 


\jtOH 


I NEBRASKA *\ 


/ / S»'l lote &> 


.^ICOORA, 






.^•^KOOY 

^ North Platte 


\u \ 






Pko* 








KANSAS 


>j»* \ 




1 N£w MEXICO 








KVGI 

QGreatl 

KWIW 1 - 

Hutchinson 


like ^^ 








OKLAHOMA 




TEXAS 






y y ,est0 " 




'km 

Albuquerque 




KGHC CL. 


OMohomc 




f Phoenix V *WJ» 

k ^^k^^V* — qH°be 

|L KV0*\ S ° ff0rd 
^^^. 'ucson ^V 














3KTSM 

Jl Poso 




NETWORK FACILITIES 






|^^^ San Antonio^ 


ASOFFEBRl \KY 1.1 

















CASTIN6 ۩mAMY 




INDIANA 



\.,mo yiWl 



>SS<fc~ u** 

WNTUOCt 



WHIS? 



ItNNESStt 






WSl 



- — -4cho'!°25-. 

Vo\vi 






CASTING COMPANY 



»^ffi 






<n 









s,,«,y* 






\f \ A * 


• NSAS ]_ 


J"™* 8 " 


hot 
°mk " — ' 


KCNC 


^^^l«h« \ 


Lillla l«l°^ / 


be* 


.oup^jjA 



— ™*!lS^Ov ,iw-v 


uy? o«jn v 


""? vv^ 






1 caJIOU^X^ 


\ \ mS\ 


Asu jig 


\ Nsu «*k^ 


uM^fl 










^As^» »»*aM 



IN A T B © IN A I 

BROADCASTING COMPANY, INC. 



30 Rockefeller Plaza, New York 20, N. Y. 
Telephone: Circle 7-8300 

Registered Telegraphic Address: 
NATBROCAST NEW YORK 



John T. Cahill 
Charles R. Denny 
Cano Dunn 
Frank Folsom 
George L. Harrison 
Mrs. Douglas Horton 



BOARD OF DIRECTORS 

Niles Trammel!, Chairman 

Harry C. Ingles 
Charles B. Jolliffe 
Joseph H. McConnell 
Edward J. McCrady 
David Sarnoff 
Sylvester L. Weaver, Jr 



OFFICERS 



Niles Trammell Chairman of the Board 

Joseph H. McConnell President 

Charles R. Denny Executive Vice President 

Joseph V. Heffernan Financial Vice President 

Charles C. Barry Vice President 

William F. Brooks Vice President 

Ted Cott Vice President 

Sydney H. Eiges, Vice President 

George H. Frey, Vice President 

James M. Gaines Vice President 

0. B. Hanson Vice President 

William S. Hedges Vice President 

John K. Herbert Vice President 

Harry C. Kopf Vice President 

Edward D. Madden Vice President 

Gustav B. Margraf V.P. & General Attorney 



Victor T. Norton Vice President 

Frank M. Russell Vice President 

Robert W. Sarnoff Vice President 

Carleton D. Smith Vice President 

John K. West Vice President 

Sylvester L. Weaver, Jr Vice President 

Frederic W. Wile Vice President 

Harry F. McKeon Controller 

Lewis MacConnach Secretary 

Felix Schleenvoigt Assistant Secretary 

John Q. Cannon Assistant Secretary 

Thomas E. Ervin Assistant Secretary 

Paul B. Lynch Assistant Secretary 

Joseph A. McDonald Treasurer 

William A. Williams Assistant Treasurer 



280 



DEPARTMENTS 


and DIVISIONS 


Executive Officers 


Continuity Acceptance 


Joseph H. McConnell President 

Charles R. Denny Executive Vice President 


Stockton Helffrich Mgr. of Continuity 

Acceptance 


Joseph V. Heffernan Financial Vice President 




Frank Russell Vice President, Washington 


Station Relations Departments 


David C. Adams. Asst. to the Exec. Vice President 

Frederick Dodge Director of Merchandising 

Samuel Chotzinoff General Music Director 


Carleton D. Smith Vice President in Charge 

Fred Shawn. . Director of Radio Station Relations 
Sheldon Hickox Dir. of TV Station Relations 


Legal Department 


Ludwig W. Simme! Manager of Minute Man 

and Co-op Program Activities 

Harry Woodman Mgr. of Traffic Department 


Custav B. Margraf V.P. & General Attorney 




Thomas E. Ervin Assistant General Attorney 

Arthur Cuddihy, Jr Attorney 

James Denning Attorney 


Finance Departments 

Joseph V. Heffernan Financial Vice President 

Hamilton Young Operations Analyst 


Theodore Kupferman Attorney 




Paul B. Lynch Attorney 

Charles J. Moos Attorney 

Benjamin Raub Attorney 

Gordon Cahill, Zachry & Reindel Counsel 


Budget Department 

Leslie C. Vaughan Budget Director 

Stephen Riddleberger Asst. Budget Director 




Controllers Department 


Public Relations Departments 


Harry McKeon Controller 


William F. Brooks Vice President in Charge 


Harold M. Kelly Assistant Controller 


Frank Young Public Relations Representative 


Hugh McGeachie Assistant Controller 


Press Department 


Treasurers Department 
Joseph A. McDonald Treasurer 






& Information 
J. C. Dine Director of Press 


William Bloxham Purchasing Agent 


Allan Kalmus Supr. of TV Publicity 

Samuel Kaufman Editorial Supervisor 


Capital Appropriations Department 


William Lauten Trade News Editor Robert Luening Director of Capital 

Anita L. Barnard Manager of Information Appropriations Department 

281 



Engineering Department 

0. B. Hanson V.P. fir Chief Engineer 

William A. Clarke Administration Assistant 

Edward R. Cullen Liaison Engineer 

Joseph D'Agostino Liaison Engineer 

Raymond Guy Manager of Radio & 

Allocations Engineering 

George Nixon. Mgr. of Engineering Development 

Chester Rackey.Mgr. of Audio-Video Engineering 

James Wood Manager of Technical Services 

Personnel Department 

Ernest de la Ossa Director of Personnel 

Donald Mackenzie. Mgr. of Personnel Department 

Donald Rutledge Mgr. of Employe Rel. 

Edmund Souhami Labor Relations Assistant 

to the Director of Personnel 

Elizabeth Haglund. . . Supr. of Placement Section 

John Steeves Supervisor of Records fir 

Salary Administration Section 

Seth Faison Supervisor of Employee 

Service Section 

Bernard J. Handler, M.D Company Physician 

Plans and Research Department 

Hugh M. Beville Director of Plans & Research 

Integrated Services Departments 

William S. Hedges Vice President in Charge 

of Integrated Services 



William B. Miller Night Executive Officer 

Frances Sprague Chief Librarian 

Charles Hicks Manager of Radio Recording 

Albert Walker Manager of Transportation 

Willard Freeh Cost Accountant for 

integrated Services 

Program Services Department 

Arch Robb Manager of Program Services 

Department 

Thomas Belviso Supervisor of Music Rights 

& Music Library 

Ross Donaldson Supervisor of Literary 

Rights & Playreading 

Patrick Kelly Supervisor of Announcers 

John Curran Supr. of Associate Directors 

Frederick Knopfke Supr. of Sound Effects 

Robert Troy Supr. of Night Operations 

Building and General Services 
Department 

Edward Lowell Mgr. of Building & 

General Service Department 

Albert Humbert Supr. of Building 

Maintenance Division 

Helen Davis Supr. of Office Services Division 

George Monahan Supr. of Protection Divn. 

Guest Relations Department 

Peter Tintle Mgr. of Guest Relations Dept. 

Joseph Phillips Supr. of Reception Divn. 

James Gaines Supr. of Ticket Division 



282 



RADIO NETWORK 



Controllers Department 

Henry T. Sjogren. ..Controller for Radio Network 



Sales Departments 

John K. Herbert V.P. & Cen. Sales Mgr. 

for the Radio Network 

George MacCovern Administrative Assistant 

Walter Scott. ... Nat. Radio Network Sales Mgr. 

Sackett Miles Sales Service Manager 

Advertising and Promotion 
Department 

Jacob A. Evans Mgr. of Advertising & 

Promotion Department 

Clyde Clem Supr. Station Promotion 

Gerald Steel Audience Promotion Mgr. 

Harold Shepard Supr. of Sales Promotion 

Program Departments 

Charles C. Barry V.P. in Charge of 

Radio Network Programs 

Robert Wogan Supr. of Program Operations 

Van Woodward Supr. of Script Preparation 

Mitchell Benson Mgr. of Contract 

Administration Office 

Samuel Chotzinoff General Music Director 

Ernest La Prade Supr. of Music Research 



News, Special Events and Public 
Affairs Department 

Henry Cassidy Director of Radio News, 

Special Events & Public Affairs 

Joseph Meyers . .Mgr. of Radio News Operations 



Public Affairs and Education 

Edward Stanley Mgr. of Public Affairs & 

Education 

Doris Corwith Supr. of Religious Broadcasts 

& Talks 

Margaret Cuthbert. . Supr. of Pub. Affairs Pgm. 



Technical Operations Department 

George McElrath Director of Radio Network 

Technical Operations 

Thomas Phelan Manager of New York Radio 

Technical Operations 

John Flynn WNBC Station Engineer 

Paul Gallant Supr. of Radio Bcstg. Operations 

John Gullans East Coast International 

Station Engineer 

Charles Phelan Supr. of Radio Equipment 

Maintenance 

Edgar Parkhurst West Coast International 

Station Engineer 



Stations Owned and Operated by the 
NATIONAL BROADCASTING COMPANY 

WNBC, WNBC-FM New York Owned and operated by NBC 

vVMAQ, WMAQ-FM Chicago Owned and operated by NBC 

WRC, WRC-FM Washington Owned and operated by NBC 

WTAM, WTAM-FM Cleveland Owned and operated by NBC 

KNBC, KNBC-FM San Francisco Owned and operated by NBC 

KOA, KOA-FM Denver Owned and operated by NBC 



(For television personnel turn to TELEVISION YEARBOOK in this volume) 

283 




Keystone D 



eystone Droadcasting uystem 



S 



THIS year, the ra- 
dio industry 
faces another period 
of adjustment . . . 
learning to live with 
television. Despite 
the predictions of 
the obituary writ- 
Sidney Wolf ers, radio is still 
President here and thriving 

heartily. 

In fact, television, until the freeze is 
lifted, is still failing to reach effectively 
the nation's richest market — those peo- 
ple living in the rural areas and in 
towns of 50,000 and less. And it takes 
more than half of the nation's retail 
stores to serve this high income group. 

It is extremely gratifying to us at 
Keystone to know that BMB has re- 
ported that these same prosperous peo- 
ple who live in this market, listen 
longer and more often to their home 
town radio station. 

Their home town station is a vital 
part of their community. The average 
Keystone station owner is the manager 
and he's usually known around the 
town square by his first name. He's a 
common sight at local functions wheth- 
er it's the county fair or a high school 
football game, and his mobile unit is 
just as common a sight as any other 
vehicle. 

This same man is just as concerned 
about the disappearance of Mrs. Jones' 
cat as the next door neighbors are . . . 
and he makes a sincere effort to enlist 
the aid of his listeners in finding the 
cat so that the community may return 
to normal. His services usually reach 
far beyond what metropolitan stations 
consider as the usual. 

The founders of the Keystone Net- 
work knew that these simple facts ac- 
counted for much of the high listener- 
loyalty of the Home Town stations. 
This is why the Keystone Network has 
paid off for so many advertisers in its 
12 year history. 

At first, when Keystone was estab- 
lished, it was to enable the advertising 
agencies to buy a package of small 
stations with a single order ... to help 
their clients reach this plus audience 
in the rich small city and rural market. 



However, since the advent of tele- 
vision, there has developed a second 
reason for using Keystone ... to give 
advertisers a rich market that is be- 
yond effective television. Advertisers 
discovered that the use of metropolitan 
television is limited — television at the 
present doesn't have the coverage to 
do a selling job in the Home Town and 
Rural Market. Keystone has proved to 
be the logical answer for supplemen- 
tary coverage to metropolitan televi- 
sion. KBS is the only network not hav- 
ing a single affiliate located in a tele- 
vision city. 

Proof of this performance is indi- 
cated by the fact that Keystone is en- 
tering its 13th year of operations with 
a 300 per cent increase in volume over 
1950 . . . and the number of affiliates 
are in excess of 500. 

During 1951, 15 new major advertis- 
ers were added . . . and 120 new affili- 
ates. These figures are evidence of per- 
formance and the faith of the advertis- 
ers in Keystone to do a good job. This 
will be the best year in Keystone's 
history. 

The use of the Keystone Network by 
national advertisers has been an inter- 
esting and profitable experience for 
them. They discovered Home Town 
America — a market that Keystone has 
known for a long time since its incep- 
tion . . . and that the prosperous farm 
segment of this market alone repre- 
sents an income of $40,000,000,000 
yearly. 

KBS is looking forward to another 
year of progress . . . helping adver- 
tisers discover the Home Town stations 
whose sales producing ability is the 
sole factor in the success of the Key- 
stone Network. 

In 1952, the Keystone Broadcasting 
System, the only established and grow- 
ing transcription network, will become 
a medium for even greater importance 
to the nation's advertisers who want to 
reach the world's richest market. And, 
with the addition of 200 or more new 
stations, almost every third radio sta- 
tion will be a member of the Keystone 
Network. 



284 



ueny$T©iNi 

BROADCASTING SYSTEM, INC. 

Ill Washington St., Chicago, 111. 
Officers and Directors 

Sidney J. Wolf President 

Joseph Bayer Vice-President 

Noel Rhys Vice-President 

Arthur Wolf Secretary-Treasurer 

New Yorh 

580 Fifth Ave., New York 19, N. Y. 
Phone: PLaza 7-1460 

Noel Rhys Vice-President and Eastern Sales Manager 

Eve Bannier Oifice Manager 

James A. Yergin Research Director 

Chicago 

111 W. Washington St., Chicago, 111. 
Phone: STate 2-6303 

Sidney J. Wolf President 

Edwin R. Peterson Special Representative 

Blanche Stein Director of Station Relations 

Wyn Spangenberg Traffic Manager 

Bea Vincent Accountant 

SERVICES OFFERED: The Keystone Broadcasting System is a network which 
assists local radio stations in their programming with transcriptions, with KBS 
making their time available to national advertisers and their agencies at an 
attractive network package rate. 

At present, there are more than 475 Keystone affiliates, located in towns of 
10,000 to 50,000 population where they reach both the small town and rural 
markets. For the most part, these Keystone stations serve those areas which 
are beyond clear reception areas of the large metropolitan radio stations or 
other high-power stations. The number of radio homes in these Keystone markets 
run into the millions, all within the prime area of Keystone affiliates. And, 
most of these homes are beyond effective television influence of the larger 
metropolitan areas. 

Keystone is a flexible media easily purchased, whole or in part. Entire areas 
or spot coverage may be selected . . . whichever meets the needs of the adver- 
tising program. Regardless of the schedule. Keystone makes its iime available 
at a considerable savings. 

In operation. Keystone offers the same advantages as the wired networks. 
Instead of a large number of individual transactions, KBS reduces your problem 
to one order, one time clearance, one series of Affidavits of Performance, and 
one invoice. 

During 1951, as in 1950, many of the nation's largest advertisers were using 
the facilities of Keystone. Types of programming vary from 25 word spots to 
one hour shows. 



285 






KEYSTONE'S 500 STATIONS 
NEW SALES FOR NATIONAL 



Keystone Broadcasting System's national advertisers repeatedly 

renew their contrasts because they know that their message 

reaches' a rich market— Home Town and Rural America! 

These national advertisers profit fay the higher listener-loyalty of the 

Keystone stations. 8MB reports that these local level stations are 
listened to longer, more regularly than the distant metropolitan stations. 

Whether you're considering media for foods, drugs, tobacco, 
automobiles, farm supplies or the other needs of Home Town and 
Rural America, you'll find the Keystone Network worth investigating — 
America's only national transcription network! 

One order buys one minute announcements or a 1 5 minute show 
on 500 Keystone stations — or only the number of stations 
required to cover your distribution pattern. 



^ 

7^SO> NO TELEVISION RECEPTION! 

With Keystone's affiliates located in towns of 50,000 and 




ittle or no effective tele 
g the Keystone Network 



Nation 
TV-Fr 



j*& 



RED BAND 

FLOUR 



OMEGA OIL 



'.".". '_'.'■ 



CHAMBERLAIN'S 

HAND LOTION 



*_-. 



KEYSTONE 



DOLCIN 



BROADCASTING SYSTEM, INC 




SUCCESSFULLY BUILD 
ADVERTISERS 





■ ■. '■ ■-'■ : :■'■■■-, ■;.,-'■ ■ ■ , ■■•.■■■■■;--v- •■". ■■- --,: ^ 



GENERAL FOODS 



FEEN-A-MINT 



WILDROOT 



CARTER 

PILLS 



3 



v.y;" : ;' .'■■'.■' - 



PEPTO-BISMOL 



NESTLES 



PEPSODENT 



JBggHaBH 



GOLD MEDAL 

FLOUR 



MURINE 




--:.-->'—; 



■ - ■ V.*s&&&sa 



SCOTT'S 

EMULSION 



AIRMAID 

HOSIERY 



PIERCE'S 
PROPRIETARIES 






NEW YORK: 58© Fifth Ave. • CHICAGO: 111 W.Washington Si 



GeiYSTOINE iTOAP 






* BBUin oh Am 



*ASHl 



;_ J*^^ "OSes u „ f# c OLF 

a »o Ri ^\°nov, ew 



Saw opoi,, 



*"Ook. 



MONTANA 



U C «AND 



•wtt? r osc °* 



■^ul 



' LeB *NO N 



NORTH DAKOTA 

DEVILS LAKE* 
GRAND FORKS 



• DICKINSON 



• CO °"'Uf 



°**GO* 



•^E'SSs 
•»OlSE 



miles city» 

billings* 



f DAHO 



as hl*no 



' hlls* 



< *'£no 



NEV AD/ 



l0 *HO FALL: 
P °CATELLO. 

Muter* 

PRESTONI 
1-OGAN0 
OGDEN* 



PRICED 

UTAH 



WYOMING 

• LANDER 



•CASPER 
•RAWLINS 



VALLEY CITY! 



WATERTOWf 
•PIERRE 

• DEADWOOD SOUTH DAKOTA 



NEBRASKA 
BROKEN BOW. , COLUMBuS 

PLATTE* 

KEARNEY* 



[*' , 



C ^^N M 



3 «°8LES 



?^NT UltA 



•flagstaff 



ARIZONA 




•PECO! 



•brownfield # STAMFORD 
* COLORADO •rrfpkf 

•LAMESA »CITY "BRtCKt 

. STEPHENVILLE 

•MIDLAND SWEETWATER 

•ODESSA 
'MONAHANS »BALLINGER 



NETWORK FACILITIES 
AS OF FEBRUARY 1, 1952 



:astdni^ system 




AUROR 









V**. 


f** ' 


<i 


s 


\>0^ 


V" 






~< ..>irCT 




289 




NETWORK FACILITIES 
AS OF FEBRUARY 1, 1952 




Liberty D 



iberty Droadcasting uystem 



JUST four years 
ago, the Liberty 
Broadcasting System 
was born. And in 
these four short years 
Liberty has grown 
from one to 458 sta- 
tions. 

In November, 1947, 
over KLIF in Dallas, 
Texas, came the first 
of Liberty's now-famous recreated sports 
features — a professional football game 
from a telegraphed play-by-play with 
recorded football noises to enliven the 
proceedings. 



Gordon McLendon 
President 



s 



What are some of the programs that 
Liberty offers? 1. The famous baseball 
"Game of the Day"; 2. National profes- 
sional football; 3. West Coast "Game of 
the Week"; 4. Friday and Saturday night 
football; 5. Basketball's "Game of the 
Night." 



What about television and Liberty? 

While other radio networks, fearful of 
this new medium, have been cutting 
economic corners, Liberty has been grow- 
ing and growing. But not by competing 
with television. 



Today Liberty has proved to the radio 
world that there is not only a place for 
a fifth network, but that this fifth network 
attracts so many listeners it has become 
the second largest in the world. 



To the original key station in Dallas. 
Liberty has added station after station, 
not merely to air its recreated sports fea- 
tures, but to offer a full, 16-hour a day 
schedule of varied programs of proved 
popularity. 



Over 80 per cent of Liberty's 458 sta- 
tions were formerly Independents. As 
everyone knew, in each major and minor 
market there was always one live-wire 
Independent that led the field of network 
rivals. Agencies accepted the power and 
aggression of such Independents, but no 
one had ever united them, to take advan- 
tage of their power. 

Who could bring them together? 

Liberty could and did. 

The Independents joined Liberty be- 
cause they found in Liberty Broadcasting 
System something they could find nowhere 
else — a service so complete that many of 
them did not need to maintain even a rec- 
ord or news library. 



Liberty firmly believes in television as 
a great source of entertainment for mil- 
lions of families. 



But there 'axe over 43,000,000 homes with 
radios in the United States. Of these, the 
Liberty Broadcasting System covers 78 
per cent. The people in these homes, and in 
factories and on beaches and vacation 
places of all kinds, will continue to turn 
on their radios. 



They will turn on their radios and tune 
in the station that comes in most clearly 
and brings them the kind of program they 
want to hear. 



In the majority of cases this means they 
will tune in to a Liberty station and listen 
to their favorite sports, music or news. In 
sports events of national interest especial- 
ly, no other network can match Liberty 
in variety and quality. 



There is an old formula, "Find out what 
the people want and give it to them." It 
has worked in the entertainment business 
for years. 



The Independents found that Liberty's 
system of being on the air with a type of 
program that the other networks were not 
carrying at that time paid off, too, in 
listeners, as well as revenue, 



Liberty has taken this formula and 
proved that it works for a network, too. 

Liberty will continue to use this formula 
to bring the public the kind of program it 
wants to hear 'and, in turn, its member 
stations will have an ever-growing audi- 
ence. 



290 



R1Y 

BROADCASTING SYSTEM, INC. 



2100 Jackson Street 

Dallas 1, Texas 

Phone: Randolph 2421 



Officers and Directors 

Co-Chairmen of the Board B. R. McLendon 

H. R. Cullen 

President Gordon B. McLendon 

Executive Vice-President James H. Foster 

Secretary-Treasurer Dorothy Manning 

Vice-President Pa'.'l C. Munroe 

Vice-President Harold Vertel 

Vice-President James B. Kirksmith 

Vice-President Benton Paschall 

Vice-President Tom Carr 

Vice-President Glenn Callison 

Vice-President J. Carlton Adair 

Vice-President H. W. (Bob) Bumpas 

Departments and Divisions 

Assistant to the President John Dunnagan 

Legal Department 

General Counsel Lester M. May 

Cohn & Marks, Washington, D. C. 

Marcus B. Cohn, Leonard Marks 

Office Management 

Secretary-Treasurer Dorothy Manning 

Credit Manager H. W. Olds 

Accountant Ruby Eaton 

Accountant Elizabeth Sego 

Program Department 

Vice-President in charge of Programnrng 

and Production H. W. (Bob) Bumpas 

Program Director Glenn Douglas 

Director of Continuity Buddy Pitcher 

Program Monitor Brooks Read 

Director of Production Tom Hubbard 

Director of Traffic Mary Jo Taylor 

Sports Department 

Vice-President in charge of Sports and 

Special Events James B. Kirksmith 

Director of Football Lindsey Nelson 

Director of Production John Kieran, Jr. 

Station Relations Department 

Vice-President J. Carlton Adair 

Director of Station Relations Bruce Collier 

Eastern Manager of Station Relations. .Paul Girard 
Vice-President of Southeastern Division . .Tom Carr 
Midwestern Manager of 

Station Relations Martin J. McGeehan 

Vice-President of Western Division. Benton Paschall 
Southwestern Division of Station 

Aelations Virgil Wescoat 



Publicity Department 



Director of Press. 



Matty Brescia 



Sales Department 

(New York) 

Vice-President of National Sales ... Paul C. Munroe 
Sales Manager Ben Coleman 

National Sales Coordination 

(Dallas) 

Vice-President " arol 2 X ei ? el 

Director of Client Relations Sewall Cutler 

Director of Rates Don Newbury 

Coordinator Craig LaTaste 

District Offices 

Midwestern Sales Manager Martin J. McGeehan 

Vice-President of West Coast Sales. Benton Paschall 
Vice-President of Southeastern Sales Tom Carr 

Engineering Department 

Vice-President Glenn Callison 

Assistant Chief Engineer Ralph Ingram 

IVeiB York, IV. Y. 

509 Madison Avenue 
Phone: MUrray Hill 8-5580 

National Sales Manager Paul C. Munroe 

Hollywood, Calif. 

5939 Sunset Boulevard 
Phone: HUdson 2-7471 

Vice-President of West Coast 

Operations Benton Paschall 

Chicago, III. 

75 E. Wacker Drive 
Phone: FRanklin 2-8714 

Midwestern Manager Martin J. McGeehan 

Atlanta, Ga. 

87 y 2 Fairlie Street 
Phone: Alpine 5132 

Vice-President of the Southeastern 

Division Tom Carr 



291 




lbs 

> ALL AS • LOS ANGELES 



ias millions! 









LBS has 33,548,046 radio 
homes from coast-to-coast 
. . . border- to- border ... in 
Alaska . . . in Hawaii* We'll 
agree— *that's a lot of 
homes— but they make the 
LIBERTY BROADCASTING 
SYSTEM THE BEST RADIO 
BUY ♦ . . any time, anywhere. 



BERTY BROADCASTING SYSTEM 

. . . pounds home your message 



ATLANTA • WASHINGTON • CHICAGO 



msiEsm; 




LBS 



has millions! 



, *»* , . , 1 



%- 



^ <» 



. 






LBS has 33,548,046 radio 
homes from coast-to -coast 
. . . border-to-border ... in 
Alaska ... in Hawaii. We'll 
agree—that's a lot of 
homes- — but they make the 
LIBERTY BROADCASTING 
SYSTEM THE BEST RADIO 
BUY . . . any time, anywhere. 



{liberty broadcasting system 



|- • • . . . pounds home your message 

. i.OS ANGE..ES . NEW YORK . ATL/WA . WASH|NGK>N . CH|CAGO 



liberty broap 



riwo^r — -..._ 



NORTH DAKOTA 




ALASKA 

Anchorage 
KRI Fairbonki 

KINY 

KTKN Ketchikan 

KIBH Seward 

KIFW Sitka 

HAWAII 
KPOA Honolulu 



foSAN DIEGpQ BRA wLEY 
iorage JP 



©CUFTON 

**•>. qTjcson I 



MEXICO 

NETWORK FACILITIES 
AS OF FEB. 1, 1952 



QCARISSAD 



©ODESSA Q»AUINGE« O 

OmONANANS OKA0Y 




294 



CASTING SYSTEM 




MISSOURI QmK ^t 

©chillicotheV 
joseph v s 

©TOPEKA _ ^MARSHALL \~ 

INDEPENDENCE-^ WARRENION O &ST. LOUIS 

1 ©»OUA tt / VERNOf O 

^X^ owENsioRq^C^ 

FULTON Q QFARMINGTON^ BmAOISONVILLE ^.,rf,™«, 

1 ©CARTHAGE CHARLESTON©? ©MAYFIELO — *" ~\ „-_«_ MARION,-, HIGH POINjURALEIGH 

OMONETT V n'aSHVILIFO ° AK ,^?j,Pc^. r .,„>:,.'?) U ALBEMARLEU) ©FAYETTEVILLE 




)MEMPHIS, 
QFORREST riTYjSlPE) 

{ booneviueW 
little rock 

MALVERN £ 

G © PINE BLUFF 

CLEVELAND© GREENW0 OD 



i^NASHVJLLE© KNOXVILLE0ASHEVILLf' """£&, 

^ ENN «URFREESBORO0 ^"^K/QotisrTlftfu..™ 

©JACKSON^ ©TULLAHOMAJ^ -£V|kR0WeW< MU ^jjj 

X*W^6R^ nk ^ G <Rau«ns © Fl0BE ^ 



©KOSCIUSKO 



■S^TEXARKANA 
MT PLEASANT — I I ; ~"l YAZOO arr . 

hDAllAS I LOUISIANA Q i or ©PHILADELPHIA 

" «W...« I «, MWEM &i««ir3E> ©JACKSON 



IONGVIEW © 



1ILISBORO 



ILO 

w© © 
O TYLER I 



VICKSBURG/ 



©NATCHITOCHES f" ©JACKSON 

NACOGDOCHES £ NATC $^ cC0 ©HATTIESBURI 

•ALEXANDRIA© t_©CENTElWL°E ,B MOBILE' :ftC,RESTV " 

JASPER© i ^™&lfi*J&J^ r 

COLLEGE STATION^ / GULFPbfcT**^- 

O CROWLEY n _ ©BATON R.OUGI 

,EAUMONT n G>ANg9 ^ E " «« A ^' 



G' 

10USTON 
UERO 



^BaYTOWN 
G L C AMPO^°* lVESTON 







WEST PALM BEACH 
FORT LAUDERDALE 



295 





©IOPEKA g e«A«5HAU Vn 

INDEPENDENCE-^ W4 „ [moN Q (}; 



©CHARLESTON 

[ FARMVIUE© 
ON^s* WI.IOUI5 J 

©«OU*Mlf«RNOr© ?£ 

I FULTON0 (T) FARMINGTONV WMAD^ONVint ,- ■' ■ , r -„ : /"mayqo;<s>- ^'"^tn'i 

U | OCARIHAGE C H»»LESIOhf5?G»A''flS«> ' TZJ^in ««»'oC HIGH POINlOnAlEIGH ^frg.jHfj,,, C1 „ 

ARKANSAS , mHE v,uE^ raMCKS0N Gtuiiahow* r*_-^AROU<C«°« ™il ~£,„ 

™;j||i'r-T^OBG^EC!(^ )<; f l , A ™^ s QFLOKN 

SHAWNEE }FORT SMITH ^ ONW *OF0t»F i 1 SSslf 1 (■ 

- ~ ©iimF.»0CK ,OONEVIlu 

G © PINE «!■"" 

CLEVELAND© O GRKNW oo0 
1 (|'"* " pElOORAD O „ Ql 
1IIISIANA^.. C ? Q , 



NETWORK FACILITIES 
AS OF FEB. 1, 1952 



294 



-o9 CUE "°o c ^ 




LOUISIANAg 5 L, r Opm< 

.SHREVEPORT w '" SX m .. cl< . ON Of 

O & vicksmirgS) Wiackson ( 

' mE 'W ©NATCHITOCHES* W "f 

O NACOGDOCHES ^NATCHEZ Q„^ 



OhiustoRO GrtiER 



JASPER© } KILAVUNC, 1 ,., 

0» iNHAMO BEAUMONT C3oRANgY Q^gWJ ««£ NE w 



ItAUMONT ,. q ORANGE ^«VlllE CNE »- 0Rl 




295 



REGIONAL 
NETWORKS 



■fr 



Alaska Broadcasting System 

CBS, NBC 

830 Securities Building, Seattle 1, Wash. 

Phone: SEneca 6333 

PERSONNEL 

General Manager Wm. J. Wagner 

Commercial Manager Irving Lusk 

Traffic Manager A. L. Christensen 

Program Manager Tom Ewing 

Promotion Manager Albert Agan 

Auditor F. Daniel McLean 

Recording Engineer Harold H. Kaden 

BRANCH OFFICES 
Station KFQD, Box 1040, Anchorage, Wm. 
Wagner. Station Mgr.; Station KTKN, Box 1308, 
Ketchikan, Dorothy Jacobs, Acting Station 
Mgr.; Station KINY, Box 1091, Juneau, Richard 
Peter. Station Mgr.; Station KFRB. Box 950, 
Fairbanks, William J. Wagner, Station Mgr.; 
Station KIBH. Box 250, Seward, Wm. J. Wagner, 
Station Mgr.; Station KIFW, Box 699. Sitka, 
Wm. J. Wagner, Station Mgr. 
STATIONS 
KFQD, Anchorage; KTKN. Ketchikan; KINY. 
Juneau; KFRB, Fairbanks; KIBH, Saward; 
KIFW. Sitka. 

The Aloha Network 

P. O. Box 1380. Honolulu. T. H. 
Phone: 95295 
PERSONNEL 

General Manager R. M. Fitkin 

Vice-Presidents A. H. GTeen. 

C. J. Fern, E. J. Crane 
STATIONS 
KHON. Honolulu; KIPA. Hilo; KMV1. 
Wailuku; KTOH, Lihue. 

Arizona Broadcasting 
System 

(ABS Network) 

711 Heard Bldg.. Phoenix. Ariz. 

Phone 4-4161 

PERSONNEL 

General Manager Richard O. Lewis 

Commercial Manager Bill Harvey 

STATIONS 
KTAR. Phoenix; KVOA. Tucson; KYUM. 
Yuma; KGLU. Safford; KWJB. Globe-Miami; 
KYCA, Prescott; KAWT, Douglas-Bisbee. 

The Arizona Network 

Radio Station KOY 

840 N. Central Ave., Phoenix, Ariz. 

Phone: 4-4144 



PERSONNEL 

Manager Albert D. Johnson 

Program Director John R. Williams 

Commercial Manager John L. Hogg 

KTUC Manager Lee Little 

KSUN Mgr., owner Arlo W. Morris 

KYMA Manager William L. Lindsey 

BRANCH OFFICES 

Station KTUC. Broadway & Tyndall. Tucson, 
Ariz.; Phone: 2-3344; Station KSUN. Bisbee. 
Ariz., Phone 9; Station KYMA, 8th St. and "B" 
Ave., Yuma. 

STATIONS 

KOY, Phoenix. KTUC, Tucson; KSUN, Lowell; 
KYMA. Yuma. 

Arkansas Group 

(Address Any Station) 
STATIONS 
KVRC, Arkadelphia; KDMS, El Dorado; 
KGRH, Fayetteville; KXJK, Forrest City; KFPW. 
Fort Smith; WGVM. Greenville, Miss.; KHOZ, 
Harrison; KFFA. Helena; KXAR. Hope; KWFC. 
Hot Springs; KXRJ. Russellville; KWAK, Stutt- 
gart; RTFS, Texarkana; KBTM, Jonesboro; 
KNBY, Newport; KDRS. Paragould; KCLA, Pine 
Bluff; KWEM, West Memphis; KAMD. Camden. 

Arkansas Network 

114 E. Capitol St.. Little Rock. Ark. 
STATIONS 
KARK, Little Rock and all other stations in 
Arkansas. 

Arrowhead Network 

WEBC Building, Duluth 2, Minn. 

Phone: Melrose 2-2873 

PERSONNEL 

President Morgan Murphy 

V.-P. & Gen. Mgr Walter C. Bridges 

Director of Engineering. . . .Charles P. Perrons 
STATIONS 
WEBC. Duluth. Minn.; WMFG. Hibbing. 
Minn.; WHLB, Virginia. Minn.; WJMC. Rice 
Lake. Wis.; WEAU Eau Claire, Wis.; WISC. 
Madison. Wis. 

Broadcasting Corp. of 
America Network 

P. O. Box 987. Riverside, Calif. 

Phone: Riverside 6290 
PERSONNEL 

President W. L. Gleeson 

BRANCH OFFICE 
402 Katz Bldg., San Bernardino, Calif.; 
Phone: 5157. Adam Young. N. Y., Chicago. 
San Francisco and Los Angeles. 



296 



STATIONS 

KPRO, Riverside; KPOR, San Bernardino; 
KREO, Indio; KROP. Brawley; KYOR. Blythe. 

Paul Bunyon Network 

Paul Bunyon Bldg.. Traverse City, Mich. 
PERSONNEL 

Pres., Gen. Mgr Les Biederman 

STATIONS 
WTCM. Traverse City; WATT, Cadillac; 
WATZ, Alpena; WMBN, Petoskey; WATC, 
Gaylord. 

California Northern Group 

PERSONNEL 

Manager Jack A. Mitchell (KSYC) 

West Coast representative, Tracy, Moore & 
Associates 
STATIONS 
KBLF, Red Bluff; KSUE, Susanville; KSYC, 
Yreka. 

Columbia Pacific Network 

6121 Sunset Blvd., Los Angeles 28, California 

Phone: Hollywood 9-1212 

PERSONNEL 

Manager William D. Shaw 

Sales Manager Edwin W. Buckalew 

Asst. Sales Manager Alan Axtell 

Sales Promotion Mgr Sherril W. Taylor 

Program Director George W. Allen 

News Director Jack Beck 

Public Affairs Director Bill Whitely 

Chief Engineer Les Bowman 

BRANCH OFFICES 

Radio Spot Sales, 485 Madison Avenue, New 
York, N. Y., Phone: PL 5-2000, Wendell Camp- 
bell, Sales Mgr.; Radio Spot Sales, 903 Three 
Sisters Bldg., Memphis, Term., Phone: Tennes- 
see 37-8612, H. H. Holtshouser, Sales Mgr.; 
Columbia Pacific Network Sales, Palace Hotel, 
San Francisco, Calif., YU 2-7000, Bok Reitzel, 
Sales Mgr.; Radio Spot Sales, 902 Fisher Bldg., 
Detroit, Mich., TR 2-5500, Ralph H. Patt, Jr., Sales 
Mgr.; Radio Spot Sales, 410 North Michigan 
Avenue, Chicago, 111., WH 4-6000, Gordon F. 
Hayes, Sales Mgr.; Radio Spot Sales, 1313 
No. Vine Street, Los Angeles, Calif., HO 9-1212, 
Richard C. Elpers, Sales Mgr. 

