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J. H. KENNEDY
BLUE DIVISION NO. 2
D. B. STARRETT
RED DIVISION NO. 1
ST. LOUIS CHAMPION BLUE BANNER OFFICE
Wins Silver Cup and $100 Cash Prize in Keen Contest
D *>00 WINNER
RED DIVISION NO. 2
November and December, 1922,
mark an epoch in the progress of
the Royal Sales organization. There
has probably never been a faster
pace set in a short time than was
followed during these two months
in the grand final wind up of the
Blue Banner contest. The big con¬
test for the cup and $100 cash
prizes brought out a great deal of
talent and rolled up selling scores
that show what the Royal organi¬
zation is made of; what they can do
when they set out to complete a
Those who had won the distinc¬
tion of being classed as Blue Ban¬
ner offices the first ten months in
the year were given an opportunity
to show which particular office
could roll up the biggest final score.
All other offices in no matter what
classification were given an oppor¬
tunity in this wind up contest to
win a $100 prize and also raise
their standard to a higher classifi¬
St. Louis carried off the honors
for the Blue Banner offices. The
race was a hot one and hard fought.
In two months’ time, St. Louis roll¬
ed so high a score that the branch
| won the cup and the hundred dol¬
lars, putting them in top place for
the Blue Banner classification. Dal¬
las won first place in the Blue Ban¬
ner offices in division two and J. H.
Kennedy walked away with the
The pictures of the managers of
the other offices winning first place
in their respective divisions are
shown on this page. Every man
who was awarded a prize on his
G. G. RALLS, Mgr. St. Louis Branch
showing may well feel that he earn¬
ed it, for the scores run up by the
different offices, proved that it took
a good man every time to win.
There were those who did not
win the $100.00, but who did win
the higher classification. Six yel¬
low banner offices moved up into
the red. Five red banner offices
moved up into the blue. Many
more were close behind in each di¬
vision so that in many cases a few
more sales would have moved them
Cleveland, Portland, Oregon,
Oakland, San Francisco and Wor¬
cester all moved out of the Red
Banner division into the blue. Bang¬
or, Fresno, Harrisburg, Johnstown,
San Antonio and Toledo moved out
of the Yellow Banner division into
the red. It will be seen from this
that San Francisco ran up a suffi¬
ciently high score to not only win
the prize but to move up into the
higher class as well.
The big wind-up contest of the
Blue Banner Contest for the year
was an undoubted success and the
pictorial display on this page is
the best story that could be told
of a hard fought battle in which
everyone of the contestants won
something. Those who did not win
the cash prize or raise their posi¬
tion in the various classification
increased their efforts and their re¬
sults and have shown them what
real effort properly applied can do.
There will be more contests in
which those who did not win the
honors this time, will have a chance
to later on.
H. W. BOSHAN
YELLOW DIVISION NO. 1
M. C. HULL
YELLOW DIVISION NO. 2
A. C. REED
YELLOW DIVISION NO
JAN 2 b ly23
THE ROYAL STANDARD
MEETING OF DIRECTORS
At a meeting of the Board of Di¬
vectors of the Royal Typewriter Com¬
pany, Inc., held at the principal office
of the Company, No. 364 Broadway,
Borough of Manhattan, New York
City, on the 2nd day of January, 1923,
the following officers were elected:
Mr. H. H. Vreeland, Chairman of
the Board of Directors and of the
Mr. Geo. Ed. Smith, President.
Mr. E. B. Hess, Vice-President.
Mr. C. B. Cook, Vice-President.
Mr. E. C. Faustmann, Treasurer.
Mr. C. J. Haggerty, Secretary.
Mr. F. J. Carney, Assistant Treas¬
Mr. H. A. Way, Assistant Secretary.
THE CHICAGO CONTEST
December issue stated that the ar¬
gument between the Goldblatt Tigers
and the Roberts Colts in the Chicago
office would be further reported on
this month. The M.A.D. fever struck
Chicago strong and all local argu¬
ments were laid aside to put over a
big month for the office and to pro¬
duce as many M.A.D. men as possi¬
ble. In response to a wire directed
to Mr. W. B. Larsen, Manager, the
following reply was received which is
“Contest between Colts and Tigers
off for December. Colts were kicking
over traces and Tigers becoming un¬
manageable. Raw meat and wild oats
furnished end of January brought de¬
cision to renew contest February first.
Men who did not receive M.A.D. ring
in December surely got it in Janu¬
ary. This will be a MAD year.
W. B. LARSEN.”
Sales Meetings—Valuable Aid |
Branch Manager Gives Details of How Meetings
By WESLEY A. ST ANGER, Manager Sales Promotion Department
by the manager promptly on time.
All salesmen, besides the cashier and
foreman are required to be present.
In consultation with the salesmen, a
definite subject is assigned for each
meeting, and one man is charged with
the responsibility of leading the dis¬
cussion. When he has finished his
part of it the subject is then discussed
by the other members of the force.
To those who are not using a method
similar to this, it will be quite a
pleasant surprise to find the number
of things that are brought up that
prove valuable to everybody con¬
The general plan followed is for
the manager to pick out of the meet¬
ing some particular thought that can
be developed at some future meeting
There is nothing in any sales or¬
ganization so valuable to that or¬
ganization as a frequent interchange
of ideas between the people engaged
in the conduct of the details of the
business. It is expected that every
branch office of the Royal Typewriter
Company ascertain a period during the
week or month when sales meetings
are held, during which points of in¬
terest are discussed, demonstrations
given, and problems elucidated.
Varying ideas are used in the suc¬
cessful offices to this end. Some of
the plans followed will be helpful
to others who may not be informed
of the details. Sales meetings are vi¬
tal and essential to the greatest meas¬
ure of success. Primarily all men en-
eaeed in the sale of Royal Type-
SUOCESS FOLLOWS MAN WHO
GETS CUSTOMERS’ VIEWPOINT
By F. B. Thorne, Manager
Birmingham, Alabama, Branch
A salesman is one who sells some¬
thing at a profit to his firm and him¬
self, with satisfaction to the cus¬
True salesmen always consider
the interests of their customers, never
feeling a sale is complete until the
customer is satisfied and the account
paid in full. In some lines, as in
ours, there is service to be rendered
over a period of time. Keep in
touch with your trade after the sales
are made, see that they receive the
service they are entitled to should
there be need for any. A friendly
call occasionally to inquire if every¬
thing is satisfactory, or if there is
any service that can be rendered is
always conducive to more business
with less sales resistance.
Gain the confidence of the public,
in yourself and the line you sell, busi¬
ness is fundamentally built on con¬
fidence. Failure to inspire this means
failure to secure and hold business.
Know' your line thoroughly, this
means constant study, so you can talk
intelligently and enthusiastically to
your prospect. Knowing your busi¬
ness inspires confidence and allows
you to dominate the situation. I* amil-
iarize yourself with competing lines
but never refer to them, unless of
course the prospect brings up the
matter for comparison, then know
the weakness of your competitor’s line.
Be fair in your comparisons, sell your
product on its merits not on the de¬
merits of the competing line, fairness
always gains the respect of the trade.
Above all have faith in the company
you represent, in their product and
yourself and success will follow. Re¬
member nothing succeeds like success.