KCBS, San Francisco, California; KROY, 
Sacramento, California; KCBQ, San Diego, CaU- 
fornia; KXOC, Chico, California; KCMJ, Palm 
Springs, California; KCKY, Coolidge, Arizona; 
KERN, Bakersfield, California; KOOL, Phoenix, 
Arizona; KFRE, Fresno, California; KOPO, Tus- 
con, Arizona; KGDM, Stockton, California; 
KOLO, Reno, Nevada; KNX, Los Angeles, Cali- 
fornia; KERG, Eugene, Oregon; KIMA, Yakima, 
Washington; KOIN, Portland, Oregon; KIRO, 
Seattle, Washington; KXLY, Spokane, Wash- 
ingion. 

Columbine Network 

Security Life Bldg., Denver, Colo. 



PERSONNEL 

General Manager Albert G. Meyer 

Commercial Manager Edwin E. Koepke 

STATIONS 
KMYR. Denver; KCOL, Fort Collins; KBOL. 
Boulder; KEXO, Grand Junction; KCSJ, Pueblo; 
KYOU, Greeley; KRDO, Colorado Springs; 
KFTM, Fort Morgan. 

The Connecticut State 
Network, Inc. 

555 Asylum St.. Hartford 5, Conn. 
Phone: 2-0237 
PERSONNEL 

President C. Glover D*Lan«y 

BRANCH OFFICES 
WNHC, 1110 Chapel St., New Haven, Conn.. 
James Milne, Director; WATR, 440 Meadow 
Street, Waterbury, Conn., Sam Elman, Direc- 
tor; WTOR, 93 Main Street, Torrington, Conn., 
Ed Waller. Director; WNAB, 991 Broad Street, 
Bridgeport, Conn., Levon Thomas, Director; 
WSTC, 270 Atlantic Street, Stamford, Conn., 
Julian Schwartz, Director; WNLC. Mohican 
Hotel, New London, Conn., Gerald Morey, Di- 
rector. 

STATIONS 
WNAB, Bridgeport; WNHC, New Haven; 
WNLC, New London; WSTC. Stamford; WTOR, 
Torrington; WATR, Waterbury, Conn. 

Dairyland Network 

Radio City, 50 S. 9th St., Minneapolis 2, Minn. 
Phone: Lincoln 0552 
STATIONS 
WTCN, Minneapolis-St. Paul; KATE, Albert 
Lea; KWLM, Wilmar; KWNO, Winona. 

Dixie Network 

State National Bldg., Houston 2, Tex. 
PERSONNEL 

President H. C. Davis 

Exec. Vice-Pres King H. Robinson 

STATIONS 
KATL, Houston; KRIC, Beaumont. 

Don Lee Broadcasting 

1313 North Vine Street, Hollywood 28, Calif. 

Phone: Hudson 2-2133 

PERSONNEL 

President Willet H. Brown 

Exec. Vice-Pres Ward D. Ingrim 

Sec.-Treas A. M. Quinn 

Vice-Pres. in Charge Sales Norman Boggs 

Vice-Pres. Station Relations. .. .Norman Ostby 

Dir. of Operations A. J. LaFrano 

Nat. Adv. Mgr Henry Gerstenkorn 

KHJ Sales Manager Leon Wray 

Dir. Public Relations Bud Coulson 

Promotion Director H. H. Sonnenburg 

News & Special Events Les Mawhinney 

Chief Engineer Robert Arne 

BRANCH OFFICES 
1000 Van Ness Avenue, San Francisco, Calif., 
Wm. Pabst, Vice-Pres.; National Reps., John 



297 



Regional Networks 



Blair & Co.. New York, Chicago, Detroit. St. 
Louis, Dallas, San Francisco. 

KAFY. Bakersfield. Calif.; KHSL, Chico, 
Calif.; KXO, El Centro, Calif.; KIEM, Eureka, 
Calif.; KYNO, Fresno, Calif.; KHJ, Los Angeles, 
Calif.; KMYC, Marysville, Calif.; KYOS, Mer- 
ced, Calif.; KPRL, Paso Robles, Calif.; KVCV, 
Redding, Calif.; KXOA, Sacramento, Calif.; 
KSBW, Salinas-Monterey, Calif.; KFXM, San 
Bernardino. Calif.; KGB, San Diego, Calif.; 
KFRC, San Francisco, Calif.; KVEC, San Luis 
Obispo, Calif.; KVOE, Santa Ana, Calif.; KDB, 
Santa Barbara, Calif.; KXOB, Stockton, Calif.; 
KCOK, Tulare-Visalia. Calif.; KVNI. Coeur 
D'Alene. Idaho; KRLC, Lewiston, Idaho; KWAL, 
Wallace, Calif.; KATO, Reno, Nevada; KWIL. 
Albany, Oregon; KAST, Astoria, Oregon; 
KBND. Bend, Oregon; KOOS, Coos Bay, Ore- 
gon; KORE, Eugene. Oregon; KUIN, Grants 
Pass, Oregon; KFJI, Klamath Falls, Oregon; 
KPOI, Portland, Oregon; KRNR, Roseburg, Ore- 
gon; KSLM, Salem, Oregon; KXRO, Aberdeen, 
Wash.; KPUG, Bellingham, Wash.; KELA, 
Centralia-Chehalis, Wash.; KRKO, Everett, 
Wash.; KWLK, Longview. Wash.; KGY, Olym- 
pic, Wash.; KVI. Seattle-Tacoma. Wash.; 
KNEW, Spokane, Wash.; KUJ, Walla Walla, 
Wash.; KWNW, Wenatchee, Wash.; KYAK, 
Yakima, Wash. 

Georgia Associations of 
Local Stations 

87 Vz Fairlie Street, N. W., Atlanta. Ga. 

Phone: Alpine 5132 

PERSONNEL 

Sales Director Tom Carr 

STATIONS 
WDEC, Americus; WGAU. Athens; WATL, 
Atlanta; WBBQ, Augusta; WGIG, Brunswick; 
WLBB, Carrollton; WBHF. Cartersville; WGAA, 
Cedartown; WMJM, Cordele; WMOC, Coving- 
ton; WBLJ, Dalton; WDWD, Dawson; WMLT. 
Dublin; WBHB, Fitzgerald; WDUN, Gainesville; 
WKEU, Griffin; WIBB, Macon; WFOM, Mari- 
etta; WMGV; Milledgeville; WMGA, Moul- 
trie; WFRP, Savannah; WWNS, Statesboro; 
WSFT, Thomaston; WKTG, Thomasville; 
WWGS. Tifton; WLET, Toccoa; WVOP, Vidalia; 
WAYX, Waycross; WRLD, West Point. 

Georgia Major Market Trio 

(Address any station or The Katz Agency) 

STATIONS 
WAGA, Atlanta; WMAZ. Macon; WTOC, 
Savannah, Ga. 

Great Lakes Network 

Radio Building, Saginaw, Mich. 
PERSONNEL 

Manager Jack D. Parker 

STATIONS 
WSAM-AM-FM, Saginaw; WLEW, Bad Axe; 
WFYC, Alma; WOAP-AM-FM, Owosso. 



Great West Network 

Box 1338, Albuquerque, N. Mex. 
PERSONNEL 

President William T. Kirk 

General Manager Ken Palmer 

General Sales Manager Keith Tye 

National Sales Manager Larry Darley 

Assistant Manager Ted Nelson 

STATIONS 
KVER, Albuquerque; KSVP, Artesia. 

Guy Gannett B'cstng. 
System 

Gannett Bldg., Portland, Me. 
STATIONS 
WGAN, Portland; WGUY, Bangor. 

Hoosier Network 

Colonial Bldg., New Castle, Ind. 

STATIONS 

WCNB, Connersville; WCTW, New Castle; 

WMRI, Marion; WSRK, Shelbyville; WFML, 

Washington; WRSW. Warsaw, Indiana. 

Intermountain Network 

146 S. Main St., Salt Lake City 1. Utah 
Phone: 4-3561 
PERSONNEL 

President George C. Hatch 

V.-P. Chg. of Sales Lynn L. Meyer 

V.-P. Chg. of Programs Jack Paige 

V.-P. Chg. of Engineering. . .W. D'Orr Cozzens 

Office Manager Ernest W. Campbell 

BRANCH OFFICES 
Avery-Knodel, Inc., 608 Fifth Ave., New York, 
N. Y., Phone: JUdson 6-5536. Exec,, Lewis H. 
Avery; Avery-Knodel. Inc., 75 E. Walker Dr. 
Chicago, 111., Phone: And. 3-4710, Exec, J. W. 
Knodel; Avery-Knodel, Inc., Russ Building, San 
Francisco, Calif., Phone: Yukon 2-3877, Exec, 
David H. Sandeberg; Avery-Knodel, Inc., 315 
W. 9th St., Los Angeles, Calif., Phone: Tucker 
2095, Exec, Richard I. Hasbrook; Avery- 
Knodel, Inc. 120 Marietta St., N.W., Atlanta. 
Ga., Phone: Cypress 7545, Exec, Charles 
Coleman, 1915 Elm St., Dallas, Tex., Phone: 
Sterling 1558, Clyde Melville. 

Lone Star Chain, Inc. 

(The O. L. Taylor Co.) 

1024 Life of America Bldg.. Dallas 1, Tex. 

Phone: LAkeside 1041 

PERSONNEL 

President Harold V. Hough 

Vice-President Fred Nahas 

Secretary -Treasurer O. L. Ted Taylor 

General Manager Fred L. Vance 

STATIONS 
WBAP, Fort Worth; KTBC, Austin; KTSA, 
San Antonio; KXYZ, Houston; KROD. El Paso; 
KFDM. Beaumont; KRGV, Weslaco; KEYS, 
Corpus Christi; KTRE, Lufkin; KTBB, Tvle-; 
KGNC, Amarillo; KFYO, Lubbock; KFDX. 
Wichita Falls. 



298 



Regional Networks 



Maine Broadcasting System 

157 High St.. Portland 3, Me. 
Phone: 2-0181 
PERSONNEL 

Manager William H. Rines 

Technical Director Daniel H. Smith 

News Supervisor C. Thomas Wade 

BRANCH OFFICES 
100 Main St.. Bangor. Me., Phone: 6023, Ed 
ward E. Guernsey; 175 Water St., Phone: 2285. 
Augusta, Me., Jack S. Atwood. 
STATIONS 
WCSH, Portland; WLBZ. Bangor; WRDO. 
Bangor, Me. 

McClatchy Keel i ne 

911 Seventh St.. Sacramento. Calif. 
PERSONNEL 

President Eleanor McClathy 

Sales Director Leo O. Ricketts 

STATIONS 
KFBK (AM, FM). Sacramento; KMJ (AM. FM). 
Fresno; KWG, Stockton; KERN (AM, FM), Bak- 
ersfield; KOH, Reno; KBEE, Modesto. 

metropolitan Network 

(Address Any Station) 
STATIONS 
WPIK. Alexandria; WARL, Arlington; WFAX, 
Falls Church, Virginia; WGAY. Silver Spring; 
WLCC. Bethesda-Chevy Chase, Maryland. 

Michigan Radio Network 

1800 Mutual Bldg.. Detroit 26, Mich. 

Phone: Woodward 3-8321 

PERSONNEL 

President James G. Riddell 

Sales Manager H. S. Christian 

Dir. Adv. & Sales Prom William Morgan 

STATIONS 
WBCM, Bay City; WFDF, Flint; WJIM. Lans- 
ing; WIBM, Jackson; WELL, Battle Creek; 
WLAV, Grand Rapids; WGFG. Kalamazoo; 
WKBZ, Muskegon; WSOO, Saulte Ste. Marie; 
WKLA. Ludington; WHRV. Ann Arbor. 

The Mid-South Network 

WCBI. Columbus, Mississippi 
PERSONNEL 

General Manager Bob McRaney 

STATIONS 
WCBI, Columbus; WELO, Tupelo; WMOX- 
AM-FM, Meridian; WROX, Clarksdale; WNAG, 
Grenada; WROB, West Point; WSSO, Stark- 
ville, Mississippi. 

Mississippi Broadcasting Co. 

(Withers Gavin Stations) 
STATIONS 
WCOC. Meridian; WJQS, Jackson; WMBC. 
Macon; WACR, Columbus, Miss. 



New England Major 
Markets Group 

PERSONNEL 

Chairman Walter B. Haase 

STATIONS 
WLAW. Lawrence, Mass.; WPRO. Provi- 
dence; WDRC, Hartford; WTAG, Worcester, 
Mass.; WGAN, Portland, Me.; WGUY. Bangor, 
Me. 

New England Regional 
Network 

26 Grove St., Hartford 15. Conn. 

Phone: Hartford 5-0801 

DIRECTORS 

Chairman Paul W. Morency 

Joseph E. Baudino, John J. Boyle, William 
H. Rines. 

STATIONS 

WBZ. Boston, Mass.; WCSH, Portland. Me.; 

WJAR. Providence, R. I.; WLBZ, Bangor. Me.; 

WTIC, Hartford, Conn.; WRDO. Augusta Me. 

REPRESENTATIVE 

Weed & Company 

North Eastern Broadcasting 
System 

John Hancock Bldg., Boston 16, Mass. 

Phone: LI 2-5799 

PERSONNEL 

Sales Director Elmer Kettell 

STATIONS 
WABI. Bangor; WLAM, Lewiston- Auburn; 
WPOR. Portland; WTVL, WaterviUe, Maine; 
WFEA. Manchester; WKXL, Concord; WKNE, 
Keene; WLNH, Laconia; WHEB, Portmouth; 
WMOU, Berlin, New Hampshire; WJOY. Bur- 
lington; WSKI; Montpelier-Barre, Vermont; 
WACE, Chicopee-Springfield; WALE, Fall 
River; WBEC, Pittsfield; WBSM, New Bed- 
ford; WEIM, Fitchburg; WHAV, Haverhill; 
WKOX, Framingham; WORC. Worcester, 
Mass.; WHIM, Providence, R. I.; WTHT, Hart- 
ford; WBRY, Waterbury, Conn. 

Northwest Network 

3415 University Ave.. St. Paul W4. Minn.; 

3415 University Ave., S.E., Minneapolis 14, 

Minn. 

Phone: PRior 2717 

PERSONNEL 

General Manager Stanley E. Hubbard 

Treasurer Kenneth M. Hance 

Sales Manager Miller C. Robertson 

STATIONS 
KSTP, St. Paul-Minneapolis, Minn. (Key sta- 
tion); WEBC, Duluth, Minn.; KYSM, Mankato. 
Minn.; WMFG, Hibbing, Minn.; WHLB. Vir- 
ginia. Minn.; KROC. Rochester, Minn.; KFAM 
St. Cloud. Minn.; KFYR, Bismarck, N. D.» 
WDAY, Fargo. N. D.; WEAU, Eau Claire. 
Wise. WJMC, Rice Lake, Wise. 

NATIONAL REPRESENTATIVE 
Edward Petry & Co. 



299 



Regional Networks 



Palmetto Broadcasting 
System 

#1 Martin St.. Anderson. S. C. 
Phone: 3802 
PERSONNEL 

President Wilton E. Hall 

General Manager Glenn P. Warnock 

Production Manager P. D. Hall 

National Sales Mgr G. P. Brown 

Promotion Director V. Barath 

Regional Sales John F. McCallum 

BRANCH OFFICES 

405 Montague St., Atlanta. Ga., Exec, Clay- 
ton Cosse; 310 Central St., Wilmette, 111., 
Exec.. Charles L. Allen; R. R. No. 3, Holly 
Hill, Fla.. Exec, Homer Hardesty. 
STATIONS 

WAIM, Anderson. S. C; WACA. Camden, 
S. C; Choice, Charleston, S. C; WGCD. Ches- 
ter, S. C; WCOS, Columbia, S. C; WDSC. Dil- 
lon, S. C; WJMX, Florence, S. C; Choice, 
Greenville, S. C; WHSC, Hartsville, S. C; 
WKDK, Newberry. S. C; WTND, Orangeburg. 
S. C; WTYC. Rock Hill, S. C; WSNW, Seneca, 
S. C; WBCU, Union, S. C; WALD. Walterboro, 
S. C; WRFC, Athens, Ga.; WRGE, Atlonta, 
Ga.; WGAC. Augusta, Ga.; WGGA, Gaines- 
ville, Ga.; WKLY, Hartwell, Ga. 

Quaker Network 

Headquarters: WFIL, Philadelphia, Pa. 
PERSONNEL 

General Manager Roger W. Clipp 

Sales Manager Norman R. Prouty 

STATIONS 
WFIL, Philadelphia; WEEW, Reading; 
WAEB, Allentown; WEST, Easton; WSBA, 
York; WAZL, Hazleton; WLAN, Lancaster; 
WARM, Scranton; WILK, Wilkes-Barre; WGHB, 
Harrisburg; WKOK, Sunbury; WRAK, Williams- 
port; WFBG, Altoona; WARD, Johnstown; 
WERC, Erie; WCAE, Pittsburgh; WKST. New 
Castle; WKRZ. Oil City. 

Razorback Network 

217 E. 3rd St., Little Rock, Ark. 
Phone: 4-8928 
PERSONNEL 

General Manager Emil J. Pouzar 

STATIONS 
KXLR. Little Rock and all stations in Arkan- 
sas. 

Rebel Network 

(Address Any Station) 
PERSONNEL 

Business Manager Frank Gentry 

STATIONS 
WJDX, Jackson; WAML. Laurel; WFOR. 
Hattiesburg; WTOK, Meridian; WGCM, Gulf- 
port, Mississippi. 

Rocky Mountain 
Broadcasting System 

29 S. State St., Salt Lake City 1, Utah 



Phone: 3-2737 
PERSONNEL 

President & Gen. Mgr Frank C. Carman 

Vice-Pres. & Sales Mgr John Schile 

STATIONS 
KGEM, Boise; KIFI, Idaho Falls; KWIK, 
Pocatello; KLIX. Twin Falls, Idaho; KOPR. 
Butte; KOOK, Billings; KMON, Great Falls; 
KLAS, Las Vegas, Nev.; KUTA, Salt Lake City; 
KCSU, Provo; KVOG, Ogden, Utah. 

Rural Radio Network, Inc. 

118 N. Tioga St., Ithaca, N. Y. 
Phone: 3341 
PERSONNEL 

President C. E. Snyder 

Secy-Treas R. B. Gervan 

General Manager .M. R. Hanna 

Ass't. Gen Mgr. Eng. & Sta. Rel.. .D. K. deNeuf 

Sales Manager H. S. Brown 

Program Manager J. A. Short 

Program Supervisor M. K. Knapp 

Farm Service Dir L. Hamrick 

Chief Engineer T. R. Humphrey 

STATIONS 
WHCU-FM. Ithaca, N. Y.; WHLD-FM, Nia- 
gara Falls; WFNF, Wetherslield; WHDL-FM. 
Olean; WVBT, Bristol Center; WVCN, De- 
Ruyster, WRUN-FM, Utica-Rome, WWNY-FM, 
Watertown; WMSA-FM, Massena; WVCV. 
Cherry Valley; WFLY. Troy; WHVA, Pough- 
keepsie; WQAN-FM, Scranton. Pa. 

Steinman Stations 

8 W. King St.. Lancaster, Pa. 
Phone: 5251 
PERSONNEL 

Gen. Mgr Clair R. McCollough 

Sales Manager J. Robert Gulick 

Technical Dir J. E. Mathiot 

STATIONS 
WDEL-AM-FM-TV. Wilmington. Del.; WORK, 
York, Pa.; WKBO, Harrisburg. Pa.; WGAL- 
AM-FM-TV. Lancaster. Pa.; WEST-AM-FM. 
Easton, Pa.; WRAW, Reading. Pa. 

NATIONAL REPRESENTATIVE 
Robert Meeker Associates 

Tennessee Valley Associates 
Network 

(Address Any Station) 
STATIONS 
WHAL, Shelbyville; WLAR, Athens; WAGC, 
Chattanooga; WKRM, Columbia; WHUB, Cooke- 
ville; WEKR, Fayettville; WHIN, Gallatin; 
WHBT, Harriman; WCOR, Lebanon; WMMT, 
McMinnville; WGNS, Murfreesboro; WCDT, 
Winchester. 

Texas Broadcasting System 

KRLD, Herald Square, Dallas, Tex. 

PERSONNEL 

General Manager, ,,,,,,,, .Clyde W. Rembert 



300 



Regional Networks 



STATIONS 
KRLD. Dallas; KABC, San Antonio; KTRH. 
Houston, Texas. 

Texas Plains Stations 

KFLD. P. O. Box 955, Floydada, Tex. 

STATIONS 
KFLD, Floydada; KPAN, Hereford; KVCM. 
Colorado City, Texas. 

Texas Quality Network 

312 E. Kings Highway (KTBS). Shreveport 77, 
Louisiana. Phone: 7-3644. 

BRANCH OFFICES 

(KTBS), 312 E. Kings Highway, Shreveport, 
La., Phone: 7-3644, Gen. Mgr. E. Newton Wray; 
(KRIS), P. O. Box 840, Corpus Christi. Tex.. 
Phone: 4-6354, Gen. Mgr. T. Frank Smith; 
(KPRC). Lamar & Main Sts., Houston, Tex., 
Phone: Fairfax 7101, Gen. Mgr. Jack Harris; 
(WOAI), 1031 Navarro St., San Antonio, Tex., 
Gen. Mgr. Arden X. Pangborn; (KVAL), Browns- 
ville, Tex., Brownsville, Tex., Gen. Mgr. T. 
Frank Smith, Jr.; (WFAA), 1122 Jackson St. 
(Dal), Dallas-Ft. Worth, Tex., Phone: River- 
side 9631, Gen. Mgr. Martin Campbell. 
STATIONS 

KTBS, Shreveport, Louisiana; KVAL, Browns- 
ville, Texas; KRIS, Corpus Christi, Texas; 
KPRC, Houston, Texas; WOAI, San Antonio, 
Texas; WFAA, Dallas, Texas. 

Texas State Network, Inc. 

1201 W. Lancaster Ave., Fort Worth 1. Tex. 

Phone: ED 3473 

PERSONNEL 

President Gene L. Cagle 

Vice-President Charles B. Jordan 

Secretary-Treasurer D. C. Hornburg 

Sales Manager Dale Drake 

Traffic Manager Forrest W. Clough 

Program Director Hal Thompson 

Chief Engineer James T. Peterson 

STATIONS 
KFJZ. Fort Worth; KRBC. Abilene; KGKL, 
San Angelo; KBST, Big Spring; KCRS, Midland 
KRRV, Sherman; KPLT, Paris; KABC. San An 
tonio; WRR. Dallas; KCMC, Texarkana 
WACO. Waco; KFRO, Longview; KBWD 
Brownwood; KNOW, Austin; KTRH, Houston 
KGVI, Greenville, Texas; KRIO, McAllen 
KLYN, Amarillo; KWFT, Wichita Falls. Texas. 

The Tobacco Network, Inc. 

806 Odd Fellows Bldg., P. O. Box 1988, 
Raleigh. N. C. 
Phone: 8885 

President Hartwell Campbell 

Vice-President Samuel Brody 

Secy, and Treas Ray D. Williams 

Secy. (Raleigh Office) Nina J. Livingston 

STATIONS 

WFNC, Fayetteville; WRAL, Raleigh; 

WGTC. Greenville; WHIT. New Bern; WJNC. 



Jacksonville; WTIK. Durham; WGNI. Wilming- 
ton; WCEC, Rocky Mount. N. C. 

Union Broadcasting System 

PERSONNEL 

General Manager Jim Healy 

WOKO. Albany. N. Y. 
STATIONS 
WXRA. Buffalo; WOKO. Albany; WCSS. 
Amsterdam; WWSC, Glens Falls; WENT. Glov- 
ersville; WHUC, Hudson; WKNY, Kingston; 
WKIP. Poughkeepsie; WDOS, Oneonta; WKOP. 
Binghamton; WELM, Elmira; WGAT. Utica; 
WNDR. Syracuse; WICY, Malone; WEAV, 
Plattsburg; WNBZ, Saranac Lake, N. Y.; WBEC. 
Pittsfield. Mass.; WACE. Chicopee; WALE. 
Fall River; WVOM, Boston, Mass.; WSYB. Rut- 
land; WJOY, Burlington, Vt.; WWCO, Water- 
bury; WTOR. Torrington. Conn.; WFAU. Augus- 
ta, Me.; WKNE, Keene, N. H. 

Viking Network 

P. O. Box 296, Beaverton, Ore. 

Phone: 4-4911 

PERSONNEL 

Manager Tom Hotchkiss 

STATIONS 
KVAS, Astoria; KRUL, Corvallis; KUGN. Eu- 
gene; KIHR, Hood River; KFLW, Klamath Falls; 
KMCM, McMinnville; KNPT, Newport; KRCO. 
Prineville; KOCO, Salem and KTIL. Tillamook, 
all Oregon, and KELS, Kelso, Wash. 

Wisconsin Network, Inc. 

Nash Block, Wisconsin Rapids, Wis. 
Phone: 723 
PERSONNEL 

Managing Dir George T. Frechette 

President John M. Walter 

Vice-President Earl Huth 

STATIONS 
WRJN, Racine; WCLO. Janesville; WGEZ. 
Beloit; WIBU. Poynette; WHBY, Appleton; 
WHBL, Sheboygan; WJPG, Green Bay; WFHR. 
Wisconsin Rapids; WWCF. Baraboo; KFIZ, 
Fond du Lac, Wise. 

The Yankee Network 

21 Brookline Ave., Boston 15, Mass. 
Phone: Commonwealth 6-0800 
President William O'Neil 

Executive Vice-Pres. & Gen. Mgr. 

Linus Travers 

Vice-President George Steffy 

Vice-President Thomas O'Neil 

Dir. of Production Paul Keyes 

Editor, Yankee Network News Service 

Leland Bickford 

Technical Director I. B. Robinson 

BOARD OF DIRECTORS 
William O'Neil. Loren Angus McQueen. 
Samuel Smith Poor, James W. Haggerty, Henry 
Linus Travers, Frank Knowlton, Thomas O'Neil, 
George W. Steffy, John B. Poor. 



301 



ESTIMATED FAMILIES FOR 1952 

U.S. U.S. 

Population Total Families Stations 

April 1,1952 Housing April 1, 1952 in 

State (Estimated) Units (Estimated) State 

ALABAMA 3,204,000 846,842 773,000 

ARIZONA 777,000 241,125 209,000 

ARKANSAS 1,907,000 575,698 519,000 

CALIFORNIA 11,170,000 3,608,644 3,507,000 

COLORADO 1,381,000 438,297 401,000 

CONNECTICUT . , 2,090,000 614,075 575,000 

DELAWARE 324,000 97,002 88,000 

DISTRICT OF COLUMBIA 832,000 234,734 218,000 

FLORIDA 2,870,000 961,084 816,000 

GEORGIA 3,586,000 966,896 891,000 

IDAHO 608,000 189,601 173,000 

ILLINOIS 9,107,000 2,579,283 2,566,000 

INDIANA 3,990,000 1,233,441 1,159,000 

IOWA 2,692,000 814,622 773,000 

KANSAS 1,980,000 626,087 577,000 

KENTUCKY 3,071,000 821,271 761,000 

LOUISIANA 2,777,000 779,851 711,000 

MAINE 949,000 311,692 284,000 

MARYLAND 2,430,000 691,322 636,000 

MASSACHUSETTS 4,850,000 1,408,797 1,308,000 

MICHIGAN 6,590,000 1,979,994 1,825,000 

MINNESOTA 3,101,000 921,270 832,000 

MISSISSIPPI 2,177,000 610,249 576,000 

MISSOURI 4,122,000 1,269,772 1,103,000 

MONTANA 621,000 195,184 179,000 

NEBRASKA 1,391,000 417,305 379,000 

NEVADA 170,000 57,457 51,000 

NEW HAMPSHIRE 559,000 192,031 157,000 

NEW JERSEY 5,037,000 1,509,402 1,385,000 

NEW MEXICO 715,000 199,964 181,000 

NEW YORK 15,571,000 4,651,857 4,332,000 

NORTH CAROLINA 4,214,000 1,059,335 1,020,000 

NORTH DAKOTA 618,000 176,602 160,000 

OHIO 8,276,000 2,416,356 2,340,000 

OKLAHOMA 2,231,000 715,418 623,000 

OREGON 1,577,000 526,482 504,000 

PENNSYLVANIA 10,928,000 3,044,785 2,853,000 

RHODE ISLAND 821,000 244,784 221,000 

SOUTH CAROLINA 2,180,000 559,203 522,000 

SOUTH DAKOTA 665,000 195,079 177,000 

TENNESSEE 3,365,000 925,143 851,000 

TEXAS 8,046,000 2,398,125 2,151,000 

UTAH 702,000 201,156 187,000 

VERMONT 396,000 122,707 103,000 

VIRGINIA 3,434,000 905,463 817,000 

WASHINGTON 2,497,000 814,847 788,000 

WEST VIRGINIA 2,075,000 544,477 494,000 

WISCONSIN 3,505,000 1,063,118 958,000 

WYOMING 304,000 93,242 86,000 

TOTAL U. S 156,483,000 46,151,170 42,770,000 

Source: Population based on Census Bureau projections, U. S. Census, 1950. Housing 
Units and Families based on Family Characteristics, U. S. Census, 1950. 

302 



72 
27 
42 

137 
32 
26 
6 
7 
76 
76 
23 
75 
46 
47 
36 
46 
44 
14 
23 
50 
67 
47 
43 
51 
25 
22 
11 
12 
19 
25 
97 
97 
14 
70 
43 
45 

113 
11 
46 
12 
61 

185 
18 
9 
57 
53 
38 
59 
13 
2,268 



U. S. Station Index 



Frequency — Power 



Stations Alphabetically 
Listed by States — Cities 



Key Personnel 



WOR sells 
everything 



^ 



for more people 

to more people 
at less cost more often 
than any other station 

in the United States! 



*depending that the product or service is ethical, in good taste and in the interest and welfare 
of WOR's millions of listeners. 