A half dozen salesmen were asked
this question recently and while some
of them gave some of the reasons,
not the same, but the general trend
Of ideas usually followed and the
salesman referred to generalized on
a topic. Out of the first generalization
the other salesmen acquired a num¬
ber of suggestions which they were
able to develop themselves, and the
man who lead the meeting by virtue
of the discussion which followed was
able to polish up and improve his
At another meeting the employment
manager was requested to give her
idea of the relations between the Em¬
ployment Department and the selling
organization. This resulted in a bet-
• understanding and an actual use
of the Employment Department which
resulted in actual sales. It enabled
the Employment Manager to co-oper¬
ate more closely with the Sales De¬
partment and also furnish the sales¬
men with many ideas that they could
use involving the Employment De¬
partment in conversations with their
customers, which naturally gave them
a variation in their ideas of approach
and a selling argument.
The same thing was followed with
the foreman who brought out many
points of the mechanical detail of the
machine which were new to the sales¬
men, and which presented selling
ideas. It also cemented the bond be¬
tween the mechanical department and
the sales force so that they were en¬
abled to co-operate more closely to
the advantage of them both.
This manager explained that sales
meetings were oftimes likely to de¬
generate into arguments between in¬
dividuals, or as opportunity for air¬
ing personal grievances. He explained
that he always held the discussions to
the matter in hand and by keeping
personality, and personal grievances
out of the discussion, was able to
make the meeting most interesting.
He also stated that sometimes the
meetings did not run forty-five min¬
utes, but were frequently over
twenty or twenty-five minutes. On
the other hand, he cited a case of
where a meeting lasted from twelve
o’clock Saturday noon until two
o’clock. Although he said that his
rule was to adjourn in forty-five min¬
trend of co-operation engendered be¬
tween Departments harmonizes opera¬
tion, and as a whole these meetings
are probably one of the most valu¬
able and interesting details in the
conduct of the branch office.
A REMARKABLE RECORD OX
Today is the age of efficiency. We
of America, pride ourselves upon the
quickness with which we can do any¬
thing really well. But in no event is
quickness to be practiced at the ex¬
pense of thoroughness. To combine
quickness and thoroughness is, in¬
deed, an accomplishment worthy of
our best efforts.
The time required for one to become
proficient in typewriting is usually
around two or two and one-half
months. To accomplish this within a
period of eighteen actual working
days, seems to be almost miraculous,
but this was done by a young lady of
less than twenty years of age.
Miss Beatrice Browne of Fort
in ; Worth, has the distinction of making
this remarkable record at the Na¬
tional Business College of the same
city. Miss Browne upon deciding to
take a typewriting course, was ad¬
vised to attend the school where she
could have the exclusive use of a
ROYAL TYPEWRITER. This was
Courtesy .V. V. Centra! Mayasnic.
informed as possible, and the story
told about the typewriter should be
somewhat uniform. This does not
mean that a printed or stated canvass
should be used but it does mean that
the general trend of argument in all
cases should be similar.
A branch manager who recently
visited the New York office detailed
v. plan that he is using successfully
with his organization. A detailed
description of it will be worthwhile.
A set time every week is devoted to
a sales meeting.* Meetings are called
has a week to prepare himself, and
when his turn comes presents his
case in a short a time as possible.
The plan followed ife to restrict the
meeting to a maximum limit of forty-
five minutes. This ordinarily allows
the leader fifteen minutes to present
his case and thirty minutes then re¬
mains for discussion.
This manager gave us complete
description of how it works out. At
one meeting a salesman gave his pre¬
liminary talk for a prospective buyer.
Of course, all preliminary talks are
Some of the answers given were ob¬
viously erroneous. It is doubtful
whether any salesman would ever
have occasion to go into the complete
details as to why Royal does such
beautiful work. Every salesman
should be fully informed as to all the
Every salesman selling Royal type¬
writers will find it most valuable to
set down on a sheet of paper the
there was a great diversity of opinion, points which he uses in building up
his arguments for the sale of the
Royal typewriter and then see if he
is able to justify and completely ex¬
plain each of these points to his own
satisfaction. It is safe to say that
there is not a salesman in the organ¬
ization but that will find he is using
points in his arguments which he can¬
not adequately explain. Many of
them, in fact, he does not understand
himself. He has fallen into the habit
of using tired talk.
, .. .. possible at the National because in
At such meetings as these matters * ...... ...
the equipment of the typewriting
room is a battery of twenty-six
ROYAL machines. Miss Browne, im¬
mediately following the spelling les¬
son each morning, put in three and
or.e-half hours of steady practice at a
Her work from the very first
showed an excellence in touch, spac¬
ing and freedom from errors which
excited the admiration of her instruc¬
tor. Each day’s work was saved and
at the end of her term in school, which
of interest should always be brought
up and discussed for the good of the
organization. During the week gen¬
eral letters are sent out to cashiers
and managers containing information
intended for the entire force. The
preliminary steps in opening this
meeting has been for the manager to
give out the information that he has
received, and open the meeting for a
few minutes discussion, to be sure
that the general letters and instruc¬
tions are thoroughly understood. When . , ,
the man assigned as leader of the i compr.sed exactly eigh^ school
meeting takes hold, the manager then days, was placed on exhibition in the
simply sits ir as a listener and as a
moderator to prevent the meeting de- ^ccmracy.
generating into an exchange of per¬
sonalities or personal grievances.
Some of the salesmen bring in ob¬
jections that they meet with in pre¬
senting the Royal typewriter to the
buyer’s attention. Others have brought
up subjects of competition and many
of the discussions have been devoted
to mechanical perfection and detail
of the typewriter.
Every branch office will find it very
advantageous to follow up the sub¬
jects of frequent meetings. These
meetings can become most interesting
and absorbing and when properly con¬
ducted become to a large extent a
school of salesmanship.
school as an example in neatness and
Miss Browne then went
into the office of her brother, who is
a court reporter in the Tarrant
County Court Of Law, and her work
was better than that of professional
stenographers of many years’ expe¬
Miss Browne was awarded the
Gold Medal of EXCELLENCE by the
Degan Publishing Company of Chi¬
cago who published the manual she
used in studying typewriting. Her
work was again exhibited in the De¬
gan Offices and drew many commen¬
dations for its excellence and accu¬
racy. Miss Browne places no small
emphasis on the fact that it was due
in a large measure to the Royal type¬
writers she used in practicing that
The general letters, Bulletins and her remarkable achievement was ac-
the “Royal Standard” furnish a basis j complished—a typist in eighteen
for interesting sessions and informa- days—and by this we
tion that is brought out in these open typewriting in its most
discussions is most valuable. The style.
THE ROYAL STANDARD
1 CREDIT DEPARTMENT
CfV:i_. _ __
“PROMISE YOURSELF A HAPPY NEW YEAR”
By ROBERT ERSKINE STRONG, Credit Manager
Quite recently it was my good for- speculation than is the rule of addi-
tune to come across a little article tion or the law of gravitation,
headed, “Promise Y r ourself a Happy “It holds nothing ‘in store’ that is
New Year.” The writer went on to not rooted in the present Today or
say that most people seem to think some Yesterday.
that the future is full of surprises for “The closing year, with its tri-
them and that it is supposed to be a umphs and its defeats, its joys and
sort of Wonder Box, out of which may its sorrows nas been—just as the new
hop all sorts of pleasant or unhappy one will be—almost wholly of your
events. own making.
The writer, continuing, declared “Promise yourself a Happy New
that the future is as empty as Old Year.”
Mother Hubbard’s Cupboard and that We all are the architects of our
This advertisement to appear in the
Issue Date -
Saturday Evening Post
Feb. 9 ]
Tomorrows are merely elongated To¬
days and are necessary only because
Today needs more time to complete
the work in hand than it could sup¬
ply; further that the added hours do
not and cannot change in the least the
established character of our work.
Then, too, “Whatever Tomorrow
‘holds’ is being determined Today, for
every Tomorrow is cast in Today’s
“Every desire, every word, every
display of temper—good or bad—
every kindly act, every helpful word,
every unselfish service, every high
impulse—these are the positive un¬
erring outlines that shape the won¬
derful mould we call Today; and
from this mould, every Tomorrow
must get its form and color and char¬
“Next year, with its certain, inev¬
itable fruit-bearing, is no more a
own fortunes Upon ourselves de¬
pends the measure of success % we
achieve. Whatever problems we
have, will be conquered by the spirit
in which we approach them; all tradi¬
tions as to luck and circumstances to
the contrary notwithstanding.
We must be fair with ourselves and
honestly and conscientiously play the
game above board. Success may be
delayed, but just as day follows night
and night follows day, it will locate
Always recall that “There is no fun
equal to the satisfaction of doing
In the light of the foregoing, I ex¬
tend to the members of our organiza¬
tion my good wishes for the coming
year, that we all may profit by the
experiences through which we have
passed and like the Wise Men of the
East, that we build upon them.
In this number of the Standard we ,a special effort to land nearer the top.
are submitting an article on conduct- 1 sincerely hope that all of our Em¬
ployment Managers will be imbued
with the same desire, and if they are,
the results attained this year will be
far ahead of those attained in 1922.
All readers of the Standard, espe¬
cially our Employment Managers,
will no doubt be interested to know
that Mrs. White is in first place
based on number of sales made
through her department since April
1st of last year. Mrs. Parks of our
Chicago Office is second. Miss Jones,
of Los Angeles third, Miss Tai’pey of
San Francisco is fourth and Mrs. Sul
livan of Kansas City is fifth.
A. M. STONEHOUSE,
Mgr. School Dept.
ing a successful Employment Depart¬
ment which was written by Mrs. Olive
P. White, Employment Manager of
our St. Louis Office. This is the
fourth of a series of articles men¬
tioned in the October number of the
Standard. Mrs. White has given us
some very practical and useful infor¬
mation and I am sure that all of our
Managers, Employment Managers,
and in fact, our entire sales organiza¬
tion will derive great benefit from it.
In a recent letter to this depart¬
ment Mrs. White stated that she
would not be satisfied with fourth
place in 1923 and was going to make
THE ST. LOUIS EMPLOYMENT DEPARTMENT
By MRS. OLIVE P. WHITE, Employment Manager
The primary purpose of our Em
pioyment Departments is to sell
Royal Typewriters, but sometimes in
our enthusiasm to fill positions we
may be inclined to overlook this and
give first service to the business man
who is in need of a stenographer
rather than to our own company.
Eales can easily be lost by placing an
indifferent or disloyal girl. Every
Employment Manager knows that the
majority of tips come to her desk
from her most loyal girls. So the
more loyalty she can instill into the
applicants and the greater number
she can attract to her department, the
more she can co-operate with the
Probably there is no more popular
object of “tea room gossip,” espe-
( mlly among the girls out of positions
those who are not entirely satis-
than the Employment Managers.
And as girls will talk, it is up to us
? ‘ ve them something favorable to
11 > about. Girls are usually discour¬
sed when out of positions; in fact,
seems to be nothing that can
take the heart out of a person, quite
so completely as seeking a position.
That is why a smile and a cheerful
interview are so greatly appreciated.
After an Employment Manager has
interviewed about ninety-nine girls,
her enthusiasm may be pretty well
exhausted, but the hundredth girl is ■
interested wholly in her own case and
if given a disinterested or a discoui*-
aging interview can do a great deal of
injury to the Department. We had a
concrete example of this but a few
weeks ago. A young woman, who was
not pleased with the interview given
her at the office of her favorite type¬
writer made her first visit to our
office and secured a position. Within
two weeks she sold a Royal for us, al¬
though she had never used one in a
Some girls are naturally good
boosters and others are indifferent.
Salesmen can do much toward keeping
tabs on the attitude of these girls.
We give our salesmen a weekly list of
the girls whom we place and the firms
with whom they are placed, and if
he fineil of materials and
workmanship, alone, could
never have made the Royal
Typewriter possible. Its superior
service mu^t be attributed as
well to its carefully worked out
design and to the twenty exclusive,
patented features embodied in it.
Without these the Royal would
dtill be a very finely made type¬
writer. But with them it turns
out a larger volume of finer work
over a longer period of usefulness.
ROYAL TYPEWRITER COMPANYlnc.
Royal Typewriter Building. 364*366 Broadway, New York
branches and Agencies the World Over
Chief European Office 75A Queen Victoria Street London.E.C
Principal Canadian Office OG, Notre Dame St. West, Montreal.P.Q.
“Compare the IDorlC
they are not thoroughly familiar with
the conditions in every office on this
list in their respective territories,
they make it a point to call at their
first opportunity. The most insig¬
nificant position filled may offer the
best possibility for a sale. One sales¬
man reported having called on a firm
who had secured long-hand address¬
ers for a few days and was given the
promise of a sale of a typewriter
within a short time. If a girl in an
office is instrumental in selling the
machine, our salesmen report this to
us so that we can give her credit for
this on her registration card, thus
enabling us to place her to the best
advantage should she apply to us for
Girls registering for positions are
usually diplomatic enough to tell us
that they prefer the Royal, but we
find it the safest plan, if they are
girls whom we have never placed,
to take the time to see that they are
thoroughly familiar with the Royal.
Many times they have never used it,
and surely it would not reflect much
Others have less tact or perhaps
re more conscientious, and tell us
tankly that they prefer some other
machine. A demonstration of the
loyal, with emphasis on the features
hat most impress a stenographer,
Dgether with kindness and cordiality
on the part of the Employment Man¬
ager will make these girls willing to
practice and become familiar with the
touch before going out on positions.
However, it is my opinion that it is
better not to fill a position than to
1 lace a girl of this type on a foreign
Everyone is inclined to stick to his
“first love,” so a good place to begin
our missionary work is in the high
schools, business colleges and other
private schools that teach typewrit¬
ing. Occasional visits to these
schools, with talks to the students
whenever possible, keep our machine
prominently before the students’
While each applicant requires and
must have her personal interview,
the business man who telephones the
Department must receive prompt and
personal service. He expects to talk
to the Employment Manager herself.
This is a part of the work that should
not be delegated to an assistant.