304 



Station City — State Page 

CKLW — Detroit. Mich 478 

KAAA — Red Wing. Minn 491 

KABC — San Antonio, Tex 663 

KADA — Ada. Okla 585 

KAFP — Petaluma, Calif 353 

KAFY — Bakersfield, Calif 341 

KAGH — Crossett, Ark 335 

KAHU — Honolulu. Hawaii 706 

KAKC — Tulsa, Okla 589 

KAKE — Wichita, Kans 442 

KALA — Sitka, Alaska 706 

KALB — Alexandria, La 450 

KALE — Richland, Wash 685 

KALG — Alamogardo, N. M 524 

KALI — Pasadena, Calif 352 

KflLL — Salt Lake City, Utah 669 

KALT — Atlanta, Tex 642 

KAMD — Camden, Ark 334 

KAMQ — Amarillo, Tex 641 

KANA — Anaconda, Mont 509 

KAND — Corsicana, Tex 647 

KANE — New Iberia, La 453 

KANS — Wichita, Kans 443 

KAPA — Raymond, Wash 685 

KARE — Atchison, Kans 438 

KARK — Little Rock, Ark 337 

KARM — Fresno, Calif 344 

KASA — Elk City, Okla 586 

KASH — Eugene, Ore 592 

KASI — Ames, Iowa 432 

KASM — Albany, Minn 487 

KAST — Astoria, Ore 591 

KATE — Albert Lea, Minn 487 

KATL — Houston, Tex 654 

KATO — Reno, Nev 516 

KATY — San Luis Obispo, Calif 359 

KAUS — Austin, Minn 487 

KAVE — Carlsbad, N. M 524 

KAVL — Lancaster, Calif 347 

KAWT — Douglas, Ariz 330 

KAYL — Storm Lake. Iowa 438 

KAYS — Hays, Kans 440 

KBIG — Avalon, Calif 341 

KBIO — Burley, Idaho 406 

KBIS — Bakersfield, Calif 341 

KBIX — Muskogee, Okla 587 

KBIZ — Ottumwa, Iowa 437 

KBKH — Pullman, Wash 685 

KEKI — Alice, Tex 641 

KBKO — Portland, Ore 595 

KBKR — Baker, Ore 591 

KBKW — Aberdeen, Wash 682 

KBLF — Red Bluff, Calif 353 

KBLI — Blackfoot, Idaho 405 

KBMN — Bozeman, Mont 510 

KBMW — Wahpeton, N. D 571 

KBMX — Coalinga, Calif 342 

KBMY — Billings, Mont 509 

KBND — Bend, Ore 591 

KBNZ — La Junta, Colo 368 

KBOA — Kennett, Mo 504 

KBOE — Oskaloosa, Iowa 436 

KBOK — Waterloo, Iowa 438 

KBOL — Boulder, Colo 364 



Stat'on 


City— State 


Page 


KBON 


— Omaha, Neb 


514 


KPOP - 


— Pleasanton, Tex 


662 


K'OR- 


— Brownsville, Tex 


645 


KBOW 


— Butte, Mont 


510 


K~OX- 


— Modesto. Calif 


350 


k:rc- 


— Mount Vernon. Wash 


684 


KPRL- 


- McCook, Neb 


514 


KERO - 




682 


KPRS- 


- Springdale. Ark 


340 


KBST - 


- Big Spring. Tex 


644 


KETA - 




334 


KBTM- 




333 


KBTJC - 




343 


KBUD- 


- Athens. Tex 


642 


KBUH- 


— Birgham City, Utah 


668 


KLUN - 




487 


KBUR - 


- Burlington, Iowa 


432 


KEWD 


— Brownwood, Tex 


645 


KBYE- 


- Oklahoma City, Okla 


587 


KEYR - 


- Anchorage, Alaska 


705 


KBZY - 


- Grand Rapids, Minn 


489 


KCAP- 




511 


KCEC- 


- Des Moines, Iowa 


434 


KCBD- 




657 


KCBQ- 


— San Diego, Calif 


355 


KCES- 


- San Francisco, Calif 


356 


KCFH- 


- Cuero, Tex 


647 


KCHA- 


— Charles City, Iowa 


433 


KCFI- 


- Chillicothe, Mo 


.... 501 


KCHJ - 


- Delano, Calif 


343 


KCHS- 


-Truth Or Consequences, N. M. 527 


KCJD - 


- Caldwell, Idaho 


406 


KCIJ — 


Shreveport, La 


456 


Kf IL — 




451 


KCIM- 


- Carroll, Iowa 


.... 432 


fCJB — 


Minot, N. D 


.... 571 


KCKN- 


- Kansas City, Kans 


.... 440 


T'CKN - 


— Kansas City, Mo 


.... 503 


KCKY - 


- Coolidge, Ariz 


.... 330 


KCLA - 


- Pine Bluff, Ark 


.... 339 


KCLE- 


- Cleburne, Tex 


.... 646 


VCLF- 


- Clifton, Ariz 


.... 329 


KCLO- 




.... 441 


KCLS- 


- Flagstaff, Ariz 


.... 330 


KCLX - 


- Colfax, Wash 


683 


KCLW- 


— Hamilton, Tex 


.... 653 


KCMC- 


- Texarkana, Tex 


.... 666 


KCMJ- 


- Palm Springs, Calif 


352 


KCMO- 


— Kansas City, Mo 


.... 503 


KCNA- 


— Tucson, Ariz 


.... 333 


KCNC- 


-Fort Worth, Tex 


.... 650 


KCNI — 


- Broken Bow, Neb 


.... 513 


KCNO- 


- Alturas, Calif 


.... 341 


KCNY- 


- San Marcos, Tex 


.... 664 


I'COG - 


— Centerville, Iowa 


.... 433 


KCCH- 


- Houston, Tex 


.... 654 


KCOK- 


- Tulare, Calif 


.... 362 


K30L- 


- Ft. Collins, Colo 


.... 366 


KCCM- 


— Sioux City, Iowa 


.... 437 


KCON- 


— Conway, Ark 


.... 335 


KCOR- 


- San Antonio. Tex 


.... 663 


KCOW 


— Alliance, Neb 


.... 512 


KCOY- 


- Santa Maria, Calif 


.... 361 


KCRA- 


- Sacramento, Calif 


.... 353 



305 



KCRC 

KCRE 

KCRG 

KCRS 

KCRT 

KCRV 

KCSB- 

KCSJ- 

KCSU 

KCTI- 

KCTX 

KCUL 

KCVR 

KDAC 

KDAL 

KDAS 

KDB- 

KDDD 

KDEC 

KDET- 

KDHL 

KDIA- 

KDIX- 

KDKA 

KDKD 

KDLA 

KDLK- 

KDLM 

KDLR- 

KDMA 

KDMO 

KDMS 

KDNT- 

KDON 

KDRO 

KDRS- 

KDSH- 

KDSJ- 

KDSX- 

KDTH- 

KDWT 

KDYL- 

KDZA- 

KEAR- 

KEBE- 

KECA 

KECC- 

KECK- 

KEEN- 

KELA- 

KELD- 

KELK- 

KELO- 

KELP- 

KELS- 

KELT- 

KELY- 

KENA 

KENI- 

KENM 

KENO 

KENT- 

KEPO 

KERB- 

KERG 

KERN 

KERO 

KEVA 

KEVT- 

KEX — 

KEXO 

KEYD- 



— Enid. Okla 586 

— Crescent City, Calif 343 

— Cedar Rapids, Iowa 432 

— Midland, Tex 658 

— Trinidad, Colo 369 

— Caruthersville, Mo 501 

— San Bernardino, Calif 354 

— Pueblo, Colo 368 

— Provo, Utah 669 

— Gonzales, Tex 653 

— Childress, Tex 646 

— Fort Worth, Tex 650 

— Lodi, Calif 347 

— Fort Bragg. Calif 344 

— Duluth, Minn 488 

— Malvern, Ark 339 

— Santa Barbara, Calif 360 

— Dumas, Tex 649 

— Decorah, Iowa 434 

— Center, Tex 646 

— Faribault, Minn 489 

— Auburn, Calif 341 

-Dickinson, N. D 569 

— Pittsburgh, Pa 615 

— Clinton, Mo 501 

— DeRidder, La 451 

— Del Rio, Tex 648 

— Detroit Lakes, Minn 488 

— Devils Lake, N, D 569 

— Montevideo, Minn 491 

— Carthage, Mo 501 

— El Dorado, Ark 335 

— Denton, Tex 649 

— Santa Cruz, Calif 360 

— Sedalia, Mo 508 

— Paragould. Ark 339 

— Boise, Idaho 405 

— Deadwood, S. D 631 

— Denison, Tex 649 

— Dubuque, Iowa 435 

— Stamford, Tex 6S5 

— Salt Lake City, Utah 671 

— Pueblo, Colo 368 

— San Mateo, Calif 359 

— Jacksonville, Tex 656 

— Los Angeles, Calif 349 

— Pittsburg, Calif 353 

— Odessa, Tex 680 

— San Jose, Calif 357 

— Centralia, Wash 683 

-El Dorado, Ark 335 

-Elko, Nev 516 

— Sioux Falls, S. D 631 

— EI Paso, Tex 649 

— Kelso, Wash 683 

— Electro, Tex 649 

-Ely, Nev 516 

— Mena, Ark 339 

— Anchorage, Alaska 705 

— Portales, N. M 526 

— Las Vegas, Nev 516 

— Shreveport, La 456 

— El Paso, Tex 649 

— Kermit, Tex 658 

— Eugene, Ore 592 

— Bakersfield, Calif 341 

— Bakersfield. Calif 341 

— Shamrock. Tex 664 

— Kerrville, Tex 656 

— Portland, Ore 595 

— Grand Junction, Colo 367 

— Minneapolis, Minn 490 

— Perrytown, Tex 662 



KEYS — Corpus Christi. Tex 646 

KEYY — Pocatello, Idaho 407 

KFAB — Omaha, Neb 514 

KFAC — Los Angeles, Calif 349 

KFAL — Fulton, Mo 502 

KF.AM — St. Cloud, Minn 493 

KFAR — Fairbanks, Alaska 705 

KFBB — Great Falls, Mont 510 

KFBC — Cheyenne, Wyo 703 

KFBI — Wichita, Kans 443 

KFBK — Sacramento, Calif 354 

KFCF — Festus, Mo 502 

KFDA — Amarillo, Tex 642 

KFDM — Beaumont, Tex 643 

KFDR — Grand Coulee, Wash 683 

KFDX — Wichita Falls, Tex 667 

KFEL — Denver, Colo 366 

KFEQ — St. Joseph, Mo 505 

KFFA — Helena, Ark 336 

KFGO — Fargo, N. D 569 

KFGR — Forest Grove, Ore 593 

KFGT — Fremont, Neb 513 

K^H — Wichita. Kans 443 

KFI — Los Angeles, Calif 349 

KFIR — North Bend, Ore 594 

KFIZ — Fond du Lac. Wis 696 

KFJB — Marshalltown, Iowa 436 

KFJI — Klamath Falls. Ore 593 

KFJZ — Fort Worth, Tex 650 

KFKA — Greeley, Colo 367 

KFLD — Floydada, Tex 650 

KFLW — Klamath Falls, Ore 593 

KFMB — San Diego, Calif 355 

KFMJ — Tulsa, Okla 589 

KFMO — Flat River, Mo 502 

KFNF — Shenandoah, Iowa 437 

KFOR — Lincoln, Neb 513 

KFOX — Long Beach, Calif 347 

KFPW — Fort Smith, Ark 335 

KFOD — Anchorage, Alaska 705 

KFRB — Fairbanks, Alaska 705 

KFRC — San Francisco, Calif 356 

KFRD — Rosenberg, Tex 662 

KFBE — Fresno, Calif 3*4 

KFRM — Kansas City, Mo 503 

KFRO — Longview, Tex 657 

KFRU — Columbia, Mo 502 

KFSA — Fort Smith, Ark 336 

KFSB — Joplin, Mo 502 

KFSD — San Diego, Calif 355 

KFTM — Fort Morgan, Colo 367 

KFTV — Paris, Tex 661 

KFUN — Las Vegas, N. M 525 

KFVD — Los Angeles, Calif 349 

KFVS — Cape Girardeau, Mo 501 

KFWB — Hollywood, Calif 347 

KFXD — Nampa, Idaho 407 

KFXJ — Grand Junction, Colo 367 

KFXM — San Bemadino, Calif 354 

KFYN — Bonham, Tex 644 

KFYO — Lubbock, Tex 657 

KFYR — Bismarck, N. D 569 

KGA — Spokane, Wash 687 

KGAE — Salem, Ore 598 

KGAF — Gainesville, Tex 651 

KGAK— Gallup, N. M 525 

KGAL — Lebanon, Ore 593 

KGAN — Kingman, Ariz 330 

KGAR — Garden City, Kans 439 

KGB — San Diego. Calif 355 

KGBC — Galveston, Tex 651 

KGBS — Harlingen, Tex 653 

KGBX — Springfield, Mo 508 



306 



KGCU — Mcmdan. N. D 570 

KGCX — Sidney. Mont 512 

KGDE — Fergus Falls. Minn 489 

KGDM — Stockton. Calif 361 

KGEK — Sterling Colo 369 

KGEM— Boise, Idaho 405 

KGER — Long Beach, Calif 349 

KGEZ — Kalispell. Mont 511 

KGFF — Shawnee. Okla 589 

KGFJ — Hollywood, Calif 347 

KGFL — Roswell, N. M 526 

KGFW — Kearney, Neb 513 

KGFX — Pierre, S. D 631 

KGGF — Coffeyville, Kans 439 

KGGM — Albuquerque, N. M 524 

KGHF — Pueblo, Colo 369 

KGHI — Little Rock, Ark 337 

KGHL — Billings, Mont 509 

KGIB — Bremerton, Wash 683 

KGIL — San Fernando, Calif 356 

KGIW — Alamosa, Colo 364 

KGKB — Tyler, Tex 666 

KGKL — San Angelo, Tex 662 

KGLC — Miami, Okla 587 

KGLN — Glenwood Springs, Colo 367 

KGLO — Mason City, Iowa 436 

KGLU — Safford, Ariz 333 

KGMB — Honolulu, Hawaii 707 

KGNB — New Braunf els, Tex 659 

KGNC — Amarillo, Tex 642 

KGNO — Dodge City, Kans 439 

KGO — San Francisco, Calif 356 

KGON — Oregon City. Ore 594 

KGOS — Torrington, Wyo 704 

KGPH — Flagstaff, Ariz 330 

KGRH — Fayetteville, Ark 335 

KGRI — Henderson, Tex 654 

KGST — Fresno, Calif 344 

KGU — Honolulu, Hawaii 707 

KGVL — Greenville, Tex 653 

KGVO — Missoula, Mont 512 

KGW — Portland, Ore 597 

KGWA — Enid, Okla 586 

KGY — Olympic, Wash 684 

KGYN — Guymon, Okla 586 

KGYW — Vallejo, Calif 363 

KHAS — Hastings, Neb 513 

KHBC — Hilo, Hawaii 706 

KHBG — Okmulgee, Okla 588 

KHBR — Hillsboro, Tex 654 

KHIT — Lampasas, Tex 657 

KHI — Los Angeles, Calif 349 

KHMO — Hannibal, Mo 502 

KHON — Honolulu, Hawaii 707 

KHOZ — Harrison, Ark 336 

KHQ — Spokane, Wash 687 

KHSL — Chico, Calif 342 

KHUB — Watsonville, Calif 363 

KHUM — Eureka, Calif 343 

KHUZ — Borger, Tex 644 

KIBE — Palo Alto, Calif 352 

KIBH — Seward, Alaska 706 

KIBL — Beeville, Tex 644 

HCA — Clovis, N. M 525 

KICD — Spencer, Iowa 437 

KICK — Springfield, Mo 508 

KICO — Calexico, Calif 342 

KID — Idaho Falls, Idaho 406 

KIDO — Boise, Idaho 406 

KIEM — Eureka, Calif 343 

KIEV — Glendale. Calif 344 

KEFI — Idaho Falls, Idaho 406 

KIFN — Phoenix. Ariz 332 



KIFW — Sitka, Alaska 706 

KIHN — Hugo, Okla 586 

KIHO — Sioux Falls, S. D 632 

KIHR — Hood River, Ore 593 

KIJV — Huron. S. D 631 

KIKI — Honolulu, Hawaii 707 

KILA — Hilo, Hawaii 706 

KILO — Grand Forks, N. D 569 

KIMA — Yakima. Wash 689 

KIMO — Independence, Mo 502 

K1MP — Mount Pleasant, Tex 659 

KIND — Independence, Kans 440 

K1NE — Kingsville. Tex 656 

KING — Seattle, Wash 685 

KINY — Juneau, Alaska 705 

KIOA — Des Moines, Iowa 434 

KIOX — Bay City, Tex 643 

KIPA — Hilo, Hawaii 706 

KIRO — Seattle, Wash 686 

KIRX — Kirksville, Mo 504 

KISD — Sioux Falls, S. D 632 

KIST — Santa Barbara, Calif 360 

Kir— Yakima, Wash 689 

KITE — San Antonio. Tex 663 

KITO — San Bernardino, Calif 354 

KIUL — Garden City, Kans 439 

KIUN — Pecos, Tex 661 

KIUP — Durango, Colo 366 

KIVY — Crockett, Tex 647 

KIWW — San Antonio, Tex 663 

K1XL — Dallas. Tex 648 

KIYI — Shelby, Mont 512 

KJAM — Vernal, Utah 671 

KJAN — Atlantic, Iowa 432 

KJAY — Topeka. Kans 442 

KJBC — Midland, Tex 658 

KJBS — San Francisco, Calif 356 

KICK — Junction City, Kans 440 

KJEF — Jennings, La 451 

KJFJ — Webster City, Iowa 438 

KJR — Seattle, Wash 686 

KJSK — Columbus, Neb 513 

KKIN — Visalia, Calif 363 

KLAC — Hollywood, Calif 347 

KLAS — Las Vegas, Nev 516 

KLBM — La Grande, Ore 593 

KLCB — Libby, Mont 511 

KLCN — Blytheville, Ark 334 

KLEE — Houston, Tex 654 

KLER — Rochester, Minn 491 

KLFY — Lafayette, La 452 

KLIC — Monroe. La 452 

KLIF — Dallas, Tex. 648 

KLIX — Twin Falls, Idaho 408 

KLIZ — Brainerd, Minn. 488 

KLKC — Parsons, Kans 441 

KLMO — Longmont, Colo 368 

KLMR — Lamar, Colo 368 

KLMS — Lincoln, Neb 514 

KLMX — Clayton, N. M 525 

KLO — Ogden, Utah 668 

KLOK — San Jose, Calif 359 

KLOU — Lake Charles, La. 452 

KLPM — Minot, N. D 571 

KLPR — Oklahoma City, Okla 587 

KLRA — Little Rock, Ark 337 

KLTI — Longview, Tex 657 

KLTF — Little Falls, Minn 489 

KLUF— Galveston, Tex 651 

KLVC — Leadville, Colo 368 

KLVL — Pasadena. Tex 661 

KLVT — Leveland, Tex 657 

KLWN — Lawrence, Kans 440 



307 



KLWT — Lebanon. Mo 504 

KLX — Oakland, Calif 351 

KLYN — Amarillo, Tex 642 

KLZ — Denver. Colo 365 

KMA — Shenandoah. Iowa 437 

KMAC — San Antonio. Tex 663 

KMAE — McKinney. Tex 658 

KMAN — Manhattan. Kans 441 

KMBC — Kansas City, Mo 503 

KMEL — Junction, Tex 656 

KMBY — Monterey, Calif 351 

KMCM — McMinnville, Ore 594 

KMCO — Conroe, Tex 646 

KMED — Medford, Ore 594 

KMHL — Marshall. Minn 490 

KMHT — Marshall. Tex 658 

KMJ — Fresno. Calif 344 

KMLB — Monroe. La 452 

KMMJ — Grand Island. Neb 513 

KMMO — Marshall. Mo 504 

KMO — Tacoma, Wash 688 

KMOD — Modesto. Calif 350 

KMON — Great Falls. Mont 510 

KMOR — Oroville. Calif 352 

KMOX — St. Louis. Mo 507 

KMPC — Los Angeles. Calif 350 

KMUR — Murray. Utah 668 

KMUS — Muskogee, Okla 587 

KMVI — Wailuku-Maui, Hawaii 709 

KMYC — Marysville, Calif 350 

KMYR — Denver, Colo 365 

KNAF — Fredericksburg, Tex 651 

KNAK — Salt Lake City, Utah 671 

KNAL — Victoria, Tex 666 

KNBC — San Francisco, Calif 356 

KNBY — Newport. Ark 339 

KNCM — Moberly, Mo 505 

KNEA — Jonesboro. Ark 337 

KNEB — Scottsbluff. Neb 515 

KNED — McAlester. Okla 587 

KNEL — Brady, Tex 645 

KNEM — Nevada, Mo 505 

KNET — Palestine, Tex 661 

KNEU — Provo, Utah 669 

KNEW — Spokane, Wash 687 

KNEX — McPherson, Kans 441 

KNGS — Hanford, Calif 344 

KNOE — Monroe, La 453 

KNOG — Nogales, Ariz 330 

KNOR — Norman, Okla 587 

KNOW — Austin, Tex 642 

KNOX — Grand Forks, N. D 570 

KNPT — Newport, Ore 594 

KNUJ — New Ulum, Minn 491 

KNUZ — Houston. Tex 654 

KNX — Los Angeles, Calif 350 

KOA — Denver, Colo 365 

KOAL — Price, Utah 669 

KOAM — Pittsburg, Kans 441 

KOAT — Albuquerque, N. M 524 

KOB — Albuqueque. N. M 524 

KOBE — Las Cruces. N. M 525 

KOBK — Owatonna. Minn 491 

KOCA — Kilgore, Tex 656 

KOCO — Salem, Ore 598 

KOCS — Ontario, Calif 352 

KOCY — Oklahoma City, Okla 588 

KODI — Cody, Wyo 703 

KODL — The Dallas, Ore 592 

KODY — North Platte, Neb 514 

KOEL — Olewein, Iowa 436 

KOFO — Ottawa. Kans 441 

KOGT — Orange. Tex 661 



KOH — Reno, Nev 516 

KOIL — Omaha. Neb 515 

KOIN — Portland, Ore 595 

KOIM — Havre, Mont 511 

KOKX — Keokuk, Iowa 435 

XOL — Seattle, Wash 686 

KOLE — Port Arthur, Tex 662 

KOLJ — Quanah, Tex 662 

KOLN — Lincoln, Neb 514 

KOLO — Reno, Nev 517 

KOLS — Pryor, Okla 589 

KOLT — Scottsbluff, Neb 515 

KOMA — Oklahoma City, Okla 588 

KOME — Tulsa, Okla 589 

KOMO — Seattle, Wash 686 

KOMW — Omak, Wash 684 

KONO — San Antonio, Tex 663 

KONP — Port Angeles, Wash 685 

KOOK — Billings, Mont 509 

KOOL — Phoenix, Ariz 330 

KOOS — Coos Bay, Ore 591 

KOPO — Tucson, Ariz 333 

KOPP — Ogden, Utah 669 

KOPR — Butte, Mont 510 

KORA — Bryan, Tex 645 

KORC — Mineral Wells, Tex 659 

KORE — Eugene, Ore 592 

KORK — Las Vegas, Nev 516 

KORN — Mitchell, S. D 631 

KOSA — Odessa, Tex 660 

KOSE — Osceola, Ark 339 

KOSF — Nacogdoches, Tex 659 

KOSY — Texarkana, Ark 340 

KOTA — Rapid City, S. D 631 

KOTN — Pine Bluff, Ark 339 

KOVC — Valley City, N. D 571 

KOVE — Lander, Wyo 703 

KOVO — Provo, Utah 669 

KOWB — Laramie, Wyo 704 

KOWH — Omaha, Neb 515 

KOWL — Santa Monica. Calif 361 

KOY — Phoenix, Ariz 332 

KPAC — Port Arthur, Tex 662 

KPAM — Portland, Ore 595 

KPAN — Hereford, Tex 654 

KPAS — Banning, Calif 342 

KPAT — Pampa, Tex 661 

KPBM — Carlsbad, N. M 525 

KPBX — Beaumont, Tex 644 

KPDN — Pampa, Tex 661 

KPDQ — Portland, Ore 597 

KPET — Lamesa, Tex 656 

KPHO — Phoenix, Ariz 332 

KPKW — Pasco, Wash 685 

KPLC — Lake Charles, La 452 

KPLT — Paris, Tex 661 

KPMC — Bakersfield, Calif 341 

KPMO — Pomona, Calif 353 

KPOA — Honolulu, Hawaii 707 

KPOC — Pocahontas. Ark 339 

KPOI — Portland. Ore 597 

KPOW — Powell, Wyo 704 

KPQ — Wenatchee, Wash 689 

KPRC — Houston, Tex 355 

KPRK — Livingston, Mont 511 

KPRL — Paso Robles, Calif 353 

KPRO — Riverside, Calif 353 

KPRS — Olathe, Kans 441 

KPST — Preston, Idaho 407 

KPUG — Bellingham, Wash 682 

KPUY — Puyallup, Wash 685 

KQV — Pittsburgh. Pa 615 

KRAI— Craig. Colo 365 



308 



KRAL — Rawlins. Wyo 704 KSET - 

KRAM — Las Vegas. Nev 516 KSEY- 

KRBA — Lufkin. Tex 658 KSFA - 

KRBC — Abilene. Tex 641 KSFO - 

KRCO — Prineville. Ore 597 KSGM 

KRCT — Baytown. Tex 643 KSIB - 

KRDO — Colorado Springs. Colo 364 KSIG - 

KRDU — Dinuba. Calif 343 KSIJ — 

KRE — Berkelay, Calif 342 KSIL - 

KREI — Farmington, Mo 502 KSIM - 

KREL — Baytown. Tex 643 KSIW - 

KREM — Spokane. Wash 687 KSIX - 

KREO — Indio. Calif 347 KSJB - 

KRES — St. Joseph, Mo 505 KSJO - 

KREW — Sunnyside, Wash 687 KSJV - 

KRGV — Weslaco. Tex 667 KSKY - 

KRHD — Duncan, Okla 585 KSL — 

KRIB — Mason City, Iowa 436 KSLM - 

KRIC — Beaumont, Tex 644 KSLO - 

KRIG — Odessa, Tex 660 KSMA 

KRIO — McAllen, Tex 658 KSMN 

KRIS — Corpus Christi, Tex 647 KSNY ■ 

KRIZ — Phoenix, Ariz 332 KSO — 

KRJF — Miles City, Mont 511 KSOK - 

KRKD — Los Angeles, Cali' 350 KSON 

KRKL — Kirkland, Wash 684 KSOO 

KRKO — Everett, Wash 683 KSOX - 

KRLC — Lewiston, Idaho 406 KSPA - 

KRLD — Dallas, Tex 648 KSPI - 

KRLN — Canon City, Colo 364 KSPO - 

KRLW — Walnut Ridge, Ark 340 KSPR - 

KRMD — Shreveport, La 456 KSPT - 

KRMG — Tulsa, Okla 590 KSRO - 

KRMO — Monett, Mo 505 KSRV - 

KRNO — San Bernardino, Calif 355 KSST - 

KRNR — Roseburg, Ore 597 KSTA - 

KRNT — Des Moines, Iowa 434 KSTB - 

KROC — Rochester. Minn 493 K3TL - 

KROD — El Paso. Tex 650 KSTN - 

KROF — Abbeville, La 450 KSTP - 

KROG — Sonora, Calif 361 KSTR - 

KROP — Brawley, Calif 342 KSTT - 

KROS — Clinton. Iowa 433 KSTV - 

KROW — Oakland, Calif 351 KSUB - 

KROX — Crookston, Minn 488 KSUE - 

KROY — Sacramento, Calif 354 KSUM - 

KRPL — Moscow, Idaho 407 KSUN - 

KRRV — Sherman Dennison, Tex 664 KSVC - 

KRSC — Seattle, Wash 68S K5VP - 

KRSN — Los Alamos, N. M 526 KSWA 

KRTN — Raton, N. M 526 KSWB - 

KRUL — Corvallis, Ore 592 KSWI - 

KRUN — Bollinger, Tex 643 KSWM 

KRUS — Ruston, La 455 KSWO 

KRUX — Phoenix, Ariz 332 KSWS - 

KRVN — Lexington, Neb 513 KSYC - 

KRXK — Rexburg, Idaho 407 KSYL - 

KRXL — Roseburg, Ore 598 KTAE - 

KSAL — Salina, Kans 442 KTAN - 

KSAM — Huntsville, Tex 656 KTAR - 

KSAN — San Francisco, Calif 356 KTAT- 

KSBW — Salinas, Calif 354 KTBB - 

KSCB — Liberal, Kans 441 KTEC - 

KSCJ — S'oux City, Iowa 437 KTBI — 

KSCO — Santa Cruz, Calif 361 KTBS - 

KSD — St. Louis, Mo 507 KTEL - 

KSDN — Aberdeen, S. D 630 KTEM - 

KSDO — San Diego, Calif 355 KTER - 

KSEI — Focatello, Idaho 407 KTFI — 

KSEK — Pittsburg, Kans 442 KTFS - 

KSEL — Lubbock, Tex 657 KTFY - 

KSEM — Moses Lake, Wash 684 KTHS - 

KSEO — Durant, Okla 586 KTHT - 

309 



- El Paso, Tex 650 

- Seymour, Tex 664 

- Nacogdoches, Tex 659 

- San Francisco, Calif 359 

- Ste. Genevieve, Mo 508 

- Creston. Iowa 433 

- Crowley, La 451 

Gladewater, Tex 653 

Silver City, N. M 526 

- Sikeston, Mo 508 

- Woodward. Okla 590 

- Corpus Christi. Tex 647 

- Jamestown, N. D 570 

- San Jose, Calif 359 

- Sanger, Calif 357 

- Dallas, Tex 648 

Salt Lake City, Utah 671 

- Salem, Ore 598 

- Opelousas, La 455 

- Santa Maria, Calif 361 

- Mason City, Iowa 436 

- Snyder, Tex 665 

Des Moines, Iowa 434 

- Arkansas City, Kans 438 

- San Diego, Calif 355 

- Sioux Falls, S. D 632 

- Harlingen, Tex 654 

- Santa Paula, Calif 361 

- Stillwater, Okla 589 

- Spokane, Wash 687 

- Caspar, Wyo 703 

- Sandpoint, Idaho 408 

- Santa Rosa, Calif 361 

- Ontario, Ore 594 

- Sulphur Springs, Tex 665 

- Coleman, Tex 646 

- Breckenridge, Tex 645 

- St. Louis, Mo 507 

- Stockton, Calif 361 

-St. Paul-Minneapolis, Minn 493 

- Trinidad, Colo 369 

- Davenport, Iowa 433 

- Stephenville, Tex 665 

- Cedar City, Utah 668 

- Susanville, Calif 362 

- Fairmont, Minn 489 

- Bisbee, Ariz 329 

- Richfield, Utah 669 

- Artesia, N. M 524 

- Graham, Tex 653 

- Yuma, Ariz 333 

- Council Bluffs, Iowa 433 

- Joplin, Mo 503 

- Lawton, Okla 586 

-Roswell, N. M 526 

- Yreka, Calif 363 

- Alexandria, La 450 

- Taylor, Tex 665 

- Sherman, Tex 664 

- Phoenix, Ariz 332 

- Frederick, Okla 586 

- Tvler, Tex 665 

- Austin, Tex 642 

Tacoma, Wash 688 

- Shreveport, La 456 

- Walla Walla, Wash 688 

- Temple, Texas 665 

- Terrell, Tex 665 

Twin Falls, Idaho 408 

- Texarkana, Tex 666 

- Brownfield, Tex 645 

- Hot Springs, Ark 336 

- Houston, Tex 655 



KTIL — Tillamook, Ore 598 

KTIM — San Rafael, Calif 360 

KTIP — Porterville, Calif 353 

KTIS — Hobart, Okla 586 

KTKN — Ketchikan, Alaska 706 

KTKR — Taft, Calif 362 

KTKT — Tucson, Ariz 333 

KTLN — Denver, Colo 365 

KTLW — Texas City, Tex 66S 

KTMC — McAlester, Okla 587 

KTMS — Santa Barbara, Calif 360 

KTNM — Tuchumcari, N. M 527 

KTOE— Mankato, Minn 489 

KTOH — Lihue-Kauai, Hawaii 707 

KTOK — Oklahoma City, Okla 588 

KTOP — Topeka, Kans 442 

KTOW — Oklahoma City, Okla 588 

KTRB — Modesto, Calif 351 

KTRC — Santa Fe, N. M 528 

KTRE — Lufkin, Tex 658 

KTRF — Thief River Falls. Minn 495 

KTRH — Houston, Tex 655 

KTRI — Sioux City, Iowa 437 

KTRM — Beaumont, Tex 644 

KTRN — Wichita Falls, Tex 668 

KTRY — Bastrop, La 450 

KTSA — San Antonio, Tex 664 

KTSM — El Paso. Tex 650 

KTSW — Emporia, Kans 439 

KTTR — Rolla, Mo 505 

KITS — Springfield. Mo 508 

KTUC — Tucson, Ariz 333 

KTUL — Tulsa, Okla 590 

KTUR — Turlock, Calif 362 

KTW — Seattle. Wash 686 

KTXC — Big Spring, Tex 644 

KTXJ — Jasper, Tex 656 

KTXL — San Angela, Tex 663 

KTXN — Austin, Tex 643 

KTYL — Mesa, Ariz 330 

KUBA — Yuba City, Calif 364 

KUBC — Montrose, Colo 368 

KUGN — Eugene, Ore 592 

KUIN — Grants Pass, Ore 593 

KUJ — Walla Walla, Wash 688 

KUKI — Ukiah, Calif 362 

KULA — Honolulu, Hawaii 707 

KULE — Ephrata, Wash 683 

KULP — El Campo, Tex 649 

KUNO — Corpus Christi. Tex 647 

KUOA — Siloam Springs, Ark 340 

KURV— Edinburg, Tex 649 

KUTA — Salt Lake City, Utah 671 

KVAL — Brownsville, Tex 645 

KVAN — Vancouver. Wash 688 

KVAS — Astoria, Ore 591 

KVBC — Farmington, N. M 525 

KVCV — Redding, Calif 353 

KVEC — San Luis Obispo, Calif 359 

KVEN — Ventura, Calif 363 

KVER — Albuquerque, N. M 524 

KVET — Austin, Tex 643 

KVFD — Ft. Dodge, Iowa 435 

KVGB — Great Bend. Kans 440 

KVI — Seattle. Wash 686 

KVIC — Victoria, Tex 667 

KVIM — New Iberia, La 453 

KVKM — Monahans, Tex 659 

KVLC — L'ttle Rock, Ark 337 

KVLF — Alpine. Tex 641 

KVLH — Pauls Valley. Okla 589 

KVMA — Magnolia, Ark 339 

KVMC — Colorado City, Tex 646 



310 



KVMV — Twin Falls, Idaho 408 

KVNI — Coeur D'Alene. Idaho 406 

KVNU — Logan, Utah 668 

KVOA — Tucson, Ariz 333 

KVOB — Alexandria, La 450 

KVOC — Casper, Wyo 703 

KVOD — Denver, Colo 365 

KVOE — Santa Ana, Calif 360 

KVOG — Ogden. Utah 669 

KVOL — Lafayette, La 452 

KVON — Napa, Calif 351 

KVOO — Tulsa, Okla 590 

KVOP — Plainview, Tex 662 

KVOR — Colorado Springs, Colo 364 

KVOS — Bellingham, Wash 682 

KVOU — Uvalde, Tex 666 

KVOW — Littlefield, Tex. 657 

KVOX — Moorhead, Minn 491 

KVRC — Arkadelphia, Ark 334 

KVRH — Salida, Colo 368 

KVRS — Rock Springs, Wyo 704 

KVSF — Santa Fe, N. M 526 

KVSM — San Mateo, Calif 360 

KVSO — Ardmore, Okla 585 

KVVC — Ventura, Calif 363 

KVWC — Vernon, Tex 666 

KWAD — Wadena, Minn 495 

KWAK — Stuttgart, Ark 340 

KWAL — Wallace, Idaho 408 

KWAT — Watertown, S. D 632 

KWBB — Wichita, Kans 443 

KWBC — Fort Worth. Tex 651 

KWBE — Beatrice, Neb 512 

KWBG — Boone, Iowa 432 

KWBM — Williston, N. D 572 

KWBR — Oakland, Calif 351 

KWBU — Corpus Christi, Tex 647 

KWBW — Hutchinson, Kans 440 

KWCB — Searcy, Ark 340 

KWCI — Natchitoches, La 453 

KWCO — Chickasha, Okla 585 

KWCR — Cedar Rapids, Iowa 432 

KWDM — Des Moines, Iowa 434 

KWED — Sequin, Tex 664 

KWEI — Weiser, Idaho 409 

KWEM— West Memphis. Ark 340 

KWEW — Hobbs, N. M 525 

KWFC — Hot Springs, Ark 336 

KWFT — Wichita Falls, Tex. 668 

KWG — Stockton. Calif 362 

KWGB — Goodland, Kans 439 

KWHI — Brenham, Tex 645 

KWHK — Hutchinson, Kans 440 

KWHN — Ft. Smith, Ark 336 

KWHW — Altus, Okla 585 

KWIE — Kennewick, Wash 684 

KWIK — Pocatello, Idaho 407 

KWIL — Albany, Ore 591 

KWIN — Ashland, Ore 591 

KWJB — Globe, Ariz 330 

KWIJ — Portland, Ore 597 

KWKC — Abilene, Tex 641 

KWK — St. Louis, Mo 507 

KWKH — Shreveport, La 456 

KWKW — Pasadena, Calif 352 

KWLK — Longview, Wash 684 

KWLM — Willmar, Minn 495 

KWNO — Winona, Minn 495 

KWNW — Wenatchee, Wash 689 

KWOA — Worthington, Minn 495 

KWOC — Poplar Bluff, Mo 505 

KWOE — Clinton, Okla 585 

KWON — Bartlesville, Okla. 585 



KWOR — Worland, Wyo 704 WABJ — 

KWOS — Jefferson City, Mo 502 WABM- 

KWPC — Muscatine, Iowa 436 WABY- 

KWPM — West Plains, Mo 509 WABZ — 

KWRC — Pendleton, Ore 594 WACA- 

KWRE — Warrenton, Mo 509 WACB- 

KWRL — Riverton, Wyo 704 WACE - 

KWRN — Reno, Nev 517 WACL- 

KWRO — Coquille. Ore 592 WACO - 

KWSD — Mt. Shasta, Calif 351 WACR - 

KWSH — Wewaka, Okla 590 WADC - 

KWSL — Lake Charles, La 452 WADE - 

KWSO — Wasco, Calif 363 WAEB — 

KWTC — Barstow, Calif 342 WAEL — 

KWTO — Springfield, Mo 509 WAf B — 

KWTX — Waco, Tex 667 WAGA - 

KWWL — Waterloo, Iowa 438 WAGC - 

KWYO — Sheridan, Wyo 704 WAGE - 

KXA — Seattle, Wash 687 WAGF - 

KXAR — Hope, Ark 336 WAGM - 

KXEL — Waterloo, Iowa 438 WAIM — 

KXEO — Mexico, Mo 504 WAIN — 

KXGI — Ft. Madison, Iowa 435 WAIR — 

KXGN — Glendive, Mont 510 WAIT — 

KXIC — Iowa City, Iowa 435 WAJR — 

KXIT — Dalhart, Tex 647 WAKE- 

KXJK — Forrest City, Ark 335 WAKN- 

KXL — Portland. Ore 597 WAKR - 

KXLA — Pasadena, Calif 352 WAKU- 

KXLE — Ellensburg, Wash 683 WALA - 

KXLF — Butte, Mont 510 WALB — 

KXLJ — Helena, Mont 511 WALD — 

KXLK — Great Falls, Mont 511 WALE — 

KXLL — Missoula, Mont 512 WALK — 

KXLO — Lewiston, Mont 511 WALL — 

KXLQ — Bozeman, Mont 510 WALT — 

KXLR — Little Rock, Ark 337 WAML - 

KXLW — St. Louis, Mo 507 WAMS - 

KXLY — Spokane, Wash 687 WAND- 

KXO — El Centro, Calif 343 WANE- 

KXOA — Sacramento. Calif 354 WANN- 

KXOB — Stockton, Calif 362 WANS — 

KXOC — Chico, Calif 342 WANf- 

KXOK — St. Louis, Mo 507 WAOV- 

KXOL — Fort Worth. Tex 651 WAPA- 

KXOX — Sweetwater, Tex 665 WAPF — 

KXRA — Alexander, Minn 487 WAPI — 

KXRJ — Russellville, Ark 340 WAPO - 

KXRN — Renton, Wash 685 WAPX — 

KXRO — Aberdeen, Wash 682 WARA - 

KXRX — San Jose, Calif 359 WARC — 

KXXX — Colby, Kans 439 WARD- 

KXYZ — Houston. Tex 655 WARE — 

KYA — San Francisco, Calif 357 WARK — 

KYAK — Yakima, Wash 689 WARL — 

KYCA — Prescott, Ariz 332 WARM- 

KYJC — Medf ord. Ore 594 WASK — 

KYMA— Yuma, Ariz 334 WASA- 

KYNO — Fresno, Calif 344 WASL — 

KYOR — Blythe, Calif 342 WATA — 

KYOS — Merced. Calif 350 WATC — 

KYOU — Greeley. Colo 367 WATG — 

KYSM — Mankato. Minn 489 WATH — 

KYUM— Yuma, Ariz 334 WATK — 

KYW — Philadelphia. Pa 609 WATL — 

WAAA — Winston-Salem. N. C 568 WATM- 

WAAB — Worcester. Mass 473 WATN — 

WAAF — Chicago. Ill 410 WATO — 

WAAT — Newark, N. 1 520 WATR — 