Unless she talks to him personally
she is unable to choose just the kind
of a girl he wants, for, by talking
with him she not only ascertains the
qualifications he expects this girl to
possess, but she learns much about
his personality and intuitively knows
the type that will appeal to him. A
business man is usually as proud of
his office as a housewife is of her
home, and he likes to feel that the
Employment Manager is taking per¬
sonal interest in selecting a girl for
him. In most cases, he would be will¬
ing to wait a few days, if need be, if
he could be assured that she is con¬
stantly seeking the girl she thinks
will suit him. We find it a far better
plan to telephone a man and assure
him that we are working on his call
rather than to select .someone hap¬
hazardly. In most cases a visit to the
offices of these business men im¬
presses upon them her desire to give
real personal service. And too, this
acquaintance with these business men,
greatly aids her in choosing the kind
of girls best adapted to their offices.
If an Employment Manager does
not make this close study of person¬
ality, call up the applicants’ referen¬
ces and give registration tests, then
the business man might just as well
put an advertisement in the paper,
which would result in his interviewing
many applicants and doing his own
culling. This all takes time and work
for the Employment Manager, but it
marks the distinction between a suc¬
cessful one and one who is just get¬
No man is going to accept favors
indefinitely without sometime trying
to reciprocate. One man during the
past month, whose office was equipped
entirely with foreign machines, said
when he was ready to buy a new ma¬
chine, “I have been getting the very
cream of the Employment Depart¬
ment of the Royal Typewriter Com¬
pany for so long that I am ashamed
to buy anything this time but a
Royal. And he did. It is our aim
to put both business man and oper¬
ators so deeply under obligations to
our Department that they are
ashamed” to consider any machine
but the Royal. Then we are accom¬
plishing our real mission by serving
our own Company and at the same
time rendering real service to busi¬
ness men and to hundreds of young
men and women.
THE ROYAL c T A N D A RD_
METROPOLITAN SALES DEPARTMENT
Enthusiasm and a remarkable spirit
of cooperation marked the dinner of
the Metropolitan Sales force, ten¬
dered to the organization by Manager
W. C. Lavat, December 23rd. Every
man present entered into the spirit
of the gathering and made it most
successful. Over forty men gathered
around the tables at Stewart’s and
engaged in a get-to-gether that re¬
sulted in a further cementing of the
fraternal spirit in the organization.
As a direct result of the spirit engen¬
dered at the meeting, the Metropoli¬
tan Sales force closed one of the big¬
gest weeks in history between the
holidays. Ordinarily this is supposed
to be a slow time, but the pep that
the men gathered at the meeting
went immediately into their work and
the closing days of 1922 were prob¬
ably the fastest ever experienced by
the New York Sales force.
Manager Lavat was the usual good
toastmaster. Guests of the evening
were Mr. C. J. Haggerty, Secretary of
the Royal Typewriter Company; Mr.
H. J. Closson, Sales Manager; Mr.
Wesley A. Stanger, Manager Sales
their success depended upon it and
that the combined efforts of all di¬
rected toward a well defined objective
would get results beyond the fondest
dreams of the most sanguine.
Mr. C. J. Haggerty, Secretary of
the Company, made a most interest¬
ing talk sketching the progress of the
men at the head of the firm showing
that every one of them had come up
from the ranks and that the ROYAL
organization is one where every man
has a chance to get the big things,
provided he is worthy and puts forth
the necessary effort.
He called particular attention to the
fact that the Company is officered
by men who worked their way up and
that not a single man in a high place
was appointed from the outside.
Mr. H. J. Closson, Sales Manager,
told the story of his experience and
sketched his own life for the benefit
of his hearers. He told how he first
“peddled,” as he called it, up in the
thinly settled New- England country
and how little by little he built up a
toast and made fitting remarks. Mr.
Le Masters, who is a new salesman
and new at selling goods, received the
applause of the evening. He said
he had never faced a crowd before
and all he could do was think of a
story. He said that two darkies were
discussing the efficacy of prayer.
Both agreed that they believed in it.
The first one citing an example, said
that if he thought he wanted a chicken
he prayed for it and if if was g° od
for him to have it that the Lord sent
him one. The second one said that
that system was all wrong, that
when he thought he \yanted a chicken
he prayed the Lord td send him after
one and that always got it. The
story was very apropos of the situa
tion and fits right in with the daily
work of men engaged in getting or¬
ders for Royal typewriters.
The affair wound up before eleven
o’clock in handshaking, discussions
and good fellowship. It was an im¬
mense success from every point of
view and has had a marked effect
After the coffee, several short and
enjoyable after-dinner talks were
given by Mr. J. H. Collins, our Dis¬
trict Auditor; Miss Elsie Helmreich,
our Assistant Cashier, and Mr. E. C.
Boutwell, one of our salesmen. Mr.
Boutwell presented Mr. Boulware
with a beautiful bronze desk set, a
gift of the employees of the Kansas
City office. Mr. Boulware responded
to the presentation with a very en¬
joyable, as well as beneficial, talk on
loyalty and co-operation in our every¬
While everyone enjoyed the danc¬
ing and games that occupied the re¬
mainder of the evening, we could not
but feel that the true and lasting
pleasure of such an evening would
really come out of the results as
shown by our complete cooperation
and association in our work. We all
felt that it was a very profitable even¬
ing, as we now understand and love
our fellow-employees better and
have a deeper interest in our Com¬
pany and our office.
As it is known that “The Proof of
the Pudding is in the Eating,” it was
hardly necessary to express in words
to our host and hostess that this was
an evening to be long remembered by
all. HELEN COCKRELL,
K. C. Office.
Service Department Contest for November
Division No. 1
NEW ORLEANS LEADS
Reading from left to right: Outside Row: Herwitz, Manager Providence; H. J. Closson, General iSales Manager;
W. A. Stanger, Manager Sales Promotion Dept.; W. C. Lavat, Manager Metropolitan Dept.; C. J. Haggerty,
Secretary; T. F. Bell, Asst. Manager Metropolitan Dept.; A. T. Milstrey, Cashier; Knox; Metzger; J. J.
Freund; Schwartz; C. K. Freund; Prior; Schenck. Front Row: Ash; Yates; Van Ness; Finnan; Mullane;
Grigg; Hedderman. Second Row: Newton; Martin; Robinson; Fuchs; Demott; LeMaster. Last Row:
Jones;' Erskine; Guest; Matthews; Clayton; Silverman; Simon; Brandies.
Promotion Department; Mr. Frank
Herwitz, Manager at Providence, and
Mr. W. A. Metzger of the General
A special menu and program was
prepared as a souvenir of the affair
which was much appreciated by those
present and retained by them as a
memento of the evening. The pro¬
gram was bound in a royal blue cover,
and printed in royal blue on white
pc-per and tied with a royal blue silk
cord. The menu was original
and proved very interesting due to
the mystery that surrounded it. No
one knew what he was going to get
until it was served. Following is a
reproduction of the items it con¬
Key Caps a la Paris
Spiral Spring Ball Bearings
Nuts and Screws
Baked Cleaning Rags
Oil of Joy
Following the dinner service Cap¬
tain Lavat gave a well received talk
on his ambitions for the Metropolitan
Branch. He urged the men to their
greatest efforts for the reasons that
structure wl)ich finally landed him in
the Sales Manager’s chair. He urged
the necessity of demonstrations and
told the men that the Sales Depart¬
ment is always on the lookout for men
they can promote into better places.