WABA — Aquadilla, P. R 709 WATS — 

WABB — Mobile, Ala 326 WATT — 

WABG — Greenwood, Miss 497 WATW- 

WABI — Bangor, Me. 455 WATZ — 

311 



Adrian. Mich. 475 

- Houlton, Me 457 

Albany, N. Y 527 

Albemarle. N. C 555 

- Camden. S. C 625 

Kittanning, Pa 606 

Chicopee-Springfield, Mass. . . 468 

Waycross. Ga 405 

- Waco, Tex 667 

- Columbus. Miss 496 

- Akron, 572 

Wadesboro, N. C 567 

Allentown, Pa 598 

Mayaguez, P. R 709 

Baton Rouge, La 450 

- Atlanta, Ga 393 

- Chattanooga, Tenn 633 

-Syracuse, N. Y 552 

- Dothan, Ala 324 

- Presque Isle, Me 459 

Anderson. S. C 624 

Columbia, Ky 444 

Winston-Salem, N. C 568 

Chicago, 111 411 

Morganiown, W. Va 693 

Greenville. S. C 627 

-Aiken. S. C 624 

■ Akron, 572 

- Latrobe, Pa 607 

Mobile, Ala 327 

Albany, Ga 391 

Walterboro, S. C 630 

Fall River, Mass 468 

Patchogue. N. Y 549 

Middletown, N. Y 537 

Tampa, Fla 390 

- Laurel, Miss 499 

- Wilmington. Del 376 

- Canton, 574 

Ft. Wayne, Ind 426 

- Annapolis, Mo 459 

Anderson, S. C 624 

Richmond, Va 678 

- Vincennes, Ind 431 

- San Juan. P. R 710 

McComb, Miss 499 

Birmingham, Ala 322 

Chattanooga, Tenn 633 

Montgomery, Ala 327 

- Attleboro, Mass 465 

Rochester, N. Y 551 

Johnstown, Pa 606 

Ware, Mass 473 

Hagerstown, Md 464 

Arlington, Va 673 

- Scranton, Pa 617 

Lafayette, Ind 428 

Havre De Grace, Md 464 

Annapolis, Md 459 

Boone, N. C 556 

Gaylord, Mich 481 

Ashland, 573 

Athens, 573 

Antigo, Wis 695 

Atlanta, Ga 393 

Atmore, Ala 321 

Watertown, N. Y 553 

Oak Ridge, Tenn 640 

Waterbury, Conn 375 

Sayre. Pa 617 

Cadillac, Mich 478 

- Ashland, Wis 695 

Alpena. Mich 475 



WAUD — Auburn, Ala 322 

WAUG — Augusta. Ga 395 

WAUX — Waukesha, Wis 702 

WAVA — Ava, 111 409 

WAVE — Louisville, Ky 446 

WAVL — Apollo, Pa 600 

WAVU — Albertville, Ala 321 

WAVZ — New Haven, Conn 373 

WAYB — Waynesboro. Va 681 

WAYN — Rockingham, N. C 565 

WAYS — Charlotte, N. C 556 

WAYX — Waycross, Ga 405 

WAZF — Yazoo City, Miss 501 

WAZL — Hazleton, Pa 605 

WBAC — Cleveland, Tenn 634 

WBAL — Baltimore, Md 461 

WBAP — Fort Worth, Tex 651 

WBAT — Marion, Ind 429 

WBAX — Wilkes-Barre, Pa 619 

WBAY — Green Bay, Wis 696 

WBBB — Burlington. N. C 556 

WBBC — Flint, Mich 480 

WBBM — Chicago. Ill 411 

WBBO — Forest City. N. C 559 

WBBQ — Augusta. Ga 395 

WBBW — Youngstown, 584 

WBBZ — Ponca City, Okla 589 

WBCK — Battle Creek. Mich 476 

WBCM— Bay City, Mich 476 

WBCO — Bessemer-Birmingham, Ala. . . 322 

WBCU — Union. S. C 630 

WBEC — Pittsfield. Mass 471 

WBEJ — Elizabethton, Tenn 634 

WBEL — Beloit, Wis 695 

WBEN — Buffalo. N. Y 529 

WBET — Brockton, Mass 468 

WBEV— Beaver Dam, Wis 695 

WBEX — Chillicothe. 574 

WBGE — Atlanta, Ga 393 

WBGR — Jessup, Ga 400 

WBHB — Htzgerald. Ga 399 

WBHF — Cartersville, Ga 397 

WBHP — Huntsville. Ala 326 

WBIG — Greensboro. N. C 560 

WBIP — Booneville, Miss 496 

WBIR — Knoxville, Tenn 63S 

WBIS — Bristol, Conn 371 

WBIW — Bedford, Ind 424 

WBIZ — Eau Claire, Wis 695 

WBKV — West Bend. Wis 703 

WBLI — Dalton, Ga 399 

WBLK — Clarksburg. W. Va 691 

WBLT — Bedford, Va 673 

WBMD — Baltimore, Md 461 

WBML — Macon, Ga 401 

WBNL — Boonville, Ind 425 

WBNS — Columbus, 577 

WBNX — New York, N. Y 537 

WBNY — Buffalo, N. Y 529 

WBOB — Galax. Va 675 

WBOC — Salisbury, Md 465 

WBOK — New Orleans, La 454 

WBOW — Terre Haute. Ind 430 

WBPZ — Lock Haven, Pa 608 

WBRC — Birmingham, Ala 322 

WBRD — Ft. Lauderdale. Fla 380 

WBRE — Wilkes-Barre. Pa 619 

WBRK — Pittsfield. Mass 472 

WBRM — Marion. N. C 563 

WBRW — Welch. W. Va 694 

WBRY — Waterbury. Conn 375 

WBSC — Bennettsville. S. C 625 

WBSM — New Bedford, Mass 471 



WBSR — Pensacola, Fla 388 

WBT — Charlotte. N. C 556 

WBTA — Batavia. N. Y 528 

WBTH — Williamson, W. Va 694 

WBTM — Danville, Va 675 

WBUD — Trenton, N. J 522 

WBUD — Morrisville, Pa 609 

WBUT — Butler. Pa 601 

WBUX — Doylestown, Pa 602 

WBUY — Lexington, N. C 562 

WBVP — Beaver Falls, Pa 600 

WBYS — Canton, 111 410 

WBZ-WBZA — Boston-Springfield, Mass. . 465 

WEZA-WBZ — Springfield-Boston, Mass.. 472 

WCAE — Pittsburgh, Pa 615 

WCAM — Camden, N. 1 520 

WCAO — Baltimore. Md 461 

WCAP — Lowell. Mass 471 

WCAR — Pontiac, Mich 485 

WCAU — Philadelphia, Pa 611 

WCAV — Norfolk, Va 677 

WC AW — Charleston, W. Va 690 

WCAX — Burlington, Vt 672 

WCAZ — Carthage, 111 410 

WCBA — Corning, N. Y 531 

WCBC — Anderson, Ind 424 

WCBD — Chicago, 111 413 

WCBI — Columbus, Miss 497 

WCBM — Baltimore, Md 461 

WCBS — New York, N. Y 537 

WCBT — Roanoke Rapids, N. C 565 

WCCC — Hartford, Conn 372 

WCCO — Minneapolis, Minn 490 

WCCM — Lawrence, Mass 470 

WCCP — Savannah, Ga 402 

WCDL — Carbondale. Pa 601 

WCDT — Winchester, Tenn 641 

WCEC — Rocky Mount, N. C 565 

WCED — Dubois, Pa 602 

WCEM — Cambridge, Md 463 

WCEN — Mt. Pleasant, Mich 484 

WCFL — Chicago. Ill 411 

WCFV — Clifton Forge, Va 674 

WCHA — Chambersburg, Pa 601 

WCHS — Charleston, W. Va 690 

WCHV — Charllottesville. Va 674 

WCIL — Carbondale, 111 410 

WCIU — Columbia, Miss 496 

WCKB — Dunn, N. C 557 

WCKY — Cincinnati, 574 

WCLC — Flint, Mich 480 

WCLI — Corning, N. Y 531 

WCLD — Cleveland, Miss 496 

WCLO — Janesville, Wis 697 

WCLT — Newark, 581 

WCMA — Corinth, Miss 497 

WCMB — Lemoyne, Pa 607 

WCMC — Wildwood, N. J 523 

WCMI — Ashland, Ky 443 

WCMN — Areoibo, P. R 709 

WCMW — Canton, 574 

WCNB — Connersville, Ind 425 

WCNC — Elizabeth City, N. C 558 

WCNH — Quincy, Fla 388 

WCNR — Bloomsburg, Pa 600 

WCNT — Centralia, 111 410 

WCNU — Crestview, Fla 379 

WCNX — Middletown, Conn 373 

WCOA — Pensacola, Fla 388 

WCOC — Meridian, Miss 499 

WCOG — Greensboro, N. C 559 

WCOH — Newman, Ga 401 

WCOI — Coatesville, Pa 602 



312 



WCOL — Columbus, 578 WDUN 

WCOM — Parkersburg, W. Va 693 WDUZ - 

WCOP — Boston. Mass 465 WDVA 

WCOR — Lebanon. Tenn 637 WDWD 

WCOS — Columbia, S. C 626 WDWS 

WCOU — Lewiston. Me 457 WDXB - 

WCOV — Montgomery, Ala 327 WDXE 

WCOW — South St. Paul. Minn 493 WDXI - 

WCPA — Clearfield, Pa 602 WDYK 

WCPM — Cumberland, Ky 445 WDZ — 

WCPO — Cincinnati, 574 WEAB 

WCPS — Tarboro, N. C 566 WEAM 

WCRA — Effingham 111 416 WEAR 

WCRB — Waltham, Mass 473 WEAN 

WCRI — Scottsboro, Ala 328 WEAS - 

WCRK — Morristown, Tenn 639 WEAT- 

WCRO — Johnstown, Pa 606 WEAU 

WCRS — Greenwood, S. C 628 WEAV 

WCRW — Chicago, 111 413 WEBC - 

WCSC — Charleston, S. C 625 WEBJ - 

WCSH — Portland, Me 459 WEBK - 

WCSI — Columbus, Ind 425 WEBQ - 

WCSS — Amsterdam, N. Y 528 WEBR - 

WCT A — Andalusia, Ala 321 WEDC - 

WCTC — New Brunswick, N. 1 522 WEDO 

WCTT — Corbin. Ky 444 WEDR- 

WCUE — Akron, 573 WEEB - 

WCUM — Cumberland, Md 463 WEED - 

WCVA — Culpeper, Va 674 WEEI - 

WCVI — Connellsville, Pa 602 WEEK- 

WCVS — Springfield, III 422 WEEU - 

WCYB — Bristol, Va 674 WEGO 

WDAD — Indiana, Pa 606 WEIM - 

WDAE — Tampa. Fla 390 WEIR- 

WDAF — Kansas City. Mo 504 WEKR - 

WD AK — Columbus, Ga 397 WEKZ - 

WD AN — Danville, 111 415 WELC- 

WDAR — Savannah, Ga 402 WELI - 

WD AS — Philadelphia, Pa 611 WELL - 

WDAY — Fargo. N. D 569 WELM 

WDFC — Escanaba. Mich 480 WELO - 

WDBI — Roanoke, Va 680 WELP - 

WDBL — Springfield, Tenn 640 WELR - 

WDBO — Orlando, Fla 386 WELS - 

WDFQ — Dubuque, Iowa 435 WEMP - 

WDEC — Americus, Ga 391 WENA 

WDEF — Chattanooga, Tenn 633 WENC - 

WDEL — Wilmington, Del 376 WENE- 

WDEM — Providence, R. 1 623 WFNK - 

WDEV — Waterbury, Vt 673 WENR 

WDGY — Minneapolis, Minn 490 WENT - 

WDHL — Bradenton. Fla 379 WENY • 

WDIA — Memphis, Tenn 638 WEOA 

WDIG — Dothan, Ala 324 WEOK 

WDKD — Kingstree, S. C 628 WEOL - 

WDLA — Walton, N. Y 553 WEPM - 

WDLB — Marshfield, Wis 698 WERC - 

WDLP — Panama City, Fla 387 WERD - 

WDMG — Douglas, Ga 399 WERE - 

WDMJ — Marquette, Mich 484 WERH- 

WDNC — Durham, N. C 557 WERI - 

WDNE — Elkins. W. Va 691 WESA - 

WDOD — Chattanooga, Tenn 633 WESB - 

WDOK — Cleveland, 575 WESC - 

WDOR — Sturgeon Bay. Wis 701 WEST- 

WDOS — Oneonta, N. Y 547 WESX - 

WDOV — Dover. Del 376 WETB- 

WDRC — Hartford, Conn 372 WETO - 

WDSC— Dillon, S. C 626 WEVD - 

WDSG — Dyersburg, Tenn 634 WEVE - 

WDSM — Superior, Wis 701 WEW - 

WDSR — Lake City, Fla 383 WEWO 

WDSU — New Orleans, La 454 WEXL- 

313 



Gainesville, Ga 400 

Green Bay, Wis 696 

Danville, Va 675 

- Dawson, Ga 399 

— Champaign, 111 410 

— Chattanooga, Tenn 634 

— Lawrenceburg, Tenn 637 

— Jackson, Tenn 635 

— Cumberland, Md 463 

Decatur. Ill 416 

— Greer, S. C 628 

— Arlington. Va 673 

— Pensacola, Fla 388 

— Providence, R. 1 623 

— Atlanta-Decatur, Ga 393 

— Lake Worth, Fla 383 

— Eau Claire, Wis 696 

— Plattsburg, N. Y 549 

— Duluth, Minn 488 

— Brewton, Ala 323 

— Tampa, Fla 390 

— Harrisburg, 111 417 

-Buffalo, N. Y 529 

— Chicago, 111 413 

— McKeesport, Pa 608 

— Birmingham, Ala 322 

— Southern Pines. N. C 566 

— Rocky Mount, N. C 565 

— Boston, Mass 467 

— Peoria, 111 420 

— Reading, Pa 616 

— Concord, N. C 557 

— Fitchburg, Mass 469 

— Weirton. W. Va 694 

— Fayetteville, Tenn 635 

— Monroe. Wis 700 

-Welch, W. Va 694 

— New Haven, Conn 374 

— Battle Creek, Mich 476 

— Elmira, N. Y 531 

— Tupelo, Miss 500 

-Easley, S. C 627 

— Roanoke, Ala 328 

— Kinston, N. C 562 

— Milwaukee, Wis 699 

— Bayamon, P. R 709 

— Whiteville, N. C 567 

— Binghamton-Endico'.t, N. Y 528 

— Union City, Tenn 640 

— Chicago, 111 413 

— Johnstown-Gloversville, N. Y. . . 535 

— Elmira, N. Y 533 

— Evansville. Ind 425 

— Poughkeepsie, N. Y 549 

— Elyria-Lorain, 579 

— Martinsburg. W. Va 692 

— Erie, Pa 602 

— Atlanta, Ga 393 

— Cleveland, 575 

— Hamilton, Ala 326 

— Westerly, R. 1 624 

— ChaTleroi. Pa 601 

— Bradford, Pa 600 

— Greenville, S. C 627 

— Easton, Pa 602 

— Salem, Mass 472 

— Johnson City, Tenn 636 

— Gadsden, Ala 325 

— New York. N. Y 539 

— Eveleth. Minn 488 

— St. Louis, Mo 507 

— Laurinburg, N. C 562 

- Royal Oak, Mich, 486 



WFAA — Dallas, Tex 648 

WFAI — Fayetteville. N. C 558 

WFAS — White Plains, N. Y 554 

WFAU — Augusta, Me 456 

WFAX — Falls Church, Va 675 

WFBC — Greenville. S. C 627 

WFBG — Altoona. Pa 599 

WFBL — Syracuse, N. Y 552 

WFBM — Indianapolis, Ind 427 

WFBR — Baltimore. Md 461 

WFCB — Dunkirk, N. Y 531 

WFDF — Flint, Mich 481 

WFEA — Manchester, N. H 518 

WFEB — Sylacauga, Ala 328 

WFEC — Miami, Fla 384 

WFGM — Fitchburg, Mass 469 

WFGN — Gaffney. S. C 627 

WFHG — Bristol, Va 674 

WFHR — Wisconsin Rapids, Wis 703 

WFIG — Sumter, S. C 630 

WFIL — Philadelphia, Pa 613 

WFIN — Findlay, 579 

WFKY — Frankfort. Ky 445 

WFLA — Tampa, Fla 390 

WFIB — Fayetteville, N. C 558 

WFLO — Farmvills, Va 675 

WFMC — Goldsboro, N. C 559 

WFMD — Frederick. Md 463 

WFMH — Cullman, Ala 323 

WFMJ — Youngstown. 584 

WFMW — Madisonville. Ky 447 

WFNC — Fayetteville. N. C 558 

WFNS — Burlington. N. C 556 

WFOM — Marietta, Ga 401 

WFOR — Hattiesburg, Miss 498 

WFOX — Milwaukee, Wis 699 

WFOY — St. Augustine, Fla 388 

WFPA — Ft. Payne. Ala 325 

WFPG — Atlantic City, N. J 520 

WFPM — Fort Valley, Ga 400 

WFRC — Reidsville. N. C 564 

WFRL — Freeport. Ill 417 

WFRO — Fremont, 579 

WFRP — Savannah, Ga 402 

WFRX — West Frankfort, 111 425 

WFTC — Kinston, N. C 562 

WFTL — Ft. Lauderdale, Fla 380 

WFTM — Maysville. Ky 448 

WFTR — Front Royal, Va 675 

WFUL — Fulton. Ky 445 

WFUN — Huntsville. Ala 326 

WFUR — Grand Rapids. Mich 481 

WFVA — Fredericksburg, Va 675 

WFVG — Fuquay Springs, N. C 559 

WFYC — Alam, Mich 475 

WGAA — Cedartown, Ga 397 

WGAC — Augusta. Ga 395 

WGAD — Gadsden. Ala 325 

WGAF — Valdosta, Ga 404 

WGAI — Elizabeth City, N. C 558 

WGAL — Lancaster, Pa 606 

WGAN — Portland. Me 458 

WGAP — Maryville. Tenn 637 

WGAR — Cleveland, 575 

WGAT — Ut : ca. N. Y 553 

WGAU — Athens, Ga 391 

WGAY — Silver Springs, Md 465 

WGBA — Columbus. Ga 397 

WGBB — Freeport. N. Y 533 

WGEF — Evansville, Ind 425 

WGBI — Scranton. Pa 617 

WGBG — Greensboro. N. C 560 

WGBR — Goldsboro. N. C 559 



314 



WGBS — Miami, Fla 384 

WGCB — Red Lion, Pa 617 

WGCD — Chester. S. C 626 

WGCM — Gulfport, Miss 497 

WGEM — Quincy. Ill 421 

WGES — Chicago, 111 413 

WGET — Gettysburg, Pa 603 

WGEZ — Beloit. Wis 695 

WGFG — Kalamazoo, Mich 483 

WGGA — Gainesville. Ga 400 

WGGG — Gainesville. Fla 381 

WGGH — Marion, 111 418 

WGH— Newport News. Va 677 

WGHN — Grand Haven, Mich 481 

WGIG — Brunswick, Ga 396 

WGIL — Galesburg, 111 417 

WGIV — Charlotte, N. C 557 

WGKV — Charleston, W. Va 690 

WGL — Ft. Wayne. Ind 426 

WGLS — Decatur, Ga 399 

WGMS — Washington, D. C 377 

WGN — Chicago. Ill 413 

WGNC — Gastonia, N. C 559 

WGNI — Wilmington. N. C 567 

WGNR — New Rochelle, N. Y 537 

WGNS — Murfreesboro. Tenn 639 

WGNY — Newburgh. N. Y 537 

WGOV — Valdosta. Ga 404 

WGPA — Bethlehem, Pa 600 

WGPC — Albany, Ga 391 

WGR — Buffalo, N. Y 529 

WGRA — Cairo, Ga 396 

WGRC — Louisville, Ky 446 

WGRD — Grand Rapids, Mich 481 

WGRM — Greenwood, Miss 497 

WGRO — Bay City, Mich. 476 

WGRV — Greeneville, Tenn 635 

WGRY — Gary, Ind 426 

WGSM — Huntington, N. Y 534 

WGST — Atlanta. Ga 392 

WGSV — Guntersville. Ala 325 

WGTA — Summerville, Ga 403 

WGTC — Greenville. N. C 560 

WGTL — Kannapolis, N. C 562 

WGTM — Wilson, N. C 568 

WGTN — Georgetown, S. C 627 

WGTJY — Bangor. Me 457 

WGVA — Geneva. N. Y 533 

WGVM — Greenville, Miss 497 

WGWC — Selma. Ala 328 

WGWD — Gadsden, Ala. 325 

WGWR — Asheboro, N. C 555 

WGY — Schenectady, N. Y 552 

WGYV — Greenville. Ala 325 

WHA — Madison, Wis 697 

WHAI — Greenfield, Mass 470 

WHAK — Rogers City, Mich 486 

WHAL — Shelbyville, Tenn 640 

WHAM — Rochester, N. Y 549 

WHAN — Charleston, S. C 625 

WHAP — Hopewell. Va 676 

WHAR — Clarksburg, W. Va 691 

WHAS — Louisville, Ky 446 

WHAT — Philadelphia, Pa 611 

WHAV — Haverhill, Mass 470 

WHAW — Weston, W. Va 694 

WHAY — New Britain, Conn. 373 

WHB— Kansas City, Mo 504 

WHBB — Selma. Ala 328 

WHBC — Canton. 574 

WHBF — Rock Island. Ill 422 

WHBI — Newark, N. 1 521 

WHBL — Sheboygan, Wis 701 



WHBO — Tampa. Fla 390 

WHBQ — Memphis, Tenn 638 

WHBS — Huntsville. Ala 326 

WHBT — Harriman, Tenn 635 

WHBU — Anderson, Ind 424 

WHBY — Appleton, Wis 695 

WHCC — Waynesville, N. C 567 

WHCU — Ithaca, N. Y 534 

WHDF — Houghton, Mich 482 

WHDH — Boston, Mass 468 

WHDL — Olean, N. Y 547 

WHEB — Portsmouth, N. H 519 

WHEC — Rochester, N. Y 551 

WHED — Washington, N. C 567 

WHEE — Boston, Mass 467 

WHFB — Benton Harbor, Mich 476 

WHFC — Chicago, 111 413 

WHGB — Harrisburg, Pa 603 

WHHH — Warren, 584 

WHHM — Memphis, Tenn 638 

WHIM — Providence, R. 1 623 

WHIN — Gallatin, Tenn 635 

WHIO — Dayton, 578 

WHIP — Mooresville, N. C 563 

WHIR — Danville, Ky 445 

WHIS — Bluefield, W. Va 690 

WHIT — New Bern, N. C 563 

WHIZ — Zanesville, 584 

WHJB — Greensburg, Pa 603 

WHJC — Matewan, W. Va 692 

WHK — Cleveland, 575 

WHKC — Columbus, 578 

WHKK— Akron, 573 

WHKP — Hendersonville, N. C 561 

WHKY — Hickory. N. C 561 

WHLB — Virginia, Minn 495 

WHLD — Niagara Falls. N. Y 547 

WHLF — South Boston. Va 680 

WHLI — Hempstead, N. Y 533 

WHLL — Wheeling, W. Va 694 

WHLM — Bloomsburg, Pa 600 

WHLN — Harlan, Ky 445 

WHLS — Port Huron, Mich 485 

WHMA — Anniston, Ala 321 

WHMP — Northampton, Mass 471 

WHNC — Henderson, N. C 561 

WHO — Des Moines. Iowa 434 

WHOB — Gardner, Mass 470 

WHOC — Philadelphia. Miss 500 

WHOD — Homestead, Pa 606 

WHOK — Lancaster, 580 

WHOL — Allentown, Pa 598 

WHOM — New York, N. Y 537 

WHOO — Orlando. Fla 387 

WHOP — Hopkinsville, Ky 446 

WHOS — Decatur. Ala 323 

WHOT — South Bend. Ind 430 

WHOW — Clinton, 111 415 

WHP — Harrisburg, Pa 605 

WHPE — High Point, N. C 561 

WHRV — Ann Arbor, Mich 475 

WHSC — Hartsviile, S. C 628 

WHSY — Hattiesburg, Miss 498 

WHTB — Talladega, Ala 329 

WHTC — Holland, Mich 482 

WHTN — Huntington, W. Va 692 

WHUB — Cookeville. Tenn 634 

WHUC — Hudson. N. Y 534 

WHUM — Reading, Pa 616 

WHUN — Huntington, Pa 606 

WHVR — Hanover. Pa. 603 

WHWB— Rutland. Vt 672 

WHWL — Nanticoke. Pa 609 



WHYN — Holyoke. Mass 470 

WHYU — Newport News, Va. 677 

WIAC — San Juan, P. R 711 

WIAM— Williamston, N. C 567 

WIBA — Madison, Wis 697 

WIBB — Macon. Ga 401 

WIBC — Indainapolis, Ind 427 

WIBG — Philadelphia, Pa 613 

WIBK — Knoxville, Tenn 636 

WIBM — Jackson. Mich 483 

WIBR — Baton Rouge. La 450 

WIBU — Poynette, Wis 700 

WIBV — Belleville, 111 409 

WIBW — Topeka, Kans 442 

WIBX — Utica, N. Y 553 

WICA — Ashtabula, 573 

WICC — Bridgeport, Conn 371 

WICH — Norwich, Conn 374 

WICY— Malone, N. Y 535 

WIDE — Biddeford, Me 457 

WIEL — Elizabethtown, Ky 445 

WIFM — Elkin, N. C 558 

WIGM — Medford, Wis 698 

WIHL — Hammond, La 451 

WIKB — Iron River, Mich 482 

WIKC — Bogalusa, La 451 

WIKK — Erie, Pa 603 

WIKY — Evansville, Ind 425 

WIL — St. Louis, Mo 508 

WILD — Birmingham, Ala 322 

WILE — Cambridge, 573 

WILK — Wilkes-Barre, Pa 619 

WILM — Wilmington, Del 376 

WILS — Lansing, Mich 483 

WIMA — Lima. 580 

WIMS — Michigan City. Ind 429 

WINA — Charlottesville. Va. 674 

WINC — Winchester, Va 681 

WIND — Chicago, 111 413 

WING — Dayton, 578 

WINK — Ft. Myers, Fla. 381 

WINN — Louisville, Ky 447 

WINR — Binghamton, N. Y 528 

WINS — New York, N. Y 539 

WINX — Rockville, Md 464 

WINZ — Miami Beach, Fla 386 

WIOD — Miami, Fla 385 

WIOU _ Kokomo, Ind. 428 

W!P — Philadelphia, Pa 613 

WIPC — Lake Wales, Fla 383 

WIPR — San Juan, P. R 710 

WIRA — Fort Pierce, Fla 381 

WIRB — Enterprise. Ala 324 

WIRC — Hickory, N. C 561 

WIRE — Indianapolis, Ind 427 

WIRJ — Humboldt, Tenn 635 

WIRK — West Palm Beach, Fla 391 

WIRL — Peoria, 111 420 

WIRO — Ironton, 580 

WIRY — Plattsburg, N. Y 549 

WIS — Columbia, S. C 626 

WISC — Madison, Wis 698 

WISE — Asheville, N. C 555 

WISH — Indianapolis, Ind 428 

WISL — Shamokin, Pa 618 

WISN — Milwaukee, Wis 699 

WISR — Butler, Pa 601 

WIST — Charlotte, N. C 557 

WITA — San Juan, P. R 711 

WITH — Baltimore, Md 463 

WITZ — Jasper, Ind. 428 

WIVY — Jacksonville, Fla. 381 

WIZE — Springfield. 582 



315 



WJAC — Johnstown, Pa 606 

WJAG — Norfolk, Neb 514 

WJAM — Marion, Ala 326 

WJAR — Providence. R. 1 624 

WJAS — Pittsburgh, Pa 615 

WJAT — Swainsboro, Ga 403 

WJAY — Mullins, S. C 629 

WJAX — Jacksonville. Fla 382 

WJBB — Haleyville. Ala 325 

WJBC — Bloomington, 111 409 

WJBF — Augusta. Ga 395 

WJBK — Detroit, Mich 478 

WJBO — Baton Rouge, La 451 

WJBS — Deland, Fla 380 

WJBW — New Orleans, La 454 

WJBY — Gadsden, Ala 325 

WJCD — Seymour, Ind 430 

WJCM — Sebring. Fla 389 

WJDA — Quincy, Mass 472 

WJDX — Jackson, Miss 498 

WJEF — Grand Rapids, Mich 482 

WJEH — Gallipolis. 580 

WJEJ — Hagerstown, Md 464 

WJEL — Springfield, 582 

WJER — Dover, 579 

WJET — Erie, Pa 603 

WJHL — Johnson City, Tenn 636 

WJHO — Opelika. Ala 328 

WJHP — Jacksonville, Fla 381 

WJIG — Tullahoma. Tenn 640 

WJIM — Lansing, Mich 484 

WJIV — Savannah, Ga 402 

WJJD — Chicago, 111 415 

WJJJ — Montgomery, Ala 327 

WJJL — Niagara Falls, N. Y 547 

WJJM — Lewisburg, Tenn 637 

WJKO — Springfield, Mass 472 

WJLB — Detroit, Mich 478 

WJLD — Bessemer, Ala 322 

WJLK — Asbury Park, N. J 519 

WJLS — Beckley, W. Va 690 

WJMA — Orange, Va 678 

WJMB — Brookhaven, Miss 496 

WJMC — Rice Lake. Wis 701 

WJMJ — Philadelphia, Pa 611 

WJMO — Cleveland, 576 

WJMR — New Orleans, La 454 

WJMS — Ironwood, Mich 483 

WJMW — Athens, Ala 321 

WJMX — Florence, S. C 627 

WJNC — Jacksonville, N. C 561 

WJNO — West Palm Beach. Fla 391 

WJOB — Hammond. Ind 426 

WJOC — Jamestown. N. Y 535 

WJOI — Florence, Ala 324 

WJOL — Joliet. Ill 417 

WJON — St. Cloud, Minn 493 

WJOY — Burlington. Vt 672 

WJPA — Washington, Pa 619 

WJPD — Ishpeming, Mich 483 

WJPF — Herrin, 111 417 

WJPG — Green Bay. Wis 696 

WJPR — Greenville, Miss 497 

WJPS — Evansville, Ind 426 

WJQS — Jackson, Miss 498 

WJR — Detroit. Mich 480 

WJRD — Tuscaloosa. Ala 329 

WJRI — Lenoir. N. C 562 

WJSW — Altoona, Pa 599 

WJTN — Jamestown, N. Y 535 

WJVA — South Bend, Ind 430 

WJVB — Jacksonville Beach. Fla 383 

WJW — Cleveland. O 576 



WJWL — Georgetown, Del 376 

WJXN — Jackson. Miss 498 

WJZ — New York. N. Y 539 

WJZM — Clarksville. Tenn 634 

WKAB — Mobile. Ala. 327 

WKAI — Macomb. Ill 418 

WKAL — Rome. N. Y 551 

WKAM — Warsaw. Ind 431 

WKAN — Kankakee. Ill 418 

WRAP — Allentown. Pa 599 

WKAQ — San Juan. P. R 711 

WKAT — Miami Beach. Fla 386 

WKAY — Glasgow. Ky 445 

WKBC — North Wilkesboro. N. C 564 

WKBH — La Crosse, Wis 697 

WKBI — St. Marys, Pa 617 

WKBN — Youngstown, 584 

WKBO — Harrisburg, Pa 605 

WKBR — Manchester, N. H 518 

WKBS — Oyster Bay, N. Y 547 

WKBV — Richmond, Ind 429 

WKBW — Buffalo, N. Y 531 

WKBZ — Muskegon. Mich 485 

WKCT — Bowling Green, Ky 444 

WKDA — Nashville, Tenn 639 

WKDK — Newberry, S. C 629 

WKDN — Camden, N. J 520 

WKEU — Griffin, Ga 400 

WKEY — Covington. Va 674 

WKGN — Knoxville. Tenn 636 

WKHM — Jackson, Mich 483 

WKIC — Hazard, Ky 445 

WKID — Urbana. Ill 423 

WKIN — Kingsport, Tenn 636 

WKIP — Poughkeepsie, N. Y 549 

WKJB — Mayaguez, P. R 709 

WKJG — Ft. Wayne. Ind 426 

WKLA — Ludington. Mich 484 

WKLF — Clanton, Ala 323 

WKLJ — Sparta, Wis 701 

WKLK — Cloquet, Minn 488 

WKLO — Louisville, Ky 447 

WKLV — Blackstone. Va 673 

WKLX — Lexington, Ky 446 

WKLY — Hartwell, Ga 400 

WKMH — Dearborn, Mich 478 

WKNA — Charleston, W. Va 691 

WKNB — New Britain, Conn 373 

WKNE — Ksene. N. H 518 

WKNK — Muskegon, Mich 485 

WKNX — Saginaw, Mich 486 

WKNY— Kingston. N. Y 535 

WKOK — Sunbury. Pa 618 

WKOP — Binghamton, N. Y 528 

WKOW — Madison, Wis 698 

WKOX — Framingham, Mass 469 

WKOY — Bluefield, W. Va 690 

WKOZ — Kosciusko, Miss 499 

WKPA — New Kensington, Pa 609 

WKPT — Kingsport, Tenn 636 

WKRC — Cincinnati, 574 

WKRG — Mobile, Ala 327 

WKRM — Columbia, Tenn 634 

WKRO — Cairo. Ill 410 

WKRS — Waukegan, 111 424 

WKRT — Cortland, N. Y 531 

WKRZ — Oil City, Pa 609 

WKSR — Pulaski, Tenn 640 

WKST — New Castle. Pa 609 

WKTG — Thomasville. Ga 403 

WKTM — Mayfield. Ky 447 

WKTY — La Crosse, Wis 697 

WKUL — Cullman, Ala. 323 



316 



WKVA — Lewistown, Pa 608 

WKVM — San Jucm. P. R 710 

WKWF — Key West. Fla 383 

WKWK — Wheeling. W. Va 694 

WKXL — Concord. N. H 517 

WKXY — Sarasota, Fla 389 

WKY — Oklahoma City. Okla 588 

WKYB — Paducah. Ky 448 

WKYW — Louisville. Ky 447 

WKZO — Kalamazoo. Mich 483 

WLAC — Nashville. Tenn 639 

WLAD — Danbury, Conn 371 

WLAG — La Grange. Ga 400 

WLAK — Lakeland. Fla 383 

WLAM — Lewiston, Me 458 

WLAN — Lancaster, Pa 607 

WLAP — Lexington, Ky 446 

WLAQ — Rome, Ga 402 

WLAR — Athens, Tenn 633 

WLAT — Conway, S. C 626 

WLAU — Laurel, Miss 499 

WLAV — Grand Rapids, Mich 482 

WLAW — Lawrence, Mass 470 

WLAY — Muscle Shoals, Ala 328 

WLBB — Carrollton, Ga 397 

WLBC — Muncie, Ind 429 

WLBE — Leesburg-Eustis, Fla 384 

WLBG — Laurens, S. C 628 

WLBH — Mattoon, 111 418 

WLBJ — Bowling Green, Ky 444 

WLBK — De Kalb, 111 416 

WLBR — Lebanon, Pa 607 

WLBS — Birmingham, Ala 322 

WLBZ — Bangor. Me 457 

WLCK — Campbellsville, Ky 444 

WLCM — Lancaster. S. C 628 

WLCR — Torrington. Conn 375 

WLCS — Baton Rouge. La 451 

WLCX — La Crosse, Wis 697 

WLDS — Jacksonville, 111 417 

WLDY — Ladysmith, Wis 697 

WIEA — Homell. N. Y 533 

WLEC — Sandusky, 582 

WLEE — Richmond, Va 678 

WLET — Toccoa, Ga 404 

WLEU — Erie, Pa 603 

WLEW — Bad Axe, Mich 476 

WLEX — Lexington, Ky 446 

WLIB — New York, N. Y 541 

WLIL — Lenoir City, Tenn 637 

WLIN — Merrill, Wis 699 

WLIO — East Liverpool. 579 

WLIP — Kenosha, Wis 697 

WLIZ — Bridgeport, Conn 371 

WLLH — Lowell-Lawrence, Mass 471 

WJMO — Cleveland, 576 

WLNA — Peekskill, N. Y 549 

WLNH — Laconia, N. H 518 

WLOA — Braddock, Pa 600 

WLOE — Leaksville, N. C 562 

WLOF — Orlando. Fla 387 

WLOG — Logan. W. Va 692 

WLOH — Princeton, W. Va 693 

WLOI — La Forte, Ind 428 

WLOK — Lima, 580 

WLOL — Minneapolis, Minn 490 

WLOS — Asheville, N. C 555 

WLOU — Louisville, Ky 447 

WLOW — Norfolk, Va 677 

WLOX — Biloxi-GuHport, Miss 496 

WLPM — Suffolk. Va 681 

WLPO — La Salle. Ill 418 

WLRP — New Albany, Xnc 429 



WLS — Chicago. Ill 415 

WLSI — Pikeville. Ky 449 

WLTC — Gastonia, N. C 559 

WLVA — Lynchburg. Va 676 

WLW — Cincinnati. 575 

WLXW — Carlisle. Pa 601 

WLYC — Williamsport. Pa 620 

WLYN — Lynn, Mass 471 

WMAJ — State College. Pa 618 

WMAK — Nashville. Tenn 639 

WMAL — Washington. D. C 377 

WMAM — Marinette, Wis 698 

WMAN — Mansfield, 580 

WMAP — Monroe, N. C 563 

WMAQ — Chicago, 111 415 

WMAS — Springfield. Mass 472 

WMAW — Milwaukee. Wis 699 

WMAY — Springfield, 111 422 

WMAZ — Macon, Ga 401 

WMBC — Macon, Miss 499 

WMBD — Peoria, 111 421 

WMBG — Richmond, Va 679 

WMBH — Joplin, Mo 503 

WMBL — Morehead City, N. C 563 

WMBM — Miami Beach, Fla 386 

WMBN — Petoskey, Mich 485 

WMBO — Auburn, N. Y 528 

WMBR — Jacksonville, Fla 382 

WMBS — Uniontown, Pa 619 

WMC — Memphis, Tenn 638 

WMCA — New York, N. Y 539 

WMCK — McKeesport, Pa 608 

WMDD — Fajardo. P. R 709 

WMDN — Midland, Mich 484 

WMEV — Marion. Va 676 

WBEX — Boston, Mass 467 

WMFD — Wilmington, N. C 568 

WMFG — Hibbing, Minn 489 

WMFJ — Daytona Beach, Fla 380 

WMFR — High Point, N. C 561 

WMFS — Chattanooga, Tenn 634 

WMFT — Florence. Ala 324 

WMGA — Moultrie, Ga 401 

WMGM — New York, N. Y 539 

WMGR — Bainbridge, Ga 396 

WMGW — Meadville, Pa 608 

WMGY — Montgomery, Ala 327 

WMID — Atlantic City, N, J 519 

WMIE — Miami, Fla 385 

WMIK — Middleboro, Ky 448 

WMIL — Milwaukee. Wis 699 

WMIN — St. Paul, Minn 493 

WMIQ — Iron Mountain, Mich 482 

WMIS — Natchez. Miss 500 

WMIX — Mt. Vernon. Ill 420 

WMJM — Cordele, Ga 397 

WMLS — Sylacauga, Ala 329 

WMLT — Dublin. Ga 399 

WMMB — Melbourne. Fla 384 

WMMN — Fairmont, W. Va 691 

WMMT — McMinnville, Tenn 637 

WMMW — Meriden, Conn 373 

WMNB — North Adams. Mass 471 

WMNC — Morganton. N. C 563 

WMNE — Menomonie, Wis 699 

WMOA — Marietta, 581 

WMOC — Covington, Ga 399 

WMOD — Moundsville, W. Va 693 

WMOG — Brunswick, Ga 396 

WMOH — Hamilton, 580 

WMOK — Metropolis, 111 419 

WMON — Montgomery, W. Va 692 

WMOU — Berlin, N. H 517 



317 



WMOX — Meridian, Miss 499 

WMPM — Smithfield. N. C 566 

WMPS — Memphis. Term. 638 

WMRA —Myrtle Beach. S. C 629 

WMRC — Greenville. S. C 628 

WMRF — Lewistown, Pa 608 

WMRN — Marion, 581 

WMRO — Aurora. Ill 409 

WMRP — Flint, Mich. 481 

WMRY — New Orleans, La 455 

WMSA — Massena. N. Y 537 

WMSC — Columbia, S. C 626 

WMSL — Decatur, Ala 324 

WMT — Cedar Rapids, Iowa 432 

WMTC— Vancleve, Ky 449 

WMTE — Manistee, Mich 484 

WMTR — Morristown, N. J 520 

WMUR — Manchester, N. H 519 

WMUS — Muskegon, Mich 485 

WMUU — Greenville, S, C 628 

WMVA — Martinsville, Va 676 

WMVG — Milledgeville, Ga 401 

WNAC — Boston, Mass 468 

WNAB — Bridgeport, Conn 371 

WNAE — Warren, Pa 619 

WNAG — Grenada, Miss 497 

WNAH — Nashville, Tenn 639 

WNAM — Neenah-Menasha, Wis 700 

WNAO — Raleigh, N. C 564 

WNAR — Norristown, Pa 609 

WNAT — Natchez, Miss 500 

WNAV — Annapolis, Md 459 

WNAW — North Adams, Mass 471 

WNAX — Yankton, S. D 632 

WNBC — New York, N. Y 541 

WNBF — Binghamton, N. Y 528 

WNBH — New Bedford, Mass 471 

WNBS — Murray, Ky 448 

WNBZ — Saranac Lake, N. Y 551 

WNCC — Barnsboro, Pa 600 

WNDB — Daytona Beach, Fla 380 

WNDR — Syracuse, N. Y 552 

WNEB — Worcester, Mass 473 

WNEL — San Juan, P. R 711 