Wesley A. Stanger, Manager of the
Sales Promotion Department, wound
up the speaking by showing the
actual practical application of psy¬
chology to selling. Following his re¬
marks Manager Lavat sprung the sur¬
prise of the evening.
When the men gathered he asked
each man to put a silver coin in a
plain envelope and write his name on
it. No one knew what it was for but
they soon found out. He appointed
two of the diners to collect the en¬
velopes and then explained the sur¬
prise. He told the guests that he had
two big turkeys for prizes and that
the money collected in the envelopes
was to constitute a third prize. The
two men who collected the envelopes
were instructed to retire and open
the envelopes. They were instructed
to choose three arbitrary dates and
put them on a piece of paper. The
first coin falling out of an envelope
bearing the first date chosen was to
get one turkey, the second the other
turkey and the third the money. L.
E. Le Masters won the first turkey,
T. E. Jones, the second and C. A.
Schenck took the money prize.
Each prize winner responded to a
upon the esprit de qorps of the Met-
ropolitan sales force,
says it was so good that it is to be an
KANSAS CITY NOTES
The New Orleans Office made the
lead for the month of November,
1922, in the Service Department Con¬
test. This branch has been making its
way to the lead in the past few
months and Mr. A. N. Pintado, fore¬
man, deserves honorable mention for
this fine showing.
Boston came into second place.
Indianapolis came up from seven¬
teenth position in October to third for
Mr. H. E. Johnson, foreman of the
Boston Office, and Mr. W. S. Buskirk,
foreman of Indianapolis, are to be
Below is a list showing the standing
of the various offices:
1— New Orleans (5*).
2— Boston (11*).
3— Indianapolis (2*).
4— Chicago (11*).
5— Hartford (5*).
6— Cincinnati (10*).
7— Philadelphia (6*).
8— Pittsburgh (8*).
9— Cleveland (11*).
10— Kansas City (8*).
12— San Francisco.
13— Atlanta (4*).
14— Detroit (4*).
St. Louis (2*).
15— Buffalo (2*).
16— Minneapolis (5*).
17— New York (1*).
18— Los Angeles.
On Friday evening, December 22nd,
the “Royal Family” of Kansas City
was entertained at the Ivanhoe Club
with a dinner and “get-together”
party by our Manager, Mr. Boulware
and Mrs. Boulware. Mr. and Mrs.
Boulware gave a similar party last
There were a number of new faces
this year and several familiar ones
missing from our midst. Among
those present last year who were not
with us this year were Mrs. W. C.
Lavat; Miss M. I. Stagg, our Em
ployment Manager for a number of
years; Mrs. E. Q. Sullivan, our pres
ent Employment Manager, who was in
Colorado during the Christmas holi¬
days; Mr. 0. T. Wheaton, former
Kansas City salesman, now Manager
of the Seattle Office, and Mr. Guy
Guffey, formerly in our Service De¬
partment, and now Foreman of the
Service Department of the Dallas
Office. These absent members of our
“Royal Family” were with us in
spirit, however, as they expressed in
their letters of regret which were
read by Mr. Boulware at dinner.
STANDING OF BRANCHES IN
DIVISION NO. 2
Nonfolk in First Place for November
The Norfolk Office made a leap to
first place for the month of Novem¬
ber, 1922, coming up from thirty-sev¬
enth place in August, thirty-four in
September and fourteenth for Octo¬
ber. This is a record worthy to be
proud of and Mr. R. Hulcher, foreman,
is to be commended for having
brought his office out on top.
Worcester again came into second
Youngstown came in third.
Mr. J. Fortin, foreman of the Wor¬
cester Office, and Mr. J. Davidson,
foreman of Youngstown, are to be
Below is a list showing the stand¬
ing of the various offices:
1— Norfolk (3*).
2— Worcester (4*).
3— Youngstown (3*).
4— Fresno (6*).
5— Toledo (S*).
6— Seattle (2*).
7— Dayton (7*).
8— Bridgeport (5*).
9— Bangor (2*).
10— Johnstown (5*).
11— Springfield, Mass. (6*).
12— Louisville (9*).
13— Portland, Ore. (3*).
14— Springfield, Ill. (5*).
15— -Newark (3*).
16— Providence (5*).
17— Reading (2*).
18— Erie (1*).
St. Paul (3*).
19— Oakland (5*).
20— Rochester (1*).
23— Omaha (6*).
24— South Bend (1*).
25— New Haven (7*).
26— Davenport (1*).
27— Des Moines.
28— Charleston (5*).
Little Rock (1*).
31— Grand Rapids.
32— Duluth (2*).
33— Houston (1*).
34— Portland, Me. (4*).
35— Jacksonville (3*).
36— Albany (3*).
37— San Antonio.
38— Milwaukee (2*).
39— Birmingham (3*).
40— Peoria (3*).
42— Sioux City.
To Increase Nets—Increase Earnings.
The ROYAL is the BEST machine to write a business letter;
For filling out insurance blanks, there isn’t any better,
And when you make a slight mistake and find you must erase,
There is a tray especially to catch the dirt and waste.
Its sides have plate glass windows for to keep its in’ards bright,
And when you reach the paper’s edge the ROYAL holds it tight.
It makes the minimum of noise, its workmanship is clever;
I hope we keep this good machine, for it will last forever.
Miss Winifred Pettus,
, «hiP D«P artn
pt * „ of Assistai
t" t Lir annual m
lys that a s.m.la
Jsve ever exper.e
w H. Kirchhol
A. F. Hart
their work and t
quire more knowle<
the dealers was ve
attitude. It was t
hard work in whi
hours of sleep we
Each of the nv
road work told h
there was a geners
ful ideas. Previo
the men who atter
factory. Upon th
York Mr. Mayo I
and for two days 1
as any squad of ar
the meeting was c
that it had been c
to them and they
get a good night’s
Mr. Mayo had a
men meet various
and learn whatev<
low of th<
the most :
Mr. R. (
DEALERS’ DEPT. SUPPLEMENT
THE ROYAL STANDARD
DEALERS’ DEPT. SUPPLEMENT 5
DEALERS’ DEPARTMENT REPRESENTA¬
TIVES HOLD ANNUAL MEETING
Territorial representatives of the
ptalership Department under the di¬
rection of Assistant Sales Manager,
^ B. Mayo, gathered in New York
for their annual meeting Wednesday
and Thursday, December 27 and 28.
They were probably the busiest two
days that a similar number of men
have ever experienced. Interest in
them. The idea was unique in that
Mr. Mayo took the men to the offices
occupied by each of the men who
were to talk to them and turned the
meeting into a series of informal
The session wound up by a visit to
Fresident Smith's office where the
men sat around in a circle and were
W. H. Kirchhofer N. B. Mayo
their work and their desire to ac¬
quire more knowledge to be carried to
the dealers was very evident by their
attitude. It was two days of spirited
hard work in which meals and even
hours of sleep were disregarded.