WNER — Live Oak, Fla 384 

WNEW — New York, N, Y 543 

WNEX — Macon, Ga 401 

WNGO — Mayfield, Ky 447 

WNHC — New Haven, Conn 374 

WNJR — Newa-k, N. 1 521 

WNLC — New London, Conn 374 

WNLK — Norwalk, Conn 374 

WNMP — Evanston, 111 416 

WNNC — Newton. N. C 564 

WNNT — Warsaw, Va 681 

WNOE — New Orleans, La 455 

WNOK — Columbus, S. C 626 

WNOP — Newport, Ky 448 

WNOR — Norfolk, Va 677 

WNOW — York, Pa 621 

WNOX — Knoxville. Tenn 637 

WNVA — Norton, Va 677 

WNXT — Portsmouth, 582 

WOAI — San Antonio, Tex 664 

WOAP — Owosso. Mich 485 

WOAY — Oak Hill, W. Va 693 

W03S — Jacksonville, Fla 382 

W03T — Rhinelander, Wis 700 

WOC — Davenport. Iowa 433 

WOCB — West Yarmouth, Mass 473 

WOHI — East Liverpool, 579 

WOHS — Shelby, N. C 566 

WQKQ — Albany, N. Y 527 



WOKE — Nashville. Term. 639 

WOKW — Sturgeon Bay, Wis 701 

WOKY — Milwaukee. Wis 700 

WOKZ — Alton, 111 409 

WOL — Washington, D. C 377 

WOLF — Syracuse, N. Y 552 

WOLS — Florence. S. C 627 

WOMI — Owensboro, Ky 448 

WOMT — Manitowoc, Wis 698 

WOND — Pleasantville, N. 1 522 

WONE — Dayton, 578 

WONN — Lakeland. Fla 383 

WONS — Hartford. Conn 372 

WONW — Defiance. 579 

WOOD — Grand Rapids, Mich 482 

WOOF — Dothan, Ala 324 

WOOK — Washington, D. C 377 

WOPA— Oak Park. Ill 420 

WOPI — Bristol, Tenn 633 

WOR — New York. N. Y 543 

WORA — Mayaguez, P. R 710 

WORC — Worcester, Mass 473 

WORD — Spartanburg, S. C 630 

WORK — York, Pa 621 

WORL — Boston, Mass 468 

WORZ — Orlando, Fla 387 

V/OSC — Fulton, N. Y 533 

WOSH — Oshkosh, Wis 700 

WOTW — Nashua. N. H 519 

WOV — New York, N. Y 545 

WOW — Omaha, Neb 515 

WOWO — Ft. Wayne, Ind 426 

WOXF — Oxford, N. C 564 

WPAB — Ponce, P. R 710 

WPAC — Patchogue, N. Y 549 

WPAD — Paducah, Ky 448 

WPAG — Ann Arbor, Mich 475 

WPAL — Charleston. S. C 625 

WPAM — Pottsville. Pa 616 

WPAQ — Mt. Airy. N. C 563 

WPAR — Parkersburg, W. Va 693 

WPAT — Paterson, N. 1 522 

WPAW — Pawtucket. R. 1 623 

WPAX — Thomasville. Ga 404 

WPAY — Portsmouth, 582 

WPAZ — Pottstown, Pa 616 

WPEB — Jackson, Ala 326 

WPEC — Minneapolis, Minn 49D 

WPCF — Panama City, Fla 388 

WPDQ — Jacksonville, Fla 382 

WPDX — Clarksburg, W. Va 691 

WPEN — Philadelphia, Pa 611 

WPEO — Peoria, 111 421 

WPFB — Middletown. 581 

WPEP — Taunton, Mass 473 

WPGH — Pittsburgh, Pa 615 

WPGW — Portland. Ind 429 

WPIC — Sharon, Pa 618 

WPIK — Alexandria, Va 673 

WPIN — Clearwater, Fla 379 

WPIT — Pittsburgh, Pa 616 

WPJB —Providence. R. 1 623 

WPKE — Pikesville, Ky 449 

WPKY — Princeton. Ky 449 

WPLA — Plant City, Fla 388 

WPLH — Huntington. W. Va 692 

WPLI — Jackson, Tenn 635 

WPMP — Pascagoula, Miss 500 

WPNF — Brevard, N. C 556 

WPOR — Portland, Me 458 

WPPA — Pottsville. Pa 616 

WPRA — Mayaguez. P. R 710 

WPRC — Lincoln, 111 418 



318 



WPRO — Providence. R. 1 623 WRYO 

WPRP — Ponce. P. R 710 WSAI - 

WPRS — Paris, 111 420 WSAL - 

WPTF — Raleigh. N. C 564 WSAM 

WPTR — Albany, N. Y 527 WSAN 

WPTW — Piqua, 581 WSAP 

WPUV — Pulaski. Va 678 WSAR 

WPWA — Chester, Pa 601 WSAT 

WQAM — Miami. Fla 385 WSAU 

WQAN — Scranton, Pa 618 WSAV 

WQBC — Vicksbura. Miss 500 WSAY 

WQUA — Moline. Ill 419 WSAZ 

WQXI — Atlanta. Ga 395 WSB - 

WQXR — New York, N. Y 547 WSB A - 

WRAC — Racine. Wis 700 WSBB — 

WRAD — Radiord. Va 678 WSBC — 

WRAG — Carrollton. Ala 323 WSBT — 

WRAK — Williamsport, Pa 620 WSCR - 

WRAL — Raleigh, N. C 564 WSDC - 

WRAW — Reading, Pa 617 WSDR - 

WRAY — Princeton, Ind 429 WSFA - 

WRBC — Jackson. Miss 498 WSFC — 

WRBL — Columbus, Ga 397 WSFT — 

WRC — Washington, D. C 377 WSGC - 

WRCO — Richland Center, Wis 701 WSGN - 

WRCS — Ahoskie. N. C 555 WSGW - 

WRDO — Augusta, Me 457 WSHB - 

WRDW — Augusta. Ga 396 WSIC — 

WREB — Holyoke, Mass 470 WSID — 

WREC — Memphis. Tenn 638 WSIP — 

WREL — Lexington. Va 676 WSIR — 

WREN — Topeka. Kans 442 WSIV — 

WREV — Reidsville, N. C 565 WSIX — 

WREX — Duluth. Minn 488 WSJS — 

WRFC — Athens, Ga 392 WSKB - 

WRFD — Worthington, 584 WSKI — 

WRFS — Alexander City, Ala 321 WSKY - 

WRFW — Eau Claire. Wis 696 WSLB — 

WRGA — Rome. Ga 402 WSLI — 

WTtHC — Jacksonville, Fla 383 WSLS — 

WRHI— Rock Hill, S. C 629 WSM — 

WRIA — Caguas, P. R 709 WSMB - 

WRIB — Providence. R. I 624 WSMI — 

WRIC — Richlands, Va 678 WSNJ — 

WRIO — Rio Piedras, P. R 710 WENW - 

WRJM — Newport, R. 1 623 WSNY - 

V* RJN — Racine. Wis 700 WSOC - 

WBJW — Picayune, Miss 500 WSOK - 

WRLD — lanett. Ala 32S WSON - 

WRMN — Elgin, 111 416 WSOO - 

WRNL — Richmond, Va 679 WSOY - 

WRNO — Orangeburg. S. C 629 WSPA - 

WRNY — Rochester, N. Y 551 WSPB — 

WROB — West Point, Miss 501 WSPC - 

WROD — Daytona Beach, Fla 380 WSPD - 

WROK — Rockford. Ill 422 WSPR - 

WROL — Knoxville, Tenn 637 WSPT — 

WROM — Rome. Ga 402 WSRS — 

WRON — Ronceverte. W. Va 693 WSSB — 

WROV — Roanoke, Va 680 WSSO - 

WROW — Albany, N. Y 527 WSSV- 

WROX — Clarksdale, Miss 496 WSTC - 

WROY— Carmi. Ill 410 WSTP — 

WRR — Dallas. Tex 648 WSTR — 

WRRF — Washington, N. C 567 WSTV - 

WRRZ — Clinton, N. C 557 WSUN - 

WRSW — Warsaw, Ind 431 WSVA - 

WRTA — Altoona, Pa 599 WSVS - 

WRUF — Gainesville. Fla 381 WSWN - 

WRUN — Utica. N. Y 553 WSYB - 

WRVA — Richmond, Va 679 WSYD - 

WRXO — Roxboro. N. C 565 WSYR- 

319 



- Roche»ter. Pa 617 

Cincinnati, 575 

- Logansporl. Ind 429 

- Saginaw. Mich 486 

- Allentown. Pa 599 

- Portsmouth, Va 678 

- Fall River. Mass 468 

- Salisbury. N. C 565 

- Wausau, Wis 702 

- Savannah. Ga 403 

-Rochester. N. Y 551 

- Huntington. W. Va 692 

Atlanta, Ga 395 

-York, Pa 621 

- New Smyrna Beach, Fla 386 

-Chicago, 111 415 

- South Bend. Ind 430 

- Scranton, Pa 618 

- Marine City, Mich 484 

- Sterling. Ill 423 

- Montgomery, Ala 327 

- Somerset, Ky 449 

- Thomaston, Ga 403 

- Elberton, Ga 399 

- Birmingham, Ala 323 

- Saginaw, Mich 486 

- Stillwater, Minn 493 

Statesville. N. C 566 

Baltimore, Md 461 

Paintsville. Ky 449 

Winter Haven, Fla 391 

Pekin. Ill 420 

Nashville, Tenn 639 

Winston-Salem. N. C 568 

- McComb, Miss 499 

Montpelier-Barre. Vt 672 

- Asheville. N. C 555 

Ogdensburg, N. Y 547 

Jackson, Miss 498 

Roanoke, Va 680 

Nashville, Tenn 640 

- New Orleans, La 455 

■Litchfield. Ill 418 

Bridgeton. N. J 520 

- Seneca, S. C 630 

- Schenectady, N. Y 552 

-Charlotte. N. C 557 

- Nashville, Tenn 640 

- Henderson, Ky 445 

- Sault Ste. Marie, Mich 486 

-Decatur, 111 416 

- Spartanburg, S. C 630 

- Sarasota, Fla 389 

- Anniston, Ala 321 

- Toledo. 583 

- Springfield, Mass 472 

Stevens Point, Wis 701 

- Cleveland, 576 

Durham. N. C 558 

- Starkville, Miss 500 

- Petersburg, Va 678 

- Stamford, Conn 374 

Salisbury, N. C 565 

- Sturgis. Mich 486 

- Steubenville, 582 

- St. Petersburg, Fla 389 

- Harrisonburg, Va 676 

- Crewe, Va 674 

- Belle Glade, Fla 379 

- Rutland, Vt 672 

- Mount Airy, N. C 563 

- Syracuse, N. Y 553 



WTAC — Flint, Mich 481 

WTAD — Quincy, IU 421 

WTAG — Worcester, Mass 475 

WTAL — Tallahassee, Fla 390 

WTAM — Cleveland, 577 

WTAN — Clearwater, Fla 379 

WTAO — Cambridge, Mass 468 

WTAQ — La Grange, 111 418 

WTAR — Norfolk. Va 677 

WTAW — College Station, Tex 646 

WTAX — Springfield, 111 423 

WTBC — Tuscaloosa, Ala 329 

WTBF — Troy, Ala 329 

WTBO — Cumberland, Md 463 

WTCH — Shawano. Wis 701 

WTCJ — Tell City, Ind 430 

WTCM — Traverse City, Mich 487 

WTCN — Minneapolis, Minn 491 

WTCO — Campbellsville, Ky 444 

WTEL — Philadelphia. Pa 615 

WTHI — Terre Haute, Ind 431 

WTHT — Hartford, Conn 372 

WTIC — Hartford, Conn 372 

WTIK — Durham. N. C 558 

WTIL — Mayaguez, P. R 710 

WTIP — Charleston, W. Va 691 

WTIX— New Orleans. La 455 

WTIH — East Point. Ga 399 

WTJS — Jackson. Tenn. 635 

WTKM — Hartford. Wis 696 

WTMA — Charleston. S. C 625 

WTMC — Ocala. Fla 386 

WTMJ — Milwaukee, Wis 700 

WTMV — East St. Louis. Ill 416 

WTNC — Thomasville, N. C 566 

WTND — Orangeburg, S. C 629 

WTNJ — Trenton. N. J 523 

WTNS — Coshocton, 578 

WTNT — Tallahassee, Fla 390 

WTOB — Winston-Salem, N. C 568 

WTOC — Savannah, Ga 403 

WTOD — Toledo. 583 

WTOK — Meridian, Miss 499 

WTCL — Toledo. 583 

WTON — Staunton, Va 680 

WTOP — Washington, D. C 378 

WTCR — Torrington, Conn 375 

WTPR — Paris. Tenn 640 

WTPS — New Orleans, La 455 

WTRC — E'khart, Ind 425 

WTRF — Bellaire. 573 

WTRR — Sanford. Fla 389 

WTRW — Two Rivers. Wis 702 

WTRY — Troy. N. Y 553 

WTSA — Brattleboro. Vt 672 

WTSB — Lumberton. N. C 563 

WTSL — Hanover-Lebanon, N. H 518 

WTSP — St. Petersburg, Fla 389 

WTSV — Claremont, N. H 517 

WTTH — Port Huron. Mich 485 

WTTM — Trenton. N. 1 523 

WTTN — Watertown, Wis 702 

WTTS — Bloomington. Ind 424 

WTTT — Coral Gables. Fla 379 

WTUX — Wilmington. Del 376 

WTVB — Coldwater, Mich 478 

WTVL — Waterville, Me 459 

WTWA — Thomson. Ga 404 

WTWN — St. Johnsbury. Vt 672 

WTXL — Springfield. Mass 473 

WTYC — Rock Hill. S. C 629 

WTYS — Marianna, Fla 384 



WULA — Euf aula. Ala. 324 

WUSJ — Lockport, N. Y 535 

WUSN — Charleston. S. C 625 

WUST — Bethesda. Md 463 

WVAM — Altoona. Pa 599 

WVCG — Coral Gables. Fla 379 

WVCH — Chester. Pa 602 

WVEC — Hampton, Va 675 

WVET — Rochester. N. Y 551 

WVIM — Vicksburg, Miss 501 

WVJP — Caguas, P. R 709 

WVJS — Owensboro. Ky 448 

WVKO — Columbus, 578 

WVLK — Versailes-Lexington, Ky 449 

WVLN — Olney, 111 420 

WVMC — Mount Carmel, 111 419 

WVMI — Biloxi, Miss 496 

WVNI — Newark, N. 1 521 

WVOK — Birmingham. Ala 323 

WVOM — Boston-Brookline. Mass 468 

WVOP — Vidalia, Ga 404 

WVOS — Liberty. N. Y 535 

WVOT — Wilson. N. C 568 

WVPO — Stroudsburg, Pa 618 

WVSC — Somerset. Pa 618 

WWW — Fairmont, W. Va 692 

WWBZ — Vineland, N. 1 523 

WWCA — Gary, Ind 426 

WWCO — Waterbury, Conn 375 

WWDC — Washington, D. C 378 

WWEZ — New Orleans. La 455 

WWGP — Sanford, N. C 566 

WWGS — Tifton, Ga 404 

WWHG — Hornell, N. Y 534 

WWIN — Baltimore, Md 461 

WWJ — Detroit, Mich 480 

WWL — New Orleans, La 455 

WWNC — Asheville, N. C 555 

WWNH — Rochester, N. H 519 

WWNR — Beckley, W. Va 690 

WWNS — Statesboro. Ga 403 

WWNY — Watertown, N. Y 554 

WWOD — Lynchburg, Va 676 

WWOL — Buffalo. N. Y 529 

WWON — Woonsocket, R. 1 624 

WWPA — Williamsport. Pa 620 

WWPB — Miami. Fla 386 

WWPF — Palatka, Fla 387 

WWPG — Palm Beach, Fla 387 

WWRL — Woodside, N. Y 554 

WWSC — Glens Falls, N. Y 533 

WWSO — Springfield, 582 

WWSR — St. Albans, Vt 672 

WWST — Wooster, 584 

WWSW — Pittsburgh, Pa 616 

WWVA — Wheeling, W. Va 694 

WWWB — Jasper. Ala 326 

WWWF — Fayette. Ala 324 

WWWB — Russellville. Ala 328 

WWWW — Rio Piedras. P. R 710 

WWXL — Peoria. Ill 421 

WWYO — PineviUe. W. Va 693 

WXAL — Demopolis, Ala 324 

WXGI — Richmond. Va 680 

WXKW — Albany. N. Y 527 

WXLW — Indianapolis, Ind 428 

WXRA — Buffalo-Kenmore, N. Y 531 

WXRF — Guayama, P. R 709 

WXYZ — Detroit, Mich 480 

WYVE — Wytheville, Va 682 

WZIP — Covington, Ky 444 

WZOB — Ft. Payne, Ala 325 



320 



Pop. April 1, 1952 (Est.) 3,204,000 — Total Housing Units 846,842 
Families April 1, 1952 (Est.) 773,000 — Stations in State 72 



WAVU 

ALBERTVILLE— 1948— LBS 

Frequency: 630 Kc Power: 500 Watts d. 

Owned-Oper. By Sand Mt. Bcstg. Service 

Business-Studio Address P. O. Box 149 

Phone Number 630 

News Service AP 

Transcription Service World 

Pres., Gen. Mgr Pat M. Courington 

Commercial Manager Bob H. Riseling 

Program Director Mary Gore 

Chief Engineer R. W. Hoffman 

WRFS 

ALEXANDER CITY— 1947— 
KEYSTONE 

Frequency: 1050 Kc Power: 1.000 Watts d. 

Owned-Operated By . . Piedmont Service Corp. 

Business-Studio Address Main St. 

Phone Number 1050 

Transmitter Location West End 

News Service UP 

Transcription Service World 

Representative Sears & Ayer 

Membership NARTB. BAB 

President James L. Coley 

Gen.-Station-Com. Mgr Jim Whatley 

Dir. of Operations Lem Coley 

Pg. Dir.-Prom. Mgr Bob McKinnon 

Chief Engineer James W. Whatley 

Consulting Engineer Claude Grey 

WCTA 

ANDALUSIA— 1946— MBS-KBS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By. Andalusia Bcstg. Co.. Inc. 

Address P. O. Box 29 

Phone Number 1 100 

Air Time 5:30 a.m.-10:30 p.m. 

Transmitter Sanford Rd. 

News Service AP 

Transcription Service World 

Membership NAB 

Executive V.P., Gen. Sta. Mgr. . . J. Dige Bishop 

Sales Prom. Mgr.. Robert Statham 

Prog. Prom. Dir Christine Hardage 

Chief Engineer Howell Pebworth 

Consulting Engineer Claude Gray 

WHMA 

ANNISTON— 1938— ABC 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By . . Anniston Bcstg. Co., Inc. 

Business-Studio Address Radio Bldg. 

Phone Number 2380-368 

Air Time 5:45 a.m.-l 1:05 p.m. 

Transmitter 15th at Boynton 

Transcription Service World 

Representative Sears & Ayer 



Membership NARTB 

President Harry M. Ayers 

Gen.-Sta. Mgr Malcolm Street 

Commercial Mgr Lurline M. Smollon 

Program Director Rose Ponder 

News Director Dewitt Carmichael 

Chief Engineer James A. Hudson 

Consulting Engineer Claude M. Gray 

WSPC 

ANNISTON— 1 949— MBS 

Frequency: 1390 Kc Power: 5000 Watts d; 

1000 Watts n. 
Owned-Operated By Model City Bcstg. Co., Inc. 

Business Address Jefferson Davis Hotel 

Phone 1850-51 

Air Time Unlimited 

Transmitter Location Gadsden Hgwy. 

News Service AP 

Transcription Service Standard 

Representative Walker 

President Stanton B. Ingram 

Gen., Sta. Mgr W. S. Weatherly 

Commerical Manager John Orrison 

Sales Prom. Mgr Rosebud Waldrop 

Prog., Prod. Dir Robert W. Bandy 

Publicity Director Sara F. Jackson 

Chief Announcer Robert W. Bandy 

News Director Earl Carter 

Musical Director Bettie Russell 

Chief Engineer Thomas B. Atkins 

Consulting Engineer Claude M. Gray 

WJM W 

ATHENS— 1948— LBS 

Frequency: 1010 Kc Power: 250 Watts d. 

Owned-Operated By... Athens Bcstg. Co., Inc. 

Business-Sludio Address P. O. Box 386 

Phone Number 565 

News Service AP 

Transcription Service Capitol 

Pres.-Gen.-Comm. Mgr. ...Homer F. Dunnavant 
Pgm., Prom., News Dir. . . . Robert V. Dunnavant 
Chief Engineer William G. Mitchell 

WATM 

ATMORE— 1949 

Frequency: 1580 Kc Power: 250 Watts d. 

Owned-Operated By Southland Bcstg. Co. 

Address Box 205 

Phone Atmore 50 

Transmitter Location Wilson St. 

Air Time Sunrise-Sunset 

News Service UP 

President John B. McCrary 

Vice-Pres. & Chief Engr. Cyril W. Redbach 

General Manager Everett M. McCrary 

Program Director Lillian Miller 

Chief Announcer Wayne Butts 



321 



ALABAMA 



WAUD 

AUBURN— 1947— LIBERTY 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Auburn Bcstg. Co. 

Business Address. Box 350 

Phone Number 1240-1 

Studio Transmitter Montgomery Hway. 

Air Time 6 a.m.-Midnight 

News Service AP 

Transcription Service World 

Pres., Gen.-Station Mgr ...Elmer G. Salter 

Pgm., Prod., Pub. Dir Earl Andrews 

Chief Announcer Bob Donaldson 

Chief Engineer Ted Bellon 

Consulting Engineer C. I. Shelkofsky 

WBCO 

BESSEMER— BIRMINGHAM— 1950 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By ... . The Bessemer Bcstg. 

Co., Inc. 
Business Address. . 1720 3rd Ave., N., Bessemer 

Phone Bessemer 5-5241 

Birmingham 51-55241 
Transmitter Location . . B'ham-Bessemer Super 

Hgwy. 

Air Time .6 a.m.-l 1 p.m. 

News Service INS 

Transcription Service Langworth 

Pres., Gen. Mgr J. E. Lanier 

Sta., Comm., Sis. Prom. Mgr., 

Publ. Dir K. L. Wood 

Prog., Prod., News, Music. Dir., 

Ch. Ancr W. B. Faush 

Chief Engineer Jack Warden 

Consulting Engineer Claude Gray 

WJLD 

BESSEMER— 1942 

Frequency: 1400 Kc. Power: 250 Watts 

Owned By Johnston Bcstg. Co. 

Business Address .Box 147 

Phone No Bessemer 2300 

Transmitter . Birmingham Bessemer Super H'way 

News Service INS 

Pres.-Gen. Mgr George Johnston. Jr. 

Station, Comm. Mgr James E. Connolly 

Sales Prom. Mgr Otis Dodge 

Program Director Jane Marlindale 

Prod., Mus. Dir Sally Gordon 

Publicity Director Mary Patterson 

Chief Announcer Bob Umbach 

News Director Ganus Scarborough 

Chief Engineer Maurice McKinney 

Consulting Engineer. Lohres & Culver 

W A P I 

BIRMINGHAM— 1922— CBS 

Frequency: 1070 Kc Power: 5000 Watts 

Owned-Oper. By Voice of Ala., Inc. 

Address 701 Protective Life Bldg. 



Phone Number 3-8116 

Transmitter Sandusky. Ala. 

News Service UP 

Transcription Service World 

Representative Radio Sales (CBS) 

Membership NARTB, BAB 

Chairman of the Board .... Edward L. Norton 

President-Treasurer Thad Holt 

Gen., Sta., Comm. Mgr., Pgm., 

New Director Lionel F. Baxter 

Chief Engineer James L. Evans 

Asst. Chief Engr N. S. Hurley 

Consulting Engineer A. D. Ring & Co. 

W B R C 

BIRMINGHAM— 1925— NBC 

Frequency: 960 Kc .Power: 5000 Watts 

Owned-Oper. By . . . Birmingham Bcstg. Co.. Inc. 

Address 1727V2 2nd Ave.. N. 

Phone Number .4-7741 

News Service .INS. AP 

Transcription Service . . . Standard. Lang Worth 

Representative Paul H. Raymer Co. 

President Eloise S. Hanna 

Gen. Manager G. P. Hamann 

News. Pgm. Dir . . .W. H. McCain 

Prom. Mgr John T. Orr 

Chief Engineer G. P. Hamann 

Farm Editor Don Norman 

WEDR 

BIRMINGHAM— 1949 

Frequency: 1220 Kc Power: 1000 Watts d. 

Owned-Operated By Magic City Bcstg. Co. 

Business Address 1417 Fourth Ave. N. 

Phone Number 44523 

Partner J. L. Doss 

Partner Leah L. Doss 

Partner, Gen. Mgr John A. Thompson 

Program Director Carolyn Mardis 

Chief Engineer John F. Cram 

WILD 

BIRMINGHAM— 1945— MBS 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Pilot Bcstg. Corp. 

Address 3427 27th Ave. N. 

Phone Number 4-4511 

President Roy M. Hof heintz 

General Manager Don D. Campbell 

Program Director Charles White McGehee 

Chief Engineer Ray Lowery 

WLBS 

BIRMINGHAM— 1946— LBS 

Frequency: 900 Kc. . . . .Power: 1000 Waits d. 

Owned-Operated By WLBS. Inc. 

Address 216V2 21st St., N. 

Phone Number 54-2541 

General Manager . Mary Gorman 

Program Director Ed Rayfield 

Chief Engineer Ralph Dennis 



322 



ALABAMA 



WS G N 

BIRMINGHAM— 1926— ABS 

Frequency: 610 Kc Power: SOOOd.; 1000 n. 

Owned-Operated Birmingham News Co. 

Business Address P. O. Box 2553 

Phone Number 4-3434 

Studio Address YWCA Bldg. 

Transmitter Location Fair Grounds 

Newspaper Affiliation Birmingham News 

News Service AP 

Air Time 5 a.m.-Midiight 

Representative Headley Reed 

Membership NARTB 

Exec. V.P.. Gen. Mgr Henry P. Johnston 

Gen. Sales Mgr J. Harry Calloway 

Dir., Sis. Prom. & Publ Robert D. Williams 

News Director Gene Procter 

Chief Engineer J. V. Sanderson 

Farm Editor Boyd Evans 

Consulting Engineer Gautney & Ray 

WVOK 

BIRMINGHAM— 1947 

Frequency: 690 Kc Power: 50.000 Watts d. 

Owned-Operated By Voice of Dixie Inc. 

Business Address P. O. Box 2468. 

Phone Number 6-2924 

Transmitter Bessemer Super Highway 

Air Time Sunrise-Sunset 

News Service UP 

Transcription Service Capitol 

Representative Radio Reps., Inc. 

Pres., Gen. Sta. Mgr Iralee W. Benns 

Com. Sales Prom. Mgr William J. Brennan 

Chief Announcer Dan Brennan 

Program Director Ira Leslie 

Chief Engineer William J. Brennan 

Consulting Engineer W. E. Bems, Jr. 

WEBJ 

BREWTON— 1947— MBS 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Brewton Bcstg. Co. 

Address Brewton, Ala. 

Air Time 6 a.m.-l 1 p.m. 

Phone Number 1000 

News Service AP 

Transcription Service SESAC, Capitol 

Pres.. Gen. Mgr W. Emmett Brooks 

Commercial Manager C. E. Land 

Program Director Boiling Brooks 

Chief Engineer R. D. Craig 

Consulting Engineer Claude Gray 

WRAG 

CARROLLTON— 1951 

Frequency: 590 Kc Power: 1000 Watts d. 

Owned-Oper. By ... . Pickens County Bcstg. Co. 

Address Box 128 

Phone Number . 2364 

News Service UP 



Transcription Service World 

Co-Owners Roth E. Hook. W. E. Farrar 

General Manager Charles W. Stratton 

Commercial Manager Peggy Jones 

Prom. Mgr., Pgm. Dir Noel Pass 

Chief Engineer. ... Herb Guthrie 



WKLF 



CLANTON— 1947— KBS 

Frequency: 980 Kc Power: 1000 Watts d. 

Owned-Operated By . . Southeastern Bcstg. Co. 

Bus.-Studio Address P. O. Box 110 

Phone Number 448 

Transmitter Location Selma Highway 

News Service AP 

Transcription Service World, Keystone 

Representative Thomas F. Clarke 

Membership NARTB 

President Dr. J. Kelley Robinson 

Gen.-Station-Comm. Mgr Robert B. Taber 

Chief Announcer Curley Huntley 

Chief Engineer Lester Carter 

Consulting Engineer Claude Gray 



WFM H 



CULLMAN— 1950 

Frequency: 1300 Kc Power: 1000 Watts d. 

The Voice of Cullman 

WKUL 

CULLMAN— 1 9 46— LIBERT Y 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Cullman Bcstg. Co. 

Business, Studio, Trans. Address Cullman 

Phone Number 864 

News Service UP 

Transcription Service World 

Pres., Gen. Mgr Hudson C. Millar, Jr. 

Program Director ... .Evelyn Buettner 

Chief Announcer Leon Murphree 

Chief Engineer Arthur Bachmann 

Consulting Engineer Claude Gray 



WHOS 



DECATUR— 1948 

Frequency: 800 Kc Power: 1000 Watts d. 

Owned-Operated By. .No. Alabama Bcstg. Co. 

Business-Studio Address 212 Jackson St. 

Newspaper Affiliation Decatur Daily 

Transmitter Location Flynn Street 

Phone Number 991-992 

Air Time Sunrise-Sunset 

News Service UP 

Transcription Service RCA, Thesaurus & 

Associated 

Partners Barrett C. Shelton, John J. Jones 

Gen., Comm. Mgr Louis C. Blizzard 

Pgm. Dir., Chf. Ancr., Farm Ed Jim Fouts 

Pgm. Farm Dir Jim Fust 

Chief Engr Melvin Cryer 

Consulting Engineer Claude Gray 



323 



ALABAMA 



WMSL 

DECATUR— 1935— MBS-KBS 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Tennessee Valley 

Bcstg. Co. 

Address P. O. Box 411 

Phone Number 802-803 

News Service AP 

Transcription Se.vice World 

Pres., Gen. Mgr Frank Whisenant 

Comm.. Prom.. Pgm. Dir Cletus Quick (Natl.) 

Chief Engineer . Garlan Sandlin 

WXAL 

DEMOPOLIS— 1947— MBS-KBS 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Demopolis Bcstg. Co. 

Business Address P. O. Box 2S1 

Phone Number 400 

News Service AP 

Transcription Service World 

Pres., General Manager W. M. Jordan 

Commercial Manager Henry J. Bley 

Pgm. Dir Leo Hart 

Chief Engineer Austin Caldwell 

WAGF 

DOTHAN— 1932— MBS 

Frequency: 1320 Kc Power: 1000 Watts 

Owned-Operated By Dothan Bcstg. Co. 

Address 204 Va E. Main Street 

Phone Number 2-9100 

Transmitter Location Headland Highway 

Air Time 6 a.m.-l 1 p.m. 

News Service AP 

Transcription Service World 

Representative Joseph Hershey McGillvra 

Membership NARTB 

General Manager Julian C. Smith 

Comm. Mgr Fred C. Moseley 

Program Director J. Arthur Creamer 

Chief Engineer John T. Hubbard 

WDIG 

DOTHAN— 1947— ABC 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Houston Bcsters. 

Business-Studio Address 107 E. Adams St. 

Phone Number 3-4100 

News Service UP 

Representative ..•••• Cummings, Reiner 

Pres., Gen. Mgr Jess Swicegood 

Prom. Mgr., News Dir Wayne Mosely 

Chief Engineer Charles Lawshe 

WOOF 

DOTHAN— 1948— KBS 

Frequency: 560 Kc Power: 5000 Watts d. 

Owned-Operated By . . . . Dowlander Bcstg. Co. 

Business-Studio Address 110 So. Foster 

Phone Number 2-5600 



Transmitter Location Radio Road 

News Service UP 

Transcription Service Keystone 

Representative Sears & Ayer 

Membership BAB 

President R. A. Dov/ling, Jr. 

General Manager Agatha Barnes 

Chief Engineer Sam Campbell 

WIRE 

ENTERPRISE— 1948 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By. .The Wiregrass Bcstg. Co. 

Business Address Enterprise 

Phone Number 30 

News Service UP 

Transcription Service . • • • Lang- Worth 

Partners R. E. James, R. M. Stanford 

General Manager J. Wesley Gardner 

Chief Engineer E. L. Hein 

WULA 

EUFAULA— 1948— MBS— KBS 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By Ala.-Ga. Bcstrs.. Inc. 

Business-Studio-Trans. Address. .. .Radio Bldg. 

Phone Number 745 

Air Time 5 a.m.-l 1 p.m. 

News Service UP 

Transcription Service World 

Representative Dora Clayton 

Membership NARTB, BAB 

Owner Edward P. Fussell 

Gen. Comm.-Pgm. Dir Lee S. Bullis 

Chief Engineer Hugh G. Chastain 

WWWF 

FAYETTE— 1949— KBS 

Frequency: 990 Kc Power: 1000 Watts d. 

Owned-Operated By.Bankhead Bcstg. Co., Inc. 

Address Jasper 

Phone Number 100 

News Service UP 

President W. W. Bankhead 

General Manager James Reeese 

Chief Engineer Don Moore 

WJOI 

FLORENCE— 1946— ABC 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By. .. .Florence Bcstg. Co., Inc. 

Address 850 S. Court St. 

Phone Number 2608 

Pres.. Gen.-Sta. Mgr Joe T. Van Sandt 

Commercial Manager Harry Hearst 

Sales Prom. Mgr., Pgm. Dir Pat Slotton 

Chief Engineer Paul Shannon 

WMFT 

FLORENCE— 1946— KBS-LBS 

Frequency: 1240 Kc. Power: 250 Watts 

Owned-Operated By Tri-CiHes Best. Co. 



324 



ALABAMA 



Bus. Add. 800 Cypress Mill Rd. 

Phone Number 42 & 1934 

Studio-Transmitter 800 Cypress Mill Rd. 

News Service AP 

Air Time 5:30 a.m.-Midnight 

President Milton S. Killen 

General-Sta. Manager James L. Garrett 

Commercial Manager Len Hensel 

Sales Prom. Mgr Virginia Y. Gray 

Program Director Tom York 

Musical Director Virginia Baker 

Chief Engr Lawrence W. Rohling 

Consulting Engineer Claude Gray 

WFPA 

FT. PAYNE— 1950 

Freguency: 1400 Kc Power: 250 watts 

Owned-Operated By Killian Bcstg. Co. 

Address: Stallworth Building 

Phone Number 850 

News Service . AP 

Pres., Gen. Mgr J. Louis Killian 

Commercial Manager Jim Bell 

WZOB 

FT. PAYNE— 1950 

Freguency: 1250 Kc Power: 1000 Watts d. 

Owned-Operated By Glenn M. Cravitt 

Address P. O. Box 255 

Phone Number 1096 

News Service UP 

Transcription Service Thesaurus 

General Manager Glenn M. Cravitt 

Program Director Lester Haston 

Farm Editor, Chief Engr Jess R. Moore 

WETO 

GADSDEN— 1950 

Freguency: 930 Kc Power: 1000 Watts d. 

Owned-Operated By Gadsden Radio Co. 

Address 722 S. 12th St. 

Phone Number 69201 

News Service . AP 

Transcription Service Capitol 

Representative McGillvra 

Partner, Gen. Mgr Edwin H. Estes 

Partner Cary L. Graham 

Commercial Manager Mac M. Thomas 

Program Director Weston Britt 

Chief Engineer Calvin C. Williamson 

WGAD 

GADSDEN— 1947— ABC— ABS 
ALA. BROADCASTING SYSTEM 

Freguency: 1350 Kc. 

Power: 5000 Watts d., 1000 n. 

Owned-Oper. By Coosa Bcstg. Co., Inc. 

Address , 520 Chestnut St. 

Phone Number 5641. 5642 

Transmitter Location Attalla, Ala. 

News Service UP 

Transcription Service Capitol 



Membership NARTB. BAB 

Pres., Gen.-Comm. Mgr Curtis DeLamar 

Sales Prom. Mgr Jack Kirby 

Program Director Frances Seal 

News Dir., Chief Anncr Jim Young 

Chief Engineer Halley D. Williams 

Consulting Engineer Claude M. Gray 

WGWD 

GADSDEN— 1947 

Freguency: 570 Kc Power: 1000 Watts d. 

Business Address P. O. Box 128 

Phone Number 6-6301-2 

Air Time 4 a.m.-Sunset 

Transcription Service Associated 

General Manager Leon Loyd 

W J B Y 

GADSDEN— 1928— MBS 

Freguency: 1240 Kc Power: 250 Watts 

Owned-Oper. By ... . Gadsden Bcstg. Co., Inc. 

Address 108 Broad Street 

Phone Number 6-3381 

Transmitter Location 108 Broad St. 

News Service . INS 

Representative Sears & Ayer 

President Bascom H. Hopson 

Gen. Mgr., Pgm. Dir Beatrice Tate Benton 

Comm. Mgr Sam A. Benton 

Chief Engineer Glen Nichols 

WGYV 

GREENVILLE— 1 948— LBS 

Freguency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Greenville Bcstg. Corp. 

Business Address P. O. Box 227 

Air Time 6 a.m.-lO p.m. 

Phone Number 585 

Transmitter Location Luverne Highway 

News Service AP 

Transcription Service World 

Representative Continental 

Gen., Sta., Comm. Mgr W. H. Miller, Jr. 