Each of the men engaged in the
road work told his experiences and
there was a general exchange of help¬
ful ideas. Previous to the meeting
the men who attended had visited the
factory. Upon their arrival in New
York Mr. Mayo took them in hand
and for two days they drilled as hard
as any squad of army recruits. When
the meeting was over they all agreed
that it had been extremely profitable
to them and they were all willing to
get a good night's sleep.
Mr. Mayo had arranged to have the
men meet various department heads
and learn whatever they could from
treated to the surprise of their lives.
They had expected Mr. Smith to ex¬
pound the doctrine of the ROYAL to
them but he adopted an entirely dif¬
ferent tack. He called on the men,
one at a time, to tell what they were
carrying away from the meeting. It
put most of them to a severe test of
wits but doubtless impressed upon
their minds the various things that
had been told them and that they will
be able to use in selling ROYALS to
dealers. In bidding them good-bye
and success, Mr. Smith told them that
there is a well defined ideal behind
the Royal Typewriter. He explained
to them that nothing worth while is
ever accomplished without enthusiasm
and that whatever is done of a con¬
structive nature must have an ideal
to work to.
RICHEY’S ROYAL CHARIOT
The pictures reproduced below were j shows the lesult of only a week’s
supplied by one of the real old type- hunting for the species “typewritus
writer dealers in the Royal organiza- prospectus.”
tion—J. Royal Richey of Pocatello,
Mr. Richey’s territory is one of the
most sparsely settled that can be
found in the United States. Never¬
theless, he literally “leaves no stone
unturned” in his search for type¬
writer business. His constant and
consistent plugging through his terri¬
His business has increased so rap¬
idly that he moved on December 1st
to larger quarters on the ground floor
located at 211 South Main Street, Po¬
The first pictue shows Mr. Richey i
at Shoshone, Idaho, with his sales¬
man, L. E. Fletcher at the extreme
right. The second picture shows a
tory which he covers with his motor
vehicle of a well known make (the
name will be supplied to any reader
who does not recognize it), has se¬
cured him a big volume of business as
is evidenced by the picture which
close-up of Mr. Fletcher demonstrat¬
ing to a customer who looks sold al¬
We expect to have photographs of
Mr. Richey’s new headquarters in an
early issue of the “Royal Standard.”
AN ATTRACTIVE WINDOW
The window display reproduced be¬
low of the Central Typewriter Ex¬
change of Salina, Kansas, is one of
the most attractive that it has ever
been our pleasure to reproduce in
the “Royal Standard.”
Mr. R. G. Nichols, our Kansas dis¬
tributor, who operates the Central
Typewriter Exchange at Salina
among his other branches, needs no
introduction to our readers and this
display is just another evidence of his
Our compliments on your fine dis¬
CENTRAL TYPEWRITER EXCHANGE
“ANDY GUMP” SELLS ROYALS
IN FORT SMITH
At a recent carnival at Fort Smith,
J •> Mr. H. W. Nichols, Royal and
t J rona distributor, was chosen to play
c part of Andy Gump the people’s
j n ° lce * or Congress. Andy’s meet-
* WaB big event and Andy was
hi at tra * n by an enthusiastic
arH °* supporters an d given a banquet
a *’ ec ®Ption. Candidate Gump made
ttr^ h * n w bich he attacked the in-
* a opposing him and set forth his
card < rrn am ' p0 ^ c ' es - He passed out
H w bich read aB follows: “Andy
Gump, the people’s choice for Con¬
gress. 100% for the people. I wear
no man’s collar. My particular line
is Royal typewriters.” Mr. Nichols
made several good sales as a result of
this clever piece of advertising.
MR. HARVEY ROOF
Mr. Harvey Roof, our new dealer
in Tampa, Florida, needs no intro¬
duction into the Royal Dealership Or¬
ganization having been the Royal
dealer in Utica, New York, for the
past seven years.
Mr. Roof started in the typewriter
business 18 years ago, in the factory
of one of the machines on the market
today. The Royal wasn’t made in
He is thoroughly acquainted with
the mechanical as well as the sales
end of the typewriter business and
has built up a good record for himself
and a good Royal business in Utica
and there is every reason to believe
that his new and larger undertaking
will be a success from the start
Good luck to you, Mr. Roof, we are
counting on seeing you listed soon
in the Dealer’s Roll of Honor.
DEALERS’ ROLL OF HONOR
FOR YEAR 1922
1— Harry S. Storr, Raleigh, N. C.
2— J. E. Gaffaney—Office Specialties
Co., Fargo, N. D.
?—S. K. Hartsock—Graham & Wells,
4— F. L. Patty—Austin, Texas.
5— R. G. Nichols—Oklahoma City,
6— H. J. Smith—Parkersburg, W.
7— R. A. Rehm—Albuquerque, N. M.
8— Scott-Parker Co.—Macon, Ga.
9— H. G. Bancroft—York, Pa.
10— C. L. Eicholtz—New Oxford, Pa.
11— T. H. Payne Co.—Chattanooga,
12— Walter W. Prior—Trenton, N. J.
13 — C. J. Mosher — Lincoln, Neb.
14— Roy A. Davis—Colorado Springs,
15— E. H. Benson—Canton, Ohio.
So many other dealers, whose
names do not appear, did such good
work in 1922 that we don’t like to
leave them off; and the order in which
these names appear are not necessar¬
ily according to the excellence of their
records; but after careful study of
each record and the territory covered
the above is our selection as the first
place go-getters of 1922—but not
by any means all of the those whose
names we would like to list And now
DECEMBER ROLL OF HONOR
T. H. PAYNE CO.
T. H. Payne
WRITER & SUPPLY
ROBINSON - WRIGHT
233 E. Main Street,
A. W. Wright
Fargo, N. D.
J. E. Gaffaney
F. L. PATTY
K. L. Patty
G. W. Paxton
DAYTONA BOOK &
180 South Beach St.,
A. L. Deal
Hickory, N. C.
A. L. Deal
C. R. ALLEN CO.,
Watertown, N. Y.
C. R. Allen
Arthur N. Otis
6 EXPORT SUPPLEMENT
T H E R O Y A L S T A N D A R P
ROYAlTwiNS EUROPEAN CONTEST
Royal Victor in Speed Typing Contests in Sweden, Italy, Holland
Within the past few months, speed typing contests,
held in various parts of the world, have convincingly
confirmed the expert opinion of the leading mechanical
engineers that the Royal is the fastest machine built
because of its perfection of design and construction.
There are several very unusual and striking fea¬
tures about these particular contests to which we want
to call your attention because of their important sales
To begin with the Royal machines used in these
contests were stock machines such as are sold to the
buying public throughout the world and not specially
prepared typewriters to be used by specially trained
expert typists. In other words the results obtained
can be duplicated by any Royal typewriter manu¬
factured in the course of our regular production.
Another point worthy of mention is that these con¬
tests being of but short duration in time, while they
without question demonstrate the admirable ability
of the typists who won them, constitute a fairer and
more accurate test of the speed ol the typewriter
itself than would have been the case if the contest had
| consumed a longer period of time. T J^ S ^ inten _
in short contests the typists are able to op f
sively at their maximum speed tor the fu P
the contest itself. It is well known ami g
familiar with such matters that long con ^ trained
strate chiefly the ability of certain speciall
typists to maintain the highest rate of spe ■
comparatively long period of time and the _
really better tests of the physical enduram 2L hine
typist than of the mechanical speed of t
j itself. This point is self evident.