Chief Engineer Winton Beaver 

Consulting Engineer Claude Gray 

WGSV 

GUNTERS VILLE— 1 950— KBS 

Freguency: 1270 Kc Power: 1000 Watts d. 

Owned-Operated By. . . . Guntersville Bcstg. Co. 

Address P. O. Box 32 

Phone Number 4131 

News Service UP 

Transcription Service NBC, Thesaurus 

President Trent Moore 

Gen., Comm. Mgr Edward Z. Carrell 

Program Dir., News Dir Ray McClendon 

Chief Engineer LaVelle Jackson 

WJ BB 

HALEY VILLE— 1 949— MBS 

Freguency: 1230 Kc Power: 250 Watts 

Owned-Operated By Haley viile Bcstg. Co. 



325 



ALABAMA 



Address P. O. Box 191 

Phone Number 389 

Air Time 6 a.m.-ll p.m. 

Transmitter Location Bear Creek Road 

News Service UP 

Transcription Service Capitol 

General Manager William G. Harris 

Commercial Mgr Ruth Harris 

Program Director Larry Brent 

Chief Engineer William G. Harris 

WERH 

HAMILTON— 1950— LBS 

Frequency: 970 Kc Power: 1000 Watts d. 

Owned-Operated By. Marion County Bcstg. Co. 

Phone Number 120 

Air Time Sunrise-Sunset 

News Service .AP 

Transcription Service Langworth 

Station Representative McGillvra 

Membership NARTB 

Pres.. Gen.. Prom. Mgr Hugh J. Fite 

Commercial Manager Charles B. Tucker 

Chief Anncr., News Dir Johnnie R. Lott 

Chief Engineer Charles B. Tucker 

W B H P 

HUNTSVILLE— 1937— MBS— KBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Wilton H. Pollard 

Bus.-Studio Address 318 W. Clinton. 

Phone Number 313 

Transmitter Location Athens Pike 

Air Time 6 a.m.-l 1 p.m. 

News Service UP 

President. Gen. Mgr Wilton H. Pollard 

Prog., Pub., News Dir Grady Reeves 

Chief Engineer James Potter 

WFUN 

HUNTSVILLE— 1946— LBS 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By ... . Huntsville Bcstg. Co., Inc. 

Transmitter Address 410 W. Holmes St. 

Phone Number 2424 

Air Time 6 a.m.-M. 

News Service AP 

Representative Sears & Ayers 

Pres., Gen. Mgr J. B. Fait. Jr. 

Sta. Mgr.. Prog. Dir., Chief Engr.John Garrison 

WHBS 

HUNTSVILLE— 1946— ABC 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By... The Huntsville Times Co. 

Phone Number 2345 

Transmitter N. Church St. 

News Service AP 

Representative Headley-Reed 

General Manager John F. Neal 

Commercial Manager Joe Sims 

Pgm., News Director Jay Shepherd 

Chief Engineer Dave Williams 



WPBB 

JACKSON— 1950— KBS-LBS 

Frequency: 1290 Power: 1000 Watts d. 

Owned-Operated By Jackson Bcstg. Co. 

News Service AP 

Pres., Gen., Comm. Mgr T. H. Gaillard, Jr. 

Program Director Charles Ballas 

Chief Engineer E. A. Allen 

WWWB 

JASPER— 1946 

Frequency: 1240 Kc .Power: 250 Watts 

Owned-Operated By.Bankhead Bcstg. Co., Inc. 

Business Studio Address Bankhead-Long 

Building 

Phone Number 100 

Transmitter Location: W. 20th St. 

News Service AP 

Executive Director James E. Reese 

Manager Wm. C. Edgemon 

WRLD 

LANETT— 1944— ABC-KBS 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Valley Bcstg., Inc. 

Address 602 Cherry St. 

Phone Number 2-2771 

News Service . AP 

Transcription Service Thesaurus 

Representative McGillvra 

President J. C. Henderson 

General Manager Paul Reid 

Program Director Aileen Love 

Chief Engineer R. R. Magill 

WJ AM 

MARION— 1951 

Frequency: 1310 Kc Power: 1000 Watts d. 

Owned-Operated By Neely Bcstg. Co. 

Address Marion 

Phone Number 2981 

Transcription Service Capitol 

News Service AP 

Partners L. M. Neely. Sr„ Kathleen Neely 

General Manager L. M. Neely, Jr. 

Station Manager Erie Hanna 

WABB 

MOBILE— 1 948— ABC-MBS 

Frequency: 1480 Kc Power: 5000 Watts 

Owned-Oper. By . . . Mobile Press Register, Inc. 

Business Address 304 Government St. 

Phone Number 3-1551 

Transmitter Eight Mile. Ala. 

Air Time 6 a.m.-M. 

News Service UP 

Transcription Service World 

Representative Branham Co. 

President R. B. Chandler 

Executive V.P W. J. Hearin, Jr. 

Sta., Comm. Mgr Dewey H. Long 

Chief Engineer William H. Murphree 



326 



ALABAMA 



WALA 



MOBILE— 1930— NBC 

Frequency: 1410 Kc Power: 5000 Watts 

Owned Operated By Pape Bcstg. Co.. Inc. 

Bus.-Studio Address 210 Government St. 

Phone Number 3-3756 

Transmitter Cochran Bridge Causeway 

Air Time 6 a.m.-M. 

News Service AP 

Transcription Service Standard 

Representative Headley-Reed 

President W. O. Pape 

General Manager H. K. Martin 

Commercial Manager A. Treadway 

Program Director Al Homan 

Chief Engineer R. B. Hurley 

WKAB 

MOBILE— 1947— LIBERTY 

Frequency: 840 Kc Power: 1000 Watt» d. 

Owned-Operated By . . . Pursley Bcstg. Service 

Business-Studio Address Box 1306 

Phone Number 7-6345 

Transmitter Donald St. 

Air Time Local sunrise -local sunset 

Transcription Service SESAC, Lang worth 

Representative Forjoe, Dora Clayton 

Membership NARTB 

General Manager Louise P. Pursley 

Commercial Mgr R. H. Moore 

Program Director I. T. Jackson 

Sales Prom. Mgr J. H. Johnson 

Publicity Director R. H. Moore 

Production Director Mary L. Lemon 

Chief Announcer Larry Keith 

Chief Engineer Gene Miller 



WKRG 



MOBILE— 1946— CBS 

Frequency: 710 Kc. PoweT 1000 W. d.; 500 W. n. 

Owned-Operated By Giddens & Rester 

Bus.-Studio-Trans. Address Telegraph Rd. 

Phone Number 2-6789 

Air Time Unlimited 

News Service AP 

Transcription Service . . . Lang-Worth, Standard 

Representative Adam J. Young, Jr. 

Gen.. Station Mgr F. E. Busby 

Commercial Manager John E. Waller 

Publicity Director Shirley Raster 

Chief Engineer Richard M. Cole 

Consulting Engineer. .Comm. Radio Equipment 
Co. 

WAPX 

MONTGOMERY— 1947— ABC 

Frequency: 1600 Kc Power: 1000 Watts 

Owned-Operated By United Bcstg. Co. 

Business. Studio Address. .. .116 Catoma St. 

Phone Number 3-7569 

Transmitter Location End of Blackburn St. 

News Service UP 



Transcription Service Lang-Worth 

Representative Walker Co. 

Pres.. Gen. Mgr Thomas E. Martin 

Comm.-Sales Prom. Mgr Hoke Williford 

Program Director. . . Louise Martin 

Chief Engineer Owen Lehr 

W C V 

MONTGOMERY— 1939— CBS 

Frequency: 1240Kc Power: 250 Watts 

Owned-Oper. By. Estate of G. W. Covington, Jr. 

Business-Studio Address Exchange Hotel 

Phone Number 5781 

Transmitter Narrow Lane Rd. 

News Service UP 

Transcription Service Capitol 

Representative O. L. Taylor Co. 

Membership NARTB. BAB 

General Manager Hugh M. Smith 

Commercial Manager Joe Petrauka 

Sales Prom. Mgr O. M. Teate 

Program Director Walter Spiro 

News Director Ray Hardin 

Chief Announcer Frank Tucker 

Chief Engineer W. D. Weatherly 

Consulting Engineer W. J. Haley 

WJJJ 

MONTGOMERY— 1948— MBS 

Frequency: 1170 Kc. .Power: 10.000 Watts d.. 
1000 n. 

Owned-Oper. By Southern Bcstg. Co., Inc. 

Business-Studio Address .115 '?. Commerce St. 

Transcription Service Thesaurus 

Representative Weed 

President Joseph G. Mathews 

General Manager John C. Hughes 

Commercial Manager. . . .Herbert A. McLendon 

Program Director E. Caldwell Stewart 

Promotion Manager E. J. Duke 

Chief Engineer A. Fred Wright 

WMGY 

MONTGOMERY— 1946— LIBERTY 

Frequency: 800 Kc Power: 1000 Watts d. 

Owned-Operated By Dixie Bcstg. Co. 

Business-Studio Address 4 S. Perry St. 

Phone 5245 

Transmitter Location. . . .E. of Greenwood Cem. 

Representative Robert Meeker 

Membership NARTB 

President Dr. S. D. Suggs 

Gen.-Comm. Manager Thomas W. Sewell 

Sales Prom. Mgr Hugh Webb 

Program Production Director Roberta Frost 

News Director Felix Robinson 

Chief Engineer John D. Lamar 

WSFA 

MONTGOMERY— 1930— NBC 

Frequency: 1440 Kc Power: 5000 Watts d.; 

1000 Watts n. 
Owned-Oper. By . Montgomery Bcstg. Co., Inc. 



327 



ALABAMA 



Business Address P. O. Box 1031 

Phone 8360 

News Service AP 

Transcription Service World 

Representative Headley-Reed 

Membership BAB 

Pres., Gen. Mgr Howard E. Pill 

Asst. to Pres David E. Dunn 

Local Sales Mgr William W. Hunt 

National Sales Dir Julia Looney 

Program Director Lee Gooch 

Publicity Director Alice Mayfield 

Chief Announcer Bill Smith 

News Director Marguerite Daniel 

Chief Engineer Cliff Shelkofsky 

Farm Editor Wilson Carnes 

WLAY 

MUSCLE SHOALS— 1933— MBS 

Frequency: 1450 Kc Power: 250 Watts 

Owned Oper. By . . . Muscle Shoals Bcstg. Corp. 

Business Address P. O. Box 230. Sheffield 

Transmitter Location. .E. 2nd St.. Sheffield, Ala. 

News Service UP 

Representative Devney & Co. 

President Frank M. Farris. Jr. 

General Mgr W. A. Reeves. Jr. 

Comm. Manager Eulus Whitehead 

Program Director George Manush 

Chief Engineer Melvin G. Hunt 

W J H 

OPELIKA— 1940— MBS-KBS 

Frequency: 1400 Kc Power: 250 Watts 

Owned Oper. By. . . Opelika- Auburn Bcstg. Co. 
Bus.-Studio-Trans. Address. . .1400 Auburn Rd. 

Phone Number 712. 713 

News Service UP 

Transcription Service. .. .Thesaurus, Keystone, 

SESAC 

Membership NARTB, BAB 

Gen.. Sta. Mgr John C. Cooper, Jr. 

Comm.. Sis., Prom. Mgr E. J. Turk 

Program Director G E. Snyder 

Chief Announcer, News Dir. Bill Kennedy 

Chief Engineer John E. Smollen 

Consulting Engineer Claude Gray 

WELR 

ROANOKE— 1949— KBS 

Frequency: 1360 Kc Power: 1000 Watts d. 

Owned-Operated By Roanoke Bcstg. Co. 

Address 801 N. Main St. 

Station Representative Clayton 

Manager J. W. Buttram 

Program Director John Hodges 

WWWR 

RUSSELLVLLLE— 1949 

Frequency: 920 Kc Power: 1000 Watts d. 

Owned-Oper. By. . .Bankhead Bcstg. Co.. Inc. 

Address Bankhead-Long Bldg., Jasper, Ala. 

Phone Number 100 



Transmitter Location Underwood Rd. 

News Service UP 

President Walter W. Bankhead 

General Manager James E. Reese 

Sta., Comm. Mgr Hal Kirby 

Program Director James W, Elliott 

Chief Engineer Charles G. McLellan 

WCRI 

SCOTTSBORO— 1950 

Frequency: 1050 Kc Power: 250 Watts d. 

Owned-Operated By Pat M. Courington 

Address Box 394 

News Service AP 

Transcription Service World 

President Pat M. Courington 

Gen., Comm. Mgr Eaton P. Govan, Jr. 

Program Director Lila Jean Keller 

Chief Engineer James G. Wallace 

WGWC 

SELMA— 1946— CBS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By .... Estate of G. W. Covington 

Address Birmingham Highway 

Phone Number 2746 

Air Time 6 a.m.-l 1:05 pjn. 

Transcription Service Capitol 

Station Representative Hal Holman 

Membership NARTB 

Gen. Mgr. & Chief Engr. . . John F. Townshend 

Sales Prom. Mgr John Frazier 

Program Director Mrs. Marie Luker 

Chief Announcer Virgil Moore 

Consulting Engineer T. J. Holey 

WHBB 

SELMA— 1935— MBS 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Selma Bcstg., Inc. 

Business Address 209 Washington St. 

Phone Number 1233 

Transmitter Location Edgewood 

President B. H. Hopson 

Gen. Comm. Mgr Julien Smith, Jr. 

Program Director Bill Hoops 

Promotion Manager Erin Reynolds 

Chief Engineer T. F. Kelly. Jr. 

WFEB 

SYLACAUGA— 1944— MBS— KBS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Alabama Bcstg. Co. 

Business-Studio Address P. O. Box 358 

Phone Number 2-3281 

News Service UP 

Transmitter Location. .. .527 North Broadway 

Air Time 6 a.m.-l 1 p.m. 

President E. E. Forbes. Sr. 

Comm., Sta. Mgr George W. Carr 

Chief Announcer Conrad Pickren 

Chief Engineer Maurice Estes 

Consulting Engr James Stowers 



328 



ALABAMA — A IC I 7 O \ A 



WM LS 



SYLACAUGA— 1948 

Frequency: 1290 Kc Power: 1000 Watts d. 

Owned-Oper. By. .Marble City Bcstg. Co., Inc. 

Business Address IIV2 W. Second St. 

Phone Number 2-4354 

Transmitter Address Highway 291 N. 

Air Time 5:45 a.m.-Sunset 

News Service AP 

General Manager Curtis O. Liles, Jr. 

Commercial Mgr Howard M. Peters 

Prom. Mgr., Pgm. Dir Robert M. Duck 

Chief Announcer Pete McEwen 

Chief Engineer John F. Norris 

Consulting Engr Claude M. Gray 



WHTB 



TALLADEGA— 1945— MBS-KBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By . . . Voice of Talladega, Inc. 

Address Bemiston Highway 

Phone Number 2205 

Air Time 6 a.m.-10:20 p.m. 

News Service AP 

Transcription Service Capitol 

Pres., Gen., Sta. Mgr R. A. Davidson 

Comm., Sis. Prom. Mgr Myron T. Snoddy 

Program Director Alcana M. Haynes 

Mus. & Production Dir Lee Whitehurst 

Publicity Director Johnny Mack Driskill 

Chief Announcer Frank Haynes, Jr. 

Chief Engineer John Lester Fisher 

Consulting Engineer Claude Gray 

WTBF 

TROY— 1947— MBS-KBS 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Troy Bcstg. Corp. 

Address College Drive 

Phone Number 980-1 



News Service AP 

Transcription Service World 

M3mbership NARTB, BAB 

President J. Roy Crow 

Gen. Mgr Jess Jorden 

Commercial Mgr Robert Tolbert 

Chief Announcer Ace Dudley 

Chief Engineer Joe W. GllchrUt 

Consulting Engineer Claude Gray 

W J R D 

TUSCALOOSA— 1936— LBS 

Frequency: 1150 Kc Power: 5000 Watts d.; 

1000 Watts n. 

Owned-Oper. By Mrs. Wilhelmina Doss 

Bus. Studio Address First Natl. Bank Bldg. 

Phone Number 4464 

Transmitter Fayette Hway., Northport 

Air Time 5:30 a.m.-M. 

News Service UP 

Transcription Service World 

Representative Walker 

Owner Wilhelmina Q. Doss 

Asst. Mgr., Sales Prom. Mgr Dick Biddle 

Comm. Mgr Lehman Mayer 

Pgm., Prod. Dir Charles Welsh 

Chief Engineer J. G. Cobble 

WTBC 

TUSCALOOSA— 1 946— MBS 

Frequency: 1230 Kc Power: 250 Walts 

Owned By Tuscaloosa Bcstg. Co. 

Business-Studio Address City Hall Bldg. 

Phone Number 5523 

Transmitter Location. .. 15th St., across from 
Forest Lake 

News Service AP 

Transcription Service Thesaurus 

Representative: Sears & Ayer 

General Manager Bert Bank 

Commercial Manager Bob Chisholm 

Prom. Mgr., Pgm. Dir Neil Lovett 

Chief Engineer T. H. Todd 



ZQMA' 



Pop. April 1, 1952 (Est.) 777,000 — Total Housing Units 241,125 
Families April 1, 1952 (Est.) 209,000 — Stations in State 27 



KSUN 

BISBEE— 1933— MBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Carlton W. Morris 

Address P. O. Drawer C. Lowell Station 

Phone Number 9 

Studio-Transmitter Warren Rd. 

Transcription Service World 

Representative . . Blair & Co., Arizona Network 

President Carleton W. Morris 

General Manager Arlo Woolery 

Chief Engineer John Hams 



KCLF 

CLIFTON— 1950— LBS 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By ... Dwight Harkins 

Enterprises Inc. 

Address Box 548 

Phone Number 320 

News Service UP 

President Dwight Harkins 

Gen., Comm. Manager Chet Darwin 

Chief Engineer Frank Toomey 



329 



ARIZONA 



KCKY 

COOLIDGE— 1948— CBS 

Frequency: 1150 Kc Power: 1,000 Watts 

Owned-Oper. By Gila Bcstg. Co., Inc. 

Address Roosevelt & Main Streets 

Phone Number 4451 

Air Time 6 a.m.-M. 

News Service UP 

Transcription Service SESAC 

Representative Forjoe & Co. 

President Louis F. Long 

Station Manager Bill Parady 

Commercial Manager Ken Hooker 

Publicity Dir Daphne Millwee 

Chief Engineer Wayne Fernyhaugh 

KAWT 

DOUGLAS— 1946— NBC 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Carl Morris 

Phone Number 173 

Transmitter Location W. of Douglas 

Transcription Service Capitol 

Station Representative Paul Raymer 

Membership NAB 

President Carleton W. Morris 

General Manager Glenn B. Webber 

Commercial Manager . Jack Murphy 

Program Director Jack French 

KCLS 

FLAGSTAFF— 1950 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Saunders Bcstg. Co. 

Address Box 1677 

Phone Number 946 

News Service AP 

Transcription Service Langworth 

Owner, Gen. Mgr Charles J. Saunders 

Prog., Prod. Dir Dorothy B. Saunders 

Chief Engineer Charles McNeall 

KGPH 

FLAGSTAFF— 1 9 50— LBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Frontier Bcstg. Co. 

Address Weatherford Hotel 

Phone Number 51 

News Service AP 

Transcription Service Capitol 

Representative Forjoe 

President E. C. Phillippi 

General Manager A. S. Holm 

Program Director Mary Phillippi 

News Director Jack Willis 

Chief Engineer Alan J. Gardiner 

KWJB 

GLOBE— 1938— NBC 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By ... . Gila Bcstg. Co., Inc. 



Phone Number 41 

News Service AP, INS 

Transcription Service Standard 

Representative Paul H. Raymer 

President Louis F. Long 

Sales Prom. Mgr Willard Shoecraf t 

Commercial Manager Eric Manola 

Prog., Prod. Dir.-Chf. Anncr.. . .Robert Hawkins 

Chief Engineer Matthew M. Burak 

Consulting Engr Western Engr. Assn., Inc. 

KGAN 

KINGMAN— 1949— LBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By J. James Glancy 

Business Address P. O. Box 1208 

Phone Number Blue 462 

News Service UP 

President J. J. Glancy 

Commercial Manager. . .Kathlene Covarrubias 
Chief Engineer Donald Cummings 

KTYL 

MESA— 1947 

Frequency: 1310 Kc Power: 1000 Watts d„ 

500 Watts n. 

Owned-Operated By Sun Valley Bcstg. 

Address P. O. Box 885 

Phone Number 5737 

Transmitter Location. . . .Mesa-Tempe Highway 

News Service UP 

Transcription Service Standard 

Pres., Gen., Sta. Mgr.. Dwight Harkins 

Commercial Manager Lorenzo K. Lisonbee 

Program Director Jack Harris 

Publicity Director Dick Gilbert 

Chief Announcer Ben Smith 

Chief Engineer William Harrison 

KNOG 

NOG ALES— 1948 

Frequency: 1340 Kc Power: 230 Watts 

Owned-Operated By Border Bcstg. Co., Inc. 

Address Nogales 

Phone Number 770 

News Service UP 

Transcription Service World 

Representative O'Connell 

President Robert Marcus 

General Manager Samuel Marcus 

Chief Engineer Benny Greenhaw 

KOOL 

PHOENIX— 1947 
CBS— RNA 

Frequency: 960 Kc Power: 5000 Watts 

Owned-Operated By. . . .Maricopa Bcsters., Inc. 

Business-Studio Address Adams Hotel 

Phone Number 8-6421 

Transmitter Chicago & McDowell Rd. 

Air Time 6 a.m.-M. 



330 



THE HEART OF ARIZONA . . . 

in the palm of 
your hand! 




ADAMS HOTEL, PHOENIX 



HALF A MILLION ARIZONANS 

and 

OVER A MILLION TOURISTS 

in our retail trading area are waiting 

for YOUR SALES MESSAGE 



2^^^^^^-^v.-^,^ 



-^^^S^^S^^i^iS^^--,- 



KOOL 

The^<?z^#52^Statioii in PHOENIX 



^^^^i^PZ / Z^^^^ / ^^^^^/y^ / ^ / y/' / - 



Key Station of the 

Radio Network of Arizona. 

KOOL, Phoenix 
KCKY, Cooiidge 
KOPO, Tucson 

100% coverage of Arizona's 
richest area, comprising 75% 
of the State's population. 



YOUR CBS RADIO STATION 

IN ARIZONA 

5,000 WATTS DAY and NIGHT 960 KCs 

Phone, wire or write for availabilities today 

NATIONAL REPRESENTATIVES 

George P. Hollingbery Co. 

NEW YORK • CHICAGO ♦ LOS ANGELES • SAN FRANCISCO • ATLANTA 



331 



ARIZONA 



News Service UP 

Transcription Service Standard 

Representative George P. Hollingbery 

Membership NARTB 

President Gene Autry 

Gen.-Station Mgr Charles H. Garland 

Commercial Manager George E. Agnew 

Sales Prom. & Asst. Mgr Thos. Kelland 

Program Director Lew Lowry 

Prod. Dir Warren Chandler 

Publicity Director Thomas Kelland 

News Director Frank James 

Chief Engineer Miles L. Sheperd 



KIFN 

PHOENIX— 1949 



Frequency: 860 Kc Power: 250 Watts d. 

Owned-Operated By Western Bcstg. Co. 

Address P. O. Box 430 

Phone Number 3-6155 

Transmitter Location 1975 S. Central 

News Service UP 

Transcription Service SES AC 

Station Representative Harlan Oakes 

Pres.. Gen. Mgr .Frank P. Redfield 

Sta. Mgr., Prog. Dir Pedro Moraga 

Commercial Manager ........ John K. Redfield 

Chief Engineer Edgar B. Pool 



KO Y 



PHOENIX— 1921— MBS. Don Lee 

Frequency: 550 Kc Power: 5000 d.; 1000 n. 

Owned-Oper. By KOY Bcstg. Co. 

Address 840 N. Central Ave., P. O. Box 

2671 

Phone Number 4-4144 

Transmitter .... 12th St. & Camelback Rd. 

Air Time 24 hrs. wk. d.; 17 hrs. Sun. 

News Service .UP 

Transcription Service World 

Representative John Blair 

Membership NARTB, BAB 

Pres., Comm. Mgr John L. Hogg 

Gen.-Station Mgr. .......... Albert D. Johnson 

Program Director John R. Williams 

Prod. Dir.. Chief Anncr W. J. Lester. Jr. 

Musical Director Alfred Becker 

News Director Paul Gribben 

Chief Engineer. .Clifford R. Miller 

Consulting Engineer Jansky & Bailey 

KPHO 

PHOENIX— 1943— ABC 

Frequency: 910 Kc... Power: 5000 Watts 

Owned-Operated By ..... . Phoenix Bcstg.. Inc. 

Business-Studio Address 631 N. First Ave. 

Phone Number .4-7367 

Transmitter Location .... 2400 W. Buckeye Rd. 

News Service AP 

Pres., Gen. Mgr. John C. Mullins 

Commercial Manager Chas. F. Montano 

Program Director Francis Murphy 

Chief Engineer, George L. McClcroatban 



KRIZ 

PHOENIX— 1950— LBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Howard M. Loeb 

Address-Trans. Loc 2345 Buckeye Rd. 

Phone Number 4-8436 

Air Time 6:00 a.m.-12 M. 

News Service UP 

Station Representative .Burn-Smith 

Gen., Sta. Manager . Howard M. Loeb 

Comm., Prom. Mgr Sheldon Engel 

Program Director Ray Odom 

Chief Engineer James E. Groll 

KRUX 

PHOENIX— 1947 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Radio Arizona Inc. 

Bus.-Studio Address 1441 N. First St. 

Phone Number 2-2371 

Transmitter Glendale 

News Service. . .UP 

Transcription Service Associated 

Owner, Gen. Mgr. . Allerton Cushman 

Station Manager Jack C. Goodsell 

Sales Manager Charles E. Schleuter 

Program Director Herman Ackerman 

News Director Larry Geraghty 

Chief Engineer Marvin Edwards 

KT A R 

PHOENIX— 1922— NBC-ARIZ. BCSTG. 

Frequency: 620 Kc. Power: 5000 Watts 

Owned-Operated By .KTAR Bcstg. Co. 

Business Studio Address. . .711 Heard Building 

Phone Number 4-4161 

Transmitter Location . . 36th St. & E. Thomas Rd. 

Air Time 6 a.m.-M. 

News Service AP 

Trans. Ser Thesaurus, Standard, Capitol 

Representative Paul H. Raymer 

Membership NARTB, BAB 

Ch. of Bd John J. Louis 

Pres., Gen. Sta. Mgr Richard O. Lewis 

Commercial Manager E. W. Harvey 

Sales Promotion Manager. .John Edwin Miller 

Program Director Rol Laughner 

Publicity Directors. . .Myron Drake. Bob Pollard 

News Director John Snow 

Chief Engineer A. C. Anderson 

K Y C A 

PRESCOTT— 1940 
NBC-ARIZ. BCSTG. 

Frequency: 1490 Kc. Power: 250 Watts 

Owned-Oper. By. Southwest Bcstg. Co. 

Business-Studio Address P. O. Box 1631 

Phone Number 244 

Transmitter. ..... ..... .E. Gurley St. 

News Service AP 

Representative. ........,,,, .Paul H. Raymer 



ZZ2 



A KIZONA 



Pres., Gen. Mgr Harold Ritter 

Program Director Roberta M. Piister 

Chiei Engineer John E. Negley 

K G L U 

S AFFORD— 1938— NBC 

Frequency: 1480 Kc Power: 1000 Watts 

Owned-Operated By Gila Bcstg. Co. 

Business-Studio Address 520 Main St. 

Phone Number 15 

Transmitter E. Lone Star, Highway 70 

Air Time Unlimited 

News Service AP, UP 

Transcription Service World & Thesaurus 

Representative Paul H. Raymer 

President Louis F. Long 

General Manager Paul Merrill 

Pgm., Prod. Dir Lester McBride 

Sales Prom. Mgr Harl Barnett 

Commercial Manager Edward E. Furman 

Chief Anncr L. M. Whittaker 

Chief Engineer Mark H. Webb 

Consulting Engineer. Comm. Radio Equipt. Co. 

KCNA 

TUCSON— 1947— ABC 

Frequency: 1340 Kc Power: 5000 W. d.; 

500 W. n. 

Owned-Operated By Catalina Bcstg. Cc. 

Business-Studio Address Box 2348 

Phone Number 2-4664 

Transmitter Swan Road 

Air Time 5 a.m.-l a.m. 

News Service AP 

Representative Hollingbery 

President Erskine Caldwell 

General Station Manager Wayne Sanders 

Sales Manager Harry Chambers 

Program Director William K. Rider 

Chief Engineer Tom Epperson 

KOPO 

TUCSON— 1947— CBS 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Old Pueblo Bcstg. Co. 

Business-Studio Add 115 W. Drachman St. 

Phone Number 4-0431 

Air Time 5 a.m.-l ajn. 

News Service AP 

Representative Forjoe & Co. 

Membership NARTB, BAB 

Chief Owner Gene Autry 

General-Station Manager E. S. Mittendorf 

Comm., Sales Prom. Mgr S. J. Kossack, Jr. 

Pgm. Dir., Chief Anncr Gerry O'Brien 

Sales Prom. Mgr Paul Plunkett 

Prod. Dir Cliff Stillinger 

Publicity Director Jane Abbott 

News Director John McShane 

Chief Engineer Vernard Cimmyiotti 

KTKT 

TUCSON— 1949— LBS 

Frequency: 1490 Kc Power: 250 Watts 



Owned-Operated By Thomas J. Wallace 

Business-Studio Transmitter Add... 500 W. Elm 

Phone Number 3-7549 

Air Time 18 hours daily 

Transcription Service Lang-Worth 

Representative Best 

Membership BAB 

President Thomas J. Wallace 

Gen., Sta. Mgr Art Sidelinger 

Commercial Manager Manny Ornilas 

Program Director Charles Blower, Jr. 

News Director Ken Stodder 

Musical Director Evelyn Gipson 

Chief Engineer Thomas J. Wallace. Jr. 

KT U C 

TUCSON— 1929— MBS-ARIZ. NET. 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Tucson Bcstg. Co. 

Business-Studio Address. .. .900 E. Broadway 

Phone Number 2-3344 

Transmitter 900 E. Broadway 

Air Time 6 a.m.-M. 

News Service UP 

Transcription Service World, SES AC 

Representative John Blair 

Membership NARTB. BAB 

Pres. & General Manager Lee Little 

Business Manager Mae C. Matheson 

Prog. Dir. & Chief Announcer ... Stan Norman 

News Director Lou Eaton 

Music Director Peter Tufts 

Chief Engineer Cliff Livingston 

K VO A 

TUCSON— 1929— NBC-ARIZ. BCSTG. 

Frequency: 1290 Kc Power: 1000 Watts 

Owned-Operated By. .Arizona Bcstg. Co.. Inc. 
Business-Studio Address.. ..48 E. Broadway. 
P. O. Box 2911 

Phone Number 3-2555 

Transmitter Location.. .10th Ave. & Lee Street 

Air Time 4:55 a.m.-M. 

News Service AP 

Transcription Service Thesaurus, Capitol 

Representative Paul H. Raymer 

Membership NARTB. BAB 

General Manager R. B. Williams 

Business Mgr Harper M. Phillips 

Commercial Mgr John C. Underwood, Jr. 

Sales Promotion Mgr Fred J. Gerletti 

Program Director Ben L. Slack, Jr. 

Production Director Lowell D. Cable 

Chief Announcer George T. Callison 

Chief Engineer Ray H. Holsclaw 

Consulting Engineer Gillette 

KSWB 

YUMA— 1951— LBS 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By. . .Southwestern Bcstg. Co. 

Address Yuma 

Phone Number 3-6222 



333 



ARIZONA — ARKANSAS 



News Service UP 

Pres., Gen. Mgr. Chet Darwin 

Commercial Manager Louis Roberts 

Program Director Russ Wonnacott 

Chief Engineer Frank Hancock 

KYMA 

YUMA— 1950— MBS— ARIZ. NET. 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By KOY Bcstg. Co., Inc. 

Address P. O. Box 671 

Phone 37841 

Transmitter Location. 699 Ave. B 

Air Time 6 a.m.-ll p.m. (7-11 Sun.) 

News Service UP 

Transcription Service World 

Representative John Blair 

Membership NARTB 

President John Hogg 

Gen., Sta. Mgr William B. Lindsey 

Program Director Bob Vache 

Chief Engineer Richard J. Smith 

Consulting Engineer Cliff Miller 



KYUM 



YUMA— 1940— NBC 

Frequency: 560 Kc Power: 1000 Watts 

Owned-Operated By Yuma Bcstg. Co. 

Business Address 1901 E. 1st St. 

Phone Number 3-3305 

Air Time 5:30 a.m.-M. 

News Service AP 

Transcription Service Capitol & Thesaurus 

Representative Paul H. Raymer 

Membership NARTB 

President R. N. Campbell 

General Manager Ray C. Smuckei 

Commercial Manager Roy L. Jorgensen 

Sales Prom. Mgr John P. Carrick 

Program Director Bob L. Jones 

Production Director Grant Lee 

Publicity Dir Ernie Allen 

Chief Anncr Glenn Edwards 

News Director Paul King 

Musical Director Henry Alcott 

Chief Engineer Leavenworth Wheeler 



Pop. April 1, 1952 (Est.) 1,907,000 — Total Housing Units 575,698 
Families April 1, 1952 (Est.) 519,000 — Stations in State 42 



KVRC 

ARKADELPHIA— 1 947— MBS-KBS 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By. . Arkadelphia Bcstg. Co. 

Business-Studio Address 506 Main St. 

Phone Number 789 

Transmitter Location Old Gordon Hiway 

Air Time 6 a.m.-ll p.m. 

News Service AP 

Transcription Service World 

Representative Hil F. Best 

President Cecil W. Cupp 

Gen., Sta., Comm. Mgr J. M. Moore 

Pgm., Prod. Pub. Dir Bill Deaton 

News Dir., Chief Anncr John Riggle 

Chief Engineer S. J. Woodworth 

Consulting Engineer Earl Cullum 

KBTA 

BATESVILLE— 1950— MBS-KBS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By White River Valley 

Broadcasters, Inc. 
Bus., StudicTransmitter Address .... Glenn St. 

& Lock & Dam Road, P. O. Box 255 

Phone 1112-1113 

Air Time. . .5 a.m.-ll p.m. (7 a.m.-ll p.m. Sun.) 
Newspaper Affiliation . Batesville News Review 

News Service AP 

Transcription Service Thesaurus, ASCAP, 

BMI. SESAC 



President Jared E. Trevathan 

General Manager Braxton L. Combs 

Commercial Manager Larry Blair 

Program Director J. Andrew Wright 

Chief Engineer William A. Smith 

KLCN 

BLYTHEVILLE— 1921— LBS 

Frequency: 900 Kc Power: 1000 Watts d. 

Owned-Operated By Harold L. Sudbury 

Phone Number 2093 

Transmitter Location E. Highway 18 

News Service AP 

Transcription Service Langworth 

Station Representative John E. Pearson 

Pres., Gen., Comm. Mgr Harold L. Sudbury 

Sales Promotion Manager J. T. Sudbury 

Program Director Ernest Simmons 

Farm Editor Don Whitney 

Chief Engineer Marion Skinner 

KAMD 

CAMDEN— 1946— MBS-KBS 
RAZORBACK 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By Camden Radio Inc. 

Address P. O. Box 5859 

Phone Number 6791-2 

Transmitter Location S. California St. 

Air Time 6 a.m.-ll p.m. 

News Service AP 

Transcription Service Associated 



334 



ARKANSAS 



President Walter E. Hussman 

General Manager Frank O. Myers 

Station Mgr David Crockett 

Commercial Mgr Donald Cathey 

Program Director W. M. H. Smith 

Prog. Dir., Chief Anncr Callis Carter 

Chief Engineer Dorris C. Hunter 

KCON 

CONWAY— 1 950— LBS-KBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Conway Bcstg. Co. 

Address Ark. State Teachers Campus 

Phone Number 189 

Air Time 6 a.m.-l 1 p.m. 

Transcription Service Thesaurus, SESAC 

News Service UP 

Pres., Gen., Sta. Mgr James E. Clayton 

Sales Promotion Mgr Ed McClendon 

Program Director Muriel Cobb 

Chief Engineer Herman G. Stermer 

Consulting Engineer Weldon & Car/ 

KAGH 

CROSSETT— 1951 

Frequency: 1240 Kc. ...... .Power: 100 Watts 

Owned-Operated By. Ashley County Bcstg. Co. 

Address 900 Main St. 

Phone Number 750 

News Service AP 

Co-Owner T. C. Fleet 

Co-Owner, Gen. Mgr J. H. Fleet 

Commercial Manager Clifton O. Wilson 

Program Director Harry G. Howard 

News Director William McKelver 

KDMS 

EL DORADO— 1950— KBS 

Frequency: 1290 Kc Power: 1.000 Watts d. 

Owned-Operated By David M. Segal 

Address Randolph Hotel 

Phone Number _ _ . 3-9190 

News Service UP 

Transcription Service World 

Representative Devney 

Pres., Gen. Mgr David M. Segal 

Sta.. Comm. Mgr . C. E. Siddon 

Program Director Tom Sansing 

Promotion Manager M. F. Kissko 

Chief Engineer Thomas A. Sebaugh 

K E L D 

EL DORADO— 1935— ABC 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By. .Radio Enterprises, Inc. 
Business-Studio Address. .Home Finance Bldg. 

Phone Number 3-6126 

Transmitter Location Country Club Colony 

Air Time 6 a.m.-ll p.m. 

News Service AP 

Transcription Service World, Associated 

Representative Continental Radio Sales 

Membership NARTB, BAB 

Pres., Gen., Sta. Mgr W. N. McKinney 



Comm., Sis. Prom. Mgr J. R. Duerson 

Program Director Mrs. D. Pondrom 

Prod., Mus. Dir Sarah McLarty 

Chief Anncr., News Dir E. R. Hall 

Chief Engineer John Long 

Farm Editor Bill Darland 

Consulting Engineer Earl Cullum 

KGRH 

FAYETTE VILLE— 1 946— MBS 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By. . .Fayetteville Bcstg. Co., Inc. 

Business-Studio Address 922 Leverett St. 

Phone Number 862 

Transmitter Location 922 Leverett St. 

Air Time 5:30 a.m.-ll:30 p.m. 

News Service AP 

Transcription Service SESAC 

Representative Walker 

Membership NARTB. BAB 

President Hayden Mcllroy 

Gen.-Sta.-Sls. Prom. Mgr Fred J. Stevenson 

Commercial Mgr Ed. Gideon 

Program Director Wallie Ingalls 

Chief Announcer Pat Perrin 

News Director Dick Evans 

Musical Director Steve Starwyck 

Chief Engineer Hcfrold Lindsey 

Consulting Engineer A. Earl Cullum 

KXJK 

FORREST CITY— 1949— KBS-LBS 

Frequency: 950 Kc Power: 1000 Watts 

Owned-Operated By... Forrest City Bcstg. Co., 

Inc. 
Address . . . Natl. Bank of East. Arkansas Bldg. 

Phone Number 950 

Transmitter Location 4 miles W. of City 

News Service AP 

Transcription Service Lang- Worth 

Station Representative. Continental Radio Sales 

Pres., Gen. Mgr William Fogg 

Program Director Lloyd Denny 

Prom. Mgr„ News Dir Charlie Simms 

Chief Engineer Walter Smith 

KFPW 

FORT SMITH— 1930— CBS 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Tulsa Bcstg. Co. 

Business Address 232 N. Albert Pike Rd. 

Phone Number 4105 

Transmitter Location Albert Pike 

& Kelley Highway 

News Service AP 

Transcription Service World 

Representative Avery-Knodel 

Membership NAB 

Vice-Pres., Gen. Mgr John Esau 

Station Manager James P. Walker 

Commercial Manager L. A. Blust 

Program Director Larry Nolan 

Promotion Manager George Ketcham 

Chief Engineer Willard Kunkel 



335 



ARKANSAS 



KFSA 

FORT SMITH— 1947— ABC 

Frequency: 950 Kc... Power: 1000 Watts d.; 
500 Watts n. 

Owned-Oper. By Southwestern Pub. Co. 

Business-Studio Address 920 Rogers Ave. 

Phone Number 3126 

Transmitter Location 3600 Wheeler Ave. 

Air Time 5:30 a.m.-ll p.m. 

News Service UP 

Representative John E. PeaTSon 

President Donald W. Reynolds 

Gen., Sta., Comm. Mgr Weldon Stamps 

Program Director Jerry Winner 

Chief Announcer Pat Porta 

News Director Roy T. Bowman 

Chief Engineer Robert W. Piatt 

Consulting Engineer Tam Craven 

KWHN 

FT. SMITH— 1947— MBS-WESTERN 

Frequency: 1320 Kc Power: 5000 Watts 

Owned-Operated By . . . KWHN Bcstg. Co.. Inc. 
Business-Studio Add.. .421-423 Garrison Ave. 

Phone Number 8967 

Transmitter Location 5626 Plum St. 

Air Time . 6 a.m.-M. 

News Service AP 

Transcription Service Standard 

Representative Rambeau 

Secretary-Treasurer H. S. Nakdimen 

Sta. Dir., Comm. Mgr Parkman R. Feezor 

Pgm., News Dir John R. Trotter 

Chief Engineer Bruce Dennis 

Farm Editor Dave Bateman 

Consulting Engineer Weldon & Carr 

KHOZ 

HARRISON— 1946— KBS 
MBS-RAZORBACK-OZARK-ARK. 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By . . . Harrison Bcstg. Corp. 

Bus.-Studio Address Radio City Addition 

Phone Number 1240 

Transmitter Location Radio City Addition 

Air Time 5:30 a.m.-ll p.m. 

News Service UP 

President Roy Milum 

Gen., Sta. Mgr R. S. Wheeler, Jr. 

Comm., Sis. Prom. Mgr Mel Lynn 

Prog., Prod., Pub. Dir Bruce C. Washburn 

Chief Anncr., News Dir Leon Shaddox 

Chief Engineer Fred E. Ward 

KFFA 

HELENA— 1941— KBS— MBS 

Frequency: 1360 Kc Power: 1,000 Watts 

Owned-Operated By Helena Bcstg. Co. 

Address 215 York St. 

Phone Number Main 59 

Transmitter Location S. 7th St. Rd. 

News Service AP 



Transcription Service Lang-Worth 

Representative Continental Radio Sales 

Membership NARTB. BAB 

Pres., Gen. Mg: Sam W. Anderson 

Comm., Prom. Mgr Bill Bigley 

Program Director Hugh Smith 

Chief Announcer Bob Wallace 

Musical Director Katie Phipps 

Chief Engineer A. P. Decker 

Consulting Engineer Silliman & Barclay 

KXAR 

HOPE— 1947— MBS-KBS 

Frequency: 1490 Kc ....Power: 250 Watts 

Owned-Operated By Hope Bcstg. Co. 

Business Address Hope 

Phone Number 7-3601 

News Service AP 

President A. H. Washburn 

Gen. Mgr., Chief Engineer L. B. Tooley 

Program Director Haskell Jones 

K T H S 

HOT SPRINGS— 1924— ABC 

Frequency: 1090 Kc... Power: 10,000 d.. 1000 n. 
Owned By. .Times Pub. Co.. Ltd., Shreveport, 
La. 

Operated By Radio Broadcasting, Inc. 

Business-Studio Address. .. .135 Benton Street 

Phone Number 1160-1 

Transmitter Location Route 2 

Air Time 6 a.m.-M. 

News Service UP 

Transcription Service Lang-Worth 

Representative Branham 

Membership NARTB. BAB 

President-Owner John D. Ewing 

General Manager John J. Wolever. Jr. 

Chief Announcer William S. Bailey 

Musical Director Wilson Hurst 

Chief Engineer Cecil L. Suitt 

KWFC 

HOT SPRINGS— 1940— MBS 
RAZORBACK 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Spa Bcstg. Co., Inc. 

Business-Studio Address. . .819V2 Central Ave. 

Phone Number 412-3 

Transmitter Location Malco Bldg. 

News Service AP 

Representative Young 

President Dr. N. B. Burch 

General Manager Marvin L, Hull 

Commercial Manager C. J. Dickson 

Program Director Vivian Merriott 

News Director Harvey Stegman 

Chief Engineer Everett T. Kennedy 

K B T.M 

JONESBORO— 1930— MBS-KBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Regional Bcstg. Co. 



336 



A It K A N S A S 



Address KBTM Building, Jonesboro 

Phone Number 5597-5598 

Transmitter Location E. of the City of Jonesboro 

Air Time 5:30 a.m.-ll p.m. 

News Service AP 

Transcription Service World-Sesac 

Pres., Sta. Mgr lay P. Beard 



KNEA 



JONESBORO— 1950 

Frequency: 970 Kc Power: 1000 Watts d. 

Owned-Operated By Radio Jonesboro. Inc. 

Address Hotel Noble 

Phone Number 8381 

News Service UP 

Transcription Service Associated 

Representative Sears & Ayer 

President R. H. Halbert 

General Manager Dick Crane 

Commercial Manager Paul Hoffman 

Program Director Neal Bunn 

Promotion Manager Charles Quinton 

Chief Engineer Wesley Bell 



KARK 



LITTLE ROCK— 1928 
NBC-SOUTHCENTRAL QUAL. 

Frequency: 920 Kc Power: 5000 Watts 

Owned-Oper. By. .Arkansas Radio & Equip. Co. 

Address Radio Ctr., 114 E. Capitol Ave. 

Phone Number LD 99 

Transmitter Location. .Hiway 67, N. Little Rock 

Air Time Unlimited 

News Service AP, UP 

Transcription Service Standard 

Representative Edwa*d Petry 

Membership NARTB. BAB 

Chmn. of Bd T. H. Barton 

Gen., Sta. Manager T. K. Barton 

Comm., Sis. Prom. Mgr Julian F. Haas 

Pgm., Prod. Dir Douglas J. Romine 

Publicity Dir A. C. Dowden 

Chief Engineer Dan L. Winn 

News Director Robert L. Kemp 

Farm Editor Robert L. Buice 

Consulting Engineer Earl Cullum 



KGHI 



LITTLE ROCK— 1927— ABC 

Frequency: 1250 Kc Power: 1,000 Watts d., 

500 Watts n. 

Owned-Operated By KGHI Bcstg. Service 

Address 306 W. 3rd St. 

Phone Number 27-9166 

Transmitter Location. . .Cantrell Rd. and L St. 

Air Time Unlimited 

Station Representative . George P. Hollingbery 

General Manager S. C. Vinsonhaler 

Commercial Mgr Kermit L. Richardson 

Program Director Virginia Ewing 

Chief Announcer Al Pickworth 

Chief Engineer V. O. Vandusen 

Consulting Engineer George Davis 



KLRA 

LITTLE ROCK— 1927— CBS 

Frequency: 1010 Kc Power: 10.000 Watts d.. 

5,000 Watts n. 

Owned-Oper. By Arkansas Bcstg. Co. 

Business-Studio Address P. O. Box 550 

Phone Number 2-5427-8; 2-1492 

Transmitter Location Memphis Highway 

Air Time 5 a.m.-M. 

Newspaper Affiliation Arkansas Gazette 

News Service AP, UP 

Transcription Service Standard 

Representative O. L. Tavlor Co. 

Membership NARTB. BAB 

President J. N. Heiskell 

Gen.. Sta. Mgr W. V. Hutt 

Commercial Manager R. J. Myers 

Sis. Prom. Mgr., Pub. Dir Oscar Alagood 

Prog.. Prod. Dir Harris Owen 

News Director Mark Weaver 

Musical Director Robert Parker 

Chief Engineer Kermit F. Tracy 

Consulting Engineer George C. Davis 

KVLC 

LITTLE ROCK— 1948— LIBERTY 

Frequency: 1050 Kc Power: 1000 Watts 

Owned-Operated By . .Southwestern Bcstg. Co. 

Business-Studio Address Box 2659 

Phone Number 5-5321 

Studio Address. .. .Southern Nat'l Insur. Bldg. 

Transmitter Location Faulkner Lake Rd. 

News Service UP 

Transcription Service Associated 

Representative Radio Reps. 

President R. M. Saxon 

General Manager Leonard Coe 

Station Manager Glen H. Robertson 

Sales Prom. Mgr James A. Gatens 

Prog., Prod. Mgr Frederick H. Schnmtz 

News Director Bill Crews 

Chief Engineer Dale MaVurin 

Consulting Engr. . . . Commercial Radio Equip't. 

KXLR 

LITTLE ROCK— 1946 
MBS-RAZORBACK 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Oper. By Ark. Airwaves Co. 

Business Address 217 E. Third St. 

Phone Number 2-2155 

Transmitter Address Cotton Belt Bldg. 

News Service UP 

Transcription Service RCA, Thesaurus 

Representative Pearson 

Membership NARTB, BAB 

President John F. Wells 

Gen., Sta. Manager Emil J. Pouzar 

Commercial Manager Melton Lancaster 

Program Director Roy Nichols 

News Director Bobbie Forster 

Chief Engineer Earl H. Butler 



337 



AP SELLS 

For Stations and Sponsors 



For instance . . . KLRA 

"Our Associated Press news programs sell so easily 
and are so easily renewable that we wish we had 
more to offer. One news sponsor is now completing 
his 14th straight year. As to pulling power — once, 
during our AP newscasts we offered a free map of 
Korea. Ten mentions over a four-day period brought 
more than 8,000 requests." 

W. V. HUTT, 

General Manager, 

KLRA, Little Rock, Arkansas 



338 



ARKANSAS 



KVM A 

MAGNOLIA— 1948— KBS 

Frequency: 630 Kc Power: 1000 Watts d. 

Owned-Oper. By Magnolia Bcstg. Co. 

Business-Studio Address. .212 N. Jefferson St. 

Phone Number 630 

Transmitter Location. . . .2.2 Mi. N. Magnolia 

News Service AP 

Transcription Service World 

President Joe F. Rushton 

General Manager Richard Tuck 

Comm. Mgr., Pgm. Dir Lowelle Langley 

Chief Engineer Ray Wells 

KDAS 

MALVERN— 1951— LBS 

Frequency: 1420 Kc Power: 1000 Watts d. 

Owned-Operated By Malvern Bcstg. Co. 

Address Young Insurance Bldg. 

Phone Number 1584 

Transcription Service World 

Representative Devney 

President David M. Segal 

Sta., Comm. Mgr Robert Choate 

Program Director Jack Ridgeway 

Chief Engineer Fred Parks 

KENA 

MENA— 1 950— MBS-KBS 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By R. B. Bell 

Address S. Reene St. 

Phone 878 

Transcription Service Standard 

News Service UP 

Representative Continental 

Owner Manager R. B. Bell 

Chief Engineer O. D. Frederick 

KNBY 

NEWPORT— 1949 

Frequency: 1280 Kc Power: 1000 Watts d. 

Owned-Operated By Newport Bcstg. Co. 

Business Address Newport 

Phone Number 749 

News Service UP 

President C. W. Craft 

General Mgr Dick Wiethan 

Commercial Mgr Gene Howe 

Chief Engineer J. C. Clayton 

KOSE 

OSCEOLA— 1949— KBS 

Frequency: 860 Kc Power: 1000 Watts d. 

Owned-Oper. By Osceola Bcstg. Corp. 

Business Address Hiway 6 1 S. 

Phone Number 860 

News Service AP 

Transcription Service Standard 

Membership NARTB. BAB 

President H. F. Ohlendorf 



General. Station Mgr Ted Woods 

Commercial Manager Betty G. Woods 

Pgm. Dir., Chief Anncr Murray Schroger 

Chief Engineer H. M. Jones 

Consulting Engineer SilLmian & Barclay 

KDRS 

P AR AGOULD— 1 947— KBS 

Frequency: 1490 Kc Power: 250 Watti 

Owned-Operated By ... . Progressive Bcstg. Co. 

Business Address Box 491 

Phone Number 827 

Transmitter Tower Drive 

Air Time 6 a.m. -10 p.m. 

News Service AP 

President Ted Rand 

Station Manager Ray Dexter 

Business Manager T. M. Self 

Sales Promotion Mgr Doyne Bateman 

Program Director Ray Dexter 

News Director Russell Schwamb 

Chief Engineer Joe Nearns 

Consulting Engineer Holey 

KCLA 

PINE BLUFF— 1947— LIBERTY 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By... Radio Engineering Service 

Business-Studio Address 2900 W. 28th St. 

Phone Number 1900 

Transmitter Location 2900 West 28th 

Air Time 6 a.m.-l 1 p.m. 

News Service AP 

General Mgr Kenneth Kesterson 

Commercial Manager Clyde Martin 

Pgm. Dir., Chief Engineer Charles Penix 

Consulting Engineer George Davis 

K T N 

PINE BLUFF— 1934— MBS-KBS 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By. . .Universal Bcstg. Corp 

Address SOS 1 /? Main St. 

Phone Number 721 

News Service AP 

Transcription Service Thesaurus 

Pres.. Gen. Mgr., Chief Engr B. J. Parrish 

Asst. & Prom. Mgr R. W. Etter 

Commercial Manager Joe L. Wallace 

Program Director Lois Sloan 

KPOC 

POCAHONTAS— 1950 

Frequency: 1420 Kc Power: 1,000 Watts d. 

Owned-Operated By. . .Pocahontas Radio, Inc. 

Address P. O. Box 250 

Phone 500 

Transcription Service Thesaurus 

News Service UP 

Transcription Service Thesaurus 

Representative Walker 

President A. J. Baltz 

Gen., Sta., Comm. Mgr Adrian L. White 



339 



ARKANSAS 



Sales Promotion Manager Jim Risner 

Prog., Prod.. News Dir Walt Lawson 

Musical Director Jack Wilson 

Chiei Engineer Roy Forrester 

KXRJ 

RUSSELLVILLE— 1947— MBS-KBS 
RAZORBACK 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By. .. .Valley Broadcasting, Inc. 

Address Russellville 

Phone Number 299 

Transmitter Localion Russellville 

News Service AP 

Owner. Gen. Mgr C. R. Home 

Commercial Manager L. L. Bryan 

News Director Morris Leming 

Pgm. Dir., Chi. Engr W. C. McKenney 

KWCB 

SEARCY— 1951 

Frequency: 1300 Kc Power: 1000 Watts d. 

Owned-Operated By White County Bcstg. 

Co., Inc. 

Address P. O. Box 95 

Phone Number 1281 

News Service AP 

Transcription Service SESAC Thesaurus 

Pres., Gen. Mgr Carl N. Dodd 

Program Director John Baker 

Sales Manager Don P. Jones 

Chief Engineer Homer Harris 

KUOA 

SILOAM SPRINGS— 1923— MBS 
RAZORBACK 

Frequency: 1290 Kc Power: 5.000 Watts d. 

Owned-Operated By KUOA, Inc. 

Business-Studio Address Siloaxn Springs 

Phone Number 77 

News Service UP 

Transcription Service World 

Membership NARTB, BAB 

President John E. Brown, Sr. 

Exec. Vice-Pres Storm Whaley 

Manager Dick McCartney 

Program Director Ralph Kennedy 

Chief Engineer Cecil E. Smith 

Consulting Engineer A. Earl Oullum 

KBRS 

SPRINGDALE— 1949— ABC 
RAZORBACK 

Frequency: 1340 Kc... Power: 250 Watts d., n. 

Owned-Operated By Southwest Pub. Co. 

Address Box 29 

Phone Number 675 

Transmitter Location Hwy. 71 North 

Air Time 5:30 a.m.-ll p.m. 

News Service AP 

Representative Pearson 

President Donald W. Reynolds 



Gen., Sta. Mgr Randall L. McCarrell 

Prog. Dir., Chf . Anncr Jerry Bidle 

Production Director Rex Parnell 

Publicity Director Sally Phillips 

News Director Bill Dickson 

Chief Engineer Dalton Sanders 

KWAK 

STUTTGART— 1948 
MBS— KBS— RAZORBACK 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By ... . Stuttgart Bcstg. Corp. 

Business Address Box 271 

Phone Number 842 

Transmitter Address 1818 S. Buerkle 

Air Time 6 a.m.-M. 

News Service UP 

Transcription Service Standard 

President Beloit Taylor 

Gen.-Station Manager Melvin P. Spann 

Commercial Mgr Bill Wells 

Program Dir June Spann 

Chief Engineer Frank Newberry 

Consulting Engineer John Mullaney 

KOSY 

TEXARKANA— 1951— MBS 

Frequency:' 790 Kc Power: 1000 Wattts d.; 

500 Watts n. 

Owned-Operated By Gateway Bcstg. Co. 

Address Wadley Bldg. 

News Service AP 

Transcription Service Thesaurus 

Partners Dr. W. Decker Smith, Joe Davis 

General Manager Tom E. Dillahunty 

Commercial Manager Herman Cecil 

Program Director Ray Whitworth 

Chief Engineer Chas. Mathis 

KRLW 

WALNUT RIDGE— 1951 

Frequency: 1320 Kc Power: 1000 Watts d. 

Owned-Operated By . . Southern Baptist College 

Address P. O. Box 67 

Phone Number 980 

News Service UP 

Transcription Service Lang-Worth 

Representative Best 

President Dr. H. E. Williams 

Gen. Mgr., Chf. Engr Earl Hodges 

Program Director Bill Nicholson 

KWEM 

WEST MEMPHIS— 1947 

Frequency: 990 Kc Power: 1000 Watts d. 

Owned-Oper. By KWEM Inc. 

Business-Studio Address 229 Broadway 

Phone Number 463 

Transmitter Location Highway 70 

News Service UP 

President E. D. Rivers. Jr. 

Vice-Pres William H. Keller 



340 



CALIFORNIA 



Pop. April 1, 191)2 (Est.) 11,170,000 — Total Housing Units 3,608,644 
Families April 1. 1912 (Est.) 3,507,000 — Stations in State 1 Yl 



KCNO 

ALTURAS— 1951 

Frequency: 570 Kc Power: 1000 Watts d. 

Owned-Operated By CONR Inc. 

Address P. O. Box 1247 

Phone Number 2531 

News Service UP 

Transcription Service Standard, Capitol, 

SESAC 

Pres., Gen. Mgr Chester J. Stuart 

Comm., Prom. Mgr Philip N. Good 

Program Director Ruth Hudson 

News, Farm Director Chas. Reinhart 

Chief Engineer Ralph S. Click 

KDI A 

AUBURN— 1949— KBS 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Charles E. Halstead 

Business Address Diamond H Ranch 

Phone 1178 

Pres., Gen. Mgr., 

Chiei Engr Charles E. Halstead, Jr. 

KBIG 

AVALON— 1952 

Frequency: 740 Kc Power: 10,000 Watts 

Owned-Operated By John Poole Bcstg. Co. 

Address 6540 Sunset Blvd. 

Phone Number HE 3205 

News Service UP 

Pres., Gen.. Sta. Mgr,, Chf . Engr John Poole 

Comm., P;om. Mgr Robert J. McAndrews 

Operations Manager Cliii Gill 

Consulting Engineer George P. Adair 

(See Page 348) 

KAFY 

BAKERSFIELD— 1946— MBS-DON LEE 

Frequency: 550 Kc Power: 1000 Watts 

Owned-Operated By. . . .Bakersfield Bcstg. Co. 
Business-Studio Address. .. .2013 Chester Ave. 

Phone Number 464-21 

Transmitter Cor. Niles Rd. & Morning Dr. 

News Service UP 

Transcription Service Capitol 

Representative W. S. Grant 

Membership NARTB, BMB 

President George B. Crome 

General Manager Sheldon Anderson 

Station Manager Glenn Rinker 

Commercial Mgr Clint Johnson 

Production Dir Bob Blake 

Prog., Pub. Dir., Sis. Prom. Mgr. . . Naum Healy 

Chief Announcer Harl Mannes 

Musical Director Bill Elliott 

Chief Engineer Ted Froming 

Farm Editor Jimmy Thomason 

Consulting Engineer .Ron Oakley 



KBIS 

BAKERSFIELD— 1950 

Frequency: 970 Kc Power: 1000 d. 

Owned-Oper. By Marmat Radio Co. 

Studio Address 957 Oak St. 

Phone 21465 

Transcription Service Capitol, Associated, 

SESAC 

News Service UP 

General Manager James L, McDowell 

Commercial Manager Paul La Riviere 

KERN 

BAKERSFIELD— 1932— CBS 

Frequency: 1410 Kc Power: 1000 Watts 

Owned-Operated By . . . McClatchy Bdcstg. Co. 
Business-Studio Address . . Elk's Club Building 

Phone Number 8-8431 

Transmitter Location. . . .Oak and Ming Streets 

Air Time 6 a.m.-12 M. 

News Service AP 

Transcription Service Capitol 

Representative Paul H. Raymer 

Membership NARTB, BAB 

President Eleanor McClatchy 

Station Manager Walter Baziuk 

News Editor Gerald Smothers 

Technician Luverne Shatto 

Farm Editor D. L. Flickenger 

Consulting Engr George C. Davis 

KERO 

BAKERSFIELD— 1946— NBC 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Paul R. Bartlett 

& Albert De Young 

Business-Studio Address 1420 Truxton Ave. 

Phone Number 44548 

Transmitter Location 17th & Eye Sts. 

News Service UP 

Transcription Service Standard, World 

Representative Avery Knodel 

Membership NARTB, BAB 

President Paul R. Bartlett 

Vice-President Gene De Young 

Commercial Manager Ed Umer 

Program Director Kenneth Croes 

Publicity Director Rudy Von Toble 

Chief Announcer George Day 

News Director Eob Elias 

Chief Engineer Bob Richardson 

Consulting Engineer. .Craven, Lchnes & Culver 

KPMC 

BAKERSFIELD— 1934— ABC 

Frequency: 1560 Kc Power: 1000 Watts 

Owned-Oper. By Pioneer Mercantile Co. 

Address 307 E. 21st St. 

Phone Number 8-8157 



341 



CALIFORNIA 



Transmitter Location 307 E. 21st St. 

News Service UP 

Transcription Service Thesaurus 

Station Representative. .George P. Hollingsbery 

President F. G. R. Schamblin 

General Manager L. A. Schamblin 

Pgm., Dir. Comm. Mgr C. C. Sturm 

Prom. Mgr., News Director P. R. Biermann 

Chief Engineer L. P. Jarvis 



KPAS 



BANNING— 1947 

Frequency: 1490 Kc .Power: 250 Watts 

Owned-Operated By Pass Bcstg. Co. 

Address .4425 Ramsey St. 

Phone Number 515 

Transcription Service World 

Representative Gene Grant, Donald Cook 

Pres., Gen., Sta., Comm. Mgr. 

C. A. Bill Humbert 

Chief Announcer Lou Gillespie 

Chief Engineer Montran Babcock 

KWTC 

B ARSTOW— 1 947— LIBERTY 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By.Mojave Valley Bcstg. Co. 

Business Address Box 697 

Phone Number 4001 

Air Time 7 a.m.-lO p.m. 

News Service UP 

Transcription Service World 

Representative Donald Cooke 

President W. T. Brown 

Station Manager Harry S. White 

Program Director Jim Harvey 

Musical Director Tom Parke 

Chief Engineer Bill Biggs 



KRE 



BERKELEY— 1923 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Oper. By Central Calif. Bcstrs., Inc 

Address-Trans 601 Ashby Avenue 

Phone Number Ashberry 3-7715 

Air Time 6 a.m.-12M. 

News Service AP 

Membership NARTB, BAB 

Transcription Service Standard 

Pres., Gen. Sta. Mgr Arthur Westlund 

Comm., Prom. Mgr Don Hambly 

Program Director Les Avery 

Consulting Engineer Commercial Radio 

KYOR 

BLYTHE— 1947— LBS 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated Bcstg. Corp. of America 

Business-Studio Address Riverside 

Phone Number 2231 

Transmitter 2 Mi. W. of Blythe, Hiway 60 

President W. L. Gleeson 



Gen., Comm., Prom. Mgr George Flansburg 

Pgm., News, Farm Dir Joe Kinser 

Chief Engineer Lewis E. Smith 

KROP 

BRAWLEY— 1946— LIBERTY 

Frequency: 1300 Kc 1000 Watts d.. 500 n. 

Owned-Oper. By Bcstg. Corp. of America 

Address Box 238 

Representative Scott, Young 

President W. L. Gleeson 

General Manager John Chandler 

Program Director Trudy Ruane 

Chief Engineer Drew Walker 



KICO 



CALEXICO— 1947 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Charles R. Love 

Business Address P. O. Box 786 

Phone Number 918 

President Charles R. Love 

General Mgr W. A. Geddes 

Comm. Mgr Don Gillette 

Chief Engineer James Coin 



KHSL 



CHICO— 1935— MBS-DON LEE 

Frequency: 1290 Kc Power: 5000 Watts 

Owned-Operated Golden Empire Bcstg. Co. 

Address 336 Broadway 

Phone Number 2378 

Transmitter Hooker Oak & Madrone Aves. 

Nevrs Service UP 

Transcription Service Standard 

Representative Gene Grant 

President, Gen. Mgr Mrs. Hugh McClung 

General Manager M. F. Woodling 

Commercial Manager J. A. Pero 

Program Director Jack Mitchell 

Chief Engineer Russell B. Pope 

KXOC 

CHICO— 1948— CBS 

Frequency: 1150 Kc Power: 5000 Watts 

Owned-Oper. By KXOC, Inc. 

Address-Trans Radio Lane 

Phone Number 3200 

Air Time 6 a.m.-12 M. 

News Service UP 

Transcription Service Standard, Associatd 

Representative Pearson, Western 

Membership BAB 

President Lincoln Dellar 

Gen., Sta., Comm. Mgr Donald J. Quinn 

Prog., Prod., Pub. Dir Neil Mclntyre 

Chief Engineer E. W. Berger 



KBMX 



COALINGA— 1950 

Frequency: 1470 Kc Power: 500 d. 

Owned-Oper. By Pleasant Valley Radio Co. 



342 



CALIFORNIA 



Address Box 715 

Phone 136 

Transcription Service Lang-Worth, SESAC 

News Service UP 

Partner, Pres Benjamin M. Bowman 

General Manager Rea B. Bowman 

Program Director Faye M. Bowman 

Chief Engineer Don Daniels 

KBUC 

CORONA— 1948 

Frequency: 1370 Kc Power: 500 Watts d. 

Owned American Pacific Bcstg. Co. 

Business Address Box HI 

Phone Number 1370-1-2 

News Service UP 

Transcription Service. . MacGregor. Lang- Worth 

Membership NARTB. BAB 

Representative McGillvra 

Pres., Gen. Mgr Elmer J. Buckrum 

Sta., Comm. Mgr Mary Buckrum 

Sis. Promotion Mgr Chuck Ferguson 

Program Director Cliff Miller 

Chief Announcer Bob White 

Musical Director Mary Hercer 

Chief Engineer Don Kerr 

Farm Editor Hal Corwin 

Consulting Engineer Ron Oakley 

KCRE 

CRESCENT CITY— 1950 

Frequency: 1400 Kc Power: 250 Watts 

Owned-Operated By Del Norte Bcstg. Co. 

Address Box 577 

Phone Number 3061 

News Service AP 

Co-Owner John K. Perry 

Co-Owner, Gen. Mgr., Pgm. Dir. . Robert E. Grey 
Chief Engineer Howard E. Plaschka 

KCHJ 

DELANO— 1951 

Frequency: 1010 Kc Power: 1000 Watts 

d. 

Owned-Oper. By Charles Herman Johnes 

Address P. O. Box 262 

Phone 8676 

Transcription Service SESAC 

News Service UP 

Pres., Gen. Mgr., Chief Eng. .Charle H. Johnes 

Promotion Manager Marshall Colo 

Program Director Jean J. Johnes 

Farm Director Bob Colo 

KRDU 

DINUBA— 1946— LIBERTY 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Radio Dinuba Co. 

Business-Studio Address 110 N. L. St. 

Phone Number 500 

Transmitter Location . Bet. W. Dinuba & Reedley 
News Service AP 



Pres.. Gen.. Sta. Mgr Egon A. Hafer 

Program Director Harold Sparks 

Chief Announcer Jim Bailey 

Chief Engineer Russ Friend 

K X 

EL CENTRO— 1927— MBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Valradio Inc. 

Business Address Box 140 

Phone Number 1100 

Transmitter-Studio Location South 4th St. 

Air Time Unlimited 

News Service UP 

Newspaper Affiliation. .Imperial Valley Pub. 

Co., Brawley News Pub. Co.. Indio Date 

Palm 

Transcription Service Capitol 

Representative Paul H. Raymer 

Membership NARTB, BAB 

President Paul A. Jenkins 

Gen., Sta. Mgr., Pub. Dir.. .Richard T. Sampson 

Commercial Manager Belle Hovey 

Piom. Mgr., Farm Editor Douglas Fishel 

Program Director Mary Francisco 

Chief Announcer Norman Germani 

Chief Engineer Stanley Tetley 

KHUM 

EUREKA— 1947— LBS-ABC 

Frequency: 1240 Kc. .Power: 250 Watts d., 

250 Watts n. 

Owned-Oper. By Carroll R. Hauser 

Address Vance Hotel 

Phone Number 3900 

Transmitter Location. .Murray St. at Railroad 

Air Time 6 a.m.-12M. 

News Service AP 

Transcription Service Capitol 

Representative Pearson, Western Radio, 

Tracy Moore 

Gen.. Sta., Comm. Mgr Carol R. Hauser 

Prog., Prod., Publ. Dir Bill Steis 

Mus. Dir., Chief. Eng Dean Elliott 

Farm Editor Frank Smith 

Consulting Engineer Everett Dillard 



K I E M 



EUREKA— 1933— MB3-DON LEE 

Frequency: 1480 Kc Power: 5000 Watts 

Owned Opr. By. .. .Redwood Bdcstg. Co., Inc. 

Address Radio Center. E. Sixth St. 

Transmitter Eureka Inlet, Humboldt Bay 

Phone Number 4000 

News Service UP 

Transcription Service World. Associated 

Representative John Blair 

Membership NARTB, BAB 

President, Manager Wm. B. Smullin 

Commercial Manager Don Telford 

Sales Promotion Manager Robert Stach 

Program Director Paul Corbin 

Chief Engineer King Larry 



343 



CALIFORNIA 



KDAC 

FORT BRAGG— 1948 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Oper. By Mendocino Bcstg. Co. 

Address 2100 East Oak St. 

Phone Number 5671 

Air Time 7 a.m.-10 p.m. 

News Service AP 

Transcription Service World 

Representative Forjoe 

President Edward Mertle 

Gen. Mgr., Chief Eng Craig N. Smith 

Consulting Engineer Commercial Radio 

K A R M 

FRESNO— 1938— ABC 

Frequency: 1430 Kc Power: 5000 Watts 

Owned-Operated By KARM, The George 

Harm Station 
Business-Studio Address. .1333 Van Ness Ave. 

Phone Number 4-2966 

Transmitter Van Ness & Alluvial Aves. 

News Service AP, INS 

Transcription Service Standard 

Representative Edward Petry 

Membership NARTB, BAB 

President Hattie Harm 

General-Station Manager Clyde F. Coombs 

Exec. Sec, Promotion Manager. . . .Eldora Roth 

Program Director Ed Ropolo 

News Director Bob Weakley 

Chief Engineer Elbert Dean 

Consulting Engineer A. D. Ring 

K F R E 

FRESNO— 1946— CBS 

Frequency: 940 Kc Power: 50,000 Watts 

Owned-Oper. By Calif. Inland Bcstg. Co. 

Business-Studio Address . . T. W. Patterson Bldg. 

Phone Number 4-5001 

Transmitter Location Monson 

Air Time 5:30 a.m.-M. 

News Service UP 

Transcription Service World 

Representative Avery-Knodel 

Membership NARTB 

Pres., Gen. Mgr Paul R. Bartlett 

Assistant Manager Keith L. Mealey 

Director of Sis. Svce Harry H. Burnum 

Program Director Ed J. Freeh 

Chief Announcer Robert Harris 

News Director.. Noyes Alexander 

Chief Engineer K. L. Mealey 

Farm Editor Wally Erickson 

Consulting Engineer. .Craven, Lohnes & Culver 

KGST 

FRESNO— 1949 

Frequency: 1600 Kc Power: 1000 Watts 

Owned-Operated By. . .Delle Broadcasting Co. 

Address Farmer's Market 

Phone Number 6-6526 and 4-5459 



Transmitter Location . . . Church & Hughes Sts. 

Air Time 6 a.m.-Sunset 

News Service UP 

Station Representative Forjoe & Co. 

Commercial Manager Morris Mindel 

Chief Engineer Milton Gerloff 

K M J 

FRESNO— 1925— NBC 

Frequency: 580 Kc Power: 5000 Watts 

Owned-Operated By McClatchy Bcstg. Co. 

Business-Studio Address. . 1515 Van Ness Ave. 

Phone Number 3-6277 

Transmitter Location Kerman, Calif. 

News Service AP. UP 

Transcription Service Capitol 

Representative Paul H. Raymer 

President Eleanor McClatchy 

Station Manager Hal Brown 

Sales Manager Coyle Chambers 

Program Manager Joe Tomes 

News Editor Joe Drilling 

Chief Engineer William N. Wallace 

Farm Editor Ed Sturgeon 

KYNO 

FRESNO— 1947— MBS 

Frequency: 1300 Kc Power: 1000 Watts 

Owned-Oper. By Radio KYNO. The Voice 

of Fresno 

Address Hotel Fresno 

Phone Number 2-4163 

Transmitter Location Barton Ave. 

Air Time 5 ajn.-12M. 

News Service UP 

Representative Hollingbery 

Membership BAB 

President Robert Schuler 

General, Sta. Manager L. E. Chenault 

Commercial Manager Leslie Daggett 

Program Director Leo Goldman 

Publicity Director Jack Grady 

News Director Hap Haggard 

Musical Director Bob Clare 

Chief Engineer Bert Williamson 

KIEV 

GLEND ALE— 1932 

Frequency: 870 Kc Power: 250 Watts d. 

Owned-Operated By Cannon System. Ltd. 

Address L02 N. Glendale Ave. 

Phone Number Citrus 1-1133 

News Service UP 

Transcription Service Standard 

President David H. Cannon 

General Mgr Cal Cannon 

Chief Engineer Vern Schumann 

KNGS 

HANFORD— 1948 

Frequency: 620 Kc Power: 1000 Watts 

Owned-Operated By Hanf ord Sentinel & 

Journal 



344 




DON LEE GIVES COMPLETE, 

CONSISTENT LOCAL COVERAGE OF THE 

PACIFIC COAST AT LOWEST COST 

PER SALES IMPRESSION OF ANY 

OTHER SALES MEDIA 

A big statement... true, and it takes a big network to ac- 
complish it. Don Lee (and only Don Lee) has 45 stations in 
45 important Pacific Coast markets. Don Lee consistently sells 
your customers from their own local network station in their 
own local market. You can buy Don Lee according to your 
distribution pattern. There's no waste. That's real flexibility 
and real value and only Don Lee can offer it. 

Don Lee consistently carries more Pacific Coast regional 
business than any other network. The advertisers who know 
the Pacific Coast best also know the best Pacific Coast ad- 
vertising buy -DON LEE. 







OF SOUTHERN CALIFORNIANS 



•'/•'• -v - "-"Ji-i: 




it«oerW s 



while Tuned to the Easy Listening Station 

KFWB 



'%r 



) 



-A 



BRANHAM 
COMPANY 






For Easy 
Listening... it's 



980 on the dial 



-THE HEART OF HOLLYWOOD 



346 



CALIFORNIA 



Business Address P. O. Box 620 

Phone Number 620 

Air Time 5 a.m.-M. 