In the case of the European championship
the subject matter was a memorized sentence
reading from copy. This point deserves specia -
phasis because it eliminates entirely from conside
the ability of the typist to read speedily and ^cur >
from copy while operating and concentrates the
contest on the speed of the typist and of the mac •
A moment’s consideration will convince you ot
truth of this assertion, it is an especially strong se -
ing point which should b^ emphasized to your buyin 0
The contests to which we refer took place respec-
tivelv in Paris, Amsterdam, Stockholm, Varese and
Sao Paulo. In each contest different typists took part,
but in each instance the Royal typewriter came out
the victor. It is highly significant that different opera¬
tors in different countries, writing different languages
and trained by different methods of instruction ail
carried the Royal typewriter to the victories mentioned.
It is undebatable evidence that the machine and not
the individual alone is largely responsible for the re¬
sults obtained. This is conclusive proof that on the
Royal typewriter any competent typist is capable of
winning speed contests. The machine will answer the
call of the most rapid typists and at the same time
answer fully the requirements of commercial operators.
Study the above information carefully. Impress it
on the minds of everyone of your salesmen and sub¬
agents and every other member of your organization.
Instruct them to carry the message with enthusiasm
to the buying public. Use it vigorously in your ad¬
vertising/ Make it the basis of a special campaign.
Secure those orders to which you and the Royal type¬
writer are properly entitled. Make it your inspiration
to better work. Drive home deep into the minds of
every hearer the splendid quality and superiority of the
EUROPEAN CHAMPIONSHIP CONTEST
Miss Eleanor Mitchell
Miss Millicent Woodward, who is shown below seated I in which she has reduced
before the Royal typewriter, again won the European I her complete mastery
Championship in the contest held at Paris during Novem¬
ber. Once more she duplicated the achievement of last
/ear but this time was very closely pressed for the honor
ay Miss Eleanor Mitchell, also competing on a Royal
typewriter, who, as you
see by the
^ e * exce ^ 0 t e( j
Third place in this con¬
test was also won by a
Royal operator, Miss
Edith Aldred, who, to-
gether with Miss Mitchell, was a member of the Oakworth
Secretarial College team of four girls which competed.
It may not be amiss here to mention the fact that the
three young ladies who received the honors mentioned were
trained by Mr. F. Wilson Wood, F. I. S. A., the President
of the above mentioned business college.
It is a glowing tribute to him personally
and to the methods which he employs in
the instruction of the pupils who attend
The contest was participated in by
five British and twenty-six French opera¬
tors and the subject matter used was a
repeated sentence which had to be writ¬
ten at top speed for five consecutive min¬
utes. The rating was based on the num¬
ber of strokes which each typist struck
during that time with the usual de¬
duction for errors. Results were as fol¬
Miss Millicent Woodward (Royal)
Gross, 3519; Errors, 2; Net, 3499
Miss Eleanor Mitchell (Royal)
Gross, 3G79; Errors, 18; Net, 3499
Miss Edith Aldred (Royal)
Gross, 3546; Errors, 9; Net, 3456
Miss Millicent Woodward in addition
to being an expert speed typist is also
specially gifted in that she is able to
write from copy and carry on an ani¬
mated conversation with a bystander at
one and the same time. This is a re¬
markable demonstration of the manner
her typing to almost an automatic action and shows | the recent marine and small craft exhibition at Islington
of the art. While engaged in this work at I she had the privilege of meeting in person His Majesty
King George the Fifth of England, who at the time was
inspecting the various exhibits and stopped before the
booth of The Visible Writing Machine Co., Ltd., where
Miss Woodward was demonstrating the Royal typewriter.
His Majesty compliment-
ec * Miss Woodward most
Miss Aldred also gives
convincing evidence that
youth is not a handicap
Miss Edith Aldred when actual ability is
present. She too has won
honor at the early age of seventeen.
The contest made an indelible impression not only on
the observers, but also on all who heard of it and it is
bound to have a very beneficial effect on the volume of
Royal typewriter sales from this time forward.
Miss Millicent Woodward
NEW ROYAL DEALER FOR FRANCE
It is most gratifying to notify the
readers of the Royal Standard that Mr.
Theo. Muggli whom they will recall as
having handled the sale of the Royal
typewriter in Switzerland for many
years has now had placed under his
control, in addition to the former terri¬
tory, all of France and its Colonies.
The action of the Royal Typewriter
Company, Inc., in turning over to Mr.
Muggli this new and extremely im¬
portant market indicates the high esteem
in which we hold that gentleman and the
confidence that we have in his ability. 11
proves that the Royal Typewriter Com¬
pany at all times stands ready to co¬
operate with and reward those dealers
who by their efforts show that they are
wholeheartedly engaged in the develop¬
ment of our mutual business in their re¬
Mr. Muggli in France is carrying
his business under the firm name ot '
II. Davis & Co., (Theo. Muggli, Proprie¬
tor) and has splendid offices at 12 R ue
la Tour des Dames, Paris, lxeme. ^
hope shortly to reproduce pictures
his establishment and of its staff.
girls who won
tions in l he E >
Contest are m
,wn in the accc
.}, completed as
. team has b
. e rt) who <
e d Miss Milli
pion. Mr. W
ng expert ty
10 doubt coi
i„ the future
’hat he has
A few months
held in the Brode
delsinstitut of S
mine the best pu
are pleased to si
Lisa Norell of
agents of The
held in Manche
1 shows th
THE R O YAL STANDARD
EXPORT SUPPLEMENT 7
Winners Second—Third Places, European Contest, Members of Oakwood College Team
j'orth Secretarial College
the accompanying picture)
(shown in , _
,hich completed as a unit in that com- W"
team has been trained by Mr. ___ ^ t «-
no doubt to be
from in the future competitions. The
fact that he has selected the Royal i j 1
typewriter for the use of his pupils
is a compliment to its efficiency and
speed which is indeed significant. The
gentleman in question is introduced to ‘ " f f >
our readers through the medium of The Oakworth College Team prior the privilege of exhibiting its ability lege in the eyes of the British leaders
the small insert photograph under his to its entry into the European Con- before the officials of the Bank of of commerce.
school team. We regret that we have test was engaged in giving speed dem- England, an accomplishment which is The young ladies in this photo-
not a larger one available for use at onstrations in many of the largest not only unique but which clearly re- graph reading from left to right are
the moment. British business institutions and had veals the standing of that business col- Cdadys Johnson, Eleanor Mitchell, Ed¬
ith Aldred and Constance Sykes, and
have respectively the following re¬
Gladys Johnson—Figuring test—
987 figures per minute. Memorized
sentence—170 words per minute for
Eleanor Mitchell—Figuring test—
1.008 figures per minute. Memorized
sentence—200 words per minute on
five-minute test; 240-250 on one-min¬
Edith Aldred—Figuring test—1,004
figures per minute. Memorized sen¬
tence—200 words per minute on five-
minute test; 240-250 on one-minute
Constance Sykes—Figuring test—
985 figures per minute. Memorized
sentence—170 words per minute.
There is little doubt but that the
Oakworth Secretarial College is a
school of the highest possible stand¬
ing and will continue to serve Brit¬
ish business, not only through its
development of exceptional speed ty¬
pists, but also in furnishing to it sten¬
ographers and typists fully qualified
to meet modern requirements.
A few months ago a contest was years of age, won this contest using
held in the Broderna Pahlmans Han- a Royal No. 10 machine,
delsinstitut of Stockholm, to deter- Miss Norell is indeed to be com-
i mended upon her achievement because
it is a well known fact that Broderna
Pahlmans Handelsinstitut is the lead-
! ing commercial school in Scandinavia.
It. was founded more than thirty years
ago by two brothers, Mr. Otto Pahl-
man and Mr. J. Pahlman and achieved
such success that in 1919 it
was officially recognized and subsi-
I dized by the Swedish Government. The
perfection of its instruction methods
are well known throughout the world
and it is frequently visited by prom-
i'ient school men from other countries
I for the purpose of studying its sys-
i terns. Rector John M. Palhman whose
mine the best pupil in typing and we picture is shown with this article to-
?re pleased to state that Miss Anna gether with Miss Norell’s is still at
Lisa Norell of Soderhamn, twenty the head of that institution.
It is hardly necessary to elaborate
on the achievement of Miss Hendrikse,
who won the championship of Holland
recently, since her performance was
featured in the November issue of the
Therefore we shall content our¬
selves with again publishing her
photograph, in view of the fact that
this issue of the Foreign Supplement
is dedicated to recent speed typing |
Miss Ersilia Reggiori, whose photo¬
graph we have the privilege of show¬
ing with this article, recently won the
typewriting contest held to determine
the championship of the Varesa dis¬
trict in Northern Italy, and it gives
us pleasure to tell you that her vic¬
tory also was won on the Royal.
It once more emphasizes the point
that the Royal machine immediately
and enthusiastically responds to the
requirements of all languages and all
We congratulate Miss Reggiori on
her victory and look forward with con¬
fidence to hearing of her again in
connection with other features of this
Mr. Jose Odilon de Aiaujo who we,
have the privilege of introducing to
you in the photo with this article,
won the speed typewriting contest
held in Sao Paulo a few months ago,
using a Royal typewriter.
From the information at hand it
appears that Mr. Araujo also com¬
peted in the recent speed contest at
Rio de Janeiro, and while his writing
was more rapid than that of his com¬
petitors he unfortunately omitted a
line in reading from copy and was
His later victory at Sao Paulo, how¬
ever, vindicated his ability and won
for him the distinction of being the
leading speed typist of Brazil.
We want to compliment Mr. de
Araujo upon his performance, and
wish him success in his future efforts.
A convention of some of the local j tended, reading from left to right Managing Director, and Mr. S. V.
agents of The Visible Writing Ma-
[;\ n ? Company, Ltd., was recently
in Manchester and photograph
* °- 1 shows the gentlemen who at-
typewriter business in the British friend, Mr. E. A. Davidge, Superin-
... Isles * tendent of the Factory, can be seen
standing, they are: Mr. F. E. Lowe Hall of Liverpool. Photograph No. 2 was taken at the on the end of the rear seat wearing
of Preston; Mr. James Hunt of Man- These gentlemen are concentrating time of the annual summer outing of a smile that seems to indicate that the
Sitting: Mr. J. H. Maxwell their efforts on keeping the Royal the factory force of The Visible Writ- outing promised to be a most enjoy-
of Bolton; Mr. F. H. Morse, former j typewriter in the front rank of the ing Machine Co., Ltd., and our old able one.
THE ROYAL S T A N D A R_D
CHARTER MEMBERS M. A. D. CLUB
M. A. D. YEAR
Here they are!
These are the men who won the right to the
MAD Ring in December and the honor of being
classed as charter members of the re-established
Their pictures are numbered and printed in the
order in which they qualified. Altanta produced
the first man and his picture is surounded by the
cut of the ring itself.
In this galaxy of stars in the Royal Organiza¬
tion it will be seen that every section of the coun¬
try is represented. This should knock the
glooms—if there are any anywhere. It shows
that Prosperity is here with a vim. It shows
that every section of the United States was able
to produce men who were able to achieve this
honor. It shows that there isn’t a section of the
country where the public is not buying typewrit¬
ers and buying them in quantities.
December is too often looked upon as a slow
month with two holidays, a general let down
in business, with attention turned toward the
lighter things of life. The Machine-A-Day
proved beyond any doubt that it is the attitude
of men that counts rather than outside influences.
If we considered outside influences alone, how
many men would have made the M.A.D.? No
one can say, but the fact that sixty-one men did
do it, shows that it is the man and not the con¬
ditions that govern.
Sixty-one men is almost an average of one
man per office. Many of these men went away
over the required member. Quite a few doubled
or more. One man at least went over the M.A. .
requirements many many times. There weie
enough double headers to average much better
than one M.A.D. man per office!
December is over. A victory has been won.
Old Man Inertia has been put to rout.
Prosperity and Enthusiasm are at the wheel.
The tank is full of gas, the engine is oiled, the
track is sprinkled and the Royal Typewriter
Sales Organization, headed by sixty-one M.A.D.
men is ready for anything!
A new year is upon us. The records of yestei-
day are the average of today. Last year you
did it and did it well. What was your high
mark once, can never be your high mark again.
Having hit the high mark, that is scratch for¬
Those of you who made the M.A.D. in Decem¬
ber are at scratch in December all ready for the
biggest race of your lives—the RACE OF 1923.
You are the men who set the pace. \ou are the
men who are depended upon to keep the RO\AL
Banner at top-mast floating defiantly and ag¬
gressively and it is you men who must and will
show the world month after month that the
M.A.D. is something real. You M.A.D. men of
December are the repeaters for 1923.
Don’t forget those who fought hard and did
their best to win but were nosed out. They are
the reserve corps who in January may all join
your ranks and give you new marks to beat.
January will add many new faces to the M.A.D.
gallery. It will contain the names of many re¬
peaters. Month after month new men and new
repeaters will appear and every man in the or¬
ganization is on his mettle. The ROYAL M.A.D.
Club is bound to be heard from for years to
come. It has instilled a new ROYAL Spirit in
the sales organization.
The men who have made it have classified
themselves. The eyes of the organization are
upon them for future records.
The men who did not make it in December are
going to be watched more closely than ever, for
it is going to be a matter of great interest to
everybody to see who from month to month will
out of the ranks and join the ROYAL
Club, distinguishing themselves as en-
1V11111B in an organization which will reflect
honor upon them, their branches and their efforts.
The honor of being a member of the M.A.D.
Club is well worth the effoi*t. The men who make
it are the men who get the big commission
checks, too, and this is something not to be over¬
Membership in this ROYAL M.A.D. Club brings
both profit and honor. Who are the next ones?
Who are the repeaters?
Future months will tell this story.
. * in the MAD T. M. Gleason repeated January 8th. There is no record in
“u r X“ t S P Mr W* »• >‘=“ «">? «*«<»> ” iU a ° ** hefure th * month *» over -