Studio & Trans ... 4 Mi. E. Hanford Hgway. 198 

Newspaper Affiliation Hanford Sentinel. 

Hanford Journal 

News Service INS. UP 

Transcription Service Standard. World. 

Representative O'Connell 

Gen. Mgr., Chief Engr Don C. Reeves 

Program Dir E. C. Balthis 



KFWB 



HOLLYWOOD— 1926 

Frequency: 980 Kc Power: 5000 Watts 

Owned-Oper. By . . . KFWB Broadcasting Corp. 

Business-Studio Add 6419 Hollywood Blvd. 

Phone Number HE 5151 

Transmitter. . . .5775 W. Jefferson, Los Angeles 

Air Time Unlimited 

News Service AP, UP 

Station Representative Rambeau 

Representative William G. Rambeau Co. 

Pres., Gen.. Sta. Mgr Harry Maizlish 

Commercial Manager Sydney Gaynor 

Prog., Prod. Dir Dan Russell 

Publicity Director Sydney Yallen 

Chief Announcer Joseph Yocam 

News Director Albert Gordon 

Chief Engineer Harry Myers 

K G F J 

HOLLYWOOD— 1926 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Ben S. McGlashan 

Business-Studio Address 6314 Sunset Blvd. 

Phone Number Hillside 0201 

Transmitter Washington & Oak Sts., L. A. 

News Service UP 

Transcription Service Muzak 

Owner Ben S. McGlashan 

General Manager Thelma Kirchner 

Commercial Manager Marvin Briggs 

Prod., Publ. Dir Gilbert T. Verba 

Chief Engineer Homer Obuchon 

KLAC 

HOLLYWOOD— 1946 

Frequency: 570 Kc Power: 5000 Watts d.. 

1000 Watts n. 

Owned-Operated By KMTR Radio Corp. 

Address 1000 Cahuenga Blvd. 

Phone Number HUdson 2-7311 

Transmitter Location Suto & Indiana Sts. 

News Service INS. UP 

Representative Adam J. Young. Jr. 

Membership NARTB 

P esident Mrs. Dorothy Schiff 

Exec. V.P. & Sta.. Gen. Mgr.. . .Don Fedderson 

Commercial Manager Dave Lundy 

Program Director C. G. Renier 

Publicity Director Mickey Freeman 



News Director Ed Lyon 

Musical Director Roc Hillman 

Dir. of Engr R. W. Conner 

Consulting Engr Craven. Lohnes. Culver 

KREO 

INDIO— 1946 LIBERTY 

Frequency: 1400 Kc Power: 250 Walts 

Owned-Oper. By Bcstg. Corp. of America 

Address Riverside 

Phone Number 6290 

Air Time 17 hrs. 

Representative Scott, Young 

Membership NARTB 

Pres., Gen., Mgr William L. Gleeson 

Station Manager Raymond F. Goodwin 

Chief Announcer Clifford Lantz 

Chief Engineer James Trace well 

KAVL 

LANCASTER— 1950 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Oper. By Antelope Bcstg. Co. 

Address P. O. Box 1192 

Phone 1000 

Transcription Service World. SESAC 

News Service UP 

Pres., Gen. Mgr W. B. Carter 

Commercial Manager H. L. Comstock 

Program Manager James Turner 

Chief Engineer James French 

News, Farm Editor Ray Cloud 

KCVR 

LODI— 1946— KBS 

Frequency: 1570 Kc Power: 1000 Watts d. 

Owned-Operated By Central Valley Radio 

Business Address P. O. Box 600 

Phone Number Lodi 8-0628 

Transmitter Studio 1.8 Mi. N.W. of Lodi 

News Service UP 

General Manager Herbert W. Brown 

Station Mgr David A. Brown 

Commercial Manager Dedah M. Corlett 

Prog., Music Dir Marlene Faszer 

Production Director Harry Eden 

Chief Announcer Jack DeVault 

Chief Engineer Howard Martineau 

Consulting Engineer George Sampson 

KFOX 

LONG BEACH— 1924 

Frequency: 1280 Kc Power: 1000 Watts 

Owned-Operated By. .Nichols & Warinner, Inc. 

Address 220 E. Anaheim Street 

Phone Number Long Beach 672-81 

News Service UP 

Transcription Service. .Standard, Lang-Worth 

Representative Burns-Smith 

Pres., Gen. Mgr.. Pgm. Dir Hal G. Nichols 

Promotion Manager Robert Lamb 

Comm. Mgr., Chief Engr L. W. McDowell 



347 



The BIG NEWS in Southern California radio is NEW 

KBIG 

K-BIG has radio and advertising people talking because it's the 
new 10,000-watt station with 50,000-watt coverage.* 

THERE'S A REASON! 

Tests of K-BIG's service area prove something broadcasters 
have long known but seldom put to practice . . . salt water 
speeds radio waves undiminished over amazingly long distances. 
Santa Catalina Island, lying 22 miles off the center of Southern 
California's populous coast, was selected as the transmitter site 
for K-BIG because it offers a salt water route to the Southland's 
greatest population centers from Santa Barbara to San Diego. 

There's another reason for K-BIG's terrific coverage. The BIG 
NEW station employs a costly antenna system which acts as a 
giant reflector, focusing the signal in the direction that counts 
. . . WHERE THE PEOPLE LIVE! This is why K-BIG saturates Los 
Angeles and penetrates inland to the last outposts of population 
on the Mojave Desert more than 125 miles to the east. 

Add to this sensational coverage a dial position between two 
major network stations (740 k.c), and a rate card that is really 
down-to-earth. It totals up to one of the most outstanding buys 
in radio today! Write, wire or phone K-BIG or your Robert 
Meeker office for full details. 

General Offices: 

6540 Sunset Blvd., 
Hollywood 28, Calif. 

Studios in Avalon and Hollywood 

* Source on request 



348 



CALIFORNIA 



K G E R 

LONG BEACH— 1926 

Frequency: 1390 Kc Power: 5.000 Watts 

Owned By. . .John Brown Schools of Calif., Inc. 

Business-Studio Address 3745 Atlantic 

Phone Number 467-907 

Transmitter Atlantic & Olive, Hynes 

News Service AP 

Transcription Service SESAC, Cole 

Membership NARTB, BAB 

President Dr. John E. Cole 

General Manager Storm Whatley 

Sta.. Comm. Mgr Clinton H. Fowler 

Sales Promotion Mgr Dick Walsh 

Program Director Irene Cook 

News Director Finis Bell 

Musical Director Peter Slack 

Chief Engineer Luther Crumbaugh 

KECA 

LOS ANGELES— 1929 

Frequency: 790 Kc Power: 5000 Watts d., 

5000 Watts n. 
Owned-Oper. By ... . American Bcstg. Co.. Inc. 
Address. .1539 N. Vine St.. Hollywood 28. Cal. 

Phone Number HUdson 2-3141 

Transmitter Location. .2951 Fairfax Ave.. L. A. 

Air Time Unlimited 

News Service AP. INS. UP 

Transcription Service Lang-Worth 

Representative ABC Spot Sales 

Membership BAB 

President Robert E. Kintner 

General Manager Frank Samuels 

Station Manager Francis H. Conrad 

Commercial Manager Amos Baron 

Promotion Manager John Hansen 

Program Director Bud Edwards 

Production Director Dresser Dahlstead 

Publicity Director Virginia West 

Chief Announcer, Dresser Dahlstead 

News Director Frank La Tourette 

Chief Engineer Philip G. Caldwell 

K F A C 

LOS ANGELES— 1931 

Frequency: 1330 Kc Power: 5000 Watts 

Owned-Oper. By.. Los Angeles Bcstg. Co.. Inc. 
Business-Studio Address . 645 S. Mariposa Ave. 

Phone Number Dunkirk 4-1231 

Transmitter Location . . . 3725 Chesapeake Ave. 

Air Time 24 hrs. 

News Service AP 

Transcription Service Associatpd. SESAC 

Membership NARTB, BMB 

Pres.-Gen.-Sta. Mgr Calvin J. Smith 

Prod.. Pgm. Dir Howard Rhines 

Pub. Dir Jack Becknell 

News Director Murray Boggs 

Chief Announcer Howard Rhines 

Musical Librarian Grace Sperry 

Chief Engineer Hon Oakley 



K F I 

LOS ANGELES— 1922— NBC 

Frequency: 640 Kc Power: 50,000 Watts 

Owned-Operated By..Earle C. Anthony. Inc. 
Business-Studio Address. .141 N. Vermont Ave. 

Phone Number Dunkirk 2-2121 

Transmitter Location Buena Pk. 

News Service AP. UP 

Transcription Service Capitol, World 

Representative Edw. Petry 

Membership NARTB. BAB 

Pres., Gen. Mgr Earle G. Anthony 

Gel. Sis. Mgr Haan I. Taylor 

Sales Prom. Mgr, Ronnie Manders 

Dir. Public Services Charles E. Hamilton 

Program Director Pat Kelly 

Chief Announcer George Dvorak 

News Director Pat Bishop 

Co-Chief Engineers H. L. Blatterman, 

Curtis W. Mason 

K F V D 

LOS ANGELES— 1925 

Frequency: 1020 Kc Power: 5.000 Watts 

Owned-Operated By Standard Bcstg. Co. 

Business-Studio Add 338 S. Western Ave. 

Phone Number Dunkirk 8-2345 

Transmitter Location Lynwood, Calif. 

Air Time 6 a.m.-2-a.m. 

News Service AP, UP 

Transcription Service Lang-Worth 

Representative McGillvra 

Membership NARTB 

Pres.. Gen. Mgr Frank Burke, Jr. 

Comm., Sta. Manager Vem Lindblade 

Program Director Carl Brewster 

News Director Gene Thornock 

Chief Engineer Leonard Reeves 

K H J 

LOS ANGELES— 1922 
MBS-DON LEE 

Frequency: 930 Kc Power: 5.000 Watts 

Owned-Operated By. .Thos. S. Lee Enterprises, 
Inc. 

Address 1313 N. Vine St.. Hollywood 

Phone Number HUdson 2-2133 

Transmitter Location Venice Blvd. 

Air Time 6 a.m.-M. 

News Service AP. INS 

Transcription World 

Representative John Blair 

Membership NARTB. BAB 

President Willet H. Brown 

Exec. Vice-Pres Ward D. Ingrim 

Vice-Pres. Sales Norman Boggs 

Sales Prom. Mgr H. H. Sonnenburg 

Program Director A. J. LaFrano 

Publicity Director Bud Coulson 

News Dir., Farm Editor Les Mawhinney 

Musical Dir Harry Zimmerman 

Chief Engineer Robert Arne 



349 



CALIFORNIA 



KMPC 

LOS ANGELES— 1927— LIBERTY 

Frequency: 710 Kc Power: 50,000 Watts d.; 

10,000 Watts n. 
Owned-Oper. By. . .The Goodwill Stations, Inc. 

Address 59^9 Sunset Boulevard 

Phone Number Hollywood 9-5341 

Transmitter Location North Hollywood 

Air Time 5:00 a.m.-M. 

News Service INS, UP 

Representative H-R Represenattives 

President John Patt 

Gen. Mgr. & V.P Robert O. Reynolds 

V.P. & Asst. Gen. Mgr Loyd C. Sigmon 

Sales Mgr Tom Frandson; National Sales 

Mgr., Charles Cowling 

V.P. in Chg. of Bests Mark Haas 

Dir. of Pub. Rela John Baird 

Sales Prom. Mgr., Pub. Dir.. John R. Gillingham 

Chief Announcer Howard Flynn 

News Director Jim McCulla 

Musical Director Jerome Sybilrud 

K N X 

LOS ANGELES— 1924— CBS (RADIO) 
COLUMBIA PACIFIC 

Frequency: 1070 Kc Power: 50,000 Watts 

Owned By Columbia Bcstg. System, Inc. 

Operated By CBS Radio Division 

Business-Studio Address 6121 Sunset Blvd. 

Phone Number Hollywood 9-1212 

Transmitter Location Torrance, Calif. 

Air Time 5:25 a.m.-l:05 a.m. 

News Service AP. UP 

Transcription Service Lang-Worth 

Representative Radio Spot Sales, CBS 

General Manager William D. Shaw 

Sales Manager Edwin W. Bucka'ew 

Sales Prom. Mgr Sherril W. Taylor 

Program Director George W. Allen 

Production Director Allen Botzer 

Publicity Director Lloyd Brownfield 

News Director Jack Beck 

Musical Director Lud Gluskin 

Chief Engineer Les Bowman 

Farm Editor Robert Wilson 



KRKD 



LOS ANGELES— 1927 

Frequency: 1150 Kc. .Power: 5000 d.; 1000 n. 

Owned-Oper. By Radio Bctrs., Inc. 

Business-Studio Address. .. .541 So. Spring St. 

Phone Number TRucker 7111 

Transmitter Location 1050 Montecito Drv. 

News Service INS 

Transcription Service World, SESAC 

Membership NAB 

President Frank P. Doherty 

General-Siation-Comm. Mgr Ned Connor 

Publicity Director Doug Douglas 

Pqm. Dir.-Ch'ef Announcer. .. .Charles Clifton 
Chief Engineer Willis O. Freltag 



K M Y C 

MARYSVILLE— 1940— MBS 

Frequency: 1450 Kc Power: 250 Watts 

Owner-Oper. . Marysville-Yuba City Bcstrs., Inc. 

Business Address 519 E. Elm 

Phone Number 2-2396 

Transmitter Location. .Laurellan Rd., District 10 

Air Time 6 a.m.-M. 

News Service UP 

Transcription Service World 

Representative W. S. Grant 

Membership NARTB, BAB 

President H. E. Thomas 

Gen.-Station Manager Joe D. Carroll 

Commercial Mgr C. Greenman 

Program Director Lois Carroll 

Chief Announcer Lloyd Hogue 

News Director Phil Smith 

Chief Engineer Loyd McQueary 

K Y S 

MERCED— 1936— MBS-DON LEE 

Frequency: 1480 Kc Power: 5000 Watts 

Owned-Operated By Merced Bcstg. Co. 

Business Address P. O. Box 717 

Phone Number 1430. 1804 

Transmitter Location. . . .Lake Rd.. Merced Cty. 

Air Time 5:30 a.m.-ll p.m. 

News Service UP 

Transcription Service Standard 

Representative W. S. Grant 

Membership NARTB 

Pres., Gen. MgT Mrs. Hugh McClung 

Station Manager Charles H. Kinsley. Jr. 

Commercial Mgr A. J. Krisik 

Sales Prom. Mgr Rod O'Hara 

Publicity Director Vicki Daly 

Chief Announcer M. R. Beavers 

Musical Director Hugh Murray 

Chief Engineer Russell Pope 

Consulting Engineer Kear & Kennedy 

KBOX 

MODESTO— 1951 

Frequency: 970 Kc Power: 1000 Watts 

Owned-Operated By Stanislaus County 

Bcstrs. Inc. 

Address 1507 10th St. 

Phone Number 6624 

News Service AP 

Transcription Service Lang-Worth 

General Manager Cecil Lynch 

Commercial Manager John Boyer 

News Director John Witherspoon 

Chief Engineer. Carl W. Pendergraft 

KMOD 

MODESTO— 1950— ABC 

Frequency: 1360 Kc Power: 1000 Watts 

Owned-Operated By Radio Modesto, Inc. 

Address P. O. Box 941 



350 



CALIFORNIA 



Phone 3838 

Transmitter Location Orangeburg Ave.. 

Old Oak Road 

Air Time 5:30 a.m.-M. 

News Service AP 

Transcription Service World 

Representative Meeker (N. Y.), Moore 

(L. A.). Western Radio (San Fran.) 

Pres.. Gen., Sta. Mgr John H. Schacht 

Comm., Sis. Prom. Mgr Judd Sturtevant 

Prog., Prod., Publ., 

News Dir Gene D'Accardo 

Chief Announcer Charley Packard 

Musical Director Mrs. Mary di Font 

Chief Engineer Pete Onnigian 

Consulting Engineer Mcintosh & Inglis 

KT R B 

MODESTO— 1933 

Frequency: 860 Kc Power: 5000 d.; 1000 n. 

Owned-Operated By KTRB Bcstg. Co., Inc. 

Address Norwegian Ave. 

Phone Number 774-5 

Studio-Transmitter Norwegian Ave. 

Air Time 4:45 a.m.-?. «»» 

News Service INS, UP 

Transcription Service Lang- Worth, Cole, 

Standard 

Representative W. S. Grant 

Membership NAB 

Pres.-Gen.-Station Mgr William H. Bates, Jr. 

Comm., Sis. Prom. Mgr Lee Roddy 

Prog.. Prod., Pub. Dir Milt Hibdon 

Chief Announcer Don Lapan 

News Director Charlie McEwen 

Musical Director Gene Stephens 

Chief Engineer William H. Bates, Jr. 

Farm Editor Leonard Anderson 

Consulting Engineer Gautney & Ray 

KMBY 

MONTEREY— 1949 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Monterey Bcstg Co. 

Business Address Hotel San Carlos 

Phone Number 2-4541 

President Kenyon Brown 

General Manager S. M. Aston 

National Sales Manager Sam H. Bennett 

KWSD 

MT. SHASTA— 1947 

Frequency: 1340 Kc Tower: 250 Watts d. 

Owned-Oper. By . . Shasta Cascade Bcstg. Corp. 

Address E. Alma Street 

Phone Number 2124 

Air Time 7 a.m.-lO p.m. 

News Service AP 

Transcription Service Thesaurus 

Station Representative. .Western, Continental, 
(E. Coast), Tracy Moore (L. A.) 

Membership NARTB 

President Vernita Adler 



General Manager Arthur Adler 

Station Manager David H. Rees 

Program Director Iola Huntingdon 

Chief Engineer Donald F. Keys 

KVON 

NAPA— 1947— LIBERTY 

Frequency: 1440 Kc Power: 500 Watts 

Owned-Operated By Napa Bcstg. Co. 

Address P. O. Box 427 

Phone Number 6-2023 

Air Time 6:45 a.m.-10:45 p.m. 

News Service UP 

Transcription Services World, Associated 

Representative Forjoe. West Coast Radio 

Pres., Gen. Mgr Luther E. Gibson 

Station Manager Elmer L. Gibson 

Program Director Martha Walker 

Chief Engineer Dave Wortman 

K LX 

OAKLAND— 1922 

Frequency: 910 Kc Power: 5000 Watts 

Owned-Operated By. .. .Tribune Building Co. 

Business Studio Address Tribune Tower 

Phone Number GLencourt 1-0660 

Transmitter Location Tribune Tower 

Air Time 6 a.m.-M. 

Newspaper Affiliation Oakland Tribune 

News Service AP 

Transcription Service World 

Membership NARTB, BAB 

President J. R. Knowland, Jr. 

Gen. Station Manager Glenn Shaw 

Sales Promotion Mgr Jerome De Saxe 

Program Director Jerry Morton 

Commercial Manager J. Milton Seropan 

Musical Director Kinney Ralph 

Prod. Dir., Chief Anncr Mark Gerstle 

Publicity Director Georgia Crampton 

News Director John K. Chapel 

Chief Engineer Roswell S. Smith 

KROW 

OAKLAND— 1925 

Frequency: 960 Kc Power: 1000 Watts 

Owned-Operated By KROW, Inc. 

Address 464 19th St. 

Phone Number TWinoaks 3-9600 

Transmitter Location 1520 8th Ave. 

News Service UP 

Transcription Service Standard 

Representative Ra-Tel Repre., Inc. 

President Sheldon F. Sackett 

Gen., Sta. Mgr Alan L. Torbet 

Commercial Manager Jack Grant 

Program Director Russ Coglin 

News Director William Winter 

Chief Engineer Paul Leake 



KWBR 



OAKLAND— 1920 

Frequency: 1310 Kc Power: 1000 Watts 

Owned-Operated By. .Warner Bros. Radio, Inc. 



351 



CALIFORNIA 



Business-Studio Address 327 22nd St. 

Phone Number Higate 4-1212 

Transmitter Location 327 22nd St. 

Air Time Unlimited 

News Service UP 

Transcription Service Capitol 

Representative Forjoe 

Membership NARTB 

President. Gen. Mgr.. S. W. Wamer 

Station Manager . . F. Wellington Morse 

Program Director Jeane K. Fisher 

Musical Director Sam Watts 

Chief Engineer Paul Gregg 

KOCS 

ONTARIO— 1946 

Frequency: 1510 Kc. Power: 250 Watts d. 

Owned-Operated By The Daily Report Co. 

Business-Studio Address 222 East "B" St. 

Phone Number 627-54 

Transmitter Location 4th and San Antonio 

Air Time Local sunrise — Local sunset 

News Service UP 

Transcription Service Associated 

Representative O'Connell, Western 

President ....... Mrs. Jerene Appleby Harnish 

General Manager Herb Olson 

Commercial Manager J. Neale Burns 

Program Director Hal Morelli 

Publicity Director Marjorie Rogers 

News Director Tom McGlowry 

Musical Director Art Viall 

Chief Engineer . . , Floyd Hall 

KMOR 

OROVILLE— 1951 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By Oroville Bcstrs. 

Address P. O. Box 1032 

Phone Number 1340 

News Service UP 

Transcription Service Thesaurus 

President J. Steventon 

Gen. Mgr. # Pgm., News Dir.. . .Roy D. Swanson 

Prom., Comm. Mgr William Talbitzer 

Chief Engineer William Cronan 

KCMJ 

PALM SPRINGS— 1946— CBS 

Frequency: 1340 Kc Power: 250 Watts 

Owned-Operated By. .Palm Springs Bcstg. Co. 

Business Address Box KK 

Phone Number 2253 

Studio, Transmitter Location Radioasis 

Air Time 6:45 a.m.-M. 

News Service AP 

Representative John E. Pearson 

Membership NARTB, BAB 

Pres., Gen. Mgr Joseph E. Gamble 

Commercial Manager Ort J. Lofthus 

Program Director Dorothy Fanning 

Chief Announcer Paul Grannis 

News Director Phil Stone 

Musical Director Pat Barbera 



Chief Engineer Robert Harbison 

Consulting Engineer N. Vincent Parsons 

KIBE 

PALO ALTO— 1949 

Frequency: 1220 Kc Power: 250 Watts d. 

Owned-Oper. By James Blaine Rhodes 

Address 498 University Ave. 

Phone Number Davenport 3-1341 

Transmitter E. Palo Alto 

Air Time Daytime 

News Service AP 

Transcription Service Standard 

Membership NARTB, BAB 

Gen., Sta. Mgr Jay B. Rhodes 

Prog., Prod. Dir., Chief Anncr. . . Robert Seaman 

Chief Engineer Paul S. Farrelle 

Consulting Engineer Paul Leake 

KALI 

PASADENA— 1950 

Frequency: 1430 Kc Power: 1000 Watts d. 

Owned-Operated By . . . Consolidated Bcstg. Co. 

Business-Studio Address 758 E. Colorado 

Phone Number RY 1-7149 

Transcription Service Associated 

Representative Schepp-Reiner 

President Henry Fritzen 

Vice-President Jack Reeder 

Secy.-Treas Charles T. Hughes 

KWKW 

PASADENA— 1942 

Frequency: 1300 Kc Power: 1000 Watts 

Owned-Oper. By . . . Southern Calif. Bcstg. Corp. 

Address 830 Sierra Madre Villa 

Phone Number Ryan 1-6744 

Air Time Unlimited 

News Service UP 

Representative Forjoe 

Membership NARTB. BAB 

President Marshall S. Neal 

Gen.-Station-Comm. Mgr William J. Beaton 

Pgm. Dir.. Chief Anncr Bill Garr 

Publicity Director Clair Hughes 

News Director Bill Garr 

Chief Engineer Paul W. Spargo 

KXLA 

PASADENA— 1942 

Frequency: 1110 Kc Power: 10.000 Watts 

Owned-Operated By . . Pacific Coast Bcstg. Co. 
Business Address. . .1401 So. Oak Knoll Ave. 

Phone Number. Ryan 1-6991 

Transmitter Location El Monti 

Air Time 24 hrs. daily 

News Service AP 

Transcription Service World, Associated 

President-Gen. Sta. Mgr Loyal K. King 

Pgm. Dir Dick Scofield 

Chief Anncr Carl Saunders 

Musical Dir Cliff Stone 

Chief Engineer Jack Reader 

Farm Editor Dr. LeRoy Smith 



352 



CALIFORNIA 



KPRL 

PASO ROBLES— 1946— MBS-KBS 

Frequency: 1230 Kc Power: 250 Watts 

Owned-Operated By Leslie Hen y Hacker 

Business Studio Address. . Radio Station KPRL 

Phone Number 204 

Transmitter Location 32nd & Oak Sts. 

Transcription Service Standard 

Representative W. S. Grant 

President Leslie Henry Hacker 

Commercial Mgr Jack B. Wasson 

Gen. Mgr., Chief Engineer. . . .Dale Schwartz 

KAFP 

PET ALUMA— 1950 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Oper. By Petaluma Bcstrs., Inc. 

Address Box 480 

Phone 2-7255 

Transcription Service Thesaurus 

News Service UP 

Pres., Gen. Manager V. A. L. Linder 

Commercial Manager M. E. Linder 

Prog., Prod., Prom. Dir Wm. A. Exline 

Chief Anncr., News Dir Ted Kenessey 

Musical Direc'or Bob Bishop 

Consulting Engineer Forrest Hughes 

KECC 

PITTSBURG— 1949 

Frequency: 990 Kc Power: 1000 Watts 

Cwned-Operated By KECC, Inc. 

Business Address 235 Railroad Ave. 

Phone Number 2-2964 

Transmitter Address Collinsville 

Air Time Unlimited 

News Service UP 

Transcription Service World, Lang- Worth 

Representative W. b. Grant 

General Mgr Mel D. Marshall 

Commercial Mgr John C. McFarland 

Program Manager Ted Mermod 

News Director LaSelle Gilman 

Chief Engineer Wm. P. Grether 

Consulting Engineer Mcintosh & Englis 

KPMO 

POMONA— 1947 

Frequency: 1600 Kc Power: 500 Watts 

Owned-Operated By Dean H. Wickstrom 

Business-Studio Address 1240 E. Holt St. 

Phone Number Lycoming 2-1293 

News Service UP 

President Dean H. Wickstrom 

Station Manager Wally Seidler 

Chief Engineer Donald Kerr 

KTIP 

PORTERVILLE— 1946— LBS 

Frequency: 1450 Kc Power: 250 Watts 

Owned-Operated By J. F. Tighe 

Business-Studio Address. .Newcomb & Grand 
Ave.. P. O. Box 1312 



Phone Number 1450 

Transmitter Location Newcomb Ave. 

Air Time 6 a.m.10 p.m. 

News Service UP 

Transcription Service Ihesaurus 

Representative Cook, Grant 

Membership NAR TB 

Gen., Sta. Mgr Frank Robinson Brown 

Chief Engineer Allan Weaver 

News Editor Kenneth Clifford, Jr. 

KBLF 

RED BLUFF— 1946— LBS 

Frequency: 1490 Kc Power: 250 Watts 

Owned-Operated By Tehama Bcstg. Co. 

Studio-Business Address 346 Oak St. 

Phone Number 354 

Transmitter Location E. Red Bluff 

Representative Tracy Moore 

Pres., Chf. Engr., Gen. Mgr.. . . Arvo Haapanen 

KVCV 

REDDING— 1938— MBS 

Frequency: 600 Kc Power: 1000 Watts 

Owned-Oper. By. .Golden Empire Bcstg. Co., 
Inc. 

Address Box 717. Merced 

Phone Number 1646 

Transmitter Location 2 miles NE City 

Air Time 6 a.m.-12M. 

News Service UP 

Transcription Service World 

Representative W. S. Grant Co. 

President Mrs. Hugh McClung 

Station Manager Fred M. Stuelpnagel 

Commercial Manager H. E. McCarty 

Promotion Manager Robert Hoskins 

Pgm., Prod. Dir Lyle Mathys 

Publicity Director Frances Bruce 

Chief Announcer Vincent Lambert 

News Director Charles Castor 

Musical Director Ted Dooley 

Chief Engineer Russ Pope 

KPRO 

RIVERSIDE— 1941— KBS-LBS 

Frequency: 1440 Kc Power: 1000 Watts 

Owned-Oper. By Broadcasting Corp. of 

America 

Business Address P.O. Box 987 

Phone Number Riverside 6290 

Studio-Transmitter 3401 Russell St. 

News Service AP, INS 

Transcription Service World, Capitol 

Representative Scott, Young 

President-General Mgr W. L. Gleeson 

KCRA 

SACRAMENTO— 1 945— NBC 

Frequency: 1320 Kc Power: 5000 W. d.; 

1030 W. n. 

Owned-Oper. By KCRA, Inc. 

Business Studio Address 1010 11th St. 

Phone Number Gilbert 2-0758 



353 



CALIFORNIA 



Transmitter Location Route 3, Box 1213 A 

Air Time 6 a.m.-12M. 

News Service UP, AP 

Transcription Service World 

Representative Robert Meeker 

President-General Mgr Ewing C. Kelly 

Commercial Manager John Dupell 

Sales Prom. Manager Frank McMinn 

Program Director Earl Russell 

Production Director Jean Hanley 

Publicity Director Irma Davis 

Chief Announcer John Kuhlman 

News Director Hal LaFoon 

Chief Engineer Herbert Hartman 

Consulting Engineer Jansky & Bailey 



KFBK 



SACRAMENTO— 1922— ABC 

Frequency: 1530 Kc Power: 50,000 Watts 

Owned-Operated By. . .McClatchy Bcstg. Co. 

Business Studio Address 708 Eye St. 

Phone Number Gilbert 3-1745 

Transmitter Location Pleasant Grove 

News Service UP, AP 

Transcription Service Capitol, Thesaurus 

Representative Paul H. Raymer 

Membership NARTB 

President Eleanor McClatchy 

Station Manager Keith B. Collins 

Commercial Mgr Perry Nelson 

Publicity & Promotion Louise Schultj 

Program Manager Richard S. Burdick 

News Editor Victor Blanks 

Music Librarian Herbert Harrison 

Chief Engineer Stam Sronce 

Consulting Engineer George C. Davis 

KROY 

SACRAMENTO— 1937— CBS 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By Harmco, Inc. 

Business-Studio Address. .. .Hotel Sacramento 

Phone Number Gilbert 2-0758 

Transmitter Location 3402 65th St. 

News Service INS, UP 

Transcription Service Associated 

Representative Avery -Knodel 

General Manager Clyde F. Coombs 

Prom. Mgr., Pgm. Dir William H. Blackburn 

News Director Henry Thornley 

Chief Engineer William Karpisek 

KXOA 

SACRAMENTO— 1945— MBS 

Frequency: 1470 Kc Power: 1000 Watts 

Owned-Oper. By Sacramento Bcstrs., Inc. 

Phone Number Hickory 9-3576 

Transmitter Location. .N. Sacramento Freeway 

News Service UP 

Represent J. E. Pearson, West. Radio Adv. 

President Lincoln Dellar 

General Manager Robert W. Dumm 

Program Director Dean Seaton 

Chief Engineer Ewald Berger 



KSBW 

SALINAS— 1947— MBS 

Frequency: 1380 Kc Power: 1,000 Watts 

Owned-Operated By Salinas Bcstg. Corp. 

Business Address .P.O. Box 1651 

Phone Number 8071 

Studio-Transmitter Laurel Dr. 

News Service AP 

Transcription Service Capitol 

Representatives Burn-Smith, Western 

Membership NARTB 

Gen., Sta. Mangaer John C. Cohon 

Commercial Managar W. M. Oates 

Sales Prom. Manager Neal Edmondson 

Program Director Ross Taylor 

Production Director Gary Ferlisi 

Chief Engineer Herbert J. Hanes 

KCSB 

SAN BERNARDINO— 1948 

Frequency: 1350 Kc Power: 500 Watts 

Owned-Operated By ... . San Benardino Valley 

Bcstrs. 
Studio-Bus. Transmitter Address. . .770 Mill St. 

Phone Number 8-2245 

News Service AP 

President Mrs. Essie Binkley West 

Pgm. Dir., Prom. Mgr Charles Bennett 

Chief Engineer Dean Kiner 

K FX I 

SAN BERNARDINO— 1929— MBS 

Frequency: 590 Kc Power: 1000 Watts 

Owned-Operated By.... Lee Bros. Bcstg. Corp. 

Business-Studio Address 512 Fifth St. 

Phone Number 4761 

Transmitter Location S. "E" St. 

Air Time 5:30 a.m.-M. 

News Service UP 

Transcription Service World 

Representative John Blair 

President . J. Clifford Lee 

General Manager Gene W. Lee 

Commercial Manager Don S. Cummings 

Sales Prom. Mgr. --Pub. Dir Lowell Smith 

Program Director Evelyn Fagin 

Prod., News Direc John Harder 

Chief Announcer Jim O'Leary 

Chief Engineer George Ewing 

Consulting Engineer. .Comm. Rad. Equipt. Co. 

KITO 

SAN BERNARDINO— 1947— ABC 
PACIFIC REG. 

Frequency: 1290 Kc Power: 5000 Watts 

Owned-Operated By KITO, Inc. 

Address 569 Fourth St. 

Phone Number 7807 

Transmitter Location 1416 E. Baseline 

Air Time Unlimited 

News Service UP 

Transcription Service Capitol 

Representative Hollingbery 



354 



C A L I W O It N 



Pres., Gen.. Sta. Mgr J. J. Flcmigan 

Commercial Manager Charles Foil 

Pgm., Prod. Dir Arnold Benum 

Chief Anncr., News Dir Bob Van Roy- 
Musical Director Betty Jean Doop 

Chief Engineer Richard Klitzing 

Farm Editor Fred Reinhardt 

Consulting Engineer Owen Ford 

KRNO 

SAN BERNARDINO— 1946 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Oper. By. .Western Empire Bcstrs., Inc. 

Address 990 Colton Ave 

Phone Number 8-2771 

Air Time 6 a.m.-M. 

News Service AP 

Representatives Tracy Moore, Cooke 

President, Comm. Mgr James W. Gerrard 

General Manager Norman H. Rogers 

Program Director Robert Stone 

Special Events Cy Smith 

Chief Announcer John Staples 

News Director Charles Palmer 

Chief Engineer George W. Brock 

KCBQ 

SAN DIEGO— 1946— CBS 

Frequency: 1170 Kc Power: 5000 Watts d., 

1000 Watts n. 

Owned-Operated By ChaTles E. Salik 

Business-Studio Address Hotel Manor 

Phone Number Jackson 4103 

Transmitter Location . . . 62nd & El Cajon Blvd. 

Air Time Unlimited 

News Service UP 

Transcription Lang-Worth 

Representative Avery -Knodel 

Membership NARTB, BAB 

Pres., Gen. Mgr Charles E. Salik 

Commercial Manager Graham H. Moore 

Sales Prom., Publ. Mgr Regina Bess 

Program Director Grady Edney 

Prod. Dir., Chief Anncr Robert Regan 

News Director Richard Boynton 

Musical Director Wanda Pierce 

Chief Engineer Charles J. Sherburne 

Consulting Engineer Silliman & Barclay 

K F M B 

SAN DIEGO— 1941— ABC 

Frequency: 550 Kc Power: 1000 Watts 

Owned-Operated By Jack Gross Bcstg. Co. 

Bus.-Studio Address 1375 Pacific Blvd. 

Phone Number Main 2114 

Transmitter Location Grantville 

Air Time 6 a.m.-M. 

News Service AP 

Transcription Service World, SESAC 

Representative The Branham Co. 

Membership NARTB 

Chairman of the Board John A. Kennedy 

General Manager Howard L. Chemoff 



General Sales Manager W. O. Edholm 

Commercial Manager Hobby Myers 

Executive Editor Paul W. White 

Sales Prom.. Pub. Rel Lisle F. Shoemaker 

Chief Engineer Thornton Chew 

K F S D 

SAN DIEGO— 1926— NBC 

Frequency: 600 Kc Power: 5000 Watts 

Owned-Operated By..Airfan Radio Corp. Ltd. 

Business-Studio Address U. S. Grant Hotel 

Phone Number Franklin 6353 

Transmitter Location. Emerald Hills Golf Course 

Air Time 6 a.m.-M. 

News Service INS 

Transcription Service World 

Representative Paul H. Raymer 

Membership NARTB, BAB 

President Thomas E. Sharp 

Manager John C. Merino 

Chief Engineer Leroy Bellwood 

KGB 

SAN DIEGO— 1926— MBS-DON LEE 

Frequency: 1360 Kc Power: 1000 Watts 

Owned-Operated By Don Lee Bcstg. Syst. 

Address 1017 First Ave. 

Phone Number Franklin 6151 

Air Time 6 a.m.-M. 

News Service AP 

Transcription Service World 

Representative John Blcdr 

President Willet H. Brown 

Gen., Comm. Mgr Wilt Gunzendorfer 

Program Director Matt Long 

Chief Engineer Joe Kline 

KSDO 

SAN DIEGO— 1947— LBS 

Frequency: 1130 Kc Power: 5000 Watts d.; 

1000 Watts n. 
Owned-Operated By. . .San Diego Bcstg. Co. 
Business Studio Address. .. 1029 Second Ave. 

Phone Number Main 2041 

Transmitter Location 5240 Ward Rd. 

Air Time 6 a.m.-M. 

News Service AP 

Representative John E. Pearson 

V.P.-General Manager Jack Heintz 

Pgm. Dir Wilson Edwards 

Publicity Dir B. J. Knox 

Chief Engineer Vern Milton 

KSON 

SAN DIEGO— 1947 

Frequency: 1240 Kc Power: 250 Watts 

Owned-Operated By. . .Studebaker Bcstg. Co.